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Pennsylvania Libraries: Research and Practice (PaLRaP)

By on February 21, 2018 in

 

Publication analysis

About the publication

Title: Pennsylvania Libraries: Research & Practice (PaLRaP)

ISSN: 2324-7878 (online)

Website: www.palrap.org

Purpose, objective, or mission: Pennsylvania Libraries: Research & Practice provides (PaLRaP) provides opportunities for Pennsylvania librarians to share their knowledge and experience in all areas of librarianship with other librarians in the state and beyond.1

Target audience: Librarians and LIS professionals in Pennsylvania, as well as those in other states and countries.2

Publisher: The journal is published by the University Library System, University of Pittsburgh, and cosponsored by the College and Research Division of the Pennsylvania Library Association and the University of Pittsburgh Press.3

Peer reviewed? Articles in the Research and Practice section are double-blind peer reviewed. Essay and Commentary articles are not peer reviewed but are edited and fact checked. News, features, and letters  are not peer reviewed.4

Type: LIS scholarly journal.

Medium: Online and open access.5

Content: Sections appearing regularly in PaLRaP are Editorial, Letter, Commentary, Feature, Interview, Practice, Research, and News.6 Although the journal emphasizes scholarship from Pennsylvania libraries, the Research and Practice articles are original, current, and applicable to public and academic libraries outside of the state.

Frequency of publication: Twice a year.7

About the publication’s submission guidelines

Location of submission guidelines: Submissions.

Types of contributions accepted: The journal is a forum for the “unique and valuable work of librarians in Pennsylvania.” PaLRaP “includes articles from all areas of librarianship, and from all types of libraries in Pennsylvania,” including original research, innovative initiatives and practices, and current trends and challenges.8 Each section of the journal has its own editorial guidelines, scope, and style.

Submission and review process: PaLRaP uses an online submission system. Registration as an author on the PaLRaP website is required to submit and check the status of manuscripts. Authors should read the section policies for editorial guidelines and to determine the correct category for manuscripts. Articles submitted to the Research and the Practice sections are submitted to blind peer review.9 The website provides a flowchart of the Open Journal Systems software, which is a helpful overview of the publishing process.10

Editorial tone: The Research and Practice articles are scholarly; the tone of other sections is less formal but appropriate for a scholarly journal.

Style guide used: Publication Manual of the American Psychological Association (APA), 6th edition,11 and the journal’s own “Additional Manuscript Guidelines for Authors.”12

Conclusion: Evaluation of publication’s potential for LIS authors

LIS authors writing from and about Pennsylvania will find an excellent outlet in PaLRaP. The journal welcomes submissions from all types of libraries and all areas of librarianship. The journal’s focus on Pennsylvania may limit the ability of LIS authors from out of state to get published; however, LIS authors whose research and practice is in Pennsylvania have a great opportunity for publishing in a high-quality LIS journal whose content is relevant to academic and public libraries beyond Pennsylvania’s boarders.

 

Audience analysis

About the publication’s readers

Publication circulation: This is a five-year-old online open-access journal directed specifically to librarians and LIS professionals in Pennsylvania.

Audience location and language or cultural considerations: PaLRaP‘s focus is on libraries in Pennsylvania, and its primary audience is in Pennsylvania; however, it is an open-access journal, so it can reach audiences worldwide. It is written in English.

Reader characteristics: Readers will most likely be librarians in Pennsylvania who expect to read about research and practice from within their state. Readers will expect “to be exposed to the unique and valuable work of librarians in Pennsylvania that may not be published elsewhere in the library literature.”13

Knowledge of LIS subject matter: Readers will have LIS subject matter knowledge.

Conclusion: Analysis of reader characteristics and their potential impact on authors

Although this publication focuses on library research and practice from the state of Pennsylvania, this is an open-access journal whose content is relevant outside of the state as well. Authors should keep in mind that there is potentially a much wider audience than just a local one.

Last updated: February 21, 2018

References

Show 13 footnotes

  1. “Editorial Policies,” Pennsylvania Libraries: Research & Practice, accessed February 21, 2018, http://www.palrap.org/ojs/index.php/palrap/about/editorialPolicies#focusAndScope. ↩
  2. “Editorial Policies.” ↩
  3. “Journal Sponsorship,” Pennsylvania Libraries: Research & Practice, accessed February 21, 2018, http://www.palrap.org/ojs/index.php/palrap/about/journalSponsorship. ↩
  4. “Editorial Policies.” ↩
  5. Homepage, Pennsylvania Libraries: Research & Practice, accessed February 21, 2018, www.palrap.org. ↩
  6. Tom Reinsfelder and Anne Behler, “Editors’ Note: Five Years of PaLRap,” Pennsylvania Libraries: Research & Practice 5, no. 2 (Fall 2017), https://doi.org/10.5195/palrap.2017.169. ↩
  7. “Archives,” Pennsylvania Libraries: Research & Practice, accessed February 21, 2018, http://www.palrap.org/ojs/index.php/palrap/issue/archive. ↩
  8. “Editorial Policies.” ↩
  9. “Submissions,” Pennsylvania Libraries: Research & Practice, accessed February 21, 2018, http://www.palrap.org/ojs/index.php/palrap/about/submissions#onlineSubmissions. ↩
  10. “About This Publishing System,” Pennsylvania Libraries: Research & Practice, accessed February 21, 2018, http://www.palrap.org/ojs/index.php/palrap/about/aboutThisPublishingSystem. ↩
  11. “Submissions.” ↩
  12.  “Additional Manuscript Guidelines for Authors,” Pennsylvania Libraries: Research & Practice, accessed February 21, 2018, http://www.palrap.org/ojs/index.php/palrap/pages/view/manuscriptguide. ↩
  13. “Editorial Policies.” ↩
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Georgia Library Quarterly

By on July 5, 2015 in

 

Publication analysis

About the publication

Title: Georgia Library Quarterly

ISSN: 2157-0396 (Print) and 2161-3540 (Online)1

Website: http://digitalcommons.kennesaw.edu/glq/

Purpose, objective, or mission: The Georgia Library Quarterly “features news and information primarily of interest to Georgia librarians but will consider articles of state-wide or general interest in the field of librarianship.”2

Target audience: Primarily Georgia librarians,3 although articles have been downloaded from across the globe.4

Publisher: Georgia Library Association5

Peer reviewed? Research articles are peer reviewed.6 Other submissions will reviewed by the editorial team.7

Type: This journal is classified as scholarly for its peer-reviewed research articles.8 However, because the majority of the content features articles on activities, projects, news,9 and reviews for the LIS practitioner, this could be considered a hybrid scholarly-professional publication.

Medium: Print and online10

Content: This journal includes columns that feature insights and ideas, one peer-reviewed article per issue, news items from Georgia libraries, and book reviews.11

“Georgia Library Quarterly reviews books on aspects of life in Georgia and the South, including history, literature, politics, education, and genealogy. Materials written by Southern authors or published by regional publishers may also be considered, as well as those on libraries and librarianship.”12

Frequency of publication: Quarterly13

About the publication’s submission guidelines

Location of submission guidelines: http://digitalcommons.kennesaw.edu/glq/policies.html

Types of contributions accepted: Georgia Library Quarterly accepts research articles, opinion pieces, Georgia library news, and book reviews.14

Submission and review process: Papers should be submitted in Microsoft Word (2003 or later) format. Upload submissions to digitalcommons.kennesaw.edu/glq. “Deadlines for articles and papers are the first day of March, June, Sept and Dec. Note that peer review articles may require more than one quarter to publish.”15

No specific article length is given. According to the final submission guidelines, “because this journal publishes electronically, page limits are not as relevant as they are in the world of print publications. We are happy, therefore, to let authors take advantage of this greater “bandwidth” to include material that they might otherwise have to cut to get into a print journal. This said, authors should exercise some discretion with respect to length. Peer reviewed articles are expected to meet a more stringent standard length.”16

Guidelines for book reviewers:

  • Notify the editor if a conflict of interest is discovered.
  • Read the book carefully and thoroughly.
  • Include a brief summary, a description and evaluation of highlights, especially those to Georgia or Southern references.
  • Include a recommendation of the appropriate readership.
  • Write a review of between 300 to 500 words.
  • Create the review in MS Word.
  • Use 11 pt. Calibri font.
  • Begin the review with the title, author or editor, publisher, date, ISBN, and price.
  • End the review with your name and your library or affiliation.
  • Please submit reviews to the GLQ site at http://digitalcommons.kennesaw.edu/glq, or, email them directly to the editor at lautzenheiserj@bibblib.org.
  • If for any reason you are unable to fulfill your obligation to write a review, notify the editor immediately–absolutely before the given deadline. You are expected to return the book/material at once.
  • Reviews may be edited for brevity or clarity.
  • Unless otherwise stated, the complimentary review copy may be retained by the reviewer.17

Editorial tone: There are no stated guidelines for tone of submitted articles. Upon examination of several issues, there is a wide range of writing style that is represented. The peer-reviewed research article will have a scholarly and academic tone, whereas the opinion pieces are more informal. News items are also written in an informal style.18

Style guide used: The Chicago Manual of Style19

Conclusion: Evaluation of publication’s potential for LIS authors

With its variety of offerings, Georgia Library Quarterly supplies opportunities not only for the LIS researcher, but also for those writers who would like to share ideas and opinions about the field of library and information science. This journal is especially relevant for LIS practitioners working and residing in the state of Georgia. One can assume that, as there is only one peer-reviewed research article published per issue,20 this avenue of publication original research published might prove more difficult than a purely academic journal. However, as this is a journal that focuses on Georgia-related topics, research particularly related to Georgia libraries would most likely be welcomed.

 

Audience analysis

About the publication’s readers

Publication circulation: Georgia Library Quarterly is an “open access publication, freely available at http://digitalcommons.kennesaw.edu/glq/ with approximately 20,000 hits per year, including complete issues and individual articles.”21

Audience location and language or cultural considerations: Text is in English.22 Because this journal’s readership is primarily located in the state of Georgia,23 there will necessarily be a cultural bias in writing about issues of interest to Georgia librarians. However, as can be seen on the readership map on the publication website,24 Georgia Library Quarterly is downloaded from all over the world. Authors should bear this global readership in mind by avoiding regional colloquialisms.

Reader characteristics: Most readers of this publication will live in the state of Georgia25 and share an interest of topics importance to LIS professionals in this state.

Knowledge of LIS subject matter: Most readers will be LIS professionals and/or hold MLIS degrees. They will be knowledgeable about LIS issues, particularly those facing libraries in Georgia.

Conclusion: Analysis of reader characteristics and their potential impact on author

The articles, news items, and book reviews in the GLQ are written primarily by Georgia librarians, for Georgia librarians.26 For a someone new to the profession, this publication presents an excellent opportunity to write for and connect with peers in libraries throughout the state. As this is an open-access journal, freely available worldwide,27 GLQ is also a good venue for original research.

Last updated: April 25, 2017

References

Show 27 footnotes

  1.  Georgia Library Quarterly, Ulrichsweb Global Serials Directory, accessed April 11, 2018, http://ulrichsweb.serialssolutions.com.libaccess.sjlibrary.org/search/465320178 ↩
  2. “Aims and Scope,” Georgia Library Association, accessed April 25, 2017,  http://digitalcommons.kennesaw.edu/glq/aimsandscope.html ↩
  3. “Aims and Scope,” Georgia Library Association, accessed April 25, 2017, http://digitalcommons.kennesaw.edu/glq/aimsandscope.html ↩
  4. “Home,” Georgia Library Association, accessed April 25, 2017, http://digitalcommons.kennesaw.edu/glq/ ↩
  5. Georgia Library Quarterly, Ulrichsweb Global Serials Directory, accessed April 25, 2017, http://ulrichsweb.serialssolutions.com.libaccess.sjlibrary.org/title/1436115352332/340453 ↩
  6. Georgia Library Quarterly, Ulrichsweb Global Serials Directory, accessed April 25, 2017, http://ulrichsweb.serialssolutions.com.libaccess.sjlibrary.org/title/1436115352332/340453 ↩
  7. “Policies,” Georgia Library Association, accessed April 25, 2017, http://digitalcommons.kennesaw.edu/glq/policies.html ↩
  8. Georgia Library Quarterly, Ulrichsweb Global Serials Directory, accessed April 25, 2017, http://ulrichsweb.serialssolutions.com.libaccess.sjlibrary.org/title/1436115352332/340453 ↩
  9. “Aims and Scope,” Georgia Library Association, accessed April 25, 2017, http://digitalcommons.kennesaw.edu/glq/aimsandscope.html ↩
  10. Georgia Library Quarterly, Ulrichsweb Global Serials Directory, accessed April 25, 2017, http://ulrichsweb.serialssolutions.com.libaccess.sjlibrary.org/title/1436115352332/340453 ↩
  11. “Home,” Georgia Library Association, April 25, 2017, http://digitalcommons.kennesaw.edu/glq/ ↩
  12. “GLQ’s Off the Shelf,” Georgia Library Association, accessed April 25, 2017, http://gla.georgialibraries.org/glq_bookreviews.htm ↩
  13. Georgia Library Quarterly, Ulrichsweb Global Serials Directory, accessed April 25, 2017, http://ulrichsweb.serialssolutions.com.libaccess.sjlibrary.org/title/1436115352332/340453 ↩
  14. “Home,” Georgia Library Association, accessed April 25, 2017, http://digitalcommons.kennesaw.edu/glq/ ↩
  15. “Policies,” Georgia Library Association, accessed April 25, 2017, http://digitalcommons.kennesaw.edu/glq/policies.html ↩
  16. “Final Manuscript Preparation Guidelines for Georgia Library Quarterly,” Georgia Library Association, accessed April 25, 2017, http://digitalcommons.kennesaw.edu/glq/styleguide.html ↩
  17. “GLQ’s Off the Shelf,” Georgia Library Association, accessed April 25, 2017, http://gla.georgialibraries.org/glq_bookreviews.htm ↩
  18. “Home,” Georgia Library Association, accessed April 25, 2017, http://digitalcommons.kennesaw.edu/glq/ ↩
  19. (2015). “Final Manuscript Preparation Guidelines for Georgia Library Quarterly,” Georgia Library Association, accessed April 25, 2017, http://digitalcommons.kennesaw.edu/glq/styleguide.html ↩
  20. “Home,” Georgia Library Association, accessed April 25, 2017, http://digitalcommons.kennesaw.edu/glq/ ↩
  21. “Advertising Specifications and Rate Sheet,” Georgia Library Association, accessed April 25, 2017, http://gla.georgialibraries.org/glq_adrates.pdf ↩
  22. Georgia Library Quarterly, Ulrichsweb Global Serials Directory, accessed April 25, 2017, http://ulrichsweb.serialssolutions.com.libaccess.sjlibrary.org/title/1436115352332/340453 ↩
  23. “Aims and Scope,” Georgia Library Association, accessed April 25, 2017, http://digitalcommons.kennesaw.edu/glq/aimsandscope.html ↩
  24. “Home,” Georgia Library Association, accessed April 25, 2017,  http://digitalcommons.kennesaw.edu/glq/ ↩
  25. “Home,” Georgia Library Association, accessed April 25, 2017, http://digitalcommons.kennesaw.edu/glq/ ↩
  26. “Home,” Georgia Library Association, accessed April 25, 2017, http://digitalcommons.kennesaw.edu/glq/ ↩
  27. Georgia Library Association. (2015). Advertising Specifications and Rate Sheet. Georgia Library Association. Retrieved from http://gla.georgialibraries.org/glq_adrates.pdf ↩
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Society of California Archivists Newsletter (SCA Newsletter)

By on May 8, 2015 in

Publication analysis

About the publication

Title: Society of California Archivists Newsletter (SCA Newsletter)

ISSN: 1931-54731

Website: http://calarchivists.org/publications/scanewsletter

Purpose, objective, or mission: The Society of California Archivists Newsletter is the official voice of SCA. It carries professional news, reports the Board’s actions, announces SCA seminars, and workshops, and informs members of other archival issues and events of interest.2

Target audience: SCA members, and those in the archives community (professional archivists, manuscript curators, records managers, conservators, historians, librarians, genealogists, museum curators, students, and volunteers) in California.3

Publisher: Society of California Archivists (SCA).4

Peer reviewed? No.

Type: LIS professional news.

Medium: Online.

Content: Information and news for professionals and archival institutions in California. The newsletter typically features collection and exhibition spotlights, digital projects, reports of SCA Board actions and meetings, and announcements of seminars, workshops, and other regional events of interest.5

Frequency of publication: Quarterly

About the publication’s submission guidelines

Location of submission guidelines: http://www.calarchivists.org/Publications/SCANewsletter

Types of contributions accepted: Per an email from the newsletter editors, submissions on any topic of interest to the California archives community are welcome, including articles on newly processed collections, new acquisitions, digitization projects, upcoming events, exhibit openings, short book reviews, and other announcements from repositories throughout California.6

Submission and review process: Articles for consideration should be submitted via email attachment to newsletter@calarchivists.org. Include your repository name, location, and contact information. Images intended for publication should be submitted in a high-resolution format.7

Editorial tone: The tone is informational, professional, and accessible to a diverse range of readers in the library, archive, and museum communities.

Style guide used: No style guide specified.

Conclusion: Evaluation of publication’s potential for LIS authors

The newsletter seeks profiles of archival activities and accomplishments. A call for submissions suggested articles related to newly processed collections, new acquisitions, how an institution responded to budget challenges, grants received, ongoing projects, and short reviews of books of potential interest to archivists. A survey of past issues shows that contributors range from managers and directors to library assistants and students. There are no guidelines stating that contributors should be members of SCA.8

 

Audience analysis

About the publication’s readers

Publication circulation: The Society of California Archivists Newsletter is distributed to members and is open access with back issues available online.

Audience location and language or cultural considerations: The publication focuses on archival activities throughout the state of California and is written in English.

Reader characteristics: SCA members include archivists, manuscript curators, records managers, conservators, historians, librarians, genealogists, museum curators, students, and volunteers. Members are affiliated with colleges and universities; federal, state and local government archives and records centers; historical societies; museums; libraries; corporations; educational, religious, and medical institutions; and private collections in California.9

Knowledge of LIS subject matter: Readers have a strong awareness of archival collections, issues, and practices. However, articles may appeal to readers in the LIS community who may not have specific knowledge of archives.

Conclusion: Analysis of reader characteristics and their potential impact on authors

Readers are likely involved with repositories and cultural institutions in California and have an interest in issues and developments relating to the archives community. Articles are informative, reporting on events and local professional organizations, and sharing practical guidance for professionals and students. Most readers will be well-informed of archival practices; however, the tone of the newsletter is accessible and non-academic.

References

Show 9 footnotes

  1.  SCA Newsletter, Society of California Archivists (SCA), accessed May 9, 2020, http://calarchivists.org/Publications/SCANewsletter ↩
  2. Society of California Archivists. (2020). SCA Newsletter. Retrieved from https://calarchivists.org/Publications/SCANewsletter/ ↩
  3. Society of California Archivists. (2020). About SCA. Retrieved from http://www.calarchivists.org/About_SCA ↩
  4. ProQuest. (2020). SCA Newsletter. Ulrichsweb Global Serials Directory. Retrieved from http://ulrichsweb.serialssolutions.com.libaccess.sjlibrary.org/title/1440550599400/733360 ↩
  5. Society of California Archivists. (2020). SCA Newsletter. Retrieved from http://www.calarchivists.org/Publications/SCANewsletter ↩
  6. Society of California Archivists. (2020). SCA Newsletter. Retrieved from http://www.calarchivists.org/Publications/SCANewsletter ↩
  7. Society of California Archivists. (2020). SCA Newsletter. Retrieved from http://www.calarchivists.org/Publications/SCANewsletter ↩
  8. Society of California Archivists. (2020). SCA Newsletter. Retrieved from http://www.calarchivists.org/Publications/SCANewsletter ↩
  9. Society of California Archivists. (2020). About SCA. Retrieved from http://www.calarchivists.org/About_SCA ↩
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La Opinión

By on April 24, 2013 in

Publication analysis

About the publication

Title: La Opinión

ISSN: 0276-590X1

Purpose, objective, or mission: “La Opinión is the leading Spanish-language daily newspaper in the country, reaching over 20 million monthly readers in print and online. La Opinión was founded in 1926 in Los Angeles to provide daily news and information to a Hispanic population that has grown to become the nation’s largest, its audience is active, involved and engaged.“2

Website: http://www.laopinion.com/

Target audience: Spanish-language speaking  and Latinx communities across the United States and beyond.

Publisher: ImpreMedia, LLC. 3

Peer reviewed? No.

Type: Civilian newspaper.

Medium: Print and online. 4

Content: General information relevant to Spanish-speaking and Latinx citizens. Includes varied content such as: sports, entertainment, business, lifestyles, Latin American news, U.S. news, world news, and special sections. This newspaper further includes information at the global, national, state, and local levels.

Frequency of publication: Daily. 5

About the publication’s submission guidelines

Location of submission guidelines: There are no submission or author guidelines. Editors at La Opinión are responsible for accepting outside content for individual sections, for all but the Main News section, which does not generally accept guest author contributions. Sections that do accept contributions are Sports, Entertainment, and Op-Ed (which might be the sole place for LIS content in this publication).

Types of contributions accepted: Community event announcements and information relating to the specific section of the paper you’d like to contribute to.

Submission and review process: Check the website or print publication to find the name of the editor for the specific section you’d like to write for. Email addresses are usually firstname.lastname@laopinion.com. Writers are paid for their contribution, with pay determined on a case by case basis. Articles are generally submitted in Spanish; they can be submitted in English, with translation services for the final published article.

Editorial tone: Informational and informative, with focus on issues that affect Latinx and Spanish-speaking communities.

Style guide used: None found.

Conclusion: Evaluation of publication’s potential for LIS authors

This newspaper lends itself to publishing local LIS related issues. LIS practitioners and students living in the covered area should consider including local library events. Library-themed articles or letters may be published in this newspaper.

 

Audience analysis

About the publication’s readers

Publication circulation: La Opinión reaches over 20 million readers monthly worldwide through its digital platform and is also the most-read print newspaper in Spanish in the United States. More than 300,000 readers are subscribed to the daily newsletter. 6

Audience location and language or cultural considerations: La Opinión has expanded it’s audience across the entire United States, having offices in both Los Angeles and New York. Content is offered in both Spanish and English languages.

Reader characteristics: Readership is split fairly evenly between men and women, and readers have an average household income of $59,191.7 Since the paper is written in Spanish and targeted toward Hispanic communities, it is safe to assume that readers are Hispanic or Latinx.

Knowledge of LIS subject matter: This is a civilian newspaper and a knowledge of LIS subject matter should not be assumed. Avoid technical jargon.

Conclusion: Analysis of reader characteristics and their potential impact on authors

Authors must provide readers information relevant to Latinx and Hispanic communities. Articles about library programs and issues that affect these communities would be welcome in this publication.

Last updated: October 17, 2018

References

Show 7 footnotes

  1.  La Opinión, WorldCat, accessed March 24, 2018, https://www.worldcat.org/title/opinion/oclc/137350281 ↩
  2. “Who We Are,” impreMedia.com, accessed December 11, 2016, http://www.impremedia.com/ ↩
  3. “La Opinión,” LaOpinion.com, accessed December 11, 2016, http://laopinion.com/ ↩
  4. “Who We Are.” ↩
  5. “Who We Are.” ↩
  6. “La Opinión.” ↩
  7. “Our Audience,” impreMedia.com, accessed December 11, 2016, http://www.impremedia.com/#audience ↩
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San Diego Reader

By on March 9, 2013 in

 

Publication analysis

About the publication

Title: San Diego Reader

ISSN: N/A

Website: http://www.sandiegoreader.com/

Purpose, objective, or mission: To cover all aspects of life in San Diego.1

Target audience: People living in, or visiting, the San Diego region.

Publisher: James E. Holman.2

Peer reviewed? No.

Type: Civilian weekly alternative newspaper.

Medium: Print and online.3

Content: The Association of Alternative Newsweeklies (AAN) describes the content as follows: “Specializing in feature stories, the Reader covers San Diego life in general, with emphasis on politics and the arts and entertainment. The Reader publishes comprehensive listings of movies, events, theater, and music; restaurant and film reviews; and free classifieds.”4

Frequency of publication: Weekly.5

About the publication’s submission guidelines

Location of submission guidelines: http://www.sandiegoreader.com/contact/

Types of contributions accepted: Their website allows for online submission (requires free registration) of articles in four specific categories: CD or concert review, neighborhood news story, travel story, waterfront story, or cover story.6 They also accept letters to the editor.7 Per their website: “Woo us with actual reporting, not a cover letter written to impress your creative-writing teacher.”8

Submission and review process: There are online submission forms for each type of story.9

Editorial tone: Informal but informative.

Style guide used: None specified.

Conclusion: Evaluation of publication’s potential for LIS authors

The San Diego Reader celebrates San Diego and its diverse people. It focuses on a variety of ordinary people and places within the county. The potential for publication of San Diego LIS authors by the San Diego Reader exists for a variety of reasons. A call for the commencement of construction on the new central library, designed a decade ago, could be shaped as a letter to the editor. Other issues that librarians and the Reader feel strongly about are equal access to information and censorship. A concise reporting of banned books week events may be framed as a neighborhood story.

 

Audience analysis

About the publication’s readers

Publication circulation: 90,000 as of March 2015.10

Audience location and language or cultural considerations: The focus of the Reader articles is on local San Diego life, politics, and entertainment. Its reach extends beyond San Diego County, (the sixth-largest county in the United States) into under-represented Imperial County and Baja California.

Although the Reader is written in English, there is an awareness that San Diego is a culturally diverse region. The tone is informal and direct, the vocabulary concrete, and the sentence structure is not complex. The investigative articles usually feature five to ten San Diegans to show how the issue impacts different people from a variety of backgrounds. Frequently, the names of cities and communities, as well as local businesses, are used as examples, without bothering to explain a reference to readers outside the region.

Reader characteristics: Audience demographics are not available, but readers will be residents of the San Diego area. The publication is progressive; its coverage of local politics confronts issues critically. Its bias is inherent in its values. The attitude calls attention to those who exploit the average person. Some topics are intended to evoke outrage.

Knowledge of LIS subject matter: The level of knowledge of LIS issues will vary and it can be safely assumed that readers have the same level of LIS knowledge as the general public.

Conclusion: Analysis of reader characteristics and their potential impact on authors

The Reader has a reputation for high-quality writing that the readers have come to expect, suggesting, even in the limited fashion that contributions are accepted, that quality of writing would play a role in acceptance. Living in San Diego would be important in order to convey the essence of the city and county to readers.

Last updated: September 28, 2020

References

Show 10 footnotes

  1. “San Diego Reader,” SanDiegoReader.com, accessed November 1, 2016, http://www.sandiegoreader.com/ ↩
  2. “San Diego Reader,” Ulrichsweb, accessed November 1, 2016, http://ulrichsweb.serialssolutions.com.libaccess.sjlibrary.org/title/1415817959160/559101 ↩
  3. “San Diego Reader.” ↩
  4. “San Diego Reader,” Altweeklies.com, accessed November 1, 2016, from http://www.altweeklies.com/aan/san-diego-reader/Company?oid=80 ↩
  5. “Archives,” SanDiegoReader.com, accessed November 1, 2016, http://www.sandiegoreader.com/archives/ ↩
  6. “Contact Us,” SanDiegoReader.com, accessed November 1, 2016, http://www.sandiegoreader.com/contact/ ↩
  7. “Letters to the Editor,” SanDiegoReader.com, accessed November 1, 2016, http://www.sandiegoreader.com/letter-editor/ ↩
  8. “Contact Us.” ↩
  9. “Contact Us.” ↩
  10. “San Diego Reader.” ↩
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Oakland Magazine

By on March 7, 2013 in

Publication analysis

About the publication

Title: Oakland Magazine

ISSN: N/A

Website: http://www.oaklandmagazine.com/

Purpose, objective, or mission: Oakland Magazine is to speak to Oakland and East Bay (California) residents about “the exceptional beauty, diversity, and quality of life of Oakland and the greater East Bay.”1

Target audience: Oakland and East Bay residents.2

Publisher: Telegraph Media.3

Peer reviewed? No. 4

Type: Civilian, regional magazine.

Medium: Print and online.

Content: Sections include reporting; lifestyle; food and drink; and arts and culture, as they relate to the Oakland area. 5

Frequency of publication: Issues are published in print and online 10 times a year.6

About the publication’s submission guidelines

Location of submission guidelines: http://www.oaklandmagazine.com/Oakland-Magazine/About-Us/Jobs/

Types of contributions accepted: “Ideal contributors are based in the East Bay and know the area’s diversions, people, issues and dynamics. It’s also important to be familiar with our magazines. We’re looking for good generalists as well as contributors who want to report on and write news and politics, lifestyle issues, food and drink, and arts and culture.”7

Submission and review process: From the website: “Send a cover letter, resume, a writing sample, and a story idea to judy [at] alamedamgazine.com or judy [at] oaklandmagazine.com. Please write ‘Freelance Writer’ in your e-mail subject line. 8

“BEFORE YOU PITCH any ideas, however, it’s imperative that you familiarize yourself with our magazines, which includes general understanding of what our lifestyle-oriented magazines actually cover and our sections and departments. The editor prefers writers to pitch articles for specific sections of the magazine when possible. All queries should be well thought out and well researched yet short, to the point, and information packed. Upon receipt of a query that may interest the editor, clips and writing samples will be requested as evidence of the writer’s ability to complete the proposed assignment. Those should be sent via e-mail as attachments.”9

“We publish everything from 350-word shorts to 2,500-plus word in-depth features, with most articles somewhere between those extremes. In general, we run a majority of 500-word and 750-word to 1,000-word articles. Our lead-time is about three months. Pay depends on the complexity of the assignment, and Telegraph Media pays upon publication.”10

We publish everything from 350-word shorts to 2,500-plus word in-depth features, with most articles somewhere between those extremes. In general, we run a majority of 500-word and 750-word to 1,000-word articles. Our lead-time is about three months. Pay depends on the complexity of the assignment, and Telegraph Media pays upon publication.”11

Editorial tone: Conversational and informal.

Style guide used: Publication requests submissions be in AP style. 12

Conclusion: Evaluation of publication’s potential for LIS authors

Oakland Magazine editors are probably not thinking about libraries when they are setting up their issues. However, as the magazine’s focus is on Oakland culture, the right library-oriented story could work very well, and could be wonderful marketing for local libraries. Potential writers should make sure that their pitches are well crafted and well timed.

 

Audience analysis

About the publication’s readers

Publication circulation: 20,000.13

Audience location and language or cultural considerations: The readers of Oakland Magazine primarily live in the city of Oakland, CA, but many readers may also live in the greater Bay Area. Writers should live in the area, as the articles are very geographically specific. English language publication for affluent active adults in the Oakland area and Bay Area.14

Reader characteristics: Readers of Oakland Magazine are adults interested in making the most of their time in the Oakland area. Their media kit proudly states that they reach a demographic with plenty of buying power, suggesting a possible source for financial support for libraries.15

Oakland Magazine is not profession-specific. Nonetheless, because of the readership’s demographic, it may be safely assumed that many of the readers are active professionals. Potential writers for Oakland Magazine wishing to write LIS-related essays should avoid technical jargon, and should be general enough in their approach that people from many different professions can find interesting access points into the article. Most readers probably do not consider libraries often but would be interested in strengthening their community (especially if they could see and be seen while doing it). Thus, pieces that emphasize either community responsibility or useful free resources would probably be the most advantageous for this publication.

Knowledge of LIS subject matter: Scant. Writers will certainly want to avoid LIS jargon and overly in-depth articles.

Conclusion: Analysis of reader characteristics and their potential impact on authors

Readers of Oakland Magazine probably have little knowledge of library-oriented challenges and concerns, but are probably interested in community events. As such, Oakland Magazine could be a good venue to promote library events and library-positive opinion pieces. Any writing regarding libraries would have to be spun in a “feel-good-about-yourself” direction, so that the readers’ interests would be held. That said, a library-related article could have a large impact on an affluent, educated group — the very people who often will support libraries and their programs with financial donations.

Last updated: October 10, 2018

References

Show 15 footnotes

  1. “About Us,” OaklandMagazine.com, accessed October 18, 2016, http://www.oaklandmagazine.com/Oakland-Magazine/About-Us/ ↩
  2. “About Us.” ↩
  3. “About Us.” ↩
  4. “Jobs,” OaklandMagazine.com, accessed October 18, 2016, http://www.oaklandmagazine.com/Oakland-Magazine/About-Us/Jobs/ ↩
  5. “About Us.” ↩
  6. “About Us.” ↩
  7. “Jobs.” ↩
  8. “Jobs.” ↩
  9. “Jobs.” ↩
  10. “Jobs.” ↩
  11. “Jobs.” ↩
  12. “Jobs.” ↩
  13. “Media Kit,” OaklandMagazine.com, accessed October 9, 2018, https://www.oaklandmagazine.com/pdf/Media%20Kit-OM%202018.pdf ↩
  14. “Media Kit.” ↩
  15. “Media Kit.” ↩
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Yosemite Highway Herald

By on August 26, 2011 in

Excuse the mess! Profile update in progress.

Per contact with the editor: both the Yosemite Highway Herald and Foothill Express were purchased by the editor and are currently being merged under the name The Yosemite Express. The creation of a website for The Yosemite Express is in progress. This wiki will continue to be updated as we receive information from the editor.

Publication analysis

About the publication

Title: Yosemite Highway Herald

ISSN: N/A

Website: http://www.yosemitehwyherald.com/

Purpose, objective, or mission: The Yosemite Highway Herald is a free monthly newspaper featuring local news and events for Southern Tuolumne County and Northern Mariposa County in California.1

Target audience: The community residents of the greater Yosemite area, including parts of Tuolumne and Mariposa counties.2

Publisher: Yosemite Highway Herald, LLC.3

Peer reviewed? No.

Type: Civilian newspaper.

Medium: Print and online.4

Content: Local community news, stories, historical news, and current events news of the greater Yosemite area to the local communities.5

Frequency of publication: Monthly.6

About the publication’s submission guidelines

Location of submission guidelines: None provided.

Types of contributions accepted: Articles and letters to the editor.

Submission and review process: Email submissions to info [at] yosemitehwyherald.com.

Editorial tone: Informal and folksy.

Style guide used: None stated.

Conclusion: Evaluation of publication’s potential for LIS authors

This newspaper would be of interest to LIS authors who are local to the area and want to promote library services and events or discuss issues facing the library. Past issues have featured library-related articles, including one in support of the Groveland library.7

 

Audience analysis

About the publication’s readers

Publication circulation: “We reach 4,000 households plus 500 extra copies are distributed in local businesses throughout the area.”8

Audience location and language or cultural considerations: The Yosemite Highway Herald is published for the local residents of the communities of Big Oak Flat, Buck Meadows, Coulterville, Greeley Hill, Groveland, La Grange, Lake Don Pedro, Moccasin, Pine Mountain Lake, and surrounding area. This publication is printed in English.9

Reader characteristics: The population served by the Yosemite Highway Herald include young people, families, older adults, and retired persons. Professional interests and workplaces would vary widely given the nature of the audience. This diverse audience shares an interest in the local community and an appreciation of natural beauty of the area.

Knowledge of LIS subject matter: The readers of this publication would not have an expert knowledge of library and information science jargon. An author would be expected to provide an introductory background to terms about information services. Also, the author would be expected to write in a manner that would encourage to show the value of library services to the local community.

Conclusion: Analysis of reader characteristics and their potential impact on authors

Past issues of the Yosemite Highway Herald have featured articles on topics such as: the local blood drive, free classes and workshops, the Laverini Sawmill dedication, information on how and where to get burn permits, and local events, festivals, and concerts.. Writers would need to be very familiar with the area and contribute information directly relevant to community members.

Last updated: September 28, 2018

References

Show 9 footnotes

  1. “Yosemite Highway Herald,” YosemiteHwyHerald.com, accessed December 11, 2016, http://www.yosemitehwyherald.com/ ↩
  2. “Yosemite Highway Herald.” ↩
  3. “Yosemite Highway Herald.” ↩
  4. “Yosemite Highway Herald.” ↩
  5. “Yosemite Highway Herald.” ↩
  6. “Yosemite Highway Herald.” ↩
  7. Nadine Pedron, “The Book Nook,” Yosemite Highway Herald, February 2014, http://www.yosemitehwyherald.com/images/february14.pdf ↩
  8. “Yosemite Highway Herald.” ↩
  9. “Yosemite Highway Herald.” ↩
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Sonoma State Star

By on August 26, 2011 in

 

Publication analysis

About the publication

Title: Sonoma State Star

ISSN: N/A

Website: http://www.sonomastatestar.com

Purpose, objective, or mission: This publication is the student-run newspaper of Sonoma State University. Its purpose is to provide students with information about the university and the community, as well as local, national and international news.

Target audience: Students, faculty, staff, and community members.

Publisher: Sonoma State University.

Peer reviewed? No.

Type: Civilian; school newspaper.

Medium: Print and online.1

Content: This paper includes campus news, as well as news from the larger community of Sonoma County, the state, the nation, and the world. The focus tends to be on issues that will be of interest to, and have an impact upon, students of Sonoma State University. There are sections on arts and entertainment, sports, news, opinion, and general features.

Frequency of publication: Weekly (every Tuesday) during the fall and spring semesters.2

About the publication’s submission guidelines

Location of submission guidelines: http://www.sonomastatestar.com/aboutus/

Types of contributions accepted: The paper only states specifically that it accepts letters to the editor, to be published in the op-ed section.3 However, a number of articles in any given edition are written by students or members of faculty, which would seem to indicate some flexibility.

Submission and review process: There is no formal submission and review process beyond that for letters to the editor. “Letters of up to 500 words will be allowed and must be submitted no later than the Friday before the publication date.”4

Editorial tone: The tone tends to be casual and conversational in nature.

Style guide used: There is no specific style guide indicated.

Conclusion: Evaluation of publication’s potential for LIS authors

For writers interested in reaching this specific community, there seems to be opportunities to connect and communicate about LIS issues.

 

Audience analysis

About the publication’s readers

Publication circulation: No information regarding publication circulation could be located.

Audience location and language or cultural considerations: The audience will primarily consist of residents of the area, Sonoma State University students, staff and faculty. The Sonoma State Star is an English language publication.

Reader characteristics: Would vary widely; however, their connection with the school would be a common factor. Possibly more progressive than the general public given it is a publication of an educational institution.

Knowledge of LIS subject matter: Possibly higher than the general public due to university affiliation.

Conclusion: Analysis of reader characteristics and their potential impact on authors

Readers, with their affiliation to the school and area, will expect articles that pertain to their life at the university. A review of the publication will provide authors with a sense of the interests of the community.

Last updated: September 27, 2020

References

Show 4 footnotes

  1. “Sonoma State Star,” SonomaStateStar.com, accessed September 27, 2020, http://www.sonomastatestar.com/ ↩
  2. “About Us,” SonomaStateStar.com, accessed September 27, 2020, http://www.sonomastatestar.com/aboutus/ ↩
  3. “About Us.” ↩
  4. “About Us.” ↩
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Santa Cruz Sentinel

By on August 26, 2011 in

 

Publication analysis

About the publication

Title: Santa Cruz Sentinel or Santa Cruz County Sentinel

ISSN: 1072-446X (Print)1

Website: http://www.santacruzsentinel.com/

Purpose, objective, or mission: To provide news and information to residents of the Santa Cruz area.

Target audience: Populace of Santa Cruz and surrounding smaller townships.

Publisher: MediaNews Group.2

Peer reviewed? No.

Type: Civilian newspaper.

Medium: Print and online.

Content: International, national, state, and local news; sports; entertainment; community notices; reviews; and various other topics of local interest.

Frequency of publication: Daily.3

About the publication’s submission guidelines

Location of submission guidelines: http://www.santacruzsentinel.com/submit-letters

Types of contributions accepted: News, photos or videos, letters to the editors, and op-eds.4

Submission and review process: Submissions for news, photos or videos should be emailed to newsroom [at] santacruzsentinel.com.

Op-eds should be no more than 650 words and should be sent to editorial [at] santacruzsentinel.com.

Letters should be no more than 150 words and should be sent to editorial [at] santacruzsentinel.com. “We do not accept anonymous letters. Letter-writers should include their full name – initials aren’t enough – as well as a street address and telephone number. We don’t publish those details in the newspaper, but need the information for verification purposes.”5

Editorial tone: Informative.

Style guide used: None stated.

Conclusion: Evaluation of publication’s potential for LIS authors

The first reason for publishing in a local paper is to garner support for the local library, announce upcoming events, or bring issues to the attention of the community. The second reason to publish in the local paper is to begin attaching one’s name and voice to library issues, which may cause the author to be contacted in the future on similar subjects. In other words, become an expert (or at least a contact) for local library issues and events.

 

Audience analysis

About the publication’s readers

Publication circulation: Unknown.

Audience location and language or cultural considerations: Readers reside in the Santa Cruz area. The Santa Cruz Sentinel is an English language publication.

Reader characteristics: According to the U.S. Census, the population of Santa Cruz County is 50.5% female, 49.5% male, and 87.0% White.6. Additionally, 40% of the population has obtained at least a Bachelor’s degree and the median household income is 78,000 dollars.7

Knowledge of LIS subject matter: As this is a lay publication, writers should not assume that readers know and understand LIS jargon, and thus should explain any LIS jargon they use in their work.

Conclusion: Analysis of reader characteristics and their potential impact on authors

When writing and submitting pieces for publication, authors should be familiar with the area in order to tailor their piece to the concerns and interests of residents.

Last updated: September 27, 2020.

References

Show 7 footnotes

  1.  Santa Cruz Sentinel, Ulrichsweb Global Serials Directory, accessed March 27, 2018, http://ulrichsweb.serialssolutions.com.libaccess.sjlibrary.org/title/1522202408720/552224 ↩
  2. “Santa Cruz County Sentinel,” Ulrichsweb.com, accessed November 8, 2016,  http://ulrichsweb.serialssolutions.com.libaccess.sjlibrary.org/title/1416170454282/552224 ↩
  3. “Santa Cruz County Sentinel.” ↩
  4. “Contact Us,” SantaCruzSentinel.com, accessed September 27, 2020, https://www.santacruzsentinel.com/contact-us/ ↩
  5. “Submit letters to the editor,” SantaCruzSentinel.com, accessed September 27th, 2020, https://www.santacruzsentinel.com/submit-letters/ ↩
  6. “QuickFacts Santa Cruz County, California,” Census.gov, accessed September 17, 2020, https://www.census.gov/quickfacts/santacruzcountycalifornia ↩
  7. “QuickFacts Santa Cruz County, California.” ↩
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The Santa Barbara Independent

By on August 26, 2011 in

 

Publication analysis

About the publication

Title: The Santa Barbara Independent or Santa Barbara Indepedent

ISSN: N/A

Website: http://independent.com

Purpose, objective, or mission: A weekly newspaper and “the leading source for news, arts & entertainment, and lifestyle coverage in the greater Santa Barbara area.”1

Target audience: “Our coverage and distribution extends from the heart of Santa Barbara northwest through Goleta and the Santa Ynez Valley, and then southeast through Montecito and Carpinteria, with presence in both Ojai and Ventura as well.”2

Publisher: Santa Barbara Independent, Inc.3

Peer reviewed? No.4

Type: Civilian newspaper.5

Medium: Print and online.6

Content: Local and national news, community events.7

Frequency of publication: Weekly.8

About the publication’s submission guidelines

Location of submission guidelines: https://www.independent.com/contact-us/

Types of contributions accepted: Letters to the editor, longer and more thought out opinion pieces regarding an issue of critical importance to the Santa Barbara community (called a “Voice”), and “In Memoriams”, which are “eulogies for members of the Santa Barbara Community.”9

Submission and review process: Proposals and submissions should be sent via the contact form on the Contact Us page. Choose the appropriate box based on your submission (“Submit Letter or Voice,” or “Submit In Memoriam”). The word count is 50-250 words for Letters, 600-850 for Voices, and 500-800 words for In Memoriams. Include your name, address, and telephone number in the submission.10

Editorial tone: Informative.

Style guide used: None mentioned.

Conclusion: Evaluation of publication’s potential for LIS authors

The Santa Barabara Independent provides an opportunity for authors to reach their local community with information about their library or library issues.

 

Audience analysis

About the publication’s readers

Publication circulation: Print circulation of 40,500 and 492,000 webpage visits per month.11

Audience location and language or cultural considerations: Santa Barbara County residents and visitors. The publication is written in the English language. Culturally, Santa Barbara is a tourist location and has a changing, diverse population.

Reader characteristics:  According to their media kit, 62% of all residents in Southern Santa Barbara County read The Independent, with 100,000 people indicating that they read The Independent each week.12  29% of the readers are male while 62% are female. More than 75% of the readers have a college or post-graduate degree. The average household income of readers is $75,000 or higher, and the majority of readers (32%) are between the ages of 50-64.13

The Santa Barbara Independent is actively involved in community affairs and “supports civic engagement by hosting political forums; fosters recognition of arts and culture with annual awards for theater, dance, and culinary achievements; sponsors numerous community events; and raises money each fall for numerous nonprofits . . . ,”14 The reach of the Santa Barabara Independent spans outside of their dedicated readers and into the community it serves.

Knowledge of LIS subject matter: Given that most readers are college-educated, many are probably familiar with libraries to some degree; however, library jargon should be avoided.

Conclusion: Analysis of reader characteristics and their potential impact on authors

Santa Barbara is a well-rounded community that appreciates its cultural diversity. Many educators reside in Santa Barbara and would appreciate knowing about services that are available to students of all ages. Potential authors have the benefit of reaching a cultured and educated community who will likely see writing about libraries as interesting and intriguing.

Last updated: September 26, 2020

References

Show 14 footnotes

  1. “About Us,” Independent.com, accessed September 26, 2020, https://www.independent.com/about-us/ ↩
  2. “About Us.” ↩
  3. “Santa Barbara Independent,” Urlichsweb Global Series Directory, accessed September 26th, 2020, http://ulrichsweb.serialssolutions.com.libaccess.sjlibrary.org/title/1601152689305/553391 ↩
  4. “About Us.” ↩
  5. “About Us.” ↩
  6. “Santa Barbara Independent.” ↩
  7. “About Us.” ↩
  8. “About Us.” ↩
  9. “Contact Us,” Independent.com, accessed September 26th, 2020, https://www.independent.com/contact-us/ ↩
  10. “Contact Us.” ↩
  11. “2020 Media Kit,” Independent.com, accessed September 26, 2020, https://www.independent.com/wp-content/uploads/2019/11/smallerSBI_MediaKit_2020.pdf ↩
  12. “2020 Media Kit.” ↩
  13. “2020 Media Kit.” ↩
  14. “2020 Media Kit.” ↩
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