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Publication analysis

About the publication

Title: Medium

ISSN: Not applicable.


Purpose, objective, or mission: “Medium is a free, open platform for people to read, write and share posts easily online. Posts can be organized into publications, which anyone can set up.”1

“Medium taps into the brains of the world’s most insightful writers, thinkers, and storytellers to bring you the smartest takes on topics that matter. So whatever your interest, you can always find fresh thinking and unique perspectives.”2

Target audience: Inquiring minds on the web–Medium publishes content across a vast array of topics to interest all sorts of readers.

Publisher: A Medium Corporation.

Peer reviewed? No.

Type: Civilian publication.

Medium: Online.

Content: Articles of varying lengths.

Frequency of publication: Daily.

About the publication’s submission guidelines

Location of submission guidelines: Medium’s Write page has information on posting, editing, importing articles and more.

Types of contributions accepted: Articles on a vast array of topics, grouped into broad categories such as Technology, Culture, Entrepreneurship, Creativity and more. Anyone and everyone can post articles, granted they create an account on the website.

Submission and review process: This page directs authors to information on creating an account and writing and posting stories.

Editorial tone: Professional, yet casual.

Style guide used: Unknown.

Conclusion: Evaluation of publication’s potential for LIS authors

See “Medium for Nonprofits, Explained” for suggestions. See also the SJSU iSchool’s Medium site. And you can search Medium for “libraries” and “librarians” to find lots of examples from other sources.

Given the sheer number of daily users on Medium, it could be a great place to submit writing, especially if you have never been published before. However, there are plenty of articles out there about how it can be difficult to get your work seen since there are so many postings per day, and how you can increase your viewer traffic.


Audience analysis

About the publication’s readers

Publication circulation: Information goes here.

Audience location and language or cultural considerations: Information goes here.

Reader characteristics: Information goes here.

Knowledge of LIS subject matter: Information goes here.

Conclusion: Analysis of reader characteristics and their potential impact on authors

Information goes here.

Last updated: March 20, 2018


Show 2 footnotes

  1. “What is Medium?”, accessed March 20, 2018,
  2. “About,”, accessed Marc 19, 2018,
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