Knowledge Quest

 

Publication analysis


About the publication

Title: Knowledge Quest

ISSN: 1094-9046 (Print) and 2163-5234 (Online)1

Website: https://knowledgequest.aasl.org

Purpose, objective, or mission: Knowledge Quest supports the American Association of School Librarians’ mission to empower leaders “to transform teaching and learning.”2 The journal is devoted to offering substantive information to assist building-level school librarians, supervisors, library educators, and other decision makers concerned with the development of school libraries and school library services.3

Target audience: “Building-level school librarians, supervisors, library educators, and other decision makers concerned with the development of school library programs and services.”4

Publisher: American Library Association.5

Peer reviewed? No.6

Type: LIS professional news.7

Medium: Print and online.8

Content: Per their site, “Articles address the integration of theory and practice in school librarianship and new developments in education, learning theory, and relevant disciplines.”9 Emerging trends, literacy, co-teaching, leadership, and makerspaces are some encouraged topics.10

Frequency of publication: Bimonthly, September through June.11

About the publication’s submission guidelines

Location of submission guidelines: https://knowledgequest.aasl.org/write/ (Scroll down to the link to the PDF Author Guidelines.)

Types of contributions accepted: Knowledge Quest seeks “original, unpublished manuscripts that address the integration of theory and practice in school librarianship and new developments in education, learning theory, and relevant disciplines.” The editors are not interested in “basic primers” on the role of school librarians or press releases and vendor news.12 Articles should be 2500 words or less.13

Submission and review process: Articles may be emailed to the editor14 or through an online submission form.15 “Unsolicited manuscripts undergo blind review by the Knowledge Quest editorial advisory board. The process takes approximately 3-4 weeks. When the review is completed, the author will be notified of the outcome.”16

Editorial tone: Professional. Through well-written articles, the journal provides information in a helpful and supportive manner.17

Style guide used: Chicago Manual of Style (16th ed.).18

Conclusion: Evaluation of publication’s potential for LIS authors

Although this publication has numerous readers, over half of its readership is comprised of elementary school, middle school, and high school librarians.19 The fact that its content does not apply to all aspects of library science limits the reader base and therefore, the scope of articles covered. Professionals working in school libraries are encouraged to submit their work for review. Knowledge Quest desires to be part of the library community and provide support for members of this community through its articles and reviews. Publishing in this journal represents the authors’ dedication to the school library community.20

 

Audience analysis


About the publication’s readers

Publication circulation: The publication is distributed to 7,000 members and and additional 150 readers. The online component reports over 1,200 visits per day.21

Audience location and language or cultural considerations: This magazine is a publication of the American Association of School Librarians. The material provided in the magazine is designed to support the curriculum in United States public and private schools. The print version of the magazine can be shipped anywhere, but the typical readers reside and work in the United States. Readers can also access the journal via the online component KQ Web and this website can be accessed world wide over the internet.22 This magazine is presented in English and uses terminology relevant to elementary and secondary school librarians. As a publication of the AASL, the magazine has the same vision statement as the organization. This vision statement highlights the magazine’s and the association’s goal to support and embrace cultural and ethnic diversity.23

Reader characteristics: The readers of the magazine are comprised of professionals and supervisors working in library media centers. Readers can be expected to embrace and be familiar with the ethics and values present in school library programs today. By subscribing to the magazine, readers are demonstrating their stance as advocates of literacy and supporters of intellectual freedom. Media specialists are closely related to teachers as they are active members of the learning community. These individuals are well aware of the resources available to them and are always working towards learning new ways to use these resources in better and more productive ways. Most of the readers work in elementary and secondary school libraries both public and nonpublic schools, and will be interested in issues and programs such as library funding, student achievement, student internet use, literacy, intellectual freedom, and technology that effect or involve the readers. Knowledge Quest is interested in producing a quality publication that presents ideas in a friendly and inclusive manner.24

Knowledge of LIS subject matter: With 87% of readers reporting possession of a Master’s degree, it is probable that many have LIS degrees. Readers can be expected to know about school curriculum and are knowledgeable about the technologies and issues relevant to school media centers today.25

Conclusion: Analysis of reader characteristics and their potential impact on authors

Since Knowledge Quest is a publication of the AASL, the readers expect that the publication will have the same guidelines and requirements characterized by an AASL publication. The readers expect the magazine to publish works which are balanced, relevant to the field, accurate, and up-to-date on issues pertinent to school libraries. 78% of readers report that Knowledge Quest is “essential professional reading,” so authors should expect to produce content that meets that description. 26

Last updated: June 21, 2019


References

Show 26 footnotes

  1. ProQuest, “Knowledge Quest,” Ulrichsweb Global Serials Directory, accessed June 19, 2019, http://ulrichsweb.serialssolutions.com.libaccess.sjlibrary.org/title/1560951075174/52980
  2. American Library Association, “About AASL,” accessed June 19, 2019, http://www.ala.org/aasl/about
  3. American Association of School Librarians, “About KQ,” accessed June 19,  2019, https://knowledgequest.aasl.org/about-kq/
  4. American Association of School Librarians, “2019-2020 Media Planner,” accessed June 19, 2019, https://knowledgequest.aasl.org/wp-content/uploads/2019/05/KQ_mediakit_201920_WEB.pdf
  5. ProQuest, Ulrichsweb Global Serials Directory.
  6. American Association of School Librarians, “Write for KQ,” accessed June 19, 2019, https://knowledgequest.aasl.org/write/
  7. ProQuest, Ulrichsweb Global Serials Directory.
  8. ProQuest, Ulrichsweb Global Serials Directory.
  9. American Association of School Librarians, “About KQ.”
  10. American Association of School Librarians, “Write for KQ.”
  11. American Association of School Librarians, “About KQ.”
  12. American Association of School Librarians, “Write for KQ.”
  13. American Library Association, “Knowledge Quest Author Guidelines,” accessed June 20, 2019, http://www.ala.org/aasl/sites/ala.org.aasl/files/content/Author%20Guidelines%20REVISED.pdf
  14. American Library Association, “Knowledge Quest Author Guidelines.”
  15. American Association of School Librarians, “Write for KQ.”
  16. American Association of School Librarians, “Write for KQ.”
  17. American Association of School Librarians, “Write for KQ.”
  18. American Library Association, “Knowledge Quest Author Guidelines.”
  19. American Association of School Librarians, “2019-2020 Media Planner.”
  20. American Association of School Librarians, “About KQ.”
  21. American Association of School Librarians, “2019-2020 Media Planner.”
  22. American Association of School Librarians, “2019-2020 Media Planner.”
  23. American Association of School Librarians, “About KQ.”
  24. American Association of School Librarians, “About KQ.”
  25. American Association of School Librarians, “2019-2020 Media Planner.”
  26. American Association of School Librarians, “2019-2020 Media Planner.”
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