Press Democrat


Publication analysis

About the publication

Title: The Press Democrat

ISSN: 0747-220X (Print)1


Purpose, objective, or mission: The Press Democrat is the largest newspaper between San Francisco and the Oregon border. Begun in 1857,  it “remains a reflection of the community it serves.”2

Target audience: California’s Sonoma County and surrounding counties, including Lake and Mendocino counties.3

Publisher: Sonoma Media Investments, LLC.4

Peer reviewed? No.5

Type: Civilian newspaper.

Medium: Print and online.6

Content: Local news.7

Frequency of publication: Daily.8

About the publication’s submission guidelines

Location of submission guidelines:

Types of contributions accepted: Contributions to the “Opinion” section, which publishes local opinion pieces and letters to the editor.9

Submission and review process: Per the website, “E-mail letters of no more than 200 words to letters (at) Please include your full name and home city for publication. Letters must be original and written exclusively for The Press Democrat.Writers will be limited to one letter published every 90 days. Letters that do not include a home address and daytime phone number will not be considered for publication. Letters may be edited for length and clarity.” Additionally, opinion pieces of 600 words or less can be submitted through the same email.10

Editorial tone: Informative.

Style guide used: None stated.

Conclusion: Evaluation of publication’s potential for LIS authors

For authors in the Sonoma County and surrounding area, this may be an opportunity to connect with their community and promote their library. For example, an opinion piece concerning library use or funding.


Audience analysis

About the publication’s readers

Publication circulation: 195,635 North Bay residents read The Press Democrat each weekday. 315,300 North Bay residents read The Press Democrat each week.11

Audience location and language or cultural considerations: Readers likely reside in the Sonoma County and surrounding area. “7 out of 10 Sonoma County adults read The Press Democrat during an average seven-day week.”12 English language publication serving a community that includes a variety of cultures including Spanish speaking population.

Reader characteristics: 58% of readers are 18-49 years of age. 48% of readers are men, 52% are women. 72% have attended college. 69% earn 50,000+.13 47% of weekday readers have Professional/Managerial careers and 56% are in Sales.14 Interested in their community and events of their area.

Knowledge of LIS subject matter: Little, if any, knowledge of LIS subject matter.

Conclusion: Analysis of reader characteristics and their potential impact on authors

Due to readers’ common interest in news and events of their community, writers have the opportunity to promote libraries and educate readers on the opportunities available at their local library.

Last updated: September 26, 2018


Show 14 footnotes

  1.  The Press Democrat, Ulrichsweb Global Serials Directory, accessed March 27, 2018,
  2. “About the Press Democrat,”, accessed October 26, 2016,
  3. About the Press Democrat.”
  4. About the Press Democrat.”
  5. About the Press Democrat.”
  6. About the Press Democrat.”
  7. About the Press Democrat.”
  8. “Subscriber Services,”, accessed October 26 2016,
  9. “Letters to the Editor,”, accessed October 26, 2016,
  10. Letters to the Editor.”
  11. “The Audience,”, accessed October 26, 2016,
  12. The Audience.”
  13.  “The Audience.”
  14.  “The Audience.”
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