Publication analysis

About the publication

Title: Make:

ISSN: 1556-23361


Purpose, objective, or mission: A hybrid magazine/book (“mook”) specializing in DIY projects, particularly fun, at-home technology in categories like Home & Garden, Art & Design, Computers & Mobile, Craft, and Desktop Manufacturing. Article examples include “Learning to Build a Bot,” “Software for Makers,” and “Code Kids” programming tips.2As the leading voice of the maker movement, Make: publishes tested projects, skill-building tutorials, in-depth reviews and inspirational stories, accessible by all ages and skill ranges”3

Target audience: The target audience is rather diverse and includes anyone who is interested in learning how to build interesting projects, or simply want to see the projects of other people. 4

Publisher: Maker Media, Inc.5

Peer reviewed? No.6

Type: Civilian publication and website for hobbyists and professionals.

Medium: Print and online.7

Content: Tutorials, projects, reviews, and articles related to education, science, and technology.

Frequency of publication: Print bimonthly, online updated more often.8

About the publication’s submission guidelines

Location of submission guidelines:

Types of contributions accepted: Articles should fit into one of the following categories:

  • Reviews: 50–250 words in length written in the first person. Queries for Reviews can also be emailed to
  • Features are either 200-word articles about projects and their makers, or 600-1000 words about groups, companies, or clubs relating to DIY technologies, and can be submitted via the Submission Form.
  • Projects can be either “DIY” or a “Major Project.” As the names imply “DIY” articles are shorter and are also simpler projects, while “Major Projects” are longer and more involved.
  • Everything Else: If it doesn’t fit in one of the above categories, try this.9

Submission and review process: Writers query first using a form on the website to submit their ideas.10

Editorial tone: The style used is informal and instructional. Make: emphasizes that the writer “is the reader’s coach,”11 indicating that writing should be conversational, as if you’re telling a friend something they don’t know.

Style guide used: There is no official style guide specified.

Conclusion: Evaluation of publication’s potential for LIS authors

While the subject matter of the magazine does not directly relate to any library or information science subjects, libraries are at the forefront of the maker scene. Librarians who run programs utilizing makerspaces, 3-D printers, technology, electronics, and a do-it-yourself spirit might have something to contribute to this magazine, be it a tutorial or a story on a maker program within the library.


Audience analysis

About the publication’s readers

Publication circulation: The print magazine has a paid circulation of 100,000, while the website receives three million unique visitors per month.12

Audience location and language or cultural considerations: The subscription is only offered in U.S. dollars, which would most likely mean that its readers are all located in the United States.13 Of course, the magazine also has a web element, which could potentially be viewed by anyone with an internet connection. The magazine is written in English, and in a very informal manner. According to the website, the articles are presented with a “highly visual and personal approach.”14 Although there is a possibility that your article will appear on the website and be viewed by someone outside of the United States, it seems safe to use American colloquialisms and slang. Also, since most of the readers will be very tech savvy, it would likely be appropriate to use technical language.

Reader characteristics: The website’s readers are 66% male and 100% college educated, with an average household income of $119,000. The magazine’s readers are 81% male, with an average age of 44, and mostly college educated. The audience is composed of teachers, parents, inventors, and “techy, savvy creatives.”15

Knowledge of LIS subject matter: The average reader would most likely have little to no knowledge of LIS topics and issues, and probably no knowledge of library jargon.

Conclusion: Analysis of reader characteristics and their potential impact on authors

Since these readers would almost certainly be outside of the library world, it would be important to approach LIS subject matter in an approachable way. The use of makerspaces and other DIY, STEM-oriented programs and projects within the library would make great fodder for a contribution to this magazine. It would be important to keep your tone on a more lighthearted tone and avoid jargon as much as possible, or explain the jargon if its use is necessary.

Last updated: October 10, 2018


Show 15 footnotes

  1.  Make, WorldCat, accessed March 24, 2018,
  2. “Make:,”, accessed October 10, 2016,
  3. “Subscribe to Make,”, accessed October 10, 2016,
  4. Make:.”
  5. “Leading the Maker Movement,”, accessed October 10, 2016,
  6. “Show & Tell,”, accessed October 10, 2016,
  7. Subscribe to Make.”
  8. Subscribe to Make.”
  9. “Make: Submissions Guidelines,”, accessed October 10, 2016,
  10. Make: Submissions Guidelines.”
  11. Make: Submissions Guidelines.”
  12. “2016 Make: Media Kit,”, accessed October 10, 2016,
  13.  “Subscribe to Make.”
  14.  “Make: Submissions Guidelines.”
  15. 2016 Make: Media Kit.”
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