Press-Telegram

Revision for “Press-Telegram” created on October 17, 2020 @ 14:19:53

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Press-Telegram
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&nbsp; <h2>Publication analysis</h2> <hr /> <h4>About the publication</h4> <strong>Title:</strong> <em>Press-Telegram</em> <strong>ISSN</strong>: N/A <strong>Website:</strong> <a title="Press Telegram" href="http://www.presstelegram.com/" target="_blank" rel="noopener noreferrer">http://www.presstelegram.com/</a> <strong>Purpose, objective, or mission:</strong> The purpose of the <em>Press-Telegram</em> is to provide news and information of interest to local constituents.[1. "Press-Telegram," PressTelegram.com, accessed October 26, 2016, <a title="Press-Telegram" href="http://www.presstelegram.com/" target="_blank" rel="noopener noreferrer">http://www.presstelegram.com/</a>] <strong>Target audience:</strong> Residents of Long Beach and the surrounding areas.[2. "About Us: Long Beach Press-Telegram", PressTelegram.com, accessed September 14, 2020, <a href="https://www.presstelegram.com/2015/10/21/about-us-long-beach-press-telegram/" target="_blank" rel="noopener noreferrer">https://www.presstelegram.com/2015/10/21/about-us-long-beach-press-telegram/</a>] <strong>Publisher:</strong> MediaNews Group, Inc.[3. "Press-Telegram (Long Beach)," <em>Ulrichsweb Global Serials Directory, </em>accessed October 26, 2016, <a href="http://ulrichsweb.serialssolutions.com.libaccess.sjlibrary.org/title/1415670209155/552102" target="_blank" rel="noopener noreferrer">http://ulrichsweb.serialssolutions.com.libaccess.sjlibrary.org/title/1415670209155/552102</a>] <strong>Peer reviewed?</strong> No.[4. "<a href="https://www.presstelegram.com/2015/10/21/about-us-long-beach-press-telegram/" target="_blank" rel="noopener noreferrer">About Us: Long Beach Press-Telegram</a>."] <strong>Type:</strong> Civilian newspaper.[5. "<a href="https://www.presstelegram.com/2015/10/21/about-us-long-beach-press-telegram/" target="_blank" rel="noopener noreferrer">About Us: Long Beach Press-Telegram</a>."] <strong>Medium:</strong> Print and online.[6. "<a href="https://www.presstelegram.com/2015/10/21/about-us-long-beach-press-telegram/" target="_blank" rel="noopener noreferrer">About Us: Long Beach Press-Telegram</a>."] <strong>Content:</strong> General information relevant to citizens of the Long Beach and Orange County area. Includes varied content such as: sports, entertainment, business, religion, travel, lifestyles, obituaries, and special sections. This newspaper also includes information at the global, national, state, and local levels.[7. "<a href="http://www.presstelegram.com/" target="_blank" rel="noopener noreferrer">Press-Telegram</a>."] <strong>Frequency of publication:</strong> Daily.[8. "<a href="http://ulrichsweb.serialssolutions.com.libaccess.sjlibrary.org/title/1415670209155/552102" target="_blank" rel="noopener noreferrer">Press-Telegram (Long Beach)</a>."] <h4>About the publication's submission guidelines</h4> <strong>Location of submission guidelines:</strong> <a href="http://www.presstelegram.com/share-your-news" target="_blank" rel="noopener noreferrer">http://www.presstelegram.com/share-your-news</a> <strong>Types of contributions accepted:</strong> Letters to the editor are accepted on all issues of public concern. From their Share Your News section: "Letters must include the writer's home community and a daytime phone number for confirmation. Please limit submissions to 150 words and send via email (without attachments) to speakout [at] presstelegram.com."[9. "Share Your News," PressTelegram.com, accessed October 26, 2016, <a href="http://www.presstelegram.com/share-your-news" target="_blank" rel="noopener noreferrer">http://www.presstelegram.com/share-your-news</a>] Guest commentaries of no more than 600 words are also considered for publication. "We look for topical commentary on public policy and social issues that are of general interest to our print and digital readership. We give preference to local, regional and California topics and writers."[10. "<a href="http://www.presstelegram.com/share-your-news" target="_blank" rel="noopener noreferrer">Share Your News</a>."] "Email your submission to opinion [at] langnews.com with the subject line “Op-ed submission.” Include a sentence or two at the end including your position, city or community of residence, and any background relevant to your expertise in the topic."[11. "<a href="http://www.presstelegram.com/share-your-news" target="_blank" rel="noopener noreferrer">Share Your News</a>."] <strong>Editorial tone:</strong> Not specified. <strong>Style guide used:</strong> None specified. <h4>Conclusion: Evaluation of publication's potential for LIS authors</h4> This newspaper lends itself to publishing local LIS-related issues. LIS practitioners and students living in the covered area should consider submitting opinion pieces of local library issues. Topics may include: Long Beach library improvement initiative, Long Beach library special events, or a review of past public programming. Library-themed articles or letters may be published in this newspaper; however, they must be focused on local library issues and be free of library jargon in order to reach the public. &nbsp; <h2>Audience analysis</h2> <hr /> <h4>About the publication's readers</h4> <strong>Publication circulation:</strong> <span class="left_content">15,000 daily; 29,000 Sunday, with 699,000 unique monthly visitors to the website.[12. "The Best of L.A. County Media Kit 2020," Southern California News Group, accessed September 14, 2020, <a href="https://mediakit.scng.com/wp-content/uploads/2020/08/3Q_2020_LACO_SCNG_Media_Kit1.pdf" target="_blank" rel="noopener noreferrer">https://mediakit.scng.com/wp-content/uploads/2020/08/3Q_2020_LACO_SCNG_Media_Kit1.pdf</a>]</span> <strong>Audience location and language or cultural considerations:</strong> The <em>Press-Telegram</em> market covers the Greater Long Beach Area including the communities of the Artesia, Bell, Bellflower, Carson, Cerritos, Compton, Cypress, Downey, Hawaiian Gardens, Huntington Park, La Mirada, Lakewood, Long Beach, Los Alamitos, Lynwood, Norwalk, Paramount, Pico Rivera, San Pedro, Santa Fe Springs, Seal Beach, Signal Hill, South Gate, and Wilmington.[13. "<a href="https://www.presstelegram.com/2015/10/21/about-us-long-beach-press-telegram/" target="_blank" rel="noopener noreferrer">About Us: Long Beach Press-Telegram</a>."] Although this is a local newspaper, it does tackle state, national, and global issues. However, these issues tend to be related in some fashion to the local audience. Although this newspaper is written in English, part of its audience is the large Hispanic community residing in the marketed cities. In addition, it includes information relevant to the Cambodian community because Long Beach has the largest Cambodian population in the United States.[14. "Cambodian general's visit to Long Beach revives anger about its government's murderous legacy," LATimes.com, accessed October 27, 2016, <a href="http://www.latimes.com/local/california/la-me-cambodia-clash-20160421-story.html" target="_blank" rel="noopener noreferrer">http://www.latimes.com/local/california/la-me-cambodia-clash-20160421-story.html</a>] <strong>Reader characteristics:</strong> Readers are 51% female and 49% male with a median age of 38 years old. 51% of readers are Hispanic and 59% have a college education. The average household income $98,370. [14. "<a href="https://mediakit.scng.com/wp-content/uploads/2020/08/3Q_2020_LACO_SCNG_Media_Kit1.pdf" target="_blank" rel="noopener noreferrer">The Best of L.A. County Media Kit 2020</a>."] The <em>Press-Telegram</em> readers likely do not have established opinions about library science subjects because they are not library professionals. This publication, much like the city of Long Beach and the Greater Long Beach Area, is much more progressive in nature due to its culturally diverse demographics. <strong>Knowledge of LIS subject matter:</strong> After reviewing various articles in the <em>Press-Telegram</em>, it is clear that they do not specifically tackle library and information science issues, however, they will publicize events and news relevant to the local Long Beach public library or other libraries in the surrounding cities. It is very likely that the layperson will not understand library jargon, so technical terms are discouraged when attempting to publish in this newspaper. <h4>Conclusion: Analysis of reader characteristics and their potential impact on authors</h4> The readers of this publication are culturally diverse and do not share a similar type of job. When writing for this audience it is important to keep in mind that this is a progressive audience who cares about state, national, and global issues. <strong>Last updated: </strong>September 14, 2020 <hr /> <h4>References</h4>
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October 17, 2020 @ 14:19:53 Bethany Baker
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September 14, 2020 @ 19:24:19 [Autosave] Bethany Baker
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