Publication analysis
About the publication
Title: BayNet Newsletter
ISSN: N/A
Website: http://baynetlibs.org/
Purpose, objective, or mission: The BayNet Newsletter gives members of the San Francisco Bay Area Library and Information Network (BayNet) a place to share their news with other members of the organization. BayNet is a multidisciplinary library association dedicated to bringing together librarians, archivists, and information professionals from all over the Bay Area so they can share and learn from each other.
Target audience: LIS professionals in the San Francisco Bay area of California.
Publisher: San Francisco Bay Area Library and Information Network.
Peer reviewed? No. “The editor reserves the right to make editorial revisions, deletions, or additions that, in their opinion, supports the author’s intent. When changes are substantial, every effort is made to work with the author.” This applies to both article blog posts and newsletter submissions.1
Type: LIS professional or trade publication.
Medium: Online newsletter + blog.
Content: BayNet’s site contains job notices, relevant news, events and more. See ‘Types of contributions accepted’ below for more information from the editor on what the newsletter contains.
Frequency of publication: New posts added multiple times a week; BayNet’s newsletter is published quarterly.2
About the publication’s submission guidelines
Location of submission guidelines: http://baynetlibs.org/news/submission-guidelines/
Types of contributions accepted: “Informal but informative blog posts relevant to the interests of BayNet Members with a focus on interdisciplinary communication. News articles should be factual and inviting, preferably concerning the institution with which the author is affiliated. Opinion pieces should be well researched, and professional with an emphasis on sharing knowledge with fellow professionals of related professions. Links to relevant information is encouraged.”3
Submission and review process: “Electronic submissions are preferred. Submissions should be sent to baynetlibs@gmail.com with the phrase “BayNet News Submission” in the subject line.”4
Editorial tone: Informal but informative.
Style guide used: Unknown.
Conclusion: Evaluation of publication’s potential for LIS authors
BayNet may be a good outlet for LIS authors in the area who have recent news or information pertinent to the Bay Area and beyond–events are especially welcome. Articles are relevant to the area but not necessarily limited to Bay Area residents.
Audience analysis
About the publication’s readers
Publication circulation: Anyone can join BayNet’s mailing list. In addition to the website and newsletter, there is also a Twitter, Facebook, LinkedIn, and Listserv that readers can access.
Audience location and language or cultural considerations: Readership is geared towards LIS professionals in the San Francisco Bay area of California. Articles are written in English.
Reader characteristics: BayNet is a place for networking, sharing information, and fostering connections, so it can be assumed that readers are professionals in the field interested in the latest LIS news for the Bay Area.
Knowledge of LIS subject matter: Feel free to include your LIS jargon–readers are professionals working in the field across all aspects of librarianship.
Conclusion: Analysis of reader characteristics and their potential impact on authors
BayNet newsletter is read by professionals across all LIS fields. Readers are eager to hear about Bay Area events and the latest information that is relevant to their jobs.
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