San Francisco Chronicle

Revision for “San Francisco Chronicle” created on November 4, 2016 @ 11:06:08

San Francisco Chronicle
&nbsp; <h2>Publication analysis</h2> <hr /> <h4>About the publication</h4> <strong>Title:</strong> <em>San Francisco Chronicle</em> <strong>Website:</strong> <a href=""></a> <strong>Purpose, objective, or mission:</strong> The objective of the <em>San Francisco Chronicle</em> is to provide local and regional news to the Bay Area and surrounding Northern California. The newspaper also seeks to circulate cultural and entertainment articles as well as some national and international articles.[1. "San Francisco Chronicle,", accessed November 4, 2016, <a title="About San Francisco Chronicle" href=""></a>] <strong>Target audience:</strong> Readers throughout the Bay Area.[2. "<a href="">San Francisco Chronicle</a>."] <strong>Publisher:</strong> Hearst Communications, Inc.[3. "<a href="">San Francisco Chronicle</a>."] <strong>Peer reviewed?</strong> No. <strong>Type:</strong> Civilian newspaper. <strong>Medium:</strong> Print and online.[4. "<a href="">San Francisco Chronicle</a>."] <strong>Content:</strong> Local, state and national news, sports, politics, business, travel, entertainment and food. Online version also includes blogs.[5. "<a href="">San Francisco Chronicle</a>."] <strong>Frequency of publication:</strong> Daily in print; updated more frequently online. <h4>About the publication's submission guidelines</h4> <strong>Location of submission guidelines:</strong> <a title="San Francisco Chronicle Submission" href="" target="_blank"></a> <strong>Types of contributions accepted:</strong> The <em>Chronicle</em> accepts Letters to the Editor, Op-Ed pieces for Open Forum, and commentary pieces for Insight.[6. "Submissions &amp; Contributions,", accessed November 4, 2016, <a title="Submissions" href=""></a>] <strong>Submission and review process:</strong> Submission is via online form on website, and review process depends on the type of submission. Limit on length of articles is: commentary pieces for the Sunday Insight section (700 words), Letters to the editor (200 words), and op-ed Open Forum pieces (500).[7. "<a href="">Submissions &amp; Contributions</a>."] No information is provided as to acceptance rates or method of acceptance. <strong>Editorial tone:</strong> Freewheeling. The newspaper, and especially the online edition, takes a tone of local interest that may mirror its audience. The Bay Area community is thought to be more liberal than other parts of the country. <strong>Style guide used:</strong> None specified for the type of contributions accepted. <h4>Conclusion: Evaluation of publication's potential for LIS authors</h4> This publication's participation in <em>Chronicle in Education,</em>[8. "San Francisco Chronicle,", accessed November 4, 2016, <a href=""></a>] which provides teacher lessons and information, suggests an active community involvement and would make the <em>Chronicle</em> a possible publication for an LIS-related article. <em>Chronicle</em> readers pride themselves on being intelligent and well educated and keeping abreast of current events, especially at the local level. Publication in this newspaper offers a unique opportunity for those in the library field to inform and instruct a huge lay audience about issues facing libraries today. The Sunday edition's Insight section "aims to provide a forum to shake up conventional wisdom and provoke fresh thinking."[9. "<a href="">Submissions &amp; Contributions</a>."] This might be an excellent arena for librarians to bring library-related issues to the forefront of the public's awareness. &nbsp; <h2>Audience analysis</h2> <hr /> <h4>About the publication's readers</h4> <strong>Publication circulation:</strong> Daily circulation of 167,602; Sunday circulation of 252,088.[10. "Media Kit 2016,", accessed November 4, 2016, <a href=""></a>] <strong>Audience location and language or cultural considerations:</strong> San Francisco, California, United States; online features are available worldwide. English. <strong>Reader characteristics:</strong> Just under half of readers are college graduates, with a median household income of $82,223. The median age of readers is 53, and 74% do not have children.[11. "<a href="">Media Kit 2016</a>."] It is likely that the interests of the <em>Chronicle's</em> readers are local issues, and those affecting middle-class families. Considering the industries of San Francisco and the Bay Area, readers are likely to work in technology and computer jobs, the arts, and tourism. San Francisco is famous for being politically, socially, and economically progressive. Overall, its constituents are antiwar, pro-equal rights (including gay marriage), and San Francisco was one of the first cities in the country to give library cards to homeless persons. <strong>Knowledge of LIS subject matter:</strong> The newspaper does not regularly focus on LIS subject matter, but local library issues and concerns might be raised in an editorial piece. <h4>Conclusion: Analysis of reader characteristics and their potential impact on authors</h4> The audience of the <em>San Francisco Chronicle</em> are educators, parents, cab drivers, in the mayor's office; they are you and me. With this in mind, authors should avoid library jargon (e.g., MARC, CONSER, AACR2) and specialized library science themes. Topics dealing with promoting library services, such as lobbying for the public's free and open access to information, new reading programs, and issues with banned books, would be appropriate as this newspapers is targeting the general public. <strong>Last updated: </strong>November 4, 2016 <hr /> <h4>References</h4>

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