Ariadne: A Web Magazine for Information Professionals

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Ariadne: A Web Magazine for Information Professionals
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&nbsp; <h2>Publication analysis</h2> <hr /> <h4>About the publication</h4> <strong>Title</strong>: <em>Ariadne: A Web Magazine for Information Professionals</em> <strong>ISSN</strong>: 1361-3200[1. <em>Ariadne: A Web Magazine for Information Professionals, </em>UKOLN, accessed March 22, 2018, <a href="http://www.ariadne.ac.uk/" target="_blank" rel="noopener">http://www.ariadne.ac.uk/</a>] <strong>Purpose, objective, or mission</strong>: <em>Ariadne</em> is based in the U.K. and aims to "keep the busy practitioner abreast of current digital library initiatives as well as technological developments further afield."[2. University of Bath Library. (2016). About Ariadne. <em>Ariadne: A Web Magazine for Information Professionals</em>. Retrieved from <a title="About Ariadne" href="http://www.ariadne.ac.uk/about" target="_blank" rel="noopener">http://www.ariadne.ac.uk/about</a>]<strong>Website</strong>: <a title="Ariadne" href="http://www.ariadne.ac.uk/" target="_blank" rel="noopener">http://www.ariadne.ac.uk/</a> <strong>Target audience</strong>: Information professionals working primarily in higher education; but also in libraries, archives, or museums (both in the U.K. and internationally).[3. University of Bath Library. (2016). About Ariadne. <em>Ariadne: A Web Magazine for Information Professionals</em>. Retrieved from <a title="About Ariadne" href="http://www.ariadne.ac.uk/about" target="_blank" rel="noopener">http://www.ariadne.ac.uk/about</a>] <strong>Publisher</strong>: <a title="UKOLN" href="http://www.ukoln.ac.uk/" target="_blank" rel="noopener">UKOLN</a>, a research organization based at the University of Bath, which "advises on digital infrastructure, information policy and data management...and provide[s] resources and services to the higher and further education sectors including Web journals and other publications, Web services and tools, innovation support, research and development and events management."[4. University of Bath. (2016). About UKOLN. <em>UKLON.</em> Retrieved from <a title="About UKOLN" href="http://www.ukoln.ac.uk/">http://www.ukoln.ac.uk/</a>] <strong>Peer reviewed</strong>? No. The editor makes all decisions regarding manuscript submissions.[5. University of Bath Library. (2016). About Ariadne. <em>Ariadne: A Web Magazine for Information Professionals</em>. Retrieved from <a title="About Ariadne" href="http://www.ariadne.ac.uk/about" target="_blank" rel="noopener">http://www.ariadne.ac.uk/about</a>] <strong>Type</strong>: LIS professional news. Although <em>Ariadne</em> does publish some research-oriented content, it is not peer reviewed and it cannot be considered "scholarly." ISSN is 1361-3200.[6. University of Bath Library. (2016). About Ariadne. <em>Ariadne: A Web Magazine for Information Professionals</em>. Retrieved from <a title="About Ariadne" href="http://www.ariadne.ac.uk/about" target="_blank" rel="noopener">http://www.ariadne.ac.uk/about</a>] <strong>Medium</strong>: Entirely online. <em>Ariadne</em> is free and open access, so the full text of all issues (current and archived) is available on the website. Content is also available as an <a title="Ariadne RSS Feed" href="http://www.ariadne.ac.uk/rss.xml" target="_blank" rel="noopener">RSS feed</a>.[7. ProQuest. (2016). Ariadne(Online). Urichsweb Global Serials Directory. Retrieved from <a title="Ulrich's Periodical Directory" href="http://ulrichsweb.serialssolutions.com.libaccess.sjlibrary.org/title/1410383864655/259370">http://ulrichsweb.serialssolutions.com.libaccess.sjlibrary.org/title/1410383864655/259370</a>] <strong>Content</strong>: <em>Ariadne</em> publishes a "variety of articles in each issue, some technical, some of a more strategic nature."[8. University of Bath Library. (2016). About Ariadne. <em>Ariadne: A Web Magazine for Information Professionals</em>. Retrieved from <a title="About Ariadne" href="http://www.ariadne.ac.uk/about" target="_blank" rel="noopener">http://www.ariadne.ac.uk/about</a>] A standard issue contains an editorial, a number of articles, an "at the event" section, and a "news and reviews" section. Prominent topics include emerging technologies and trends, digital libraries and collections, information architecture, search engines, metadata, and Web 2.0.[9. University of Bath Library. (2016). Answers to Frequently Asked Questions. <em>Ariadne: A Web Magazine for Information Professionals</em>. Retrieved from <a title="FAQ" href="http://www.ariadne.ac.uk/faq?faq-category=content">http://www.ariadne.ac.uk/faq?faq-category=content</a>] <strong>Frequency of publication</strong>: Not defined. The magazine was published quarterly up through 2010; as of 2013 there are two issues per year.[10. University of Bath Library. (2016). Overview of Back Issues Archive. <em>Ariadne: A Web Magazine for Information Professionals</em>. Retrieved from <a title="Archive" href="http://www.ariadne.ac.uk/issues">http://www.ariadne.ac.uk/issues</a>] <h4>About the publication's submission guidelines</h4> <strong>Location of submission guidelines</strong>: Submission guidelines can be found on the <a title="Ariadne Submission Guidelines" href="http://www.ariadne.ac.uk/contact/webform" target="_blank" rel="noopener">Contact</a> page and the <a title="About Ariadne" href="http://www.ariadne.ac.uk/about" target="_blank" rel="noopener">About</a> page. The publication's website indicates that the editor will send information about the submission and editorial process once an article proposal has been accepted.[11. University of Bath Library. (2016). About Ariadne. <em>Ariadne: A Web Magazine for Information Professionals</em>. Retrieved from <a title="About Ariadne" href="http://www.ariadne.ac.uk/about" target="_blank" rel="noopener">http://www.ariadne.ac.uk/about</a>] <strong>Types of contributions accepted</strong>: <em>Ariadne</em> accepts a variety of contributions, including articles (i.e., scholarly papers, position pieces, and case studies), reviews, and reports on events, workshops, meetings, and conferences. The magazine also accepts proposals regarding organizations and work-related projects. There are no stated requirements for length.[12. University of Bath Library. (2016). Answers to Frequently Asked Questions. <em>Ariadne: A Web Magazine for Information Professionals</em>. Retrieved from <a title="FAQ" href="http://www.ariadne.ac.uk/faq?faq-category=content">http://www.ariadne.ac.uk/faq?faq-category=content</a>] <strong>Submission and review process</strong>: <em>Ariadne</em> requires an initial proposal for all articles. Authors should submit an abstract, outline, or general description to the editor prior to submission of the completed manuscript. After an agreement is reached, a date for submission is set and the editor then sends out an explanation of the editorial process. No peer-review process is used.[13. University of Bath Library. (2016). About Ariadne. <em>Ariadne: A Web Magazine for Information Professionals</em>. Retrieved from <a title="About Ariadne" href="http://www.ariadne.ac.uk/about" target="_blank" rel="noopener">http://www.ariadne.ac.uk/about</a>] Proposals can be submitted via the online form or through an email to the editor: ariadne@ukoln.ac.uk.[14. University of Bath Library. (2016). About Ariadne. <em>Ariadne: A Web Magazine for Information Professionals</em>. Retrieved from <a title="About Ariadne" href="http://www.ariadne.ac.uk/about" target="_blank" rel="noopener">http://www.ariadne.ac.uk/about</a>] <strong>Editorial tone</strong>: There are no stated guidelines for editorial tone. Main articles tend to have a more formal, scholarly tone, while reviews and other articles appear to be relatively informal (i.e., first person is acceptable).[15. University of Bath Library. (2016). Overview of Back Issues Archive. <em>Ariadne: A Web Magazine for Information Professionals</em>. Retrieved from <a title="Archive" href="http://www.ariadne.ac.uk/issues">http://www.ariadne.ac.uk/issues</a>] <strong>Style guide used</strong>: <em>Ariadne</em> does not use a formal style guide. <h4>Conclusion: Evaluation of publication's potential for LIS authors</h4> <em>Ariadne</em> has remained on the forefront of the open access movement and continues to focus its content on current and emerging LIS trends and technologies. Thus, although it is not peer reviewed, it is a credible and highly accessible source with great publishing potential for LIS practitioners, educators, and students. Contributors might consider writing about LIS conferences or workshops, workplace technologies, online learning, digital collections, social networking, Web 2.0./Library 2.0, or Web-based information seeking behavior. &nbsp; <h2>Audience analysis</h2> <hr /> <h4>About the publication's readers</h4> <strong>Publication circulation</strong>: <em>Ariadne</em> is an open access electronic publication that is available free to anyone with Internet access. As such, there is no formal subscription process and no readily available circulation data. Generally, though, freely accessible online resources do at least have the <em>potential</em> of a large audience base.[16. ProQuest. (2016). Ariadne(Online). Urichsweb Global Serials Directory. Retrieved from <a title="Ulrich's Periodical Directory" href="http://ulrichsweb.serialssolutions.com.libaccess.sjlibrary.org/title/1410383864655/259370">http://ulrichsweb.serialssolutions.com.libaccess.sjlibrary.org/title/1410383864655/259370</a>] <strong>Audience location and language or cultural considerations</strong>: <em>Ariadne</em>'s editor notes in the Submission guidelines that "despite having a global audience, and a U.S. readership twice that of our home readership, our core audience remains that which is based in the UK." [17. University of Bath Library. (2016). About Ariadne. <em>Ariadne: A Web Magazine for Information Professionals</em>. Retrieved from <a title="About Ariadne" href="http://www.ariadne.ac.uk/about" target="_blank" rel="noopener">http://www.ariadne.ac.uk/about</a>] Thus, although <em>Ariadne</em> maintains an international audience, the majority of readers are located in the U.S. and U.K., and content reflects this. From the <a title="Ariadne FAQs" href="http://www.ariadne.ac.uk/faq?faq-category=content" target="_blank" rel="noopener">FAQ</a> author profiles, authors are mostly European, with 414 from the U.K./Ireland, and 60 from the U.S. Pakistan, South Africa, and Armenia are also represented, among other countries.[18. University of Bath Library. (2016). Answers to Frequently Asked Questions. <em>Ariadne: A Web Magazine for Information Professionals</em>. Retrieved from <a title="FAQ" href="http://www.ariadne.ac.uk/faq?faq-category=content">http://www.ariadne.ac.uk/faq?faq-category=content</a>] <em>Ariadne</em> is published solely in English, and based on geographic information, it can be assumed that the vast majority of readers are, in fact, native English speakers. However, authors should be aware of the somewhat substantial language and cultural differences that exist between the U.S. and the U.K. For example, submission guidelines indicate that "UK English" should be used rather than "US English." Beyond spelling, colloquialisms and U.S. centered cultural references should be avoided, and authors should also consider the needs of a global audience. [19. University of Bath Library. (2016). About Ariadne. <em>Ariadne: A Web Magazine for Information Professionals</em>. Retrieved from <a title="About Ariadne" href="http://www.ariadne.ac.uk/about" target="_blank" rel="noopener">http://www.ariadne.ac.uk/about</a>] <strong>Reader characteristics</strong>: <em>Ariadne</em> does not provide any detailed demographic information relating to the gender, age, or ethnicity of its readers. Because this is an international professional publication geared towards practicing information professionals, it is likely that the audience is relatively mature and experienced, but also demographically diverse. Specific workplace data for readers is not available, but the website clearly states that <em>Ariadne</em> is published to "inform policy-makers and practitioners in Higher Education libraries and associated sectors of developments in the online environment."[20. University of Bath Library. (2016). About Ariadne. <em>Ariadne: A Web Magazine for Information Professionals</em>. Retrieved from <a title="About Ariadne" href="http://www.ariadne.ac.uk/about" target="_blank" rel="noopener">http://www.ariadne.ac.uk/about</a>] Although readers are therefore very likely to hold a wide variety of professional specializations, they are also very likely to share professional interests based on <em>Ariadne</em>'s primary topics, which include digital libraries, technological developments, digital information management, and online learning. As a large portion of <em>Ariadne</em> readers work in libraries and archives, they are likely to be both interested in and sympathetic to library issues. They are also likely to share common values and beliefs about the role and importance of librarianship in an information society. It should be noted that <em>Ariadne</em> also features more opinion-based reader reviews, retrospectives, and reflections.[21. University of Bath Library. (2016). Answers to Frequently Asked Questions. <em>Ariadne: A Web Magazine for Information Professionals</em>. Retrieved from <a title="FAQ" href="http://www.ariadne.ac.uk/faq?faq-category=content">http://www.ariadne.ac.uk/faq?faq-category=content</a>] <strong>Knowledge of LIS subject matter:</strong> <em>Ariadne</em> readers are likely to be quite knowledgeable about LIS subject matter and jargon. As practicing information professionals, they would certainly be interested in library topics that are directly applicable to their careers. After reading through current and back issues of the publication, however, it is clear that readers might not necessarily be knowledgeable about LIS topics outside of digital initiatives and technological developments.[22. University of Bath Library. (2016). Overview of Back Issues Archive. <em>Ariadne: A Web Magazine for Information Professionals</em>. Retrieved from <a title="Archive" href="http://www.ariadne.ac.uk/issues">http://www.ariadne.ac.uk/issues</a>] <h4>Conclusion: Analysis of reader characteristics and their potential impact on authors</h4> <em>Ariadne</em> is a professional publication with a very specific focus on practical articles that discuss sophisticated technological issues and developments in LIS. Overly general library articles, theoretical papers, or pieces that fail to directly address digital information systems or web technologies may not interest <em>Ariadne</em> readers. Submissions should be professional but not necessarily scholarly in tone, and they should focus on relating practical applications for LIS practitioners (see topic suggestions in the Publication Analysis above). It is important for the author to note that although <em>Ariadne</em> is a British publication with a core following in the UK, the majority of readers actually reside in the U.S., and it is a global magazine. This allows for increased opportunities to effectively reach <em>Ariadne</em> readers. <strong>Last Updated</strong>: May 14, 2016 <hr /> <h4>References</h4>
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