Book Riot

Publication analysis

About the publication

Title: Book Riot



Purpose, objective, or mission: “Book Riot is the largest independent editorial book site in North America, and home to a host of media, from podcasts to newsletters to original content, all designed around diverse readers and across all genres.” 1

“We’re dedicated to the idea that writing about books and reading should be just as diverse as books and readers are. We began with the goal of leading a new discussion around books, readers, and publishing. Individually and collaboratively, we do the work each day to innovate fresh content and services to our readers, amplify marginalized voices, and challenge ourselves and our community to be inclusive.” 2

Target audience: People who love books and reading about books.

Publisher: Riot New Media Group. 3

Peer reviewed? No.

Type: Civilian publication.

Medium: Online.

Content: “The content is comprised of humor, reviews, commentary, and news as well as editorials on topics related to the reading experience. Book Riot addresses new technology in the literary space and developments in the publishing industry.” 4

Frequency of publication: New content is posted daily.

About the publication’s submission guidelines

Location of submission guidelines:

Types of contributions accepted: “If you can write something smart or funny or interesting or provocative about books in the space of about 600-800 words, we’re interested in hearing from you. Your samples should be things you think could go up on Book Riot just as they are. We recommend that one be an entry for the Our Reading Lives series, and the other on any topic of your choosing.” 5

DO NOT submit “traditional book reviews, interviews, or links to Goodreads, LibraryThing, Amazon, etc. Also, please do not submit image-heavy pieces; we want to get a feel for your voice and writing style.”6

DO NOT send “writing samples unrelated to books and reading. Your samples should show us that you understand how we do things here at the Riot and that you can do it too. Want to learn more about who we are? Poke around the site, and check us out on InstagramTwitterFacebook, and our content on Goodreads.” 7

Submission and review process: “Please note that due to the high volume of applications we receive, we cannot respond to each one. We’re currently accepting applicants on a rolling basis. If you are accepted, you’ll hear back within one month of submitting your application.” 8

Editorial tone: Sometimes serious, sometimes silly, but never stuffy or boring.

Style guide used: None given.

Conclusion: Evaluation of publication’s potential for LIS authors

If you love books and have blogging experience, this is a great place to submit writing. The pieces are fun, cover a wide range of books, and aren’t limited to just reviews: the site loves top 10 lists of all flavors, introductions to authors you’ve never read, giveaways, and posts about current events like Amazon acquiring Goodreads and how that will affect readers. The site isn’t peer reviewed and might not help you gain tenure, but it’s a wonderful community of book lovers who will most likely appreciate an LIS writer’s perspective on reading.


Audience analysis

About the publication’s readers

Publication circulation: According to the 2020 Media Kit, 3.2m+ global monthly unique visitors, 1.1M+ email subscribers, 1.5m+ Social connections. 9 

Audience location and language or cultural considerations: Book Riot states it is the largest independent editorial book site in North America. 10

Reader characteristics: According to the 2020 Media Kit, 50% of readers are between the ages of 18-35, 16% of readers are between the ages of 35-45, 64% are female, 51% have children, 45% attended college with 26% attended grad school. Readers have “above average” household income. Reader industries include education and library, business services and retail. Reader interests include books and literature, comics and animation, cooking, and pets. 11

Audience Bookish Habits: Average 80 books read per year, spend an average of $371 per year on books, 34% are currently in a book club, 46% have subscribed to a book subscription service. 12

Knowledge of LIS subject matter: Readers will most likely have some knowledge, but this is strictly a civilian publication that doesn’t want to be too stuffy, so keep the LIS jargon out of your submissions.

Conclusion: Analysis of reader characteristics and their potential impact on authors

If you have blogging experience and a good social media presence, this would be an ideal site to pitch ideas. Think beyond mere book reviews; Book Riot is the place for more thoughtful, interesting, or just plain fun commentary around reading or books. Readers will be receptive to a librarian’s perspective and insight, and the field is wide open for LIS-related ideas that can appeal to a lay reader.

Last updated: November 27, 2020


Show 12 footnotes

  1. “About Us.”,, accessed November 27, 2020,
  2. “Join Us.”,, accessed November 27, 2020,
  3. “About Us.”
  4. “Advertise.”,, accessed November 27, 2020,
  5. “Write for Book Riot.”,, accessed November 27, 2020,
  6. “Write for Book Riot.”
  7. “Write for Book Riot.”
  8. “Write for Book Riot.”
  9. “Media Kit.”,, accessed November 27, 2020,
  10. “Media Kit.”
  11. “Media Kit.”
  12. “Media Kit.”
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