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Library Hi Tech News

Publication analysis


About the publication

Title: Library Hi Tech News

ISSN: 0741-90581

Website: http://emeraldgrouppublishing.com/products/journals/journals.htm?id=lhtn

Purpose, objective, or mission: “The journal reports on practical uses of IT in libraries and what’s coming next in terms of technology development for academic and public libraries.”2

Target audience: Library and information science professionals, and anyone with a reason to use LIS services/technologies in their own professional workplace. 3

Publisher: Emerald Group Publishing Ltd.4

Peer reviewed? No.5

Type: LIS Professional and Trade Publications.

Medium: Online.

Content: Articles of varying lengths, reporting on LIS conferences, and case studies on how tech is used in the library.6

Regular content includes technology profiles from libraries around the world; feature articles; in-depth conference reviews and reports; new and noteworthy updates for librarians; and a calendar of relevant upcoming events.7

Frequency of publication: 10 issues per year.8

About the publication’s submission guidelines

Location of submission guidelines: https://www.emeraldgrouppublishing.com/journal/lhtn?id=lhtn#author-guidelines

Types of contributions accepted: Extensive list found under Article Classification9

Submission and review process: Submissions are made through ScholarOne Manuscripts, an online submission system. You need to register, create your account, and then will be able to go through the submission process to upload your article. Upload files as a Word document of 1000-3000 words. All submissions are reviewed by the Library Hi Tech News editors, who make the final decision on publication.10

Editorial tone: Informal, but informative. Speaks to readers in a knowledgeable, conversational tone that provides great information on new technologies without making the articles dull or so technical that readers are overwhelmed or tune out.11

Style guide used: Harvard style formatting.12

Conclusion: Evaluation of publication’s potential for LIS authors

The list of content submissions is vast and touches on a variety of LIS subjects. This is an excellent place to start your LIS publishing.13

Library Hi Tech News‘s editorial objectives note that “publishing your article in LHTN can be a “place to start,” analogous to a “poster session in print,” and does not preclude publishing a more fulsome piece in a peer-reviewed journal at a later date.”14 A peer-reviewed journal related to this newsletter is Library Hi Tech.

 

Audience analysis


About the publication’s readers

Publication circulation: Not available.

Audience location and language or cultural considerations: International in scope, with the primary editors of the publication based out of U.S. colleges and universities.15 Submissions need to adhere to the Worldwide English language rights, and Emerald provides resources for making sure papers are written in grammatically correct standard English, for authors for whom English is not their first language.16

Reader characteristics: Published in the U.K., readers and writers for this publication are LIS professionals and students interested in new and emerging technologies, and new uses for established technologies. The journal is part of the Committee on Publication Ethics  (COPE), “a forum for editors and publishers of peer-reviewed journals to discuss publication ethics.”17

Knowledge of LIS subject matter: Strong, as the publication is aimed at LIS professionals and students with an interest in LIS technologies.18

Conclusion: Analysis of reader characteristics and their potential impact on authors 

This is a wonderful publication for LIS new professionals and students, as readers and authors. The authors are seeking submissions covering such a variety of interesting topics, and seem to be open to submissions on anything that is even remotely related to technologies that can be used in libraries and the LIS field. All issues that most students, not just LIS, can speak to, and particularly relevant for those in LIS programs currently using and evaluating these technologies, personally, professionally, and through LIS studies. There are also more technical issues covered, like open source library management systems, global development for libraries, profiles of LIS professionals, and relevant conference updates. A great place to jump in and write for.19

 


References

Show 19 footnotes

  1.  Library Hi Tech News, Emerald Group Publishing Ltd., accessed May 9, 2020, http://emeraldgrouppublishing.com/products/journals/journals.htm?id=lhtn
  2. Emerald Group Publishing Ltd. (2020). Library High Tech News Information. Emerald Group Publishing. Retrieved from http://emeraldgrouppublishing.com/products/journals/journals.htm?id=lhtn
  3. Emerald Group Publishing Ltd. (2020). Library High Tech News Information. Emerald Group Publishing. Retrieved from http://emeraldgrouppublishing.com/products/journals/journals.htm?id=lhtn
  4. ProQuest. (2020). Library Hi Tech News. Ulrichsweb Global Serials Directory. Retrieved from http://ulrichsweb.serialssolutions.com.libaccess.sjlibrary.org/title/1412892197249/339661
  5. Emerald Group Publishing Ltd. (2020). Library High Tech News Information. Emerald Group Publishing. Retrieved from http://emeraldgrouppublishing.com/products/journals/journals.htm?id=lhtn
  6. Emerald Group Publishing Ltd. (2020). Library High Tech News Information. Emerald Group Publishing. Retrieved from https://www.emeraldgrouppublishing.com/journal/lhtn?id=lhtn#author-guidelines
  7. Emerald Group Publishing Ltd. (2020). Library High Tech News Information. Emerald Group Publishing. Retrieved from http://emeraldgrouppublishing.com/products/journals/journals.htm?id=lhtn
  8. ProQuest. (2020). Library Hi Tech News. Ulrichsweb Global Serials Directory. Retrieved from http://ulrichsweb.serialssolutions.com.libaccess.sjlibrary.org/title/1412892197249/339661
  9. Emerald Group Publishing Ltd. (2020). Author Guidelines. Emerald Group Publishing. Retrieved from https://www.emeraldgrouppublishing.com/journal/lhtn?id=lhtn#author-guidelines
  10. Emerald Group Publishing Ltd. (2020). Author Guidelines. Emerald Group Publishing. Retrieved from http://emeraldgrouppublishing.com/products/journals/author_guidelines.htm?id=lhtn
  11. Emerald Group Publishing Ltd. (2020). Author Guidelines. Emerald Group Publishing. Retrieved from http://emeraldgrouppublishing.com/products/journals/author_guidelines.htm?id=lhtn
  12. Emerald Group Publishing Ltd. (2020). Author Guidelines. Emerald Group Publishing. Retrieved from http://emeraldgrouppublishing.com/products/journals/author_guidelines.htm?id=lhtn
  13. Emerald Group Publishing Ltd. (2020). Library High Tech News Information. Emerald Group Publishing. Retrieved from http://emeraldgrouppublishing.com/products/journals/journals.htm?id=lhtn
  14. Emerald Group Publishing Ltd. (2016). Library High Tech News Information. Emerald Group Publishing. Retrieved from http://emeraldgrouppublishing.com/products/journals/journals.htm?id=lhtn
  15. Emerald Group Publishing Ltd. (2020). Editorial Team. Emerald Group Publishing. Retrieved from http://emeraldgrouppublishing.com/products/journals/editorial_team.htm?id=lhtn
  16. Emerald Group Publishing Ltd. (2020). Author Guidelines. Emerald Group Publishing. Retrieved from http://emeraldgrouppublishing.com/products/journals/author_guidelines.htm?id=lhtn
  17. Emerald Group Publishing Ltd. (2020). Library High Tech News Information. Emerald Group Publishing. Retrieved from http://emeraldgrouppublishing.com/products/journals/journals.htm?id=lhtn
  18. Emerald Group Publishing Ltd. (2020). Library High Tech News Information. Emerald Group Publishing. Retrieved from http://emeraldgrouppublishing.com/products/journals/journals.htm?id=lhtn
  19. Emerald Group Publishing Ltd. (2020). Library High Tech News Information. Emerald Group Publishing. Retrieved from http://emeraldgrouppublishing.com/products/journals/journals.htm?id=lhtn
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BayNet

Publication analysis


About the publication

Title: BayNet Newsletter

ISSN: N/A

Website: http://baynetlibs.org/

Purpose, objective, or mission: The BayNet Newsletter gives members of the San Francisco Bay Area Library and Information Network (BayNet) a place to share their news with other members of the organization. BayNet is a multidisciplinary library association dedicated to bringing together librarians, archivists, and information professionals from all over the Bay Area so they can share and learn from each other.

Target audience: LIS professionals in the San Francisco Bay area of California.

Publisher: San Francisco Bay Area Library and Information Network.

Peer reviewed? No. “The editor reserves the right to make editorial revisions, deletions, or additions that, in their opinion, supports the author’s intent. When changes are substantial, every effort is made to work with the author.” This applies to both article blog posts and newsletter submissions.1

Type: LIS professional or trade publication.

Medium: Online newsletter + blog.

Content: BayNet’s site contains job notices, relevant news, events and more. See ‘Types of contributions accepted’ below for more information from the editor on what the newsletter contains.

Frequency of publication: New posts added multiple times a week; BayNet’s newsletter is published quarterly.2

About the publication’s submission guidelines

Location of submission guidelineshttp://baynetlibs.org/news/submission-guidelines/

Types of contributions accepted: “Informal but informative blog posts relevant to the interests of BayNet Members with a focus on interdisciplinary communication. News articles should be factual and inviting, preferably concerning the institution with which the author is affiliated. Opinion pieces should be well researched, and professional with an emphasis on sharing knowledge with fellow professionals of related professions. Links to relevant information is encouraged.”3

Submission and review process: “Electronic submissions are preferred. Submissions should be sent to baynetlibs@gmail.com with the phrase “BayNet News Submission” in the subject line.”4

Editorial tone: Informal but informative.

Style guide used: Unknown.

Conclusion: Evaluation of publication’s potential for LIS authors

BayNet may be a good outlet for LIS authors in the area who have recent news or information pertinent to the Bay Area and beyond–events are especially welcome. Articles are relevant to the area but not necessarily limited to Bay Area residents.

Audience analysis


About the publication’s readers

Publication circulation: Anyone can join BayNet’s mailing list. In addition to the website and newsletter, there is also a Twitter, Facebook, LinkedIn, and Listserv that readers can access.

Audience location and language or cultural considerations: Readership is geared towards LIS professionals in the San Francisco Bay area of California. Articles are written in English.

Reader characteristics: BayNet is a place for networking, sharing information, and fostering connections, so it can be assumed that readers are professionals in the field interested in the latest LIS news for the Bay Area.

Knowledge of LIS subject matter: Feel free to include your LIS jargon–readers are professionals working in the field across all aspects of librarianship.

Conclusion: Analysis of reader characteristics and their potential impact on authors

BayNet newsletter is read by professionals across all LIS fields. Readers are eager to hear about Bay Area events and the latest information that is relevant to their jobs.


References

Show 4 footnotes

  1. “Submission Guidelines,” BayNetLibs.org, accessed May 01, 2020, https://baynetlibs.org/news/submission-guidelines/
  2. “Submission Guidelines,” BayNetLibs.org, accessed May 01, 2020, https://baynetlibs.org/news/submission-guidelines/
  3. “Submission Guidelines,” BayNetLibs.org, accessed May 01, 2020, https://baynetlibs.org/news/submission-guidelines/
  4. “Submission Guidelines,” BayNetLibs.org, accessed May 01, 2020, https://baynetlibs.org/news/submission-guidelines/
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ALSC Matters!

Publication analysis


About the publication

Title: ALSC Matters! (formerly ALSConnect)

ISSN: N/A

Website: http://www.ala.org/alsc/alscconnectonline/

Purpose, objective, or mission: Formerly ALSConnect, ALSC Matters is a newsletter for ALSC members highlighting activities and information of interest for librarians working with children.1

Target audience: LIS professionals who work with children.

Publisher: American Library Association for Library Service to Children

Peer reviewed? No.

Type: LIS professional newsletter.

Medium: Online.

Content: Apart from general ALSC news, ALSC Matters! also features:

  • Bright Ideas: highlights ideas in planning services and programming in libraries around the country.
  • Hear Ye! Hear Ye!: discusses resources, events, and honors of interest to ALSC members
  • ALSC Voices: highlights members, showcases ALSC profiles, and includes interviews with ALSC members2

Frequency of publication: Published quarterly.3

About the publication’s submission guidelines

Location of submission guidelines: Submissions should be sent to Laura Schulte-Cooper: lschulte@ala.org.4

Types of contributions accepted: ALSC Matters! is a vehicle for brief, current information, contains program news, committee news, relevant news and items of interest to our members and other librarians serving youth, ALSC Office notes, member news and profiles, conference announcements, and an idea exchange section.5

Submission and review process: Review the policies and submit a proposal to Laura Schulte-Cooper6

Editorial tone: Professional7

Style guide used: Unknown.

Conclusion: Evaluation of publication’s potential for LIS authors

A great resource for librarians working with youth so if this is an area of interest or expertise, submit.

Audience analysis


About the publication’s readers

Publication circulation: Members of ALSC receive issues of ALSC Matters!, though non-members can also subscribe using an online form.8

Audience location and language or cultural considerations: Readers of ALSC Matters! are likely ALA members, therefore they will be North American librarians.

Reader characteristics: Readers are LIS professionals and those interested in children’s librarianship

Knowledge of LIS subject matter: Considering that ALSC is for professionals, LIS knowledge will be strong.

Conclusion: Analysis of reader characteristics and their potential impact on authors

Readers of ALSC Matters! are professionals and students already involved in the field of children’s librarianship. ALSC Matters! may be a good venue for you to showcase projects that could be a source of inspiration, as well as relevant events and LIS happenings.

 


References

Show 8 footnotes

  1. “About ALSC Matters!,” ALA.org, accessed April 30, 2020, http://www.ala.org/alsc/alscconnectonline/alsconnectonline/aboutalsconnect/aboutalsconnect
  2. “About ALSC Matters!,” ALA.org, accessed April 30, 2020, http://www.ala.org/alsc/alscconnectonline/alsconnectonline/aboutalsconnect/aboutalsconnect
  3. “About ALSC Matters!,” ALA.org, accessed April 30, 2020, http://www.ala.org/alsc/alscconnectonline/alsconnectonline/aboutalsconnect/aboutalsconnect
  4. “About ALSC Matters!,” ALA.org, accessed April 30, 2020, http://www.ala.org/alsc/alscconnectonline/alsconnectonline/aboutalsconnect/aboutalsconnect
  5. “ALSC Matters!,” ALA.org, accessed April 30, 2020, http://www.ala.org/alsc/alsc-matters
  6. “ALSC Matters!,” ALA.org, accessed April 30, 2020, http://www.ala.org/alsc/alsc-matters
  7. “ALSC Matters!,” ALA.org, accessed April 30, 2020, http://www.ala.org/alsc/alsc-matters
  8. “About ALSC Matters!,” ALA.org, accessed April 30, 2020, http://www.ala.org/alsc/alscconnectonline/alsconnectonline/aboutalsconnect/aboutalsconnect
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Catholic Library World

Image courtesy of Catholic Library World.

 

Publication analysis


About the publication

Title: Catholic Library World

ISSN: 0008-820X

Website: http://cathla.org/Main/About/Publications

Purpose, objective, or mission: The Catholic Library Association, an international organization established in 1921, seeks to provide professional development, promote Catholic literature and offer spiritual support. They promote the exchange of ideas and provide an inspirational source of guidance on ethical issues related to librarianship.1

Target audience: The publication is intended for an “audience that is interested in the broad role and impact of various types of libraries,” whether Christian, secular, or from another religion.2

Publisher: Catholic Library Association.

Peer reviewed? Yes, all submissions are subjected to a double-blind review process.3

Type: LIS scholarly.

Medium: Print.

Content: Catholic Library World publishes articles focusing on all aspects of librarianship, especially as it relates to Catholicism and Catholic Studies. “Topics of interest include: academic libraries, high school and children’s libraries, parish and community libraries, archives, and library education.” The journal also publishes book reviews on the following topics: theology and spirituality, pastoral, professional, children, and young adult.4

Frequency of publication: Journals are published in September, December and March.5

About the publication’s submission guidelines

Location of submission guidelines: Links to PDF files containing author guidelines can be found on CLA’s Publications page.

Types of contributions accepted: Book reviews (for both children and adult works) and articles on all aspects of librarianship, particularly those that relate to Catholicism and Catholic Studies.6

For a better idea of what CLW publishes, here are two recent articles:

The Bayou Lafourche Oral History Project: Understanding Environmental Change and Religious Identity in Louisiana

Catholic Academic Libraries and Print Promotional Materials

Articles should contribute new findings to the existing literature in the field. The word count should be between 3000 and 5000 words, but may be longer if an editor gives approval.7

Submission and review process: Send manuscripts via email as an attachment including author’s full name, affiliation and email address. Manuscripts should be neither previously published nor published simultaneously elsewhere. Because of the lengthy peer review process, authors will be notified within ninety days of submission whether or not their work was accepted. 8

If published, authors keep copyrights and publication rights for their work.

Editorial tone: Accessible and well documented.9

Style guide used: The Chicago Manual of Style

Conclusion: Evaluation of publication’s potential for LIS authors

Potential LIS authors should keep in mind that the Catholic Library Association does not limit their publications to works about Catholicism or Catholic librarianship. Their Publications page states that “CLW respects diverse Christian traditions as well as non-Christian. While it is a Catholic publication, CLW welcomes relevant articles from a variety of religious traditions.”10

 

Audience analysis


About the publication’s readers

Publication circulation: Catholic Library World features a wide readership within and outside of the Catholic Library Association. The journal is “indexed in Book Review, CPLI, Library Literature and Information Science, Library and Information Science Abstracts, Reference Book Review Index, Current Index to Journals in Education (ERIC), Information Science Abstract, and University des sciences humans de Strasbourg (CERDIC.)”11

Audience location and language or cultural considerations: The majority of Catholic Library World’s readers are likely to be American Catholics.

Reader characteristics: Readers are likely to be LIS professionals. From their Publications page, “CLW is intended for an audience that is interested in the broad role and impact of various libraries.12

Knowledge of LIS subject matter: Varied.

Conclusion: Analysis of reader characteristics and their potential impact on authors

Members of the Catholic Library Association are networkers in the field of library science with a passion for the future of libraries and library trends in the U.S. and abroad.13 Considering that each issue of CLA’s award winning journal features over 100 book and media reviews, readers of Catholic Library World are interested in a wide variety of LIS topics.

Last updated: April 30, 2020


References

Show 13 footnotes

  1. “About Us,” Cathla.org, accessed April 30, 2020, https://cathla.org/Main/About/About_Us/Main/About/About_Us.aspx?hkey=1d0656f5-9a4c-4436-a435-6074be93e751
  2. “Publications,” Cathla.org, accessed April 30, 2020, https://cathla.org/Main/About/Publications
  3. “Author Guidelines,” Cathla.org, accessed April 30, 2020, https://cathla.org/Main/About/Publications
  4. “Publications.”
  5. “Author Guidelines.”
  6. “Author Guidelines.”
  7. “Author Guidelines.”
  8. “Author Guidelines.”
  9. “Author Guidelines.”
  10. “Publications.”
  11. “Publications.”
  12. “Publications.”
  13. “Become a Member,” Cathla.org, accessed March 13, 2018, https://cathla.org/Main/Membership/Become_a_Member/Main/Membership/Become_a_Member.aspx?hkey=b2bcc799-8b31-4f9e-8629-f408fde31e9d
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Canadian Journal of Academic Librarianship

 

Publication analysis


About the publication

Title:  Canadian Journal of Academic Librarianship

ISSN: 2369-937X

Website: https://cjal.ca/index.php/capal

Purpose, objective, or mission: Published by the Canadian Association of Professional Academic Librarians (CAPAL), the Canadian Journal of Academic Librarianship seeks to publish articles that are relevant to the profession of academic librarianship and the discipline of library and information science.1

Target audience: Academic librarians, both within and outside of Canada.

Publisher: The Canadian Association of Professional Academic Librarians (CAPAL).2

Peer reviewed? Yes.3

Type: LIS scholarly journal.

Medium: Online.

Content: Articles can be traditional research studies, or more theoretical work that may not be suitable for other empirical LIS journals. “Submissions must present substantive analysis of a topic. Why is the article’s topic or finding significant—what is the ‘so what?’ for librarianship?”4

Check the journal’s calls for papers and reviews for the latest information on special issues.

Frequency of publication: “Articles and book reviews are published on a continuous basis and combined into one volume at the end of each calendar year.”5

About the publication’s submission guidelines

Location of submission guidelines: https://cjal.ca/index.php/capal/about/submissions

Types of contributions accepted: The journal welcomes submissions for book reviews and articles and review essays. Book reviews should be about 1,000 words in length, whereas articles should be 3,000 to 6,000 words, and no more than 10,000.6

Submission and review process: First, create a username and password for the Canadian Journal of Academic Librarianship. You can register here.

Once you are ready to submit, be sure to read through the Author Guidelines to make sure you have formatted your work properly and included all necessary information.

“Submissions are reviewed first by an editor to confirm that the submission is appropriate for the Canadian Journal of Academic Librarianship. This step typically occurs within two weeks of submission. This editorial review considers questions such as:

  • Is the submission within the Aims and Scope?
  • Is the submission readable and within the desired word count?
  • Has the submission been published elsewhere?
  • Has the submission document been anonymized?”

“When the editor has determined that the submission is appropriate to be considered for publication, he/she contacts potential reviewers. Editors do not also serve as reviewers. Each submission is normally reviewed by two reviewers. Reviewers are asked to submit their reviews within four weeks.”

Finally, the editor will consider any recommendations and comments made by the reviewers, and will confer with the author.7

Editorial tone: Professional, scholarly.

Style guide used: The most recent edition of the Chicago Manual of Style.8

Conclusion: Evaluation of publication’s potential for LIS authors

Keep in mind that publication submissions are not limited to Canadian librarians, but articles relevant to the country’s LIS field are encouraged and welcomed. Recently published articles are on topics such as using social epistemology to understand information behaviors and Indigenous research and librarianship in Canada.

The CJAL could also be a good outlet for reviews on LIS books written in the last three years. Look at the Book Review Guidelines for more information.

Audience analysis


About the publication’s readers

Publication circulation: The journal is open access, so anyone can read current and archived issues.

Audience location and language or cultural considerations: While the website and parts of the journal are displayed in both English and French, typically the journal articles are published in English only.

Reader characteristics: Readers are academic librarians who are members of the Canadian Association of Academic Librarians. Therefore, readers are likely well versed in current LIS topics, especially how they relate to the field of academic librarianship.

Knowledge of LIS subject matter: Strong.

Conclusion: Analysis of reader characteristics and their potential impact on authors

Potential authors who are interested in publishing in this journal should look into CAPAL to learn more about the journal’s readership. The association’s About page states that they differ from other library associations in that CAPAL “is an advocacy group focused on the individual and the profession.”9

Readers are librarians who are well versed in LIS topics, particularly as they relate to academic librarianship. If you have a book review or well researched LIS article that is relevant for academic librarians (particularly in Canada), then this may be a good venue for your writing.

Last updated: April 28, 2020


References

Show 9 footnotes

  1. “About the Journal,” accessed April 28, 2020, https://cjal.ca/index.php/capal/about
  2. “About the Journal.”
  3. “About the Journal.”
  4. “About the Journal.”
  5. “About the Journal.”
  6. “Submissions,” accessed April 28, 2020, https://cjal.ca/index.php/capal/about/submissions
  7. “About the Journal.”
  8. “Submissions.”
  9. “About,” CAPALibrarians.org, accessed April 28, 2020, https://capalibrarians.org/about/history/
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BayViews

 

Publication analysis


About the publication

Title: BayViews

ISSN: unknown

Website: http://www.bayviews.org

Purpose, objective, or mission: BayViews is a publication of the Association of Children’s Librarians of Northern California1, with reviews aimed at evaluating new books to identify titles appropriate for library purchase. BayView‘s goals are “to strengthen and maintain work with youth in the libraries of Northern and Central California according to the highest standards of professional librarianship by:

  • Reviewing and evaluating children’s books and other materials produced for young people
  • Working actively to further the cause of library work with children
  • Discussing various phases and problems of this work
  • Cooperating in the solution of problems of mutual concern
  • Encouraging and stimulating the personal friendships of its members”2

Target audience: Members of the Association of Children’s Librarians of Northern California, including both public librarians and school librarians.3

Publisher: The Association of Children’s Librarians of Northern California4

Peer reviewed? No.5

Type: LIS professional news. BayViews is published by a professional organization with the prime purpose of educating its own members.6

Medium: BayViews is an electronic and print publication. Additionally, BayViews has a blog on their website which is updated frequently.7

Content: BayViews is a journal of book reviews and opinions aimed at children’s librarians.8 The members of the Association of Children’s Librarians of Northern California use its pages to review new books in the field of children’s literature (including books for babies, children, and teens), as well as meeting in person to discuss the reviews. Each copy of BayViews also contains a section called “BayNews,” which keeps a calendar of upcoming events and collects news about goings-on related to children’s services at libraries within the region.9

Frequency of publication: 11 times per year.10

About the publication’s submission guidelines

Location of submission guidelines: Online at http://www.bayviews.org/reviewtools

Reviews are submitted using an online form on the above page, which also includes sample reviews and a letter from the editors regarding content, voice, and other review considerations.11

Types of contributions accepted: Contributions are accepted by members only, including book reviews of children’s and young adult literature, as well as news about events and services in the Northern California library community.12

Reviewers are now able to choose their own review books at meetings.13

Submission and review process: Contributors must be members of the organization. Reviewers choose their own review books at meetings. Authors wishing to contribute to the BayNews section should contact the editor.14

Editorial tone: Reviews should be concise and critical.15

Style guide used: Not specified but read guidelines on the site16

Conclusion: Evaluation of publication’s potential for LIS authors

This publication is a great opportunity for writers in Northern California who are interested in reviewing children’s and young adult literature. Since authors must be members of the Association of Children’s Librarians of Northern California, and reviews are presented at the ACL chapter meetings, they would probably want to reside in the area to get the most out of their membership.

 

Audience analysis


About the publication’s readers

Publication circulation: The membership of ACL who receive as a membership benefit both the print (for a fee) and electronic copy (free) of the journal.17

Audience location and language or cultural views: Based in Northern and Central California, the publication is published in English with no special considerations.18

Reader characteristics: Children’s librarians with a desire to learn more about books than reviews in the LIS press offer. Readers are interested specifically in children’s and young adult books, and issues related to working in public and school libraries. Written by, and for, the membership.19

Knowledge of LIS subject matter: General LIS knowledge and expertise in their area of the field.

Conclusion: Analysis of reader characteristics and their potential impact on authors

As a publication for the education of the membership of ACL, authors should be well versed in the subject of children’s and young adult literature and willing to follow the membership guidelines to participate in the ACL community.20

Last updated: April 26, 2020


References

Show 20 footnotes

  1. Association of Children’s Librarians of Northern California. (2020). ACL Mission Statement. BayViews. Retrieved from http://www.bayviews.org/mission
  2. Association of Children’s Librarians of Northern California. (2020). ACL Mission Statement. BayViews. Retrieved from http://www.bayviews.org/mission
  3. Association of Children’s Librarians of Northern California. (2020). ACL Mission Statement. BayViews. Retrieved from http://www.bayviews.org/mission
  4. Association of Children’s Librarians of Northern California. (2020). BayViews. BayViews. Retrieved from http://www.bayviews.org/
  5. Association of Children’s Librarians of Northern California. (2020). ACL Review Tools. BayViews. Retrieved from http://www.bayviews.org/reviewtools
  6. Association of Children’s Librarians of Northern California. (2020). BayViews. BayViews. Retrieved from http://www.bayviews.org/
  7. Association of Children’s Librarians of Northern California. (2020). BayViews. BayViews. Retrieved from http://www.bayviews.org/
  8. Association of Children’s Librarians of Northern California. (2020). BayViews. BayViews. Retrieved from http://www.bayviews.org/
  9. Association of Children’s Librarians of Northern California. (2020). BayNews. BayViews. Retrieved from http://www.bayviews.baynews
  10. Association of Children’s Librarians of Northern California. (2020). ACL Review Tools. BayViews. Retrieved from http://www.bayviews.org/reviewtools
  11. Association of Children’s Librarians of Northern California. (2020). ACL Review Tools. BayViews. Retrieved from http://www.bayviews.org/reviewtools
  12. Association of Children’s Librarians of Northern California. (2020). ACL Review Tools. BayViews. Retrieved from http://www.bayviews.org/reviewtools
  13. Association of Children’s Librarians of Northern California. (2016). ACL Review Tools. BayViews. Retrieved from http://www.bayviews.org/reviewtools
  14. Association of Children’s Librarians of Northern California. (2020). ACL Review Tools. BayViews. Retrieved from http://www.bayviews.org/reviewtools
  15. Association of Children’s Librarians of Northern California. (2020). ACL Review Tools. BayViews. Retrieved from http://www.bayviews.org/reviewtools
  16. Association of Children’s Librarians of Northern California. (2020). ACL Review Tools. BayViews. Retrieved from http://www.bayviews.org/reviewtools
  17. Association of Children’s Librarians of Northern California. (2020). Membership. BayViews. Retrieved from http://www.bayviews.org/membership
  18. Association of Children’s Librarians of Northern California. (2016). BayViews. BayViews. Retrieved from http://www.bayviews.org/
  19. Association of Children’s Librarians of Northern California. (2020). BayViews. BayViews. Retrieved from http://www.bayviews.org/
  20. Association of Children’s Librarians of Northern California. (2020). BayViews. BayViews. Retrieved from http://www.bayviews.org/
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ALCTS News

Publication analysis


About the publication

Title: ALCTS News

ISSN: “ALCTS News is an official publication of the Association for Library Collections & Technical Services (ALCTS), a division of the American Library Association. It replaced the ALCTS Newsletter Online (ISSN 1523-018X) in September 2013; that publication replaced the ALCTS Newsletter (ISSN 1047-949X) in December 1998.”1

 Website: http://www.ala.org/alctsnews/

Purpose, objective, or mission: ALCTS Newsletter Online is the official newsletter of the Association for Library Collections & Technical Services. The Newsletter is, from the ACLTS’ Publications & Resources: will “deliver critical information to ALCTS members and the broader library community in areas of expertise related to selecting, obtaining, preserving, and providing access to resources required by library users, and they establish ALCTS as the leading voice in these functional areas.” There are several different publications to contribute to through ALCTS. 2

The ALCTS, according to their bylaws, “…will provide its members, other ALA divisions and members, and the library information and community” with “leadership and a program for action on the access to, and identification, acquisition, description, organization, preservation, dissemination of information resources in a dynamic, collaborative environment.”3

Target audience: ALA members and members of ALCTS.4

Publisher: American Library Association (ALA)5

Peer reviewed? No.6

TypeALCTS Newsletter is a LIS professional newsletter.7

Medium: Online, with an archive of past issues.8

Content: Information and news on topics for those involved in library collections and technical services as well as events, updates, practices and developments in the field. Newsletters typically include letters from the editor, ALCTS news, ALA news, and calls for papers from related journals. There are frequent announcements for web courses and workshops at various sites and online.9

Frequency of publication: Quarterly.10

About the publication’s submission guidelines

Location of submission guidelines: http://www.ala.org/alctsnews/about

Types of contributions accepted: Per the submission guidelines, “The primary focus…is to report the news and activities of ALCTS and its members.11 The secondary focus is “reporting activities of interest to the membership relating to practice and developments in the fields of library collections and technical services.”12

Submission and review process: From the Author Guidelines: submit manuscripts in Word format, single spaced (double spaced between paragraphs), with no highlighting, special fonts, or text effect other than bold or italic. Do not use page numbers, headers, or footers. Submissions may be sent as email attachments to alctsnews@ala.org. Most articles and reports are about 300-500 words; longer articles will be considered on an individual basis.13

Editorial tone: Tone appropriate for a professional publication.14

Style guide used: The Chicago Manual of Style (16th ed.)15

Conclusion: Evaluation of publication’s potential for LIS authors

By reading previous newsletters, there is a reasonable assumption that non-members are permitted to submit written materials for publication on the newsletter although members are probably preferred. There certainly is potential for LIS writers to expand the knowledge in the areas of library collections and technical services.

 

Audience analysis


About the publication’s readers

Publication circulation: ALCTS, as of 2018, has a membership of 3209, according to ALA Membership Statistics.16 However, the newsletter is open to anyone with access to the internet.17

Audience location and language or cultural considerations: ALCTS is a division of ALA, with a majority of its members located in the United States and smaller numbers in as many as 42 countries.18 ALCTS Newsletter is published in English19 and is written primarily for American librarians. It is an informal newsletter written for a more general audience of librarians with less jargon or scholarly terminology.20

Reader characteristics: No specific information could be located; however, since a majority of Library Resources & Technical Services readers are members of ALCTS, their characteristics would be similar: the majority work in academic and public libraries.21 Most members of ALCTS are particularly interested in collections and technical services, such as acquisitions, cataloging, metadata, collection management, preservation, electronic and continuing resources.22 Readers of this newsletter will have established opinions on library issues but are generally more interested in seeking scheduling information on workshops, seminars, etc. There is not much opportunity in this newsletter for sharing opinions or biases; short essays relevant to ALCTS might provide an opportunity for sharing values and attitudes on technical services functions.23

Knowledge of LIS subject matter: This is a highly informed and educated audience of technical services and collections librarians. They will have a full knowledge of library issues relating to cataloging, collections, preservation, and all the encompassing technical jargon.24

Conclusion: Analysis of reader characteristics and their potential impact on authors

The readers of ALCTS Newsletter are interested in professional news. Authors would want to write short articles and reports relevant to ALCTS committee work, and other topics related to ALCTS, and have the skills necessary for writing book reviews on highly technical topics.

Last updated: March 15, 2020


References

Show 24 footnotes

  1. “About ALCTS News,” American Library Association, accessed March 15, 2020, http://www.ala.org/alctsnews/about
  2. American Library Association. (2017). Publications & resources. Association for Library Collections & Technical Services. Retrieved from http://www.ala.org/alcts/resources
  3. American Library Association. (2017). Bylaws. Association for Library Collections & Technical Services. Retrieved from http://www.ala.org/alcts/about/governance/bylaws#3
  4. American Library Association. (2017). About ALCTS News. Association for Library Collections & Technical Services. Retrieved from http://www.ala.org/alctsnews/about
  5. American Library Association. (2017). About ALCTS News. Association for Library Collections & Technical Services. Retrieved from http://www.ala.org/alctsnews/about
  6. American Library Association. (2017). About ALCTS News. Association for Library Collections & Technical Services. Retrieved from http://www.ala.org/alctsnews/about
  7. American Library Association. (2014). About ALCTS News. Association for Library Collections & Technical Services. Retrieved from http://www.ala.org/alctsnews/about
  8. SerialsSolutions. (2014). ALCTS News. Ulrichsweb Global Serials Directory. Retrieved from http://ulrichsweb.serialssolutions.com.libaccess.sjlibrary.org/title/1401821270907/75249
  9. American Library Association. (2017). About ALCTS News. Association for Library Collections & Technical Services. Retrieved from http://www.ala.org/alctsnews/about
  10. American Library Association. (2017). ALCTS Newsletter Online: Index of Issues. Association for Library Collections & Technical Services. Retrieved from http://www.ala.org/alcts/ano/
  11. American Library Association. (2017). About ALCTS News. Association for Library Collections & Technical Services. Retrieved from http://www.ala.org/alctsnews/about
  12. American Library Association. (2017). About ALCTS News. Association for Library Collections & Technical Services. Retrieved from http://www.ala.org/alctsnews/about
  13. American Library Association. (2017). About ALCTS News. Association for Library Collections & Technical Services. Retrieved from http://www.ala.org/alctsnews/about
  14. American Library Association. (2017). About ALCTS News. Association for Library Collections & Technical Services. Retrieved from http://www.ala.org/alctsnews/about
  15. American Library Association. (2017). About ALCTS News. Association for Library Collections & Technical Services. Retrieved from http://www.ala.org/alctsnews/about
  16. American Library Association. (2020). ALA’s Membership Statistics by Division, 2000-Present. Retrieved from http://www.ala.org/membership/membershipstats_files/divisionstats#alcts
  17. American Library Association. (2017). About ALCTS News. Association for Library Collections & Technical Services. Retrieved from http://www.ala.org/alctsnews/about
  18. American Library Association. (2017). About Us. Association for Library Collections & Technical Services. Retrieved from http://www.ala.org/alcts/about
  19. SerialsSolutions. (2017). ALCTS News. Ulrichsweb Global Serials Directory. Retrieved from http://ulrichsweb.serialssolutions.com.libaccess.sjlibrary.org/title/1401821270907/75249
  20. American Library Association. (2017). About ALCTS News. Association for Library Collections & Technical Services. Retrieved from http://www.ala.org/alctsnews/about
  21. SerialsSolutions. (2014). ALCTS News. Ulrichsweb Global Serials Directory. Retrieved from http://ulrichsweb.serialssolutions.com.libaccess.sjlibrary.org/title/1401821270907/75249
  22. American Library Association. (2017). About Us. Association for Library Collections & Technical Services. Retrieved from http://www.ala.org/alcts/about
  23. American Library Association. (2017). About ALCTS News. Association for Library Collections & Technical Services. Retrieved from http://www.ala.org/alctsnews/about
  24. American Library Association. (2017). About Us. Association for Library Collections & Technical Services. Retrieved from http://www.ala.org/alcts/about
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SNAP Section Blog

 

Publication analysis


About the publication

Title: SNAP (Students & New Archives Professionals) Section Blog

ISSN: N/A

Website:  https://snaproundtable.wordpress.com/

Purpose, objective, or mission: The SNAP Section is a sub-group formed within the Society of American Archivists (SAA) to focus on student and new professional goals and issues.1 The SNAP Blog provides SNAP Section members with a forum sharing information in a more public forum, in conjunction with other social media outlets.2 The blog meets supports SNAP’s goals to “provide a forum to share concerns and learn from each other” and to “facilitate remote participation in the group through social media and other online resources.”3

Target audience: Entry level or student archivists, particularly those involved in the SAA: students, interns, new professionals, early-career archivists, and those still looking for their first professional job. Per the bylaws, any member or nonmember of SAA, including new and more experienced archives professionals, may participate in SNAP in accordance with the most current Guidelines for Roundtables as set forth by the SAA Council.4

Publisher: The Society of American Archivists (SAA).5

Peer reviewed? No.6

Type: LIS Professional and Trade Publication.7

Medium: Online.8

Content: Sharing information relevant to the student and new archive professional community, including archive-relevant blogs, regional meetings or courses, project ideas, general Q&A regarding research, professional and student issues, and the Ask An Archivist Q&A section.9

Frequency of publication: Updated as often as members post online. Recently the rate has been about three times per month.10

About the publication’s submission guidelines

Location of submission guidelines: https://snaproundtable.wordpress.com/about/

Types of contributions accepted: Blog reviews, accounts of regional meetings or courses, project ideas, and anything of interest to the archival community.11 Special columns offer more structured writing opportunities, and can be found here.12

Submission and review process: Authors who want to contribute to the blog should submit a contact form with information about themselves and about the topic they plan to write about.13 It can be assumed that the blog team will work with authors to develop their idea and get it posted.

Editorial tone: Informal.14

Style guide used: None listed.

Conclusion: Evaluation of publication’s potential for LIS authors

The SNAP Section Blog is an excellent forum for sharing archival information and concerns among a like-minded group. It should be easy for novice writers to practice publishing their thoughts, ideas, and announcements in this public forum. Posting on this blog promises networking potential, as well as the possibility of becoming a strong voice in the newest generation of archivists, who may bring to light new perspectives on issues not emphasized to more established archivists.

 

Audience analysis


About the publication’s readers

Publication circulation: Currently 218 people follow the blog,15 though the number of views that blog posts receive on the site and on linked-to social media could potentially be much greater.

Audience location and language or cultural considerations: The audience is largely North American, as the blog concerns members of the SAA. English is the primary language. Recent blog posts demonstrate comfort with social media and current internet language.16

Reader characteristics:  Since the Section focuses on students and new professionals, members are likely overall to be younger than their other SAA Section counterparts, though new archive professionals may be older individuals in the midst of a career change. Readers may also be more established archivists who want to keep up with what issues their new colleagues find important.17

Knowledge of LIS subject matter: Some LIS terminology and understanding is expected; but this is not a professional-grade publication, just sharing among peers. Contributors writing about their personal experiences in the field are not necessarily expected to walk readers through each step of what their work entails.18

Conclusion: Analysis of reader characteristics and their potential impact on authors

The SNAP Blog offers an excellent venue for new and student archivists to share knowledge, insights, and new ideas about their profession.19 This is a very organized, enthusiastic group of students and new professionals who are addressing the needs of those LIS professionals new to archival librarianship. Readers are hoping to learn career tips, gain insight on issues they have different perspectives on, and network with other professionals. Write from personal experience and with passion for maximized readership.

Last updated: June 30, 2019


References

Show 19 footnotes

  1. Society of American Archivists, “SNAP Mission Statement,” accessed June 30, 2019, https://www2.archivists.org/groups/students-and-new-archives-professionals-snap-section/snap-mission-statement
  2. Students & New Archives Professionals Section, “About,” accessed June 30, 2019, https://snaproundtable.wordpress.com/about/
  3. Society of American Archivists, “SNAP Mission Statement.”
  4. Students & New Archives Professionals Section, “About.”
  5. Society of American Archivists, “Students and New Archives Professionals (SNAP) Section,” accessed June 30, 2019, https://www2.archivists.org/groups/students-and-new-archives-professionals-snap-section
  6. Society of American Archivists, “SNAP Mission Statement.
  7. Students & New Archives Professionals Section, “About.”
  8. Students & New Archives Professionals Section, “About.”
  9. Students & New Archives Professionals Section, “About.”
  10. Students & New Archives Professionals Section, “Section,” Accessed June 30, 2019, https://snaproundtable.wordpress.com
  11. Students & New Archives Professionals Section, “About.”
  12. Students & New Professionals Section, “Series,” accessed June 30, 2019, https://snaproundtable.wordpress.com/series/.
  13. Students & New Archives Professionals Section, “About.”
  14. Students & New Archives Professionals Section, “Section.”
  15. Students & New Archives Professionals Section, “Section.”
  16. Students & New Archives Professionals Section, “Section.”
  17. Students & New Archives Professionals Section, “Section.”
  18. Students & New Archives Professionals Section, “Section.”
  19. Students & New Archives Professionals Section, “Section.”
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EContent

 

Publication analysis


About the publication

Title: EContent

ISSN: 1525-25311

Website: http://www.econtentmag.com/

Purpose, objective, or mission: From their site, “By covering the latest tools, strategies, and thought-leaders in the digital content ecosystem, EContent magazine and EContentmag.com keep professionals ahead of the curve in order to maximize their investment in digital content strategies while building sustainable, profitable business models.”2

Target audience: Per their site, “decision-makers in the media, publishing, technology, and mobile sectors.”3

Publisher: Information Today, Inc.4

Peer reviewed? No.5

Type: LIS trade magazine.6

Medium: Print and online.7

Content: EContent delivers essential research, reporting, news, and analysis of content related issues. According to the “Writing for EContent” guidelines, “Each issue of EContent offers: news and analysis of what’s happening in the content industry, feature articles covering the latest trends and issues, and regular columns and departments written by industry experts.”8

Frequency of publication: 6 times a year.9

About the publication’s submission guidelines

Location of submission guidelines: http://www.econtentmag.com/About_Us (See Writing for EContent for Author Guidelines download)10

Types of contributions accepted: Articles are accepted in the following categories: current news stories; reviews of new products; and features (narratives, art, or company profiles). See “Content” entry above for general types of articles that appear in each issue. The Editorial calendar, outlining the focus for each issue, is located in the publication’s media kit.11

Submission and review process: Authors must first send a brief query, links to samples of your work, and a brief bio to the editor. “When submitting, be sure to include particular areas of interest and expertise. If you have a specific idea for an article, submit the idea accompanied by a brief outline of the topics you expect to cover. Unacceptable unsolicited manuscripts will not be returned.”12 Check submissions thoroughly for grammatical and spelling errors. Supporting materials are required for all sources mentioned.13

Editorial tone: Editors expect authors to deliver a well written, thoroughly researched, factually correct, and on-time manuscript. Features are nonacademic in tone and must be written in a narrative style, with a beginning, middle, and an end. New product reviews should be written for a lay audience, not strictly for information professionals, as many business leaders use the magazine for exposure to new products in digital content management.14

Style guide used: No style guide is mentioned, but specific style guidelines are provided in Author Guidelines.15

Conclusion: Evaluation of publication’s potential for LIS authors

EContent provides numerous opportunities for authors to publish on a variety of topics related to managing digital content. To the author’s benefit, editorial calendars are posted with specific topics to be featured in upcoming articles, along with deadlines for submission. This allows authors to either find the correct issue for a topic they are writing, or write an original article according to the publication’s editorial needs. Within each topic, the editors are looking for current news stories, new product reviews, and features that give narratives, showcase art, or profile a company.16

 

Audience analysis


About the publication’s readers

Purpose circulation: Per their media kit, they have more than 27,000 readers. 17

Audience location and language or cultural considerations: United States.18 Readers are primarily located in the United States, therefore American colloquialisms can be used. Culturally, EContent readers are very technologically savvy, so a high level of exposure to this aspect of American culture can be assumed.19

Reader characteristics: The most important thing to remember about EContent readers is that they are not IT professionals. Most readers hold executive-level positions, so a larger amount of responsibility can be assumed as far as decisions regarding content management solutions. According to the Author Guidelines, readers are “executives and professionals involved in content creation, acquisition, organization, and distribution in B2B or B2C environments or within their own organizations.” A survey of EContent readers revealed that they work in over 20 different industries, from the entertainment industry to the military, so avoid information or jargon specific to a certain industry. What is important to remember about EContent readers is their similarities: they are all in a position to make decisions over an organization’s digital content management systems. Readers are all familiar with the technical terms and jargon related to digital content and asset management, so in this area authors can use common terminology, yet remember not to provide overly technical information. EContent does convey a progressive stance in the sense that it tries to review the latest products and provide advice on cutting-edge resources for professionals in the position to making decisions regarding content management.20

Knowledge of LIS subject matter: In a limited sense, EContent readers are familiar with one aspect of library and information science, content management. Their media kit notes, “EContent readers are executives and managers who direct the digital content strategies for their organizations. Subscribers include content executives, content managers, content creators, publishers, content marketers, and anyone who deals with digital content in order to further business objectives. They’re buyers of content and technology solutions and have the power to make purchasing decisions.”21 While this description easily includes information professionals, it also include many other professionals not familiar with LIS jargon or issues.

Conclusion: Analysis of reader characteristics and their potential impact on authors

Readers of EContent are very diverse. What brings them together is their shared influence over digital content strategies, whether for a business or an information center. It is important to remember that although content management is a technical field, this publication is not geared toward IT professionals, but rather toward executives who make decisions regarding content management systems. The purpose of this publication is to offer resources and advice aimed at successful content management, and to provide information on products in order to help readers make informed decisions. EContent‘s readers do not want to know how digital content management products work, they want to know which ones are best for their needs, and how to best use them.22

Last updated: June 11, 2019


References

Show 22 footnotes

  1. ProQuest, “EContent,” Ulrichsweb Global Serials Directory, accessed June 11, 2019, http://ulrichsweb.serialssolutions.com.libaccess.sjlibrary.org/title/1521727384219/91047
  2. Information Today Inc., “About EContent,” EContent, accessed June 11, 2019, http://www.econtentmag.com/About_Us
  3. Information Today Inc., “Advertising,” EContent, accessed June 11, 2019, http://www.econtentmag.com/Advertising
  4. ProQuest, Ulrichsweb Global Serials Directory.
  5. ProQuest, Ulrichsweb Global Serials Directory.
  6. ProQuest, Ulrichsweb Global Serials Directory.
  7. ProQuest, Ulrichsweb Global Serials Directory.
  8. Information Today Inc., “About EContent.”
  9. ProQuest, Ulrichsweb Global Serials Directory.
  10. Information Today Inc., “About EContent.”
  11. Information Today Inc., “About EContent.”
  12. Information Today Inc.,  About EContent.
  13. Information Today Inc., “About EContent.”
  14. Information Today Inc., “About EContent.”
  15. Information Today Inc., “About EContent.”
  16. Information Today Inc., “About EContent.”
  17. Information Today Inc., “’19 Media Kit,” EContent, accessed June 11, 2019, http://www.econtentmag.com/downloads/mediakits/2019/EC2019-MediaKit.pdf
  18. ProQuest, Ulrichsweb Global Serials Directory.
  19. Information Today Inc., “About EContent.”
  20. Information Today Inc., “About EContent.”
  21. Information Today Inc., “’19 Media Kit.”
  22. Information Today Inc., “Advertising.”
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CCL Outlook: Newsletter of the Council of Chief Librarians, California Community Colleges

 

Publication analysis


About the publication

Title: CCL Outlook: Newsletter of the Council of Chief Librarians, California Community Colleges

ISSN: N/A

Website: https://cclibrarians.org/outlook/

Purpose, objective, or mission: The constitution of the Council of Chief Librarians (CCL) states that the organization’s purpose is “€œThe purpose of the Council of Chief Librarians is to represent, promote and advance libraries in public California community college education; to provide a vehicle for communication, discussion and collaboration among libraries; to provide opportunities for professional development, training and leadership development for library leaders and other librarians; and to support data collection, analysis and dissemination for the purpose of good public policy development.”1 The CCL Outlook supports that goal by serving as the primary means of communication between the organization and its members.

Target audience: CCL membership, which is limited to the chief librarians of each community college in California.2

Publisher: Council of Chief Librarians, California Community Colleges.3

Peer reviewed? No. Content decisions are made by the editor.4

Type: LIS professional newsletter.5

Medium: Online.6

Content: The major portion of the material included in Outlook is news announcements from the organization itself. Each issue begins with “News from the President.” The items that follow frequently include discussions of the actions of the organization and its committees, announcements of relevant conferences and seminars, job postings, and administrative issues such as new officer elections. These items are almost always submitted by the officers or staff of the CCL.7

Additionally, some issues contain brief articles written by members or other librarians that discuss topics relevant to the membership; these have included a description of new information literacy training implemented at one college, a discussion of new teleconferencing techniques and a comparison of new OPAC software.8

Frequency of publication: Quarterly.9

About the publication’s submission guidelines

Location of submission guidelines: https://cclibrarians.org/newsletter/editorial-guidelines

Types of contributions accepted: News items about events and open positions should be less than 300 words. Most issues of Outlook include one or more brief articles (500-1,500 words) contributed by outside authors. These are brief summaries of topics that would be of interest to the administrators of community college libraries.10

Submission and review process: Articles may be submitted through the CCL website. The editorial team will revise for grammar, spelling, formatting, and style.11

Editorial tone: Per the website, “Succinct, inviting and informative style of writing is preferred.” The tone of the newsletter is, not surprisingly, very informal. Much of the communication content in Outlook is frequently conversational; the articles do tend towards a more professional tone, but are still very relaxed.12

Style guide used: There is no style guide listed, but the editorial guidelines state that endnote citations should be in accordance with the current edition of The Chicago Manual of Style.

Conclusion: Evaluation of publication’s potential for LIS authors

CCL Outlook has a very small audience, and its content is limited to very brief articles; therefore publishing in this newsletter would not generate widespread name recognition, nor would it aid significantly in a tenure or promotion cause. Nevertheless, an author who is working, or hopes to work, in the field of community college libraries could gain valuable exposure in a publication that is read by their potential mangers.13

 

Audience analysis


About the publication’s readers

Publication circulation: Although it is available on the Internet for anyone to read, the CCL Outlook is intended for a group of librarians, library managers, and library deans, to whom it is sent electronically.14

Audience location and language or cultural considerations: The chief librarians for whom the newsletter is written are specifically located in California. The community colleges at which they work are located throughout the state. The newsletter is written in English, and it would be safe to assume that all of the library directors are fluent. However, authors should be aware of the cultural diversity of the colleges at which these librarians work. California is home to many diverse communities, and so the community colleges will reflect that diversity. Many of the colleges are in highly populated areas and may have large minority populations, while other colleges are in smaller urban centers located in sparsely populated rural communities.15

Reader characteristics: While no information is available concerning their ages, members are all supervising librarians and it is probably safe to assume that they have a high degree of professional experience. The readers all work at community colleges as head librarians, and as such share many common interests. However, their professional environments should not be seen as completely homogeneous. The interests of the chief librarians at Los Angeles City College or Grossmont College in San Diego, who each supervise large staffs and serve over 16,000 students in high-density urban settings, are very different from the interests of the sole librarian at Barstow College, who serves less than 3000 students in a low-density farming community.16

Although some of the community colleges in California are small, most are large enough that the chief librarian is primarily an administrator, rather than a practicing reference librarian. As such, they will tend to consider issues from an organizational, rather than an individual, point of view. They will be less interested in a new approach to the reference interview than in a new resource that will help their librarians to provide more efficient reference services. Also, the readers are all likely to have years of professional experience, and will possibly be wary of highly theoretical approaches that they feel lack practical grounding.17

Knowledge of LIS subject matter: The readers are all experienced LIS professionals who will be familiar with the operations of libraries, and the practices of librarianship. Their interests will be specific to community colleges, and so authors should be familiar with the specific needs of those institutions. While readers might not be fully current with cutting-edge research in information science, they will generally be familiar with emerging trends in librarianship.18

Conclusion: Analysis of reader characteristics and their potential impact on authors

When writing for the CCL Outlook, there are three important factors that an author must consider: this is a professional rather than scholarly publication, the readers will be library leadership, and the audience will be concerned with community colleges. Regarding the first two issues, the author must remember that the readers will be looking for practical approaches, and hopefully, solutions; authors must address big-picture issues, and focus on the implementation of projects, rather than the theory behind them. The recent contents of Outlook also indicate that readers are very interested in legislative issues that will have an impact on community colleges.19

The third consideration -€“ the orientation towards community colleges -€“ is essential. Authors should recognize that this publication is very specific to that environment. While the chief librarians are almost certainly interested in developments outside of their area, they also know that there are many other publications to which they can turn for those developments, but that Outlook is where they go for community college news.

Last updated: June 11, 2019


References

Show 19 footnotes

  1. Council of Chief Librarians, California Community Colleges, “Organization,” accessed June 11, 2019, https://cclibrarians.org/about-us/organization
  2. Council of Chief Librarians, California Community Colleges. “Home,” accessed June 11, 2019, https://cclibrarians.org
  3. Council of Chief Librarians, California Community Colleges, “Home.”
  4. Council of Chief Librarians, California Community Colleges, “Editorial Guidelines,” accessed June 11, 2019, https://cclibrarians.org/newsletter/editorial-guidelines
  5. Council of Chief Librarians, California Community Colleges, “Home.”
  6. Council of Chief Librarians, California Community Colleges, “Home.”
  7. Council of Chief Librarians, California Community Colleges, “Outlook Archive,” accessed June 11, 2019, https://cclibrarians.org/newsletter/outlook-archive
  8. Council of Chief Librarians, California Community Colleges, “Outlook Archive.”
  9. Council of Chief Librarians, California Community Colleges, “Editorial Guidelines.”
  10. Council of Chief Librarians, California Community Colleges, “Editorial Guidelines.”
  11. Council of Chief Librarians, California Community Colleges, “Editorial Guidelines.”
  12. Council of Chief Librarians, California Community Colleges, “Editorial Guidelines.”
  13. Council of Chief Librarians, California Community Colleges, “Home.”
  14. Council of Chief Librarians, California Community Colleges, “Mailing List Information,” accessed June 11, 2019, https://cclibrarians.org/about-us/mailing-list-information
  15. Council of Chief Librarians, California Community Colleges, “Directory,” accessed June 11, 2019, https://cclibrarians.org/directory
  16. Council of Chief Librarians, California Community Colleges, “Directory.”
  17. Council of Chief Librarians, California Community Colleges, “Organization.”
  18. Council of Chief Librarians, California Community Colleges, “Organization.”
  19. Council of Chief Librarians, California Community Colleges, “Outlook Archive.”
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