Wiki Tags Archives: Management and leadership

Society of American Archivists (SAA)

Publisher analysis

About the publisher

Name: Society of American Archivists


Purpose, objective, or mission: “Founded in 1936, the Society of American Archivists is North America’s oldest and largest national professional association dedicated to the needs and interests of archives and archivists.” 1

Their Mission Statement is “SAA is a vital community that promotes the value and diversity of archives and archivists and serves as the preeminent resource for the profession.” 2

Their Vision Statement is “The Society of American Archivists empowers archivists to achieve professional excellence and foster innovation to ensure the identification, preservation, understanding, and use of records of enduring value.” 3

“The goal of the SAA book publishing program is to provide print and digital resources that serve the needs of members and the archives profession, are of consistently high quality, fill gaps in the professional literature (rather than duplicate existing resources), and
nurture new and veteran voices.”4

Target audience: Students and professional archivists in North America.

Owner: Society of American Archivists. 5

Are published books peer reviewed? Yes. 6

Types of books published: Guides and guidelines, reference books, book series, essay collections.

Medium: Print and digital.

Topics covered: Trends in archiving practices, ethics, case studies, contemporary issues pertaining to archives, archivists, and allied professions.

Number of titles published per year: An exact number is unknown, but SAA has published over 150 books since the 1970s.7

About the publisher’s submission guidelines

Location of submission guidelines:

Types of submissions accepted: Book prospectus

Submission and review process: “To begin the process of producing a new publication, author(s) submit a prospectus to the Publications Editor, addressing the following:

  • the theme, purpose and scope of the publication;
  • the estimated format and length of the publication;
  • whether the topic and approach are better suited to print or online format
  • an annotated outline or table of contents;
  • the intended audience and the potential market;
  • the prospective value to the archival profession;
  • the relationship of the proposed publication to the literature in the field;
  • the possibility of co-sponsorship with another organization;
  • the possibility of outside financial support;
  • graphics and illustrations the publication might use;
  • co-authors or contributors in the case of an edited work; and
  • the anticipated schedule for preparation of the publication.” 8

“Proposers should be advised that they will be asked to submit a writing sample of 10–15 pages, in a style reflecting the audience and tone of the proposed publication. The editor can provide more specific advice as proposals are developed.” 9

“The Publications Editor reviews the prospectus and sends it to the Publications Board, Director of Publishing and, if necessary, subject specialists. Depending on the author’s writing experience, two or more sample chapters and a detailed table of contents may be requested.” 10

Editorial tone: Professional.

Style guide used: The Chicago Manual of Style.11

Conclusion: Evaluation of publisher’s potential for LIS authors

This publisher states in it’s goals that they wish to “nurture new and veteran voices” 12 so there is potential for LIS authors across a broad spectrum of experience to be selected for publishing. This publisher is interested in works that speak to the needs of the archival profession, that align with strategic goals and core organizational values of SAA, and that are not already heavily represented in their current publications catalogs (unless new perspective is found).

Publishing with SAA focuses primarily on the archiving field, so it may not be an appropriate avenue for all LIS authors. However, there is some crossover in resources and initiatives with allied professions (libraries, museums, and historians). For example, SAA publishes a few books that have broader audiences (i.e. Exhibits in Archives and Special Collections Libraries and Archives in Libraries: What Librarians and Archivists Need to Know to Work Together). They occasionally partner with other allied professional associations to develop resources, such as the American Library Association.

Audience analysis

About the publisher’s audience

Size: SAA has 6,200 members.13

Audience location and language or cultural considerations: SAA primarily serves archivists and students within North America.

Reader characteristics: Readers of SAA publications are archivist students or professionals with a working knowledge in the field. Currently featured titles on their online store, including A Matter of Facts: The Value of Evidence in an Information Age, and Engagement in the Digital Era,  indicate that many newly published SAA releases discuss contemporary issues in the field. 14

Knowledge of LIS subject matter: Readers will have spectrum of experience and knowledge primarily in the field of archives. Readers may have less knowledge on other general LIS subject matter than readers of other LIS book publishers in the field.

Conclusion: Analysis of reader characteristics and their potential impact on authors

SAA’s website states that their publications are “largely driven by members. Members write articles, chapters and books which are then vetted by members on the Editorial Board and Publications Board, who strive to maintain SAA’s commitment to furthering best practices in the field.” 15 Potential authors can expect their publications to be read by professionals, and experts, in the field.

Last updated: April 25, 2021


Show 15 footnotes

  1. “Who We Are,”, accessed April 25, 2021,
  2. “Who We Are.”
  3. “Who We Are.”
  4. “Guidelines for Book Proposals,”, accessed April 25, 2021,
  5. “Who We Are.”
  6. “Book Publishing,”, accessed April 25, 2021,
  7. “Book Publishing.”
  8. “Guidelines for Book Proposals.”
  9. “Guidelines for Book Proposals.”
  10. “Guidelines for Book Proposals.”
  11. “Guidelines for Manuscript Submissions,”, accessed March 2, 2018,
  12. “Guidelines for Book Proposals.”
  13. “Who We Are.”
  14. “Online Store,”, accessed April 25, 2021,
  15. “Publications,”, accessed February 27, 2018,
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Rowman & Littlefield

Publisher analysis

About the publisher

Name: Rowman & Littlefield


Purpose, objective, or mission: “Rowman & Littlefield is a leading independent publisher, with strengths in: Academic Publishing in the Humanities and Social Sciences, Publishing Government and Official Data, and Educational Publishing.” 1

Its range of subject areas include library and information services, linguistics, communication, education, psychology, sociology, among others. 2.

Target audience: Scholars, Instructors, and Professionals

Owner: Rowman & Littlefield Publishing Group is an independent publishing group. 3 which also owns one of the largest book distributors in the United States, National Book Network (NBN). 4  The publishing group encompasses several imprints, including Lexington Books (specialized and scholarly research), and trade imprints such as Rowman & Littlefield Trade, AltaMira Press, Scarecrow Press and Sheed & Ward.

Are published books peer reviewed? Yes. Authors are asked to provide a list of four to seven potential peer reviewers when submitting a book proposal. 5

Types of books published: LIS-specific books run the gamut from primers and practical guides to both introductory and advanced textbooks.6

Medium: Titles are published simultaneously in print and e-book editions.7 Many books are supplemented with multimedia content.8

Topics covered: A range of disciplines across humanities and social sciences, government data, and education.9 LIS-specific topics cover management, archival studies, cataloging and classification, collection development, information technology, literacy instruction, and school librarianship. LIS series include The Practical Guides for Librarians, Library Technology Essentials, and Innovative Practices for Archives and Special Collections.10

Number of titles published per year: Approximately 1,500 academic, reference, professional, and trade books annually (all subjects).11

In 2020, Under the subject of Library and Information Services, Rowman & Littlefield published approximately 37 titles. 12

About the publisher’s submission guidelines

Location of submission guidelines:

Types of submissions accepted: Proposals. They must include a prospectus (book description), Annotated Table of Contents (including a paragraph describing each chapter), Curriculum Vitae/Resume, 1-2 sample chapters, list of 4-7 potential peer reviewers, and marketing platform. For complete proposal details, please see the Submission Guidelines.

Submission and review process: Proposals for publication should be submitted via email to the appropriate acquisitions editor. 13 “The publisher will acknowledge receipt of a proposal within two weeks, and aims to render a decision on acceptance within three months.” 14

Editorial tone: Professional and scholarly.

Style guide used: Chicago Manual of Style, 16th ed., and Merriam-Webster’s Collegiate Dictionary, 11th ed., as style and spelling guides.  15

Conclusion: Evaluation of publisher’s potential for LIS authors

Authors include leading academics and respected practitioners. The publisher is well established in its subject areas, and maintains a presence at academic conferences. Rowman & Littlefield is a highly reputable publisher for LIS authors with a proposal for an academic or professional development topic.  “Our books for librarians, archivists, and other information professionals help them in their professional environment as they work to collect, organize, preserve, and make accessible information in all formats. Our books help practitioners and LIS students preparing to work in many types of organizations, including public, academic, special, and school libraries; archives; database providers; and other information centers.” 16


Audience analysis

About the publisher’s audience

Size (as measured by average number of copies per title published)A 2021 New Books in LIS catalog listed approximately 77 LIS titles geared toward students, professionals, and academics. 17

Audience location and language or cultural considerations: Rowman & Littlefield is based in the United States, and titles are published in English. Authors are experts and scholars based mostly in the U.S., UK, and Canada, and this may be reflected in the content of material. However, as Rowman & Littlefield is an international publisher, books are available to a worldwide audience.18

Reader characteristics: Readers have varying backgrounds within LIS, from management to technology, to instruction and research. Rowman & Littlefield texts are typically used in graduate and professional development courses, though many titles may be of interest to non-LIS readers.

Knowledge of LIS subject matter: Readers are students, academics, and professionals with a strong knowledge of or strong interest in LIS subject matter.

Conclusion: Analysis of reader characteristics and their potential impact on authors

With diverse backgrounds, skills, professional duties, and interests, readers are likely seeking specialized LIS knowledge or best practices. Material is theoretical and practical, and provides professional learning for the LIS community.

Last updated: March 24, 2021


Show 18 footnotes

  1. “About,”, accessed March 24, 2021,
  2. “Subjects,”, accessed February 2, 2018,
  3. “Rowman & Littlefield Publishing Group,, accessed February 2, 2018,
  4. “About.”
  5. “Submission Guidelines,”, accessed February 2, 2018,
  6. “Library Services,”, accessed February 2, 2018,
  7. “About.”
  8. “Library Services.”
  9. “About.”
  10. “Library Services.”
  11. “Publisher Details,”, accessed February 2, 2018,
  12. “LIS Catalog,”, accessed March 24, 2021,
  13. “Editors,”, accessed February 2, 2018,
  14. “Submission Guidelines.”
  15. “Manuscript Preparation Guide,”, accessed March 24, 2021,
  16. “Library Services.”
  17. “eCatalogs,”, accessed March 24, 2021,
  18. “About.”
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Publisher analysis

About the publisher

Name: Routledge

*Note that Haworth Press was acquired by Taylor & Francis Group in 2007, and former Haworth books are now published by Routledge, a Taylor & Francis Group imprint.


Purpose, objective, or mission: “With reference-led content in specialist subject areas, we are advancing research and enabling knowledge to be discovered and shared.  Together Routledge and CRC Press are the world’s leading academic publisher in the Humanities, Social Sciences, and STEM.”1

“Routledge is a global publisher of academic books, journals and online resources in the humanities and social sciences.” 2

Mission Statement: “We reach around the globe with authoritative coverage of traditional and emerging fields, publishing the pioneering achievements of science and technology to provide professionals and students with the resources they need to make further advances.” 3

Target audience: scholars, instructors, and professional communities worldwide 4

Routledge has a specific Resources for Librarians page detailing catalogs, e-products and online references specifically for libraries, research series, and out of print titles.5

Owner: Taylor & Francis Group.6

Are published books peer reviewed? “All of our books are peer-reviewed at proposal and/or manuscript stage by respected academic specialists who provide independent advice on the content, quality, and potential market for a finished book, and our textbooks are widely researched and reviewed by active teachers in the field.” 7

Types of books published: “Research monographs, textbooks, handbooks/companion books, short form publications.”8

Medium: Print and online.9

“Nearly all our content is published in both print and electronic formats. We generally produce multi-use library books in hardback and books primarily designed for use and purchase by individuals in paperback.” 10

Topics covered: Education, Engineering, Humanities & Media Arts, Medicine, Mental Health, Psychology, Science, and Social Science. 11

Number of titles published per year: “We publish thousands of books and journals each year, serving scholars, instructors, and professional communities worldwide.” 12

About the publisher’s submission guidelines

Location of submission guidelines:

Types of submissions accepted: Proposals for Research monographs, textbooks, handbooks/companion books, short form publications

Submission and review process: First, contact by email the appropriate editorial contact. 13. They will then request a proposal with specific information.

Here is a list of common or probable components of a proposal form to help you start
considering your proposal 14:
• Author/Editor names and affiliations
• Suggested book title (see also Making your work discoverable)
• Book description
• Keywords
• Table of contents
• Chapter abstracts and keywords
• Information about contributors (edited collections)
• Length and schedule
• Illustrations
• Advanced features (e.g. equations, special characters, etc.)
• Status of manuscript (e.g. “idea only” or “complete draft”)
• (CRC Press STEM authors only) Intention to use LaTex
• Breadth of market
• International appeal
• Primary audience
• Secondary audience(s)
• Relevant courses/organizations that may use your book
• Competing and related titles (including pros and cons vs your book)
• Third-party material
• Potential reviewers/referees
• Information on current or potential funding (e.g. for Open Access publication)
• Supporting material (e.g. CV)
• Online resources (textbooks for student audiences only)

“Please email your proposal as a Word document or compatible format) to your Commissioning Editor along with any supporting material (such as your CV). Please only submit your proposal to one editor at a time. If, upon receipt, the editor you have contacted feels it would sit better elsewhere, they will pass it on. Note that draft or sample material is only helpful in support of, but not as a substitute to, a comprehensive proposal form.”  15

Editorial tone: Professional and scholarly, but readable. The books potentially cover a wide audience including a variety of readers.

Style guide used: None specified. The Publication Guidelines lists a word document entitled “Notes for the Copyeditor”, listed under Essential Forms. Within this word document, the author is asked to specify a number of styling choices made in the manuscript. These include specifying punctuation, spelling, reference style, and use of acronyms.

Conclusion: Evaluation of publisher’s potential for LIS authors

Routledge is now owned by Taylor & Francis, which has a huge LIS audience and is where you can find a lot of print and online reference materials and publications targeted to students, LIS professionals, and academics. This is a prestigious publishing house that puts writers through a rigorous process just to get to publication; and once you’re there, there is the support of editors and the brand behind your finished book.  This is an excellent group to consider proposing for an LIS specific book idea, as ideas can range from the very scholarly studies to more everyday topics that librarians or information professionals should be aware of.


Audience analysis

About the publisher’s audience

Size: Routledge is a global publisher of academic books, journals and online resources in the humanities and social sciences. 16

Audience location and language or cultural considerations: Routledge is operated by Taylor & Francis Group. “As one of the world’s largest publishers, Taylor & Francis maintains offices throughout the world including London, Brighton, and Abingdon in the U.K.; New York, Philadelphia, Florence, Kentucky, and Boca Raton, Florida in the U.S.A.; and Singapore, Australia, China, and India.” 17

“Your book (whether print and/or open access) will be marketed and sold worldwide. We have sales representatives spanning the globe who work with libraries, bookstores, academics, professionals, and third-party retailers to get the word out about your book and a global marketing team who specialise in reaching specific markets.” 18

Reader characteristics: “We are providers of quality information and knowledge that enable our customers to perform their jobs efficiently, enhance their education, and help contribute to the advancement of their chosen market sectors.” 19

Knowledge of LIS subject matter: Varying. Most people seeking out Routledge books will most likely be academics, but whether in the LIS field specifically is not a given. However, Routledge readers are knowledgeable and educated, so assume a degree of understanding, and a quick learning curve, when referencing LIS subject matter.

Conclusion: Analysis of reader characteristics and their potential impact on authors

The primary readership of Routledge materials includes academics, librarians, and educators interested in new titles pertaining to LIS. This is a group that eagerly awaits new publications, and is notified through a variety of resources when new topics are published. Routledge is dedicated to the promotion of your publications to a wide, eager audience.

Last updated: March 24, 2021


Show 19 footnotes

  1. “About,”, accessed March 24, 2021,
  2. “About.”
  3. “About.”
  4. “About.”
  5. “Librarians,”, accessed January 30, 2018,
  6. “About.”
  7. “Authors,”, accessed March 24, 2021,
  8. “Authors.”
  9. “About.”
  10. “Products,” Taylor & Francis Group, accessed March 24, 2021,
  11. “Home,”, accessed March 24, 2021,
  12. “About.”
  13. “Contacts,”, accessed January 30, 2018,
  14. “Proposal Guidelines,” Taylor & Francis Group, accessed March 24, 2021,
  15. “Proposal Guidelines.”
  16. “About.”
  17. “About.”
  18. “Promoting Your Book,”, accessed March 24, 2021,
  19. “About Taylor & Francis,” Taylor & Francis Group, accessed March 24, 2021,
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Libraries Unlimited

Publisher analysis

About the publisher

Name: Libraries Unlimited


Purpose, objective, or mission: “Libraries Unlimited is committed to supporting the life-long professional development of educators and librarians through every phase of their careers. By librarians, for librarians, Libraries Unlimited believes in cultivating a community where professionals can explore emerging directions and acquire new skills to make your library’s potential truly unlimited.” 1

Target audience: LIS students and professionals.

Owner: ABC-CLIO, LLC. 2

Are published books peer reviewed?  Yes. Libraries Unlimited features an editorial team of ten award winning industry professionals.3

Types of books published: Textbooks, reference works, practical handbooks and professional guides. 4

Medium:  Print and electronic.

Topics covered: Topics are wide ranging—from librarianship philosophy and values to informatics to folklore.

Number of titles published per year: 150 titles were published in 2020, and there are more than 2,000 currently available in both print and electronic formats. 5

About the publisher’s submission guidelines

Location of submission guidelines:

Types of submissions accepted: Textbooks, reference works, practical handbooks and professional guides.

Submission and review process: 

Before sending your proposal, please email our acquisitions editors to review your ideas. Please provide the following information:

  • Working title
  • Purpose statement: explain the intent of the work, who it is for, and why it is needed
  • Scope statement: describe the work’s specific areas of coverage
  • Objectives: identify the benefits readers will derive from the work
  • Methodology: explain how you will research or compose the work
  • Tentative outline: show how the work will be organized
  • Competition or related works: identify similar titles and how your work will differ
  • Approximate length (in pages or words)
  • Résumé or bio statement: describe why you are qualified to write this book

 Our sample proposal template may help you prepare your materials. Click here to download the Libraries Unlimited proposal memo template.6

Please do not send your proposal to more than one editor. You may send a proposal by email to any of the editors below:

School Library Books
Sharon Coatney,

Public and Academic Library Books
Jessica Gribble,

Digital Publishing and General Inquiries
David Paige,

Libraries Unlimited has a dedicated team of experienced editors with years in the publishing field. An exact review process is unknown, but if your proposal is approved, editors will be with you every step of the way as your proposal becomes a manuscript and, in turn, a book.7

Editorial tone: Professional.

Style guide used: Unknown.

Conclusion: Evaluation of publisher’s potential for LIS authors

Libraries Unlimited may be a good fit for potential authors who have written extensively and have been published before. LU publishes longer works, such as reference books and textbooks, so they may be a good outlet for authors with heftier projects in the works.


Audience analysis

About the publisher’s audience

Size (as measured by average number of copies per title published)Libraries Unlimited is a larger publishing house, with over 2,000 titles currently available.8

Audience location and language or cultural considerations: Readers of Libraries Unlimited texts are English speakers, primarily in the United States.

Reader characteristics: Considering the company motto is “For librarians, by librarians”, it can be assumed that readers are LIS students and professionals with a working knowledge in the field. They will interested in any and all subject fields related to LIS.  “Libraries Unlimited’s standing as a publisher in library and information science is unmatched. From our preeminent LIS textbook line, to cutting-edge professional development books for practitioners and classic library reference tools, our books and authors are leaders in the field.” 9

Knowledge of LIS subject matter: Strong.

Conclusion: Analysis of reader characteristics and their potential impact on authors

Readers of Libraries Unlimited texts are looking to learn about cutting edge trends and acquire new skills, so potential authors with relevant new research and book ideas may find a good fit with this publisher.

Last updated: March 1, 2021


Show 9 footnotes

  1. “Home,”, accessed March 1, 2021,
  2. “About,”, accessed March 1, 2021,
  3. “About.”
  4. “About.”
  5. “Product Search,”, accessed March 1, 2021,
  6. “Authors,”, accessed March 1, 2021,
  7. “Authors.”
  8. “Product Search.”
  9. “Authors.”
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Facet Publishing


Publisher analysis

About the publisher

Name: Facet Publishing


Purpose, objective, or mission: Facet Publishing is “Facet Publishing, the commercial publishing and bookselling arm of CILIP: the library and information association, is the leading publisher of books for library, information and heritage professionals worldwide.” 1

Target audience: “We publish a range of titles for practitioners, researchers and students with authorship from some of the leading minds in the field.” 2

Owner: CILIP: the Chartered Institute of Library and Information Professionals. 3

Are published books peer reviewed?  “All new book proposals undergo a full single blind peer review process in order to fully evaluate and develop the content we commission.” 4

Types of books published: LIS professional books, textbooks, series and eBooks.

Medium: Print and electronic, though not all titles are available in both formats.

Topics covered: Over thirty LIS subjects are published by Facet, including subject headings such as Archives, e-Learning, Research Data Management, and Copyright, Information Law, and Ethics. 5

Number of titles published per year: According to Facet Publishing’s 2020-2021 Catalogue, they published almost 20 new products in 2020 and will be publishing another 11 in 2021, along with numerous new editions of older works. 6

About the publisher’s submission guidelines

Location of submission guidelines: 

Types of submissions accepted: “We welcome new book proposals for textbooks, professional books and monographs in LIS, knowledge management, data science, archives, cultural heritage and digital humanities.” 7

Submission and review process: Click HERE to go to the Authors Resources page, where you can download “Book Proposal Form”. You will need to complete the form as completely as possible, including details about the book, intended audience, subject areas, and a biography.  Send completed form to:

Editorial tone: None listed, but consider that Facet publishes for students and professionals already well versed in the LIS field.

Style guide used: Use the Chicago Manual of Style (CMS), 16th edition, as your primary style guide.

Click this link to find style guide information: How to Supply your Book to Facet Publishing

Style tips

  • Abbreviations & Acronyms: spell out the full name at first use, followed by the
    acronym/abbreviation in parentheses. Thereafter, the acronym/abbreviation
    will suffice. Do not begin a sentence with an acronym/abbreviation.
    i.e. and e.g. should not be followed by a comma.
  • Apostrophes: Master’s not Masters.
  • Symbols: Ampersands (&) may be used in company names and are correct in
    some journals but should not be used in running text.
  • Percentages: use the % symbol.
  • Bulleted/Numbered lists: bulleted lists are used for short points and do not
    require punctuation at the end of each line. Ensure the list agrees grammatically
    with the preceding sentence. Consider numbered lists for longer points.
  • Capitalisation: use initial capitals for proper nouns only. It is not necessary to
    capitalise ‘library’ and ‘librarian’ unless a particular library or librarian is referred
    to, e.g. Bodley’s Librarian or The London Library.
  • Quotations: use single quotation marks, with double quotation marks for
    quotations within quotations. Quotations of more than 60 words should start
    on a new line and be indented. Do not alter quotations to house style.
    Reference to appear at the end of the quote in brackets: (Smith, 1998).
  • Numbers: use words for numbers one to ten and figures thereafter.
  • Dates: 9 March 2016; tenth century; 21st century; 1981–5 but 1914–18; 1990s.
  • Punctuation: no punctuation at the end of subheadings, figure captions or
    table captions. No oxford comma before final ‘and’ or ‘or’ in lists.
  • UK ‘s’ spellings: ‘ise’

Bibliographic references (for more information see our Guide to Referencing)

  • Chicago ‘Author Date’ style is preferred. We also accept Harvard style. If you
    wish to use any other style please discuss this with your commissioning editor.
  • Footnotes should not be used. Notes should be collated at book-end for
    monographs and chapter-end for contributed volumes.
  • In-text references: the author’s name, date of publication (and page reference
    if necessary) should be given in the text e.g. (Smith, 1998, 34–8).
  • List of references: references should be organised alphabetically by author’s
    surname at the end of a monograph before the index, or at the end of each
    chapter in a contributed volume. 8

Conclusion: Evaluation of publisher’s potential for LIS authors

Facet publishes across a wide array of LIS topics, making them a publisher to strongly consider no matter what your subject field may be. Potential authors should keep in mind that Facet requests very detailed information from each book proposal, so authors should have a clear idea of their marketability and relevance. Authors should be sure to carefully read the book submission guidelines to ensure that all questions have been addressed.


Audience analysis

About the publisher’s readers

Publication circulation: Based in the United Kingdom, but Facet has agents and representatives around the world. “Our business has a long-standing global profile. We market and sell books all over the world and the Facet brand is recognised as the home of quality content for the information professions.” 9

Audience location and language or cultural considerations: Facet is the bookseller for CILIP, a library and science information association in the U.K., though they emphasize that their publications extend into the international LIS world. They have representatives and agents in countries all over the world, making publications available to a world wide audience.

Reader characteristics: Readers of Facet publications are information professionals. Facet’s bestselling publications include titles such as Managing Records: A handbook of principles and practice and Practical Cataloging, so it can be assumed that their readers have more than a casual knowledge of LIS subject matter.

Knowledge of LIS subject matter: Readers are students, academics and professionals with a strong knowledge or strong interest in LIS subject matter.

Conclusion: Analysis of reader characteristics and their potential impact on authors

Facet publishes for an audience in and outside of the United Kingdom. Their works range from LIS textbooks to simple ‘No-nonsense’ guides about topics such as archives and legal issues in Web 2.0, showing that Facet’s readers vary in their knowledge on contemporary LIS topics. This span in readership could make Facet a viable publisher for potential authors across many different subjects.

Last updated: March 1, 2021


Show 9 footnotes

  1. “About Us,”, accessed March 1, 2021,
  2. “About Us.”
  3. “About Us.”
  4. “About Us.”
  5. “Home,”, accessed March 1, 2021,
  6. “2020-2021 Catalogue,”, accessed March 1, 2021,
  7. “2020-2021 Catalogue.”
  8. “Styling.”,, accessed March 1, 2021,
  9. “About Us.”
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The Chronicle of Philanthropy

Publication analysis

About the publication

Title: The Chronicle of Philanthropy

ISSN: 1040-676X (Print) and 1943-3980 (Online)1


Purpose, objective, or mission: Per their website, “From deeply reported stories on the big ideas that shape the work of charities and foundations to the practical guidance in our online resource center, only the Chronicle of Philanthropy provides nonprofit professionals, foundation executives, board members, and others with the indispensable information and practical advice they need to help them change the world.” 2

“Our news and opinion pages fuel the national conversation about the role nonprofits play in society. The Chronicle’s special reports, benchmarking data, and popular webinars are essential information for nonprofit professionals. 3

Target audience: Nonprofit professionals, foundation executives, board members, etc. 4

Publisher: Chronicle of Higher Education, Inc. 5

Peer reviewed? No.

Type: Civilian publication.

Medium: Print and online.6

Content: News stories, opinion pieces, tips and advice, people and awards. 7

Frequency of publication: The print edition is published twelve times a year, while the website is updated daily.8

About the publication’s submission guidelines

Location of submission guidelines:

Types of contributions accepted: “The Chronicle of Philanthropy welcomes news pitches that pertain to nonprofit organizations and foundations.” 9

What Kinds of News Stories Do We Prefer?

  • We’re writing for a national audience, so if you have a compelling local story, it should also be relevant to nonprofit practitioners across the country.
  • If we’ve just written about a similar development at a different organization, we probably won’t cover it again soon.
  • We like: Stories about best or innovative practices in fundraising and managing organizations. Profiles of interesting (and especially effective but lesser-known) charity leaders, fundraisers, and donors. New trends in giving or fundraising. Anything that our readers can learn from and adapt to make them more effective.
  • We usually don’t cover: Galas. Celebrity events. Groundbreakings and ribbon cuttings. Gifts of less than $1 million unless they are out of the ordinary. 10

Submission and review process: “Send pitches to either one reporter or one editor or, if you’re not sure, copy no more than two staff members on one message. BCC’ing or sending separate emails to multiple people can lead to confusion and will likely delay our response.” 11

“Use your email’s subject line to state your purpose: “Story idea about a successful billion-dollar capital campaign,” for instance. Avoid being cute (“You’ll never guess what WE did!”) or vague (“Press release from Such-and-Such Organization”). We’re eager to hear your news, but we’re pressed for time, and these types of subject lines make it more likely your pitch will be deleted without being opened.” 12

Editorial tone: Official and straightforward.

Style guide used: None specified.

Conclusion: Evaluation of publication’s potential for LIS authors

This publication provides the potential for publishing to an audience interested in fundraising techniques, strategic planning and budgeting, and community work with nonprofits. Writing to this audience could help promote the LIS field to potential investors and community partners.

Audience analysis

About the publication’s readers

Publication circulation: has 257,000+ unique monthly visitors online, the newsletter has 160,000+ recipients each week, there are 20,000+ paying subscribers representing the most loyal audience in the nonprofit world. 13

Audience location: The Chronicle writes primarily for a national audience though their reach extends across the globe. All articles are written in English.

Reader characteristics: “Decision makers at four in five of the largest and most influential charitable organizations in America read the Chronicle to advance their missions.” 14

75% of the top 400 American fundraising charities and 90% of the 50 largest private foundations are premium readers. 51% of individual subscribers at fundraising nonprofits and 84% of individual subscribers at private foundations are executive leaders, 49% of individual subscribers at fundraising nonprofits work in development or fundraising.” 15

“84% of readers consider The Chronicle of Philanthropy essential to their understanding of the nonprofit sector and philanthropic world. 72% use the information in The Chronicle to make a decision.” 16

Knowledge of LIS subject matter: The majority of the subject matter does not deal with LIS information. While it is better that LIS jargon is not used, the information that any LIS writer wished to share with the readers of this publication would be common between both LIS and philanthropy readers.

Conclusion: Analysis of reader characteristics and their potential impact on authors

It is obvious from recently published articles that all writings presented to the editors of this publication should have a forward spin on them. Articles should focus on the needs or interests of the reader. An article on black men in nonprofit organizationsor lack thereofnot only gives numbers and explains why there are fewer in this demographic working non-profit, but also discusses solutions. Any LIS related article must look at the LIS world from the eyes of that world’s grant writers and fundraisers.

Last updated: November 27, 2020


Show 16 footnotes

  1. The Chronicle of Philanthropy,” Ulrichsweb Global Serials Directory, accessed November 27, 2020,
  2. “About”,, accessed November 27, 2020,
  3. “About.”
  4. “About.”
  5. “About.”
  6. “Subscribe.”,, accessed November 27, 2020,
  7. “The Chronicle of Philanthropy,”, accessed September 23, 2016,
  8. “About Us.”,, accessed November 27, 2020,
  9. “Contact Us.”,, accessed November 27, 2020,
  10. “Contact Us.”
  11. “Contact Us.”
  12. “Contact Us.”
  13. “Advertise.”,, accessed November 27, 2020,
  14. “About.”
  15. “Advertise.”
  16. “Advertise.”
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Municipal World

Publication analysis

About the publication

Title: Municipal World

ISSN: 0027-35891


Purpose, objective, or mission: Municipal World is a magazine “devoted to promoting effective municipal government.”2. Founded in 1891, it is the oldest continuously published monthly municipal magazine in the world.3

“Each month, Municipal World examines the issues that impact communities: new federal and provincial policies and legislation; new theories about economic development and renewal; new strategies and emerging best practices from communities like yours across the nation.” 4

Target audience: This publication is aimed at elected and appointed officials involved in municipal government interested in providing effective service to their constituents.5

Publisher: Municipal World, Inc., Ontario, Canada.6

Peer reviewed? No.7

Type: Civilian publication for those involved in the municipal sector.

Medium: Print, with current issue TOC, keyword, and article search available online at their website. Digital editions of Municipal World Magazine are also available, but to subscribers only. 8

Content: According to their website, “articles addressing the pressing problems of the municipal sector” and regular features concerning the environment, governance, management, and procurement. Contents also include upcoming events, Canadian Municipal Code, professional directory, job board, and sources for forms and supplies.9

Frequency of publication: Monthly.10

About the publication’s submission guidelines

Location of submission guidelines:

Types of contributions accepted:Municipal World welcomes contributed articles from individuals working in the municipal sector or aligned to the field. Submissions may be considered for our online feature articles, print/digital editions, or special themed publications.” 11

“The scope of potential topics for article submissions is very wide; submissions can focus on any subject area that will be of interest to senior municipal administrators and local government elected officials and in Canada. We do have several ‘theme’ issues throughout the year, which may be relevant for something you are contemplating. Contact the Editor for more information.” 12

“Most articles published in Municipal World are in the range of 1,200 to 2,000 words. As a rule of thumb, 1,400-1,800 words is ideal. However, exceptions can be made at the editor’s discretion to accommodate longer or shorter articles. Our best advice: brevity enhances the prospect of publication.” 13

Submission and review process: “The editor ultimately decides upon the content of the publication, including your article, and reserves the right to reject any submission, or to edit your submission for length, content that may have been covered in a previous article, inappropriate information for the interest of our readership, or style.” 14

“As topics for each issue are selected on a ‘what’s hot’ basis, we cannot guarantee a definite date for publication of articles. Periodically, we schedule special feature issues. For example human resources, heritage, technology, environment, or economic development. These factors also determine our selection of articles.” 15

Editorial tone: As noted in style guide entry, publication prefers “streamlined and straightforward” writing.  Authors are encouraged to “present convincing documentation to prove the point” and nothing else. 16

Style guide used: No style guide specified. This guidance provided: “Our preferred style is streamlined and straightforward, to minimize legal and technical jargon, and to spell out all acronyms on the first reference. Use the simplest word that makes the point. For example: “use” instead of “utilize”; “rain” instead of “precipitation event.” Articles should be as specific as possible, and use active voice, rather than passive voice. Articles written in the first person (e.g., using “I” or “we” throughout) are generally inappropriate…Do not include personal opinions and organizational position statements. Rather, present convincing documentation to prove the point.” 17

Conclusion: Evaluation of publication’s potential for LIS authors

This magazine, like others of its kind, offers great potential for increasing the visibility of Canadian public libraries with the government administrators who fund and support them (or not). As library leader Ken Haycock pointed out in a blog post, public librarians have much to gain by writing for such publications “to ensure that their celebrations and concerns are front and center with those who make decisions affecting their future.”18


Audience analysis

About the publication’s readers

Publication circulation: The website draws an audience of more than 53,000, the weekly newsletter has more than 18,000 subscribers, and the publication has more than 19,000 social media followers. 19

Audience location and language or cultural considerations: Canada. Given the geographic location, English speaking authors from outside Canada would be best served respecting the Canadian spelling of English words. While municipal governments throughout the world bear similarities, contributors should have an understanding of issues specific to Canadian municipal government.

Reader characteristics: As appointed and elected officials in Canadian government and others working in municipal government, readers would share a strong sense of service to their community and are likely proud of being a Canadian. Readers will likely possess education beyond high school, often a professional degree in law, accounting, engineering, architecture, planning, or management. Workplace likely a government agency or entity. Interest would likely be broad, any topic that effects their community and constituents including: election process, environmental concerns, provision of social services, and changes in legislation.

Knowledge of LIS subject matter: Knowledge of LIS subject matter will vary widely and authors should not assume any LIS background. As professor emeritus and former director at San Jose School of Library and Information Science Ken Haycock often reminded SLIS students, our LIS degree could support a number of job titles and careers beyond “librarian;” librarians, information professionals, and individuals with LIS degrees, due to the economy and the ever changing LIS field, are finding themselves in leadership positions in civil service.

Conclusion: Analysis of reader characteristics and their potential impact on authors

Given that the readership of Municipal World is, by and large, an educated group committed to serving the public, they would likely have an understanding of the needs of other organizations, such as libraries, that serve the public. LIS authors could utilize this common understanding and promote the value of libraries when writing for Municipal World, as long as they also ensure the topic of their article is relevant and their authoritative voice is well grounded in experience. Authors will need to ensure they establish their link to the municipal government world, their authority on the article topic as well as the relevance to the readership of this publication.

Last updated: November 21, 2020


Show 19 footnotes

  1.  Municipal World, Ulrichsweb Global Serials Directory, accessed March 24, 2018,
  2. “About Municipal World,”, accessed October 16, 2016,
  3. “About Municipal World.”
  4. “Municipal World Magazine,”, accessed November 21, 2020,
  5. “About Municipal World.”
  6. “About Municipal World.”
  7. “Editorial Guidelines,”, accessed October 16, 2016,
  8. “Municipal World Magazine.”
  9. “Municipal World Magazine.”
  10. “Municipal World Magazine.”
  11.   “Editorial Guidelines.”
  12. “Editorial Guidelines.”
  13. “Editorial Guidelines.”
  14. “Editorial Guidelines.”
  15. “Editorial Guidelines.”
  16. “Editorial Guidelines.”
  17. “Editorial Guidelines.”
  18. “One Way to Raise Your Profile,” Ken Haycock Blog, April 16, 2012,
  19. “Advertise.”,, accessed on November 21, 2020,
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Publication analysis

About the publication

Title: Governing:  The Future of States and Localities

ISSN:  1930-6954 1


Purpose, objective, or mission:Governing: The Future of States and Localities takes on the question of what state and local government looks like in a world of rapidly advancing technology. Governing is a resource for elected and appointed officials and other public leaders who are looking for smart insights and a forum to better understand and manage through this era of change. Governing’s beat is the collision of technology and society and the fallout consequences, intended and unintended, that confront public leaders and increasingly influence their policy, legislation and strategies to govern. ” 2

Target audience: Governing’s audience consists of governors, mayors, county executives, city and county council members, state legislators, state and local agency executives and those holding key professional government positions.3

Publisher: e.Republic, Inc.4

Peer reviewed? No.5

Type: Civilian publication.

Medium:Governing’s information platform includes a robust website, newsletters and custom content. Governing magazine ended its 32 year run as a print publication in August 2019.” 6

Content: “The scope of topics we cover are as broad as the challenges we face: artificial intelligence, privacy, big data, security, the future of work, urban planning, financial systems and more.” 7

Frequency of publication:

About the publication’s submission guidelines

Location of submission guidelines: Voices of the Governing Institute 

Types of contributions accepted: Governing content is staff written and the publication does not typically accept unsolicited submissions for publication.  However, submitted material is occasional accepted for the Voices of the Governing Institute section of the website. “Voices is curated by the Governing Institute, which seeks out practitioners and observers whose perspective and insight add to the public conversation about state and local government.”8

Submission and review process: “For more information or to submit an article to be considered for publication, please contact editor John Martin.”9

Editorial tone: Journalistic.

Style guide used: None specified.

Conclusion: Evaluation of publication’s potential for LIS authors

This publication offers great potential for increasing the visibility of public libraries with the government administrators who fund and support them (or not). Library leader Ken Haycock highly recommends Governing, saying that “We need to read and reflect but also contribute to these important publications.” Haycock points out that public librarians have much to gain by writing for such publications “to ensure that their celebrations and concerns are front and center with those who make decisions affecting their future.”10 (**Note, as of November 8, 2020, this resource link is inactive.**)


Audience analysis

About the publication’s readers

Publication circulation: Governing has 4.6million annual online visitors and over 7million annual page views, which means about 500k monthly visitors and 692k average monthly page views. There are 94k newsletter subscribers and 97k social media followers. 11

Audience location and language or cultural considerations: Audience is American, and the text is written in English.

Reader characteristics:  According to the current media kit, about 80% of Governing’s audience works in the public sector, 55% are elected and senior government officials. Of those involved in government, approximately 70% are at the state and local levels. 12

Reader knowledge of LIS subject matter: Knowledge of specialized LIS subject matter will be little. LIS jargon should be kept to a minimum. This is a well-educated, intelligent, and influential audience who would be interested in library issues pertaining to policy and government in local or state jurisdictions.

Conclusion: Analysis of reader characteristics and their potential impact on authors

Readers of this journal represent all levels of government and hold positions in management, as elected or appointed officials, or staff.  An audience of decision-makers such as these provides an excellent opportunity for an LIS author to not only further his/her/their career, but to possibly influence real change for local or state libraries.

Last updated: November 8, 2020


Show 12 footnotes

  1. Governing.”, Ulrichsweb Global Serials Directory, accessed March 24, 2018,
  2. “About Governing.”,, accessed November 8, 2020,
  3. “About Governing.”
  4. “About Governing.”
  5. “About Governing.”
  6. “About Governing.”
  7. “About Governing.”
  8. “Voices of the Governing Institute,”, accessed September 28, 2016,
  9. “Voices of the Governing Institute.”
  10. “Governing: Connecting Leaders,” Ken Haycock & Associates Inc Blog, April 4, 2011,
  11. “Media Kit.”,, accessed November 8, 2020,
  12. “Media Kit.”
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Association of College & Research Libraries (ACRL)

Publisher analysis

About the publisher

Name: Association of College & Research Libraries (ACRL)


Purpose, objective, or mission: From the About page: ACRL is a professional association dedicated to enhancing the ability of academic library and information professionals to serve the information needs of the higher education community and to improve learning, teaching and research.”1 From the ACRL Guidelines & Standards, “ACRL is the source that the higher education community looks to for standards, guidelines and frameworks on academic libraries.”2

Target audience: Academic Libraries and the LIS field practitioners.3

Owner: Association of College & Research Libraries, a division of the American Library Association (ALA).4

Are published books peer reviewed? One subset of ACRL book publishing is their Publications in Librarianship (PIL) program, which is a peer reviewed series of monographic volumes.5

Types of books published: ACRL publishes books under three programs: ACRL general book imprint, Publications in Librarianship (PIL), and College Library Information on Policy and Practice (CLIPP).

Generally the book types is related to LItS Professional Development. This includes monographs of interest to the LIS field and academic libraries that are based on research, ideas, and scholarly thinking. They publish books that offer “practical, prescriptive advice” to help academic libraries worldwide function optimally; showcase “innovative research;” take on contemporary issues; and envision the future of libraries. are research studies, theoretical monographs, or practical tools-based volumes for the practitioner. 6 ACRL publishes monographs for academic librarians so they can advance in career development, effectively manage institutions, and stay tuned on what’s happening in librarianship.7

Medium: Print is their main medium. There are also currently a handful of digital publications available in pdf format, but that is not ACRL’s primary publishing method.8

Topics covered: Information literacy, copyright and scholarly communication, research in academic librarianship, trends in academic libraries, leadership and organizational development, management, collection development, information access, and information literacy.9

Number of titles published per year: ACRL published 14 books during the two year period of 2018-201910

About the publisher’s submission guidelines

Location of submission guidelines:

Types of submissions accepted: Proposals, completed manuscripts, or dissertations, accompanied by a Publication Proposal Form. See ACRL’s  Call for Book Proposals for specifics on suggested topics for Publications in Librarianship.11

Submission and review process: From the guidelines: “The first step in proposing your book is reaching out to ACRL Content Strategist Erin Nevius at to discuss your idea.”12 Then complete a proposal form. ACRL recommends to have an outline ready that shows organization of the proposed book and subjects covered.13 The ACRL Content Strategist will work with you fo clarify or add any additional information, until the proposal review is finalized which can take about 4 weeks. Then it will be submitted to the relevant editorial review board 14

Editorial tone: ACRL asks “that it fits into ACRL’s prescriptive ethos, and will contain how-to tips and strategies that readers can immediately apply to their work.”15

Style guide used: ACRL uses The Chicago Manual of Style, for endnotes and bibliography.16

Conclusion: Evaluation of publisher’s potential for LIS authors

Authors with a proposal for an academic library topic, or a proposal for furthering the professional development of any librarian or information professional would do well to consider ACRL for publication. ACRL is an outstanding ALA division with a large member base,17 and reaches hundreds of libraries. In addition, the editorial staff is able to provide dedicated support and editing assistance to authors to ensure the most professional product possible.18 ACRL publications are promoted through its catalog,19 and at the ALA store,20 meetings and conferences, with articles and promotional notices appearing in C&RL at the time of publication. ACRL is a trusted organization, excellent to consider for publication.


Audience analysis

About the publisher’s audience

Size: ACRL has a large audience: Through their marketing program, they send out a press release, make an announcement on social media and newsletters, send about 100 copies to libraries, made available online such as the ALA Store and Amazon; as well as with international distributors, send review copies to journals, and will be featured at ALA/ACRL Conferences.21

In addition, ACRL is the largest division of the ALA, with more than 10,000 members.22

Audience location and language or cultural considerations: National and, on occasion, global. ACRL is based, like ALA, in Chicago, IL.23 American English, leaning towards issues in American academic libraries.

Reader characteristics: The association, as an ALA organization and publisher, is interested in continuing the education and providing professional development for academic librarians and information professionals.24 Academic libraries and scholarly research. Strongly dedicated to providing high quality LIS information.25

Knowledge of LIS subject matter: Strong. Not only is ACRL devoted to academic libraries, but it is part of the ALA.26 Expect editors and eventual readers to be very knowledgeable about LIS topics.

Conclusion: Analysis of reader characteristics and their potential impact on authors

Any publishing group that calls the ALA home is a good place to query your LIS proposal, and ACRL is no exception. The largest division of the ALA,  ACRL currently has a membership of more than 10,000 members, accounting for nearly 20% of the total ALA membership.27 Readers will be keen to hear of new titles from this small, discriminating imprint.

Last updated: November, 2, 2020


Show 27 footnotes

  1. “About”,, accessed January 28, 2018,
  2. “Standards,”, accessed January 28, 2018,
  3. “About.”
  4. “About.”
  5. “ACRL Publications in Librarianship Call for Book Proposals,”, accessed October 1, 2020,
  6. “Publications,”, accessed October 1, 2020,
  7. “ACRL Publications Catalog,”, accessed October 5, 2020,
  8. “Digital Publications,”, accessed January 28, 2018,
  9. “ACRL Publications Catalog.”
  10. “Annual Report 2018-2019,”, accessed October 5, 2020, p.664,
  11. “Proposals,”, accessed November, 2, 2020,
  12. “Publications,”, accessed November 2, 2020,
  13. “Publications”
  14. “Publications”
  15. “Publications”
  16. “Publications”
  17. “About.”
  18. “Publications.”
  19. “ACRL Publications Catalog”
  20. “ALA Store,”, accessed January 28, 2018,
  21. “Publications.”
  22. “About”
  23. “About”
  24. “About.”
  25. “About.”
  26. “About.”
  27. “About.”
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ALA Editions | ALA Neal-Schuman

Publisher analysis

About the publisher

Name: ALA Editions | ALA Neal-Schuman


Purpose, objective, or mission: Publishing resources for librarians and LIS professionals worldwide “to improve programs and services, build on best practices, enhance pedagogy, share research, develop leadership, and promote advocacy..”1 ALA Editions | ALA Neal-Schuman is interested in publishing coverage of any library type, including cross-disciplinary topics, and is dedicated to diversity and inclusion. They cater to wide and varied audiences.2

Target audience: “Library and information professionals, faculty and students, researchers and scholars, archivists and other cultural heritage professionals, and library advocates.”3

Owner: American Library Association (ALA)4

Are published books peer reviewed? Proposals and manuscripts undergo an internal review, and, depending on the title, are reviewed by peer advisory boards.

Types of books published: Print and digital.5 Notably, among many types of publications, they publish highly regarded textbooks used in LIS programs.

Medium: Print, digital, and interactive formats.6

Topics covered: Coverage of publications “spans” the types of libraries namely academic, public, school, and special libraries. They are interested in cross disciplinary topics such as copyright, censorship, ethics, law, and sustainability.  Overlapping disciplines are desired as well including information studies, archives, and records and information management. 7

ALA Editions | ALA Neal-Schuman encourages authors to consider how diversity and inclusion impact their topic. “We are dedicated to acquiring and creating content that reflects the unique experiences and backgrounds of librarianship. We want readers, library staff, and patrons to feel empowered by the written word and reflected in the books and content that we publish..”8

Number of titles published per year: In 2019, ALA Editions published 65 new titles and distributed more than 200 titles for its publishing partners, which include Facet Publishing and the Society of American Archivists

About the publisher’s submission guidelines

Location of submission guidelines:

Also click here to download PDF of proposal guidelines: Download Proposal Guidelines (.docx)

Types of submissions accepted: ALA Editions | ALA Neal-Schuman is interested in proposals that:9

  • Have clear subject, scope, content, and approach.
  • Are distinct and compelling
  • Fit an intended market and audience
  • Stand out from the competition

Types of submissions the publisher is not interested in: This publisher is not interested in proposals that:

  • Have unclear value to intended audience(s)
  • Offer outdated perspectives
  • Do not value diversity and inclusion

Submission and review process: Start by submitting your proposal here. Email your query or proposal to the appropriate member of the editorial team: click here and scroll to bottom of page for editors’ contact info. The three editors specialize in these areas respectively: LIS education, archives, and special libraries; Academic libraries and Library Technology Reports; Public and school librariesThey will consider completed manuscripts but inquire before submitting them.

Allow 6-8 weeks for evaluation.10

For more information, such as details on what happens after your manuscript is submitted during the productions process, please see the Author Guide.11

Editorial tone: Employ appropriate tone that is suitable for your intended audience such as library and information professionals, scholars, students, and educators. 12

Style guide used: Utilize The Chicago Manual of Style (CMS), 17th edition, primarily. Also use Merriam-Webster (MW), 11th edition, as your primary dictionary; and Garner’s Modern American Usage for questions not answered in CMS.13

Conclusion: Evaluation of publisher’s potential for LIS authors

The ALA is a widely recognized and respected LIS resource, consulted by librarians and information professionals worldwide. ALA authors are leaders in their field, and so having a manuscript accepted for ALA Publication would provide authors with a large market for potential readership, amongst LIS professionals and peers. ALA Editions | ALA Neal-Schuman work closely with authors to market their work, both before and after publication. This includes promotion, distribution, exhibits, and many other marketing avenues. ALA Editions | ALA Neal-Schuman has their own catalog, and the ALA has an online store.1415 From the Writer Guidelines: “Your work is in the hands of seasoned professionals. We develop, manufacture, and market your project in a way that draws good reviews and customer interest.”16


Audience analysis

About the publisher’s audience

Size: This is a very large, encompassing publishing house. ALA Editions | ALA Neal-Schuman sends their catalog to over sixty thousand recipients twice per year. Books are listed in the online ALA store, which has over fifty thousand visitors per month.17

Audience location and language or cultural considerations: Although based in Chicago, IL, ALA Editions | ALA Neal-Schuman publishes and reaches librarians and LIS professionals around the world.18 ALA Editions | ALA Neal-Schuman “publications are promoted, translated, and distributed worldwide.”19

Reader characteristics: This is the more professional ALA publishing imprint, focusing on LIS professional development and improving library services. Readers are interested in library and information science, with backgrounds varying from librarian, educator,  LIS administrators and professionals. ALA is the premier Library and Information Science group around, and it would be well worth any author’s time to try to work with them. Their bias is simply pro anything LIS, rather than other publishing houses who have an LIS focus. With ALA, LIS is everything.20

Knowledge of LIS subject matter: Strong, as this is the imprint of the American Library Association.21

Conclusion: Analysis of reader characteristics and their potential impact on authors

You’re guaranteed a knowledgeable audience eager for new LIS material when you publish with ALA. Not only are ALA Editions | ALA Neal-Schuman books marketed on the ALA website (including ALA Store), but they’re promoted at ALA conferences and events, emailed to a huge mailing list, and heavily marketed through a partnership with Amazon. Readers of ALA Editions | ALA Neal-Schuman books are seeking LIS material specifically, and will most likely be up to date on your subject matter or, if not, curious to learn from like-minded professionals in the field. This is the first stop publisher and organization for anyone seeking LIS reading material, and is an excellent group to be a part of.

Last updated: September 18, 2020


Show 21 footnotes

  1. “Home,”, accessed September 10, 2020,
  2. “Write with Us,”, accessed September 10, 2020,
  3. “Write with Us.”
  4. “ALA Publishing,”, accessed September 9, 2020,
  5. “Home.”
  6. “Write with Us.”
  7. “Write with Us.”
  8. “Write with Us.”
  9. “Write with Us.”
  10. “Proposal Guidelines,”, accessed September 15, 2020,
  11. “Author Guide.”, accessed September 15, 2020,
  12. “Home.”
  13. “Author Guide.”
  14. “Marketing.”, accessed September 15, 2020,
  15. “Catalogs.”, accessed September 15, 2020,
  16. “Write with Us.”
  17. “Marketing.”
  18. “Marketing.”
  19. “Write with Us.”
  20. “Write with Us.”
  21. “Home.”
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