Monterey County Weekly

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Publication analysis

About the publication

Title: Monterey County Weekly



Purpose, objective, or mission: “The mission is to inspire independent thinking and conscious action, etc. […] As the largest circulation newspaper in one of the most spectacular counties in America, Monterey County Weekly has long been recognized for its thoughtful, provocative and engaging coverage of news, arts and entertainment.”1

Target audience: Local residents of Monterey County and the Central Coast of California.2

Publisher: Milestone Communications.3

Peer reviewed? No.4

Type: Civilian, alternative newsweekly.5

Medium: Print and online. 6

Content: Local news, opinion articles, entertainment and events, food, culture, and more.7

Frequency of publication: Weekly.8

About the publication’s submission guidelines

Location of submission guidelines: Submission guidelines are found under the FAQ’s here,

Types of contributions accepted: Letters to the editor, story ideas, and local events listings.

Submission and review process: Letters to the editor: Events: and per their website, “We welcome story ideas. You can email tips or ideas to, fax us at 831-394-2909 or mail us at Monterey County Weekly c/o Editor, 668 Williams Ave., Seaside, CA 93955. If the story requires follow up, please be sure to include contact information.9

Editorial tone: Casual, hip, alternative, informed, liberal.10

Style guide used: None noted.

Conclusion: Evaluation of publication’s potential for LIS authors

If you are familiar with local library news or literary events, you have a good chance of getting published. The Monterey County Weekly often seeks talented writers who can support a liberal view and investigate news carefully. Library issues are not often covered, but there is a literary scene here and it deserves coverage as related to libraries.


Audience analysis

About the publication’s readers

Publication circulation: The print magazine has over 90,640 readers a week, while the website receives 65,000 unique visitors per month.11

Audience location and language or cultural considerations: Northern Monterey County to southern Monterey County, possibly into Santa Cruz.12 The language is primarily English, but there is a large population of Spanish speakers in this area.

Reader characteristics:  According to the media kit, 55% of readers are women and 68% are college educated, with a median age of 43. The median household income is $89,500. 13 Alternative newsweekly readers are often critical of government and the “establishment.” They support local causes and social issues. They would likely be strong supporters of libraries and freedom of speech and expression.

Knowledge of LIS subject matter: Audience is generally well educated14, familiar with public libraries but not familiar with LIS jargon.

Conclusion: Analysis of reader characteristics and their potential impact on authors

Readers of this publication will likely be interested in library causes and library events. Opinion pieces involving local libraries and advocacy would do well. This is also a good forum to advertise library events and happenings within the community.

Last updated: September 30, 2018


Show 14 footnotes

  1. “About Us,”, accessed October 14, 2016,
  2. About Us.”
  3. “Monterey County Now,”, accessed October 14, 2016,
  4. About Us.”
  5. About Us.”
  6. About Us.”
  7. “Monterey County Weekly,”, accessed September 30, 2018,
  8. About Us.”
  9. “Frequently Asked Questions,”, accessed September 30, 2018,
  10. About Us.”
  11. About Us.”
  12. About Us.”
  13. “Media Kit,”, accessed September 30, 2018,
  14. Media Kit.”
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