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Los Angeles Times

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Publication analysis


About the publication

Title: Los Angeles Times (LA Times)

ISSN: 0458-3035 1

Purpose, objective, or mission:The Los Angeles Times is the largest metropolitan daily newspaper in the country. The Pulitzer Prize-winning Times has been covering Southern California for more than 138 years.”2

“Bringing truth to power through creative storytelling, original reporting and accountability journalism that impacts lives and pushes change.” 3

Website: http://www.latimes.com/

Target audience: Residents of Southern California and beyond. “Millennials, Gen X, Multicultural Influencers, Affluent Consumers, Families and Parents, Boomers.” 4

Publisher: Los Angeles Times Media Group.5

Peer reviewed? No.

Type: Civilian publication.

Medium: Print and online. Archives are available online from the founding of the paper in 1881.6

Content: News reports, investigative journalism, editorials, reviews, and various columns. The website’s sections include news at the Local, Nation, World level, as well as Business, Climate & Environment, Entertainment & Arts, Food, Housing & Homeless, Lifestyle, Opinion, Politics, Science, Sports, and Travel. Several more options can be found viewing the Site Map. 7 Of interest to LIS writers, there is a special Books sub-section under Entertainment, including fiction and nonfiction book reviews and features.

Frequency of publication: Daily. 8

About the publication’s submission guidelines

Location of submission guidelines: https://www.latimes.com/oe-howtosubmitoped-story.html

Types of contributions accepted: Op-ed articles are welcome on any subject. Per the website, “Most articles are about 750 words in length, though some are shorter, and on Sundays we can sometimes run pieces as long as 1,200 words 9 For more information on op-ed pieces, see former editor Nicholas Goldberg’s explanation of op-ed processes and goals. 10

Letters to the Editor are another option if you wish to respond to anything already published. They are limited to 150 words. 11

Blowback, is another opportunity to publish within the Times. “Got a beef with the L.A. Times? Read something in the paper that really ticked you off, but haven’t got a place to make your opinion heard? Want to write an article about it and get it into The Times? Blowback is The Times’ forum for full-length responses to our articles, editorials and Op-Eds. It is the missing link between the 150-word letter to the editor and the Op-Ed piece, and you’re invited to participate. We’re willing to post Blowback items on both news and opinion pieces, but our focus is on opinion. The idea is to present countering opinions, not to provide a forum for pointing out errors or critiquing bias in the Times’ news coverage.12

Submission and review process:  Op-Ed articles: Email op-ed submissions to oped@latimes.com. We make every effort to read manuscripts promptly. If the article is accepted for publication, you will hear from a Times editor within five days. We regret that the volume of submissions we receive means that we cannot respond individually to each article, nor can we provide feedback to proposals or queries. 13

Letters to the Editor: Complete the form located here . “We generally do not publish more than one letter from a single person within any 60-day period. Letters become the property of The Times and may be republished in any format. They typically run 150 words or less and may be edited. You will be contacted if your letter is a candidate for publication.” 14

Blowback: Email Blowback submissions to blowback@latimes.com. 15

Editorial tone: Journalistic.

Style guide used: None specified.

Conclusion: Evaluation of publication’s potential for LIS authors

Los Angeles Times is read by a general audience (not necessarily confined to Southern California) who wants to be ahead of the local and world news. Op-ed pieces about new digital collections, expanded library services, or opening of a new library branch would benefit LIS authors. You might also consider submitting a press release or event listing regarding a library event.

 

Audience analysis


About the publication’s readers

Publication circulation: The Los Angeles Times is “the largest metropolitan daily newspaper in the country, with a daily readership of 1.3 million and 2 million on Sunday, more than 30 million unique latimes.com visitors monthly and a combined print and online local weekly audience of 4.6 million.” 16

According to their current media kit, The Times has 46 Million unique visitors, 90 Million page views, 7 Million+ social followers, 332,000 monthly shares on Apple News, 845,000 video views, 4.4 Million weekly print + digital readers in Los Angeles, 2.9 million weekly print readers, 1.8 million Sunday print readers, and 1.2 Million daily print readers. 17

Audience location and language or cultural considerations: Los Angeles Times is regional to Southern California, but it’s journalism and reporting covers content on a global scale. While printed in English, Los Angeles Times En Español is also available.

Reader characteristics: “We reach distinct, affluent and diverse audiences of multiple generations, demographics, preferences and interests.” 18

Knowledge of LIS subject matter: Being a lay publication, Los Angeles Times will require LIS jargon-free contributions. While readers may be familiar with library issues, like Deleting Online Predators Act (DOPA) and Dewey call numbers, generally authors should avoid writing on heavily specialized library topics such as OpenURL link resolver software technology or collection management.

Conclusion: Analysis of reader characteristics and their potential impact on authors

The newspaper’s readers are spread all over the world. They are everyday patrons and potential donors, suggesting they may wish to keep their submissions LIS jargon free and stay away from highly specialized topics. There is potential for publishing on a myriad of topics through the Op-Ed avenue that may be of interest to readers.

Last updated: December 5, 2020


References

Show 18 footnotes

  1. Los Angeles Times, WorldCat.org, accessed March 24, 2018, https://www.worldcat.org/title/los-angeles-times/oclc/474112039
  2. “About,” LATimes.com, accessed October 3, 2016, https://www.latimes.com/about
  3. “Media Kit,” LATimes.com, accessed December 5, 2020, https://mediakit.latimes.com/
  4. “Media Kit.”
  5. “About.”
  6. “Archives,” LATimes.com, accessed October 23, 2018, https://latimes.newspapers.com/
  7. “Site Map,” LATimes.com, accessed October 3, 2016, http://www.latimes.com/about/la-sitemap-htmlstory.html
  8. “About Us.”
  9. “Submitting an article to Op-Ed,” LATimes.com, accessed October 3, 2016, http://www.latimes.com/oe-howtosubmitoped-story.html
  10. “Op-Ed, Explained,” LATimes.com, accessed October 3, 2016, http://www.latimes.com/news/la-oe-pages23oct23-story.html
  11. “Submitting an article to Op-Ed.”
  12. “About Blowback,” LATimes.com, accessed December 5, 2020, https://www.latimes.com/opinion/readersreact/la-op-blowback-about-story.html
  13. “Submitting an article to Op-Ed.”
  14. “Submit a letter to the Editor,” LATimes.com, accessed December 5, 2020, https://www.latimes.com/opinion/submit-letter-to-the-editor
  15. “About Blowback.”
  16. “About.”
  17. “Media Kit.”
  18. “Media Kit.”
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The Washington Post

 

Publication analysis


About the publication

Title: The Washington Post 

ISSN: 0190-8286 (Print).1

Website: https://www.washingtonpost.com/

Purpose, objective, or mission: “The Washington Post engages, informs and entertains the most influential minds. We shape the world through our news coverage and analysis. Our tradition of journalistic excellence and unparalleled access, paired with cutting-edge engineering, make The Washington Post the trusted source for our audience.”2

Target audience: Local Washington D.C. readers, regional readers, national readers, and global readers. 

Publisher: Nash Holdings, LLC.3

Peer reviewed? No.

Type: Civilian newspaper. 

Medium: Print and online. 

Content: The Washington Post covers a variety of topics from politics, technology, sports, arts and entertainment, and business, to world news and more. 

Frequency of publication: Daily print publication and a website with content that is updated frequently. 

About the publication’s submission guidelines

Location of submission guidelines: Submission guidelines for op-eds can be found at https://www.washingtonpost.com/opinions/submit-an-op-ed/ and submission guidelines for letters to the editor can be found at https://helpcenter.washingtonpost.com/hc/en-us/articles/236004788-Send-a-letter-to-the-editor

Types of contributions accepted: Op-eds and letters to the editor are the accepted submission types. 

Submission and review process

Op-eds should be submitting using the op-ed submission form found on The Washington Post’s website. Information required in the submission form is as follows: author’s name, contact email address, contact phone number, the subject of the op-ed, and the op-ed text. The maximum length of the op-ed is 800 words and should be input in the text box as plain text without brackets.4

Letters to the editor can be sent to The Washington Post via mail, however, The Washington Post mentions that they strongly encourage authors to send their submission via email instead. Email submissions can be sent to letters [at] washpost.com (include the text of the letter in the email’s body; letters sent as email attachments will not be opened) and mailed letters can be addressed to Letters to the Editor, The Washington Post, 1301 K Street NW, Washington DC 20071.5

Letters should be 200 words or less, must include the writer’s name, and cannot have been published elsewhere. Additionally, “for verification purposes, they must include the writer’s home address, email address and telephone numbers, including a daytime telephone number.”6 Letters may be edited for length or clarity if necessary and, time permitting, editors at The Washington Post will confer with the author regarding the changes. For the best chance at getting your letter published, “Letters editor Jamie Riley looks for concise letters that offer a new perspective or add depth to the discussion of an issue.”7 If you haven’t heard back from editors at The Washington Post within 2 weeks, your letter most likely did not get selected for publication. 

Editorial tone: A review of the current articles reflects an informal but informational tone. 

Style guide used: Several articles alluded to a Washington Post style guide existing, however, it could not be located. 

Conclusion: Evaluation of the publication’s potential for LIS authors

Publishing a piece in The Washington Post would be an excellent way for authors to present LIS issues and topics to a global audience and a great addition to an author’s resume or CV. Pieces can focus on LIS topics and issues on a national level, global level, or be specific to the Washington D.C. area. Examples of LIS articles published in The Washington Post are “COVID-19 took away our family’s second home: The library” and  “Six ways to get to know D.C.’s beautifully renovated MLK Library — from a distance”. 

For tips on how to get your piece published in The Washington Post, take a look at this guide that The Washington Post released in January of 2020. 

 

Audience analysis


About the publication’s readers

Publication circulation: 1.6 million print readers per week, 104 million unique monthly visitors nationwide and 38 million international unique monthly visitors.8

Audience location and language or cultural considerations: The Washington Post has a national and global readership and is published in English. 

Reader characteristics: The Washington Post divides its readers into four audience groups: Global, Leadership, Local/Washington, D.C. Market and International/Non-US.9  

Global

As stated by The Washington Post Media Kit, their publication is the “fastest growing news site in the world.”10

Leadership:

The Media Kit for the Washington Post asserts that the paper is “. . . the #1 news source for reaching opinion leaders and decision makers in the beltway.”11

Local/Washington, D.C. Market:

1.6 million people in the D.C. market area read the print version of The Washington Post weekly and there are 2 million unique digital visitors from the D.C. market area per month.12

International/Non-US:

The Washington Post sees 38 million unique international visitors per month. “This international coverage unfolds around the clock seven days a week with timely, accessible and original coverage from bureaus on every continent.”13

Readers’ knowledge of LIS subject matter: Authors should assume that readers do not have knowledge of, and/or are not familiar with, LIS topics, issues or jargon. 

Conclusion: Analysis of reader characteristics and their potential impact on authors

The Washington Post provides authors with the potential to reach a large audience with diverse viewpoints, lifestyles, and cultures. Pieces tailored to one (or more) of the four audience groups will do well, for instance, leadership in the LIS field, how COVID-19 has affected libraries in the US or library accessibility in other countries. 

Last updated: November 15, 2020

Show 13 footnotes

  1. “The Washington Post”, Ulrichsweb Global Serials Directory, accessed November 2, 2020, http://ulrichsweb.serialssolutions.com.libaccess.sjlibrary.org/title/1604370915478/406763
  2. “About”, WashingtonPost.com, accessed November 2, 2020, https://www.washingtonpost.com/mediakit/about/
  3. The Washington Post.
  4. “Submit an Op-Ed”, WashingtonPost.com, accessed November 07, 2020, https://www.washingtonpost.com/opinions/submit-an-op-ed/
  5. “Send a letter to the editor”, WashingtonPost.com, accessed November 7, 2020, https://helpcenter.washingtonpost.com/hc/en-us/articles/236004788-Send-a-letter-to-the-editor
  6. Send a letter to the editor.
  7. Send a letter to the editor.
  8. “2020 Media Kit”, WashingtonPost.com, accessed November 7, 2020, https://www.washingtonpost.com/mediakit/
  9. 2020 Media Kit.
  10. “Global” , WashingtonPost.com, accessed November 15, 2020, https://www.washingtonpost.com/mediakit/audience-global/
  11. “Leadership”, WashingtonPost.com, accessed November 15, 2020, https://www.washingtonpost.com/mediakit/audience-leadership/
  12. “Local Dominance”, WashingtonPost.com, accessed November 15, 2020, https://www.washingtonpost.com/mediakit/audience-local/
  13. “International”, WashingtonPost.com, accessed November 15, 2020, https://www.washingtonpost.com/mediakit/audience-international/
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The Chronicle of Higher Education

Publication analysis


About the publication

Title: The Chronicle of Higher Education

ISSN: 0009-5982(Print) and 1931-1362 (Online)1

Website: http://chronicle.com/

Purpose, objective, or mission: “The Chronicle of Higher Education has the nation’s largest newsroom dedicated to covering colleges and universities. As the unrivaled leader in higher education journalism, we serve our readers with indispensable real-time news and deep insights, plus the essential tools, career opportunities, and knowledge to succeed in a rapidly changing world.” 2

“Higher-ed professionals rely on The Chronicle for unbiased, engaging content to help their students, institutions, and careers.”  3

Target audience: Higher education faculty and administration.4

Publisher: Chronicle of Higher Education, Inc.5

Peer reviewed? No. 6

Type: Civilian; though it does sometimes carry articles of interest to or authored by librarians, it is mainly for the general administration and faculty. 7

Medium: Print and online.8

Content: The website contains news, featured stories, opinion pieces, advice columns, job listings, and career-building tools such as online CV management and salary databases. The print magazine includes news, jobs, and The Chronicle Review. 9

The Chronicle Review is a weekly magazine of ideas. We publish essays, review essays, book reviews, and reporting on academic, intellectual, and cultural affairs. 10

Frequency of publication: The Chronicle updates its website daily and is available bi-weekly in print. 11

About the publication’s submission guidelines

Location of submission guidelines: https://www.chronicle.com/page/contact-us

Types of contributions accepted: The Chronicle welcomes correspondence, manuscripts, and proposals for articles from our readers. Articles and letters may appear in our print edition, our website, or both. We publish essays, review essays, book reviews, and reporting on academic, intellectual, and cultural affairs. We consider unsolicited submissions; however, please read The Review before submitting your work to familiarize yourself with what we publish. 12

Commentary and Views:
“We consider articles or proposals for articles that express an opinion on issues and policies affecting higher education as well as those that explore, through the author’s personal experience, some aspect of the larger academic community. All Commentary and Views submissions should be 1,000 to 1,200 words and should contain URL links to source material for facts and figures mentioned in the essay.” 13

Advice
“We publish first-person and advice columns on topics including the job market and the hiring process in academe; the graduate-school experience, tenure and promotion, the administrative career path, and career options for Ph.D.’s; professional challenges in research, publishing, teaching, and service work; academic culture; and balancing work and family. Essays should be 1,000 to 1,500 words and written in a conversational, journalistic style.” 14

Letters
“Please make your points as concisely as possible. We will not publish letters longer than 350 words, and all letters will be edited to conform to our style.” 15

“The Chronicle welcomes news pitches that pertain to higher education, but note that in a typical week, our reporting staff receives hundreds of them. We’re writing for a national audience, so a successful pitch will not only point out a compelling local story, but will also be relevant to administrators, professors, and higher-education observers across the country.” 16

Submission and review process: The decision to accept or reject a manuscript rarely takes more than a week. All accepted essays and articles are rigorously edited and fact-checked. Authors have the opportunity to review and approve a manuscript before it’s published. The editors of The Review will decide where and when the piece is published, with some articles appearing only online.17

Editorial tone: Journalistic and conversational.

Style guide used: None specified. “While we cover the academy, we are not a scholarly journal. Essays should be written in a clear, informal style free of jargon and accessible to nonspecialists.” 18

Conclusion: Evaluation of publication’s potential for LIS authors

Because of the publication frequency and the audience that this newspaper serves, this is a good place for the new author to publish. You don’t necessarily have to work in academe, but it helps. Academic librarians, along with information professionals with an interest in education or pedagogy, would be welcomed here. This publication is an informal counterpart to academic journals, a sort of cocktail hour where academics can mull over or vent about relevant issues within and outside of their field. Interested authors will be intelligent, educated and independent thinkers with something interesting to say.

Also, the wide variety of pieces found in the The Chronicle makes it very easy to find something to write about that, if written in a clear prose style, has a decent chance of being published. Book reviews are a natural, but the longer commentary pieces on some topical tempest occurring in the academy are always a good bet. Because so many write under pen names, the odds of a new author being accepted seem high.

Because of its eclectic content, others working in academe will also find something interesting in The Chronicle of Higher Education. While this publication is definitely written for those with careers in higher education, LIS authors with an interest in teaching will find something of interest here as well.

Audience analysis


About the publication’s readers

Publication circulation: “Our award-winning journalism is well-known at colleges and universities: More than 2 million people visit our website every month, and 1,650 organizations across the country make our journalism available to every one of their employees and students.”19

Audience location and language or cultural considerations: Though The Chronicle claims to be the main source of the goings on in higher education, it does tend to concentrate on the English-speaking world of the United States and sometimes Canada and the United Kingdom.20

Reader characteristics: According to The Chronicle’s advertising materials, “86% of readers are decision makers and influencers at their institutions. 54% are in senior leadership positions at their institutions. 92% hold a master’s degree or higher. 60% have a doctorate degree. Readership includes 90% of the buying power in all of U.S. higher education and 90% of the top 300 research institutions in the U.S.” 21

Knowledge of LIS subject matter: While the readership may garnish accolades in the higher education arena, they may still lack knowledge in LIS jargon, processes, and trends/innovations.

Conclusion: Analysis of reader characteristics and their potential impact on authors

The readers are well educated and very interested in their profession and the culture of academe as a whole. Writing for The Chronicle would be an excellent way to increase understanding of library issues (such as information literacy) and market the library’s relevance to other professions. Intellectual and academic freedom, new issues in purchasing and providing content such as e-journals, information literacy, and services to disadvantaged groups would be other issues that would resonate with this readership.

An LIS professional writing for this audience would not have much additional work to do, so long as he or she has something interesting and informed to write about. While this is not the place for scholarly work, readers do enjoy learning about new research or reading critiques of articles they’ve read in an entertaining format. They want to read shop talk, stay informed in their field, and feel connected to issues in the larger world.

This would be a good place to write an opinion piece about an LIS issue that touches on education, society or academe, or review a work that touches on these same issues. Todd Gilman, Librarian for Literature in English at Yale University and a Lecturer at San Jose State University, has published articles about distance education, special collections, research skills and information literacy, and other topics that connect libraries and academe in The Chronicle.

Last updated: November 7, 2020


References

Show 21 footnotes

  1.  The Chronicle of Higher Education, Ulrichsweb Global Serials Directory, accessed November 7, 2020, http://ulrichsweb.serialssolutions.com.libaccess.sjlibrary.org/search/1601911248
  2. “About Us.”, www.chronicle.com, accessed November 7, 2020, https://www.chronicle.com/page/about-us/
  3. “Advertising.”, chronicle.com, accessed November 7, 2020, https://marketingsolutions.chronicle.com/
  4. “About Us.”
  5. “About Us.”
  6. “Contact Us.”, Chronicle.com, accessed November 7, 2020, https://www.chronicle.com/page/contact-us
  7. “About Us.”
  8. “About Us.”
  9. “About Us.”
  10. “Contact Us.”
  11. “About Us.”
  12. “Contact Us.”
  13. “Contact Us.”
  14. “Contact Us.”
  15. “Contact Us.”
  16. “Contact Us.”
  17. “Contact Us.”
  18. “Contact Us.”
  19. “About Us.”
  20. “About Us.”
  21. “Advertising.”
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Association of College & Research Libraries (ACRL)

Publisher analysis


About the publisher

Name: Association of College & Research Libraries (ACRL)

Websitehttp://acrl.org

Purpose, objective, or mission: From the About page: ACRL is a professional association dedicated to enhancing the ability of academic library and information professionals to serve the information needs of the higher education community and to improve learning, teaching and research.”1 From the ACRL Guidelines & Standards, “ACRL is the source that the higher education community looks to for standards, guidelines and frameworks on academic libraries.”2

Target audience: Academic Libraries and the LIS field practitioners.3

Owner: Association of College & Research Libraries, a division of the American Library Association (ALA).4

Are published books peer reviewed? One subset of ACRL book publishing is their Publications in Librarianship (PIL) program, which is a peer reviewed series of monographic volumes.5

Types of books published: ACRL publishes books under three programs: ACRL general book imprint, Publications in Librarianship (PIL), and College Library Information on Policy and Practice (CLIPP).

Generally the book types is related to LItS Professional Development. This includes monographs of interest to the LIS field and academic libraries that are based on research, ideas, and scholarly thinking. They publish books that offer “practical, prescriptive advice” to help academic libraries worldwide function optimally; showcase “innovative research;” take on contemporary issues; and envision the future of libraries. are research studies, theoretical monographs, or practical tools-based volumes for the practitioner. 6 ACRL publishes monographs for academic librarians so they can advance in career development, effectively manage institutions, and stay tuned on what’s happening in librarianship.7

Medium: Print is their main medium. There are also currently a handful of digital publications available in pdf format, but that is not ACRL’s primary publishing method.8

Topics covered: Information literacy, copyright and scholarly communication, research in academic librarianship, trends in academic libraries, leadership and organizational development, management, collection development, information access, and information literacy.9

Number of titles published per year: ACRL published 14 books during the two year period of 2018-201910

About the publisher’s submission guidelines

Location of submission guidelines: http://www.ala.org/acrl/publications/publishing

Types of submissions accepted: Proposals, completed manuscripts, or dissertations, accompanied by a Publication Proposal Form. See ACRL’s  Call for Book Proposals for specifics on suggested topics for Publications in Librarianship.11

Submission and review process: From the guidelines: “The first step in proposing your book is reaching out to ACRL Content Strategist Erin Nevius at enevius@ala.org to discuss your idea.”12 Then complete a proposal form. ACRL recommends to have an outline ready that shows organization of the proposed book and subjects covered.13 The ACRL Content Strategist will work with you fo clarify or add any additional information, until the proposal review is finalized which can take about 4 weeks. Then it will be submitted to the relevant editorial review board 14

Editorial tone: ACRL asks “that it fits into ACRL’s prescriptive ethos, and will contain how-to tips and strategies that readers can immediately apply to their work.”15

Style guide used: ACRL uses The Chicago Manual of Style, for endnotes and bibliography.16

Conclusion: Evaluation of publisher’s potential for LIS authors

Authors with a proposal for an academic library topic, or a proposal for furthering the professional development of any librarian or information professional would do well to consider ACRL for publication. ACRL is an outstanding ALA division with a large member base,17 and reaches hundreds of libraries. In addition, the editorial staff is able to provide dedicated support and editing assistance to authors to ensure the most professional product possible.18 ACRL publications are promoted through its catalog,19 and at the ALA store,20 meetings and conferences, with articles and promotional notices appearing in C&RL at the time of publication. ACRL is a trusted organization, excellent to consider for publication.

 

Audience analysis


About the publisher’s audience

Size: ACRL has a large audience: Through their marketing program, they send out a press release, make an announcement on social media and newsletters, send about 100 copies to libraries, made available online such as the ALA Store and Amazon; as well as with international distributors, send review copies to journals, and will be featured at ALA/ACRL Conferences.21

In addition, ACRL is the largest division of the ALA, with more than 10,000 members.22

Audience location and language or cultural considerations: National and, on occasion, global. ACRL is based, like ALA, in Chicago, IL.23 American English, leaning towards issues in American academic libraries.

Reader characteristics: The association, as an ALA organization and publisher, is interested in continuing the education and providing professional development for academic librarians and information professionals.24 Academic libraries and scholarly research. Strongly dedicated to providing high quality LIS information.25

Knowledge of LIS subject matter: Strong. Not only is ACRL devoted to academic libraries, but it is part of the ALA.26 Expect editors and eventual readers to be very knowledgeable about LIS topics.

Conclusion: Analysis of reader characteristics and their potential impact on authors

Any publishing group that calls the ALA home is a good place to query your LIS proposal, and ACRL is no exception. The largest division of the ALA,  ACRL currently has a membership of more than 10,000 members, accounting for nearly 20% of the total ALA membership.27 Readers will be keen to hear of new titles from this small, discriminating imprint.

Last updated: November, 2, 2020


References

Show 27 footnotes

  1. “About”, ALA.org, accessed January 28, 2018, http://ala.org/acrl/aboutacrl
  2. “Standards,” ALA.org, accessed January 28, 2018, http://www.ala.org/acrl/standards
  3. “About.”
  4. “About.”
  5. “ACRL Publications in Librarianship Call for Book Proposals,” ALA.org, accessed October 1, 2020, http://www.ala.org/acrl/publications/booksanddigitalresources/booksmonographs/pil/guidelinespil
  6. “Publications,” ALA.org, accessed October 1, 2020, http://www.ala.org/acrl/publications/publishing
  7. “ACRL Publications Catalog,” ALA.org, accessed October 5, 2020, http://www.ala.org/acrl/publications/booksanddigitalresources/booksmonographs/catalog/publications
  8. “Digital Publications,” ALA.org, accessed January 28, 2018, http://www.ala.org/acrl/publications/booksanddigitalresources/digital
  9. “ACRL Publications Catalog.”
  10. “Annual Report 2018-2019,” ALA.org, accessed October 5, 2020, p.664, https://crln.acrl.org/index.php/crlnews/article/view/24204/32017
  11. “Proposals,” ALA.org, accessed November, 2, 2020, http://www.ala.org/acrl/publications/booksanddigitalresources/booksmonographs/pil/PILproposals
  12. “Publications,” ALA.org, accessed November 2, 2020, http://www.ala.org/acrl/publications/publishing
  13. “Publications”
  14. “Publications”
  15. “Publications”
  16. “Publications”
  17. “About.”
  18. “Publications.”
  19. “ACRL Publications Catalog”
  20. “ALA Store,” ALA.org, accessed January 28, 2018, http://www.alastore.ala.org/
  21. “Publications.”
  22. “About”
  23. “About”
  24. “About.”
  25. “About.”
  26. “About.”
  27. “About.”
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USA TODAY

 

Publication analysis


About the publication

Title: USA TODAY or USA Today 

ISSN: 0734-7456 (Print).1

Website: https://www.usatoday.com/

Purpose, objective, or mission: “USA TODAY’s mission is to serve as a forum for better understanding and unity to help make the USA truly one nation.”2

Target audience: Those residing in the US or anyone interested in US News. 

Publisher: Gannett Co., Inc.3

Peer reviewed? No.

Type: Civilian publication. 

Medium: Print and online. 

Content: USA TODAY covers national and worldwide news as well as sports, entertainment, life, money, and tech.4 USA TODAY also has affiliates that provide local news such as AZCentral and The Coloradoan.5

Frequency of publication: Daily.

About the publication’s submission guidelines

Location of submission guidelines: https://www.usatoday.com/story/opinion/2019/12/04/submit-letters-columns-and-comment-social/2608825001/

Types of contributions accepted: Types of submissions accepted are columns and letters to the editor. 

Submission and review process: Columns are essays, analyses, or arguments on a variety of topics. USA TODAY is specifically looking for columns that have or exhibit one of the following: “. . . timeliness (pegged to news), persuasion pitched to the other side, new information, novel arguments, revelatory insights, passion without partisanship, first-person experience, original reporting that reveals fresh angles and makes news, expert knowledge, and/or a topic that will drive conversation on social media and in the real world.”6 Submissions for columns should be 550 to 750 words and sent to theforum [at] usatoday.com. Headlines and footnotes are not accepted, instead, authors should include URLs to back up quotes or statements made. In conjunction, a short biography (two sentences max) should be included in your submission to be run at the end of the column. If there is any conflict of interest on the author’s side, it should be fully disclosed within the email. Most importantly, “we only accept pieces that are submitted exclusively to USA TODAY. We do not accept material that has been published on blogs, social media or anywhere else.”7

Letters of 200 words or less can be sent to letters [at] usatoday.com. Include the author’s name, address and phone number with the submission. USA Today may edit the submission for accuracy, clarity or length.8

Editorial tone: The USA TODAY Communications Guidelines directs authors to be “clear, factual and get to the point” and to “avoid flowery language and insider jargon.”9

Style guide used: While a style guide could not be located, USA TODAY’s Brand Guide might be useful for potential authors to review. 

Conclusion: Evaluation of the publication’s potential for LIS authors

As a national publication with worldwide readership, authors who get published in USA TODAY would reach a large audience. Publication in USA TODAY would also look excellent on a resume or CV. 

Additionally, publishing in USA TODAY could help authors introduce readers to LIS issues and topics, thereby bringing more exposure to the LIS field. Examples of published articles in USA TODAY related to the LIS field are, “Libraries are needed more than ever. But many aren’t sure how to reopen amid the coronavirus pandemic,” “Reader: Librarians aren’t going anywhere,” and “Banned Books Week: Is your favorite one of the decade’s most censored?”. 

Due to the somewhat extensive submission guidelines, authors may be wary of submitting pieces to USA TODAY. If that is the case, consider checking out these guidelines from the public relations company Cision for tips on pitching a piece to USA TODAY.

 

Audience analysis


About the publication’s readers

Publication circulation: Daily paid print circulation averages at 1,424,407 and total print circulation is estimated to be 2,862,229.10 Additionally, “USA TODAY and USATODAY.COM reach a combined seven million readers daily.”11

Audience location and language or cultural considerations: Although the content in  USA TODAY is primarily focused on news and issues within the US, the publication does cover World and International News which would also appeal to readers outside of the US. USA TODAY also provides an international issue, aimed at “Americans abroad [or] anyone interested in news, investments, sports, and entertainment from the USA.”12 Therefore, authors should assume the majority of the readership resides within the US, but should also take into consideration that readers may be US citizens residing outside of the US, or may be individuals from other countries who are interested in US news. 

Reader characteristics: “USA TODAY  readers are mission-oriented productive people who are trying to advance their lives every day in a time of change and difficulty.”13

In conjunction, “The USA TODAY audience is comprised of everyday Americans and business travelers who are:

  • Busy, on-the-go and connected
  • Responsible, smart and practical
  • Annoyed by biased and noisy argumentation in news
  • Visual learners who like their news ‘straight up’ and are highly suspicious of fluff
  • Driven, social and independent
  • Self-reliant, hardworking and resourceful
  • Quick to see between the lines and spot the agenda behind ‘news’.”14

In regard to reader demographics, a 2018 report compiled by the advertising agency Russell Johns Associates examined both the print and online version of the publication. For the print version, the publication found that 66.8% of the readers are male, the majority of the readers are between the ages of 25-54 (56%), and 66.2% of readers are employed. 63% of readers of the print publication also have a household income of at least $75,000, and 64.4% have at least some college education.15

For the online version, the report by Russell Johns Associates indicates that 58.8% of readers are male, the majority of readers are between ages 25-54 (54.3%), and 66.6% of readers are employed. 61.7% of the readers of the online publication have a household income of at least $75,000, and 65.2% have at least some college education.16

Readers’ knowledge of LIS subject matter: Authors should err on the side of caution and assume that most readers of USA TODAY are not familiar with LIS issues, topics, or jargon. 

Conclusion: Analysis of reader characteristics and their potential impact on authors

Authors will benefit from submitting pieces that will appeal to national readers, if not worldwide readers. Readers will be from diverse backgrounds with varying interests, some of which will have an interest in LIS issues and topics. USA TODAY provides authors with an excellent opportunity to introduce a large audience to LIS issues and topics. 

Last updated: October 18, 2020 


References

Show 16 footnotes

  1. “USA Today”, Urlichsweb Global Serials Directory, accessed October 6, 2020,http://ulrichsweb.serialssolutions.com.libaccess.sjlibrary.org/title/1602029185264/406783
  2. “About USA TODAY,” USAToday.com, accessed October 6, 2020, https://static.usatoday.com/about/#:~:text=Founded%20in%201982%2C%20USA%20TODAY’s,digital%2C%20social%20and%20video%20platforms.
  3. About USA TODAY.
  4. “USA TODAY,” USAToday.com, accessed October 18, 2020, https://www.usatoday.com/
  5. “Brands”, Gannet.com, accessed October 18, 2020, https://www.gannett.com/brands/
  6. “How to submit content,” USAToday.com, accessed October 6, 2020, https://www.usatoday.com/story/opinion/2019/12/04/submit-letters-columns-and-comment-social/2608825001//
  7. How to submit content.
  8. How to submit content.”
  9. ”USA Today Corporate Brand Guidelines,” gannett-cdn.com, accessed October 6, 2020, https://www.gannett-cdn.com/uxstatic/usatoday/images/marketing/pdfs/USAT_Online_Brand_GL-2-2013.pdf
  10. About USA TODAY.”
  11. About USA TODAY.”
  12. “USA TODAY International Edition, Service.USATODAY.com, accessed October 17, 2020,  https://service.usatoday.com/international/welcomeint.jsp
  13. ”USA Today Corporate Brand Guidelines,” gannett-cdn.com, accessed October 6, 2020, https://www.gannett-cdn.com/uxstatic/usatoday/images/marketing/pdfs/USAT_Online_Brand_GL-2-2013.pdf
  14. USA Today Corporate Brand Guidelines.”
  15. “USA TODAY NETWORK TOPLINE METRICS REPORT,” russelljohns.com, accessed October 12, 2020, https://www.russelljohns.com/pdfs/demographics/Topline_Metrics_Report_October_2018.pdf
  16. USA TODAY NETWORK TOPLINE METRICS REPORT.
Continue Reading

INALJ (I Need a Library Job)

 

Publication analysis


About the publication

Title: INALJ ( formerly, I Need A Library Job)

ISSN: N/A

Website: http://inalj.com/

Purpose, objective, or mission: INALJ was started in 2010 by Naomi House as a way for librarians to find jobs in the LIS field.1 In its tenth year now, Naomi and volunteers strive to find and share jobs that are traditional and outside the box for LIS professionals, staff and students.2

Target audience: LIS professionals and students.

Publisher: The website and its LinkedIn and social media pages are run by Naomi House, Elizabeth Leonard and many other volunteers.3

Peer reviewed? No.

Type: Civilian publication.

Medium: Electronic / online.

Content: INALJ is not just for job postings, the site also features interviews, job hunting tips, articles and blog posts within the LIS field.4

About the publication’s submission guidelines

Location of submission guidelines: **Update 9/8/2020-INALJ is not accepting guest submissions at this time. the Wiki Core Team will update submission guidelines as they become available**

Types of contributions accepted: **Update 9/8/2020-INALJ is not accepting guest submissions at this time. the Wiki Core Team will update submission guidelines as they become available**

Submission and review process: **Update 9/8/2020-INALJ is not accepting guest submissions at this time. the Wiki Core Team will update submission guidelines as they become available**

Editorial tone: Professional yet casual.

Style guide used: N/A

Conclusion: Evaluation of publication’s potential for LIS authors

INALJ publishes articles across a broad array of LIS topics. Its casual, straightforward, “no BS” approach to all aspects of the LIS field may be refreshing and helpful for many potential authors looking for an outlet for their writing.

 

Audience analysis


About the publication’s readers

Publication circulation: INALJ covers all fifty states, Canada and features international jobs, as well.5

Audience location and language or cultural considerations: INALJ‘s audience is primarily in the United States, but it does feature coverage for Canada and some international jobs.

Reader characteristics: Readers come to INALJ for all sorts of reasons other than job hunting. Articles published span a broad range of topics. LIS students and professionals come to INALJ for career advice and ever changing, relevant information about the field.

Knowledge of LIS subject matter: Strong, but varied–INALJ is used by both professionals and students.

Conclusion: Analysis of reader characteristics and their potential impact on authors

Considering the wide coverage of topics and issues that INALJ covers, potential authors can expect readers to be eager for new voices in the LIS field, no matter what area you are writing about.

Last updated: September 8, 2020


References

Show 5 footnotes

  1. About INALJ,” INALJ.com, accessed September 6, 2020, http://inalj.com/?page_id=10653
  2. Mission Statement,” INALJ.com, accessed September 6, 2020, http://inalj.com/?page_id=79518
  3. About INALJ
  4. Mission Statement.”

    Frequency of publication: INALJ content is updated daily during weekdays. [4. “About INALJ

  5. About INALJ.”
Continue Reading

Collection and Curation

 

Publication analysis


About the publication

Title: Collection and Curation (renamed in 2018 from Collection Building)

ISSN: 2514-9326 (Print) and 2514-9334 (Online)1

Website: https://www.emerald.com/insight/publication/acronym/CC

Purpose, objective, or mission: Per the publication website, “Collection and Curation provides well-researched and authoritative information on the rapidly-changing conceptions of what collection development is in libraries, archives, museums and galleries.”2

Target audience: Academics and professionals concerned with collection development in libraries, museums, archives, and galleries. 3

Publisher: Emerald Group Publishing Limited4

Peer reviewed? Yes5

Type: LIS scholarly6

Medium: Print and online7

Content: Topics of study include but are not limited to the collection and management of files, data, and artifacts in academic, special, and public libraries; the assessment of those collections; development of and public engagement with collections; and the appropriate use of space in libraries.8

Frequency of publication: Quarterly.9

About the publication’s submission guidelines

Location of submission guidelines: Author Guidelines

Types of contributions accepted: The journal publishes research papers, opinion pieces, technical product reviews, conceptual papers, case studies, literature reviews, and general reviews of a more instructional nature. Most articles are between 1,000 and 3,000 words in length.10

Submission and review process: Submissions are made through ScholarOne Manuscripts, an online submission and peer review system. To help authors ensure their submissions are complete, Emerald Publishing offers an Article Submission Checklist.11 Once a submission is deemed suitable for publication by the editor, it is “sent to at least one independent referee for double blind peer review. Conference reports and columns are not subject to a formal review procedure.”12

Editorial tone: Articles are written in a highly professional and academic style. The journal publishes articles that are “well-researched and authoritative.”13

Conclusion: Evaluation of publication’s potential for LIS authors

Collection and Curation is a peer-reviewed, authoritative research journal. As the journal covers practical and academic issues, it is a suitable venue for both LIS professionals’ views on current trends in the field and library school students’ research in collection development and curation.

Collection and Curation does not list abstracting or indexing data.

 

Audience analysis


About the publication’s readers

Publication circulation: No circulation information is available.

Audience location and language or cultural considerations: Language of text is English.14 This journal reaches a worldwide audience, with an editorial team based in Australia, Greece, the United Kingdom, India, Canada, and the United States, 15

Reader characteristics: Readers of this journal are information professionals and academics who share an interest in collection development, curation, and management.16

Knowledge of LIS subject matter: While the focus of this journal is generally on LIS subjects and topics, since broadening its scope in 2018 to include a curation aspect, the journal now includes non-LIS specific content that those in museums and galleries will find helpful. Looking at recent issues shows a broad scope, including traditional LIS subjects such as collection development, but also discussions on European women photographers and Mexican photojournalism. Therefore deep knowledge of LIS subject matter would be helpful, but not required.17

Conclusion: Analysis of reader characteristics and their potential impact on authors

Readers will have a high level of knowledge of LIS issues and a practical need of collection assessment tools and advice. The prospective author should remember the specialized needs of the audience and the expectation of well-researched, high-quality writing.

Last updated: May 11, 2020


References

Show 17 footnotes

  1. Collection Building, Ulrichsweb Global Serials Directory, accessed May 11, 2020, http://ulrichsweb.serialssolutions.com.libaccess.sjlibrary.org/search/91750902
  2. “Journal Description” Emerald Publishing, accessed May 11, 2020, https://www.emeraldgrouppublishing.com/journal/cc?distinct_id=171bc7601323e4-022933398951d1-396d7507-13c680-171bc76013335f
  3. “Journal Description” Emerald Publishing, accessed May 11, 2020, https://www.emeraldgrouppublishing.com/journal/cc?distinct_id=171bc7601323e4-022933398951d1-396d7507-13c680-171bc76013335f
  4. Collection and Curation, Ulrichsweb Global Serials Directory, accessed May 11, 2020, http://ulrichsweb.serialssolutions.com.libaccess.sjlibrary.org/title/1589232919039/84310
  5. Collection and Curation, Ulrichsweb Global Serials Directory, accessed May 11. 2020, http://ulrichsweb.serialssolutions.com.libaccess.sjlibrary.org/title/1589232919039/84310
  6. Collection and Curation, Ulrichsweb Global Serials Directory, accessed May 11, 2020, http://ulrichsweb.serialssolutions.com.libaccess.sjlibrary.org/title/1589232919039/84310
  7. “Purchase and Trial Options” Emerald Publishing, accessed May 11, 2020, https://www.emeraldgrouppublishing.com/products/purchase-trial-options?distinct_id=171bc7601323e4-022933398951d1-396d7507-13c680-171bc76013335f
  8. “Aims and Scope” Emerald Publishing, accessed May 11, 2020, https://www.emeraldgrouppublishing.com/journal/cc?distinct_id=171bc7601323e4-022933398951d1-396d7507-13c680-171bc76013335f#aims-and-scope
  9. Collection and Curation, Ulrichsweb Global Serials Directory, accessed May 11, 2020, http://ulrichsweb.serialssolutions.com.libaccess.sjlibrary.org/title/1589232919039/84310
  10. “Author Guidelines,” Emerald Publishing, accessed May 11, 2020, https://www.emeraldgrouppublishing.com/journal/cc?distinct_id=171bc7601323e4-022933398951d1-396d7507-13c680-171bc76013335f#author-guidelines
  11. “Article Submission Checklist,” Emerald Publishing, accessed May 11, 2020, http://emeraldgrouppublishing.com/products/journals/author_guidelines.htm?id=cb
  12. “Author Guidelines,” Emerald Publishing, accessed May 11, 2020, https://www.emeraldgrouppublishing.com/journal/cc?distinct_id=171bc7601323e4-022933398951d1-396d7507-13c680-171bc76013335f#author-guidelines
  13. “Journal Description” Emerald Publishing, accessed May 11, 2020, https://www.emeraldgrouppublishing.com/journal/cc?distinct_id=171bc7601323e4-022933398951d1-396d7507-13c680-171bc76013335f

    Style guide used: A comprehensive house style guide is provided on the journal website. References should be written in Harvard style.[14. “Author Guidelines,” Emerald Publishing, accessed May 11, 2020,  https://www.emeraldgrouppublishing.com/journal/cc?distinct_id=171bc7601323e4-022933398951d1-396d7507-13c680-171bc76013335f#author-guidelines

  14. Collection and Curation, Ulrichsweb Global Serials Directory, accessed May 11, 2020, http://ulrichsweb.serialssolutions.com.libaccess.sjlibrary.org/title/1589232919039/84310
  15. “Editorial Team,” https://www.emeraldgrouppublishing.com/journal/cc?distinct_id=171bc7601323e4-022933398951d1-396d7507-13c680-171bc76013335f#editorial-team
  16. “Journal Information” Emerald Publishing, accessed May 11, 2020, https://www.emeraldgrouppublishing.com/journal/cc?distinct_id=171bc7601323e4-022933398951d1-396d7507-13c680-171bc76013335f#aims-and-scope
  17. “Collection and Curation” Emerald Publishing, accessed May 11, 2020, https://www.emerald.com/insight/publication/issn/2514-9326
Continue Reading

College & Research Libraries

 

Publication analysis


About the publication

Title: College & Research Libraries

ISSN: 0010-0870 (Print) and 2150-6701 (Online)1

Website: http://crl.acrl.org/

Purpose, objective, or mission: College & Research Libraries (C&RL) is the official, bi-monthly, online-only scholarly research journal of the Association of College & Research Libraries, a division of the American Library Association.”2 Its goal is to publish thoughtful, scholarly research that contributes to the dialogue in academic librarianship.3

Target audience: C&RL is focused on academic and research librarians who are interested in keeping abreast of the latest developments in library science with a strong emphasis on original research.4

Publisher: Association of College and Research Libraries (ACRL)5

Peer reviewed? Yes6

Type: LIS scholarly7

Medium: Online, open access8

Content: Each issue contains from four to six scholarly articles covering a wide range of LIS-related research topics. The journal periodically highlights these studies  through free, live, online panel discussions that include the study authors and additional experts. Along with the feature articles, the journal also carries a few in-depth LIS-related book reviews.9

Frequency of publication: Bimonthly (6 times a year)10

About the publication’s submission guidelines

Location of submission guidelines: https://crl.acrl.org/index.php/crl/about/submissions#authorGuidelines

Types of contributions accepted: Any scholarly articles that an academic or research librarian would find of interest, including narratives of failed projects. The editor has the final say on whether an article is appropriate for the journal.11

Submission and review process: Articles are submitted through a web-based, automated system (link and details included in guidelines). After an initial review to confirm that manuscripts fall within the scope of the journal, the editor sends prospective articles to least two reviewers, maintaining a double-blind peer review process.12

Editorial tone: Simple prose in the active voice is preferred.13

Style guide used: Chicago Manual of Style, 16th edition14

Conclusion: Evaluation of publication’s potential for LIS authors

C&RL is a respected, peer-reviewed journal that is nevertheless accessible to the author who wants to produce scholarly work. The journal gives research-oriented librarians opportunities to share their work by publishing articles covering a wide variety of LIS topics, everything from relatively technical research on metasearching to more accessible articles on library benchmarking.

The aspiring author who doesn’t have a body of research to write about or a project to dissect might find an opportunity for publication in writing book reviews for C&RL, a relatively easy way to be published in this journal.

 

Audience analysis


About the publication’s readers

Publication circulation: Exact numbers are not available, but the journal is open access so wide circulation may be assumed.15

Audience location and language or cultural considerations: College & Research Libraries does not focus on any particular region, though it does largely concern itself with libraries in the United States.16 Articles are written in English17 and, due to the style of academic writing, there are not any cultural considerations that need to be addressed that would not automatically be evident in the research, beyond defining any jargon or acronyms that might be of purely local origin. It is safe to assume that the reader will have a general knowledge of librarianship, so basic concepts common throughout the profession do not need to be defined.18

Reader characteristics: The academic and research librarian works in a unique environment where they  must meet the needs of three distinct patron groups: faculty scholars, students, and other school staff. It is safe to assume that the majority of readers will share a common professional outlook and an interest in new developments within academic and research librarianship. Most will be in management positions and some will have published their own research.19

Knowledge of LIS subject matter: Because the readers are mostly well-read professionals, they will be familiar with the general jargon and acronyms of the profession. Only jargon of local or specialized usage would need to be defined, and acronyms should always be spelled out on first use.20

Conclusion: Analysis of reader characteristics and their potential impact on authors

A potential author for College & Research Libraries must keep in mind that the average reader of this journal will be very knowledgeable on the finer details of the profession and will be looking for thoughtful scholarship written in an accessible style. The C&RL author is writing for professionals, usually published scholars in their own right, with high expectations.

Last updated: May 11, 2020


References

Show 20 footnotes

  1.  College & Research Libraries, Association of College and Research Libraries, accessed May 11, 2020, https://crl.acrl.org/index.php/crl
  2. College & Research Libraries, American Library Association, accessed May 11, 2020, https://crl.acrl.org/index.php/crl
  3. “Authors Guidelines,” American Library Association, accessed May 11 2020, https://crl.acrl.org/index.php/crl/about/submissions#authorGuidelines
  4. “Authors Guidelines,” American Library Association, accessed May 11, 2020, https://crl.acrl.org/index.php/crl/about/submissions#authorGuidelines
  5. College and Research Libraries, Ulrichsweb Global Serials Directory, accessed May 11, 2020, http://ulrichsweb.serialssolutions.com.libaccess.sjlibrary.org/title/1589246577012/683606
  6. College and Research Libraries, Ulrichsweb Global Serials Directory, accessed May 11, 2020, http://ulrichsweb.serialssolutions.com.libaccess.sjlibrary.org/title/1589246577012/683606
  7.  College and Research Libraries, Ulrichsweb Global Serials Directory, accessed May 11, 2020, http://ulrichsweb.serialssolutions.com.libaccess.sjlibrary.org/title/1589246577012/683606
  8. “About College & Research Libraries,” American Library Association, accessed May 11, 2020, http://crl.acrl.org/site/misc/about.xhtml
  9. College & Research Libraries, American Library Association, accessed May 11, 2020, http://crl.acrl.org/site/misc/about.xhtml
  10. College & Research Libraries, American Library Association, accessed May 11, 2020, http://crl.acrl.org/site/misc/about.xhtml
  11. “Author Guidelines,” American Library Association, accessed May 11, 2020, https://crl.acrl.org/index.php/crl/about/submissions#authorGuidelines
  12. “Author Guidelines,” American Library Association, accessed May 11, 2020, https://crl.acrl.org/index.php/crl/about/submissions#authorGuidelines
  13. “Author Guidelines,” American Library Association, accessed May 11, 2020, https://crl.acrl.org/index.php/crl/about/submissions#authorGuidelines
  14. “Author Guidelines,” American Library Association, accessed May 11, 2020, https://crl.acrl.org/index.php/crl/about/submissions#authorGuidelines
  15. “Author Guidelines” American Library Association, accessed May 11, 2020, https://crl.acrl.org/index.php/crl/about/submissions#authorGuidelines
  16. College and Research Libraries, Ulrichsweb Global Serials Directory, accessed May 11, 2020, http://ulrichsweb.serialssolutions.com.libaccess.sjlibrary.org/title/1589246577012/683606
  17. College and Research Libraries, Ulrichsweb Global Serials Directory, accessed May 11, 2020, http://ulrichsweb.serialssolutions.com.libaccess.sjlibrary.org/title/1589246577012/683606
  18. “Author Guidelines,” American Library Association, accessed May 11, 2020 https://crl.acrl.org/index.php/crl/about/submissions#authorGuidelines
  19. “Author Guidelines,” American Library Association, accessed May 11, 2020, https://crl.acrl.org/index.php/crl/about/submissions#authorGuidelines
  20. “Author Guidelines,” American Library Association, accessed May 11, 2020 https://crl.acrl.org/index.php/crl/about/submissions#authorGuidelines
Continue Reading

Collection Management

 

Publication analysis


About the publication

Title: Collection Management

ISSN: 0146-2679 (Print) and 1545-2549 (Online)1

Website: http://www.tandfonline.com/action/aboutThisJournal?journalCode=wcol20

Purpose, objective, or mission: The website of Collection Management states that the publication “offers library professionals of all types crucial guidance in the fast-changing field of collection management, including the latest developments in sharing and providing access to resources, creating digital collections, preserving both traditional and digital library resources, applying technological developments to managing collections, training and developing staff, and managing and analyzing the administrative data associated with building collections, such as usage, licensing or rights, access, and financial issues.”2

Target audience: Librarians and information specialists working in access services, interlibrary loan, and special collections; library administrators and educators; archivists, curators, bibliographers, academics, students, and publishers who work with libraries.3

Publisher: Routledge/Taylor and Francis Group4

Peer reviewed? Yes5

Type: LIS scholarly6

Medium: Print and online7

Content: Collection Management covers topics on collection management, planning, allocation of resources, selection, and acquisitions, development of virtual collections, consortia, resource sharing, preservation, and other relevant topics8

Frequency of publication: Quarterly9

About the publication’s submission guidelines

Location of submission guidelines: https://www.tandfonline.com/action/authorSubmission?show=instructions&journalCode=wcol20

Types of contributions accepted: Per the publication website, “The journal welcomes articles that provide library professionals with crucial guidance about the latest developments in sharing and providing access to resources, creating digital collections, preserving both traditional and digital library resources, applying technological developments to managing collections, training and developing staff, and managing and analyzing the administrative data associated with building collections, such as usage, licensing or rights, access, and financial issues.”10

Submission and review process: Collection Management does not require initial queries or proposals; it accepts completed manuscripts. Using the ScholarOne Manuscript software, Taylor and Francis offers an extensive website, Authors Services, that provides guidance beyond the submission guidelines for this specific journal and is full of helpful information.11

Editorial tone: Scholarly, suitable for practitioners and academics in the LIS field.12

Style guide used: The Chicago Manual of Style, latest edition13 See the recommended reference guide here.

Conclusion: Evaluation of publication’s potential for LIS authors

Collection Management is an authoritative and credible LIS scholarly publication. This peer-reviewed journal publishes articles on collection development and related topics. With this in mind, potential authors may contribute articles on a broad variety of topics, from electronic resource acquisitions to recreational reading collections to book preservation. Authors need to be certain they submit work that contributes to the body of knowledge on collection management.

The journal is indexed/abstacted in De Gruyter Saur; IBZ; EBSCOhost; Academic Search Complete; CINAHL; H.W. Wilson; Library, Information science & Technology Abstracts (LISTA); MasterFILE Complete; RILM Abstracts of Music Literature; TOC Premier; Elsevier BV; Scopus; OCLC; ArticleFirst; Education Index; Electronic Collections Online; ProQuest; Aerospace Database; Civil Engineering Abstracts; Engineering Research Database; FRANCIS; LISA: Library & Information Science Abstracts; METADEX and VINITI RA.14

 

Audience analysis


About the publication’s readers

Publication circulation: Circulation information not available.

Audience location and language or cultural considerations: The journal is published in English in the United States, but has an international audience.15 The issues covered are of interest to librarians whether they are in United States, Taiwan, or Germany, with topics including how to manage collection development in a digital environment, selection versus censorship, and the use of circulation statistics and interlibrary loan data in collection management.16

Reader characteristics: Readers range from associate university librarians to assistant professors to electronic resources librarians. Often the audience will have earned several degrees: BA, MLS or MLIS, MA, and perhaps PhD. Readers often have supervisory functions with purchasing responsibility, either selecting or authorizing resources for purchase. Readers of Collection Management will most likely have several publications of their own in their portfolio and therefore expect to see well-thought-out and well-researched articles.17

The readers of Collection Management have the same professional interests in common, building their library collections in support of the research and teaching agendas of their parent institutions. They meet the challenge of changing technology, providing the latest publications, and staying within limited library budgets. Collection Management has well-researched theoretical and practical articles that help librarians of any rank succeed in their work. It explores “the future and emerging trends in the field and provides reviews of relevant books, technological resources, and software. This useful resource examines technological advances that help librarians manage and assess collections, such as electronic resource management modules, utilities that provide journal coverage data, and developments in the preservation of library materials.”18

Collection Management is geared towards librarians and information professionals who are interested in articles that help them understand how collection assessment tools and methods can help improve their overall resource management and planning for the future, including how to effectively use staff, facilities, and computing resources.19

Knowledge of LIS subject matter: Collection Management is a peer-reviewed publication that focuses on collection development in college, university, and research libraries of all types. The main readers are librarians and information specialists working in access services, interlibrary loan, and special collections; library administrators and educators; archivists, curators, bibliographers, academics, students, and publishers who work with libraries. These readers have a strong background on LIS topics and issues. Not only will they understand library jargon, but they will expect to find it in articles written for this journal.20

Conclusion: Analysis of reader characteristics and their potential impact on authors

Prospective authors for Collection Management would do best to consider the education level of the audience and the journal’s reputation for addressing the challenges of their profession. Successful submissions will target current issues in collection management.

Last updated: May 11, 2020


References

Show 20 footnotes

  1.  Collection Management, Ulrichsweb Global Serials Directory, accessed May 11, 2020, http://ulrichsweb.serialssolutions.com.libaccess.sjlibrary.org/title/1589243665332/67186
  2. “Aims and Scope,” Taylor and Francis Group, accessed May 11, 2020, https://www.tandfonline.com/action/journalInformation?show=aimsScope&journalCode=wcol20
  3. “Aims and Scope,” Taylor and Francis Group, accessed May 11, 2020, https://www.tandfonline.com/action/journalInformation?show=aimsScope&journalCode=wcol20
  4. Collection Management, Ulrichsweb Global Serials Directory, accessed May 11, 2020  http://ulrichsweb.serialssolutions.com.libaccess.sjlibrary.org/title/1406239781093/67186
  5. Collection Management, Ulrichsweb Global Serials Directory, accessed May 11, 2020 http://ulrichsweb.serialssolutions.com.libaccess.sjlibrary.org/title/1406239781093/67186
  6. Collection Management, Ulrichsweb Global Serials Directory, accessed May 11, 2020 http://ulrichsweb.serialssolutions.com.libaccess.sjlibrary.org/title/1406239781093/67186
  7. “Subscribe,” Taylor and Francis Group, accessed May 11, 2020,  http://www.tandfonline.com/pricing/journal/wcol20
  8. “Aims and Scope,” Taylor and Francis Group, accessed May 11, 2020, http://www.tandfonline.com/action/journalInformation?show=aimsScope&journalCode=wcol20#.U9GEgrFiND4
  9. Collection Management, Ulrichsweb Global Serials Directory, accessed May 11, 2020, http://ulrichsweb.serialssolutions.com.libaccess.sjlibrary.org/title/1406239781093/67186
  10. “Instructions for Authors,” Taylor and Francis Group, accessed May 11, 2020, http://www.tandfonline.com/action/authorSubmission?journalCode=wcol20&page=instructions#.U9GEZ7FiND4
  11. “Instructions for Authors,” Taylor and Francis Group, accessed May 11, 2020, http://www.tandfonline.com/action/authorSubmission?journalCode=wcol20&page=instructions#.U9GEZ7FiND4
  12. “Instructions for Authors,” Taylor and Francis Group, accessed May 11, 2020, http://www.tandfonline.com/action/authorSubmission?journalCode=wcol20&page=instructions#.U9GEZ7FiND4
  13. “Instructions for Authors,” Taylor and Francis Group, accessed March 24, 2017, http://www.tandfonline.com/action/authorSubmission?journalCode=wcol20&page=instructions#.U9GEZ7FiND4
  14. “Journal Information,” Taylor and Francis Group, accessed May 11, 2020, https://www.tandfonline.com/action/journalInformation?journalCode=wcol20
  15. Collection Management, Ulrichsweb Global Serials Directory, accessed May 11, 2020, http://ulrichsweb.serialssolutions.com.libaccess.sjlibrary.org/title/1406239781093/67186
  16. “List of Issues,” Taylor and Francis Group, accessed May 11, 2020, http://www.tandfonline.com/loi/wcol20#.U9GEeLFiND4
  17. “Aims and Scope,” Taylor and Francis Group, accessed May 11, 2020, http://www.tandfonline.com/action/journalInformation?show=aimsScope&journalCode=wcol20#.U9GEgrFiND4
  18. “Aims and Scope,” Taylor and Francis Group, accessed May 11, 2020, http://www.tandfonline.com/action/journalInformation?show=aimsScope&journalCode=wcol20#.U9GEgrFiND4
  19. “Aims and Scope,” Taylor and Francis Group, accessed May 11, 2020, http://www.tandfonline.com/action/journalInformation?show=aimsScope&journalCode=wcol20#.U9GEgrFiND4
  20. “Aims and Scope,” Taylor and Francis Group, accessed May 11, 2020, http://www.tandfonline.com/action/journalInformation?show=aimsScope&journalCode=wcol20#.U9GEgrFiND4
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Library Hi Tech News

Publication analysis


About the publication

Title: Library Hi Tech News

ISSN: 0741-90581

Website: http://emeraldgrouppublishing.com/products/journals/journals.htm?id=lhtn

Purpose, objective, or mission: “The journal reports on practical uses of IT in libraries and what’s coming next in terms of technology development for academic and public libraries.”2

Target audience: Library and information science professionals, and anyone with a reason to use LIS services/technologies in their own professional workplace. 3

Publisher: Emerald Group Publishing Ltd.4

Peer reviewed? No.5

Type: LIS Professional and Trade Publications.

Medium: Online.

Content: Articles of varying lengths, reporting on LIS conferences, and case studies on how tech is used in the library.6

Regular content includes technology profiles from libraries around the world; feature articles; in-depth conference reviews and reports; new and noteworthy updates for librarians; and a calendar of relevant upcoming events.7

Frequency of publication: 10 issues per year.8

About the publication’s submission guidelines

Location of submission guidelines: https://www.emeraldgrouppublishing.com/journal/lhtn?id=lhtn#author-guidelines

Types of contributions accepted: Extensive list found under Article Classification9

Submission and review process: Submissions are made through ScholarOne Manuscripts, an online submission system. You need to register, create your account, and then will be able to go through the submission process to upload your article. Upload files as a Word document of 1000-3000 words. All submissions are reviewed by the Library Hi Tech News editors, who make the final decision on publication.10

Editorial tone: Informal, but informative. Speaks to readers in a knowledgeable, conversational tone that provides great information on new technologies without making the articles dull or so technical that readers are overwhelmed or tune out.11

Style guide used: Harvard style formatting.12

Conclusion: Evaluation of publication’s potential for LIS authors

The list of content submissions is vast and touches on a variety of LIS subjects. This is an excellent place to start your LIS publishing.13

Library Hi Tech News‘s editorial objectives note that “publishing your article in LHTN can be a “place to start,” analogous to a “poster session in print,” and does not preclude publishing a more fulsome piece in a peer-reviewed journal at a later date.”14 A peer-reviewed journal related to this newsletter is Library Hi Tech.

 

Audience analysis


About the publication’s readers

Publication circulation: Not available.

Audience location and language or cultural considerations: International in scope, with the primary editors of the publication based out of U.S. colleges and universities.15 Submissions need to adhere to the Worldwide English language rights, and Emerald provides resources for making sure papers are written in grammatically correct standard English, for authors for whom English is not their first language.16

Reader characteristics: Published in the U.K., readers and writers for this publication are LIS professionals and students interested in new and emerging technologies, and new uses for established technologies. The journal is part of the Committee on Publication Ethics  (COPE), “a forum for editors and publishers of peer-reviewed journals to discuss publication ethics.”17

Knowledge of LIS subject matter: Strong, as the publication is aimed at LIS professionals and students with an interest in LIS technologies.18

Conclusion: Analysis of reader characteristics and their potential impact on authors 

This is a wonderful publication for LIS new professionals and students, as readers and authors. The authors are seeking submissions covering such a variety of interesting topics, and seem to be open to submissions on anything that is even remotely related to technologies that can be used in libraries and the LIS field. All issues that most students, not just LIS, can speak to, and particularly relevant for those in LIS programs currently using and evaluating these technologies, personally, professionally, and through LIS studies. There are also more technical issues covered, like open source library management systems, global development for libraries, profiles of LIS professionals, and relevant conference updates. A great place to jump in and write for.19

 


References

Show 19 footnotes

  1.  Library Hi Tech News, Emerald Group Publishing Ltd., accessed May 9, 2020, http://emeraldgrouppublishing.com/products/journals/journals.htm?id=lhtn
  2. Emerald Group Publishing Ltd. (2020). Library High Tech News Information. Emerald Group Publishing. Retrieved from http://emeraldgrouppublishing.com/products/journals/journals.htm?id=lhtn
  3. Emerald Group Publishing Ltd. (2020). Library High Tech News Information. Emerald Group Publishing. Retrieved from http://emeraldgrouppublishing.com/products/journals/journals.htm?id=lhtn
  4. ProQuest. (2020). Library Hi Tech News. Ulrichsweb Global Serials Directory. Retrieved from http://ulrichsweb.serialssolutions.com.libaccess.sjlibrary.org/title/1412892197249/339661
  5. Emerald Group Publishing Ltd. (2020). Library High Tech News Information. Emerald Group Publishing. Retrieved from http://emeraldgrouppublishing.com/products/journals/journals.htm?id=lhtn
  6. Emerald Group Publishing Ltd. (2020). Library High Tech News Information. Emerald Group Publishing. Retrieved from https://www.emeraldgrouppublishing.com/journal/lhtn?id=lhtn#author-guidelines
  7. Emerald Group Publishing Ltd. (2020). Library High Tech News Information. Emerald Group Publishing. Retrieved from http://emeraldgrouppublishing.com/products/journals/journals.htm?id=lhtn
  8. ProQuest. (2020). Library Hi Tech News. Ulrichsweb Global Serials Directory. Retrieved from http://ulrichsweb.serialssolutions.com.libaccess.sjlibrary.org/title/1412892197249/339661
  9. Emerald Group Publishing Ltd. (2020). Author Guidelines. Emerald Group Publishing. Retrieved from https://www.emeraldgrouppublishing.com/journal/lhtn?id=lhtn#author-guidelines
  10. Emerald Group Publishing Ltd. (2020). Author Guidelines. Emerald Group Publishing. Retrieved from http://emeraldgrouppublishing.com/products/journals/author_guidelines.htm?id=lhtn
  11. Emerald Group Publishing Ltd. (2020). Author Guidelines. Emerald Group Publishing. Retrieved from http://emeraldgrouppublishing.com/products/journals/author_guidelines.htm?id=lhtn
  12. Emerald Group Publishing Ltd. (2020). Author Guidelines. Emerald Group Publishing. Retrieved from http://emeraldgrouppublishing.com/products/journals/author_guidelines.htm?id=lhtn
  13. Emerald Group Publishing Ltd. (2020). Library High Tech News Information. Emerald Group Publishing. Retrieved from http://emeraldgrouppublishing.com/products/journals/journals.htm?id=lhtn
  14. Emerald Group Publishing Ltd. (2016). Library High Tech News Information. Emerald Group Publishing. Retrieved from http://emeraldgrouppublishing.com/products/journals/journals.htm?id=lhtn
  15. Emerald Group Publishing Ltd. (2020). Editorial Team. Emerald Group Publishing. Retrieved from http://emeraldgrouppublishing.com/products/journals/editorial_team.htm?id=lhtn
  16. Emerald Group Publishing Ltd. (2020). Author Guidelines. Emerald Group Publishing. Retrieved from http://emeraldgrouppublishing.com/products/journals/author_guidelines.htm?id=lhtn
  17. Emerald Group Publishing Ltd. (2020). Library High Tech News Information. Emerald Group Publishing. Retrieved from http://emeraldgrouppublishing.com/products/journals/journals.htm?id=lhtn
  18. Emerald Group Publishing Ltd. (2020). Library High Tech News Information. Emerald Group Publishing. Retrieved from http://emeraldgrouppublishing.com/products/journals/journals.htm?id=lhtn
  19. Emerald Group Publishing Ltd. (2020). Library High Tech News Information. Emerald Group Publishing. Retrieved from http://emeraldgrouppublishing.com/products/journals/journals.htm?id=lhtn
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