Wiki Tags Archives: Technology

Online Searcher

 

Publication analysis


About the publication

Title: Online Searcher: Information Discovery, Technology, Strategies  

ISSN: 2324-96841

Website: http://www.infotoday.com/onlinesearcher/

Purpose, objective, or mission: “Online Searcher is the definitive voice for information professionals in academic, corporate, government, law, medical, public library, knowledge management, web development, and freelance environments.”2

Target audience: “Online Searcher is the go-to publication for dedicated web researchers, database professionals, librarians in academic, corporate, public, and government work settings, and purchasers/licensees of information resources.”3

Publisher: Information Today, Inc.4

Peer reviewed? No.5

Type: LIS professional or trade publication6

Medium: Print and online.7

Content: “Online Searcher provides subscribers with the information they need to:

  • Effectively manage online research projects
  • Conduct successful internet and database searches
  • Determine utility of new technologies
  • Build innovative services within their organizations
  • Assess the worth of new and changed resources
  • Discover trends affecting information professionals
  • Strategize services to boost the value of information departments and libraries”8

Frequency of publication: Six times per year.9

About the publication’s submission guidelines

Location of submission guidelines: http://www.infotoday.com/OnlineSearcher/Author-Guidelines.shtml

Types of contributions accepted: “Online Searcher covers the entire range of electronic information topics, including industry trends; new products and technologies; professional, business and consumer online services; the internet; enterprise-wide information management; practical search and information management techniques; information professional roles and responsibilities, electronic content; quality issues; web design from an information professional perspective; enterprise search; intranet creation and promotion; and search engines.”10

Submission and review process: Contact the editor with your proposal. “If you’d like to write for Online Searcher, please contact me (Marydee Ojala) to discuss an idea. I’d also be happy to review an outline or draft proposal. Author Guidelines are provided hereMarydee Ojala Online Searcher • P.O. 78225 • Indianapolis, IN 46278 • 317-876-8100 • Fax: 317-876-8300 marydee@xmission.com11

Editorial tone: Per the Author Guidelines, “Write in simple, straightforward English. Short, pithy, fact-filled articles are much better than long, wordy pieces. Write tersely, in popular magazine style, not in verbose, academic prose.”12

Style guide used: See the Author Guidelines for specific information.

Conclusion: Evaluation of publication’s potential for LIS authors

Online Searcher is widely read by library and information science professionals, guaranteeing authors a substantial amount of exposure. There are numerous publication opportunities for LIS authors, as this journal touches on a diverse assortment of topics from book/product reviews, conference coverage, and technologies such as website design and user experience. Most information professionals will be able to find an appropriate angle to pitch to this publication.

 

Audience analysis


About the publication’s readers

Publication circulation: “The Information Today, Inc. website is now averaging more than 50,000 visitors each month.”13

Audience location and language or cultural considerations: This publication is printed in English out of Medford, New Jersey. There is no audience location data readily available, but it should be assumed that the majority of its readership resides in North America.14

Reader characteristics: Most of this publication’s readership consists of working information professionals. Readers of Online Searcher (along with readers of its sister publications, Information Today and Computers in Libraries) are 27% academic librarians, 24% special librarians, 21% public librarians.15

Knowledge of LIS subject matter: This readership will have a solid knowledge of LIS subject matter, but as a this is not a scholarly publication, academic jargon should be left out.12

Conclusion: Analysis of reader characteristics and their potential impact on authors

Since much of the audience for this publication are information professionals, this is a great opportunity to turn practical experience and knowledge into an article that will reach an engaged and informed readership. Readers will, however, prefer concise, magazine-style writing that makes clear and fast points. As over 70% of its readers are librarians, this publication is a great opportunity to connect to one’s peers and showcase relevant information that others in the profession will benefit from.

Last updated: October 30, 2018


References

Show 16 footnotes

  1. “Online Searcher,” OCLC WorldCat, accessed October 10, 2018, http://www.worldcat.org/title/online-searcher/oclc/812038505
  2. “Online Searcher,” Information Today,Inc., accessed October 10, 2018, http://www.infotoday.com/onlinesearcher/
  3. “Online Searcher,” Information Today,Inc., accessed October 10, 2018, http://www.infotoday.com/onlinesearcher/
  4. “Online Searcher,” Information Today,Inc., accessed October 10, 2018, http://www.infotoday.com/onlinesearcher/
  5. “Author Guidelines,” Information Today, Inc., accessed October 10, 2018, http://www.infotoday.com/OnlineSearcher/Author-Guidelines.shtml
  6. “Online Searcher,” Information Today,Inc., accessed October 10, 2018, http://www.infotoday.com/onlinesearcher/
  7. “Online Searcher,” Information Today,Inc., accessed October 10, 2018, http://www.infotoday.com/onlinesearcher/
  8. “Online Searcher,” Information Today,Inc., accessed October 10, 2018, http://www.infotoday.com/onlinesearcher/
  9. “Online Searcher,” Information Today,Inc., accessed October 10, 2018, http://www.infotoday.com/onlinesearcher/
  10. “Author Guidelines,” Information Today, Inc., accessed October 10, 2018, http://www.infotoday.com/OnlineSearcher/Author-Guidelines.shtml
  11. “Author Guidelines,” Information Today, Inc., accessed October 10, 2018, http://www.infotoday.com/OnlineSearcher/Author-Guidelines.shtml
  12. “Author Guidelines,” Information Today, Inc., accessed October 10, 2018, http://www.infotoday.com/OnlineSearcher/Author-Guidelines.shtml
  13. “Media Kit,” Information Today, Inc., accessed October 30, 2018, http://www.infotoday.com/advert/2019/2019-ITI-Combined-Media-Kit.pdf
  14. “Online Searcher,” Information Today,Inc., accessed October 10, 2018, http://www.infotoday.com/onlinesearcher/
  15. “Media Kit,” Information Today, Inc., accessed October 30, 2018, http://www.infotoday.com/advert/2019/2019-ITI-Combined-Media-Kit.pdf
  16. “Author Guidelines,” Information Today, Inc., accessed October 10, 2018, http://www.infotoday.com/OnlineSearcher/Author-Guidelines.shtml
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Tame the Web

 

Publication analysis


About the publication

Title: Tame the Web (TTW)

ISSN: N/A

Website: https://tametheweb.com/

Purpose, objective, or mission: From TTW‘s About page: “Tame the Web (TTW) endeavors to provide information and discussion, through blogging, on emerging technology, socio-technological trends, the evolving hyperlinked library, LIS education, and human-centered services for LIS students and information professionals in the field.”1

Target audience: LIS students and professionals.

Publisher: TTW is a WordPress site + blog created and run by Dr. Michael Stephens, an associate professor at San Jose State University’s School of Information.

Peer reviewed? No.

Type: LIS professional blog featuring guest posts by students and contributors at the invitation of Dr. Stephens.

Medium: Online.

Content: Blog posts and articles, book reviews. Take a look at the list of categories on the left hand side of the site. Topics include engaging users, gaming, libraries/web 2.0, participatory culture and many others.

Frequency of publication: Several new articles and posts each month.

About the publication’s submission guidelines

Location of submission guidelines: All submissions are by invitation only.

Types of contributions accepted: Guest blog posts.

Editorial tone: Casual, but informative.

Style guide used: Unknown.

Conclusion: Evaluation of publication’s potential for LIS authors

Contributing authors of TTW are SJSU School of Information students and colleagues of Dr. Stephens.

The site is geared towards, but certainly not limited to, public librarianship. Recent guest posts include the unwritten, daily tasks of a user-centric library director and an introspective look at a librarian’s career throughout her thirties.

The Stephen Barnes quote within the header of the site gives readers and potential authors a good idea of the theme of TTW‘s content: “We must never forget that the human heart is at the center of the technological maze.”2

 

Audience analysis


About the publication’s readers

Publication circulation: Tame the Web‘s content is freely available on the web. If you are interested in Dr. Stephens’ published works, check out his publications page.

Audience location and language or cultural considerations: Readership is primarily in the U.S. and Canada, with articles published in English.

Reader characteristics: Readers are LIS students and professionals from across the spectrum of librarianship and information science.

Knowledge of LIS subject matter: Strong, but varied. Most posts are relatively LIS jargon-free.

Conclusion: Analysis of reader characteristics and their potential impact on authors

Tame the Web‘s readership is unique in that readers enjoy posts on TTW but also interact with Dr. Stephens via webinars and presentations. Readers come to TTW for its variety of guest posts and straightforward, earnest writing. As a potential author, you will find a varied audience of LIS students and seasoned professionals from across the spectrum of librarianship.

Last updated: May 5, 2018


References

Show 2 footnotes

  1. “About Tame the Web,” TameTheWeb.com, accessed February 28, 2018, https://tametheweb.com/about-tame-the-web/
  2. “Tame the Web Home Page”
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Public Library Quarterly (PLQ)

Publication analysis


About the publication

TitlePublic Library Quarterly (PLQ)

ISSN: 0161-6846 (print), 1541-1540 (online)

Website: http://www.tandfonline.com/toc/wplq20/current

Purpose, objective, or mission:Public Library Quarterly (PLQ) is addressed to leaders-directors, managers, staff, trustees, and friends who believe that change is imperative if public libraries are to fulfill their service missions in the twenty-first century.”1

Target audience: Library and information science (LIS) “leaders-directors, managers, staff, trustees, and friends,” especially those working in public libraries.2

Publisher: Taylor & Francis

Peer reviewed? Yes, all articles undergo editorial screening and peer review.3

Type: LIS scholarly journal.

Medium: Print and online.

Content: PLQ focuses on how public library directors and operating officers affect change. It examines best practices and service improvement models, management case studies, library mythologies that impede development, planning and outcomes, marketing and fundraising, budget and financial management, new technology in practices, and programs for children.4 “Every issue of  Public Library Quarterly contains informative articles written by the directors and staffs of leading public libraries, news of current public library events, and book reviews covering issues of interest to those in public library work.”5

Frequency of publication: Four issues per year.6

About the publication’s submission guidelines

Location of submission guidelines: Instructions for authors.

Types of contributions accepted: PLQ publishes original research, scholarship, and analyses of current issues in public libraries, from theoretical and practical perspectives. The journal “addresses the major administrative challenges and opportunities that face public libraries, providing insight and assistance to all public library workers.” Furthermore, the journal publishes surveys “that can be developed and used as national benchmarks for such administrative concerns as salaries, usage standards, and budget breakdowns.”7

Submission and review process: Authors submit manuscripts online via Editorial Manager, a portal that manages the submission, revision, review, and publication process for authors, editors, and reviewers.8 Manuscripts undergo editorial screening and peer review.9

Editorial tone: Scholarly.

Style guide used: PLQ uses the Chicago Manual of Style (16th edition).

Conclusion: Evaluation of publication’s potential for LIS authors

PLQ is a long-standing, high-quality LIS journal that publishes scholarship on all aspects of public libraries from around the world. As such, it is a a good fit for LIS authors whose scholarship is focused on public libraries or who study these libraries’ connections with other information organizations or in the realm of public policy. The journal is both practical and scholarly; many articles are written by public library directors or staff members, but the journal also looks to publish research and surveys in this domain. There is a sense that authors are highly experienced in the realm of public libraries, but this does not necessarily exclude graduate student authors with solid scholarship and novel approaches to the field.

 

Audience analysis


About the publication’s readers

Publication circulation: Data not available, but each article’s homepage lists number of views, citations, and Altmetric score.

Audience location and language or cultural considerations: PLQ is published in English for a worldwide audience. Editorial board members are from universities, libraries, and information organizations in the United States, Canada, New Zealand, Wales, Ireland, and Taiwan.10 Authors should consider readers from around the globe and explain jargon or regional usages.

Reader characteristics: Readers are public library directors and managers, staff members, trustees, and friends, as well as LIS researchers, scholars, professionals, and graduate students.

Knowledge of LIS subject matter: Most readers will have a solid and practical understanding of LIS subject matter, but since this journal has a worldwide reach, authors should be careful to explain particular terms and practices.

Conclusion: Analysis of reader characteristics and their potential impact on authors

PLQ reaches a worldwide audience of public library directors, librarians, staff members, scholars, researchers, and graduate students. Readers are interested in how current events, policy, trends, and changes in the public library landscape will affect their institutions and how other libraries’ experiences and practices may inform their own practices. Readers look for evidence of positive leadership in and responses to a climate of change in the public library realm. Readers expect both theory- and practice-based articles, as well as larger scale surveys and research results.

Last updated: April 30, 2018


References

Show 10 footnotes

  1. “Aims and Scope,” Public Library Quarterly, accessed April 30, 2018, https://www.tandfonline.com/action/journalInformation?show=aimsScope&journalCode=wplq20.
  2. “Aims and Scope.”
  3. “Aims and Scope.”
  4. “Aims and Scope.”
  5. “Instructions for Authors,” Public Library Quarterly, accessed April 30, 2018, https://www.tandfonline.com/action/authorSubmission show=instructions&journalCode=wplq20.
  6. “Journal Information,” Public Library Quarterly, accessed April 30, 2018, https://www.tandfonline.com/action/journalInformation?journalCode=wplq20.
  7. “Instructions for Authors.”
  8. “Instructions for Authors.”
  9. “Aims and Scope.”
  10. “Editorial Board,” Public Library Quarterly, accessed April 30, 2018, https://www.tandfonline.com/action/journalInformation show=editorialBoard&journalCode=wplq20.
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Marketing Libraries Journal (MLJ)

 

Publication analysis


About the publication

Title: Marketing Libraries Journal

ISSN: 2475-8116

Website: http://journal.marketinglibraries.org

Purpose, objective, or mission: MLJ is a “peer reviewed, independently published, open access scholarly journal that focuses on innovative marketing activities libraries are engaged in.”1

The journal’s aim is “to publish research and practical examples of library marketing campaigns, library marketing research, public relations campaigns, SWOT analysis, segmentation research, assessment of marketing activities, and tools used for marketing.”2

Target audience: LIS professionals from public, special and academic libraries who work in marketing positions.3

Publisher: MLJ is published independently.

Peer reviewed? Yes. All articles are subjected to a double blind peer review process.4

Type: LIS scholarly journal.

Medium: Online.

Content: Two types of articles are published: research-driven work that provides original scholarship, and practical information focusing on best practices and advice.5

Frequency of publication: Twice a year.6

About the publication’s submission guidelines

Location of submission guidelines: http://journal.marketinglibraries.org/authorguidelines.html

Types of contributions accepted: Research articles of 20-25 pages in length and practical articles of 8-10 pages in length. Additionally, practical articles (as columns) under one of the following subjects:

  • Advocacy: articles that focus on developing relationships with stakeholders to help raise awareness and loyalty for library services and resources. This may relate to communicating with government, administration, and the greater community
  • Branding: articles that illustrate how libraries develop their visual identity for their services and resources.
  • From the Trenches: articles that show outcomes of a particular marketing initiative or campaign.
  • Marketing Campaigns: case studies of a marketing campaign and the desired outcomes and objectives sought.
  • Technology: software/apps and web-based technology tools that can be used as part of a marketing campaign.7

Submission and review process: The reviewing process for manuscripts will begin after the call for proposals deadline. Some manuscripts may require substantive revision before they are ready for publication. Once a manuscript has been formally accepted, authors are required to submit a complete electronic copy of the final version, including all figures, charts, tables, appendices, and illustrations.8

Editorial tone: Professional / scholarly.

Style guide used: APA, 6th edition.9

Conclusion: Evaluation of publication’s potential for LIS authors

If you have written about LIS marketing and increasing visibility for libraries, this journal may be a viable publication. Some of the latest articles published are about creating a ‘brand’ for libraries and tips and tricks on video marketing.

Keep in mind that MLJ does not only publish traditional, scholarly articles, but also practical articles on advocacy, branding, case studies of marketing campaigns, technology tools, SWOT analyses and “from the trenches”-type material.

 

Audience analysis


About the publication’s readers

Publication circulation: MLJ is open access, and therefore available for any and all global readers, for free.

Audience location and language or cultural considerations: Articles are published in English. MLJ states that they are global in scope.10

Reader characteristics: Readers are likely LIS professionals or students who work in or are interested in marketing aspects of librarianship.

Knowledge of LIS subject matter: Considering the specificity of the journal’s content matter, LIS knowledge may be varied, but strong.

Conclusion: Analysis of reader characteristics and their potential impact on authors

Readers of this journal are interested in a variety of articles, and are seeking out the latest research and information pertaining to LIS marketing. If you have written a scholarly article, a SWOT analysis or have researched a hot topic marketing issue, MLJ readers will be eager to learn about it.

Last updated: April 24, 2018


References

Show 10 footnotes

  1. “Home,” Journal.MarketingLibraries.org, accessed April 11, 2018, http://journal.marketinglibraries.org/
  2. “Home.”
  3. “About,” Journal.MarketingLibraries.org, accessed April 11, 2018, http://journal.marketinglibraries.org/about.html
  4. “About.”
  5. “About.”
  6. “Home.”
  7. “About.”
  8. “Author Guidelines,” Journal.MarketingLibraries.org, accessed April 23, 2018, http://journal.marketinglibraries.org/authorguidelines.html
  9. “Author Guidelines.”
  10. “About.”
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Journal of the American Medical Informatics Association (JAMIA)

About the publication

Title: Journal of the American Medical Informatics Association (JAMIA)

ISSN: 1067-5027 (Print) and 1527-974X (Online)1

Website: https://academic.oup.com/jamia

Purpose, objective, or mission: JAMIA is AMIA’s premier peer-reviewed journal for biomedical and health informatics.”2JAMIA articles describe innovative informatics research and systems that help to advance biomedical science and to promote health.”3

Target audience: “Physicians, informaticians, scientists, nurses and other health care professionals,” as well as academic and medical librarians are among this publication’s target audience.4

Publisher: Oxford University Press5

Peer reviewed? Yes6

Type: Academic / Scholarly7

Medium: Print and online8

Content: “Covering the full spectrum of activities in the field, JAMIA includes informatics articles in the areas of clinical care, clinical research, translational science, implementation science, imaging, education, consumer health, public health, and policy. JAMIA‘s articles describe innovative informatics research and systems that help to advance biomedical science and to promote health.”9

Frequency of publication: Monthly10

About the publication’s submission guidelines

Location of submission guidelines: https://academic.oup.com/jamia/pages/General_Instructions

Types of contributions accepted: The journal accepts research and applications, reviews, brief communications, case reports, perspectives, correspondence, and editorials and highlights.11

Submission and review process: Manuscripts should be double-spaced and accompanied by a title page, abstract, references, acknowledgements, etc. Additionally, authors should submit their manuscripts in Word format to JAMIA’s submission site. As for the review process, authors must provide details of any conflicts of interests, so that the review can “be handled by ones of the other editors.”12

Editorial tone: Scholarly.13

Style guide used: The journal asks authors to use footnotes and format their references according to Medline style.14

Conclusion: Evaluation of publication’s potential for LIS authors

JAMIA is a great publication for LIS authors familiar with informatics, health sciences, etc. It explores topics LIS professionals are familiar with, including social media, the ethics of various information dissemination methods, etc.15 Health informatics professionals, as well as medical librarians with knowledge of these topics will feel right at home with this publication.

 

Audience analysis


About the publication’s readers

Publication circulation: Although exact circulation statistics are unavailable, all members of the American Medical Informatics Association receive a subscription to JAMIA.16 AMIA has over 5,400 members,17 though JAMIA‘s readership is likely higher than this figure, since articles are freely available on JAMIA’s website and PubMed Central.18

Audience location: Because this journal is the official journal of the American Medical Informatics Association,19 it stands to reason that the majority of readers will live in the U.S. At the same time, JAMIA is published by the Oxford University Press in the United Kingdom20 and features articles concerning biomedical data sharing as a whole. Thus, the journal has articles of interest to English-speaking biomedical professionals worldwide.

Reader characteristics: The majority of readers will be healthcare professionals with specialized knowledge of bioinformatics.21

Knowledge of LIS subject matter: Because JAMIA is first and foremost a medical publication within the highly specialized field of bioinformatics, most readers will be more familiar with medical terminology than LIS terminology. Thus, while medical terms can—and should—be used freely, LIS terms should be used sparingly and defined where necessary.

Conclusion: Analysis of reader characteristics and their potential impact on authors

Because the majority of readers will come from highly technical backgrounds, authors should ground their articles in methodical, well-documented research. Additionally, authors should—at the very least—have taken a class in health informatics. Ideally, however, authors will be healthcare professionals (including medical librarians) with extensive knowledge of bioinformatics.

Last updated: April 18, 2018

Show 21 footnotes

  1.  Journal of American Medical Informatics Association, Ulrichsweb Global Serials Directory, accessed April 17, 2018, http://ulrichsweb.serialssolutions.com.libaccess.sjlibrary.org/search/1705920417
  2. “About the Journal,” Oxford University Press, accessed April 18, 2018, https://academic.oup.com/jamia/pages/About
  3.  Journal of American Medical Informatics Association, Ulrichsweb Global Serials Directory, accessed April 18, 2018, http://ulrichsweb.serialssolutions.com.libaccess.sjlibrary.org/title/1524013281789/223132
  4.  Journal of American Medical Informatics Association, Ulrichsweb Global Serials Directory, accessed April 17, 2018, http://ulrichsweb.serialssolutions.com.libaccess.sjlibrary.org/title/1524013281789/223132
  5.  Journal of American Medical Informatics Association, Ulrichsweb Global Serials Directory, accessed April 17, 2018, http://ulrichsweb.serialssolutions.com.libaccess.sjlibrary.org/search/1705920417
  6.  Journal of American Medical Informatics Association, Ulrichsweb Global Serials Directory, accessed April 17, 2018, http://ulrichsweb.serialssolutions.com.libaccess.sjlibrary.org/title/1524013281789/223132
  7.  Journal of American Medical Informatics Association, Ulrichsweb Global Serials Directory, accessed April 17, 2018, http://ulrichsweb.serialssolutions.com.libaccess.sjlibrary.org/title/1524013281789/223132
  8.  Journal of American Medical Informatics Association, Ulrichsweb Global Serials Directory, accessed April 17, 2018, http://ulrichsweb.serialssolutions.com.libaccess.sjlibrary.org/search/1705920417
  9. “About the Journal,” Oxford University Press, accessed April 17, 2018, https://academic.oup.com/jamia/pages/About
  10.  Journal of American Medical Informatics Association, Ulrichsweb Global Serials Directory, accessed April 17, 2018, http://ulrichsweb.serialssolutions.com.libaccess.sjlibrary.org/title/1524013281789/223132
  11. “Instructions to Authors,” Oxford University Press, accessed April 17, 2018, https://academic.oup.com/jamia/pages/General_Instructions
  12. “Instructions to Authors,” Oxford University Press, accessed April 17, 2018, https://academic.oup.com/jamia/pages/General_Instructions
  13. Journal of American Medical Informatics Association, Ulrichsweb Global Serials Directory, accessed April 17, 2018, http://ulrichsweb.serialssolutions.com.libaccess.sjlibrary.org/title/1524013281789/223132
  14.  “Instructions to Authors,” Oxford University Press, accessed April 17, 2018, https://academic.oup.com/jamia/pages/General_Instructions
  15. “Issues,” Oxford University Press, accessed April 18, 2018, https://academic.oup.com/jamia/issue
  16.  Journal of American Medical Informatics Association, Ulrichsweb Global Serials Directory, accessed April 17, 2018, http://ulrichsweb.serialssolutions.com.libaccess.sjlibrary.org/title/1524013281789/223132
  17. “AMIA Membership,” American Medical Informatics Association, accessed April 17, 2018, https://www.amia.org/amia-membership
  18.  Journal of American Medical Informatics Association, Ulrichsweb Global Serials Directory, accessed April 17, 2018, http://ulrichsweb.serialssolutions.com.libaccess.sjlibrary.org/title/1524013281789/223132
  19.  Journal of American Medical Informatics Association, Ulrichsweb Global Serials Directory, accessed April 17, 2018, http://ulrichsweb.serialssolutions.com.libaccess.sjlibrary.org/title/1524013281789/223132
  20.  Journal of American Medical Informatics Association, Ulrichsweb Global Serials Directory, accessed April 17, 2018, http://ulrichsweb.serialssolutions.com.libaccess.sjlibrary.org/title/1524013281789/223132
  21. Journal of American Medical Informatics Association, Ulrichsweb Global Serials Directory, accessed April 17, 2018, http://ulrichsweb.serialssolutions.com.libaccess.sjlibrary.org/title/1524013281789/223132
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Italian Journal of Library, Archives and Information Science (JLIS.it)

 

Publication analysis


About the publication

Title: Italian Journal of Library, Archives and Information Science (JLIS.it)

ISSN: 2038-1026

Website: https://www.jlis.it/

Purpose, objective, or mission: The Italian Journal of Library, Archives and Information (JLIS.it) is an international academic journal that publishes research and theory in library, archives, and information science.1

Target audience: Library and information science (LIS) professionals, academics, and students from around the world who are interested in research and theory in both LIS and archival science.

Publisher: JLIS.it is published by the Università di Firenze Dipartimento di Storia, Archeologia, Geografia, Arte e Spettacolo and is hosted by the University of Macerata, CSIA.2

Peer reviewed? Yes, double-blind peer review.3

Type: LIS scholarly journal.

Medium: Online.

Content: JLIS.it publishes research articles, contributions, and reports on various topics of interest to the library, archives, and information science international communities. Regular sections are Essays, Contributions, and Reports & Reviews.4 The journal also publishes conference proceedings, such as EURIG2017,5 and special issues, such as a 2017 issue on classification.6

Frequency of publication: JLIS.it publishes three issues a year.7

About the publication’s submission guidelines

Location of submission guidelines: Submissions.

Types of contributions accepted: JLIS.it publishes innovative research relevant to the library, archives, and information science fields; brief contributions on a variety of related topics; and conference reports and reviews. The 2015 Manifesto states that the journal aims to “emphasize the integration between LIS and Archival science on the level of projects and profession” nationally and internationally and to consider the theoretical and methodological traditions of each discipline.8 The 2010 Manifesto indicates that the journal encourages stepping away from the strictly academic and “mixing knowledge, methods, and different scientific and technical languages.” The journal also encourages writing that theorizes beyond the institutional and traditional.9

Submission and review process: JLIS.it uses OJS, an automated web-based system, for manuscript submission, tracking, and review.10 Authors should check that their manuscripts comply with the Submission Preparation Checklist11 and follow the Section Policies.12 Each manuscript is reviewed by an editor and if appropriate is sent to two reviewers for double-blind peer review; authors are usually contacted within nine weeks of submission.13

Editorial tone: The tone is academic, and articles are in Italian or English.

Style guide used: Chicago Manual of Style (16th edition) citations and references.14

Conclusion: Evaluation of publication’s potential for LIS authors

JLIS.it is a highly regarded international journal that publishes articles in LIS and archival science and in the intersection of the two disciplines; the journal pushes for new and nontraditional approaches to these disciplines in theory, research, and practice. LIS authors that study the international stage of LIS or archives, or who perform research that resonates internationally and pushes traditional boundaries, may find a good fit here. Further, the 2010 Manifesto indicates that the journal is an “ideal place” for contributions from those new to the profession, so student writers may have a chance at publishing in a prestigious journal. The journal is “a sort of lab for studying and researching what is new in LIS; a place for militant librarianship, with strong observations on the changes that the digital culture is bringing to cognitive processes and to professional practices.”15

 

Audience analysis


About the publication’s readers

Publication circulation: Data not available, but each article displays metrics.

Audience location and language or cultural considerations: JLIS.it publishes articles in Italian and English. It is written for an international audience, so regional terms or practices should be explained. The editors and editorial board members are mostly from Italian universities and institutions, but the Scientific Committee members are from all over the world.16

Reader characteristics: Readers are professionals, scholars, and students in the fields of LIS and archival science.

Reader knowledge of LIS subject matter: Readers most likely have a solid knowledge of LIS and archival science; however, readers are from all over the world and from many different types of institutions in LIS and archival science.

Conclusion: Analysis of reader characteristics and their potential impact on authors

Authors should consider that readers are LIS and archival science professionals and scholars from all over the world who are interested in the latest developments in both fields as well as how the disciplines relate to each other and how they are shaping and responding to profound changes brought on by the new digital culture. The audience probably expects high-level research and interesting, novel approaches to theory and practice.

Last updated: April 7, 2017


References

Show 16 footnotes

  1. “Editorial Policies,” JLIS.it, accessed April 6, 2018, https://www.jlis.it/about/editorialPolicies.
  2. “Journal Sponsorship,” JLIS.it, accessed April 6, 2018, https://www.jlis.it/about/journalSponsorship.
  3. “Editorial Policies.”
  4. “Editorial Policies.”
  5.  Italian Journal of Library, Archives and Information Science 9, no. 1 (2018), https://www.jlis.it/issue/view/787.
  6.  Italian Journal of Library, Archives and Information Science 8, no. 2 (2017), https://www.jlis.it/issue/view/775.
  7. “Editorial Policies.”
  8. “Manifesto” (2015), Italian Journal of Library, Archives and Information Science no. 1 (2015), http://dx.doi.org/10.4403/jlis.it-11080.
  9. “Manifesto” (2010), JLIS.it, accessed April 6, 2018, https://www.jlis.it/pages/view/manifesto.
  10. “Submissions,” JLIS.it, accessed April 6, 2018 https://www.jlis.it/about/submissions.
  11. “Submissions.”
  12. “Editorial Policies.”
  13. “Editorial Policies.”
  14. “Submissions.”
  15. “Manifesto,” 2010.
  16. “Editorial Team,” JLIS.it, accessed April 6, 2018, https://www.jlis.it/index.php/jlis/about/editorialTeam.
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The Conversation

 

Publication analysis


About the publication

Title: The Conversation

ISSN: N/A

Website: http://theconversation.com

Purpose, objective, or mission: Begun as a project in 2014, The Conversation publishes articles written by PhD candidates and university-affiliated researchers. Their aim is to promote access to high-quality information and to strive for a better understanding of current affairs and complex issues.1

For more in depth information, take a look at their charter.

While this wiki profile is for The Conversation‘s U.S.-based website, there are additional sites specific to audiences all around the globe.

Target audience: Members of the general public interested in reading high-quality based on academic research. Much of this research may not otherwise be accessible to the general public because it may be published in scholarly journals with limited circulation.

Publisher: The Conversation US, Inc.

Peer reviewed? No. Authors work with editors, who are professional journalists, to craft their articles.

Type: Civilian publication.

Medium: Online.

Content: Articles based on academic studies of varying topics—arts, culture, science, technology, medicine, and many more.

Frequency of publication: New articles published daily.

About the publication’s submission guidelines

Location of submission guidelines: https://theconversation.com/us/pitches

Types of contributions accepted: The Conversation focuses on three priority areas:

  • “Timely, evidence-based analysis of issues making the news
  • Articles explaining new research and its significance for a non-expert audience
  • Timeless, plain English ‘explainers’ of complex issues”2

Submission and review process: There are three steps to becoming published: verification of institute, educational history/qualifications and the creation of a website account.3

Editorial tone:  “Plain English” (for “a non-expert audience”) and “evidence based.” 4

The writing style must be professional yet accessible to general readers who are not subject matter experts. A scholarly or academic tone could be off-putting for lay readers.

Style guide used: Unknown.

Conclusion: Evaluation of publication’s potential for LIS authors

For authors who are are LIS researchers affiliated with an academic institution (MLIS students should keep in mind that they do not qualify), this could be a great outlet for translating scholarly work research for lay audiences and for providing well-informed content on current issues in libraries, online privacy, intellectual freedom, the digital divide, media literacy, and other LIS-oriented topics that would be significant to a nonexpert audience. A four-minute video on the benefits of writing for The Conversation is available here.

Before proposing an article, The Conversation‘s editors ask that you do a keyword search to see what has already been published on your topic.5 (Of course this is good advice for any publication you might hope to write for!) A list of articles on libraries can be found here.

 

Audience analysis


About the publication’s readers

Publication circulation: This profile is geared towards readers of the U.S.-based site, but The Conversation has websites for readers in Australia, Africa, the United Kingdom, Canada, France, Indonesia, as well as an additional “global perspectives” site.

Audience location and language or cultural considerations: The Conversation has a global audience. Specific editions are geared toward readers in specific geographies, but all editions are accessible worldwide.

Reader characteristics: All published articles feature a comments section with lively debates among readers. Thoughtful, well developed comments are the norm. Anyone can sign up to comment on articles, but full names are required to help maintain a transparent forum. Click here to read about The Conversation’s community standards for readers and commenters.

Knowledge of LIS subject matter: Varied. Authors would need to assume that readers would not be part of the LIS world and would not be familiar with LIS jargon.

Conclusion: Analysis of reader characteristics and their potential impact on authors

From glancing over the reader characteristics mentioned above, you can guarantee that, if published by The Conversation, your article could very well invite a lively debate among commenters from all over the world. Authors will find a higher level of engagement with readers, and will be able to see how their audience responds to their work–a feature not usually seen with publication of scholarly articles.

Last updated: April 9, 2018


References

Show 5 footnotes

  1. “Who We Are,” TheConversation.com, accessed March 14, 2018, https://theconversation.com/us/who-we-are
  2. “Pitch an article idea, TheConversation.com, accessed March 20, 2018, https://theconversation.com/us/pitches
  3. “Become an author,” TheConversation.com, accessed March 29, 2018, https://theconversation.com/become-an-author
  4. “Pitch an article idea, TheConversation.com, accessed March 20, 2018, https://theconversation.com/us/pitches
  5. “Pitch an article.”
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Online Learning Journal

Publication analysis


About the publication

Title: Online Learning

ISSN: 2472-5730 (online) – 2472-5749 (print)

Website: http://onlinelearningconsortium.org/read/journals/

Purpose, objective, or mission: Online Learning Consortium is a community of higher education leaders seeking to improve and advance the quality of digital and online teaching.1

Formerly the Journal of Asynchronous Learning Networks, the goal of Online Learning is to “promote the development and dissemination of new knowledge at the intersection of pedagogy, emerging technology, policy and practice in online environments.”2

Target audience: “Scholars, practitioners, administrators, and policy makers in online education.”3

Publisher: Online Learning Consortium.

Peer reviewed? Yes, all articles are subjected to a traditional double-blind peer review.4

Type: LIS scholarly journal.

Medium: Both online and in print.5

Content: Online Learning is looking for papers that “investigate how online environments amplify, shape, and contain teaching and learning.”6

They also welcome submissions on the following topics:

  • “online interaction
  • collaboration
  • individualized instruction
  • multimedia
  • adaptive environments
  • blended learning
  • issues of learning at scale (in both MOOCs and “traditional” online learning environments)
  • emerging technologies
  • analysis of large data sets in understanding online educational processes
  • effective approaches and interventions that promote online student engagement, persistence and improvement”7

Frequency of publication: “Online Learning is published 4 times a year, and entire issues are published from time-to-time around a single topic or disciplinary areas. Calls for papers for special issues include specific due dates, but general submissions are accepted year-round.”8

About the publication’s submission guidelines

Location of submission guidelines: https://onlinelearningconsortium.org/read/guide-authors/

Types of contributions accepted: 6,000 to 8,000 word papers.9

“Papers building on and/or developing theory and supported by rigorous methods are the norm. Occasionally, papers reviewing broad areas are published, including critical reviews of thematic areas.”10

Submission and review process: Email the journal’s managing editor for more information: sturdy.knight@onlinelearning-c.org. Papers are submitted via the Open Journal System on the Submit a Paper page.

The acceptance rate for papers is 25%.11

Editorial tone: Scholarly.

Style guide used: APA Style 6th Edition Style except where otherwise indicated.12

Conclusion: Evaluation of publication’s potential for LIS authors

The OLJ is not limited to the LIS field, but covers online learning across all academic subjects. This gives authors room to work outside of the realm of librarianship. OLJ could be a fitting journal for authors who have done extensive research on a topic, considering the standards that the journal upholds. Be sure to keep an eye out for calls for articles to be published in special, single topic journal issues.

Audience analysis


About the publication’s readers

Publication circulation: OLJ can be found in the following databases: EBSCO, ERIC, H.W. Wilson Company, Cabell Publishing Inc., ERA Online, Ulrichs Web, Index Copernicus. The Online Learning Consortium is also a supporter of the Directory of Open Access Journals.13

Audience location and language or cultural considerations: Worldwide, but focused in the U.S.

Reader characteristics: Readers come from many different backgrounds, with a common interest in the dissemination of new research on online learning. The journal is written for “scholars, practitioners, administrators, and policy makers” so the journal’s audience is well versed in the online learning environment and the literature written about it.

Reader knowledge of LIS subject matter: Varied.

Conclusion: Analysis of reader characteristics and their potential impact on authors

Considering that OLJ is read by professionals from many different fields, it may be best to leave out LIS-specific jargon. Readers are interested in new knowledge and well researched topics, therefore in depth, scholarly articles may be best received.

Last updated: April 5, 2018


References

Show 13 footnotes

  1. “About,” OnlineLearningConsortium.org, accessed April 2, 2018, https://onlinelearningconsortium.org/about/
  2. “Journals,” OnlineLearningConsortium.org, accessed March 22, 2018, https://onlinelearningconsortium.org/read/journals/
  3. “Journals.”
  4. “Journals.”
  5. “Journals.”
  6. “Journals.”
  7. “Journals.”
  8. “Journals.”
  9. “Guide for Authors,” OnlineLearningConsortium.org, accessed April 2, 2018, https://onlinelearningconsortium.org/read/guide-authors/
  10. “Journals.”
  11. “Journals.”
  12. “Guide for Authors.”
  13. “Journals.”
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Medium

 

Publication analysis


About the publication

Title: Medium

ISSN: N/A

Website: https://medium.com/

Purpose, objective, or mission: “Medium is a free, open platform for people to read, write and share posts easily online. Posts can be organized into publications, which anyone can set up.”1

“Medium taps into the brains of the world’s most insightful writers, thinkers, and storytellers to bring you the smartest takes on topics that matter. So whatever your interest, you can always find fresh thinking and unique perspectives.”2

Target audience: Inquiring minds on the web. Medium publishes content across a vast array of topics to interest all sorts of readers.

Publisher: A Medium Corporation.

Peer reviewed? No.

Type: Civilian publication.

Medium: Online.

Content: Articles of varying lengths.

Frequency of publication: Daily.

About the publication’s submission guidelines

Location of submission guidelines: Medium’s Write page has information on posting, editing, importing articles and more.

Types of contributions accepted: Articles on a plethora of topics, grouped into broad categories such as Technology, Culture, Entrepreneurship, Creativity and more. Anyone and everyone can post articles, granted they create an account on the website.

Submission and review process: This page directs authors to information on creating an account and writing and posting stories.

Editorial tone: Professional, yet casual.

Style guide used: Unknown.

Conclusion: Evaluation of publication’s potential for LIS authors

See “Medium for Nonprofits, Explained” for suggestions. See also the SJSU iSchool’s Medium site. And you can search Medium for “libraries” and “librarians” to find lots of examples from other sources.

Given the sheer number of daily users on Medium, it could be a great place to submit writing, especially if you have never been published before. However, there are plenty of articles out there about how it can be difficult to get your work seen since there are so many postings per day, as well as how you can increase your viewer traffic.

The following articles may be helpful for those interested in posting on Medium:

 

Audience analysis


About the publication’s readers

Publication circulation: Anyone can read articles for free, but monthly subscribers get access to more content and curated collections.3

Audience location and language or cultural considerations: Published in English, but read worldwide. The majority of readers are in the United States.4

Reader characteristics: According to statistics, the majority of Medium’s readers are college educated.5 The sheer amount of topics covered and the breadth of articles published shows that Medium readers are curious information seekers who have many interests.

Knowledge of LIS subject matter: Varied. There are certainly articles written by LIS professionals, but they are often geared towards the general public. Examples: Three Lessons I’ve Learned About People from Being a Librarian and Google’s Slow Fade with librarians.

Conclusion: Analysis of reader characteristics and their potential impact on authors

Medium is a unique platform for writers in many ways, but its ‘clapping’ feature allows for readers to respond to articles, and in turn directly shows authors how widely read their work is. It can be difficult to increase readership across Medium, but there are plenty of third party websites that give you tips and tricks to improve visibility.

Last updated: April 4, 2018


References

Show 5 footnotes

  1. “What is Medium?” Medium.com, accessed March 20, 2018, https://help.medium.com/hc/en-us/articles/225168028-What-is-Medium-
  2. “About,” Medium.com, accessed Marc 19, 2018, https://medium.com/about
  3. “Membership,” Medium.com, accessed April 2, 2018, https://medium.com/membership
  4. “Medium.com Traffic Statistics,” Alexa.com, accessed April 2, 2018, https://www.alexa.com/siteinfo/medium.com
  5. “Medium.com Traffic Statistics.”
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BayNet

 

Publication analysis


About the publication

Title: BayNet Newsletter

ISSN: N/A

Website: http://baynetlibs.org/news/current-newsletter/

Purpose, objective, or mission: The BayNet Newsletter gives members of the San Francisco Bay Area Library and Information Network (BayNet) a place to share their news with other members of the organization. BayNet is a multidisciplinary library association dedicated to bringing together librarians, archivists, and information professionals from all over the Bay Area so they can share and learn from each other.

Target audience: LIS professionals in the San Francisco Bay area of California.

Publisher: San Francisco Bay Area Library and Information Network.

Peer reviewed? No, but “the editor reserves the right to make editorial revisions, deletions, or additions that, in their opinion, supports the author’s intent. When changes are substantial, every effort is made to work with the author.” This applies to both article blog posts and newsletter submissions.1

Type: LIS professional or trade publication.

Medium: Online newsletter + blog.

Content: BayNet’s site contains job notices, relevant news, events and more. See ‘Types of contributions accepted’ below for more information from the editor on what the newsletter contains.

Frequency of publication: New posts added multiple times a week; BayNet’s newsletter is published quarterly.2

About the publication’s submission guidelines

Location of submission guidelineshttp://baynetlibs.org/news/submission-guidelines/

Types of contributions accepted: According to a January 4, 2016 email from editor Collin Thormoto to the BayNet membership, “The BayNet Newsletter is looking for articles on a wide variety of topics: professional news, events, workshops, seminars, and issues or events of interest. If there’s something going on in the world of archives that you’re excited about, let everyone know! If you just got a new library program and want to tell people about it, then this is the place. And if you have an event that you want to make sure is packed, we’ve got your audience right here… Pictures are encouraged and will be published in full color.”

Submission and review process: “Electronic submissions are preferred. Submissions should be sent to collin.thormoto@gmail.com with the phrase “BayNet Newsletter Submission” in the subject line.”3

Editorial tone: Professional, yet casual.

Style guide used: Unknown.

Conclusion: Evaluation of publication’s potential for LIS authors

BayNet may be a good outlet for LIS authors in the area who have recent news or information pertinent to the Bay Area and beyond–events are especially welcome. The Winter 2017 issue features an article on the 2.016 virtual conference as well as information on increasing libraries’ social media presence. These articles are relevant to the area but not necessarily limited to Bay Area residents.

 

Audience analysis


About the publication’s readers

Publication circulation: Anyone can join BayNet’s mailing list. In addition to the website and newsletter, there is also a Twitter, Facebook, LinkedIn and Listserv that readers can access.

Audience location and language or cultural considerations: Readership is geared towards LIS professionals in the San Francisco Bay area of California. Articles are written in English.

Reader characteristics: BayNet is a place for networking, sharing information and fostering connections, so it can be assumed that readers are professionals in the field interested in the latest LIS news for the Bay Area.

Knowledge of LIS subject matter: Feel free to include your LIS jargon–readers are professionals working in the field across all aspects of librarianship.

Conclusion: Analysis of reader characteristics and their potential impact on authors

As seen in the current newsletter and the above mentioned email from the editor, the BayNet newsletter is read by professionals across all LIS fields. Readers are eager to hear about Bay Area events and the latest information that is relevant to their jobs.

Last updated: April 3, 2018


References

Show 3 footnotes

  1. “Submission Guidelines,” BayNetLibs.org, accessed March 22, 2018, https://baynetlibs.org/news/submission-guidelines/
  2. “Submission Guidelines.”
  3. “Submission Guidelines.”
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