Wiki Tags Archives: School libraries

AISL Independent Ideas

Publication analysis


About the publication

TitleAISL Independent Ideas

ISSN: N/A

Website: http://aislnews.org/

Purpose, objective, or mission: Independent Ideas is the blog of AISL, the Association of Independent School Librarians.

Created in 1987, the founders of AISL “envisioned an apolitical and affordable association – complementary to other library associations – that would provide a means of exchanging information, ideas and best practices among a network of independent school librarians.”1

Target audience: Independent school librarians and members of AISL.

Publisher: The blog is run and maintained by AISL members.

Peer reviewed? No.

Type: LIS professional blog.

Medium: Online.

Content: Blog posts of varying lengths, usually complete with photos or videos. There’s a group of frequently used tags on the right-hand side of the blog that show some of the most frequently written about topics: collaboration, information literacy, research, school librarians, and technology are some of the tags used most often.2

Frequency of publication: New posts are published a few times a week.

About the publication’s submission guidelines

Location of submission guidelines: Independent Ideas: Managed by Alexendra Patterson – Mercersburg Academy. 3If you are an AISL member and you would like to write a blog post, contact membership coordinator, Renee Chevallier: Rchevallier@ursulinedallas.org .4

Types of contributions accepted: Book reviews, ideas for children’s programming, and more.

Submission and review process: Contact membership coordinator listed above.

Editorial tone: Casual, yet professional.

Style guide used: None.

Conclusion: Evaluation of publication’s potential for LIS authors

If you are a member of AISL and you have written a short, informal piece that would be useful to your peers, this blog may be a viable publication option. Topics are varied and tied to school librarianship of students in all grades. Recent posts have been about topics such as are librarians actually theater people? and high schoolers acting out Google searches. Humor and creativity are found all throughout this blog, so think outside of the box!

Audience analysis


About the publication’s readers

Publication circulation: Though the blog is geared towards members of AISL, anyone can access and read all posts.

Audience location and language or cultural considerations: AISL members are in the U.S. and Canada, and blog posts are in English.

Reader characteristics: Readers are like-minded librarians looking to exchange information and ideas about their field. There are approximately 700 members of AISL.5

Knowledge of LIS subject matter: Strong, but focused on children and school librarianship.

Conclusion: Analysis of reader characteristics and their potential impact on authors

AISL is a unique, close-knitted community of independent school librarians, and readers of its blog are eager to learn and collaborate. Working with children of all ages requires fresh ideas and innovation, so you can be sure readers of Independent Ideas are eager for new voices in the field of school librarianship.


References

Show 5 footnotes

  1. “About AISL,” AISL.wildapricot.org, accessed May 3, 2020, https://aisl.wildapricot.org/
  2. “Independent Ideas Home page,” AISL.wildapricot.org, accessed May 3, 2020, http://aislnews.org/
  3. “AISL Social Media,” AISL.wildapricot.org, accessed May 3, 2020, https://aisl.wildapricot.org/social-media
  4. “AISL Blog,” https://aisl.wildapricot.org/aislblog, accessed May 3, 2020, https://aisl.wildapricot.org/social-media
  5. “About AISL,” AISL.wildapricot.org, accessed May 3, 2020, https://aisl.wildapricot.org/
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Computers in Libraries

Publication analysis


About the publication

Title: Computers in Libraries

ISSN: 1041-79151

Website: http://www.infotoday.com/cilmag/

Purpose, objective, or mission: Computers in Libraries (CIL) Mission Statement: “CIL’s mission is to provide librarians and other information professionals with useful and insightful articles about the technology that affects them, their institutions, and their patrons. We aim to publish interesting stories, case studies, and opinions that are of professional value to people working with technology in public, academic, special, and corporate libraries, as well as archives and museums. CIL is written by librarians for librarians, and it’s about technology all the time.”2

Target audience: Librarians and information professionals in academic, public, school, corporate and special libraries.3

Publisher: Information Today Inc.4

Peer reviewed? No.5

Type: LIS trade publication. From How to write for Computer in Libraries: “We do not publish academic research papers or vendor-written articles.”6

Medium: Online.7

Content: Computers in Libraries, per their site, “provides complete coverage of the news and issues in the rapidly evolving field of library information technology. Focusing on the practical application of technology in community, school, academic, and special libraries, CIL includes discussions of the impact of emerging computer technologies on library systems and services, and on the library community itself.”8

Frequency of publication: Monthly. 9

About the publication’s submission guidelines

Location of submission guidelines: http://www.infotoday.com/cilmag/contrib.shtml

Types of contributions accepted: Per How to Write for Computers in Libraries, “Interesting articles, written as case studies or how-we-did-it pieces. These general technical articles should be practical and helpful for the average librarian in any sort of environment — academic, public, K-12, or corporate libraries. CIL aims to publish articles that are interesting to read and appealing to people in many aspects of the field.”10

How to Write for Computers in Libraries lists an editorial calendar with author deadlines and the detailed focus of each issue.11

CIL does not publish reviews of books or software, or general computing news.12

Submission and review process: Queries must be submitted via the online Query Form.13  Computers in Libraries stresses that manuscripts are not accepted. Allow up to a month after the query deadline for a response. “After considering all ideas received, CIL will respond to each person who queried. If the article idea is accepted, then we will send you writers’ guidelines and discuss the article with you to ensure that your feature will fit Computers in Libraries’ needs and style. CIL does pay small honorariums for feature articles.”14

Editorial tone: Informal, “friendly and personal.”15

Style guide used: Computers in Libraries has specific writers’ guidelines, which are sent out to authors after the proposal is accepted. Other than that, there is no style guide specified.16

Conclusion: Evaluation of publication’s potential for LIS authors

It doesn’t matter whether you are experienced or a new author but they are “by librarians and for librarians”. Computers in Libraries is looking for interesting articles and how-to pieces. A well-written query on a relevant subject matter (written from experience) can open doors for LIS authors at this publication. The Media Kit notes that “Computers in Libraries is the library professionals only venue for sharing and learning practical information about today’s library technologies,” and “CIL’s columnists are well-known, well-respected opinion leaders in their fields.”17 As the publication accepts submissions from working librarians regarding their technology projects, this would be an ideal place for LIS students to submit queries.

 

Audience analysis


About the publication’s readers

Publication circulation: Online magazine with potential for broad readership as the parent website, Information Today Inc., averages more than 50,000 visitors per month.18

Audience location and language or cultural considerations: Computers in Libraries is published in English. Based in the U.K. but available and accessed worldwide online.19

Reader characteristics: General readers are average librarians in any sort of setting—academic, public, school, or special. They are not only savvy with technologybut also library managers and system, reference, collection, and acquisitions librarians who are making purchasing decisions about recent library tools.20

95% of Computers in Libraries readers are involved in some way in the purchasing process, including three in five who either authorize purchases or select the products. The readers “buy, lease and use products and services such as large scale integrated library systems, tools for RFID and ERM, online services, networking hardware and software, peripheral products, security tools, books, and reference tools.”21

Computers in Libraries do not publish academic pieces nor does it accept articles by vendors and publishers. 22

Knowledge of LIS subject matter: Readers of Computers in Libraries are well-informed about LIS topics and issues. They are library directors, knowledge managers, webmasters, and acquisitions librarians. Computers in Libraries do not publish articles about salaries or association trends and news; instead, it devotes itself entirely to technology topics.23

Conclusion: Analysis of reader characteristics and their potential impact on authors

Prospective authors may wish to keep in mind that Computers in Libraries aims to publish articles that are interesting to read and appealing to people in many aspects of the computer-related library field. CIL does not include reviews of books or software and does not cover general computing news. The publication stresses several times throughout the mission statement and FAQ, that they “do not publish academic research papers or vendor-written articles.”24 There is a month-by-month table showing publication themes for the year, which include topics like managing electronic resources, open source software, technology for check-in and checkout, etc.25 This is a publication where readers will understand the use of LIS jargon, as it is “by librarians, for librarians.” However, technical writing should be geared toward a general audience and be practical and helpful for the average librarian.26

 


References

Show 26 footnotes

  1.  Computers in Libraries, Ulrichsweb Global Serials Directory, accessed May 03, 2020, http://ulrichsweb.serialssolutions.com.libaccess.sjlibrary.org/title/1521728654342/91053
  2. Information Today Inc. (2020). CIL’s Mission Statement. Computers in Libraries. Retrieved from http://www.infotoday.com/cilmag/cilinfo.shtml
  3. Information Today Inc. (2016). CIL’s Mission Statement. Computers in Libraries. Retrieved from http://www.infotoday.com/cilmag/cilinfo.shtml
  4. ProQuest. (2020). Computers in Libraries. Ulrichsweb Global Serials Directory. Retrieved from http://ulrichsweb.serialssolutions.com.libaccess.sjlibrary.org/title/1411932182567/91054
  5. Information Today Inc. (2020). FAQ: Writing for Computers in Libraries. Computers in Libraries. Retrieved from http://www.infotoday.com/cilmag/faq.shtml
  6. Information Today Inc. (2020). How to Write for Computers in Libraries. Computers in Libraries. Retrieved from http://www.infotoday.com/cilmag/contrib.shtml
  7. ProQuest. (2020). Computers in Libraries. Ulrichsweb Global Serials Directory. Retrieved from http://ulrichsweb.serialssolutions.com.libaccess.sjlibrary.org/title/1411932182567/91054
  8. Information Today Inc. (2020). Home. Computers in Libraries. Retrieved from http://www.infotoday.com/cilmag/default.shtml
  9. ProQuest. (2020). Computers in Libraries. Ulrichsweb Global Serials Directory. Retrieved from http://ulrichsweb.serialssolutions.com.libaccess.sjlibrary.org/title/1411932182567/91054
  10. Information Today Inc. (2020). How to Write for Computers in Libraries. Computers in Libraries. Retrieved from http://www.infotoday.com/cilmag/contrib.shtml
  11. Information Today Inc. (2020). How to Write for Computers in Libraries. Computers in Libraries. Retrieved from http://www.infotoday.com/cilmag/contrib.shtml
  12. Information Today Inc. (2020). How to Write for Computers in Libraries. Computers in Libraries. Retrieved from http://www.infotoday.com/cilmag/contrib.shtml
  13. Information Today Inc. (2020). Computers in Libraries Online Query Form. Computers in Libraries. Retrieved from http://www.infotoday.com/cilmag/query.asp
  14. Information Today Inc. (2020). How to Write for Computers in Libraries. Computers in Libraries. Retrieved from http://www.infotoday.com/cilmag/contrib.shtml
  15. Information Today Inc. (2020). How to Write for Computers in Libraries. Computers in Libraries. Retrieved from http://www.infotoday.com/cilmag/contrib.shtml
  16. Information Today Inc. (2020). How to Write for Computers in Libraries. Computers in Libraries. Retrieved from http://www.infotoday.com/cilmag/contrib.shtml
  17. Information Today Inc. (2016). Media Kit. Computers in Libraries. Retrieved from http://www.infotoday.com/advert/default.shtml#print
  18. Information Today Inc. (2020). Media Kit. Computers in Libraries. Retrieved from http://www.infotoday.com/advert/default.shtml#print
  19. ProQuest. (2020). Computers in Libraries. Ulrichsweb Global Serials Directory. Retrieved from http://ulrichsweb.serialssolutions.com.libaccess.sjlibrary.org/title/1411932182567/91054
  20. Information Today Inc. (2020). FAQ: Writing for Computers in Libraries. Computers in Libraries. Retrieved from http://www.infotoday.com/cilmag/faq.shtml
  21. Information Today Inc. (2020). Media Kit. Computers in Libraries. Retrieved from http://www.infotoday.com/advert/default.shtml#print
  22. Information Today Inc. (2020). How to Write for Computers in Libraries. Computers in Libraries. Retrieved from http://www.infotoday.com/cilmag/contrib.shtml
  23. Information Today Inc. (2020). Media Kit. Computers in Libraries. Retrieved from http://www.infotoday.com/advert/default.shtml#print
  24. Information Today Inc. (2020). FAQ: Writing for Computers in Libraries. Computers in Libraries. Retrieved from http://www.infotoday.com/cilmag/faq.shtml
  25. Information Today Inc. (2016). How to Write for Computers in Libraries. Computers in Libraries. Retrieved from http://www.infotoday.com/cilmag/contrib.shtml
  26. Information Today Inc. (2020). CIL’s Mission Statement. Computers in Libraries. Retrieved from http://www.infotoday.com/cilmag/cilinfo.shtml
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Tame the Web

Publication analysis


About the publication

Title: Tame the Web 

ISSN: N/A

Website: https://tametheweb.com/

Purpose, objective, or mission: From Tame the Web‘s About page: “Tame the Web (TTW) endeavors to provide information and discussion, through blogging, on emerging technology, socio-technological trends, the evolving hyperlinked library, LIS education, and human-centered services for LIS students and information professionals in the field.”1

Target audience: LIS students and professionals.

Publisher: TTW is a WordPress site + blog created and run by Dr. Michael Stephens, an associate professor at San Jose State University’s School of Information.

Peer reviewed? No.

Type: LIS professional blog featuring guest posts by students and contributors at the invitation of Dr. Stephens.

Medium: Online.

Content: Blog posts and articles, book reviews. Category topics (dropdown menu at bottom of the site) include engaging users, gaming, libraries/web 2.0, participatory culture, and many others.2

Frequency of publication: Several new articles and posts each month.

About the publication’s submission guidelines

Location of submission guidelines: All submissions are by invitation only.

Types of contributions accepted: Guest blog posts.

Editorial tone: Casual, but informative.

Style guide used: Unknown.

Conclusion: Evaluation of publication’s potential for LIS authors

Contributing authors of TTW are SJSU School of Information students and colleagues of Dr. Stephens.

The site is geared towards, but certainly not limited to, public librarianship. Recent guest posts include the unwritten, daily tasks of a user-centric library director and an introspective look at a librarian’s career throughout her thirties.

Wholehearted Librarianship: this Stephen Barnes quote gives readers and potential authors a good idea of the theme of TTW‘s content, “We must never forget that the human heart is at the center of the technological maze.”3

 

Audience analysis


About the publication’s readers

Publication circulation: Tame the Web‘s content is freely available on the web. If you are interested in Dr. Stephens’ published works, check out his page here.4

Audience location and language or cultural considerations: Readership is primarily in the U.S. and Canada, with articles published in English.

Reader characteristics: Readers are LIS students and professionals from across the spectrum of librarianship and information science.

Knowledge of LIS subject matter: Strong, but varied. Most posts are relatively LIS jargon-free.

Conclusion: Analysis of reader characteristics and their potential impact on authors

Tame the Web‘s readership is unique in that readers also interact with Dr. Stephens via webinars and presentations. Readers come to TTW for its variety of guest posts and straightforward, earnest writing. As a potential author, you will find a varied audience of LIS students and seasoned professionals from across the spectrum of librarianship.


References

Show 4 footnotes

  1. “About Tame the Web,” TameTheWeb.com, accessed May 1, 2020, https://tametheweb.com/about-tame-the-web/
  2. “Home,” TameTheWeb.com, accessed May 1, 2020, https://tametheweb.com/about-tame-the-web/
  3. “Home,” TameTheWeb.com, accessed May 1, 2020, https://tametheweb.com/about-tame-the-web/
  4. “About Michael Stephens,” TameTheWeb.com, accessed May 1, 2020, https://tametheweb.com/about-michael-stephens/
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BayNet Newsletter

Publication analysis


About the publication

Title: BayNet Newsletter

ISSN: N/A

Website: http://baynetlibs.org/

Purpose, objective, or mission: The BayNet Newsletter gives members of the San Francisco Bay Area Library and Information Network (BayNet) a place to share their news with other members of the organization. BayNet is a multidisciplinary library association dedicated to bringing together librarians, archivists, and information professionals from all over the Bay Area so they can share and learn from each other.

Target audience: LIS professionals in the San Francisco Bay area of California.

Publisher: San Francisco Bay Area Library and Information Network.

Peer reviewed? No. “The editor reserves the right to make editorial revisions, deletions, or additions that, in their opinion, supports the author’s intent. When changes are substantial, every effort is made to work with the author.” This applies to both article blog posts and newsletter submissions.1

Type: LIS professional or trade publication.

Medium: Online newsletter + blog.

Content: BayNet’s site contains job notices, relevant news, events and more. See ‘Types of contributions accepted’ below for more information from the editor on what the newsletter contains.

Frequency of publication: New posts added multiple times a week; BayNet’s newsletter is published quarterly.2

About the publication’s submission guidelines

Location of submission guidelineshttp://baynetlibs.org/news/submission-guidelines/

Types of contributions accepted: “Informal but informative blog posts relevant to the interests of BayNet Members with a focus on interdisciplinary communication. News articles should be factual and inviting, preferably concerning the institution with which the author is affiliated. Opinion pieces should be well researched, and professional with an emphasis on sharing knowledge with fellow professionals of related professions. Links to relevant information is encouraged.”3

Submission and review process: “Electronic submissions are preferred. Submissions should be sent to baynetlibs@gmail.com with the phrase “BayNet News Submission” in the subject line.”4

Editorial tone: Informal but informative.

Style guide used: Unknown.

Conclusion: Evaluation of publication’s potential for LIS authors

BayNet may be a good outlet for LIS authors in the area who have recent news or information pertinent to the Bay Area and beyond–events are especially welcome. Articles are relevant to the area but not necessarily limited to Bay Area residents.

Audience analysis


About the publication’s readers

Publication circulation: Anyone can join BayNet’s mailing list. In addition to the website and newsletter, there is also a Twitter, Facebook, LinkedIn, and Listserv that readers can access.

Audience location and language or cultural considerations: Readership is geared towards LIS professionals in the San Francisco Bay area of California. Articles are written in English.

Reader characteristics: BayNet is a place for networking, sharing information, and fostering connections, so it can be assumed that readers are professionals in the field interested in the latest LIS news for the Bay Area.

Knowledge of LIS subject matter: Feel free to include your LIS jargon–readers are professionals working in the field across all aspects of librarianship.

Conclusion: Analysis of reader characteristics and their potential impact on authors

BayNet newsletter is read by professionals across all LIS fields. Readers are eager to hear about Bay Area events and the latest information that is relevant to their jobs.


References

Show 4 footnotes

  1. “Submission Guidelines,” BayNetLibs.org, accessed May 01, 2020, https://baynetlibs.org/news/submission-guidelines/
  2. “Submission Guidelines,” BayNetLibs.org, accessed May 01, 2020, https://baynetlibs.org/news/submission-guidelines/
  3. “Submission Guidelines,” BayNetLibs.org, accessed May 01, 2020, https://baynetlibs.org/news/submission-guidelines/
  4. “Submission Guidelines,” BayNetLibs.org, accessed May 01, 2020, https://baynetlibs.org/news/submission-guidelines/
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BayViews

 

Publication analysis


About the publication

Title: BayViews

ISSN: unknown

Website: http://www.bayviews.org

Purpose, objective, or mission: BayViews is a publication of the Association of Children’s Librarians of Northern California1, with reviews aimed at evaluating new books to identify titles appropriate for library purchase. BayView‘s goals are “to strengthen and maintain work with youth in the libraries of Northern and Central California according to the highest standards of professional librarianship by:

  • Reviewing and evaluating children’s books and other materials produced for young people
  • Working actively to further the cause of library work with children
  • Discussing various phases and problems of this work
  • Cooperating in the solution of problems of mutual concern
  • Encouraging and stimulating the personal friendships of its members”2

Target audience: Members of the Association of Children’s Librarians of Northern California, including both public librarians and school librarians.3

Publisher: The Association of Children’s Librarians of Northern California4

Peer reviewed? No.5

Type: LIS professional news. BayViews is published by a professional organization with the prime purpose of educating its own members.6

Medium: BayViews is an electronic and print publication. Additionally, BayViews has a blog on their website which is updated frequently.7

Content: BayViews is a journal of book reviews and opinions aimed at children’s librarians.8 The members of the Association of Children’s Librarians of Northern California use its pages to review new books in the field of children’s literature (including books for babies, children, and teens), as well as meeting in person to discuss the reviews. Each copy of BayViews also contains a section called “BayNews,” which keeps a calendar of upcoming events and collects news about goings-on related to children’s services at libraries within the region.9

Frequency of publication: 11 times per year.10

About the publication’s submission guidelines

Location of submission guidelines: Online at http://www.bayviews.org/reviewtools

Reviews are submitted using an online form on the above page, which also includes sample reviews and a letter from the editors regarding content, voice, and other review considerations.11

Types of contributions accepted: Contributions are accepted by members only, including book reviews of children’s and young adult literature, as well as news about events and services in the Northern California library community.12

Reviewers are now able to choose their own review books at meetings.13

Submission and review process: Contributors must be members of the organization. Reviewers choose their own review books at meetings. Authors wishing to contribute to the BayNews section should contact the editor.14

Editorial tone: Reviews should be concise and critical.15

Style guide used: Not specified but read guidelines on the site16

Conclusion: Evaluation of publication’s potential for LIS authors

This publication is a great opportunity for writers in Northern California who are interested in reviewing children’s and young adult literature. Since authors must be members of the Association of Children’s Librarians of Northern California, and reviews are presented at the ACL chapter meetings, they would probably want to reside in the area to get the most out of their membership.

 

Audience analysis


About the publication’s readers

Publication circulation: The membership of ACL who receive as a membership benefit both the print (for a fee) and electronic copy (free) of the journal.17

Audience location and language or cultural views: Based in Northern and Central California, the publication is published in English with no special considerations.18

Reader characteristics: Children’s librarians with a desire to learn more about books than reviews in the LIS press offer. Readers are interested specifically in children’s and young adult books, and issues related to working in public and school libraries. Written by, and for, the membership.19

Knowledge of LIS subject matter: General LIS knowledge and expertise in their area of the field.

Conclusion: Analysis of reader characteristics and their potential impact on authors

As a publication for the education of the membership of ACL, authors should be well versed in the subject of children’s and young adult literature and willing to follow the membership guidelines to participate in the ACL community.20

Last updated: April 26, 2020


References

Show 20 footnotes

  1. Association of Children’s Librarians of Northern California. (2020). ACL Mission Statement. BayViews. Retrieved from http://www.bayviews.org/mission
  2. Association of Children’s Librarians of Northern California. (2020). ACL Mission Statement. BayViews. Retrieved from http://www.bayviews.org/mission
  3. Association of Children’s Librarians of Northern California. (2020). ACL Mission Statement. BayViews. Retrieved from http://www.bayviews.org/mission
  4. Association of Children’s Librarians of Northern California. (2020). BayViews. BayViews. Retrieved from http://www.bayviews.org/
  5. Association of Children’s Librarians of Northern California. (2020). ACL Review Tools. BayViews. Retrieved from http://www.bayviews.org/reviewtools
  6. Association of Children’s Librarians of Northern California. (2020). BayViews. BayViews. Retrieved from http://www.bayviews.org/
  7. Association of Children’s Librarians of Northern California. (2020). BayViews. BayViews. Retrieved from http://www.bayviews.org/
  8. Association of Children’s Librarians of Northern California. (2020). BayViews. BayViews. Retrieved from http://www.bayviews.org/
  9. Association of Children’s Librarians of Northern California. (2020). BayNews. BayViews. Retrieved from http://www.bayviews.baynews
  10. Association of Children’s Librarians of Northern California. (2020). ACL Review Tools. BayViews. Retrieved from http://www.bayviews.org/reviewtools
  11. Association of Children’s Librarians of Northern California. (2020). ACL Review Tools. BayViews. Retrieved from http://www.bayviews.org/reviewtools
  12. Association of Children’s Librarians of Northern California. (2020). ACL Review Tools. BayViews. Retrieved from http://www.bayviews.org/reviewtools
  13. Association of Children’s Librarians of Northern California. (2016). ACL Review Tools. BayViews. Retrieved from http://www.bayviews.org/reviewtools
  14. Association of Children’s Librarians of Northern California. (2020). ACL Review Tools. BayViews. Retrieved from http://www.bayviews.org/reviewtools
  15. Association of Children’s Librarians of Northern California. (2020). ACL Review Tools. BayViews. Retrieved from http://www.bayviews.org/reviewtools
  16. Association of Children’s Librarians of Northern California. (2020). ACL Review Tools. BayViews. Retrieved from http://www.bayviews.org/reviewtools
  17. Association of Children’s Librarians of Northern California. (2020). Membership. BayViews. Retrieved from http://www.bayviews.org/membership
  18. Association of Children’s Librarians of Northern California. (2016). BayViews. BayViews. Retrieved from http://www.bayviews.org/
  19. Association of Children’s Librarians of Northern California. (2020). BayViews. BayViews. Retrieved from http://www.bayviews.org/
  20. Association of Children’s Librarians of Northern California. (2020). BayViews. BayViews. Retrieved from http://www.bayviews.org/
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Associates: The Electronic Library Support Staff Journal

Publication analysis


About the publication

Title: Associates: The Electronic Library Support Staff Journal

ISSN: 1077-66131

Website: http://associates.ucr.edu/index.html

Purpose, objective, or mission: Provides a voice for and promotes the exchange of information within the library support staff community.2

Target audience: The primary audience is support staff at all libraries including public, special, academic, and school. The journal is online and subscriptions are free.3

Publisher: University of California Riverside Library.4

Server and listservs are housed at the University of California, Riverside, and the website is powered through WordPress.5

Peer reviewed? No.6

Type: Professional newsletter.7

Medium: Online.8

Content: Topics range from how-to articles, opinion pieces, conference information, resource updates, fiction, conference updates, and research articles.9

Frequency of publication: Published three times per year, in March, July, and November.10

About the publication’s submission guidelines

Location of submission guidelines: http://associates.ucr.edu/journal/?page_id=88

Types of contributions accepted: The newsletter discusses issues and developments related to the work of library support staff. Topics might include cataloging, collection management, public relations, technology, and personnel issues. Priority consideration will be given to submissions written by library support staff. The submission guidelines provide a list of topics for feature article consideration.11

Submission and review process: Articles of any length are accepted, however, the guidelines are: no longer than 10 double-spaced typed pages for features; four double-spaced typed pages for fiction; and one double-spaced typed page for poetry. Submissions are reviewed by a member of the Editorial Board. “Significantly edited versions will be returned to the authors for discussion or approval. However, most editing is done for punctuation, grammar and for establishing clarity.”12

Items can be submitted any time prior to the publication months and should be submitted to the editor, Kevin Dudeney, at: associates@hotkey.net.au.13

Editorial tone: Items that are written from or focused on a support staff point of view are preferred.14 A review of previous issues indicated that a personal style is common.15

Style guide used: There are no specific style guidelines given, but the editors state that “all submissions must be written in a professional manner, with citations for researched material provided.”16

Conclusion: Evaluation of publication’s potential for LIS authors

Since most LIS students have worked or are working in support staff positions, this publication may be a good place to get started writing for the field. While it is not a scholarly journal, it would allow an author to demonstrate their understanding of a staff position other than a librarian.

 

Audience analysis


About the publication’s readers

Publication circulation: Currently 1,700 worldwide subscribers.17 Subscription to Associates is free, and all issues are available free online which suggests they may have an audience beyond their subscribers.18

Audience location and language or cultural considerations: This publication originates in the United States however they claim to have “1,700 worldwide subscribers”, indicating an international audience.19 It is an English language publication.20 Due to international audience, avoid regionalisms and any references, for example, currency or location, are clear to the reader.

Reader characteristics: Audience, as support staff in all types of libraries, most likely reflects the general public, all ages and backgrounds, with an interest in connecting with other support staff and improving their job skills. Publication values the work of support staff and aims to promote the value of library support staff.21

Knowledge of LIS subject matter: As library support staff, the readers can be expected to have the background and education to understand topics and terminology used in work accepted by this publication.22

Conclusion: Analysis of reader characteristics and their potential impact on authors

Authors submitting work to this publication would benefit from reading the current and past issues to gain a clear understanding of their audience. It seems a cooperative approach, emphasizing the value of all team members in a library, would be useful.

Last updated: April 6, 2020


References

Show 22 footnotes

  1.  Associates: The Electronic Library Support Staff Journal, University of California Riverside Library, accessed April 6, 2020 http://associates.ucr.edu/journal/
  2. University of California Riverside Library. (2020). About Associates. Retrieved from http://associates.ucr.edu/journal/?page_id=2
  3. University of California Riverside Library. (2020). About Associates. Retrieved from http://associates.ucr.edu/journal/?page_id=2
  4. ProQuest. (2020). Associates: The Electronic Library Support Staff Journal. Ulrichsweb Global Serials Directory. Retrieved from http://ulrichsweb.serialssolutions.com.libaccess.sjlibrary.org/title/1410118090286/462559
  5. University of California Riverside Library. (2020). About Associates. Retrieved from http://associates.ucr.edu/journal/?page_id=2
  6. ProQuest. (2020). Associates: The Electronic Library Support Staff Journal. Ulrichsweb Global Serials Directory. Retrieved from http://ulrichsweb.serialssolutions.com.libaccess.sjlibrary.org/title/1410118090286/462559
  7. ProQuest. (2020). Associates: The Electronic Library Support Staff Journal. Ulrichsweb Global Serials Directory. Retrieved from http://ulrichsweb.serialssolutions.com.libaccess.sjlibrary.org/title/1410118090286/462559
  8. ProQuest. (2020). Associates: The Electronic Library Support Staff Journal. Ulrichsweb Global Serials Directory. Retrieved from http://ulrichsweb.serialssolutions.com.libaccess.sjlibrary.org/title/1410118090286/462559
  9. University of California Riverside Library. (2020). About Associates. Retrieved from http://associates.ucr.edu/journal/?page_id=2
  10. University of California Riverside Library. (2020). About Associates. Retrieved from http://associates.ucr.edu/journal/?page_id=2
  11. University of California Riverside Library. (2020). Submission Guidelines. Retrieved from http://associates.ucr.edu/journal/?page_id=88
  12. University of California Riverside Library. (2020). Submission Guidelines. Retrieved from http://associates.ucr.edu/journal/?page_id=88
  13. University of California Riverside Library. (2020). Submission Guidelines. Retrieved from http://associates.ucr.edu/journal/?page_id=88
  14. University of California Riverside Library. (2020). Submission Guidelines. Retrieved from http://associates.ucr.edu/journal/?page_id=88
  15. University of California Riverside Library. (2020). Archives and Back Issues. Retrieved from http://associates.ucr.edu/journal/?page_id=4
  16. University of California Riverside Library. (2020). Submission Guidelines. Retrieved from http://associates.ucr.edu/journal/?page_id=88
  17. University of California Riverside Library. (2020). About Associates. Retrieved from http://associates.ucr.edu/journal/?page_id=2
  18. University of California Riverside Library. (2020). About Associates. Retrieved from http://associates.ucr.edu/journal/?page_id=2
  19. University of California Riverside Library. (2020). About Associates. Retrieved from http://associates.ucr.edu/journal/?page_id=2
  20. University of California Riverside Library. (2020). About Associates. Retrieved from http://associates.ucr.edu/journal/?page_id=2
  21. University of California Riverside Library. (2020). About Associates. Retrieved from http://associates.ucr.edu/journal/?page_id=2
  22. University of California Riverside Library. (2020). About Associates. Retrieved from http://associates.ucr.edu/journal/?page_id=2
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The ALAN Review

 

Publication analysis


About the publication

Title: The ALAN Review

ISSN: 0882-2840 (Print) and 1547-741X (Online)1

Website: http://www.alan-ya.org/publications/the-alan-review/

Purpose, objective, or mission: The ALAN Review, sponsored by the Assembly on Literature for Adolescents (ALAN), a special-interest group of the National Council of Teachers of English, specializes on articles and reviews of literature for adolescents and those teaching literature to adolescents.2

Target audience: Mostly K-12 teachers who use the Review to research titles appropriate for young adults, and librarians, authors, and publishers focusing in the YA area.3

Publisher: Assembly on Literature for Adolescents of the National Council of Teachers of English.4

Peer reviewed? Yes5

Type: LIS scholarly/professional publication focusing on news and reviews of young adult (YA)/adolescent literature. Not affiliated with a specific LIS resource, other than NCTE – but provides information to librarians on how to instruct adolescents in reading literature, and provides book reviews that librarians will find helpful in the workplace.6

Medium: ALAN members get a print copy of each Review with membership.7 Back issues through 2017 can be found on the DLA website, free of charge.8 (Virginia Tech’s Digital Library and Archives (DLA) project provides many scholarly journals in a digital format to get around the high cost of producing print journals.9)

Content: Reviews of young adult/adolescent literature, and articles on the same, as well as articles on the teaching of literature. This can consist of research papers and studies, literature surveys and critiques, author profiles, comp lit studies, and articles on ways to teach literature to YA/adolescents.10

Frequency of publication: Published three times per year: Fall, Winter, and Spring.11

About the publication’s submission guidelines

Location of submission guidelines: Submission guidelines can be found on ALAN Review’s website. They are also located in the journal itself. You can check the DLA for back issues.12 Calls for manuscripts can be found on the ALAN Review home page.13

Types of contributions accepted: Author reviews and interviews, book reviews, articles on adolescent literature and teaching adolescent literature. The ALAN Review has also begun accepting vignettes from librarians and teachers focusing on their experiences and interactions presenting YA material to other teachers, students, parents, etc.14

From Vol. 38 No. 1 (Fall 2010) online: “€œA manuscript submitted for consideration should deal specifically with literature for adolescents and/or the teaching of that literature.”15

Submission and review process: Manuscripts should be emailed to tar@utk.edu, with “ALAN manuscript submission” in the subject line, in MS Word, APA format. Authors should submit a manuscript without reference to the author(s), a title pages with names and biographies, and a brief statement of the originality of the article.16

A blind review is done by the editor and at least three members of the editorial-review board. Authors can expect to hear the results in 8 weeks. Articles are judged on: the contribution to the field of adolescent lit; clarity and cohesiveness; and scholarly rigor.17

Editorial tone: The articles are scholarly, and present a thesis, outline the study or observation methods, and present findings, often with charts and graphs and a lots of references. However, the tone is conversational, open, and friendly. The submission guidelines specifically note that research papers and studies should be treated as articles, not formal reports.18

Style guide used: The ALAN Review prefers the use of the Publication Manual of the American Psychological Association (APA).19

Conclusion: Evaluation of publication’s potential for LIS authors

Anyone who has read and enjoyed a YA book will most likely think of something that would be appropriate to publish in The ALAN Review. This is a respected, peer-reviewed publication geared towards the very community that LIS students seek to work with. Authors write to their like-minded peers. They are passionate about sharing their experiences in hopes that others can learn from them. The Review is a wonderful outlet for interesting, involved, scholarly articles, reviews or interviews, or for just sharing a story about getting YA novels out to the public-a library event, book club, new way of teaching an old title, a study on readers of YA novels or focus on the reading patterns of a specific subculture (minority students, girls, boys, rural readers, LGBTQ youth)-this is the place for these types of submissions.

 

Audience analysis


About the publication’s readers

Publication circulation: The Review is distributed to all members of the ALAN group, part of the NCTE.20 Ulrich’s currently lists its circulation at around 2,500.21 In 2015, the online catalog received over 133,652 unique visitors.22

Audience location and language or cultural considerations: The Review is part of the National Council of Teachers of English, out of Campbell, OH. English is the primary language; however, ALAN has members in all 50 states and internationally, and covers reviews of all sorts of books for adolescents.23 From the submission guidelines: “Stereotyping on the basis of sex, race, age, etc., should be avoided, as should gender-specific terms such as ‘€œchairman.'”24

Reader characteristics: Members of the ALAN are highly interested in youth and young adult literature. Most people receiving this journal through ALAN or NCTE are classroom English teachers in middle or high school, or librarians, researches, authors, publishers specializing in YA literature.25

Knowledge of LIS subject matter: Readers are not expected to be familiar with LIS terminology, although most likely they will as some subscribers are librarians and most are educators. Subscribers to the journal are primarily part of NCTE, teachers in middle and high school as this is a journal for adolescent literature.26

Conclusion: Analysis of reader characteristics and their potential impact on authors

This is the place to send your manuscript, article, review or story if you’€™re an LIS student with any interest in the YA world. The Alan Review readers are a highly specialized group of professionals teaching and providing reference services to young adults. Sharing your manuscript could potentially influence classrooms around the country—new books to read, new teaching methods, studies and conclusions – this is the place to publish to get your name and ideas out, and to connect with other teaching and library professionals.

Last updated: February 27, 2020


References

Show 26 footnotes

  1.  The ALAN Review, Ulrichsweb Global Serials Directory, accessed February 27, 2020, http://ulrichsweb.serialssolutions.com.libaccess.sjlibrary.org/search/475341233
  2. Assembly on Literature for Adolescents of the NCTE. (2020). The ALAN Review. Retrieved from http://www.alan-ya.org/publications/the-alan-review/
  3. Assembly on Literature for Adolescents of the NCTE. (2020). The ALAN Review. Retrieved from http://www.alan-ya.org/publications/the-alan-review/
  4. Assembly on Literature for Adolescents of the NCTE. (2020). The ALAN Review. Retrieved from http://www.alan-ya.org/publications/the-alan-review/
  5. Assembly on Literature for Adolescents of the NCTE. (2020). The ALAN Review. Retrieved from http://www.alan-ya.org/publications/the-alan-review/
  6. Assembly on Literature for Adolescents of the NCTE. (2020). The ALAN Review. Retrieved from http://www.alan-ya.org/publications/the-alan-review/
  7. Assembly on Literature for Adolescents of the NCTE. (2020). Join ALAN. Retrieved from http://www.alan-ya.org/join/
  8. Virginia Tech Digital Library and Archives. (2018). The ALAN Review. Retrieved from http://scholar.lib.vt.edu/ejournals/ALAN/
  9. Virginia Tech Digital Library and Archives. (2014). History of DLA and SCP. Retrieved from http://scholar.lib.vt.edu/about/index.html
  10. Assembly on Literature for Adolescents of the NCTE. (2020). The ALAN Review. Retrieved from http://www.alan-ya.org/publications/the-alan-review/
  11. Assembly on Literature for Adolescents of the NCTE. (2020). The ALAN Review. Retrieved from http://www.alan-ya.org/publications/the-alan-review/
  12. Virginia Tech Digital Library and Archives. (2018). The ALAN Review. Retrieved from http://scholar.lib.vt.edu/ejournals/ALAN/
  13. Assembly on Literature for Adolescents of the NCTE. (2020). The ALAN Review. Retrieved from http://www.alan-ya.org/publications/the-alan-review/
  14. Assembly on Literature for Adolescents of the NCTE. (2020). The ALAN Review author guidelines. Retrieved from http://www.alan-ya.org/publications/the-alan-review/alan-review-author-guidelines/
  15. Virginia Tech Digital Library and Archives. (2018). The ALAN Review. Retrieved from http://scholar.lib.vt.edu/ejournals/ALAN/
  16. Assembly on Literature for Adolescents of the NCTE. (2020). The ALAN Review author guidelines. Retrieved from http://www.alan-ya.org/publications/the-alan-review/alan-review-author-guidelines/
  17. Assembly on Literature for Adolescents of the NCTE. (2020). The ALAN Review author guidelines. Retrieved from http://www.alan-ya.org/publications/the-alan-review/alan-review-author-guidelines/
  18. Assembly on Literature for Adolescents of the NCTE. (2020). The ALAN Review author guidelines. Retrieved from http://www.alan-ya.org/publications/the-alan-review/alan-review-author-guidelines/
  19. Assembly on Literature for Adolescents of the NCTE. (2020). The ALAN Review author guidelines. Retrieved from http://www.alan-ya.org/publications/the-alan-review/alan-review-author-guidelines/
  20. Assembly on Literature for Adolescents of the NCTE. (2020). Join ALAN. Retrieved from http://www.alan-ya.org/join/
  21. SerialsSolutions. (2020). ALAN Review. Ulrichsweb Global Serials Directory. Retrieved from http://ulrichsweb.serialssolutions.com.libaccess.sjlibrary.org/title/1401814141318/86397
  22. Virginia Tech Digital Library and Archives. (2018). The ALAN Review Online Access Data. Retrieved from http://scholar.lib.vt.edu/stats/ejournals/ALAN-current.html
  23. SerialsSolutions. (2020). ALAN Review. Ulrichsweb Global Serials Directory. Retrieved from http://ulrichsweb.serialssolutions.com.libaccess.sjlibrary.org/title/1401814141318/86397
  24. Assembly on Literature for Adolescents of the NCTE. (2020). The ALAN Review author guidelines. Retrieved from http://www.alan-ya.org/publications/the-alan-review/alan-review-author-guidelines/
  25. Assembly on Literature for Adolescents of the NCTE. (2020). The ALAN Review. Retrieved from http://www.alan-ya.org/publications/the-alan-review/
  26. Assembly on Literature for Adolescents of the NCTE. (2020). The ALAN Review. Retrieved from http://www.alan-ya.org/publications/the-alan-review/
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School Library Connection

 

 

Publication analysis


About the publication

Title: School Library Connection 

ISSN: 2380-98411

Website: https://schoollibraryconnection.com

Purpose, objective, or mission: Per their site, “School Library Connection (SLC) is an extensive learning resource center for school library professionals. As the combined evolution of School Library Monthly and Library Media Connection magazines, SLC maintains their commitment to providing those in the school library field with practical insights and inspiration while also advancing the scope and mission of its predecessors.”2

Target audience: LIS professionals working in school libraries and educators.3

Publisher: Libraries Unlimited.4

Peer reviewed? No.5

Type: LIS professional news.6

Medium: Print and online.7

Content: Articles on “Organization & Management, Instructional Leadership, and Perspectives & Partners.” Reviews are also featured in a searchable database.8

Frequency of publication: Bimonthly (print); continuously (online.)9

About the publication’s submission guidelines

Location of submission guidelines: https://schoollibraryconnection.com/assets/documents/SchoolLibraryConnection_SubmissionGuidelines.pdf

Types of contributions accepted: Queries for proposed articles should be addressed to the appropriate editor found on their submissions page. Articles on day-to-day operations and best practices of school librarianship should be discussed with the Organization & Management editor. Articles on instructional practice should be discussed with the Instructional Leadership editor. Articles on school libraries in the broader context of education should be discussed with the Perspectives & Partners editor. Experienced and new writers are welcomed.10

Reviews are also accepted in the form of “concise descriptions and evaluations of the contents, quality, and curricular applications of books and other media available for school library purchase.”11

Submission and review process: Authors must send a query to the appropriate editor to develop their idea and article before submission. The final article must then be sent to that same editor.12 There is an editorial calendar available to guide author submissions.13 Articles are typically published four months after the article deadlines.14

All book and material reviews should be emailed to the reviews editor.15

Editorial tone: Informative and conversational.16

Style guide used: An in-house guide based on the Chicago Manual of Style, 16th Edition.17

Conclusion: Evaluation of publication’s potential for LIS authors

Excellent opportunity for LIS professionals involved with school libraries, with the ability to convey they first hand experiences with an active voice and in a clear, conversational style. Talented first-time authors are welcomed, so this would be a great place to start building a writing portfolio for a respected and widely-read publication. While not a peer-reviewed publication that would support tenure, work in this magazine reaches a very large audience and will increase the visibility of any contributing author.

 

Audience analysis


About the publication’s readers

Publication circulation: The print magazine has over 5,000 readers. The website reports an average of 4,250 visitors.18

Audience location and language or cultural considerations: The publication is based in North America, with a corresponding readership.19 Readers would be familiar with LIS jargon, gained through practice or education, and the issues facing school libraries. Given the practical focus of the publication, readers most likely approach their work with a positive attitude, interested in bettering themselves and the service they provide.20

Reader characteristics: Readers will have experience with libraries, especially school libraries, and the majority work directly with students.21 The 2019 editorial calendar indicates audience interest in OER, collection development, primary resources, collaborating with other school departments, makerspaces, cultural competence, and political literacy, all within the K-12 school library context.22

Knowledge of LIS subject matter: While a reader may have obtained their LIS knowledge through an undergraduate program for media specialists or through a LIS graduate program, depending on their position, it can be assumed all will have a clear understanding of the working of the school library and the responsibilities of the LIS professionals in K-12 libraries. Acronyms and terms common in education and school librarianship would be acceptable to use.23

Conclusion: Analysis of reader characteristics and their potential impact on authors

Readers of this publication expect articles that support their efforts to improve the LIS services they provide. They want information from colleagues about their successes and efforts they can replicate in their own libraries. To be successful writers will need to meet their collaborating editor’s expectations and submit articles written in an active voice, from personal experience or observation.

Last updated: July 5, 2019


References

Show 23 footnotes

  1. ProQuest, “School Library Connection,” Ulrichsweb Global Serials Directory, accessed July 5, 2019, http://ulrichsweb.serialssolutions.com.libaccess.sjlibrary.org/title/1562358591408/826729
  2. Libraries Unlimited, “About,” School Library Connection, accessed July 5, 2019, https://schoollibraryconnection.com/About
  3. Libraries Unlimited, “About.”
  4. ProQuest, Ulrichsweb Global Serials Directory.
  5. Libraries Unlimited, “About.”
  6. ProQuest, Ulrichsweb Global Serials Directory.
  7. Libraries Unlimited, “School Library Connection,” School Library Connection, accessed July 5, 2019, https://schoollibraryconnection.com.
  8. Libraries Unlimited, “About.”
  9. Libraries Unlimited, “School Library Connection.”
  10. Libraries Unlimited, “Write for Us,” School Library Connection, accessed July 5, 2019, https://schoollibraryconnection.com/About/Write
  11. Libraries Unlimited, “Reviews+,” School Library Connection, accessed July 5, 2019, https://schoollibraryconnection.com/Home/reviews?tab=5
  12. Libraries Unlimited, “Writing for School Library Connection Frequently Asked Questions,” School Library Connection, accessed July 5, 2019, https://schoollibraryconnection.com/assets/documents/SchoolLibraryConnection_FAQ.pdf
  13. Libraries Unlimited, “Write for Us.”
  14. Libraries Unlimited, “Writing for School Library Connection Frequently Asked Questions.”
  15. Libraries Unlimited, “Reviews+.”
  16. Libraries Unlimited, “School Library Connection.”
  17. Libraries Unlimited, “Article Submission Guidelines,” School Library Connection, accessed July 5, 2o19, https://schoollibraryconnection.com/assets/documents/SchoolLibraryConnection_SubmissionGuidelines.pdf
  18. Libraries Unlimited, “School Library Connection Media Kit 2018-2019,” School Library Connection, accessed July 5, 2019, https://schoollibraryconnection.com/assets/mediaserver/SLC/1981/1981090.pdf
  19. Libraries Unlimited, “School Library Connection Media Kit 2018-2019.”
  20. Libraries Unlimited, “School Library Connection.”
  21. Libraries Unlimited, “School Library Connection.”
  22. Libraries Unlimited, “Write for Us.”
  23. Libraries Unlimited, “Write for Us.”
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American Libraries

 

Publication analysis


About the publication

Title: American Libraries

ISSN: 0002-9769 (Print) and 2163-5129 (Online)1

Website: https://americanlibrariesmagazine.org

Purpose, objective, or mission: American Libraries is “the flagship publication of the American Library Association,” dedicated to publishing news “about all matters of import to libraries and librarians.”2 Per the Editorial Policy, part of the ALA Policy Manual section 10.2: the editor is charged with “a particular responsibility to convey to the membership and other readers full and accurate information about the activities, purposes, and goals of the Association.”3

Target audience: ALA members, the majority of whom are professional librarians in the United States.4

Publisher: American Library Association (ALA)5

Peer reviewed? No.6

Type: LIS professional news magazine.7

Medium: American Libraries is a print publication, with occasional digital supplements. American Libraries Online is the online edition.8

Content: American Libraries “features articles on professional concerns and developments, along with news of the Association, library-related legislation, and libraries around the country and the world. Expression of diverse viewpoints and critical interpretation of professional issues make the magazine the premier forum for the exchange of ideas.” 9

Frequency of publication: The print edition is published 6 times per year, with a digital-only July/August issue and occasional digital supplements.10

About the publication’s submission guidelines

Location of submission guidelines: https://americanlibrariesmagazine.org/submissions/

Types of contributions accepted: American Libraries solicits contributions of 600-1,500-word articles, including book reviews, features and opinion pieces on topics of general interest to members of the American Library Association. Letters to the editor are also accepted.11

Submission and review process: Manuscripts should be submitted via email to americanlibraries@ala.org. Hard copies may be mailed to American Libraries, 50 E. Huron St., Chicago, IL 60611. After submission, there may be “editorial revisions, deletions, or additions that in their opinion support the article’s focus. Editors will make every possible effort to review copy with the author prior to publication, especially regarding any proposed substantive changes.” Authors should hear back about their manuscripts within 4-8 weeks.12

Editorial tone: “Informal, but informative. Factual articles must be inviting and readable, with all statements backed by responsible research and interviews with several expert sources.” The editor encourages the “expression of diverse viewpoints and critical interpretation of professional issues.”13

Style guide used: Chicago Manual of Style (15th ed.).14

Conclusion: Evaluation of publication’s potential for LIS authors

This 100+-year-old magazine is a well-respected publication with a wide audience. It would not be scholarly enough in tone to carry much weight for someone building up publications for tenure, but it is a credible, professional publication that provides a forum for practical information sharing among members of the LIS community. American Libraries publishes feature stories and opinion pieces as well as letters to the editor, and occasionally opportunities for columnists arise. Strong writers with appropriate story ideas should be encouraged to submit work here, whether they are LIS practitioners, educators, or students.

 

Audience analysis


About the publication’s readers

Publication circulation: Over 62,000 member organizations, individual members, and paid subscribers.15

Audience location and language or cultural considerations: A geographic breakdown could not be found, though American Libraries does offer rates for the US, Canada, and International subscriptions.16 It is probably safe to assume that the majority of ALA members reside and work in the United States. American Libraries is published in English, and readers are likely to be completely comfortable communicating in English. However, overuse of regionalisms should be avoided to appeal to the diverse and widespread American audience.17

Reader characteristics: Because readers are usually members of the ALA, the vast majority work in a variety of libraries and have a high level of education.18 As librarians, these readers are likely to be interested in library topics and sympathetic to library issues. However, it is not safe to assume that readers are homogeneous in terms of how they believe problems should be solved. Letters to the editor and point-of-view pieces indicate that readers can be highly opinionated. The editorial policy states that the “expression of diverse viewpoints and critical interpretation of professional issues make the magazine the premier forum for the exchange of ideas.”19

Knowledge of LIS subject matter: Readers are likely to know a lot about general library topics and issues. Still, the audience includes all types of librarians, so authors would want to avoid highly specialized topics and language. For example, public librarians may not be familiar with (or interested in) the particular jargon and issues of military librarians, and technology specialists may not be familiar with the jargon of catalogers.[19. American Libraries, “About.”

Conclusion: Analysis of reader characteristics and their potential impact on authors

Because this is a professional rather than a scholarly publication, appropriate submissions would be practical rather than theoretical. Possibilities might include current topics in librarianship, or unique twists on topics of general interest to the broad LIS community such as management, advocacy, and general-interest technologies. American Libraries readers have in common a professional or personal interest in libraries, but the audience is large, and readers’ specialized interests will be quite diverse. For this magazine, general library topics would be appropriate — articles on things like library technology, marketing, or management, the kinds of topics that would be relevant to all librarians, no matter what kinds of libraries they worked in.

Authors could assume that American Libraries readers would understand general library language and that basic terms would not need to be explained (the editors of American Libraries, for example, assume that readers will understand ALA’s common acronyms, such as ACRL). However, authors should try to avoid the kinds of topics or jargon that might be related to a specific library environment or aspect of librarianship, such as academic libraries or cataloging. Articles on highly specific topics or for particular ALA subgroups would be better directed toward the publications of the related ALA divisions, such as College and Research Libraries News or Children and Libraries.

Last updated: June 30, 2019


References

Show 19 footnotes

  1. ProQuest, “American Libraries,” Ulrichsweb Global Serials Directory, accessed June 30, 2019, http://ulrichsweb.serialssolutions.com.libaccess.sjlibrary.org/title/1561931025099/41722
  2. American Library Association, “About,” accessed June 30, 2019, https://americanlibrariesmagazine.org/about/
  3. American Libraries, “About.”
  4. American Libraries, “Advertising,” accessed June 30, 2019, https://americanlibrariesmagazine.org/advertising-2/
  5. ProQuest, Ulrichsweb Global Serials Directory.
  6. ProQuest, Ulrichsweb Global Serials Directory.
  7. ProQuest, Ulrichsweb Global Serials Directory.
  8. American Libraries, “About.”
  9. American Libraries, “Submissions,” accessed June 30, 2019, https://americanlibrariesmagazine.org/submissions/ 
  10. American Libraries, “About.”
  11. American Libraries, “Submissions.”
  12. American Libraries, “Submissions.”
  13. American Libraries, “Submissions.”
  14. American Libraries, “Submissions.”
  15. American Libraries, “Advertising.”
  16. American Libraries, “Subscriptions,” accessed June 30, 2019, https://americanlibrariesmagazine.org/subscriptions/
  17. ProQuest, Ulrichsweb Global Serials Directory.
  18. American Libraries, “About.”
  19. American Libraries, “Submissions.”
Continue Reading

School Library Journal

 

Publication analysis


About the publication

Title: School Library Journal (SLJ)

ISSN: 0362-89301

Website: https://www.slj.com

Purpose, objective, or mission: Per their website, “School Library Journal is the premiere publication for librarians and information specialists who work with children and teens. A source of quality journalism and reviews for more than 60 years, SLJ produces award-winning features and news coverage on: literacy, best practices, technology, education policy and other issues of interest to the school library and greater educator community.”2

Target audience: Any librarians and information professionals working with children and teens, including librarians in K-12 schools as well as those in public libraries.3

Publisher: Media Source, Inc.4

Peer reviewed? No.5

Type: Professional.6

Medium: Print and online.7

Content: Claims to be one of the most authoritative reviewers of children’s and young adult materials. It mainly focuses on books, but also includes reviews on audio and video items. The journal also contains columns, news, and feature articles.8

Frequency of publication: Monthly.9

About the publication’s submission guidelines

Location of submission guidelines: https://www.slj.com/?page=Submissions

Types of contributions accepted: Items of interest to librarians and educators who work with children: feature articles, news articles, and specialty columns.10 Articles from the last few years include topics such as rural public libraries, fundraising, app reviews, bloggers, LGBTQ+ Pride, diversity, and tips for school librarians preparing for the first day of school.11

Submission and review process: Send brief article proposals to the appropriate editor before submitting any complete articles. Feature articles are generally less than 2,500 words, while opinion pieces are around 600-700 words. News articles can vary in length, depending on the topic.12

Editorial tone: Informative, but not academic.13

Style guide used: None indicated.

Conclusion: Evaluation of publication’s potential for LIS authors

This is a successful and popular publication that, while encouraging of submissions, may be difficult to break into as a writer. A thorough study of the publication with attention to the authors published in their pages will give a writer a better idea if this is a good match for them.

 

Audience analysis


About the publication’s readers

Publication circulation: School Library Journal has a circulation of 23,000 in the print edition with an estimated reach of 92,000 readers.14

Audience location and language or cultural considerations: There is no specific breakdown on the nationality of the readers available, but the history of the journal reveals that it is entirely geared toward schools in the United States and Canada.15 Most of the readers of this journal would be those who work with youth in libraries in the United States, so there should not be any problems with cultural references, LIS jargon, or terminology particular to education.16

Reader characteristics: Readers of this journal would be those who work with K-12 students, either in schools or public libraries. They have a shared interest in promoting literacy and welcome resources that inspire student achievement.17 Articles openly and positively discuss diversity and inclusivity in library services, with article topics ranging from combating systematic racism in schools to selecting LGBTQ+ books for pre-teen collections. More articles and reviews touching on these topics would be welcome.18

Knowledge of LIS subject matter: Readers of this journal would not be limited to those with teaching credentials or MLS degrees. Some may be library media technicians who may not have an advanced degree, but would have enough education or professional training in order to understand the subject matter.19

Conclusion: Analysis of reader characteristics and their potential impact on authors

Readers of School Library Journal have a common interest in children’€™s literature and issues regarding school libraries. Many of the readers are library technicians, so some articles are geared toward encouraging collaboration with teachers and librarians. Authors should recognize that there is an education gap as well as a wage gap between the professionals and the paraprofessionals and should refrain from using an excess of technical terms in their articles. Readers of SLJ maintain a great interest in information literacy and how this can be integrated into the curriculum, as well as increasing the technology available to the students. Introducing ideas that are on the cutting edge of technology yet are not restricted by financial or time constraints would be a way of effectively reaching the intended audience.

Last updated: June 26, 2019.


References

Show 19 footnotes

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