La Opinión


Publication analysis

About the publication

Title: La Opinión

ISSN: 0276-590X1

Purpose, objective, or mission:La Opinión is the leading Spanish-language daily newspaper in the country, reaching 2 million monthly readers in print and online. La Opinión was founded in 1926 in Los Angeles to provide daily news and information to a Hispanic population that has grown to become the nation’s largest, its audience is active, involved and engaged.2


Target audience: Latino communities of Southern California and beyond.

Publisher: ImpreMedia, LLC.3

Peer reviewed? No.

Type: Civilian newspaper.

Medium: Print and online.4

Content: General information relevant to Latino citizens of the Southern California area. Includes varied content such as: sports, entertainment, business, lifestyles, Latin American news, U.S. news, world news, and special sections. This newspaper further includes information at the global, national, state, and local levels.

Frequency of publication: Daily.5

About the publication’s submission guidelines

Location of submission guidelines: There are no submission or author guidelines. Editors at La Opinión are responsible for accepting outside content for individual sections, for all but the Main News section, which does not generally accept guest author contributions. Sections that do accept contributions are Sports, Entertainment, and Op-Ed (which might be the sole place for LIS content in this publication).

Types of contributions accepted: Community event announcements and information relating to the specific section of the paper you’d like to contribute to.

Submission and review process: Check the website or print publication to find the name of the editor for the specific section you’d like to write for. Email addresses are usually Writers are paid for their contribution, with pay determined on a case by case basis. Articles are generally submitted in Spanish; they can be submitted in English, with translation services for the final published article.

Editorial tone: Informational and informative, with focus on issues that affect the Los Angeles Latino community.

Style guide used: Not available.

Conclusion: Evaluation of publication’s potential for LIS authors

This newspaper lends itself to publishing local LIS related issues. LIS practitioners and students living in the covered area should consider including local library events.

Library-themed articles or letters may be published in this newspaper; however, they must be focused on local library issues and should be void of technical library jargon in order to fully reach Latinos in the Los Angeles area.


Audience analysis

About the publication’s readers

Publication circulation: The publication reaches 2 million readers monthly.6

Audience location and language or cultural considerations: La Opinión reaches the Los Angeles area market, which has a total population of about 18 million, per the 2011 census. This newspaper is written in Spanish and offers information with a Latino perspective.

Reader characteristics: Readership is split fairly evenly between men and women, and readers have an average household income of $59,191.7 Since the paper is written in Spanish and targeted toward Hispanic communities, it is safe to assume that readers are Hispanic or Latino.

Knowledge of LIS subject matter: This is a civilian newspaper and a knowledge of LIS subject matter should not be assumed. Avoid technical jargon.

Conclusion: Analysis of reader characteristics and their potential impact on authors

Authors must provide readers information relevant to Latinos. Articles about library programs and issues that affect Latino communities would be welcome in this publication.

Last updated: October 17, 2018


Show 7 footnotes

  1.  La Opinión, WorldCat, accessed March 24, 2018,
  2. La Opinión,”, accessed December 11, 2016,
  3. La Opinión,”, accessed December 11, 2016,
  4. La Opinión.
  5. La Opinión.
  6. La Opinión.
  7. “Our Audience,”, accessed December 11, 2016,
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