Wiki Tags Archives: Regional scope

McSweeney’s Internet Tendency

Publication analysis


About the publication

Title: McSweeney’s Internet Tendency

ISSN: N/A

Website: https://www.mcsweeneys.net/

Purpose, objective, or mission: A daily humor website, “McSweeney’s exists to champion ambitious and inspired new writing, and to challenge conventional expectations about where it’s found, how it looks, and who participates. We’re here to discover things we love, help them find their most resplendent form, and imagine new ways to bring them to you, Dennis. (If you are not Dennis, kindly ignore the aforementioned.)” 1

“McSweeney’s, however, delivers its humor in a high-brow lit mag sort of way. It’s a place where you can simultaneously experience the comic satisfaction of watching a great sitcom and the glorious smugness of reading a New Yorker think piece.” 2

Target audience: Individuals who enjoy humor/satire  in writing.

Publisher: McSweeney’s Publishing. 3

Peer reviewed? No. 4

Type: Civilian publication

Medium: Website and e-newsletter.

Content: Content is intended to be humorous/satire.  “The thing we are most proud of is that for many of our contributors, McSweeney’s Internet Tendency is the only place they’ve ever published publicly. At some point, something funny or odd occurred to them – a list, a new food review, a short imagined monologue – and they had a place to put that funny and odd thing in order to share it with the world, a private joke made public.” 5

Frequency of publication: Daily.

About the publication’s submission guidelines

Location of submission guidelines: https://www.mcsweeneys.net/pages/guidelines-for-web-submissions

Types of contributions accepted: All types of submissions are allowed. Lists, open letters to people who are unlikely to respond, monologues, food reviews, etc. “Submissions should be shortish. By shortish we mean an absolute maximum of 1,200 words, but in truth we veer toward pieces that are under 1,000 words, and snuggle closest to ones that are even shorter than that. Your subject line should contain some indicator of what is contained in your submission.” 6

Submission and review process: There are separate email addresses depending on the nature of your submission. The website notes DO NOT send the same submission to multiple addresses, it is unnecessary as it all goes to the same editor. Please paste the entire document into the email message. Please don’t share Google docs or links to your private blogs. Also, very important: do not send us attachments. 7

General website submissions should be sent to websubmissions@mcsweeneys.net.

Timely submissions should be sent to timelysubmissions@mcsweeneys.net. This inbox is for super topical pieces riffing on big news stories of the last 24-48 hours.

Lists submissions should be sent to lists@mcsweeneys.net.

Open Letters to People or Entities Who Are Unlikely to Respond submissions should be sent to openletters@mcsweeneys.net.

Reviews of New Food submissions should be sent to newfood@mcsweeneys.net.

“We get hundreds of submissions a week and, like we have mentioned, there’s just one editor reading them all. So, it’s only natural that this editor will be drawn to submissions with funny, eye-catching titles that cleverly reveal the premises of pieces.” 8

Editorial tone: Light and comedic/satirical

Style guide used: None Specified. “Please do not format your piece in an unusual way. Do not use colors or fun fonts.” 9

Conclusion: Evaluation of publication’s potential for LIS authors

LIS authors may have as good a chance as anyone for getting a submission accepted in McSweeney’s Internet Tendency. Their whole publication process seems to be highly informal, but the quality is certainly on par with journals that have higher subscription/circulation rates. An exploration of McSweeney’s multiple related websites is a must to see if your writing project is a match for their style. LIS authors might contribute a fiction or nonfiction piece inspired by their experience as library professionals, keeping in mind that the purpose of such pieces should ultimately be to entertain the reader, rather than function as straightforward articles on an LIS-related issue.

 

Audience analysis


About the publication’s readers

Publication circulation: “The Tendency’s biggest hits have gotten millions of pageviews, and many stories do well, reaching tens of thousands.” 10 The website has a social media following of over 180,000 on Facebook, over 274,000 on Twitter, and over 48,000 followers on Instagram.

Audience location and language or cultural considerations: The publication first started in San Francisco, CA, but coverage geographically spans the globe. Content is published in English.

Reader characteristics: While no information regarding reader demographics is provided, a review of publication suggests readers are intelligent, open minded, literary, and comfortable thinking outside of the box, especially in a satirical way.

Knowledge of LIS subject matter: Limited, the same as the general public.

Conclusion: Analysis of reader characteristics and their potential impact on authors

With this publications, LIS authors have an opportunity to engage with readers from a fun, satirical viewpoint, one not typically taken for LIS. While the readership may enjoy high brow humor, there is the potential to address LIS trends, barriers, ethics, and beyond as long as it comes with a comedic edge. The key is to be creative in approach. With shorter word limits, LIS authors can convey concepts in small, precise ways that do not need to meet  academic-level research and review standards.

Last updated: December 5, 2020


References

Show 10 footnotes

  1. “About Us,” McSweeneys.net, accessed December 5, 2020, https://www.mcsweeneys.net/pages/about-us
  2. “McSweeney’s,” ndsmcobserver.com, accessed December 5, 2020, https://ndsmcobserver.com/2016/11/mcsweeneys-internet-tendency-dont-worry-not-bottomless-pit-procrastinatory-doom/
  3. “About Us.”
  4. “Submission Guidelines,” McSweeneys.net, accessed December 5, 2020, https://www.mcsweeneys.net/pages/guidelines-for-web-submissions
  5. “Patreon,” McSweeneys.net, accessed December 5, 2020, https://www.patreon.com/mcsweeneysinternettendency
  6. “Submission Guidelines.”
  7. “Submission Guidelines.”
  8. “Submission Guidelines.”
  9. “Submission Guidelines.”
  10. “McSweeney’s Meets Internet,” NiemanLab.org, accessed December 5, 2020, https://www.niemanlab.org/2016/07/mcsweeneys-meets-internet-a-little-publisher-survives-holding-tight-to-its-eclectic-literary-roots/
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Los Angeles Times

**Please Excuse the Mess, Profile Update in Progress**

Publication analysis


About the publication

Title: Los Angeles Times (LA Times)

ISSN: 0458-3035 1

Purpose, objective, or mission:The Los Angeles Times is the largest metropolitan daily newspaper in the country. The Pulitzer Prize-winning Times has been covering Southern California for more than 138 years.”2

“Bringing truth to power through creative storytelling, original reporting and accountability journalism that impacts lives and pushes change.” 3

Website: http://www.latimes.com/

Target audience: Residents of Southern California and beyond. “Millennials, Gen X, Multicultural Influencers, Affluent Consumers, Families and Parents, Boomers.” 4

Publisher: Los Angeles Times Media Group.5

Peer reviewed? No.

Type: Civilian publication.

Medium: Print and online. Archives are available online from the founding of the paper in 1881.6

Content: News reports, investigative journalism, editorials, reviews, and various columns. The website’s sections include news at the Local, Nation, World level, as well as Business, Climate & Environment, Entertainment & Arts, Food, Housing & Homeless, Lifestyle, Opinion, Politics, Science, Sports, and Travel. Several more options can be found viewing the Site Map. 7 Of interest to LIS writers, there is a special Books sub-section under Entertainment, including fiction and nonfiction book reviews and features.

Frequency of publication: Daily. 8

About the publication’s submission guidelines

Location of submission guidelines: https://www.latimes.com/oe-howtosubmitoped-story.html

Types of contributions accepted: Op-ed articles are welcome on any subject. Per the website, “Most articles are about 750 words in length, though some are shorter, and on Sundays we can sometimes run pieces as long as 1,200 words 9 For more information on op-ed pieces, see former editor Nicholas Goldberg’s explanation of op-ed processes and goals. 10

Letters to the Editor are another option if you wish to respond to anything already published. They are limited to 150 words. 11

Blowback, is another opportunity to publish within the Times. “Got a beef with the L.A. Times? Read something in the paper that really ticked you off, but haven’t got a place to make your opinion heard? Want to write an article about it and get it into The Times? Blowback is The Times’ forum for full-length responses to our articles, editorials and Op-Eds. It is the missing link between the 150-word letter to the editor and the Op-Ed piece, and you’re invited to participate. We’re willing to post Blowback items on both news and opinion pieces, but our focus is on opinion. The idea is to present countering opinions, not to provide a forum for pointing out errors or critiquing bias in the Times’ news coverage.12

Submission and review process:  Op-Ed articles: Email op-ed submissions to oped@latimes.com. We make every effort to read manuscripts promptly. If the article is accepted for publication, you will hear from a Times editor within five days. We regret that the volume of submissions we receive means that we cannot respond individually to each article, nor can we provide feedback to proposals or queries. 13

Letters to the Editor: Complete the form located here . “We generally do not publish more than one letter from a single person within any 60-day period. Letters become the property of The Times and may be republished in any format. They typically run 150 words or less and may be edited. You will be contacted if your letter is a candidate for publication.” 14

Blowback: Email Blowback submissions to blowback@latimes.com. 15

Editorial tone: Journalistic.

Style guide used: None specified.

Conclusion: Evaluation of publication’s potential for LIS authors

Los Angeles Times is read by a general audience (not necessarily confined to Southern California) who wants to be ahead of the local and world news. Op-ed pieces about new digital collections, expanded library services, or opening of a new library branch would benefit LIS authors. You might also consider submitting a press release or event listing regarding a library event.

 

Audience analysis


About the publication’s readers

Publication circulation: The Los Angeles Times is “the largest metropolitan daily newspaper in the country, with a daily readership of 1.3 million and 2 million on Sunday, more than 30 million unique latimes.com visitors monthly and a combined print and online local weekly audience of 4.6 million.” 16

According to their current media kit, The Times has 46 Million unique visitors, 90 Million page views, 7 Million+ social followers, 332,000 monthly shares on Apple News, 845,000 video views, 4.4 Million weekly print + digital readers in Los Angeles, 2.9 million weekly print readers, 1.8 million Sunday print readers, and 1.2 Million daily print readers. 17

Audience location and language or cultural considerations: Los Angeles Times is regional to Southern California, but it’s journalism and reporting covers content on a global scale. While printed in English, Los Angeles Times En Español is also available.

Reader characteristics: “We reach distinct, affluent and diverse audiences of multiple generations, demographics, preferences and interests.” 18

Knowledge of LIS subject matter: Being a lay publication, Los Angeles Times will require LIS jargon-free contributions. While readers may be familiar with library issues, like Deleting Online Predators Act (DOPA) and Dewey call numbers, generally authors should avoid writing on heavily specialized library topics such as OpenURL link resolver software technology or collection management.

Conclusion: Analysis of reader characteristics and their potential impact on authors

The newspaper’s readers are spread all over the world. They are everyday patrons and potential donors, suggesting they may wish to keep their submissions LIS jargon free and stay away from highly specialized topics. There is potential for publishing on a myriad of topics through the Op-Ed avenue that may be of interest to readers.

Last updated: December 5, 2020


References

Show 18 footnotes

  1. Los Angeles Times, WorldCat.org, accessed March 24, 2018, https://www.worldcat.org/title/los-angeles-times/oclc/474112039
  2. “About,” LATimes.com, accessed October 3, 2016, https://www.latimes.com/about
  3. “Media Kit,” LATimes.com, accessed December 5, 2020, https://mediakit.latimes.com/
  4. “Media Kit.”
  5. “About.”
  6. “Archives,” LATimes.com, accessed October 23, 2018, https://latimes.newspapers.com/
  7. “Site Map,” LATimes.com, accessed October 3, 2016, http://www.latimes.com/about/la-sitemap-htmlstory.html
  8. “About Us.”
  9. “Submitting an article to Op-Ed,” LATimes.com, accessed October 3, 2016, http://www.latimes.com/oe-howtosubmitoped-story.html
  10. “Op-Ed, Explained,” LATimes.com, accessed October 3, 2016, http://www.latimes.com/news/la-oe-pages23oct23-story.html
  11. “Submitting an article to Op-Ed.”
  12. “About Blowback,” LATimes.com, accessed December 5, 2020, https://www.latimes.com/opinion/readersreact/la-op-blowback-about-story.html
  13. “Submitting an article to Op-Ed.”
  14. “Submit a letter to the Editor,” LATimes.com, accessed December 5, 2020, https://www.latimes.com/opinion/submit-letter-to-the-editor
  15. “About Blowback.”
  16. “About.”
  17. “Media Kit.”
  18. “Media Kit.”
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The Washington Post

 

Publication analysis


About the publication

Title: The Washington Post 

ISSN: 0190-8286 (Print).1

Website: https://www.washingtonpost.com/

Purpose, objective, or mission: “The Washington Post engages, informs and entertains the most influential minds. We shape the world through our news coverage and analysis. Our tradition of journalistic excellence and unparalleled access, paired with cutting-edge engineering, make The Washington Post the trusted source for our audience.”2

Target audience: Local Washington D.C. readers, regional readers, national readers, and global readers. 

Publisher: Nash Holdings, LLC.3

Peer reviewed? No.

Type: Civilian newspaper. 

Medium: Print and online. 

Content: The Washington Post covers a variety of topics from politics, technology, sports, arts and entertainment, and business, to world news and more. 

Frequency of publication: Daily print publication and a website with content that is updated frequently. 

About the publication’s submission guidelines

Location of submission guidelines: Submission guidelines for op-eds can be found at https://www.washingtonpost.com/opinions/submit-an-op-ed/ and submission guidelines for letters to the editor can be found at https://helpcenter.washingtonpost.com/hc/en-us/articles/236004788-Send-a-letter-to-the-editor

Types of contributions accepted: Op-eds and letters to the editor are the accepted submission types. 

Submission and review process

Op-eds should be submitting using the op-ed submission form found on The Washington Post’s website. Information required in the submission form is as follows: author’s name, contact email address, contact phone number, the subject of the op-ed, and the op-ed text. The maximum length of the op-ed is 800 words and should be input in the text box as plain text without brackets.4

Letters to the editor can be sent to The Washington Post via mail, however, The Washington Post mentions that they strongly encourage authors to send their submission via email instead. Email submissions can be sent to letters [at] washpost.com (include the text of the letter in the email’s body; letters sent as email attachments will not be opened) and mailed letters can be addressed to Letters to the Editor, The Washington Post, 1301 K Street NW, Washington DC 20071.5

Letters should be 200 words or less, must include the writer’s name, and cannot have been published elsewhere. Additionally, “for verification purposes, they must include the writer’s home address, email address and telephone numbers, including a daytime telephone number.”6 Letters may be edited for length or clarity if necessary and, time permitting, editors at The Washington Post will confer with the author regarding the changes. For the best chance at getting your letter published, “Letters editor Jamie Riley looks for concise letters that offer a new perspective or add depth to the discussion of an issue.”7 If you haven’t heard back from editors at The Washington Post within 2 weeks, your letter most likely did not get selected for publication. 

Editorial tone: A review of the current articles reflects an informal but informational tone. 

Style guide used: Several articles alluded to a Washington Post style guide existing, however, it could not be located. 

Conclusion: Evaluation of the publication’s potential for LIS authors

Publishing a piece in The Washington Post would be an excellent way for authors to present LIS issues and topics to a global audience and a great addition to an author’s resume or CV. Pieces can focus on LIS topics and issues on a national level, global level, or be specific to the Washington D.C. area. Examples of LIS articles published in The Washington Post are “COVID-19 took away our family’s second home: The library” and  “Six ways to get to know D.C.’s beautifully renovated MLK Library — from a distance”. 

For tips on how to get your piece published in The Washington Post, take a look at this guide that The Washington Post released in January of 2020. 

 

Audience analysis


About the publication’s readers

Publication circulation: 1.6 million print readers per week, 104 million unique monthly visitors nationwide and 38 million international unique monthly visitors.8

Audience location and language or cultural considerations: The Washington Post has a national and global readership and is published in English. 

Reader characteristics: The Washington Post divides its readers into four audience groups: Global, Leadership, Local/Washington, D.C. Market and International/Non-US.9  

Global

As stated by The Washington Post Media Kit, their publication is the “fastest growing news site in the world.”10

Leadership:

The Media Kit for the Washington Post asserts that the paper is “. . . the #1 news source for reaching opinion leaders and decision makers in the beltway.”11

Local/Washington, D.C. Market:

1.6 million people in the D.C. market area read the print version of The Washington Post weekly and there are 2 million unique digital visitors from the D.C. market area per month.12

International/Non-US:

The Washington Post sees 38 million unique international visitors per month. “This international coverage unfolds around the clock seven days a week with timely, accessible and original coverage from bureaus on every continent.”13

Readers’ knowledge of LIS subject matter: Authors should assume that readers do not have knowledge of, and/or are not familiar with, LIS topics, issues or jargon. 

Conclusion: Analysis of reader characteristics and their potential impact on authors

The Washington Post provides authors with the potential to reach a large audience with diverse viewpoints, lifestyles, and cultures. Pieces tailored to one (or more) of the four audience groups will do well, for instance, leadership in the LIS field, how COVID-19 has affected libraries in the US or library accessibility in other countries. 

Last updated: November 15, 2020

Show 13 footnotes

  1. “The Washington Post”, Ulrichsweb Global Serials Directory, accessed November 2, 2020, http://ulrichsweb.serialssolutions.com.libaccess.sjlibrary.org/title/1604370915478/406763
  2. “About”, WashingtonPost.com, accessed November 2, 2020, https://www.washingtonpost.com/mediakit/about/
  3. The Washington Post.
  4. “Submit an Op-Ed”, WashingtonPost.com, accessed November 07, 2020, https://www.washingtonpost.com/opinions/submit-an-op-ed/
  5. “Send a letter to the editor”, WashingtonPost.com, accessed November 7, 2020, https://helpcenter.washingtonpost.com/hc/en-us/articles/236004788-Send-a-letter-to-the-editor
  6. Send a letter to the editor.
  7. Send a letter to the editor.
  8. “2020 Media Kit”, WashingtonPost.com, accessed November 7, 2020, https://www.washingtonpost.com/mediakit/
  9. 2020 Media Kit.
  10. “Global” , WashingtonPost.com, accessed November 15, 2020, https://www.washingtonpost.com/mediakit/audience-global/
  11. “Leadership”, WashingtonPost.com, accessed November 15, 2020, https://www.washingtonpost.com/mediakit/audience-leadership/
  12. “Local Dominance”, WashingtonPost.com, accessed November 15, 2020, https://www.washingtonpost.com/mediakit/audience-local/
  13. “International”, WashingtonPost.com, accessed November 15, 2020, https://www.washingtonpost.com/mediakit/audience-international/
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Monterey County Weekly

Publication analysis


About the publication

Title: Monterey County Weekly

ISSN: N/A

Website: http://www.mcweekly.com

Purpose, objective, or mission: “For years our unofficial focus has been on a triple-bottom line: people, planet and profits. Our mission is to inspire independent thinking and conscious action, etc. With a print, web, mobile, tablet and video platform, we’ve become Media for the 21st Century. 1

“As the largest circulation newspaper in one of the most spectacular counties in America, Monterey County Weekly has long been recognized for its thoughtful, provocative and engaging coverage of news, arts and entertainment.”2

Target audience: Local residents of Monterey County and the Central Coast of California.3

Publisher: Milestone Communications, Inc. 4

Peer reviewed? No.5

Type: Civilian, alternative news sources.6

Medium: Print, website, and e-newsletter. 7

Content: Local news, opinion articles, entertainment and events, food, culture, and more.8

Frequency of publication: Print is available every Thursday at 900 locations (paid subscription includes home delivery), website and e-newsletter content updates daily 9

About the publication’s submission guidelines

Location of submission guidelines: Submission guidelines are found under the FAQ’s here, http://www.montereycountyweekly.com/site/faq.html

Types of contributions accepted: News tips, story ideas, letters and comments to the editor, ideas for local arts and entertainment, and sharing photographs and art with the community. 10

Submission and review process: Use the Tipline form to submit items for consideration.

Editorial tone: Casual, hip, alternative, informed, liberal.11

Style guide used: None noted.

Conclusion: Evaluation of publication’s potential for LIS authors

If you are familiar with local library news or literary events, you have a good chance of getting published. The Monterey County Weekly often seeks talented writers who can support a liberal view and investigate news carefully. Library issues are not often covered, but there is a literary scene here and it deserves coverage as related to libraries.

 

Audience analysis


About the publication’s readers

Publication circulation: “Monterey County Weekly (print) has over 90,640 readers per week. We are the largest circulated print publication in Monterey County; 100%-200% larger readership than any local daily. The website has over 1,000,000 page views per month, with over 320,000 unique visitors. The e-newsletter has nearly 46,000 subscribers. The mobile application has more than 250,000 visitors each month. 12

Audience location and language or cultural considerations: Northern Monterey County to southern Monterey County, possibly into Santa Cruz.13 The language is primarily English, but there is a large population of Spanish speakers in this area.

Reader characteristics:  According to the 2020 media kit, 76% of readers are between the ages of 25-54 with 42yrs being the median age. 76% of readers have a college education, with 10% having post graduate degrees. The median household income of readers is $92,850. 14

Knowledge of LIS subject matter: Audience is generally well educated, so they may be familiar with public library processes and trends but not familiar with LIS jargon or in-depth subject matter.

Conclusion: Analysis of reader characteristics and their potential impact on authors

Readers of this publication will likely be interested in library causes and library events. Opinion pieces involving local libraries and advocacy would do well. This is also a good forum to advertise library events and happenings within the community. The readers most likely support local causes and social issues. They would likely be strong supporters of libraries and freedom of speech and expression.

Last updated: November 8, 2020


References

Show 14 footnotes

  1. “Mission & Company Culture.”, MontereyCountyWeekly.com, accessed November 8, 2020, https://www.montereycountyweekly.com/site/mission__company_culture.html
  2. “About Us,” MontereyCountyWeekly.com, accessed October 14, 2016, http://www.montereycountyweekly.com/site/about.html
  3. “About Us.”
  4. “About Us.”
  5. “About Us.”
  6. “About Us.”
  7. “About Us.”
  8. “Monterey County Weekly,” MontereyCountyWeekly.com, accessed September 30, 2018, http://www.montereycountyweekly.com/
  9. “About Us.”
  10. “Tipline.”, MontereyCountyWeekly.com, accessed November 8, 2020, https://tipline.montereycountyweekly.com/
  11. “About Us.”
  12. “About Us.”
  13. “About Us.”
  14. “Media Kit.”, MontereyCountyWeekly.com, accessed November 8, 2020, https://mediakit.montereycountyweekly.com/
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The Press Democrat

Publication analysis


About the publication

Title: The Press Democrat

ISSN: 0747-220X (Print)1

Website: http://www.pressdemocrat.com/

Purpose, objective, or mission: “The North Bay’s leading daily news, sports, entertainment and information resource for more than 150 years. Includes a Pulitzer Prize-winning daily newspaper, affiliated websites, electronic replica editions, and special magazines and other products. A member of The Associated Press and the California Newspapers Publishers Association.” 2

Target audience: California’s Sonoma County and surrounding counties, including Lake and Mendocino counties. 3

Publisher: Sonoma Media Investments, LLC.4

Peer reviewed? No.5

Type: Civilian newspaper.

Medium: Print and online.6

Content: “Fresh local news & views, access to the latest in sports, entertainment, shopping and dining venues and other interactive tools such as local weather and real time traffic reports. The site covers Sonoma, Lake and Mendocino counties with continuously updated news, weather, sports, entertainment, events, blogs, photos, videos and more. It also includes real-time news from the Bay Area, the state, the nation and the world.” 7

Frequency of publication: Daily circulation in Sonoma, Lake, and Mendocino Counties. 8

About the publication’s submission guidelines

Location of submission guidelines: To find information on how to submit for publication, please view the website’s FAQ page.

Types of contributions accepted: The Press Democrat accepts Opinion pieces under their “Close to Home” section. Opinion pieces should be no more than 600 words. 9

The Press Democrat also accepts Letters to the Editor. “Clear, brief letters on a single subject are most likely to be published. Those selected might be edited. Because of space constraints and the volume of reader mail, Letters to the Editor are limited to 200 words. 10

The Press Democrat also accepts some press releases. These should be directed to the reporter or editor covering your topic of interest.” 11

Submission and review process: All submissions must be sent via email and include full name and contact information. “Please avoid blanketing editors and reporters with the same press release. Responses cannot be made to press releases because of the large number that arrive daily in the newsroom. Press releases are used based on newsworthiness and not all can be published or used for an article.” 12

Editorial tone: Informative.

Style guide used: None stated.

Conclusion: Evaluation of publication’s potential for LIS authors

For authors in the Sonoma County and surrounding area, this may be an opportunity to connect with their community and promote their library. For example, an opinion piece concerning library use or funding. As of November 2020, performing a search of the website did not yield any articles on LIS, so this may be an untapped resource for LIS authors looking to publish their work. While The Press Democrat does publish on global news, an LIS author would most likely have a greater chance of being published if he/she/they focused on LIS programs, services, trends, and community involvement on a local level.

 

Audience analysis


About the publication’s readers

Publication circulation:  “Today, with a readership of about a quarter million adults, The Press Democrat is the largest newspaper between San Francisco and the Oregon border.” 13

Audience location and language or cultural considerations: Readers likely reside in the Sonoma County and surrounding area.  English language publication serving a community that includes a variety of cultures including Spanish speaking population.

Reader characteristics: 58% of readers are 18-49 years of age. 48% of readers are men, 52% are women. 72% have attended college. 69% earn 50,000+. 47% of weekday readers have Professional/Managerial careers and 56% are in Sales. 14 (*As of November 8, 2020, these statistics cannot be confirmed as the advertising section has been updated and does not include demographics)

Knowledge of LIS subject matter: Little, if any, knowledge of LIS subject matter.

Conclusion: Analysis of reader characteristics and their potential impact on authors

Due to readers’ common interest in news and events of their community, writers have the opportunity to promote libraries and educate readers on the opportunities available at their local library.

Last updated: November 8, 2020


References

Show 14 footnotes

  1.  The Press Democrat, Ulrichsweb Global Serials Directory, accessed March 27, 2018, http://ulrichsweb.serialssolutions.com.libaccess.sjlibrary.org/title/1522199199178/552228
  2. “Advertising.”, SonomaMediaInvestments.com, accessed November 8, 2020, https://www.sonomamediainvestments.com/division/the-press-democrat/
  3. “About the Press Democrat,” PressDemocrat.com, accessed October 26, 2016, http://www.pressdemocrat.com/about
  4. “About the Press Democrat.”
  5. “About the Press Democrat.”
  6. “About the Press Democrat.”
  7. “About the Press Democrat.”
  8. “Advertising.”
  9. “Opinion.”, PressDemocrat.com, accessed November 8, 2020, https://www.pressdemocrat.com/opinion/?ref=menu
  10. “FAQ.”, PressDemocrat.com, accessed November 8, 2020, https://www.pressdemocrat.com/faq/?ref=footer
  11. “FAQ.”
  12. “FAQ”
  13. “About the Press Democrat.”
  14. “The Audience.”,  SonomaMediaInvestments.com, accessed October 26, 2016, https://www.sonomamediainvestments.com/advertise/
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Pittsburgh City Paper

Publication analysis


About the publication

Title: Pittsburgh City Paper

ISSN: 1066-00621

Website: http://www.pghcitypaper.com/

Purpose, objective, or mission: This publication provides weekly information on current local news about entertainment, events, politics, sports, and other local interests. Most readers look to this as a guide for weekly events.2

“As Pittsburgh’s independent voice, we offer a unique prospective on local politics and news, intelligent and fresh cultural reporting, the most comprehensive calendar of events, and stories you will not find anywhere else.” 3

Target audience: Pittsburgh city residents.

Publisher: Eagle Media Corp.4

Peer reviewed? No.5

Type: Civilian, alternative newspaper.

Medium: Print and online.

Content: Information on local music, art, entertainment, sports, news, and politics.6

Frequency of publication: Weekly.7

About the publication’s submission guidelines

Location of submission guidelines: http://www.pghcitypaper.com/pittsburgh/FreelanceInternGuide/Page

Types of contributions accepted: The guidelines state: “We use freelance talent every week, and we value the contributions made by our freelancers. But we don’t just take freelancers from off the street; that’s how we hire editors. When a prospective freelancer wants to write for us, we have two questions: Is this person able to bring us stories we can’t get on our own? and Is this person capable of actually writing the story? To answer the first question, you need to bring us some story pitches. These should be stories you think we’ll want — and stories we don’t already have.”8

“How can you tell what sort of material qualifies? The easiest way is to look at the paper. See what we already publish … and what we don’t. Tailor your ideas accordingly. Here are a few hints to get you started. What we are interested in: Stories about local artists. Stories about local news and politics. Stories about Pittsburgh, in all its love and squalor. What we’re not interested in: Political screeds about how great President Obama is. Political screeds about how awful President Obama is. First-person essays. Your problems.”9

“As to that second question — can this person write the story themselves? — we’re looking for skilled writers and thorough reporters who know the territory. The best proof of these qualities is clips of previously published work. Articles for your college newspaper, freelance stuff you did for community papers, Pulitzer Prize-winning multi-part series from The New York Times … we’ll look at almost anything.”10

Submission and review process: Submission method depends on the type of article. The guidelines provide the editors responsible for each type and their preferred contact method. Review and acceptance of submissions responsibility of editors.11

Editorial tone: Informal and clever.

Style guide used: Not specified in guidelines.

Conclusion: Evaluation of publication’s potential for LIS authors

This publication provides a fair opportunity for LIS authors residing in Pittsburgh or familiar with the area. Potential for publication of book reviews, local information services, and content about local programming and events that would interest the younger audience of the newspaper. Authors from the Pittsburgh area, with personal knowledge of the area and population, would find it easier to write for this publication. Because this publication is free both in print and online, it has the potential to meet a wide audience within the city.

 

Audience analysis


About the publication’s readers

Publication circulation: 58,000.12

Audience location and language or cultural considerations: Metro Pittsburgh area.

Reader characteristics: Readers are described as “younger and more affluent,” though the age breakdown in the media kit indicates that readership spans a range of age groups, with 25% between 25 and 34 and 20% over 65.13

Knowledge of LIS subject matter: While some readers will certainly be librarians, library administration and staff, and library students who live in the Pittsburgh area, this publication does not specialize in LIS subject matter, nor are any readers expected to have knowledge of LIS subject matter.

Conclusion: Analysis of reader characteristics and their potential impact on authors

Readers might be interested in technology, local events (possibly library events), interesting stories and news about their local libraries.

Last updated: October 25, 2020


References

Show 13 footnotes

  1.  Pittsburgh City Paper, Ulrichsweb Global Serials Directory, accessed March 27, 2018, http://ulrichsweb.serialssolutions.com.libaccess.sjlibrary.org/title/1522198957662/558709
  2. “Pittsburgh City Paper,” PGHCityPaper.com, accessed October 23, 2016, http://www.pghcitypaper.com/
  3. “Advertise.”, PGHCityPaper.com, accessed October 25, 2020, https://www.pghcitypaper.com/pittsburgh/Advertise/Page
  4. “Pittsburgh City Paper.”, Contact Us, accessed September 15, 2018, https://www.pghcitypaper.com/pittsburgh/ContactUs/Page
  5. “Freelance/Intern Guide,” PGHCityPater.com, accessed October 23, 2016, http://www.pghcitypaper.com/pittsburgh/FreelanceInternGuide/Page
  6. “Pittsburgh City Paper.”
  7. “Subscriptions,” PGHCityPaper.com, accessed October 23, 2016, http://www.pghcitypaper.com/pittsburgh/Subscriptions/Page
  8. “Freelance/Intern Guide.”
  9. “Freelance/Intern Guide.”
  10. “Freelance/Intern Guide.”
  11. “Freelance/Intern Guide.”
  12. “Pittsburgh City Paper Media Kit,” PGHCityPaper.com, accessed October 23, 2016, http://www.pghcitypaper.com/general/pdfs/CP-Web-Media-Kit-07-01-16.pdf
  13. “Pittsburgh City Paper Media Kit.”
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USA TODAY

 

Publication analysis


About the publication

Title: USA TODAY or USA Today 

ISSN: 0734-7456 (Print).1

Website: https://www.usatoday.com/

Purpose, objective, or mission: “USA TODAY’s mission is to serve as a forum for better understanding and unity to help make the USA truly one nation.”2

Target audience: Those residing in the US or anyone interested in US News. 

Publisher: Gannett Co., Inc.3

Peer reviewed? No.

Type: Civilian publication. 

Medium: Print and online. 

Content: USA TODAY covers national and worldwide news as well as sports, entertainment, life, money, and tech.4 USA TODAY also has affiliates that provide local news such as AZCentral and The Coloradoan.5

Frequency of publication: Daily.

About the publication’s submission guidelines

Location of submission guidelines: https://www.usatoday.com/story/opinion/2019/12/04/submit-letters-columns-and-comment-social/2608825001/

Types of contributions accepted: Types of submissions accepted are columns and letters to the editor. 

Submission and review process: Columns are essays, analyses, or arguments on a variety of topics. USA TODAY is specifically looking for columns that have or exhibit one of the following: “. . . timeliness (pegged to news), persuasion pitched to the other side, new information, novel arguments, revelatory insights, passion without partisanship, first-person experience, original reporting that reveals fresh angles and makes news, expert knowledge, and/or a topic that will drive conversation on social media and in the real world.”6 Submissions for columns should be 550 to 750 words and sent to theforum [at] usatoday.com. Headlines and footnotes are not accepted, instead, authors should include URLs to back up quotes or statements made. In conjunction, a short biography (two sentences max) should be included in your submission to be run at the end of the column. If there is any conflict of interest on the author’s side, it should be fully disclosed within the email. Most importantly, “we only accept pieces that are submitted exclusively to USA TODAY. We do not accept material that has been published on blogs, social media or anywhere else.”7

Letters of 200 words or less can be sent to letters [at] usatoday.com. Include the author’s name, address and phone number with the submission. USA Today may edit the submission for accuracy, clarity or length.8

Editorial tone: The USA TODAY Communications Guidelines directs authors to be “clear, factual and get to the point” and to “avoid flowery language and insider jargon.”9

Style guide used: While a style guide could not be located, USA TODAY’s Brand Guide might be useful for potential authors to review. 

Conclusion: Evaluation of the publication’s potential for LIS authors

As a national publication with worldwide readership, authors who get published in USA TODAY would reach a large audience. Publication in USA TODAY would also look excellent on a resume or CV. 

Additionally, publishing in USA TODAY could help authors introduce readers to LIS issues and topics, thereby bringing more exposure to the LIS field. Examples of published articles in USA TODAY related to the LIS field are, “Libraries are needed more than ever. But many aren’t sure how to reopen amid the coronavirus pandemic,” “Reader: Librarians aren’t going anywhere,” and “Banned Books Week: Is your favorite one of the decade’s most censored?”. 

Due to the somewhat extensive submission guidelines, authors may be wary of submitting pieces to USA TODAY. If that is the case, consider checking out these guidelines from the public relations company Cision for tips on pitching a piece to USA TODAY.

 

Audience analysis


About the publication’s readers

Publication circulation: Daily paid print circulation averages at 1,424,407 and total print circulation is estimated to be 2,862,229.10 Additionally, “USA TODAY and USATODAY.COM reach a combined seven million readers daily.”11

Audience location and language or cultural considerations: Although the content in  USA TODAY is primarily focused on news and issues within the US, the publication does cover World and International News which would also appeal to readers outside of the US. USA TODAY also provides an international issue, aimed at “Americans abroad [or] anyone interested in news, investments, sports, and entertainment from the USA.”12 Therefore, authors should assume the majority of the readership resides within the US, but should also take into consideration that readers may be US citizens residing outside of the US, or may be individuals from other countries who are interested in US news. 

Reader characteristics: “USA TODAY  readers are mission-oriented productive people who are trying to advance their lives every day in a time of change and difficulty.”13

In conjunction, “The USA TODAY audience is comprised of everyday Americans and business travelers who are:

  • Busy, on-the-go and connected
  • Responsible, smart and practical
  • Annoyed by biased and noisy argumentation in news
  • Visual learners who like their news ‘straight up’ and are highly suspicious of fluff
  • Driven, social and independent
  • Self-reliant, hardworking and resourceful
  • Quick to see between the lines and spot the agenda behind ‘news’.”14

In regard to reader demographics, a 2018 report compiled by the advertising agency Russell Johns Associates examined both the print and online version of the publication. For the print version, the publication found that 66.8% of the readers are male, the majority of the readers are between the ages of 25-54 (56%), and 66.2% of readers are employed. 63% of readers of the print publication also have a household income of at least $75,000, and 64.4% have at least some college education.15

For the online version, the report by Russell Johns Associates indicates that 58.8% of readers are male, the majority of readers are between ages 25-54 (54.3%), and 66.6% of readers are employed. 61.7% of the readers of the online publication have a household income of at least $75,000, and 65.2% have at least some college education.16

Readers’ knowledge of LIS subject matter: Authors should err on the side of caution and assume that most readers of USA TODAY are not familiar with LIS issues, topics, or jargon. 

Conclusion: Analysis of reader characteristics and their potential impact on authors

Authors will benefit from submitting pieces that will appeal to national readers, if not worldwide readers. Readers will be from diverse backgrounds with varying interests, some of which will have an interest in LIS issues and topics. USA TODAY provides authors with an excellent opportunity to introduce a large audience to LIS issues and topics. 

Last updated: October 18, 2020 


References

Show 16 footnotes

  1. “USA Today”, Urlichsweb Global Serials Directory, accessed October 6, 2020,http://ulrichsweb.serialssolutions.com.libaccess.sjlibrary.org/title/1602029185264/406783
  2. “About USA TODAY,” USAToday.com, accessed October 6, 2020, https://static.usatoday.com/about/#:~:text=Founded%20in%201982%2C%20USA%20TODAY’s,digital%2C%20social%20and%20video%20platforms.
  3. About USA TODAY.
  4. “USA TODAY,” USAToday.com, accessed October 18, 2020, https://www.usatoday.com/
  5. “Brands”, Gannet.com, accessed October 18, 2020, https://www.gannett.com/brands/
  6. “How to submit content,” USAToday.com, accessed October 6, 2020, https://www.usatoday.com/story/opinion/2019/12/04/submit-letters-columns-and-comment-social/2608825001//
  7. How to submit content.
  8. How to submit content.”
  9. ”USA Today Corporate Brand Guidelines,” gannett-cdn.com, accessed October 6, 2020, https://www.gannett-cdn.com/uxstatic/usatoday/images/marketing/pdfs/USAT_Online_Brand_GL-2-2013.pdf
  10. About USA TODAY.”
  11. About USA TODAY.”
  12. “USA TODAY International Edition, Service.USATODAY.com, accessed October 17, 2020,  https://service.usatoday.com/international/welcomeint.jsp
  13. ”USA Today Corporate Brand Guidelines,” gannett-cdn.com, accessed October 6, 2020, https://www.gannett-cdn.com/uxstatic/usatoday/images/marketing/pdfs/USAT_Online_Brand_GL-2-2013.pdf
  14. USA Today Corporate Brand Guidelines.”
  15. “USA TODAY NETWORK TOPLINE METRICS REPORT,” russelljohns.com, accessed October 12, 2020, https://www.russelljohns.com/pdfs/demographics/Topline_Metrics_Report_October_2018.pdf
  16. USA TODAY NETWORK TOPLINE METRICS REPORT.
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The Denver Post

 

Publication analysis


About the publication

Title: The Denver Post or Denver Post 

ISSN: 1930-2193 (Print).1

Website: https://www.denverpost.com/

Purpose, objective, or mission: “To be Colorado’s most trusted source for information that educates, entertains and inspires our readers for the betterment of our community.”2

Target audience: Past or present residents of the Denver metropolitan area, residents of Colorado outside of the Denver metropolitan area, and those interested in news regarding Colorado’s capital city. 

Publisher: MediaNews Group, Inc.3

Peer reviewed? Articles written by Denver Post staff may be reviewed by a source for the purpose of accuracy. For example, “. . . an engineer might be sought to review a technically descriptive passage in an environmental story that details how sewer piping allows toxic chemicals to flow into public waters.”4 It is unlikely that pieces submitted for publication by outside authors will be peer reviewed, however. 

Type: Civilian. 

Medium: Print and online. 

Content: Categories for articles include news (local, statewide, national, and global), sports, business, entertainment, lifestyle, opinion, and politics as well as a classifieds section.5

Frequency of publication: Daily print publication and an online version that is updated daily.6

About the publication’s submission guidelines

Location of submission guidelines: https://www.denverpost.com/contact-us/

Types of contributions accepted: Letters to the editor, guest commentaries, and news tips. 

Submission and review process: Letters to the editor can be submitted using the form on The Denver Post’s website (https://www.denverpost.com/submit-letter/) or by emailing the letter to openforum [at] denverpost.com. Letters can be up to 250 words and must have the following: full name, home address, and day and evening phone numbers. The Denver Post may edit submitted pieces for length, grammar and accuracy. “If we choose your letter for publication, we will call you to verify authorship.”7

Guest commentaries must be 650 words or less and sent to columns [at] denverpost.com, along with a photo of the author and a short bio. “We favor columns on public policy, social issues, and current news, and give preference to local and regional writers and issues.”8

News tips can be sent to newsroom [at] denverpost.com or by using the form (https://www.denverpost.com/news-tips/)

Editorial tone: There are no guidelines listed. An examination of the current articles shows clear and concise news stories. Editorial pieces reflect a more informal tone. 

Style guide used: A specific style guide is not mentioned. 

Conclusion: Evaluation of the publication’s potential for LIS authors

The Denver Post provides a good opportunity for authors to bring information about libraries and/or library issues to readers within the Denver metropolitan area and across Colorado. Articles pertaining to libraries can be tagged and will populate on the Libraries page, which includes articles such as “Colorado libraries offer free passes, backpacks to Colorado state parks” and “Guest commentary: Newly released e-books could become scarce at Denver libraries with publisher embargoes.” Authors interested in reviewing books will find that the Books page will work well for their pieces.

Audience analysis


About the publication’s readers

Publication circulation: No information could be gathered regarding the circulation numbers for the print publication. However, The Denver Post website reaches close to 6 million visitors per month.9

Audience location and language or cultural considerations: Denver is the capital city of Colorado, with an estimated population of 727,211. The population is primarily White (53.7%)  and Latinx (30.3%).10. 26.5% of individuals speak a language other than English.11 

Reader characteristics: In Denver, the median household income is $63, 793 and 47.9% of individuals hold at least a Bachelor’s degree.12 

Colorado’s capital city is typically more progressive than the rest of the state. However, as the newspaper is read by individuals across the state, and not just those in Denver, authors should endeavor to maintain neutrality in their pieces. The same can be said for the education level of the readers–it will fluctuate greatly. Therefore, authors should keep the tone informal in order to appeal to the majority of readers. 

Readers’ knowledge of LIS subject matter: It is unlikely that the majority of the readers of The Denver Post are familiar with the LIS field, therefore LIS jargon should be avoided. 

Conclusion: Analysis of reader characteristics and their potential impact on authors

When writing and submitting pieces for publication, authors should, at least, be familiar with the concerns and interests of residents in Colorado, but more preferably with residents in the Denver metropolitan area. The Denver Post provides authors with the potential to reach a large audience with diverse viewpoints, lifestyles, and cultures who will enjoy pieces that are relevant to their communities. 

 

Last updated: October 13, 2020

 


References

Show 12 footnotes

  1. “Denver Post”, Urlichsweb Global Serials Directory, accessed October 4, 2020, http://ulrichsweb.serialssolutions.com.libaccess.sjlibrary.org/title/1601836489095/552254
  2. “Best Practices // Policies and Standards, DenverPost.com, accessed October 5, 2020, https://www.denverpost.com/policies-and-standards/
  3. “The Denver Post,” DenverPost.com, accessed October 4, 2020, https://www.denverpost.com/
  4. “The Denver Post Ethics Policy,” DenverPost.com, accessed October 5, 2020, https://www.denverpost.com/ethics-policy/#freelance
  5. The Denver Post.
  6. “Subscribe,” DenverPost.com, accessed October 4, 2020, https://checkout.denverpost.com/
  7. “Submit a letter to the editor,” DenverPost.com, accessed October 4, 2020, https://www.denverpost.com/submit-letter/
  8. “How to submit a guest commentary,” DenverPost.com, accessed October 5, 2020, https://www.denverpost.com/2013/07/09/submission-guidelines-and-contact-information/
  9. “Our Brands”, DenverPostMedia.com, accessed October 5, 2020, https://www.denverpostmedia.com/services/our-brands/
  10. “QuickFacts Denver city, Colorado,” Census.gov, accessed October 6, 2020, https://www.census.gov/quickfacts/fact/table/denvercitycolorado/PST045219
  11. QuickFacts Denver city, Colorado.”
  12. QuickFacts Denver city, Colorado.”
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New York Times

Publication analysis


About the publication

Title: The New York Times

ISSN: 0362-4331 (Print) and 1553-8095 (Online)1

Purpose, objective, or mission:The New York Times is dedicated to helping people understand the world through on-the-ground, expert and deeply reported independent journalism. This mission is rooted in our belief that great journalism has the power to make each reader’s life richer and more fulfilling, and all of society stronger and more just.” 2

“Open-minded inquiry is at the heart of our mission. In all our work, we believe in continually asking questions, seeking out different perspectives and searching for better ways of doing things.”3

“The goal of The New York Times is to cover the news as impartially as possible — “without fear or favor”. 4

Website: http://www.newyorktimes.com

Target audience: Readers interested in high-quality news, information, and entertainment.

Publisher: The New York Times Company. 5

Peer reviewed? No. 6

Type: Civilian daily newspaper for the general public.

Medium: Print and online.

Content: News – local, national, and worldwide; politics, business, opinion, technology, science, health, sports, arts, books, style, food,  and travel. 7

Frequency of publication: Daily.

About the publication’s submission guidelines

Location of submission guidelines: http://www.nytimes.com/content/help/site/editorial/op-ed/op-ed.html and http://www.nytimes.com/content/help/site/editorial/letters/letters.html

Types of contributions accepted:The New York Times accepts opinion essays on any topic for both the daily print page and online section as well as the Sunday Review, the International edition (which is edited out of London and Hong Kong), and other themed series. Published pieces typically run from 400 to 1,200 words, but drafts of any length within the bounds of reason will be considered.” 8

“Personal or explanatory essays, commentary on news events, reflections on cultural trends and more are all welcome. We’re interested in anything well-written with a fact-based viewpoint we believe readers will find worthwhile.” 9

The New York Times also accepts Letters to the Editor. “We encourage a diversity of voices and views in our letters. Letters should preferably be 150 to 175 words, should refer to an article that has appeared within the last seven days, and must include the writer’s address and phone number. No attachments, please. Letters should be exclusive to The New York Times or The International New York Times. We do not publish open letters or third-party letters.” 10

Submission and review process:

For Op-Eds: “Due to the large volume of messages we receive, we have to pass on much material of value and interest. If you do not hear from us within three business days, you should feel free to offer it elsewhere.” 11

For Letters to the Editor: “Writers of letters selected for publication will be notified within a week. Letters may be edited and shortened for space. Due to the large volume of submissions we receive, we cannot personally acknowledge each submission. If we decide not to publish your letter you will receive an automated email reply.” 12

Thomas Feyer, the letters editor, gives tips for getting your letter published in his article Editors’ Note; The Letters Editor and the Reader: Our Compact, Updated

Editorial tone: Informational and investigative.

Style guide used: None specified.

Conclusion: Evaluation of publication’s potential for LIS authors

Difficult due to competition, their popularity, and the limited area/type of submissions accepted. If successful, would be a great platform to speak to a large audience that appears would be supportive of LIS issues. Would also look excellent on a resume or CV.

“We seek people with different backgrounds, different skills, different lived experiences. We need experienced journalists and those beginning their careers. We need people in New York and in countries around the world.” 13

Here are some helpful tips for getting published with The New York TimesHow to successfully pitch The New York Times (or, well, anyone else)

Audience analysis


About the publication’s readers

Publication circulation:  The New York Times has more than 150 Million monthly global readers, with 6.5 million total subscriptions. 14

Audience location and language or cultural considerations: Based in New York, NY, with readers across the U.S. and around the world. The print edition is published in English. Online content can be viewed in English, Spanish, and Chinese languages.

The New York Times also has printing locations around the world to build a global audience. “The New York Times International Edition is an English-language newspaper printed at 38 sites throughout the world and sold in more than 160 countries and territories.” 15

Reader characteristics: According to their media kit, The New York Times is “the #1 Destination for Opinion Leaders, 60% of US audience is made up of Gen Z and Millennial readers, and digital affluent visitors wield over $1 trillion in total buying power.” 16

“In a report released by Pew Research, 32 percent of those who regularly read the New York Times are less than the age of 30. Approximately 56 percent are college graduates and 38 percent are high-income earners.” 17

Knowledge of LIS subject matter: While is is likely some librarians read The New York Times, the majority of readers will have limited knowledge of LIS issues and jargon.

Conclusion: Analysis of reader characteristics and their potential impact on authors

Writers need to submit work that will appeal to the worldwide audience. The New York Times is a popular and influential publication with readers from varying backgrounds, some of which will likely have an interest in library related pieces pertaining to current issues and ideas.

Last updated: October 3, 2020


References

Show 17 footnotes

  1. The New York Times.”, Ulrichsweb Global Serials Directory, accessed October 3, 2020, http://ulrichsweb.serialssolutions.com.libaccess.sjlibrary.org/title/1601744699857/223674
  2. “Mission and Values.”, nytco.com, accessed October 3, 2020, https://www.nytco.com/company/mission-and-values/
  3. “Mission and Values.”
  4. “Ethical Journalism.”, NYTimes.com, accessed October 3, 2020, https://www.nytimes.com/editorial-standards/ethical-journalism.html
  5. “Copyright Notice.”, NYTimes.com, accessed October 17, 2016, http://www.nytimes.com/content/help/rights/copyright/copyright-notice.html
  6. “How to Submit an Op-Ed Article.”, NYTimes.com, accessed October 17, 2016, http://www.nytimes.com/content/help/site/editorial/op-ed/op-ed.html
  7. “New York Times.”, NYTimes.com, accessed October 17, 2016, http://www.nytimes.com/
  8. “How to Submit an Op-Ed Article.”
  9. “How to Submit an Op-Ed Article.”
  10. “How to Submit a Letter to the Editor.”, NYTimes.com, accessed October 3, 2020,  https://help.nytimes.com/hc/en-us/articles/115014925288-How-to-submit-a-letter-to-the-editor
  11. “How to Submit an Op-Ed Article.”
  12. “How to Submit a Letter to the Editor.”
  13. “News Room”, NYTimes.com, accessed October 3, 2020, https://www.nytco.com/careers/newsroom/
  14. “Company.”, NYTco.com, accessed October 3, 2020, https://www.nytco.com/company/
  15. “The New York Times International Edition.”, wikipedia.org, accessed October 3, 2020, https://en.wikipedia.org/wiki/The_New_York_Times_International_Edition
  16. “NYT Media Kit.”, nytmediakit.com, accessed October 3, 2020, https://nytmediakit.com/
  17. “Who Is the New York Times’ Target Audience?”, reference.com, accessed October 3, 2020, https://www.reference.com/world-view/new-york-times-target-audience-c5e77c29eb68cef4
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The Crab

Publication analysis


About the publication

Title: The Crab

ISSN: N/A

Website: https://www.mdlib.org/content.asp?contentid=151

Purpose, objective, or mission: This is the official publication of the Maryland Library Association (MLA). 1

Target audience: The primary target audience is the association’s membership, which includes “library staff and trustees, library school students, libraries, and friends of libraries representing the full spectrum of librarianship in Maryland.”2

Publisher: Maryland Library Association.

Peer reviewed? No.

Type: LIS professional news.

Medium: Online digital publication.

Content: Coverage of the MLA annual conference; program and workshop reports; news about Maryland libraries and library people; articles on issues concerning libraries and librarianship in Maryland; reviews of books and other materials with local or state interest; letters to the editor.3

Frequency of publication: Four times per year.

About the publication’s submission guidelines

Location of submission guidelines: https://www.mdlib.org/content.asp?contentid=157

Types of contributions accepted: From the submission guidelines, The Crab seeks coverage of the following topics: MLA conference; MLA division, committee or interest group news; reports on programs and workshops of interest to librarians in Maryland; news about Maryland libraries and people; articles on issues concerning libraries and librarianship in Maryland; reviews of books and other materials, based on their local and state interest will be considered for publication; letters to the editor – these must be signed, although names may be withheld from publications upon request.4

Submission and review process: Submissions should be via e-mail to editor Annette Haldeman, Legislative Librarian, Maryland General Assembly Department of Legislative Services, Office of Policy Analysis: Annette.Haldeman@mlis.state.md.us.5

Editorial tone: Informal, friendly.

Style guide used: APA.

Conclusion: Evaluation of publication’s potential for LIS authors

This publication, as indicated by their mission, focuses on local Maryland library organizations, people, and events. An author with local knowledge or connections will find it easier to place a variety of material than an out of the area author. On the other hand, there are examples of articles that address larger LIS sector trends and activities. There are publishing opportunities for an author who can write in an accessible manner with a local connection to the Maryland audience. As with any publication, reviewing the past issues will provide a solid sense of what type of article the editor and readers would find interesting.

Audience analysis


Publication circulation: The print publication is available for a subscription fee from the MLA (membership numbers not available) and is also available online for any visitor to read as well as back issues.6

Audience location and language or cultural considerations: Primarily people the State of Maryland, with additional reach to members in the vendor community that is not located in Maryland.

Reader characteristics: Association members include professionals, LIS students, and a large number of non-librarian staff members. Members/readers come from the full variety of library types and the full variety of jobs in those institutions. Some LIS vendors are included. It may be assumed that most readers will be sympathetic to libraries, understand their various missions, and will view themselves as important to their organizations and the achievement of their organizations’ goals.7

Knowledge of LIS subject matter: MLA members are mostly professionals in the LIS field.8“>https://www.mdlib.org/content.asp?contentid=137]

Conclusion: Analysis of reader characteristics and their potential impact on authors

Considering the diversity of background, skills, professional duties, missions, and interests of the readers, authors should consider presenting material that is practical, general in scope, accessible in tone and language, and appealing to the interests of readers in the Maryland area.


References

Show 8 footnotes

  1. Maryland Library Association. (2020). About MLA. Maryland Library Association. Retrieved from https://www.mdlib.org/content.asp?contentid=151
  2. Maryland Library Association. (2020). About MLA. Maryland Library Association. Retrieved from https://www.mdlib.org/content.asp?contentid=151
  3. Maryland Library Association. (2020). Submit MLA. Maryland Library Association. Retrieved from https://www.mdlib.org/content.asp?contentid=157
  4. Maryland Library Association. (2020). Submit MLA. Maryland Library Association. Retrieved from https://www.mdlib.org/content.asp?contentid=157
  5. Maryland Library Association. (2020). Submit MLA. Maryland Library Association. Retrieved from https://www.mdlib.org/content.asp?contentid=157
  6. Maryland Library Association. (2020). Join MLA. Maryland Library Association. Retrieved from http://www.mdlib.org/about/join.asp
  7. Maryland Library Association. (2020). About MLA. Maryland Library Association. Retrieved from https://www.mdlib.org/content.asp?contentid=137
  8. Maryland Library Association. (2020). About MLA. Maryland Library Association. Retrieved from Continue Reading