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EContent

 

Publication analysis


About the publication

Title: EContent

ISSN: 1525-25311

Website: http://www.econtentmag.com/

Purpose, objective, or mission: From their site, “By covering the latest tools, strategies, and thought-leaders in the digital content ecosystem, EContent magazine and EContentmag.com keep professionals ahead of the curve in order to maximize their investment in digital content strategies while building sustainable, profitable business models.”2

Target audience: Per their site, “decision-makers in the media, publishing, technology, and mobile sectors.”3

Publisher: Information Today, Inc.4

Peer reviewed? No.5

Type: LIS trade magazine.6

Medium: Print and online.7

Content: EContent delivers essential research, reporting, news, and analysis of content related issues. According to the “Writing for EContent” guidelines, “Each issue of EContent offers: news and analysis of what’s happening in the content industry, feature articles covering the latest trends and issues, and regular columns and departments written by industry experts.”8

Frequency of publication: 6 times a year.9

About the publication’s submission guidelines

Location of submission guidelines: http://www.econtentmag.com/About_Us (See Writing for EContent for Author Guidelines download)10

Types of contributions accepted: Articles are accepted in the following categories: current news stories; reviews of new products; and features (narratives, art, or company profiles). See “Content” entry above for general types of articles that appear in each issue. The Editorial calendar, outlining the focus for each issue, is located in the publication’s media kit.11

Submission and review process: Authors must first send a brief query, links to samples of your work, and a brief bio to the editor. “When submitting, be sure to include particular areas of interest and expertise. If you have a specific idea for an article, submit the idea accompanied by a brief outline of the topics you expect to cover. Unacceptable unsolicited manuscripts will not be returned.”12 Check submissions thoroughly for grammatical and spelling errors. Supporting materials are required for all sources mentioned.13

Editorial tone: Editors expect authors to deliver a well written, thoroughly researched, factually correct, and on-time manuscript. Features are nonacademic in tone and must be written in a narrative style, with a beginning, middle, and an end. New product reviews should be written for a lay audience, not strictly for information professionals, as many business leaders use the magazine for exposure to new products in digital content management.14

Style guide used: No style guide is mentioned, but specific style guidelines are provided in Author Guidelines.15

Conclusion: Evaluation of publication’s potential for LIS authors

EContent provides numerous opportunities for authors to publish on a variety of topics related to managing digital content. To the author’s benefit, editorial calendars are posted with specific topics to be featured in upcoming articles, along with deadlines for submission. This allows authors to either find the correct issue for a topic they are writing, or write an original article according to the publication’s editorial needs. Within each topic, the editors are looking for current news stories, new product reviews, and features that give narratives, showcase art, or profile a company.16

 

Audience analysis


About the publication’s readers

Purpose circulation: Per their media kit, they have more than 27,000 readers. 17

Audience location and language or cultural considerations: United States.18 Readers are primarily located in the United States, therefore American colloquialisms can be used. Culturally, EContent readers are very technologically savvy, so a high level of exposure to this aspect of American culture can be assumed.19

Reader characteristics: The most important thing to remember about EContent readers is that they are not IT professionals. Most readers hold executive-level positions, so a larger amount of responsibility can be assumed as far as decisions regarding content management solutions. According to the Author Guidelines, readers are “executives and professionals involved in content creation, acquisition, organization, and distribution in B2B or B2C environments or within their own organizations.” A survey of EContent readers revealed that they work in over 20 different industries, from the entertainment industry to the military, so avoid information or jargon specific to a certain industry. What is important to remember about EContent readers is their similarities: they are all in a position to make decisions over an organization’s digital content management systems. Readers are all familiar with the technical terms and jargon related to digital content and asset management, so in this area authors can use common terminology, yet remember not to provide overly technical information. EContent does convey a progressive stance in the sense that it tries to review the latest products and provide advice on cutting-edge resources for professionals in the position to making decisions regarding content management.20

Knowledge of LIS subject matter: In a limited sense, EContent readers are familiar with one aspect of library and information science, content management. Their media kit notes, “EContent readers are executives and managers who direct the digital content strategies for their organizations. Subscribers include content executives, content managers, content creators, publishers, content marketers, and anyone who deals with digital content in order to further business objectives. They’re buyers of content and technology solutions and have the power to make purchasing decisions.”21 While this description easily includes information professionals, it also include many other professionals not familiar with LIS jargon or issues.

Conclusion: Analysis of reader characteristics and their potential impact on authors

Readers of EContent are very diverse. What brings them together is their shared influence over digital content strategies, whether for a business or an information center. It is important to remember that although content management is a technical field, this publication is not geared toward IT professionals, but rather toward executives who make decisions regarding content management systems. The purpose of this publication is to offer resources and advice aimed at successful content management, and to provide information on products in order to help readers make informed decisions. EContent‘s readers do not want to know how digital content management products work, they want to know which ones are best for their needs, and how to best use them.22

Last updated: June 11, 2019


References

Show 22 footnotes

  1. ProQuest, “EContent,” Ulrichsweb Global Serials Directory, accessed June 11, 2019, http://ulrichsweb.serialssolutions.com.libaccess.sjlibrary.org/title/1521727384219/91047
  2. Information Today Inc., “About EContent,” EContent, accessed June 11, 2019, http://www.econtentmag.com/About_Us
  3. Information Today Inc., “Advertising,” EContent, accessed June 11, 2019, http://www.econtentmag.com/Advertising
  4. ProQuest, Ulrichsweb Global Serials Directory.
  5. ProQuest, Ulrichsweb Global Serials Directory.
  6. ProQuest, Ulrichsweb Global Serials Directory.
  7. ProQuest, Ulrichsweb Global Serials Directory.
  8. Information Today Inc., “About EContent.”
  9. ProQuest, Ulrichsweb Global Serials Directory.
  10. Information Today Inc., “About EContent.”
  11. Information Today Inc., “About EContent.”
  12. Information Today Inc.,  About EContent.
  13. Information Today Inc., “About EContent.”
  14. Information Today Inc., “About EContent.”
  15. Information Today Inc., “About EContent.”
  16. Information Today Inc., “About EContent.”
  17. Information Today Inc., “’19 Media Kit,” EContent, accessed June 11, 2019, http://www.econtentmag.com/downloads/mediakits/2019/EC2019-MediaKit.pdf
  18. ProQuest, Ulrichsweb Global Serials Directory.
  19. Information Today Inc., “About EContent.”
  20. Information Today Inc., “About EContent.”
  21. Information Today Inc., “’19 Media Kit.”
  22. Information Today Inc., “Advertising.”
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Teacher Librarian

 

Publication analysis


About the publication

Title: Teacher Librarian: The Journal for School Library Professionals

ISSN: 1481-1782

Website: http://www.teacherlibrarian.com/

Purpose, objective, or mission: Teacher Librarian “is one of the leading journals designed specifically for librarians working with K-12 students” as well as classroom teachers and administrators. “The name Teacher Librarian reflects the journal’s focus on the essential role of the school librarian, or ‘teacher-librarian,’ as educator, a partner and collaborator with classroom teachers, school administrators, and others.”1

Target audience: Librarians and other information professionals, classroom teachers, and administrators working in K-12 schools.2

Publisher: E L Kurdyla Publishing.3

Peer reviewed? Yes, as appropriate to the article.4

Type: LIS scholarly journal.

Medium: Print and online.5

Content: Teacher Librarian publishes several major articles in each issue which deal with major topics of current interest as well as articles addressing the very foundation of teacher-librarianship.”6 Articles address a broad spectrum of topics, including Future Ready Libraries, inquiry, equity, leadership, open educational resources, cultural responsiveness, project-based learning, advocacy, digital citizenship, STEM and STEAM, and school library design.7 Regular sections include app and website reviews; advocacy; technology and PC issues; education and library product reviews; library resources management; reviews of new books, videos, and software for children and young adults; and Internet resources.8

Frequency of publication: Five times per year: February, April, June, October, and December.9

About the publication’s submission guidelines

Location of submission guidelines: Author Guidelines.

Types of contributions accepted: Teacher Librarian accepts articles on a broad range of topics; among the most popular are “learning commons, digital and multiple literacies, reading, professional collaboration, professional development, teaching and curriculum ideas, and makerspaces” in the context of the K-12 school library. Authors may submit proposals for articles to the editors.10 The journal accepts manuscripts that are based on research, personal experience, and practice; the column Tips & Tactics features “information that can be easily transferred to practice on a daily basis.”11

Submission and review process: Submit manuscripts as an email attachment, preferably in Word, to the editors. As appropriate, proposed articles are blind reviewed “by at least two members of the Teacher Librarian peer review board, all of whom are either scholars or recognized professionals.” The editors make the final decisions on manuscripts and reserve the right “to edit for brevity, clarity and consistency of style.”12

Editorial tone: The tone of the articles ranges from scholarly, but not overly formal, to casual and informative, depending on the article type.

Style guide used: Publication Manual of the American Psychological Association.13

Conclusion: Evaluation of publication’s potential for LIS authors

This is an especially good journal for LIS students interested in K-12 school librarianship and the current topics that affect the field. The journal publishes both research- and practice-based articles, under a wide range of topics that are of interest to those working in the schools, so LIS writers have a choice on the type of articles they would like to submit, as long as the guidelines are followed. Potential writers can also submit proposals to the editors to make sure the topic falls within the journal’s scope.

Audience analysis


About the publication’s readers

Publication circulation: Teacher Librarian has about 2,750 subscribers.14

Audience location and language or cultural considerations: The readers of Teacher Librarian are mostly located in the United States and Canada, and the journal focuses on North American school libraries, although many of the issues discussed can apply to school libraries in other regions. The advisory board is made up of professionals from a range of school types from the United States, Canada, and Australia.15 Authors should not have any problems using cultural references or jargon common in schools, although regional terms and usages may need explanation.

Reader characteristics: This journal is designed specifically for library professionals, school administrators, and classroom teachers working with children and young adults in the K-12 schools. Readers expect both research-based articles and articles that have clear guidelines for immediate, practical implementation in school libraries. Readers also expect helpful reviews on new materials and articles that explore up-and-coming trends in the field of school librarianship. Teacher Librarian does not look like a “typical” scholarly journal in that it is colorful and features photos and graphics.

Readers’ knowledge of LIS subject matter: The readers of this journal range from librarians with MLIS degrees, to library professionals without a master’s, to school administrators and classroom teachers.16 Some readers may be less familiar with library jargon, and so explanations may be warranted. Most readers will be familiar with the terminology and concepts of K-12 education.

Conclusion: Analysis of reader characteristics and their potential impact on authors

Readers of Teacher Librarian are library professionals who are working with K-12 students. These professionals are looking for articles that present strategies to better manage library resources for students, or articles that review education- and library-related materials. The readers need to be kept up to date on the latest happenings in information technology, as well as resources that can be found on the Internet. Collection development is a large part of the duties of the teacher librarian, so reliable reviews of new books and other media is of great interest. Articles on collaboration, leadership, advocacy, management, or any aspect of information technology in the K-12 schools would also appeal to this group.

Last updated: March 19, 2018


References

Show 16 footnotes

  1. “About,” teacherlibrarian.com, accessed March 19, 2018, http://teacherlibrarian.com/about-2/.
  2. “About.”
  3. Frontpiece, Teacher Librarian 45, no. 3 (February 2018): 6.
  4. “Author Guidelines,” teacherlibrarian.com, accessed March 19, 2018, http://teacherlibrarian.com/submissions/author-guidelines/.
  5. “Subscribe,” teacherlibrarian.com, accessed March 19, 2018, http://teacherlibrarian.com/subscribe/.
  6. “About.”
  7. “2018 Media Kit,” teacherlibrarian.com, accessed March 19, 2018, http://teacherlibrarian.com/wp-content/uploads/2017/11/TELI2018-mediakit_web.pdf.
  8. “About.”
  9. “Subscribe.”
  10. “Submissions,” teacherlibrarian.com, accessed March 19, 2018, http://teacherlibrarian.com/submissions/.
  11. “Author Guidelines.”
  12. “Author Guidelines.”
  13. “Author Guidelines.”
  14.  “2018 Media Kit.”
  15. “Advisory Board,” teacherlibrarian.com, accessed March 19, 2018, http://teacherlibrarian.com/about-2/advisory-board/.
  16. “About.”
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Journal of Information Literacy (JIL)

 

Publication analysis


About the publication

Title: Journal of Information Literacy (JIL)

ISSN: 1750-59681

Website: https://ojs.lboro.ac.uk/JIL/

Purpose, objective, or mission: The Journal of Information Literacy (JIL) is the professional journal of the CILIP Information Literacy Group. The journal “publishes innovative and challenging research articles and project reports which push the boundaries of information literacy thinking in theory, practice and method, and which aim to develop deep and critical understandings of the role, contribution and impact of information literacies in everyday contexts, education and the workplace.”2

Target audience: The target audience includes members of the UK-based CILIP Information Literacy Group and LIS professionals, scholars, students, and teachers, and those working in any field related to information literacy instruction and scholarship.

Publisher: JIL is published by the CILIP Information Literacy Group and hosted by Loughborough University Library.3

Peer reviewed? Yes, double-blind peer review.4

Type: LIS scholarly journal.

Medium: Online, open access.

Content: JIL “aims to investigate information literacy in all its forms to address the interests of diverse IL communities of practice.”5 Regular sections include Peer-Reviewed Articles, Articles from LILAC (Librarians’ Information Literacy Annual Conference), Book Reviews, Conference Updates, Project Reports, and Students’ View of IL.6

Frequency of publication: Twice a year.7

About the publication’s submission guidelines

Location of submission guidelines: Submissions.

Types of contributions accepted: JIL accepts research articles that are “informed and evidence based, designed around an arguable research question, contextualised with reference to previous and current advances in IL thinking, [and] methodologically robust with a demonstrable research design.8 For the Students’ View of IL section, submissions should be “papers drawn from research (theoretical or applied) undertaken by students as part of a postgraduate course in LIS or other cognate disciplines, such as education or media.”9 Authors may also submit reviews of books, media, websites, and software relevant to information literacy practices; conference updates; and project reports “related to information, digital and learning literacies.10

Submission and review process: JIL‘s Submission page includes a section titled The Route to Publication that provides a helpful overview of the submission, review, and acceptance process. Authors need to format manuscripts according to the journal’s article template and verify that manuscripts conform to each item on the Submission Preparation Checklist. After manuscripts are submitted online, they are peer reviewed with comments on suitability and suggestions for revision; authors receive feedback and may resubmit for review if substantial changes are made.11

Editorial tone: The tone is scholarly, and writers should use UK spelling. The journal’s Submission page provides helpful guidelines and templates for expected style, structure, and argument.12

Style guide used: Publication Manual of the American Psychological Association (APA).13 

Conclusion: Evaluation of publication’s potential for LIS authors

JIL “publishes articles from both established and new authors” in the field of information literacy. Furthermore, JIL “welcomes contributions that push the boundaries of IL beyond the educational setting and examine this phenomenon as a continuum between those involved in its development and delivery and those benefiting from its provision.”14 This journal is a good fit for LIS authors who conduct original research and novel scholarship in any area of information literacy. LIS graduate students and recent graduates have a great opportunity to publish in the journal’s Students’ View of IL section. JIL accepts 44% of articles submitted for publication.15

 

Audience analysis


About the publication’s readers

Publication circulation: Data not available.

Audience location and language or cultural considerations: JIL is published by CILIP Information Literacy Group, which “works across the UK and represents a UK workforce of 87,000 information professionals working across the private, public and third sectors to unlock the value of information.”16 Authors should keep in mind that readers are information professionals throughout the UK, but as an open-access journal for a large organization, it can have an international reach.

Reader characteristics: Readers are information professionals throughout the UK. CILIP explains that information professional “is an umbrella term for librarians, information managers, knowledge managers and data professionals.”17

Knowledge of LIS subject matter: Readers have a solid and practical understanding of LIS subject matter.

Conclusion: Analysis of reader characteristics and their potential impact on authors

Based on membership in CILIP, readers are UK information professionals in a wide range of libraries and institutions. Members are interested in staying up-to-date on the most current developments in information literacy and in advancing scholarship of and practice in the field. Authors should keep in mind the journal’s focus on innovative research, scholarship, and practice in the field of information literacy.

Last updated: April 10, 2018


References

Show 17 footnotes

  1.  Journal of Information Literacy, Ulrichsweb Global Serials Directory, accessed April 15, 2018, http://ulrichsweb.serialssolutions.com.libaccess.sjlibrary.org/title/1523821255563/626763
  2. Homepage, Journal of Information Literacy, accessed April 10, 2018, https://ojs.lboro.ac.uk/JIL/.
  3. “About the Journal,” Journal of Information Literacy, accessed April 10, 2018, https://ojs.lboro.ac.uk/JIL/about.
  4. “Submissions,” Journal of Information Literacy, accessed April 10, 2018, https://ojs.lboro.ac.uk/JIL/about/submissions.
  5. “About the journal.”
  6. “Submissions.”
  7. “About the Journal.”
  8. “Submissions.”
  9. “Submissions.”
  10. “Submissions.”
  11. “Submissions.”
  12. “Submissions.”
  13. “Submissions.”
  14. “About the Journal.”
  15. “About the Journal.”
  16. “Who We Represent,” cilip.org.uk, accessed April 10, 2018, http://www.cilip.org.uk/page/who_we_represent.
  17. “Who We Represent.”
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Notes: The Quarterly Journal of the Music Library Association

 

Publication analysis


About the publication

Title: Notes: The Quarterly Journal of the Music Library Association

ISSN: 0027-4380

Website: http://www.musiclibraryassoc.org/page/Notes

Purpose, objective, or mission: Notes is the journal of the Music Library Association. Since 1934, the journal has offered “its readers interesting, informative, and well-written articles in the areas of music librarianship, music bibliography and discography, the music trade, and on certain aspects of music history.”1

Target audience: Notes is the journal of the Music Library Association, whose members are “librarians, musicians, scholars, educators, and members of the book and music trades.”2 Members of the Music Library Association receive the journal in print and can access it online.

Publisher: Music Library Association, Middleton, Wisconsin.

Peer reviewed? Yes, double-blind peer review.3

Type: LIS scholarly journal.

Medium: Print and online.

Content: Notes issue typically contains an editorial section; general articles on music and music librarianship; reviews of books, scores, periodicals, and new media; and newly cataloged books and recently issued music scores.4 Articles and reviews published in Notes are international in scope.

Frequency of publication: Quarterly.

About the publication’s submission guidelines

Location of submission guidelines: Information for Contributors.

Types of contributions accepted: “Notes welcomes submissions of interesting, informative, and well-written articles on music librarianship, music bibliography, the music trade, and discography, and on certain aspects of music history.”5 The editor welcomes preliminary ideas and manuscript proposals.6 Unsolicited reviews are not accepted, but those who would like to become reviewers “are invited to send a curriculum vitae and a statement delineating their special areas of interest and competence to the appropriate editors.”7

Submission and review process: Articles should be submitted as an email attachment to the editor, Deborah Campana (deborah.campana@oberlin.edu). Manuscripts are first read by the editor for “general suitability” and then are subjected to a double-blind peer-review process. Once a submission is accepted, the author is informed of the conditions governing that acceptance.8

Editorial tone: Scholarly.

Style guide used: The Chicago Manual of Style (17th edition).9 Journal-specific style requirements are delineated in the “Notes Style Sheet,” which is helpful, extensive, and “in continuous revision.” Furthermore, authors should consult the “Information for Contributors” in the most recent issue of Notes.10

Conclusion: Evaluation of publication’s potential for LIS authors

As the quarterly journal of the Music Library Association, Notes clearly belongs to the library and information science literature. Music librarianship, however, is still largely the domain of librarians who are also scholars in the field of musicology–they have advanced degrees, teach, and publish in both disciplines. As such, publishing in Notes is only an option for LIS authors with a great deal of expertise in both librarianship and some area of musicology, such as music history, music theory, or the music trade. Being published in Notes would be a huge boost to the career of any LIS author, and it would be sure to impress almost any tenure committee.

 

Audience analysis


About the publication’s readers

Publication circulation: Each quarter, 1,150 print issues are mailed.11

Audience location and language or cultural considerations: Notes is the quarterly journal of the Music Library Association, which is the U.S. branch of the International Association of Music Libraries, Archives, and Documentation Centres; as such, the journal reaches an international audience. Based on the Music Library Association membership, the audience includes “librarians, musicians, scholars, educators, and members of the book and music trades.”12 The journal is published in English.

Reader characteristics: Readers are professional music librarians and archivists, as well as LIS professionals with an interest in music, from around the world. Further, the readership of Notes likely includes scholars and students in music, musicology, and related fields from outside the LIS professions.

Knowledge of LIS subject matter: Readers of this journal will have a professional knowledge of LIS, especially in terms of music librarianship and archival work.

Conclusion: Analysis of reader characteristics and their potential impact on authors

Notes readers are a very educated group of people who typically have advanced degrees in both library science and musicology. It’s reasonable to assume that they expect a comparable expertise from the publication’s authors, so Notes is probably a venue that should be left for authors with that kind of background. Writers who do publish in Notes can assume that their readers are familiar with the terminology of both the music/musicology and LIS fields.

Last updated: February 14, 2018


References

Show 12 footnotes

  1.  Notes, Music Library Association, accessed February 14, 2018, http://www.musiclibraryassoc.org/page/Notes.
  2. “About MLA,” Music Library Association, accessed February 14, 2018, http://www.musiclibraryassoc.org/?page=AboutMLA.
  3. “Information for Contributors,” Music Library Association, accessed February 14, 2018, http://www.musiclibraryassoc.org/?page=Notescontributors.
  4. “Where to Send Materials for Review,” Music Library Association, accessed February 14, 2018, http://www.musiclibraryassoc.org/page/Notesmaterials.
  5. “Information for Contributors.”
  6. “Call for Proposals,” Music Library Association, accessed February 14, 2018, http://www.musiclibraryassoc.org/page/Notesproposals.
  7. “Information for Contributors.”
  8. “Information for Contributors.”
  9. “Information for  Contributors.”
  10. Notes Style Sheet,” Music Library Association, accessed February 14, 2018, http://www.musiclibraryassoc.org/mpage/notes_style.
  11. “Advertise with Us,” Music Library Association, accessed February 14, 2018, https://www.musiclibraryassoc.org/?page=advertisers.
  12. “Welcome,” Music Library Association, accessed February 14, 2018, http://www.musiclibraryassoc.org/.
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College & Undergraduate Libraries

Publication analysis


About the publication

Title: College & Undergraduate Libraries

ISSN: 1069-1316 (Print) and 1545-2530 (Online)1

Website: http://www.tandfonline.com/toc/wcul20/current#.VZ_L_elRGxs

Purpose, objective, or mission: “College & Undergraduate Libraries supports the continuous learning of academic library staff to become more effective professionals as they discover how to provide and assess outstanding, creative, and innovative services, resources, and facilities.”2

Target audience: Academic library staff3

Publisher: Routledge/Taylor and Francis Group4

Peer reviewed? Yes5

Type: This is a hybrid scholarly journal and professional and trade publication. It is a scholarly publication because of its commitment to peer-reviewed research articles.6 It can also be considered a professional publication as it provides “practical, step-by-step articles on subjects such as understanding statistics and purchasing and maintaining microcomputers, as well as columns on stretching library dollars.”7

Medium: Print and online8

Content: College & Undergraduate Libraries features “research-based articles, case studies, reports of best practices, occasional literature or product reviews, and columns or special issues devoted to current topics.”9

Frequency of publication: Quarterly10

About the publication’s submission guidelines

Location of submission guidelines: http://www.tandfonline.com/action/authorSubmission?journalCode=wcul20&page=instructions#.VaAiHelRGxs

Types of contributions accepted: Per the website, the journal accepts “research-based articles, case studies, reports of best practices, occasional literature or product reviews, and columns.”11 The journal specializes in “articles by faculty, librarians, paraprofessionals, library staff, and students (that) provide practical information and creative solutions to common problems.” Recent areas of interest include collection management, preservation and conservation of library materials, trends in library support for undergraduate courses, standards and assessment, preparing for accreditation, archive management without an archivist, staff development on a limited budget, and marketing the college library.12

Submission and review process: College & Undergraduate Libraries receives all manuscript submissions electronically via its ScholarOne Manuscripts site .13

Per the publication website, “Full length articles in College & Undergraduate Libraries are subject to anonymous double-blind review. Column-type submissions are reviewed by the editor, and in some cases, are subject to anonymous double blind review.”14

Editorial tone: Academic15, yet per the submissions guidelines, a “highly readable” writing style is sought.16

Style guide used: The Chicago Manual of Style, latest edition17

Conclusion: Evaluation of publication’s potential for LIS authors

College & Undergraduate Libraries “supports the continuous learning of academic library staff to become more effective professionals as they discover how to provide and assess outstanding, creative, and innovative services, resources, and facilities.”18 Newer, as well as more seasoned LIS authors will find opportunities for publication with this journal. It may be assumed that the work of authors working in in university and undergraduate library environments would be of especial interest to the editors of College and Undergraduate Libraries.

College & Undergraduate Libraries is abstracted/indexed in: De Gruyter Saur; IBZ; EBSCOhost; Academic Search Complete; H.W. Wilson; Education Research Complete; INSPEC; Library & Information Science Source; MasterFILE Complete; MLA International Bibliography; TOC Premier; Elsevier BV; Scopus; Gale; John Wiley & Sons, Inc.; OCLC; ArticleFirst Ovid; ProQuest; Aerospace Database; Civil Engineering Abstracts; Engineering Research Database; Materials Business File; LISA: Library & Information Science Abstracts; METADEX; MLA International Bibliography; PAIS International; and VINITI RAN.19

 

Audience analysis


About the publication’s readers

Publication circulation: Circulation statistics are not available.

Audience location and language or cultural considerations: This journal is written in English,20 primarily by American authors for an audience of “librarians at two- and four-year colleges and university undergraduate libraries.”21

Reader characteristics: As this publication targets LIS practitioners at two- to four-year colleges and undergraduate libraries, the backgrounds and cultural experiences of the audience will be as diverse as the institutions they represent. According to the American Association of Community Colleges, “Community colleges are the gateway to postsecondary education for many minority, low income, and first-generation postsecondary education students. Since 1985, more than half of all community college students have been women. In addition, the majority of Black and Hispanic undergraduate students in this country study at these colleges.”22 Because of this diversity in their workplace, the readers of this publication will likely be committed to accessibility of information and services.

Knowledge of LIS subject matter: Readers of College & Undergraduate Libraries will represent all areas of Library and Information Science, including “faculty, librarians, paraprofessionals, library staff, and students”23 Therefore, there will be different levels of knowledge of LIS topics depending on level of education and workplace roles. Potential authors should avoid overly technical language, and strive for a “highly readable (writing) style”24

Conclusion: Analysis of reader characteristics and their potential impact on authors

According to ResearchGate, “this unique journal provides busy college librarians, already saddled with an array of responsibilities, with practical, step-by-step articles on subjects such as understanding statistics and purchasing and maintaining microcomputers, as well as columns on stretching library dollars.”25

The readers of this journal serve a variety of patrons, including “the students who attend to upgrade their skills for a particular job, students who are pursuing an associate degree to transfer to a 4-year institution, and students who attend to pursue a hobby (such as learning a language). The educational outcomes of community college students reflect this diversity.”26

Authors writing for this publication must take this diversity into consideration.

Last updated: April 1, 2017


References

Show 26 footnotes

  1.  College & Undergraduate Libraries, Ulrichsweb Global Serials Directory, accessed April 11, 2018, http://ulrichsweb.serialssolutions.com.libaccess.sjlibrary.org/search/773306169
  2. “Aims and Scope,” Taylor and Francis Group, accessed April 1, 2017, http://www.tandfonline.com/action/journalInformation?show=aimsScope&journalCode=wcul20#.VaAGKelRGxs
  3. “Aims and Scope,” Taylor and Francis Group, accessed April 1, 2017, http://www.tandfonline.com/action/journalInformation?show=aimsScope&journalCode=wcul20#.VaAGKelRGxs
  4. College and Undergraduate Libraries, Ulrichsweb Global Serials Directory, accessed April 1, 2017 http://ulrichsweb.serialssolutions.com.libaccess.sjlibrary.org/title/1436550662842/484751
  5. College and Undergraduate Libraries, Ulrichsweb Global Serials Directory, accessed April 1, 2017 http://ulrichsweb.serialssolutions.com.libaccess.sjlibrary.org/title/1436550662842/484751
  6. College and Undergraduate Libraries, Ulrichsweb Global Serials Directory, accessed April 1, 2017 http://ulrichsweb.serialssolutions.com.libaccess.sjlibrary.org/title/1436550662842/484751
  7. College and Undergraduate Libraries, ResearchGate, accessed April 1, 2017 http://www.researchgate.net/journal/1069-1316_College_Undergraduate_Libraries
  8.  “Subscribe,” Taylor and Francis Group, accessed April 1, 2017, http://www.tandfonline.com/pricing/journal/wcul20
  9. “Aims and Scope,” Taylor and Francis Group, accessed April 1, 2017, http://www.tandfonline.com/action/journalInformation?show=aimsScope&journalCode=wcul20#.VaAGKelRGxs
  10. College and Undergraduate Libraries, Ulrichsweb Global Serials Directory, accessed April 1, 2017 http://ulrichsweb.serialssolutions.com.libaccess.sjlibrary.org/title/1436550662842/484751
  11. “Aims and Scope,” Taylor and Francis Group, accessed April 1, 2017, http://www.tandfonline.com/action/journalInformation?show=aimsScope&journalCode=wcul20#.VaAGKelRGxs
  12. College and Undergraduate Libraries, ResearchGate, accessed April 1, 2017, http://www.researchgate.net/journal/1069-1316_College_Undergraduate_Libraries
  13. “Instructions for Authors,” Taylor and Francis Group, accessed April 1, 2017, http://www.tandfonline.com/action/authorSubmission?journalCode=wcul20&page=instructions#.VaAku-lRGxs
  14. “Aims and Scope,” Taylor and Francis Group, accessed April 1, 2017, http://www.tandfonline.com/action/journalInformation?show=aimsScope&journalCode=wcul20#.VaAGKelRGxs
  15. College and Undergraduate Libraries, Ulrichsweb Global Serials Directory, accessed April 1, 2017, http://ulrichsweb.serialssolutions.com.libaccess.sjlibrary.org/title/1436550662842/484751
  16. “Instructions for Authors,” Taylor and Francis Group, accessed April 1, 2017, http://www.tandfonline.com/action/authorSubmission?journalCode=wcul20&page=instructions#.VaAku-lRGxs
  17. “Instructions for Authors,” Taylor and Francis Group, accessed April 1, 2017, http://www.tandfonline.com/action/authorSubmission?journalCode=wcul20&page=instructions#.VaAku-lRGxs
  18. “Aims and Scope,” Taylor and Francis Group, accessed April 1, 2017, http://www.tandfonline.com/action/journalInformation?show=aimsScope&journalCode=wcul20#.VaAGKelRGxs
  19. “Abstracting and Indexing,” Taylor and Francis Group, accessed April 1, 2017, http://www.tandfonline.com/action/journalInformation?show=abstractingIndexing&journalCode=wcul20#.VaBICelRGxs
  20. College and Undergraduate Libraries, Ulrichsweb Global Serials Directory, accessed April 1, 2017, http://ulrichsweb.serialssolutions.com.libaccess.sjlibrary.org/title/1436550662842/484751
  21. College and Undergraduate Libraries, ResearchGate, accessed April 1, 2017, http://www.researchgate.net/journal/1069-1316_College_Undergraduate_Libraries
  22. “Students at Community Colleges,” American Association of Community Colleges, accessed April 1, 2017, http://www.aacc.nche.edu/AboutCC/Trends/Pages/studentsatcommunitycolleges.aspx
  23. College and Undergraduate Libraries, ResearchGate, accessed April 1, 2017 http://www.researchgate.net/journal/1069-1316_College_Undergraduate_Libraries
  24. “Instructions for Authors,” Taylor and Francis Group, accessed April 1, 2017, http://www.tandfonline.com/action/authorSubmission?journalCode=wcul20&page=instructions#.VaAku-lRGxs
  25. College and Undergraduate Libraries, ResearchGate, accessed April 1, 2017, http://www.researchgate.net/journal/1069-1316_College_Undergraduate_Libraries
  26. “Students at Community Colleges,” American Association of Community Colleges, accessed April 1, 2017,  http://www.aacc.nche.edu/AboutCC/Trends/Pages/studentsatcommunitycolleges.aspx
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The Active Librarian

 

Publication analysis


About the publication

TitleThe Active Librarian

ISSN: 2379-95281

Website: http://www.activelibrarians.com

Purpose, objective, or mission: The Active Librarian (TAL) is devoted to publishing repeatable and data-driven initiatives in order to improve the services of public librarianship.2 TAL aims to become a centralized “repository of best practices among public librarians for developing new services and enhancing existing ones.”3 Its goal is to enhance the profession by publishing needed program analysis and assessment.”4

Target audience: LIS professionals working in public libraries.5

Publisher: Michael J. Carlozzi.6

Peer reviewed? Yes.7

Type: LIS professional news.8

Medium: Online.

Content: The publication reports on specific initiatives, services, programs, and protocols. Articles should provide concrete details about projects and programs so that other public libraries can use the information to develop, implement, or enhance their own services.9

Frequency of publication: TAL plans to publish one volume per year with nine issues; although the publishing schedule may be adjusted to meet supply and demand.

About the publication’s submission guidelines

Location of submission guidelines:
http://activelibrarians.com/index.php/tal/about/editorialPolicies#focusAndScope

Types of contributions accepted: The journal seeks reports on public library initiatives, programs, or services—for example, a recently adopted adult literacy program. Acceptable topics may include any library-related idea that can be generalized to and applied by other librarians—for example, “fostering an educational partnership, configuring credit card payments, developing a community ‘make space,’ writing a troubleshooting guide for Envisionware’s Time Management service, becoming a passport processor.”10 The journal’s submission requirements emphasize articles of “practical application rather than theory-building or historicizing.”11

Submission and review process: Submissions may not be previously published, or under consideration before other journals. All articles undergo a peer-review process (unless an article is solicited by an editor). The editors determine whether an article is appropriate for publication in TAL, after which the article is submitted to at least two referees in a blind process wherein the referees are anonymous to the authors. Submissions may be accepted, accepted with minor revisions, accepted with major revisions, or declined.12

Editorial tone: According to the journal’s submission requirements: “TAL is a practical rather than academic journal.” The tone should be professional but not overly academic, “easy to read but not juvenile.”13

The journal adheres to important practices of publishing original peer-reviewed work, but forgoes overly-rigid academic norms in order to emphasize application. A TAL article does not require a literature review, exhaustive references, or deep statistical analysis. However, an article must include a clear, direct explanation of a project or program so that may be replicated.14

Style guide used: APA.15

Conclusion: Evaluation of publication’s potential for LIS authors

The journal presents a new opportunity for LIS professionals to share projects that have been implemented in a public library setting. (As of this writing, no issues have been published.) Authors need not be a public librarians to publish in TAL, but their work must be applicable to or done in partnership with public libraries. For example, academic librarians are encouraged to submit if their work can be generalized or applied to public librarianship, or if working in concert with public libraries. TAL intends to be a forum for professional exchange for projects that are best publicized widely and freely.16

 

Audience analysis


About the publication’s readers

Publication circulation: The journal is entirely open access. According to an ALA Library Fact Sheet, there are approximately 137,000 paid library staff in the United States.17

Audience location and language or cultural considerations: The editors are based in the United States, so it may be inferred that the audience will be primarily U.S.-based. However, international (non-American) submissions are also welcome.18

Reader characteristics: Expect that readers are well-acquainted with public library issues and trends. Readers will want to know how their libraries might benefit from the work other public libraries have done, and the features and steps to implement such efforts.19

Knowledge of LIS subject matter: As a professional publication, most readers will be familiar with issues relevant to public libraries such as outreach and marketing, technology demands, computer networking, digital literacy instruction, collection development, among other areas.20

Conclusion: Analysis of reader characteristics and their potential impact on authors

The TAL website notes that “public librarians typically do not readily enjoy professional development opportunities that other LIS professionals do. Unlike colleagues in academic positions, [public librarians] often cannot attend distant conferences or take sabbaticals, purchase expensive database subscriptions, limiting exposure to cutting-edge research; and many do not have time apportioned for pursuing large-scale research projects. But our work benefits from the same professional exchange as academic librarians; the patrons we serve are no less important, and our community outreach is arguably greater and more critical.”21 If your library does something well and you want to share it, TAL provides an excellent forum for doing so.

Last updated: May 13, 2016


References

Show 21 footnotes

  1.  The Active Librarian, Michael J. Carlozzi, accessed May 5, 2020, http://activelibrarians.com/index.php/tal/index
  2. The Active Librarian. (2016). Retrieved from http://activelibrarians.com/index.php/tal/index
  3. The Active Librarian. (2016). Retrieved from http://activelibrarians.com/index.php/tal/index
  4. The Active Librarian. (2016). Focus and scope. Retrieved from http://activelibrarians.com/index.php/tal/index
  5. The Active Librarian. (2016). Focus and scope. Retrieved from http://activelibrarians.com/index.php/tal/about/editorialPolicies#focusAndScope
  6. The Active Librarian. (2016). Journal contact. Retrieved from http://activelibrarians.com/index.php/tal/about/contact
  7. The Active Librarian. (2016). Focus and scope. Retrieved from http://activelibrarians.com/index.php/tal/about/editorialPolicies#focusAndScope
  8. The Active Librarian. (2016). Focus and scope. Retrieved from http://activelibrarians.com/index.php/tal/about/editorialPolicies#focusAndScope
  9. The Active Librarian. (2016). Retrieved from http://activelibrarians.com/index.php/tal/index
  10. The Active Librarian. (2016). Focus and scope. Retrieved from http://activelibrarians.com/index.php/tal/about/editorialPolicies#focusAndScope
  11. The Active Librarian. (2016). Focus and scope. Retrieved from http://activelibrarians.com/index.php/tal/about/editorialPolicies#focusAndScope
  12. The Active Librarian. (2016). Focus and scope. Retrieved from http://activelibrarians.com/index.php/tal/about/editorialPolicies#focusAndScope
  13. The Active Librarian. (2016). Author guidelines. Retrieved from http://activelibrarians.com/index.php/tal/about/submissions#authorGuidelines
  14. The Active Librarian. (2016). Focus and scope. Retrieved from http://activelibrarians.com/index.php/tal/about/editorialPolicies#focusAndScope
  15. The Active Librarian. (2016). Author guidelines. Retrieved from http://activelibrarians.com/index.php/tal/about/submissions#authorGuidelines
  16. The Active Librarian. (2016). Focus and scope. Retrieved from http://activelibrarians.com/index.php/tal/about/editorialPolicies#focusAndScope
  17. American Library Association. (2016). Number Employed in Libraries: ALA Library Fact Sheet 2. Retrieved from http://www.ala.org/tools/libfactsheets/alalibraryfactsheet02
  18. The Active Librarian. (2016). Focus and scope. Retrieved from http://activelibrarians.com/index.php/tal/about/editorialPolicies#focusAndScope
  19. The Active Librarian. (2016). Focus and scope. Retrieved from http://activelibrarians.com/index.php/tal/about/editorialPolicies#focusAndScope
  20. The Active Librarian. (2016). Focus and scope. Retrieved from http://activelibrarians.com/index.php/tal/about/editorialPolicies#focusAndScope
  21. The Active Librarian. (2016). Retrieved from http://activelibrarians.com/index.php/tal/index
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Journal of Hospital Librarianship

 

Publication analysis


About the publication

Title: Journal of Hospital Librarianship

ISSN: 1532-3269 (Print) and 1532-3277 (Online)1

Website: http://www.tandfonline.com/toc/whos20/current#.UY5raz3nYms

Purpose, objective, or mission: The Journal of Hospital Librarianship “focuses on issues that are of vital interest and concern to hospital librarians.”2

Target audience: This journal is intended for “librarians and information specialists in the field of hospital librarianship.”3

Publisher: Routledge/Taylor and Francis.4

Peer reviewed? Yes5

Type: LIS and health facilities and administration, scholarly6

Medium: Print and online7

Content: According to the publication website, “The journal provides a forum for research strategies and reporting research results and quality improvement projects in hospital library settings, discussions of technological challenges and solutions, and articles on health care administration issues which have implications for hospital librarians such as managed care health care economics, hospital mergers, as well as patient safety and consumer health information.”8

Frequency of publication: Quarterly9

About the publication’s submission guidelines

Location of submission guidelines: http://www.tandfonline.com/action/authorSubmission?journalCode=whos20&page=instructions#.VQ3chvnF8So

Types of contributions accepted: “Articles published in the Journal focus on research strategies, administrative assistance, managed care, financing, mergers, and more. The Journal also publishes articles and columns related to innovative strategies for transforming the healthcare environment, as well as up-to-date analyses and reviews of new products and services.”10

Submission and review process: Manuscripts are submitted electronically to the editor, Carole M. Gilbert (carolemg@wowway.com).11 “Articles and columns are subject to peer review by the editor, column editors, members of the Editorial Board, and independent, anonymous expert referees. Articles are accepted or rejected based on topic and/or recommendation of peer reviewers.”12

Editorial tone: Scholarly13 The editor is “committed to mentoring first-time authors and encourages hospital librarians of all backgrounds to submit articles to the Journal.”14

Style guide used: “References, citations, and general style of manuscripts should be prepared in accordance with the Uniform Requirements for Manuscripts Submitted to Biomedical Journals. Electronic references should be prepared in accordance with the Columbia Guide to Online Style Scientific.”15

Conclusion: Evaluation of publication’s potential for LIS authors

Writers will find that this journal offers an excellent opportunity to publish scholarly articles for a clearly defined field of study. With the strong support of editors who will “mentor new authors to produce a publishable manuscript,”16 this journal provides a forum for even first-time authors. There is great potential for an author to make an impact on the hospital  LIS community through publication in this journal.

 

Audience analysis


About the publication’s readers

Publication circulation: Circulation statistics are not available, but as this is a publication targeted to a specific LIS community, i.e. hospital librarians, it can be assumed that most hospital library workers would have great interest in its content.

Audience location and language or cultural considerations: This is an American journal that publishes in English only, but many articles are international in scope.17

Reader characteristics: It may be assumed that readers will have a high interest in medical and hospital librarianship. Most will have an MLIS or other advanced degree. Most readers will be employed in hospital libraries, and will consider the articles in this journal to be vital to their professional development. Readers will be interested in anything related to providing health information to both the clinical professional and the lay person.18 However, they may not have much interest in or knowledge of other types of librarianship.

Reader knowledge of LIS subject matter: Most readers will be very knowledgeable of all aspects of hospital librarianship.19

Conclusion: Analysis of reader characteristics and their potential impact on authors

The audience for this journal is highly motivated and knowledgeable of hospital librarianship. For authors with expertise in medical or hospital librarianship, an article published in this journal has the potential for reaching a large portion of their medical librarian peer group. The audience will most likely be interested in discovering information dedicated to their particular corner of the LIS profession. With the promised editorial guidance for new authors, and the guarantee of high interest from the reader, this journal offers real opportunities for the LIS researcher and author.

Last updated: May 15, 2017


References

Show 19 footnotes

  1.  Journal of Hospital Librarianshiphttp://ulrichsweb.serialssolutions.com.libaccess.sjlibrary.org/search/1546864014
  2. “Aims and Scope,” Taylor and Francis Group, accessed May 17, 2017, http://www.tandfonline.com/action/journalInformation?show=aimsScope&journalCode=whos20#.VQ3ABfnF8So
  3. “Instructions for Authors,” Taylor and Francis Group, accessed May 17, 2017, http://www.tandfonline.com/action/authorSubmission?journalCode=whos20&page=instructions
  4. Journal of Hospital Librarianship, Ulrichsweb Global Serials Directory, accessed May 15, 2017, http://ulrichsweb.serialssolutions.com.libaccess.sjlibrary.org/title/1426966044169/391563
  5. Journal of Hospital Librarianship, Ulrichsweb Global Serials Directory, accessed May 15, 2017,  http://ulrichsweb.serialssolutions.com.libaccess.sjlibrary.org/title/1426966044169/391563
  6. Journal of Hospital Librarianship, Ulrichsweb Global Serials Directory, accessed May 15, 2017,  http://ulrichsweb.serialssolutions.com.libaccess.sjlibrary.org/title/1426966044169/391563
  7. Journal of Hospital Librarianship, Ulrichsweb Global Serials Directory, accessed May 15, 2017,  http://ulrichsweb.serialssolutions.com.libaccess.sjlibrary.org/title/1426966044169/391563
  8. “Aims and Scope,” Taylor and Francis Group, accessed May 17, 2017, http://www.tandfonline.com/action/journalInformation?show=aimsScope&journalCode=whos20#.VQ3ABfnF8So
  9. Journal of Hospital Librarianship, Ulrichsweb Global Serials Directory, accessed May 15, 2017, http://ulrichsweb.serialssolutions.com.libaccess.sjlibrary.org/title/1426966044169/391563
  10. “Instructions for Authors,” Taylor and Francis Group, accessed May 17, 2017, http://www.tandfonline.com/action/authorSubmission?journalCode=whos20&page=instructions#.VQ3chvnF8So
  11. “Instructions for Authors,” Taylor and Francis Group, accessed May 17, 2017, http://www.tandfonline.com/action/authorSubmission?journalCode=whos20&page=instructions#.VQ3chvnF8So
  12. “Aims and Scope,” Taylor and Francis Group, accessed May 17, 2017, http://www.tandfonline.com/action/journalInformation?show=aimsScope&journalCode=whos20#.VQ3ABfnF8So
  13. Journal of Hospital Librarianship, Ulrichsweb Global Serials Directory, accessed May 15, 2017, http://ulrichsweb.serialssolutions.com.libaccess.sjlibrary.org/title/1426966044169/391563
  14. “Instructions for Authors,” Taylor and Francis Group, accessed May 17, 2017, http://www.tandfonline.com/action/authorSubmission?journalCode=whos20&page=instructions#.VQ3chvnF8So
  15. “Instructions for Authors,” Taylor and Francis Group, accessed May 17, 2017, http://www.tandfonline.com/action/authorSubmission?journalCode=whos20&page=instructions#.VQ3chvnF8So
  16. “Aims and Scope,” Taylor and Francis Group, accessed May 17, 2017, http://www.tandfonline.com/action/journalInformation?show=aimsScope&journalCode=whos20#.VQ3ABfnF8So
  17. “Publication History,” Taylor and Francis Group, accessed May 15, 2017, http://www.tandfonline.com.libaccess.sjlibrary.org/toc/whos20/current#.VQ3pyPnF8Sr
  18. “Aims and Scope,” Taylor and Francis Group, accessed May 17, 2017, http://www.tandfonline.com/action/journalInformation?show=aimsScope&journalCode=whos20
  19. “Aims and Scope,” Taylor and Francis Group, accessed May 17, 2017, http://www.tandfonline.com/action/journalInformation?show=aimsScope&journalCode=whos20#.VQ3ABfnF8So
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Issues in Science and Technology Librarianship (ISTL)

 

Publication analysis


About the publication

Title: Issues in Science and Technology Librarianship (ISTL)

ISSN: 1092-12061

Website: http://www.istl.org/

Purpose, objective, or mission: Per the publication website, “ISTL publishes substantive content of interest to science and technology librarians. It serves as a vehicle for sci-tech librarians to share successful initiatives and innovative ideas, and to publish peer-reviewed or board-accepted papers, including case studies, practical applications, theoretical essays, web/bibliographies, and research papers relevant to the functions and operations of science and technology libraries in all settings. Through its columns ISTL also publishes reviews, opinions, and best practices.”2

Target audience: Librarians with an interest in science and technology in librarianship.3

Publisher: Association of College and Research Libraries, Science and Technology Section4

Peer reviewed? Yes5

Type: LIS scholarly6

Medium: Online, open access7

Content: The journal publishes refereed articles, opinion pieces, and reviews for electronic resources, books, and databases.8 Every issue has a theme. Examples of past themes include “Reference and More,” “Outreach and Marketing,” and “Facilities.”9

Frequency of publication: Quarterly10

About the publication’s submission guidelines

Location of submission guidelines: http://istl.org/authors.html

Types of contributions accepted: Case studies, practical applications, theoretical essays, web bibliographies, and research papers relevant to the functions and operations of science and technology libraries in all settings. Columns provide reviews, opinions, and best practices.11

Submission and Review Process: Per the submission guidelines, “We welcome your article submissions and the editorial board is happy to work with new authors. If you have any questions about whether an article is appropriate for ISTL or how best to prepare your manuscript, feel free to contact one of the members of the editorial board.”12 Each section of this publication, specifically articles, book reviews, journal reviews, database reviews, and “webliographies,” has its own submission and format guide. For example, from the guide for non-refereed articles, “In general, articles of about 2,000 words seem to work well; however, if you need more space to describe your ideas, feel free to write a longer article.”13

Editorial tone: Academic14

Style guide used: CSE (Council of Science Editors) Style Guide15

Conclusion: Evaluation of publication’s potential for LIS authors

This publication is specialized and focused on a specific aspect of librarianship. While readers of the journal may be broad based, the authors published in the journal are active within each sub-field. Those new to the study or profession of science and technology librarianship will find this to be an ideal place to publish, as the journal and its editors are willing to work with first-time authors.

 

Audience analysis


About the publication’s readers

Publication circulation: No exact numbers are available, but the journal is open access.16

Audience location and language or cultural considerations: As ISTL is published in English17 in the United States but is available online, an international but primarily North American readership may be assumed.18

Reader characteristics: Readers of ISTL are academics and professionals in the science and technology world as it relates to librarianship. It is expected that the majority of readers share similar types of workplaces, jobs, levels of education, and professional interests. ISTL readers are like to be focused on a particular academic field within science or technology librarianship. As such, their interest in topics that fall outside of that field may be somewhat limited.19

Knowledge of LIS subject matter: ISTL readers will know a great deal about LIS topics and issues. They are interested in keeping current on the latest developments in their field of science or technology and will be highly familiar with LIS jargon.20

Conclusion: Analysis of reader characteristics and their potential impact on authors

The audience for Issues in Science & Technology Librarianship is interested in substantive discourse related to successful programs and materials for the delivery of information services. Potential authors need to be familiar with such topics in order to not only get published in this journal, but to also speak to the readers. The technical knowledge is at a very high level, but must also have an academic angle. The editors are willing to work with first time authors so it is likely that considerable  guidance will be provided to ensure a successful article.

Last updated: May 13, 2017


References

Show 20 footnotes

  1.  Issues in Science and Technology Librarianship, Ulrichsweb Global Serials Directory, accessed April 11, 2018, http://ulrichsweb.serialssolutions.com.libaccess.sjlibrary.org/title/1523478192671/252523
  2. “About Issues in Science and Technology Librarianship,” Association of College and Research Libraries, Science and Technology Section, accessed May 13, 2017, http://www.istl.org/about.html
  3. “About Issues in Science and Technology Librarianship,” Association of College and Research Libraries, Science and Technology Section, accessed May 13, 2017, http://www.istl.org/about.html
  4. Issues in Science and Technology Librarianship, Ulrichsweb Global Serials Directory, accessed May 13, 2017, http://ulrichsweb.serialssolutions.com.libaccess.sjlibrary.org/title/1405454750407/252523
  5. Issues in Science and Technology Librarianship, Ulrichsweb Global Serials Directory, accessed May 13, 2017, http://ulrichsweb.serialssolutions.com.libaccess.sjlibrary.org/title/1405454750407/252523
  6. Issues in Science and Technology Librarianship, Ulrichsweb Global Serials Directory, accessed May 13, 2017, http://ulrichsweb.serialssolutions.com.libaccess.sjlibrary.org/title/1405454750407/252523
  7. Issues in Science and Technology Librarianship, Ulrichsweb Global Serials Directory, accessed May 13, 2017, http://ulrichsweb.serialssolutions.com.libaccess.sjlibrary.org/title/1405454750407/252523
  8. “About Issues in Science and Technology Librarianship,” Association of College and Research Libraries, Science and Technology Section, accessed May 13, 2017, http://www.istl.org/about.html
  9. “About Issues in Science and Technology Librarianship,” Association of College and Research Libraries, Science and Technology Section, accessed May 13, 2017, http://www.istl.org/previous.html
  10. Issues in Science and Technology Librarianship, Ulrichsweb Global Serials Directory, accessed May 13, 2017, http://ulrichsweb.serialssolutions.com.libaccess.sjlibrary.org/title/1405454750407/252523
  11. “About Issues in Science and Technology Librarianship,” Association of College and Research Libraries, Science and Technology Section, accessed May 13, 2017, http://www.istl.org/about.html
  12. “Instructions for Authors,” Issues in Science and Technology Librarianship, Association of College and Research Libraries, Science and Technology Section, accessed May 13, 2017, http://www.istl.org/authors.html
  13. “Instructions for Authors of Articles,” Association of College and Research Libraries, Science and Technology Section, accessed May 13, 2017, Retrieved from http://www.istl.org/articles.html
  14. Issues in Science and Technology Librarianship, Ulrichsweb Global Serials Directory, accessed May 13, 2017, http://ulrichsweb.serialssolutions.com.libaccess.sjlibrary.org/title/1405454750407/252523
  15. “Instructions for Authors of Articles,” Association of College and Research Libraries, Science and Technology Section, accessed May 13, 2017, Retrieved from http://www.istl.org/articles.html
  16. “About Issues in Science and Technology Librarianship,” Association of College and Research Libraries, Science and Technology Section, accessed May 13, 2017, http://www.istl.org/about.html
  17.  Issues in Science and Technology Librarianship, Ulrichsweb Global Serials Directory, accessed May 13, 2017, http://ulrichsweb.serialssolutions.com.libaccess.sjlibrary.org/title/1405454750407/252523
  18. “About Issues in Science and Technology Librarianship,” Association of College and Research Libraries, Science and Technology Section, accessed May 13, 2017, http://www.istl.org/about.html
  19. “About Issues in Science and Technology Librarianship,” Association of College and Research Libraries, Science and Technology Section, accessed May 13, 2017, http://www.istl.org/about.html
  20. “About Issues in Science and Technology Librarianship,” Association of College and Research Libraries, Science and Technology Section, accessed May 13, 2017, http://www.istl.org/about.html
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Book Riot

 

Publication analysis


About the publication

Title: Book Riot

ISSN: N/A

Website: http://www.bookriot.com

Purpose, objective, or mission: “We create news, reviews, and commentary on books and reading, except, you know, fun. We do this by being at the leading edge of social reading and looking for new ways to engage with what we are reading.”1 Book Riot believes that “writing about books and reading should be just as diverse as books and readers are.”2

Target audience: People who love books and reading about books. Book Riot strives to be an inclusive, welcoming space.3

Publisher: Riot New Media.4

Peer reviewed? No.5

Type: Civilian publication.

Medium: Online.6

Content: Humor, reviews, lists, commentary, and news on all things book related, along with editorials on topics related to literature and the reading experience in the 21st Century.7 No mode or genre is favored: “We think you can like both J.K. Rowling and J.M. Coetzee and that there are smart, funny, and informative things to say about both and that you shouldn’t have to choose.”8

Frequency of publication: New content is posted daily.

About the publication’s submission guidelines

Location of submission guidelines: http://bookriot.com/join-us/

Types of contributions accepted: “Your samples should be things you think could go up on Book Riot just as they are. We recommend that one be an entry for the Our Reading Lives series, and the other on any topic of your choosing. Please don’t submit book reviews you’ve written for your blog or other publications (you’ll notice we don’t do too many straight book reviews around here) or links to your reviews at Goodreads, LibraryThing, Amazon, etc. Also, please do not submit image-heavy pieces (like our Book Fetish or Literary Tourism series, or a collection of 10 awesome bookish t-shirts); we want to get a feel for your voice and writing style. Your samples should show us that you understand how we do things here at the Riot and that you can do it too.”9

Submission and review process: Complete the form and provide links to two writing samples. Use Google Docs or Dropbox for pieces that have not been published elsewhere online. If using a sample that has been published elsewhere (including on your blog), it must not be older than six months. Emailed applications and attachments will not be read.10

Editorial tone: Sometimes serious, sometimes silly, but never stuffy or boring.

Style guide used: None given.

Conclusion: Evaluation of publication’s potential for LIS authors

If you love books and have blogging experience, this is a great place to submit writing. The pieces are fun, cover a wide range of books, and aren’t limited to just reviews: the site loves top 10 lists of all flavors, introductions to authors you’ve never read, giveaways, and posts about current events like Amazon acquiring Goodreads and how that will affect readers.11 The site isn’t peer reviewed and might not help you gain tenure, but it’s a wonderful community of book lovers who will most likely appreciate an LIS writer’s perspective on reading.

 

Audience analysis


About the publication’s readers

Publication circulation: One million monthly visitors to the website12

Audience location and language or cultural considerations: While Book Riot is visited by people all over the globe, the majority of readers are located in North America.13 Content is written in English. This is a site that would appreciate pop cultural references, tweets, and a media savvy writer. Book Riot values diversity, so a range of cultural perspectives would be welcome here.

Reader characteristics: Book Riot readers are generally women with “above average” household incomes. The majority of readers do not have children, and 74% are under the age of 45, with 51% under 35. About half of Book Riot’s audience attended college. In addition to books, readers are also interested in crafts, humor, science, and politics.14

Knowledge of LIS subject matter: Readers will most likely will have some knowledge, but this is strictly a civilian publication that doesn’t want to be too stuffy, so keep the LIS jargon out of your submissions.

Conclusion: Analysis of reader characteristics and their potential impact on authors

If you have blogging experience and a good social media presence, this would be an ideal site to pitch ideas. Think beyond mere book reviews; Book Riot is the place for more thoughtful, interesting, or just plain fun commentary around reading or books. Readers will be receptive to a librarian’s perspective and insight, and the field is wide open for LIS-related ideas that can appeal to a lay reader.

Last updated:October 17, 2018


References

Show 14 footnotes

  1. “Join Us,” BookRiot.com, accessed September 14, 2016, http://bookriot.com/join-us/
  2. “About Book Riot,” BookRiot.com, accessed September 14, 2016, http://bookriot.com/about/
  3. “Riot New Media Media Kit,” BookRiot.com, accessed September 14, 2016, https://drive.google.com/file/d/0B3KOPg34FpQCM3N5d0J2N1RvZjQ/view
  4.  “About Book Riot.”
  5. About Book Riot.”
  6. About Book Riot.”
  7. “Advertise With Us,” BookRiot.com, accessed September 14, 2016, http://bookriot.com/advertise/
  8. About Book Riot.”
  9. Join Us.”
  10. Join Us.”
  11. Riot New Media. (2014). About. Book Riot. Retrieved from http://bookriot.com/about/
  12. Riot New Media Media Kit.”
  13. Riot New Media Media Kit.”
  14. Riot New Media Media Kit.”
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Information Technology and Libraries (ITAL)

 

Publication analysis


About the publication

Title: Information Technology and Libraries (ITAL)

ISSN: 2163-52261

Website: http://ejournals.bc.edu/ojs/index.php/ital

Purpose, objective, or mission: As the official publication of LITA (the Library and Information Technology Association), ITAL is primarily concerned with keeping LITA members informed about the technologies that shape their workplaces and profession.2

Target audience: Members of LITA, primarily librarians and information professionals3

Publisher: Library and Information Technology Association (LITA), a division of the American Library Association4

Peer reviewed? Yes5

Type: LIS scholarly6

Medium: ITAL is an open-access, electronic-only publication.7 Full-text versions of all content published since 2004, as well as tables of contents and abstracts for earlier issues, are also available electronically.8

Content: ITAL “publishes material related to all aspects of information technology in all types of libraries. Topic areas include, but are not limited to, library automation, digital libraries, metadata, identity management, distributed systems and networks, computer security, intellectual property rights, technical standards, geographic information systems, desktop applications, information discovery tools, web-scale library services, cloud computing, digital preservation, data curation, virtualization, search-engine optimization, emerging technologies, social networking, open data, the semantic web, mobile services and applications, usability, universal access to technology, library consortia, vendor relations, and digital humanities.”9

Frequency of publication: Quarterly.10

About the publication’s submission guidelines

It is important to note, when perusing author information such as this, that specific types of submissions, such as book or software reviews, may require contact with someone other than the main editor. Failing to note such differences could result in a solid article or query being lost in the shuffle.

Location of submission guidelines: https://ejournals.bc.edu/ojs/index.php/ital/about/submissions#authorGuidelines

Types of contributions accepted: ITAL accepts feature articles that contain original research or in-depth analysis of 3,000 to 5,000 words or longer. Communications of 1,000 to 3,000 words are also accepted, such as “brief research reports, technical findings, and application notes,”as well as tutorials and letters to the editor.11

Submission and review process: Individuals must submit original and unpublished manuscripts only. Manuscripts that are being considered elsewhere should not be submitted. Responsibility for the accuracy of the information falls upon the author of the manuscript. This includes references, URLs, and statistics.12

Articles are to be submitted online; registration and login are required.13

Editorial tone: Formal, with most articles including an abstract. Articles are evidence and research-based, written in language that is clear and direct.14

Style guide used: The Chicago Manual of Style for notes and bibliography15

Conclusion: Evaluation of publication’s potential for LIS authors

LIS professionals or students focusing on the technical services side of libraries who can contribute to the community’€™s knowledge of emerging technologies should consider writing for this publication. Opportunity is also ripe for those with an understanding of technical services and public services who can explain complicated technical jargon and its importance to the uninitiated. A survey of recent articles includes usability of next-generation catalogs such as VuFind, the application of geographic information systems (GIS) in LIS research, widgets, interoperable catalog models, semantic web technologies, web design for patrons with disabilities, applying CIPA regulations and other issues. Tutorials included cloud computing and digitizing documents to make them accessible on the web. Articles and tutorials are pragmatic, so topics and information presented need to be relevant to professionals in their LIS workplace.16

 

Audience analysis


About the publication’s readers

Publication circulation: Statistics not available, but as ITAL is an open-access, online publication a wide readership may be assumed.17

Audience location and language or cultural considerations: LITA is a division of the American Library Association (ALA) and is therefore located in the United States,18 but subscribers come from all over the world. ITAL is published in English.19

Reader characteristics: ITAL is read by administrators, librarians, and information technologists interested in all aspects of information technology. These readers include library directors, systems managers and analysts, automation consultants, and both technical and public service librarians using technology to serve users.20

Readers are interested in subjects that include library automation, access to information through technology, digital libraries, electronic journals and electronic publishing, computer security, intellectual property rights, library consortia, technical standards, and software development. Articles display a strong emphasis on service orientation. Readers likely share this value.21

Knowledge of LIS subject matter: This journal covers a broad spectrum of topics and issues relating to LIS subject matter, and most articles would be comprehensible to any librarian; specialized knowledge of technical services is usually not assumed.22

Conclusion: Analysis of reader characteristics and their potential impact on authors

Because readers come from both technical and public services, papers should not be only technical in nature. Demonstrating how a technology can be leveraged to solve a human need, whether that is user experience or library operations, will be fundamental. In a survey of articles, many papers demonstrate the impact of technologies on libraries, the communities they serve, and on society. Authors also emphasize service orientation, a value readers likely share.

Last updated: May 7, 2017


References

Show 22 footnotes

  1.  Information Technology and Libraries, Ulrichsweb Global Serials Directory, accessed April 11, 2018, http://ulrichsweb.serialssolutions.com.libaccess.sjlibrary.org/title/1523477092994/48154
  2. “Information Technology and Libraries,” Library and Information Technology Association, accessed May 7, 2017, http://ejournals.bc.edu/ojs/index.php/ital
  3. “Information Technology and Libraries,” Library and Information Technology Association, accessed May 7, 2017, http://ejournals.bc.edu/ojs/index.php/ital
  4. “Information Technology and Libraries,” Library and Information Technology Association, accessed May 7, 2017, http://ejournals.bc.edu/ojs/index.php/ital
  5. Information Technology and Libraries, Ulrichsweb Global Serials Directory, accessed May 7, 2017, http://ulrichsweb.serialssolutions.com.libaccess.sjlibrary.org/title/1405647855465/48153
  6. Information Technology and Libraries, Ulrichsweb Global Serials Directory, accessed May 7, 2017, http://ulrichsweb.serialssolutions.com.libaccess.sjlibrary.org/title/1405647855465/48153
  7. “Editorial Policies,” Library and Information Technology Association, accessed May 7, 2017,  http://ejournals.bc.edu/ojs/index.php/ital/about/editorialPolicies#peerReviewProcess
  8. “Archives,” Library and Information Technology Association, accessed May 7, 2017, http://ejournals.bc.edu/ojs/index.php/ital/issue/archive
  9. “Editorial Policies,” Library and Information Technology Association, accessed May 7, 2017, http://ejournals.bc.edu/ojs/index.php/ital/about/editorialPolicies#peerReviewProcess
  10. Information Technology and Libraries, Ulrichsweb Global Serials Directory, accessed May 7, 2017, http://ulrichsweb.serialssolutions.com.libaccess.sjlibrary.org/title/1405647855465/48153
  11. “Submissions,” Library and Information Technology Association, accessed May 7, 2017, http://ejournals.bc.edu/ojs/index.php/ital/about/submissions#onlineSubmissions
  12. “Submissions,” Library and Information Technology Association, accessed May 7, 2017, http://ejournals.bc.edu/ojs/index.php/ital/about/submissions#onlineSubmissions
  13. “Submissions,” Library and Information Technology Association, accessed May 7, 2017, http://ejournals.bc.edu/ojs/index.php/ital/about/submissions#onlineSubmissions
  14. “Submissions,” Library and Information Technology Association, accessed May 7, 2017, http://ejournals.bc.edu/ojs/index.php/ital/about/submissions#onlineSubmissions
  15. “Submissions,” Library and Information Technology Association, accessed May 7, 2017,http://ejournals.bc.edu/ojs/index.php/ital/about/submissions#onlineSubmissions
  16. “Archives,” Library and Information Technology Association, accessed May 7, 2017, http://ejournals.bc.edu/ojs/index.php/ital/issue/archive
  17. “Editorial Policies,” Library and Information Technology Association, accessed May 7, 2017, http://ejournals.bc.edu/ojs/index.php/ital/about/editorialPolicies#peerReviewProcess
  18. “Information Technology and Libraries,” Library and Information Technology Association, accessed May 7, 2017, http://ejournals.bc.edu/ojs/index.php/ital
  19. Information Technology and Libraries, Ulrichsweb Global Serials Directory, accessed May 7, 2017, http://ulrichsweb.serialssolutions.com.libaccess.sjlibrary.org/title/1405647855465/48153
  20. “Editorial Policies,” Library and Information Technology Association, accessed May 7, 2017, http://ejournals.bc.edu/ojs/index.php/ital/about/editorialPolicies#peerReviewProcess
  21. “Editorial Policies,” Library and Information Technology Association, accessed May 7, 2017, http://ejournals.bc.edu/ojs/index.php/ital/about/editorialPolicies#peerReviewProcess
  22. “Archives,” Library and Information Technology Association, accessed May 7, 2017, http://ejournals.bc.edu/ojs/index.php/ital/issue/archive
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