Routledge

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Routledge
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&nbsp; <h2>Publisher analysis</h2> <hr /> <h4>About the publisher</h4> <b>Name: </b>Routledge. Haworth Press was acquired by Taylor &amp; Francis Group, and books are now published by Routledge, a Taylor &amp; Francis Group imprint. <b>Website:</b> <a title="Routledge" href="http://www.routledge.com/" target="_blank">http://www.routledge.com/</a> <b>Purpose, objective, or mission: </b>Global publisher of quality academic books, journals, and online reference materials. Routledge is an older imprint, founded in 1836, and prides itself on publishing “many of the greatest thinkers and scholars,”[1. Taylor &amp; Francis Group. (2014). About Us. <em>Routledge</em>. Retrieved from <a title="Routledge" href="http://www.routledge.com/info/about_us/">http://www.routledge.com/info/about_us/</a>] including Einstein, Jung, and Sartre.[2. Taylor &amp; Francis Group. (2014). About Us. <em>Routledge</em>. Retrieved from <a title="Routledge" href="http://www.routledge.com/info/about_us/">http://www.routledge.com/info/about_us/</a>] <b>Target audience: </b>Teachers, librarians, educators, those seeking reference materials.[3. Taylor &amp; Francis Group. (2014). Homepage. <em>Routledge</em>. Retrieved from <a title="Routledge" href="http://www.routledge.com/">http://www.routledge.com/</a>] Routledge has a specific <a title="Resources for Librarians" href="http://www.routledge.com/resources/librarians/" target="_blank">Resources for Librarians</a> page detailing catalogs, e-products and online references specifically for libraries, research series, and out of print titles.[4. Taylor &amp; Francis Group. (2014). Homepage. <em>Routledge</em>. Retrieved from <a title="Resources for Librarians" href="http://www.routledge.com/resources/librarians/">http://www.routledge.com/resources/librarians/</a>] <b>Owner: </b>Taylor &amp; Francis Group.[5. Taylor &amp; Francis Group. (2014). About Us. <em>Routledge</em>. Retrieved from <a title="Routledge" href="http://www.routledge.com/info/about_us/">http://www.routledge.com/info/about_us/</a>] <b>Are published books peer reviewed? </b>Yes. Each proposal is examined by a subject editor, and then given to independent, academic field specialists to determine if the final book, based on the proposal, has market potential. The process takes 6-8 weeks or longer.[6. Taylor &amp; Francis Group. (2014). Submitting a Proposal. <em>Routledge</em>. Retrieved from <a title="Submitting a Proposal" href="http://tandfbis.s3.amazonaws.com/rt-media/pdf/subprop.pdf">http://tandfbis.s3.amazonaws.com/rt-media/pdf/subprop.pdf</a>]<b> </b> <b>Types of books published</b> : LIS reference. From the <a title="Guidelines for Authors" href="http://media.routledgeweb.com/pdf/subprop.pdf" target="_blank">Guidelines for Authors</a>: “Routledge is keen to consider proposals for new books at all levels from introductory and modular textbooks to supplemental texts and scholarly research monographs.”[7. Taylor &amp; Francis Group. (2014). Submitting a Proposal. <em>Routledge</em>. Retrieved from <a title="Submitting a Proposal" href="http://tandfbis.s3.amazonaws.com/rt-media/pdf/subprop.pdf">http://tandfbis.s3.amazonaws.com/rt-media/pdf/subprop.pdf</a>] <b>Medium: </b>Print and online.[8. Taylor &amp; Francis Group. (2014). About Us. <em>Routledge</em>. Retrieved from <a title="Routledge" href="http://www.routledge.com/info/about_us/">http://www.routledge.com/info/about_us/</a>] <b>Topics covered: </b><a href="http://www.routledge.com/books/subjects/SCRF07/" target="_blank">Annuals, Yearbooks, Periodicals &amp; Almanacs</a>, <a href="http://www.routledge.com/books/subjects/SCRF02/" target="_blank">Biographical Reference</a>, <a href="http://www.routledge.com/books/subjects/SCRF04/" target="_blank">Dictionaries</a>, <a href="http://www.routledge.com/books/subjects/SCRF01/" target="_blank">Directories</a>, <a href="http://www.routledge.com/books/subjects/SCRF05/" target="_blank">Encyclopedias</a>, <a href="http://www.routledge.com/books/subjects/SCRF06/" target="_blank">General Reference</a>, <a href="http://www.routledge.com/books/subjects/SCRF09/" target="_blank">Handbooks</a>, <a href="http://www.routledge.com/books/subjects/SCRF08/" target="_blank">Library &amp; Information Science</a>, <a href="http://www.routledge.com/majorworks/" target="_blank">Major Works</a>, and <a href="http://www.routledge.com/books/subjects/SCRF11/" target="_blank">Regional Surveys</a>.[9. Taylor &amp; Francis Group. (2014). Homepage. <em>Routledge</em>. Retrieved from <a title="Routledge" href="http://www.routledge.com/">http://www.routledge.com/</a>] <b>Number of titles published per year: </b>Thousands of new books published each year.[10. Taylor &amp; Francis Group. (2014). Homepage. <em>Routledge</em>. Retrieved from <a title="Routledge" href="http://www.routledge.com/">http://www.routledge.com/</a>] <h4>About the publisher's submission guidelines</h4> <b>Location of submission guidelines: </b><a href="http://www.routledge.com/info/authors/">http://www.routledge.com/info/authors/</a> <b>Types of submissions accepted:</b> Proposals, between 3-6 pages, supplemented by sample chapters if applicable. Do not send an unsolicited manuscript as the initial contact![11. Taylor &amp; Francis Group. (2014). Information for Authors. <em>Routledge</em>. Retrieved from <a title="Information for Authors" href="http://www.routledge.com/info/authors/">http://www.routledge.com/info/authors/</a>] <b>Submission and review process: </b>Send the proposal and supplemental materials by email to the appropriate <a title="Subject Editors" href="http://www.routledge.com/info/contact/editorial/" target="_blank">subject editor</a>.[12. Taylor &amp; Francis Group. (2014). Contacts. <em>Routledge</em>. Retrieved from <a title="Contacts" href="http://www.routledge.com/info/contacts/">http://www.routledge.com/info/contacts/</a>] After reviewing the proposal, an editor will decide if they would like a full manuscript.[13. Taylor &amp; Francis Group. (2014). Information for Authors. <em>Routledge</em>. Retrieved from <a title="Information for Authors" href="http://www.routledge.com/info/authors/">http://www.routledge.com/info/authors/</a>] <b>Editorial tone: </b>Professional and scholarly, but readable.[14. Taylor &amp; Francis Group. (2014). Information for Authors. <em>Routledge</em>. Retrieved from <a title="Information for Authors" href="http://www.routledge.com/info/authors/">http://www.routledge.com/info/authors/</a>] The books potentially cover a wide audience including a variety of readers. Routledge also publishes under a wide variety of LIS subjects, with titles ranging from <a title="The Social Media Handbook" href="http://www.routledge.com/books/details/9780415886802/" target="_blank">The Social Media Handbook</a>, a slim volume at 194 pages, to <a title="International Encyclopedia of Information and Library Science" href="http://www.routledge.com/books/details/9780415862905/" target="_blank">International Encyclopedia of Information and Library Science</a>, at 724 pages, significantly updating the last edition from 1996.[15. Taylor &amp; Francis Group. (2014). Books. <em>Routledge</em>. Retrieved from <a title="Books" href="http://www.routledge.com/books/">http://www.routledge.com/books/</a>] <b>Style guide used: </b>U.S. authors: For US spelling use Webster’s <em>New Collegiate Dictionary</em> or Webster’s <em>Third New International </em><em>Dictionary. </em>There are different style preferences for different subject areas, such as Chicago or APA. Your Editorial Assistant will advise which style (Chicago, APA) you should follow - just be consistent throughout the submission and confirm the style you have used when submitting your final manuscript.[16. Taylor &amp; Francis Group. (2014). Instructions for Authors. <em>Routledge</em>. Retrieved from <a title="Instructions for Authors" href="http://tandfbis.s3.amazonaws.com/rt-media/pdf/tf_authorguidelines_2013.pdf">http://tandfbis.s3.amazonaws.com/rt-media/pdf/tf_authorguidelines_2013.pdf</a>] For UK authors: Refer to<em> Butcher's Copy-editing: The Cambridge Handbook for </em><em>Editors, Copy-editors and Proofreader </em>and the <em>New Oxford Dictionary for Writers and Editors: The Essential A-Z Guide to the Written </em><em>Word.</em> For British spelling use Concise Oxford English Dictionary; alternatives are accepted as long as they are consistent. For referencing, use the Harvard referencing system.[17. Taylor &amp; Francis Group. (2014). Instructions for Authors. <em>Routledge</em>. Retrieved from <a title="Instructions for Authors" href="http://tandfbis.s3.amazonaws.com/rt-media/pdf/tf_authorguidelines_2013.pdf">http://tandfbis.s3.amazonaws.com/rt-media/pdf/tf_authorguidelines_2013.pdf</a>] For more details, please see <a title="Instructions for Authors" href="http://media.routledgeweb.com/pdf/tf_authorguidelines_2013.pdf" target="_blank">Instructions for Authors</a> and <a title="Proposal Guidelines" href="http://media.routledgeweb.com/pdf/subprop.pdf" target="_blank">Proposal Guidelines</a>. <h4>Conclusion: Evaluation of publisher's potential for LIS authors</h4> Routledge is now owned by Taylor &amp; Francis, which has a huge LIS audience and is where you can find a lot of print and online reference materials and publications targeted to students, LIS professionals, and academics.[18. Taylor &amp; Francis Group. (2014). About Us. <em>Routledge</em>. Retrieved from <a title="Routledge" href="http://www.routledge.com/info/about_us/">http://www.routledge.com/info/about_us/</a>] This is a prestigious publishing house that puts writers through a rigorous process just to get to publication; and once you're there, there is the support of editors and the brand behind your finished book.[19. Taylor &amp; Francis Group. (2014). Instructions for Authors. <em>Routledge</em>. Retrieved from <a title="Instructions for Authors" href="http://tandfbis.s3.amazonaws.com/rt-media/pdf/tf_authorguidelines_2013.pdf">http://tandfbis.s3.amazonaws.com/rt-media/pdf/tf_authorguidelines_2013.pdf</a>] This is an excellent group to consider proposing for an LIS specific book idea, as ideas can range from the very scholarly studies to more everyday topics that librarians or information professionals should be aware of. &nbsp; <h2>Audience analysis</h2> <hr /> <h4>About the publisher's audience</h4> <b>Size</b>: Large, and international.[20. Taylor &amp; Francis Group. (2014). Information for Authors. <em>Routledge</em>. Retrieved from <a title="Information for Authors" href="http://www.routledge.com/info/authors/">http://www.routledge.com/info/authors/</a>] <b>Audience location and language or cultural considerations: </b>Offices for the US are based in New York[21. Taylor &amp; Francis Group. (2014). Information for Authors. <em>Routledge</em>. Retrieved from <a title="Information for Authors" href="http://www.routledge.com/info/authors/">http://www.routledge.com/info/authors/</a>]; office for the UK and the rest of the world are based in Oxford, England.[22. Taylor &amp; Francis Group. (2014). Information for Authors. <em>Routledge</em>. Retrieved from <a title="Information for Authors" href="http://www.routledge.com/info/authors/">http://www.routledge.com/info/authors/</a>]<b> </b>The publisher notes that a majority of sales come from outside the UK, in the US and elsewhere around the world.[23. Taylor &amp; Francis Group. (2014). Information for Authors. <em>Routledge</em>. Retrieved from <a title="Information for Authors" href="http://www.routledge.com/info/authors/">http://www.routledge.com/info/authors/</a>] <b>Reader characteristics: </b>Readers seeking high quality reference works specifically for an educational or library setting, or simply for their own personal and professional development. These are sophisticated readers expecting the same in their reading material. Routledge's customer database covers over "1,000,000 academics worldwide"[24. Taylor &amp; Francis Group. (2014). Online Marketing. <em>Routledge</em>. Retrieved from <a title="Online Marketing" href="http://www.routledge.com/info/marketing/online/">http://www.routledge.com/info/marketing/online/</a>], and these subjects are the publishing house's primary bread and butter. Routledge considers itself (and is) very prestigious, one of the world’s leading academic publishers with a reputation for cutting-edge and ground breaking books.[25. Taylor &amp; Francis Group. (2014). The History of Routledge. <em>Routledge</em>. Retrieved from <a title="The History of Routledge" href="http://www.routledge.com/info/marketing/history/">http://www.routledge.com/info/marketing/history/</a>]<b> </b> <b>Knowledge of LIS subject matter: </b>Varying. Most people seeking out Routledge books will most likely be academics, but whether in the LIS field specifically is not a given. However, Routledge readers are knowledgeable and educated, so assume a degree of understanding, and a quick learning curve, when referencing LIS subject matter. <h4>Conclusion: Analysis of reader characteristics and their potential impact on authors</h4> The primary readership of Routledge materials includes academics, librarians, and educators interested in new titles pertaining to LIS. This is a group that eagerly awaits new publications, and is notified through a variety of resources when new topics are published.  Routledge's <a title="Routledge marketing" href="http://www.routledge.com/info/marketing/reach/" target="_blank">marketing team</a> "is dedicated to making sure that clear, compelling information about your book reaches all parts of its intended audience wherever they are."[26. Taylor &amp; Francis Group. (2014). Global Reach. <em>Routledge</em>. Retrieved from <a title="Global Reach" href="http://www.routledge.com/info/marketing/reach/">http://www.routledge.com/info/marketing/reach/</a>]The team also utilizes accounts on Twitter<span style="line-height: 1.5">, </span>Facebook, LinkedIn, YouTube and Wikipedia to market new books, and will work with authors to support personal social media undertakings on behalf of their books.[27. Taylor &amp; Francis Group. (2014). Social Media Marketing. <em>Routledge</em>. Retrieved from <a title="Social Media Marketing" href="http://www.routledge.com/info/marketing/social/">http://www.routledge.com/info/marketing/social/</a>] This is an excellent group to publish with for support, marketing, and built-in, interested readership. <b>Last updated:</b> November 27, 2014 <hr /> <strong>References</strong>
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