Revision for “Press-Telegram” created on September 15, 2018 @ 14:40:08

&nbsp; <h2>Publication analysis</h2> <hr /> <h4>About the publication</h4> <strong>Title:</strong> <em>Press-Telegram</em> <strong>ISSN</strong>: N/A <strong>Website:</strong> <a title="Press Telegram" href="" target="_blank" rel="noopener"></a> <strong>Purpose, objective, or mission:</strong> The purpose of the <em>Press-Telegram</em> is to provide news and information of interest to local constituents.[1. "Press-Telegram,", accessed October 26, 2016, <a title="Press-Telegram" href=""></a>] <strong>Target audience:</strong> Residents of Long Beach and the surrounding areas.[2. "<a href="">Press-Telegram</a>."] <strong>Publisher:</strong> MediaNews Group, Inc.[3. "Press-Telegram (Long Beach)," <em>Ulrichsweb Global Serials Directory, </em>accessed October 26, 2016, <a href=""></a>] <strong>Peer reviewed?</strong> No.[4. "<a href="">Press-Telegram</a>."] <strong>Type:</strong> Civilian newspaper.[5. "<a href="">Press-Telegram</a>."] <strong>Medium:</strong> Print and online.[6. "Subscriber Services,", accessed October 26, 2016, <a href=""></a>] <strong>Content:</strong> General information relevant to citizens of the Long Beach and Orange County area. Includes varied content such as: sports, entertainment, business, religion, travel, lifestyles, obituaries, and special sections. This newspaper also includes information at the global, national, state, and local levels.[7. "<a href="">Press-Telegram</a>."] <strong>Frequency of publication:</strong> Daily.[8. "<a href="">Press-Telegram (Long Beach)</a>."] <h4>About the publication's submission guidelines</h4> <strong>Location of submission guidelines:</strong> <a href=""></a> <strong>Types of contributions accepted:</strong> Letters to the editor are accepted on all issues of public concern. From their Share Your News section: "Letters must include the writer's home community and a daytime phone number for confirmation. Please limit submissions to 150 words and send via email (without attachments) to speakout [at]"[9. "Share Your News,", accessed October 26, 2016, <a href=""></a>] Guest commentaries of no more than 600 word are also considered for publication. "We look for topical commentary on public policy and social issues that are of general interest to our print and digital readership. We give preference to local, regional and California topics and writers."[10. "<a href="">Share Your News</a>."] "Email your submission to opinion [at] with the subject line “Op-ed submission.” Include a sentence or two at the end including your position, city or community of residence, and any background relevant to your expertise in the topic."[11. "<a href="">Share Your News</a>."] <strong>Editorial tone:</strong> Not specified. <strong>Style guide used:</strong> None specified. <h4>Conclusion: Evaluation of publication's potential for LIS authors</h4> This newspaper lends itself to publishing local LIS-related issues. LIS practitioners and students living in the covered area should consider submitting opinion pieces of local library issues. Topics may include: Long Beach library improvement initiative, Long Beach library special events, or a review of past public programming. Library-themed articles or letters may be published in this newspaper; however, they must be focused on local library issues and be free of library jargon in order to reach the public. &nbsp; <h2>Audience analysis</h2> <hr /> <h4>About the publication's readers</h4> <strong>Publication circulation:</strong> <span class="left_content">78,057 daily; 80,093 Sunday, with 375,000 unique monthly visitors to the website.[12. "Long Beach Press-Telegram,", accessed October 26, 2016, <a href=""></a>] </span> <strong>Audience location and language or cultural considerations:</strong> The <em>Press-Telegram</em> market area reaches from Downey to the Long Beach Shoreline and from Orange County to the peninsula.[13. "Advertising info,", accessed September 15, 2018, <a href=""></a>] Although this is a local newspaper, it does tackle state, national, and global issues. However, these issues tend to be related in some fashion to the local audience. Although this newspaper is written in English, part of its audience is the large Hispanic community residing in the marketed cities. In addition, it includes information relevant to the Cambodian community because Long Beach has the largest Cambodian population in the United States.[14. "Cambodian general's visit to Long Beach revives anger about its government's murderous legacy,", accessed October 27, 2016, <a href=""></a>] <strong>Reader characteristics:</strong> Reader are 52% female and 48% male with a median age of 44 years old. Over half, 55% of readers are Hispanic and 50% have a college education. The average household income $63,000. [14. "Media Kit", accessed September 15, 2018."] The <em>Press-Telegram</em> readers likely do not have established opinions about library science subjects because they are not library professionals. This publication, much like the city of Long Beach, is much more progressive in nature due to its culturally diverse demographics. <strong>Knowledge of LIS subject matter:</strong> After reviewing various articles in the <em>Press-Telegram</em>, it is clear that they do not specifically tackle library and information science issues, however they will publicize events and news relevant to the local Long Beach public library or other libraries in the surrounding cities. It is very likely that the lay person will not understand library jargon, so technical terms are discouraged when attempting to publish in this newspaper. <h4>Conclusion: Analysis of reader characteristics and their potential impact on authors</h4> The readers of this publication are a culturally diverse people, who also do not share a similar type of job. When writing for this audience it is important to keep in mind that this is a progressive audience who cares about about state, national, and global issues. <strong>Last updated: </strong>September 15, 2018 <hr /> <h4>References</h4>

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