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Collection and Curation

 

Publication analysis


About the publication

Title: Collection and Curation (renamed in 2018 from Collection Building)

ISSN: 2514-9326 (Print) and 2514-9334 (Online)1

Website: https://www.emerald.com/insight/publication/acronym/CC

Purpose, objective, or mission: Per the publication website, “Collection and Curation provides well-researched and authoritative information on the rapidly-changing conceptions of what collection development is in libraries, archives, museums and galleries.”2

Target audience: Academics and professionals concerned with collection development in libraries, museums, archives, and galleries. 3

Publisher: Emerald Group Publishing Limited4

Peer reviewed? Yes5

Type: LIS scholarly6

Medium: Print and online7

Content: Topics of study include but are not limited to the collection and management of files, data, and artifacts in academic, special, and public libraries; the assessment of those collections; development of and public engagement with collections; and the appropriate use of space in libraries.8

Frequency of publication: Quarterly.9

About the publication’s submission guidelines

Location of submission guidelines: Author Guidelines

Types of contributions accepted: The journal publishes research papers, opinion pieces, technical product reviews, conceptual papers, case studies, literature reviews, and general reviews of a more instructional nature. Most articles are between 1,000 and 3,000 words in length.10

Submission and review process: Submissions are made through ScholarOne Manuscripts, an online submission and peer review system. To help authors ensure their submissions are complete, Emerald Publishing offers an Article Submission Checklist.11 Once a submission is deemed suitable for publication by the editor, it is “sent to at least one independent referee for double blind peer review. Conference reports and columns are not subject to a formal review procedure.”12

Editorial tone: Articles are written in a highly professional and academic style. The journal publishes articles that are “well-researched and authoritative.”13

Conclusion: Evaluation of publication’s potential for LIS authors

Collection and Curation is a peer-reviewed, authoritative research journal. As the journal covers practical and academic issues, it is a suitable venue for both LIS professionals’ views on current trends in the field and library school students’ research in collection development and curation.

Collection and Curation does not list abstracting or indexing data.

 

Audience analysis


About the publication’s readers

Publication circulation: No circulation information is available.

Audience location and language or cultural considerations: Language of text is English.14 This journal reaches a worldwide audience, with an editorial team based in Australia, Greece, the United Kingdom, India, Canada, and the United States, 15

Reader characteristics: Readers of this journal are information professionals and academics who share an interest in collection development, curation, and management.16

Knowledge of LIS subject matter: While the focus of this journal is generally on LIS subjects and topics, since broadening its scope in 2018 to include a curation aspect, the journal now includes non-LIS specific content that those in museums and galleries will find helpful. Looking at recent issues shows a broad scope, including traditional LIS subjects such as collection development, but also discussions on European women photographers and Mexican photojournalism. Therefore deep knowledge of LIS subject matter would be helpful, but not required.17

Conclusion: Analysis of reader characteristics and their potential impact on authors

Readers will have a high level of knowledge of LIS issues and a practical need of collection assessment tools and advice. The prospective author should remember the specialized needs of the audience and the expectation of well-researched, high-quality writing.

Last updated: May 11, 2020


References

Show 17 footnotes

  1. Collection Building, Ulrichsweb Global Serials Directory, accessed May 11, 2020, http://ulrichsweb.serialssolutions.com.libaccess.sjlibrary.org/search/91750902
  2. “Journal Description” Emerald Publishing, accessed May 11, 2020, https://www.emeraldgrouppublishing.com/journal/cc?distinct_id=171bc7601323e4-022933398951d1-396d7507-13c680-171bc76013335f
  3. “Journal Description” Emerald Publishing, accessed May 11, 2020, https://www.emeraldgrouppublishing.com/journal/cc?distinct_id=171bc7601323e4-022933398951d1-396d7507-13c680-171bc76013335f
  4. Collection and Curation, Ulrichsweb Global Serials Directory, accessed May 11, 2020, http://ulrichsweb.serialssolutions.com.libaccess.sjlibrary.org/title/1589232919039/84310
  5. Collection and Curation, Ulrichsweb Global Serials Directory, accessed May 11. 2020, http://ulrichsweb.serialssolutions.com.libaccess.sjlibrary.org/title/1589232919039/84310
  6. Collection and Curation, Ulrichsweb Global Serials Directory, accessed May 11, 2020, http://ulrichsweb.serialssolutions.com.libaccess.sjlibrary.org/title/1589232919039/84310
  7. “Purchase and Trial Options” Emerald Publishing, accessed May 11, 2020, https://www.emeraldgrouppublishing.com/products/purchase-trial-options?distinct_id=171bc7601323e4-022933398951d1-396d7507-13c680-171bc76013335f
  8. “Aims and Scope” Emerald Publishing, accessed May 11, 2020, https://www.emeraldgrouppublishing.com/journal/cc?distinct_id=171bc7601323e4-022933398951d1-396d7507-13c680-171bc76013335f#aims-and-scope
  9. Collection and Curation, Ulrichsweb Global Serials Directory, accessed May 11, 2020, http://ulrichsweb.serialssolutions.com.libaccess.sjlibrary.org/title/1589232919039/84310
  10. “Author Guidelines,” Emerald Publishing, accessed May 11, 2020, https://www.emeraldgrouppublishing.com/journal/cc?distinct_id=171bc7601323e4-022933398951d1-396d7507-13c680-171bc76013335f#author-guidelines
  11. “Article Submission Checklist,” Emerald Publishing, accessed May 11, 2020, http://emeraldgrouppublishing.com/products/journals/author_guidelines.htm?id=cb
  12. “Author Guidelines,” Emerald Publishing, accessed May 11, 2020, https://www.emeraldgrouppublishing.com/journal/cc?distinct_id=171bc7601323e4-022933398951d1-396d7507-13c680-171bc76013335f#author-guidelines
  13. “Journal Description” Emerald Publishing, accessed May 11, 2020, https://www.emeraldgrouppublishing.com/journal/cc?distinct_id=171bc7601323e4-022933398951d1-396d7507-13c680-171bc76013335f

    Style guide used: A comprehensive house style guide is provided on the journal website. References should be written in Harvard style.[14. “Author Guidelines,” Emerald Publishing, accessed May 11, 2020,  https://www.emeraldgrouppublishing.com/journal/cc?distinct_id=171bc7601323e4-022933398951d1-396d7507-13c680-171bc76013335f#author-guidelines

  14. Collection and Curation, Ulrichsweb Global Serials Directory, accessed May 11, 2020, http://ulrichsweb.serialssolutions.com.libaccess.sjlibrary.org/title/1589232919039/84310
  15. “Editorial Team,” https://www.emeraldgrouppublishing.com/journal/cc?distinct_id=171bc7601323e4-022933398951d1-396d7507-13c680-171bc76013335f#editorial-team
  16. “Journal Information” Emerald Publishing, accessed May 11, 2020, https://www.emeraldgrouppublishing.com/journal/cc?distinct_id=171bc7601323e4-022933398951d1-396d7507-13c680-171bc76013335f#aims-and-scope
  17. “Collection and Curation” Emerald Publishing, accessed May 11, 2020, https://www.emerald.com/insight/publication/issn/2514-9326
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The Crab

Publication analysis


About the publication

Title: The Crab

ISSN: N/A

Website: https://www.mdlib.org/content.asp?contentid=151

Purpose, objective, or mission: This is the official publication of the Maryland Library Association (MLA). 1

Target audience: The primary target audience is the association’s membership, which includes “library staff and trustees, library school students, libraries, and friends of libraries representing the full spectrum of librarianship in Maryland.”2

Publisher: Maryland Library Association.

Peer reviewed? No.

Type: LIS professional news.

Medium: Online digital publication.

Content: Coverage of the MLA annual conference; program and workshop reports; news about Maryland libraries and library people; articles on issues concerning libraries and librarianship in Maryland; reviews of books and other materials with local or state interest; letters to the editor.3

Frequency of publication: Four times per year.

About the publication’s submission guidelines

Location of submission guidelines: https://www.mdlib.org/content.asp?contentid=157

Types of contributions accepted: From the submission guidelines, The Crab seeks coverage of the following topics: MLA conference; MLA division, committee or interest group news; reports on programs and workshops of interest to librarians in Maryland; news about Maryland libraries and people; articles on issues concerning libraries and librarianship in Maryland; reviews of books and other materials, based on their local and state interest will be considered for publication; letters to the editor – these must be signed, although names may be withheld from publications upon request.4

Submission and review process: Submissions should be via e-mail to editor Annette Haldeman, Legislative Librarian, Maryland General Assembly Department of Legislative Services, Office of Policy Analysis: Annette.Haldeman@mlis.state.md.us.5

Editorial tone: Informal, friendly.

Style guide used: APA.

Conclusion: Evaluation of publication’s potential for LIS authors

This publication, as indicated by their mission, focuses on local Maryland library organizations, people, and events. An author with local knowledge or connections will find it easier to place a variety of material than an out of the area author. On the other hand, there are examples of articles that address larger LIS sector trends and activities. There are publishing opportunities for an author who can write in an accessible manner with a local connection to the Maryland audience. As with any publication, reviewing the past issues will provide a solid sense of what type of article the editor and readers would find interesting.

Audience analysis


Publication circulation: The print publication is available for a subscription fee from the MLA (membership numbers not available) and is also available online for any visitor to read as well as back issues.6

Audience location and language or cultural considerations: Primarily people the State of Maryland, with additional reach to members in the vendor community that is not located in Maryland.

Reader characteristics: Association members include professionals, LIS students, and a large number of non-librarian staff members. Members/readers come from the full variety of library types and the full variety of jobs in those institutions. Some LIS vendors are included. It may be assumed that most readers will be sympathetic to libraries, understand their various missions, and will view themselves as important to their organizations and the achievement of their organizations’ goals.7

Knowledge of LIS subject matter: MLA members are mostly professionals in the LIS field.8“>https://www.mdlib.org/content.asp?contentid=137]

Conclusion: Analysis of reader characteristics and their potential impact on authors

Considering the diversity of background, skills, professional duties, missions, and interests of the readers, authors should consider presenting material that is practical, general in scope, accessible in tone and language, and appealing to the interests of readers in the Maryland area.


References

Show 8 footnotes

  1. Maryland Library Association. (2020). About MLA. Maryland Library Association. Retrieved from https://www.mdlib.org/content.asp?contentid=151
  2. Maryland Library Association. (2020). About MLA. Maryland Library Association. Retrieved from https://www.mdlib.org/content.asp?contentid=151
  3. Maryland Library Association. (2020). Submit MLA. Maryland Library Association. Retrieved from https://www.mdlib.org/content.asp?contentid=157
  4. Maryland Library Association. (2020). Submit MLA. Maryland Library Association. Retrieved from https://www.mdlib.org/content.asp?contentid=157
  5. Maryland Library Association. (2020). Submit MLA. Maryland Library Association. Retrieved from https://www.mdlib.org/content.asp?contentid=157
  6. Maryland Library Association. (2020). Join MLA. Maryland Library Association. Retrieved from http://www.mdlib.org/about/join.asp
  7. Maryland Library Association. (2020). About MLA. Maryland Library Association. Retrieved from https://www.mdlib.org/content.asp?contentid=137
  8. Maryland Library Association. (2020). About MLA. Maryland Library Association. Retrieved from Continue Reading

AISL Independent Ideas

Publication analysis


About the publication

TitleAISL Independent Ideas

ISSN: N/A

Website: http://aislnews.org/

Purpose, objective, or mission: Independent Ideas is the blog of AISL, the Association of Independent School Librarians.

Created in 1987, the founders of AISL “envisioned an apolitical and affordable association – complementary to other library associations – that would provide a means of exchanging information, ideas and best practices among a network of independent school librarians.”1

Target audience: Independent school librarians and members of AISL.

Publisher: The blog is run and maintained by AISL members.

Peer reviewed? No.

Type: LIS professional blog.

Medium: Online.

Content: Blog posts of varying lengths, usually complete with photos or videos. There’s a group of frequently used tags on the right-hand side of the blog that show some of the most frequently written about topics: collaboration, information literacy, research, school librarians, and technology are some of the tags used most often.2

Frequency of publication: New posts are published a few times a week.

About the publication’s submission guidelines

Location of submission guidelines: Independent Ideas: Managed by Alexendra Patterson – Mercersburg Academy. 3If you are an AISL member and you would like to write a blog post, contact membership coordinator, Renee Chevallier: Rchevallier@ursulinedallas.org .4

Types of contributions accepted: Book reviews, ideas for children’s programming, and more.

Submission and review process: Contact membership coordinator listed above.

Editorial tone: Casual, yet professional.

Style guide used: None.

Conclusion: Evaluation of publication’s potential for LIS authors

If you are a member of AISL and you have written a short, informal piece that would be useful to your peers, this blog may be a viable publication option. Topics are varied and tied to school librarianship of students in all grades. Recent posts have been about topics such as are librarians actually theater people? and high schoolers acting out Google searches. Humor and creativity are found all throughout this blog, so think outside of the box!

Audience analysis


About the publication’s readers

Publication circulation: Though the blog is geared towards members of AISL, anyone can access and read all posts.

Audience location and language or cultural considerations: AISL members are in the U.S. and Canada, and blog posts are in English.

Reader characteristics: Readers are like-minded librarians looking to exchange information and ideas about their field. There are approximately 700 members of AISL.5

Knowledge of LIS subject matter: Strong, but focused on children and school librarianship.

Conclusion: Analysis of reader characteristics and their potential impact on authors

AISL is a unique, close-knitted community of independent school librarians, and readers of its blog are eager to learn and collaborate. Working with children of all ages requires fresh ideas and innovation, so you can be sure readers of Independent Ideas are eager for new voices in the field of school librarianship.


References

Show 5 footnotes

  1. “About AISL,” AISL.wildapricot.org, accessed May 3, 2020, https://aisl.wildapricot.org/
  2. “Independent Ideas Home page,” AISL.wildapricot.org, accessed May 3, 2020, http://aislnews.org/
  3. “AISL Social Media,” AISL.wildapricot.org, accessed May 3, 2020, https://aisl.wildapricot.org/social-media
  4. “AISL Blog,” https://aisl.wildapricot.org/aislblog, accessed May 3, 2020, https://aisl.wildapricot.org/social-media
  5. “About AISL,” AISL.wildapricot.org, accessed May 3, 2020, https://aisl.wildapricot.org/
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Tame the Web

Publication analysis


About the publication

Title: Tame the Web 

ISSN: N/A

Website: https://tametheweb.com/

Purpose, objective, or mission: From Tame the Web‘s About page: “Tame the Web (TTW) endeavors to provide information and discussion, through blogging, on emerging technology, socio-technological trends, the evolving hyperlinked library, LIS education, and human-centered services for LIS students and information professionals in the field.”1

Target audience: LIS students and professionals.

Publisher: TTW is a WordPress site + blog created and run by Dr. Michael Stephens, an associate professor at San Jose State University’s School of Information.

Peer reviewed? No.

Type: LIS professional blog featuring guest posts by students and contributors at the invitation of Dr. Stephens.

Medium: Online.

Content: Blog posts and articles, book reviews. Category topics (dropdown menu at bottom of the site) include engaging users, gaming, libraries/web 2.0, participatory culture, and many others.2

Frequency of publication: Several new articles and posts each month.

About the publication’s submission guidelines

Location of submission guidelines: All submissions are by invitation only.

Types of contributions accepted: Guest blog posts.

Editorial tone: Casual, but informative.

Style guide used: Unknown.

Conclusion: Evaluation of publication’s potential for LIS authors

Contributing authors of TTW are SJSU School of Information students and colleagues of Dr. Stephens.

The site is geared towards, but certainly not limited to, public librarianship. Recent guest posts include the unwritten, daily tasks of a user-centric library director and an introspective look at a librarian’s career throughout her thirties.

Wholehearted Librarianship: this Stephen Barnes quote gives readers and potential authors a good idea of the theme of TTW‘s content, “We must never forget that the human heart is at the center of the technological maze.”3

 

Audience analysis


About the publication’s readers

Publication circulation: Tame the Web‘s content is freely available on the web. If you are interested in Dr. Stephens’ published works, check out his page here.4

Audience location and language or cultural considerations: Readership is primarily in the U.S. and Canada, with articles published in English.

Reader characteristics: Readers are LIS students and professionals from across the spectrum of librarianship and information science.

Knowledge of LIS subject matter: Strong, but varied. Most posts are relatively LIS jargon-free.

Conclusion: Analysis of reader characteristics and their potential impact on authors

Tame the Web‘s readership is unique in that readers also interact with Dr. Stephens via webinars and presentations. Readers come to TTW for its variety of guest posts and straightforward, earnest writing. As a potential author, you will find a varied audience of LIS students and seasoned professionals from across the spectrum of librarianship.


References

Show 4 footnotes

  1. “About Tame the Web,” TameTheWeb.com, accessed May 1, 2020, https://tametheweb.com/about-tame-the-web/
  2. “Home,” TameTheWeb.com, accessed May 1, 2020, https://tametheweb.com/about-tame-the-web/
  3. “Home,” TameTheWeb.com, accessed May 1, 2020, https://tametheweb.com/about-tame-the-web/
  4. “About Michael Stephens,” TameTheWeb.com, accessed May 1, 2020, https://tametheweb.com/about-michael-stephens/
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Code4Lib Journal

Publication analysis


About the publication

Title: Code4Lib Journal 

ISSN: 1940-57581

Purpose, objective, or mission: According to the website, “the Code4Lib Journal exists to foster community and share information among those interested in the intersection of libraries, technology, and the future.”2 It “aims to help engender collective understanding and the necessary support for improving library technology and digital services.”3

Website: http://journal.code4lib.org/

Target audience: The target audience includes anyone who is involved in the “wider library community” who has an interest in libraries and technology.4

PublisherCode4Lib. Publication began in 2007.5

Peer reviewed? No. Submissions to the journal are reviewed by an editorial committee.6

Type: Open access with Creative Commons license. Although the editorial committee consists mainly of those involved in the academic library community, contents do not necessarily have the format of a traditional scholarly research article, and the journal does not use a traditional blind peer review. Articles can vary in formality and can include case studies and personal opinion pieces. Articles do not generally include extensive literature reviews. For these reasons, the journal is currently classed here as ‘professional news’. Articles tend to be focused on the practical application of the ideas presented.7

Medium: Code4Lib Journal is available online.8

Content: From the Call for Submissions, “the editorial committee is looking for content that is practical, demonstrates how to exploit technology to create digital library collections and services, or offers insight and forethought regarding the use of computers in any type of library setting.”9

The journal publishes articles on a multitude of subjects, as long as they support the mission statement, and is flexible with length (1,500 to 5,000 words is an approximate word count). The types of articles published in the journal include:

  • Case studies of projects (failed or successful), how they were done, and challenges faced.
  • Descriptions of projects in progress, project updates, and new project proposals.
  • Effective processes for project management.
  • Reviews/comparisons of software, frameworks, libraries, etc.
  • Analyses and case studies of using library metadata in technological application: novel applications or solutions, or unsolved challenges,
  • Thought pieces on the big problems associated with library and technology, ideas for new solutions, visions for the future.
  • Findings on user behavior and interaction with systems.
  • Best practices.10

Frequency of publication: It is published quarterly in March, June, September, and December.11

About the publication’s submission guidelines

Location of submission guidelines: http://journal.code4lib.org/call-for-submissions

Types of contributions accepted: The types of articles the journal is looking for include:

  • Book & software reviews
  • Code snippets & algorithms
  • Conference reports
  • Opinion pieces12

Submission and review process: Submissions can be sent in the form of either an abstract or a complete draft. Submit articles using the online form, or via email to journal@code4lib.org. Once submitted the article goes through an editorial process, and not a peer review.13

Editorial tone: “Writers should aim for the middle ground between, on the one hand, blog or mailing-list posts, and, on the other hand, articles in traditional journals.”14

Style guide used: From the article guidelines: “While articles in C4LJ should be of high quality, they need not follow any formal structure or guidelines.”15 However, endnotes and references should be cited using the Council of Science Editors (CSE) Style Guide.16

Conclusion: Evaluation of publication’s potential for LIS authors

This journal provides a semiformal setting in which to discuss issues of technology in the library and information science world. The information in the journal is concentrated around technology, and its place within the library setting, so it would be a good place for anyone with an interest in this subject to find a home for one of their articles.

 

Audience analysis


About the publication’s readers

Publication circulation: Since the journal is 100% online, there was no information on the exact circulation available.17

Audience location and language or cultural considerations: The editorial committee is based throughout the United States, but the writers come from both within and outside the United States.18 The journal is written in English, and although the editorial committee is American, not all of the contributors are. (Article guidelines note that articles should be written in English, and that “American or British usage is accepted, but not a mixture of these.”)19  Also, due to the online nature of the journal, people from anywhere in the world would have the ability to access the articles. Because of this, it would most likely be prudent to explain the use of any language or content that was too culturally specific.

Reader characteristics: Code4Lib is a “volunteer-driven collective of hackers, designers, architects, curators, catalogers, artists and instigators from around the world, who largely work for and with libraries, archives, and museums on technology ‘stuff’.” From looking through the author’s information supplies with the articles, it appears that almost all of the contributors work in academic libraries, although their actual job titles vary quite a bit. These job titles range from web designer to information technology coordinator to systems librarian. While this information is about the writers, it goes to show that the journal is of interest to all different types of professionals involved technologies in libraries. Of course, they also all have a professional interest in the intersection of libraries and technology. Code4Lib is of interest to “technology folks in libraries, archives, and museums to informally share approaches, techniques, and code across institutional and project divides.”20 The readers of this journal are likely to have established opinions about the place of technology in libraries. A look at the mission statement shows that the readers are likely to feel that technology holds a key position in the future of libraries.21

Knowledge of LIS subject matter: The readers of Code4Lib Journal would have a good knowledge and understanding of LIS topics and issues. They would also be familiar with library jargon. On top of that, due to the technical nature of the journal, they would also be familiar with most technical jargon.22

Conclusion: Analysis of reader characteristics and their potential impact on authors

The common thread running among these readers is an interest in, and a passion for, technology and its use within a library setting. Their level of technical knowledge would be rather high, and this would be an important thing for writers to keep in mind. In fact, it would also be a necessity for the writers of a proposed article for Code4Lib Journal to have significant expertise in technology.


References

Show 22 footnotes

  1.  Code4Lib Journal, Ulrichsweb Global Serials Directory, accessed May 4, 2020, http://ulrichsweb.serialssolutions.com.libaccess.sjlibrary.org/title/1521729571530/658750
  2. Code4Lib Journal. (2020). Mission. Code4Lib Journal. Retrieved from http://journal.code4lib.org/mission
  3. Code4Lib Journal. (2020). Mission. Code4Lib Journal. Retrieved from http://journal.code4lib.org/mission
  4. Code4Lib Journal. (2016). Mission. Code4Lib Journal. Retrieved from http://journal.code4lib.org/mission
  5. ProQuest. (2020). The Code4Lib Journal. Ulrichsweb Global Serials Directory. Retrieved from http://ulrichsweb.serialssolutions.com.libaccess.sjlibrary.org/title/1411489602963/658750
  6. Code4Lib Journal. (2020). Process and Structure. Code4Lib Journal. Retrieved from http://journal.code4lib.org/process-and-structure
  7. Code4Lib Journal. (2020). Issue 25, 2014-07-21. Code4Lib Journal. Retrieved from http://journal.code4lib.org/issues/issues/issue25
  8. ProQuest. (2020). The Code4Lib Journal. Ulrichsweb Global Serials Directory. Retrieved from http://ulrichsweb.serialssolutions.com.libaccess.sjlibrary.org/title/1411489602963/658750
  9. Code4Lib Journal. (2020). Call for Submissions. Code4Lib Journal. Retrieved from http://journal.code4lib.org/call-for-submissions
  10. Code4Lib Journal. (2016). Article Guidelines. Code4Lib Journal. Retrieved from http://journal.code4lib.org/article-guidelines
  11. Code4Lib Journal. (2020). Call for Submissions. Code4Lib Journal. Retrieved from http://journal.code4lib.org/call-for-submissions
  12. Code4Lib Journal. (2020). Article Guidelines. Code4Lib Journal. Retrieved from http://journal.code4lib.org/article-guidelines
  13. Code4Lib Journal. (2020). Article Guidelines. Code4Lib Journal. Retrieved from http://journal.code4lib.org/article-guidelines
  14. Code4Lib Journal. (2020). Article Guidelines. Code4Lib Journal. Retrieved from http://journal.code4lib.org/article-guidelines
  15. Code4Lib Journal. (2020). Article Guidelines. Code4Lib Journal. Retrieved from http://journal.code4lib.org/article-guidelines
  16. Code4Lib Journal. (2020). Article Guidelines. Code4Lib Journal. Retrieved from http://journal.code4lib.org/article-guidelines
  17. ProQuest. (2020). The Code4Lib Journal. Ulrichsweb Global Serials Directory. Retrieved from http://ulrichsweb.serialssolutions.com.libaccess.sjlibrary.org/title/1411489602963/658750
  18. Code4Lib Journal. (2020). Editorial Committee. Code4Lib Journal. Retrieved from http://journal.code4lib.org/editorial-committee
  19. Code4Lib Journal. (2020). Article Guidelines. Code4Lib Journal. Retrieved from http://journal.code4lib.org/article-guidelines
  20. Code4Lib. (2020). About. Code4Lib. Retrieved from http://code4lib.org/about/
  21. Code4Lib Journal. (2020). Mission. Code4Lib Journal. Retrieved from http://journal.code4lib.org/mission
  22. Code4Lib. (2020). About. Code4Lib. Retrieved from http://code4lib.org/about/
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Catholic Library World

Image courtesy of Catholic Library World.

 

Publication analysis


About the publication

Title: Catholic Library World

ISSN: 0008-820X

Website: http://cathla.org/Main/About/Publications

Purpose, objective, or mission: The Catholic Library Association, an international organization established in 1921, seeks to provide professional development, promote Catholic literature and offer spiritual support. They promote the exchange of ideas and provide an inspirational source of guidance on ethical issues related to librarianship.1

Target audience: The publication is intended for an “audience that is interested in the broad role and impact of various types of libraries,” whether Christian, secular, or from another religion.2

Publisher: Catholic Library Association.

Peer reviewed? Yes, all submissions are subjected to a double-blind review process.3

Type: LIS scholarly.

Medium: Print.

Content: Catholic Library World publishes articles focusing on all aspects of librarianship, especially as it relates to Catholicism and Catholic Studies. “Topics of interest include: academic libraries, high school and children’s libraries, parish and community libraries, archives, and library education.” The journal also publishes book reviews on the following topics: theology and spirituality, pastoral, professional, children, and young adult.4

Frequency of publication: Journals are published in September, December and March.5

About the publication’s submission guidelines

Location of submission guidelines: Links to PDF files containing author guidelines can be found on CLA’s Publications page.

Types of contributions accepted: Book reviews (for both children and adult works) and articles on all aspects of librarianship, particularly those that relate to Catholicism and Catholic Studies.6

For a better idea of what CLW publishes, here are two recent articles:

The Bayou Lafourche Oral History Project: Understanding Environmental Change and Religious Identity in Louisiana

Catholic Academic Libraries and Print Promotional Materials

Articles should contribute new findings to the existing literature in the field. The word count should be between 3000 and 5000 words, but may be longer if an editor gives approval.7

Submission and review process: Send manuscripts via email as an attachment including author’s full name, affiliation and email address. Manuscripts should be neither previously published nor published simultaneously elsewhere. Because of the lengthy peer review process, authors will be notified within ninety days of submission whether or not their work was accepted. 8

If published, authors keep copyrights and publication rights for their work.

Editorial tone: Accessible and well documented.9

Style guide used: The Chicago Manual of Style

Conclusion: Evaluation of publication’s potential for LIS authors

Potential LIS authors should keep in mind that the Catholic Library Association does not limit their publications to works about Catholicism or Catholic librarianship. Their Publications page states that “CLW respects diverse Christian traditions as well as non-Christian. While it is a Catholic publication, CLW welcomes relevant articles from a variety of religious traditions.”10

 

Audience analysis


About the publication’s readers

Publication circulation: Catholic Library World features a wide readership within and outside of the Catholic Library Association. The journal is “indexed in Book Review, CPLI, Library Literature and Information Science, Library and Information Science Abstracts, Reference Book Review Index, Current Index to Journals in Education (ERIC), Information Science Abstract, and University des sciences humans de Strasbourg (CERDIC.)”11

Audience location and language or cultural considerations: The majority of Catholic Library World’s readers are likely to be American Catholics.

Reader characteristics: Readers are likely to be LIS professionals. From their Publications page, “CLW is intended for an audience that is interested in the broad role and impact of various libraries.12

Knowledge of LIS subject matter: Varied.

Conclusion: Analysis of reader characteristics and their potential impact on authors

Members of the Catholic Library Association are networkers in the field of library science with a passion for the future of libraries and library trends in the U.S. and abroad.13 Considering that each issue of CLA’s award winning journal features over 100 book and media reviews, readers of Catholic Library World are interested in a wide variety of LIS topics.

Last updated: April 30, 2020


References

Show 13 footnotes

  1. “About Us,” Cathla.org, accessed April 30, 2020, https://cathla.org/Main/About/About_Us/Main/About/About_Us.aspx?hkey=1d0656f5-9a4c-4436-a435-6074be93e751
  2. “Publications,” Cathla.org, accessed April 30, 2020, https://cathla.org/Main/About/Publications
  3. “Author Guidelines,” Cathla.org, accessed April 30, 2020, https://cathla.org/Main/About/Publications
  4. “Publications.”
  5. “Author Guidelines.”
  6. “Author Guidelines.”
  7. “Author Guidelines.”
  8. “Author Guidelines.”
  9. “Author Guidelines.”
  10. “Publications.”
  11. “Publications.”
  12. “Publications.”
  13. “Become a Member,” Cathla.org, accessed March 13, 2018, https://cathla.org/Main/Membership/Become_a_Member/Main/Membership/Become_a_Member.aspx?hkey=b2bcc799-8b31-4f9e-8629-f408fde31e9d
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Canadian Journal of Information and Library Science

 

Publication analysis


About the publication

TitleCanadian Journal of Information and Library Science / La Revue canadienne des sciences de l’information et de bibliothéconomie

ISSN: 1195-096X (Print) and 1920-7239 (Online)1

Websitehttp://cais-acsi.ca/the-canadian-journal-of-information-and-library-science/

Purpose, objective, or mission: As the vehicle of the Canadian Association for Information Science (CAIS), the journal seeks to advance the study of information and library science in Canada “by serving as a forum for discussion of theory and research. The journal is concerned with research findings, understanding of issues in the field, information practices of individuals and groups, and understanding of the history, economics, and technology of information or library systems and services.”2

Target audience: Canadian LIS community3

Publisher: University of Toronto Press, Journals Division4

Peer reviewed? Yes5

Type: LIS scholarly6

Medium: Print. It’s available online via Project MUSE7

Content: “The journal publishes research papers, scholarly opinion papers, reviews of research, brief communications, and reviews of books and other media” in both English and French.8

Frequency of publication: Quarterly9

About the publication’s submission guidelines

Location of submission guidelines: http://cais-acsi.ca/guidelines-for-submission/

Types of contributions accepted: The journal accepts submissions of “research papers, scholarly opinion papers, reviews of research, brief communications, and reviews of books and other media” in both English and French. Reviews of publications by Canadian authors are of particular interest.10

Submission and review process: Manuscripts should be submitted to the online system. A tentative title and an abstract of 50-100 words, preferably in both English and French, should be included. Submissions will be reviewed by at least two independent referees. Additional details about manuscript formatting are available on the journal website.11

Editorial tone: Academic/ Scholarly12

Style guide used: The journal uses an in-house style that is outlined on its website.13

Conclusion: Evaluation of publication’s potential for LIS authors

The Canadian Journal of Information and Library Science provides an excellent opportunity for LIS authors looking to publish scholarly, career advancing work and establish a presence outside the United States.

This publication is abstracted and indexed in Academic Search Elite/Premier, Canadian Periodical Index, Computer and Control Abstracts, Cultures, Langues, Textes: La revue de sommaires, Current Contents: Social and Behavioural Sciences, ERIC, Information Science & Technology Abstracts, International Bibliography of Book Reviews of Scholarly Literature on the Humanities and Social Sciences (IBR), International Bibliography of Periodical Literature on the Humanities and Social Science (IBZ), SCOPUS, Library and Information Science Abstracts (LISA), Library Literature, Professional Development Collection, and Social Science Citation Index.14

 

Audience analysis


About the publication’s readers

Publication circulation: Exact circulation numbers are not available, but the journal is a benefit of membership in Canadian Association for Information Science / L’association canadienne des sciences de l’information (CAIS-ACIS). Membership is automatic for all attendees of the annual conference of the association.15 The journal is also available online through Project MUSE.16

Audience location and language or cultural considerations: This journal, while covering LIS topics in general, is written and aimed at LIS academics, both English and French speaking, practicing in Canada.17

Reader characteristics: The audience for this journal is a mix of academics and industry and government professionals such as information scientists and archivists, librarians, computer scientists, and educators. Readership also includes those in “media studies and journalism, business, psychology, health sciences, education, law, and many other areas.”18 This indicates a variety of workplaces from universities, large corporations and government organizations.

Knowledge of LIS subject matter: Considering their shared interest in the mission of the CAIS-ACIS, it suggests the readers, while not all information science professionals, have considerable knowledge of LIS subject matter.19

Conclusion: Analysis of reader characteristics and their potential impact on authors

Readers of this publication are interested in furthering their ability to practice in the field, to acquire information on new research that will support their work in support of libraries. The readers are also most likely residents of Canada and, while most of the papers published would easily benefit a librarian or information professional residing anywhere in the world, submissions need to be relevant to librarians practicing in Canada.

Last updated: April 28, 2020


References

Show 19 footnotes

  1.  Canadian Journal of Information and Library Science, Ulrichsweb Global Serials Directory, accessed April 28, 2020, http://ulrichsweb.serialssolutions.com.libaccess.sjlibrary.org/title/1588090872879/72671
  2. “Call for Papers,” accessed April 28, 2020, http://cais-acsi.ca/call-for-papers/
  3. “Membership,” accessed April 28, 2020, http://cais-acsi.ca/membership/
  4. Canadian Journal of Information and Library Science, Ulrichsweb Global Serials Directory, accessed April 28, 2020, http://ulrichsweb.serialssolutions.com.libaccess.sjlibrary.org/title/1406608675219/72671
  5. Canadian Journal of Information and Library Science, Ulrichsweb Global Serials Directory, accessed April 28, 2020, http://ulrichsweb.serialssolutions.com.libaccess.sjlibrary.org/title/1406608675219/72671
  6. Canadian Journal of Information and Library Science, Ulrichsweb Global Serials Directory, accessed April 28, 2020, http://ulrichsweb.serialssolutions.com.libaccess.sjlibrary.org/title/1406608675219/72671
  7. Canadian Journal of Information and Library Science, accessed April 28, 2020, http://cais-acsi.ca/the-canadian-journal-of-information-and-library-science/
  8. “Call for Papers,” accessed April 28, 2020, http://cais-acsi.ca/call-for-papers/
  9.  Canadian Journal of Information and Library Science, Ulrichsweb Global Serials Directory, accessed April 28, 2020, http://ulrichsweb.serialssolutions.com.libaccess.sjlibrary.org/title/1406608675219/72671
  10. “Call for Papers,” accessed April 28. 2020, http://cais-acsi.ca/call-for-papers/
  11. “Guidelines for Submission,” accessed April 28, 2020, http://cais-acsi.ca/guidelines-for-submission/
  12. Canadian Journal of Information and Library Science, Ulrichsweb Global Serials Directory, accessed April 28, 2020, http://ulrichsweb.serialssolutions.com.libaccess.sjlibrary.org/title/1406608675219/72671
  13. “Guidelines for Submission,” accessed April 28, 2020, http://cais-acsi.ca/guidelines-for-submission/
  14. “Abstracting and Indexing,” University of Toronto Press, accessed April 28, 2020, http://www.utpjournals.com/Canadian-Journal-of-Information-and-Library-Science.html
  15. “Membership,” accessed April 28, 2020, http://cais-acsi.ca/membership/
  16. Canadian Journal of Information and Library Science, Project MUSE, accessed April 28, 2020, http://muse.jhu.edu/journal/497
  17. “Call for Papers,” Canadian Association for Information Science (CAIS), accessed November 15, 2016, http://cais-acsi.ca/call-for-papers/
  18. “Membership,” accessed April 28, 2020, http://cais-acsi.ca/membership/
  19. “Call for Papers,” Canadian Association for Information Science (CAIS), accessed April 28, 2020, http://cais-acsi.ca/call-for-papers/
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Canadian Journal of Academic Librarianship

 

Publication analysis


About the publication

Title:  Canadian Journal of Academic Librarianship

ISSN: 2369-937X

Website: https://cjal.ca/index.php/capal

Purpose, objective, or mission: Published by the Canadian Association of Professional Academic Librarians (CAPAL), the Canadian Journal of Academic Librarianship seeks to publish articles that are relevant to the profession of academic librarianship and the discipline of library and information science.1

Target audience: Academic librarians, both within and outside of Canada.

Publisher: The Canadian Association of Professional Academic Librarians (CAPAL).2

Peer reviewed? Yes.3

Type: LIS scholarly journal.

Medium: Online.

Content: Articles can be traditional research studies, or more theoretical work that may not be suitable for other empirical LIS journals. “Submissions must present substantive analysis of a topic. Why is the article’s topic or finding significant—what is the ‘so what?’ for librarianship?”4

Check the journal’s calls for papers and reviews for the latest information on special issues.

Frequency of publication: “Articles and book reviews are published on a continuous basis and combined into one volume at the end of each calendar year.”5

About the publication’s submission guidelines

Location of submission guidelines: https://cjal.ca/index.php/capal/about/submissions

Types of contributions accepted: The journal welcomes submissions for book reviews and articles and review essays. Book reviews should be about 1,000 words in length, whereas articles should be 3,000 to 6,000 words, and no more than 10,000.6

Submission and review process: First, create a username and password for the Canadian Journal of Academic Librarianship. You can register here.

Once you are ready to submit, be sure to read through the Author Guidelines to make sure you have formatted your work properly and included all necessary information.

“Submissions are reviewed first by an editor to confirm that the submission is appropriate for the Canadian Journal of Academic Librarianship. This step typically occurs within two weeks of submission. This editorial review considers questions such as:

  • Is the submission within the Aims and Scope?
  • Is the submission readable and within the desired word count?
  • Has the submission been published elsewhere?
  • Has the submission document been anonymized?”

“When the editor has determined that the submission is appropriate to be considered for publication, he/she contacts potential reviewers. Editors do not also serve as reviewers. Each submission is normally reviewed by two reviewers. Reviewers are asked to submit their reviews within four weeks.”

Finally, the editor will consider any recommendations and comments made by the reviewers, and will confer with the author.7

Editorial tone: Professional, scholarly.

Style guide used: The most recent edition of the Chicago Manual of Style.8

Conclusion: Evaluation of publication’s potential for LIS authors

Keep in mind that publication submissions are not limited to Canadian librarians, but articles relevant to the country’s LIS field are encouraged and welcomed. Recently published articles are on topics such as using social epistemology to understand information behaviors and Indigenous research and librarianship in Canada.

The CJAL could also be a good outlet for reviews on LIS books written in the last three years. Look at the Book Review Guidelines for more information.

Audience analysis


About the publication’s readers

Publication circulation: The journal is open access, so anyone can read current and archived issues.

Audience location and language or cultural considerations: While the website and parts of the journal are displayed in both English and French, typically the journal articles are published in English only.

Reader characteristics: Readers are academic librarians who are members of the Canadian Association of Academic Librarians. Therefore, readers are likely well versed in current LIS topics, especially how they relate to the field of academic librarianship.

Knowledge of LIS subject matter: Strong.

Conclusion: Analysis of reader characteristics and their potential impact on authors

Potential authors who are interested in publishing in this journal should look into CAPAL to learn more about the journal’s readership. The association’s About page states that they differ from other library associations in that CAPAL “is an advocacy group focused on the individual and the profession.”9

Readers are librarians who are well versed in LIS topics, particularly as they relate to academic librarianship. If you have a book review or well researched LIS article that is relevant for academic librarians (particularly in Canada), then this may be a good venue for your writing.

Last updated: April 28, 2020


References

Show 9 footnotes

  1. “About the Journal,” accessed April 28, 2020, https://cjal.ca/index.php/capal/about
  2. “About the Journal.”
  3. “About the Journal.”
  4. “About the Journal.”
  5. “About the Journal.”
  6. “Submissions,” accessed April 28, 2020, https://cjal.ca/index.php/capal/about/submissions
  7. “About the Journal.”
  8. “Submissions.”
  9. “About,” CAPALibrarians.org, accessed April 28, 2020, https://capalibrarians.org/about/history/
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BayViews

 

Publication analysis


About the publication

Title: BayViews

ISSN: unknown

Website: http://www.bayviews.org

Purpose, objective, or mission: BayViews is a publication of the Association of Children’s Librarians of Northern California1, with reviews aimed at evaluating new books to identify titles appropriate for library purchase. BayView‘s goals are “to strengthen and maintain work with youth in the libraries of Northern and Central California according to the highest standards of professional librarianship by:

  • Reviewing and evaluating children’s books and other materials produced for young people
  • Working actively to further the cause of library work with children
  • Discussing various phases and problems of this work
  • Cooperating in the solution of problems of mutual concern
  • Encouraging and stimulating the personal friendships of its members”2

Target audience: Members of the Association of Children’s Librarians of Northern California, including both public librarians and school librarians.3

Publisher: The Association of Children’s Librarians of Northern California4

Peer reviewed? No.5

Type: LIS professional news. BayViews is published by a professional organization with the prime purpose of educating its own members.6

Medium: BayViews is an electronic and print publication. Additionally, BayViews has a blog on their website which is updated frequently.7

Content: BayViews is a journal of book reviews and opinions aimed at children’s librarians.8 The members of the Association of Children’s Librarians of Northern California use its pages to review new books in the field of children’s literature (including books for babies, children, and teens), as well as meeting in person to discuss the reviews. Each copy of BayViews also contains a section called “BayNews,” which keeps a calendar of upcoming events and collects news about goings-on related to children’s services at libraries within the region.9

Frequency of publication: 11 times per year.10

About the publication’s submission guidelines

Location of submission guidelines: Online at http://www.bayviews.org/reviewtools

Reviews are submitted using an online form on the above page, which also includes sample reviews and a letter from the editors regarding content, voice, and other review considerations.11

Types of contributions accepted: Contributions are accepted by members only, including book reviews of children’s and young adult literature, as well as news about events and services in the Northern California library community.12

Reviewers are now able to choose their own review books at meetings.13

Submission and review process: Contributors must be members of the organization. Reviewers choose their own review books at meetings. Authors wishing to contribute to the BayNews section should contact the editor.14

Editorial tone: Reviews should be concise and critical.15

Style guide used: Not specified but read guidelines on the site16

Conclusion: Evaluation of publication’s potential for LIS authors

This publication is a great opportunity for writers in Northern California who are interested in reviewing children’s and young adult literature. Since authors must be members of the Association of Children’s Librarians of Northern California, and reviews are presented at the ACL chapter meetings, they would probably want to reside in the area to get the most out of their membership.

 

Audience analysis


About the publication’s readers

Publication circulation: The membership of ACL who receive as a membership benefit both the print (for a fee) and electronic copy (free) of the journal.17

Audience location and language or cultural views: Based in Northern and Central California, the publication is published in English with no special considerations.18

Reader characteristics: Children’s librarians with a desire to learn more about books than reviews in the LIS press offer. Readers are interested specifically in children’s and young adult books, and issues related to working in public and school libraries. Written by, and for, the membership.19

Knowledge of LIS subject matter: General LIS knowledge and expertise in their area of the field.

Conclusion: Analysis of reader characteristics and their potential impact on authors

As a publication for the education of the membership of ACL, authors should be well versed in the subject of children’s and young adult literature and willing to follow the membership guidelines to participate in the ACL community.20

Last updated: April 26, 2020


References

Show 20 footnotes

  1. Association of Children’s Librarians of Northern California. (2020). ACL Mission Statement. BayViews. Retrieved from http://www.bayviews.org/mission
  2. Association of Children’s Librarians of Northern California. (2020). ACL Mission Statement. BayViews. Retrieved from http://www.bayviews.org/mission
  3. Association of Children’s Librarians of Northern California. (2020). ACL Mission Statement. BayViews. Retrieved from http://www.bayviews.org/mission
  4. Association of Children’s Librarians of Northern California. (2020). BayViews. BayViews. Retrieved from http://www.bayviews.org/
  5. Association of Children’s Librarians of Northern California. (2020). ACL Review Tools. BayViews. Retrieved from http://www.bayviews.org/reviewtools
  6. Association of Children’s Librarians of Northern California. (2020). BayViews. BayViews. Retrieved from http://www.bayviews.org/
  7. Association of Children’s Librarians of Northern California. (2020). BayViews. BayViews. Retrieved from http://www.bayviews.org/
  8. Association of Children’s Librarians of Northern California. (2020). BayViews. BayViews. Retrieved from http://www.bayviews.org/
  9. Association of Children’s Librarians of Northern California. (2020). BayNews. BayViews. Retrieved from http://www.bayviews.baynews
  10. Association of Children’s Librarians of Northern California. (2020). ACL Review Tools. BayViews. Retrieved from http://www.bayviews.org/reviewtools
  11. Association of Children’s Librarians of Northern California. (2020). ACL Review Tools. BayViews. Retrieved from http://www.bayviews.org/reviewtools
  12. Association of Children’s Librarians of Northern California. (2020). ACL Review Tools. BayViews. Retrieved from http://www.bayviews.org/reviewtools
  13. Association of Children’s Librarians of Northern California. (2016). ACL Review Tools. BayViews. Retrieved from http://www.bayviews.org/reviewtools
  14. Association of Children’s Librarians of Northern California. (2020). ACL Review Tools. BayViews. Retrieved from http://www.bayviews.org/reviewtools
  15. Association of Children’s Librarians of Northern California. (2020). ACL Review Tools. BayViews. Retrieved from http://www.bayviews.org/reviewtools
  16. Association of Children’s Librarians of Northern California. (2020). ACL Review Tools. BayViews. Retrieved from http://www.bayviews.org/reviewtools
  17. Association of Children’s Librarians of Northern California. (2020). Membership. BayViews. Retrieved from http://www.bayviews.org/membership
  18. Association of Children’s Librarians of Northern California. (2016). BayViews. BayViews. Retrieved from http://www.bayviews.org/
  19. Association of Children’s Librarians of Northern California. (2020). BayViews. BayViews. Retrieved from http://www.bayviews.org/
  20. Association of Children’s Librarians of Northern California. (2020). BayViews. BayViews. Retrieved from http://www.bayviews.org/
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Online Searcher

Publication analysis


About the publication

Title: Online Searcher: Information Discovery, Technology, Strategies  

ISSN: 2324-96841

Website: http://www.infotoday.com/onlinesearcher/

Purpose, objective, or mission: “Online Searcher is the definitive voice for information professionals in academic, corporate, government, law, medical, public library, knowledge management, web development, and freelance environments.”2

Target audience: “Online Searcher is the go-to publication for dedicated web researchers, database professionals, librarians in academic, corporate, public, and government work settings, and purchasers/licensees of information resources.”3

Publisher: Information Today, Inc.4

Peer reviewed? No.5

Type: LIS professional or trade publication6

Medium: Print and online.7

Content: “Online Searcher provides subscribers with the information they need to:

  • Effectively manage online research projects
  • Conduct successful internet and database searches
  • Determine the utility of new technologies
  • Build innovative services within their organizations
  • Assess the worth of new and changed resources
  • Discover trends affecting information professionals
  • Strategize services to boost the value of information departments and libraries”8

Frequency of publication: Six times per year.9

About the publication’s submission guidelines

Location of submission guidelines: http://www.infotoday.com/OnlineSearcher/Author-Guidelines.shtml

Types of contributions accepted: “Online Searcher covers the entire range of electronic information topics, including industry trends; new products and technologies; professional, business and consumer online services; the internet; enterprise-wide information management; practical search and information management techniques; information professional roles and responsibilities, electronic content; quality issues; web design from an information professional perspective; enterprise search; intranet creation and promotion; and search engines.”10

Submission and review process: Contact the editor with your proposal. “If you’d like to write for Online Searcher, please contact me (Marydee Ojala) to discuss an idea. I’d also be happy to review an outline or draft proposal. Author Guidelines are provided hereMarydee Ojala Online Searcher • P.O. 78225 • Indianapolis, IN 46278 • 317-876-8100 • Fax: 317-876-8300 marydee@xmission.com11

Editorial tone: Per the Author Guidelines, “Write in simple, straightforward English. Short, pithy, fact-filled articles are much better than long, wordy pieces. Write tersely, in popular magazine-style, not in verbose, academic prose.”12

Style guide used: See the Author Guidelines for specific information.

Conclusion: Evaluation of publication’s potential for LIS authors

Online Searcher is widely read by library and information science professionals, guaranteeing authors a substantial amount of exposure. There are numerous publication opportunities for LIS authors, as this journal touches on a diverse assortment of topics from book/product reviews, conference coverage, and technologies such as website design and user experience. Most information professionals will be able to find an appropriate angle to pitch to this publication.

 

Audience analysis


About the publication’s readers

Publication circulation: “The Information Today, Inc. website is now averaging more than 50,000 visitors each month.”13

Audience location and language or cultural considerations: This publication is printed in English out of Medford, New Jersey. There is no audience location data readily available, but it should be assumed that the majority of its readership resides in North America.14

Reader characteristics: Most of this publication’s readership consists of working information professionals. Readers of Online Searcher (along with readers of its sister publications, Information Today and Computers in Libraries) are:

› 14% Information Professionals
› 27% Academic Librarians
› 24% Special Librarians
› 10% Government Librarians
› 21% Public Librarians
› 4% Other.15

Knowledge of LIS subject matter: This readership will have a solid knowledge of LIS subject matter, but as this is not a scholarly publication, academic jargon should be left out.12

Conclusion: Analysis of reader characteristics and their potential impact on authors

Since much of the audience for this publication are information professionals, this is a great opportunity to turn practical experience and knowledge into an article that will reach an engaged and informed readership. Readers will, however, prefer concise, magazine-style writing that makes clear and fast points. As over 70% of its readers are librarians, this publication is a great opportunity to connect to one’s peers and showcase relevant information that others in the profession will benefit from.

Last updated: October 30, 2018


References

Show 16 footnotes

  1. “Online Searcher,” OCLC WorldCat, accessed April 10, 2020, http://www.worldcat.org/title/online-searcher/oclc/812038505
  2. “Online Searcher,” Information Today, Inc., accessed April 10, 2020, http://www.infotoday.com/onlinesearcher/
  3. “Online Searcher,” Information Today, Inc., accessed April 10, 2020, http://www.infotoday.com/onlinesearcher/
  4. “Online Searcher,” Information Today, Inc., accessed April 10, 2020, http://www.infotoday.com/onlinesearcher/
  5. “Author Guidelines,” Information Today, Inc., accessed April 10, 2020, http://www.infotoday.com/OnlineSearcher/Author-Guidelines.shtml
  6. “Online Searcher,” Information Today, Inc., accessed April 10, 2020, http://www.infotoday.com/onlinesearcher/
  7. “Online Searcher,” Information Today, Inc., accessed April 10, 2020, http://www.infotoday.com/onlinesearcher/
  8. “Online Searcher,” Information Today, Inc., accessed April 10, 2020, http://www.infotoday.com/onlinesearcher/
  9. “Online Searcher,” Information Today, Inc., accessed April 10, 2020, http://www.infotoday.com/onlinesearcher/
  10. “Author Guidelines,” Information Today, Inc., accessed April 10, 2020, http://www.infotoday.com/OnlineSearcher/Author-Guidelines.shtml
  11. “Author Guidelines,” Information Today, Inc., accessed April 10, 2020, http://www.infotoday.com/OnlineSearcher/Author-Guidelines.shtml
  12. “Author Guidelines,” Information Today, Inc., accessed April 10, 2020, http://www.infotoday.com/OnlineSearcher/Author-Guidelines.shtml
  13. “Media Kit,” Information Today, Inc., accessed April 10, 2020, http://www.infotoday.com/advert/2019/2019-ITI-Combined-Media-Kit.pdf
  14. “Online Searcher,” Information Today, Inc., accessed April 10, 2020, http://www.infotoday.com/onlinesearcher/
  15. “Media Kit,” Information Today, Inc., accessed April 10, 2020, http://www.infotoday.com/advert/2019/2019-ITI-Combined-Media-Kit.pdf
  16. “Author Guidelines,” Information Today, Inc., accessed April 10, 2020, http://www.infotoday.com/OnlineSearcher/Author-Guidelines.shtml
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