Wiki Tags Archives: Current events

Sacramento Bee

Publication analysis


About the publication

Title: Sacramento Bee

ISSN: 0890-5738 (Print)1

Website: http://sacbee.com

Purpose, objective, or mission: “…to produce a newspaper that serves the needs of its community without becoming subservient to the whims of public opinion or the pressures of the powerful.”2

Target audience: “The Bee’s circulation area covers the Northern Sacramento Valley and surrounding areas: south to Stockton, north to Redding, east to Reno and west to the San Francisco Bay Area.”3

Publisher: The McClatchy Company.4

Peer reviewed? No.

Type: Civilian newspaper

Medium: Print and online.5

Content: Local, state, and national news, politics, community events calendar, sports, and entertainment.

Frequency of publication: Daily.6

About the publication’s submission guidelines

Location of submission guidelines: http://www.sacbee.com/opinion/letters-to-the-editor/submit-letter/article3351588.html

Types of contributions accepted: The Bee accepts letters to the editor (150 words),7 opinion columns and personal viewpoints of roughly 600 words.8

Submission and review process: Use the separate online forms for submitting a letter or opinion piece, and read the instructions for each.

Editorial tone: None identified.

Style guide used: None mentioned.

Conclusion: Evaluation of publication’s potential for LIS authors

An LIS author who resides in or has personal knowledge of the market served by the publication could write a letter to the editor about a current library funding issue, a longer article on the value of libraries specific to a population within Sacramento, or write in response to a published article in The Bee about the state of library services. There are many possibilities for an LIS author familiar with the market area.

 

Audience analysis


About the publication’s readers

Publication circulation: 92,733 paid daily, 164,041 paid Sunday, average monthly online audience of 27,608,000.9

Audience location and language or cultural considerations: “The Bee’s circulation area covers the Northern Sacramento Valley and surrounding areas: south to Stockton, north to Redding, east to Reno and west to the San Francisco Bay Area.”10 This is an English language publication serving a racially diverse population.

Reader characteristics: Demographic information is not available, but according to the United States Census, Sacramento County is 62.8% white and 23.6% Hispanic or Latino.11 The publication supports community arts and champions environmental causes.12

Knowledge of LIS subject matter: The readers of this publication are the general public and would have limited knowledge of LIS matters and terminology.

Conclusion: Analysis of reader characteristics and their potential impact on authors

Since the readers of The Bee will not be familiar with LIS jargon or library issues, an author needs to keep writing for this publication general and be certain to provide convincing reasons for the reader to care about the library topic of their article.

Last updated: September 14, 2020


References

Show 12 footnotes

  1.  Sacramento Bee, Ulrichsweb Global Serials Directory, accessed March 27, 2018, http://ulrichsweb.serialssolutions.com.libaccess.sjlibrary.org/title/1522200710528/552222
  2. “About Us,” Sacbee.com, accessed September 14, 2020, http://www.sacbee.com/customer-service/about-us/
  3. About Us.”
  4. About Us.”
  5. About Us.”
  6. About Us.”
  7. “Submit your letter to the editor,” Sacbee.com, accessed October 30, 2016, http://www.sacbee.com/opinion/letters-to-the-editor/submit-letter/
  8. “Submit viewpoints article,” Sacbee.com, accessed September 14, 2020, http://www.sacbee.com/opinion/letters-to-the-editor/submit-letter/article3351588.html
  9. “The Sacramento Bee,” mcclatchy.com, accessed September 14, 2020, https://www.mcclatchy.com/our-impact/markets/the-sacramento-bee/
  10. About Us.”
  11. “Sacramento County, California,” Census.gov, accessed September 14, 2020, http://www.census.gov/quickfacts/
  12. About Us.”
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The Recorder

Publication analysis


About the publication

Title: The Recorder

ISSN: N/A

Website: https://www.law.com/therecorder/

Purpose, objective, or mission: Per their website, “Law.com is the premiere source for trusted and timely legal news and analysis. Subscribers to the site can access stories from across ALM’s national and regional publications, with the opportunity to view news by practice area.” Also,  “ALM, an information and intelligence company, provides customers with critical news, data, analysis, marketing solutions and events to successfully manage the business of business.1

Target audience: Legal professionals, law librarians, and the general public.2

Publisher: ALM Media Properties, LLC.3

Peer reviewed? No.4

Type: Civilian publication for people in the legal industry.

Medium: Online.5

Content: A rich selection of articles curated by ALM’s expert editorial team from across ALM’s national and regional publications, featuring leading voices in the legal field.6

Frequency of publication: Daily.7

About the publication’s submission guidelines

Location of submission guidelines: http://www.therecorder.com/contact

Types of contributions accepted: Although most articles are written by professional journalists, the publication does accept letters to the editor and story suggestion ideas. Contact the editor to discuss other types of contributions.

Submission and review process: There are no specific guidelines on the website, but letters to the editor should match the tone of other articles in the publication.

Editorial tone: No tone specified, but articles are written as informational news pieces.

Style guide used: None mentioned.

Conclusion: Evaluation of publication’s potential for LIS authors

This publication is vital to a law library as a resource for the legal community and to keep law librarians updated on new laws and procedures. Law librarians may work daily with the legal professionals who read The Recorder.

 

Audience analysis


About the publication’s readers

Publication circulation: As of October 2016, The Recorder is only published online.8 Specific publication numbers for The Recorder could not be determined. The publisher, ALM, indicates that across their 20 publications, there are 1.58 million website visitors a month.9

Audience location and language or cultural considerations: Aimed at attorneys and executives in the United States and written in English.10

Reader characteristics: Considering that readership is comprised largely of attorneys and executives, most readers are college-educated professionals.

Knowledge of LIS subject matter: The majority of the readership are lawyers who will have knowledge of law libraries. Issues involving law libraries might be of interest to them, including articles on new publications in a specific field of law.

Conclusion: Analysis of reader characteristics and their potential impact on authors

Due to the level of expertise and understanding, the readers have of the law, LIS authors also need to have a high level of legal knowledge to write for this publication.

Last updated: September 8, 2020


References

Show 10 footnotes

  1. “About Us,” TheRecorder.com, accessed September 16, 2018, https://www.law.com/therecorder/static/about-us/
  2. About Us.”
  3. About Us.”
  4. About Us.”
  5. About Us.”
  6. About Us.”
  7. About Us.
  8. “The Recorder Expands Daily Digital News Platform,” prnewswire.com, accessed September 8, 2020, https://www.prnewswire.com/news-releases/the-recorder-expands-daily-digital-news-platform-300337603.html
  9. “2020 Legal Media Kit,” Law.com, accessed September 8, 2020, https://images.law.com/contrib/content/uploads/documents/1/2020-Legal-Media-Kit.pdf
  10. About Us.”
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Press-Telegram

 

Publication analysis


About the publication

Title: Press-Telegram

ISSN: N/A

Website: http://www.presstelegram.com/

Purpose, objective, or mission: The purpose of the Press-Telegram is to provide news and information of interest to local constituents.1

Target audience: Residents of Long Beach and the surrounding areas.2

Publisher: MediaNews Group, Inc.3

Peer reviewed? No.4

Type: Civilian newspaper.5

Medium: Print and online.6

Content: General information relevant to citizens of the Long Beach and Orange County area. Includes varied content such as: sports, entertainment, business, religion, travel, lifestyles, obituaries, and special sections. This newspaper also includes information at the global, national, state, and local levels.7

Frequency of publication: Daily.8

About the publication’s submission guidelines

Location of submission guidelines: http://www.presstelegram.com/share-your-news

Types of contributions accepted: Letters to the editor are accepted on all issues of public concern. From their Share Your News section: “Letters must include the writer’s home community and a daytime phone number for confirmation. Please limit submissions to 150 words and send via email (without attachments) to speakout [at] presstelegram.com.”9 Guest commentaries of no more than 600 words are also considered for publication. “We look for topical commentary on public policy and social issues that are of general interest to our print and digital readership. We give preference to local, regional and California topics and writers.”10 “Email your submission to opinion [at] langnews.com with the subject line “Op-ed submission.” Include a sentence or two at the end including your position, city or community of residence, and any background relevant to your expertise in the topic.”11

Editorial tone: Not specified.

Style guide used: None specified.

Conclusion: Evaluation of publication’s potential for LIS authors

This newspaper lends itself to publishing local LIS-related issues. LIS practitioners and students living in the covered area should consider submitting opinion pieces of local library issues. Topics may include: Long Beach library improvement initiative, Long Beach library special events, or a review of past public programming. Library-themed articles or letters may be published in this newspaper; however, they must be focused on local library issues and be free of library jargon in order to reach the public.

 

Audience analysis


About the publication’s readers

Publication circulation: 15,000 daily; 29,000 Sunday, with 699,000 unique monthly visitors to the website.12

Audience location and language or cultural considerations: The Press-Telegram market covers the Greater Long Beach Area including the communities of the Artesia, Bell, Bellflower, Carson, Cerritos, Compton, Cypress, Downey, Hawaiian Gardens, Huntington Park, La Mirada, Lakewood, Long Beach, Los Alamitos, Lynwood, Norwalk, Paramount, Pico Rivera, San Pedro, Santa Fe Springs, Seal Beach, Signal Hill, South Gate, and Wilmington.13 Although this is a local newspaper, it does tackle state, national, and global issues. However, these issues tend to be related in some fashion to the local audience. Although this newspaper is written in English, part of its audience is the large Hispanic community residing in the marketed cities. In addition, it includes information relevant to the Cambodian community because Long Beach has the largest Cambodian population in the United States.14

Reader characteristics: Readers are 51% female and 49% male with a median age of 38 years old. 51% of readers are Hispanic and 59% have a college education. The average household income $98,370. 15 The Press-Telegram readers likely do not have established opinions about library science subjects because they are not library professionals. This publication, much like the city of Long Beach and the Greater Long Beach Area, is much more progressive in nature due to its culturally diverse demographics.

Knowledge of LIS subject matter: After reviewing various articles in the Press-Telegram, it is clear that they do not specifically tackle library and information science issues, however, they will publicize events and news relevant to the local Long Beach public library or other libraries in the surrounding cities. It is very likely that the layperson will not understand library jargon, so technical terms are discouraged when attempting to publish in this newspaper.

Conclusion: Analysis of reader characteristics and their potential impact on authors

The readers of this publication are culturally diverse and do not share a similar type of job. When writing for this audience it is important to keep in mind that this is a progressive audience who cares about state, national, and global issues.

Last updated: September 14, 2020


References

Show 15 footnotes

  1. “Press-Telegram,” PressTelegram.com, accessed October 26, 2016, http://www.presstelegram.com/
  2. “About Us: Long Beach Press-Telegram”, PressTelegram.com, accessed September 14, 2020, https://www.presstelegram.com/2015/10/21/about-us-long-beach-press-telegram/
  3. “Press-Telegram (Long Beach),” Ulrichsweb Global Serials Directory, accessed October 26, 2016, http://ulrichsweb.serialssolutions.com.libaccess.sjlibrary.org/title/1415670209155/552102
  4. About Us: Long Beach Press-Telegram.”
  5. About Us: Long Beach Press-Telegram.”
  6. About Us: Long Beach Press-Telegram.”
  7. Press-Telegram.”
  8. Press-Telegram (Long Beach).”
  9. “Share Your News,” PressTelegram.com, accessed October 26, 2016, http://www.presstelegram.com/share-your-news
  10. Share Your News.”
  11. Share Your News.”
  12. “The Best of L.A. County Media Kit 2020,” Southern California News Group, accessed September 14, 2020, https://mediakit.scng.com/wp-content/uploads/2020/08/3Q_2020_LACO_SCNG_Media_Kit1.pdf
  13. About Us: Long Beach Press-Telegram.”
  14. “Cambodian general’s visit to Long Beach revives anger about its government’s murderous legacy,” LATimes.com, accessed October 27, 2016, http://www.latimes.com/local/california/la-me-cambodia-clash-20160421-story.html
  15. The Best of L.A. County Media Kit 2020.”
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Harper’s Magazine

Publication analysis


About the publication

Title: Harper’s Magazine

ISSN: 0017-789X1

Purpose, objective, or mission:Harper’s Magazine, the oldest general-interest monthly in America, explores the issues that drive our national conversation, through long-form narrative journalism and essays, and such celebrated features as the iconic Harper’s Index. With its emphasis on fine writing and original thought Harper’s provides readers with a unique perspective on politics, society, the environment, and culture.”2

“Our mission is to inform, to argue, to interest and to question conventional wisdom. In doing this, we establish an emotional bond with readers, drawing them into the pages and challenging them to think differently on the widest possible spectrum of topics.” 3

Website: http://harpers.org/

Target audience: According to the 2016 Media Kit, Harper’s speaks to “readers looking for perspectives not generally found in mainstream media. Harper’s is “written with the belief that readers still care about issues, are still willing to risk changing their views and are still willing to participate in our democracy.”4

Publisher: Current publisher is John R. MacArthur, with Harper’s Magazine Foundation. 5

Peer reviewed? No.6

Type: Civilian.

Medium: Print and online.

Content: Essays, fiction, and reporting. Topics covered include politics, society, the environment, and culture. 7

Frequency of publication: Monthly 8

About the publication’s submission guidelines

Location of submission guidelines: Submissions Information can be found here:  http://harpers.org/submissions/

Types of contributions accepted: According to their website, “Writers wishing to submit nonfiction to Harper’s Magazine are invited to send queries to the address below, accompanied by a self-addressed, stamped envelope. The magazine will neither consider nor return unsolicited nonfiction manuscripts. Harper’s will consider unsolicited fiction. Unsolicited poetry will not be considered or returned. 9

Submission and review process: All fiction submissions and nonfiction queries must be sent by mail to:

Harper’s Magazine.
666 Broadway, 11th Floor
New York, NY 1001210

Editorial tone: This magazine’s tone lends itself to high literary thought. Harper’s prides itself “on (its) fine writing and original thought, (and) provides readers with a unique perspective on politics, society, the environment, and culture.”11

Style guide used: None offered.

Conclusion: Evaluation of publication’s potential for LIS authors

Although this publication does not accept unsolicited nonfiction, potential contributors are invited to send nonfiction queries. The LIS author may win a solicitation for nonfiction if the query is unusual and exceptional enough to pique the editor’s interest. As unsolicited fiction will be considered, this may provide a more realistic opportunity for the LIS writer. A work of fiction that involves libraries or library issues could prove to be a unique contribution to this forum. Although this is not a scholarly publication, Harper’s has been in publication for 170 years and enjoys a prestigious position in the literary publishing industry.

 

Audience analysis


About the publication’s readers

Publication circulation: According to its 2020 Media Kit, Harper’s  has a “total audience” of over 600,000.12

Audience location and language or cultural considerations: It seems that the readership is primarily based in the United States, there is an international subscription option that is also available.13 The magazine is published in English.

Reader characteristics: Ratio of readership is 66% male and 34% female, with a median age of 48 years old. Mean household income is $116,200, with professional or managerial careers represented by 26.75% of readers. Readers are educated, with 39% holding post-graduate degrees. Readers are presented as more cultured and well-traveled than the average American with comparison statistics outlined in the Media Kit.14

Reader knowledge of LIS subject matter: Most readers are unlikely to have extensive knowledge of LIS subject matter. However, as this is an affluent, informed, and intelligent audience, they have likely formed opinions on general LIS topics.

Conclusion: Analysis of reader characteristics and their potential impact on authors

Readers of Harper’s Magazine are a highly educated, affluent group. They have graduate degrees, are professionals and managers, and are financially well-off. They are a politically- and civically-engaged audience. In its Media Kit for advertisers, Harper’s bills itself as a “tool for change, a place for ideas and the people who have them. We attract the finest writers today and encourage them to do their best.”15

For these reasons, authors’ queries and submissions should be unique, well-written, directed to a well-educated audience, and limited in library jargon. The LIS writer who can provide a different viewpoint, that challenges mainstream thinking, would find an engaged audience at Harper’s Magazine.

Last updated: September 8, 2020


References

Show 15 footnotes

  1.  Harper’s Magazine, WorldCat, accessed September 8, 2020, https://www.worldcat.org/title/harpers-monthly-magazine/oclc/803607184
  2. “About.”, Harpers.org, accessed September 8, 2020, http://harpers.org/about
  3. “2016 Media Kit.,” Harpers.org, accessed September 8, 2020, http://harpers.org/wp-content/uploads/2016/03/2016-Media-Kit.pdf
  4. “2016 Media Kit.”
  5. “About.”
  6. “Submissions Information.”, Harpers.org, accessed September 8, 2020, http://harpers.org/submissions/
  7. “About.”
  8. “About.”
  9. “Submissions Information.”
  10. “Submissions Information.”
  11. “About.”
  12. “2020 Media Kit.”, Harpers.org, accessed September 8, 2020, https://harpers.org/wp-content/uploads/2019/10/Harpers-Magazine-2020-Media-Kit.pdf
  13. “Subscribe.”, Harpers.org, accessed September 8, 2020, https://w1.buysub.com/pubs/HS/PRS/USCanada_Subscription_wDiscount_v2.jsp?cds_page_id=235595&cds_mag_code=PRS&id=1599597480653&lsid=32521538006082768&vid=1
  14. “2016 Media Kit.”
  15. “2016 Media Kit.”
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