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McSweeney’s Internet Tendency

Publication analysis


About the publication

Title: McSweeney’s Internet Tendency

ISSN: N/A

Website: https://www.mcsweeneys.net/

Purpose, objective, or mission: A daily humor website, “McSweeney’s exists to champion ambitious and inspired new writing, and to challenge conventional expectations about where it’s found, how it looks, and who participates. We’re here to discover things we love, help them find their most resplendent form, and imagine new ways to bring them to you, Dennis. (If you are not Dennis, kindly ignore the aforementioned.)” 1

“McSweeney’s, however, delivers its humor in a high-brow lit mag sort of way. It’s a place where you can simultaneously experience the comic satisfaction of watching a great sitcom and the glorious smugness of reading a New Yorker think piece.” 2

Target audience: Individuals who enjoy humor/satire  in writing.

Publisher: McSweeney’s Publishing. 3

Peer reviewed? No. 4

Type: Civilian publication

Medium: Website and e-newsletter.

Content: Content is intended to be humorous/satire.  “The thing we are most proud of is that for many of our contributors, McSweeney’s Internet Tendency is the only place they’ve ever published publicly. At some point, something funny or odd occurred to them – a list, a new food review, a short imagined monologue – and they had a place to put that funny and odd thing in order to share it with the world, a private joke made public.” 5

Frequency of publication: Daily.

About the publication’s submission guidelines

Location of submission guidelines: https://www.mcsweeneys.net/pages/guidelines-for-web-submissions

Types of contributions accepted: All types of submissions are allowed. Lists, open letters to people who are unlikely to respond, monologues, food reviews, etc. “Submissions should be shortish. By shortish we mean an absolute maximum of 1,200 words, but in truth we veer toward pieces that are under 1,000 words, and snuggle closest to ones that are even shorter than that. Your subject line should contain some indicator of what is contained in your submission.” 6

Submission and review process: There are separate email addresses depending on the nature of your submission. The website notes DO NOT send the same submission to multiple addresses, it is unnecessary as it all goes to the same editor. Please paste the entire document into the email message. Please don’t share Google docs or links to your private blogs. Also, very important: do not send us attachments. 7

General website submissions should be sent to websubmissions@mcsweeneys.net.

Timely submissions should be sent to timelysubmissions@mcsweeneys.net. This inbox is for super topical pieces riffing on big news stories of the last 24-48 hours.

Lists submissions should be sent to lists@mcsweeneys.net.

Open Letters to People or Entities Who Are Unlikely to Respond submissions should be sent to openletters@mcsweeneys.net.

Reviews of New Food submissions should be sent to newfood@mcsweeneys.net.

“We get hundreds of submissions a week and, like we have mentioned, there’s just one editor reading them all. So, it’s only natural that this editor will be drawn to submissions with funny, eye-catching titles that cleverly reveal the premises of pieces.” 8

Editorial tone: Light and comedic/satirical

Style guide used: None Specified. “Please do not format your piece in an unusual way. Do not use colors or fun fonts.” 9

Conclusion: Evaluation of publication’s potential for LIS authors

LIS authors may have as good a chance as anyone for getting a submission accepted in McSweeney’s Internet Tendency. Their whole publication process seems to be highly informal, but the quality is certainly on par with journals that have higher subscription/circulation rates. An exploration of McSweeney’s multiple related websites is a must to see if your writing project is a match for their style. LIS authors might contribute a fiction or nonfiction piece inspired by their experience as library professionals, keeping in mind that the purpose of such pieces should ultimately be to entertain the reader, rather than function as straightforward articles on an LIS-related issue.

 

Audience analysis


About the publication’s readers

Publication circulation: “The Tendency’s biggest hits have gotten millions of pageviews, and many stories do well, reaching tens of thousands.” 10 The website has a social media following of over 180,000 on Facebook, over 274,000 on Twitter, and over 48,000 followers on Instagram.

Audience location and language or cultural considerations: The publication first started in San Francisco, CA, but coverage geographically spans the globe. Content is published in English.

Reader characteristics: While no information regarding reader demographics is provided, a review of publication suggests readers are intelligent, open minded, literary, and comfortable thinking outside of the box, especially in a satirical way.

Knowledge of LIS subject matter: Limited, the same as the general public.

Conclusion: Analysis of reader characteristics and their potential impact on authors

With this publications, LIS authors have an opportunity to engage with readers from a fun, satirical viewpoint, one not typically taken for LIS. While the readership may enjoy high brow humor, there is the potential to address LIS trends, barriers, ethics, and beyond as long as it comes with a comedic edge. The key is to be creative in approach. With shorter word limits, LIS authors can convey concepts in small, precise ways that do not need to meet  academic-level research and review standards.

Last updated: December 5, 2020


References

Show 10 footnotes

  1. “About Us,” McSweeneys.net, accessed December 5, 2020, https://www.mcsweeneys.net/pages/about-us
  2. “McSweeney’s,” ndsmcobserver.com, accessed December 5, 2020, https://ndsmcobserver.com/2016/11/mcsweeneys-internet-tendency-dont-worry-not-bottomless-pit-procrastinatory-doom/
  3. “About Us.”
  4. “Submission Guidelines,” McSweeneys.net, accessed December 5, 2020, https://www.mcsweeneys.net/pages/guidelines-for-web-submissions
  5. “Patreon,” McSweeneys.net, accessed December 5, 2020, https://www.patreon.com/mcsweeneysinternettendency
  6. “Submission Guidelines.”
  7. “Submission Guidelines.”
  8. “Submission Guidelines.”
  9. “Submission Guidelines.”
  10. “McSweeney’s Meets Internet,” NiemanLab.org, accessed December 5, 2020, https://www.niemanlab.org/2016/07/mcsweeneys-meets-internet-a-little-publisher-survives-holding-tight-to-its-eclectic-literary-roots/
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Los Angeles Times

**Please Excuse the Mess, Profile Update in Progress**

Publication analysis


About the publication

Title: Los Angeles Times (LA Times)

ISSN: 0458-3035 1

Purpose, objective, or mission:The Los Angeles Times is the largest metropolitan daily newspaper in the country. The Pulitzer Prize-winning Times has been covering Southern California for more than 138 years.”2

“Bringing truth to power through creative storytelling, original reporting and accountability journalism that impacts lives and pushes change.” 3

Website: http://www.latimes.com/

Target audience: Residents of Southern California and beyond. “Millennials, Gen X, Multicultural Influencers, Affluent Consumers, Families and Parents, Boomers.” 4

Publisher: Los Angeles Times Media Group.5

Peer reviewed? No.

Type: Civilian publication.

Medium: Print and online. Archives are available online from the founding of the paper in 1881.6

Content: News reports, investigative journalism, editorials, reviews, and various columns. The website’s sections include news at the Local, Nation, World level, as well as Business, Climate & Environment, Entertainment & Arts, Food, Housing & Homeless, Lifestyle, Opinion, Politics, Science, Sports, and Travel. Several more options can be found viewing the Site Map. 7 Of interest to LIS writers, there is a special Books sub-section under Entertainment, including fiction and nonfiction book reviews and features.

Frequency of publication: Daily. 8

About the publication’s submission guidelines

Location of submission guidelines: https://www.latimes.com/oe-howtosubmitoped-story.html

Types of contributions accepted: Op-ed articles are welcome on any subject. Per the website, “Most articles are about 750 words in length, though some are shorter, and on Sundays we can sometimes run pieces as long as 1,200 words 9 For more information on op-ed pieces, see former editor Nicholas Goldberg’s explanation of op-ed processes and goals. 10

Letters to the Editor are another option if you wish to respond to anything already published. They are limited to 150 words. 11

Blowback, is another opportunity to publish within the Times. “Got a beef with the L.A. Times? Read something in the paper that really ticked you off, but haven’t got a place to make your opinion heard? Want to write an article about it and get it into The Times? Blowback is The Times’ forum for full-length responses to our articles, editorials and Op-Eds. It is the missing link between the 150-word letter to the editor and the Op-Ed piece, and you’re invited to participate. We’re willing to post Blowback items on both news and opinion pieces, but our focus is on opinion. The idea is to present countering opinions, not to provide a forum for pointing out errors or critiquing bias in the Times’ news coverage.12

Submission and review process:  Op-Ed articles: Email op-ed submissions to oped@latimes.com. We make every effort to read manuscripts promptly. If the article is accepted for publication, you will hear from a Times editor within five days. We regret that the volume of submissions we receive means that we cannot respond individually to each article, nor can we provide feedback to proposals or queries. 13

Letters to the Editor: Complete the form located here . “We generally do not publish more than one letter from a single person within any 60-day period. Letters become the property of The Times and may be republished in any format. They typically run 150 words or less and may be edited. You will be contacted if your letter is a candidate for publication.” 14

Blowback: Email Blowback submissions to blowback@latimes.com. 15

Editorial tone: Journalistic.

Style guide used: None specified.

Conclusion: Evaluation of publication’s potential for LIS authors

Los Angeles Times is read by a general audience (not necessarily confined to Southern California) who wants to be ahead of the local and world news. Op-ed pieces about new digital collections, expanded library services, or opening of a new library branch would benefit LIS authors. You might also consider submitting a press release or event listing regarding a library event.

 

Audience analysis


About the publication’s readers

Publication circulation: The Los Angeles Times is “the largest metropolitan daily newspaper in the country, with a daily readership of 1.3 million and 2 million on Sunday, more than 30 million unique latimes.com visitors monthly and a combined print and online local weekly audience of 4.6 million.” 16

According to their current media kit, The Times has 46 Million unique visitors, 90 Million page views, 7 Million+ social followers, 332,000 monthly shares on Apple News, 845,000 video views, 4.4 Million weekly print + digital readers in Los Angeles, 2.9 million weekly print readers, 1.8 million Sunday print readers, and 1.2 Million daily print readers. 17

Audience location and language or cultural considerations: Los Angeles Times is regional to Southern California, but it’s journalism and reporting covers content on a global scale. While printed in English, Los Angeles Times En Español is also available.

Reader characteristics: “We reach distinct, affluent and diverse audiences of multiple generations, demographics, preferences and interests.” 18

Knowledge of LIS subject matter: Being a lay publication, Los Angeles Times will require LIS jargon-free contributions. While readers may be familiar with library issues, like Deleting Online Predators Act (DOPA) and Dewey call numbers, generally authors should avoid writing on heavily specialized library topics such as OpenURL link resolver software technology or collection management.

Conclusion: Analysis of reader characteristics and their potential impact on authors

The newspaper’s readers are spread all over the world. They are everyday patrons and potential donors, suggesting they may wish to keep their submissions LIS jargon free and stay away from highly specialized topics. There is potential for publishing on a myriad of topics through the Op-Ed avenue that may be of interest to readers.

Last updated: December 5, 2020


References

Show 18 footnotes

  1. Los Angeles Times, WorldCat.org, accessed March 24, 2018, https://www.worldcat.org/title/los-angeles-times/oclc/474112039
  2. “About,” LATimes.com, accessed October 3, 2016, https://www.latimes.com/about
  3. “Media Kit,” LATimes.com, accessed December 5, 2020, https://mediakit.latimes.com/
  4. “Media Kit.”
  5. “About.”
  6. “Archives,” LATimes.com, accessed October 23, 2018, https://latimes.newspapers.com/
  7. “Site Map,” LATimes.com, accessed October 3, 2016, http://www.latimes.com/about/la-sitemap-htmlstory.html
  8. “About Us.”
  9. “Submitting an article to Op-Ed,” LATimes.com, accessed October 3, 2016, http://www.latimes.com/oe-howtosubmitoped-story.html
  10. “Op-Ed, Explained,” LATimes.com, accessed October 3, 2016, http://www.latimes.com/news/la-oe-pages23oct23-story.html
  11. “Submitting an article to Op-Ed.”
  12. “About Blowback,” LATimes.com, accessed December 5, 2020, https://www.latimes.com/opinion/readersreact/la-op-blowback-about-story.html
  13. “Submitting an article to Op-Ed.”
  14. “Submit a letter to the Editor,” LATimes.com, accessed December 5, 2020, https://www.latimes.com/opinion/submit-letter-to-the-editor
  15. “About Blowback.”
  16. “About.”
  17. “Media Kit.”
  18. “Media Kit.”
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Mental Floss

Publication analysis


About the publication

Title: Mental Floss

ISSN: Print: 1543-4702 (ceased), Online: N/A 1

Website: http://www.mentalfloss.com/

Purpose, objective, or mission: “Whether we’re covering history, science, pop culture, language, music, true crime, or entertainment, we help our audience feel smarter. Our New York City-based team of editors and writers—as well as our worldwide network of contributors—answers life’s big questions, uncovers fascinating facts, and finds stories so interesting that our readers absolutely must share them.”2

Mental Floss delivers smart, fun and shareable content in an upbeat and witty environment. An encyclopedia of everything, we answer life’s big questions and uncover stories so interesting our readers absolutely must share them. We take all culture and make it pop culture.” 3

Target audience: “Curious People.” 4

Publisher: Minute Media. 5

Peer reviewed? No.

Type: Civilian publication.

Medium: Online. Print issues ceased in 2016. 6

Content: Fun and informative pieces on a wide variety of subjects with a focus on shareability.7

Frequency of publication: Daily.

About the publication’s submission guidelines

Location of submission guidelines: https://www.mentalfloss.com/article/625670/how-to-pitch-mental-floss

Types of contributions accepted: “We’re always looking for new voices to write about the diverse verticals we cover, whether that’s history, science, entertainment, language, pop culture, art, or beyond.” 8

PITCHES WE CAN USE 9
Lists

Lists are an overview of a topic in digestible-nugget form. Each list will cover the who, what, when, and where of the subject, plus its significance, and pay particular attention to quirky or little-known facts about the subject. Pitches may focus on the below topics:

Subjects that have a major anniversary coming up
Historical figures and events
Movies and TV series
Music
Literature and art
Language
Food and drink
Helpful tips and life hacks
Scientific discoveries, phenomena, and figures
Pop culture fads, events, and personalities

Features

Features are reported stories that delve into a topic from a particular angle and with strong characters and storytelling. Features can be short (500 words) or longer (800-1500 words). Areas ripe for features include:

Historical events that put current events into perspective
Exploring and/or answering a big question
Science stories that explain a new field of research or highlight a scientist’s ongoing work
A deep dive into a pop culture event or phenomenon in history
True crime and unsolved mysteries
Features about odd, unique, or little-known historical events and people

PITCHES WE CAN’T USE 10
Short, timely news stories: these pieces are covered by our staff writers
Science articles based on a single study: these are also covered by staff writers
First-person articles or personal essays
Fiction, memoir, or poetry
Current politics or political opinion
Stories based solely on PR pitches

Tips provided by Mental Floss: Keep your pitch short (1-2 paragraphs) and let them know if you have a particular expertise on the subject. Include a link to your portfolio/work samples. Do not pitch or send completed articles.  Take the time to brainstorm a possible headline for your story, and include that as part of the subject line, i.e. Freelance Pitch: 50 Amazing Facts About Animals. Having a headline can help us better understand the angle you plan to use with your story. 11

Submission and review process: “Expect a response to your pitch within two weeks. If you do not receive a response after two weeks, you can assume it’s a pass. Due to the number of pitches we receive each day, we are unfortunately not able to respond to every pitch we receive.” 12

Editorial tone: Informal and conversational. Witty, humorous, and informative.

Style guide used: None stated.

Conclusion: Evaluation of publication’s potential for LIS authors

This would be an excellent publication for LIS authors. Librarians are knowledge and information brokers and are often referred to as Renaissance people because of their vast array of knowledge. This type of website caters to that deep storehouse of information. And this website in particular might provide a nice respite from the regular scholarly articlesa way to showcase not only your knowledge but your sense of humor.

 

Audience analysis


About the publication’s readers

Publication circulation: “Since its founding in a Duke University dorm room in 2001, Mental Floss has reached more than 1 billion readers with smart, quirky content presented in a witty, upbeat voice. We reach more than 19 million users per month across our site, social media accounts, and popular YouTube channel.” 13

According to Visitor’s Worth website, Mental Floss has approximately 58,000 daily visitors, with 154,000 daily page views. 14

Audience location and language or cultural considerations: According to Visitor’s Worth website, the most traffic for the publication comes from audiences in the United States, but the website also has a following in the UK, Canada, India, and Germany. 15 The website publishes in the English language.

Reader characteristics: In general, readers want to expand their knowledge in easily digested tidbits without having to read a whole book on a subject. For example, a past issue boiled down complex theories such as chaos theory, string theory, evolution, game theory, and artificial intelligence into one-to-two-page summaries that mix facts with wit and humor. There are no particular biases in the readership of this publication, except a propensity for trivia and Jeopardy-like knowledge.

Knowledge of LIS subject matter: Readers’ LIS knowledge would vary depending on their interest and work environment. It would be safe to assume a number of librarians read and enjoy this publication, but as the focus is on providing intelligent, humorous articles, use of LIS jargon should be avoided.

Conclusion: Analysis of reader characteristics and their potential impact on authors

Potential authors should keep in mind that readers already have a vast amount of information and wish to add to that knowledge in an enjoyable way. When writing articles for this publication, try to mix education with entertainment. No topic is off limits if you can approach it with new or interesting information presented in a fun way.

Last updated: December 5, 2020


References

Show 15 footnotes

  1. Mental Floss, Ulrichsweb Global Serials Directory, accessed December 5, 2020, http://ulrichsweb.serialssolutions.com.libaccess.sjlibrary.org/title/1521935574828/407043
  2. “About Us,” mentalfloss.com, accessed December 5, 2020, http://mentalfloss.com/about-us
  3. “Mental Floss,” MinuteMedia.com, accessed December 5, 2020, https://www.minutemedia.com/mentalfloss
  4. “About Us.”
  5. “Mental Floss.”
  6. “Life After Print for Mental Floss,” FolioMag.com, accessed December 5, 2020, https://www.foliomag.com/life-after-print-for-mental-floss/
  7. “About Us”
  8. “Pitch,” MentalFloss.com, accessed December 5, 2020, https://www.mentalfloss.com/article/625670/how-to-pitch-mental-floss
  9. “Pitch.”
  10. “Pitch.”
  11. “Pitch.”
  12. “Pitch.”
  13. “About Us.”
  14. “www.mentalfloss.com,” VisitorsWorth.com, accessed December 5, 2020,  http://visitorsworth.com/www.mentalfloss.com
  15. “www.mentalfloss.com.”
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Bottom Line, The

 

Publication analysis


About the publication

Title: The Bottom Line

ISSN: 0888-045X (Print) and 2054-1724 (Online)1

Website: https://www.emerald.com/insight/publication/issn/0888-045X

Purpose, objective, or mission: Formerly a journal on library finances subject to editor review only, The Bottom Line has “broadened its scope to become an interdisciplinary journal . . . mainly focusing on the trading of information, information economics, and the business of information.”2

Target audience: The journal is “not only for library and information researchers, but also for micro-economists and education researchers, marketers and knowledge professionals in information organisations.”3

Publisher: Emerald Group Publishing4

Peer reviewed? Yes5

Type: Academic/ Scholarly6

Medium: Online and print7

ContentThe Bottom Line publishes research and case studies on the financial and economic aspects of information and information practice, mainly focusing on the trading of information, information economics, and the business of information. Information is widely defined including, but not limited to: Records, Documents, Files, Learning objects, Visual and sound files, Data and metadata, and User-generated content.”8

Frequency of publication: Quarterly9

Open access: Hybrid10

Submission and review process: Submissions are made online using the submission and peer review system ScholarOne Manuscripts. Emerald Group Publishing has a support center offering guidance on using the system.11.

Editorial tone: Scholarly12

Conclusion: Evaluation of publication’s potential for LIS authors

This interdisciplinary journal has a target audience of LIS professionals as well as marketers in information organizations, the media, government employees, and health care professionals. LIS authors whose professional and research interests include the social or legal issues that arise when members of these disparate fields share information will find a venue for their work in The Bottom Line.13

 

Audience analysis


About the publication’s readers

Publication circulation: Circulation statistics are not available.

Audience location and language or cultural considerations: Emerald Group Publishing is located in West Yorkshire, England. Its journals are written in British English for a worldwide audience.14

Reader characteristics: Reader demographics are not available. The content is targeted at LIS professionals, micro-economists and education researchers, marketers and knowledge professionals in information organisations.15

Reader knowledge of LIS subject matter: Given the interdisciplinary nature of this journal, authors should assume a high level of education, but not necessarily in the LIS field.

Conclusion: Analysis of reader characteristics and their potential impact on authors

Writers for The Bottom Line will impact a broad audience that extends beyond the LIS community to “micro-economists and education researchers, marketers and knowledge professionals in information organisations.”16 LIS authors whose work concerns information economics and how information is traded and monetized will reach a targeted audience through publication in this journal. For such authors, The Bottom Line offers an opportunity to add to the body of knowledge in the new cross-disciplinary field of information economics.

Last updated: April 27, 2020


References

Show 16 footnotes

  1.  The Bottom Line, Ulrichsweb Global Serials Directory, accessed April 27, 2020, http://ulrichsweb.serialssolutions.com.libaccess.sjlibrary.org/search/1638200218
  2. “The Bottom Line,” Emerald Group Publishing, accessed April 27, 2020, https://www.emeraldgrouppublishing.com/products/journals/journals.htm?id=BL
  3. “The Bottom Line,” Emerald Group Publishing, accessed April 27, 2020,  https://www.emeraldgrouppublishing.com/products/journals/journals.htm?id=BL
  4. “The Bottom Line,” Emerald Group Publishing, accessed April 27, 2020, https://www.emeraldgrouppublishing.com/products/journals/journals.htm?id=BL
  5. “The Bottom Line,” Emerald Group Publishing, accessed April 27, 2020, https://www.emeraldgrouppublishing.com/products/journals/journals.htm?id=BL
  6. The Bottom Line, Ulrichsweb Global Serials Directory, accessed April 27, 2020, http://ulrichsweb.serialssolutions.com.libaccess.sjlibrary.org/title/1588004692774/166338
  7. “Emerald Publishing Services,” Emerald Group Publishing, accessed April 27, 2020,  https://www.emeraldgrouppublishing.com/services/publishing/index.htm
  8. “The Bottom Line,” Emerald Group Publishing, accessed April 27, 2020 https://www.emeraldgrouppublishing.com/products/journals/journals.htm?id=BL
  9. “The Bottom Line: Volume List” Emerald Group Publishing, accessed April 27, 2020, https://www.emerald.com/insight/publication/issn/0888-045X
  10. “The Bottom Line” Emerald Group Publishing, accessed April 27, 2020, https://www.emerald.com/insight/publication/issn/0888-045X

    About the publication’s submission guidelines

    Location of submission guidelineshttps://www.emeraldgrouppublishing.com/products/journals/author_guidelines.htm?id=bl

    Types of contributions accepted: The journal focuses less on the management of information but more on the trading of it. The website lists the following areas of special interest:

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Ariadne: Web Magazine for Information Professionals

Publication analysis


About the publication

Title: Ariadne: Web Magazine for Information Professionals

ISSN: 1361-32001

Purpose, objective, or mission: Ariadne is published by Loughborough University Library in the U.K. for Information Professionals to stay abreast of a wide variety of LIS topics. Initially, Ariadne was made available in electronic format by the Joint Information Systems Committee (JISC), in order “to create awareness of Internet developments in the UK higher education LIS community”. 2 Website: http://www.ariadne.ac.uk/

Target audience: The target audience for Ariadne is librarians, museum curators, archivists and associated technical staff & managers. Articles should cover topics that will be of interest to one or more of these audiences. 3

Publisher: Loughborough University Library in the U.K. 4

Peer reviewed? No. The editor makes all decisions regarding manuscript submissions.5

Type: LIS professional news. Although Ariadne does publish some research-oriented content, it is not peer reviewed and it cannot be considered “scholarly.” ISSN is 1361-3200.6

Medium: Entirely online. Ariadne is free and open access, so the full text of all issues (current and archived) is available on the website. 7

Content: Ariadne publishes a variety of articles on current trends and issues in the LIS field. A standard issue contains an editorial, a number of articles including a feature article, news, and events. Prominent topics include emerging technologies and trends, digital libraries and collections, information architecture, search engines, metadata, and conference information. 8

Frequency of publication: Undefined. The magazine was published quarterly up through 2010; as of 2013 there are two issues per year. 9

About the publication’s submission guidelines

Location of submission guidelines: Submission guidelines can be found on the Guidelines page. The publication’s website indicates to submit proposals the editor who will then correspond via email once an article proposal has been accepted. 10

Types of contributions accepted: Ariadne accepts a variety of contributions, including articles (i.e., scholarly papers, position pieces, and case studies), reviews, and reports on events, workshops, meetings, and conferences. The magazine also accepts proposals regarding organizations and work-related projects. There are no stated requirements for length.11

Submission and review process: Ariadne requires an initial proposal for all articles. Authors should submit an abstract, outline, or general description to the editor prior to submission of the completed manuscript. After an agreement is reached, a date for submission is set and the editor then sends out an explanation of the editorial process. No peer-review process is used.12

Proposals can be submitted through an email to the editor: editor@ariadne.ac.uk.13

Editorial tone: There are no stated guidelines for editorial tone. Main articles tend to have a more formal, scholarly tone, while reviews and other articles appear to be relatively informal (i.e., first person is acceptable).14

Style guide used: Ariadne does not use a formal style guide.

Conclusion: Evaluation of publication’s potential for LIS authors

Ariadne has remained on the forefront of the open access movement and continues to focus its content on current and emerging LIS trends and technologies. Thus, although it is not peer reviewed, it is a credible and highly accessible source with great publishing potential for LIS practitioners, educators, and students. Contributors might consider writing about LIS conferences or workshops, workplace technologies, online learning, digital collections, social networking, Web 2.0./Library 2.0, or Web-based information seeking behavior.

 

Audience analysis


About the publication’s readers

Publication circulation: Ariadne is an open access electronic publication that is available free to anyone with Internet access. As such, there is no formal subscription process and no readily available circulation data. Generally, though, freely accessible online resources do at least have the potential of a large audience base.15

Audience location and language or cultural considerations: Although Ariadne maintains an international audience, the majority of readers are located in the U.S. and U.K., and content reflects this. 16

Ariadne is published solely in English, and based on geographic information, it can be assumed that the vast majority of readers are, in fact, native English speakers. However, authors should be aware of the linguistic and cultural differences that exist between the U.S. and British English. For example, submission guidelines indicate that “British English” should be used rather than “US English.” 17

Reader characteristics: Ariadne does not provide any detailed demographic information relating to the gender, age, or ethnicity of its readers. Because this is an international professional publication geared towards practicing information professionals, it is likely that the audience is relatively mature and experienced, but also demographically diverse. Although readers are likely to hold a wide variety of professional specializations, they are also very likely to share professional interests based on Ariadne‘s primary topics, which include digital libraries, technological developments, digital information management, and online learning. As a large portion of Ariadne readers work in libraries and archives, they are likely to be both interested in and sympathetic to library issues. They are also likely to share common values and beliefs about the role and importance of librarianship in an information society. It should be noted that Ariadne also features more opinion-based reader reviews, retrospectives, and reflections.18

Knowledge of LIS subject matter: Ariadne readers are likely to be quite knowledgeable about LIS subject matter and jargon. As practicing information professionals, they would certainly be interested in library topics that are directly applicable to their careers. Read through the archived issues to get a sense of the current topics. 19

Conclusion: Analysis of reader characteristics and their potential impact on authors

Ariadne is a professional publication with a very specific focus on practical articles that discuss sophisticated technological issues and developments in LIS. Overly general library articles, theoretical papers, or pieces that fail to directly address current trends in librarianship with a heavy focus on digital initiatives may not interest Ariadne readers. Submissions should be professional but not necessarily scholarly in tone, and they should focus on relating practical applications for LIS practitioners (see topic suggestions in the Publication Analysis above).

It is important for the author to note that although Ariadne is a British publication with a core following in the UK, the majority of readers actually reside in the U.S., and it is a global magazine. This allows for increased opportunities to effectively reach Ariadne readers.

Last Updated: March 8, 2020


References

 

Show 19 footnotes

  1.  Ariadne: Web Magazine for Information Professionals, Loughborough University Library, accessed March 8, 2020, http://www.ariadne.ac.uk/
  2. Loughborough University Library. (2020) Ariadne: Web Magazine for Information Professionals. Retrieved from http://www.ariadne.ac.uk/about/copyright
  3. Loughborough University Library. (2020) Ariadne: Web Magazine for Information Professionals. Retrieved from http://www.ariadne.ac.uk/guidelines
  4. Loughborough University Library. (2020) Ariadne: Web Magazine for Information Professionals. Retrieved from http://www.ariadne.ac.uk/about/copyright
  5. Loughborough University Library. (2020) Ariadne: Web Magazine for Information Professionals. Retrieved from http://www.ariadne.ac.uk/guidelines
  6. Loughborough University Library. (2020) Ariadne: Web Magazine for Information Professionals. Retrieved from http://www.ariadne.ac.uk/guidelines 
  7. ProQuest. (2016). Ariadne(Online). Urichsweb Global Serials Directory. Retrieved from http://ulrichsweb.serialssolutions.com.libaccess.sjlibrary.org/title/1410383864655/259370
  8. Loughborough University Library. (2020) Ariadne: Web Magazine for Information Professionals. Retrieved from http://www.ariadne.ac.uk/guidelines
  9. Loughborough University Library. (2020) Ariadne: Web Magazine for Information Professionals. Retrieved from http://www.ariadne.ac.uk/guidelines
  10. Loughborough University Library. (2020) Ariadne: Web Magazine for Information Professionals. Retrieved from http://www.ariadne.ac.uk/guidelines
  11. Loughborough University Library. (2020) Ariadne: Web Magazine for Information Professionals. Retrieved from http://www.ariadne.ac.uk/guidelines
  12. Loughborough University Library. (2020) Ariadne: Web Magazine for Information Professionals. Retrieved from http://www.ariadne.ac.uk/guidelines
  13. Loughborough University Library. (2020) Ariadne: Web Magazine for Information Professionals. Retrieved from http://www.ariadne.ac.uk/guidelines
  14. Loughborough University Library. (2020) Ariadne: Web Magazine for Information Professionals. Retrieved from http://www.ariadne.ac.uk/guidelines
  15. ProQuest. (2016). Ariadne(Online). Urichsweb Global Serials Directory. Retrieved from http://ulrichsweb.serialssolutions.com.libaccess.sjlibrary.org/title/1410383864655/259370
  16. Loughborough University Library. (2020) Ariadne: Web Magazine for Information Professionals. Retrieved from http://www.ariadne.ac.uk/issue
  17. Loughborough University Library. (2020) Ariadne: Web Magazine for Information Professionals. Retrieved from http://www.ariadne.ac.uk/guidelines
  18. Loughborough University Library. (2020) Ariadne: Web Magazine for Information Professionals. Retrieved from http://www.ariadne.ac.uk/issue
  19. Loughborough University Library. (2020) Ariadne: Web Magazine for Information Professionals. Retrieved from http://www.ariadne.ac.uk/issue
Continue Reading

Art Documentation: Journal of the Art Libraries Society of North America

 

Publication analysis


About the publication

Title: Art Documentation: Journal of the Art Libraries Society of North America

ISSN: 0730-7187 (Print) and 2161-9417 (Online)1

Website: http://www.press.uchicago.edu/ucp/journals/journal/adx.html and https://arlisna.org/publications/art-documentation

Purpose, objective, or mission: Per their website, “Art Documentation: Journal of the Art Libraries Society of North America is a peer-reviewed journal presenting issues of concern to librarians working within art history, art criticism, the history of architecture, archeology, and similar areas. The journal has established itself as a vital publication for art information professionals, acting as a forum for issues relating to both the documentation of art, and the practice and theory of art librarianship and visual resources curatorship.”2

Target audience: Art, architecture, and design librarians and visual resources curators.3

Publisher: University of Chicago Press4

Peer reviewed? Yes5

Type: Art and LIS, scholarly6

Medium: Print and online7

Content: Articles and information relevant to art librarianship and visual resources curatorship in academic, special library, and museum settings.8

Frequency of publication: Semiannually9

About the publication’s submission guidelines

Location of submission guidelinesArt Libraries Society of North America- Publications. Basic submission guidelines can also be found here: https://www.journals.uchicago.edu/journals/adx/instruct

Types of contributions accepted: According to the contributor guidelines, “Feature articles may take the form of theoretical or scholarly submissions, revisions of conference presentations, papers emphasizing library practice, descriptions of specific libraries or collections, interviews, or articles of a historical nature. Articles must relate to art librarianship, visual resources curatorship, or the documentation of art, and the writing style should be formal.” Published articles are typically 2,500 to 5,000 words, with a maximum of 8,000 words.10

Submission and review process: Authors should contact the content editor via email to discuss topic and abstract before submitting a manuscript. Submission deadlines are March 1 for the Fall issue, and September 1 for the Spring issue.11

Editorial tone: Scholarly12

Style guide used: The Chicago Manual of Style13

Conclusion: Evaluation of publication’s potential for LIS authors

Professionals, academics, and graduate students seeking to establish themselves in the field of art librarianship will find an opportunity in this peer-reviewed publication.

Audience analysis


About the publication’s readers

Publication circulation: 153 (Total circulation at the end of last published volume Fall 2019)14

Audience location and language or cultural considerations: This is an English-language journal published in the United States, with a North American focus.15

Reader characteristics: A subscription to Art Documentation is a benefit to membership in the Art Libraries Society of North America. It is assumed that readers have a shared interest in art, developing LIS skills, and supporting fellow art librarians. Workplaces would include art libraries with an interest in mentoring, networking, and developing best practices. Readers would have a professional interest in promoting access to art and art preservation.16

Knowledge of LIS subject matter: The majority of readers have an LIS degree. It is likely that many members of the ARLIS/NA also hold additional degrees in history or art.17

Conclusion: Analysis of reader characteristics and their potential impact on authors

Writers need to consider the education level and very specific interest the readers share when writing for this publication. Authors are encouraged, as with any publication, to read past issues of the publication before querying the editor with a proposal.

Last updated: February 28, 2020


References

Show 17 footnotes

  1. “About,” University of Chicago Press, accessed February 28, 2020, https://www.journals.uchicago.edu/journals/adx/about
  2. “Art Documentation: Journal of the Art Libraries Society of North America: About,” University of Chicago Press, accessed February 28, 2020, http://www.journals.uchicago.edu/journals/adx/about
  3. “Art Documentation: Journal of the Art Libraries Society of North America: About,” University of Chicago Press, accessed February 28, 2020, http://www.journals.uchicago.edu/journals/adx/about
  4.  Art Documentation, Ulrichsweb Global Serials Directory, accessed February 28, 2020, http://ulrichsweb.serialssolutions.com.libaccess.sjlibrary.org/title/1406645579973/65374
  5. Art Documentation, Ulrichsweb Global Serials Directory, accessed November 1, 2016, http://ulrichsweb.serialssolutions.com.libaccess.sjlibrary.org/title/1406645579973/65374
  6. Art Documentation, Ulrichsweb Global Serials Directory, accessed February 28, 2020, http://ulrichsweb.serialssolutions.com.libaccess.sjlibrary.org/title/1406645579973/65374
  7. Art Documentation, Ulrichsweb Global Serials Directory, accessed February 28, 2020, http://ulrichsweb.serialssolutions.com.libaccess.sjlibrary.org/title/1406645579973/65374
  8. “Art Documentation: Journal of the Art Libraries Society of North America: About,” University of Chicago Press, accessed February 28, 2020, http://www.journals.uchicago.edu/journals/adx/about
  9. Art Documentation, Ulrichsweb Global Serials Directory, accessed February 28, 2020, http://ulrichsweb.serialssolutions.com.libaccess.sjlibrary.org/title/1406645579973/65374
  10. “Art Documentation Contributor Guidelines,” Art Libraries Society of North America, accessed February 28, 2020, https://arlisna.org/index.php?option=com_content&view=article&id=257:art-documentation-contributor-guidelines&catid=18:publications&Itemid=146
  11. “Art Documentation Contributor Guidelines,” Art Libraries Society of North America, accessed February 28, 2020, https://arlisna.org/index.php?option=com_content&view=article&id=257:art-documentation-contributor-guidelines&catid=18:publications&Itemid=146
  12. “Art Documentation: Journal of the Art Libraries Society of North America: About,” University of Chicago Press, accessed February 28, 2020, http://www.journals.uchicago.edu/journals/adx/about
  13. “Art Documentation Contributor Guidelines,” Art Libraries Society of North America, accessed February 28, 2020, https://arlisna.org/index.php?option=com_content&view=article&id=257:art-documentation-contributor-guidelines&catid=18:publications&Itemid=146
  14. Art Documentation: Journal of the Art Libraries Society of North America: Advertise in Art Documentation,” University of Chicago Press, accessed February 28, 2020, https://www.journals.uchicago.edu/journals/adx/advertise
  15. “Art Documentation: Journal of the Art Libraries Society of North America: About,” University of Chicago Press, accessed February 28, 2020, http://www.journals.uchicago.edu/journals/adx/about
  16.  “Art Documentation,” Art Libraries Society of North America, accessed February 28, 2020, https://arlisna.org/publications/art-documentation
  17. “What Our Members Are Saying,” Art Libraries Society of North America, accessed February 28, 2020, https://www.arlisna.org/membership/what-our-members-are-saying
Continue Reading

Archival Science: International Journal on Recorded Information

 

Publication analysis


About the publication

Title: Archival Science: International Journal on Recorded Information (Title changed from Archives and Museum Informatics in 2001.)1

ISSN: 1389-01662

Purpose, objective, or mission: Promotes the development of archival science as a scientific discipline. Per their website “…this journal is the only independent, international, peer-reviewed journal on archival science, covering all aspects of theory, methodology and practice, with appropriate attention to the non-anglophone world…”3

Websitehttps://www.springer.com/journal/10502

Target audience: The primary audience is researchers and educators in the field of archival science; a secondary audience is other professionals interested in recorded information.4

Publisher: Springer Netherlands5

Peer reviewed? Yes6 However, the journal website provides no information on the review process.

Type: LIS scholarly7

Medium: Print and online, selected articles available open access8

Content: Articles cover all aspects of archival science theory, methodology, and practice; investigations of different cultures; comparisons of perspectives and practices worldwide; and the field of process-related information. The journal especially focuses on the comparison of procedures and techniques throughout the world, especially in non-English-speaking countries.9

Frequency of publication: Quarterly.10

About the publication’s submission guidelines

Location of submission guidelines: See “Submission Guidelines” at https://www.springer.com/journal/10502/submission-guidelines

Types of contributions accepted: The publication focuses on the scientific aspects of the archival field. Articles deal with the creation, preservation and retrieval of archival information; the social, cultural and historical facets of archived information; and the theory and methodology of information generation and use.11

Submission and review process: Entire manuscripts are accepted through an online submission process.12 The site offers detailed information regarding submission guidelines and also provides a series of online tutorials to help an author prepare a manuscript for publication.13

Editorial tone: Scholarly14

Style guide used: Publication has an in-house style guide, provided in the “Instructions for Authors” tab.15

Conclusion: Evaluation of publication’s potential for LIS authors

A review of previously published articles indicates that the majority of authors are from the LIS academic community. Archival Science is an international publication, and the authors are international as well. Faculty at U.S. institutions such as Simmons College, the University of North Carolina, and the University of Pittsburgh were represented with recent articles. There was no indication of graduate students’ work in the publication, suggesting this journal may only be an option for experienced authors from the academic community; however, the journal does offer mentoring through their online course tutorials.

 

Audience analysis


About the publication’s readers

Publication circulation: 82,140 Downloads (2018)

Audience location and language or cultural considerations: This is an English-language journal published in the Netherlands. Due to its international audience, prospective authors should avoid regionalisms and ensure that any references, such as cultural and geographic terms, are clear to the reader.16

Reader characteristics: Readers are academics, well-educated within their field, and interested in promoting archival science as an autonomous scientific discipline. Interests span all aspects of archival science theory, methodology, and practice. While readers work in a variety of environments, including universities, governments, and museums, the journal is aimed at academics. Readers would likely not have an interest in LIS issues beyond those related to their work as archivists. Also, writing that focuses on local issues not applicable to another location would hold little interest for the average reader.17

Knowledge of LIS subject matter: Archivists will most likely have a general understanding of how their work is related to the LIS field, but not all archivists will have an LIS degree. For example, archivists working for the United States federal government are not required to have an LIS degree.18

Conclusion: Analysis of reader characteristics and their potential impact on authors

Authors interested in writing for this publication need to be secure in their knowledge and reputation in the archival profession, as the readers expect articles that are thought provoking and will add to their knowledge of the field.

Last updated: February 28, 2020


References

Show 18 footnotes

  1. Archival Science: International Journal on Recorded Information, Ulrichsweb Global Serials Directory, accessed February 28, 2020, http://ulrichsweb.serialssolutions.com.libaccess.sjlibrary.org/title/1402342686499/275476
  2.  Archival Science: International Journal on Recorded Information, Ulrichsweb Global Serials Directory, accessed February 28, 2020, http://ulrichsweb.serialssolutions.com.libaccess.sjlibrary.org/title/1523412328038/275476
  3. “Archival Science,” Springer, accessed October 31, 2016, https://www.springer.com/journal/10502
  4. “Archival Science,” Springer, accessed February 28, 2020,  https://www.springer.com/journal/10502
  5. Archival Science: International Journal on Recorded Information, Ulrichsweb Global Serials Directory, accessed February 28, 2020, http://ulrichsweb.serialssolutions.com.libaccess.sjlibrary.org/title/1402342686499/275476
  6. Archival Science: International Journal on Recorded Information, Ulrichsweb Global Serials Directory, accessed February 28, 2020, http://ulrichsweb.serialssolutions.com.libaccess.sjlibrary.org/title/1402342686499/275476
  7. Archival Science: International Journal on Recorded Information, Ulrichsweb Global Serials Directory, accessed February 28, 2020, http://ulrichsweb.serialssolutions.com.libaccess.sjlibrary.org/title/1402342686499/275476
  8. Archival Science: International Journal on Recorded Information, Ulrichsweb Global Serials Directory, accessed February 28, 2020, http://ulrichsweb.serialssolutions.com.libaccess.sjlibrary.org/title/1402342686499/275476
  9. “Archival Science,” Springer, accessed February 28, 2020, https://www.springer.com/journal/10502
  10. Archival Science: International Journal on Recorded Information, Ulrichsweb Global Serials Directory, accessed February 28, 2020, http://ulrichsweb.serialssolutions.com.libaccess.sjlibrary.org/title/1402342686499/275476
  11. “Aims and Scope,” Springer, accessed February 28, 2020 https://www.springer.com/journal/10502/aims-and-scope
  12. “Submission Guidelines,” Springer, accessed February 28, 2020, https://www.springer.com/journal/10502/submission-guidelines
  13. “Author and Reviewer Tutorials,” Springer, accessed February 28, 2020, https://www.springer.com/gp/authors-editors/authorandreviewertutorials
  14. Archival Science: International Journal on Recorded Information, Ulrichsweb Global Serials Directory, accessed February 28, 2020, http://ulrichsweb.serialssolutions.com.libaccess.sjlibrary.org/title/1402342686499/275476
  15. “Submission Guidelines,” Springer, accessed February 28, 2020, https://www.springer.com/journal/10502/submission-guidelines
  16. “Submission Guidelines” Springer, accessed February 28, 2020, https://www.springer.com/journal/10502/submission-guidelines
  17. “Archival Science” Springer, accessed February 28, 2020, https://www.springer.com/journal/10502
  18. “Archival Science” Springer, accessed February 28, 2020, https://www.springer.com/journal/10502
Continue Reading

American Archivist, The

 

Publication analysis


About the publication

Title: The American Archivist

ISSN: 0360-9081 (Print) and 2327-9702 (Online)1

Website: https://americanarchivist.org/

Purpose, objective, or mission: The website of The American Archivist states it “seeks to reflect thinking about theoretical and practical developments in the archival profession.”2 It is the journal of the Society of American Archivists, so the focus is on the cultural, social, legal, and technological developments in North America in particular.3

Target audience: Archivists and special collections librarians.4

Publisher: Society of American Archivists (SAA).5

Peer reviewed? Yes6

Type: LIS and History, scholarly7

Medium: Print and online open access; last six issues available to SAA members and subscribers only, or to the general public for a fee.8

Content: Includes research articles, case studies, commentaries on issues and practices of interest to the field, essays on international archival practices, annotated professional resource bibliographies, discussions of professional practice and initiatives, and letters to the editor on previously published articles and other topics of interest to the field.9

Frequency of publication: Semi-annual.10

About the publication’s submission guidelines

Location of submission guidelines: http://www2.archivists.org/american-archivist/editorialpolicy

Types of contributions accepted: Original research articles, case studies, opinion and editorial pieces, articles concerning international practices or perspectives, professional resource bibliographies, and reviews of books, archival literature, finding aids, microfilm editions, exhibits, and computer software.11

Submission and review process: The preferred maximum length is 8,000 words for research articles and surveys, and 3,000 words for case studies and perspectives. These length requirements may be waived for certain articles in consultation with the editor. All articles should be accompanied by a 250-word abstract. Manuscripts are to be submitted electronically through the Submissions Manager in Microsoft Word, double-spaced and pages numbered throughout, with author’s name and address on the title page only.12

The American Archivist is a refereed journal. Each submission will be reviewed by two experts in the subject matter of the submission, and a final decision for publication will be based on their reviews. Final decision normally takes a minimum of three months.13

Acceptance for publication is usually on the condition that specified revisions be made. Once an article is accepted, author will send a short biographical statement and photo. Authors are given the opportunity to approve all editorial changes and to review page proofs for correction of printer’s errors. It usually takes a year for a submission to be seen in print.14

Editorial tone: Scholarly.15

Style guide used: Chicago Manual of Style, latest edition; for professional terminology refer to the definitions outlined in A Glossary of Archival and Records Terminology by Richard Pearce-Moses.16

Conclusion: Evaluation of publication’s potential for LIS authors

If the author is looking for an avenue to enter the conversation of current, scholarly archival practices and the future of conserving information, this may be one of the more prestigious journals through which to pursue publication. Publishing in American Archivist is sure to have weight when interviewing for a position, or to fulfill tenure or promotion requirements for academic libraries or other scholarly institutions.

 

Audience analysis


About the publication’s readers

Publication circulation: The American Archivist circulates to around 5,300 members of the Society of American Archivists, while the digital edition receives about 17,000 page views per month17

Audience location and language or cultural considerations: SAA members live and work all over North America. There is no specified or dominant culture or geographic area. This journal is mainly focused on North American archivists and their practices, and all articles are in English. However, this journal expresses a definite interest in the archival practices of their international colleagues, and specifically looks for articles on this subject.18

Reader characteristics: Highly educated individuals, most of whom have at least two university degrees. Most have history and/or library science graduate degrees. There are further specializations in every area imaginable, so a variety of interests are represented here. There is no information provided on age, gender, or ethnicity of the members. This audience works in a variety of professional settings, including universities and higher education, private corporations, nonprofits, historical societies, public and special libraries, art and history museums, religious organizations, and government agencies. Some specializations include acquisition and appraisal, business archives, religious archives, academic archives, museums, description (cataloging), electronic records, government records, manuscript repositories, oral history, preservation, reference and access, and visual materials to name a few. People may work by themselves with little to no assistance, or work in immense academic or private institutions with a fleet of colleagues and assistants. The most striking characteristic of American Archivist readers is that they love and believe in what they do. They are incredibly interested in their profession, and how to continue and expand it into the future. These readers are interested in practical approaches and ideas, as they are practitioners in the real world who are usually short on money, space, and time. Theoretical discussions with no practical applications would be of little value to them.19

Knowledge of LIS subject matter: With extensive knowledge specific of their branch of LIS, these readers are well versed in the history of archiving and preservation and specific technologies and practices, and are often eager to discuss and debate new technologies and future practices in the field. They are familiar with both LIS and archival terminology, concerns, issues, and theories. Archival studies includes several different models used for appraisal, weeding, preservation, etc., which are also discussed in this publication. Not all readers will possess an LIS degree as some enter the field by way of a history or museum education and background.20

Conclusion: Reader characteristics and their potential impact on authors

The readers of this publication can be extremely intimidating for the new author and archival professional. Many of SAA’s members have been publishing in this journal (and others) for years, and their names are well-known and carry weight at conferences and national conventions. They have highly specialized and technical knowledge ranging over hundreds of topics, localities, and institutional settings. These readers are professional scholars and practitioners who value both theoretical and applied research in archival science. They will be looking for excellent academic writing, new ideas, or suggestive case studies with relevance to their own repositories. This is a high standard to meet. However, if an author feels he or she has something to add to the conversation of archival studies, this is the right forum. This is where the newest, most significant research, case studies, and experimental models in the field are disseminated and discussed.

Last updated: February 28, 2020


References

Show 20 footnotes

  1.  The American Archivist, Ulrichsweb Global Serials Directory, accessed February 28, 2020, http://ulrichsweb.serialssolutions.com.libaccess.sjlibrary.org/search/-712559018
  2. “The American Archivist,” Society of American Archivists, accessed February 28, 2020, https://americanarchivist.org/
  3.  “The American Archivist,” Society of American Archivists, accessed February 28. 2020, https://americanarchivist.org/
  4.  “The American Archivist,” Society of American Archivists, accessed February 28, 2020, https://americanarchivist.org/
  5. The American Archivist, Ulrichsweb Global Serials Directory, accessed February 28, 2020, http://ulrichsweb.serialssolutions.com.libaccess.sjlibrary.org/title/1401982746364/41437
  6.  The American Archivist, Ulrichsweb Global Serials Directory, accessed February 28, 2020, http://ulrichsweb.serialssolutions.com.libaccess.sjlibrary.org/title/1401982746364/41437
  7.  The American Archivist, Ulrichsweb Global Serials Directory, accessed February 28, 2020, http://ulrichsweb.serialssolutions.com.libaccess.sjlibrary.org/title/1401982746364/41437
  8.  “The American Archivist,” Society of American Archivists, accessed February 28, 2020, https://americanarchivist.org/
  9. “Editorial Policy,” Society of American Archivists, accessed February 28, 2020, http://www2.archivists.org/american-archivist/editorialpolicy
  10.  The American Archivist, Ulrichsweb Global Serials Directory, accessed February 28, 2020, http://ulrichsweb.serialssolutions.com.libaccess.sjlibrary.org/title/1401982746364/41437
  11. “Editorial Policy,” Society of American Archivists, accessed February 28, 2020, http://www2.archivists.org/american-archivist/editorialpolicy
  12. “Editorial Policy,” Society of American Archivists, accessed February 28, 2020, http://www2.archivists.org/american-archivist/editorialpolicy
  13. “Editorial Policy,” Society of American Archivists, accessed February 28, 2020, http://www2.archivists.org/american-archivist/editorialpolicy
  14. “Editorial Policy,” Society of American Archivists, accessed February 28, 2020, http://www2.archivists.org/american-archivist/editorialpolicy
  15.  The American Archivist, Ulrichsweb Global Serials Directory, accessed February 28, 2020, http://ulrichsweb.serialssolutions.com.libaccess.sjlibrary.org/title/1401982746364/41437
  16. “Editorial Policy,” Society of American Archivists, accessed February 28, 2020, http://www2.archivists.org/american-archivist/editorialpolicy
  17. “Advertising Opportunities,” Society of American Archivists, accessed February 28, 2020,  http://www2.archivists.org/advertising
  18. “Advertising Opportunities,” Society of American Archivists, accessed February 28, 2020,  http://www2.archivists.org/advertising
  19. “So You Want to Be an Archivist,” Society of American Archivists, accessed February 28, 2020, http://www2.archivists.org/careers/beanarchivist
  20. “So You Want to Be an Archivist,” Society of American Archivists, accessed February 28, 2020, http://www2.archivists.org/careers/beanarchivist
Continue Reading

Archival Outlook

 

Publication analysis


About the publication

Title: Archival Outlook

ISSN: 1520-33791

Website: http://www2.archivists.org/archival-outlook

Purpose, objective, or mission: A newsletter €œmembership benefit€ for members of the Society of American Archivists (SAA) that updates readers on the work of the Society and its many component groups and reports on regional, national, and international news of relevance to members of the profession.2

Target audience: Those interested in or specializing in the archival profession or one of its allied fields.3

Publisher: The Society of American Archivists (SAA)4

Peer reviewed? No.5

Type: LIS professional news.6

Medium: Print and online.7 Print issues are mailed exclusively to members, but digital versions are available to the general public on the SAA website.8

Content: Features often cover best-practice and how-to articles on timely archival topics; notable collections, projects, or advocacy work; how archives are used by the public; and profiles of archives or archivists at work. SAA aims to nurture both new voices and established writers; the content is primarily written by the organization’s members and those in the profession.9

Frequency of publication: Bimonthly: January/February, Marcy/April, May/June, July/August, September/October, November/December.10

About the publication’s submission guidelines

Location of submission guidelines: https://www2.archivists.org/archival-outlook

Types of contributions accepted: A range of relevant topics will be considered, but articles typically focus on best practices, unique collections, notable achievements by an archivist or archives, and updates on the Society and its component groups. Articles should include “some kernel of information that will enlighten the reader professionally.”11 Illustrations are encouraged. Articles should run 700 words for a one-page story or 1,200 words for a double-page spread.12

Submission and review process: Send queries and article ideas to the current Editorial and Production Coordinator via email. This position is currently held by Abigail Christian.13

Editorial tone: This is the member newsletter, not the official journal. While the articles are highly relevant to the archival profession, the tone is more friendly and laid back.14

Style guide used: No style guide is specified.

Conclusion: Evaluation of publication’s potential for LIS authors

This newsletter is a perfect place for students in the archive sector to share short articles or feature stories on news, information, special projects or advocacy, or profiles of SAA members. It is neither peer reviewed nor the official SAA scholarly journal, so it is most likely not an avenue for publishing in efforts to gain tenure, but it would be an excellent place to start writing about all things archives, explore different topics within the archives world, or share information about relevant individuals, organizations, and conferences.

 

Audience analysis


About the publication’s readers

Publication circulation: 6,200+ members.15

Audience location and language or cultural considerations: The Society is based in Chicago and is North America’s oldest and largest national archival professional association.16 Outlook is written in English.17 The newsletter accepts international updates and news, but is a North American publication.18

Reader characteristics: The newsletter can have a very insider, quirky tone because it is directed at SAA community members. A unique feature is the use of visuals (mostly archival photos) to tell a story or as stand-alone pieces.19 If a LIS student came across an interesting visual, this would be the place to share it. The publication’s articles are largely written by members and those in the archives profession. The newsletter is strictly for those in the archival profession, or those interested in it. This does not just mean those in library-specific archives: professionals from all sectors within the profession are profiled and encouraged to share news and updates.20 Readers are positively archival advocates. This is a newsletter that is very proud of being all about archives and celebrating archival and library professionals.21

Knowledge of LIS subject matter: As the readership is comprised of professional archivists, LIS knowledge and language is encouraged, though education level and degrees may vary.22

Conclusion: Analysis of reader characteristics and their potential impact on authors

Readers of this publication have one crucial aspect in common: their love of archives. Articles need to focus on positive aspects of the profession -€“ this is not the venue to share negative comments or criticisms, although critiques might be accepted, and definitely reviews of new exhibits, books, or professionals would be fine. The level of LIS knowledge is high -€“ this is not a newsletter for neophytes but is directed toward professionals. However, its tone is friendly, open, and welcoming to anyone with an interest in archives. This would be a fun, interesting place to publish with the aim to keep readers up to date as well as entertained.

Last updated: June 30, 2019


References

Show 22 footnotes

  1.  Society of American Archivists, “Archival Outlook,” accessed June 30, 2019, https://www2.archivists.org/archival-outlook
  2. Society of American Archivists, “Benefits of Membership,” accessed June 30, 2019, http://www2.archivists.org/membership
  3. Society of American Archivists, “Archival Outlook.”
  4. ProQuest, “Archival Outlook,” Ulrichsweb Global Serials Directory, accessed June 30, 2019, http://ulrichsweb.serialssolutions.com.libaccess.sjlibrary.org/title/1402338917688/244199
  5. ProQuest, Ulrichsweb Global Serials Directory.
  6. ProQuest, Ulrichsweb Global Serials Directory.
  7. Society of American Archivists, “Archival Outlook.”
  8. Society of American Archivists, “Benefits of Membership.”
  9. Society of American Archivists, “Archival Outlook.”
  10. Society of American Archivists, “Archival Outlook.”
  11. Society of American Archivists, “Archival Outlook.”
  12. Society of American Archivists, “Submit an Article,” accessed June 30, 2019, https://www2.archivists.org/publications/archival-outlook/submitanarticle
  13. Society of American Archivists, “Submit an Article.”
  14. Society of American Archivists, “Benefits of Membership.”
  15. Society of American Archivists, “Archival Outlook Display Ad Information,” accessed June 30, 2019, https://www2.archivists.org/advertising/archival-outlook
  16. Society of American Archivists, “Who We Are,” accessed June 30, 2019, https://www2.archivists.org/aboutsaa
  17. ProQuest, Ulrichsweb Global Serials Directory.
  18. Society of American Archivists, “Archival Outlook.”
  19. Society of American Archivists, “Archival Outlook: Back Issues by Year,” accessed June 30, 2019, https://www2.archivists.org/archival-outlook/back-issues
  20. Society of American Archivists, “Benefits of Membership.”
  21. Society of American Archivists, “Archival Outlook: Back Issues by Year.”
  22. Society of American Archivists, “Archival Outlook.”
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Society of American Archivists (SAA)

 

Publisher analysis


About the publisher

Name: Society of American Archivists

Website: https://saa.archivists.org/

Purpose, objective, or mission: SAA is North America’s oldest and largest professional association for archives and archivists. Their mission is to promote “the value and diversity of archives and archivists.” Their core values include “advancing the public standing of archivists,” “fostering a culture of creativity and experimentation across the association” and a commitment to “social responsibility and the public good.”1

Target audience: Students and professional archivists in North America.

Owner: Society of American Archivists.

Are published books peer reviewed? Yes.

Types of books published: Guides and guidelines, reference books, book series, essay collections.

Medium: Print and electronic.

Topics covered: Trends in archiving practices, ethics, case studies, contemporary issues pertaining to archives, archivists, and allied professions.

Number of titles published per year: An exact number is unknown, but SAA has published over 150 books since the 1970s.2

About the publisher’s submission guidelines

Location of submission guidelines: https://www2.archivists.org/publications/book-publishing/guidelinesforbookproposals

Types of submissions accepted: Book proposals.

Submission and review process: Potential authors should first submit a prospectus to the Publications Editor.

Be sure to address the following:

  • “the theme, purpose and scope of the publication;
  • the estimated format and length of the publication;
  • whether the topic and approach are better suited to print or online format
  • an annotated outline or table of contents;
  • the intended audience and the potential market;
  • the prospective value to the archival profession;
  • the relationship of the proposed publication to the literature in the field;
  • the possibility of co-sponsorship with another organization;
  • the possibility of outside financial support;
  • graphics and illustrations the publication might use;
  • co-authors or contributors in the case of an edited work; and
  • the anticipated schedule for preparation of the publication.”3

The Publications Editor reviews the prospectus and sends it to the Publications Board, Director of Publishing and, if necessary, subject specialists. Depending on the author’s writing experience, two or more sample chapters and a detailed table of contents may be requested.4

Once a prospectus is accepted by the Publications Board, a member of the Board is assigned to the project as a liaison to the author and to oversee the project until the manuscript is finished and submitted.5

Editorial tone: Professional.

Style guide used: The Chicago Manual of Style.6

Conclusion: Evaluation of publisher’s potential for LIS authors

Publishing with SAA focuses primarily on the archiving field, so it may not be a good fit for many LIS authors. However, there is some crossover in resources and initiatives with allied professions (libraries, museums, and historians). For example, SAA publishes a few books that have broader audiences (i.e. Exhibits in Archives and Special Collections Libraries and Archives in Libraries: What Librarians and Archivists Need to Know to Work Together). They occasionally partner with other allied professional associations to develop resources, such as the American Library Association.

Their Guidelines for Book Proposals states that they seek to “nurture new voices,” but keep in mind that the prospectus requires a lot of initial book information to be prepared by the author, including a defined audience and market.7

 

Audience analysis


About the publisher’s audience

Size: SAA has 6,200 members.8

Audience location and language or cultural considerations: SAA primarily serves archivists and students within North America.

Reader characteristics: Readers of SAA publications are archivist students or professionals with a working knowledge in the field. Currently featured titles on their online store, including Moving Image and Sound Collections for Archivists and Navigating Legal Issues in Archives, indicate that many newly published SAA releases discuss contemporary issues in the field.9

Knowledge of LIS subject matter: Readers may have less knowledge on general LIS subject matter than readers of other LIS book publishers in the field, with SAA serving primarily to archives and archivists.

Conclusion: Analysis of reader characteristics and their potential impact on authors

SAA’s website states that their publications are “largely driven by members. Members write articles, chapters and books which are then vetted by members on the Editorial Board and Publications Board, who strive to maintain SAA’s commitment to furthering best practices in the field.”10 Potential authors can expect their publications to be read by professionals, and experts, in the field.

Last updated: April 16, 2018


References

Show 10 footnotes

  1. “Who We Are,” SAA.org, accessed February 26, 2018, https://www2.archivists.org/aboutsaa
  2. “Book Publishing with SAA,” SAA.org, accessed February 26, 2018, https://www2.archivists.org/publications/book-publishing
  3. “Guidelines for Book Proposals,” SAA.org, accessed February 26, 2018, https://www2.archivists.org/publications/book-publishing/guidelinesforbookproposals
  4. “Guidelines for Book Proposals.”
  5. “Guidelines for Book Proposals.”
  6. “Guidelines for Manuscript Submissions,” www.SAA.org, accessed March 2, 2018, https://www2.archivists.org/publications/book-publishing/guidelinesformanuscriptsubmissions
  7. “Guidelines for Book Proposals.”
  8. “Who We Are.”
  9. “SAA Bookstore.”
  10. “Publications,” SAA.org, accessed February 27, 2018, https://www2.archivists.org/node/20534
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