Bottom Line, The

 

Publication analysis


About the publication

Title: The Bottom Line

ISSN: 0888-045X (Print) and 2054-1724 (Online)1

Website: https://www.emerald.com/insight/publication/issn/0888-045X

Purpose, objective, or mission: Formerly a journal on library finances subject to editor review only, The Bottom Line has “broadened its scope to become an interdisciplinary journal . . . mainly focusing on the trading of information, information economics, and the business of information.”2

Target audience: The journal is “not only for library and information researchers, but also for micro-economists and education researchers, marketers and knowledge professionals in information organisations.”3

Publisher: Emerald Group Publishing4

Peer reviewed? Yes5

Type: Academic/ Scholarly6

Medium: Online and print7

ContentThe Bottom Line publishes research and case studies on the financial and economic aspects of information and information practice, mainly focusing on the trading of information, information economics, and the business of information. Information is widely defined including, but not limited to: Records, Documents, Files, Learning objects, Visual and sound files, Data and metadata, and User-generated content.”8

Frequency of publication: Quarterly9

Open access: Hybrid10

Submission and review process: Submissions are made online using the submission and peer review system ScholarOne Manuscripts. Emerald Group Publishing has a support center offering guidance on using the system.11.

Editorial tone: Scholarly12

Conclusion: Evaluation of publication’s potential for LIS authors

This interdisciplinary journal has a target audience of LIS professionals as well as marketers in information organizations, the media, government employees, and health care professionals. LIS authors whose professional and research interests include the social or legal issues that arise when members of these disparate fields share information will find a venue for their work in The Bottom Line.13

 

Audience analysis


About the publication’s readers

Publication circulation: Circulation statistics are not available.

Audience location and language or cultural considerations: Emerald Group Publishing is located in West Yorkshire, England. Its journals are written in British English for a worldwide audience.14

Reader characteristics: Reader demographics are not available. The content is targeted at LIS professionals, micro-economists and education researchers, marketers and knowledge professionals in information organisations.15

Reader knowledge of LIS subject matter: Given the interdisciplinary nature of this journal, authors should assume a high level of education, but not necessarily in the LIS field.

Conclusion: Analysis of reader characteristics and their potential impact on authors

Writers for The Bottom Line will impact a broad audience that extends beyond the LIS community to “micro-economists and education researchers, marketers and knowledge professionals in information organisations.”16 LIS authors whose work concerns information economics and how information is traded and monetized will reach a targeted audience through publication in this journal. For such authors, The Bottom Line offers an opportunity to add to the body of knowledge in the new cross-disciplinary field of information economics.

Last updated: April 27, 2020


References

Show 16 footnotes

  1.  The Bottom Line, Ulrichsweb Global Serials Directory, accessed April 27, 2020, http://ulrichsweb.serialssolutions.com.libaccess.sjlibrary.org/search/1638200218
  2. “The Bottom Line,” Emerald Group Publishing, accessed April 27, 2020, https://www.emeraldgrouppublishing.com/products/journals/journals.htm?id=BL
  3. “The Bottom Line,” Emerald Group Publishing, accessed April 27, 2020,  https://www.emeraldgrouppublishing.com/products/journals/journals.htm?id=BL
  4. “The Bottom Line,” Emerald Group Publishing, accessed April 27, 2020, https://www.emeraldgrouppublishing.com/products/journals/journals.htm?id=BL
  5. “The Bottom Line,” Emerald Group Publishing, accessed April 27, 2020, https://www.emeraldgrouppublishing.com/products/journals/journals.htm?id=BL
  6. The Bottom Line, Ulrichsweb Global Serials Directory, accessed April 27, 2020, http://ulrichsweb.serialssolutions.com.libaccess.sjlibrary.org/title/1588004692774/166338
  7. “Emerald Publishing Services,” Emerald Group Publishing, accessed April 27, 2020,  https://www.emeraldgrouppublishing.com/services/publishing/index.htm
  8. “The Bottom Line,” Emerald Group Publishing, accessed April 27, 2020 https://www.emeraldgrouppublishing.com/products/journals/journals.htm?id=BL
  9. “The Bottom Line: Volume List” Emerald Group Publishing, accessed April 27, 2020, https://www.emerald.com/insight/publication/issn/0888-045X
  10. “The Bottom Line” Emerald Group Publishing, accessed April 27, 2020, https://www.emerald.com/insight/publication/issn/0888-045X

    About the publication’s submission guidelines

    Location of submission guidelineshttps://www.emeraldgrouppublishing.com/products/journals/author_guidelines.htm?id=bl

    Types of contributions accepted: The journal focuses less on the management of information but more on the trading of it. The website lists the following areas of special interest:

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