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Los Angeles Times

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Publication analysis


About the publication

Title: Los Angeles Times (LA Times)

ISSN: 0458-3035 1

Purpose, objective, or mission:The Los Angeles Times is the largest metropolitan daily newspaper in the country. The Pulitzer Prize-winning Times has been covering Southern California for more than 138 years.”2

“Bringing truth to power through creative storytelling, original reporting and accountability journalism that impacts lives and pushes change.” 3

Website: http://www.latimes.com/

Target audience: Residents of Southern California and beyond. “Millennials, Gen X, Multicultural Influencers, Affluent Consumers, Families and Parents, Boomers.” 4

Publisher: Los Angeles Times Media Group.5

Peer reviewed? No.

Type: Civilian publication.

Medium: Print and online. Archives are available online from the founding of the paper in 1881.6

Content: News reports, investigative journalism, editorials, reviews, and various columns. The website’s sections include news at the Local, Nation, World level, as well as Business, Climate & Environment, Entertainment & Arts, Food, Housing & Homeless, Lifestyle, Opinion, Politics, Science, Sports, and Travel. Several more options can be found viewing the Site Map. 7 Of interest to LIS writers, there is a special Books sub-section under Entertainment, including fiction and nonfiction book reviews and features.

Frequency of publication: Daily. 8

About the publication’s submission guidelines

Location of submission guidelines: https://www.latimes.com/oe-howtosubmitoped-story.html

Types of contributions accepted: Op-ed articles are welcome on any subject. Per the website, “Most articles are about 750 words in length, though some are shorter, and on Sundays we can sometimes run pieces as long as 1,200 words 9 For more information on op-ed pieces, see former editor Nicholas Goldberg’s explanation of op-ed processes and goals. 10

Letters to the Editor are another option if you wish to respond to anything already published. They are limited to 150 words. 11

Blowback, is another opportunity to publish within the Times. “Got a beef with the L.A. Times? Read something in the paper that really ticked you off, but haven’t got a place to make your opinion heard? Want to write an article about it and get it into The Times? Blowback is The Times’ forum for full-length responses to our articles, editorials and Op-Eds. It is the missing link between the 150-word letter to the editor and the Op-Ed piece, and you’re invited to participate. We’re willing to post Blowback items on both news and opinion pieces, but our focus is on opinion. The idea is to present countering opinions, not to provide a forum for pointing out errors or critiquing bias in the Times’ news coverage.12

Submission and review process:  Op-Ed articles: Email op-ed submissions to oped@latimes.com. We make every effort to read manuscripts promptly. If the article is accepted for publication, you will hear from a Times editor within five days. We regret that the volume of submissions we receive means that we cannot respond individually to each article, nor can we provide feedback to proposals or queries. 13

Letters to the Editor: Complete the form located here . “We generally do not publish more than one letter from a single person within any 60-day period. Letters become the property of The Times and may be republished in any format. They typically run 150 words or less and may be edited. You will be contacted if your letter is a candidate for publication.” 14

Blowback: Email Blowback submissions to blowback@latimes.com. 15

Editorial tone: Journalistic.

Style guide used: None specified.

Conclusion: Evaluation of publication’s potential for LIS authors

Los Angeles Times is read by a general audience (not necessarily confined to Southern California) who wants to be ahead of the local and world news. Op-ed pieces about new digital collections, expanded library services, or opening of a new library branch would benefit LIS authors. You might also consider submitting a press release or event listing regarding a library event.

 

Audience analysis


About the publication’s readers

Publication circulation: The Los Angeles Times is “the largest metropolitan daily newspaper in the country, with a daily readership of 1.3 million and 2 million on Sunday, more than 30 million unique latimes.com visitors monthly and a combined print and online local weekly audience of 4.6 million.” 16

According to their current media kit, The Times has 46 Million unique visitors, 90 Million page views, 7 Million+ social followers, 332,000 monthly shares on Apple News, 845,000 video views, 4.4 Million weekly print + digital readers in Los Angeles, 2.9 million weekly print readers, 1.8 million Sunday print readers, and 1.2 Million daily print readers. 17

Audience location and language or cultural considerations: Los Angeles Times is regional to Southern California, but it’s journalism and reporting covers content on a global scale. While printed in English, Los Angeles Times En Español is also available.

Reader characteristics: “We reach distinct, affluent and diverse audiences of multiple generations, demographics, preferences and interests.” 18

Knowledge of LIS subject matter: Being a lay publication, Los Angeles Times will require LIS jargon-free contributions. While readers may be familiar with library issues, like Deleting Online Predators Act (DOPA) and Dewey call numbers, generally authors should avoid writing on heavily specialized library topics such as OpenURL link resolver software technology or collection management.

Conclusion: Analysis of reader characteristics and their potential impact on authors

The newspaper’s readers are spread all over the world. They are everyday patrons and potential donors, suggesting they may wish to keep their submissions LIS jargon free and stay away from highly specialized topics. There is potential for publishing on a myriad of topics through the Op-Ed avenue that may be of interest to readers.

Last updated: December 5, 2020


References

Show 18 footnotes

  1. Los Angeles Times, WorldCat.org, accessed March 24, 2018, https://www.worldcat.org/title/los-angeles-times/oclc/474112039
  2. “About,” LATimes.com, accessed October 3, 2016, https://www.latimes.com/about
  3. “Media Kit,” LATimes.com, accessed December 5, 2020, https://mediakit.latimes.com/
  4. “Media Kit.”
  5. “About.”
  6. “Archives,” LATimes.com, accessed October 23, 2018, https://latimes.newspapers.com/
  7. “Site Map,” LATimes.com, accessed October 3, 2016, http://www.latimes.com/about/la-sitemap-htmlstory.html
  8. “About Us.”
  9. “Submitting an article to Op-Ed,” LATimes.com, accessed October 3, 2016, http://www.latimes.com/oe-howtosubmitoped-story.html
  10. “Op-Ed, Explained,” LATimes.com, accessed October 3, 2016, http://www.latimes.com/news/la-oe-pages23oct23-story.html
  11. “Submitting an article to Op-Ed.”
  12. “About Blowback,” LATimes.com, accessed December 5, 2020, https://www.latimes.com/opinion/readersreact/la-op-blowback-about-story.html
  13. “Submitting an article to Op-Ed.”
  14. “Submit a letter to the Editor,” LATimes.com, accessed December 5, 2020, https://www.latimes.com/opinion/submit-letter-to-the-editor
  15. “About Blowback.”
  16. “About.”
  17. “Media Kit.”
  18. “Media Kit.”
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Mental Floss

Publication analysis


About the publication

Title: Mental Floss

ISSN: Print: 1543-4702 (ceased), Online: N/A 1

Website: http://www.mentalfloss.com/

Purpose, objective, or mission: “Whether we’re covering history, science, pop culture, language, music, true crime, or entertainment, we help our audience feel smarter. Our New York City-based team of editors and writers—as well as our worldwide network of contributors—answers life’s big questions, uncovers fascinating facts, and finds stories so interesting that our readers absolutely must share them.”2

Mental Floss delivers smart, fun and shareable content in an upbeat and witty environment. An encyclopedia of everything, we answer life’s big questions and uncover stories so interesting our readers absolutely must share them. We take all culture and make it pop culture.” 3

Target audience: “Curious People.” 4

Publisher: Minute Media. 5

Peer reviewed? No.

Type: Civilian publication.

Medium: Online. Print issues ceased in 2016. 6

Content: Fun and informative pieces on a wide variety of subjects with a focus on shareability.7

Frequency of publication: Daily.

About the publication’s submission guidelines

Location of submission guidelines: https://www.mentalfloss.com/article/625670/how-to-pitch-mental-floss

Types of contributions accepted: “We’re always looking for new voices to write about the diverse verticals we cover, whether that’s history, science, entertainment, language, pop culture, art, or beyond.” 8

PITCHES WE CAN USE 9
Lists

Lists are an overview of a topic in digestible-nugget form. Each list will cover the who, what, when, and where of the subject, plus its significance, and pay particular attention to quirky or little-known facts about the subject. Pitches may focus on the below topics:

Subjects that have a major anniversary coming up
Historical figures and events
Movies and TV series
Music
Literature and art
Language
Food and drink
Helpful tips and life hacks
Scientific discoveries, phenomena, and figures
Pop culture fads, events, and personalities

Features

Features are reported stories that delve into a topic from a particular angle and with strong characters and storytelling. Features can be short (500 words) or longer (800-1500 words). Areas ripe for features include:

Historical events that put current events into perspective
Exploring and/or answering a big question
Science stories that explain a new field of research or highlight a scientist’s ongoing work
A deep dive into a pop culture event or phenomenon in history
True crime and unsolved mysteries
Features about odd, unique, or little-known historical events and people

PITCHES WE CAN’T USE 10
Short, timely news stories: these pieces are covered by our staff writers
Science articles based on a single study: these are also covered by staff writers
First-person articles or personal essays
Fiction, memoir, or poetry
Current politics or political opinion
Stories based solely on PR pitches

Tips provided by Mental Floss: Keep your pitch short (1-2 paragraphs) and let them know if you have a particular expertise on the subject. Include a link to your portfolio/work samples. Do not pitch or send completed articles.  Take the time to brainstorm a possible headline for your story, and include that as part of the subject line, i.e. Freelance Pitch: 50 Amazing Facts About Animals. Having a headline can help us better understand the angle you plan to use with your story. 11

Submission and review process: “Expect a response to your pitch within two weeks. If you do not receive a response after two weeks, you can assume it’s a pass. Due to the number of pitches we receive each day, we are unfortunately not able to respond to every pitch we receive.” 12

Editorial tone: Informal and conversational. Witty, humorous, and informative.

Style guide used: None stated.

Conclusion: Evaluation of publication’s potential for LIS authors

This would be an excellent publication for LIS authors. Librarians are knowledge and information brokers and are often referred to as Renaissance people because of their vast array of knowledge. This type of website caters to that deep storehouse of information. And this website in particular might provide a nice respite from the regular scholarly articlesa way to showcase not only your knowledge but your sense of humor.

 

Audience analysis


About the publication’s readers

Publication circulation: “Since its founding in a Duke University dorm room in 2001, Mental Floss has reached more than 1 billion readers with smart, quirky content presented in a witty, upbeat voice. We reach more than 19 million users per month across our site, social media accounts, and popular YouTube channel.” 13

According to Visitor’s Worth website, Mental Floss has approximately 58,000 daily visitors, with 154,000 daily page views. 14

Audience location and language or cultural considerations: According to Visitor’s Worth website, the most traffic for the publication comes from audiences in the United States, but the website also has a following in the UK, Canada, India, and Germany. 15 The website publishes in the English language.

Reader characteristics: In general, readers want to expand their knowledge in easily digested tidbits without having to read a whole book on a subject. For example, a past issue boiled down complex theories such as chaos theory, string theory, evolution, game theory, and artificial intelligence into one-to-two-page summaries that mix facts with wit and humor. There are no particular biases in the readership of this publication, except a propensity for trivia and Jeopardy-like knowledge.

Knowledge of LIS subject matter: Readers’ LIS knowledge would vary depending on their interest and work environment. It would be safe to assume a number of librarians read and enjoy this publication, but as the focus is on providing intelligent, humorous articles, use of LIS jargon should be avoided.

Conclusion: Analysis of reader characteristics and their potential impact on authors

Potential authors should keep in mind that readers already have a vast amount of information and wish to add to that knowledge in an enjoyable way. When writing articles for this publication, try to mix education with entertainment. No topic is off limits if you can approach it with new or interesting information presented in a fun way.

Last updated: December 5, 2020


References

Show 15 footnotes

  1. Mental Floss, Ulrichsweb Global Serials Directory, accessed December 5, 2020, http://ulrichsweb.serialssolutions.com.libaccess.sjlibrary.org/title/1521935574828/407043
  2. “About Us,” mentalfloss.com, accessed December 5, 2020, http://mentalfloss.com/about-us
  3. “Mental Floss,” MinuteMedia.com, accessed December 5, 2020, https://www.minutemedia.com/mentalfloss
  4. “About Us.”
  5. “Mental Floss.”
  6. “Life After Print for Mental Floss,” FolioMag.com, accessed December 5, 2020, https://www.foliomag.com/life-after-print-for-mental-floss/
  7. “About Us”
  8. “Pitch,” MentalFloss.com, accessed December 5, 2020, https://www.mentalfloss.com/article/625670/how-to-pitch-mental-floss
  9. “Pitch.”
  10. “Pitch.”
  11. “Pitch.”
  12. “Pitch.”
  13. “About Us.”
  14. “www.mentalfloss.com,” VisitorsWorth.com, accessed December 5, 2020,  http://visitorsworth.com/www.mentalfloss.com
  15. “www.mentalfloss.com.”
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Pittsburgh City Paper

Publication analysis


About the publication

Title: Pittsburgh City Paper

ISSN: 1066-00621

Website: http://www.pghcitypaper.com/

Purpose, objective, or mission: This publication provides weekly information on current local news about entertainment, events, politics, sports, and other local interests. Most readers look to this as a guide for weekly events.2

“As Pittsburgh’s independent voice, we offer a unique prospective on local politics and news, intelligent and fresh cultural reporting, the most comprehensive calendar of events, and stories you will not find anywhere else.” 3

Target audience: Pittsburgh city residents.

Publisher: Eagle Media Corp.4

Peer reviewed? No.5

Type: Civilian, alternative newspaper.

Medium: Print and online.

Content: Information on local music, art, entertainment, sports, news, and politics.6

Frequency of publication: Weekly.7

About the publication’s submission guidelines

Location of submission guidelines: http://www.pghcitypaper.com/pittsburgh/FreelanceInternGuide/Page

Types of contributions accepted: The guidelines state: “We use freelance talent every week, and we value the contributions made by our freelancers. But we don’t just take freelancers from off the street; that’s how we hire editors. When a prospective freelancer wants to write for us, we have two questions: Is this person able to bring us stories we can’t get on our own? and Is this person capable of actually writing the story? To answer the first question, you need to bring us some story pitches. These should be stories you think we’ll want — and stories we don’t already have.”8

“How can you tell what sort of material qualifies? The easiest way is to look at the paper. See what we already publish … and what we don’t. Tailor your ideas accordingly. Here are a few hints to get you started. What we are interested in: Stories about local artists. Stories about local news and politics. Stories about Pittsburgh, in all its love and squalor. What we’re not interested in: Political screeds about how great President Obama is. Political screeds about how awful President Obama is. First-person essays. Your problems.”9

“As to that second question — can this person write the story themselves? — we’re looking for skilled writers and thorough reporters who know the territory. The best proof of these qualities is clips of previously published work. Articles for your college newspaper, freelance stuff you did for community papers, Pulitzer Prize-winning multi-part series from The New York Times … we’ll look at almost anything.”10

Submission and review process: Submission method depends on the type of article. The guidelines provide the editors responsible for each type and their preferred contact method. Review and acceptance of submissions responsibility of editors.11

Editorial tone: Informal and clever.

Style guide used: Not specified in guidelines.

Conclusion: Evaluation of publication’s potential for LIS authors

This publication provides a fair opportunity for LIS authors residing in Pittsburgh or familiar with the area. Potential for publication of book reviews, local information services, and content about local programming and events that would interest the younger audience of the newspaper. Authors from the Pittsburgh area, with personal knowledge of the area and population, would find it easier to write for this publication. Because this publication is free both in print and online, it has the potential to meet a wide audience within the city.

 

Audience analysis


About the publication’s readers

Publication circulation: 58,000.12

Audience location and language or cultural considerations: Metro Pittsburgh area.

Reader characteristics: Readers are described as “younger and more affluent,” though the age breakdown in the media kit indicates that readership spans a range of age groups, with 25% between 25 and 34 and 20% over 65.13

Knowledge of LIS subject matter: While some readers will certainly be librarians, library administration and staff, and library students who live in the Pittsburgh area, this publication does not specialize in LIS subject matter, nor are any readers expected to have knowledge of LIS subject matter.

Conclusion: Analysis of reader characteristics and their potential impact on authors

Readers might be interested in technology, local events (possibly library events), interesting stories and news about their local libraries.

Last updated: October 25, 2020


References

Show 13 footnotes

  1.  Pittsburgh City Paper, Ulrichsweb Global Serials Directory, accessed March 27, 2018, http://ulrichsweb.serialssolutions.com.libaccess.sjlibrary.org/title/1522198957662/558709
  2. “Pittsburgh City Paper,” PGHCityPaper.com, accessed October 23, 2016, http://www.pghcitypaper.com/
  3. “Advertise.”, PGHCityPaper.com, accessed October 25, 2020, https://www.pghcitypaper.com/pittsburgh/Advertise/Page
  4. “Pittsburgh City Paper.”, Contact Us, accessed September 15, 2018, https://www.pghcitypaper.com/pittsburgh/ContactUs/Page
  5. “Freelance/Intern Guide,” PGHCityPater.com, accessed October 23, 2016, http://www.pghcitypaper.com/pittsburgh/FreelanceInternGuide/Page
  6. “Pittsburgh City Paper.”
  7. “Subscriptions,” PGHCityPaper.com, accessed October 23, 2016, http://www.pghcitypaper.com/pittsburgh/Subscriptions/Page
  8. “Freelance/Intern Guide.”
  9. “Freelance/Intern Guide.”
  10. “Freelance/Intern Guide.”
  11. “Freelance/Intern Guide.”
  12. “Pittsburgh City Paper Media Kit,” PGHCityPaper.com, accessed October 23, 2016, http://www.pghcitypaper.com/general/pdfs/CP-Web-Media-Kit-07-01-16.pdf
  13. “Pittsburgh City Paper Media Kit.”
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Slate

 

Publication analysis


About the publication

TitleSlate

ISSN: 1091-2339 (Online)1

Website: http://www.slate.com

Purpose, objective, or mission: Founded in 1996, Slate is a “general-interest publication offering analysis and commentary about politics, news, business, technology, and culture.”2

Target audience: Internet news seekers interested in current events and contemporary topics with a unique perspective and sharp commentary.

Publisher: The Slate Group, a Graham Holdings Company.3

Peer reviewed? No.

Type: Civilian publication / online magazine.

Medium: Online.

Content: Current events, political commentary, culture–all sorts of topics within the United States. Slate has a self-proclaimed liberal slant.4

Frequency of publication: New content published daily.

About the publication’s submission guidelines

Location of submission guidelines: http://www.slate.com/articles/briefing/slate_fare/2017/10/how_to_pitch_slate.html

Types of contributions accepted: Slate asks that you read over their website and get familiar with the types of work they accept before you send in a pitch. They’re known for making strong statements, so if your piece falls under opinion or analysis, be sure to make a compelling argument. Scroll towards the bottom of How to pitch Slate to read a successful pitch example, a particularly funny take on food featured on the Game of Thrones TV show.

Submission and review process: Send short pitches stating the general content of your article, or the argument you intend to make. Do not send complete drafts of your piece.5

Slate asks that you please Google the topic of your article to see what has already been written on the subject–they strive for fresh content and new perspectives. Be sure to include the section of the site in which you would like your article to be featured–Brow Beat, Health/Science, Human Interest, etc. Include a short bio on yourself. Slate asks that you please refrain from emailing multiple editors. Due to the high volume of submissions that they receive, if you do not hear back from an editor in a few days, your article was not accepted.6

Editorial tone: Informative yet casual.

Style guide used: Unknown.

Conclusion: Evaluation of publication’s potential for LIS authors

Slate could be a great option to look into for those writing about push-button topics in the LIS field. Recently published articles regarding library and information science include “The Library of Congress Will Stop Archiving Every Tweet. Good.,” from 2017, and “Who Is in Control of Your Library’s Data?” from 2015.

 

Audience analysis


About the publication’s readers

Publication circulation: According to their media kit, Slate reaches 20 million unique visitors a month.7

Audience location and language or cultural considerations: Slate is a U.S. publication, and, as of 2015, international readers must pay to access Slate.com if they wish to read more than 5 free articles a month.8 slate.com, accessed September 19, 2020, https://slate.com/news-and-politics/2015/06/slates-new-international-paywall-how-it-will-work-for-readers-abroad.html] Therefore, it is safe to assume that most of the readers are geographically located in the U.S.

Reader characteristics: According to an older article published by Slate, their general demographic is comprised of (mostly) college-educated readers between the ages of 25-54.9

Knowledge of LIS subject matter: Varied, as Slate is read by the general public.

Conclusion: Analysis of reader characteristics and their potential impact on authors

With 70 million viewers a month, you can guarantee that readers of Slate have a wide range of knowledge. Recent articles on a David Lynch typing game and the dubiousness of octopus intelligence show potential authors that Slate could be a good outlet for more offbeat LIS writing. All articles feature a lively readers’ commentary section, so be prepared for (potentially) heavy debate about your content.

Last updated: September 29, 2020


References

Show 9 footnotes

  1.  Slate, Ulrichsweb Global Serials Directory, accessed March 27, 2018, http://ulrichsweb.serialssolutions.com.libaccess.sjlibrary.org/title/1522203227097/248045
  2. “About Us,” Slate.com, accessed February 27, 2018, http://www.slate.com/articles/news_and_politics/slate_fare/2006/08/about_us.html
  3. “About Us.”
  4. “Slate Isn’t Too Liberal. But…,” Slate.com, accessed February 27, 2018, http://www.slate.com/articles/slate_plus/slate_fare/2014/09/is_slate_magazine_too_liberal_or_conservative_what_members_said_about_the.html
  5. “How to pitch Slate,” Slate.com, accessed February 27, 2018, http://www.slate.com/articles/briefing/slate_fare/2017/10/how_to_pitch_slate.html
  6. “How to pitch Slate.”
  7. “Slate Media Kit,” mediakit.slate.com, accessed September 29, 2020, http://mediakit.slate.com/advertise/p/1
  8. “Hello, International Reader,
  9. “Media Kit,” Slate.com, accessed February 28, 2018, http://www.slate.com/articles/briefing/media_kit/2000/12/_14.html
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Notes: The Quarterly Journal of the Music Library Association

 

Publication analysis


About the publication

Title: Notes: The Quarterly Journal of the Music Library Association

ISSN: 0027-4380

Website: http://www.musiclibraryassoc.org/page/Notes

Purpose, objective, or mission: Notes is the journal of the Music Library Association. Since 1934, the journal has offered “its readers interesting, informative, and well-written articles in the areas of music librarianship, music bibliography and discography, the music trade, and on certain aspects of music history.”1

Target audience: Notes is the journal of the Music Library Association, whose members are “librarians, musicians, scholars, educators, and members of the book and music trades.”2 Members of the Music Library Association receive the journal in print and can access it online.

Publisher: Music Library Association, Middleton, Wisconsin.

Peer reviewed? Yes, double-blind peer review.3

Type: LIS scholarly journal.

Medium: Print and online.

Content: Notes issue typically contains an editorial section; general articles on music and music librarianship; reviews of books, scores, periodicals, and new media; and newly cataloged books and recently issued music scores.4 Articles and reviews published in Notes are international in scope.

Frequency of publication: Quarterly.

About the publication’s submission guidelines

Location of submission guidelines: Information for Contributors.

Types of contributions accepted: “Notes welcomes submissions of interesting, informative, and well-written articles on music librarianship, music bibliography, the music trade, and discography, and on certain aspects of music history.”5 The editor welcomes preliminary ideas and manuscript proposals.6 Unsolicited reviews are not accepted, but those who would like to become reviewers “are invited to send a curriculum vitae and a statement delineating their special areas of interest and competence to the appropriate editors.”7

Submission and review process: Articles should be submitted as an email attachment to the editor, Deborah Campana (deborah.campana@oberlin.edu). Manuscripts are first read by the editor for “general suitability” and then are subjected to a double-blind peer-review process. Once a submission is accepted, the author is informed of the conditions governing that acceptance.8

Editorial tone: Scholarly.

Style guide used: The Chicago Manual of Style (17th edition).9 Journal-specific style requirements are delineated in the “Notes Style Sheet,” which is helpful, extensive, and “in continuous revision.” Furthermore, authors should consult the “Information for Contributors” in the most recent issue of Notes.10

Conclusion: Evaluation of publication’s potential for LIS authors

As the quarterly journal of the Music Library Association, Notes clearly belongs to the library and information science literature. Music librarianship, however, is still largely the domain of librarians who are also scholars in the field of musicology–they have advanced degrees, teach, and publish in both disciplines. As such, publishing in Notes is only an option for LIS authors with a great deal of expertise in both librarianship and some area of musicology, such as music history, music theory, or the music trade. Being published in Notes would be a huge boost to the career of any LIS author, and it would be sure to impress almost any tenure committee.

 

Audience analysis


About the publication’s readers

Publication circulation: Each quarter, 1,150 print issues are mailed.11

Audience location and language or cultural considerations: Notes is the quarterly journal of the Music Library Association, which is the U.S. branch of the International Association of Music Libraries, Archives, and Documentation Centres; as such, the journal reaches an international audience. Based on the Music Library Association membership, the audience includes “librarians, musicians, scholars, educators, and members of the book and music trades.”12 The journal is published in English.

Reader characteristics: Readers are professional music librarians and archivists, as well as LIS professionals with an interest in music, from around the world. Further, the readership of Notes likely includes scholars and students in music, musicology, and related fields from outside the LIS professions.

Knowledge of LIS subject matter: Readers of this journal will have a professional knowledge of LIS, especially in terms of music librarianship and archival work.

Conclusion: Analysis of reader characteristics and their potential impact on authors

Notes readers are a very educated group of people who typically have advanced degrees in both library science and musicology. It’s reasonable to assume that they expect a comparable expertise from the publication’s authors, so Notes is probably a venue that should be left for authors with that kind of background. Writers who do publish in Notes can assume that their readers are familiar with the terminology of both the music/musicology and LIS fields.

Last updated: February 14, 2018


References

Show 12 footnotes

  1.  Notes, Music Library Association, accessed February 14, 2018, http://www.musiclibraryassoc.org/page/Notes.
  2. “About MLA,” Music Library Association, accessed February 14, 2018, http://www.musiclibraryassoc.org/?page=AboutMLA.
  3. “Information for Contributors,” Music Library Association, accessed February 14, 2018, http://www.musiclibraryassoc.org/?page=Notescontributors.
  4. “Where to Send Materials for Review,” Music Library Association, accessed February 14, 2018, http://www.musiclibraryassoc.org/page/Notesmaterials.
  5. “Information for Contributors.”
  6. “Call for Proposals,” Music Library Association, accessed February 14, 2018, http://www.musiclibraryassoc.org/page/Notesproposals.
  7. “Information for Contributors.”
  8. “Information for Contributors.”
  9. “Information for  Contributors.”
  10. Notes Style Sheet,” Music Library Association, accessed February 14, 2018, http://www.musiclibraryassoc.org/mpage/notes_style.
  11. “Advertise with Us,” Music Library Association, accessed February 14, 2018, https://www.musiclibraryassoc.org/?page=advertisers.
  12. “Welcome,” Music Library Association, accessed February 14, 2018, http://www.musiclibraryassoc.org/.
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The University of Chicago Press

 

Publisher analysis


About the publisher

Name: The University of Chicago Press Books

Website: http://press.uchicago.edu

Purpose, objective, or mission: Founded in 1890, the mission of the Press is “the obligation to disseminate scholarship of the highest standard and to publish serious works that promote education, foster public understanding, and enrich cultural life.”1

Target audience: Both scholars and casual audiences, in the United States and abroad. 2

Owner: The University of Chicago Press.

Are published books peer reviewed? Unknown, but all book proposals are to be sent to appropriate editors for a lengthy review process. Prospective authors are encouraged to consult William Germano’s book Getting It Published for more information on the publication process.

Types of books published: The Press leans toward being a civilian publication, and their Book Submissions page states that they generally do not publish work outside of their stated subject fields.3

Medium: Print and electronic, released simultaneously.4

Topics covered: Mostly liberal arts and social sciences, though they are well known for The Chicago Manual of Style and writing guides. Consult the list of acquisitions editors for a complete list of accepted book topics.

Number of titles published per year: Unknown, but the Press is a rather large publishing house, with more than 5,000 books currently in print.5

About the publication’s submission guidelines

Location of submission guidelines: http://press.uchicago.edu/infoServices/books_submissions.html

Types of submissions accepted: Book proposals only on accepted subjects. The Press has a separate division for journals.

Types of submissions the publisher is not interested in:

  • Unrevised dissertations
  • Festschriften
  • Works of original fiction

Submission and review process: After determining the appropriate editor, send a letter of introduction, curriculum vitae, table of contents and a prospectus.6 Do not send a complete manuscript unless you are asked to do so. After your submission has been received, it may take up to a month to hear back from an editor.7

Editorial tone: Unknown.

Style guide used: Unknown, though keep in mind that the Press publishes The Chicago Manual of Style.

Conclusion: Evaluation of publisher’s potential for LIS authors

The Press publishes across a wide array of subjects, including books about both library science and publishing. Glance over the list of currently published LIS books on their website to get a better sense of what the Press is looking for. Prospective authors penning writing guides, or writing about literary, media, cultural studies or education are encouraged to contact an appropriate editor.

 

Audience analysis


About the publisher’s audience

Size: This is a relatively large publishing house, having published more than 11,000 works since its foundation in 1890.8 It’s editors have worked to “build a broad but coherent publishing program engaged with authors and readers around the world.”9

Audience location and language or cultural considerations: The Press publishes books that appeal to a vast, international audience: books about Chicago and surrounding areas, translations of foreign language texts and significant non scholarly works are just a sampling of their publications.10 If published by the Press, their marketing department ensures that publicity and promotions will be conducted in the United States as well as from satellite offices in the United Kingdom, Australia and Japan.11

Reader characteristics: Scholars and casual readers with specific interests.

Knowledge of LIS subject matter: A majority of the LIS books published by the Press are historical in nature, including a world history of libraries and account of medieval books of early modern England.

Conclusion: Analysis of reader characteristics and their potential impact on authors

Readers of books published by the Press can generally be considered knowledgeable and, potentially, subject experts. The Press also distributes dozens of other publications from the likes of the American Meteorological Society, Association of University Presses, Amsterdam University Press and many others from all over the world.12 Considering that many of these, like the Press, are affiliated with a university, potential authors may want to keep in mind that the general readership leans in a scholarly direction.

Last updated: February 14, 2018


References

Show 12 footnotes

  1. “About,” Press.UChicago.edu, Accessed February 8, 2018, http://press.uchicago.edu/press/about.html
  2. “About.”
  3. “Book Submissions,” Press.UChicago.edu, accessed February 9, 2019, http://press.uchicago.edu/infoservices/book_submissions.html
  4. “Marketing Information,” Press.UChicago.edu/InfoServices/Auth_Resources, accessed February 9, 2019, http://press.uchicago.edu/infoServices/auth_resources.html
  5. “About.”
  6. “Book Submissions.”
  7. “Submissions FAQ,” Press.UChicago.edu, accessed February 9, 2018, http://press.uchicago.edu/infoServices/submissions-faq.html
  8. “About.”
  9. “About.”
  10. “About.”
  11. “Marketing Information for Authors,” Press.UChicago.edu, accessed February 11, 2018, http://press.uchicago.edu/infoServices/auth_resources.html
  12. “Major publishers marketed & distributed by the University of Chicago Press,” Press.UChicago.edu, accessed February 14, 2018, http://press.uchicago.edu/books/publishers.html
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Razorcake

 

Publication analysis


About the publication

Title: Razorcake

ISSN: 1533-7464 (Print)1

Website: http://www.razorcake.org/

Purpose, objective, or mission:Razorcake provides consistent coverage of do-it-yourself punk culture that you won’t find anywhere else. We believe in positive, progressive, community-friendly DIY punk. We do our part.”2 Razorcake‘s philosophy is as simple as it is rare: cover, support, foster, and celebrate a vibrant independent artistic community that lives well below corporate media’s radar. Coverage includes some of the most in-depth interviews of the underground and features a staff of over 160 writers, photographers, graphic designers, and comic book artists.3

Target audience: Anyone interested in DIY punk culture. 4

Publisher: Razorcake/Gorksy Press, Inc.5

Peer reviewed? No.

Type: Civilian webzine and fanzine.6

Medium: Print and online.

Content: Music, book, and zine reviews; guest opinions; webcomics; and international “scene” reports, written by over 160 regular writers, graphic artists, and photographers.7

Frequency of publication: The zine is published bi-monthly8, and the website updated regularly.

About the publication’s submission guidelines

Location of submission guidelines: http://razorcake.org/mission-statement/

Types of contributions accepted: Music, book, and zine reviews as well as opinion and reporting pieces.9

Submission and review process: Submissions via the form on the Contact page. Submissions are approved by editorial staff. Writers are not paid for articles, but they do retain full copyright of their work.10

Editorial tone: Casual but varies considerably. While some utilize brazen humor, as well as profanity, all articles are engaging, thought-provoking, and executed with a strong grasp of grammar and consistent, effective voice.

Style guide used: None specified.

Conclusion: Evaluation of publication’s potential for LIS authors

Razorcake is a fine example of a nontraditional and groundbreaking opportunity that is commonly overlooked by the professional community. Razorcake‘s main focus is music, but there is potential for interviews, commentary, and intellectual freedom articles to name but a few. The creative, informative, and social benefits for information professionals is limited only by imagination and creativity.

 

Audience analysis


About the publication’s readers

Publication circulation: “Our print run is 6,000 copies.”11

Audience location and language or cultural considerations: Based in Los Angeles, California12 and distributed to over twenty countries.13 This publication has a strong multinational appeal, as it provides music coverage for bands worldwide. In addition, the scope and variance of political and social perspective provides accessibility to numerous cultures and communities desiring an alternative approach.

Reader characteristics: Reader demographics are not available, but as this is a punk zine, most readers will be interested in progressive politics, activism, and counter culture.

Readers are generally not going to tolerate racist, homophobic, or sexist attitudes, yet a vibrant lack of political correctness is prevalent in both readers and content. Based on an evaluation of the contributors, political leanings of the reader base spans from apolitical to the most extreme of philosophies. A healthy dose of humor, positivism, self-reliance, individuality, and “DIY” (do it yourself) spirit permeates both versions of the publication. Noteworthy is the fact that this publication, more than many in underground culture, has readers highly interested in the correlation between information access, privacy, laws such as the Patriot Act, and a specific form of entertainment, rather than general ethical or legal discussions of such topics.14

Knowledge of LIS subject matter: The reader base, versed in music, writing, politics by default, demonstrates LIS proclivities and knowledge. A randomly reviewed interview revealed a discussion of technological obsolescence, archival, copyright concerns, and the reduction of creative ephemera and networking due to internet proliferation. While such discourse promotes at least an implicit understanding of core information issues, LIS jargon should be avoided.

Conclusion: Analysis of reader characteristics and their potential impact on authors

This publication presents both opportunities, and some challenges, for those from the LIS community wishing to contribute. Writers with a lack of music knowledge, including music culture, history, and social dynamics are going to have difficulty presenting anything in a relevant, engaging manner. This readership suggests intelligence, and their continual deviation from mainstream society’s perception requires contributors from what some deem a rather dull profession to stretch their creativity in presentation. This readership, interested in history and ephemera, nostalgia, and the technological capacity for music enjoyment, affords contributors the capacity to educate, inform, and demonstrate the LIS world in a package of immense creative potential. Feminist issues regarding topics such as female artistic expression or emerging technology skills, incorporated into information science themes, increase the potential for LIS writers to express themselves in meaningful ways that potentially fine-tune their chosen area of expertise. In addition, authors wishing to prepare for peer-reviewed writing on issues of the aforementioned information privacy and library law will find a demanding yet non-academic opportunity for publication.

Last updated: September 28, 2020


References

Show 14 footnotes

  1.  Razorcake, Ulrichsweb Global Serials Directory, accessed March 27, 2018, http://ulrichsweb.serialssolutions.com.libaccess.sjlibrary.org/title/1522200376931/416432
  2. “Mission Statement,” Razorcake.org, accessed October 28, 2016, http://razorcake.org/mission-statement/
  3. Mission Statement.”
  4.  “Mission Statement.”
  5. Mission Statement.”
  6. Mission Statement.”
  7. “Razorcake,” Razorcake.org, accessed October 28, 2016, http://razorcake.org/category/home/
  8. “Razorcake Subscription,” Razorcake.org, accessed October 28, 2016, http://razorcake.org/subscribe-to-the-zine/
  9. “Razorcake,” Razorcake.org, accessed October 13, 2018, http://razorcake.org/category/home/
  10. Contact Us.”
  11. “Advertising,” Razorcake.org, accessed October 28, 2016, http://www.razorcake.org/advertising
  12. Razorcake.”
  13. Mission Statement.”
  14. “Columns,” Razorcake.org, accessed October 28, 2016, http://razorcake.org/category/read/column/
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Boing Boing

Publication analysis


About the publication

Title: Boing Boing

ISSN: N/A

Website: http://boingboing.net/

Purpose, objective, or mission: “A Website devoted to technology and culture. We publish feature articles, links to things we find interesting online, podcasts, videos and comics created by the Boing Boing editorial team and other invited contributors. We also provide a discussion forum so you can participate in the conversation; and sell merchandise in the Boing Boing Shop.”1 Boing Boing allows users to submit interesting, cool, newsworthy links to articles, videos, and any minutia you find interesting.

Target audience: If you’re interested in anything outside the mainstream, this would be the place to look. The website is hailed as a bastion of free speech and imagine sharing; it was founded by an editor of Make Magazine, which is dedicated to all things DIY, and the four primary editors have all written for Wired Magazine.2

Publisher: Happy Mutants, LLC.3

Peer reviewed? No.4

Type: Civilian publication / online forum.5

Medium: Online

Content: A blog/forum that shares member-reader links of all sorts -informational, fun, noteworthy.

Frequency of publication: Blog updated with at least several new posts per day.

About the publication’s submission guidelines

Location of submission guidelines: Forum Rules

Types of contributions accepted: Any kinds.

Submission and review process:

“You can browse the Site without logging in. However, to participate in our Discussion Forum, you need to create an account. We use the Discourse.org forum platform and the creators CDCK host it on their servers and run it for us. To participate in the forum, you may create a new account, use an existing Discourse.org user name and password or log-in using one of your social networking user name and passwords.” 6

Editorial tone: As informal, but informative, as possible. Headlines and pictures are purposely titillating or attention grabbing. Example: under the “Science” category is the headline: “Anne of Green Gables Had Herpes (and you probably do, too),”an article about herpes. Or “The Librarian and the Hot Rod Shop,” a post about a mobile initiative that provides library resources to people who are unaware of the library, or can’t make it to the local branch.

Style guide used: None specified.

Conclusion: Evaluation of publication’s potential for LIS authors

If you have any little library related tidbit to share, this is a great website on which to post it. These are non-reviewed blog posts, so it’s not a site that will help towards your tenured work or that you should cite in a scholarly article, but it’s a great source for getting and sending information to a curious, intelligent, and supportive audience. It would be a great first start for book reviews, for example, or just to write about or re-post some interesting library-related news.

Creative Commons License: non-commercial sharing, with attribution. Just make sure you say where your link/review/article originated.7

Of note to LIS writers: a team from the American Library Association ran a Boing Boing member interest group called Library Boing Boing from 2012 to 2014. See Library Boing Boing, and their first Boing Boing post; the full collection is tagged LIBRARYLAB. To learn more, see the LibraryLab community on the ALA Connect website.

Audience analysis


About the publication’s readers

Publication circulation: In an article in Fast Company, according to Quantcast data, it gets about 2.5 million unique visitors a month. The article also states that, in 2004-2005, it “had become one of the most-read and linked-to blogs in the world.”8

Audience location and language or cultural considerations: According to Quantcast data, Boing Boing reaches an international audience, though 63% of its readers are in the United States.9 English is the primary language, but as the site also links to websites, videos, etc., as long as you explain the reason for submitting your article/website/repost, the language of the thing itself isn’t too strict. Culture is progressive and friendly, hacker-ish and non-mainstream.

Reader characteristics: Quantcast data reports that the majority of readers are white, male, and highly educated.10 Hackers, DIY-ers, those who like to stay current on news/gadgets/things, and anyone with an eye on web culture and interesting news of all kinds will gravitate towards the blog. The blog’s bias lies on the side of being, for the most part, uncensored and relishing in re-posting links that test freedom of speech and censorship in the online community. They are very much an “anything goes” site, as long as “anything” is interesting to readers.

Knowledge of LIS subject matter: More civilian than professional; LIS jargon should be kept to a minimum, use layman’s terms and just get your point across in the least scholarly tone possible. The readership comprises a savvy group of people, but they are not all LIS aficionados, so use regular, everyday terms when describing your link and why you find it interesting.

Conclusion: Analysis of reader characteristics and their potential impact on authors

Boing Boing would be a great place to post information relevant to the library community: its readers, while very much an online-loving group, seem to enjoy hearing about LIS-related news, particularly if it has to do with free speech, public access, or challenges to the LIS community. They are well-read, spoken, and intelligent, and, with the inclusion of the LIS-specific posting group, would appreciate links coming from the Library world. Although not scholarly in tone, the links posted can be of scholarly caliber, and the blog has garnered attention and awards, and holds a certain status in the blogosphere; posts here are likely to be reposted elsewhere and shared.

Last updated: September 1, 2020


References

Show 10 footnotes

  1. “Boing Boing Terms of Service.”, BoingBoing.net, accessed September 10, 2016, http://boingboing.net/tos
  2. “Boing Boing.”, Wikipedia, accessed October 24, 2014, http://en.wikipedia.org/wiki/Boing_Boing
  3. “Boing Boing Terms of Service.”
  4. “Boing Boing Terms of Service.”
  5. “Boing Boing Terms of Service.”
  6. “Boing Boing Terms of Service.”
  7. “Boing Boing Terms of Service.”
  8. “10 Tips from Boing Boing on Making Online Content Sing.”, FastCompany.com, accessed September 10, 2016, http://www.fastcompany.com/3005636/10-tips-boing-boing-making-online-content-sing
  9. “boingboing.net.”, Quantcast.com, accessed September 10, 2016, https://www.quantcast.com/boingboing.net
  10. “boingboing.net.”
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