Wiki Tags Archives: Product reviews

Business Information Review

excuse the mess, update in progress


About the publication

Title: Business Information Review 

ISSN: 0266-3821 (Print) and 1741-64501

Website: http://bir.sagepub.com/

You can also visit the Business Information Review (BIR) BIR blog, (where you can listen to BIR podcasts) or follow the journal on Twitter.

Purpose, objective, or mission: €œ”Business Information Review (BIR) deals with the provision and management of information, content and knowledge in organisations.”€2 It deals with information strategies and operational best practices in order to help businesses get the best value from exploiting information knowledge to their benefit. A primary goal of BIR is to highlight economic, social and technological developments that will affect organizations’€™ information needs.3

It is “€œthe only journal devoted entirely to the practice of business information provision.”4

Target audience: Business information professionals: managers, librarians, knowledge managers, researchers, analysts, consultants, print or electronic publishers.5

Publisher: Sage Publications.6

Peer reviewed? Yes.7

Type: LIS professional, with an emphasis on information, content and knowledge in organizations.8

Medium: Print and online access.9

Content: Articles, case studies and industry updates. The website and blog also offer podcasts.10

Frequency of publication: Quarterly (March, June, September, December).11

About the publication’s submission guidelines

Location of submission guidelines: http://www.sagepub.com/journals/Journal201673/manuscriptSubmission

Types of contributions accepted: Submissions should cover information and knowledge management within organizations. Articles will ideally be relevant to all sorts of info professionals – librarians, managers, publishers, information managers -€“ and are typically 3000-5000 words. Shorter articles are also accepted, such as interviews, product/service reviews and opinion pieces.12

Submission and review process: Submit a proposal first. Completed articles might be considered, with the understanding that editors may require changes. Editors review all submissions; some are reviewed by the editorial board members. Make sure to read the site’s author guidelines before sending anything for consideration.13

Email your proposal/article to businessinformationreview@gmail.com.14

Co-editors, as of 2016, are Claire Laybats, TFPL, UK, and Luke Tredinnick, London Metropolitan University, UK. To contact the editorial office, email: businessinformationreviewj@gmail.com 15

Editorial tone: Professional, somewhat formal while still engaging and interesting. Readable. BIR wants readers to really delve into topics and think about the relevancy of products/services/devices for their own business needs. LIS authors should note that content is provided by “€œinformation professionals, content, technology and service suppliers, academics and researchers and leading thinkers”€16 from within and outside the information world.17

Style guide usedSAGE Harvard reference style

Conclusion: Evaluation of publication’s potential for LIS authors

If you have an interest in technologies and strategies applicable to the information side of the LIS world, this is a good place to consider submitting. The review attracts readers from a variety of professions, not only LIS practitioners, and would be a good place to present LIS-learned views to a larger audience that might not be aware of the particular information/knowledge management angle.

 

Audience analysis


About the publication’s readers

Publication circulation: Not available for the actual publication; BIR Twitter page has 156 followers 18.

Audience location and language or cultural considerations: International, with primary editors based out of the U.K./Europe.19 Written in English using British/U.K. spelling.20

Reader characteristics: “€œBIR readers are to be found in the corporate sector, in government agencies and other public institutions, in private consultancy, and in universities and business schools.”€21€œBIR‘s international readership and authorship covers the corporate sector, consultancies and law firms, publishers and information providers, government and other public institutions, academia and the third sector.”22

Knowledge of LIS subject matter: Strong, as librarians and information management/knowledge professionals are a key part of BIR’€™s reading and author group. The publication is also directed towards managers and others in non-LIS professions23, so if you use LIS specific jargon or acronyms, make sure readers still understand what you are talking about.

Conclusion: Analysis of reader characteristics and their potential impact on authors

BIR readers are interested in knowledge management applications, processes and developments, all areas that LIS practitioners touch on, through study or professionally. BIR readership and authorship includes LIS professionals, making this an ideal publication to share information updates, trends, and applications, as far as they pertain to organizations.

Last updated: May 14, 2016


References

Show 23 footnotes

  1. Business Information Review, Sage Publications Ltd., accessed May 2, 2020, http://journals.sagepub.com/home/bira
  2. Sage Publications Ltd. (2016). Aims and Scope. Business Information Review. Retrieved from http://www.sagepub.com/journals/Journal201673/title#tabview=aimsAndScope
  3. Sage Publications Ltd. (2016). Aims and Scope. Business Information Review. Retrieved from http://www.sagepub.com/journals/Journal201673/title#tabview=aimsAndScope
  4. Sage Publications Ltd. (2016). About the Title. Business Information Review. Retrieved from http://www.sagepub.com/journals/Journal201673/title#tabview=title
  5. Sage Publications Ltd. (2016). Aims and Scope. Business Information Review. Retrieved from http://www.sagepub.com/journals/Journal201673/title#tabview=aimsAndScope
  6. ProQuest. (2016). Business Information Review. Ulrichsweb Global Serials Directory. Retrieved from http://ulrichsweb.serialssolutions.com.libaccess.sjlibrary.org/title/1411245980118/146294
  7. Sage Publications Ltd. (2020). Manuscript Submission Guidelines. Business Information Review. Retrieved from https://journals.sagepub.com/author-instructions/BIR
  8. Sage Publications Ltd. (2016). Aims and Scope. Business Information Review. Retrieved from http://www.sagepub.com/journals/Journal201673/title#tabview=aimsAndScope
  9. Sage Publications Ltd. (2016). Aims and Scope. Business Information Review. Retrieved from http://www.sagepub.com/journals/Journal201673/title#tabview=aimsAndScope
  10. Sage Publications Ltd. (2016). Podcasts for Business Information Review. Business Information Review. Retrieved from http://bir.sagepub.com/site/Podcast/podcast_dir.xhtml
  11. Sage Publications Ltd. (2016). About the Title. Business Information Review. Retrieved from http://www.sagepub.com/journals/Journal201673/title#tabview=title
  12. Sage Publications Ltd. (2016). Manuscript Submission Guidelines. Business Information Review. Retrieved from http://www.sagepub.com/journals/Journal201673/title#tabview=manuscriptSubmission
  13. Sage Publications Ltd. (2016). Manuscript Submission Guidelines. Business Information Review. Retrieved from http://www.sagepub.com/journals/Journal201673/title#tabview=manuscriptSubmission
  14. Sage Publications Ltd. (2016). Manuscript Submission Guidelines. Business Information Review. Retrieved from http://www.sagepub.com/journals/Journal201673/title#tabview=manuscriptSubmission
  15. Sage Publications Ltd. (2016). About the Title. Business Information Review. Retrieved from http://www.sagepub.com/journals/Journal201673/title#tabview=title
  16. Sage Publications Ltd. (2016). About the Title. Business Information Review. Retrieved from http://www.sagepub.com/journals/Journal201673/title#tabview=title
  17. Sage Publications Ltd. (2016). About the Title. Business Information Review. Retrieved from http://www.sagepub.com/journals/Journal201673/title#tabview=title
  18. BIR Journal. (n.d.). Tweets (Twitter page). Retrieved May 16, 2016, from https://twitter.com/BIRJournal
  19. Sage Publications Ltd. (2016). Aims and Scope. Business Information Review. Retrieved from http://www.sagepub.com/journals/Journal201673/title#tabview=aimsAndScope
  20. Sage Publications Ltd. (2016). Manuscript Submission Guidelines. Business Information Review. Retrieved from http://www.sagepub.com/journals/Journal201673/title#tabview=manuscriptSubmission
  21. Sage Publications Ltd. (2016). About the Title. Business Information Review. Retrieved from http://www.sagepub.com/journals/Journal201673/title#tabview=title
  22. Sage Publications Ltd. (2016). Aims and Scope. Business Information Review. Retrieved from http://www.sagepub.com/journals/Journal201673/title#tabview=aimsAndScope
  23. Sage Publications Ltd. (2016). About the Title. Business Information Review. Retrieved from http://www.sagepub.com/journals/Journal201673/title#tabview=title
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Code4Lib Journal

Publication analysis


About the publication

Title: Code4Lib Journal 

ISSN: 1940-57581

Purpose, objective, or mission: According to the website, “the Code4Lib Journal exists to foster community and share information among those interested in the intersection of libraries, technology, and the future.”2 It “aims to help engender collective understanding and the necessary support for improving library technology and digital services.”3

Website: http://journal.code4lib.org/

Target audience: The target audience includes anyone who is involved in the “wider library community” who has an interest in libraries and technology.4

PublisherCode4Lib. Publication began in 2007.5

Peer reviewed? No. Submissions to the journal are reviewed by an editorial committee.6

Type: Open access with Creative Commons license. Although the editorial committee consists mainly of those involved in the academic library community, contents do not necessarily have the format of a traditional scholarly research article, and the journal does not use a traditional blind peer review. Articles can vary in formality and can include case studies and personal opinion pieces. Articles do not generally include extensive literature reviews. For these reasons, the journal is currently classed here as ‘professional news’. Articles tend to be focused on the practical application of the ideas presented.7

Medium: Code4Lib Journal is available online.8

Content: From the Call for Submissions, “the editorial committee is looking for content that is practical, demonstrates how to exploit technology to create digital library collections and services, or offers insight and forethought regarding the use of computers in any type of library setting.”9

The journal publishes articles on a multitude of subjects, as long as they support the mission statement, and is flexible with length (1,500 to 5,000 words is an approximate word count). The types of articles published in the journal include:

  • Case studies of projects (failed or successful), how they were done, and challenges faced.
  • Descriptions of projects in progress, project updates, and new project proposals.
  • Effective processes for project management.
  • Reviews/comparisons of software, frameworks, libraries, etc.
  • Analyses and case studies of using library metadata in technological application: novel applications or solutions, or unsolved challenges,
  • Thought pieces on the big problems associated with library and technology, ideas for new solutions, visions for the future.
  • Findings on user behavior and interaction with systems.
  • Best practices.10

Frequency of publication: It is published quarterly in March, June, September, and December.11

About the publication’s submission guidelines

Location of submission guidelines: http://journal.code4lib.org/call-for-submissions

Types of contributions accepted: The types of articles the journal is looking for include:

  • Book & software reviews
  • Code snippets & algorithms
  • Conference reports
  • Opinion pieces12

Submission and review process: Submissions can be sent in the form of either an abstract or a complete draft. Submit articles using the online form, or via email to journal@code4lib.org. Once submitted the article goes through an editorial process, and not a peer review.13

Editorial tone: “Writers should aim for the middle ground between, on the one hand, blog or mailing-list posts, and, on the other hand, articles in traditional journals.”14

Style guide used: From the article guidelines: “While articles in C4LJ should be of high quality, they need not follow any formal structure or guidelines.”15 However, endnotes and references should be cited using the Council of Science Editors (CSE) Style Guide.16

Conclusion: Evaluation of publication’s potential for LIS authors

This journal provides a semiformal setting in which to discuss issues of technology in the library and information science world. The information in the journal is concentrated around technology, and its place within the library setting, so it would be a good place for anyone with an interest in this subject to find a home for one of their articles.

 

Audience analysis


About the publication’s readers

Publication circulation: Since the journal is 100% online, there was no information on the exact circulation available.17

Audience location and language or cultural considerations: The editorial committee is based throughout the United States, but the writers come from both within and outside the United States.18 The journal is written in English, and although the editorial committee is American, not all of the contributors are. (Article guidelines note that articles should be written in English, and that “American or British usage is accepted, but not a mixture of these.”)19  Also, due to the online nature of the journal, people from anywhere in the world would have the ability to access the articles. Because of this, it would most likely be prudent to explain the use of any language or content that was too culturally specific.

Reader characteristics: Code4Lib is a “volunteer-driven collective of hackers, designers, architects, curators, catalogers, artists and instigators from around the world, who largely work for and with libraries, archives, and museums on technology ‘stuff’.” From looking through the author’s information supplies with the articles, it appears that almost all of the contributors work in academic libraries, although their actual job titles vary quite a bit. These job titles range from web designer to information technology coordinator to systems librarian. While this information is about the writers, it goes to show that the journal is of interest to all different types of professionals involved technologies in libraries. Of course, they also all have a professional interest in the intersection of libraries and technology. Code4Lib is of interest to “technology folks in libraries, archives, and museums to informally share approaches, techniques, and code across institutional and project divides.”20 The readers of this journal are likely to have established opinions about the place of technology in libraries. A look at the mission statement shows that the readers are likely to feel that technology holds a key position in the future of libraries.21

Knowledge of LIS subject matter: The readers of Code4Lib Journal would have a good knowledge and understanding of LIS topics and issues. They would also be familiar with library jargon. On top of that, due to the technical nature of the journal, they would also be familiar with most technical jargon.22

Conclusion: Analysis of reader characteristics and their potential impact on authors

The common thread running among these readers is an interest in, and a passion for, technology and its use within a library setting. Their level of technical knowledge would be rather high, and this would be an important thing for writers to keep in mind. In fact, it would also be a necessity for the writers of a proposed article for Code4Lib Journal to have significant expertise in technology.


References

Show 22 footnotes

  1.  Code4Lib Journal, Ulrichsweb Global Serials Directory, accessed May 4, 2020, http://ulrichsweb.serialssolutions.com.libaccess.sjlibrary.org/title/1521729571530/658750
  2. Code4Lib Journal. (2020). Mission. Code4Lib Journal. Retrieved from http://journal.code4lib.org/mission
  3. Code4Lib Journal. (2020). Mission. Code4Lib Journal. Retrieved from http://journal.code4lib.org/mission
  4. Code4Lib Journal. (2016). Mission. Code4Lib Journal. Retrieved from http://journal.code4lib.org/mission
  5. ProQuest. (2020). The Code4Lib Journal. Ulrichsweb Global Serials Directory. Retrieved from http://ulrichsweb.serialssolutions.com.libaccess.sjlibrary.org/title/1411489602963/658750
  6. Code4Lib Journal. (2020). Process and Structure. Code4Lib Journal. Retrieved from http://journal.code4lib.org/process-and-structure
  7. Code4Lib Journal. (2020). Issue 25, 2014-07-21. Code4Lib Journal. Retrieved from http://journal.code4lib.org/issues/issues/issue25
  8. ProQuest. (2020). The Code4Lib Journal. Ulrichsweb Global Serials Directory. Retrieved from http://ulrichsweb.serialssolutions.com.libaccess.sjlibrary.org/title/1411489602963/658750
  9. Code4Lib Journal. (2020). Call for Submissions. Code4Lib Journal. Retrieved from http://journal.code4lib.org/call-for-submissions
  10. Code4Lib Journal. (2016). Article Guidelines. Code4Lib Journal. Retrieved from http://journal.code4lib.org/article-guidelines
  11. Code4Lib Journal. (2020). Call for Submissions. Code4Lib Journal. Retrieved from http://journal.code4lib.org/call-for-submissions
  12. Code4Lib Journal. (2020). Article Guidelines. Code4Lib Journal. Retrieved from http://journal.code4lib.org/article-guidelines
  13. Code4Lib Journal. (2020). Article Guidelines. Code4Lib Journal. Retrieved from http://journal.code4lib.org/article-guidelines
  14. Code4Lib Journal. (2020). Article Guidelines. Code4Lib Journal. Retrieved from http://journal.code4lib.org/article-guidelines
  15. Code4Lib Journal. (2020). Article Guidelines. Code4Lib Journal. Retrieved from http://journal.code4lib.org/article-guidelines
  16. Code4Lib Journal. (2020). Article Guidelines. Code4Lib Journal. Retrieved from http://journal.code4lib.org/article-guidelines
  17. ProQuest. (2020). The Code4Lib Journal. Ulrichsweb Global Serials Directory. Retrieved from http://ulrichsweb.serialssolutions.com.libaccess.sjlibrary.org/title/1411489602963/658750
  18. Code4Lib Journal. (2020). Editorial Committee. Code4Lib Journal. Retrieved from http://journal.code4lib.org/editorial-committee
  19. Code4Lib Journal. (2020). Article Guidelines. Code4Lib Journal. Retrieved from http://journal.code4lib.org/article-guidelines
  20. Code4Lib. (2020). About. Code4Lib. Retrieved from http://code4lib.org/about/
  21. Code4Lib Journal. (2020). Mission. Code4Lib Journal. Retrieved from http://journal.code4lib.org/mission
  22. Code4Lib. (2020). About. Code4Lib. Retrieved from http://code4lib.org/about/
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Jinfo

Publication analysis


About the publication

Title: Jinfo (formerly FreePint)

ISSN: 1460-72391

Website: https://www.jinfo.com/

Purpose, objective, or mission: Jinfo helps “information professionals turn evolution in information sources and technology into practical actions.”2 Through regular free newsletters and updates, and subscription-based articles and reports, Jinfo provides support on a variety of issues important to information professionals and workers.

Target audience: Workers in the information industry including librarians, consultants, freelancers, writers, technology experts, and commercial companies. The site was started in 1997 as a free email newsletter named FreePint and recently changed the name to Jinfo to be more memorable.3

Publisher: Free Pint Limited. Jinfo notes that only the official name has changed, nothing more. ProQuest still lists the publication as FreePint with no update to name.4

Peer reviewed? No.5

Type: LIS professional newsletter.6

Medium: Online.7

Content: Jinfo helps “information professionals turn evolution in information sources and technology into practical actions.” They “provide research on the role of source expertise in data analytics” and offer guidance on contemporary issues in the information profession.8

Frequency of publication: Twice monthly free newsletter, with content uploaded daily to members with a paid subscription.9

About the publication’s submission guidelines

Location of submission guidelines: http://web.jinfo.com/go/about/contribute/

Types of contributions accepted: Jinfo articles are based on real-world experience, and writers are encouraged to share their knowledge with peers. 10

Submission and review process: Send a query to catherine.dhanjal@jinfo.com11

Editorial tone: Informative. Jinfo‘s “editorial processes help you state your ideas as clearly and cogently as possible.”12

Style guide used: UK Guardian style and UK spellings.13

Conclusion: Evaluation of publication’s potential for LIS authors

This publication has welcomed a variety of submissions and is known for working with authors. Jinfo allows an author to gain visibility within the wider LIS community.

 

Audience analysis


About the publication’s readers

Publication circulation: As of 2012, Jinfo serves more than 80,000 readers across the globe through the newsletter email and the publication’s website and has a global audience of over 100,000 information professionals throughout the entire network.14

Audience location and language or cultural considerations: Jinfo is a UK-based company and reaches English-speaking readers. The newsletter is written in English and uses British spelling, punctuation, and word usage. Because Jinfo is a global publication, regional and cultural references should be kept to a minimum and explained where needed.15

Reader characteristics: Working information professionals with knowledge in their fields.16

Knowledge of LIS subject matter: Readers will have extensive knowledge of information issues, but these issues may or may not be related to libraries. Many readers work in information environments but not necessarily library environments and library jargon should be kept to a minimum. General information jargon can be used, but where it denotes cultural or regional references, jargon should be fully explained.17

Conclusion: Analysis of reader characteristics and their potential impact on authors

Given the diverse readership, both in career and local, this publication offers an opportunity to inform a global audience of readers interested in information and knowledge management. Even if you just submit one article that gets published to the site, you’ll be added to the list of Jinfo‘s “practicing professionals’ contributors,”18where more people can find out about you and your LIS writing.

Last updated: April 26, 2020


References

Show 18 footnotes

  1.  FreePint, Ulrichsweb Global Serials Directory, accessed April 26, 2020, http://ulrichsweb.serialssolutions.com.libaccess.sjlibrary.org/title/1521688073081/266909
  2. Jinfo (2020). About JinfoJinfo. Retrieved from https://web.jinfo.com/go/about/
  3. Jinfo Blog (2020) Jinfo. Retrieved from https://web.jinfo.com/go/blog/73340
  4. ProQuest. (2020). FreePint. Ulrichsweb Global Serials Directory. Retrieved from http://ulrichsweb.serialssolutions.com.libaccess.sjlibrary.org/title/1412022762749/266909
  5. ProQuest. (2020). FreePint. Ulrichsweb Global Serials Directory. Retrieved from http://ulrichsweb.serialssolutions.com.libaccess.sjlibrary.org/title/1412022762749/266909
  6. ProQuest. (2020). FreePint. Ulrichsweb Global Serials Directory. Retrieved from http://ulrichsweb.serialssolutions.com.libaccess.sjlibrary.org/title/1412022762749/266909
  7. ProQuest. (2020). FreePint. Ulrichsweb Global Serials Directory. Retrieved from http://ulrichsweb.serialssolutions.com.libaccess.sjlibrary.org/title/1412022762749/266909
  8. Jinfo (2020). About JinfoJinfo. Retrieved from https://web.jinfo.com/go/about/
  9. Jinfo (2020). About JinfoJinfo. Retrieved from https://web.jinfo.com/go/about/
  10. Jinfo (2020). About JinfoJinfo. Retrieved from https://web.jinfo.com/go/about/
  11. Jinfo (2020). About JinfoJinfo. Retrieved from https://web.jinfo.com/go/about/contribute
  12. Jinfo (2020). About JinfoJinfo. Retrieved from https://web.jinfo.com/go/about/contribute
  13. Jinfo (2020). About JinfoJinfo. Retrieved from https://web.jinfo.com/go/about/
  14. Jinfo (2020). About JinfoJinfo. Retrieved from https://web.jinfo.com/go/about/
  15. Jinfo (2020). About JinfoJinfo. Retrieved from https://web.jinfo.com/go/about/
  16. Jinfo (2020). About JinfoJinfo. Retrieved from https://web.jinfo.com/go/about/contribute
  17. Jinfo (2020). About JinfoJinfo. Retrieved from https://web.jinfo.com/go/about/
  18. Jinfo (2020). About JinfoJinfo. Retrieved from https://web.jinfo.com/go/about/people
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Online Searcher

Publication analysis


About the publication

Title: Online Searcher: Information Discovery, Technology, Strategies  

ISSN: 2324-96841

Website: http://www.infotoday.com/onlinesearcher/

Purpose, objective, or mission: “Online Searcher is the definitive voice for information professionals in academic, corporate, government, law, medical, public library, knowledge management, web development, and freelance environments.”2

Target audience: “Online Searcher is the go-to publication for dedicated web researchers, database professionals, librarians in academic, corporate, public, and government work settings, and purchasers/licensees of information resources.”3

Publisher: Information Today, Inc.4

Peer reviewed? No.5

Type: LIS professional or trade publication6

Medium: Print and online.7

Content: “Online Searcher provides subscribers with the information they need to:

  • Effectively manage online research projects
  • Conduct successful internet and database searches
  • Determine the utility of new technologies
  • Build innovative services within their organizations
  • Assess the worth of new and changed resources
  • Discover trends affecting information professionals
  • Strategize services to boost the value of information departments and libraries”8

Frequency of publication: Six times per year.9

About the publication’s submission guidelines

Location of submission guidelines: http://www.infotoday.com/OnlineSearcher/Author-Guidelines.shtml

Types of contributions accepted: “Online Searcher covers the entire range of electronic information topics, including industry trends; new products and technologies; professional, business and consumer online services; the internet; enterprise-wide information management; practical search and information management techniques; information professional roles and responsibilities, electronic content; quality issues; web design from an information professional perspective; enterprise search; intranet creation and promotion; and search engines.”10

Submission and review process: Contact the editor with your proposal. “If you’d like to write for Online Searcher, please contact me (Marydee Ojala) to discuss an idea. I’d also be happy to review an outline or draft proposal. Author Guidelines are provided hereMarydee Ojala Online Searcher • P.O. 78225 • Indianapolis, IN 46278 • 317-876-8100 • Fax: 317-876-8300 marydee@xmission.com11

Editorial tone: Per the Author Guidelines, “Write in simple, straightforward English. Short, pithy, fact-filled articles are much better than long, wordy pieces. Write tersely, in popular magazine-style, not in verbose, academic prose.”12

Style guide used: See the Author Guidelines for specific information.

Conclusion: Evaluation of publication’s potential for LIS authors

Online Searcher is widely read by library and information science professionals, guaranteeing authors a substantial amount of exposure. There are numerous publication opportunities for LIS authors, as this journal touches on a diverse assortment of topics from book/product reviews, conference coverage, and technologies such as website design and user experience. Most information professionals will be able to find an appropriate angle to pitch to this publication.

 

Audience analysis


About the publication’s readers

Publication circulation: “The Information Today, Inc. website is now averaging more than 50,000 visitors each month.”13

Audience location and language or cultural considerations: This publication is printed in English out of Medford, New Jersey. There is no audience location data readily available, but it should be assumed that the majority of its readership resides in North America.14

Reader characteristics: Most of this publication’s readership consists of working information professionals. Readers of Online Searcher (along with readers of its sister publications, Information Today and Computers in Libraries) are:

› 14% Information Professionals
› 27% Academic Librarians
› 24% Special Librarians
› 10% Government Librarians
› 21% Public Librarians
› 4% Other.15

Knowledge of LIS subject matter: This readership will have a solid knowledge of LIS subject matter, but as this is not a scholarly publication, academic jargon should be left out.12

Conclusion: Analysis of reader characteristics and their potential impact on authors

Since much of the audience for this publication are information professionals, this is a great opportunity to turn practical experience and knowledge into an article that will reach an engaged and informed readership. Readers will, however, prefer concise, magazine-style writing that makes clear and fast points. As over 70% of its readers are librarians, this publication is a great opportunity to connect to one’s peers and showcase relevant information that others in the profession will benefit from.

Last updated: October 30, 2018


References

Show 16 footnotes

  1. “Online Searcher,” OCLC WorldCat, accessed April 10, 2020, http://www.worldcat.org/title/online-searcher/oclc/812038505
  2. “Online Searcher,” Information Today, Inc., accessed April 10, 2020, http://www.infotoday.com/onlinesearcher/
  3. “Online Searcher,” Information Today, Inc., accessed April 10, 2020, http://www.infotoday.com/onlinesearcher/
  4. “Online Searcher,” Information Today, Inc., accessed April 10, 2020, http://www.infotoday.com/onlinesearcher/
  5. “Author Guidelines,” Information Today, Inc., accessed April 10, 2020, http://www.infotoday.com/OnlineSearcher/Author-Guidelines.shtml
  6. “Online Searcher,” Information Today, Inc., accessed April 10, 2020, http://www.infotoday.com/onlinesearcher/
  7. “Online Searcher,” Information Today, Inc., accessed April 10, 2020, http://www.infotoday.com/onlinesearcher/
  8. “Online Searcher,” Information Today, Inc., accessed April 10, 2020, http://www.infotoday.com/onlinesearcher/
  9. “Online Searcher,” Information Today, Inc., accessed April 10, 2020, http://www.infotoday.com/onlinesearcher/
  10. “Author Guidelines,” Information Today, Inc., accessed April 10, 2020, http://www.infotoday.com/OnlineSearcher/Author-Guidelines.shtml
  11. “Author Guidelines,” Information Today, Inc., accessed April 10, 2020, http://www.infotoday.com/OnlineSearcher/Author-Guidelines.shtml
  12. “Author Guidelines,” Information Today, Inc., accessed April 10, 2020, http://www.infotoday.com/OnlineSearcher/Author-Guidelines.shtml
  13. “Media Kit,” Information Today, Inc., accessed April 10, 2020, http://www.infotoday.com/advert/2019/2019-ITI-Combined-Media-Kit.pdf
  14. “Online Searcher,” Information Today, Inc., accessed April 10, 2020, http://www.infotoday.com/onlinesearcher/
  15. “Media Kit,” Information Today, Inc., accessed April 10, 2020, http://www.infotoday.com/advert/2019/2019-ITI-Combined-Media-Kit.pdf
  16. “Author Guidelines,” Information Today, Inc., accessed April 10, 2020, http://www.infotoday.com/OnlineSearcher/Author-Guidelines.shtml
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Ariadne: Web Magazine for Information Professionals

Publication analysis


About the publication

Title: Ariadne: Web Magazine for Information Professionals

ISSN: 1361-32001

Purpose, objective, or mission: Ariadne is published by Loughborough University Library in the U.K. for Information Professionals to stay abreast of a wide variety of LIS topics. Initially, Ariadne was made available in electronic format by the Joint Information Systems Committee (JISC), in order “to create awareness of Internet developments in the UK higher education LIS community”. 2 Website: http://www.ariadne.ac.uk/

Target audience: The target audience for Ariadne is librarians, museum curators, archivists and associated technical staff & managers. Articles should cover topics that will be of interest to one or more of these audiences. 3

Publisher: Loughborough University Library in the U.K. 4

Peer reviewed? No. The editor makes all decisions regarding manuscript submissions.5

Type: LIS professional news. Although Ariadne does publish some research-oriented content, it is not peer reviewed and it cannot be considered “scholarly.” ISSN is 1361-3200.6

Medium: Entirely online. Ariadne is free and open access, so the full text of all issues (current and archived) is available on the website. 7

Content: Ariadne publishes a variety of articles on current trends and issues in the LIS field. A standard issue contains an editorial, a number of articles including a feature article, news, and events. Prominent topics include emerging technologies and trends, digital libraries and collections, information architecture, search engines, metadata, and conference information. 8

Frequency of publication: Undefined. The magazine was published quarterly up through 2010; as of 2013 there are two issues per year. 9

About the publication’s submission guidelines

Location of submission guidelines: Submission guidelines can be found on the Guidelines page. The publication’s website indicates to submit proposals the editor who will then correspond via email once an article proposal has been accepted. 10

Types of contributions accepted: Ariadne accepts a variety of contributions, including articles (i.e., scholarly papers, position pieces, and case studies), reviews, and reports on events, workshops, meetings, and conferences. The magazine also accepts proposals regarding organizations and work-related projects. There are no stated requirements for length.11

Submission and review process: Ariadne requires an initial proposal for all articles. Authors should submit an abstract, outline, or general description to the editor prior to submission of the completed manuscript. After an agreement is reached, a date for submission is set and the editor then sends out an explanation of the editorial process. No peer-review process is used.12

Proposals can be submitted through an email to the editor: editor@ariadne.ac.uk.13

Editorial tone: There are no stated guidelines for editorial tone. Main articles tend to have a more formal, scholarly tone, while reviews and other articles appear to be relatively informal (i.e., first person is acceptable).14

Style guide used: Ariadne does not use a formal style guide.

Conclusion: Evaluation of publication’s potential for LIS authors

Ariadne has remained on the forefront of the open access movement and continues to focus its content on current and emerging LIS trends and technologies. Thus, although it is not peer reviewed, it is a credible and highly accessible source with great publishing potential for LIS practitioners, educators, and students. Contributors might consider writing about LIS conferences or workshops, workplace technologies, online learning, digital collections, social networking, Web 2.0./Library 2.0, or Web-based information seeking behavior.

 

Audience analysis


About the publication’s readers

Publication circulation: Ariadne is an open access electronic publication that is available free to anyone with Internet access. As such, there is no formal subscription process and no readily available circulation data. Generally, though, freely accessible online resources do at least have the potential of a large audience base.15

Audience location and language or cultural considerations: Although Ariadne maintains an international audience, the majority of readers are located in the U.S. and U.K., and content reflects this. 16

Ariadne is published solely in English, and based on geographic information, it can be assumed that the vast majority of readers are, in fact, native English speakers. However, authors should be aware of the linguistic and cultural differences that exist between the U.S. and British English. For example, submission guidelines indicate that “British English” should be used rather than “US English.” 17

Reader characteristics: Ariadne does not provide any detailed demographic information relating to the gender, age, or ethnicity of its readers. Because this is an international professional publication geared towards practicing information professionals, it is likely that the audience is relatively mature and experienced, but also demographically diverse. Although readers are likely to hold a wide variety of professional specializations, they are also very likely to share professional interests based on Ariadne‘s primary topics, which include digital libraries, technological developments, digital information management, and online learning. As a large portion of Ariadne readers work in libraries and archives, they are likely to be both interested in and sympathetic to library issues. They are also likely to share common values and beliefs about the role and importance of librarianship in an information society. It should be noted that Ariadne also features more opinion-based reader reviews, retrospectives, and reflections.18

Knowledge of LIS subject matter: Ariadne readers are likely to be quite knowledgeable about LIS subject matter and jargon. As practicing information professionals, they would certainly be interested in library topics that are directly applicable to their careers. Read through the archived issues to get a sense of the current topics. 19

Conclusion: Analysis of reader characteristics and their potential impact on authors

Ariadne is a professional publication with a very specific focus on practical articles that discuss sophisticated technological issues and developments in LIS. Overly general library articles, theoretical papers, or pieces that fail to directly address current trends in librarianship with a heavy focus on digital initiatives may not interest Ariadne readers. Submissions should be professional but not necessarily scholarly in tone, and they should focus on relating practical applications for LIS practitioners (see topic suggestions in the Publication Analysis above).

It is important for the author to note that although Ariadne is a British publication with a core following in the UK, the majority of readers actually reside in the U.S., and it is a global magazine. This allows for increased opportunities to effectively reach Ariadne readers.

Last Updated: March 8, 2020


References

 

Show 19 footnotes

  1.  Ariadne: Web Magazine for Information Professionals, Loughborough University Library, accessed March 8, 2020, http://www.ariadne.ac.uk/
  2. Loughborough University Library. (2020) Ariadne: Web Magazine for Information Professionals. Retrieved from http://www.ariadne.ac.uk/about/copyright
  3. Loughborough University Library. (2020) Ariadne: Web Magazine for Information Professionals. Retrieved from http://www.ariadne.ac.uk/guidelines
  4. Loughborough University Library. (2020) Ariadne: Web Magazine for Information Professionals. Retrieved from http://www.ariadne.ac.uk/about/copyright
  5. Loughborough University Library. (2020) Ariadne: Web Magazine for Information Professionals. Retrieved from http://www.ariadne.ac.uk/guidelines
  6. Loughborough University Library. (2020) Ariadne: Web Magazine for Information Professionals. Retrieved from http://www.ariadne.ac.uk/guidelines 
  7. ProQuest. (2016). Ariadne(Online). Urichsweb Global Serials Directory. Retrieved from http://ulrichsweb.serialssolutions.com.libaccess.sjlibrary.org/title/1410383864655/259370
  8. Loughborough University Library. (2020) Ariadne: Web Magazine for Information Professionals. Retrieved from http://www.ariadne.ac.uk/guidelines
  9. Loughborough University Library. (2020) Ariadne: Web Magazine for Information Professionals. Retrieved from http://www.ariadne.ac.uk/guidelines
  10. Loughborough University Library. (2020) Ariadne: Web Magazine for Information Professionals. Retrieved from http://www.ariadne.ac.uk/guidelines
  11. Loughborough University Library. (2020) Ariadne: Web Magazine for Information Professionals. Retrieved from http://www.ariadne.ac.uk/guidelines
  12. Loughborough University Library. (2020) Ariadne: Web Magazine for Information Professionals. Retrieved from http://www.ariadne.ac.uk/guidelines
  13. Loughborough University Library. (2020) Ariadne: Web Magazine for Information Professionals. Retrieved from http://www.ariadne.ac.uk/guidelines
  14. Loughborough University Library. (2020) Ariadne: Web Magazine for Information Professionals. Retrieved from http://www.ariadne.ac.uk/guidelines
  15. ProQuest. (2016). Ariadne(Online). Urichsweb Global Serials Directory. Retrieved from http://ulrichsweb.serialssolutions.com.libaccess.sjlibrary.org/title/1410383864655/259370
  16. Loughborough University Library. (2020) Ariadne: Web Magazine for Information Professionals. Retrieved from http://www.ariadne.ac.uk/issue
  17. Loughborough University Library. (2020) Ariadne: Web Magazine for Information Professionals. Retrieved from http://www.ariadne.ac.uk/guidelines
  18. Loughborough University Library. (2020) Ariadne: Web Magazine for Information Professionals. Retrieved from http://www.ariadne.ac.uk/issue
  19. Loughborough University Library. (2020) Ariadne: Web Magazine for Information Professionals. Retrieved from http://www.ariadne.ac.uk/issue
Continue Reading

American Archivist, The

 

Publication analysis


About the publication

Title: The American Archivist

ISSN: 0360-9081 (Print) and 2327-9702 (Online)1

Website: https://americanarchivist.org/

Purpose, objective, or mission: The website of The American Archivist states it “seeks to reflect thinking about theoretical and practical developments in the archival profession.”2 It is the journal of the Society of American Archivists, so the focus is on the cultural, social, legal, and technological developments in North America in particular.3

Target audience: Archivists and special collections librarians.4

Publisher: Society of American Archivists (SAA).5

Peer reviewed? Yes6

Type: LIS and History, scholarly7

Medium: Print and online open access; last six issues available to SAA members and subscribers only, or to the general public for a fee.8

Content: Includes research articles, case studies, commentaries on issues and practices of interest to the field, essays on international archival practices, annotated professional resource bibliographies, discussions of professional practice and initiatives, and letters to the editor on previously published articles and other topics of interest to the field.9

Frequency of publication: Semi-annual.10

About the publication’s submission guidelines

Location of submission guidelines: http://www2.archivists.org/american-archivist/editorialpolicy

Types of contributions accepted: Original research articles, case studies, opinion and editorial pieces, articles concerning international practices or perspectives, professional resource bibliographies, and reviews of books, archival literature, finding aids, microfilm editions, exhibits, and computer software.11

Submission and review process: The preferred maximum length is 8,000 words for research articles and surveys, and 3,000 words for case studies and perspectives. These length requirements may be waived for certain articles in consultation with the editor. All articles should be accompanied by a 250-word abstract. Manuscripts are to be submitted electronically through the Submissions Manager in Microsoft Word, double-spaced and pages numbered throughout, with author’s name and address on the title page only.12

The American Archivist is a refereed journal. Each submission will be reviewed by two experts in the subject matter of the submission, and a final decision for publication will be based on their reviews. Final decision normally takes a minimum of three months.13

Acceptance for publication is usually on the condition that specified revisions be made. Once an article is accepted, author will send a short biographical statement and photo. Authors are given the opportunity to approve all editorial changes and to review page proofs for correction of printer’s errors. It usually takes a year for a submission to be seen in print.14

Editorial tone: Scholarly.15

Style guide used: Chicago Manual of Style, latest edition; for professional terminology refer to the definitions outlined in A Glossary of Archival and Records Terminology by Richard Pearce-Moses.16

Conclusion: Evaluation of publication’s potential for LIS authors

If the author is looking for an avenue to enter the conversation of current, scholarly archival practices and the future of conserving information, this may be one of the more prestigious journals through which to pursue publication. Publishing in American Archivist is sure to have weight when interviewing for a position, or to fulfill tenure or promotion requirements for academic libraries or other scholarly institutions.

 

Audience analysis


About the publication’s readers

Publication circulation: The American Archivist circulates to around 5,300 members of the Society of American Archivists, while the digital edition receives about 17,000 page views per month17

Audience location and language or cultural considerations: SAA members live and work all over North America. There is no specified or dominant culture or geographic area. This journal is mainly focused on North American archivists and their practices, and all articles are in English. However, this journal expresses a definite interest in the archival practices of their international colleagues, and specifically looks for articles on this subject.18

Reader characteristics: Highly educated individuals, most of whom have at least two university degrees. Most have history and/or library science graduate degrees. There are further specializations in every area imaginable, so a variety of interests are represented here. There is no information provided on age, gender, or ethnicity of the members. This audience works in a variety of professional settings, including universities and higher education, private corporations, nonprofits, historical societies, public and special libraries, art and history museums, religious organizations, and government agencies. Some specializations include acquisition and appraisal, business archives, religious archives, academic archives, museums, description (cataloging), electronic records, government records, manuscript repositories, oral history, preservation, reference and access, and visual materials to name a few. People may work by themselves with little to no assistance, or work in immense academic or private institutions with a fleet of colleagues and assistants. The most striking characteristic of American Archivist readers is that they love and believe in what they do. They are incredibly interested in their profession, and how to continue and expand it into the future. These readers are interested in practical approaches and ideas, as they are practitioners in the real world who are usually short on money, space, and time. Theoretical discussions with no practical applications would be of little value to them.19

Knowledge of LIS subject matter: With extensive knowledge specific of their branch of LIS, these readers are well versed in the history of archiving and preservation and specific technologies and practices, and are often eager to discuss and debate new technologies and future practices in the field. They are familiar with both LIS and archival terminology, concerns, issues, and theories. Archival studies includes several different models used for appraisal, weeding, preservation, etc., which are also discussed in this publication. Not all readers will possess an LIS degree as some enter the field by way of a history or museum education and background.20

Conclusion: Reader characteristics and their potential impact on authors

The readers of this publication can be extremely intimidating for the new author and archival professional. Many of SAA’s members have been publishing in this journal (and others) for years, and their names are well-known and carry weight at conferences and national conventions. They have highly specialized and technical knowledge ranging over hundreds of topics, localities, and institutional settings. These readers are professional scholars and practitioners who value both theoretical and applied research in archival science. They will be looking for excellent academic writing, new ideas, or suggestive case studies with relevance to their own repositories. This is a high standard to meet. However, if an author feels he or she has something to add to the conversation of archival studies, this is the right forum. This is where the newest, most significant research, case studies, and experimental models in the field are disseminated and discussed.

Last updated: February 28, 2020


References

Show 20 footnotes

  1.  The American Archivist, Ulrichsweb Global Serials Directory, accessed February 28, 2020, http://ulrichsweb.serialssolutions.com.libaccess.sjlibrary.org/search/-712559018
  2. “The American Archivist,” Society of American Archivists, accessed February 28, 2020, https://americanarchivist.org/
  3.  “The American Archivist,” Society of American Archivists, accessed February 28. 2020, https://americanarchivist.org/
  4.  “The American Archivist,” Society of American Archivists, accessed February 28, 2020, https://americanarchivist.org/
  5. The American Archivist, Ulrichsweb Global Serials Directory, accessed February 28, 2020, http://ulrichsweb.serialssolutions.com.libaccess.sjlibrary.org/title/1401982746364/41437
  6.  The American Archivist, Ulrichsweb Global Serials Directory, accessed February 28, 2020, http://ulrichsweb.serialssolutions.com.libaccess.sjlibrary.org/title/1401982746364/41437
  7.  The American Archivist, Ulrichsweb Global Serials Directory, accessed February 28, 2020, http://ulrichsweb.serialssolutions.com.libaccess.sjlibrary.org/title/1401982746364/41437
  8.  “The American Archivist,” Society of American Archivists, accessed February 28, 2020, https://americanarchivist.org/
  9. “Editorial Policy,” Society of American Archivists, accessed February 28, 2020, http://www2.archivists.org/american-archivist/editorialpolicy
  10.  The American Archivist, Ulrichsweb Global Serials Directory, accessed February 28, 2020, http://ulrichsweb.serialssolutions.com.libaccess.sjlibrary.org/title/1401982746364/41437
  11. “Editorial Policy,” Society of American Archivists, accessed February 28, 2020, http://www2.archivists.org/american-archivist/editorialpolicy
  12. “Editorial Policy,” Society of American Archivists, accessed February 28, 2020, http://www2.archivists.org/american-archivist/editorialpolicy
  13. “Editorial Policy,” Society of American Archivists, accessed February 28, 2020, http://www2.archivists.org/american-archivist/editorialpolicy
  14. “Editorial Policy,” Society of American Archivists, accessed February 28, 2020, http://www2.archivists.org/american-archivist/editorialpolicy
  15.  The American Archivist, Ulrichsweb Global Serials Directory, accessed February 28, 2020, http://ulrichsweb.serialssolutions.com.libaccess.sjlibrary.org/title/1401982746364/41437
  16. “Editorial Policy,” Society of American Archivists, accessed February 28, 2020, http://www2.archivists.org/american-archivist/editorialpolicy
  17. “Advertising Opportunities,” Society of American Archivists, accessed February 28, 2020,  http://www2.archivists.org/advertising
  18. “Advertising Opportunities,” Society of American Archivists, accessed February 28, 2020,  http://www2.archivists.org/advertising
  19. “So You Want to Be an Archivist,” Society of American Archivists, accessed February 28, 2020, http://www2.archivists.org/careers/beanarchivist
  20. “So You Want to Be an Archivist,” Society of American Archivists, accessed February 28, 2020, http://www2.archivists.org/careers/beanarchivist
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School Library Connection

 

 

Publication analysis


About the publication

Title: School Library Connection 

ISSN: 2380-98411

Website: https://schoollibraryconnection.com

Purpose, objective, or mission: Per their site, “School Library Connection (SLC) is an extensive learning resource center for school library professionals. As the combined evolution of School Library Monthly and Library Media Connection magazines, SLC maintains their commitment to providing those in the school library field with practical insights and inspiration while also advancing the scope and mission of its predecessors.”2

Target audience: LIS professionals working in school libraries and educators.3

Publisher: Libraries Unlimited.4

Peer reviewed? No.5

Type: LIS professional news.6

Medium: Print and online.7

Content: Articles on “Organization & Management, Instructional Leadership, and Perspectives & Partners.” Reviews are also featured in a searchable database.8

Frequency of publication: Bimonthly (print); continuously (online.)9

About the publication’s submission guidelines

Location of submission guidelines: https://schoollibraryconnection.com/assets/documents/SchoolLibraryConnection_SubmissionGuidelines.pdf

Types of contributions accepted: Queries for proposed articles should be addressed to the appropriate editor found on their submissions page. Articles on day-to-day operations and best practices of school librarianship should be discussed with the Organization & Management editor. Articles on instructional practice should be discussed with the Instructional Leadership editor. Articles on school libraries in the broader context of education should be discussed with the Perspectives & Partners editor. Experienced and new writers are welcomed.10

Reviews are also accepted in the form of “concise descriptions and evaluations of the contents, quality, and curricular applications of books and other media available for school library purchase.”11

Submission and review process: Authors must send a query to the appropriate editor to develop their idea and article before submission. The final article must then be sent to that same editor.12 There is an editorial calendar available to guide author submissions.13 Articles are typically published four months after the article deadlines.14

All book and material reviews should be emailed to the reviews editor.15

Editorial tone: Informative and conversational.16

Style guide used: An in-house guide based on the Chicago Manual of Style, 16th Edition.17

Conclusion: Evaluation of publication’s potential for LIS authors

Excellent opportunity for LIS professionals involved with school libraries, with the ability to convey they first hand experiences with an active voice and in a clear, conversational style. Talented first-time authors are welcomed, so this would be a great place to start building a writing portfolio for a respected and widely-read publication. While not a peer-reviewed publication that would support tenure, work in this magazine reaches a very large audience and will increase the visibility of any contributing author.

 

Audience analysis


About the publication’s readers

Publication circulation: The print magazine has over 5,000 readers. The website reports an average of 4,250 visitors.18

Audience location and language or cultural considerations: The publication is based in North America, with a corresponding readership.19 Readers would be familiar with LIS jargon, gained through practice or education, and the issues facing school libraries. Given the practical focus of the publication, readers most likely approach their work with a positive attitude, interested in bettering themselves and the service they provide.20

Reader characteristics: Readers will have experience with libraries, especially school libraries, and the majority work directly with students.21 The 2019 editorial calendar indicates audience interest in OER, collection development, primary resources, collaborating with other school departments, makerspaces, cultural competence, and political literacy, all within the K-12 school library context.22

Knowledge of LIS subject matter: While a reader may have obtained their LIS knowledge through an undergraduate program for media specialists or through a LIS graduate program, depending on their position, it can be assumed all will have a clear understanding of the working of the school library and the responsibilities of the LIS professionals in K-12 libraries. Acronyms and terms common in education and school librarianship would be acceptable to use.23

Conclusion: Analysis of reader characteristics and their potential impact on authors

Readers of this publication expect articles that support their efforts to improve the LIS services they provide. They want information from colleagues about their successes and efforts they can replicate in their own libraries. To be successful writers will need to meet their collaborating editor’s expectations and submit articles written in an active voice, from personal experience or observation.

Last updated: July 5, 2019


References

Show 23 footnotes

  1. ProQuest, “School Library Connection,” Ulrichsweb Global Serials Directory, accessed July 5, 2019, http://ulrichsweb.serialssolutions.com.libaccess.sjlibrary.org/title/1562358591408/826729
  2. Libraries Unlimited, “About,” School Library Connection, accessed July 5, 2019, https://schoollibraryconnection.com/About
  3. Libraries Unlimited, “About.”
  4. ProQuest, Ulrichsweb Global Serials Directory.
  5. Libraries Unlimited, “About.”
  6. ProQuest, Ulrichsweb Global Serials Directory.
  7. Libraries Unlimited, “School Library Connection,” School Library Connection, accessed July 5, 2019, https://schoollibraryconnection.com.
  8. Libraries Unlimited, “About.”
  9. Libraries Unlimited, “School Library Connection.”
  10. Libraries Unlimited, “Write for Us,” School Library Connection, accessed July 5, 2019, https://schoollibraryconnection.com/About/Write
  11. Libraries Unlimited, “Reviews+,” School Library Connection, accessed July 5, 2019, https://schoollibraryconnection.com/Home/reviews?tab=5
  12. Libraries Unlimited, “Writing for School Library Connection Frequently Asked Questions,” School Library Connection, accessed July 5, 2019, https://schoollibraryconnection.com/assets/documents/SchoolLibraryConnection_FAQ.pdf
  13. Libraries Unlimited, “Write for Us.”
  14. Libraries Unlimited, “Writing for School Library Connection Frequently Asked Questions.”
  15. Libraries Unlimited, “Reviews+.”
  16. Libraries Unlimited, “School Library Connection.”
  17. Libraries Unlimited, “Article Submission Guidelines,” School Library Connection, accessed July 5, 2o19, https://schoollibraryconnection.com/assets/documents/SchoolLibraryConnection_SubmissionGuidelines.pdf
  18. Libraries Unlimited, “School Library Connection Media Kit 2018-2019,” School Library Connection, accessed July 5, 2019, https://schoollibraryconnection.com/assets/mediaserver/SLC/1981/1981090.pdf
  19. Libraries Unlimited, “School Library Connection Media Kit 2018-2019.”
  20. Libraries Unlimited, “School Library Connection.”
  21. Libraries Unlimited, “School Library Connection.”
  22. Libraries Unlimited, “Write for Us.”
  23. Libraries Unlimited, “Write for Us.”
Continue Reading

AIIP Blog

 

Publication analysis


About the publication

Title: AIIP Blog (formerly AIIP Connections until March 2019)

ISSN: N/A

Website: https://blog.aiip.org

Purpose, objective, or mission: The Association of Independent Information Professionals created the AIIP blog in order “to showcase our members’ expertise, to highlight AIIP’s generous culture of knowledge-sharing, and to inspire the info-entrepreneurs of tomorrow.”1 The blog serves as a resource for independent business owners who provide information-related services.2

Target audience: Independent (not-employed) information professionals, individuals considering becoming independent information professionals, businesses or individuals seeking the services of independent information professionals, and business or individuals who work in any field of the information profession.3

Publisher: Association of Independent Information Professionals (AIIP).4

Peer reviewed? No.5

Type: LIS professional.6

Medium: Online.7

Content: Blog posts on professional development and business management tend to be the most sought-after pieces. Other common content topics include AIIP news, getting started in the profession, case studies and success stories, tips and strategies on growing IIP businesses, tech trends, and professional development tips.8

Frequency of publication: Continuously.9

About the publication’s submission guidelines

Location of submission guidelines: https://blog.aiip.org/contribute/

Types of contributions accepted: Original posts of 500-750 words in length on any specific topic within the subjects of research, information management and technology, marketing and communications, training and consulting, and writing and editing.10

Submission and review process: Content should be submitted in Google Docs or Microsoft Word format via email. The blog editors may make minor revisions without notification before posting.11

Editorial tone: Concise writing free of complex vocabulary is preferred. The use of bullet-points to make content more “scannable” to online readers is encouraged. The submissions guidelines page offers some helpful notes and resources on making online writing appealing and easy to read.12

Style guide used: No particular style is indicated. Read the submissions guidelines thoroughly for notes on preferred style.

Conclusion: Evaluation of publication’s potential for LIS authors

The AIIP Blog provides an excellent forum for the LIS author who has interest in exploring a career as an independent information professional (or who is already engaged in the practice). This publication could also serve LIS authors who have specialized knowledge in research techniques which would cater to the needs of the independent information professional. While LIS authors may have specialized research knowledge on research techniques, potential works should be written with a focus on how such research techniques may impact on independent information professionals from a practical perspective.

 

Audience analysis


About the publication’s readers

Publication circulation: No circulation information is available. However, the blog links to many social media platforms that may increase readership of any particular post.13

Audience location and language or cultural considerations: The subject matter and readership of the blog is international in scope. Simple, clear, and concise English should be used to make material accessible to the wide audience.14

Reader characteristics: Readers consist primarily of independent information professionals engaged as specialized business owners. Readers share a collaborative approach in €œsharing ideas, experiences, and observations as independent information professionals.15

Knowledge of LIS subject matter: Many readers will have extensive knowledge of LIS subject matter; however,  authors should refrain from using overly technical and elaborate language, and err on the side of simple explanation.16

Conclusion: Analysis of reader characteristics and their potential impact on authors

LIS authors should be aware that the readers are primarily professionals who are engaged as entrepreneurs in the information field. Readers will expect articles specifically tailored to this field. While articles should be professionally written, readers will expect an approach which has practical applications or implications. LIS authors with specific knowledge in emerging techniques in the acquisition/management/distribution of information could use this publication as a forum if specifically tailored to the independent information professional.

Last updated: July 5, 2019


References

Show 16 footnotes

  1. Association of Independent Information Professionals, “A Go-To Resources for the Independent Info Pro,” AIIP Blog, accessed July 5, 2019, https://blog.aiip.org/about/.
  2. Association of Independent Information Professionals, “Who We Are,” AIIP, accessed July 5, 2019, https://www.aiip.org/Discover/WhoWeAre/
  3. Association of Independent Information Professionals, “A Go-To Resources for the Independent Info Pro.”
  4. Association of Independent Information Professionals, “A Go-To Resources for the Independent Info Pro.”
  5. Association of Independent Information Professionals, “Contribute,” AIIP Blog, accessed July 5, 2019, https://blog.aiip.org/contribute/
  6. Association of Independent Information Professionals, “Contribute.”
  7. Association of Independent Information Professionals, “A Go-To Resources for the Independent Info Pro.”
  8. Association of Independent Information Professionals, “Contribute.”
  9. Association of Independent Information Professionals, “AIIP Blog,” AIIP Blog, accessed July 5, 2019, https://blog.aiip.org
  10. Association of Independent Information Professionals, “Contribute.”
  11. Association of Independent Information Professionals, “Contribute.”
  12. Association of Independent Information Professionals, “Contribute.”
  13. Association of Independent Information Professionals, “Contribute.”
  14. Association of Independent Information Professionals, “Contribute.”
  15. Association of Independent Information Professionals, “Contribute.”
  16. Association of Independent Information Professionals, “Contribute.”
Continue Reading

Library Journal

 

Publication analysis


About the publication

Title: Library Journal (LJ)

ISSN: 0363-02771

Website: http://www.libraryjournal.com/

Purpose, objective, or mission: This journal is produced as a trade publication with the intent to provide library news and related information. Although the emphasis of the journal is on public libraries, the journal contains information pertinent to a wide variety of professionals in the library world. Library Journal also provides reviews of books, ebooks, audiobooks, DVDs/videos, and other media annual to assist library professionals in purchasing for their institution. The mission of the journal is to provide feature articles and news stories which inform library professionals about current issues in a readable style.2

Target audience: The target audience is composed of librarians in public, academic, and special libraries, as well as library administrators, staff, and directors.3

Publisher:  Media Source, Inc.4

Peer reviewed? No.5

Type: LIS professional news. Library Journal is a non-research-oriented LIS professional news journal that includes advertising, bibliographies, illustrations, and book reviews.6

Medium: Library Journal is a print publication with free online content. Online archives are free, though they do not necessarily contain everything that is in the print edition.7 You can also subscribe to LJ’s RSS feeds and follow them on Facebook, Twitter, and Pinterest.8 The online version of Library Journal also includes blogs, podcasts and message boards, links to affiliated newsletters, and tools to assist in collection development and other areas of library administration.9

Content: Library Journal content includes news, reviews, LJ bestsellers, commentary, departments, info-tech, special reports, letters to the editor, upcoming events, classified ads, and photos.10 Library Journal evaluates over 8,000 books annually and also provides reviews of library-related equipment and materials.11

Frequency of publication: The print publication is issued 12 times a year.12 Online content is updated continuously.13 Reviews are also welcomed, though review contributors are expected to regularly write, rather than simply submitting one review.14

Submission and review process: Submissions to the Features and Columns sections should be 2 to 4 pages in a magazine, or 1800 to 2700 words. Finalized drafts can be sent as an attachment along with a query describing the coverage and approach of the article as well as the writer’€™s connection to the subject and his or her expertise. The query can be a paragraph or several paragraphs in length. Response to queries may take between 4 to 6 weeks. LJ also accepts opinion pieces and rants about topics and concerns in the library profession for its “BackTalk” . Pieces should be in the range of 900 words. Be sure to email the appropriate editor for the type of content being submitted.15

Book reviewer guidelines for contracted and unpaid review writers can be found here.16

Editorial tone: As this publication is aimed at the general librarian population, the tone of articles should be objective as well as thought-provoking while providing topical and useful information. Articles should be written in an “accessible and readable style.”17

Style guide used: No particular style guide is indicated.

Conclusion: Evaluation of publication’s potential for LIS authors

A trusted and respected publication for the library community, Library Journal certainly has the potential for an LIS author to reach a wide audience. Since the journal reaches out to public, academic, and special libraries, there are a multitude of articles that could possibly be written for this publication.

Library Journal is open to ideas for articles and columns, and also encourages “opinion pieces and rants.”18 Library Journal prefers an approach that is widely accessible by its readers.19 There is therefore great potential for newer writers who are not necessarily comfortable with a more scholarly voice. There is also a market here for librarians to offer insight and advice on practical issues facing contemporary libraries. This is a wonderful opportunity for librarians (including those who may not consider themselves to be professional authors) to share their real-world experience with others.

Library Journal Reviews+ is a popular selection tool used in public and academic libraries, and an ongoing opportunity exists here to publish reviews in a wide range of disciplines. Reviewers are not required to have previously published reviews.20 This would be an excellent opportunity for library students with graduate degrees in other areas to review books in their specialty and begin to publish in the LIS field.

 

Audience analysis


About the publication’s readers

Publication circulation: Library Journal is distributed to 43,000 print subscribers, and its online equivalent registers over 91,000 monthly visits. The publication is also popular on social media, with over half a million followers across various social media platforms, on which journal content is shared.21

Audience location and language or cultural considerations: LJ is printed in English, and most articles focus on topics affecting libraries in the United States. A scan of recent article titles reveals an editorial comfort with acronyms specific to the American context, such as CIA, ALA, and NYPL.22 However, authors should remain sensitive to the possibility of diverse readership, since cultural diversity and international issues are embraced by the publication, as demonstrated by recent articles on Indigenous Academic Libraries, Spanish-language collection development, and inclusion in scholarly publishing.23

Reader characteristics: Because the audience largely consists of librarians and library staff, readers are likely to be both interested in and sympathetic to library issues. They are also likely to share common values and beliefs about the role and importance of librarianship.24 The readership is large,25 however, and likely diverse in their particular perspectives on library issues.

Knowledge of LIS subject matter:  Library Journal is read by people all across the library profession, so a working knowledge of library terms can be assumed, but authors should be aware that members of their audience may not have MLIS degrees.26

Conclusion: Analysis of reader characteristics and their potential impact on authors

Readers of Library Journal include library directors, administrators, and staff in all types of libraries. An article written for this publication has the potential to reach and influence people across the library field, nationally and even internationally. Authors should remain aware that their readers are familiar with both the current highest standards of librarianship, yet also the practical difficulties that come with working in the field. It is recommended to aim for a broad reach, even when writing about an issue specific to one kind of library, so that readers from all types of libraries can gather ideas or inspiration from each article.

Last updated: June 29, 2019


References

Show 26 footnotes

  1. ProQuest, “Library Journal,” Ulrichsweb Global Serials Directory, accessed June 29, 2019, http://ulrichsweb.serialssolutions.com.libaccess.sjlibrary.org/title/1521665093762/48829
  2. Library Journal, “About Us,” accessed June 29, 2019, https://www.libraryjournal.com/?page=About-Us.
  3. Library Journals, “About Us.”
  4. Media Source, Inc., “Media Source Inc.,” accessed June 29, 2019, http://mediasourceinc.com/
  5. Library Journal, “Submissions,” accessed June 29, 2019, https://www.libraryjournal.com/?page=submit-features-news.
  6. Library Journal, “Library Journal,” accessed June 29, 2019, https://www.libraryjournal.com
  7. Library Journal, “Reviews+,” accessed June 29, 2019, https://www.libraryjournal.com/?subpage=Reviews%2B
  8. Library Journal, “Library Journal.”
  9. Library Journal, “Library Journal.”
  10. Library Journal, “Library Journal.”
  11. Media Source, Inc., “Library Journal,” accessed June 29, 2019, http://media.libraryjournal.com/library-journal/.
  12. Library Journal, “Subscribe to Library Journal, accessed June 29, 2019, https://www.libraryjournal.com/?page=subscribe.
  13. Library Journal, “Library Journal.”

    About the publication’s submission guidelines

    Location of submission guidelines: For articles: https://www.libraryjournal.com/?page=submit-features-news. For reviews: https://www.libraryjournal.com/?page=Review-for-LJ

    Types of contributions accepted: Feature articles that are broad in scope and/or offer useful information and ideas. The journal also accepts news pieces, announcements, photos of library-related news and events, letters to the editor, and opinion pieces.[14. Library Journal, “Submissions.”

  14. Library Journal, “Review for LJ,” accessed June 29, 2019, https://www.libraryjournal.com/?page=Review-for-LJ.
  15. Library Journal, “Submissions.”
  16. Library Journal, “Review for LJ.”
  17. Library Journal, “Submissions.”
  18. Library Journal, “Submissions.”
  19. Library Journal, “Submissions.”
  20. Library Journal, “Review for LJ.”
  21. Media Source, Inc., “Library Journal.”
  22. Library Journal, “News,” accessed June 29, 2019, https://www.libraryjournal.com/?subpage=News
  23. Library Journal, “News.”
  24. Library Journal, “About Us.”
  25. Media Source, Inc., “Library Journal.”
  26. Library Journal, “Submissions.”
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School Library Journal

 

Publication analysis


About the publication

Title: School Library Journal (SLJ)

ISSN: 0362-89301

Website: https://www.slj.com

Purpose, objective, or mission: Per their website, “School Library Journal is the premiere publication for librarians and information specialists who work with children and teens. A source of quality journalism and reviews for more than 60 years, SLJ produces award-winning features and news coverage on: literacy, best practices, technology, education policy and other issues of interest to the school library and greater educator community.”2

Target audience: Any librarians and information professionals working with children and teens, including librarians in K-12 schools as well as those in public libraries.3

Publisher: Media Source, Inc.4

Peer reviewed? No.5

Type: Professional.6

Medium: Print and online.7

Content: Claims to be one of the most authoritative reviewers of children’s and young adult materials. It mainly focuses on books, but also includes reviews on audio and video items. The journal also contains columns, news, and feature articles.8

Frequency of publication: Monthly.9

About the publication’s submission guidelines

Location of submission guidelines: https://www.slj.com/?page=Submissions

Types of contributions accepted: Items of interest to librarians and educators who work with children: feature articles, news articles, and specialty columns.10 Articles from the last few years include topics such as rural public libraries, fundraising, app reviews, bloggers, LGBTQ+ Pride, diversity, and tips for school librarians preparing for the first day of school.11

Submission and review process: Send brief article proposals to the appropriate editor before submitting any complete articles. Feature articles are generally less than 2,500 words, while opinion pieces are around 600-700 words. News articles can vary in length, depending on the topic.12

Editorial tone: Informative, but not academic.13

Style guide used: None indicated.

Conclusion: Evaluation of publication’s potential for LIS authors

This is a successful and popular publication that, while encouraging of submissions, may be difficult to break into as a writer. A thorough study of the publication with attention to the authors published in their pages will give a writer a better idea if this is a good match for them.

 

Audience analysis


About the publication’s readers

Publication circulation: School Library Journal has a circulation of 23,000 in the print edition with an estimated reach of 92,000 readers.14

Audience location and language or cultural considerations: There is no specific breakdown on the nationality of the readers available, but the history of the journal reveals that it is entirely geared toward schools in the United States and Canada.15 Most of the readers of this journal would be those who work with youth in libraries in the United States, so there should not be any problems with cultural references, LIS jargon, or terminology particular to education.16

Reader characteristics: Readers of this journal would be those who work with K-12 students, either in schools or public libraries. They have a shared interest in promoting literacy and welcome resources that inspire student achievement.17 Articles openly and positively discuss diversity and inclusivity in library services, with article topics ranging from combating systematic racism in schools to selecting LGBTQ+ books for pre-teen collections. More articles and reviews touching on these topics would be welcome.18

Knowledge of LIS subject matter: Readers of this journal would not be limited to those with teaching credentials or MLS degrees. Some may be library media technicians who may not have an advanced degree, but would have enough education or professional training in order to understand the subject matter.19

Conclusion: Analysis of reader characteristics and their potential impact on authors

Readers of School Library Journal have a common interest in children’€™s literature and issues regarding school libraries. Many of the readers are library technicians, so some articles are geared toward encouraging collaboration with teachers and librarians. Authors should recognize that there is an education gap as well as a wage gap between the professionals and the paraprofessionals and should refrain from using an excess of technical terms in their articles. Readers of SLJ maintain a great interest in information literacy and how this can be integrated into the curriculum, as well as increasing the technology available to the students. Introducing ideas that are on the cutting edge of technology yet are not restricted by financial or time constraints would be a way of effectively reaching the intended audience.

Last updated: June 26, 2019.


References

Show 19 footnotes

  1. ProQuest, “School Library Journal,” Ulrichsweb Global Serials Directory, accessed June 29, 2019. http://ulrichsweb.serialssolutions.com.libaccess.sjlibrary.org/title/1521399134773/52981
  2. School Library Journal, “About Us,” accessed June 29, 2019, https://www.slj.com/?page=About-Us
  3. School Library Journal, “About Us.”
  4. ProQuest, Ulrichsweb Global Serials Directory.
  5. ProQuest, Ulrichsweb Global Serials Directory
  6. ProQuest, Ulrichsweb Global Serials Directory
  7. School Library Journal, “School Library Journal content submission guidelines,” accessed June 29, 2019, https://www.slj.com/?page=Submissions.
  8. School Library Journal, “About Us.”
  9. ProQuest, Ulrichsweb Global Serials Directory.
  10. School Library Journal, “School Library Journal content submission guidelines.”
  11. School Library Journal, “News & Features,” accessed June 29, 2019. https://www.slj.com/?subpage=News%20%26%20Features
  12. School Library Journal, “School Library Journal content submission guidelines.”
  13. School Library Journal, “School Library Journal content submission guidelines.”
  14. Library Journals, LLC., “Print,” accessed June 29, 2019, https://media.libraryjournal.com/print/#schoollibraryjournalmag.
  15. School Library Journal, “News & Features.”
  16. School Library Journal, “About Us.”
  17. School Library Journal, “About Us.”
  18. School Library Journal, “News & Articles.”
  19. School Library Journal, “About Us.”
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