Wiki Tags Archives: Public libraries

Library Hi Tech News

Publication analysis


About the publication

Title: Library Hi Tech News

ISSN: 0741-90581

Website: http://emeraldgrouppublishing.com/products/journals/journals.htm?id=lhtn

Purpose, objective, or mission: “The journal reports on practical uses of IT in libraries and what’s coming next in terms of technology development for academic and public libraries.”2

Target audience: Library and information science professionals, and anyone with a reason to use LIS services/technologies in their own professional workplace. 3

Publisher: Emerald Group Publishing Ltd.4

Peer reviewed? No.5

Type: LIS Professional and Trade Publications.

Medium: Online.

Content: Articles of varying lengths, reporting on LIS conferences, and case studies on how tech is used in the library.6

Regular content includes technology profiles from libraries around the world; feature articles; in-depth conference reviews and reports; new and noteworthy updates for librarians; and a calendar of relevant upcoming events.7

Frequency of publication: 10 issues per year.8

About the publication’s submission guidelines

Location of submission guidelines: https://www.emeraldgrouppublishing.com/journal/lhtn?id=lhtn#author-guidelines

Types of contributions accepted: Extensive list found under Article Classification9

Submission and review process: Submissions are made through ScholarOne Manuscripts, an online submission system. You need to register, create your account, and then will be able to go through the submission process to upload your article. Upload files as a Word document of 1000-3000 words. All submissions are reviewed by the Library Hi Tech News editors, who make the final decision on publication.10

Editorial tone: Informal, but informative. Speaks to readers in a knowledgeable, conversational tone that provides great information on new technologies without making the articles dull or so technical that readers are overwhelmed or tune out.11

Style guide used: Harvard style formatting.12

Conclusion: Evaluation of publication’s potential for LIS authors

The list of content submissions is vast and touches on a variety of LIS subjects. This is an excellent place to start your LIS publishing.13

Library Hi Tech News‘s editorial objectives note that “publishing your article in LHTN can be a “place to start,” analogous to a “poster session in print,” and does not preclude publishing a more fulsome piece in a peer-reviewed journal at a later date.”14 A peer-reviewed journal related to this newsletter is Library Hi Tech.

 

Audience analysis


About the publication’s readers

Publication circulation: Not available.

Audience location and language or cultural considerations: International in scope, with the primary editors of the publication based out of U.S. colleges and universities.15 Submissions need to adhere to the Worldwide English language rights, and Emerald provides resources for making sure papers are written in grammatically correct standard English, for authors for whom English is not their first language.16

Reader characteristics: Published in the U.K., readers and writers for this publication are LIS professionals and students interested in new and emerging technologies, and new uses for established technologies. The journal is part of the Committee on Publication Ethics  (COPE), “a forum for editors and publishers of peer-reviewed journals to discuss publication ethics.”17

Knowledge of LIS subject matter: Strong, as the publication is aimed at LIS professionals and students with an interest in LIS technologies.18

Conclusion: Analysis of reader characteristics and their potential impact on authors 

This is a wonderful publication for LIS new professionals and students, as readers and authors. The authors are seeking submissions covering such a variety of interesting topics, and seem to be open to submissions on anything that is even remotely related to technologies that can be used in libraries and the LIS field. All issues that most students, not just LIS, can speak to, and particularly relevant for those in LIS programs currently using and evaluating these technologies, personally, professionally, and through LIS studies. There are also more technical issues covered, like open source library management systems, global development for libraries, profiles of LIS professionals, and relevant conference updates. A great place to jump in and write for.19

 


References

Show 19 footnotes

  1.  Library Hi Tech News, Emerald Group Publishing Ltd., accessed May 9, 2020, http://emeraldgrouppublishing.com/products/journals/journals.htm?id=lhtn
  2. Emerald Group Publishing Ltd. (2020). Library High Tech News Information. Emerald Group Publishing. Retrieved from http://emeraldgrouppublishing.com/products/journals/journals.htm?id=lhtn
  3. Emerald Group Publishing Ltd. (2020). Library High Tech News Information. Emerald Group Publishing. Retrieved from http://emeraldgrouppublishing.com/products/journals/journals.htm?id=lhtn
  4. ProQuest. (2020). Library Hi Tech News. Ulrichsweb Global Serials Directory. Retrieved from http://ulrichsweb.serialssolutions.com.libaccess.sjlibrary.org/title/1412892197249/339661
  5. Emerald Group Publishing Ltd. (2020). Library High Tech News Information. Emerald Group Publishing. Retrieved from http://emeraldgrouppublishing.com/products/journals/journals.htm?id=lhtn
  6. Emerald Group Publishing Ltd. (2020). Library High Tech News Information. Emerald Group Publishing. Retrieved from https://www.emeraldgrouppublishing.com/journal/lhtn?id=lhtn#author-guidelines
  7. Emerald Group Publishing Ltd. (2020). Library High Tech News Information. Emerald Group Publishing. Retrieved from http://emeraldgrouppublishing.com/products/journals/journals.htm?id=lhtn
  8. ProQuest. (2020). Library Hi Tech News. Ulrichsweb Global Serials Directory. Retrieved from http://ulrichsweb.serialssolutions.com.libaccess.sjlibrary.org/title/1412892197249/339661
  9. Emerald Group Publishing Ltd. (2020). Author Guidelines. Emerald Group Publishing. Retrieved from https://www.emeraldgrouppublishing.com/journal/lhtn?id=lhtn#author-guidelines
  10. Emerald Group Publishing Ltd. (2020). Author Guidelines. Emerald Group Publishing. Retrieved from http://emeraldgrouppublishing.com/products/journals/author_guidelines.htm?id=lhtn
  11. Emerald Group Publishing Ltd. (2020). Author Guidelines. Emerald Group Publishing. Retrieved from http://emeraldgrouppublishing.com/products/journals/author_guidelines.htm?id=lhtn
  12. Emerald Group Publishing Ltd. (2020). Author Guidelines. Emerald Group Publishing. Retrieved from http://emeraldgrouppublishing.com/products/journals/author_guidelines.htm?id=lhtn
  13. Emerald Group Publishing Ltd. (2020). Library High Tech News Information. Emerald Group Publishing. Retrieved from http://emeraldgrouppublishing.com/products/journals/journals.htm?id=lhtn
  14. Emerald Group Publishing Ltd. (2016). Library High Tech News Information. Emerald Group Publishing. Retrieved from http://emeraldgrouppublishing.com/products/journals/journals.htm?id=lhtn
  15. Emerald Group Publishing Ltd. (2020). Editorial Team. Emerald Group Publishing. Retrieved from http://emeraldgrouppublishing.com/products/journals/editorial_team.htm?id=lhtn
  16. Emerald Group Publishing Ltd. (2020). Author Guidelines. Emerald Group Publishing. Retrieved from http://emeraldgrouppublishing.com/products/journals/author_guidelines.htm?id=lhtn
  17. Emerald Group Publishing Ltd. (2020). Library High Tech News Information. Emerald Group Publishing. Retrieved from http://emeraldgrouppublishing.com/products/journals/journals.htm?id=lhtn
  18. Emerald Group Publishing Ltd. (2020). Library High Tech News Information. Emerald Group Publishing. Retrieved from http://emeraldgrouppublishing.com/products/journals/journals.htm?id=lhtn
  19. Emerald Group Publishing Ltd. (2020). Library High Tech News Information. Emerald Group Publishing. Retrieved from http://emeraldgrouppublishing.com/products/journals/journals.htm?id=lhtn
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The Crab

Publication analysis


About the publication

Title: The Crab

ISSN: N/A

Website: https://www.mdlib.org/content.asp?contentid=151

Purpose, objective, or mission: This is the official publication of the Maryland Library Association (MLA). 1

Target audience: The primary target audience is the association’s membership, which includes “library staff and trustees, library school students, libraries, and friends of libraries representing the full spectrum of librarianship in Maryland.”2

Publisher: Maryland Library Association.

Peer reviewed? No.

Type: LIS professional news.

Medium: Online digital publication.

Content: Coverage of the MLA annual conference; program and workshop reports; news about Maryland libraries and library people; articles on issues concerning libraries and librarianship in Maryland; reviews of books and other materials with local or state interest; letters to the editor.3

Frequency of publication: Four times per year.

About the publication’s submission guidelines

Location of submission guidelines: https://www.mdlib.org/content.asp?contentid=157

Types of contributions accepted: From the submission guidelines, The Crab seeks coverage of the following topics: MLA conference; MLA division, committee or interest group news; reports on programs and workshops of interest to librarians in Maryland; news about Maryland libraries and people; articles on issues concerning libraries and librarianship in Maryland; reviews of books and other materials, based on their local and state interest will be considered for publication; letters to the editor – these must be signed, although names may be withheld from publications upon request.4

Submission and review process: Submissions should be via e-mail to editor Annette Haldeman, Legislative Librarian, Maryland General Assembly Department of Legislative Services, Office of Policy Analysis: Annette.Haldeman@mlis.state.md.us.5

Editorial tone: Informal, friendly.

Style guide used: APA.

Conclusion: Evaluation of publication’s potential for LIS authors

This publication, as indicated by their mission, focuses on local Maryland library organizations, people, and events. An author with local knowledge or connections will find it easier to place a variety of material than an out of the area author. On the other hand, there are examples of articles that address larger LIS sector trends and activities. There are publishing opportunities for an author who can write in an accessible manner with a local connection to the Maryland audience. As with any publication, reviewing the past issues will provide a solid sense of what type of article the editor and readers would find interesting.

Audience analysis


Publication circulation: The print publication is available for a subscription fee from the MLA (membership numbers not available) and is also available online for any visitor to read as well as back issues.6

Audience location and language or cultural considerations: Primarily people the State of Maryland, with additional reach to members in the vendor community that is not located in Maryland.

Reader characteristics: Association members include professionals, LIS students, and a large number of non-librarian staff members. Members/readers come from the full variety of library types and the full variety of jobs in those institutions. Some LIS vendors are included. It may be assumed that most readers will be sympathetic to libraries, understand their various missions, and will view themselves as important to their organizations and the achievement of their organizations’ goals.7

Knowledge of LIS subject matter: MLA members are mostly professionals in the LIS field.8

Conclusion: Analysis of reader characteristics and their potential impact on authors

Considering the diversity of background, skills, professional duties, missions, and interests of the readers, authors should consider presenting material that is practical, general in scope, accessible in tone and language, and appealing to the interests of readers in the Maryland area.


References

Show 8 footnotes

  1. Maryland Library Association. (2020). About MLA. Maryland Library Association. Retrieved from https://www.mdlib.org/content.asp?contentid=151
  2. Maryland Library Association. (2020). About MLA. Maryland Library Association. Retrieved from https://www.mdlib.org/content.asp?contentid=151
  3. Maryland Library Association. (2020). Submit MLA. Maryland Library Association. Retrieved from https://www.mdlib.org/content.asp?contentid=157
  4. Maryland Library Association. (2020). Submit MLA. Maryland Library Association. Retrieved from https://www.mdlib.org/content.asp?contentid=157
  5. Maryland Library Association. (2020). Submit MLA. Maryland Library Association. Retrieved from https://www.mdlib.org/content.asp?contentid=157
  6. Maryland Library Association. (2020). Join MLA. Maryland Library Association. Retrieved from http://www.mdlib.org/about/join.asp
  7. Maryland Library Association. (2020). About MLA. Maryland Library Association. Retrieved from https://www.mdlib.org/content.asp?contentid=137
  8. Maryland Library Association. (2020). About MLA. Maryland Library Association. Retrieved from https://www.mdlib.org/content.asp?contentid=137
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Programming Librarian

Publication analysis


About the publication

TitleProgramming Librarian

ISSN: N/A

Website: http://programminglibrarian.org

Purpose, objective, or mission: Programming Librarian is an initiative of the American Library Association (ALA) Public Programs Office. Its mission is to “provide the resources, connections, and opportunities libraries need to fill their role as centers of cultural and civic life. ProgrammingLibrarian.org is a place for library professionals to share, learn, and be inspired to present excellent programming for their communities. Through resources, ideas, and professional development opportunities, [it] seeks to help libraries fill their role as cultural and civic hubs in their communities.”1

Target audience: Programming Librarians. “Though the job title can vary, a programming librarian is charged with any element of planning and presenting cultural and community programs on behalf of the library. Programming librarians can be found in public, academic, special and school libraries, from the largest urban communities to the smallest rural communities, and everywhere in between. Usually, programming librarian is one of many hats that a librarian wears, which makes up-to-date resources like this site even more important.”2

Publisher: American Library Association Public Programs Office.3

Peer reviewed? No.

Type: LIS professional news.

Medium: Online.

Content: Programming ideas, resources, and professional development opportunities.4

Frequency of publication: New content is continually posted.

About the publication’s submission guidelines

Location of submission guidelines: http://www.programminglibrarian.org/about/write-us

Types of contributions accepted: Programming Librarian is always looking for new voices, story ideas and program model suggestions.5

Submission and review process: Contributors should complete a webform that describes their library program details (advance planning, budget, activities, evaluation, advice), and include any related materials (reading lists, images). Submissions chosen for publication will be publicly available on ProgrammingLibrarian.org.6

Editorial tone: Informational.

Style guide used: No particular style guide is specified.

Conclusion: Evaluation of publication’s potential for LIS authors

Programming Librarian presents an opportunity for LIS authors to contribute their expertise so that other professionals may build upon their work. The site aims to be a database of program ideas for libraries, and program models are presented in a standardized format. 7

Audience analysis


About the publication’s readers

Publication circulation: Programming Librarian serves as an online resource center for the Programming Librarian Interest Group (PLIG), a Member Initiative Group of the ALA.8 PLIG membership is open to all ALA members. The PLIG Facebook group has approximately 16,917 members (2020).9

Audience location and language or cultural considerations: The site features programs held at libraries related to ALA.

Reader characteristics: While job titles can vary, a programming librarian is “charged with any element of planning and presenting cultural and community programs on behalf of the library,” and programming is often one of many hats that a librarian wears. Programming occurs in diverse settings, public and private, and librarians are invested in fulfilling cultural and civic roles through programming.10

Knowledge of LIS subject matter: Readers are generally professional librarians interested in practical ideas and strategies for developing programs, so a fairly strong knowledge of LIS knowledge can be expected.

Conclusion: Analysis of reader characteristics and their potential impact on authors

The Programming Librarian readership seeks ways to learn from fellow libraries, browse ideas, and explore learning opportunities. This is a good place for LIS authors to write about programs in their professional settings.11


References

Show 11 footnotes

  1. “About,” Programming Librarian, accessed May 5, 2020, http://programminglibrarian.org/about.
  2. “About,” Programming Librarian, accessed May 5, 2020, http://programminglibrarian.org/about.
  3. “About,” Programming Librarian, accessed May 5, 2020, http://programminglibrarian.org/about.
  4. “About,” Programming Librarian, accessed May 5, 2020, http://programminglibrarian.org/about.
  5. “Write/Present for Us,” Programming Librarian, accessed May 5, 2020, https://programminglibrarian.org/about/write-us.
  6. “Submit Program Ideas,” Programming Librarian, accessed May 5, 2020, http://www.programminglibrarian.org/submit/submit-program-ideas.
  7. “Write/Present for Us,” Programming Librarian, accessed May 5, 2020, http://www.programminglibrarian.org/about/write-us.
  8. “Programming Librarian Interest Group (PLIG),” Programming Librarian, accessed May 5, 2020, http://programminglibrarian.org/about/programming-librarian-interest-group.
  9. “Programming Librarian Interest Group, Facebook, accessed May 5, 20, https://www.facebook.com/groups/ProgrammingLibrarianInterestGroup.
  10. “About,” Programming Librarian, accessed May 5, 2020, http://programminglibrarian.org/about.
  11. “About,” Programming Librarian, accessed May 5, 2020, http://programminglibrarian.org/about.
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Children and Libraries

 

Publication analysis


About the publication

Title: Children and Libraries

ISSN: 1542-9806 (Print) and 2374-7641 (Online)1

Website: http://www.ala.org/alsc/publications-resources/cal

Purpose, objective, or mission: Per the publication website, “Children and Libraries (CAL) is the official, refereed journal of the Association for Library Service to Children. It primarily serves as a vehicle for continuing education of librarians working with children, and showcases current scholarly research and practice in library service to children and significant activities and initiatives of the Association.”2

Target audience: CAL is “read by librarians who work with children, birth to age fourteen, in public and school libraries.”3

Publisher: Association for Library Services to Children/American Library Association.4

Peer reviewed? Yes5

Type: Children and youth; LIS scholarly6

Medium: Print and online7

Content: Current scholarly research and practice in library service to children with highlights of significant activities and programs of the association8

Frequency of publication: Quarterly9

About the publication’s submission guidelines

Location of submission guidelines: http://www.ala.org/alsc/publications-resources/cal/author-guidelines

Types of contributions accepted: CAL publishes full-length scholarly research articles; “best practice” pieces on children’s programming (usually 1,500 words or less); and ends each issue with a brief feature by a children’s librarian, a light essay, humorous story, interview, or interview with a children’s author (up to 300 words). 10

Submission and review process: Submissions via email as Microsoft Word attachments are preferred. Manuscripts will be acknowledged upon receipt and scholarly articles will be evaluated by at least two referees. Authors of scholarly articles can expect the review process to take four to eight months.11

Editorial tone: Academic or informal, depending on the submission type.12

Style guide used: The Chicago Manual of Style.13

Conclusion: Evaluation of publication’s potential for LIS authors

LIS professionals who are involved and interested in providing library services to children would benefit from submitting an article to this journal. Having an article published in Children and Libraries increases prestige for the author as the publication is distributed nationwide and in some foreign countries.

 

Audience analysis


About the publication’s readers

Publication circulation: Although exact circulation numbers are not available, Children and Libraries is delivered to members of the ALSC at a discounted rate and is a benefit of membership. In addition there are individual subscribers and copies distributed for marketing purposes.14 ALSC has a membership network of more than 4,000.15 Children and Libraries is also available online, with the four most recent issues available only to members but older issues open to all.16

Audience location and language or cultural considerations: As the official journal of the ALSC the audience of members extends to every state in the nation and to some foreign countries.17 ALSC is conscious of different cultures and is the national home of El día de los niños – El día de los libros (Children’s Day – Book Day) program. They have also developed the ALSC Every Child Ready to Read project, which aims to promote early literacy skills in children from birth to age five.18 These programs reflect the organization’s support for diversity and dedication to service to all children.

Reader characteristics: Readers of Children and Libraries are made up of children’s librarians, including school librarians, reading teachers, library directors, book reviewers, university professors, library support staff, and retired library professionals. Readers will be familiar with the fundamentals and values of school libraries, public libraries, and community programs that serve children. Readers can be expected to be LIS professionals and to have advanced degrees. Many may work in schools or in public libraries and deal directly with children. Readers have interests in children’s education, literacy programs, continuing education for library professionals, and collection development of children’s materials in schools and libraries.19

ALSC boasts a network of “more than 4,000 children’s and youth librarians, children’s literature experts, publishers, education and library school faculty members, and other adults committed to creating a better future for children through libraries.”20 These readers are dedicated to children around the country and promote practices that improve children’s library services. The ALSC supports equity of access and the continued development of multicultural, multilingual library staff.21 Cultural diversity is a value of the organization, evident in the various articles in CAL that cover service and programs to patrons of different ethnic backgrounds.22

Knowledge of LIS subject matter: Readers can be expected to be familiar with LIS jargon and issues facing children and libraries. The readers of CAL have experience with current technologies and the latest trends in library services for children.23

Conclusion: Analysis of reader characteristics and their potential impact on authors

Readers are professionals who are concerned with issues pertaining to children and libraries. Readers work in school libraries, public libraries, or have contact with children. These professionals seek out literature that is specific to library service for children and this journal meets those needs. Readers wish to be informed of the latest trends, research involving children, literacy, and collection development in order to meet the needs of their young patrons. Writers interested in writing for this publication would be most successful addressing these needs.

Last updated: May 5, 2020


References

Show 23 footnotes

  1.  Children and Libraries, Ulrichsweb Global Serials Directory, accessed  May 5, 2020, http://ulrichsweb.serialssolutions.com.libaccess.sjlibrary.org/
  2. Children and Libraries: Journal of the ALSC,” Association for Library Services to Children, accessed May 5, 2020, http://www.ala.org/alsc/publications-resources/cal
  3. Advertising in CAL,” Association for Library Services to Children, accessed May 5, 2020, http://www.ala.org/alsc/publications-resources/cal/advertising
  4. Children and Libraries, Ulrichsweb Global Serials Directory, accessed May 5, 2020, http://ulrichsweb.serialssolutions.com.libaccess.sjlibrary.org/title/1406601484375/483395
  5. Children and Libraries, Ulrichsweb Global Serials Directory, accessed May 5, 2020, http://ulrichsweb.serialssolutions.com.libaccess.sjlibrary.org/title/1406601484375/483395
  6. Children and Libraries, Ulrichsweb Global Serials Directory, accessed May 5, 2020, http://ulrichsweb.serialssolutions.com.libaccess.sjlibrary.org/title/1406601484375/483395
  7. Children and Libraries, Ulrichsweb Global Serials Directory, accessed May 5, 2020,  http://ulrichsweb.serialssolutions.com.libaccess.sjlibrary.org/title/1406601484375/483395
  8. “Author Guidelines,” Association for Library Services to Children, accessed May 5, 2020, http://www.ala.org/alsc/publications-resources/cal/author-guidelines
  9. Ulrichsweb Global Serials Directory, accessed May 5, 2020, http://ulrichsweb.serialssolutions.com.libaccess.sjlibrary.org/title/1406601484375/483395
  10. Author Guidelines,” Association for Library Services to Children, accessed May 5, 2020, http://www.ala.org/alsc/publications-resources/cal/author-guidelines
  11. “CAL Author Guidelines,” Association for Library Services to Children, accessed May 5, 2020, http://www.ala.org/alsc/publications-resources/cal/author-guidelines
  12. Author Guidelines,” Association for Library Services to Children, accessed May 5, 2020, http://www.ala.org/alsc/publications-resources/cal/author-guidelines
  13. Author Guidelines,” Association for Library Services to Children, accessed May 5, 2020, http://www.ala.org/alsc/publications-resources/cal/author-guidelines
  14.  Subscription Information,” Association for Library Services to Children, accessed May 5, 2020, http://www.ala.org/alsc/publications-resources/cal/subscriptions
  15. “About ALSC,” Association for Library Services to Children, accessed May 5, 2020, http://www.ala.org/alsc/aboutalsc
  16. “Children and Libraries: The Journal of the Association for Library Services to Children,” Association for Library Services to Children, accessed May 5, 2020, http://www.ala.org/alsc/publications-resources/cal
  17. “Subscription Information,” Association for Library Services to Children, accessed May 5, 2020,  http://www.ala.org/alsc/publications-resources/cal/subscriptions
  18. “ALSC Initiatives,” Association for Library Services to Children, accessed May 5, 2020, http://www.ala.org/alsc/initiatives
  19. “About ALSC,” Association for Library Services to Children, Accessed May 5, 2020, http://www.ala.org/alsc/aboutalsc
  20. “About ALSC,” Association for Library Services to Children, accessed May 5, 2020, http://www.ala.org/alsc/aboutalsc
  21. “The Importance of Diversity in Library Programs and Material Collections for Children,” Association for Library Services to Children, accessed January 27, 2017, http://www.ala.org/alsc/sites/ala.org.alsc/files/content/ALSCwhitepaper_importance%20of%20diversity_with%20graphics_FINAL.pdf
  22. “Back Issues of Children and Libraries,” Association for Library Services to Children, accessed May 5, 2020, http://www.ala.org/alsc/publications-resources/cal/back-issues
  23. “About ALSC,” Association for Library Services to Children, accessed May 5, 2020, http://www.ala.org/alsc/aboutalsc
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Computers in Libraries

Publication analysis


About the publication

Title: Computers in Libraries

ISSN: 1041-79151

Website: http://www.infotoday.com/cilmag/

Purpose, objective, or mission: Computers in Libraries (CIL) Mission Statement: “CIL’s mission is to provide librarians and other information professionals with useful and insightful articles about the technology that affects them, their institutions, and their patrons. We aim to publish interesting stories, case studies, and opinions that are of professional value to people working with technology in public, academic, special, and corporate libraries, as well as archives and museums. CIL is written by librarians for librarians, and it’s about technology all the time.”2

Target audience: Librarians and information professionals in academic, public, school, corporate and special libraries.3

Publisher: Information Today Inc.4

Peer reviewed? No.5

Type: LIS trade publication. From How to write for Computer in Libraries: “We do not publish academic research papers or vendor-written articles.”6

Medium: Online.7

Content: Computers in Libraries, per their site, “provides complete coverage of the news and issues in the rapidly evolving field of library information technology. Focusing on the practical application of technology in community, school, academic, and special libraries, CIL includes discussions of the impact of emerging computer technologies on library systems and services, and on the library community itself.”8

Frequency of publication: Monthly. 9

About the publication’s submission guidelines

Location of submission guidelines: http://www.infotoday.com/cilmag/contrib.shtml

Types of contributions accepted: Per How to Write for Computers in Libraries, “Interesting articles, written as case studies or how-we-did-it pieces. These general technical articles should be practical and helpful for the average librarian in any sort of environment — academic, public, K-12, or corporate libraries. CIL aims to publish articles that are interesting to read and appealing to people in many aspects of the field.”10

How to Write for Computers in Libraries lists an editorial calendar with author deadlines and the detailed focus of each issue.11

CIL does not publish reviews of books or software, or general computing news.12

Submission and review process: Queries must be submitted via the online Query Form.13  Computers in Libraries stresses that manuscripts are not accepted. Allow up to a month after the query deadline for a response. “After considering all ideas received, CIL will respond to each person who queried. If the article idea is accepted, then we will send you writers’ guidelines and discuss the article with you to ensure that your feature will fit Computers in Libraries’ needs and style. CIL does pay small honorariums for feature articles.”14

Editorial tone: Informal, “friendly and personal.”15

Style guide used: Computers in Libraries has specific writers’ guidelines, which are sent out to authors after the proposal is accepted. Other than that, there is no style guide specified.16

Conclusion: Evaluation of publication’s potential for LIS authors

It doesn’t matter whether you are experienced or a new author but they are “by librarians and for librarians”. Computers in Libraries is looking for interesting articles and how-to pieces. A well-written query on a relevant subject matter (written from experience) can open doors for LIS authors at this publication. The Media Kit notes that “Computers in Libraries is the library professionals only venue for sharing and learning practical information about today’s library technologies,” and “CIL’s columnists are well-known, well-respected opinion leaders in their fields.”17 As the publication accepts submissions from working librarians regarding their technology projects, this would be an ideal place for LIS students to submit queries.

 

Audience analysis


About the publication’s readers

Publication circulation: Online magazine with potential for broad readership as the parent website, Information Today Inc., averages more than 50,000 visitors per month.18

Audience location and language or cultural considerations: Computers in Libraries is published in English. Based in the U.K. but available and accessed worldwide online.19

Reader characteristics: General readers are average librarians in any sort of setting—academic, public, school, or special. They are not only savvy with technologybut also library managers and system, reference, collection, and acquisitions librarians who are making purchasing decisions about recent library tools.20

95% of Computers in Libraries readers are involved in some way in the purchasing process, including three in five who either authorize purchases or select the products. The readers “buy, lease and use products and services such as large scale integrated library systems, tools for RFID and ERM, online services, networking hardware and software, peripheral products, security tools, books, and reference tools.”21

Computers in Libraries do not publish academic pieces nor does it accept articles by vendors and publishers. 22

Knowledge of LIS subject matter: Readers of Computers in Libraries are well-informed about LIS topics and issues. They are library directors, knowledge managers, webmasters, and acquisitions librarians. Computers in Libraries do not publish articles about salaries or association trends and news; instead, it devotes itself entirely to technology topics.23

Conclusion: Analysis of reader characteristics and their potential impact on authors

Prospective authors may wish to keep in mind that Computers in Libraries aims to publish articles that are interesting to read and appealing to people in many aspects of the computer-related library field. CIL does not include reviews of books or software and does not cover general computing news. The publication stresses several times throughout the mission statement and FAQ, that they “do not publish academic research papers or vendor-written articles.”24 There is a month-by-month table showing publication themes for the year, which include topics like managing electronic resources, open source software, technology for check-in and checkout, etc.25 This is a publication where readers will understand the use of LIS jargon, as it is “by librarians, for librarians.” However, technical writing should be geared toward a general audience and be practical and helpful for the average librarian.26

 


References

Show 26 footnotes

  1.  Computers in Libraries, Ulrichsweb Global Serials Directory, accessed May 03, 2020, http://ulrichsweb.serialssolutions.com.libaccess.sjlibrary.org/title/1521728654342/91053
  2. Information Today Inc. (2020). CIL’s Mission Statement. Computers in Libraries. Retrieved from http://www.infotoday.com/cilmag/cilinfo.shtml
  3. Information Today Inc. (2016). CIL’s Mission Statement. Computers in Libraries. Retrieved from http://www.infotoday.com/cilmag/cilinfo.shtml
  4. ProQuest. (2020). Computers in Libraries. Ulrichsweb Global Serials Directory. Retrieved from http://ulrichsweb.serialssolutions.com.libaccess.sjlibrary.org/title/1411932182567/91054
  5. Information Today Inc. (2020). FAQ: Writing for Computers in Libraries. Computers in Libraries. Retrieved from http://www.infotoday.com/cilmag/faq.shtml
  6. Information Today Inc. (2020). How to Write for Computers in Libraries. Computers in Libraries. Retrieved from http://www.infotoday.com/cilmag/contrib.shtml
  7. ProQuest. (2020). Computers in Libraries. Ulrichsweb Global Serials Directory. Retrieved from http://ulrichsweb.serialssolutions.com.libaccess.sjlibrary.org/title/1411932182567/91054
  8. Information Today Inc. (2020). Home. Computers in Libraries. Retrieved from http://www.infotoday.com/cilmag/default.shtml
  9. ProQuest. (2020). Computers in Libraries. Ulrichsweb Global Serials Directory. Retrieved from http://ulrichsweb.serialssolutions.com.libaccess.sjlibrary.org/title/1411932182567/91054
  10. Information Today Inc. (2020). How to Write for Computers in Libraries. Computers in Libraries. Retrieved from http://www.infotoday.com/cilmag/contrib.shtml
  11. Information Today Inc. (2020). How to Write for Computers in Libraries. Computers in Libraries. Retrieved from http://www.infotoday.com/cilmag/contrib.shtml
  12. Information Today Inc. (2020). How to Write for Computers in Libraries. Computers in Libraries. Retrieved from http://www.infotoday.com/cilmag/contrib.shtml
  13. Information Today Inc. (2020). Computers in Libraries Online Query Form. Computers in Libraries. Retrieved from http://www.infotoday.com/cilmag/query.asp
  14. Information Today Inc. (2020). How to Write for Computers in Libraries. Computers in Libraries. Retrieved from http://www.infotoday.com/cilmag/contrib.shtml
  15. Information Today Inc. (2020). How to Write for Computers in Libraries. Computers in Libraries. Retrieved from http://www.infotoday.com/cilmag/contrib.shtml
  16. Information Today Inc. (2020). How to Write for Computers in Libraries. Computers in Libraries. Retrieved from http://www.infotoday.com/cilmag/contrib.shtml
  17. Information Today Inc. (2016). Media Kit. Computers in Libraries. Retrieved from http://www.infotoday.com/advert/default.shtml#print
  18. Information Today Inc. (2020). Media Kit. Computers in Libraries. Retrieved from http://www.infotoday.com/advert/default.shtml#print
  19. ProQuest. (2020). Computers in Libraries. Ulrichsweb Global Serials Directory. Retrieved from http://ulrichsweb.serialssolutions.com.libaccess.sjlibrary.org/title/1411932182567/91054
  20. Information Today Inc. (2020). FAQ: Writing for Computers in Libraries. Computers in Libraries. Retrieved from http://www.infotoday.com/cilmag/faq.shtml
  21. Information Today Inc. (2020). Media Kit. Computers in Libraries. Retrieved from http://www.infotoday.com/advert/default.shtml#print
  22. Information Today Inc. (2020). How to Write for Computers in Libraries. Computers in Libraries. Retrieved from http://www.infotoday.com/cilmag/contrib.shtml
  23. Information Today Inc. (2020). Media Kit. Computers in Libraries. Retrieved from http://www.infotoday.com/advert/default.shtml#print
  24. Information Today Inc. (2020). FAQ: Writing for Computers in Libraries. Computers in Libraries. Retrieved from http://www.infotoday.com/cilmag/faq.shtml
  25. Information Today Inc. (2016). How to Write for Computers in Libraries. Computers in Libraries. Retrieved from http://www.infotoday.com/cilmag/contrib.shtml
  26. Information Today Inc. (2020). CIL’s Mission Statement. Computers in Libraries. Retrieved from http://www.infotoday.com/cilmag/cilinfo.shtml
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Tame the Web

Publication analysis


About the publication

Title: Tame the Web 

ISSN: N/A

Website: https://tametheweb.com/

Purpose, objective, or mission: From Tame the Web‘s About page: “Tame the Web (TTW) endeavors to provide information and discussion, through blogging, on emerging technology, socio-technological trends, the evolving hyperlinked library, LIS education, and human-centered services for LIS students and information professionals in the field.”1

Target audience: LIS students and professionals.

Publisher: TTW is a WordPress site + blog created and run by Dr. Michael Stephens, an associate professor at San Jose State University’s School of Information.

Peer reviewed? No.

Type: LIS professional blog featuring guest posts by students and contributors at the invitation of Dr. Stephens.

Medium: Online.

Content: Blog posts and articles, book reviews. Category topics (dropdown menu at bottom of the site) include engaging users, gaming, libraries/web 2.0, participatory culture, and many others.2

Frequency of publication: Several new articles and posts each month.

About the publication’s submission guidelines

Location of submission guidelines: All submissions are by invitation only.

Types of contributions accepted: Guest blog posts.

Editorial tone: Casual, but informative.

Style guide used: Unknown.

Conclusion: Evaluation of publication’s potential for LIS authors

Contributing authors of TTW are SJSU School of Information students and colleagues of Dr. Stephens.

The site is geared towards, but certainly not limited to, public librarianship. Recent guest posts include the unwritten, daily tasks of a user-centric library director and an introspective look at a librarian’s career throughout her thirties.

Wholehearted Librarianship: this Stephen Barnes quote gives readers and potential authors a good idea of the theme of TTW‘s content, “We must never forget that the human heart is at the center of the technological maze.”3

 

Audience analysis


About the publication’s readers

Publication circulation: Tame the Web‘s content is freely available on the web. If you are interested in Dr. Stephens’ published works, check out his page here.4

Audience location and language or cultural considerations: Readership is primarily in the U.S. and Canada, with articles published in English.

Reader characteristics: Readers are LIS students and professionals from across the spectrum of librarianship and information science.

Knowledge of LIS subject matter: Strong, but varied. Most posts are relatively LIS jargon-free.

Conclusion: Analysis of reader characteristics and their potential impact on authors

Tame the Web‘s readership is unique in that readers also interact with Dr. Stephens via webinars and presentations. Readers come to TTW for its variety of guest posts and straightforward, earnest writing. As a potential author, you will find a varied audience of LIS students and seasoned professionals from across the spectrum of librarianship.


References

Show 4 footnotes

  1. “About Tame the Web,” TameTheWeb.com, accessed May 1, 2020, https://tametheweb.com/about-tame-the-web/
  2. “Home,” TameTheWeb.com, accessed May 1, 2020, https://tametheweb.com/about-tame-the-web/
  3. “Home,” TameTheWeb.com, accessed May 1, 2020, https://tametheweb.com/about-tame-the-web/
  4. “About Michael Stephens,” TameTheWeb.com, accessed May 1, 2020, https://tametheweb.com/about-michael-stephens/
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BayNet Newsletter

Publication analysis


About the publication

Title: BayNet Newsletter

ISSN: N/A

Website: http://baynetlibs.org/

Purpose, objective, or mission: The BayNet Newsletter gives members of the San Francisco Bay Area Library and Information Network (BayNet) a place to share their news with other members of the organization. BayNet is a multidisciplinary library association dedicated to bringing together librarians, archivists, and information professionals from all over the Bay Area so they can share and learn from each other.

Target audience: LIS professionals in the San Francisco Bay area of California.

Publisher: San Francisco Bay Area Library and Information Network.

Peer reviewed? No. “The editor reserves the right to make editorial revisions, deletions, or additions that, in their opinion, supports the author’s intent. When changes are substantial, every effort is made to work with the author.” This applies to both article blog posts and newsletter submissions.1

Type: LIS professional or trade publication.

Medium: Online newsletter + blog.

Content: BayNet’s site contains job notices, relevant news, events and more. See ‘Types of contributions accepted’ below for more information from the editor on what the newsletter contains.

Frequency of publication: New posts added multiple times a week; BayNet’s newsletter is published quarterly.2

About the publication’s submission guidelines

Location of submission guidelineshttp://baynetlibs.org/news/submission-guidelines/

Types of contributions accepted: “Informal but informative blog posts relevant to the interests of BayNet Members with a focus on interdisciplinary communication. News articles should be factual and inviting, preferably concerning the institution with which the author is affiliated. Opinion pieces should be well researched, and professional with an emphasis on sharing knowledge with fellow professionals of related professions. Links to relevant information is encouraged.”3

Submission and review process: “Electronic submissions are preferred. Submissions should be sent to baynetlibs@gmail.com with the phrase “BayNet News Submission” in the subject line.”4

Editorial tone: Informal but informative.

Style guide used: Unknown.

Conclusion: Evaluation of publication’s potential for LIS authors

BayNet may be a good outlet for LIS authors in the area who have recent news or information pertinent to the Bay Area and beyond–events are especially welcome. Articles are relevant to the area but not necessarily limited to Bay Area residents.

Audience analysis


About the publication’s readers

Publication circulation: Anyone can join BayNet’s mailing list. In addition to the website and newsletter, there is also a Twitter, Facebook, LinkedIn, and Listserv that readers can access.

Audience location and language or cultural considerations: Readership is geared towards LIS professionals in the San Francisco Bay area of California. Articles are written in English.

Reader characteristics: BayNet is a place for networking, sharing information, and fostering connections, so it can be assumed that readers are professionals in the field interested in the latest LIS news for the Bay Area.

Knowledge of LIS subject matter: Feel free to include your LIS jargon–readers are professionals working in the field across all aspects of librarianship.

Conclusion: Analysis of reader characteristics and their potential impact on authors

BayNet newsletter is read by professionals across all LIS fields. Readers are eager to hear about Bay Area events and the latest information that is relevant to their jobs.


References

Show 4 footnotes

  1. “Submission Guidelines,” BayNetLibs.org, accessed May 01, 2020, https://baynetlibs.org/news/submission-guidelines/
  2. “Submission Guidelines,” BayNetLibs.org, accessed May 01, 2020, https://baynetlibs.org/news/submission-guidelines/
  3. “Submission Guidelines,” BayNetLibs.org, accessed May 01, 2020, https://baynetlibs.org/news/submission-guidelines/
  4. “Submission Guidelines,” BayNetLibs.org, accessed May 01, 2020, https://baynetlibs.org/news/submission-guidelines/
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The Bottom Line

 

Publication analysis


About the publication

Title: The Bottom Line

ISSN: 0888-045X (Print) and 2054-1724 (Online)1

Website: https://www.emerald.com/insight/publication/issn/0888-045X

Purpose, objective, or mission: Formerly a journal on library finances subject to editor review only, The Bottom Line has “broadened its scope to become an interdisciplinary journal . . . mainly focusing on the trading of information, information economics, and the business of information.”2

Target audience: The journal is “not only for library and information researchers, but also for micro-economists and education researchers, marketers and knowledge professionals in information organisations.”3

Publisher: Emerald Group Publishing4

Peer reviewed? Yes5

Type: Academic/ Scholarly6

Medium: Online and print7

ContentThe Bottom Line publishes research and case studies on the financial and economic aspects of information and information practice, mainly focusing on the trading of information, information economics, and the business of information. Information is widely defined including, but not limited to: Records, Documents, Files, Learning objects, Visual and sound files, Data and metadata, and User-generated content.”8

Frequency of publication: Quarterly9

Open access: Hybrid10

Submission and review process: Submissions are made online using the submission and peer review system ScholarOne Manuscripts. Emerald Group Publishing has a support center offering guidance on using the system.11.

Editorial tone: Scholarly12

Conclusion: Evaluation of publication’s potential for LIS authors

This interdisciplinary journal has a target audience of LIS professionals as well as marketers in information organizations, the media, government employees, and health care professionals. LIS authors whose professional and research interests include the social or legal issues that arise when members of these disparate fields share information will find a venue for their work in The Bottom Line.13

 

Audience analysis


About the publication’s readers

Publication circulation: Circulation statistics are not available.

Audience location and language or cultural considerations: Emerald Group Publishing is located in West Yorkshire, England. Its journals are written in British English for a worldwide audience.14

Reader characteristics: Reader demographics are not available. The content is targeted at LIS professionals, micro-economists and education researchers, marketers and knowledge professionals in information organisations.15

Reader knowledge of LIS subject matter: Given the interdisciplinary nature of this journal, authors should assume a high level of education, but not necessarily in the LIS field.

Conclusion: Analysis of reader characteristics and their potential impact on authors

Writers for The Bottom Line will impact a broad audience that extends beyond the LIS community to “micro-economists and education researchers, marketers and knowledge professionals in information organisations.”16 LIS authors whose work concerns information economics and how information is traded and monetized will reach a targeted audience through publication in this journal. For such authors, The Bottom Line offers an opportunity to add to the body of knowledge in the new cross-disciplinary field of information economics.

Last updated: April 27, 2020


References

Show 16 footnotes

  1.  The Bottom Line, Ulrichsweb Global Serials Directory, accessed April 27, 2020, http://ulrichsweb.serialssolutions.com.libaccess.sjlibrary.org/search/1638200218
  2. “The Bottom Line,” Emerald Group Publishing, accessed April 27, 2020, https://www.emeraldgrouppublishing.com/products/journals/journals.htm?id=BL
  3. “The Bottom Line,” Emerald Group Publishing, accessed April 27, 2020,  https://www.emeraldgrouppublishing.com/products/journals/journals.htm?id=BL
  4. “The Bottom Line,” Emerald Group Publishing, accessed April 27, 2020, https://www.emeraldgrouppublishing.com/products/journals/journals.htm?id=BL
  5. “The Bottom Line,” Emerald Group Publishing, accessed April 27, 2020, https://www.emeraldgrouppublishing.com/products/journals/journals.htm?id=BL
  6. The Bottom Line, Ulrichsweb Global Serials Directory, accessed April 27, 2020, http://ulrichsweb.serialssolutions.com.libaccess.sjlibrary.org/title/1588004692774/166338
  7. “Emerald Publishing Services,” Emerald Group Publishing, accessed April 27, 2020,  https://www.emeraldgrouppublishing.com/services/publishing/index.htm
  8. “The Bottom Line,” Emerald Group Publishing, accessed April 27, 2020 https://www.emeraldgrouppublishing.com/products/journals/journals.htm?id=BL
  9. “The Bottom Line: Volume List” Emerald Group Publishing, accessed April 27, 2020, https://www.emerald.com/insight/publication/issn/0888-045X
  10. “The Bottom Line” Emerald Group Publishing, accessed April 27, 2020, https://www.emerald.com/insight/publication/issn/0888-045X

    About the publication’s submission guidelines

    Location of submission guidelineshttps://www.emeraldgrouppublishing.com/products/journals/author_guidelines.htm?id=bl

    Types of contributions accepted: The journal focuses less on the management of information but more on the trading of it. The website lists the following areas of special interest:

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BayViews

 

Publication analysis


About the publication

Title: BayViews

ISSN: unknown

Website: http://www.bayviews.org

Purpose, objective, or mission: BayViews is a publication of the Association of Children’s Librarians of Northern California1, with reviews aimed at evaluating new books to identify titles appropriate for library purchase. BayView‘s goals are “to strengthen and maintain work with youth in the libraries of Northern and Central California according to the highest standards of professional librarianship by:

  • Reviewing and evaluating children’s books and other materials produced for young people
  • Working actively to further the cause of library work with children
  • Discussing various phases and problems of this work
  • Cooperating in the solution of problems of mutual concern
  • Encouraging and stimulating the personal friendships of its members”2

Target audience: Members of the Association of Children’s Librarians of Northern California, including both public librarians and school librarians.3

Publisher: The Association of Children’s Librarians of Northern California4

Peer reviewed? No.5

Type: LIS professional news. BayViews is published by a professional organization with the prime purpose of educating its own members.6

Medium: BayViews is an electronic and print publication. Additionally, BayViews has a blog on their website which is updated frequently.7

Content: BayViews is a journal of book reviews and opinions aimed at children’s librarians.8 The members of the Association of Children’s Librarians of Northern California use its pages to review new books in the field of children’s literature (including books for babies, children, and teens), as well as meeting in person to discuss the reviews. Each copy of BayViews also contains a section called “BayNews,” which keeps a calendar of upcoming events and collects news about goings-on related to children’s services at libraries within the region.9

Frequency of publication: 11 times per year.10

About the publication’s submission guidelines

Location of submission guidelines: Online at http://www.bayviews.org/reviewtools

Reviews are submitted using an online form on the above page, which also includes sample reviews and a letter from the editors regarding content, voice, and other review considerations.11

Types of contributions accepted: Contributions are accepted by members only, including book reviews of children’s and young adult literature, as well as news about events and services in the Northern California library community.12

Reviewers are now able to choose their own review books at meetings.13

Submission and review process: Contributors must be members of the organization. Reviewers choose their own review books at meetings. Authors wishing to contribute to the BayNews section should contact the editor.14

Editorial tone: Reviews should be concise and critical.15

Style guide used: Not specified but read guidelines on the site16

Conclusion: Evaluation of publication’s potential for LIS authors

This publication is a great opportunity for writers in Northern California who are interested in reviewing children’s and young adult literature. Since authors must be members of the Association of Children’s Librarians of Northern California, and reviews are presented at the ACL chapter meetings, they would probably want to reside in the area to get the most out of their membership.

 

Audience analysis


About the publication’s readers

Publication circulation: The membership of ACL who receive as a membership benefit both the print (for a fee) and electronic copy (free) of the journal.17

Audience location and language or cultural views: Based in Northern and Central California, the publication is published in English with no special considerations.18

Reader characteristics: Children’s librarians with a desire to learn more about books than reviews in the LIS press offer. Readers are interested specifically in children’s and young adult books, and issues related to working in public and school libraries. Written by, and for, the membership.19

Knowledge of LIS subject matter: General LIS knowledge and expertise in their area of the field.

Conclusion: Analysis of reader characteristics and their potential impact on authors

As a publication for the education of the membership of ACL, authors should be well versed in the subject of children’s and young adult literature and willing to follow the membership guidelines to participate in the ACL community.20

Last updated: April 26, 2020


References

Show 20 footnotes

  1. Association of Children’s Librarians of Northern California. (2020). ACL Mission Statement. BayViews. Retrieved from http://www.bayviews.org/mission
  2. Association of Children’s Librarians of Northern California. (2020). ACL Mission Statement. BayViews. Retrieved from http://www.bayviews.org/mission
  3. Association of Children’s Librarians of Northern California. (2020). ACL Mission Statement. BayViews. Retrieved from http://www.bayviews.org/mission
  4. Association of Children’s Librarians of Northern California. (2020). BayViews. BayViews. Retrieved from http://www.bayviews.org/
  5. Association of Children’s Librarians of Northern California. (2020). ACL Review Tools. BayViews. Retrieved from http://www.bayviews.org/reviewtools
  6. Association of Children’s Librarians of Northern California. (2020). BayViews. BayViews. Retrieved from http://www.bayviews.org/
  7. Association of Children’s Librarians of Northern California. (2020). BayViews. BayViews. Retrieved from http://www.bayviews.org/
  8. Association of Children’s Librarians of Northern California. (2020). BayViews. BayViews. Retrieved from http://www.bayviews.org/
  9. Association of Children’s Librarians of Northern California. (2020). BayNews. BayViews. Retrieved from http://www.bayviews.baynews
  10. Association of Children’s Librarians of Northern California. (2020). ACL Review Tools. BayViews. Retrieved from http://www.bayviews.org/reviewtools
  11. Association of Children’s Librarians of Northern California. (2020). ACL Review Tools. BayViews. Retrieved from http://www.bayviews.org/reviewtools
  12. Association of Children’s Librarians of Northern California. (2020). ACL Review Tools. BayViews. Retrieved from http://www.bayviews.org/reviewtools
  13. Association of Children’s Librarians of Northern California. (2016). ACL Review Tools. BayViews. Retrieved from http://www.bayviews.org/reviewtools
  14. Association of Children’s Librarians of Northern California. (2020). ACL Review Tools. BayViews. Retrieved from http://www.bayviews.org/reviewtools
  15. Association of Children’s Librarians of Northern California. (2020). ACL Review Tools. BayViews. Retrieved from http://www.bayviews.org/reviewtools
  16. Association of Children’s Librarians of Northern California. (2020). ACL Review Tools. BayViews. Retrieved from http://www.bayviews.org/reviewtools
  17. Association of Children’s Librarians of Northern California. (2020). Membership. BayViews. Retrieved from http://www.bayviews.org/membership
  18. Association of Children’s Librarians of Northern California. (2016). BayViews. BayViews. Retrieved from http://www.bayviews.org/
  19. Association of Children’s Librarians of Northern California. (2020). BayViews. BayViews. Retrieved from http://www.bayviews.org/
  20. Association of Children’s Librarians of Northern California. (2020). BayViews. BayViews. Retrieved from http://www.bayviews.org/
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Online Searcher

Publication analysis


About the publication

Title: Online Searcher: Information Discovery, Technology, Strategies  

ISSN: 2324-96841

Website: http://www.infotoday.com/onlinesearcher/

Purpose, objective, or mission: “Online Searcher is the definitive voice for information professionals in academic, corporate, government, law, medical, public library, knowledge management, web development, and freelance environments.”2

Target audience: “Online Searcher is the go-to publication for dedicated web researchers, database professionals, librarians in academic, corporate, public, and government work settings, and purchasers/licensees of information resources.”3

Publisher: Information Today, Inc.4

Peer reviewed? No.5

Type: LIS professional or trade publication6

Medium: Print and online.7

Content: “Online Searcher provides subscribers with the information they need to:

  • Effectively manage online research projects
  • Conduct successful internet and database searches
  • Determine the utility of new technologies
  • Build innovative services within their organizations
  • Assess the worth of new and changed resources
  • Discover trends affecting information professionals
  • Strategize services to boost the value of information departments and libraries”8

Frequency of publication: Six times per year.9

About the publication’s submission guidelines

Location of submission guidelines: http://www.infotoday.com/OnlineSearcher/Author-Guidelines.shtml

Types of contributions accepted: “Online Searcher covers the entire range of electronic information topics, including industry trends; new products and technologies; professional, business and consumer online services; the internet; enterprise-wide information management; practical search and information management techniques; information professional roles and responsibilities, electronic content; quality issues; web design from an information professional perspective; enterprise search; intranet creation and promotion; and search engines.”10

Submission and review process: Contact the editor with your proposal. “If you’d like to write for Online Searcher, please contact me (Marydee Ojala) to discuss an idea. I’d also be happy to review an outline or draft proposal. Author Guidelines are provided hereMarydee Ojala Online Searcher • P.O. 78225 • Indianapolis, IN 46278 • 317-876-8100 • Fax: 317-876-8300 marydee@xmission.com11

Editorial tone: Per the Author Guidelines, “Write in simple, straightforward English. Short, pithy, fact-filled articles are much better than long, wordy pieces. Write tersely, in popular magazine-style, not in verbose, academic prose.”12

Style guide used: See the Author Guidelines for specific information.

Conclusion: Evaluation of publication’s potential for LIS authors

Online Searcher is widely read by library and information science professionals, guaranteeing authors a substantial amount of exposure. There are numerous publication opportunities for LIS authors, as this journal touches on a diverse assortment of topics from book/product reviews, conference coverage, and technologies such as website design and user experience. Most information professionals will be able to find an appropriate angle to pitch to this publication.

 

Audience analysis


About the publication’s readers

Publication circulation: “The Information Today, Inc. website is now averaging more than 50,000 visitors each month.”13

Audience location and language or cultural considerations: This publication is printed in English out of Medford, New Jersey. There is no audience location data readily available, but it should be assumed that the majority of its readership resides in North America.14

Reader characteristics: Most of this publication’s readership consists of working information professionals. Readers of Online Searcher (along with readers of its sister publications, Information Today and Computers in Libraries) are:

› 14% Information Professionals
› 27% Academic Librarians
› 24% Special Librarians
› 10% Government Librarians
› 21% Public Librarians
› 4% Other.15

Knowledge of LIS subject matter: This readership will have a solid knowledge of LIS subject matter, but as this is not a scholarly publication, academic jargon should be left out.12

Conclusion: Analysis of reader characteristics and their potential impact on authors

Since much of the audience for this publication are information professionals, this is a great opportunity to turn practical experience and knowledge into an article that will reach an engaged and informed readership. Readers will, however, prefer concise, magazine-style writing that makes clear and fast points. As over 70% of its readers are librarians, this publication is a great opportunity to connect to one’s peers and showcase relevant information that others in the profession will benefit from.

Last updated: October 30, 2018


References

Show 16 footnotes

  1. “Online Searcher,” OCLC WorldCat, accessed April 10, 2020, http://www.worldcat.org/title/online-searcher/oclc/812038505
  2. “Online Searcher,” Information Today, Inc., accessed April 10, 2020, http://www.infotoday.com/onlinesearcher/
  3. “Online Searcher,” Information Today, Inc., accessed April 10, 2020, http://www.infotoday.com/onlinesearcher/
  4. “Online Searcher,” Information Today, Inc., accessed April 10, 2020, http://www.infotoday.com/onlinesearcher/
  5. “Author Guidelines,” Information Today, Inc., accessed April 10, 2020, http://www.infotoday.com/OnlineSearcher/Author-Guidelines.shtml
  6. “Online Searcher,” Information Today, Inc., accessed April 10, 2020, http://www.infotoday.com/onlinesearcher/
  7. “Online Searcher,” Information Today, Inc., accessed April 10, 2020, http://www.infotoday.com/onlinesearcher/
  8. “Online Searcher,” Information Today, Inc., accessed April 10, 2020, http://www.infotoday.com/onlinesearcher/
  9. “Online Searcher,” Information Today, Inc., accessed April 10, 2020, http://www.infotoday.com/onlinesearcher/
  10. “Author Guidelines,” Information Today, Inc., accessed April 10, 2020, http://www.infotoday.com/OnlineSearcher/Author-Guidelines.shtml
  11. “Author Guidelines,” Information Today, Inc., accessed April 10, 2020, http://www.infotoday.com/OnlineSearcher/Author-Guidelines.shtml
  12. “Author Guidelines,” Information Today, Inc., accessed April 10, 2020, http://www.infotoday.com/OnlineSearcher/Author-Guidelines.shtml
  13. “Media Kit,” Information Today, Inc., accessed April 10, 2020, http://www.infotoday.com/advert/2019/2019-ITI-Combined-Media-Kit.pdf
  14. “Online Searcher,” Information Today, Inc., accessed April 10, 2020, http://www.infotoday.com/onlinesearcher/
  15. “Media Kit,” Information Today, Inc., accessed April 10, 2020, http://www.infotoday.com/advert/2019/2019-ITI-Combined-Media-Kit.pdf
  16. “Author Guidelines,” Information Today, Inc., accessed April 10, 2020, http://www.infotoday.com/OnlineSearcher/Author-Guidelines.shtml
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