Publication analysis

About the publication


ISSN: Not applicable


Purpose, objective, or mission: “ is an initiative of the American Library Association (ALA), designed to keep America informed about what’s happening in today’s libraries. promotes the value of libraries and librarians, explains key issues affecting libraries, and urges readers to support and take action for their libraries.”1

“ is a place to learn more about the health and vitality of today’s libraries, emerging trends, and current issues affecting libraries around the country, whether in public, school, academic, corporate or institutional libraries.”2

Target audience: The general public.3

Publisher: The American Library Association.4

Peer reviewed? No. 5

Type: Publication of an LIS professional organization, the American Library Association, for a lay audience, the general public.6

Medium: Online.

Content: The website includes feature articles on what’s happening in today’s libraries, book reviews, ways for readers to share stories about their own library experiences, and ways to advocate for libraries in their communities, including links to advocacy software that allows users to contact members of Congress. There is a blog that collects library stories from the news, a blog from Booklist magazine about running a book group, and a section titled “Real Life Stories” for readers to share what the library means to them.7

Frequency of publication: New content is posted frequently.8

About the publication’s submission guidelines

Location of submission guidelines:

Types of contributions accepted: seeks feature articles about local libraries and their programs, staff, or volunteers; stories about viewers’ experiences with libraries.9

Submission and review process: Queries must be sent to the editors at (Word or Google Doc preferred). Features should be between 400-1000 words. “We will acknowledge your article when we receive it. We make decisions to accept or reject articles as quickly as possible. On acceptance, an estimated date of publication may be provided to the author. “10

Editorial tone: Informal but informative, with a clear, simple style.

Style guide used: None specified.

Conclusion: Evaluation of publication’s potential for LIS authors

This publication appears to be a possible outlet for those of us who are not yet professional librarians to submit articles about what libraries have to offer us as patrons. Articles are short and informal, the site is always accepting submissions, and the editors will get back to contributors fairly quickly. It could be a good place to get one’s feet wet in the publishing experience. It is a good place for librarians to submit pieces about their their libraries, or profiles about librarians, speakers or patrons who may have interesting stories to tell.


Audience analysis

About the publication’s readers

 Publication circulation: No website traffic information available.

Audience location and language or cultural considerations: The website can be viewed internationally, but as it is an initiative of the American Library Association, we can assume most readers are within the United States. Articles and news postings cover libraries in the U.S., and reader postings seem to be limited to the U.S. as well.11

Reader characteristics: Individuals who use or work in libraries. Website users, their interests and workplaces, would likely be as diverse as the population of the United States. The publisher of this website publication represents libraries in North America and has a vested interest in presenting libraries in a positive manner.12

Knowledge of LIS subject matter: Knowledge of LIS subject matter would be on a spectrum, but the aim of the website is to spread the love of LIS, so articles should use as little jargon as possible unless educating the public on the jargon specifically.

Conclusion: Analysis of reader characteristics and their potential impact on authors

This site would be one avenue to encourage and promote libraries to the general public. Visitors to the site would most likely already have a positive image of libraries and are looking for reasons to continue on this path. This site provides a fun way to showcase library events, new trends such as makerspaces, e-readers, and digital libraries. There are sections of library quotes, book reviews, and spotlights on public libraries and librarians.

Last updated: October 12, 2018


Show 12 footnotes

  1. “About,”, accessed October 2, 2016,
  2. “About.”
  3. “About.”
  4. “About.”
  5. “Editorial Guidelines,”, accessed October 2, 2016,
  6. “About.”
  7. “ilovelibraries,”, accessed October 2, 2016,
  8. “ilovelibraries.”
  9. “Editorial Guidelines.”
  10. “Editorial Guidelines.”
  11. “ilovelibraries.”
  12. “About.”
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