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Publication analysis

About the publication

Title: MediaShift

ISSN: Not applicable.


Purpose, objective, or mission: Founded in 2006, MediaShift is an online news resource for “insight and analysis at the intersection of media and technology.”1

Target audience: Information goes here.

Publisher: Information goes here.

Peer reviewed? No

Type: Professional publication for journalists and other media industry professionals.

Medium: Online.

Content: Information goes here.

Frequency of publication: New content published almost daily.

About the publication’s submission guidelines

Location of submission guidelines:

Types of contributions accepted: Guest columns.

Submission and review process: Information goes here.

Editorial tone: Information goes here.

Style guide used: Information goes here.

Conclusion: Evaluation of publication’s potential for LIS authors

Information goes here. Examples of library-oriented stories: special series on libraries + media, other stories on library themes. (Wiki team: Note that Laurie has written for MediaShift and can provide more info. Contact her if/when you work on this profile.)


Audience analysis

About the publication’s readers

Publication circulation: Information goes here.

Audience location and language or cultural considerations: Information goes here.

Reader characteristics: Information goes here.

Knowledge of LIS subject matter: Information goes here.

Conclusion: Analysis of reader characteristics and their potential impact on authors

Information goes here.

Last updated: March 10, 2018


Show 1 footnote

  1. “About,”, accessed March 14, 2018,
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