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McSweeney’s Internet Tendency

Publication analysis


About the publication

Title: McSweeney’s Internet Tendency

ISSN: N/A

Website: https://www.mcsweeneys.net/

Purpose, objective, or mission: A daily humor website, “McSweeney’s exists to champion ambitious and inspired new writing, and to challenge conventional expectations about where it’s found, how it looks, and who participates. We’re here to discover things we love, help them find their most resplendent form, and imagine new ways to bring them to you, Dennis. (If you are not Dennis, kindly ignore the aforementioned.)” 1

“McSweeney’s, however, delivers its humor in a high-brow lit mag sort of way. It’s a place where you can simultaneously experience the comic satisfaction of watching a great sitcom and the glorious smugness of reading a New Yorker think piece.” 2

Target audience: Individuals who enjoy humor/satire  in writing.

Publisher: McSweeney’s Publishing. 3

Peer reviewed? No. 4

Type: Civilian publication

Medium: Website and e-newsletter.

Content: Content is intended to be humorous/satire.  “The thing we are most proud of is that for many of our contributors, McSweeney’s Internet Tendency is the only place they’ve ever published publicly. At some point, something funny or odd occurred to them – a list, a new food review, a short imagined monologue – and they had a place to put that funny and odd thing in order to share it with the world, a private joke made public.” 5

Frequency of publication: Daily.

About the publication’s submission guidelines

Location of submission guidelines: https://www.mcsweeneys.net/pages/guidelines-for-web-submissions

Types of contributions accepted: All types of submissions are allowed. Lists, open letters to people who are unlikely to respond, monologues, food reviews, etc. “Submissions should be shortish. By shortish we mean an absolute maximum of 1,200 words, but in truth we veer toward pieces that are under 1,000 words, and snuggle closest to ones that are even shorter than that. Your subject line should contain some indicator of what is contained in your submission.” 6

Submission and review process: There are separate email addresses depending on the nature of your submission. The website notes DO NOT send the same submission to multiple addresses, it is unnecessary as it all goes to the same editor. Please paste the entire document into the email message. Please don’t share Google docs or links to your private blogs. Also, very important: do not send us attachments. 7

General website submissions should be sent to websubmissions@mcsweeneys.net.

Timely submissions should be sent to timelysubmissions@mcsweeneys.net. This inbox is for super topical pieces riffing on big news stories of the last 24-48 hours.

Lists submissions should be sent to lists@mcsweeneys.net.

Open Letters to People or Entities Who Are Unlikely to Respond submissions should be sent to openletters@mcsweeneys.net.

Reviews of New Food submissions should be sent to newfood@mcsweeneys.net.

“We get hundreds of submissions a week and, like we have mentioned, there’s just one editor reading them all. So, it’s only natural that this editor will be drawn to submissions with funny, eye-catching titles that cleverly reveal the premises of pieces.” 8

Editorial tone: Light and comedic/satirical

Style guide used: None Specified. “Please do not format your piece in an unusual way. Do not use colors or fun fonts.” 9

Conclusion: Evaluation of publication’s potential for LIS authors

LIS authors may have as good a chance as anyone for getting a submission accepted in McSweeney’s Internet Tendency. Their whole publication process seems to be highly informal, but the quality is certainly on par with journals that have higher subscription/circulation rates. An exploration of McSweeney’s multiple related websites is a must to see if your writing project is a match for their style. LIS authors might contribute a fiction or nonfiction piece inspired by their experience as library professionals, keeping in mind that the purpose of such pieces should ultimately be to entertain the reader, rather than function as straightforward articles on an LIS-related issue.

 

Audience analysis


About the publication’s readers

Publication circulation: “The Tendency’s biggest hits have gotten millions of pageviews, and many stories do well, reaching tens of thousands.” 10 The website has a social media following of over 180,000 on Facebook, over 274,000 on Twitter, and over 48,000 followers on Instagram.

Audience location and language or cultural considerations: The publication first started in San Francisco, CA, but coverage geographically spans the globe. Content is published in English.

Reader characteristics: While no information regarding reader demographics is provided, a review of publication suggests readers are intelligent, open minded, literary, and comfortable thinking outside of the box, especially in a satirical way.

Knowledge of LIS subject matter: Limited, the same as the general public.

Conclusion: Analysis of reader characteristics and their potential impact on authors

With this publications, LIS authors have an opportunity to engage with readers from a fun, satirical viewpoint, one not typically taken for LIS. While the readership may enjoy high brow humor, there is the potential to address LIS trends, barriers, ethics, and beyond as long as it comes with a comedic edge. The key is to be creative in approach. With shorter word limits, LIS authors can convey concepts in small, precise ways that do not need to meet  academic-level research and review standards.

Last updated: December 5, 2020


References

Show 10 footnotes

  1. “About Us,” McSweeneys.net, accessed December 5, 2020, https://www.mcsweeneys.net/pages/about-us
  2. “McSweeney’s,” ndsmcobserver.com, accessed December 5, 2020, https://ndsmcobserver.com/2016/11/mcsweeneys-internet-tendency-dont-worry-not-bottomless-pit-procrastinatory-doom/
  3. “About Us.”
  4. “Submission Guidelines,” McSweeneys.net, accessed December 5, 2020, https://www.mcsweeneys.net/pages/guidelines-for-web-submissions
  5. “Patreon,” McSweeneys.net, accessed December 5, 2020, https://www.patreon.com/mcsweeneysinternettendency
  6. “Submission Guidelines.”
  7. “Submission Guidelines.”
  8. “Submission Guidelines.”
  9. “Submission Guidelines.”
  10. “McSweeney’s Meets Internet,” NiemanLab.org, accessed December 5, 2020, https://www.niemanlab.org/2016/07/mcsweeneys-meets-internet-a-little-publisher-survives-holding-tight-to-its-eclectic-literary-roots/
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Los Angeles Times

**Please Excuse the Mess, Profile Update in Progress**

Publication analysis


About the publication

Title: Los Angeles Times (LA Times)

ISSN: 0458-3035 1

Purpose, objective, or mission:The Los Angeles Times is the largest metropolitan daily newspaper in the country. The Pulitzer Prize-winning Times has been covering Southern California for more than 138 years.”2

“Bringing truth to power through creative storytelling, original reporting and accountability journalism that impacts lives and pushes change.” 3

Website: http://www.latimes.com/

Target audience: Residents of Southern California and beyond. “Millennials, Gen X, Multicultural Influencers, Affluent Consumers, Families and Parents, Boomers.” 4

Publisher: Los Angeles Times Media Group.5

Peer reviewed? No.

Type: Civilian publication.

Medium: Print and online. Archives are available online from the founding of the paper in 1881.6

Content: News reports, investigative journalism, editorials, reviews, and various columns. The website’s sections include news at the Local, Nation, World level, as well as Business, Climate & Environment, Entertainment & Arts, Food, Housing & Homeless, Lifestyle, Opinion, Politics, Science, Sports, and Travel. Several more options can be found viewing the Site Map. 7 Of interest to LIS writers, there is a special Books sub-section under Entertainment, including fiction and nonfiction book reviews and features.

Frequency of publication: Daily. 8

About the publication’s submission guidelines

Location of submission guidelines: https://www.latimes.com/oe-howtosubmitoped-story.html

Types of contributions accepted: Op-ed articles are welcome on any subject. Per the website, “Most articles are about 750 words in length, though some are shorter, and on Sundays we can sometimes run pieces as long as 1,200 words 9 For more information on op-ed pieces, see former editor Nicholas Goldberg’s explanation of op-ed processes and goals. 10

Letters to the Editor are another option if you wish to respond to anything already published. They are limited to 150 words. 11

Blowback, is another opportunity to publish within the Times. “Got a beef with the L.A. Times? Read something in the paper that really ticked you off, but haven’t got a place to make your opinion heard? Want to write an article about it and get it into The Times? Blowback is The Times’ forum for full-length responses to our articles, editorials and Op-Eds. It is the missing link between the 150-word letter to the editor and the Op-Ed piece, and you’re invited to participate. We’re willing to post Blowback items on both news and opinion pieces, but our focus is on opinion. The idea is to present countering opinions, not to provide a forum for pointing out errors or critiquing bias in the Times’ news coverage.12

Submission and review process:  Op-Ed articles: Email op-ed submissions to oped@latimes.com. We make every effort to read manuscripts promptly. If the article is accepted for publication, you will hear from a Times editor within five days. We regret that the volume of submissions we receive means that we cannot respond individually to each article, nor can we provide feedback to proposals or queries. 13

Letters to the Editor: Complete the form located here . “We generally do not publish more than one letter from a single person within any 60-day period. Letters become the property of The Times and may be republished in any format. They typically run 150 words or less and may be edited. You will be contacted if your letter is a candidate for publication.” 14

Blowback: Email Blowback submissions to blowback@latimes.com. 15

Editorial tone: Journalistic.

Style guide used: None specified.

Conclusion: Evaluation of publication’s potential for LIS authors

Los Angeles Times is read by a general audience (not necessarily confined to Southern California) who wants to be ahead of the local and world news. Op-ed pieces about new digital collections, expanded library services, or opening of a new library branch would benefit LIS authors. You might also consider submitting a press release or event listing regarding a library event.

 

Audience analysis


About the publication’s readers

Publication circulation: The Los Angeles Times is “the largest metropolitan daily newspaper in the country, with a daily readership of 1.3 million and 2 million on Sunday, more than 30 million unique latimes.com visitors monthly and a combined print and online local weekly audience of 4.6 million.” 16

According to their current media kit, The Times has 46 Million unique visitors, 90 Million page views, 7 Million+ social followers, 332,000 monthly shares on Apple News, 845,000 video views, 4.4 Million weekly print + digital readers in Los Angeles, 2.9 million weekly print readers, 1.8 million Sunday print readers, and 1.2 Million daily print readers. 17

Audience location and language or cultural considerations: Los Angeles Times is regional to Southern California, but it’s journalism and reporting covers content on a global scale. While printed in English, Los Angeles Times En Español is also available.

Reader characteristics: “We reach distinct, affluent and diverse audiences of multiple generations, demographics, preferences and interests.” 18

Knowledge of LIS subject matter: Being a lay publication, Los Angeles Times will require LIS jargon-free contributions. While readers may be familiar with library issues, like Deleting Online Predators Act (DOPA) and Dewey call numbers, generally authors should avoid writing on heavily specialized library topics such as OpenURL link resolver software technology or collection management.

Conclusion: Analysis of reader characteristics and their potential impact on authors

The newspaper’s readers are spread all over the world. They are everyday patrons and potential donors, suggesting they may wish to keep their submissions LIS jargon free and stay away from highly specialized topics. There is potential for publishing on a myriad of topics through the Op-Ed avenue that may be of interest to readers.

Last updated: December 5, 2020


References

Show 18 footnotes

  1. Los Angeles Times, WorldCat.org, accessed March 24, 2018, https://www.worldcat.org/title/los-angeles-times/oclc/474112039
  2. “About,” LATimes.com, accessed October 3, 2016, https://www.latimes.com/about
  3. “Media Kit,” LATimes.com, accessed December 5, 2020, https://mediakit.latimes.com/
  4. “Media Kit.”
  5. “About.”
  6. “Archives,” LATimes.com, accessed October 23, 2018, https://latimes.newspapers.com/
  7. “Site Map,” LATimes.com, accessed October 3, 2016, http://www.latimes.com/about/la-sitemap-htmlstory.html
  8. “About Us.”
  9. “Submitting an article to Op-Ed,” LATimes.com, accessed October 3, 2016, http://www.latimes.com/oe-howtosubmitoped-story.html
  10. “Op-Ed, Explained,” LATimes.com, accessed October 3, 2016, http://www.latimes.com/news/la-oe-pages23oct23-story.html
  11. “Submitting an article to Op-Ed.”
  12. “About Blowback,” LATimes.com, accessed December 5, 2020, https://www.latimes.com/opinion/readersreact/la-op-blowback-about-story.html
  13. “Submitting an article to Op-Ed.”
  14. “Submit a letter to the Editor,” LATimes.com, accessed December 5, 2020, https://www.latimes.com/opinion/submit-letter-to-the-editor
  15. “About Blowback.”
  16. “About.”
  17. “Media Kit.”
  18. “Media Kit.”
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Mental Floss

Publication analysis


About the publication

Title: Mental Floss

ISSN: Print: 1543-4702 (ceased), Online: N/A 1

Website: http://www.mentalfloss.com/

Purpose, objective, or mission: “Whether we’re covering history, science, pop culture, language, music, true crime, or entertainment, we help our audience feel smarter. Our New York City-based team of editors and writers—as well as our worldwide network of contributors—answers life’s big questions, uncovers fascinating facts, and finds stories so interesting that our readers absolutely must share them.”2

Mental Floss delivers smart, fun and shareable content in an upbeat and witty environment. An encyclopedia of everything, we answer life’s big questions and uncover stories so interesting our readers absolutely must share them. We take all culture and make it pop culture.” 3

Target audience: “Curious People.” 4

Publisher: Minute Media. 5

Peer reviewed? No.

Type: Civilian publication.

Medium: Online. Print issues ceased in 2016. 6

Content: Fun and informative pieces on a wide variety of subjects with a focus on shareability.7

Frequency of publication: Daily.

About the publication’s submission guidelines

Location of submission guidelines: https://www.mentalfloss.com/article/625670/how-to-pitch-mental-floss

Types of contributions accepted: “We’re always looking for new voices to write about the diverse verticals we cover, whether that’s history, science, entertainment, language, pop culture, art, or beyond.” 8

PITCHES WE CAN USE 9
Lists

Lists are an overview of a topic in digestible-nugget form. Each list will cover the who, what, when, and where of the subject, plus its significance, and pay particular attention to quirky or little-known facts about the subject. Pitches may focus on the below topics:

Subjects that have a major anniversary coming up
Historical figures and events
Movies and TV series
Music
Literature and art
Language
Food and drink
Helpful tips and life hacks
Scientific discoveries, phenomena, and figures
Pop culture fads, events, and personalities

Features

Features are reported stories that delve into a topic from a particular angle and with strong characters and storytelling. Features can be short (500 words) or longer (800-1500 words). Areas ripe for features include:

Historical events that put current events into perspective
Exploring and/or answering a big question
Science stories that explain a new field of research or highlight a scientist’s ongoing work
A deep dive into a pop culture event or phenomenon in history
True crime and unsolved mysteries
Features about odd, unique, or little-known historical events and people

PITCHES WE CAN’T USE 10
Short, timely news stories: these pieces are covered by our staff writers
Science articles based on a single study: these are also covered by staff writers
First-person articles or personal essays
Fiction, memoir, or poetry
Current politics or political opinion
Stories based solely on PR pitches

Tips provided by Mental Floss: Keep your pitch short (1-2 paragraphs) and let them know if you have a particular expertise on the subject. Include a link to your portfolio/work samples. Do not pitch or send completed articles.  Take the time to brainstorm a possible headline for your story, and include that as part of the subject line, i.e. Freelance Pitch: 50 Amazing Facts About Animals. Having a headline can help us better understand the angle you plan to use with your story. 11

Submission and review process: “Expect a response to your pitch within two weeks. If you do not receive a response after two weeks, you can assume it’s a pass. Due to the number of pitches we receive each day, we are unfortunately not able to respond to every pitch we receive.” 12

Editorial tone: Informal and conversational. Witty, humorous, and informative.

Style guide used: None stated.

Conclusion: Evaluation of publication’s potential for LIS authors

This would be an excellent publication for LIS authors. Librarians are knowledge and information brokers and are often referred to as Renaissance people because of their vast array of knowledge. This type of website caters to that deep storehouse of information. And this website in particular might provide a nice respite from the regular scholarly articlesa way to showcase not only your knowledge but your sense of humor.

 

Audience analysis


About the publication’s readers

Publication circulation: “Since its founding in a Duke University dorm room in 2001, Mental Floss has reached more than 1 billion readers with smart, quirky content presented in a witty, upbeat voice. We reach more than 19 million users per month across our site, social media accounts, and popular YouTube channel.” 13

According to Visitor’s Worth website, Mental Floss has approximately 58,000 daily visitors, with 154,000 daily page views. 14

Audience location and language or cultural considerations: According to Visitor’s Worth website, the most traffic for the publication comes from audiences in the United States, but the website also has a following in the UK, Canada, India, and Germany. 15 The website publishes in the English language.

Reader characteristics: In general, readers want to expand their knowledge in easily digested tidbits without having to read a whole book on a subject. For example, a past issue boiled down complex theories such as chaos theory, string theory, evolution, game theory, and artificial intelligence into one-to-two-page summaries that mix facts with wit and humor. There are no particular biases in the readership of this publication, except a propensity for trivia and Jeopardy-like knowledge.

Knowledge of LIS subject matter: Readers’ LIS knowledge would vary depending on their interest and work environment. It would be safe to assume a number of librarians read and enjoy this publication, but as the focus is on providing intelligent, humorous articles, use of LIS jargon should be avoided.

Conclusion: Analysis of reader characteristics and their potential impact on authors

Potential authors should keep in mind that readers already have a vast amount of information and wish to add to that knowledge in an enjoyable way. When writing articles for this publication, try to mix education with entertainment. No topic is off limits if you can approach it with new or interesting information presented in a fun way.

Last updated: December 5, 2020


References

Show 15 footnotes

  1. Mental Floss, Ulrichsweb Global Serials Directory, accessed December 5, 2020, http://ulrichsweb.serialssolutions.com.libaccess.sjlibrary.org/title/1521935574828/407043
  2. “About Us,” mentalfloss.com, accessed December 5, 2020, http://mentalfloss.com/about-us
  3. “Mental Floss,” MinuteMedia.com, accessed December 5, 2020, https://www.minutemedia.com/mentalfloss
  4. “About Us.”
  5. “Mental Floss.”
  6. “Life After Print for Mental Floss,” FolioMag.com, accessed December 5, 2020, https://www.foliomag.com/life-after-print-for-mental-floss/
  7. “About Us”
  8. “Pitch,” MentalFloss.com, accessed December 5, 2020, https://www.mentalfloss.com/article/625670/how-to-pitch-mental-floss
  9. “Pitch.”
  10. “Pitch.”
  11. “Pitch.”
  12. “Pitch.”
  13. “About Us.”
  14. “www.mentalfloss.com,” VisitorsWorth.com, accessed December 5, 2020,  http://visitorsworth.com/www.mentalfloss.com
  15. “www.mentalfloss.com.”
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Book Riot

Publication analysis


About the publication

Title: Book Riot

ISSN: N/A

Website: http://www.bookriot.com

Purpose, objective, or mission: “Book Riot is the largest independent editorial book site in North America, and home to a host of media, from podcasts to newsletters to original content, all designed around diverse readers and across all genres.” 1

“We’re dedicated to the idea that writing about books and reading should be just as diverse as books and readers are. We began with the goal of leading a new discussion around books, readers, and publishing. Individually and collaboratively, we do the work each day to innovate fresh content and services to our readers, amplify marginalized voices, and challenge ourselves and our community to be inclusive.” 2

Target audience: People who love books and reading about books.

Publisher: Riot New Media Group. 3

Peer reviewed? No.

Type: Civilian publication.

Medium: Online.

Content: “The content is comprised of humor, reviews, commentary, and news as well as editorials on topics related to the reading experience. Book Riot addresses new technology in the literary space and developments in the publishing industry.” 4

Frequency of publication: New content is posted daily.

About the publication’s submission guidelines

Location of submission guidelines: https://bookriot.com/write-for-book-riot

Types of contributions accepted: “If you can write something smart or funny or interesting or provocative about books in the space of about 600-800 words, we’re interested in hearing from you. Your samples should be things you think could go up on Book Riot just as they are. We recommend that one be an entry for the Our Reading Lives series, and the other on any topic of your choosing.” 5

DO NOT submit “traditional book reviews, interviews, or links to Goodreads, LibraryThing, Amazon, etc. Also, please do not submit image-heavy pieces; we want to get a feel for your voice and writing style.”6

DO NOT send “writing samples unrelated to books and reading. Your samples should show us that you understand how we do things here at the Riot and that you can do it too. Want to learn more about who we are? Poke around the site, and check us out on InstagramTwitterFacebook, and our content on Goodreads.” 7

Submission and review process: “Please note that due to the high volume of applications we receive, we cannot respond to each one. We’re currently accepting applicants on a rolling basis. If you are accepted, you’ll hear back within one month of submitting your application.” 8

Editorial tone: Sometimes serious, sometimes silly, but never stuffy or boring.

Style guide used: None given.

Conclusion: Evaluation of publication’s potential for LIS authors

If you love books and have blogging experience, this is a great place to submit writing. The pieces are fun, cover a wide range of books, and aren’t limited to just reviews: the site loves top 10 lists of all flavors, introductions to authors you’ve never read, giveaways, and posts about current events like Amazon acquiring Goodreads and how that will affect readers. The site isn’t peer reviewed and might not help you gain tenure, but it’s a wonderful community of book lovers who will most likely appreciate an LIS writer’s perspective on reading.

 

Audience analysis


About the publication’s readers

Publication circulation: According to the 2020 Media Kit, 3.2m+ global monthly unique visitors, 1.1M+ email subscribers, 1.5m+ Social connections. 9 

Audience location and language or cultural considerations: Book Riot states it is the largest independent editorial book site in North America. 10

Reader characteristics: According to the 2020 Media Kit, 50% of readers are between the ages of 18-35, 16% of readers are between the ages of 35-45, 64% are female, 51% have children, 45% attended college with 26% attended grad school. Readers have “above average” household income. Reader industries include education and library, business services and retail. Reader interests include books and literature, comics and animation, cooking, and pets. 11

Audience Bookish Habits: Average 80 books read per year, spend an average of $371 per year on books, 34% are currently in a book club, 46% have subscribed to a book subscription service. 12

Knowledge of LIS subject matter: Readers will most likely have some knowledge, but this is strictly a civilian publication that doesn’t want to be too stuffy, so keep the LIS jargon out of your submissions.

Conclusion: Analysis of reader characteristics and their potential impact on authors

If you have blogging experience and a good social media presence, this would be an ideal site to pitch ideas. Think beyond mere book reviews; Book Riot is the place for more thoughtful, interesting, or just plain fun commentary around reading or books. Readers will be receptive to a librarian’s perspective and insight, and the field is wide open for LIS-related ideas that can appeal to a lay reader.

Last updated: November 27, 2020


References

Show 12 footnotes

  1. “About Us.”, BookRiot.com, accessed November 27, 2020, https://bookriot.com/about/
  2. “Join Us.”, BookRiot.com, accessed November 27, 2020, https://bookriot.com/join-us/
  3. “About Us.”
  4. “Advertise.”, BookRiot.com, accessed November 27, 2020, https://bookriot.com/advertise/
  5. “Write for Book Riot.”, BookRiot.com, accessed November 27, 2020, https://bookriot.com/write-for-book-riot
  6. “Write for Book Riot.”
  7. “Write for Book Riot.”
  8. “Write for Book Riot.”
  9. “Media Kit.”, BookRiot.com, accessed November 27, 2020, https://drive.google.com/file/d/1fFONL49_WYqrqOhjDjc6oxZechhDbdq-/view
  10. “Media Kit.”
  11. “Media Kit.”
  12. “Media Kit.”
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Family Tree Magazine

Publication analysis


About the publication

Title: Family Tree Magazine

ISSN: 1529-0298 (Print)1

Website: http://www.familytreemagazine.com/

Purpose, objective, or mission: A how-to publication for readers interested in family history and genealogy research. “Learn how to build your family tree with beginner research tips, guides to DNA testing, family history storytelling, using genealogy records and more!” 2

Target audience: Genealogists and family history enthusiasts.

Publisher: Yankee Publishing, Inc. 3

Peer reviewed? No. 4

Type: Civilian publication.

Medium: Subscription-based print magazine with online content and research tools. 5

Content: Family Tree Magazine  “covers genealogy, ethnic heritage, personal history, genealogy websites and software, photography and photo preservation, and other ways that families connect with their pasts.” 6

Frequency of publication: Bimonthly. 7

About the publication’s submission guidelines

Location of submission guidelines: https://www.familytreemagazine.com/frequently-asked-questions-get-involved-family-tree/

Types of contributions accepted: “Family Tree covers genealogy, ethnic heritage, personal history, genealogy websites and software, photography and photo preservation, and other ways that families connect with their pasts. Please query with a specific story idea. In general, we’re looking for articles that are right for our magazine, not for writers to assign articles to. Articles need to be broad enough in scope to appeal to a general audience, yet narrow enough to support specific, useful information.” 8

“We do not publish personal experience stories or the histories of specific families in our magazine. Nor do we publish generic family or parenting articles—keep in mind that our focus is how to do family history.” 9

Submission and review process: “We accept queries by email to FamilyTree@yankeepub.com only. If we’ve never worked with you before, please include writing samples (published clips preferred) with your query. Allow six to eight weeks for a response.” 10

“Both online content and magazine issues are planned well in advance. Though our lead time is technically about six months, we may have a plan for the November/December issue by January of that year.” 11

Editorial tone: “Articles are beginner-friendly but never talk down to the audience. Readers may be experts in one area of our coverage, yet novices in another. We emphasize sidebars, tips and other reader-friendly “packaging,” and each article aims to provide the resources necessary to take the next step in the quest for one’s personal past.” 12

“The ideal Family Tree Magazine writer is both a writer—able to explain complex topics in clear, friendly, easy-to-read articles and sidebars—and an expert (or interested amateur) in one of our coverage areas. Your query should indicate both why you’re right for this topic and why you’re able to write it.” 13

Style guide used: None specified. “Our style is bright, breezy, helpful and encouraging. We’re NOT an academic journal or a genealogy-research journal.” 14

Conclusion: Evaluation of publication’s potential for LIS authors

This would be a good publication for reference librarians, adult services librarians and LIS students who are knowledgeable about genealogy and history resources. The editors specifically mention wanting articles about new reference materials, and past articles have focused on organizing research materials. They are also looking for how-to articles that will help beginners start their family history projects. Librarians have a good understanding of what questions patrons generally ask about family history research; those questions can be turned into simple, informative article ideas for this magazine.

 

Audience analysis


About the publication’s readers

Publication circulation: “Family Tree serves the fast-growing audience of family history hobbyists, enriching their knowledge and empowering their search with tips and tools that fuel their discoveries. Family Tree Magazine in print reaches over 62,000 readers 6x annually. Each month, an average 170,000 people visit Family Tree’s website. Nearly 62,000 family historians receive Family Tree weekly alerts. Almost 168,000 fans follow us on social media.” 15

Audience location and language or cultural considerations: This US based publication is distributed nationwide. Family Tree Magazine is printed in English.

Reader characteristics: According to the website, 92% of readers want to learn about their ancestors’ lives, 86% want to record their tree for posterity, and 86% aim to trace their family tree back as many generations as possible.  The average age of readers is 62 years old, average household income is $75,454, and 89% of readers have completed education beyond high school. “Our readers spend an average of $483 annually on genealogy.” 16

Knowledge of LIS subject matter: These readers will most likely have limited knowledge of LIS-related topics, so technical subjects as well as LIS jargon should be avoided.

Conclusion: Analysis of reader characteristics and their potential impact on authors

This publication offers endless opportunities for LIS authors with background in research, genealogy, cataloging, preservation, archives, and beyond. This publication offers a whole range of possibilities for articles about researching online or how to evaluate a website. Readers who travel for their hobby will want to know about travel resource materials. The well-educated reader might want an online resource for translating family documents (like a birth certificate) that are in a foreign language. Those who are retired might be interested in historical picture books that they can read to their grandchildren to help them begin to learn about their heritage. The editorial tone of the publication is non-academic and light, opening up the potential for articles on multiple facets of LIS subject matter that help readers apply real world skills and re-affirms the usefulness and relevancy of information organizations and professionals.

Last updated: November 21, 2020


References

Show 16 footnotes

  1.  Family Tree Magazine, Ulrichsweb Global Serials Directory, accessed March 24, 2018, http://ulrichsweb.serialssolutions.com.libaccess.sjlibrary.org/title/1521894414381/310957
  2. “Getting Started.”, FamilyTreeMagazine.com, accessed November 21, 2020, https://www.familytreemagazine.com/family-tree/
  3. “Family Tree Magazine.”, FamilyTreeMagazine.com, accessed November 21, 2020, https://www.familytreemagazine.com/
  4. “FAQ.”, FamilyTreeMagazine.com, accessed November 21, 2020, https://www.familytreemagazine.com/frequently-asked-questions-get-involved-family-tree/
  5. “Family Tree Magazine.”
  6. “FAQ.”
  7. “Subscribe.”, FamilyTreeMagazine.com, accessed November 21, 2020, https://ftm.pcdfusion.com/pcd/Order?iKey=K**A51
  8. “FAQ.”
  9. “FAQ.”
  10. “FAQ.”
  11. “FAQ.”
  12. “FAQ.”
  13. “FAQ.”
  14. “FAQ.”
  15. “Advertise.”, FamilyTreeMagazine.com, accessed November 21, 2020, https://www.familytreemagazine.com/advertise/
  16. “Advertise.”
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Municipal World

Publication analysis


About the publication

Title: Municipal World

ISSN: 0027-35891

Website: http://www.municipalworld.com

Purpose, objective, or mission: Municipal World is a magazine “devoted to promoting effective municipal government.”2. Founded in 1891, it is the oldest continuously published monthly municipal magazine in the world.3

“Each month, Municipal World examines the issues that impact communities: new federal and provincial policies and legislation; new theories about economic development and renewal; new strategies and emerging best practices from communities like yours across the nation.” 4

Target audience: This publication is aimed at elected and appointed officials involved in municipal government interested in providing effective service to their constituents.5

Publisher: Municipal World, Inc., Ontario, Canada.6

Peer reviewed? No.7

Type: Civilian publication for those involved in the municipal sector.

Medium: Print, with current issue TOC, keyword, and article search available online at their website. Digital editions of Municipal World Magazine are also available, but to subscribers only. 8

Content: According to their website, “articles addressing the pressing problems of the municipal sector” and regular features concerning the environment, governance, management, and procurement. Contents also include upcoming events, Canadian Municipal Code, professional directory, job board, and sources for forms and supplies.9

Frequency of publication: Monthly.10

About the publication’s submission guidelines

Location of submission guidelines: https://municipalworld.com/magazine/editorial-guidelines/

Types of contributions accepted:Municipal World welcomes contributed articles from individuals working in the municipal sector or aligned to the field. Submissions may be considered for our online feature articles, print/digital editions, or special themed publications.” 11

“The scope of potential topics for article submissions is very wide; submissions can focus on any subject area that will be of interest to senior municipal administrators and local government elected officials and in Canada. We do have several ‘theme’ issues throughout the year, which may be relevant for something you are contemplating. Contact the Editor for more information.” 12

“Most articles published in Municipal World are in the range of 1,200 to 2,000 words. As a rule of thumb, 1,400-1,800 words is ideal. However, exceptions can be made at the editor’s discretion to accommodate longer or shorter articles. Our best advice: brevity enhances the prospect of publication.” 13

Submission and review process: “The editor ultimately decides upon the content of the publication, including your article, and reserves the right to reject any submission, or to edit your submission for length, content that may have been covered in a previous article, inappropriate information for the interest of our readership, or style.” 14

“As topics for each issue are selected on a ‘what’s hot’ basis, we cannot guarantee a definite date for publication of articles. Periodically, we schedule special feature issues. For example human resources, heritage, technology, environment, or economic development. These factors also determine our selection of articles.” 15

Editorial tone: As noted in style guide entry, publication prefers “streamlined and straightforward” writing.  Authors are encouraged to “present convincing documentation to prove the point” and nothing else. 16

Style guide used: No style guide specified. This guidance provided: “Our preferred style is streamlined and straightforward, to minimize legal and technical jargon, and to spell out all acronyms on the first reference. Use the simplest word that makes the point. For example: “use” instead of “utilize”; “rain” instead of “precipitation event.” Articles should be as specific as possible, and use active voice, rather than passive voice. Articles written in the first person (e.g., using “I” or “we” throughout) are generally inappropriate…Do not include personal opinions and organizational position statements. Rather, present convincing documentation to prove the point.” 17

Conclusion: Evaluation of publication’s potential for LIS authors

This magazine, like others of its kind, offers great potential for increasing the visibility of Canadian public libraries with the government administrators who fund and support them (or not). As library leader Ken Haycock pointed out in a blog post, public librarians have much to gain by writing for such publications “to ensure that their celebrations and concerns are front and center with those who make decisions affecting their future.”18

 

Audience analysis


About the publication’s readers

Publication circulation: The website draws an audience of more than 53,000, the weekly newsletter has more than 18,000 subscribers, and the publication has more than 19,000 social media followers. 19

Audience location and language or cultural considerations: Canada. Given the geographic location, English speaking authors from outside Canada would be best served respecting the Canadian spelling of English words. While municipal governments throughout the world bear similarities, contributors should have an understanding of issues specific to Canadian municipal government.

Reader characteristics: As appointed and elected officials in Canadian government and others working in municipal government, readers would share a strong sense of service to their community and are likely proud of being a Canadian. Readers will likely possess education beyond high school, often a professional degree in law, accounting, engineering, architecture, planning, or management. Workplace likely a government agency or entity. Interest would likely be broad, any topic that effects their community and constituents including: election process, environmental concerns, provision of social services, and changes in legislation.

Knowledge of LIS subject matter: Knowledge of LIS subject matter will vary widely and authors should not assume any LIS background. As professor emeritus and former director at San Jose School of Library and Information Science Ken Haycock often reminded SLIS students, our LIS degree could support a number of job titles and careers beyond “librarian;” librarians, information professionals, and individuals with LIS degrees, due to the economy and the ever changing LIS field, are finding themselves in leadership positions in civil service.

Conclusion: Analysis of reader characteristics and their potential impact on authors

Given that the readership of Municipal World is, by and large, an educated group committed to serving the public, they would likely have an understanding of the needs of other organizations, such as libraries, that serve the public. LIS authors could utilize this common understanding and promote the value of libraries when writing for Municipal World, as long as they also ensure the topic of their article is relevant and their authoritative voice is well grounded in experience. Authors will need to ensure they establish their link to the municipal government world, their authority on the article topic as well as the relevance to the readership of this publication.

Last updated: November 21, 2020


References

Show 19 footnotes

  1.  Municipal World, Ulrichsweb Global Serials Directory, accessed March 24, 2018, http://ulrichsweb.serialssolutions.com.libaccess.sjlibrary.org/title/1521936758490/17162
  2. “About Municipal World,” MunicipalWorld.com, accessed October 16, 2016, https://municipalworld.com/about_us
  3. “About Municipal World.”
  4. “Municipal World Magazine,” MunicipalWorld.com, accessed November 21, 2020, https://municipalworld.com/magazine
  5. “About Municipal World.”
  6. “About Municipal World.”
  7. “Editorial Guidelines,” MunicipalWorld.com, accessed October 16, 2016,  http://www.municipalworld.com/magazine/editorial-guidelines/
  8. “Municipal World Magazine.”
  9. “Municipal World Magazine.”
  10. “Municipal World Magazine.”
  11.   “Editorial Guidelines.”
  12. “Editorial Guidelines.”
  13. “Editorial Guidelines.”
  14. “Editorial Guidelines.”
  15. “Editorial Guidelines.”
  16. “Editorial Guidelines.”
  17. “Editorial Guidelines.”
  18. “One Way to Raise Your Profile,” Ken Haycock Blog, April 16, 2012, http://kenhaycock.com/one-way-to-raise-your-profile/
  19. “Advertise.”, municipalworld.com, accessed on November 21, 2020, https://www.municipalworld.com/advertise/
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The Washington Post

 

Publication analysis


About the publication

Title: The Washington Post 

ISSN: 0190-8286 (Print).1

Website: https://www.washingtonpost.com/

Purpose, objective, or mission: “The Washington Post engages, informs and entertains the most influential minds. We shape the world through our news coverage and analysis. Our tradition of journalistic excellence and unparalleled access, paired with cutting-edge engineering, make The Washington Post the trusted source for our audience.”2

Target audience: Local Washington D.C. readers, regional readers, national readers, and global readers. 

Publisher: Nash Holdings, LLC.3

Peer reviewed? No.

Type: Civilian newspaper. 

Medium: Print and online. 

Content: The Washington Post covers a variety of topics from politics, technology, sports, arts and entertainment, and business, to world news and more. 

Frequency of publication: Daily print publication and a website with content that is updated frequently. 

About the publication’s submission guidelines

Location of submission guidelines: Submission guidelines for op-eds can be found at https://www.washingtonpost.com/opinions/submit-an-op-ed/ and submission guidelines for letters to the editor can be found at https://helpcenter.washingtonpost.com/hc/en-us/articles/236004788-Send-a-letter-to-the-editor

Types of contributions accepted: Op-eds and letters to the editor are the accepted submission types. 

Submission and review process

Op-eds should be submitting using the op-ed submission form found on The Washington Post’s website. Information required in the submission form is as follows: author’s name, contact email address, contact phone number, the subject of the op-ed, and the op-ed text. The maximum length of the op-ed is 800 words and should be input in the text box as plain text without brackets.4

Letters to the editor can be sent to The Washington Post via mail, however, The Washington Post mentions that they strongly encourage authors to send their submission via email instead. Email submissions can be sent to letters [at] washpost.com (include the text of the letter in the email’s body; letters sent as email attachments will not be opened) and mailed letters can be addressed to Letters to the Editor, The Washington Post, 1301 K Street NW, Washington DC 20071.5

Letters should be 200 words or less, must include the writer’s name, and cannot have been published elsewhere. Additionally, “for verification purposes, they must include the writer’s home address, email address and telephone numbers, including a daytime telephone number.”6 Letters may be edited for length or clarity if necessary and, time permitting, editors at The Washington Post will confer with the author regarding the changes. For the best chance at getting your letter published, “Letters editor Jamie Riley looks for concise letters that offer a new perspective or add depth to the discussion of an issue.”7 If you haven’t heard back from editors at The Washington Post within 2 weeks, your letter most likely did not get selected for publication. 

Editorial tone: A review of the current articles reflects an informal but informational tone. 

Style guide used: Several articles alluded to a Washington Post style guide existing, however, it could not be located. 

Conclusion: Evaluation of the publication’s potential for LIS authors

Publishing a piece in The Washington Post would be an excellent way for authors to present LIS issues and topics to a global audience and a great addition to an author’s resume or CV. Pieces can focus on LIS topics and issues on a national level, global level, or be specific to the Washington D.C. area. Examples of LIS articles published in The Washington Post are “COVID-19 took away our family’s second home: The library” and  “Six ways to get to know D.C.’s beautifully renovated MLK Library — from a distance”. 

For tips on how to get your piece published in The Washington Post, take a look at this guide that The Washington Post released in January of 2020. 

 

Audience analysis


About the publication’s readers

Publication circulation: 1.6 million print readers per week, 104 million unique monthly visitors nationwide and 38 million international unique monthly visitors.8

Audience location and language or cultural considerations: The Washington Post has a national and global readership and is published in English. 

Reader characteristics: The Washington Post divides its readers into four audience groups: Global, Leadership, Local/Washington, D.C. Market and International/Non-US.9  

Global

As stated by The Washington Post Media Kit, their publication is the “fastest growing news site in the world.”10

Leadership:

The Media Kit for the Washington Post asserts that the paper is “. . . the #1 news source for reaching opinion leaders and decision makers in the beltway.”11

Local/Washington, D.C. Market:

1.6 million people in the D.C. market area read the print version of The Washington Post weekly and there are 2 million unique digital visitors from the D.C. market area per month.12

International/Non-US:

The Washington Post sees 38 million unique international visitors per month. “This international coverage unfolds around the clock seven days a week with timely, accessible and original coverage from bureaus on every continent.”13

Readers’ knowledge of LIS subject matter: Authors should assume that readers do not have knowledge of, and/or are not familiar with, LIS topics, issues or jargon. 

Conclusion: Analysis of reader characteristics and their potential impact on authors

The Washington Post provides authors with the potential to reach a large audience with diverse viewpoints, lifestyles, and cultures. Pieces tailored to one (or more) of the four audience groups will do well, for instance, leadership in the LIS field, how COVID-19 has affected libraries in the US or library accessibility in other countries. 

Last updated: November 15, 2020

Show 13 footnotes

  1. “The Washington Post”, Ulrichsweb Global Serials Directory, accessed November 2, 2020, http://ulrichsweb.serialssolutions.com.libaccess.sjlibrary.org/title/1604370915478/406763
  2. “About”, WashingtonPost.com, accessed November 2, 2020, https://www.washingtonpost.com/mediakit/about/
  3. The Washington Post.
  4. “Submit an Op-Ed”, WashingtonPost.com, accessed November 07, 2020, https://www.washingtonpost.com/opinions/submit-an-op-ed/
  5. “Send a letter to the editor”, WashingtonPost.com, accessed November 7, 2020, https://helpcenter.washingtonpost.com/hc/en-us/articles/236004788-Send-a-letter-to-the-editor
  6. Send a letter to the editor.
  7. Send a letter to the editor.
  8. “2020 Media Kit”, WashingtonPost.com, accessed November 7, 2020, https://www.washingtonpost.com/mediakit/
  9. 2020 Media Kit.
  10. “Global” , WashingtonPost.com, accessed November 15, 2020, https://www.washingtonpost.com/mediakit/audience-global/
  11. “Leadership”, WashingtonPost.com, accessed November 15, 2020, https://www.washingtonpost.com/mediakit/audience-leadership/
  12. “Local Dominance”, WashingtonPost.com, accessed November 15, 2020, https://www.washingtonpost.com/mediakit/audience-local/
  13. “International”, WashingtonPost.com, accessed November 15, 2020, https://www.washingtonpost.com/mediakit/audience-international/
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Governing

Publication analysis


About the publication

Title: Governing:  The Future of States and Localities

ISSN:  1930-6954 1

Website: http://www.governing.com/

Purpose, objective, or mission:Governing: The Future of States and Localities takes on the question of what state and local government looks like in a world of rapidly advancing technology. Governing is a resource for elected and appointed officials and other public leaders who are looking for smart insights and a forum to better understand and manage through this era of change. Governing’s beat is the collision of technology and society and the fallout consequences, intended and unintended, that confront public leaders and increasingly influence their policy, legislation and strategies to govern. ” 2

Target audience: Governing’s audience consists of governors, mayors, county executives, city and county council members, state legislators, state and local agency executives and those holding key professional government positions.3

Publisher: e.Republic, Inc.4

Peer reviewed? No.5

Type: Civilian publication.

Medium:Governing’s information platform includes a robust website, newsletters and custom content. Governing magazine ended its 32 year run as a print publication in August 2019.” 6

Content: “The scope of topics we cover are as broad as the challenges we face: artificial intelligence, privacy, big data, security, the future of work, urban planning, financial systems and more.” 7

Frequency of publication:

About the publication’s submission guidelines

Location of submission guidelines: Voices of the Governing Institute 

Types of contributions accepted: Governing content is staff written and the publication does not typically accept unsolicited submissions for publication.  However, submitted material is occasional accepted for the Voices of the Governing Institute section of the website. “Voices is curated by the Governing Institute, which seeks out practitioners and observers whose perspective and insight add to the public conversation about state and local government.”8

Submission and review process: “For more information or to submit an article to be considered for publication, please contact editor John Martin.”9

Editorial tone: Journalistic.

Style guide used: None specified.

Conclusion: Evaluation of publication’s potential for LIS authors

This publication offers great potential for increasing the visibility of public libraries with the government administrators who fund and support them (or not). Library leader Ken Haycock highly recommends Governing, saying that “We need to read and reflect but also contribute to these important publications.” Haycock points out that public librarians have much to gain by writing for such publications “to ensure that their celebrations and concerns are front and center with those who make decisions affecting their future.”10 (**Note, as of November 8, 2020, this resource link is inactive.**)

 

Audience analysis


About the publication’s readers

Publication circulation: Governing has 4.6million annual online visitors and over 7million annual page views, which means about 500k monthly visitors and 692k average monthly page views. There are 94k newsletter subscribers and 97k social media followers. 11

Audience location and language or cultural considerations: Audience is American, and the text is written in English.

Reader characteristics:  According to the current media kit, about 80% of Governing’s audience works in the public sector, 55% are elected and senior government officials. Of those involved in government, approximately 70% are at the state and local levels. 12

Reader knowledge of LIS subject matter: Knowledge of specialized LIS subject matter will be little. LIS jargon should be kept to a minimum. This is a well-educated, intelligent, and influential audience who would be interested in library issues pertaining to policy and government in local or state jurisdictions.

Conclusion: Analysis of reader characteristics and their potential impact on authors

Readers of this journal represent all levels of government and hold positions in management, as elected or appointed officials, or staff.  An audience of decision-makers such as these provides an excellent opportunity for an LIS author to not only further his/her/their career, but to possibly influence real change for local or state libraries.

Last updated: November 8, 2020


References

Show 12 footnotes

  1. Governing.”, Ulrichsweb Global Serials Directory, accessed March 24, 2018, http://ulrichsweb.serialssolutions.com.libaccess.sjlibrary.org/search/1049629903
  2. “About Governing.”, Governing.com, accessed November 8, 2020, http://www.governing.com/about
  3. “About Governing.”
  4. “About Governing.”
  5. “About Governing.”
  6. “About Governing.”
  7. “About Governing.”
  8. “Voices of the Governing Institute,” Governing.com, accessed September 28, 2016, http://www.governing.com/gov-institute/voices
  9. “Voices of the Governing Institute.”
  10. “Governing: Connecting Leaders,” Ken Haycock & Associates Inc Blog, April 4, 2011, http://kenhaycock.com/governing-connecting-leaders/
  11. “Media Kit.”, Governing.com, accessed November 8, 2020, https://media.erepublic.com/document/GOV19_MediaKit_Andrea.pdf
  12. “Media Kit.”
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The Press Democrat

Publication analysis


About the publication

Title: The Press Democrat

ISSN: 0747-220X (Print)1

Website: http://www.pressdemocrat.com/

Purpose, objective, or mission: “The North Bay’s leading daily news, sports, entertainment and information resource for more than 150 years. Includes a Pulitzer Prize-winning daily newspaper, affiliated websites, electronic replica editions, and special magazines and other products. A member of The Associated Press and the California Newspapers Publishers Association.” 2

Target audience: California’s Sonoma County and surrounding counties, including Lake and Mendocino counties. 3

Publisher: Sonoma Media Investments, LLC.4

Peer reviewed? No.5

Type: Civilian newspaper.

Medium: Print and online.6

Content: “Fresh local news & views, access to the latest in sports, entertainment, shopping and dining venues and other interactive tools such as local weather and real time traffic reports. The site covers Sonoma, Lake and Mendocino counties with continuously updated news, weather, sports, entertainment, events, blogs, photos, videos and more. It also includes real-time news from the Bay Area, the state, the nation and the world.” 7

Frequency of publication: Daily circulation in Sonoma, Lake, and Mendocino Counties. 8

About the publication’s submission guidelines

Location of submission guidelines: To find information on how to submit for publication, please view the website’s FAQ page.

Types of contributions accepted: The Press Democrat accepts Opinion pieces under their “Close to Home” section. Opinion pieces should be no more than 600 words. 9

The Press Democrat also accepts Letters to the Editor. “Clear, brief letters on a single subject are most likely to be published. Those selected might be edited. Because of space constraints and the volume of reader mail, Letters to the Editor are limited to 200 words. 10

The Press Democrat also accepts some press releases. These should be directed to the reporter or editor covering your topic of interest.” 11

Submission and review process: All submissions must be sent via email and include full name and contact information. “Please avoid blanketing editors and reporters with the same press release. Responses cannot be made to press releases because of the large number that arrive daily in the newsroom. Press releases are used based on newsworthiness and not all can be published or used for an article.” 12

Editorial tone: Informative.

Style guide used: None stated.

Conclusion: Evaluation of publication’s potential for LIS authors

For authors in the Sonoma County and surrounding area, this may be an opportunity to connect with their community and promote their library. For example, an opinion piece concerning library use or funding. As of November 2020, performing a search of the website did not yield any articles on LIS, so this may be an untapped resource for LIS authors looking to publish their work. While The Press Democrat does publish on global news, an LIS author would most likely have a greater chance of being published if he/she/they focused on LIS programs, services, trends, and community involvement on a local level.

 

Audience analysis


About the publication’s readers

Publication circulation:  “Today, with a readership of about a quarter million adults, The Press Democrat is the largest newspaper between San Francisco and the Oregon border.” 13

Audience location and language or cultural considerations: Readers likely reside in the Sonoma County and surrounding area.  English language publication serving a community that includes a variety of cultures including Spanish speaking population.

Reader characteristics: 58% of readers are 18-49 years of age. 48% of readers are men, 52% are women. 72% have attended college. 69% earn 50,000+. 47% of weekday readers have Professional/Managerial careers and 56% are in Sales. 14 (*As of November 8, 2020, these statistics cannot be confirmed as the advertising section has been updated and does not include demographics)

Knowledge of LIS subject matter: Little, if any, knowledge of LIS subject matter.

Conclusion: Analysis of reader characteristics and their potential impact on authors

Due to readers’ common interest in news and events of their community, writers have the opportunity to promote libraries and educate readers on the opportunities available at their local library.

Last updated: November 8, 2020


References

Show 14 footnotes

  1.  The Press Democrat, Ulrichsweb Global Serials Directory, accessed March 27, 2018, http://ulrichsweb.serialssolutions.com.libaccess.sjlibrary.org/title/1522199199178/552228
  2. “Advertising.”, SonomaMediaInvestments.com, accessed November 8, 2020, https://www.sonomamediainvestments.com/division/the-press-democrat/
  3. “About the Press Democrat,” PressDemocrat.com, accessed October 26, 2016, http://www.pressdemocrat.com/about
  4. “About the Press Democrat.”
  5. “About the Press Democrat.”
  6. “About the Press Democrat.”
  7. “About the Press Democrat.”
  8. “Advertising.”
  9. “Opinion.”, PressDemocrat.com, accessed November 8, 2020, https://www.pressdemocrat.com/opinion/?ref=menu
  10. “FAQ.”, PressDemocrat.com, accessed November 8, 2020, https://www.pressdemocrat.com/faq/?ref=footer
  11. “FAQ.”
  12. “FAQ”
  13. “About the Press Democrat.”
  14. “The Audience.”,  SonomaMediaInvestments.com, accessed October 26, 2016, https://www.sonomamediainvestments.com/advertise/
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Budget Travel

Publication analysis


About the publication

Title: Budget Travel

ISSN: N/A

Website: http://www.budgettravel.com

Purpose, objective, or mission: Per their website, “Budget Travel inspires and empowers savvy travelers to see more for less. We specialize in U.S. domestic travel, including great American and Canadian road trips, cool small towns, great deals on hotel rooms, three-day weekends, national and state parks, ‘locals know best’ coverage of mid-size American cities, round-ups of the best budget destinations in America, cruises, island escapes, and start-today tips and how-to stories.”1

“Budget Travel is an award-winning multiplatform media brand that shares its inspiring and empowering message across BudgetTravel.com, Facebook, Twitter, Instagram, Pinterest, free e-newsletters, our “Book a Hotel” tool, and television segments on The Weather Channel, CNBC, New York’s PIX11 Morning News, and more.” 2

“Budget Travel provides readers with the how-to advice they won’t find elsewhere: Destinations where the dollar goes the farthest; authentic, under-the-radar hotels and inns; and a template for getting the most from each travel experience.” 3

Target audience:  Travelers within the United States.

Publisher: Lonely Planet Global, Inc. 4

Peer reviewed? No.

Type: Civilian.

Medium: Online.

Content: Each issue contains feature articles and a number of short items presented in regular columns and departments. Articles cover regional, national (USA), and international destinations; travel tips; strategies for planning and economizing; and events and trends in the travel industry that may affect consumers. The website is similar in scope and includes a number of “quick hit” items along with various tools to plan and to book travel and accommodations.

Frequency of publication: Frequent, almost daily online content.

About the publication’s submission guidelines

Location of submission guidelines: The “Contact Us” page provides a generalized submissions form.

Types of contributions accepted: No information is provided. Writers should likely send a query through the submission form on the “Contact Us” page.

Submission and review process: No current information is provided, previously the website has stated, “To be considered, email a copy of published work as a sample, your pitch (not a completed article) and a cover letter to info@BudgetTravel.com .”5

Editorial tone: This is not mentioned in the submissions information on the website. A review of sample articles gives an impression of a breezy, chatty tone. Some articles consist of very short descriptive listings built around a theme; some are written in the first or second person. The approach is informative, but subjective rather than authoritative and impartial.

Style guide used: Not specified.

Conclusion: Evaluation of publication’s potential for LIS authors

The potential here is possibly more for personal satisfaction than for career development. Those needing scholarly venues would find this of little benefit. But it could be a good fit for someone working in a public library or similar context. Libraries can be useful for gathering information about travel destinations, transportation, accommodations, and a variety of travel-related odds and ends. One can imagine articles describing how to effectively use library resources for travel preparation, but it may be more productive for a library writer to do the research and compile the results into a variety of lively, practical articles. For example, a writer might find ways to package research around different themes, including destinations, tips and tricks, lists, short annotations, and reviews of publications (e.g., bed and breakfast directories, travel writing).

Example of an article published in 2019: 8 Quirky Hotel Libraries You’ll Want to Book a Flight Just to Visit

Audience analysis


About the publication’s readers

Publication circulation: The 2020 media kit states the website has 150k unique website visitors per month, 450k email subscribers, and an engaged audience across platforms of over 4.5 million. 6

Audience location and language or cultural considerationsBudget Travel publishes content regarding travel destinations within the United States, as well as information and travel tips for US-Americans who want to travel internationally. The content is published in English. There are some cultural considerations in the articles published, but only as it pertains to travel destinations.

Reader characteristics: The 2020 media kit provides audience demographic information collected in 2019. It shows the average household income for readers is $100k or less and the average age range of reader’s is 25-55. 7

Knowledge of LIS subject matter: None expected nor indicated. It would be highly unlikely the general audience would understand LIS subject matter and/or LIS Jargon.

Conclusion: Analysis of reader characteristics and their potential impact on authors

Busy and time-sensitive readers suggest a need for specifics on what to do and how to it. In a jargon-free approach, authors can remind readers that information organizations can provide a lot of knowledge on travelling and destinations. There is the added possibility of promoting specific institutions for their unique features and services. People who travel for pleasure are typically interested in touring/observing architecture and design, as well as places that can provide history and story.

Last updated: October 25, 2020


References

Show 7 footnotes

  1. “About Us.”, BudgetTravel.com, accessed September 21, 2018, http://www.budgettravel.com/about-us/
  2. “About Us.”
  3. “Media Kit.”, BudgetTravel.com, accessed October 25, 2020,  https://www.budgettravel.com/media-kit
  4. “Legal.”, lonelyplanet.com, accessed October 25, 2020, https://www.lonelyplanet.com/legal/website-terms
  5. “Contact Us”
  6. “Media Kit.”
  7. “Media Kit.”
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