Writer’s Digest

 

Publication analysis


About the publication

Title: Writer’s Digest

Website: http://www.writersdigest.com/

Purpose, objective, or mission: Since 1920, Writer’s Digest has chronicled the culture of the modern writer and we continue this great tradition today, helping writers develop their craft and hone their publishing acumen through insightful first-person essays, interviews with bestselling authors and profiles of emerging talent. Writer’s Digest also features invaluable information about the business side of writing and publishing; a directory of educational and practical resources and services; practical articles focusing on technique; tips and exercises on fiction, nonfiction, poetry and scriptwriting; and much more.”1

Target audience: Writers interested in developing their craft or learning more about the business side of publishing.

Publisher: F+W Media, Inc.2

Peer reviewed? No.

Type: Civilian magazine for writers.

Medium: Print and online.

Content: First-person essays, interviews with bestselling authors, profiles with emerging talent, practical technique articles, and tips and exercises on fiction, nonfiction, poetry, and the business-side of writing and publishing.3

Frequency of publication: 8 times a year.4

About the publication’s submission guidelines

Location of submission guidelines: http://www.writersdigest.com/submission-guidelines

Types of contributions accepted: Opinion pieces, technique articles, market reports, author profiles, and more. Read the guidelines for more information.

Submission and review process: “We consider completed manuscripts on spec as well as queries. A query should include a thorough outline that introduces your article proposal and highlights each of the points you intend to make. Your query should discuss how the article will benefit our readers, why the topic is timely and why you’re the appropriate writer to discuss the topic. Although we welcome the work of new writers, we believe the established writer can better instruct our reader. Please include your publishing credentials related to your topic with your submission.” 5

Send email queries to the acquisitions editor at wdsubmissions [at] fwmedia.com. Include your name, address, daytime telephone number, and email address. Do not send attachments. Allow two to four months for a response.6

Editorial tone: “Our style is confident, authoritative yet conversational. Our voice is that of one publishing industry insider speaking to another—your trusted friend in the business.”7

Style guide used: None specified.

Conclusion: Evaluation of publication’s potential for LIS authors

For those who want to write better, get published, and participate in the vibrant culture of writers, this publication intends to inform, instruct, and inspire readers. Readers look to Writer’s Digest for specific ideas and tips that will help them succeed, whether success means getting into print, finding personal fulfillment through writing, or building and maintaining a thriving writing career and network.

 

Audience analysis


About the publication’s readers

Publication circulation: 77,000 magazine subscribers and 700,000+ average unique visitors/month.8

Audience location and language or cultural considerations: “We have a worldwide readership, but the majority of our readers live in the U.S. and Canada.”9 Writer’s Digest is published in English and would appeal to those who want to be better writers, and develop their skills and learn about publishing.

Reader characteristics: Readers are mostly female, college educated, about 50 years old, and have been writing for an average of seventeen years. The average household income is $76,000.10 Writer’s Digest appeals to writers or those who wish to be writers. A reader would have to be interested in either becoming a writer or those working in the publishing industry.

Knowledge of LIS subject matter: While writers, in general, are fans of libraries, an in-depth knowledge of LIS subject matter should not be assumed.

Conclusion: Analysis of reader characteristics and their potential impact on authors

Many of the readers will have the need for research services and library materials, indicating a familiarity if not a love of libraries. This suggests articles by LIS writers would be be well received and presents an opportunity to promote all things library or discuss writing and publishing from a librarian’s perspective.

Last updated: December 11, 2016


References

Show 10 footnotes

  1. “Advertising Information,” WritersDigest.com, accessed December 11, 2016, http://www.writersdigest.com/advertise
  2. “Writer’s Digest 2016 Media Kit,” WritersDigest.com, accessed December 11, 2016, http://www.writersdigest.com/wp-content/uploads/WD-MEDIA-16r1.pdf
  3. “About Us,” WritersDigest.com, accessed December 11, 2016, http://www.writersdigest.com/about-us
  4. “Subscribe to Writer’s Digest,” WritersDigest.com, accessed December 11, 2016, https://ssl.palmcoastd.com/0768P/apps/COMBO_CW?ikey=C**W06
  5. “Submission Guidelines,” WritersDigest.com, accessed December 11,2016, http://www.writersdigest.com/submission-guidelines
  6. Submission Guidelines.”
  7. Submission Guidelines.”
  8. Advertising Information.”
  9.  “Submission Guidelines.”
  10. Advertising Information.”
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