Wiki Tags Archives: Public libraries

San Francisco Chronicle

By Bethany Baker on April 27, 2011 in

Publication analysis

About the publication

Title: San Francisco Chronicle

ISSN: 1932-8672 (Print) ¹

Website: http://www.sfchronicle.com/

Purpose, objective, or mission: The San Francisco Chronicle is, “…committed to coverage of subjects that are uniquely important to our readers: local issues and those topics with national impact such as economy, politics, technology, ecology, as well as breaking news, crime, education, national and foreign news.”²

Target audience: Readers throughout the Bay Area.³

Publisher: Hearst Communications, Inc.⁴

Peer reviewed? No.

Type: Civilian newspaper.

Medium: Print and online.⁵

Content: Local, state and national news, sports, politics, business, travel, entertainment and food. Online version also includes blogs.⁶

Frequency of publication: Daily in print; updated more frequently online.

About the publication’s submission guidelines

Location of submission guidelines: http://www.sfgate.com/chronicle/submissions/

Types of contributions accepted: The Chronicle accepts Letters to the Editor and Op-Ed pieces.⁷

Submission and review process: Submission is via an online form on the website and the review process depends on the type of submission. Limit on length of articles is: Op-Ed pieces (700 words), Letters to the editor (200 words).⁸ No information is provided as to acceptance rates or method of acceptance.

Editorial tone: Freewheeling. The newspaper, and especially the online edition, takes a tone of local interest that may mirror its audience. The Bay Area community is thought to be more liberal than other parts of the country.

Style guide used: None specified for the type of contributions accepted.

Conclusion: Evaluation of publication’s potential for LIS authors

This publication’s participation in Chronicle in Education,⁹ which provides teacher lessons and information, suggests an active community involvement and would make the Chronicle a possible publication for an LIS-related article.

Chronicle readers pride themselves on being intelligent and well educated and keeping abreast of current events, especially at the local level. Publication in this newspaper offers a unique opportunity for those in the library field to inform and instruct a huge lay audience about issues facing libraries today. The Sunday edition’s Insight section “aims to provide a forum to shake up conventional wisdom and provoke fresh thinking.”¹⁰ This might be an excellent arena for librarians to bring library-related issues to the forefront of the public’s awareness.

Audience analysis

About the publication’s readers

Publication circulation: Print version: daily circulation of 176,721; Sunday circulation of 211,774.¹¹. Online version: 3.4 million unique visitors a month and 14.5 million pageviews a month.¹²

Audience location and language or cultural considerations: San Francisco, California, United States; online features are available worldwide. English.

Reader characteristics: 57$ of the readers have a college degree, with a median household income of $127,036. The median age of readers is 50, and 77% do not have children.¹³ It is likely that the interests of the Chronicle’s readers are local issues, and those affecting middle-class families. Considering the industries of San Francisco and the Bay Area, readers are likely to work in technology and computer jobs, the arts, and tourism. San Francisco is famous for being politically, socially, and economically progressive. Overall, its constituents are antiwar, pro-equal rights (including gay marriage), and San Francisco was one of the first cities in the country to give library cards to individuals experiencing homelessness.

Knowledge of LIS subject matter: The newspaper does not regularly focus on LIS subject matter, but local library issues and concerns might be raised in an editorial piece.

Conclusion: Analysis of reader characteristics and their potential impact on authors

The audience of the San Francisco Chronicle are educators, parents, cab drivers, in the mayor’s office; they are you and me. With this in mind, authors should avoid library jargon (e.g., MARC, CONSER, AACR2) and specialized library science themes. Topics dealing with promoting library services, such as lobbying for the public’s free and open access to information, new reading programs, and issues with banned books, would be appropriate as this newspaper is targeting the general public.

Last updated: September 13, 2020

References

Show 13 footnotes

Sacramento Bee

By Bethany Baker on April 27, 2011 in

Publication analysis

About the publication

Title: Sacramento Bee

ISSN: 0890-5738 (Print)¹

Website: http://sacbee.com

Purpose, objective, or mission: “…to produce a newspaper that serves the needs of its community without becoming subservient to the whims of public opinion or the pressures of the powerful.”²

Target audience: “The Bee’s circulation area covers the Northern Sacramento Valley and surrounding areas: south to Stockton, north to Redding, east to Reno and west to the San Francisco Bay Area.”³

Publisher: The McClatchy Company.⁴

Peer reviewed? No.

Type: Civilian newspaper

Medium: Print and online.⁵

Content: Local, state, and national news, politics, community events calendar, sports, and entertainment.

Frequency of publication: Daily.⁶

About the publication’s submission guidelines

Location of submission guidelines: http://www.sacbee.com/opinion/letters-to-the-editor/submit-letter/article3351588.html

Types of contributions accepted: The Bee accepts letters to the editor (150 words),⁷ opinion columns and personal viewpoints of roughly 600 words.⁸

Submission and review process: Use the separate online forms for submitting a letter or opinion piece, and read the instructions for each.

Editorial tone: None identified.

Style guide used: None mentioned.

Conclusion: Evaluation of publication’s potential for LIS authors

An LIS author who resides in or has personal knowledge of the market served by the publication could write a letter to the editor about a current library funding issue, a longer article on the value of libraries specific to a population within Sacramento, or write in response to a published article in The Bee about the state of library services. There are many possibilities for an LIS author familiar with the market area.

Audience analysis

About the publication’s readers

Publication circulation: 92,733 paid daily, 164,041 paid Sunday, average monthly online audience of 27,608,000.⁹

Audience location and language or cultural considerations: “The Bee’s circulation area covers the Northern Sacramento Valley and surrounding areas: south to Stockton, north to Redding, east to Reno and west to the San Francisco Bay Area.”¹⁰ This is an English language publication serving a racially diverse population.

Reader characteristics: Demographic information is not available, but according to the United States Census, Sacramento County is 62.8% white and 23.6% Hispanic or Latino.¹¹ The publication supports community arts and champions environmental causes.¹²

Knowledge of LIS subject matter: The readers of this publication are the general public and would have limited knowledge of LIS matters and terminology.

Conclusion: Analysis of reader characteristics and their potential impact on authors

Since the readers of The Bee will not be familiar with LIS jargon or library issues, an author needs to keep writing for this publication general and be certain to provide convincing reasons for the reader to care about the library topic of their article.

Last updated: September 14, 2020

References

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Press-Telegram

By Bethany Baker on April 27, 2011 in

Publication analysis

About the publication

Title: Press-Telegram

ISSN: N/A

Website: http://www.presstelegram.com/

Purpose, objective, or mission: The purpose of the Press-Telegram is to provide news and information of interest to local constituents.¹

Target audience: Residents of Long Beach and the surrounding areas.²

Publisher: MediaNews Group, Inc.³

Peer reviewed? No.⁴

Type: Civilian newspaper.⁵

Medium: Print and online.⁶

Content: General information relevant to citizens of the Long Beach and Orange County area. Includes varied content such as: sports, entertainment, business, religion, travel, lifestyles, obituaries, and special sections. This newspaper also includes information at the global, national, state, and local levels.⁷

Frequency of publication: Daily.⁸

About the publication’s submission guidelines

Location of submission guidelines: http://www.presstelegram.com/share-your-news

Types of contributions accepted: Letters to the editor are accepted on all issues of public concern. From their Share Your News section: “Letters must include the writer’s home community and a daytime phone number for confirmation. Please limit submissions to 150 words and send via email (without attachments) to speakout [at] presstelegram.com.”⁹ Guest commentaries of no more than 600 words are also considered for publication. “We look for topical commentary on public policy and social issues that are of general interest to our print and digital readership. We give preference to local, regional and California topics and writers.”¹⁰ “Email your submission to opinion [at] langnews.com with the subject line “Op-ed submission.” Include a sentence or two at the end including your position, city or community of residence, and any background relevant to your expertise in the topic.”¹¹

Editorial tone: Not specified.

Style guide used: None specified.

Conclusion: Evaluation of publication’s potential for LIS authors

This newspaper lends itself to publishing local LIS-related issues. LIS practitioners and students living in the covered area should consider submitting opinion pieces of local library issues. Topics may include: Long Beach library improvement initiative, Long Beach library special events, or a review of past public programming. Library-themed articles or letters may be published in this newspaper; however, they must be focused on local library issues and be free of library jargon in order to reach the public.

Audience analysis

About the publication’s readers

Publication circulation: 15,000 daily; 29,000 Sunday, with 699,000 unique monthly visitors to the website.¹²

Audience location and language or cultural considerations: The Press-Telegram market covers the Greater Long Beach Area including the communities of the Artesia, Bell, Bellflower, Carson, Cerritos, Compton, Cypress, Downey, Hawaiian Gardens, Huntington Park, La Mirada, Lakewood, Long Beach, Los Alamitos, Lynwood, Norwalk, Paramount, Pico Rivera, San Pedro, Santa Fe Springs, Seal Beach, Signal Hill, South Gate, and Wilmington.¹³ Although this is a local newspaper, it does tackle state, national, and global issues. However, these issues tend to be related in some fashion to the local audience. Although this newspaper is written in English, part of its audience is the large Hispanic community residing in the marketed cities. In addition, it includes information relevant to the Cambodian community because Long Beach has the largest Cambodian population in the United States.¹⁴

Reader characteristics: Readers are 51% female and 49% male with a median age of 38 years old. 51% of readers are Hispanic and 59% have a college education. The average household income $98,370. ¹⁵ The Press-Telegram readers likely do not have established opinions about library science subjects because they are not library professionals. This publication, much like the city of Long Beach and the Greater Long Beach Area, is much more progressive in nature due to its culturally diverse demographics.

Knowledge of LIS subject matter: After reviewing various articles in the Press-Telegram, it is clear that they do not specifically tackle library and information science issues, however, they will publicize events and news relevant to the local Long Beach public library or other libraries in the surrounding cities. It is very likely that the layperson will not understand library jargon, so technical terms are discouraged when attempting to publish in this newspaper.

Conclusion: Analysis of reader characteristics and their potential impact on authors

The readers of this publication are culturally diverse and do not share a similar type of job. When writing for this audience it is important to keep in mind that this is a progressive audience who cares about state, national, and global issues.

Last updated: September 14, 2020

References

Show 15 footnotes

Perspectives on History

By Katie Wood on April 25, 2011 in

Publication analysis

About the publication

Title: Perspectives on History

ISSN: 1940-8048¹

Website: http://www.historians.org/perspectives/

Purpose, objective, or mission: Perspectives on History is the newsmagazine of the American Historical Association (AHA); it serves as the, “…principal source for news and information about the discipline of history.”²

Publication Tagline: “Perspectives cultivates the community of historians and promotes our work.” ³

“We strive to be a place for historians across the discipline’s broad spectrum to share their ideas and enthusiasm.” ⁴

Target audience: Members of the AHA; College and university professors, and K–12 teachers of history; historical administrators; editors; museum professionals; publishers; librarians; and students of history. ⁵

Publisher: American Historical Association.⁶

Peer reviewed? No.

Type: Civilian. While some members of the AHA might also be information professionals (and many other members will have a strong understanding of the library profession), most members will not be intimately familiar with the LIS profession.

Medium: Print. Online content is also published under Perspectives Daily.

Content: “We offer articles and commentary on research and archives, teaching, digital projects, new books of note, history in the media, public history and museum exhibitions, and more.” ⁷

Frequency of publication: “Our print edition is published monthly and online during the academic year, with online-only articles in Perspectives Daily updated regularly all year round. A print subscription is available only with AHA membership.” ⁸

About the publication’s submission guidelines

Location of submission guidelines: https://www.historians.org/perspectives/submit

Types of contributions accepted: “We do consider full manuscripts, but we prefer to receive pitches to give us a better understanding of the topic and your viewpoint as an author. Potential writers should familiarize themselves with the sort of articles we publish and the sections in which they fit. If a story is immediately relevant to discussions about current events, please flag it as a possible contribution to Perspectives Daily if you envision it being published quickly.” ⁹

Perspectives on History and Perspectives Daily welcome articles by historians from all kinds of institutions (including but not limited to colleges and universities, K–12 schools, museums, and archives), at all degree levels, and of all professional ranks. They also accept Letters to the editor, In Memoriam essays, and ‘Everything Has a History’ essays. ¹⁰

Submission and review process: “Articles for Perspectives on History should normally be about 1,500 words in length. Perspectives Daily articles are about 800–1,000 words, letters to the editor should be no more than 500 words, In Memoriam essays about 650 words, and Everything Has a History essays about 500 words. ¹¹

“While Perspectives on History does commission articles, it also accepts both completed submissions and proposals. Articles and letters are reviewed by the editorial board, and, in the case of article submissions, the board may make suggestions for revisions.” ¹²

“To ensure that no errors are inadvertently introduced into the text in the copyediting process, the copyedited version of articles accepted for publication may be sent to authors for final approval (when major revisions are suggested). Since both Perspectives on History and Perspectives Daily run on a tight schedule, the editors typically will ask authors to respond within 24 to 48 hours.” ¹³

Editorial tone: The submission guidelines state a preference for a journalistic or conversational style. In general, the articles in Perspectives on History are written with a semi-formal tone. Additionally, authors are asked to limit the number of citations in their articles.¹⁴

Style guide used: “We encourage authors of articles to supply a working title for the essay, although the final determination of headlines, captions, pull quotes, and other forms of “display type” are made by the editors. A brief autobiographical description (25-30 words) should be appended at the end of the article, indicating the author’s institutional affiliation (if any), recent major publications, interests, and so on. Spelling—especially of proper names used in drafts—and all factual information (dates, place names, statistical data, and so on) provided should be verified by the author(s) before submission.” ¹⁵

The Chicago Manual of Style (17th ed.). For copy-editing, the editors also use Webster’s Collegiate Dictionary (11th ed.) and the most recent edition of Merriam–Webster’s Collegiate Dictionary. In general, the editors attempt to make an author’s prose as effective as possible, both in the author’s interest and that of our publications. The editors seek to remove redundancies and errors—if any—in grammar, punctuation, and spelling. Perspectives on History and Perspectives Daily support the use of gender-neutral language in their articles, except when a change in pronoun would lead to a historical inaccuracy.” ¹⁶

Letters to the editor should be guided by the AHA’s Statement on Standards of Professional Conduct. ¹⁷

Conclusion: Evaluation of publication’s potential for LIS authors

The organization and preservation of information are central to the tasks of both the historian and the LIS professional, and so it is not uncommon for their interests to intersect. Many developments in the Information field would be of interest to historians, especially if those developments were presented specifically for that audience. Such a presentation could generate a significant amount of name recognition if received favorably.

While Perspectives on History is not, strictly speaking, a scholarly publication, it does possess enough prestige that an article printed in it would add weight to a tenure or promotion cause. However, this is not a venue for early-career publishing.

Audience analysis

About the publication’s readers

Population circulation: Nearly 15,000.¹⁸

Audience location and language or cultural considerations: AHA members are generally based in the United States, and the magazine is published in English.¹⁹ AHA members will be familiar with many of the same research terminologies that librarians use, but they will be completely unfamiliar with much of the jargon of information science. Similarly, historians have their own jargon, and an author writing for a history publication would do well to familiarize themselves with it.

Reader characteristics: “… AHA brings together historians specializing in every period, geographic region, and topic of history. Through its scholarly and professional activities, the AHA represents the broad diversity of the historical enterprise today. More than 60 percent of the Association’s members are professors of history, with the remaining 40 percent consisting of students, teachers, administrators, and publishers in the field.” ²⁰

Knowledge of LIS subject matter: As historians, the members of the AHA will generally have a strong understanding of research and research tools. However, they will not be familiar with aspects of LIS subjects outside those that apply to their discipline.

Conclusion: Analysis of reader characteristics and their potential impact on authors

The historians who comprise the membership of the AHA are, like most faculty, very busy people. It is essential, when writing for them, to show them — in their own terms — how you can save time or make their research easier. Perspectives on History is primarily a newsletter, even though it does publish some research-based articles. A librarian writing for this publication would do well to simplify the presentation of their research, and focus primarily on the practical application of their results.

Last updated: October 19, 2020

References

Show 20 footnotes

Wired Magazine

By Bethany Baker on April 25, 2011 in

Publication analysis

About the publication

Title: Wired Magazine

ISSN: 1059-1028 (Print)¹

Website: http://www.wired.com/magazine/

Purpose, objective, or mission: Per the website, “Wired is the ultimate authority on the people and ideas changing our world.”² The magazine examines technology and its effect on all aspects of culture, from social and recreational to business and politics.

Target audience: Readers who have an interest in technology and its effect on cultures worldwide.

Publisher: Conde Nast Publications Inc. and Wired Ventures Ltd.³

Peer reviewed? No.

Type: Civilian publication.

Medium: Print and online.

Content: Articles on the intersection of technology and business, culture, politics, science, etc.

Frequency of publication: Monthly.⁴

About the publication’s submission guidelines

Location of submission guidelines: https://www.wired.com/2016/08/how-to-submit-to-wired-opinion/

Types of contributions accepted: Op-eds which are no longer than 1,000 words, and argue a certain point of view.⁵

Submission and review process: Pitches and/or completed pieces should be sent to opinion [at] wired.com. If sending a pitch, clearly state your thesis and why you specifically are writing about it. Include your biographical information; they want to know who you are and why you’re writing. Mark the subject of your email as “Op-Ed Pitch: Sentence Describing Your Opinion.”⁶

Editorial tone: Informal but polished.

Style guide used: None noted.

Conclusion: Evaluation of publication’s potential for LIS authors

Wired is for the writer with fresh, definitive ideas about how the various cultures of our world will respond, influence, and share the future of technology and science. LIS authors who are passionate about innovations in the information field and how these ideas affect people will enjoy writing for this publication. Wired allows LIS authors to release themselves from the rigid boundaries of academic styles and create anecdotes rich with cultural, moral, or institutional conflict within digital technologies. Publishing for this popular magazine will also create contacts beyond the LIS field and expand the breadth of publication opportunities for the LIS writer.

Audience analysis

About the publication’s readers

Publication circulation: Print circulation of over 870,000, with a digital monthly reach of 20 million.⁷

Audience location and language or cultural considerations: The magazine is based in San Francisco, CA, but international subscriptions are available. Although the magazine is in English, international subscriptions are available.⁸ Audience demographic information doesn’t include geographic location.

Reader characteristics: Readership is roughly 70% male, 30% female. Most have graduated from college and are fairly affluent.⁹ Readers are described as “globally-minded thought leaders, innovators, bloggers, and connectors” who are “constantly seeking new ideas.”¹⁰

The assumption that this audience works mainly in tech industries should not be made, as this publication covers a diverse range of subjects that are affected by technology, such as culture, cars, politics, and entertainment.

Knowledge of LIS subject matter: Library terminology or other discipline-specific language will need to be defined for this more general audience. This popular, civilian publication may have many LIS readers who are interested in gaining a new perspective on technology from a civilian viewpoint. However, this would not be an appropriate venue to discuss LIS subject matter in detail. The majority of readers will not be familiar with LIS issues.

Conclusion: Analysis of reader characteristics and their potential impact on authors

This group of readers may be very interested to learn how technology is affecting their possibly preconceived ideas of what the library offers and represents. An interest in librarian issues may be cultivated through the technology issues. Readers might be interested in technological innovations within libraries as well as other issues such as privacy concerns.

Last updated: August 30, 2020

References

Show 10 footnotes

Global Knowledge, Memory and Communication (GKMC)

By Lisa Lowdermilk on April 18, 2011 in

Publication analysis

About the publication

Title: Global Knowledge, Memory and Communication (GKMC) (formerly Library Review). The title change went into effect in January 2018.¹

ISSN: 2514-9342.²

Purpose, objective, or mission: GKMC “publishes contemporary research and practice which explores the way that people and organisations interact in the digital information environment.” It’s “concerned with innovation and developments in digital information, as they relate to global knowledge, communication and world memory. It covers the creation, management, dissemination and use of the full range of information objects.”³

Website: http://www.emeraldgrouppublishing.com/products/journals/journals.htm?id=gkmc

Target audience: Academics, LIS teachers and researchers, all practicing librarians and information professionals, interested library users, and practitioners in related fields.⁴

Publisher: Emerald Group Publishing Limited.⁵

Peer reviewed? Yes.⁶

Type: LIS scholarly.⁷

Medium: Print and online.⁸

Content: “Submissions are welcomed on the following major themes:

Global Knowledge and Communication:

Social interaction, networking, social media and space
Free/open access to information: legal, technical, social and managerial issues
Information and knowledge as agents of and for social, political, cultural and organisational change
Connecting the individual: personalised and meta-services
Sociological and philosophical aspects of information and knowledge, including service provision

World Memory: Text, Sound, Vision and Artefacts:

Information creation, ‘collection’ and curation
Information seeking, discovery and use
Sustainable preservation, including environmental, social, technical and legal issues
Sharing and facilitating individual engagement with archival, cultural and literary heritage: objects and services
Memory institutions and organisations: role and purpose, design, delivery, evaluation and cultural issues
Professional collaboration – consortia, exchange and sharing.”⁹

Frequency of publication: Nine times a year.¹⁰

About the publication’s submission guidelines

Location of submission guidelines: http://www.emeraldgrouppublishing.com/products/journals/author_guidelines.htm?id=gkmc

Types of contributions accepted: Submissions should belong to one of the following categories: research paper, viewpoint, technical paper, conceptual paper, case study, literature review, or general review.¹¹

Submission and review process: The journal welcomes original, unpublished manuscripts (between 6000 and 8000 words) which aren’t currently under review elsewhere. Submissions should be accompanied by a structured abstract which contains four to seven subheadings (maximum of 250 words). (Please see the How to…Write an Abstract guide here for more details.) Additionally, Emerald Publishing Limited partners with Peerwith, an organization which provides editing, translation, and other useful services. Submissions to GKMC are made using ScholarOne Manuscripts. Information on registering and using the ScholarOne Manuscripts is located here. Per the “Author Guidelines,” “Each paper is reviewed by the editor and, if it is judged suitable for this publication, it is then sent to at least one independent referee for double blind peer review.”¹²

Editorial tone: Scholarly, assumes professional industry knowledge of LIS issues.¹³

Style guide used: Harvard style.¹⁴

Conclusion: Evaluation of publication’s potential for LIS authors

Global Knowledge, Memory and Communication is an excellent choice for authors looking to publish with a respected journal addressing global LIS issues. GKMC dates all the way back to 1927,¹⁵ and its recent name change reflects its commitment to memory institutions (e.g., museums, archives, etc.) in addition to libraries.¹⁶ Thus, authors interested in publishing with this journal have a wider range of topics to choose from than they do with traditional LIS journals.

Audience analysis

About the publication’s readers

Publication circulation: Although specific circulation statistics are unavailable, the journal likely enjoys substantial readership (due to its international focus).¹⁷

Audience location and language or cultural considerations: The journal is published in English in the U.K. and has readers and subscribers worldwide.¹⁸ GKMC‘s international scope is exemplified by its first issue published under its new name, with topics such as “The State of Institutional Repositories and Scholarly Communications in Nigeria,” “Utilisation of Subscribed Electronic Resources by Library Users in Mzumbe Library, Tanzania,” etc.¹⁹

Reader characteristics: Readers are likely to value cutting-edge research on information-based topics pertaining to libraries and other information organizations. Additionally, readers will expect articles to be meticulously researched and to clearly document all findings, in keeping with the standard current and past articles have set.²⁰

Knowledge of LIS subject matter: Writers can assume that readers have considerable knowledge of LIS issues and terminology, as well as information terminology in general.²¹

Conclusion: Analysis of reader characteristics and their potential impact on authors

In keeping with the journal’s new name, readers will expect articles on a broad spectrum of information science issues. For instance, a 2018 article entitled “Chinese Female Preference of Cosmetic Products Information Channels” describes Chinese women’s information-seeking behaviors in regards to cosmetics.²² In other words, readers will expect articles to be varied in terms of topic selection but remain grounded in solid LIS theory.

Last updated: March 12, 2018

References

Show 22 footnotes

The Hemet and San Jacinto Chronicle

By Bethany Baker on March 23, 2009 in

Publication analysis

About the publication

Title: The Hemet & San Jacinto Chronicle

ISSN: N/A

Website: https://hsjchronicle.com/

Purpose, objective, or mission: “We strive to always provide you with the latest news, entertainment, world events & videos at your convenience.”¹

Target audience: “The Hemet & San Jacinto Chronicle is the San Jacinto Valley’s local source for news and information.”²

Publisher: As of 2019, The Hemet & San Jacinto Chronicle “newspaper is not connected in any way with the recently defunct The Valley Chronicle or its publisher, Eric Buskirk . . . .”³

The current publisher of The Hemet & San Jacinto Chronicle is Pati Galarza.⁴

Peer reviewed? No.

Type: Civilian.

Medium: Print and online.⁵

Content: The Hemet and San Jacinto Chronicle provides local news, world news, and news on arts and entertainment, politics, and sports. Legal notices are also published in the newspaper.⁶

Frequency of publication: Printed weekly and an online version that is updated daily.⁷

About the publication’s submission guidelines

Location of submission guidelines: https://hsjchronicle.com/contact/

Types of contributions accepted: Letters to the editor, article submissions, and event submissions.

Submission and review process: Submit letters to the editor using the online Letters to the Editor submission form.

Articles can be submitted by emailing editor [at] hsjchronicle.com

Events in the Hemet and San Jacinto area can be submitted to the newspaper using this submission form. Include a detailed description of the event, the date and time of the event, cost, and address of the event. “Due to space limitations, only a portion of the events posted online will be published in our weekly print edition.”⁸

Editorial tone: There are no guidelines listed. The current articles reflect a conversational and informal tone.⁹

Style guide used: A specific style guide was not indicated.

Conclusion: Evaluation of publication’s potential for LIS authors

The Hemet and San Jacinto Chronicle serves the Hemet and San Jacinto communities in California and aims to appeal to those communities. The paper supports local issues and has had a couple of articles about the public library and related events appear over the past year it has been in publication. Any LIS authors in the area wanting to write articles for the paper should have a good reception from the newspaper staff. Letters to the editor and articles should avoid technical library jargon in order to appeal to readers who most likely do not have a grasp on LIS jargon.

Audience analysis

About the publication’s readers

Publication circulation: No information on the circulation of the newspaper could be located.

Audience location and language or cultural considerations: The headquarters for The Hemet and San Jacinto Chronicle is located in Hemet and the paper serves the cities of Hemet and San Jacinto. Although readership may extend outside of these areas, the majority of readers are in the San Jacinto Valley. The Hemet and San Jacinto Chronicle is published in English and is considerate of the diverse cultures within the communities it serves. This is reflected in the variety of articles they publish and events that are covered in the community.¹⁰

Reader characteristics: The Hemet and San Jacinto Chronicle serves individuals in Hemet and San Jacinto. Their level of education, places of employment, and professional interests vary widely. The United States Census estimated Hemet’s 2020 population to be 85,334 with a median household income of $39,179. The population is mostly White (74.9%), female (52.6%), and between the ages of 19 to 64 (45.4%).¹¹

Knowledge of LIS subject matter: This is a lay publication and therefore it does not specialize in library and information science. Readers may be library users and may have knowledge of library service from their own personal experiences. It is unlikely that the majority of readers will have knowledge of LIS subject matter therefore, LIS jargon should be avoided.

Conclusion: Analysis of reader characteristics and their potential impact on authors

The majority of the readers are high school graduates with some college and few have graduate degrees.¹² Authors must be aware that The Hemet and San Jacinto Valley Chronicle’s purpose is a focus on the local community. There is an excellent chance of being published if the articles submitted are relevant to local news or events in the San Jacinto Valley.

The community this paper serves is somewhat diverse and has readers that represent a range of different cultures, ages, and varying educational backgrounds. Authors that are interested in submitting articles may want to write articles that inform potential patrons about library services and programs directed to underserved populations. Other possibilities are articles that highlight Friends of the Library events to publicize the need for volunteers or additional funds.

Last updated: October 3, 2020

References

Show 12 footnotes

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