Publication analysis
About the publication
Title: La Opinión
ISSN: 0276-590X1
Purpose, objective, or mission: “La Opinión is the leading Spanish-language daily newspaper in the country, reaching over 20 million monthly readers in print and online. La Opinión was founded in 1926 in Los Angeles to provide daily news and information to a Hispanic population that has grown to become the nation’s largest, its audience is active, involved and engaged.“2
Website: http://www.laopinion.com/
Target audience: Spanish-language speaking and Latinx communities across the United States and beyond.
Publisher: ImpreMedia, LLC. 3
Peer reviewed? No.
Type: Civilian newspaper.
Medium: Print and online. 4
Content: General information relevant to Spanish-speaking and Latinx citizens. Includes varied content such as: sports, entertainment, business, lifestyles, Latin American news, U.S. news, world news, and special sections. This newspaper further includes information at the global, national, state, and local levels.
Frequency of publication: Daily. 5
About the publication’s submission guidelines
Location of submission guidelines: There are no submission or author guidelines. Editors at La Opinión are responsible for accepting outside content for individual sections, for all but the Main News section, which does not generally accept guest author contributions. Sections that do accept contributions are Sports, Entertainment, and Op-Ed (which might be the sole place for LIS content in this publication).
Types of contributions accepted: Community event announcements and information relating to the specific section of the paper you’d like to contribute to.
Submission and review process: Check the website or print publication to find the name of the editor for the specific section you’d like to write for. Email addresses are usually firstname.lastname@laopinion.com. Writers are paid for their contribution, with pay determined on a case by case basis. Articles are generally submitted in Spanish; they can be submitted in English, with translation services for the final published article.
Editorial tone: Informational and informative, with focus on issues that affect Latinx and Spanish-speaking communities.
Style guide used: None found.
Conclusion: Evaluation of publication’s potential for LIS authors
This newspaper lends itself to publishing local LIS related issues. LIS practitioners and students living in the covered area should consider including local library events. Library-themed articles or letters may be published in this newspaper.
Audience analysis
About the publication’s readers
Publication circulation: La Opinión reaches over 20 million readers monthly worldwide through its digital platform and is also the most-read print newspaper in Spanish in the United States. More than 300,000 readers are subscribed to the daily newsletter. 6
Audience location and language or cultural considerations: La Opinión has expanded it’s audience across the entire United States, having offices in both Los Angeles and New York. Content is offered in both Spanish and English languages.
Reader characteristics: Readership is split fairly evenly between men and women, and readers have an average household income of $59,191.7 Since the paper is written in Spanish and targeted toward Hispanic communities, it is safe to assume that readers are Hispanic or Latinx.
Knowledge of LIS subject matter: This is a civilian newspaper and a knowledge of LIS subject matter should not be assumed. Avoid technical jargon.
Conclusion: Analysis of reader characteristics and their potential impact on authors
Authors must provide readers information relevant to Latinx and Hispanic communities. Articles about library programs and issues that affect these communities would be welcome in this publication.
Last updated: October 17, 2018
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