Wiki Tags Archives: Academic libraries

The Librarian Parlor

 

Publication analysis


About the publication

Title: The Librarian Parlor or LibParlor

ISSN: N/A

Website: https://libparlor.com/

Purpose, objective, or mission: “. . . a space for conversing, sharing expertise, and asking questions about the process of developing, pursuing, and publishing library research.”1

Target audience: All library, archives, and information workers especially those new to the research community.2

Publisher: The Librarian Parlor. 

Peer reviewed? No.

Type: LIS professional or trade publication. 

Medium: Online.

Content: Any topic relevant to the LIS profession, with an emphasis on material about research in the LIS field. 

Frequency of publication: “LibParlor posts are published to the website on Tuesdays about twice a month at 1 PM EST.”3

About the publication’s submission guidelines

Location of submission guidelines: https://libparlor.com/contribute-to-libparlor/ 

Types of contributions accepted: The following are the types of contributions accepted for this publication: “informative or reflective blog posts; how-tos (develop research agenda, write proposals, submit IRB, etc); quick tips list; recommended reading; how it started, how it’s going; series; and webinar.”4

Submission and review process: Authors can submit their proposals for articles through this submission form: https://libparlor.com/contribute-to-libparlor/submit-an-idea/. After submitting, authors will hear back from an editor within one week. 

Editorial tone: “Posts should be written for an audience new to research, not to experts. This is an informal, conversational space, and we like the tone of our blog to reflect that. We encourage you to write in the first-person and avoid passive voice.”5

Style guide used: The Editorial Policies Guidelines can be found at  https://libparlor.com/contribute-to-libparlor/editorial-guidelines/

Conclusion: Evaluation of the publication’s potential for LIS authors: LibParlor is an excellent place for LIS professionals new to research to publish their work in and to find a supportive community–professionals can seek connections with other members, find collaborators for projects, or share opportunities for editing works, participating in research, etc.6

 

Audience analysis


About the publication’s readers

Publication circulation: No readership numbers could be gathered for this publication, however, the LibParlor Twitter account (@libparlor) has 2,546 followers.7

Audience location and language or cultural considerations: LibParlor, although not specifically stated, seems to be aimed at a United States readership. The material on the site is written in English. 

Reader characteristics: Regarding their writers and their audience, the publication states “We intentionally work towards providing space for those with a variety of types of work experience such as non-tenure track librarians and library workers without the librarian title, as well as those with different lived experiences, such as people with disabilities, librarians of color, non-binary, and LGBTQ+ folks.”8

Readers’ knowledge of LIS subject matter: Due to the targeted LIS readership of this publication, readers will have more knowledge of LIS topics and jargon than the general population. However, the articles should be written so that those new to research can understand it.9

Conclusion: Analysis of reader characteristics and their potential impact on authors

LibParlor provides LIS professionals, particularly those new to research in the field, with a place to gain experience in publishing as well as a place to build connections with other professionals. 

Last updated: April 6, 2021


References

Show 9 footnotes

  1. “About”, libparlor.com, accessed April 6, 2021, https://libparlor.com/about/
  2. “About.”
  3. “Editorial Policies Guidelines”, libparlor.com, accessed December 6, 2020, https://libparlor.com/contribute-to-libparlor/editorial-guidelines/
  4. “Ways to Contribute”, libparlor.com, accessed December 6, 2020, https://libparlor.com/contribute-to-libparlor/ways-to-contribute/
  5. “Editorial Policies Guidelines.”
  6. “Classifieds”, libparlor.com, accessed April 6, 2021, https://libparlor.com/classifieds/
  7. “The Librarian Parlor”, twitter.com, accessed April 6, 2021, https://twitter.com/libparlor?lang=en
  8. “About.”
  9. “Editorial Policies Guidelines.”
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Rowman & Littlefield

Publisher analysis


About the publisher

Name: Rowman & Littlefield

Website: https://rowman.com/

Purpose, objective, or mission: “Rowman & Littlefield is a leading independent publisher, with strengths in: Academic Publishing in the Humanities and Social Sciences, Publishing Government and Official Data, and Educational Publishing.” 1

Its range of subject areas include library and information services, linguistics, communication, education, psychology, sociology, among others. 2.

Target audience: Scholars, Instructors, and Professionals

Owner: Rowman & Littlefield Publishing Group is an independent publishing group. 3 which also owns one of the largest book distributors in the United States, National Book Network (NBN). 4  The publishing group encompasses several imprints, including Lexington Books (specialized and scholarly research), and trade imprints such as Rowman & Littlefield Trade, AltaMira Press, Scarecrow Press and Sheed & Ward.

Are published books peer reviewed? Yes. Authors are asked to provide a list of four to seven potential peer reviewers when submitting a book proposal. 5

Types of books published: LIS-specific books run the gamut from primers and practical guides to both introductory and advanced textbooks.6

Medium: Titles are published simultaneously in print and e-book editions.7 Many books are supplemented with multimedia content.8

Topics covered: A range of disciplines across humanities and social sciences, government data, and education.9 LIS-specific topics cover management, archival studies, cataloging and classification, collection development, information technology, literacy instruction, and school librarianship. LIS series include The Practical Guides for Librarians, Library Technology Essentials, and Innovative Practices for Archives and Special Collections.10

Number of titles published per year: Approximately 1,500 academic, reference, professional, and trade books annually (all subjects).11

In 2020, Under the subject of Library and Information Services, Rowman & Littlefield published approximately 37 titles. 12

About the publisher’s submission guidelines

Location of submission guidelines: https://rowman.com/Page/RLAuthRes

Types of submissions accepted: Proposals. They must include a prospectus (book description), Annotated Table of Contents (including a paragraph describing each chapter), Curriculum Vitae/Resume, 1-2 sample chapters, list of 4-7 potential peer reviewers, and marketing platform. For complete proposal details, please see the Submission Guidelines.

Submission and review process: Proposals for publication should be submitted via email to the appropriate acquisitions editor. 13 “The publisher will acknowledge receipt of a proposal within two weeks, and aims to render a decision on acceptance within three months.” 14

Editorial tone: Professional and scholarly.

Style guide used: Chicago Manual of Style, 16th ed., and Merriam-Webster’s Collegiate Dictionary, 11th ed., as style and spelling guides.  15

Conclusion: Evaluation of publisher’s potential for LIS authors

Authors include leading academics and respected practitioners. The publisher is well established in its subject areas, and maintains a presence at academic conferences. Rowman & Littlefield is a highly reputable publisher for LIS authors with a proposal for an academic or professional development topic.  “Our books for librarians, archivists, and other information professionals help them in their professional environment as they work to collect, organize, preserve, and make accessible information in all formats. Our books help practitioners and LIS students preparing to work in many types of organizations, including public, academic, special, and school libraries; archives; database providers; and other information centers.” 16

 

Audience analysis


About the publisher’s audience

Size (as measured by average number of copies per title published)A 2021 New Books in LIS catalog listed approximately 77 LIS titles geared toward students, professionals, and academics. 17

Audience location and language or cultural considerations: Rowman & Littlefield is based in the United States, and titles are published in English. Authors are experts and scholars based mostly in the U.S., UK, and Canada, and this may be reflected in the content of material. However, as Rowman & Littlefield is an international publisher, books are available to a worldwide audience.18

Reader characteristics: Readers have varying backgrounds within LIS, from management to technology, to instruction and research. Rowman & Littlefield texts are typically used in graduate and professional development courses, though many titles may be of interest to non-LIS readers.

Knowledge of LIS subject matter: Readers are students, academics, and professionals with a strong knowledge of or strong interest in LIS subject matter.

Conclusion: Analysis of reader characteristics and their potential impact on authors

With diverse backgrounds, skills, professional duties, and interests, readers are likely seeking specialized LIS knowledge or best practices. Material is theoretical and practical, and provides professional learning for the LIS community.

Last updated: March 24, 2021


References

Show 18 footnotes

  1. “About,” Rowman.com, accessed March 24, 2021, https://rowman.com/Page/About
  2. “Subjects,” Rowman.com, accessed February 2, 2018, https://rowman.com/SubjectsMain
  3. “Rowman & Littlefield Publishing Group, PublishersGlobal.com, accessed February 2, 2018, http://www.publishersglobal.com/directory/publisher-profile/6304/
  4. “About.”
  5. “Submission Guidelines,” Rowman.com, accessed February 2, 2018, https://rowman.com/Page/RLAuthRes
  6. “Library Services,” Rowman.com, accessed February 2, 2018, http://rowman.com/Page/Library-Services
  7. “About.”
  8. “Library Services.”
  9. “About.”
  10. “Library Services.”
  11. “Publisher Details,” NetGalley.com, accessed February 2, 2018, https://www.netgalley.com/catalog/publisher/29645
  12. “LIS Catalog,” Rowman.com, accessed March 24, 2021, https://rowman.com/Subjects?L1=Library-and-Information-Services&L1ID=25
  13. “Editors,” Rowman.com, accessed February 2, 2018, http://rowman.com/Page/RLPGAE
  14. “Submission Guidelines.”
  15. “Manuscript Preparation Guide,” Rowman.com, accessed March 24, 2021, https://rowman.com/WebDocs/R&L%20Manuscript%20Prep%20Guide.pdf
  16. “Library Services.”
  17. “eCatalogs,” Rowman.com, accessed March 24, 2021, https://rowman.com/Page/eCatalogs
  18. “About.”
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Routledge

Publisher analysis


About the publisher

Name: Routledge

*Note that Haworth Press was acquired by Taylor & Francis Group in 2007, and former Haworth books are now published by Routledge, a Taylor & Francis Group imprint.

Website: http://www.routledge.com/

Purpose, objective, or mission: “With reference-led content in specialist subject areas, we are advancing research and enabling knowledge to be discovered and shared.  Together Routledge and CRC Press are the world’s leading academic publisher in the Humanities, Social Sciences, and STEM.”1

“Routledge is a global publisher of academic books, journals and online resources in the humanities and social sciences.” 2

Mission Statement: “We reach around the globe with authoritative coverage of traditional and emerging fields, publishing the pioneering achievements of science and technology to provide professionals and students with the resources they need to make further advances.” 3

Target audience: scholars, instructors, and professional communities worldwide 4

Routledge has a specific Resources for Librarians page detailing catalogs, e-products and online references specifically for libraries, research series, and out of print titles.5

Owner: Taylor & Francis Group.6

Are published books peer reviewed? “All of our books are peer-reviewed at proposal and/or manuscript stage by respected academic specialists who provide independent advice on the content, quality, and potential market for a finished book, and our textbooks are widely researched and reviewed by active teachers in the field.” 7

Types of books published: “Research monographs, textbooks, handbooks/companion books, short form publications.”8

Medium: Print and online.9

“Nearly all our content is published in both print and electronic formats. We generally produce multi-use library books in hardback and books primarily designed for use and purchase by individuals in paperback.” 10

Topics covered: Education, Engineering, Humanities & Media Arts, Medicine, Mental Health, Psychology, Science, and Social Science. 11

Number of titles published per year: “We publish thousands of books and journals each year, serving scholars, instructors, and professional communities worldwide.” 12

About the publisher’s submission guidelines

Location of submission guidelines: https://www.routledge.com/our-customers/authors/publishing-guidelines

Types of submissions accepted: Proposals for Research monographs, textbooks, handbooks/companion books, short form publications

Submission and review process: First, contact by email the appropriate editorial contact. 13. They will then request a proposal with specific information.

Here is a list of common or probable components of a proposal form to help you start
considering your proposal 14:
• Author/Editor names and affiliations
• Suggested book title (see also Making your work discoverable)
• Book description
• Keywords
• Table of contents
• Chapter abstracts and keywords
• Information about contributors (edited collections)
• Length and schedule
• Illustrations
• Advanced features (e.g. equations, special characters, etc.)
• Status of manuscript (e.g. “idea only” or “complete draft”)
• (CRC Press STEM authors only) Intention to use LaTex
• Breadth of market
• International appeal
• Primary audience
• Secondary audience(s)
• Relevant courses/organizations that may use your book
• Competing and related titles (including pros and cons vs your book)
• Third-party material
• Potential reviewers/referees
• Information on current or potential funding (e.g. for Open Access publication)
• Supporting material (e.g. CV)
• Online resources (textbooks for student audiences only)

“Please email your proposal as a Word document or compatible format) to your Commissioning Editor along with any supporting material (such as your CV). Please only submit your proposal to one editor at a time. If, upon receipt, the editor you have contacted feels it would sit better elsewhere, they will pass it on. Note that draft or sample material is only helpful in support of, but not as a substitute to, a comprehensive proposal form.”  15

Editorial tone: Professional and scholarly, but readable. The books potentially cover a wide audience including a variety of readers.

Style guide used: None specified. The Publication Guidelines lists a word document entitled “Notes for the Copyeditor”, listed under Essential Forms. Within this word document, the author is asked to specify a number of styling choices made in the manuscript. These include specifying punctuation, spelling, reference style, and use of acronyms.

Conclusion: Evaluation of publisher’s potential for LIS authors

Routledge is now owned by Taylor & Francis, which has a huge LIS audience and is where you can find a lot of print and online reference materials and publications targeted to students, LIS professionals, and academics. This is a prestigious publishing house that puts writers through a rigorous process just to get to publication; and once you’re there, there is the support of editors and the brand behind your finished book.  This is an excellent group to consider proposing for an LIS specific book idea, as ideas can range from the very scholarly studies to more everyday topics that librarians or information professionals should be aware of.

 

Audience analysis


About the publisher’s audience

Size: Routledge is a global publisher of academic books, journals and online resources in the humanities and social sciences. 16

Audience location and language or cultural considerations: Routledge is operated by Taylor & Francis Group. “As one of the world’s largest publishers, Taylor & Francis maintains offices throughout the world including London, Brighton, and Abingdon in the U.K.; New York, Philadelphia, Florence, Kentucky, and Boca Raton, Florida in the U.S.A.; and Singapore, Australia, China, and India.” 17

“Your book (whether print and/or open access) will be marketed and sold worldwide. We have sales representatives spanning the globe who work with libraries, bookstores, academics, professionals, and third-party retailers to get the word out about your book and a global marketing team who specialise in reaching specific markets.” 18

Reader characteristics: “We are providers of quality information and knowledge that enable our customers to perform their jobs efficiently, enhance their education, and help contribute to the advancement of their chosen market sectors.” 19

Knowledge of LIS subject matter: Varying. Most people seeking out Routledge books will most likely be academics, but whether in the LIS field specifically is not a given. However, Routledge readers are knowledgeable and educated, so assume a degree of understanding, and a quick learning curve, when referencing LIS subject matter.

Conclusion: Analysis of reader characteristics and their potential impact on authors

The primary readership of Routledge materials includes academics, librarians, and educators interested in new titles pertaining to LIS. This is a group that eagerly awaits new publications, and is notified through a variety of resources when new topics are published. Routledge is dedicated to the promotion of your publications to a wide, eager audience.

Last updated: March 24, 2021


References

Show 19 footnotes

  1. “About,” Routledge.com, accessed March 24, 2021, http://www.routledge.com/info/about
  2. “About.”
  3. “About.”
  4. “About.”
  5. “Librarians,” Routledge.com, accessed January 30, 2018, https://www.routledge.com/our-customers/librarians/resources-and-guides
  6. “About.”
  7. “Authors,” Routledge.com, accessed March 24, 2021,  https://www.routledge.com/our-customers/authors/why-publish-with-us
  8. “Authors.”
  9. “About.”
  10. “Products,” Taylor & Francis Group, accessed March 24, 2021, https://tandfbis.s3-us-west-2.amazonaws.com/rt-files/AUTHOR/Guidelines/Products+customers+and+readers.pdf
  11. “Home,” Routledge.com, accessed March 24, 2021, https://www.routledge.com/
  12. “About.”
  13. “Contacts,” Routledge.com, accessed January 30, 2018, http://www.routledge.com/contacts/editorial
  14. “Proposal Guidelines,” Taylor & Francis Group, accessed March 24, 2021, https://tandfbis.s3-us-west-2.amazonaws.com/rt-files/AUTHOR/Guidelines/Proposal+guidelines.pdf
  15. “Proposal Guidelines.”
  16. “About.”
  17. “About.”
  18. “Promoting Your Book,” Routledge.com, accessed March 24, 2021, https://www.routledge.com/our-customers/authors/promoting-your-book
  19. “About Taylor & Francis,” Taylor & Francis Group, accessed March 24, 2021, https://taylorandfrancis.com/about/
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Library Juice Press

Publisher analysis


About the publisher

Name: Library Juice Press

Website: http://libraryjuicepress.com

Purpose, objective, or mission: Library Juice Press is an imprint of Litwin Books, “specializing in theoretical and practical issues in librarianship from a critical perspective, for an audience of professional librarians and students of library science.” They publish topics such as “library philosophy, information policy, library activism, and in general anything that can be placed under the rubric of ‘critical studies in librarianship.'”1

Target audience: Professional librarians and students of library science. 2

Owner: Litwin Books, LLC. 3

Are published books peer reviewed? “Our book publishing does not currently have a peer review process in place.” 4

Types of books published: LIS-specific books and manuscripts. 

Medium: Print.

Topics covered: Library philosophy, information policy, library activism, and any topics under the rubric of “critical studies in librarianship.” 5

Number of titles published per year: In 2020, Library Juice Press published four titles. 6

Location of submission guidelines: https://litwinbooks.com/authors/

About the publisher’s submission guidelines

Types of submissions accepted: The publisher accepts book proposals and full manuscripts on topics that are within its editorial scope.7 

Submission and review process:

If you would like to submit a manuscript, email it as an attached MS Word or RTF file using the appropriate email address below. Please follow the Litwin Books Submission Guidelines in formatting your manuscript. Please also attach 1) your CV, and 2) a separate document stating the intended audience and purpose of the book.

Book proposals should include the following:

  • The title of the proposed book
  • An outline
  • A list of already-published materials that you plan to include
  • Proposed deadline for submission of the final manuscript
  • A description of the book of between 100 and 500 words, stating the book’s subject matter, intended audience, intended purpose, and approach to the topic
  • A description of other works already published on the same topic that yours will be competing with.
  • A list of your prior publications
  • A relevant writing sample
  • Your CV8

Please send general book proposal submissions to inquiries@litwinbooks.com.

For book proposal submissions for the Series on Gender and Sexuality in Information Studies, contact series editor Emily Drabinski, at edrabinski@gc.cuny.edu.

For book proposal submissions for the Series on Critical Book, Publishing, and Literacy Studies, contact series editor Robert Montoya, at montoya@gseis.ucla.edu

For book proposal submissions for the Series on Archives, Archivists and Society, contact series editor Richard J. Cox, at rjcox111@comcast.net.

For book proposal submissions for the Series on Critical Race Studies and Multiculturalism in LIS, contact series editors Rose L. Chou, at roselovechou@gmail.com or Annie Pho, at anniepho@gmail.com.

For book proposal submissions for the Series on Critical Information Organization in LIS, contact series editors Violet Fox and Kelsey George at CritCat.InclusiveMetadata@gmail.com.

Editorial tone: Academic and professional.

Style guide used: “We do not require the use of a specific style guide. We do require that your chosen style is consistently and correctly applied throughout the work, whether a single authored work or an edited volume.” 9

Conclusion: Evaluation of publisher’s potential for LIS authors

Library Juice Press titles focus on theoretical investigations into library activism, social justice, feminist pedagogy, as well as practically oriented books like So You Want to Be a Librarian. The publisher produces serious, in-depth works with alternative perspectives. “Our independence from larger institutions gives us the freedom to offer critical perspectives that cut against the grain, as well as occasionally to give a scholar free rein with a work that is outside their usual publishing stream.” 10

A related and worthwhile opportunity to submit writing that is not book-length is Library Juice’s annual paper contest (2,000 to 10,000 words), which is designed “to encourage and reward good work in the field of library and information studies, humanistically understood, through a monetary award and public recognition.”11 The contest is open to librarians, library students, academics, and others. “Acceptable paper topics cover the full range of topics in the field of library and information studies, loosely defined. Any type of paper may be entered as long as it is not a report of an empirical study. Examples of accepted forms would be literature review essays, analytical essays, historical papers, and personal essays. The work may include some informal primary research, but may not essentially be the report of a study.”12

 

Audience analysis


About the publisher’s audience

Size (as measured by average number of copies per title published): Publishing since 2006, Library Juice Press has approximately 60 published titles. 13

Audience location and language or cultural considerations: While the publisher is based in California and books are published in English, recent Library Juice Press titles focus on international perspectives—i.e., academic librarian labor activism in Canada, and librarianship in the context of the Cuban revolution.

Reader characteristics: Readers are interested in content that addresses: social responsibility; information as a public good; intellectual freedom and civil liberties; print culture, web culture, visual culture, and the meaning of literacy; information policy and ethics; and the state of the library profession (issues of identity, work life, and de-professionalization).

Knowledge of LIS subject matter: Readers are professional librarians and students of library science who likely have a very strong knowledge of or strong interest in specific LIS subject areas.

Conclusion: Analysis of reader characteristics and their potential impact on authors

Library Juice Press originated as a webzine and blog, covering “topics of interest to passionate librarians from a political left perspective that is linked to the fundamental values of the profession.” LIS authors seeking to publish works that are politically oriented or rooted outside the cultural mainstream may potentially find an audience through Library Juice Press.

Last updated: March 1, 2021


References

Show 13 footnotes

  1. “About Us,” Litwin Books, LLC, accessed March 1, 2021, http://litwinbooks.com/about.php.
  2. “About Us.”
  3. “About Us.”
  4. “Policies,” Litwin Books, LLC, accessed March 1, 2021,  https://litwinbooks.com/our-policies/
  5. “About Us.”
  6. “Books,” Litwin Books, LLC, accessed March 1, 2021, https://litwinbooks.com/publisher/ljp/
  7. “Authors,” Litwin Books, LLC, accessed March 1, 2021, https://litwinbooks.com/authors/
  8. “Authors.”
  9. “Submission Guidelines,” Litwin Books, LLC, accessed March 1, 2021, https://litwinbooks.com/wp-content/uploads/2020/02/Litwin-Books-Submission-Guidelines-version-2.0.pdf
  10. “About Us.”
  11. “Library Juice Annual Paper Contest,” Litwin Books, LLC, accessed September 15, 2015, https://litwinbooks.com/grants-and-awards/paper-contest/
  12. “Library Juice Annual Paper Contest.”
  13. “Books.”
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Libraries Unlimited

Publisher analysis


About the publisher

Name: Libraries Unlimited

Website: https://products.abc-clio.com/LibrariesUnlimited.aspx

Purpose, objective, or mission: “Libraries Unlimited is committed to supporting the life-long professional development of educators and librarians through every phase of their careers. By librarians, for librarians, Libraries Unlimited believes in cultivating a community where professionals can explore emerging directions and acquire new skills to make your library’s potential truly unlimited.” 1

Target audience: LIS students and professionals.

Owner: ABC-CLIO, LLC. 2

Are published books peer reviewed?  Yes. Libraries Unlimited features an editorial team of ten award winning industry professionals.3

Types of books published: Textbooks, reference works, practical handbooks and professional guides. 4

Medium:  Print and electronic.

Topics covered: Topics are wide ranging—from librarianship philosophy and values to informatics to folklore.

Number of titles published per year: 150 titles were published in 2020, and there are more than 2,000 currently available in both print and electronic formats. 5

About the publisher’s submission guidelines

Location of submission guidelines:  https://www.abc-clio.com/lu-authors/

Types of submissions accepted: Textbooks, reference works, practical handbooks and professional guides.

Submission and review process: 

Before sending your proposal, please email our acquisitions editors to review your ideas. Please provide the following information:

  • Working title
  • Purpose statement: explain the intent of the work, who it is for, and why it is needed
  • Scope statement: describe the work’s specific areas of coverage
  • Objectives: identify the benefits readers will derive from the work
  • Methodology: explain how you will research or compose the work
  • Tentative outline: show how the work will be organized
  • Competition or related works: identify similar titles and how your work will differ
  • Approximate length (in pages or words)
  • Résumé or bio statement: describe why you are qualified to write this book


NOTE:
 Our sample proposal template may help you prepare your materials. Click here to download the Libraries Unlimited proposal memo template.6

Please do not send your proposal to more than one editor. You may send a proposal by email to any of the editors below:

School Library Books
Sharon Coatney, scoatney@abc-clio.com

Public and Academic Library Books
Jessica Gribble, jgribble@abc-clio.com

Digital Publishing and General Inquiries
David Paige, dpaige@abc-clio.com

Libraries Unlimited has a dedicated team of experienced editors with years in the publishing field. An exact review process is unknown, but if your proposal is approved, editors will be with you every step of the way as your proposal becomes a manuscript and, in turn, a book.7

Editorial tone: Professional.

Style guide used: Unknown.

Conclusion: Evaluation of publisher’s potential for LIS authors

Libraries Unlimited may be a good fit for potential authors who have written extensively and have been published before. LU publishes longer works, such as reference books and textbooks, so they may be a good outlet for authors with heftier projects in the works.

 

Audience analysis


About the publisher’s audience

Size (as measured by average number of copies per title published)Libraries Unlimited is a larger publishing house, with over 2,000 titles currently available.8

Audience location and language or cultural considerations: Readers of Libraries Unlimited texts are English speakers, primarily in the United States.

Reader characteristics: Considering the company motto is “For librarians, by librarians”, it can be assumed that readers are LIS students and professionals with a working knowledge in the field. They will interested in any and all subject fields related to LIS.  “Libraries Unlimited’s standing as a publisher in library and information science is unmatched. From our preeminent LIS textbook line, to cutting-edge professional development books for practitioners and classic library reference tools, our books and authors are leaders in the field.” 9

Knowledge of LIS subject matter: Strong.

Conclusion: Analysis of reader characteristics and their potential impact on authors

Readers of Libraries Unlimited texts are looking to learn about cutting edge trends and acquire new skills, so potential authors with relevant new research and book ideas may find a good fit with this publisher.

Last updated: March 1, 2021


References

Show 9 footnotes

  1. “Home,” ABC-CLIO.com, accessed March 1, 2021, https://products.abc-clio.com/LibrariesUnlimited.aspx
  2. “About,” ABC-CLIO.com, accessed March 1, 2021, https://products.abc-clio.com/LibrariesUnlimited/About/AboutLU.aspx
  3. “About.”
  4. “About.”
  5. “Product Search,” ABC-CLIO.com, accessed March 1, 2021, https://products.abc-clio.com/ABC-CLIOCorporate/SearchResults.aspx
  6. “Authors,” ABC-CLIO.com, accessed March 1, 2021, https://www.abc-clio.com/lu-authors/
  7. “Authors.”
  8. “Product Search.”
  9. “Authors.”
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Facet Publishing

 

Publisher analysis


About the publisher

Name: Facet Publishing

Website: http://www.facetpublishing.co.uk/

Purpose, objective, or mission: Facet Publishing is “Facet Publishing, the commercial publishing and bookselling arm of CILIP: the library and information association, is the leading publisher of books for library, information and heritage professionals worldwide.” 1

Target audience: “We publish a range of titles for practitioners, researchers and students with authorship from some of the leading minds in the field.” 2

Owner: CILIP: the Chartered Institute of Library and Information Professionals. 3

Are published books peer reviewed?  “All new book proposals undergo a full single blind peer review process in order to fully evaluate and develop the content we commission.” 4

Types of books published: LIS professional books, textbooks, series and eBooks.

Medium: Print and electronic, though not all titles are available in both formats.

Topics covered: Over thirty LIS subjects are published by Facet, including subject headings such as Archives, e-Learning, Research Data Management, and Copyright, Information Law, and Ethics. 5

Number of titles published per year: According to Facet Publishing’s 2020-2021 Catalogue, they published almost 20 new products in 2020 and will be publishing another 11 in 2021, along with numerous new editions of older works. 6

About the publisher’s submission guidelines

Location of submission guidelines: https://www.facetpublishing.co.uk/page/authors/ 

Types of submissions accepted: “We welcome new book proposals for textbooks, professional books and monographs in LIS, knowledge management, data science, archives, cultural heritage and digital humanities.” 7

Submission and review process: Click HERE to go to the Authors Resources page, where you can download “Book Proposal Form”. You will need to complete the form as completely as possible, including details about the book, intended audience, subject areas, and a biography.  Send completed form to: info@facetpublishing.co.uk

Editorial tone: None listed, but consider that Facet publishes for students and professionals already well versed in the LIS field.

Style guide used: Use the Chicago Manual of Style (CMS), 16th edition, as your primary style guide. http://www.chicagomanualofstyle.org/home.html

Click this link to find style guide information: How to Supply your Book to Facet Publishing

Style tips

  • Abbreviations & Acronyms: spell out the full name at first use, followed by the
    acronym/abbreviation in parentheses. Thereafter, the acronym/abbreviation
    will suffice. Do not begin a sentence with an acronym/abbreviation.
    i.e. and e.g. should not be followed by a comma.
  • Apostrophes: Master’s not Masters.
  • Symbols: Ampersands (&) may be used in company names and are correct in
    some journals but should not be used in running text.
  • Percentages: use the % symbol.
  • Bulleted/Numbered lists: bulleted lists are used for short points and do not
    require punctuation at the end of each line. Ensure the list agrees grammatically
    with the preceding sentence. Consider numbered lists for longer points.
  • Capitalisation: use initial capitals for proper nouns only. It is not necessary to
    capitalise ‘library’ and ‘librarian’ unless a particular library or librarian is referred
    to, e.g. Bodley’s Librarian or The London Library.
  • Quotations: use single quotation marks, with double quotation marks for
    quotations within quotations. Quotations of more than 60 words should start
    on a new line and be indented. Do not alter quotations to house style.
    Reference to appear at the end of the quote in brackets: (Smith, 1998).
  • Numbers: use words for numbers one to ten and figures thereafter.
  • Dates: 9 March 2016; tenth century; 21st century; 1981–5 but 1914–18; 1990s.
  • Punctuation: no punctuation at the end of subheadings, figure captions or
    table captions. No oxford comma before final ‘and’ or ‘or’ in lists.
  • UK ‘s’ spellings: ‘ise’

Bibliographic references (for more information see our Guide to Referencing)

  • Chicago ‘Author Date’ style is preferred. We also accept Harvard style. If you
    wish to use any other style please discuss this with your commissioning editor.
  • Footnotes should not be used. Notes should be collated at book-end for
    monographs and chapter-end for contributed volumes.
  • In-text references: the author’s name, date of publication (and page reference
    if necessary) should be given in the text e.g. (Smith, 1998, 34–8).
  • List of references: references should be organised alphabetically by author’s
    surname at the end of a monograph before the index, or at the end of each
    chapter in a contributed volume. 8

Conclusion: Evaluation of publisher’s potential for LIS authors

Facet publishes across a wide array of LIS topics, making them a publisher to strongly consider no matter what your subject field may be. Potential authors should keep in mind that Facet requests very detailed information from each book proposal, so authors should have a clear idea of their marketability and relevance. Authors should be sure to carefully read the book submission guidelines to ensure that all questions have been addressed.

 

Audience analysis


About the publisher’s readers

Publication circulation: Based in the United Kingdom, but Facet has agents and representatives around the world. “Our business has a long-standing global profile. We market and sell books all over the world and the Facet brand is recognised as the home of quality content for the information professions.” 9

Audience location and language or cultural considerations: Facet is the bookseller for CILIP, a library and science information association in the U.K., though they emphasize that their publications extend into the international LIS world. They have representatives and agents in countries all over the world, making publications available to a world wide audience.

Reader characteristics: Readers of Facet publications are information professionals. Facet’s bestselling publications include titles such as Managing Records: A handbook of principles and practice and Practical Cataloging, so it can be assumed that their readers have more than a casual knowledge of LIS subject matter.

Knowledge of LIS subject matter: Readers are students, academics and professionals with a strong knowledge or strong interest in LIS subject matter.

Conclusion: Analysis of reader characteristics and their potential impact on authors

Facet publishes for an audience in and outside of the United Kingdom. Their works range from LIS textbooks to simple ‘No-nonsense’ guides about topics such as archives and legal issues in Web 2.0, showing that Facet’s readers vary in their knowledge on contemporary LIS topics. This span in readership could make Facet a viable publisher for potential authors across many different subjects.

Last updated: March 1, 2021


References

Show 9 footnotes

  1. “About Us,” FacetPublishing.co.uk, accessed March 1, 2021, https://www.facetpublishing.co.uk/page/about-us/
  2. “About Us.”
  3. “About Us.”
  4. “About Us.”
  5. “Home,” FacetPublishing.co.uk, accessed March 1, 2021, http://www.facetpublishing.co.uk/
  6. “2020-2021 Catalogue,” FacetPublishing.co.uk, accessed March 1, 2021, https://www.facetpublishing.co.uk/resources/pdfs/catalogues/Facet%20Publishing%20catalogue%202021.pdf
  7. “2020-2021 Catalogue.”
  8. “Styling.”, FacetPublishing.co.uk, accessed March 1, 2021, https://www.facetpublishing.co.uk/resources/Author%20Resources/How%20to%20Supply%20your%20Book%20to%20Facet%20Publishing.pdf
  9. “About Us.”
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Los Angeles Times

**Please Excuse the Mess, Profile Update in Progress**

Publication analysis


About the publication

Title: Los Angeles Times (LA Times)

ISSN: 0458-3035 1

Purpose, objective, or mission:The Los Angeles Times is the largest metropolitan daily newspaper in the country. The Pulitzer Prize-winning Times has been covering Southern California for more than 138 years.”2

“Bringing truth to power through creative storytelling, original reporting and accountability journalism that impacts lives and pushes change.” 3

Website: http://www.latimes.com/

Target audience: Residents of Southern California and beyond. “Millennials, Gen X, Multicultural Influencers, Affluent Consumers, Families and Parents, Boomers.” 4

Publisher: Los Angeles Times Media Group.5

Peer reviewed? No.

Type: Civilian publication.

Medium: Print and online. Archives are available online from the founding of the paper in 1881.6

Content: News reports, investigative journalism, editorials, reviews, and various columns. The website’s sections include news at the Local, Nation, World level, as well as Business, Climate & Environment, Entertainment & Arts, Food, Housing & Homeless, Lifestyle, Opinion, Politics, Science, Sports, and Travel. Several more options can be found viewing the Site Map. 7 Of interest to LIS writers, there is a special Books sub-section under Entertainment, including fiction and nonfiction book reviews and features.

Frequency of publication: Daily. 8

About the publication’s submission guidelines

Location of submission guidelines: https://www.latimes.com/oe-howtosubmitoped-story.html

Types of contributions accepted: Op-ed articles are welcome on any subject. Per the website, “Most articles are about 750 words in length, though some are shorter, and on Sundays we can sometimes run pieces as long as 1,200 words 9 For more information on op-ed pieces, see former editor Nicholas Goldberg’s explanation of op-ed processes and goals. 10

Letters to the Editor are another option if you wish to respond to anything already published. They are limited to 150 words. 11

Blowback, is another opportunity to publish within the Times. “Got a beef with the L.A. Times? Read something in the paper that really ticked you off, but haven’t got a place to make your opinion heard? Want to write an article about it and get it into The Times? Blowback is The Times’ forum for full-length responses to our articles, editorials and Op-Eds. It is the missing link between the 150-word letter to the editor and the Op-Ed piece, and you’re invited to participate. We’re willing to post Blowback items on both news and opinion pieces, but our focus is on opinion. The idea is to present countering opinions, not to provide a forum for pointing out errors or critiquing bias in the Times’ news coverage.12

Submission and review process:  Op-Ed articles: Email op-ed submissions to oped@latimes.com. We make every effort to read manuscripts promptly. If the article is accepted for publication, you will hear from a Times editor within five days. We regret that the volume of submissions we receive means that we cannot respond individually to each article, nor can we provide feedback to proposals or queries. 13

Letters to the Editor: Complete the form located here . “We generally do not publish more than one letter from a single person within any 60-day period. Letters become the property of The Times and may be republished in any format. They typically run 150 words or less and may be edited. You will be contacted if your letter is a candidate for publication.” 14

Blowback: Email Blowback submissions to blowback@latimes.com. 15

Editorial tone: Journalistic.

Style guide used: None specified.

Conclusion: Evaluation of publication’s potential for LIS authors

Los Angeles Times is read by a general audience (not necessarily confined to Southern California) who wants to be ahead of the local and world news. Op-ed pieces about new digital collections, expanded library services, or opening of a new library branch would benefit LIS authors. You might also consider submitting a press release or event listing regarding a library event.

 

Audience analysis


About the publication’s readers

Publication circulation: The Los Angeles Times is “the largest metropolitan daily newspaper in the country, with a daily readership of 1.3 million and 2 million on Sunday, more than 30 million unique latimes.com visitors monthly and a combined print and online local weekly audience of 4.6 million.” 16

According to their current media kit, The Times has 46 Million unique visitors, 90 Million page views, 7 Million+ social followers, 332,000 monthly shares on Apple News, 845,000 video views, 4.4 Million weekly print + digital readers in Los Angeles, 2.9 million weekly print readers, 1.8 million Sunday print readers, and 1.2 Million daily print readers. 17

Audience location and language or cultural considerations: Los Angeles Times is regional to Southern California, but it’s journalism and reporting covers content on a global scale. While printed in English, Los Angeles Times En Español is also available.

Reader characteristics: “We reach distinct, affluent and diverse audiences of multiple generations, demographics, preferences and interests.” 18

Knowledge of LIS subject matter: Being a lay publication, Los Angeles Times will require LIS jargon-free contributions. While readers may be familiar with library issues, like Deleting Online Predators Act (DOPA) and Dewey call numbers, generally authors should avoid writing on heavily specialized library topics such as OpenURL link resolver software technology or collection management.

Conclusion: Analysis of reader characteristics and their potential impact on authors

The newspaper’s readers are spread all over the world. They are everyday patrons and potential donors, suggesting they may wish to keep their submissions LIS jargon free and stay away from highly specialized topics. There is potential for publishing on a myriad of topics through the Op-Ed avenue that may be of interest to readers.

Last updated: December 5, 2020


References

Show 18 footnotes

  1. Los Angeles Times, WorldCat.org, accessed March 24, 2018, https://www.worldcat.org/title/los-angeles-times/oclc/474112039
  2. “About,” LATimes.com, accessed October 3, 2016, https://www.latimes.com/about
  3. “Media Kit,” LATimes.com, accessed December 5, 2020, https://mediakit.latimes.com/
  4. “Media Kit.”
  5. “About.”
  6. “Archives,” LATimes.com, accessed October 23, 2018, https://latimes.newspapers.com/
  7. “Site Map,” LATimes.com, accessed October 3, 2016, http://www.latimes.com/about/la-sitemap-htmlstory.html
  8. “About Us.”
  9. “Submitting an article to Op-Ed,” LATimes.com, accessed October 3, 2016, http://www.latimes.com/oe-howtosubmitoped-story.html
  10. “Op-Ed, Explained,” LATimes.com, accessed October 3, 2016, http://www.latimes.com/news/la-oe-pages23oct23-story.html
  11. “Submitting an article to Op-Ed.”
  12. “About Blowback,” LATimes.com, accessed December 5, 2020, https://www.latimes.com/opinion/readersreact/la-op-blowback-about-story.html
  13. “Submitting an article to Op-Ed.”
  14. “Submit a letter to the Editor,” LATimes.com, accessed December 5, 2020, https://www.latimes.com/opinion/submit-letter-to-the-editor
  15. “About Blowback.”
  16. “About.”
  17. “Media Kit.”
  18. “Media Kit.”
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The Washington Post

 

Publication analysis


About the publication

Title: The Washington Post 

ISSN: 0190-8286 (Print).1

Website: https://www.washingtonpost.com/

Purpose, objective, or mission: “The Washington Post engages, informs and entertains the most influential minds. We shape the world through our news coverage and analysis. Our tradition of journalistic excellence and unparalleled access, paired with cutting-edge engineering, make The Washington Post the trusted source for our audience.”2

Target audience: Local Washington D.C. readers, regional readers, national readers, and global readers. 

Publisher: Nash Holdings, LLC.3

Peer reviewed? No.

Type: Civilian newspaper. 

Medium: Print and online. 

Content: The Washington Post covers a variety of topics from politics, technology, sports, arts and entertainment, and business, to world news and more. 

Frequency of publication: Daily print publication and a website with content that is updated frequently. 

About the publication’s submission guidelines

Location of submission guidelines: Submission guidelines for op-eds can be found at https://www.washingtonpost.com/opinions/submit-an-op-ed/ and submission guidelines for letters to the editor can be found at https://helpcenter.washingtonpost.com/hc/en-us/articles/236004788-Send-a-letter-to-the-editor

Types of contributions accepted: Op-eds and letters to the editor are the accepted submission types. 

Submission and review process

Op-eds should be submitting using the op-ed submission form found on The Washington Post’s website. Information required in the submission form is as follows: author’s name, contact email address, contact phone number, the subject of the op-ed, and the op-ed text. The maximum length of the op-ed is 800 words and should be input in the text box as plain text without brackets.4

Letters to the editor can be sent to The Washington Post via mail, however, The Washington Post mentions that they strongly encourage authors to send their submission via email instead. Email submissions can be sent to letters [at] washpost.com (include the text of the letter in the email’s body; letters sent as email attachments will not be opened) and mailed letters can be addressed to Letters to the Editor, The Washington Post, 1301 K Street NW, Washington DC 20071.5

Letters should be 200 words or less, must include the writer’s name, and cannot have been published elsewhere. Additionally, “for verification purposes, they must include the writer’s home address, email address and telephone numbers, including a daytime telephone number.”6 Letters may be edited for length or clarity if necessary and, time permitting, editors at The Washington Post will confer with the author regarding the changes. For the best chance at getting your letter published, “Letters editor Jamie Riley looks for concise letters that offer a new perspective or add depth to the discussion of an issue.”7 If you haven’t heard back from editors at The Washington Post within 2 weeks, your letter most likely did not get selected for publication. 

Editorial tone: A review of the current articles reflects an informal but informational tone. 

Style guide used: Several articles alluded to a Washington Post style guide existing, however, it could not be located. 

Conclusion: Evaluation of the publication’s potential for LIS authors

Publishing a piece in The Washington Post would be an excellent way for authors to present LIS issues and topics to a global audience and a great addition to an author’s resume or CV. Pieces can focus on LIS topics and issues on a national level, global level, or be specific to the Washington D.C. area. Examples of LIS articles published in The Washington Post are “COVID-19 took away our family’s second home: The library” and  “Six ways to get to know D.C.’s beautifully renovated MLK Library — from a distance”. 

For tips on how to get your piece published in The Washington Post, take a look at this guide that The Washington Post released in January of 2020. 

 

Audience analysis


About the publication’s readers

Publication circulation: 1.6 million print readers per week, 104 million unique monthly visitors nationwide and 38 million international unique monthly visitors.8

Audience location and language or cultural considerations: The Washington Post has a national and global readership and is published in English. 

Reader characteristics: The Washington Post divides its readers into four audience groups: Global, Leadership, Local/Washington, D.C. Market and International/Non-US.9  

Global

As stated by The Washington Post Media Kit, their publication is the “fastest growing news site in the world.”10

Leadership:

The Media Kit for the Washington Post asserts that the paper is “. . . the #1 news source for reaching opinion leaders and decision makers in the beltway.”11

Local/Washington, D.C. Market:

1.6 million people in the D.C. market area read the print version of The Washington Post weekly and there are 2 million unique digital visitors from the D.C. market area per month.12

International/Non-US:

The Washington Post sees 38 million unique international visitors per month. “This international coverage unfolds around the clock seven days a week with timely, accessible and original coverage from bureaus on every continent.”13

Readers’ knowledge of LIS subject matter: Authors should assume that readers do not have knowledge of, and/or are not familiar with, LIS topics, issues or jargon. 

Conclusion: Analysis of reader characteristics and their potential impact on authors

The Washington Post provides authors with the potential to reach a large audience with diverse viewpoints, lifestyles, and cultures. Pieces tailored to one (or more) of the four audience groups will do well, for instance, leadership in the LIS field, how COVID-19 has affected libraries in the US or library accessibility in other countries. 

Last updated: November 15, 2020

Show 13 footnotes

  1. “The Washington Post”, Ulrichsweb Global Serials Directory, accessed November 2, 2020, http://ulrichsweb.serialssolutions.com.libaccess.sjlibrary.org/title/1604370915478/406763
  2. “About”, WashingtonPost.com, accessed November 2, 2020, https://www.washingtonpost.com/mediakit/about/
  3. The Washington Post.
  4. “Submit an Op-Ed”, WashingtonPost.com, accessed November 07, 2020, https://www.washingtonpost.com/opinions/submit-an-op-ed/
  5. “Send a letter to the editor”, WashingtonPost.com, accessed November 7, 2020, https://helpcenter.washingtonpost.com/hc/en-us/articles/236004788-Send-a-letter-to-the-editor
  6. Send a letter to the editor.
  7. Send a letter to the editor.
  8. “2020 Media Kit”, WashingtonPost.com, accessed November 7, 2020, https://www.washingtonpost.com/mediakit/
  9. 2020 Media Kit.
  10. “Global” , WashingtonPost.com, accessed November 15, 2020, https://www.washingtonpost.com/mediakit/audience-global/
  11. “Leadership”, WashingtonPost.com, accessed November 15, 2020, https://www.washingtonpost.com/mediakit/audience-leadership/
  12. “Local Dominance”, WashingtonPost.com, accessed November 15, 2020, https://www.washingtonpost.com/mediakit/audience-local/
  13. “International”, WashingtonPost.com, accessed November 15, 2020, https://www.washingtonpost.com/mediakit/audience-international/
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The Chronicle of Higher Education

Publication analysis


About the publication

Title: The Chronicle of Higher Education

ISSN: 0009-5982(Print) and 1931-1362 (Online)1

Website: http://chronicle.com/

Purpose, objective, or mission: “The Chronicle of Higher Education has the nation’s largest newsroom dedicated to covering colleges and universities. As the unrivaled leader in higher education journalism, we serve our readers with indispensable real-time news and deep insights, plus the essential tools, career opportunities, and knowledge to succeed in a rapidly changing world.” 2

“Higher-ed professionals rely on The Chronicle for unbiased, engaging content to help their students, institutions, and careers.”  3

Target audience: Higher education faculty and administration.4

Publisher: Chronicle of Higher Education, Inc.5

Peer reviewed? No. 6

Type: Civilian; though it does sometimes carry articles of interest to or authored by librarians, it is mainly for the general administration and faculty. 7

Medium: Print and online.8

Content: The website contains news, featured stories, opinion pieces, advice columns, job listings, and career-building tools such as online CV management and salary databases. The print magazine includes news, jobs, and The Chronicle Review. 9

The Chronicle Review is a weekly magazine of ideas. We publish essays, review essays, book reviews, and reporting on academic, intellectual, and cultural affairs. 10

Frequency of publication: The Chronicle updates its website daily and is available bi-weekly in print. 11

About the publication’s submission guidelines

Location of submission guidelines: https://www.chronicle.com/page/contact-us

Types of contributions accepted: The Chronicle welcomes correspondence, manuscripts, and proposals for articles from our readers. Articles and letters may appear in our print edition, our website, or both. We publish essays, review essays, book reviews, and reporting on academic, intellectual, and cultural affairs. We consider unsolicited submissions; however, please read The Review before submitting your work to familiarize yourself with what we publish. 12

Commentary and Views:
“We consider articles or proposals for articles that express an opinion on issues and policies affecting higher education as well as those that explore, through the author’s personal experience, some aspect of the larger academic community. All Commentary and Views submissions should be 1,000 to 1,200 words and should contain URL links to source material for facts and figures mentioned in the essay.” 13

Advice
“We publish first-person and advice columns on topics including the job market and the hiring process in academe; the graduate-school experience, tenure and promotion, the administrative career path, and career options for Ph.D.’s; professional challenges in research, publishing, teaching, and service work; academic culture; and balancing work and family. Essays should be 1,000 to 1,500 words and written in a conversational, journalistic style.” 14

Letters
“Please make your points as concisely as possible. We will not publish letters longer than 350 words, and all letters will be edited to conform to our style.” 15

“The Chronicle welcomes news pitches that pertain to higher education, but note that in a typical week, our reporting staff receives hundreds of them. We’re writing for a national audience, so a successful pitch will not only point out a compelling local story, but will also be relevant to administrators, professors, and higher-education observers across the country.” 16

Submission and review process: The decision to accept or reject a manuscript rarely takes more than a week. All accepted essays and articles are rigorously edited and fact-checked. Authors have the opportunity to review and approve a manuscript before it’s published. The editors of The Review will decide where and when the piece is published, with some articles appearing only online.17

Editorial tone: Journalistic and conversational.

Style guide used: None specified. “While we cover the academy, we are not a scholarly journal. Essays should be written in a clear, informal style free of jargon and accessible to nonspecialists.” 18

Conclusion: Evaluation of publication’s potential for LIS authors

Because of the publication frequency and the audience that this newspaper serves, this is a good place for the new author to publish. You don’t necessarily have to work in academe, but it helps. Academic librarians, along with information professionals with an interest in education or pedagogy, would be welcomed here. This publication is an informal counterpart to academic journals, a sort of cocktail hour where academics can mull over or vent about relevant issues within and outside of their field. Interested authors will be intelligent, educated and independent thinkers with something interesting to say.

Also, the wide variety of pieces found in the The Chronicle makes it very easy to find something to write about that, if written in a clear prose style, has a decent chance of being published. Book reviews are a natural, but the longer commentary pieces on some topical tempest occurring in the academy are always a good bet. Because so many write under pen names, the odds of a new author being accepted seem high.

Because of its eclectic content, others working in academe will also find something interesting in The Chronicle of Higher Education. While this publication is definitely written for those with careers in higher education, LIS authors with an interest in teaching will find something of interest here as well.

Audience analysis


About the publication’s readers

Publication circulation: “Our award-winning journalism is well-known at colleges and universities: More than 2 million people visit our website every month, and 1,650 organizations across the country make our journalism available to every one of their employees and students.”19

Audience location and language or cultural considerations: Though The Chronicle claims to be the main source of the goings on in higher education, it does tend to concentrate on the English-speaking world of the United States and sometimes Canada and the United Kingdom.20

Reader characteristics: According to The Chronicle’s advertising materials, “86% of readers are decision makers and influencers at their institutions. 54% are in senior leadership positions at their institutions. 92% hold a master’s degree or higher. 60% have a doctorate degree. Readership includes 90% of the buying power in all of U.S. higher education and 90% of the top 300 research institutions in the U.S.” 21

Knowledge of LIS subject matter: While the readership may garnish accolades in the higher education arena, they may still lack knowledge in LIS jargon, processes, and trends/innovations.

Conclusion: Analysis of reader characteristics and their potential impact on authors

The readers are well educated and very interested in their profession and the culture of academe as a whole. Writing for The Chronicle would be an excellent way to increase understanding of library issues (such as information literacy) and market the library’s relevance to other professions. Intellectual and academic freedom, new issues in purchasing and providing content such as e-journals, information literacy, and services to disadvantaged groups would be other issues that would resonate with this readership.

An LIS professional writing for this audience would not have much additional work to do, so long as he or she has something interesting and informed to write about. While this is not the place for scholarly work, readers do enjoy learning about new research or reading critiques of articles they’ve read in an entertaining format. They want to read shop talk, stay informed in their field, and feel connected to issues in the larger world.

This would be a good place to write an opinion piece about an LIS issue that touches on education, society or academe, or review a work that touches on these same issues. Todd Gilman, Librarian for Literature in English at Yale University and a Lecturer at San Jose State University, has published articles about distance education, special collections, research skills and information literacy, and other topics that connect libraries and academe in The Chronicle.

Last updated: November 7, 2020


References

Show 21 footnotes

  1.  The Chronicle of Higher Education, Ulrichsweb Global Serials Directory, accessed November 7, 2020, http://ulrichsweb.serialssolutions.com.libaccess.sjlibrary.org/search/1601911248
  2. “About Us.”, www.chronicle.com, accessed November 7, 2020, https://www.chronicle.com/page/about-us/
  3. “Advertising.”, chronicle.com, accessed November 7, 2020, https://marketingsolutions.chronicle.com/
  4. “About Us.”
  5. “About Us.”
  6. “Contact Us.”, Chronicle.com, accessed November 7, 2020, https://www.chronicle.com/page/contact-us
  7. “About Us.”
  8. “About Us.”
  9. “About Us.”
  10. “Contact Us.”
  11. “About Us.”
  12. “Contact Us.”
  13. “Contact Us.”
  14. “Contact Us.”
  15. “Contact Us.”
  16. “Contact Us.”
  17. “Contact Us.”
  18. “Contact Us.”
  19. “About Us.”
  20. “About Us.”
  21. “Advertising.”
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Association of College & Research Libraries (ACRL)

Publisher analysis


About the publisher

Name: Association of College & Research Libraries (ACRL)

Websitehttp://acrl.org

Purpose, objective, or mission: From the About page: ACRL is a professional association dedicated to enhancing the ability of academic library and information professionals to serve the information needs of the higher education community and to improve learning, teaching and research.”1 From the ACRL Guidelines & Standards, “ACRL is the source that the higher education community looks to for standards, guidelines and frameworks on academic libraries.”2

Target audience: Academic Libraries and the LIS field practitioners.3

Owner: Association of College & Research Libraries, a division of the American Library Association (ALA).4

Are published books peer reviewed? One subset of ACRL book publishing is their Publications in Librarianship (PIL) program, which is a peer reviewed series of monographic volumes.5

Types of books published: ACRL publishes books under three programs: ACRL general book imprint, Publications in Librarianship (PIL), and College Library Information on Policy and Practice (CLIPP).

Generally the book types is related to LItS Professional Development. This includes monographs of interest to the LIS field and academic libraries that are based on research, ideas, and scholarly thinking. They publish books that offer “practical, prescriptive advice” to help academic libraries worldwide function optimally; showcase “innovative research;” take on contemporary issues; and envision the future of libraries. are research studies, theoretical monographs, or practical tools-based volumes for the practitioner. 6 ACRL publishes monographs for academic librarians so they can advance in career development, effectively manage institutions, and stay tuned on what’s happening in librarianship.7

Medium: Print is their main medium. There are also currently a handful of digital publications available in pdf format, but that is not ACRL’s primary publishing method.8

Topics covered: Information literacy, copyright and scholarly communication, research in academic librarianship, trends in academic libraries, leadership and organizational development, management, collection development, information access, and information literacy.9

Number of titles published per year: ACRL published 14 books during the two year period of 2018-201910

About the publisher’s submission guidelines

Location of submission guidelines: http://www.ala.org/acrl/publications/publishing

Types of submissions accepted: Proposals, completed manuscripts, or dissertations, accompanied by a Publication Proposal Form. See ACRL’s  Call for Book Proposals for specifics on suggested topics for Publications in Librarianship.11

Submission and review process: From the guidelines: “The first step in proposing your book is reaching out to ACRL Content Strategist Erin Nevius at enevius@ala.org to discuss your idea.”12 Then complete a proposal form. ACRL recommends to have an outline ready that shows organization of the proposed book and subjects covered.13 The ACRL Content Strategist will work with you fo clarify or add any additional information, until the proposal review is finalized which can take about 4 weeks. Then it will be submitted to the relevant editorial review board 14

Editorial tone: ACRL asks “that it fits into ACRL’s prescriptive ethos, and will contain how-to tips and strategies that readers can immediately apply to their work.”15

Style guide used: ACRL uses The Chicago Manual of Style, for endnotes and bibliography.16

Conclusion: Evaluation of publisher’s potential for LIS authors

Authors with a proposal for an academic library topic, or a proposal for furthering the professional development of any librarian or information professional would do well to consider ACRL for publication. ACRL is an outstanding ALA division with a large member base,17 and reaches hundreds of libraries. In addition, the editorial staff is able to provide dedicated support and editing assistance to authors to ensure the most professional product possible.18 ACRL publications are promoted through its catalog,19 and at the ALA store,20 meetings and conferences, with articles and promotional notices appearing in C&RL at the time of publication. ACRL is a trusted organization, excellent to consider for publication.

 

Audience analysis


About the publisher’s audience

Size: ACRL has a large audience: Through their marketing program, they send out a press release, make an announcement on social media and newsletters, send about 100 copies to libraries, made available online such as the ALA Store and Amazon; as well as with international distributors, send review copies to journals, and will be featured at ALA/ACRL Conferences.21

In addition, ACRL is the largest division of the ALA, with more than 10,000 members.22

Audience location and language or cultural considerations: National and, on occasion, global. ACRL is based, like ALA, in Chicago, IL.23 American English, leaning towards issues in American academic libraries.

Reader characteristics: The association, as an ALA organization and publisher, is interested in continuing the education and providing professional development for academic librarians and information professionals.24 Academic libraries and scholarly research. Strongly dedicated to providing high quality LIS information.25

Knowledge of LIS subject matter: Strong. Not only is ACRL devoted to academic libraries, but it is part of the ALA.26 Expect editors and eventual readers to be very knowledgeable about LIS topics.

Conclusion: Analysis of reader characteristics and their potential impact on authors

Any publishing group that calls the ALA home is a good place to query your LIS proposal, and ACRL is no exception. The largest division of the ALA,  ACRL currently has a membership of more than 10,000 members, accounting for nearly 20% of the total ALA membership.27 Readers will be keen to hear of new titles from this small, discriminating imprint.

Last updated: November, 2, 2020


References

Show 27 footnotes

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  2. “Standards,” ALA.org, accessed January 28, 2018, http://www.ala.org/acrl/standards
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  5. “ACRL Publications in Librarianship Call for Book Proposals,” ALA.org, accessed October 1, 2020, http://www.ala.org/acrl/publications/booksanddigitalresources/booksmonographs/pil/guidelinespil
  6. “Publications,” ALA.org, accessed October 1, 2020, http://www.ala.org/acrl/publications/publishing
  7. “ACRL Publications Catalog,” ALA.org, accessed October 5, 2020, http://www.ala.org/acrl/publications/booksanddigitalresources/booksmonographs/catalog/publications
  8. “Digital Publications,” ALA.org, accessed January 28, 2018, http://www.ala.org/acrl/publications/booksanddigitalresources/digital
  9. “ACRL Publications Catalog.”
  10. “Annual Report 2018-2019,” ALA.org, accessed October 5, 2020, p.664, https://crln.acrl.org/index.php/crlnews/article/view/24204/32017
  11. “Proposals,” ALA.org, accessed November, 2, 2020, http://www.ala.org/acrl/publications/booksanddigitalresources/booksmonographs/pil/PILproposals
  12. “Publications,” ALA.org, accessed November 2, 2020, http://www.ala.org/acrl/publications/publishing
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  20. “ALA Store,” ALA.org, accessed January 28, 2018, http://www.alastore.ala.org/
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  27. “About.”
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