Wiki Tags Archives: Book reviews

Bookmarks

 

Publication analysis


About the publication

Title: Bookmarks

ISSN: 1546-06571

Purpose, objective, or mission: The magazine offers a guide to the best in books, both new and old, by summarizing book reviews, highlighting the best works by classic authors, and polling experts on non-fiction recommendations. “Simply put, Bookmarks celebrates books with an intelligence and a wide-eyed enthusiasm that no other publication has to date.”2

Website: http://www.bookmarksmagazine.com

Target audience:  Adults who are active readers; the “intelligent mainstream.”3

Publisher: Bookmarks Publishing LLC.4

Peer reviewed? No.5

Type: General interest, civilian. The content is written in simple but engaging language intended for book lovers and readers with some knowledge of authors current and past. Generally the magazine is free of librarian or scholarly jargon.

Medium: Print magazine6 with some content, such as reading lists and guides, posted online.

Content: Consensus-oriented reviews; “What One Book” column in which experts recommend the best books on a certain topic; and “Book by Book” profiles on a work by a renowned author or a within a genre.7

Frequency of publication: Bimonthly.8

About the publication’s submission guidelines

Location of submission guidelines: http://www.bookmarksmagazine.com/writers-guidelines.

Types of contributions accepted: The magazine is structured in its content and will rarely consider pitches that fall outside of that structure. From the website:

  • Consensus-oriented book reviews. These reviews are the heart of the magazine and typically where most writers start working with us. Once a book is assigned, the writer reads the relevant published book reviews from major newspapers and magazines. The final piece consists of a brief plot or content summary, a critic quote and rating applied to the book from each review (as determined by the writer), and a “critical summary” in which the critics’ reviews are highlighted, discussed and reconciled.
  • “What One Book” is a column where we solicit advice from a panel of experts on the best books on a particular topic. If you have access to authorities in a particular field, we would be interested in proposals on those topics.
  • Classic Author or Genre “Book by Book” profiles. These are our most complex pieces, and we typically work with writers we know well or who have considerable experience. Our 3,500 word profiles provide a concise review of work by a renowned author or within a genre (biographies, history, graphic novels).9

Submission and review process: “You may submit a resume and short (fewer than 1,000 words) book- or literary-related writing sample in the text of your email message. We will NOT consider applications without a writing sample. No phone calls or email attachments, please. Address your email to our managing editor, jessica “at” bookmarksmagazine.com.”10

Editorial tone: Casual but informed, as if you were talking in a book club, and “decidedly unstuffy.”11

Style guide used: None given.

Conclusion: Evaluation of publication’s potential for LIS authors

Anyone who is interested in reviewing books for a book-loving audience would likely have success at Bookmarks. LIS authors would be particularly well-suited for the mining and synthesizing of information required for the consensus-oriented book reviews.

 

Audience analysis


About the publication’s readers

Publication circulation: More than 40,000.12

Audience location and language or cultural considerations: The magazine is based in the United States and printed in English. Because Bookmarks is mostly a compilation of other media reviews, there would be little variety in cultural considerations. If a topic is chosen per issue, such as Hispanic fiction, an author should keep awareness of this ethnic or language difference from “mainstream” America.

Reader characteristics: Atlantic List Co. estimates that Bookmark‘s readers are 58% female, 18% male.13 The magazine’s media kit states, “Active readers are generally better educated and more affluent consumers. It has been proven they are more interested in travel, science, arts and the community.”14

Knowledge of LIS subject matter: The general reader may be aware of public library terms, but not specific jargon. Many will have an interest in libraries due to the free access to books that have just been reviewed. Some could be aware of the financial struggles that libraries face and the competition from Internet entertainment.

Conclusion: Analysis of reader characteristics and their potential impact on authors

The defining characteristic of the Bookmarks audience is a love of reading. For a librarian who is skilled at readers advisory or collection development, this should be an easy audience to reach and a pleasurable topic to write about. Authors with a special knowledge or interest in certain topics (non-fiction, suspense novels, etc.) could be asked to write on those, but writing brief reviews on any books would be the main desire. Readers expect reviewers to have a confidence about books they recommend (or criticize!). A general magazine about books features classic books in a genre, but also upcoming books, which is one of the main interests of voracious readers. Those who are passionate about a genre or an author want to know what is coming next. Authors and reviewers should be able to excite a reader about a book, while being entertaining but not giving away major plot surprises! Bookmarks has a witty and casual tone, and its habit of compiling reviews from other sources gives the audience “soundbites” for books, instead of in-depth analysis. Potential authors should therefore be clever and concise.

Last updated: September 9, 2018


References

Show 14 footnotes

  1.  Bookmarks, Ulrichsweb Global Serials Directory, accessed March 23, 2018, http://ulrichsweb.serialssolutions.com.libaccess.sjlibrary.org/title/1521860858609/438973
  2. “About Us,” BookmarksMagazine.com, accessed September 12, 2016, http://www.bookmarksmagazine.com/about-us
  3. “Bookmarks Media Kit,” BookmarksMagazine.com, accessed September 12, 2016, https://s3.amazonaws.com/gatherdigitalassets/other/BookmarksMediaKit2015R.pdf
  4. “Bookmarks Magazine,” BookmarksMagazine.com, accessed September 12, 2016, http://www.bookmarksmagazine.com
  5. “Writers Guidelines,” BookmarksMagazine.com, accessed September 12, 2016, http://www.bookmarksmagazine.com/writers-guidelines
  6. “Subscribe,” BookmarksMagazine.com, accessed September 12, 2016, https://online.icnfull.com/pni/?action=SUBSCRIPTION&base_country=US&a_count%20%20%20%20ry=UNITED%20STATES
  7. Writers Guidelines.
  8. Subscribe.”
  9. Writers Guidelines.
  10. Writers Guidelines.
  11. Bookmarks Media Kit.”
  12. Bookmarks Media Kit.”
  13. “Bookmarks Magazine,” AtlanticList.com, accessed September 12, 2016, http://datacards.atlanticlist.com/market;jsessionid=59D3051A62F3289AC79B68394AA31F6F?page=research/datacard&id=168553
  14. Bookmarks Media Kit.”
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Huntington Library Quarterly

 

Publication analysis


About the publication

Title: Huntington Library Quarterly

ISSN: 0018-7895 (Print) and 1544-399X (Online)1

Website: http://hlq.pennpress.org/home/

Purpose, objective, or mission:Huntington Library Quarterly publishes articles on the literature, history, and art of the sixteenth to eighteenth centuries in Britain and America, with special emphasis on:

  • The interactions of literature, politics, and religion
  • The social and political contexts of literary and art history
  • Textual and bibliographic studies, including the history of printing and publishing
  • American studies, through the early nineteenth century;
  • The performance history of drama and music.”2

Target audience: Academic librarians and academics with a focus on American Literature and History between 1500 and 1700.[3 Huntington Library Quarterly, University of Pennsylvania Press, accessed April 26, 2017, http://hlq.pennpress.org/home/]

Publisher: University of Pennsylvania Press3

Peer reviewed? Yes4

Type: Art, Literature, and History; scholarly. The main content of the publication is oriented toward research-based and scholarly articles.5

Medium: Print and online6

Content: Academic articles, book reviews, review articles on important research in the field. The Quarterly also has an Intramuralia section that details acquisitions of rare books, manuscripts, and ephemera by the Huntington Library.7

Frequency of publication: Quarterly8

About the publication’s submission guidelines

Location of submission guidelines: http://hlq.pennpress.org/media/80097/hlq_authorguidelines.pdf

Types of contributions accepted: Full-length academic feature articles, book reviews, and essays9

Submission and review process: Manuscripts are submitted for review via the ScholarOne website. Each manuscript should be accompanied by an abstract. In addition, any illustrations must be provided in hard copy.10

Editorial tone: Academic and formal11

Style guide used: The Chicago Manual of Style, latest edition12

Conclusion: Evaluation of publication’s potential for LIS authors

LIS authors who are interested in sixteenth-to-eighteenth century British and American society would benefit from publishing an article to this prestigious journal. Authors should be sure of their information, as readers of the journal are experts in the field and expect to have high-quality research in the journal.

Huntington Library Quarterly is abstracted in America: History and Life; Annual Bibliography of English Language and Literature (ABELL); Bibliography of the History of Art: BHA; British Humanities Index; FRANCIS; Historical Abstracts; Humanities Index; Humanities International Complete; I B R – Internationale Bibliographie der Rezensionen Wissenshcaftlicher Literatur; I B Z – Internationale Bibliographie der Geistes-und Sozialwissenschlaftlichen; MLA International Bibliography; Periodicals Index Online; ProQuest Research Library; Religion Index One: Periodicals; Routledge ABES; SCOPUS.13

Audience analysis


About the publication’s readers

Publication circulation: No specific numbers available. The Quarterly is available by subscription only but is abstracted and indexed in a variety of locations.14

Audience location and language or cultural considerations: The journal is published in English by the University of Pennsylvania Press. Though online access makes an international audience possible, the thematic focus of the journal indicates most readers would be academics in English-speaking countries.15

Reader characteristics: No specific information available, but readers are most likely experts in the subjects and time period highlighted by the Quarterly. Most will have at least one, if not more, advanced degree. It can be assumed that readers are highly interested in British and American history, art, and literature, as well as in archival studies.16

Knowledge of LIS subject matter: Although it may be assumed that some readers of HLQ have a knowledge of archival practice, others will have a purely academic or aesthetic interest in the period. Readers will not have a great interest in non-archival aspects of librarianship.17

Conclusion: Analysis of reader characteristics and their potential impact on authors

The Huntington Library Quarterly is a prestigious academic journal with a very specific purpose: to highlight scholarship in early modern history and literature in England and the US. Publication in the Quarterly would be a boost to an academic or writing career. Readers are assumed to have deep knowledgeable about archival studies and British and American culture of 1500 to 1900, so authors should be very sure of their information and provide new research and thinking in the field.

Last updated: April 26, 2017


References

Show 17 footnotes

  1.  Huntington Library Quarterly, Ulrichsweb Global Serials Directory, accessed April 11, 2018, http://ulrichsweb.serialssolutions.com.libaccess.sjlibrary.org/search/1908295256
  2. Huntington Library Quarterly, University of Pennsylvania Press, accessed April 26, 2017, http://hlq.pennpress.org/home/
  3.  Huntington Library Quarterly, University of Pennsylvania Press, accessed April 26, 2017, http://hlq.pennpress.org/home/
  4.  Huntington Library Quarterly, Ulrichsweb Global Serials Directory, accessed April 26, 2017, http://ulrichsweb.serialssolutions.com.libaccess.sjlibrary.org/title/1405962725458/46882
  5. Huntington Library Quarterly, Ulrichsweb Global Serials Directory, accessed April 26, 2017, http://ulrichsweb.serialssolutions.com.libaccess.sjlibrary.org/title/1405962725458/46882
  6. Huntington Library Quarterly, University of Pennsylvania Press, accessed April 26, 2017, http://hlq.pennpress.org/home/
  7.  Huntington Library Quarterly, Ulrichsweb Global Serials Directory, accessed April 26, 2017, http://hlq.pennpress.org/home/
  8. Huntington Library Quarterly, Ulrichsweb Global Serials Directory, accessed April 26, 2017, http://ulrichsweb.serialssolutions.com.libaccess.sjlibrary.org/title/1405962725458/46882
  9.  Huntington Library Quarterly, University of Pennsylvania Press, accessed April 26, 2017, http://hlq.pennpress.org/home/
  10. Huntington Library Quarterly, Author Guidelines,” University of Pennsylvania Press, accessed April 26, 2017, http://hlq.pennpress.org/media/80097/hlq_authorguidelines.pdf
  11. Huntington Library Quarterly, Ulrichsweb Global Serials Directory, accessed April 26, 2017, http://ulrichsweb.serialssolutions.com.libaccess.sjlibrary.org/title/1405962725458/46882
  12. Huntington Library Quarterly, Author Guidelines,” University of Pennsylvania Press, accessed April 26, 2017, http://hlq.pennpress.org/media/80097/hlq_authorguidelines.pdf
  13. Huntington Library Quarterly, University of Pennsylvania Press, accessed April 26, 2017, http://hlq.pennpress.org/home/
  14. Huntington Library Quarterly, University of Pennsylvania Press, accessed April 26, 2017, http://hlq.pennpress.org/home/
  15. Huntington Library Quarterly, Ulrichsweb Global Serials Directory, accessed April 26, 2017, http://ulrichsweb.serialssolutions.com.libaccess.sjlibrary.org/title/1405962725458/46882
  16. Huntington Library Quarterly, University of Pennsylvania Press, accessed April 26, 2017, http://hlq.pennpress.org/home/
  17. Huntington Library Quarterly, University of Pennsylvania Press, accessed April 26, 2017, http://hlq.pennpress.org/home/
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