Shelf Unbound


Publication analysis

About the publication

Title: Shelf Unbound



Purpose, objective, or mission: “Shelf Unbound indie book review magazine features the best of small press and self-published books.”1

Target audience: “Avid readers.”2

Publisher: Shelf Media Group.3

Peer reviewed? No.4

Type: Civilian publication.

Medium: Online Magazine.5

Content: Book reviews and author interviews.6

Frequency of publication: Bimonthly.7

About the publication’s submission guidelines

Location of submission guidelines: and email communication with Shelf Media’s publisher, Sarah Kloth.

Types of contributions accepted: From the submission guidelines: “At this time, we are only accepting courtesy essays and reviews for publication.”8

Submission and review process: Submit book reviews or essays to media [at] Physical books can also be sent for review to 2234 Patrick Lane, Waukesha, WI 53188.10

Editorial tone: Informal and engaging.

Style guide used: None specified.

Conclusion: Evaluation of publication’s potential for LIS authors

Shelf Unbound publishes book reviews and author interviews in the fiction/non-fiction field. As such, this publication does not apply directly to LIS authors but it may be a fun way to gain some publication experience. This publication may appeal to those wishing to write book reviews on books that interest them, or who want to flex their readers’ advisory skills.


Audience analysis

About the publication’s readers

Publication circulation: According to the website, this online magazine is distributed to more than 125,000 readers in 70 countries.11

Audience location and language or cultural considerations: Based in the United States but distributed globally via online subscriptions and website. American English and content appears to be geared towards a US audience.

Reader characteristics: As this site is directed towards small and indie publishers, books and authors selected will come from these publishers. Specific characteristics regarding the demographics of readers could not be located.

Knowledge of LIS subject matter: None can be assumed.

Conclusion: Analysis of reader characteristics and their potential impact on authors

Avid readers are always searching for the next good book and tend to read on a variety of subjects. This site appears to be a fun place in which to explore indie books on just about any topic.

Last updated: September 29, 2020


Show 11 footnotes

  1. “Advertise”, accessed September 29, 2020,
  2. Advertise.
  3. Advertise.
  4. “About,”, accessed November 14, 2016,
  5. “Subscribe,”, accessed November 14, 2016,
  6. About.”
  7. Advertise.
  8. “Submission Guidelines,”, accessed November 14, 2016,
  9. Kloth, Sarah, 2020. E-mail message to author, October 12
  10. “Kloth, Sarah.”
  11. About.”
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