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Municipal World

Publication analysis


About the publication

Title: Municipal World

ISSN: 0027-35891

Website: http://www.municipalworld.com

Purpose, objective, or mission: Municipal World is a magazine “devoted to promoting effective municipal government.”2. Founded in 1891, it is the oldest continuously published monthly municipal magazine in the world.3

“Each month, Municipal World examines the issues that impact communities: new federal and provincial policies and legislation; new theories about economic development and renewal; new strategies and emerging best practices from communities like yours across the nation.” 4

Target audience: This publication is aimed at elected and appointed officials involved in municipal government interested in providing effective service to their constituents.5

Publisher: Municipal World, Inc., Ontario, Canada.6

Peer reviewed? No.7

Type: Civilian publication for those involved in the municipal sector.

Medium: Print, with current issue TOC, keyword, and article search available online at their website. Digital editions of Municipal World Magazine are also available, but to subscribers only. 8

Content: According to their website, “articles addressing the pressing problems of the municipal sector” and regular features concerning the environment, governance, management, and procurement. Contents also include upcoming events, Canadian Municipal Code, professional directory, job board, and sources for forms and supplies.9

Frequency of publication: Monthly.10

About the publication’s submission guidelines

Location of submission guidelines: https://municipalworld.com/magazine/editorial-guidelines/

Types of contributions accepted:Municipal World welcomes contributed articles from individuals working in the municipal sector or aligned to the field. Submissions may be considered for our online feature articles, print/digital editions, or special themed publications.” 11

“The scope of potential topics for article submissions is very wide; submissions can focus on any subject area that will be of interest to senior municipal administrators and local government elected officials and in Canada. We do have several ‘theme’ issues throughout the year, which may be relevant for something you are contemplating. Contact the Editor for more information.” 12

“Most articles published in Municipal World are in the range of 1,200 to 2,000 words. As a rule of thumb, 1,400-1,800 words is ideal. However, exceptions can be made at the editor’s discretion to accommodate longer or shorter articles. Our best advice: brevity enhances the prospect of publication.” 13

Submission and review process: “The editor ultimately decides upon the content of the publication, including your article, and reserves the right to reject any submission, or to edit your submission for length, content that may have been covered in a previous article, inappropriate information for the interest of our readership, or style.” 14

“As topics for each issue are selected on a ‘what’s hot’ basis, we cannot guarantee a definite date for publication of articles. Periodically, we schedule special feature issues. For example human resources, heritage, technology, environment, or economic development. These factors also determine our selection of articles.” 15

Editorial tone: As noted in style guide entry, publication prefers “streamlined and straightforward” writing.  Authors are encouraged to “present convincing documentation to prove the point” and nothing else. 16

Style guide used: No style guide specified. This guidance provided: “Our preferred style is streamlined and straightforward, to minimize legal and technical jargon, and to spell out all acronyms on the first reference. Use the simplest word that makes the point. For example: “use” instead of “utilize”; “rain” instead of “precipitation event.” Articles should be as specific as possible, and use active voice, rather than passive voice. Articles written in the first person (e.g., using “I” or “we” throughout) are generally inappropriate…Do not include personal opinions and organizational position statements. Rather, present convincing documentation to prove the point.” 17

Conclusion: Evaluation of publication’s potential for LIS authors

This magazine, like others of its kind, offers great potential for increasing the visibility of Canadian public libraries with the government administrators who fund and support them (or not). As library leader Ken Haycock pointed out in a blog post, public librarians have much to gain by writing for such publications “to ensure that their celebrations and concerns are front and center with those who make decisions affecting their future.”18

 

Audience analysis


About the publication’s readers

Publication circulation: The website draws an audience of more than 53,000, the weekly newsletter has more than 18,000 subscribers, and the publication has more than 19,000 social media followers. 19

Audience location and language or cultural considerations: Canada. Given the geographic location, English speaking authors from outside Canada would be best served respecting the Canadian spelling of English words. While municipal governments throughout the world bear similarities, contributors should have an understanding of issues specific to Canadian municipal government.

Reader characteristics: As appointed and elected officials in Canadian government and others working in municipal government, readers would share a strong sense of service to their community and are likely proud of being a Canadian. Readers will likely possess education beyond high school, often a professional degree in law, accounting, engineering, architecture, planning, or management. Workplace likely a government agency or entity. Interest would likely be broad, any topic that effects their community and constituents including: election process, environmental concerns, provision of social services, and changes in legislation.

Knowledge of LIS subject matter: Knowledge of LIS subject matter will vary widely and authors should not assume any LIS background. As professor emeritus and former director at San Jose School of Library and Information Science Ken Haycock often reminded SLIS students, our LIS degree could support a number of job titles and careers beyond “librarian;” librarians, information professionals, and individuals with LIS degrees, due to the economy and the ever changing LIS field, are finding themselves in leadership positions in civil service.

Conclusion: Analysis of reader characteristics and their potential impact on authors

Given that the readership of Municipal World is, by and large, an educated group committed to serving the public, they would likely have an understanding of the needs of other organizations, such as libraries, that serve the public. LIS authors could utilize this common understanding and promote the value of libraries when writing for Municipal World, as long as they also ensure the topic of their article is relevant and their authoritative voice is well grounded in experience. Authors will need to ensure they establish their link to the municipal government world, their authority on the article topic as well as the relevance to the readership of this publication.

Last updated: November 21, 2020


References

Show 19 footnotes

  1.  Municipal World, Ulrichsweb Global Serials Directory, accessed March 24, 2018, http://ulrichsweb.serialssolutions.com.libaccess.sjlibrary.org/title/1521936758490/17162
  2. “About Municipal World,” MunicipalWorld.com, accessed October 16, 2016, https://municipalworld.com/about_us
  3. “About Municipal World.”
  4. “Municipal World Magazine,” MunicipalWorld.com, accessed November 21, 2020, https://municipalworld.com/magazine
  5. “About Municipal World.”
  6. “About Municipal World.”
  7. “Editorial Guidelines,” MunicipalWorld.com, accessed October 16, 2016,  http://www.municipalworld.com/magazine/editorial-guidelines/
  8. “Municipal World Magazine.”
  9. “Municipal World Magazine.”
  10. “Municipal World Magazine.”
  11.   “Editorial Guidelines.”
  12. “Editorial Guidelines.”
  13. “Editorial Guidelines.”
  14. “Editorial Guidelines.”
  15. “Editorial Guidelines.”
  16. “Editorial Guidelines.”
  17. “Editorial Guidelines.”
  18. “One Way to Raise Your Profile,” Ken Haycock Blog, April 16, 2012, http://kenhaycock.com/one-way-to-raise-your-profile/
  19. “Advertise.”, municipalworld.com, accessed on November 21, 2020, https://www.municipalworld.com/advertise/
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The Washington Post

 

Publication analysis


About the publication

Title: The Washington Post 

ISSN: 0190-8286 (Print).1

Website: https://www.washingtonpost.com/

Purpose, objective, or mission: “The Washington Post engages, informs and entertains the most influential minds. We shape the world through our news coverage and analysis. Our tradition of journalistic excellence and unparalleled access, paired with cutting-edge engineering, make The Washington Post the trusted source for our audience.”2

Target audience: Local Washington D.C. readers, regional readers, national readers, and global readers. 

Publisher: Nash Holdings, LLC.3

Peer reviewed? No.

Type: Civilian newspaper. 

Medium: Print and online. 

Content: The Washington Post covers a variety of topics from politics, technology, sports, arts and entertainment, and business, to world news and more. 

Frequency of publication: Daily print publication and a website with content that is updated frequently. 

About the publication’s submission guidelines

Location of submission guidelines: Submission guidelines for op-eds can be found at https://www.washingtonpost.com/opinions/submit-an-op-ed/ and submission guidelines for letters to the editor can be found at https://helpcenter.washingtonpost.com/hc/en-us/articles/236004788-Send-a-letter-to-the-editor

Types of contributions accepted: Op-eds and letters to the editor are the accepted submission types. 

Submission and review process

Op-eds should be submitting using the op-ed submission form found on The Washington Post’s website. Information required in the submission form is as follows: author’s name, contact email address, contact phone number, the subject of the op-ed, and the op-ed text. The maximum length of the op-ed is 800 words and should be input in the text box as plain text without brackets.4

Letters to the editor can be sent to The Washington Post via mail, however, The Washington Post mentions that they strongly encourage authors to send their submission via email instead. Email submissions can be sent to letters [at] washpost.com (include the text of the letter in the email’s body; letters sent as email attachments will not be opened) and mailed letters can be addressed to Letters to the Editor, The Washington Post, 1301 K Street NW, Washington DC 20071.5

Letters should be 200 words or less, must include the writer’s name, and cannot have been published elsewhere. Additionally, “for verification purposes, they must include the writer’s home address, email address and telephone numbers, including a daytime telephone number.”6 Letters may be edited for length or clarity if necessary and, time permitting, editors at The Washington Post will confer with the author regarding the changes. For the best chance at getting your letter published, “Letters editor Jamie Riley looks for concise letters that offer a new perspective or add depth to the discussion of an issue.”7 If you haven’t heard back from editors at The Washington Post within 2 weeks, your letter most likely did not get selected for publication. 

Editorial tone: A review of the current articles reflects an informal but informational tone. 

Style guide used: Several articles alluded to a Washington Post style guide existing, however, it could not be located. 

Conclusion: Evaluation of the publication’s potential for LIS authors

Publishing a piece in The Washington Post would be an excellent way for authors to present LIS issues and topics to a global audience and a great addition to an author’s resume or CV. Pieces can focus on LIS topics and issues on a national level, global level, or be specific to the Washington D.C. area. Examples of LIS articles published in The Washington Post are “COVID-19 took away our family’s second home: The library” and  “Six ways to get to know D.C.’s beautifully renovated MLK Library — from a distance”. 

For tips on how to get your piece published in The Washington Post, take a look at this guide that The Washington Post released in January of 2020. 

 

Audience analysis


About the publication’s readers

Publication circulation: 1.6 million print readers per week, 104 million unique monthly visitors nationwide and 38 million international unique monthly visitors.8

Audience location and language or cultural considerations: The Washington Post has a national and global readership and is published in English. 

Reader characteristics: The Washington Post divides its readers into four audience groups: Global, Leadership, Local/Washington, D.C. Market and International/Non-US.9  

Global

As stated by The Washington Post Media Kit, their publication is the “fastest growing news site in the world.”10

Leadership:

The Media Kit for the Washington Post asserts that the paper is “. . . the #1 news source for reaching opinion leaders and decision makers in the beltway.”11

Local/Washington, D.C. Market:

1.6 million people in the D.C. market area read the print version of The Washington Post weekly and there are 2 million unique digital visitors from the D.C. market area per month.12

International/Non-US:

The Washington Post sees 38 million unique international visitors per month. “This international coverage unfolds around the clock seven days a week with timely, accessible and original coverage from bureaus on every continent.”13

Readers’ knowledge of LIS subject matter: Authors should assume that readers do not have knowledge of, and/or are not familiar with, LIS topics, issues or jargon. 

Conclusion: Analysis of reader characteristics and their potential impact on authors

The Washington Post provides authors with the potential to reach a large audience with diverse viewpoints, lifestyles, and cultures. Pieces tailored to one (or more) of the four audience groups will do well, for instance, leadership in the LIS field, how COVID-19 has affected libraries in the US or library accessibility in other countries. 

Last updated: November 15, 2020

Show 13 footnotes

  1. “The Washington Post”, Ulrichsweb Global Serials Directory, accessed November 2, 2020, http://ulrichsweb.serialssolutions.com.libaccess.sjlibrary.org/title/1604370915478/406763
  2. “About”, WashingtonPost.com, accessed November 2, 2020, https://www.washingtonpost.com/mediakit/about/
  3. The Washington Post.
  4. “Submit an Op-Ed”, WashingtonPost.com, accessed November 07, 2020, https://www.washingtonpost.com/opinions/submit-an-op-ed/
  5. “Send a letter to the editor”, WashingtonPost.com, accessed November 7, 2020, https://helpcenter.washingtonpost.com/hc/en-us/articles/236004788-Send-a-letter-to-the-editor
  6. Send a letter to the editor.
  7. Send a letter to the editor.
  8. “2020 Media Kit”, WashingtonPost.com, accessed November 7, 2020, https://www.washingtonpost.com/mediakit/
  9. 2020 Media Kit.
  10. “Global” , WashingtonPost.com, accessed November 15, 2020, https://www.washingtonpost.com/mediakit/audience-global/
  11. “Leadership”, WashingtonPost.com, accessed November 15, 2020, https://www.washingtonpost.com/mediakit/audience-leadership/
  12. “Local Dominance”, WashingtonPost.com, accessed November 15, 2020, https://www.washingtonpost.com/mediakit/audience-local/
  13. “International”, WashingtonPost.com, accessed November 15, 2020, https://www.washingtonpost.com/mediakit/audience-international/
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Monterey County Weekly

Publication analysis


About the publication

Title: Monterey County Weekly

ISSN: N/A

Website: http://www.mcweekly.com

Purpose, objective, or mission: “For years our unofficial focus has been on a triple-bottom line: people, planet and profits. Our mission is to inspire independent thinking and conscious action, etc. With a print, web, mobile, tablet and video platform, we’ve become Media for the 21st Century. 1

“As the largest circulation newspaper in one of the most spectacular counties in America, Monterey County Weekly has long been recognized for its thoughtful, provocative and engaging coverage of news, arts and entertainment.”2

Target audience: Local residents of Monterey County and the Central Coast of California.3

Publisher: Milestone Communications, Inc. 4

Peer reviewed? No.5

Type: Civilian, alternative news sources.6

Medium: Print, website, and e-newsletter. 7

Content: Local news, opinion articles, entertainment and events, food, culture, and more.8

Frequency of publication: Print is available every Thursday at 900 locations (paid subscription includes home delivery), website and e-newsletter content updates daily 9

About the publication’s submission guidelines

Location of submission guidelines: Submission guidelines are found under the FAQ’s here, http://www.montereycountyweekly.com/site/faq.html

Types of contributions accepted: News tips, story ideas, letters and comments to the editor, ideas for local arts and entertainment, and sharing photographs and art with the community. 10

Submission and review process: Use the Tipline form to submit items for consideration.

Editorial tone: Casual, hip, alternative, informed, liberal.11

Style guide used: None noted.

Conclusion: Evaluation of publication’s potential for LIS authors

If you are familiar with local library news or literary events, you have a good chance of getting published. The Monterey County Weekly often seeks talented writers who can support a liberal view and investigate news carefully. Library issues are not often covered, but there is a literary scene here and it deserves coverage as related to libraries.

 

Audience analysis


About the publication’s readers

Publication circulation: “Monterey County Weekly (print) has over 90,640 readers per week. We are the largest circulated print publication in Monterey County; 100%-200% larger readership than any local daily. The website has over 1,000,000 page views per month, with over 320,000 unique visitors. The e-newsletter has nearly 46,000 subscribers. The mobile application has more than 250,000 visitors each month. 12

Audience location and language or cultural considerations: Northern Monterey County to southern Monterey County, possibly into Santa Cruz.13 The language is primarily English, but there is a large population of Spanish speakers in this area.

Reader characteristics:  According to the 2020 media kit, 76% of readers are between the ages of 25-54 with 42yrs being the median age. 76% of readers have a college education, with 10% having post graduate degrees. The median household income of readers is $92,850. 14

Knowledge of LIS subject matter: Audience is generally well educated, so they may be familiar with public library processes and trends but not familiar with LIS jargon or in-depth subject matter.

Conclusion: Analysis of reader characteristics and their potential impact on authors

Readers of this publication will likely be interested in library causes and library events. Opinion pieces involving local libraries and advocacy would do well. This is also a good forum to advertise library events and happenings within the community. The readers most likely support local causes and social issues. They would likely be strong supporters of libraries and freedom of speech and expression.

Last updated: November 8, 2020


References

Show 14 footnotes

  1. “Mission & Company Culture.”, MontereyCountyWeekly.com, accessed November 8, 2020, https://www.montereycountyweekly.com/site/mission__company_culture.html
  2. “About Us,” MontereyCountyWeekly.com, accessed October 14, 2016, http://www.montereycountyweekly.com/site/about.html
  3. “About Us.”
  4. “About Us.”
  5. “About Us.”
  6. “About Us.”
  7. “About Us.”
  8. “Monterey County Weekly,” MontereyCountyWeekly.com, accessed September 30, 2018, http://www.montereycountyweekly.com/
  9. “About Us.”
  10. “Tipline.”, MontereyCountyWeekly.com, accessed November 8, 2020, https://tipline.montereycountyweekly.com/
  11. “About Us.”
  12. “About Us.”
  13. “About Us.”
  14. “Media Kit.”, MontereyCountyWeekly.com, accessed November 8, 2020, https://mediakit.montereycountyweekly.com/
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USA TODAY

 

Publication analysis


About the publication

Title: USA TODAY or USA Today 

ISSN: 0734-7456 (Print).1

Website: https://www.usatoday.com/

Purpose, objective, or mission: “USA TODAY’s mission is to serve as a forum for better understanding and unity to help make the USA truly one nation.”2

Target audience: Those residing in the US or anyone interested in US News. 

Publisher: Gannett Co., Inc.3

Peer reviewed? No.

Type: Civilian publication. 

Medium: Print and online. 

Content: USA TODAY covers national and worldwide news as well as sports, entertainment, life, money, and tech.4 USA TODAY also has affiliates that provide local news such as AZCentral and The Coloradoan.5

Frequency of publication: Daily.

About the publication’s submission guidelines

Location of submission guidelines: https://www.usatoday.com/story/opinion/2019/12/04/submit-letters-columns-and-comment-social/2608825001/

Types of contributions accepted: Types of submissions accepted are columns and letters to the editor. 

Submission and review process: Columns are essays, analyses, or arguments on a variety of topics. USA TODAY is specifically looking for columns that have or exhibit one of the following: “. . . timeliness (pegged to news), persuasion pitched to the other side, new information, novel arguments, revelatory insights, passion without partisanship, first-person experience, original reporting that reveals fresh angles and makes news, expert knowledge, and/or a topic that will drive conversation on social media and in the real world.”6 Submissions for columns should be 550 to 750 words and sent to theforum [at] usatoday.com. Headlines and footnotes are not accepted, instead, authors should include URLs to back up quotes or statements made. In conjunction, a short biography (two sentences max) should be included in your submission to be run at the end of the column. If there is any conflict of interest on the author’s side, it should be fully disclosed within the email. Most importantly, “we only accept pieces that are submitted exclusively to USA TODAY. We do not accept material that has been published on blogs, social media or anywhere else.”7

Letters of 200 words or less can be sent to letters [at] usatoday.com. Include the author’s name, address and phone number with the submission. USA Today may edit the submission for accuracy, clarity or length.8

Editorial tone: The USA TODAY Communications Guidelines directs authors to be “clear, factual and get to the point” and to “avoid flowery language and insider jargon.”9

Style guide used: While a style guide could not be located, USA TODAY’s Brand Guide might be useful for potential authors to review. 

Conclusion: Evaluation of the publication’s potential for LIS authors

As a national publication with worldwide readership, authors who get published in USA TODAY would reach a large audience. Publication in USA TODAY would also look excellent on a resume or CV. 

Additionally, publishing in USA TODAY could help authors introduce readers to LIS issues and topics, thereby bringing more exposure to the LIS field. Examples of published articles in USA TODAY related to the LIS field are, “Libraries are needed more than ever. But many aren’t sure how to reopen amid the coronavirus pandemic,” “Reader: Librarians aren’t going anywhere,” and “Banned Books Week: Is your favorite one of the decade’s most censored?”. 

Due to the somewhat extensive submission guidelines, authors may be wary of submitting pieces to USA TODAY. If that is the case, consider checking out these guidelines from the public relations company Cision for tips on pitching a piece to USA TODAY.

 

Audience analysis


About the publication’s readers

Publication circulation: Daily paid print circulation averages at 1,424,407 and total print circulation is estimated to be 2,862,229.10 Additionally, “USA TODAY and USATODAY.COM reach a combined seven million readers daily.”11

Audience location and language or cultural considerations: Although the content in  USA TODAY is primarily focused on news and issues within the US, the publication does cover World and International News which would also appeal to readers outside of the US. USA TODAY also provides an international issue, aimed at “Americans abroad [or] anyone interested in news, investments, sports, and entertainment from the USA.”12 Therefore, authors should assume the majority of the readership resides within the US, but should also take into consideration that readers may be US citizens residing outside of the US, or may be individuals from other countries who are interested in US news. 

Reader characteristics: “USA TODAY  readers are mission-oriented productive people who are trying to advance their lives every day in a time of change and difficulty.”13

In conjunction, “The USA TODAY audience is comprised of everyday Americans and business travelers who are:

  • Busy, on-the-go and connected
  • Responsible, smart and practical
  • Annoyed by biased and noisy argumentation in news
  • Visual learners who like their news ‘straight up’ and are highly suspicious of fluff
  • Driven, social and independent
  • Self-reliant, hardworking and resourceful
  • Quick to see between the lines and spot the agenda behind ‘news’.”14

In regard to reader demographics, a 2018 report compiled by the advertising agency Russell Johns Associates examined both the print and online version of the publication. For the print version, the publication found that 66.8% of the readers are male, the majority of the readers are between the ages of 25-54 (56%), and 66.2% of readers are employed. 63% of readers of the print publication also have a household income of at least $75,000, and 64.4% have at least some college education.15

For the online version, the report by Russell Johns Associates indicates that 58.8% of readers are male, the majority of readers are between ages 25-54 (54.3%), and 66.6% of readers are employed. 61.7% of the readers of the online publication have a household income of at least $75,000, and 65.2% have at least some college education.16

Readers’ knowledge of LIS subject matter: Authors should err on the side of caution and assume that most readers of USA TODAY are not familiar with LIS issues, topics, or jargon. 

Conclusion: Analysis of reader characteristics and their potential impact on authors

Authors will benefit from submitting pieces that will appeal to national readers, if not worldwide readers. Readers will be from diverse backgrounds with varying interests, some of which will have an interest in LIS issues and topics. USA TODAY provides authors with an excellent opportunity to introduce a large audience to LIS issues and topics. 

Last updated: October 18, 2020 


References

Show 16 footnotes

  1. “USA Today”, Urlichsweb Global Serials Directory, accessed October 6, 2020,http://ulrichsweb.serialssolutions.com.libaccess.sjlibrary.org/title/1602029185264/406783
  2. “About USA TODAY,” USAToday.com, accessed October 6, 2020, https://static.usatoday.com/about/#:~:text=Founded%20in%201982%2C%20USA%20TODAY’s,digital%2C%20social%20and%20video%20platforms.
  3. About USA TODAY.
  4. “USA TODAY,” USAToday.com, accessed October 18, 2020, https://www.usatoday.com/
  5. “Brands”, Gannet.com, accessed October 18, 2020, https://www.gannett.com/brands/
  6. “How to submit content,” USAToday.com, accessed October 6, 2020, https://www.usatoday.com/story/opinion/2019/12/04/submit-letters-columns-and-comment-social/2608825001//
  7. How to submit content.
  8. How to submit content.”
  9. ”USA Today Corporate Brand Guidelines,” gannett-cdn.com, accessed October 6, 2020, https://www.gannett-cdn.com/uxstatic/usatoday/images/marketing/pdfs/USAT_Online_Brand_GL-2-2013.pdf
  10. About USA TODAY.”
  11. About USA TODAY.”
  12. “USA TODAY International Edition, Service.USATODAY.com, accessed October 17, 2020,  https://service.usatoday.com/international/welcomeint.jsp
  13. ”USA Today Corporate Brand Guidelines,” gannett-cdn.com, accessed October 6, 2020, https://www.gannett-cdn.com/uxstatic/usatoday/images/marketing/pdfs/USAT_Online_Brand_GL-2-2013.pdf
  14. USA Today Corporate Brand Guidelines.”
  15. “USA TODAY NETWORK TOPLINE METRICS REPORT,” russelljohns.com, accessed October 12, 2020, https://www.russelljohns.com/pdfs/demographics/Topline_Metrics_Report_October_2018.pdf
  16. USA TODAY NETWORK TOPLINE METRICS REPORT.
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The Denver Post

 

Publication analysis


About the publication

Title: The Denver Post or Denver Post 

ISSN: 1930-2193 (Print).1

Website: https://www.denverpost.com/

Purpose, objective, or mission: “To be Colorado’s most trusted source for information that educates, entertains and inspires our readers for the betterment of our community.”2

Target audience: Past or present residents of the Denver metropolitan area, residents of Colorado outside of the Denver metropolitan area, and those interested in news regarding Colorado’s capital city. 

Publisher: MediaNews Group, Inc.3

Peer reviewed? Articles written by Denver Post staff may be reviewed by a source for the purpose of accuracy. For example, “. . . an engineer might be sought to review a technically descriptive passage in an environmental story that details how sewer piping allows toxic chemicals to flow into public waters.”4 It is unlikely that pieces submitted for publication by outside authors will be peer reviewed, however. 

Type: Civilian. 

Medium: Print and online. 

Content: Categories for articles include news (local, statewide, national, and global), sports, business, entertainment, lifestyle, opinion, and politics as well as a classifieds section.5

Frequency of publication: Daily print publication and an online version that is updated daily.6

About the publication’s submission guidelines

Location of submission guidelines: https://www.denverpost.com/contact-us/

Types of contributions accepted: Letters to the editor, guest commentaries, and news tips. 

Submission and review process: Letters to the editor can be submitted using the form on The Denver Post’s website (https://www.denverpost.com/submit-letter/) or by emailing the letter to openforum [at] denverpost.com. Letters can be up to 250 words and must have the following: full name, home address, and day and evening phone numbers. The Denver Post may edit submitted pieces for length, grammar and accuracy. “If we choose your letter for publication, we will call you to verify authorship.”7

Guest commentaries must be 650 words or less and sent to columns [at] denverpost.com, along with a photo of the author and a short bio. “We favor columns on public policy, social issues, and current news, and give preference to local and regional writers and issues.”8

News tips can be sent to newsroom [at] denverpost.com or by using the form (https://www.denverpost.com/news-tips/)

Editorial tone: There are no guidelines listed. An examination of the current articles shows clear and concise news stories. Editorial pieces reflect a more informal tone. 

Style guide used: A specific style guide is not mentioned. 

Conclusion: Evaluation of the publication’s potential for LIS authors

The Denver Post provides a good opportunity for authors to bring information about libraries and/or library issues to readers within the Denver metropolitan area and across Colorado. Articles pertaining to libraries can be tagged and will populate on the Libraries page, which includes articles such as “Colorado libraries offer free passes, backpacks to Colorado state parks” and “Guest commentary: Newly released e-books could become scarce at Denver libraries with publisher embargoes.” Authors interested in reviewing books will find that the Books page will work well for their pieces.

Audience analysis


About the publication’s readers

Publication circulation: No information could be gathered regarding the circulation numbers for the print publication. However, The Denver Post website reaches close to 6 million visitors per month.9

Audience location and language or cultural considerations: Denver is the capital city of Colorado, with an estimated population of 727,211. The population is primarily White (53.7%)  and Latinx (30.3%).10. 26.5% of individuals speak a language other than English.11 

Reader characteristics: In Denver, the median household income is $63, 793 and 47.9% of individuals hold at least a Bachelor’s degree.12 

Colorado’s capital city is typically more progressive than the rest of the state. However, as the newspaper is read by individuals across the state, and not just those in Denver, authors should endeavor to maintain neutrality in their pieces. The same can be said for the education level of the readers–it will fluctuate greatly. Therefore, authors should keep the tone informal in order to appeal to the majority of readers. 

Readers’ knowledge of LIS subject matter: It is unlikely that the majority of the readers of The Denver Post are familiar with the LIS field, therefore LIS jargon should be avoided. 

Conclusion: Analysis of reader characteristics and their potential impact on authors

When writing and submitting pieces for publication, authors should, at least, be familiar with the concerns and interests of residents in Colorado, but more preferably with residents in the Denver metropolitan area. The Denver Post provides authors with the potential to reach a large audience with diverse viewpoints, lifestyles, and cultures who will enjoy pieces that are relevant to their communities. 

 

Last updated: October 13, 2020

 


References

Show 12 footnotes

  1. “Denver Post”, Urlichsweb Global Serials Directory, accessed October 4, 2020, http://ulrichsweb.serialssolutions.com.libaccess.sjlibrary.org/title/1601836489095/552254
  2. “Best Practices // Policies and Standards, DenverPost.com, accessed October 5, 2020, https://www.denverpost.com/policies-and-standards/
  3. “The Denver Post,” DenverPost.com, accessed October 4, 2020, https://www.denverpost.com/
  4. “The Denver Post Ethics Policy,” DenverPost.com, accessed October 5, 2020, https://www.denverpost.com/ethics-policy/#freelance
  5. The Denver Post.
  6. “Subscribe,” DenverPost.com, accessed October 4, 2020, https://checkout.denverpost.com/
  7. “Submit a letter to the editor,” DenverPost.com, accessed October 4, 2020, https://www.denverpost.com/submit-letter/
  8. “How to submit a guest commentary,” DenverPost.com, accessed October 5, 2020, https://www.denverpost.com/2013/07/09/submission-guidelines-and-contact-information/
  9. “Our Brands”, DenverPostMedia.com, accessed October 5, 2020, https://www.denverpostmedia.com/services/our-brands/
  10. “QuickFacts Denver city, Colorado,” Census.gov, accessed October 6, 2020, https://www.census.gov/quickfacts/fact/table/denvercitycolorado/PST045219
  11. QuickFacts Denver city, Colorado.”
  12. QuickFacts Denver city, Colorado.”
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New York Times

Publication analysis


About the publication

Title: The New York Times

ISSN: 0362-4331 (Print) and 1553-8095 (Online)1

Purpose, objective, or mission:The New York Times is dedicated to helping people understand the world through on-the-ground, expert and deeply reported independent journalism. This mission is rooted in our belief that great journalism has the power to make each reader’s life richer and more fulfilling, and all of society stronger and more just.” 2

“Open-minded inquiry is at the heart of our mission. In all our work, we believe in continually asking questions, seeking out different perspectives and searching for better ways of doing things.”3

“The goal of The New York Times is to cover the news as impartially as possible — “without fear or favor”. 4

Website: http://www.newyorktimes.com

Target audience: Readers interested in high-quality news, information, and entertainment.

Publisher: The New York Times Company. 5

Peer reviewed? No. 6

Type: Civilian daily newspaper for the general public.

Medium: Print and online.

Content: News – local, national, and worldwide; politics, business, opinion, technology, science, health, sports, arts, books, style, food,  and travel. 7

Frequency of publication: Daily.

About the publication’s submission guidelines

Location of submission guidelines: http://www.nytimes.com/content/help/site/editorial/op-ed/op-ed.html and http://www.nytimes.com/content/help/site/editorial/letters/letters.html

Types of contributions accepted:The New York Times accepts opinion essays on any topic for both the daily print page and online section as well as the Sunday Review, the International edition (which is edited out of London and Hong Kong), and other themed series. Published pieces typically run from 400 to 1,200 words, but drafts of any length within the bounds of reason will be considered.” 8

“Personal or explanatory essays, commentary on news events, reflections on cultural trends and more are all welcome. We’re interested in anything well-written with a fact-based viewpoint we believe readers will find worthwhile.” 9

The New York Times also accepts Letters to the Editor. “We encourage a diversity of voices and views in our letters. Letters should preferably be 150 to 175 words, should refer to an article that has appeared within the last seven days, and must include the writer’s address and phone number. No attachments, please. Letters should be exclusive to The New York Times or The International New York Times. We do not publish open letters or third-party letters.” 10

Submission and review process:

For Op-Eds: “Due to the large volume of messages we receive, we have to pass on much material of value and interest. If you do not hear from us within three business days, you should feel free to offer it elsewhere.” 11

For Letters to the Editor: “Writers of letters selected for publication will be notified within a week. Letters may be edited and shortened for space. Due to the large volume of submissions we receive, we cannot personally acknowledge each submission. If we decide not to publish your letter you will receive an automated email reply.” 12

Thomas Feyer, the letters editor, gives tips for getting your letter published in his article Editors’ Note; The Letters Editor and the Reader: Our Compact, Updated

Editorial tone: Informational and investigative.

Style guide used: None specified.

Conclusion: Evaluation of publication’s potential for LIS authors

Difficult due to competition, their popularity, and the limited area/type of submissions accepted. If successful, would be a great platform to speak to a large audience that appears would be supportive of LIS issues. Would also look excellent on a resume or CV.

“We seek people with different backgrounds, different skills, different lived experiences. We need experienced journalists and those beginning their careers. We need people in New York and in countries around the world.” 13

Here are some helpful tips for getting published with The New York TimesHow to successfully pitch The New York Times (or, well, anyone else)

Audience analysis


About the publication’s readers

Publication circulation:  The New York Times has more than 150 Million monthly global readers, with 6.5 million total subscriptions. 14

Audience location and language or cultural considerations: Based in New York, NY, with readers across the U.S. and around the world. The print edition is published in English. Online content can be viewed in English, Spanish, and Chinese languages.

The New York Times also has printing locations around the world to build a global audience. “The New York Times International Edition is an English-language newspaper printed at 38 sites throughout the world and sold in more than 160 countries and territories.” 15

Reader characteristics: According to their media kit, The New York Times is “the #1 Destination for Opinion Leaders, 60% of US audience is made up of Gen Z and Millennial readers, and digital affluent visitors wield over $1 trillion in total buying power.” 16

“In a report released by Pew Research, 32 percent of those who regularly read the New York Times are less than the age of 30. Approximately 56 percent are college graduates and 38 percent are high-income earners.” 17

Knowledge of LIS subject matter: While is is likely some librarians read The New York Times, the majority of readers will have limited knowledge of LIS issues and jargon.

Conclusion: Analysis of reader characteristics and their potential impact on authors

Writers need to submit work that will appeal to the worldwide audience. The New York Times is a popular and influential publication with readers from varying backgrounds, some of which will likely have an interest in library related pieces pertaining to current issues and ideas.

Last updated: October 3, 2020


References

Show 17 footnotes

  1. The New York Times.”, Ulrichsweb Global Serials Directory, accessed October 3, 2020, http://ulrichsweb.serialssolutions.com.libaccess.sjlibrary.org/title/1601744699857/223674
  2. “Mission and Values.”, nytco.com, accessed October 3, 2020, https://www.nytco.com/company/mission-and-values/
  3. “Mission and Values.”
  4. “Ethical Journalism.”, NYTimes.com, accessed October 3, 2020, https://www.nytimes.com/editorial-standards/ethical-journalism.html
  5. “Copyright Notice.”, NYTimes.com, accessed October 17, 2016, http://www.nytimes.com/content/help/rights/copyright/copyright-notice.html
  6. “How to Submit an Op-Ed Article.”, NYTimes.com, accessed October 17, 2016, http://www.nytimes.com/content/help/site/editorial/op-ed/op-ed.html
  7. “New York Times.”, NYTimes.com, accessed October 17, 2016, http://www.nytimes.com/
  8. “How to Submit an Op-Ed Article.”
  9. “How to Submit an Op-Ed Article.”
  10. “How to Submit a Letter to the Editor.”, NYTimes.com, accessed October 3, 2020,  https://help.nytimes.com/hc/en-us/articles/115014925288-How-to-submit-a-letter-to-the-editor
  11. “How to Submit an Op-Ed Article.”
  12. “How to Submit a Letter to the Editor.”
  13. “News Room”, NYTimes.com, accessed October 3, 2020, https://www.nytco.com/careers/newsroom/
  14. “Company.”, NYTco.com, accessed October 3, 2020, https://www.nytco.com/company/
  15. “The New York Times International Edition.”, wikipedia.org, accessed October 3, 2020, https://en.wikipedia.org/wiki/The_New_York_Times_International_Edition
  16. “NYT Media Kit.”, nytmediakit.com, accessed October 3, 2020, https://nytmediakit.com/
  17. “Who Is the New York Times’ Target Audience?”, reference.com, accessed October 3, 2020, https://www.reference.com/world-view/new-york-times-target-audience-c5e77c29eb68cef4
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Mother Jones

Publication analysis


About the publication

Title: Mother Jones

ISSN: 0362-8841 (Print) and 2169-7396 (Online)1

Website: http://www.motherjones.com

Purpose, objective, or mission: America’s longest-established investigative news organization. , Mother Jones “goes deep on the biggest stories of the moment, from politics and crime and justice, to education, climate change, and food.”2

“Our mission is to deliver hard-hitting reporting that inspires change and combats ‘alternative facts’.” 3

Mother Jones’ founders envisioned a magazine devoted to a new brand of socially conscious journalism—one that took on corporate as well as political power. Twenty-five years later, that mission remains as timely as ever.” 4

Mother Jones has also remained a strong voice for social justice: Racial discrimination, women’s rights, environmental justice, and the plight of immigrant farmworkers are all issues you will find covered in the magazine from its first year of publication to the present. Another major theme over the years has been the bloated American military budget and the way the United States uses its superpower influence overseas.” 5

“Our bias is for the truth, for fairness and justice, for a democracy in which facts matter and all can participate. It’s not a partisan position—we believe these values are bigger than party—but it is a point of view, and we believe journalism should be transparent about its values. We also believe in investigating any story worth digging into, and in rigorously following the facts where they lead; our fact-checking and verification protocol is one of the most extensive in the industry.” 6

Target audience: Readers who are interested in politics, environmental issues, and social justice.

Publisher: The Foundation for National Progress.7

Peer reviewed? No. 8

Type: Civilian news magazine.

Medium: Print and online.

Content: Investigative journalism covering politics, the environment, and culture.9 “We’re interested in just about anything that will raise our readers’ eyebrows, but we focus especially on these areas: national politics, environmental issues, corporate wrongdoing, human rights, and political influence in all spheres.” 10

Frequency of publication: Bimonthly.

About the publication’s submission guidelines

Location of submission guidelines: http://motherjones.com/about/writer-guidelines

Types of contributions accepted: “While much of our content comes from staff writers and freelancers with whom we’ve had long-standing relationships, Mother Jones magazine and MotherJones.com will consider solidly reported, hard-hitting, groundbreaking news stories. We’re also open to thought-provoking, timely opinion and analysis pieces on important current issues.” 11

“Our readership is nationwide, so please, no local issues unless they have national interest or implications. At the same time, anything that has already been covered extensively in the major national media will probably not work for us, unless you have some new unique angle. We will look at cultural essays, but not travel pieces. Save yourself and us time and effort by taking a good look at our site and/or the magazine before you send a query.”12

Submission and review process: Freelance writers should submit a query by email. Per their guidelines, “Tell us in no more than a few paragraphs what you plan to cover, why it’s important and interesting, and how you will report it. The query should convey your approach, tone, and style, and should answer the following: What are your specific qualifications for writing on this topic? What ins do you have with your sources? If other major stories have been done on this topic, how will yours be different—and better? Please also include a line or two about your background and two or three of your most relevant clips (links are fine).” 13

Web pieces are generally fewer than 1,500 words. Because we have staff reporters it is extremely rare that we will pay for a piece whose timeliness or other qualities work for the web only. Magazine pieces can range up to 5,000 words. There is at least a two-month lead time.” 14

Editorial tone: Investigative and Informative

Style guide used: No style guide is mentioned.

Conclusion: Evaluation of publication’s potential for LIS authors

Although first-time authors may have a difficult time getting published with Mother Jones, the magazine has a large base of politically-conscious readers, which would provide a wonderful stage for any LIS authors who have a very specific agenda. Since the scope of the publication involves investigative and informative journalism, LIS authors could potentially write about field trends, controversies, and challenges to LIS. For example, here are some recent publications pertinent to LIS:  The Library Worker Whose Bosses Blew Her Off When She Asked Questions, Books Have the Power to Rehabilitate. But Prisons Are Blocking Access to Them, and A Library Straddling the Border is Giving Immigrant Families a Safe Place to Reunite.

Audience analysis


About the publication’s readers

Publication circulation:   “Mother Jones has expanded its audience reach from 600,000 to nearly 14 million readers in the past decade. This includes over 13 million unique online visitors each month and 200,000 print subscribers.” 15

Audience location and language or cultural considerations: Published in the United States.16 Published in English.

Reader characteristics:  “Mother Jones readers are informed about key issues and are concerned about their impact on public life. Interested in many subjects, from politics and social justice to education and the environment, our readers seek news coverage that provides an accurate and nuanced view of the world around them.” 17

Per their media kit, 53% are women, 94% attended college, 80% are homeowners.  “According to recent subscriber studies, Mother Jones readers say/do the following: 98% willing to pay more for high-quality items, 84% consider themselves intellectuals, 84% environmental impact is important when considering a purchase, 80% social responsibility influences how they invest, 73% advise their friends and family on books, music, movies, TV, and other media, 84% willing to pay more for organic food.” 18

“Mother Jones readers are more engaged in public life than most. 83% vote in federal, state, and municipal elections and sign petitions for various causes. 75% of  readers say they were motivated to take an action in the real world as the result of a Mother Jones article.” 19

Knowledge of LIS subject matter: Though it is likely there are a number of LIS professionals that read this publication, the primary audience would not be informed about LIS issues.

Conclusion: Analysis of reader characteristics and their potential impact on authors

Authors need to keep in mind the readers of Mother Jones are well-educated and expect straightforward, thoughtful writing that broadens their knowledge of the world. Readers care about social issues and will most likely be receptive to stories about libraries and library advocacy.

Last updated: October 2, 2020


References

Show 19 footnotes

  1. Mother Jones.”, Ulrichsweb Global Serials Directory, accessed October 2, 2020 http://ulrichsweb.serialssolutions.com.libaccess.sjlibrary.org/title/1601669942449/73143
  2. “What is Mother Jones?”, MotherJones.com, accessed September 12, 2018, http://www.motherjones.com/about
  3. “What is Mother Jones?”
  4. “History.”, MotherJones.com, accessed October 2, 2020, https://www.motherjones.com/about/history/
  5. “History.”
  6. “FAQ.”, MotherJones.com, accessed October 2, 2020, https://www.motherjones.com/about/faq/
  7. “What is Mother Jones?”
  8. “Freelance Writer Guidelines.”, MotherJones.com, accessed October 15, 2016, http://www.motherjones.com/about/writer-guidelines
  9. “What is Mother Jones?”
  10. “Freelance Writer Guidelines.”
  11. “Freelance Writer Guidelines.”
  12. “Freelance Writer Guidelines.”
  13. Freelance Writer Guidelines.”
  14. “Freelance Writer Guidelines.”
  15. “Mother Jones Profile.”, GuideStar.org, accessed October 2, 2020, https://www.guidestar.org/profile/94-2282759
  16. “Contact Us.” MotherJones.com, accessed October 15, 2016, http://www.motherjones.com/about/contact
  17. “Media Kit-2020.”, MotherJones.com, accessed October 2, 2020, https://assets.motherjones.com/advertising/2020/Mother_Jones_2020_MediaKit.pdf
  18. “Media Kit-2020.”
  19. “Media Kit-2020.”
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Christian Science Monitor

Publication analysis


About the publication

Title: The Christian Science Monitor

ISSN: 2166-32621

Website: http://www.csmonitor.com/

Purpose, objective, or mission: An independent international news organization, the aim of which is to “embrace the human family, shedding light with the conviction that understanding the world’s problems and possibilities moves us towards solutions.”2 Though owned by the Christian Science church, the Monitor purports to be secular in its reporting save for one “clearly labeled religious article” published each weekday.3

“We want to help you to see news events as starting points for constructive conversations. We seek to cut through the froth of the political spin cycle to underlying truths and values. We want to be so focused on progress that together we can provide a credible and constructive counter-narrative to the hopelessness-, anger-, and fear-inducing brand of discourse that is so pervasive in the news.” 4

“We are not about promoting any specific set of policies, actions or ideologies. The founder of the Monitor was convinced that what reaches and affects thought ultimately shapes experiences and moves our world forward. News, therefore, should be thought-provoking, trustworthy, and engaging.” 5

Target audience: General public. “The Monitor assumes its readers are people who care, who want to care, regardless of their religious or political mindset.”6

Publisher: The First Church of Christ, Scientist.7

Peer reviewed? No.8

Type: Civilian publication.

Medium: We deliver global news via our website and mobile site, daily editionweekly print magazine, and free newsletters.”9

Content: Independent national and international news, articles, book reviews, op-eds, essays, and letters to the editor.10

About the publication’s submission guidelines

Location of submission guidelines: http://www.csmonitor.com/About/Contributor-guidelines

Types of contributions accepted: The Monitor accepts articles on national and international news, personal essays, short poems, book reviews,  letters to the Editor, and articles on People Making a Difference. 11

Here are some details about some of the contributions:

International News Contributor Guidelines: Departments include Europe/Baltics/Russia, Asia and Africa, Middle East, and Latin America. 12

“We are interested in a variety of pieces, from 500-word news stories to longer news analysis and news feature pieces for our weekly magazine. We want stories to cover the ‘who, what, when, where, why’ but we expect stories to focus on the ‘why.’ The goal here is to either explain the broader meaning of an event or to explain what’s at stake. We are particularly interested in understanding the ways of thinking or perspectives that are driving your story.” 13

National News Contributor Guidelines: Departments include U.S. Regional News, Justice, and Religion, US Politics, Economy, Education and Culture, and Science/Technology/Environment. 14

“We’re interested in stories of national import from all over the country. We want to stay on top of what is in the news – and in public thought – as much as possible, but there’s also an opportunity for news features with a sense of place. Regardless of the setting or situation, though, we look for history and an eye for detail that show what makes peoples and places the way they are, influencing events.” 15

The Home Forum:

“The Home Forum is looking for upbeat, personal essays from 400 to 800 words. We also welcome short poems. All material must be original and previously unpublished. For seasonal material, be aware that if you submit something that is about a particular month, holiday, event (back to school, graduation), or season, we need to receive it a minimum of six weeks ahead. We accept essays on a wide variety of subjects, and encourage timely, newsy topics. However, we don’t deal with the topics of death, aging and disease.” 16

A Christian Science Perspective:

“This is the column where the theology and practice of Christian Science are discussed in articles that respond to events in the news as well as those that address everyday issues such as companionship, comfort, home, work, relationships, the healing of physical ailments, and dealing with difficult financial times.” 17

People Making a Difference:

“We’re interested in stories about people who are making a positive difference all over the world, working on solutions to problems from hunger and education to the rights of people with disabilities. These profiles, approximately 1,200 words in length, should include an in-depth, in-person interview with the subject. We’ll also want to learn why the individual is so passionate about his or her work as well as gain an understanding of the problem he or she is trying to solve.” 18

Submission and review process: Submissions are welcomed on a continual basis. The Monitor website asks that articles be targeted to their specific departments and guidelines be followed based on the specific section’s editorial teams.  Editors attempt to respond to submissions quickly but are often inundated. If your article is time sensitive please call this to the attention of the editor.  19

Editorial tone: Journalistic to conversational.

Style guide used: None specified.

Conclusion: Evaluation of publication’s potential for LIS authors

Due to the clear contributor guidelines, the volume of freelance work they consume, and the forward approach to covering the world’s news, the Monitor is a promising publication to consider when writing about libraries for the general public. They often cover issues of interest to information professionals and concerning information access. Past articles include a report on a library being created in a small village in Vietnam, the limits being placed on library e-books, Google Books, and membership libraries. The most recent article published in 2020, Pandemic pen pals: How Colombian libraries lift spirits, discusses how libraries are providing services in the wake of COVID-19.

 

Audience analysis


About the publication’s readers

Publication circulation: approximately 50,000 subscribers.20

Audience location and language or cultural considerations: The majority of readership is located in the US, although content covers international news so some international readership is likely.

Reader characteristicsThe Monitor attracts both readers with religious affiliations and those who do not. Their audience includes, “anyone who cares about the progress of the human endeavor around the world and seeks news reported with compassion, intelligence, and an essentially constructive lens.” 21

Knowledge of LIS subject matter: Range would include professionals, but your audience would most likely be individuals who do not understand LIS subject matter and field jargon.

Conclusion: Analysis of reader characteristics and their potential impact on authors

The readers of the Monitor, in reviewing the articles of the publication, appear to be educated, open-minded and well-read. This is the same audience that often supports and recognizes the value of libraries, making this a potentially place to promote libraries, the work they do, and the challenges they face within communities around the world. Readers of this publication are looking for stories that tie into national and global perspectives, including social, cultural, economical, and environmental issues, all of which have context within the field of LIS.

Last updated: September 20, 2020


References

Show 21 footnotes

  1.  The Christian Science Monitor Weekly, Ulrichsweb Global Serials Directory, accessed March 23, 2018, http://ulrichsweb.serialssolutions.com.libaccess.sjlibrary.org/title/1521861905741/151842
  2. “About.”, CSMonitor.com, accessed September 17, 2016, https://www.csmonitor.com/About
  3. “About.”
  4. “About.”
  5. “About.”
  6. “About.”
  7. “About.”
  8. “Contributor’s guidelines.”, CSMonitor.com, accessed September 17, 2016, http://www.csmonitor.com/About/Contributor-guidelines
  9. “About.”
  10. “Contributor’s guidelines.”
  11. “Contributor’s guidelines.”
  12. “International News.”, CSMonitor.com, Accessed September 19, 2020, https://www.csmonitor.com/About/Contributor-guidelines/Contributor-Guidelines-International-news
  13. “International News.”
  14. “National News.”, CSMonitor.com, Accessed September 19, 2020, https://www.csmonitor.com/About/Contributor-guidelines/Contributor-Guidelines-National-news
  15. “National News.”
  16. “The Home Forum.”, CSMonitor.com, Accessed September 19, 2020, https://www.csmonitor.com/About/Contributor-guidelines/Contributor-Guidelines-The-Home-Forum
  17. “Christian Science Perspective.”, CSMonitor.com, Accessed September 19, 2020, https://www.csmonitor.com/About/Contributor-guidelines/Contributor-Guidelines-A-Christian-Science-Perspective
  18. “People Making a Difference.”, CSMonitor.com, Accessed September 19, 2020, https://www.csmonitor.com/About/Contributor-guidelines/Contributor-Guidelines-People-Making-a-Difference
  19. “Contributor’s guidelines.”
  20. “The Christian Science Monitor.”, niemanlab.org, accessed September 17, 2018, http://www.niemanlab.org/encyclo/christian-science-monitor/
  21. “About.”
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Library Hi Tech News

Publication analysis


About the publication

Title: Library Hi Tech News

ISSN: 0741-90581

Website: http://emeraldgrouppublishing.com/products/journals/journals.htm?id=lhtn

Purpose, objective, or mission: “The journal reports on practical uses of IT in libraries and what’s coming next in terms of technology development for academic and public libraries.”2

Target audience: Library and information science professionals, and anyone with a reason to use LIS services/technologies in their own professional workplace. 3

Publisher: Emerald Group Publishing Ltd.4

Peer reviewed? No.5

Type: LIS Professional and Trade Publications.

Medium: Online.

Content: Articles of varying lengths, reporting on LIS conferences, and case studies on how tech is used in the library.6

Regular content includes technology profiles from libraries around the world; feature articles; in-depth conference reviews and reports; new and noteworthy updates for librarians; and a calendar of relevant upcoming events.7

Frequency of publication: 10 issues per year.8

About the publication’s submission guidelines

Location of submission guidelines: https://www.emeraldgrouppublishing.com/journal/lhtn?id=lhtn#author-guidelines

Types of contributions accepted: Extensive list found under Article Classification9

Submission and review process: Submissions are made through ScholarOne Manuscripts, an online submission system. You need to register, create your account, and then will be able to go through the submission process to upload your article. Upload files as a Word document of 1000-3000 words. All submissions are reviewed by the Library Hi Tech News editors, who make the final decision on publication.10

Editorial tone: Informal, but informative. Speaks to readers in a knowledgeable, conversational tone that provides great information on new technologies without making the articles dull or so technical that readers are overwhelmed or tune out.11

Style guide used: Harvard style formatting.12

Conclusion: Evaluation of publication’s potential for LIS authors

The list of content submissions is vast and touches on a variety of LIS subjects. This is an excellent place to start your LIS publishing.13

Library Hi Tech News‘s editorial objectives note that “publishing your article in LHTN can be a “place to start,” analogous to a “poster session in print,” and does not preclude publishing a more fulsome piece in a peer-reviewed journal at a later date.”14 A peer-reviewed journal related to this newsletter is Library Hi Tech.

 

Audience analysis


About the publication’s readers

Publication circulation: Not available.

Audience location and language or cultural considerations: International in scope, with the primary editors of the publication based out of U.S. colleges and universities.15 Submissions need to adhere to the Worldwide English language rights, and Emerald provides resources for making sure papers are written in grammatically correct standard English, for authors for whom English is not their first language.16

Reader characteristics: Published in the U.K., readers and writers for this publication are LIS professionals and students interested in new and emerging technologies, and new uses for established technologies. The journal is part of the Committee on Publication Ethics  (COPE), “a forum for editors and publishers of peer-reviewed journals to discuss publication ethics.”17

Knowledge of LIS subject matter: Strong, as the publication is aimed at LIS professionals and students with an interest in LIS technologies.18

Conclusion: Analysis of reader characteristics and their potential impact on authors 

This is a wonderful publication for LIS new professionals and students, as readers and authors. The authors are seeking submissions covering such a variety of interesting topics, and seem to be open to submissions on anything that is even remotely related to technologies that can be used in libraries and the LIS field. All issues that most students, not just LIS, can speak to, and particularly relevant for those in LIS programs currently using and evaluating these technologies, personally, professionally, and through LIS studies. There are also more technical issues covered, like open source library management systems, global development for libraries, profiles of LIS professionals, and relevant conference updates. A great place to jump in and write for.19

 


References

Show 19 footnotes

  1.  Library Hi Tech News, Emerald Group Publishing Ltd., accessed May 9, 2020, http://emeraldgrouppublishing.com/products/journals/journals.htm?id=lhtn
  2. Emerald Group Publishing Ltd. (2020). Library High Tech News Information. Emerald Group Publishing. Retrieved from http://emeraldgrouppublishing.com/products/journals/journals.htm?id=lhtn
  3. Emerald Group Publishing Ltd. (2020). Library High Tech News Information. Emerald Group Publishing. Retrieved from http://emeraldgrouppublishing.com/products/journals/journals.htm?id=lhtn
  4. ProQuest. (2020). Library Hi Tech News. Ulrichsweb Global Serials Directory. Retrieved from http://ulrichsweb.serialssolutions.com.libaccess.sjlibrary.org/title/1412892197249/339661
  5. Emerald Group Publishing Ltd. (2020). Library High Tech News Information. Emerald Group Publishing. Retrieved from http://emeraldgrouppublishing.com/products/journals/journals.htm?id=lhtn
  6. Emerald Group Publishing Ltd. (2020). Library High Tech News Information. Emerald Group Publishing. Retrieved from https://www.emeraldgrouppublishing.com/journal/lhtn?id=lhtn#author-guidelines
  7. Emerald Group Publishing Ltd. (2020). Library High Tech News Information. Emerald Group Publishing. Retrieved from http://emeraldgrouppublishing.com/products/journals/journals.htm?id=lhtn
  8. ProQuest. (2020). Library Hi Tech News. Ulrichsweb Global Serials Directory. Retrieved from http://ulrichsweb.serialssolutions.com.libaccess.sjlibrary.org/title/1412892197249/339661
  9. Emerald Group Publishing Ltd. (2020). Author Guidelines. Emerald Group Publishing. Retrieved from https://www.emeraldgrouppublishing.com/journal/lhtn?id=lhtn#author-guidelines
  10. Emerald Group Publishing Ltd. (2020). Author Guidelines. Emerald Group Publishing. Retrieved from http://emeraldgrouppublishing.com/products/journals/author_guidelines.htm?id=lhtn
  11. Emerald Group Publishing Ltd. (2020). Author Guidelines. Emerald Group Publishing. Retrieved from http://emeraldgrouppublishing.com/products/journals/author_guidelines.htm?id=lhtn
  12. Emerald Group Publishing Ltd. (2020). Author Guidelines. Emerald Group Publishing. Retrieved from http://emeraldgrouppublishing.com/products/journals/author_guidelines.htm?id=lhtn
  13. Emerald Group Publishing Ltd. (2020). Library High Tech News Information. Emerald Group Publishing. Retrieved from http://emeraldgrouppublishing.com/products/journals/journals.htm?id=lhtn
  14. Emerald Group Publishing Ltd. (2016). Library High Tech News Information. Emerald Group Publishing. Retrieved from http://emeraldgrouppublishing.com/products/journals/journals.htm?id=lhtn
  15. Emerald Group Publishing Ltd. (2020). Editorial Team. Emerald Group Publishing. Retrieved from http://emeraldgrouppublishing.com/products/journals/editorial_team.htm?id=lhtn
  16. Emerald Group Publishing Ltd. (2020). Author Guidelines. Emerald Group Publishing. Retrieved from http://emeraldgrouppublishing.com/products/journals/author_guidelines.htm?id=lhtn
  17. Emerald Group Publishing Ltd. (2020). Library High Tech News Information. Emerald Group Publishing. Retrieved from http://emeraldgrouppublishing.com/products/journals/journals.htm?id=lhtn
  18. Emerald Group Publishing Ltd. (2020). Library High Tech News Information. Emerald Group Publishing. Retrieved from http://emeraldgrouppublishing.com/products/journals/journals.htm?id=lhtn
  19. Emerald Group Publishing Ltd. (2020). Library High Tech News Information. Emerald Group Publishing. Retrieved from http://emeraldgrouppublishing.com/products/journals/journals.htm?id=lhtn
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BayNet

Publication analysis


About the publication

Title: BayNet Newsletter

ISSN: N/A

Website: http://baynetlibs.org/

Purpose, objective, or mission: The BayNet Newsletter gives members of the San Francisco Bay Area Library and Information Network (BayNet) a place to share their news with other members of the organization. BayNet is a multidisciplinary library association dedicated to bringing together librarians, archivists, and information professionals from all over the Bay Area so they can share and learn from each other.

Target audience: LIS professionals in the San Francisco Bay area of California.

Publisher: San Francisco Bay Area Library and Information Network.

Peer reviewed? No. “The editor reserves the right to make editorial revisions, deletions, or additions that, in their opinion, supports the author’s intent. When changes are substantial, every effort is made to work with the author.” This applies to both article blog posts and newsletter submissions.1

Type: LIS professional or trade publication.

Medium: Online newsletter + blog.

Content: BayNet’s site contains job notices, relevant news, events and more. See ‘Types of contributions accepted’ below for more information from the editor on what the newsletter contains.

Frequency of publication: New posts added multiple times a week; BayNet’s newsletter is published quarterly.2

About the publication’s submission guidelines

Location of submission guidelineshttp://baynetlibs.org/news/submission-guidelines/

Types of contributions accepted: “Informal but informative blog posts relevant to the interests of BayNet Members with a focus on interdisciplinary communication. News articles should be factual and inviting, preferably concerning the institution with which the author is affiliated. Opinion pieces should be well researched, and professional with an emphasis on sharing knowledge with fellow professionals of related professions. Links to relevant information is encouraged.”3

Submission and review process: “Electronic submissions are preferred. Submissions should be sent to baynetlibs@gmail.com with the phrase “BayNet News Submission” in the subject line.”4

Editorial tone: Informal but informative.

Style guide used: Unknown.

Conclusion: Evaluation of publication’s potential for LIS authors

BayNet may be a good outlet for LIS authors in the area who have recent news or information pertinent to the Bay Area and beyond–events are especially welcome. Articles are relevant to the area but not necessarily limited to Bay Area residents.

Audience analysis


About the publication’s readers

Publication circulation: Anyone can join BayNet’s mailing list. In addition to the website and newsletter, there is also a Twitter, Facebook, LinkedIn, and Listserv that readers can access.

Audience location and language or cultural considerations: Readership is geared towards LIS professionals in the San Francisco Bay area of California. Articles are written in English.

Reader characteristics: BayNet is a place for networking, sharing information, and fostering connections, so it can be assumed that readers are professionals in the field interested in the latest LIS news for the Bay Area.

Knowledge of LIS subject matter: Feel free to include your LIS jargon–readers are professionals working in the field across all aspects of librarianship.

Conclusion: Analysis of reader characteristics and their potential impact on authors

BayNet newsletter is read by professionals across all LIS fields. Readers are eager to hear about Bay Area events and the latest information that is relevant to their jobs.


References

Show 4 footnotes

  1. “Submission Guidelines,” BayNetLibs.org, accessed May 01, 2020, https://baynetlibs.org/news/submission-guidelines/
  2. “Submission Guidelines,” BayNetLibs.org, accessed May 01, 2020, https://baynetlibs.org/news/submission-guidelines/
  3. “Submission Guidelines,” BayNetLibs.org, accessed May 01, 2020, https://baynetlibs.org/news/submission-guidelines/
  4. “Submission Guidelines,” BayNetLibs.org, accessed May 01, 2020, https://baynetlibs.org/news/submission-guidelines/
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