Wiki Tags Archives: Management and leadership

Learning Exchange

Publication analysis


About the publication

Title: LearningExchange : the newsletter of the Learning Round Table of the American Library Association.

ISSN: 0360-06881

Website: http://www.ala.org/learnrt/newsletter

Purpose, objective, or mission: LearningExchange is the official publication of the Learning Round Table of the American Library Association (LearnRT). Per their website, LearnRT:

“The Mission of the Learning Round Table….
….promotes quality continuing education and staff development for all library personnel. We help you NETWORK with other staff development and continuing education providers for the exchange of ideas, concerns and solutions.

….serves as your SOURCE for staff development continuing education assistance, publications, materials, training and activities.

….is your ADVOCATE for quality library staff development and continuing education at both the local and national levels.”2

Target audience: Interested parties and members of the American Library Association Learning Round Table.3

Publisher: American Library Association.4

Peer reviewed? No.5

Type: LIS professional or trade publication.

Medium: Online

Content: Articles about continuing education initiatives for library staff, reports on education opportunities, guides on best practices.6

Frequency of publication: Quarterly.

About the publication’s submission guidelines

Location of submission guidelines: http://www.ala.org/learnrt/newsletter

Types of contributions accepted: Writing that “promotes quality continuing education and staff development for all library personnel.”7

Submission and review process: To submit content or get more information about the LearningExchange, please email the LearnRT Newsletter Editor, Colleen Hooks editor@alalearning.org8

Editorial tone: There are no stated guidelines, though content from the most recent newsletter reads professional and informal.9

Style guide used: None specified.

Conclusion: Evaluation of publication’s potential for LIS authors

LIS authors have the opportunity to share resources about continuing education of library personnel.

 

Audience analysis


About the publication’s readers

Publication circulation: As of 2018, ALA’s Learning Round Table had 382 members.10 All members of LearnRT receive a subscription to Learning Exchange.11

Audience location and language or cultural considerations: Learning Exchange is written in English for a North American audience.12

Reader characteristics: “Librarians who conduct training and professional development activities.”13

Reader knowledge of LIS subject matter: Readers will be knowledgeable about LIS issues.

Conclusion: Analysis of reader characteristics and their potential impact on authors

This is a knowledgeable, motivated audience. Many readers will be involved in education or supervisory or management positions since LearnRT members either conduct or will conduct training sessions with staff. Authors have a good opportunity to share their knowledge with like-minded professionals in the LIS field.


References

Show 13 footnotes

  1.  Learning Exchange, WorldCat, accessed May 5, 2020,  http://www.worldcat.org/title/learningexchange-the-newsletter-of-the-learning-round-table-of-the-american-library-association/oclc/711850412
  2. American Library Association. (2020). ALA LearnRT. American Library Association. Retrieved from http://www.ala.org/learnrt/
  3. American Library Association. (2020). Get Involved. American Library Association. Retrieved from http://www.ala.org/learnrt/about
  4. American Library Association. (2020). ALA LearnRT. American Library Association. Retrieved from http://www.ala.org/learnrt/
  5. American Library Association. (2020). Get Involved. American Library Association. Retrieved from http://www.ala.org/learnrt/about
  6. American Library Association. (2020). Get Involved. American Library Association. Retrieved from http://www.ala.org/learnrt/about
  7. American Library Association. (2020). Get Involved. American Library Association. Retrieved from http://www.ala.org/learnrt/about
  8. American Library Association. (2020). LearnRT Newsletter. American Library Association. Retrieved from http://www.ala.org/learnrt/newsletter
  9. American Library Association. (2020). Get Involved. American Library Association. Retrieved from http://www.ala.org/learnrt/about
  10. American Library Association. (2020). ALA Round Table Membership Statistics 2004-Present. American Library Association. Retrieved from http://www.ala.org/membership/membershipstats_files/rndtblstats#clenert
  11. American Library Association. (2020). Get Involved. American Library Association. Retrieved from http://www.ala.org/learnrt/about
  12. American Library Association. (2020). LearnRT Newsletter. American Library Association. Retrieved from http://www.ala.org/learnrt/newsletter
  13. American Library Association. (2020). Get Involved. American Library Association. Retrieved from http://www.ala.org/learnrt/about
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Business Information Review

excuse the mess, update in progress


About the publication

Title: Business Information Review 

ISSN: 0266-3821 (Print) and 1741-64501

Website: http://bir.sagepub.com/

You can also visit the Business Information Review (BIR) BIR blog, (where you can listen to BIR podcasts) or follow the journal on Twitter.

Purpose, objective, or mission: €œ”Business Information Review (BIR) deals with the provision and management of information, content and knowledge in organisations.”€2 It deals with information strategies and operational best practices in order to help businesses get the best value from exploiting information knowledge to their benefit. A primary goal of BIR is to highlight economic, social and technological developments that will affect organizations’€™ information needs.3

It is “€œthe only journal devoted entirely to the practice of business information provision.”4

Target audience: Business information professionals: managers, librarians, knowledge managers, researchers, analysts, consultants, print or electronic publishers.5

Publisher: Sage Publications.6

Peer reviewed? Yes.7

Type: LIS professional, with an emphasis on information, content and knowledge in organizations.8

Medium: Print and online access.9

Content: Articles, case studies and industry updates. The website and blog also offer podcasts.10

Frequency of publication: Quarterly (March, June, September, December).11

About the publication’s submission guidelines

Location of submission guidelines: http://www.sagepub.com/journals/Journal201673/manuscriptSubmission

Types of contributions accepted: Submissions should cover information and knowledge management within organizations. Articles will ideally be relevant to all sorts of info professionals – librarians, managers, publishers, information managers -€“ and are typically 3000-5000 words. Shorter articles are also accepted, such as interviews, product/service reviews and opinion pieces.12

Submission and review process: Submit a proposal first. Completed articles might be considered, with the understanding that editors may require changes. Editors review all submissions; some are reviewed by the editorial board members. Make sure to read the site’s author guidelines before sending anything for consideration.13

Email your proposal/article to businessinformationreview@gmail.com.14

Co-editors, as of 2016, are Claire Laybats, TFPL, UK, and Luke Tredinnick, London Metropolitan University, UK. To contact the editorial office, email: businessinformationreviewj@gmail.com 15

Editorial tone: Professional, somewhat formal while still engaging and interesting. Readable. BIR wants readers to really delve into topics and think about the relevancy of products/services/devices for their own business needs. LIS authors should note that content is provided by “€œinformation professionals, content, technology and service suppliers, academics and researchers and leading thinkers”€16 from within and outside the information world.17

Style guide usedSAGE Harvard reference style

Conclusion: Evaluation of publication’s potential for LIS authors

If you have an interest in technologies and strategies applicable to the information side of the LIS world, this is a good place to consider submitting. The review attracts readers from a variety of professions, not only LIS practitioners, and would be a good place to present LIS-learned views to a larger audience that might not be aware of the particular information/knowledge management angle.

 

Audience analysis


About the publication’s readers

Publication circulation: Not available for the actual publication; BIR Twitter page has 156 followers 18.

Audience location and language or cultural considerations: International, with primary editors based out of the U.K./Europe.19 Written in English using British/U.K. spelling.20

Reader characteristics: “€œBIR readers are to be found in the corporate sector, in government agencies and other public institutions, in private consultancy, and in universities and business schools.”€21€œBIR‘s international readership and authorship covers the corporate sector, consultancies and law firms, publishers and information providers, government and other public institutions, academia and the third sector.”22

Knowledge of LIS subject matter: Strong, as librarians and information management/knowledge professionals are a key part of BIR’€™s reading and author group. The publication is also directed towards managers and others in non-LIS professions23, so if you use LIS specific jargon or acronyms, make sure readers still understand what you are talking about.

Conclusion: Analysis of reader characteristics and their potential impact on authors

BIR readers are interested in knowledge management applications, processes and developments, all areas that LIS practitioners touch on, through study or professionally. BIR readership and authorship includes LIS professionals, making this an ideal publication to share information updates, trends, and applications, as far as they pertain to organizations.

Last updated: May 14, 2016


References

Show 23 footnotes

  1. Business Information Review, Sage Publications Ltd., accessed May 2, 2020, http://journals.sagepub.com/home/bira
  2. Sage Publications Ltd. (2016). Aims and Scope. Business Information Review. Retrieved from http://www.sagepub.com/journals/Journal201673/title#tabview=aimsAndScope
  3. Sage Publications Ltd. (2016). Aims and Scope. Business Information Review. Retrieved from http://www.sagepub.com/journals/Journal201673/title#tabview=aimsAndScope
  4. Sage Publications Ltd. (2016). About the Title. Business Information Review. Retrieved from http://www.sagepub.com/journals/Journal201673/title#tabview=title
  5. Sage Publications Ltd. (2016). Aims and Scope. Business Information Review. Retrieved from http://www.sagepub.com/journals/Journal201673/title#tabview=aimsAndScope
  6. ProQuest. (2016). Business Information Review. Ulrichsweb Global Serials Directory. Retrieved from http://ulrichsweb.serialssolutions.com.libaccess.sjlibrary.org/title/1411245980118/146294
  7. Sage Publications Ltd. (2020). Manuscript Submission Guidelines. Business Information Review. Retrieved from https://journals.sagepub.com/author-instructions/BIR
  8. Sage Publications Ltd. (2016). Aims and Scope. Business Information Review. Retrieved from http://www.sagepub.com/journals/Journal201673/title#tabview=aimsAndScope
  9. Sage Publications Ltd. (2016). Aims and Scope. Business Information Review. Retrieved from http://www.sagepub.com/journals/Journal201673/title#tabview=aimsAndScope
  10. Sage Publications Ltd. (2016). Podcasts for Business Information Review. Business Information Review. Retrieved from http://bir.sagepub.com/site/Podcast/podcast_dir.xhtml
  11. Sage Publications Ltd. (2016). About the Title. Business Information Review. Retrieved from http://www.sagepub.com/journals/Journal201673/title#tabview=title
  12. Sage Publications Ltd. (2016). Manuscript Submission Guidelines. Business Information Review. Retrieved from http://www.sagepub.com/journals/Journal201673/title#tabview=manuscriptSubmission
  13. Sage Publications Ltd. (2016). Manuscript Submission Guidelines. Business Information Review. Retrieved from http://www.sagepub.com/journals/Journal201673/title#tabview=manuscriptSubmission
  14. Sage Publications Ltd. (2016). Manuscript Submission Guidelines. Business Information Review. Retrieved from http://www.sagepub.com/journals/Journal201673/title#tabview=manuscriptSubmission
  15. Sage Publications Ltd. (2016). About the Title. Business Information Review. Retrieved from http://www.sagepub.com/journals/Journal201673/title#tabview=title
  16. Sage Publications Ltd. (2016). About the Title. Business Information Review. Retrieved from http://www.sagepub.com/journals/Journal201673/title#tabview=title
  17. Sage Publications Ltd. (2016). About the Title. Business Information Review. Retrieved from http://www.sagepub.com/journals/Journal201673/title#tabview=title
  18. BIR Journal. (n.d.). Tweets (Twitter page). Retrieved May 16, 2016, from https://twitter.com/BIRJournal
  19. Sage Publications Ltd. (2016). Aims and Scope. Business Information Review. Retrieved from http://www.sagepub.com/journals/Journal201673/title#tabview=aimsAndScope
  20. Sage Publications Ltd. (2016). Manuscript Submission Guidelines. Business Information Review. Retrieved from http://www.sagepub.com/journals/Journal201673/title#tabview=manuscriptSubmission
  21. Sage Publications Ltd. (2016). About the Title. Business Information Review. Retrieved from http://www.sagepub.com/journals/Journal201673/title#tabview=title
  22. Sage Publications Ltd. (2016). Aims and Scope. Business Information Review. Retrieved from http://www.sagepub.com/journals/Journal201673/title#tabview=aimsAndScope
  23. Sage Publications Ltd. (2016). About the Title. Business Information Review. Retrieved from http://www.sagepub.com/journals/Journal201673/title#tabview=title
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Bottom Line, The

 

Publication analysis


About the publication

Title: The Bottom Line

ISSN: 0888-045X (Print) and 2054-1724 (Online)1

Website: https://www.emerald.com/insight/publication/issn/0888-045X

Purpose, objective, or mission: Formerly a journal on library finances subject to editor review only, The Bottom Line has “broadened its scope to become an interdisciplinary journal . . . mainly focusing on the trading of information, information economics, and the business of information.”2

Target audience: The journal is “not only for library and information researchers, but also for micro-economists and education researchers, marketers and knowledge professionals in information organisations.”3

Publisher: Emerald Group Publishing4

Peer reviewed? Yes5

Type: Academic/ Scholarly6

Medium: Online and print7

ContentThe Bottom Line publishes research and case studies on the financial and economic aspects of information and information practice, mainly focusing on the trading of information, information economics, and the business of information. Information is widely defined including, but not limited to: Records, Documents, Files, Learning objects, Visual and sound files, Data and metadata, and User-generated content.”8

Frequency of publication: Quarterly9

Open access: Hybrid10

Submission and review process: Submissions are made online using the submission and peer review system ScholarOne Manuscripts. Emerald Group Publishing has a support center offering guidance on using the system.11.

Editorial tone: Scholarly12

Conclusion: Evaluation of publication’s potential for LIS authors

This interdisciplinary journal has a target audience of LIS professionals as well as marketers in information organizations, the media, government employees, and health care professionals. LIS authors whose professional and research interests include the social or legal issues that arise when members of these disparate fields share information will find a venue for their work in The Bottom Line.13

 

Audience analysis


About the publication’s readers

Publication circulation: Circulation statistics are not available.

Audience location and language or cultural considerations: Emerald Group Publishing is located in West Yorkshire, England. Its journals are written in British English for a worldwide audience.14

Reader characteristics: Reader demographics are not available. The content is targeted at LIS professionals, micro-economists and education researchers, marketers and knowledge professionals in information organisations.15

Reader knowledge of LIS subject matter: Given the interdisciplinary nature of this journal, authors should assume a high level of education, but not necessarily in the LIS field.

Conclusion: Analysis of reader characteristics and their potential impact on authors

Writers for The Bottom Line will impact a broad audience that extends beyond the LIS community to “micro-economists and education researchers, marketers and knowledge professionals in information organisations.”16 LIS authors whose work concerns information economics and how information is traded and monetized will reach a targeted audience through publication in this journal. For such authors, The Bottom Line offers an opportunity to add to the body of knowledge in the new cross-disciplinary field of information economics.

Last updated: April 27, 2020


References

Show 16 footnotes

  1.  The Bottom Line, Ulrichsweb Global Serials Directory, accessed April 27, 2020, http://ulrichsweb.serialssolutions.com.libaccess.sjlibrary.org/search/1638200218
  2. “The Bottom Line,” Emerald Group Publishing, accessed April 27, 2020, https://www.emeraldgrouppublishing.com/products/journals/journals.htm?id=BL
  3. “The Bottom Line,” Emerald Group Publishing, accessed April 27, 2020,  https://www.emeraldgrouppublishing.com/products/journals/journals.htm?id=BL
  4. “The Bottom Line,” Emerald Group Publishing, accessed April 27, 2020, https://www.emeraldgrouppublishing.com/products/journals/journals.htm?id=BL
  5. “The Bottom Line,” Emerald Group Publishing, accessed April 27, 2020, https://www.emeraldgrouppublishing.com/products/journals/journals.htm?id=BL
  6. The Bottom Line, Ulrichsweb Global Serials Directory, accessed April 27, 2020, http://ulrichsweb.serialssolutions.com.libaccess.sjlibrary.org/title/1588004692774/166338
  7. “Emerald Publishing Services,” Emerald Group Publishing, accessed April 27, 2020,  https://www.emeraldgrouppublishing.com/services/publishing/index.htm
  8. “The Bottom Line,” Emerald Group Publishing, accessed April 27, 2020 https://www.emeraldgrouppublishing.com/products/journals/journals.htm?id=BL
  9. “The Bottom Line: Volume List” Emerald Group Publishing, accessed April 27, 2020, https://www.emerald.com/insight/publication/issn/0888-045X
  10. “The Bottom Line” Emerald Group Publishing, accessed April 27, 2020, https://www.emerald.com/insight/publication/issn/0888-045X

    About the publication’s submission guidelines

    Location of submission guidelineshttps://www.emeraldgrouppublishing.com/products/journals/author_guidelines.htm?id=bl

    Types of contributions accepted: The journal focuses less on the management of information but more on the trading of it. The website lists the following areas of special interest:

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Library Connect Newsletter

Publication analysis


About the publication

Title: Library Connect Newsletter

ISSN: 1549-37331

Website: http://libraryconnect.elsevier.com/

Purpose, objective, or mission: Per their website, “Library Connect Newsletter covers library and information science best practices, issues, technology and trends. Library Connect is a global program from Elsevier for academic, medical, corporate and government librarians. .”2

Target audience: Academic, medical, corporate and government librarians. 3

Publisher: Elsevier, Inc.4

Peer reviewed? No.5

Type: LIS professional news.6

Medium: Online.7

Content: Topics of interest to librarians, including LIS news, current issues in LIS, best practices, Elsevier news, and thoughts from leaders in the LIS field.8

Frequency of publication: 10 times per year.9

About the publication’s submission guidelines

Location of submission guidelines: http://libraryconnect.elsevier.com/submit-article-abstract

Types of contributions accepted: Interested in your experiences as an academic, corporate, medical or government librarian such as tactical or how-to articles, librarian roles, big ideas or strategies, community news, and how Elsevier products provide solutions.10

Submission and review process: Read the editorial guidelines and if your article fits, then email the editor at libraryconnect@elsevier.com with a short description for review and response.11

Editorial tone: Conversational and professional12

Style guide used: The Library Connect Newsletter evaluates submission based on their content, not form or language, and provides editing support to authors.13

Conclusion: Evaluation of publication’s potential for LIS authors

Library Connect Newsletter is a respected professional publication with a global audience. LIS practitioners, educators, and students are encouraged to submit work or story ideas here particularly for their targeted librarian groups. Editing support is available which makes it an ideal site for new writers.14

 

Audience analysis


About the publication’s readers

Publication circulation: There are more than 50,000 subscribers in 175 countries to Library Connect webinars and the newsletter.15

Audience location and language or cultural considerations: Publisher based in United States, publication has international audience and a review of the past issues finds articles written by information professionals from around the world.16

Reader characteristics: Library Connect Newsletter is read around the globe by academic, special and medical librarians “interested in library and information science best practices, issues, trends and events.” Readers are likely to be professionals in the field of library issues as well as Elsevier advocates.17

Knowledge of LIS subject matter: Readers are likely to be familiar with general library topics and issues. Still, the audience includes all types of librarians, so authors should avoid highly specialized topics and language.18

Conclusion: Analysis of reader characteristics and their potential impact on authors

Authors are advised to submit work of a practical nature, rather than overly scholarly content, as Library Connect Newsletter serves as forum for professional news and discussion.19

Last updated: March 16, 2020


References

Show 19 footnotes

  1.  Library Connect Newsletter, Elsevier, Inc., accessed March 16, 2020, https://libraryconnect.elsevier.com/
  2. Elsevier Inc. (2018). About Library Connect. Library Connect. Retrieved from http://libraryconnect.elsevier.com/about-library-connect
  3. Elsevier Inc. (2018). About Library Connect. Library Connect. Retrieved from http://libraryconnect.elsevier.com/about-library-connect
  4. ProQuest. (2020). Library Connect. Ulrichsweb Global Serials Directory. Retrieved from http://ulrichsweb.serialssolutions.com.libaccess.sjlibrary.org/title/1412889236236/538496
  5. Elsevier Inc. (2020). Editorial Guide. Library Connect. Retrieved from http://libraryconnect.elsevier.com/submit-article-abstract
  6. Elsevier Inc. (2020). About Library Connect. Library Connect. Retrieved from http://libraryconnect.elsevier.com/about-library-connect
  7. ProQuest. (2020). Library Connect. Ulrichsweb Global Serials Directory. Retrieved from http://ulrichsweb.serialssolutions.com.libaccess.sjlibrary.org/title/1412889236236/538496
  8. Elsevier Inc. (2018). About Library Connect. Library Connect. Retrieved from http://libraryconnect.elsevier.com/about-library-connect
  9. ProQuest. (2020). Library Connect. Ulrichsweb Global Serials Directory. Retrieved from http://ulrichsweb.serialssolutions.com.libaccess.sjlibrary.org/title/1412889236236/538496
  10. Elsevier Inc. (2018). Editorial Guide. Library Connect. Retrieved from https://libraryconnect.elsevier.com/editorial-guidelines
  11. Elsevier Inc. (2018). Editorial Guide. Library Connect. Retrieved from https://libraryconnect.elsevier.com/editorial-guidelines
  12. Elsevier Inc. (2018). Library Connect Newsletter – Print Archive. Library Connect. Retrieved from http://libraryconnect.elsevier.com/newsletters
  13. Elsevier Inc. (2018). Editorial Guide. Library Connect. Retrieved from https://libraryconnect.elsevier.com/editorial-guidelines
  14. Elsevier Inc. (2018). Editorial Guide. Library Connect. Retrieved from https://libraryconnect.elsevier.com/editorial-guidelines
  15. Elsevier Inc. (2018). About Library Connect. Library Connect. Retrieved from http://libraryconnect.elsevier.com/about-library-connect
  16. Elsevier Inc. (2018). Library Connect Newsletter – Print Archive. Library Connect. Retrieved from http://libraryconnect.elsevier.com/newsletters
  17. Elsevier Inc. (2018). About Library Connect. Library Connect. Retrieved from http://libraryconnect.elsevier.com/about-library-connect
  18. Elsevier Inc. (2018). About Library Connect. Library Connect. Retrieved from http://libraryconnect.elsevier.com/about-library-connect
  19. Elsevier Inc. (2018). Editorial Guide. Library Connect. Retrieved from https://libraryconnect.elsevier.com/editorial-guidelines
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Advances in Library Administration and Organization

 

Publication analysis


About the publication

Title: Advances in Library Administration and Organization (book series)

ISSN: 0732-0671

Website: http://emeraldgrouppublishing.com/products/books/series.htm?id=0732-0671

Purpose, objective, or mission: The series was started in order to publish “longer, quality research studies, of interest both to working library managers and scholars.1 Major interest lies in how libraries have been and should be managed.

The series:

  • “Publishes thought-provoking articles relating to both innovative and time-tested methods that can be used to organize our work.
  • Provides a publication venue for those manuscripts that are typically longer than most journal articles but shorter than most books.
  • Encourages the presentation of thoughtful pieces that integrate theory and practice.
  • Brings to light excellent scholarship that strengthens and reinforces the base of knowledge library administrators have on hand.
  • Seeks to develop a body of research literature that contributes to the base of organizational theory on which library administrators rely.
  • Seeks out people who think about how libraries and library administrators work and to bring their ideas to the public.”2

Target audience: Practitioners, library and information science graduate students, and those working in associated fields of information management.3

Publisher: Emerald Publishing Limited.

Peer reviewed? Yes.4

Type: LIS Professional book series.

Medium: Print and online.

Content: “The series offers an eclectic mix of timely, thought-provoking articles, bringing together national and global studies and conveying the kind of research which current library managers and researchers need, mixing theory with a good dose of pragmatism.”5

Frequency of publication: Irregular.

About the publication’s submission guidelines

Location of submission guidelines: http://www.emeraldgrouppublishing.com/authors/index.htm

Types of contributions accepted: The editors are interested in longer, quality research studies that may be too lengthy to publish in journals.

Submission and review process: Send any questions you have regarding publication and review times to the series editor. The publisher can answer questions regarding impact factor, where the journal is abstracted and indexed, and scope and objectives of the journal.

Feel free to send the abstract to an editor to make sure your article is of a suitable topic for the book series.

Finally, be sure to check the Author Guidelines for formatting.

Editorial tone: Professional, scholarly.

Style guide used: APA 6th edition.6

Conclusion: Evaluation of publication’s potential for LIS authors

Advances in Library Administration and Organization is a unique publisher of research in that they welcome submissions that may be too long to qualify for journal publication. If you have conducted extensive research in the fields of library administration and management, this may be an appropriate book series to consider. Topics covered are broad, ranging from mindfulness in managing emotions to how to avoid burnout.

 

Audience analysis


About the publication’s readers

Publication circulation: Global, considering that the journal is readily available in ebook format.

Audience location and language or cultural considerations: Emerald Group is a U.K.-based company, and all articles are published in English. The ‘Key Audiences’ section of the series’ information page does not mention reader locations, but instead notes that the series is “widely read by practitioners, library and information science graduate students, and those working in associated fields of information management.” Also note that the ‘Topicality’ section of the information page states that they are interested in “national and global studies.”7

Reader characteristics: Readers of this particular series are professionals working in the field with a desire to learn the latest research pertaining to library administration, organization and management.

Reader knowledge of LIS subject matter: Strong.

Conclusion: Analysis of reader characteristics and their potential impact on authors

Feel free to include your LIS jargon: readers of this book series are professionals and graduate students with a broad working knowledge of librarianship. Considering how wide ranging the published topics can be (see evaluation above), authors can be sure that readers of this book series have a variety of interests and are passionate about the latest research in LIS administration.

Last updated: February 27, 2020


References

Show 7 footnotes

  1. “Advances in Library Administration and Organization Information Page,” EmeraldGroupPublishing.com, accessed February 27, 2020, http://emeraldgrouppublishing.com/products/books/series.htm?id=0732-0671#New_titles
  2. “Advances in Library Administration and Organization Information Page.”
  3. “Advances in Library Administration and Organization Information Page.”
  4. “For reviewers: The peer review process,” EmeraldGroupPublishing.com, accessed February 27, 2020, http://www.emeraldgrouppublishing.com/reviewers/peer_review_process.htm
  5. “Advances in Library Administration and Organization Information Page.”
  6. “Author Guidelines,” EmeraldGroupPublishing.com, accessed February 27, 2020, http://emeraldgrouppublishing.com/products/ebooks/author_guidelines.htm
  7. “Advances in Library Administration and Organization Information Page.”
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School Library Connection

 

 

Publication analysis


About the publication

Title: School Library Connection 

ISSN: 2380-98411

Website: https://schoollibraryconnection.com

Purpose, objective, or mission: Per their site, “School Library Connection (SLC) is an extensive learning resource center for school library professionals. As the combined evolution of School Library Monthly and Library Media Connection magazines, SLC maintains their commitment to providing those in the school library field with practical insights and inspiration while also advancing the scope and mission of its predecessors.”2

Target audience: LIS professionals working in school libraries and educators.3

Publisher: Libraries Unlimited.4

Peer reviewed? No.5

Type: LIS professional news.6

Medium: Print and online.7

Content: Articles on “Organization & Management, Instructional Leadership, and Perspectives & Partners.” Reviews are also featured in a searchable database.8

Frequency of publication: Bimonthly (print); continuously (online.)9

About the publication’s submission guidelines

Location of submission guidelines: https://schoollibraryconnection.com/assets/documents/SchoolLibraryConnection_SubmissionGuidelines.pdf

Types of contributions accepted: Queries for proposed articles should be addressed to the appropriate editor found on their submissions page. Articles on day-to-day operations and best practices of school librarianship should be discussed with the Organization & Management editor. Articles on instructional practice should be discussed with the Instructional Leadership editor. Articles on school libraries in the broader context of education should be discussed with the Perspectives & Partners editor. Experienced and new writers are welcomed.10

Reviews are also accepted in the form of “concise descriptions and evaluations of the contents, quality, and curricular applications of books and other media available for school library purchase.”11

Submission and review process: Authors must send a query to the appropriate editor to develop their idea and article before submission. The final article must then be sent to that same editor.12 There is an editorial calendar available to guide author submissions.13 Articles are typically published four months after the article deadlines.14

All book and material reviews should be emailed to the reviews editor.15

Editorial tone: Informative and conversational.16

Style guide used: An in-house guide based on the Chicago Manual of Style, 16th Edition.17

Conclusion: Evaluation of publication’s potential for LIS authors

Excellent opportunity for LIS professionals involved with school libraries, with the ability to convey they first hand experiences with an active voice and in a clear, conversational style. Talented first-time authors are welcomed, so this would be a great place to start building a writing portfolio for a respected and widely-read publication. While not a peer-reviewed publication that would support tenure, work in this magazine reaches a very large audience and will increase the visibility of any contributing author.

 

Audience analysis


About the publication’s readers

Publication circulation: The print magazine has over 5,000 readers. The website reports an average of 4,250 visitors.18

Audience location and language or cultural considerations: The publication is based in North America, with a corresponding readership.19 Readers would be familiar with LIS jargon, gained through practice or education, and the issues facing school libraries. Given the practical focus of the publication, readers most likely approach their work with a positive attitude, interested in bettering themselves and the service they provide.20

Reader characteristics: Readers will have experience with libraries, especially school libraries, and the majority work directly with students.21 The 2019 editorial calendar indicates audience interest in OER, collection development, primary resources, collaborating with other school departments, makerspaces, cultural competence, and political literacy, all within the K-12 school library context.22

Knowledge of LIS subject matter: While a reader may have obtained their LIS knowledge through an undergraduate program for media specialists or through a LIS graduate program, depending on their position, it can be assumed all will have a clear understanding of the working of the school library and the responsibilities of the LIS professionals in K-12 libraries. Acronyms and terms common in education and school librarianship would be acceptable to use.23

Conclusion: Analysis of reader characteristics and their potential impact on authors

Readers of this publication expect articles that support their efforts to improve the LIS services they provide. They want information from colleagues about their successes and efforts they can replicate in their own libraries. To be successful writers will need to meet their collaborating editor’s expectations and submit articles written in an active voice, from personal experience or observation.

Last updated: July 5, 2019


References

Show 23 footnotes

  1. ProQuest, “School Library Connection,” Ulrichsweb Global Serials Directory, accessed July 5, 2019, http://ulrichsweb.serialssolutions.com.libaccess.sjlibrary.org/title/1562358591408/826729
  2. Libraries Unlimited, “About,” School Library Connection, accessed July 5, 2019, https://schoollibraryconnection.com/About
  3. Libraries Unlimited, “About.”
  4. ProQuest, Ulrichsweb Global Serials Directory.
  5. Libraries Unlimited, “About.”
  6. ProQuest, Ulrichsweb Global Serials Directory.
  7. Libraries Unlimited, “School Library Connection,” School Library Connection, accessed July 5, 2019, https://schoollibraryconnection.com.
  8. Libraries Unlimited, “About.”
  9. Libraries Unlimited, “School Library Connection.”
  10. Libraries Unlimited, “Write for Us,” School Library Connection, accessed July 5, 2019, https://schoollibraryconnection.com/About/Write
  11. Libraries Unlimited, “Reviews+,” School Library Connection, accessed July 5, 2019, https://schoollibraryconnection.com/Home/reviews?tab=5
  12. Libraries Unlimited, “Writing for School Library Connection Frequently Asked Questions,” School Library Connection, accessed July 5, 2019, https://schoollibraryconnection.com/assets/documents/SchoolLibraryConnection_FAQ.pdf
  13. Libraries Unlimited, “Write for Us.”
  14. Libraries Unlimited, “Writing for School Library Connection Frequently Asked Questions.”
  15. Libraries Unlimited, “Reviews+.”
  16. Libraries Unlimited, “School Library Connection.”
  17. Libraries Unlimited, “Article Submission Guidelines,” School Library Connection, accessed July 5, 2o19, https://schoollibraryconnection.com/assets/documents/SchoolLibraryConnection_SubmissionGuidelines.pdf
  18. Libraries Unlimited, “School Library Connection Media Kit 2018-2019,” School Library Connection, accessed July 5, 2019, https://schoollibraryconnection.com/assets/mediaserver/SLC/1981/1981090.pdf
  19. Libraries Unlimited, “School Library Connection Media Kit 2018-2019.”
  20. Libraries Unlimited, “School Library Connection.”
  21. Libraries Unlimited, “School Library Connection.”
  22. Libraries Unlimited, “Write for Us.”
  23. Libraries Unlimited, “Write for Us.”
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AIIP Blog

 

Publication analysis


About the publication

Title: AIIP Blog (formerly AIIP Connections until March 2019)

ISSN: N/A

Website: https://blog.aiip.org

Purpose, objective, or mission: The Association of Independent Information Professionals created the AIIP blog in order “to showcase our members’ expertise, to highlight AIIP’s generous culture of knowledge-sharing, and to inspire the info-entrepreneurs of tomorrow.”1 The blog serves as a resource for independent business owners who provide information-related services.2

Target audience: Independent (not-employed) information professionals, individuals considering becoming independent information professionals, businesses or individuals seeking the services of independent information professionals, and business or individuals who work in any field of the information profession.3

Publisher: Association of Independent Information Professionals (AIIP).4

Peer reviewed? No.5

Type: LIS professional.6

Medium: Online.7

Content: Blog posts on professional development and business management tend to be the most sought-after pieces. Other common content topics include AIIP news, getting started in the profession, case studies and success stories, tips and strategies on growing IIP businesses, tech trends, and professional development tips.8

Frequency of publication: Continuously.9

About the publication’s submission guidelines

Location of submission guidelines: https://blog.aiip.org/contribute/

Types of contributions accepted: Original posts of 500-750 words in length on any specific topic within the subjects of research, information management and technology, marketing and communications, training and consulting, and writing and editing.10

Submission and review process: Content should be submitted in Google Docs or Microsoft Word format via email. The blog editors may make minor revisions without notification before posting.11

Editorial tone: Concise writing free of complex vocabulary is preferred. The use of bullet-points to make content more “scannable” to online readers is encouraged. The submissions guidelines page offers some helpful notes and resources on making online writing appealing and easy to read.12

Style guide used: No particular style is indicated. Read the submissions guidelines thoroughly for notes on preferred style.

Conclusion: Evaluation of publication’s potential for LIS authors

The AIIP Blog provides an excellent forum for the LIS author who has interest in exploring a career as an independent information professional (or who is already engaged in the practice). This publication could also serve LIS authors who have specialized knowledge in research techniques which would cater to the needs of the independent information professional. While LIS authors may have specialized research knowledge on research techniques, potential works should be written with a focus on how such research techniques may impact on independent information professionals from a practical perspective.

 

Audience analysis


About the publication’s readers

Publication circulation: No circulation information is available. However, the blog links to many social media platforms that may increase readership of any particular post.13

Audience location and language or cultural considerations: The subject matter and readership of the blog is international in scope. Simple, clear, and concise English should be used to make material accessible to the wide audience.14

Reader characteristics: Readers consist primarily of independent information professionals engaged as specialized business owners. Readers share a collaborative approach in €œsharing ideas, experiences, and observations as independent information professionals.15

Knowledge of LIS subject matter: Many readers will have extensive knowledge of LIS subject matter; however,  authors should refrain from using overly technical and elaborate language, and err on the side of simple explanation.16

Conclusion: Analysis of reader characteristics and their potential impact on authors

LIS authors should be aware that the readers are primarily professionals who are engaged as entrepreneurs in the information field. Readers will expect articles specifically tailored to this field. While articles should be professionally written, readers will expect an approach which has practical applications or implications. LIS authors with specific knowledge in emerging techniques in the acquisition/management/distribution of information could use this publication as a forum if specifically tailored to the independent information professional.

Last updated: July 5, 2019


References

Show 16 footnotes

  1. Association of Independent Information Professionals, “A Go-To Resources for the Independent Info Pro,” AIIP Blog, accessed July 5, 2019, https://blog.aiip.org/about/.
  2. Association of Independent Information Professionals, “Who We Are,” AIIP, accessed July 5, 2019, https://www.aiip.org/Discover/WhoWeAre/
  3. Association of Independent Information Professionals, “A Go-To Resources for the Independent Info Pro.”
  4. Association of Independent Information Professionals, “A Go-To Resources for the Independent Info Pro.”
  5. Association of Independent Information Professionals, “Contribute,” AIIP Blog, accessed July 5, 2019, https://blog.aiip.org/contribute/
  6. Association of Independent Information Professionals, “Contribute.”
  7. Association of Independent Information Professionals, “A Go-To Resources for the Independent Info Pro.”
  8. Association of Independent Information Professionals, “Contribute.”
  9. Association of Independent Information Professionals, “AIIP Blog,” AIIP Blog, accessed July 5, 2019, https://blog.aiip.org
  10. Association of Independent Information Professionals, “Contribute.”
  11. Association of Independent Information Professionals, “Contribute.”
  12. Association of Independent Information Professionals, “Contribute.”
  13. Association of Independent Information Professionals, “Contribute.”
  14. Association of Independent Information Professionals, “Contribute.”
  15. Association of Independent Information Professionals, “Contribute.”
  16. Association of Independent Information Professionals, “Contribute.”
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In the Library with the Lead Pipe

Publication analysis


About the publication

Title: In the Library with the Lead Pipe

ISSN: 1944-61951

Website: http://www.inthelibrarywiththeleadpipe.org/

Purpose, objective, or mission: From the website’s About page: “Lead Pipe believes libraries and library workers can change the world for the better. We improve libraries, professional organizations, and their communities of practice by exploring new ideas, starting conversations, documenting our concerns, and arguing for solutions.”2

Target audience: Educators, administrators, library support staff, technologists, and community members.3

Per co-founder Brett Bonfield: “We do our best to reach beyond librarians, administrators, etc. and also engage people who care about the same things that we care about, such as publishing, reading, knowledge, intellectual freedom . . . all the intersections between librarians and other fields, professions, avocations. We do this by trying to avoid jargon and by telling good stories, and we also do it by interviewing non-librarians and by asking non-librarians to write for us or serve as peer reviewers.”4

Publisher: The editorial staff of In the Library with the Lead Pipe5

Peer reviewed? Yes,6 by at least one external and one internal reviewer7

Type: An LIS scholarly publication that crosses over into the professional and trade publication category.8

Medium: Online.9

Content: The goals of Lead Pipe are to start conversations and to propose solutions to LIS problems and concerns. The content includes essays by the editorial board and articles by guest authors, including “educators, administrators, library support staff, technologists, and community members.”10 Articles range from advice to LIS students, to notes from LIS professionals in the workplace, to favorite books and commentary on current LIS-related news items such as retaining LGBTQ staff and library use of social media.11

Frequency of publication: Monthly.12

About the publication’s submission guidelines

Location of submission guidelines: http://www.inthelibrarywiththeleadpipe.org/submission-guidelines/

Types of contributions accepted: Constructive criticisms and commentary from people experiencing the library from the inside as librarians, administrators, and support staff, as well as community members who interact with libraries. The goal is to provide perspective from all aspects of the library community. The editors encourage article proposals from LIS students and those new to the profession.13

Examples of material published include:

  • Original research with a discussion of its consequences and an argument for action.
  • Articles arguing for a particular approach, strategy or development in librarianship, with practical examples of how it might be achieved.
  • Transformative works with additional explanatory or interpretive content. For example, a transcription of an interview or panel discussion, with a substantial introduction explaining the importance of the subject to librarianship and a discussion of related literature.14

Submission and review process: Prospective authors are asked to submit a 200-word abstract, a link or attachment to writing samples, and a current resume or CV using the email address listed on the submissions page. Authors may also submit a completed article, from 2000-5000 words, with citations as necessary.15

A staff member will respond to submissions within three weeks to indicate whether an article is appropriate to Lead Pipe publication goals in terms of content and style.16

According to Lead Pipe author instructions, “The author does the hard work of actually writing the article. Articles may have multiple authors, but in this case one author must be designated as the primary point of contact for the Editorial Board. Authors are also responsible for identifying an external reviewer. The external reviewer should have some professional connection to or knowledge of the article’s topic, and is expected to provide expert review and constructive feedback. The external reviewer does not necessarily have to be librarian. Authors may work with someone they already know or reach out to the professional community. The Editorial Board is happy to offer guidance in identifying and contacting an appropriate reviewer if needed.”17

Per co-founder Brett Bonfield, “Our goal is to make sure the article is factually accurate, well written, well edited, and interesting.”18

The process from selection to publication takes at least six weeks, with Lead Pipe editors requesting feedback and drafts from the author as necessary. This is a highly collaborative process where editors work closely with writers to produce the most fabulous writing possible for the site. Prospective authors should consult the Guest Author Instructions, Framework for Guest Author Proposals, and Peer Review Guidelines before submitting.19

Editorial tone: Informal and engaging; informative yet relaxed. The articles are peer-reviewed, but speak to the entire community of people who work in and use the library. They are thoughtful, positive articles that pose challenging questions and educate readers on diverse aspects of the LIS world.20

Style guide used:  The Lead Pipe includes an in-house style guide in its submission guidelines. Authors may use any citation style, as long as it is consistently applied within an article. The editors encourage use of the first-person for many articles, and request that authors avoid use of the passive voice.21 See the site’s detailed Style Guide for more information.

Conclusion: Evaluation of publication’s potential for LIS authors

This is an extremely LIS-student-friendly publication open to a great variety of topics within the field.22 The site has a registered ISSN number and although it has been awarded titles such as “€œBest General Blog”€ in 2012 from the Salem Press Library Blog Awards, the editors “feel that this rich peer review process sets us apart from scholarly blogs and puts us in the realm of “journal.”23 Many writers have referenced the site through other publications.24

The editors “encourage creative thinking, envelope-pushing, and constructive criticism,”25€œ while “articles indulging in non-constructive criticism will not be accepted.”26

 

Audience analysis


About the publication’s readers

Publication circulation: Not specified. According to a survey performed by Arthur Hendricks of 67 university library professionals, 3 of those 67 (4.5%) mentioned In the Library with the Lead Pipe as a blog that they regularly read.27

Audience location and language or cultural considerations: Currently all members of the editorial board work in the United States,28 and articles are written in American English.29 However, given that Lead Pipe is an internationally recognized, well-respected, yet informal journal that was previously a popular peer-reviewed blog, a more global readership may be assumed.

The publication style guide requests that authors “. . . incorporate a global perspective in the context and arguments of articles (e.g., by considering what the broad international profession should do, not just what the American Library Association or U.S.-based librarians should do). It is acceptable for an article’s focus to be on one geographic region, but this should be made clear in the article, and avoid phrases like “across the country” without mentioning which country.”30

Reader characteristics: Editors take pride in having diverse skills and interests, and bring all of that knowledge to the website, making it an interesting site to read even by those outside the profession. Lead Pipe is directed towards people involved in libraries in any capacity, from librarians to support staff and community members.31

Knowledge of LIS subject matter: Strong.32

Conclusion: Analysis of reader characteristics and their potential impact on authors

The journal is one of the longer standing open source, peer-edited and -reviewed LIS sites, dating back to 2008. It is read and referenced by librarians internationally, and provides good information and topics of conversation for librarians and those interested in the LIS community. It is an informally written site but still presents scholarly articles along with editorials and opinion pieces, and would be a good platform for LIS students who wish to network and share ideas and concerns through writing articles for a community of peers.

Per editor Brett Bonfield: “We think of ourselves as a journal and we publish “articles,” not posts, and those articles are indexed by EBSCO for its library database products. We’re not aggressive about it or anything–we were delighted by the Salem Press blog award, for instance–but it’s a distinction that has meaning for us. We love a lot of LIS blogs and we love a lot of LIS journals, we just think we have a bit more in common with the journals than the blogs.”33

Last updated: June 30, 2019


References

Show 33 footnotes

  1. ProQuest, “In the Library with the Lead Pipe,” Ulrichsweb Global Serials Directory, accessed June 30, 2019, http://ulrichsweb.serialssolutions.com.libaccess.sjlibrary.org/title/1523475745273/672658
  2. “About,” In the Library with the Lead Pipe, accessed June 30, 2019 http://www.inthelibrarywiththeleadpipe.org/about/
  3. “About,” In the Library with the Lead Pipe, accessed June 30, 2019, http://www.inthelibrarywiththeleadpipe.org/about/
  4. B. Bonfield, personal communication, March 17, 2013
  5. ProQuest, Ulrichsweb Global Serials Directory.
  6. ProQuest, Ulrichsweb Global Serials Directory
  7. “Lead Pipe Publication Process,” In the Library with the Lead Pipe, accessed June 30, 2019, http://www.inthelibrarywiththeleadpipe.org/submission-guidelines/lead-pipe-publication-process/
  8. “About.”
  9. ProQuest, Ulrichsweb Global Serials Directory.
  10. “About.”
  11. “Archives,” In the Library with the Lead Pipe, accessed June 30, 2019, http://www.inthelibrarywiththeleadpipe.org/archives/
  12. “Archives.”
  13. “About.”
  14. “Submission Guidelines,” In the Library with the Lead Pipe, accessed June 30, 2019, http://www.inthelibrarywiththeleadpipe.org/submission-guidelines/
  15. “Submission Guidelines,” In the Library with the Lead Pipe, accessed June 30, 2019, http://www.inthelibrarywiththeleadpipe.org/submission-guidelines/
  16. “Submission Guidelines.”
  17. Lead Pipe Publication Process.”
  18. Bonfield, personal communication.
  19. Lead Pipe Publication Process.”
  20. “About.”
  21. “Style Guide,” In the Library with the Lead Pipe, accessed May 3, 2017, http://www.inthelibrarywiththeleadpipe.org/submission-guidelines/style-guide/
  22. “Archives.”
  23. Ellie Collier, “And the Survey Says . . .,” In the Library with the Lead Pipe, September 5, 2012, accessed May 3, 2017, http://www.inthelibrarywiththeleadpipe.org/2012/survey-says/
  24. “Awards and Good Words,” In the Library with the Lead Pipe, accessed May 3, 2017,  http://www.inthelibrarywiththeleadpipe.org/awards-good-words/
  25. “About.”
  26. “About.”
  27. Arthur Hendricks, “Bloggership, or is publishing a blog scholarship? A survey of academic librarians,” Library Hi Tech 28, no. 3 (Summer 2010): 470-477, https://doi.org/10.1108/07378831011076701.
  28. “Editorial Board,” In the Library with the Lead Pipe, accessed June 30, 2019,  http://www.inthelibrarywiththeleadpipe.org/about/editorial-board/
  29. ProQuest, Ulrichsweb Global Serials Directory.
  30. “Style Guide.”
  31. “Style Guide.”
  32. “About.”
  33. Bonfield, personal communication.
Continue Reading

American Libraries

 

Publication analysis


About the publication

Title: American Libraries

ISSN: 0002-9769 (Print) and 2163-5129 (Online)1

Website: https://americanlibrariesmagazine.org

Purpose, objective, or mission: American Libraries is “the flagship publication of the American Library Association,” dedicated to publishing news “about all matters of import to libraries and librarians.”2 Per the Editorial Policy, part of the ALA Policy Manual section 10.2: the editor is charged with “a particular responsibility to convey to the membership and other readers full and accurate information about the activities, purposes, and goals of the Association.”3

Target audience: ALA members, the majority of whom are professional librarians in the United States.4

Publisher: American Library Association (ALA)5

Peer reviewed? No.6

Type: LIS professional news magazine.7

Medium: American Libraries is a print publication, with occasional digital supplements. American Libraries Online is the online edition.8

Content: American Libraries “features articles on professional concerns and developments, along with news of the Association, library-related legislation, and libraries around the country and the world. Expression of diverse viewpoints and critical interpretation of professional issues make the magazine the premier forum for the exchange of ideas.” 9

Frequency of publication: The print edition is published 6 times per year, with a digital-only July/August issue and occasional digital supplements.10

About the publication’s submission guidelines

Location of submission guidelines: https://americanlibrariesmagazine.org/submissions/

Types of contributions accepted: American Libraries solicits contributions of 600-1,500-word articles, including book reviews, features and opinion pieces on topics of general interest to members of the American Library Association. Letters to the editor are also accepted.11

Submission and review process: Manuscripts should be submitted via email to americanlibraries@ala.org. Hard copies may be mailed to American Libraries, 50 E. Huron St., Chicago, IL 60611. After submission, there may be “editorial revisions, deletions, or additions that in their opinion support the article’s focus. Editors will make every possible effort to review copy with the author prior to publication, especially regarding any proposed substantive changes.” Authors should hear back about their manuscripts within 4-8 weeks.12

Editorial tone: “Informal, but informative. Factual articles must be inviting and readable, with all statements backed by responsible research and interviews with several expert sources.” The editor encourages the “expression of diverse viewpoints and critical interpretation of professional issues.”13

Style guide used: Chicago Manual of Style (15th ed.).14

Conclusion: Evaluation of publication’s potential for LIS authors

This 100+-year-old magazine is a well-respected publication with a wide audience. It would not be scholarly enough in tone to carry much weight for someone building up publications for tenure, but it is a credible, professional publication that provides a forum for practical information sharing among members of the LIS community. American Libraries publishes feature stories and opinion pieces as well as letters to the editor, and occasionally opportunities for columnists arise. Strong writers with appropriate story ideas should be encouraged to submit work here, whether they are LIS practitioners, educators, or students.

 

Audience analysis


About the publication’s readers

Publication circulation: Over 62,000 member organizations, individual members, and paid subscribers.15

Audience location and language or cultural considerations: A geographic breakdown could not be found, though American Libraries does offer rates for the US, Canada, and International subscriptions.16 It is probably safe to assume that the majority of ALA members reside and work in the United States. American Libraries is published in English, and readers are likely to be completely comfortable communicating in English. However, overuse of regionalisms should be avoided to appeal to the diverse and widespread American audience.17

Reader characteristics: Because readers are usually members of the ALA, the vast majority work in a variety of libraries and have a high level of education.18 As librarians, these readers are likely to be interested in library topics and sympathetic to library issues. However, it is not safe to assume that readers are homogeneous in terms of how they believe problems should be solved. Letters to the editor and point-of-view pieces indicate that readers can be highly opinionated. The editorial policy states that the “expression of diverse viewpoints and critical interpretation of professional issues make the magazine the premier forum for the exchange of ideas.”19

Knowledge of LIS subject matter: Readers are likely to know a lot about general library topics and issues. Still, the audience includes all types of librarians, so authors would want to avoid highly specialized topics and language. For example, public librarians may not be familiar with (or interested in) the particular jargon and issues of military librarians, and technology specialists may not be familiar with the jargon of catalogers.[19. American Libraries, “About.”

Conclusion: Analysis of reader characteristics and their potential impact on authors

Because this is a professional rather than a scholarly publication, appropriate submissions would be practical rather than theoretical. Possibilities might include current topics in librarianship, or unique twists on topics of general interest to the broad LIS community such as management, advocacy, and general-interest technologies. American Libraries readers have in common a professional or personal interest in libraries, but the audience is large, and readers’ specialized interests will be quite diverse. For this magazine, general library topics would be appropriate — articles on things like library technology, marketing, or management, the kinds of topics that would be relevant to all librarians, no matter what kinds of libraries they worked in.

Authors could assume that American Libraries readers would understand general library language and that basic terms would not need to be explained (the editors of American Libraries, for example, assume that readers will understand ALA’s common acronyms, such as ACRL). However, authors should try to avoid the kinds of topics or jargon that might be related to a specific library environment or aspect of librarianship, such as academic libraries or cataloging. Articles on highly specific topics or for particular ALA subgroups would be better directed toward the publications of the related ALA divisions, such as College and Research Libraries News or Children and Libraries.

Last updated: June 30, 2019


References

Show 19 footnotes

  1. ProQuest, “American Libraries,” Ulrichsweb Global Serials Directory, accessed June 30, 2019, http://ulrichsweb.serialssolutions.com.libaccess.sjlibrary.org/title/1561931025099/41722
  2. American Library Association, “About,” accessed June 30, 2019, https://americanlibrariesmagazine.org/about/
  3. American Libraries, “About.”
  4. American Libraries, “Advertising,” accessed June 30, 2019, https://americanlibrariesmagazine.org/advertising-2/
  5. ProQuest, Ulrichsweb Global Serials Directory.
  6. ProQuest, Ulrichsweb Global Serials Directory.
  7. ProQuest, Ulrichsweb Global Serials Directory.
  8. American Libraries, “About.”
  9. American Libraries, “Submissions,” accessed June 30, 2019, https://americanlibrariesmagazine.org/submissions/ 
  10. American Libraries, “About.”
  11. American Libraries, “Submissions.”
  12. American Libraries, “Submissions.”
  13. American Libraries, “Submissions.”
  14. American Libraries, “Submissions.”
  15. American Libraries, “Advertising.”
  16. American Libraries, “Subscriptions,” accessed June 30, 2019, https://americanlibrariesmagazine.org/subscriptions/
  17. ProQuest, Ulrichsweb Global Serials Directory.
  18. American Libraries, “About.”
  19. American Libraries, “Submissions.”
Continue Reading

Marketing Library Services

 

Publication analysis


About the publication

Title: Marketing Library Services

ISSN: 0896-39081

Website: www.MarketingLibraryServices.com

Purpose, objective, or mission: Marketing Library Services (MLS) emerged in 1987 and is the longest-running publication that regularly delivers how-to articles and case studies for marketers in all types of libraries. They’re written by practitioners from around the world and curated by a respected expert who has 25+ years in the field. These detailed, vetted articles deliver more value than the brief ideas and advice offered via social media.2

Target audience: Information professionals in any type of library who need to learn to do better marketing, promotion, and advocacy.3

Publisher: Information Today, Inc.4

Peer reviewed? No.5

Type: LIS trade.6

Medium: Print and online.7

Content: MLS covers strategies and tactics for all marketing-related topics: advocacy, outreach, branding, segmentation, social media, funding initiatives, long-term campaigns, assessment, ROI, partnerships, promotional materials, program publicity, communications, PR, advertising, etc. Subscribers will also benefit from interviews with marketing masters, conference coverage, book reviews, and news.8

Frequency of publication: Six times a year (January/February, March/April, May/June, July/August, September/October, November/December).9

About the publication’s submission guidelines

Location of submission guidelines: The editor of Marketing Library Services, Kathy Dempsey, does not accept blind submissions; instead, it is preferable to email her first (see Editor below) with an article idea, so that she can see if it fits in with upcoming issues, or whether or not something similar has already been published. In a personal correspondence she asserts that if the topic is something useful to Marketing Library Services readership, she will send the author a desired length and deadline. Writers will be sent guidelines, and all graphics (photos, charts, etc.) must be in color and high resolution.10

The site itself says very little about submissions. Editorial communications should be directed to the editor, Kathy Dempsey, at kdempsey@infotoday.com.11

Types of contributions accepted: From a correspondence with the editor: “Marketing Library Services covers a wide range of marketing-related topics, including these: advocacy, outreach, programming, fundraising, event planning, dealing with the media, getting votes for library issues, proving your value, making good promotional materials, community promotion, online promotion, winning related awards, studying demographics for target marketing, innovations, surveys and focus groups, strategic communication, etc. And, of course, true marketing (plans for full campaigns).” Also, “in addition to the case studies, Marketing Library Services carries news, reviews of books and videos, conference coverage, and links to library articles and culture.” 12

Submission and review process: Authors first should send correspondence to Kathy Dempsey stating their idea. Because Marketing Library Services is published often, timely articles are strongly recommended. Also, authors must have been directly involved in the projects they are writing about, and must write in the first person. Ms. Dempsey states that authors’ specific titles do not matter.13

Editorial tone: Marketing Library Services should not be written in third-person or academic tones. The newsletter’s tone is conversational, professional, and should inspire readers. According to the editor, “Articles should be written as if you’€™re sitting down with a colleague and explaining your project over lunch.”14

The editor will correspond with the author about this after the author’s idea has been accepted.15

Style guide used: Associated Press.16

Conclusion: Evaluation of publication’s potential for LIS authors

Marketing Library Services is a very good resource for LIS authors interested in writing on community outreach and marketing of library services. Many topics can fall under this umbrella, so it is important for potential authors to be creative and open in how they frame their content.

 

Audience analysis


About the publication’s readers

Publication circulation: Marketing Library Services has 700 subscribers. Most of these are in North America, but some are in Europe and in other English-speaking countries.17

Audience location and language or cultural considerations: Because the content of the newsletter is in English and about a broad topic (marketing), the geographic location of the newsletter’s readership is assumed to reside across the United States. There are some readers from outside the United States, but because marketing can be culturally specific, those readers are likely already doing the work of cultural translation. English is used entirely throughout Marketing Library Services and, for the most part, readers are American or from Europe.18 Because of this spread, colloquialisms should be avoided (as in most professional writing).

Reader characteristics: According to Kathy Dempsey, the editor, most of the readership is comprised of librarians who market for their organization, while others are managers and directors. She also states that some are professors specializing in marketing. Because Marketing Library Services readership is comprised of professionals directly involved in marketing, it may be safely assumed that jargon specific to marketing is fine. As well, because this is a trade journal, readers will be interested in practical information. Kathy Dempsey states from a personal correspondence that, “MLS is written for a wide horizontal market that covers all types of libraries: public, academic, special (medical, gov’€™t, etc.), corporate, and to a lesser extent, K-12 school. It welcomes article queries from all of these librarians. What they all have in common is the need to promote their services. Many case studies about how one lib accomplished a goal can be used as models to doing similar things in other types of libraries. Articles on projects that have this ability to be widely replicated are especially valuable.”19

Readers of Marketing Library Services work in many types of libraries, so it may be safely assumed that they all value libraries’ continuing prosperity. That said, this does not mean that their values are identical. However, the newsletter’s tone is conversational, not argumentative. Articles written arguing strongly for one thing or another probably will not fit in Marketing Library Services.20

Conclusion: Analysis of reader characteristics and their potential impact on authors

Marketing Library Services is a newsletter informing LIS professionals the best practices and valuable ideas regarding LIS marketing. Professionals reading this newsletter are looking for good ideas and solidly practical plans and instances of good marketing. Marketing Library Services is not a dry tome of theoretical research written in an hermetic tone. Nonetheless, most of the readers are deeply engaged with marketing their organization, and are working professionals whose time and attention is valuable. Writers should consider their readers as interested colleagues who are deeply interested in successful programs and campaigns, and how they may learn from writers’ experiences and implement similar strategies in their own organizations.

Last updated: June 29, 2019


References

Show 20 footnotes

  1. Proquest, “MLS: Marketing Library Services,” Ulrichsweb Global Serials Directory, accessed June 29, 2019, http://ulrichsweb.serialssolutions.com.libaccess.sjlibrary.org/title/1521418800307/153039
  2. Information Today, Inc., 2019, “Marketing Library Services,” http://www.infotoday.com/mls/
  3. Information Today, Inc., “Marketing Library Services.”
  4. ProQuest, Ulrichsweb Global Serials Directory.
  5. ProQuest, Ulrichsweb Global Serials Directory.
  6. ProQuest, Ulrichsweb Global Serials Directory.
  7. Information Today, Inc., “Marketing Library Services.”
  8. Information Today, Inc., “Marketing Library Services.”
  9. Information Today, Inc., “Marketing Library Services.”
  10. Dempsey, K., 27 June 2019, personal communication.
  11. Information Today, Inc., 2019, “Subscription & Editorial Info,” http://www.infotoday.com/mls/mls-subs.shtml
  12. Dempsey, personal communication.
  13. Dempsey, personal communication.
  14. Dempsey, personal communication.
  15. Dempsey, personal communication.
  16. Dempsey, personal communication.
  17. Dempsey, personal communication.
  18. Dempsey, personal communication.
  19. Dempsey, personal communication.
  20. Dempsey, personal communication.

    Knowledge of LIS subject matter: Readers of this newsletter have a high degree of LIS subject matter. Marketing Library Services caters to the LIS profession, so references to library specific trends, ideas, and concepts will be well received and will not require a high degree of explanation. However, because the readership is broadly based across the LIS professional spectrum some terms and knowledge specific to one group may not be appropriate for all readers.[21. Dempsey, personal communication.

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