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Routledge

Publisher analysis


About the publisher

Name: Routledge

*Note that Haworth Press was acquired by Taylor & Francis Group in 2007, and former Haworth books are now published by Routledge, a Taylor & Francis Group imprint.

Website: http://www.routledge.com/

Purpose, objective, or mission: “With reference-led content in specialist subject areas, we are advancing research and enabling knowledge to be discovered and shared.  Together Routledge and CRC Press are the world’s leading academic publisher in the Humanities, Social Sciences, and STEM.”1

“Routledge is a global publisher of academic books, journals and online resources in the humanities and social sciences.” 2

Mission Statement: “We reach around the globe with authoritative coverage of traditional and emerging fields, publishing the pioneering achievements of science and technology to provide professionals and students with the resources they need to make further advances.” 3

Target audience: scholars, instructors, and professional communities worldwide 4

Routledge has a specific Resources for Librarians page detailing catalogs, e-products and online references specifically for libraries, research series, and out of print titles.5

Owner: Taylor & Francis Group.6

Are published books peer reviewed? “All of our books are peer-reviewed at proposal and/or manuscript stage by respected academic specialists who provide independent advice on the content, quality, and potential market for a finished book, and our textbooks are widely researched and reviewed by active teachers in the field.” 7

Types of books published: “Research monographs, textbooks, handbooks/companion books, short form publications.”8

Medium: Print and online.9

“Nearly all our content is published in both print and electronic formats. We generally produce multi-use library books in hardback and books primarily designed for use and purchase by individuals in paperback.” 10

Topics covered: Education, Engineering, Humanities & Media Arts, Medicine, Mental Health, Psychology, Science, and Social Science. 11

Number of titles published per year: “We publish thousands of books and journals each year, serving scholars, instructors, and professional communities worldwide.” 12

About the publisher’s submission guidelines

Location of submission guidelines: https://www.routledge.com/our-customers/authors/publishing-guidelines

Types of submissions accepted: Proposals for Research monographs, textbooks, handbooks/companion books, short form publications

Submission and review process: First, contact by email the appropriate editorial contact. 13. They will then request a proposal with specific information.

Here is a list of common or probable components of a proposal form to help you start
considering your proposal 14:
• Author/Editor names and affiliations
• Suggested book title (see also Making your work discoverable)
• Book description
• Keywords
• Table of contents
• Chapter abstracts and keywords
• Information about contributors (edited collections)
• Length and schedule
• Illustrations
• Advanced features (e.g. equations, special characters, etc.)
• Status of manuscript (e.g. “idea only” or “complete draft”)
• (CRC Press STEM authors only) Intention to use LaTex
• Breadth of market
• International appeal
• Primary audience
• Secondary audience(s)
• Relevant courses/organizations that may use your book
• Competing and related titles (including pros and cons vs your book)
• Third-party material
• Potential reviewers/referees
• Information on current or potential funding (e.g. for Open Access publication)
• Supporting material (e.g. CV)
• Online resources (textbooks for student audiences only)

“Please email your proposal as a Word document or compatible format) to your Commissioning Editor along with any supporting material (such as your CV). Please only submit your proposal to one editor at a time. If, upon receipt, the editor you have contacted feels it would sit better elsewhere, they will pass it on. Note that draft or sample material is only helpful in support of, but not as a substitute to, a comprehensive proposal form.”  15

Editorial tone: Professional and scholarly, but readable. The books potentially cover a wide audience including a variety of readers.

Style guide used: None specified. The Publication Guidelines lists a word document entitled “Notes for the Copyeditor”, listed under Essential Forms. Within this word document, the author is asked to specify a number of styling choices made in the manuscript. These include specifying punctuation, spelling, reference style, and use of acronyms.

Conclusion: Evaluation of publisher’s potential for LIS authors

Routledge is now owned by Taylor & Francis, which has a huge LIS audience and is where you can find a lot of print and online reference materials and publications targeted to students, LIS professionals, and academics. This is a prestigious publishing house that puts writers through a rigorous process just to get to publication; and once you’re there, there is the support of editors and the brand behind your finished book.  This is an excellent group to consider proposing for an LIS specific book idea, as ideas can range from the very scholarly studies to more everyday topics that librarians or information professionals should be aware of.

 

Audience analysis


About the publisher’s audience

Size: Routledge is a global publisher of academic books, journals and online resources in the humanities and social sciences. 16

Audience location and language or cultural considerations: Routledge is operated by Taylor & Francis Group. “As one of the world’s largest publishers, Taylor & Francis maintains offices throughout the world including London, Brighton, and Abingdon in the U.K.; New York, Philadelphia, Florence, Kentucky, and Boca Raton, Florida in the U.S.A.; and Singapore, Australia, China, and India.” 17

“Your book (whether print and/or open access) will be marketed and sold worldwide. We have sales representatives spanning the globe who work with libraries, bookstores, academics, professionals, and third-party retailers to get the word out about your book and a global marketing team who specialise in reaching specific markets.” 18

Reader characteristics: “We are providers of quality information and knowledge that enable our customers to perform their jobs efficiently, enhance their education, and help contribute to the advancement of their chosen market sectors.” 19

Knowledge of LIS subject matter: Varying. Most people seeking out Routledge books will most likely be academics, but whether in the LIS field specifically is not a given. However, Routledge readers are knowledgeable and educated, so assume a degree of understanding, and a quick learning curve, when referencing LIS subject matter.

Conclusion: Analysis of reader characteristics and their potential impact on authors

The primary readership of Routledge materials includes academics, librarians, and educators interested in new titles pertaining to LIS. This is a group that eagerly awaits new publications, and is notified through a variety of resources when new topics are published. Routledge is dedicated to the promotion of your publications to a wide, eager audience.

Last updated: March 24, 2021


References

Show 19 footnotes

  1. “About,” Routledge.com, accessed March 24, 2021, http://www.routledge.com/info/about
  2. “About.”
  3. “About.”
  4. “About.”
  5. “Librarians,” Routledge.com, accessed January 30, 2018, https://www.routledge.com/our-customers/librarians/resources-and-guides
  6. “About.”
  7. “Authors,” Routledge.com, accessed March 24, 2021,  https://www.routledge.com/our-customers/authors/why-publish-with-us
  8. “Authors.”
  9. “About.”
  10. “Products,” Taylor & Francis Group, accessed March 24, 2021, https://tandfbis.s3-us-west-2.amazonaws.com/rt-files/AUTHOR/Guidelines/Products+customers+and+readers.pdf
  11. “Home,” Routledge.com, accessed March 24, 2021, https://www.routledge.com/
  12. “About.”
  13. “Contacts,” Routledge.com, accessed January 30, 2018, http://www.routledge.com/contacts/editorial
  14. “Proposal Guidelines,” Taylor & Francis Group, accessed March 24, 2021, https://tandfbis.s3-us-west-2.amazonaws.com/rt-files/AUTHOR/Guidelines/Proposal+guidelines.pdf
  15. “Proposal Guidelines.”
  16. “About.”
  17. “About.”
  18. “Promoting Your Book,” Routledge.com, accessed March 24, 2021, https://www.routledge.com/our-customers/authors/promoting-your-book
  19. “About Taylor & Francis,” Taylor & Francis Group, accessed March 24, 2021, https://taylorandfrancis.com/about/
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Libraries Unlimited

Publisher analysis


About the publisher

Name: Libraries Unlimited

Website: https://products.abc-clio.com/LibrariesUnlimited.aspx

Purpose, objective, or mission: “Libraries Unlimited is committed to supporting the life-long professional development of educators and librarians through every phase of their careers. By librarians, for librarians, Libraries Unlimited believes in cultivating a community where professionals can explore emerging directions and acquire new skills to make your library’s potential truly unlimited.” 1

Target audience: LIS students and professionals.

Owner: ABC-CLIO, LLC. 2

Are published books peer reviewed?  Yes. Libraries Unlimited features an editorial team of ten award winning industry professionals.3

Types of books published: Textbooks, reference works, practical handbooks and professional guides. 4

Medium:  Print and electronic.

Topics covered: Topics are wide ranging—from librarianship philosophy and values to informatics to folklore.

Number of titles published per year: 150 titles were published in 2020, and there are more than 2,000 currently available in both print and electronic formats. 5

About the publisher’s submission guidelines

Location of submission guidelines:  https://www.abc-clio.com/lu-authors/

Types of submissions accepted: Textbooks, reference works, practical handbooks and professional guides.

Submission and review process: 

Before sending your proposal, please email our acquisitions editors to review your ideas. Please provide the following information:

  • Working title
  • Purpose statement: explain the intent of the work, who it is for, and why it is needed
  • Scope statement: describe the work’s specific areas of coverage
  • Objectives: identify the benefits readers will derive from the work
  • Methodology: explain how you will research or compose the work
  • Tentative outline: show how the work will be organized
  • Competition or related works: identify similar titles and how your work will differ
  • Approximate length (in pages or words)
  • Résumé or bio statement: describe why you are qualified to write this book


NOTE:
 Our sample proposal template may help you prepare your materials. Click here to download the Libraries Unlimited proposal memo template.6

Please do not send your proposal to more than one editor. You may send a proposal by email to any of the editors below:

School Library Books
Sharon Coatney, scoatney@abc-clio.com

Public and Academic Library Books
Jessica Gribble, jgribble@abc-clio.com

Digital Publishing and General Inquiries
David Paige, dpaige@abc-clio.com

Libraries Unlimited has a dedicated team of experienced editors with years in the publishing field. An exact review process is unknown, but if your proposal is approved, editors will be with you every step of the way as your proposal becomes a manuscript and, in turn, a book.7

Editorial tone: Professional.

Style guide used: Unknown.

Conclusion: Evaluation of publisher’s potential for LIS authors

Libraries Unlimited may be a good fit for potential authors who have written extensively and have been published before. LU publishes longer works, such as reference books and textbooks, so they may be a good outlet for authors with heftier projects in the works.

 

Audience analysis


About the publisher’s audience

Size (as measured by average number of copies per title published)Libraries Unlimited is a larger publishing house, with over 2,000 titles currently available.8

Audience location and language or cultural considerations: Readers of Libraries Unlimited texts are English speakers, primarily in the United States.

Reader characteristics: Considering the company motto is “For librarians, by librarians”, it can be assumed that readers are LIS students and professionals with a working knowledge in the field. They will interested in any and all subject fields related to LIS.  “Libraries Unlimited’s standing as a publisher in library and information science is unmatched. From our preeminent LIS textbook line, to cutting-edge professional development books for practitioners and classic library reference tools, our books and authors are leaders in the field.” 9

Knowledge of LIS subject matter: Strong.

Conclusion: Analysis of reader characteristics and their potential impact on authors

Readers of Libraries Unlimited texts are looking to learn about cutting edge trends and acquire new skills, so potential authors with relevant new research and book ideas may find a good fit with this publisher.

Last updated: March 1, 2021


References

Show 9 footnotes

  1. “Home,” ABC-CLIO.com, accessed March 1, 2021, https://products.abc-clio.com/LibrariesUnlimited.aspx
  2. “About,” ABC-CLIO.com, accessed March 1, 2021, https://products.abc-clio.com/LibrariesUnlimited/About/AboutLU.aspx
  3. “About.”
  4. “About.”
  5. “Product Search,” ABC-CLIO.com, accessed March 1, 2021, https://products.abc-clio.com/ABC-CLIOCorporate/SearchResults.aspx
  6. “Authors,” ABC-CLIO.com, accessed March 1, 2021, https://www.abc-clio.com/lu-authors/
  7. “Authors.”
  8. “Product Search.”
  9. “Authors.”
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Facet Publishing

 

Publisher analysis


About the publisher

Name: Facet Publishing

Website: http://www.facetpublishing.co.uk/

Purpose, objective, or mission: Facet Publishing is “Facet Publishing, the commercial publishing and bookselling arm of CILIP: the library and information association, is the leading publisher of books for library, information and heritage professionals worldwide.” 1

Target audience: “We publish a range of titles for practitioners, researchers and students with authorship from some of the leading minds in the field.” 2

Owner: CILIP: the Chartered Institute of Library and Information Professionals. 3

Are published books peer reviewed?  “All new book proposals undergo a full single blind peer review process in order to fully evaluate and develop the content we commission.” 4

Types of books published: LIS professional books, textbooks, series and eBooks.

Medium: Print and electronic, though not all titles are available in both formats.

Topics covered: Over thirty LIS subjects are published by Facet, including subject headings such as Archives, e-Learning, Research Data Management, and Copyright, Information Law, and Ethics. 5

Number of titles published per year: According to Facet Publishing’s 2020-2021 Catalogue, they published almost 20 new products in 2020 and will be publishing another 11 in 2021, along with numerous new editions of older works. 6

About the publisher’s submission guidelines

Location of submission guidelines: https://www.facetpublishing.co.uk/page/authors/ 

Types of submissions accepted: “We welcome new book proposals for textbooks, professional books and monographs in LIS, knowledge management, data science, archives, cultural heritage and digital humanities.” 7

Submission and review process: Click HERE to go to the Authors Resources page, where you can download “Book Proposal Form”. You will need to complete the form as completely as possible, including details about the book, intended audience, subject areas, and a biography.  Send completed form to: info@facetpublishing.co.uk

Editorial tone: None listed, but consider that Facet publishes for students and professionals already well versed in the LIS field.

Style guide used: Use the Chicago Manual of Style (CMS), 16th edition, as your primary style guide. http://www.chicagomanualofstyle.org/home.html

Click this link to find style guide information: How to Supply your Book to Facet Publishing

Style tips

  • Abbreviations & Acronyms: spell out the full name at first use, followed by the
    acronym/abbreviation in parentheses. Thereafter, the acronym/abbreviation
    will suffice. Do not begin a sentence with an acronym/abbreviation.
    i.e. and e.g. should not be followed by a comma.
  • Apostrophes: Master’s not Masters.
  • Symbols: Ampersands (&) may be used in company names and are correct in
    some journals but should not be used in running text.
  • Percentages: use the % symbol.
  • Bulleted/Numbered lists: bulleted lists are used for short points and do not
    require punctuation at the end of each line. Ensure the list agrees grammatically
    with the preceding sentence. Consider numbered lists for longer points.
  • Capitalisation: use initial capitals for proper nouns only. It is not necessary to
    capitalise ‘library’ and ‘librarian’ unless a particular library or librarian is referred
    to, e.g. Bodley’s Librarian or The London Library.
  • Quotations: use single quotation marks, with double quotation marks for
    quotations within quotations. Quotations of more than 60 words should start
    on a new line and be indented. Do not alter quotations to house style.
    Reference to appear at the end of the quote in brackets: (Smith, 1998).
  • Numbers: use words for numbers one to ten and figures thereafter.
  • Dates: 9 March 2016; tenth century; 21st century; 1981–5 but 1914–18; 1990s.
  • Punctuation: no punctuation at the end of subheadings, figure captions or
    table captions. No oxford comma before final ‘and’ or ‘or’ in lists.
  • UK ‘s’ spellings: ‘ise’

Bibliographic references (for more information see our Guide to Referencing)

  • Chicago ‘Author Date’ style is preferred. We also accept Harvard style. If you
    wish to use any other style please discuss this with your commissioning editor.
  • Footnotes should not be used. Notes should be collated at book-end for
    monographs and chapter-end for contributed volumes.
  • In-text references: the author’s name, date of publication (and page reference
    if necessary) should be given in the text e.g. (Smith, 1998, 34–8).
  • List of references: references should be organised alphabetically by author’s
    surname at the end of a monograph before the index, or at the end of each
    chapter in a contributed volume. 8

Conclusion: Evaluation of publisher’s potential for LIS authors

Facet publishes across a wide array of LIS topics, making them a publisher to strongly consider no matter what your subject field may be. Potential authors should keep in mind that Facet requests very detailed information from each book proposal, so authors should have a clear idea of their marketability and relevance. Authors should be sure to carefully read the book submission guidelines to ensure that all questions have been addressed.

 

Audience analysis


About the publisher’s readers

Publication circulation: Based in the United Kingdom, but Facet has agents and representatives around the world. “Our business has a long-standing global profile. We market and sell books all over the world and the Facet brand is recognised as the home of quality content for the information professions.” 9

Audience location and language or cultural considerations: Facet is the bookseller for CILIP, a library and science information association in the U.K., though they emphasize that their publications extend into the international LIS world. They have representatives and agents in countries all over the world, making publications available to a world wide audience.

Reader characteristics: Readers of Facet publications are information professionals. Facet’s bestselling publications include titles such as Managing Records: A handbook of principles and practice and Practical Cataloging, so it can be assumed that their readers have more than a casual knowledge of LIS subject matter.

Knowledge of LIS subject matter: Readers are students, academics and professionals with a strong knowledge or strong interest in LIS subject matter.

Conclusion: Analysis of reader characteristics and their potential impact on authors

Facet publishes for an audience in and outside of the United Kingdom. Their works range from LIS textbooks to simple ‘No-nonsense’ guides about topics such as archives and legal issues in Web 2.0, showing that Facet’s readers vary in their knowledge on contemporary LIS topics. This span in readership could make Facet a viable publisher for potential authors across many different subjects.

Last updated: March 1, 2021


References

Show 9 footnotes

  1. “About Us,” FacetPublishing.co.uk, accessed March 1, 2021, https://www.facetpublishing.co.uk/page/about-us/
  2. “About Us.”
  3. “About Us.”
  4. “About Us.”
  5. “Home,” FacetPublishing.co.uk, accessed March 1, 2021, http://www.facetpublishing.co.uk/
  6. “2020-2021 Catalogue,” FacetPublishing.co.uk, accessed March 1, 2021, https://www.facetpublishing.co.uk/resources/pdfs/catalogues/Facet%20Publishing%20catalogue%202021.pdf
  7. “2020-2021 Catalogue.”
  8. “Styling.”, FacetPublishing.co.uk, accessed March 1, 2021, https://www.facetpublishing.co.uk/resources/Author%20Resources/How%20to%20Supply%20your%20Book%20to%20Facet%20Publishing.pdf
  9. “About Us.”
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Library Connect Newsletter

Publication analysis


About the publication

Title: Library Connect Newsletter

ISSN: 1549-37331

Website: http://libraryconnect.elsevier.com/

Purpose, objective, or mission: Per their website, “Library Connect Newsletter covers library and information science best practices, issues, technology and trends. Library Connect is a global program from Elsevier for academic, medical, corporate and government librarians. .”2

Target audience: Academic, medical, corporate and government librarians. 3

Publisher: Elsevier, Inc.4

Peer reviewed? No.5

Type: LIS professional news.6

Medium: Online.7

Content: Topics of interest to librarians, including LIS news, current issues in LIS, best practices, Elsevier news, and thoughts from leaders in the LIS field.8

Frequency of publication: 10 times per year.9

About the publication’s submission guidelines

Location of submission guidelines: http://libraryconnect.elsevier.com/submit-article-abstract

Types of contributions accepted: Interested in your experiences as an academic, corporate, medical or government librarian such as tactical or how-to articles, librarian roles, big ideas or strategies, community news, and how Elsevier products provide solutions.10

Submission and review process: Read the editorial guidelines and if your article fits, then email the editor at libraryconnect@elsevier.com with a short description for review and response.11

Editorial tone: Conversational and professional12

Style guide used: The Library Connect Newsletter evaluates submission based on their content, not form or language, and provides editing support to authors.13

Conclusion: Evaluation of publication’s potential for LIS authors

Library Connect Newsletter is a respected professional publication with a global audience. LIS practitioners, educators, and students are encouraged to submit work or story ideas here particularly for their targeted librarian groups. Editing support is available which makes it an ideal site for new writers.14

 

Audience analysis


About the publication’s readers

Publication circulation: There are more than 50,000 subscribers in 175 countries to Library Connect webinars and the newsletter.15

Audience location and language or cultural considerations: Publisher based in United States, publication has international audience and a review of the past issues finds articles written by information professionals from around the world.16

Reader characteristics: Library Connect Newsletter is read around the globe by academic, special and medical librarians “interested in library and information science best practices, issues, trends and events.” Readers are likely to be professionals in the field of library issues as well as Elsevier advocates.17

Knowledge of LIS subject matter: Readers are likely to be familiar with general library topics and issues. Still, the audience includes all types of librarians, so authors should avoid highly specialized topics and language.18

Conclusion: Analysis of reader characteristics and their potential impact on authors

Authors are advised to submit work of a practical nature, rather than overly scholarly content, as Library Connect Newsletter serves as forum for professional news and discussion.19

Last updated: March 16, 2020


References

Show 19 footnotes

  1.  Library Connect Newsletter, Elsevier, Inc., accessed March 16, 2020, https://libraryconnect.elsevier.com/
  2. Elsevier Inc. (2018). About Library Connect. Library Connect. Retrieved from http://libraryconnect.elsevier.com/about-library-connect
  3. Elsevier Inc. (2018). About Library Connect. Library Connect. Retrieved from http://libraryconnect.elsevier.com/about-library-connect
  4. ProQuest. (2020). Library Connect. Ulrichsweb Global Serials Directory. Retrieved from http://ulrichsweb.serialssolutions.com.libaccess.sjlibrary.org/title/1412889236236/538496
  5. Elsevier Inc. (2020). Editorial Guide. Library Connect. Retrieved from http://libraryconnect.elsevier.com/submit-article-abstract
  6. Elsevier Inc. (2020). About Library Connect. Library Connect. Retrieved from http://libraryconnect.elsevier.com/about-library-connect
  7. ProQuest. (2020). Library Connect. Ulrichsweb Global Serials Directory. Retrieved from http://ulrichsweb.serialssolutions.com.libaccess.sjlibrary.org/title/1412889236236/538496
  8. Elsevier Inc. (2018). About Library Connect. Library Connect. Retrieved from http://libraryconnect.elsevier.com/about-library-connect
  9. ProQuest. (2020). Library Connect. Ulrichsweb Global Serials Directory. Retrieved from http://ulrichsweb.serialssolutions.com.libaccess.sjlibrary.org/title/1412889236236/538496
  10. Elsevier Inc. (2018). Editorial Guide. Library Connect. Retrieved from https://libraryconnect.elsevier.com/editorial-guidelines
  11. Elsevier Inc. (2018). Editorial Guide. Library Connect. Retrieved from https://libraryconnect.elsevier.com/editorial-guidelines
  12. Elsevier Inc. (2018). Library Connect Newsletter – Print Archive. Library Connect. Retrieved from http://libraryconnect.elsevier.com/newsletters
  13. Elsevier Inc. (2018). Editorial Guide. Library Connect. Retrieved from https://libraryconnect.elsevier.com/editorial-guidelines
  14. Elsevier Inc. (2018). Editorial Guide. Library Connect. Retrieved from https://libraryconnect.elsevier.com/editorial-guidelines
  15. Elsevier Inc. (2018). About Library Connect. Library Connect. Retrieved from http://libraryconnect.elsevier.com/about-library-connect
  16. Elsevier Inc. (2018). Library Connect Newsletter – Print Archive. Library Connect. Retrieved from http://libraryconnect.elsevier.com/newsletters
  17. Elsevier Inc. (2018). About Library Connect. Library Connect. Retrieved from http://libraryconnect.elsevier.com/about-library-connect
  18. Elsevier Inc. (2018). About Library Connect. Library Connect. Retrieved from http://libraryconnect.elsevier.com/about-library-connect
  19. Elsevier Inc. (2018). Editorial Guide. Library Connect. Retrieved from https://libraryconnect.elsevier.com/editorial-guidelines
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Marketing Library Services

 

Publication analysis


About the publication

Title: Marketing Library Services

ISSN: 0896-39081

Website: www.MarketingLibraryServices.com

Purpose, objective, or mission: Marketing Library Services (MLS) emerged in 1987 and is the longest-running publication that regularly delivers how-to articles and case studies for marketers in all types of libraries. They’re written by practitioners from around the world and curated by a respected expert who has 25+ years in the field. These detailed, vetted articles deliver more value than the brief ideas and advice offered via social media.2

Target audience: Information professionals in any type of library who need to learn to do better marketing, promotion, and advocacy.3

Publisher: Information Today, Inc.4

Peer reviewed? No.5

Type: LIS trade.6

Medium: Print and online.7

Content: MLS covers strategies and tactics for all marketing-related topics: advocacy, outreach, branding, segmentation, social media, funding initiatives, long-term campaigns, assessment, ROI, partnerships, promotional materials, program publicity, communications, PR, advertising, etc. Subscribers will also benefit from interviews with marketing masters, conference coverage, book reviews, and news.8

Frequency of publication: Six times a year (January/February, March/April, May/June, July/August, September/October, November/December).9

About the publication’s submission guidelines

Location of submission guidelines: The editor of Marketing Library Services, Kathy Dempsey, does not accept blind submissions; instead, it is preferable to email her first (see Editor below) with an article idea, so that she can see if it fits in with upcoming issues, or whether or not something similar has already been published. In a personal correspondence she asserts that if the topic is something useful to Marketing Library Services readership, she will send the author a desired length and deadline. Writers will be sent guidelines, and all graphics (photos, charts, etc.) must be in color and high resolution.10

The site itself says very little about submissions. Editorial communications should be directed to the editor, Kathy Dempsey, at kdempsey@infotoday.com.11

Types of contributions accepted: From a correspondence with the editor: “Marketing Library Services covers a wide range of marketing-related topics, including these: advocacy, outreach, programming, fundraising, event planning, dealing with the media, getting votes for library issues, proving your value, making good promotional materials, community promotion, online promotion, winning related awards, studying demographics for target marketing, innovations, surveys and focus groups, strategic communication, etc. And, of course, true marketing (plans for full campaigns).” Also, “in addition to the case studies, Marketing Library Services carries news, reviews of books and videos, conference coverage, and links to library articles and culture.” 12

Submission and review process: Authors first should send correspondence to Kathy Dempsey stating their idea. Because Marketing Library Services is published often, timely articles are strongly recommended. Also, authors must have been directly involved in the projects they are writing about, and must write in the first person. Ms. Dempsey states that authors’ specific titles do not matter.13

Editorial tone: Marketing Library Services should not be written in third-person or academic tones. The newsletter’s tone is conversational, professional, and should inspire readers. According to the editor, “Articles should be written as if you’€™re sitting down with a colleague and explaining your project over lunch.”14

The editor will correspond with the author about this after the author’s idea has been accepted.15

Style guide used: Associated Press.16

Conclusion: Evaluation of publication’s potential for LIS authors

Marketing Library Services is a very good resource for LIS authors interested in writing on community outreach and marketing of library services. Many topics can fall under this umbrella, so it is important for potential authors to be creative and open in how they frame their content.

 

Audience analysis


About the publication’s readers

Publication circulation: Marketing Library Services has 700 subscribers. Most of these are in North America, but some are in Europe and in other English-speaking countries.17

Audience location and language or cultural considerations: Because the content of the newsletter is in English and about a broad topic (marketing), the geographic location of the newsletter’s readership is assumed to reside across the United States. There are some readers from outside the United States, but because marketing can be culturally specific, those readers are likely already doing the work of cultural translation. English is used entirely throughout Marketing Library Services and, for the most part, readers are American or from Europe.18 Because of this spread, colloquialisms should be avoided (as in most professional writing).

Reader characteristics: According to Kathy Dempsey, the editor, most of the readership is comprised of librarians who market for their organization, while others are managers and directors. She also states that some are professors specializing in marketing. Because Marketing Library Services readership is comprised of professionals directly involved in marketing, it may be safely assumed that jargon specific to marketing is fine. As well, because this is a trade journal, readers will be interested in practical information. Kathy Dempsey states from a personal correspondence that, “MLS is written for a wide horizontal market that covers all types of libraries: public, academic, special (medical, gov’€™t, etc.), corporate, and to a lesser extent, K-12 school. It welcomes article queries from all of these librarians. What they all have in common is the need to promote their services. Many case studies about how one lib accomplished a goal can be used as models to doing similar things in other types of libraries. Articles on projects that have this ability to be widely replicated are especially valuable.”19

Readers of Marketing Library Services work in many types of libraries, so it may be safely assumed that they all value libraries’ continuing prosperity. That said, this does not mean that their values are identical. However, the newsletter’s tone is conversational, not argumentative. Articles written arguing strongly for one thing or another probably will not fit in Marketing Library Services.20

Conclusion: Analysis of reader characteristics and their potential impact on authors

Marketing Library Services is a newsletter informing LIS professionals the best practices and valuable ideas regarding LIS marketing. Professionals reading this newsletter are looking for good ideas and solidly practical plans and instances of good marketing. Marketing Library Services is not a dry tome of theoretical research written in an hermetic tone. Nonetheless, most of the readers are deeply engaged with marketing their organization, and are working professionals whose time and attention is valuable. Writers should consider their readers as interested colleagues who are deeply interested in successful programs and campaigns, and how they may learn from writers’ experiences and implement similar strategies in their own organizations.

Last updated: June 29, 2019


References

Show 20 footnotes

  1. Proquest, “MLS: Marketing Library Services,” Ulrichsweb Global Serials Directory, accessed June 29, 2019, http://ulrichsweb.serialssolutions.com.libaccess.sjlibrary.org/title/1521418800307/153039
  2. Information Today, Inc., 2019, “Marketing Library Services,” http://www.infotoday.com/mls/
  3. Information Today, Inc., “Marketing Library Services.”
  4. ProQuest, Ulrichsweb Global Serials Directory.
  5. ProQuest, Ulrichsweb Global Serials Directory.
  6. ProQuest, Ulrichsweb Global Serials Directory.
  7. Information Today, Inc., “Marketing Library Services.”
  8. Information Today, Inc., “Marketing Library Services.”
  9. Information Today, Inc., “Marketing Library Services.”
  10. Dempsey, K., 27 June 2019, personal communication.
  11. Information Today, Inc., 2019, “Subscription & Editorial Info,” http://www.infotoday.com/mls/mls-subs.shtml
  12. Dempsey, personal communication.
  13. Dempsey, personal communication.
  14. Dempsey, personal communication.
  15. Dempsey, personal communication.
  16. Dempsey, personal communication.
  17. Dempsey, personal communication.
  18. Dempsey, personal communication.
  19. Dempsey, personal communication.
  20. Dempsey, personal communication.

    Knowledge of LIS subject matter: Readers of this newsletter have a high degree of LIS subject matter. Marketing Library Services caters to the LIS profession, so references to library specific trends, ideas, and concepts will be well received and will not require a high degree of explanation. However, because the readership is broadly based across the LIS professional spectrum some terms and knowledge specific to one group may not be appropriate for all readers.[21. Dempsey, personal communication.

Continue Reading

MLAConnect

 

Publication analysis


About the publication

Title: MLAConnect

ISSN: N/A

Website: https://www.mlanet.org/mlanews

Purpose, objective, or mission:MLAConnect is MLA’s online newsletter, featuring the latest resources, professional advice, and association news.” 1

Target audience: Members of the Medical Library Association (MLA).2

Publisher: Medical Library Association (MLA)3

Peer reviewed? No.4

Type: LIS professional newsletter.5

Medium: Online. The print MLA News publication transitioned to the new all-digital format in 2017. 6

Content: Professional notices of importance to the membership, articles of practical matters of interest, letters to the editor, classifieds, etc.7

Frequency of publication: Continuously.8

About the publication’s submission guidelines

Location of submission guidelines: https://www.mlanet.org/p/cm/ld/fid=154

Types of contributions accepted: Submissions must be emailed to the editor. Any timely newsworthy piece that would be of interest to the membership including letters to the editor and reviews of conferences. Authors should take care to avoid content that overlaps with the subject areas of regular column writers listed on the editorial team.9

Submission and review process: Articles no more than 700 words, no more than 5 references allowed. All submissions subject to editing and abridgement. Submissions required 6 weeks in advance of publication.10

Editorial tone: Informational.11

Style guide used: The publication uses its own MLA Style Manual.12

Conclusion: Evaluation of publication’s potential for LIS authors

Writers with expertise in the medical library field and interest in reaching the members of this organization would find this publication a good place to submit work.

 

Audience analysis


About the publication’s readers

Publication circulation: Most articles are restricted to MLA members.13 The most recent media kit places membership at over 3,000.14

Audience location and language or cultural considerations: Most readers are located in the US, but articles should remain culturally neutral in consideration of possible international audiences.15

Reader characteristics: MLA member and readers are generally hoping to connect with colleagues and expand their professional skills and knowledge.16 Readers work in a variety of medical organizations, but share an interest in their association’s mission to promote excellence in health sciences librarianship.17 They will likely have a specific interest in their field, their medical specialty, with less interest in general LIS topics.18

Knowledge of LIS subject matter: Most readers will have a familiarity with LIS subject matter but may not have a MLIS degree.19

Conclusion: Analysis of reader characteristics and their potential impact on authors

Authors considering submitting work to this publication will be best served by reviewing the past issues of the publication and remembering that readers are expecting to learn how to better perform and understand their work. While MLAConnect is not a peer-reviewed journal, readers are articles that represent the forefront of new developments in the field.

Last updated: June 29, 2019


References

Show 19 footnotes

  1. Medical Library Association, “MLA: Publications: MLA Publications,” accessed June 29, 2019, https://www.mlanet.org/p/cm/ld/fid=65
  2. Medical Library Association, “Publications: Submitting Articles for MLAConnect,” accessed June 29, 2019, https://www.mlanet.org/page/submitting-articles-for-mla-news
  3. Medical Library Association, “Publications: Submitting Articles for MLAConnect.”
  4. Medical Library Association, “Publications: Submitting Articles for MLAConnect.”
  5. Medical Library Association, “Publications: Submitting Articles for MLAConnect.”
  6. Medical Library Association, “Publications: Submitting Articles for MLAConnect.”
  7. Medical Library Association, “Publications: Submitting Articles for MLA Connect.”
  8. Medical Library Association, “MLA: MLA News: Latest News,” accessed June 29, 2019, https://www.mlanet.org/p/cm/ld/fid=1138
  9. Medical Library Association. “Publications: Submitting Articles for MLA Connect.”
  10. Medical Library Association. “Publications: Submitting Articles for MLA Connect.”
  11. Medical Library Association. “Publications: Submitting Articles for MLA Connect.”
  12. Medical Library Association, “Publications: MLA Style Manual,” accessed June 29, 2019, https://www.mlanet.org/p/cm/ld/fid=198
  13. Medical Library Association, MLA: MLA News: Latest News.
  14. Medical Library Association, “Advertising and Sponsorships: Advertise in MLA News,” accessed June 29, 2019, https://www.mlanet.org/p/cm/ld/fid=173
  15. Medical Library Association, “MLA: About: International Programs,”  June 29, 2019, https://www.mlanet.org/p/cm/ld/fid=23
  16. Medical Library Association, “MLA: About: MLA Individual. Membership: Connect…Learn…Lead…JOIN!” accessed June 29, 2019, https://www.mlanet.org/join
  17. Medical Library Association,  “About,” accessed June 29, 2019, https://www.mlanet.org/p/cm/ld/fid=21
  18. Medical Library Association. “MLA: MLA News: Latest News.”
  19. Medical Library Association. “MLA: About: MLA Individual. Membership: Connect…Learn…Lead…JOIN!”
Continue Reading

Journal of the American Medical Informatics Association (JAMIA)

About the publication

Title: Journal of the American Medical Informatics Association (JAMIA)

ISSN: 1067-5027 (Print) and 1527-974X (Online)1

Website: https://academic.oup.com/jamia

Purpose, objective, or mission: JAMIA is AMIA’s premier peer-reviewed journal for biomedical and health informatics.”2JAMIA articles describe innovative informatics research and systems that help to advance biomedical science and to promote health.”3

Target audience: “Physicians, informaticians, scientists, nurses and other health care professionals,” as well as academic and medical librarians are among this publication’s target audience.4

Publisher: Oxford University Press5

Peer reviewed? Yes6

Type: Academic / Scholarly7

Medium: Print and online8

Content: “Covering the full spectrum of activities in the field, JAMIA includes informatics articles in the areas of clinical care, clinical research, translational science, implementation science, imaging, education, consumer health, public health, and policy. JAMIA‘s articles describe innovative informatics research and systems that help to advance biomedical science and to promote health.”9

Frequency of publication: Monthly10

About the publication’s submission guidelines

Location of submission guidelines: https://academic.oup.com/jamia/pages/General_Instructions

Types of contributions accepted: The journal accepts research and applications, reviews, brief communications, case reports, perspectives, correspondence, and editorials and highlights.11

Submission and review process: Manuscripts should be double-spaced and accompanied by a title page, abstract, references, acknowledgements, etc. Additionally, authors should submit their manuscripts in Word format to JAMIA’s submission site. As for the review process, authors must provide details of any conflicts of interests, so that the review can “be handled by ones of the other editors.”12

Editorial tone: Scholarly.13

Style guide used: The journal asks authors to use footnotes and format their references according to Medline style.14

Conclusion: Evaluation of publication’s potential for LIS authors

JAMIA is a great publication for LIS authors familiar with informatics, health sciences, etc. It explores topics LIS professionals are familiar with, including social media, the ethics of various information dissemination methods, etc.15 Health informatics professionals, as well as medical librarians with knowledge of these topics will feel right at home with this publication.

 

Audience analysis


About the publication’s readers

Publication circulation: Although exact circulation statistics are unavailable, all members of the American Medical Informatics Association receive a subscription to JAMIA.16 AMIA has over 5,400 members,17 though JAMIA‘s readership is likely higher than this figure, since articles are freely available on JAMIA’s website and PubMed Central.18

Audience location: Because this journal is the official journal of the American Medical Informatics Association,19 it stands to reason that the majority of readers will live in the U.S. At the same time, JAMIA is published by the Oxford University Press in the United Kingdom20 and features articles concerning biomedical data sharing as a whole. Thus, the journal has articles of interest to English-speaking biomedical professionals worldwide.

Reader characteristics: The majority of readers will be healthcare professionals with specialized knowledge of bioinformatics.21

Knowledge of LIS subject matter: Because JAMIA is first and foremost a medical publication within the highly specialized field of bioinformatics, most readers will be more familiar with medical terminology than LIS terminology. Thus, while medical terms can—and should—be used freely, LIS terms should be used sparingly and defined where necessary.

Conclusion: Analysis of reader characteristics and their potential impact on authors

Because the majority of readers will come from highly technical backgrounds, authors should ground their articles in methodical, well-documented research. Additionally, authors should—at the very least—have taken a class in health informatics. Ideally, however, authors will be healthcare professionals (including medical librarians) with extensive knowledge of bioinformatics.

Last updated: April 18, 2018

Show 21 footnotes

  1.  Journal of American Medical Informatics Association, Ulrichsweb Global Serials Directory, accessed April 17, 2018, http://ulrichsweb.serialssolutions.com.libaccess.sjlibrary.org/search/1705920417
  2. “About the Journal,” Oxford University Press, accessed April 18, 2018, https://academic.oup.com/jamia/pages/About
  3.  Journal of American Medical Informatics Association, Ulrichsweb Global Serials Directory, accessed April 18, 2018, http://ulrichsweb.serialssolutions.com.libaccess.sjlibrary.org/title/1524013281789/223132
  4.  Journal of American Medical Informatics Association, Ulrichsweb Global Serials Directory, accessed April 17, 2018, http://ulrichsweb.serialssolutions.com.libaccess.sjlibrary.org/title/1524013281789/223132
  5.  Journal of American Medical Informatics Association, Ulrichsweb Global Serials Directory, accessed April 17, 2018, http://ulrichsweb.serialssolutions.com.libaccess.sjlibrary.org/search/1705920417
  6.  Journal of American Medical Informatics Association, Ulrichsweb Global Serials Directory, accessed April 17, 2018, http://ulrichsweb.serialssolutions.com.libaccess.sjlibrary.org/title/1524013281789/223132
  7.  Journal of American Medical Informatics Association, Ulrichsweb Global Serials Directory, accessed April 17, 2018, http://ulrichsweb.serialssolutions.com.libaccess.sjlibrary.org/title/1524013281789/223132
  8.  Journal of American Medical Informatics Association, Ulrichsweb Global Serials Directory, accessed April 17, 2018, http://ulrichsweb.serialssolutions.com.libaccess.sjlibrary.org/search/1705920417
  9. “About the Journal,” Oxford University Press, accessed April 17, 2018, https://academic.oup.com/jamia/pages/About
  10.  Journal of American Medical Informatics Association, Ulrichsweb Global Serials Directory, accessed April 17, 2018, http://ulrichsweb.serialssolutions.com.libaccess.sjlibrary.org/title/1524013281789/223132
  11. “Instructions to Authors,” Oxford University Press, accessed April 17, 2018, https://academic.oup.com/jamia/pages/General_Instructions
  12. “Instructions to Authors,” Oxford University Press, accessed April 17, 2018, https://academic.oup.com/jamia/pages/General_Instructions
  13. Journal of American Medical Informatics Association, Ulrichsweb Global Serials Directory, accessed April 17, 2018, http://ulrichsweb.serialssolutions.com.libaccess.sjlibrary.org/title/1524013281789/223132
  14.  “Instructions to Authors,” Oxford University Press, accessed April 17, 2018, https://academic.oup.com/jamia/pages/General_Instructions
  15. “Issues,” Oxford University Press, accessed April 18, 2018, https://academic.oup.com/jamia/issue
  16.  Journal of American Medical Informatics Association, Ulrichsweb Global Serials Directory, accessed April 17, 2018, http://ulrichsweb.serialssolutions.com.libaccess.sjlibrary.org/title/1524013281789/223132
  17. “AMIA Membership,” American Medical Informatics Association, accessed April 17, 2018, https://www.amia.org/amia-membership
  18.  Journal of American Medical Informatics Association, Ulrichsweb Global Serials Directory, accessed April 17, 2018, http://ulrichsweb.serialssolutions.com.libaccess.sjlibrary.org/title/1524013281789/223132
  19.  Journal of American Medical Informatics Association, Ulrichsweb Global Serials Directory, accessed April 17, 2018, http://ulrichsweb.serialssolutions.com.libaccess.sjlibrary.org/title/1524013281789/223132
  20.  Journal of American Medical Informatics Association, Ulrichsweb Global Serials Directory, accessed April 17, 2018, http://ulrichsweb.serialssolutions.com.libaccess.sjlibrary.org/title/1524013281789/223132
  21. Journal of American Medical Informatics Association, Ulrichsweb Global Serials Directory, accessed April 17, 2018, http://ulrichsweb.serialssolutions.com.libaccess.sjlibrary.org/title/1524013281789/223132
Continue Reading

Journal of eScience Librarianship (JeSLIB)

About the publication

Title: Journal of eScience Librarianship (JeSLIB)

ISSN: 2161-39741

Website: https://escholarship.umassmed.edu/jeslib/

Purpose, objective, or mission: “The Journal of eScience Librarianship (JeSLIB) is an open access, peer-reviewed journal advancing the theory and practice of librarianship focusing on services related to data-driven research in science, technology, engineering, math, social sciences, medicine, and public health.”2

Target audience: JeSLIB is geared towards librarians and other LIS professionals interested in eScience.3

Publisher: University of Massachusetts Medical School4

Medium: Online5

Peer reviewed: Yes6

Content: JeSLIB explores the many roles of librarians in supporting eScience and welcomes articles by contributors from all areas of the globe related to education, outreach, collaborations, policy, tools, and best practices. Submissions covering both theoretical and practical applications are welcomed.

General topics of interest may include but are not limited to:

  • Research data management
  • Librarians embedded on research teams
  • Data services, including policy development
  • Data curation
  • Data sharing and re-use
  • Data management plans
  • Data preservation
  • Metadata and discoverability
  • Institutional and discipline-specific repositories
  • Impact of governmental or institutional policies
  • Open data, open science and open access
  • Data literacy and data education
  • Data citation
  • Tracking impact of research data, metrics
  • Big data
  • Visualization”7

Type: Academic / Scholarly8

Frequency of publication: Once or twice a year9

About the publication’s submission guidelines

Location of submission guidelines: https://escholarship.umassmed.edu/jeslib/styleguide.html

Types of contributions accepted: 

  • “Full-Length Paper
  • eScience in Action
  • Letter to the Editor
  • Review
  • Video Article
  • Commentary”10

Submission and review process: As is standard, the journal only accepts original, unpublished manuscripts which aren’t currently under review elsewhere.11 After reviewing the submission guidelines, authors must follow the directions to submit their manuscripts at this link.

The journal uses a double-blind peer review process, which typically takes six to eight weeks to complete.12

Editorial tone: The tone is described as “academic / scholarly”13 and “clear and concise.”14

Style guide used: The journal asks authors to use the 16th edition of The Chicago Manual of Style.15

Conclusion: Evaluation of publication’s potential for LIS authors

JeSLIB is an excellent publication for LIS authors interested in tackling scientific issues through the lens of an LIS perspective. Additionally, due to its open access policy, JeSLIB authors have the potential to share their research with readers worldwide. Thirdly, the journal is indexed in the prestigious PubMed database.16 All in all, JeSLIB is a very prestigious publication for qualified LIS authors.

 

Audience analysis


About the publication’s readers

Publication circulation: The journal is freely available to readers online (no subscription required), and its articles have been downloaded over 100,000 times.17

Audience location: Although the journal is published in English, readers hail from a wide variety of countries all over the world.18

Reader characteristics: The majority of readers will be LIS professionals and/or professionals “in science, technology, engineering, math, social sciences, medicine, and public health.”19

Knowledge of LIS subject matter: On account of JeSLIB‘s often specialized subject matter (e.g., metadata, data visualization, etc.),20 it’s safe to assume that most readers will have extensive knowledge of LIS subject matter.

Conclusion: Analysis of reader characteristics and their potential impact on authors

Ideally, authors will have experience in at least one of the aforementioned scientific fields. Readers will expect authors to thoroughly explain their findings in the interest of the scientific integrity. Many readers will also expect authors to have professional experience in a scientific field, such as an academic degree and/or job experience. Finally, readers will expect all articles to be discussed in relation to LIS subject matter, in keeping with the journal’s purpose.

Last updated: April 18, 2018

Show 20 footnotes

  1.  Journal of eScience Librarianship, Ulrichsweb Global Serials Directory, accessed April 16, 2018, http://ulrichsweb.serialssolutions.com.libaccess.sjlibrary.org/title/1523929047311/738557
  2. “Aims and Scope,” University of Massachusetts Medical School, accessed April 16, 2018, https://escholarship.umassmed.edu/jeslib/about.html#aims
  3.  “Aims and Scope,” University of Massachusetts Medical School, accessed April 18, 2018, https://escholarship.umassmed.edu/jeslib/about.html#aims
  4.  Journal of eScience Librarianship, Ulrichsweb Global Serials Directory, accessed April 16, 2018, http://ulrichsweb.serialssolutions.com.libaccess.sjlibrary.org/title/1523929047311/738557
  5.  Journal of eScience Librarianship, Ulrichsweb Global Serials Directory, accessed April 16, 2018, http://ulrichsweb.serialssolutions.com.libaccess.sjlibrary.org/title/1523929047311/738557
  6.  Journal of eScience Librarianship, Ulrichsweb Global Serials Directory, accessed April 16, 2018, http://ulrichsweb.serialssolutions.com.libaccess.sjlibrary.org/title/1523929047311/738557
  7.  “Aims and Scope,” University of Massachusetts Medical School, accessed April 18, 2018, https://escholarship.umassmed.edu/jeslib/about.html#aims
  8.  Journal of eScience Librarianship, Ulrichsweb Global Serials Directory, accessed April 16, 2018, http://ulrichsweb.serialssolutions.com.libaccess.sjlibrary.org/title/1523929047311/738557
  9. “Publication Frequency,” University of Massachusetts Medical School, accessed April 16, 2018, https://escholarship.umassmed.edu/jeslib/about.html#pubfrequency
  10. “Article Types,” University of Massachusetts Medical School, accessed April 18, 2018, https://escholarship.umassmed.edu/jeslib/about.html
  11. “Article Submission Agreement for Journal of eScience Librarianship,” University of Massachusetts Medical School, accessed April 18, 2018, https://escholarship.umassmed.edu/cgi/submit.cgi
  12. “Guidelines for Journal of eScience Librarianship Authors,” University of Massachusetts Medical School, accessed April 18, 2018, https://escholarship.umassmed.edu/jeslib/styleguide.html
  13.  Journal of eScience Librarianship, Ulrichsweb Global Serials Directory, accessed April 16, 2018, http://ulrichsweb.serialssolutions.com.libaccess.sjlibrary.org/title/1523929047311/738557
  14. “Guidelines for Journal of eScience Librarianship Authors,” University of Massachusetts Medical School, accessed April 18, 2018, https://escholarship.umassmed.edu/jeslib/styleguide.html
  15. “Guidelines for Journal of eScience Librarianship Authors,” University of Massachusetts Medical School, accessed April 18, 2018, https://escholarship.umassmed.edu/jeslib/styleguide.html
  16.  Journal of eScience Librarianship, Ulrichsweb Global Serials Directory, accessed April 18, 2018, http://ulrichsweb.serialssolutions.com.libaccess.sjlibrary.org/title/1523929047311/738557
  17.  Journal of eScience Librarianship, University of Massachusetts Medical School, accessed April 18, 2018, https://escholarship.umassmed.edu/jeslib/
  18.  Journal of eScience Librarianship, University of Massachusetts Medical School, accessed April 18, 2018, https://escholarship.umassmed.edu/jeslib/
  19.  “Aims and Scope,” University of Massachusetts Medical School, accessed April 16, 2018, https://escholarship.umassmed.edu/jeslib/about.html#aims
  20.  “Aims and Scope,” University of Massachusetts Medical School, accessed April 16, 2018, https://escholarship.umassmed.edu/jeslib/about.html#aims
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Journal of the Medical Library Association (JMLA)

 

Publication analysis


About the publication

Title: Journal of the Medical Library Association (JMLA)

ISSN: 1536-5050 (Print)1 and 1558-9439 (Online)2

Website: http://jmla.mlanet.org/ojs/jmla

Purpose, objective, or mission: According to the journal’€™s website: “The Journal of the Medical Library Association (JMLA) is an international, peer-reviewed specialty journal that aims to advance the practice and research knowledgebase of health sciences librarianship.”3

Target audience: Instructors, practitioners, and students interested in the practice and research aspects of health sciences librarianship.4

Publisher: University Library System / University of Pittsburgh.5

Peer reviewed? Yes.6

Type: LIS scholarly.7

Medium: Print and online.8

Content: This journal covers a variety of topics pertaining to health sciences librarianship, including information literacy, the information behaviors of cancer survivors, library instruction in medical education, evidence-based practice, etc.9

Frequency of publication: Quarterly.10

About the publication’s submission guidelines

Location of submission guidelines: 

http://jmla.mlanet.org/ojs/jmla/about/submissions#authorGuidelines

Types of contributions accepted: The journal accepts original submissions in a variety of categories, including original investigations, case studies, systematic reviews, obituaries, commentaries, and letters to the editor.11

Submission and review process: Each category has different requirements or guidelines for authors to follow concerning length and format, among other criteria. For example, an original investigation should be a maximum of 5,000 words and contain the following sections: an abstract (which is a maximum of 250 words), introduction, methods, results, and discussion.12

JMLA uses a double-blind peer review process, which takes up to eight weeks from the time of submission.13

Editorial tone: Scholarly.14

Style guide used: The journal uses several style guides, including the International Committee of Medical Journal Editors’ Recommendations for the Conduct, Reporting, Editing, and Publication of Scholarly Work in Medical Journals; the Medical Library Association (MLA) Style Manual;Citing Medicine: The NLM Style Guide for Authors, Editors, and Publishers, 2nd edition; the latest edition of the Chicago Manual of Style; and the latest edition of Merriam-Webster’s Collegiate Dictionary.15

Conclusion: Evaluation of publication’s potential for LIS authors

The JMLA is arguably the premier medical librarianship journal. Additionally, the organization for which it is named dates back to 1898 and “is the second oldest special library association in the United States.”16 Authors looking to establish themselves in the field of health sciences librarianship should seriously consider submitting to the JMLA.

Audience analysis


About the publication’s readers

Publication circulation: Although exact circulation numbers are unavailable, the Medical Library Association “currently has more than 4,000 health sciences information professional members and partners worldwide.”17

Audience location and language or cultural considerations: International,18 although the journal is based in the U.S. and is published in English.19

Reader characteristics: Most readers are likely to be members of the Medical Library Association (MLA) and thus, are professionals or students within the medical librarianship field. At the very least, readers are interested in medical librarianship and will expect articles that are up-to-date with the latest advancements in the field.20

Knowledge of LIS subject matter: Readers of the journal will likely have a background in LIS with specific knowledge within the medical LIS field.21

Conclusion: Analysis of reader characteristics and their potential impact on authors

The audience for this publication is interested in original, cutting-edge research pertinent to the specialized field of medical librarianship. Additionally, readers will expects articles which are technical in nature and scholarly in tone. Thus, authors should possess specialized technical knowledge of medical librarianship and ideally, have professional experience within this field.

Last updated: February 16, 2018


References

Show 21 footnotes

  1. Journal of the Medical Library Association, Ulrichsweb Global Serials Directory, accessed February 16, 2018, http://ulrichsweb.serialssolutions.com.libaccess.sjlibrary.org/title/1404782616098/49383
  2.  Journal of the Medical Library Association, University Library System / University of Pittsburgh, accessed February 16, 2018, http://jmla.mlanet.org/ojs/jmla
  3. “Focus and Scope,” University Library System / University of Pittsburgh, accessed February 16, 2018, http://jmla.mlanet.org/ojs/jmla/about/editorialPolicies#focusAndScope
  4. “Focus and Scope,” University Library System / University of Pittsburgh, accessed February 16, 2018, http://jmla.mlanet.org/ojs/jmla/about/editorialPolicies#focusAndScope
  5. Journal of the Medical Library Association, Ulrichsweb Global Serials Directory, accessed February 16, 2018, http://ulrichsweb.serialssolutions.com.libaccess.sjlibrary.org/title/1404782616098/49383
  6. Journal of the Medical Library Association, Ulrichsweb Global Serials Directory, accessed February 16, 2018, http://ulrichsweb.serialssolutions.com.libaccess.sjlibrary.org/title/1404782616098/49383
  7. Journal of the Medical Library Association, Ulrichsweb Global Serials Directory, accessed February 16, 2018, http://ulrichsweb.serialssolutions.com.libaccess.sjlibrary.org/title/1404782616098/49383
  8. Journal of the Medical Library Association, Ulrichsweb Global Serials Directory, accessed February 16, 2018, http://ulrichsweb.serialssolutions.com.libaccess.sjlibrary.org/title/1404782616098/49383
  9. Journal of the Medical Library Association, University Library System / University of Pittsburgh, accessed February 16, 2018, http://jmla.mlanet.org/ojs/jmla
  10. Journal of the Medical Library Association, Ulrichsweb Global Serials Directory, accessed February 16, 2018, http://ulrichsweb.serialssolutions.com.libaccess.sjlibrary.org/title/1404782616098/49383
  11. “Author Guidelines,” University Library System / University of Pittsburgh, accessed February 16, 2018, http://jmla.mlanet.org/ojs/jmla/about/submissions#authorGuidelines
  12. “Author Guidelines,” University Library System / University of Pittsburgh, accessed February 16, 2018, http://jmla.mlanet.org/ojs/jmla/about/submissions#authorGuidelines
  13. “Peer Review Process,” University Library System / University of Pittsburgh, accessed February 16, 2018, http://jmla.mlanet.org/ojs/jmla/about/editorialPolicies#peerReviewProcess
  14. Journal of the Medical Library Association, Ulrichsweb Global Serials Directory, accessed February 16, 2018, http://ulrichsweb.serialssolutions.com.libaccess.sjlibrary.org/title/1404782616098/49383
  15.  “Author Guidelines,” University Library System / University of Pittsburgh, accessed February 16, 2018, http://jmla.mlanet.org/ojs/jmla/about/submissions#authorGuidelines
  16. “Medical Library Association Archives 1898-2002,” U.S. National Library of Medicine, accessed February 16, 2018, https://oculus.nlm.nih.gov/cgi/f/findaid/findaid-idx?c=nlmfindaid;idno=mla
  17. “Medical Library Association,” American Psychological Association, accessed February 16, 2018, http://www.apa.org/pubs/databases/news/2011/08/medical-library-association.aspx
  18. “Focus and Scope,” University Library System / University of Pittsburgh, accessed February 16, 2018, http://jmla.mlanet.org/ojs/jmla/about/editorialPolicies#focusAndScope
  19.  Journal of the Medical Library Association, Ulrichsweb Global Serials Directory, accessed February 16, 2018, http://ulrichsweb.serialssolutions.com.libaccess.sjlibrary.org/title/1404782616098/49383
  20.  “Focus and Scope,” University Library System / University of Pittsburgh, accessed February 16, 2018, http://jmla.mlanet.org/ojs/jmla/about/editorialPolicies#focusAndScope
  21. “Focus and Scope,” University Library System / University of Pittsburgh, accessed February 16, 2018, http://jmla.mlanet.org/ojs/jmla/about/editorialPolicies#focusAndScope
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Journal of the Canadian Health Libraries Association (JCHLA/JABSC)

 

Publication analysis


About the publication

Title: Journal of the Canadian Health Libraries Association (JCHLA) / Journal de l’Association des bibliothèques de la santé du Canada (JABSC)

ISSN: 1708-68921

Website: https://journals.library.ualberta.ca/jchla/index.php/jchla (French language edition is at the same link; click on the drop-down menu under “Language”)

Purpose, objective, or mission: “The purpose of the journal is to provide a forum for librarians and other information professionals to share research and information related to health sciences librarianship.”2

Target audience: Canadian information professionals involved with health libraries.3

Publisher: Canadian Health Libraries Association4

Peer reviewed? Yes.5

Type: LIS scholarly.6

Medium: Online.7

Content: The journal covers a wide variety of topics relevant to Canadian health science libraries including, but not limited to, distance services, databases, electronic medical records, healthcare reform, health literacy, grants, and many more.8

Frequency of publication: Three times per year.9

About the publication’s submission guidelines

Location of submission guidelines: https://journals.library.ualberta.ca/jchla/index.php/jchla/about/submissions#authorGuidelines

Types of contributions accepted: Publishes research articles and program descriptions (peer-reviewed), as well as reviews, opinion pieces, and columns (non-peer-reviewed).10

Submission and review process: Authors must first create an account with the journal’s website before submitting a manuscript.11 The journal does not accept previously published submissions or simultaneous submissions. Additional, the journal asks that all manuscripts be submitted in Microsoft Word format with 12-point font and italics instead of underlining. Additionally, authors should provide URLs where available. Next, all tables, figures, and illustrations should be placed at the end of the manuscript. Lastly, if submitting a research article or program description, authors need to follow the instructions for ensuring a blind review.12

As for the review process, two peer reviewers are assigned to research articles and program descriptions. These reviewers provide feedback to the author within two to three weeks of the original submission date. Feedback focuses on originality, how up-to-date the topic is, writing quality, the suitability of the methods and analysis sections, and the accuracy of the article as a whole.13

Editorial tone: Formal and scholarly.14

Style guide used: National Library of Medicine’s Citing Medicine.15

Conclusion: Evaluation of publication’s potential for LIS authors

Researchers interested in establishing themselves in the LIS field of Canadian health libraries should seriously consider submitting to this publication. Additionally, information professionals working for health libraries in general should give this publication a second look, as there is no mention of authors being exclusively Canadian or practicing in Canada. (The only exception is the JCHLA membership requirement for the Student Paper Prize, which is detailed below.) The publication accepts submissions in either English or French, but the editors will not provide translations.16

The journal offers an annual competition, the JCHLA/JABSC Student Paper Prize. Students must be “currently enrolled in accredited master’s programs in library science or library technician programs.”17 Additionally, the prize “is awarded annually to the library student who submits the best unpublished paper on health sciences librarianship to the competition. Research papers, program descriptions and review articles are eligible for the prize.”18 The winning paper is published in the journal, and the winner receives a certificate, free membership in the Canadian Health Libraries Association, and free registration to the CHLA/ABSC conference.19

 

Audience analysis


About the publication’s readers

Publication circulation: Circulation numbers are not available. However, it is safe to say that the journal is read by the 250 members of the Canadian Health Libraries Association / Association des bibliothèques de la santé du Canada.20 Additionally, the journal is also freely accessible online.21

Audience location and language or cultural considerations: Canada22 The publication is bilingual and accepts submissions in either English or French; however, authors outside of Canada need to write using Canadian English, being aware of spelling variations. Also, authors should take steps to ensure their submissions are relevant specifically to information professionals working in Canadian health libraries.23

Reader characteristics: It can safely be assumed that the majority of this publication’s readers are employed in health sciences libraries, interested in accurate health services information, and comfortable with the technology used to support health library services. Readers, given the specific focus of this publication, would have limited interest in general LIS topics or LIS issues relevant only to readers in the United States.

Knowledge of LIS subject matter:

Readers are likely familiar with the various library databases referenced throughout the journal (LISA, LISTA, PubMed, etc.), Web 2.0 concepts and how they pertain to health sciences libraries, etc. Furthermore, most readers likely possess a graduate or post-graduate degree in library science.

Conclusion: Analysis of reader characteristics and their potential impact on authors

As professional librarians working in health libraries, readers of this journal will expect to find well-researched, informative articles on the latest trends in health libraries. As a Canadian publication, readers will expect authors to demonstrate understanding of the Canadian workplace culture and knowledge of the government’s role in their work. Non-Canadian authors interested in submitting articles to this publication should thoroughly read the author guidelines to ensure they understand the expectations of the journal’s editors and readers.

Last updated: February 8, 2018


References

Show 23 footnotes

  1. “The Journal of the Canadian Health Libraries Association,” University of Saskatchewan, accessed February 8, 2018, https://library.usask.ca/ejournals/view.php?id=111089815741000
  2.  Journal of the Canadian Health Libraries Association / Journal de l’Association des bibliothèques de la santé du Canada, University of Alberta Libraries, accessed February 8, 2018, https://journals.library.ualberta.ca/jchla/index.php/jchla/index
  3. Journal of the Canadian Health Libraries Association / Journal de l’Association des bibliothèques de la santé du Canada, University of Alberta Libraries, accessed February 8, 2018, https://journals.library.ualberta.ca/jchla/index.php/jchla/index
  4.  Journal of the Canadian Health Libraries Association, Ulrichsweb Global Serials Directory, accessed February 8, 2018, http://ulrichsweb.serialssolutions.com.libaccess.sjlibrary.org/title/1404849046132/530077
  5. Journal of the Canadian Health Libraries Association, Ulrichsweb Global Serials Directory, accessed February 8, 2018, http://ulrichsweb.serialssolutions.com.libaccess.sjlibrary.org/title/1404849046132/530077
  6. Journal of the Canadian Health Libraries Association, Ulrichsweb Global Serials Directory, accessed February 8, 2018, http://ulrichsweb.serialssolutions.com.libaccess.sjlibrary.org/title/1404849046132/530077
  7. Journal of the Canadian Health Libraries Association, Ulrichsweb Global Serials Directory, accessed February 8, 2018, http://ulrichsweb.serialssolutions.com.libaccess.sjlibrary.org/title/1404849046132/530077
  8. “Author Guidelines,” University of Alberta Libraries, accessed February 8, 2018, https://journals.library.ualberta.ca/jchla/index.php/jchla/about/submissions#authorGuidelines
  9. “Archives,” University of Alberta Libraries, accessed February 8, 2018, https://journals.library.ualberta.ca/jchla/index.php/jchla/issue/archive
  10. “Author Guidelines,” University of Alberta Libraries, accessed February 8, 2018, https://journals.library.ualberta.ca/jchla/index.php/jchla/about/submissions#authorGuidelines
  11. “Online Submissions,” University of Alberta Libraries, accessed February 8, 2018, https://journals.library.ualberta.ca/jchla/index.php/jchla/about/submissions#onlineSubmissions
  12. “Submission Preparation Checklist,” University of Alberta Libraries, accessed February 8, 2018, https://journals.library.ualberta.ca/jchla/index.php/jchla/about/submissions#submissionpreparationchecklist
  13. “Peer Review Process,” University of Alberta Libraries, accessed February 8, 2018, https://journals.library.ualberta.ca/jchla/index.php/jchla/about/editorialPolicies#peerReviewProcess
  14. Journal of the Canadian Health Libraries Association, Ulrichsweb Global Serials Directory, accessed February 8, 2018, http://ulrichsweb.serialssolutions.com.libaccess.sjlibrary.org/title/1404849046132/530077
  15. “Author Guidelines,” University of Alberta Libraries, accessed February 8, 2018, https://journals.library.ualberta.ca/jchla/index.php/jchla/about/submissions#authorGuidelines
  16.  “Author Guidelines,” University of Alberta Libraries, accessed February 8, 2018, https://journals.library.ualberta.ca/jchla/index.php/jchla/about/submissions#authorGuidelines
  17. “JCHLA/JABSC Student Paper Prize,” University of Alberta Libraries, accessed February 8, 2018, https://chla-absc.ca/jchla_jabsc_student_paper_priz.php
  18. “JCHLA/JABSC Student Paper Prize,” University of Alberta Libraries, accessed February 8, 2018, https://chla-absc.ca/jchla_jabsc_student_paper_priz.php
  19. “JCHLA/JABSC Student Paper Prize,” University of Alberta Libraries, accessed February 8, 2018, https://chla-absc.ca/jchla_jabsc_student_paper_priz.php
  20. “Welcome to CHLA/ABSC,” Canadian Health Libraries Association, accessed February 8, 2018, https://www.chla-absc.ca/
  21. “Open Access Policy,” University of Alberta Libraries, accessed February 8, 2018, https://journals.library.ualberta.ca/jchla/index.php/jchla/about/editorialPolicies#openAccessPolicy
  22.  Journal of the Canadian Health Libraries Association, Ulrichsweb Global Serials Directory, accessed February 8, 2018, http://ulrichsweb.serialssolutions.com.libaccess.sjlibrary.org/title/1404849046132/530077
  23. “Author Guidelines,” University of Alberta Libraries, accessed February 8, 2018, https://journals.library.ualberta.ca/jchla/index.php/jchla/about/submissions#authorGuidelines
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