Mother Jones

Revision for “Mother Jones” created on January 23, 2018 @ 13:27:24

Mother Jones
&nbsp; <h2>Publication analysis</h2> <hr /> <h4>About the publication</h4> <strong>Title:</strong> <em>Mother Jones</em> <strong>ISSN</strong>: XXXX-XXXX <strong>Website:</strong> <a title="Mother Jones" href="" target="_blank" rel="noopener"></a> <strong>Purpose, objective, or mission:</strong> As a nonprofit news organization, <em>Mother Jones</em> does "independent and investigative reporting on everything from politics and climate change to education and food (plus cat blogging)."[1. "What is Mother Jones?,", accessed October 15, 2016, <a title="What is Mother Jones?" href=""></a>] <strong>Target audience:</strong> Readers who are interested in politics, environmental issues, and social justice. Per their media kit, readers are "educated, affluent, and influential, engaged in the lives of their communities and passionate about how they can serve them."[2. "Media Kit,", accessed October 15, 2016, <a href=""></a>] <strong>Publisher:</strong> The Foundation for National Progress.[3. "<a href="">What is Mother Jones?</a>"] <strong>Peer reviewed?</strong> No.[4. "Freelance Writer: Mother Jones Magazine,", accessed October 15, 2016, <a title="Submission Guidelines" href=""></a>] <strong>Type:</strong> Civilian news magazine. <strong>Medium:</strong> Print and online. <strong>Content:</strong> Investigative journalism covering politics, the environment, and culture.[5. "<a href="">What is Mother Jones?</a>"] <strong>Frequency of publication:</strong> Bimonthly.[6. "Subscribe to Mother Jones,", accessed October 15, 2016, <a href=";pub_code=MJM&amp;term_pub=MJM&amp;list_source=SEGYN4&amp;base_country=US&amp;t=56a8542e6110i46a9cabb2nb5b36511888a">;pub_code=MJM&amp;term_pub=MJM&amp;list_source=SEGYN4&amp;base_country=US&amp;t=56a8542e6110i46a9cabb2nb5b36511888a</a>] <h4>About the publication's submission guidelines</h4> <strong>Location of submission guidelines:</strong> <a title="Mother Jones Submission Guidelines" href="" target="_blank" rel="noopener"></a> <strong>Types of contributions accepted:</strong> "Solidly reported, hard-hitting, groundbreaking news stories," as well as "thought-provoking, timely opinion and analysis pieces on important current issues."[7. "<a href="">Freelance Writer: Mother Jones Magazine</a>."] They are particularly interested in national politics, environmental issues, corporate wrongdoing, human rights, and political influence in all spheres. No local issues unless they have national interest or implications. They will consider cultural essays, but not travel pieces or "polemical screeds."[8. "<a href="">Freelance Writer: Mother Jones Magazine</a>."] They suggest reviewing the website or magazine before sending a query.[9. "<a href="">Freelance Writer: Mother Jones Magazine</a>."] <strong>Submission and review process:</strong> Per their guidelines, "Best bet is to query us by mail, regular or e. Tell us in no more than a few paragraphs what you plan to cover, why it's important and interesting, and how you will report it. The query should convey your approach, tone, and style, and should answer the following: What are your specific qualifications for writing on this topic? What ins do you have with your sources? If other major stories have been done on this topic, how will yours be different (and better)? Send pitch to query [at]"[10. "<a href="">Freelance Writer: Mother Jones Magazine</a>."] Include a résumé and two or three relevant clips (or the complete URLs, if the clips are online.)[11. "<a href="">Freelance Writer: Mother Jones Magazine</a>."] <div class="node-inner clear-block"> <div class="content clear-block"> "Web pieces are generally less than 1,500 words. Because we have staff reporters it is extremely rare that we will pay for a piece whose timeliness or other qualities work for the Web only. Magazine pieces can range up to 5,000 words. There is at least a two-month lead time."[12. "<a href="">Freelance Writer: Mother Jones Magazine</a>."] </div> </div> <strong>Editorial tone:</strong> Informational.[13. "<a href="">What is Mother Jones?</a>"] <strong>Style guide used:</strong> No style guide is mentioned. <h4>Conclusion: Evaluation of publication's potential for LIS authors</h4> Although first-time authors will may a difficult time getting published with <em>Mother Jones</em>, the magazine has a large base of politically conscious readers, which would provide a wonderful stage for any LIS authors who have a very specific library agenda. &nbsp; <h2>Audience analysis</h2> <hr /> <h4>About the publication's readers</h4> <strong>Publication circulation:</strong> 215,199 paid and verified print subscribers, with 1,300,000 unique monthly visitors to the website. [14. "<a href="">Media Kit</a>."] <strong>Audience location and language or cultural considerations:</strong> Published in the United States.[15. "Contact Us,", accessed October 15, 2016, <a href=""></a>] Per the guidelines, "Our readership is nationwide, so please, no local issues unless they have national interest or implications."[16. "<a href="">Freelance Writer: Mother Jones Magazine</a>."] Published in English. "Over the last several years, Mother Jones has experienced tremendous growth in readership. Overall, 2012 was our highest traffic year ever with 98 million pageviews and over 30 million unique visitors coming from around the world."[17. "2012 Annual Report,", accessed October 15, 2016, <a title="2012 Annual Report" href=""></a>] <strong>Reader characteristics:</strong> Per their media kit, 52% are women, 52% over 50 years of age, 82% college educated, 85% voted in the last election, and 97% have purchased non-fiction books in the last year. Their media kits reports 91% of readers have read books in the last year.[18. "<a href="">Media Kit</a>."] The majority of readers identify as Democrat.[19. "<a href="">Media Kit</a>."] <strong>Knowledge of LIS subject matter:</strong> Though it is likely there are a number of LIS professionals that read this publication, the primary audience would not be informed about LIS issues. <h4>Conclusion: Analysis of reader characteristics and their potential impact on authors</h4> Authors need to keep in mind the readers of <em>Mother Jones</em> are well educated and expect straightforward, thoughtful writing that broadens their knowledge of the world. Readers care about social issues and will most likely be receptive to stories about libraries and library advocacy. <strong>Last updated: </strong>October 15, 2016 <hr /> <strong>References </strong>

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