Online Searcher

Revision for “Online Searcher” created on May 2, 2020 @ 13:24:06

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Online Searcher
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<h2>Publication analysis</h2> <hr /> <h4>About the publication</h4> <strong>Title</strong>: <em>Online Searcher: Information Discovery, Technology, Strategies  </em> <strong>ISSN</strong>: 2324-9684[1. "Online Searcher," OCLC WorldCat, accessed April 10, 2020, <a href="http://www.worldcat.org/title/online-searcher/oclc/812038505" target="_blank" rel="noopener noreferrer">http://www.worldcat.org/title/online-searcher/oclc/812038505</a>] <strong>Website</strong>: <a href="http://www.infotoday.com/onlinesearcher/" target="_blank" rel="noopener noreferrer">http://www.infotoday.com/onlinesearcher/</a> <strong>Purpose, objective, or mission:</strong> "<em>Online Searcher</em> is the definitive voice for information professionals in academic, corporate, government, law, medical, public library, knowledge management, web development, and freelance environments."[2. "Online Searcher," Information Today, Inc., accessed April 10, 2020, <a href="http://www.infotoday.com/onlinesearcher/" target="_blank" rel="noopener noreferrer">http://www.infotoday.com/onlinesearcher/</a>] <strong>Target audience:</strong> "<em>Online Searcher</em> is the go-to publication for dedicated web researchers, database professionals, librarians in academic, corporate, public, and government work settings, and purchasers/licensees of information resources."[3. "Online Searcher," Information Today, Inc., accessed April 10, 2020, <a href="http://www.infotoday.com/onlinesearcher/" target="_blank" rel="noopener noreferrer">http://www.infotoday.com/onlinesearcher/</a>] <strong>Publisher:</strong> Information Today, Inc.[4."Online Searcher," Information Today, Inc., accessed April 10, 2020, <a href="http://www.infotoday.com/onlinesearcher/" target="_blank" rel="noopener noreferrer">http://www.infotoday.com/onlinesearcher/</a>] <strong>Peer reviewed?</strong> No.[5. "Author Guidelines," Information Today, Inc., accessed April 10, 2020, <a href="http://www.infotoday.com/OnlineSearcher/Author-Guidelines.shtml">http://www.infotoday.com/OnlineSearcher/Author-Guidelines.shtml</a>] <strong>Type:</strong> LIS professional or trade publication[6."Online Searcher," Information Today, Inc., accessed April 10, 2020, <a href="http://www.infotoday.com/onlinesearcher/" target="_blank" rel="noopener noreferrer">http://www.infotoday.com/onlinesearcher/</a>] <strong>Medium:</strong> Print and online.[7."Online Searcher," Information Today, Inc., accessed April 10, 2020, <a href="http://www.infotoday.com/onlinesearcher/" target="_blank" rel="noopener noreferrer">http://www.infotoday.com/onlinesearcher/</a>] <strong>Content:</strong> "<em>Online </em><em>Searcher</em> provides subscribers with the information they need to: <ul> <li>Effectively manage online research projects</li> <li>Conduct successful internet and database searches</li> <li>Determine the utility of new technologies</li> <li>Build innovative services within their organizations</li> <li>Assess the worth of new and changed resources</li> <li>Discover trends affecting information professionals</li> <li>Strategize services to boost the value of information departments and libraries"[8."Online Searcher," Information Today, Inc., accessed April 10, 2020, <a href="http://www.infotoday.com/onlinesearcher/" target="_blank" rel="noopener noreferrer">http://www.infotoday.com/onlinesearcher/</a>]</li> </ul> <strong>Frequency of publication:</strong> Six times per year.[9."Online Searcher," Information Today, Inc., accessed April 10, 2020, <a href="http://www.infotoday.com/onlinesearcher/" target="_blank" rel="noopener noreferrer">http://www.infotoday.com/onlinesearcher/</a>] <h4>About the publication's submission guidelines</h4> <strong>Location of submission guidelines:</strong> <a href="http://www.infotoday.com/OnlineSearcher/Author-Guidelines.shtml" target="_blank" rel="noopener noreferrer">http://www.infotoday.com/OnlineSearcher/Author-Guidelines.shtml</a> <strong>Types of contributions accepted:</strong> "<em>Online Searcher</em> covers the entire range of electronic information topics, including industry trends; new products and technologies; professional, business and consumer online services; the internet; enterprise-wide information management; practical search and information management techniques; information professional roles and responsibilities, electronic content; quality issues; web design from an information professional perspective; enterprise search; intranet creation and promotion; and search engines."[10. "Author Guidelines," Information Today, Inc., accessed April 10, 2020, <a href="http://www.infotoday.com/OnlineSearcher/Author-Guidelines.shtml">http://www.infotoday.com/OnlineSearcher/Author-Guidelines.shtml</a>] <strong>Submission and review process:</strong> Contact the editor with your proposal. "If you'd like to write for <em>Online Searcher</em>, please contact me (Marydee Ojala) to discuss an idea. I'd also be happy to review an outline or draft proposal. Author Guidelines are provided <a href="http://www.infotoday.com/OnlineSearcher/Author-Guidelines.shtml" target="_blank" rel="noopener noreferrer">here</a>. <strong>Marydee Ojala </strong><em>Online Searcher</em> • P.O. 78225 • Indianapolis, IN 46278 • 317-876-8100 • Fax: 317-876-8300 <strong>marydee@xmission.com</strong>"[11. "Author Guidelines," Information Today, Inc., accessed April 10, 2020, <a href="http://www.infotoday.com/OnlineSearcher/Author-Guidelines.shtml">http://www.infotoday.com/OnlineSearcher/Author-Guidelines.shtml</a>] <strong>Editorial tone:</strong> Per the <a href="http://www.infotoday.com/OnlineSearcher/Author-Guidelines.shtml" target="_blank" rel="noopener noreferrer">Author Guidelines</a>, "Write in simple, straightforward English. Short, pithy, fact-filled articles are much better than long, wordy pieces. Write tersely, in popular magazine-style, not in verbose, academic prose."[12. "Author Guidelines," Information Today, Inc., accessed April 10, 2020, <a href="http://www.infotoday.com/OnlineSearcher/Author-Guidelines.shtml">http://www.infotoday.com/OnlineSearcher/Author-Guidelines.shtml</a>] <strong>Style guide used:</strong> See the <a href="http://www.infotoday.com/OnlineSearcher/Author-Guidelines.shtml" target="_blank" rel="noopener noreferrer">Author Guidelines</a> for specific information. <h4>Conclusion: Evaluation of publication's potential for LIS authors</h4> <em>Online Searcher</em> is widely read by library and information science professionals, guaranteeing authors a substantial amount of exposure. There are numerous publication opportunities for LIS authors, as this journal touches on a diverse assortment of topics from book/product reviews, conference coverage, and technologies such as website design and user experience. Most information professionals will be able to find an appropriate angle to pitch to this publication. &nbsp; <h2>Audience analysis</h2> <hr /> <h4>About the publication's readers</h4> <strong>Publication circulation:</strong> "The Information Today, Inc. website is now averaging more than 50,000 visitors each month."[13. "Media Kit," Information Today, Inc., accessed April 10, 2020, <a href="http://www.infotoday.com/advert/2019/2019-ITI-Combined-Media-Kit.pdf" target="_blank" rel="noopener noreferrer">http://www.infotoday.com/advert/2019/2019-ITI-Combined-Media-Kit.pdf</a>] <strong>Audience location and language or cultural considerations:</strong> This publication is printed in English out of Medford, New Jersey. There is no audience location data readily available, but it should be assumed that the majority of its readership resides in North America.[14."Online Searcher," Information Today, Inc., accessed April 10, 2020, <a href="http://www.infotoday.com/onlinesearcher/" target="_blank" rel="noopener noreferrer">http://www.infotoday.com/onlinesearcher/</a>] <strong>Reader characteristics:</strong> Most of this publication's readership consists of working information professionals. Readers of <em>Online Searcher</em> (along with readers of its sister publications, <em>Information Today</em> and <em>Computers in Libraries</em>) are: › 14% Information Professionals › 27% Academic Librarians › 24% Special Librarians › 10% Government Librarians › 21% Public Librarians › 4% Other.[15. "Media Kit," Information Today, Inc., accessed April 10, 2020, <a href="http://www.infotoday.com/advert/2019/2019-ITI-Combined-Media-Kit.pdf" target="_blank" rel="noopener noreferrer">http://www.infotoday.com/advert/2019/2019-ITI-Combined-Media-Kit.pdf</a>] <strong>Knowledge of LIS subject matter:</strong> This readership will have a solid knowledge of LIS subject matter, but as this is not a scholarly publication, academic jargon should be left out.[12. "Author Guidelines," Information Today, Inc., accessed April 10, 2020, <a href="http://www.infotoday.com/OnlineSearcher/Author-Guidelines.shtml">http://www.infotoday.com/OnlineSearcher/Author-Guidelines.shtml</a>] <h4>Conclusion: Analysis of reader characteristics and their potential impact on authors</h4> Since much of the audience for this publication are information professionals, this is a great opportunity to turn practical experience and knowledge into an article that will reach an engaged and informed readership. Readers will, however, prefer concise, magazine-style writing that makes clear and fast points. As over 70% of its readers are librarians, this publication is a great opportunity to connect to one's peers and showcase relevant information that others in the profession will benefit from. <strong>Last updated:</strong> October 30, 2018 <hr /> <h4>References</h4>
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May 2, 2020 @ 13:24:06 Erin Fussell
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