Publication analysis

About the publication

Title: Governing

ISSN: 0894-3842 (Print) and 1930-6954 (Online)1


Purpose, objective, or mission:Governing is the nation’s leading media platform covering politics, policy, and management for state and local government leaders…provid(ing) nonpartisan news, insight and analysis on such issues as public finance, transportation, economic development, health, energy, the environment and technology.”2

Target audience: Elected officials in state and local government; those in professional government positions such as attorneys, public accountants, engineers and educators; journalists; academics; advocates; and activists.3

Publisher: e.Republic, Inc.4

Peer reviewed? No.5

Type: Civilian publication.

Medium: Print and online.

Content: Topics include: “public finance, transportation, economic development, health, energy, the environment and technology.”6

Frequency of publication: Monthly.7

About the publication’s submission guidelines

Location of submission guidelines:

Types of contributions accepted: The magazine is staff written and does not accept unsolicited submissions for publication. However, submitted material is occasional accepted to appear in the Voices section of the website.8 “Voices is curated by the Governing Institute, which seeks out practitioners and observers whose perspective and insight add to the public conversation about state and local government.”9

Submission and review process: “For more information or to submit an article to be considered for publication, please contact editor John Martin.”10

Editorial tone: Journalistic.

Style guide used: None specified.

Conclusion: Evaluation of publication’s potential for LIS authors

This magazine, like others of its kind, offers great potential for increasing the visibility of public libraries with the government administrators who fund and support them (or not). Library leader Ken Haycock highly recommends Governing, saying that “We need to read and reflect but also contribute to these important publications.” Haycock points out that public librarians have much to gain by writing for such publications “to ensure that their celebrations and concerns are front and center with those who make decisions affecting their future.”11 Health information literacy is just one of many potential topics mentioned.


Audience analysis

About the publication’s readers

Publication circulation: Governing has a print circulation of approximately 85,000.12 The website benefits from 9.9 million annual page views, including 5.3 million unique visitors; 15,000 Twitter followers; and 80,000 email newsletter subscribers.13

Audience location and language or cultural considerations: Audience is American, and the text is written in English.

Reader characteristics: Governing reaches “the most comprehensive network of state and local decision makers in government today.”14 These include: “executive and command, senior agency leadership, and elected and policy official(s).”15

Reader knowledge of LIS subject matter: Knowledge of specialized LIS subject matter will be scant. LIS jargon should be kept to a minimum. This is a well-educated, intelligent, and influential audience who would be interested in library issues pertaining to policy and government in local or state jurisdictions.

Conclusion: Analysis of reader characteristics and their potential impact on authors

Readers of this journal represent all levels of government and hold positions in management, as elected or appointed officials, or staff.”16 An audience of decision-makers such as these provides an excellent opportunity for an LIS author to not only further his/her career, but to possibly influence real change for local or state libraries.

Last updated: October 7, 2018


Show 16 footnotes

  1.  Governing, Ulrichsweb Global Serials Directory, accessed March 24, 2018,
  2. “About Governing,”, accessed September 28, 2016,
  3. About Governing.”
  4. About Governing.”
  5. About Governing.”
  6. About Governing.”
  7. “Past Issues,”, accessed September 28, 2016,
  8. About Governing.”
  9. “Voices of the Governing Institute,”, accessed September 28, 2016,
  10. Voices of the Governing Institute.”
  11. “Governing: Connecting Leaders,” Ken Haycock & Associates Inc Blog, April 4, 2011,
  12.  “About Governing.”
  13. “Print & Online Audience,”, accessed September 28, 2016,
  14. Print & Online Audience.”
  15. Print & Online Audience.”
  16. Print & Online Audience.”
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