Book Riot


Publication analysis

About the publication

Title: Book Riot



Purpose, objective, or mission: “We create news, reviews, and commentary on books and reading, except, you know, fun. We do this by being at the leading edge of social reading and looking for new ways to engage with what we are reading.”1 Book Riot believes that “writing about books and reading should be just as diverse as books and readers are.”2

Target audience: People who love books and reading about books. Book Riot strives to be an inclusive, welcoming space.3

Publisher: Riot New Media.4

Peer reviewed? No.5

Type: Civilian publication.

Medium: Online.6

Content: Humor, reviews, lists, commentary, and news on all things book related, along with editorials on topics related to literature and the reading experience in the 21st Century.7 No mode or genre is favored: “We think you can like both J.K. Rowling and J.M. Coetzee and that there are smart, funny, and informative things to say about both and that you shouldn’t have to choose.”8

Frequency of publication: New content is posted daily.

About the publication’s submission guidelines

Location of submission guidelines:

Types of contributions accepted: “Your samples should be things you think could go up on Book Riot just as they are. We recommend that one be an entry for the Our Reading Lives series, and the other on any topic of your choosing. Please don’t submit book reviews you’ve written for your blog or other publications (you’ll notice we don’t do too many straight book reviews around here) or links to your reviews at Goodreads, LibraryThing, Amazon, etc. Also, please do not submit image-heavy pieces (like our Book Fetish or Literary Tourism series, or a collection of 10 awesome bookish t-shirts); we want to get a feel for your voice and writing style. Your samples should show us that you understand how we do things here at the Riot and that you can do it too.”9

Submission and review process: Complete the form and provide links to two writing samples. Use Google Docs or Dropbox for pieces that have not been published elsewhere online. If using a sample that has been published elsewhere (including on your blog), it must not be older than six months. Emailed applications and attachments will not be read.10

Editorial tone: Sometimes serious, sometimes silly, but never stuffy or boring.

Style guide used: None given.

Conclusion: Evaluation of publication’s potential for LIS authors

If you love books and have blogging experience, this is a great place to submit writing. The pieces are fun, cover a wide range of books, and aren’t limited to just reviews: the site loves top 10 lists of all flavors, introductions to authors you’ve never read, giveaways, and posts about current events like Amazon acquiring Goodreads and how that will affect readers.11 The site isn’t peer reviewed and might not help you gain tenure, but it’s a wonderful community of book lovers who will most likely appreciate an LIS writer’s perspective on reading.


Audience analysis

About the publication’s readers

Publication circulation: One million monthly visitors to the website12

Audience location and language or cultural considerations: While Book Riot is visited by people all over the globe, the majority of readers are located in North America.13 Content is written in English. This is a site that would appreciate pop cultural references, tweets, and a media savvy writer. Book Riot values diversity, so a range of cultural perspectives would be welcome here.

Reader characteristics: Book Riot readers are generally women with “above average” household incomes. The majority of readers do not have children, and 74% are under the age of 45, with 51% under 35. About half of Book Riot’s audience attended college. In addition to books, readers are also interested in crafts, humor, science, and politics.14

Knowledge of LIS subject matter: Readers will most likely will have some knowledge, but this is strictly a civilian publication that doesn’t want to be too stuffy, so keep the LIS jargon out of your submissions.

Conclusion: Analysis of reader characteristics and their potential impact on authors

If you have blogging experience and a good social media presence, this would be an ideal site to pitch ideas. Think beyond mere book reviews; Book Riot is the place for more thoughtful, interesting, or just plain fun commentary around reading or books. Readers will be receptive to a librarian’s perspective and insight, and the field is wide open for LIS-related ideas that can appeal to a lay reader.

Last updated:October 17, 2018


Show 14 footnotes

  1. “Join Us,”, accessed September 14, 2016,
  2. “About Book Riot,”, accessed September 14, 2016,
  3. “Riot New Media Media Kit,”, accessed September 14, 2016,
  4.  “About Book Riot.”
  5. About Book Riot.”
  6. About Book Riot.”
  7. “Advertise With Us,”, accessed September 14, 2016,
  8. About Book Riot.”
  9. Join Us.”
  10. Join Us.”
  11. Riot New Media. (2014). About. Book Riot. Retrieved from
  12. Riot New Media Media Kit.”
  13. Riot New Media Media Kit.”
  14. Riot New Media Media Kit.”
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