Publishers Weekly


Publication analysis

About the publication

Title: Publishers Weekly, or PW

ISSN: 0000-0019 (Print) and 2150-4008 (Online)1


Purpose, objective, or mission: “Weekly news magazine focused on the international book publishing business.”2

Target audience: Publishers, booksellers, librarians, literary agents, authors, and the media.3

Publisher: PWxyz, LLC.4

Peer reviewed? No.5

Type: Civilian magazine covering book publishing.

Medium: Print and online.

Content: “It offers feature articles and news on all aspects of the book business, bestsellers lists in a number of categories, and industry statistics, but its best known service is pre-publication book reviews, publishing some 9,000 per year.”6

Frequency of publication: Weekly.7

About the publication’s submission guidelines

Location of submission guidelines:

Types of contributions accepted: PW accepts story pitches for features, news, opinion pieces, and the children’s section.8 Letters to the editor are also accepted.9

Submission and review process: Story pitches for news and soapbox ideas should be sent to Editorial Director Jim Milliot at jmilliot [at] Pitches for features should be sent to features [at]; for children’s, send pitches to childrensbooks [at] Send letters to Jim Milliot, including your name and address.11

Editorial tone: Informative.

Style guide used: None indicated.

Conclusion: Evaluation of publication’s potential for LIS authors

Publishers Weekly is perhaps the most prominent publication in the book publishing industry, and having a book review or article published in the magazine would be a notable accomplishment in the eyes of other LIS professionals.


Audience analysis

About the publication’s readers

Publication circulation:Publishers Weekly‘s weekly print edition boasts 68,000 readers–booksellers, publishers, public and academic librarians, wholesalers, distributors, educators, agents and writers,”12 “ had 10 million unique visitors last year and more than 27 million page views…and it’s growing.”13

Audience location and language or cultural considerations: Publishers Weekly is published in the United States in English, though it features reviews of books from around the world. According to Publishers Weekly, 71% of readers reside in North America and 29% reside in Europe, Asia, and Australia.14

Reader characteristics: Readers are 53.9% female with the majority of readers (22%) in the 25-34 age range.15 The audience of Publishers Weekly is comprised of 44% book buyers and booksellers, 25% publishers, 25% librarians, 2% public relations/media, 2% agents and rights professionals, and 1% wholesalers/distributors.16 Readers are people who care about books or need/want to know what’s happening in the world of book publishing.

Knowledge of LIS subject matter: It is possible, given the connection between libraries and the publishing industry, that the readers may have a familiarity with LIS jargon, however, it should not be assumed.

Conclusion: Analysis of reader characteristics and their potential impact on authors

Publishers Weekly is targeted to publishers, booksellers, librarians, educators, and book lovers. National library news is relevant to the magazine’s content, and readers would be interested in a librarian’s unique perspective on books or publishing trends.

Last updated: September 14, 202o


Show 16 footnotes

  1.  Publishers Weekly, Ulrichsweb Global Serials Directory, accessed September 14, 2020,
  2. “About Us,”, accessed October 27, 2016,
  3. About Us.”
  4. About Us.”
  5. About Us.”
  6. About Us.”
  7. About Us.”
  8. “How do I pitch Publishers Weekly a story idea?,”, accessed October 27, 2016,
  9. “How do I send a letter to the editor?,”, accessed October 27, 2016,
  10.  “How do I pitch Publishers Weekly a story idea?”
  11. How do I send a letter to the editor?
  12. “Advertising Information,”, accessed September 14, 2020,
  13. Advertising Information.”
  14. “Media Planner 2019,”, accessed September 14, 2020,
  15. Media Planner 2019.”
  16. Media Planner 2019.”
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