Ariadne: A Web Magazine for Information Professionals

Publication Profiles > LIS Professional and Trade Publications > Ariadne: A Web Magazine for Information Professionals

 

Publication analysis


About the publication

Title: Ariadne: A Web Magazine for Information Professionals

Website: http://www.ariadne.ac.uk/

Purpose, objective, or mission: Ariadne is based in the U.K. and aims to “keep the busy practitioner abreast of current digital library initiatives as well as technological developments further afield.”1

Target audience: Information professionals working primarily in higher education; but also in libraries, archives, or museums (both in the U.K. and internationally).2

PublisherUKOLN, a research organization based at the University of Bath, which “advises on digital infrastructure, information policy and data management…and provide[s] resources and services to the higher and further education sectors including Web journals and other publications, Web services and tools, innovation support, research and development and events management.”3

Peer reviewed? No. The editor makes all decisions regarding manuscript submissions.4

Type: LIS professional news. Although Ariadne does publish some research-oriented content, it is not peer reviewed and it cannot be considered “scholarly.” ISSN is 1361-3200.5

Medium: Entirely online. Ariadne is free and open access, so the full text of all issues (current and archived) is available on the website. Content is also available as an RSS feed.6

Content: Ariadne publishes a “variety of articles in each issue, some technical, some of a more strategic nature.”7 A standard issue contains an editorial, a number of articles, an “at the event” section, and a “news and reviews” section. Prominent topics include emerging technologies and trends, digital libraries and collections, information architecture, search engines, metadata, and Web 2.0.8

Frequency of publication: Not defined. The magazine was published quarterly up through 2010; as of 2013 there are two issues per year.9

About the publication’s submission guidelines

Location of submission guidelines: Submission guidelines can be found on the Contact page and the About page. The publication’s website indicates that the editor will send information about the submission and editorial process once an article proposal has been accepted.10

Types of contributions accepted: Ariadne accepts a variety of contributions, including articles (i.e., scholarly papers, position pieces, and case studies), reviews, and reports on events, workshops, meetings, and conferences. The magazine also accepts proposals regarding organizations and work-related projects. There are no stated requirements for length.11

Submission and review process: Ariadne requires an initial proposal for all articles. Authors should submit an abstract, outline, or general description to the editor prior to submission of the completed manuscript. After an agreement is reached, a date for submission is set and the editor then sends out an explanation of the editorial process. No peer-review process is used.12

Proposals can be submitted via the online form or through an email to the editor: ariadne@ukoln.ac.uk.13

Editorial tone: There are no stated guidelines for editorial tone. Main articles tend to have a more formal, scholarly tone, while reviews and other articles appear to be relatively informal (i.e., first person is acceptable).14

Style guide used: Ariadne does not use a formal style guide.

Conclusion: Evaluation of publication’s potential for LIS authors

Ariadne has remained on the forefront of the open access movement and continues to focus its content on current and emerging LIS trends and technologies. Thus, although it is not peer reviewed, it is a credible and highly accessible source with great publishing potential for LIS practitioners, educators, and students. Contributors might consider writing about LIS conferences or workshops, workplace technologies, online learning, digital collections, social networking, Web 2.0./Library 2.0, or Web-based information seeking behavior.

 

Audience analysis


About the publication’s readers

Publication circulation: Ariadne is an open access electronic publication that is available free to anyone with Internet access. As such, there is no formal subscription process and no readily available circulation data. Generally, though, freely accessible online resources do at least have the potential of a large audience base.15

Audience location and language or cultural considerations: Ariadne‘s editor notes in the Submission guidelines that “despite having a global audience, and a U.S. readership twice that of our home readership, our core audience remains that which is based in the UK.” 16 Thus, although Ariadne maintains an international audience, the majority of readers are located in the U.S. and U.K., and content reflects this.

From the FAQ author profiles, authors are mostly European, with 414 from the U.K./Ireland, and 60 from the U.S. Pakistan, South Africa, and Armenia are also represented, among other countries.17

Ariadne is published solely in English, and based on geographic information, it can be assumed that the vast majority of readers are, in fact, native English speakers. However, authors should be aware of the somewhat substantial language and cultural differences that exist between the U.S. and the U.K. For example, submission guidelines indicate that “UK English” should be used rather than “US English.” Beyond spelling, colloquialisms and U.S. centered cultural references should be avoided, and authors should also consider the needs of a global audience. 18

Reader characteristics: Ariadne does not provide any detailed demographic information relating to the gender, age, or ethnicity of its readers. Because this is an international professional publication geared towards practicing information professionals, it is likely that the audience is relatively mature and experienced, but also demographically diverse. Specific workplace data for readers is not available, but the website clearly states that Ariadne is published to “inform policy-makers and practitioners in Higher Education libraries and associated sectors of developments in the online environment.”19 Although readers are therefore very likely to hold a wide variety of professional specializations, they are also very likely to share professional interests based on Ariadne‘s primary topics, which include digital libraries, technological developments, digital information management, and online learning. As a large portion of Ariadne readers work in libraries and archives, they are likely to be both interested in and sympathetic to library issues. They are also likely to share common values and beliefs about the role and importance of librarianship in an information society. It should be noted that Ariadne also features more opinion-based reader reviews, retrospectives, and reflections.20

Knowledge of LIS subject matter: Ariadne readers are likely to be quite knowledgeable about LIS subject matter and jargon. As practicing information professionals, they would certainly be interested in library topics that are directly applicable to their careers. After reading through current and back issues of the publication, however, it is clear that readers might not necessarily be knowledgeable about LIS topics outside of digital initiatives and technological developments.21

Conclusion: Analysis of reader characteristics and their potential impact on authors

Ariadne is a professional publication with a very specific focus on practical articles that discuss sophisticated technological issues and developments in LIS. Overly general library articles, theoretical papers, or pieces that fail to directly address digital information systems or web technologies may not interest Ariadne readers. Submissions should be professional but not necessarily scholarly in tone, and they should focus on relating practical applications for LIS practitioners (see topic suggestions in the Publication Analysis above).

It is important for the author to note that although Ariadne is a British publication with a core following in the UK, the majority of readers actually reside in the U.S., and it is a global magazine. This allows for increased opportunities to effectively reach Ariadne readers.

Last Updated: May 14, 2016


References

Show 21 footnotes

  1. University of Bath Library. (2016). About Ariadne. Ariadne: A Web Magazine for Information Professionals. Retrieved from http://www.ariadne.ac.uk/about
  2. University of Bath Library. (2016). About Ariadne. Ariadne: A Web Magazine for Information Professionals. Retrieved from http://www.ariadne.ac.uk/about
  3. University of Bath. (2016). About UKOLN. UKLON. Retrieved from http://www.ukoln.ac.uk/
  4. University of Bath Library. (2016). About Ariadne. Ariadne: A Web Magazine for Information Professionals. Retrieved from http://www.ariadne.ac.uk/about
  5. University of Bath Library. (2016). About Ariadne. Ariadne: A Web Magazine for Information Professionals. Retrieved from http://www.ariadne.ac.uk/about
  6. ProQuest. (2016). Ariadne(Online). Urichsweb Global Serials Directory. Retrieved from http://ulrichsweb.serialssolutions.com.libaccess.sjlibrary.org/title/1410383864655/259370
  7. University of Bath Library. (2016). About Ariadne. Ariadne: A Web Magazine for Information Professionals. Retrieved from http://www.ariadne.ac.uk/about
  8. University of Bath Library. (2016). Answers to Frequently Asked Questions. Ariadne: A Web Magazine for Information Professionals. Retrieved from http://www.ariadne.ac.uk/faq?faq-category=content
  9. University of Bath Library. (2016). Overview of Back Issues Archive. Ariadne: A Web Magazine for Information Professionals. Retrieved from http://www.ariadne.ac.uk/issues
  10. University of Bath Library. (2016). About Ariadne. Ariadne: A Web Magazine for Information Professionals. Retrieved from http://www.ariadne.ac.uk/about
  11. University of Bath Library. (2016). Answers to Frequently Asked Questions. Ariadne: A Web Magazine for Information Professionals. Retrieved from http://www.ariadne.ac.uk/faq?faq-category=content
  12. University of Bath Library. (2016). About Ariadne. Ariadne: A Web Magazine for Information Professionals. Retrieved from http://www.ariadne.ac.uk/about
  13. University of Bath Library. (2016). About Ariadne. Ariadne: A Web Magazine for Information Professionals. Retrieved from http://www.ariadne.ac.uk/about
  14. University of Bath Library. (2016). Overview of Back Issues Archive. Ariadne: A Web Magazine for Information Professionals. Retrieved from http://www.ariadne.ac.uk/issues
  15. ProQuest. (2016). Ariadne(Online). Urichsweb Global Serials Directory. Retrieved from http://ulrichsweb.serialssolutions.com.libaccess.sjlibrary.org/title/1410383864655/259370
  16. University of Bath Library. (2016). About Ariadne. Ariadne: A Web Magazine for Information Professionals. Retrieved from http://www.ariadne.ac.uk/about
  17. University of Bath Library. (2016). Answers to Frequently Asked Questions. Ariadne: A Web Magazine for Information Professionals. Retrieved from http://www.ariadne.ac.uk/faq?faq-category=content
  18. University of Bath Library. (2016). About Ariadne. Ariadne: A Web Magazine for Information Professionals. Retrieved from http://www.ariadne.ac.uk/about
  19. University of Bath Library. (2016). About Ariadne. Ariadne: A Web Magazine for Information Professionals. Retrieved from http://www.ariadne.ac.uk/about
  20. University of Bath Library. (2016). Answers to Frequently Asked Questions. Ariadne: A Web Magazine for Information Professionals. Retrieved from http://www.ariadne.ac.uk/faq?faq-category=content
  21. University of Bath Library. (2016). Overview of Back Issues Archive. Ariadne: A Web Magazine for Information Professionals. Retrieved from http://www.ariadne.ac.uk/issues
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