Press-Telegram

 

Publication analysis


About the publication

Title: Press-Telegram

ISSN: N/A

Website: http://www.presstelegram.com/

Purpose, objective, or mission: The purpose of the Press-Telegram is to provide news and information of interest to local constituents.1

Target audience: Residents of Long Beach and the surrounding areas.2

Publisher: MediaNews Group, Inc.3

Peer reviewed? No.4

Type: Civilian newspaper.5

Medium: Print and online.6

Content: General information relevant to citizens of the Long Beach and Orange County area. Includes varied content such as: sports, entertainment, business, religion, travel, lifestyles, obituaries, and special sections. This newspaper also includes information at the global, national, state, and local levels.7

Frequency of publication: Daily.8

About the publication’s submission guidelines

Location of submission guidelines: http://www.presstelegram.com/share-your-news

Types of contributions accepted: Letters to the editor are accepted on all issues of public concern. From their Share Your News section: “Letters must include the writer’s home community and a daytime phone number for confirmation. Please limit submissions to 150 words and send via email (without attachments) to speakout [at] presstelegram.com.”9 Guest commentaries of no more than 600 word are also considered for publication. “We look for topical commentary on public policy and social issues that are of general interest to our print and digital readership. We give preference to local, regional and California topics and writers.”10 “Email your submission to opinion [at] langnews.com with the subject line “Op-ed submission.” Include a sentence or two at the end including your position, city or community of residence, and any background relevant to your expertise in the topic.”11

Editorial tone: Not specified.

Style guide used: None specified.

Conclusion: Evaluation of publication’s potential for LIS authors

This newspaper lends itself to publishing local LIS-related issues. LIS practitioners and students living in the covered area should consider submitting opinion pieces of local library issues. Topics may include: Long Beach library improvement initiative, Long Beach library special events, or a review of past public programming. Library-themed articles or letters may be published in this newspaper; however, they must be focused on local library issues and be free of library jargon in order to reach the public.

 

Audience analysis


About the publication’s readers

Publication circulation: 78,057 daily; 80,093 Sunday, with 375,000 unique monthly visitors to the website.12

Audience location and language or cultural considerations: The Press-Telegram market area reaches from Downey to the Long Beach Shoreline and from Orange County to the peninsula.13 Although this is a local newspaper, it does tackle state, national, and global issues. However, these issues tend to be related in some fashion to the local audience. Although this newspaper is written in English, part of its audience is the large Hispanic community residing in the marketed cities. In addition, it includes information relevant to the Cambodian community because Long Beach has the largest Cambodian population in the United States.14

Reader characteristics: The website does not indicate whether the newspaper reaches more male or female audiences; however, it does point out that it reaches out to the large Hispanic and Cambodian population through informative articles. Although this newspaper does not indicate a shared workplace or professional interest among its readers, they do state that they reach an audience with $55 billion a year in disposable income.15“>Advertising info.”]This suggests a possibly highly educated and professional audience with well-paid jobs. The Press-Telegram readers likely do not have established opinions about library science subjects because they are not library professionals. This publication, much like the city of Long Beach, is much more progressive in nature due to its culturally diverse demographics.

Knowledge of LIS subject matter: After reviewing various articles in the Press-Telegram, it is clear that they do not specifically tackle library and information science issues, however they will publicize events and news relevant to the local Long Beach public library or other libraries in the surrounding cities. It is very likely that the lay person will not understand library jargon, so technical terms are discouraged when attempting to publish in this newspaper.

Conclusion: Analysis of reader characteristics and their potential impact on authors

The readers of this publication are a culturally diverse people, who also do not share a similar type of job. When writing for this audience it is important to keep in mind that this is a progressive audience who cares about about state, national, and global issues.

Last updated: October 27, 2016


References

Show 15 footnotes

  1. “Press-Telegram,” PressTelegram.com, accessed October 26, 2016, http://www.presstelegram.com/
  2. Press-Telegram.”
  3. “Press-Telegram (Long Beach),” Ulrichsweb Global Serials Directory, accessed October 26, 2016, http://ulrichsweb.serialssolutions.com.libaccess.sjlibrary.org/title/1415670209155/552102
  4. Press-Telegram.”
  5. Press-Telegram.”
  6. “Subscriber Services,” PressTelegram.com, accessed October 26, 2016, https://myaccount.presstelegram.com/
  7. Press-Telegram.”
  8. Press-Telegram (Long Beach).”
  9. “Share Your News,” PressTelegram.com, accessed October 26, 2016, http://www.presstelegram.com/share-your-news
  10. Share Your News.”
  11. Share Your News.”
  12. “Long Beach Press-Telegram,” LANGnews.com, accessed October 26, 2016, http://www.losangelesnewspapergroup.com/About/newspapers.shtml#
  13. “Advertising info,” PressTelegram.com, accessed October 27, 2016, http://www.presstelegram.com/advertisinginfo
  14. “Cambodian general’s visit to Long Beach revives anger about its government’s murderous legacy,” LATimes.com, accessed October 27, 2016, http://www.latimes.com/local/california/la-me-cambodia-clash-20160421-story.html
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