Chronicle of Philanthropy

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Publication analysis

About the publication

Title: The Chronicle of Philanthropy

ISSN: 1040-676X (Print) and 1943-3980 (Online)1


Purpose, objective, or mission: Per their website, “The Chronicle of Philanthropy is an independent news organization that has been serving leaders, fundraisers, grant makers, and others involved in the philanthropic enterprise for more than 25 years. It offers a robust advice section to help nonprofit workers do their jobs as well as one of the biggest listings of career opportunities.”2

Target audience: Fundraisers, grant makers, and other nonprofit and philanthropy-based professionals.3

Publisher: Chronicle of Higher Education, Inc.4

Peer reviewed? No.5

Type: Civilian publication.6

Medium: Print and online.7

Content: News stories, opinion pieces, tips and advice, people and awards. 8

Frequency of publication: The print edition is published twelve times a year, while the website is updated daily.9

About the publication’s submission guidelines

Location of submission guidelines:

Types of contributions accepted: “Stories about best or innovative practices in fundraising and managing organizations. Profiles of interesting (and especially effective but lesser-known) charity leaders, fundraisers, and donors. New trends in giving or fundraising. Anything that our readers can learn from and adapt to make them more effective.”10

Submission and review process: Submit pitches to the appropriate editor or reporterthey recommend becoming a subscriber to get an idea of who covers what.11

Editorial tone: Official and straightforward. Tone of a business section in a metro newspaper.

Style guide used: None specified.

Conclusion: Evaluation of publication’s potential for LIS authors

While information on LIS issues would certainly do well in a publication of this type, it is better for LIS readers than authors.

Audience analysis

About the publication’s readers

Publication circulation: 58,000 print and digital readers and more than 241,000 unique monthly visitors.12

Audience location: The Chronicle writes primarily for a national audience13, though their reach extends across the globe. All articles are written in English.

Reader characteristics: Individual philanthropists and other interested parties will garner information from the articles and news presented, but those working in the nonprofit sector will garner the most useful information from the various levels of publication.

The readers of this publication are likely more progressive than conservative. The increasing diversity of the nonprofit and philanthropy world has led to more varying biases as far as charity work and the focuses of nonprofits, but the values of most who will read this publication are similar. Improvement of life for those less fortunate both domestically and abroad and the continuation of those organizations that do so are the main goals of the organizations whose past, present, and future members subscribe to this publication.

Knowledge of LIS subject matter: The majority of the subject matter does not deal with LIS information. While it is better that LIS jargon is not used, the information that any LIS writer wished to share with the readers of this publication would be common between both LIS and philanthropy readers.

Conclusion: Analysis of reader characteristics and their potential impact on authors

It is obvious from recently published articles that all writings presented to the editors of this publication should have a forward spin on them. Articles should focus on the needs or interests of the reader. An article on black men in nonprofit organizationsor lack thereofnot only gives numbers and explains why there are fewer in this demographic working non-profit, but also discusses solutions. Any LIS related article must look at the LIS world from the eyes of that world’s grant writers and fundraisers.

Last updated: October 13, 2018


Show 13 footnotes

  1.  The Chronicle of Philanthropy, Ulrichsweb Global Serials Directory, accessed March 24, 2018,
  2. “About the Chronicle of Philanthropy,”, accessed September 23, 2016,
  3. About the Chronicle of Philanthropy.”
  4. “Chronicle of Philanthropy’s Publisher Appoints New CEO,”, accessed September 26, 2016,
  5. “Pitching Stories to the Chronicle of Philanthropy,”, accessed September 23, 2016,
  6. About the Chronicle of Philanthropy.”
  7. About the Chronicle of Philanthropy.”
  8. “The Chronicle of Philanthropy,”, accessed September 23, 2016,
  9. About the Chronicle of Philanthropy.”
  10. Pitching Stories to the Chronicle of Philanthropy.”
  11. Pitching Stories to the Chronicle of Philanthropy.”
  12. “Email, Newsletter, Banner Advertising,”, accessed October 15, 2018,
  13. Pitching Stories to the Chronicle of Philanthropy.”
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