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Journal of Information Architecture

By on March 2, 2012 in

 

Publication analysis

About the publication

Title: Journal of Information Architecture

ISSN: 1903-72601

Website: http://journalofia.org/

Purpose, objective, or mission: The Journal of Information Architecture states that “€œits aim is to facilitate the systematic development of the scientific body of knowledge in the field of information architecture.”2

Target audience: The journal primarily targets researchers, practitioners, students, and educators in the field of information architecture.3

Publisher: The journal is published through the Research and Education Group in Information Architecture (REG-iA).4

Peer reviewed? Yes5

Type: Computers–computer architecture, scholarly6

Medium: Online7

Content: According to the journal’€™s website, “The Journal’s €œfocus is on information architecture research and development in all types of shared information environments, such as for example social networks, web sites, intranets, mobile, and Rich Internet Applications, from different perspectives, such as for example technical, cultural, social, and communicational.”8

Frequency of publication: Semi-annually9

About the publication’s submission guidelines

Location of submission guidelines: http://journalofia.org/cfp/.

Types of contributions accepted: According to the journal’€™s website, “The journal publishes original papers; original research already published by other journals, but rewritten with a clearer focus on information architecture or for the purpose of demonstrating its relevance to information architecture; systematic bibliographies and recognition works in the field of information architecture; useful case studies; students’ papers on information architecture-related projects.”10

Submission and review process: Submissions will undergo a blind, peer-reviewed process. Specific submission guidelines are currently being reviewed for publication. Check the journal’™s website for current guidelines.11

Editorial tone: Scholarly12

Style guide used: Questions about length, format, and style may be addressed to the editor.13

Conclusion: Evaluation of publication’s potential for LIS authors

The Journal of Information Architecture provides an excellent forum for LIS authors interested in the information architecture field. Browsing through some of the titles, the journal does publish the traditional scholarly studies and articles, and also publishes articles which appear to be in the essay format. The journal also specifically points out that previously published work could be modified in such a way to provide “€œa clearer focus on information architecture or for the purpose of demonstrating relevance to information architecture.”14 This aspect could be appealing to already published authors who could re-work publications with an increased focus on information architecture. The journal’€™s website also provides a list of suggested topics which could be helpful in determining whether you have an interest in publication and/or whether an existing work fits within the journal’s focused areas.15

 

Audience analysis

About the publication’s readers

Publication circulation: Circulation data is not provided, but the publication is freely available online.16

Audience location and language or cultural considerations: Published in English in Denmark, but the scope is international.17

Reader characteristics: The journal does not provide information about individual characteristics of the readers. However, according to the website, the journal’s focus is to create “€œa forum for new research and sharing of good ideas and case studies that are useful to the field’€™s researchers, practitioners, students, and other interested parties.”18 The audience consists of professionals, students, and educators interested in shared information environments,19 such as social networks, websites, intranets, mobile, and Rich Internet Applications.20

Knowledge of LIS subject matter: While the journal does not specifically focus on the LIS field, information architecture is prevalent within LIS. Authors should be cognizant of the likelihood that the journal’€™s readers may not have specific knowledge of LIS jargon. However, the audience will likely have some background in this area so technical language specific to this field need not be wholly abandoned.21

Conclusion: Analysis of reader characteristics and their potential impact on authors

The Journal of Information Architecture is appealing to potential LIS authors due to the diversity of its audience. With the first issue having appeared in 2009, the journal may not have the name recognition of some other longer-established journals. However, the information architecture field continues to grow, and the journal provides a unique forum for this area within the LIS discipline.

Last updated: May 15, 2017

References

Show 21 footnotes

  1.  Journal of Information Architecture, Ulrichsweb Global Serials Directory, accessed April 15, 2018, http://ulrichsweb.serialssolutions.com.libaccess.sjlibrary.org/title/1523820957403/694365 ↩
  2. “About the Journal,” Research and Education Group in IA, accessed May 15, 2017,  http://journalofia.org/about/ ↩
  3. “About the Journal,” Research and Education Group in IA, accessed May 15, 2017, http://journalofia.org/about/ ↩
  4. Journal of Information Architecture. (2013). About the Journal. Retrieved from http://journalofia.org/about/ ↩
  5. Journal of Information Architecture, Ulrichsweb Global Serials Directory, accessed May 15, 2017, http://ulrichsweb.serialssolutions.com.libaccess.sjlibrary.org/title/1405036775282/694365 ↩
  6. Journal of Information Architecture, Ulrichsweb Global Serials Directory, accessed May 15, 2017,  http://ulrichsweb.serialssolutions.com.libaccess.sjlibrary.org/title/1405036775282/694365 ↩
  7. Journal of Information Architecture, Ulrichsweb Global Serials Directory, accessed May 15, 2017, http://ulrichsweb.serialssolutions.com.libaccess.sjlibrary.org/title/1405036775282/694365 ↩
  8. “Focus and Scope,” Research and Education Group in IA, accessed May 15, 2017, http://journalofia.org/focus/ ↩
  9. Journal of Information Architecture, Ulrichsweb Global Serials Directory, accessed May 15, 2017, http://ulrichsweb.serialssolutions.com.libaccess.sjlibrary.org/title/1405036775282/694365 ↩
  10. “Open Call for Papers,” Research and Education Group in IA, accessed May 15, 2017, http://journalofia.org/cfp/ ↩
  11. “Open Call for Papers,” Research and Education Group in IA, accessed May 15, 2017, http://journalofia.org/cfp/ ↩
  12. “Open Call for Papers,” Research and Education Group in IA, accessed May 15, 2017, http://journalofia.org/cfp/ ↩
  13. “Open Call for Papers,” Research and Education Group in IA, accessed May 15, 2017, http://journalofia.org/cfp/ ↩
  14. “Open Call for Papers,” Research and Education Group in IA, accessed May 15, 2017, http://journalofia.org/cfp/ ↩
  15. “Open Call for Papers,” Research and Education Group in IA, accessed May 15, 2017, http://journalofia.org/cfp/ ↩
  16. “Current Issue,” Research and Education Group in IA, accessed May 15, 2017, http://journalofia.org/ ↩
  17. Journal of Information Architecture, Ulrichsweb Global Serials Directory, Retrieved from http://ulrichsweb.serialssolutions.com.libaccess.sjlibrary.org/title/1405036775282/694365 ↩
  18. “About the Journal,” Research and Education Group in IA, accessed May 15, 2017, http://journalofia.org/about/ ↩
  19. “About the Journal,” Research and Education Group in IA, accessed May 15, 2017, http://journalofia.org/about/ ↩
  20. “Focus and Scope,” Research and Education Group in IA, accessed May 15, 2017, http://journalofia.org/focus/ ↩
  21. “Focus and Scope,” Research and Education Group in IA, accessed May 15, 2017, http://journalofia.org/focus/ ↩
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Spartan Daily

By on August 26, 2011 in

 

Publication analysis

About the publication

Title: Spartan Daily

ISSN: N/A

Website: http://www.sjsunews.com/spartan_daily/

Purpose, objective, or mission: The student newspaper for San Jose State University, covering news, sports, arts and entertainment, tech, and opinion relating to the campus and its students.1

Target audience: San José State University students and faculty.

Publisher: San José State University.2

Peer reviewed? No.

Type: Civilian publication; student newspaper.

Medium: Print and online.3

Content: Articles on recent campus news and issues, opinions, sports, and student life.

Frequency of publication: The print version is printed every Tuesday, Wednesday, and Thursday, and the online version is updated daily.4

About the publication’s submission guidelines

Location of submission guidelines: No submission guidelines for the Spartan Daily could be located.

Types of contributions accepted: Letters to the editor (opinion pieces) and news tips.5

Submission and review process: Submit a letter to the editor or a news tip by emailing spartandaily [at] gmail.com.

Editorial tone: Informal.

Style guide used: None.

Conclusion: Evaluation of publication’s potential for LIS authors

Writers interested in reaching this audience can use this publication. While an opinion piece in a school paper would not increase your chances of tenure, it would increase your reputation within the university community and could be used to promote library issues or garner support for the library.

 

Audience analysis

About the publication’s readers

Publication circulation: The Spartan Daily distributes 15,000 copies per week.6

Audience location and language or cultural considerations: Published in San José, California, it is safe to assume the readers (faculty, staff, and students of SJSU) are located there too. This is an English language publication and the audience, as part of an institution that requires English language skills, likely reads and speaks English.

Reader characteristics: According to the 2019 Media Kit, there are 35,400 students enrolled at SJSU.7 The SJSU student population is a diverse mixture of 41.9% Asian, 28.9% Hispanic, 16.1% White, 9.2% Other, 3.3% Black, .4% Pacific Islander, and .1% American Indian.8  As this is the publication of an educational institution, readers are likely interested in education and improving themselves. Other than possibly sharing an interest in their school, any biases, values, and attitudes would vary widely.

Knowledge of LIS subject matter: Slightly better than the general public given the readers’ affiliation with the university. LIS jargon would still need to be avoided or defined if used in your writing.

Conclusion: Analysis of reader characteristics and their potential impact on authors

The readership of this publication would expect writing that concerns them or their school and is written with a youthful approach.

Last updated: September 27, 2020

References

Show 8 footnotes

  1. “Spartan Daily,” Scholarworks.SJSU.edu, accessed November 16, 2016, http://scholarworks.sjsu.edu/spartandaily/ ↩
  2. Spartan Daily, Ulrichsweb.com, accessed November 16, 2016, http://ulrichsweb.serialssolutions.com.libaccess.sjlibrary.org/title/1416273937072/556930 ↩
  3. “Spartan Daily.” ↩
  4. “Spartan Daily Media Kit – Spring 2019,” Issuu.com, accessed September 27, 2020, https://issuu.com/spartandaily/docs/sd_sp_19_media_kit_off-campus ↩
  5. “Contact Us,” SJSUNews.com, accessed September 17, 2020, https://sjsunews.com/contact ↩
  6. “Spartan Daily Media Kit – Spring 2019.” ↩
  7. “Spartan Daily Media Kit – Spring 2019.” ↩
  8. “Student Quick Facts,” IEA.SJSU.edu, accessed September 27, 2020, http://www.iea.sjsu.edu/Students/QuickFacts/ ↩
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Sonoma State Star

By on August 26, 2011 in

 

Publication analysis

About the publication

Title: Sonoma State Star

ISSN: N/A

Website: http://www.sonomastatestar.com

Purpose, objective, or mission: This publication is the student-run newspaper of Sonoma State University. Its purpose is to provide students with information about the university and the community, as well as local, national and international news.

Target audience: Students, faculty, staff, and community members.

Publisher: Sonoma State University.

Peer reviewed? No.

Type: Civilian; school newspaper.

Medium: Print and online.1

Content: This paper includes campus news, as well as news from the larger community of Sonoma County, the state, the nation, and the world. The focus tends to be on issues that will be of interest to, and have an impact upon, students of Sonoma State University. There are sections on arts and entertainment, sports, news, opinion, and general features.

Frequency of publication: Weekly (every Tuesday) during the fall and spring semesters.2

About the publication’s submission guidelines

Location of submission guidelines: http://www.sonomastatestar.com/aboutus/

Types of contributions accepted: The paper only states specifically that it accepts letters to the editor, to be published in the op-ed section.3 However, a number of articles in any given edition are written by students or members of faculty, which would seem to indicate some flexibility.

Submission and review process: There is no formal submission and review process beyond that for letters to the editor. “Letters of up to 500 words will be allowed and must be submitted no later than the Friday before the publication date.”4

Editorial tone: The tone tends to be casual and conversational in nature.

Style guide used: There is no specific style guide indicated.

Conclusion: Evaluation of publication’s potential for LIS authors

For writers interested in reaching this specific community, there seems to be opportunities to connect and communicate about LIS issues.

 

Audience analysis

About the publication’s readers

Publication circulation: No information regarding publication circulation could be located.

Audience location and language or cultural considerations: The audience will primarily consist of residents of the area, Sonoma State University students, staff and faculty. The Sonoma State Star is an English language publication.

Reader characteristics: Would vary widely; however, their connection with the school would be a common factor. Possibly more progressive than the general public given it is a publication of an educational institution.

Knowledge of LIS subject matter: Possibly higher than the general public due to university affiliation.

Conclusion: Analysis of reader characteristics and their potential impact on authors

Readers, with their affiliation to the school and area, will expect articles that pertain to their life at the university. A review of the publication will provide authors with a sense of the interests of the community.

Last updated: September 27, 2020

References

Show 4 footnotes

  1. “Sonoma State Star,” SonomaStateStar.com, accessed September 27, 2020, http://www.sonomastatestar.com/ ↩
  2. “About Us,” SonomaStateStar.com, accessed September 27, 2020, http://www.sonomastatestar.com/aboutus/ ↩
  3. “About Us.” ↩
  4. “About Us.” ↩
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InterActions: UCLA Journal of Education and Information Studies

By on May 10, 2011 in

 

Publication analysis

About the publication

Title: InterActions: UCLA Journal of Education and Information Studies

ISSN: 1548-33201

Website: http://escholarship.org/uc/gseis_interactions

Purpose, objective, or mission: From the website: “InterActions is a peer-reviewed, open access journal committed to the promotion of interdisciplinary and inclusive scholarship. The journal brings together senior and emerging scholars, activists, educators, and professionals whose work covers a broad range of theory and practice.”2

This student journal aims to promote scholarship that examines education and information studies through interdisciplinary perspectives. According to the editors, the field of education and information studies is frequently the place where the social sciences and humanities meet. InterActions seeks to be a forum for these meetings, soliciting work that “critiques the inequities and dominant norms within societies, education systems, and academia which perpetuate the marginalization of populations and the exclusion of their knowledge while maintaining unjust policies and systems.”3

Target audience: LIS, education, and other graduate students, professors, emerging and established scholars and professionals, and activists4

Publisher: University of California at Los Angeles Graduate School of Education and Information Studies5

Peer reviewed? Yes6

Type: LIS, social sciences, and education; scholarly7

Medium: Online open access8

Content: Articles, review essays, interviews, and book reviews. Considerations for publication include the “€œadvancement of important and current conversations in education and information studies, their scholarly competence and originality, and their contribution to the journal’€™s goals of informed critique, interdisciplinary dialogue, and social justice.”€9

InterActions is “€œparticularly interested in work that analyzes inequities and links research to larger social and political contexts. InterActions encourages contributions that utilize inclusive and critical frameworks in politically engaged ways.”10

Frequency of publication: Semiannual11

About the publication’s submission guidelines

Location of submission guidelines: Submission Guidelines

Types of contributions accepted: This publication accepts manuscripts from practitioners, activists, and both established and emerging scholars in all fields of study. Types of contributions sought include:

  • Articles (less than 7,500 words)
  • Literary reviews (less than 5,000 words)
  • Interviews (less than 5,000 words)
  • Book reviews & Exhibition reviews (less than 1,100 words)
  • Research in brief (less than 3,000 words)12

Submission and review process: Manuscripts undergo a double-blind review by editors selected from the editorial advisory board or by graduate students with expertise in the manuscript’€™s topic. The peer review committee decides if a publication will be accepted as is, revised, or rejected.13 InterActions does not accept material that is simultaneously submitted to other journals or has been previously published published elsewhere. All submissions except for book reviews should be submitted with an abstract of 400 words or less.14

Individuals submitting manuscripts need to create an account with Berkeley Electronic Press. The online submission process requires that manuscripts be submitted in separate stages, with title, abstract, and author information entered separately from the main text.€15

Authors retain all rights to their work, but grant the journal the right to make published content available in perpetuity. The California Digital Library also retains the right to display and distribute content published in this journal.16

Editorial tone: Tone is scholarly, but ranges from clear, direct language to the complex and intellectually rigorous syntax of poststructuralism.17

Style guide used: Publication Manual of the American Psychological Association, 6th edition18

InterActions also provides tips for reviewing a manuscript before submission.19

Conclusion: Evaluation of publication’s potential for LIS authors

InterActions is unique among LIS journals LIS in that it seeks interdisciplinary articles that advance social justice. Potential contributors might be LIS practitioners, educators, students, or professionals with an interest in LIS and its ability to satisfy a human need or solve a social problem. This publication values unique voices and critical analysis, as well as more liberal-leaning content. Creative applications of LIS theory in unexpected contexts (such as a study of information-seeking behavior within the queue for the Kogi Beef truck, published in the spring 2011 issue), or the application of theory from other disciplines, such as critical theory, to LIS methodology are the norm.20

A review of recent articles indicates a special emphasis on critical theory–particularly in a sociological context–which is a trend among students at UCLA’€™s Graduate School of Education and Information Studies. The wide range of topics covered includes classifications systems, linguistics, pedagogy, cultural studies, civil rights, science, and political economy.21 Work submitted to InterActions should be linked to a larger social and political context.

 

Audience analysis

About the publication’s readers

Publication circulation: No information available.

Audience location and language or cultural considerations: This publication is based in Los Angeles,22 and many readers may be located in Southern California or affiliated with the UCLA Graduate School of Education and Information Studies. However, this journal’s inclusion in the California Digital Library creates opportunities for wider readership. InterActions is published in English, but appears to aim for an international audience. As with all scholarly articles, avoid colloquialisms and explain any region-specific content or terms used.23

Reader characteristics: This publication’€™s readers are likely well educated and interested in how LIS and education can contribute to dialogue and transformation within larger social and political contexts. This publication’s target audience includes graduate students, professors, emerging and established scholars and professionals, and activists in the fields of LIS, education, or elsewhere.24

As a field of study, LIS research can tend to be conservative and insular. InterActions aims to publish papers that challenge this trend, looking critically at the world and applying “€œalternative and liberatory visions, methodologies, and practices”25 to social issues in the fields of information science and education. Readers are likely progressive and liberal-leaning. This publication is committed social justice and critical inquiry, values that likely resonate with readers.26

Knowledge of LIS subject matter: Many readers will be familiar with LIS subject matter. However, as this is an interdisciplinary publication, authors should explain any specialized terms that a graduate student in another field might not be familiar with.27

Conclusion: Analysis of reader characteristics and their potential impact on authors

Readers of this journal appreciate careful research and critical analysis, mixing high and low art, and exploring traditional and nontraditional subjects. They are interested in work that is politically and socially engaged, and has value in contexts outside of academia. Papers that offer critical commentary on current issues and promote perspectives that can serve the cause of social justice will appeal to this audience. All the better if they are provocative.

When considering writing for this student journal, expect a high level of  intellectual engagement from readers, who will be looking for “€œfresh and progressive analyses and research”28 that satisfies a human need or solves a human problem. Prospective authors should consider the advice for publication provided by the InterActions manuscript revision tip sheet.29

Last updated: May 13, 2017

References

Show 29 footnotes

  1.  InterActions (Oakland): UCLA Journal of Education and Information Studies, Ulrichsweb Global Serials Directory, accessed April 11, 2018, http://ulrichsweb.serialssolutions.com.libaccess.sjlibrary.org/title/1523477354232/585059 ↩
  2. “Mission, Aims and Scope,” University of California at Los Angeles Graduate School of Education and Information Studies, accessed May 13, 2017, http://escholarship.org/uc/search?entity=gseis_interactions;view=mission ↩
  3. “Mission, Aims, and Scope,” University of California eScholarship, accessed May 13, 2017, http://escholarship.org/uc/search?entity=gseis_interactions;view=mission ↩
  4. “Mission, Aims, and Scope,” University of California eScholarship, accessed May 13, 2017, http://escholarship.org/uc/search?entity=gseis_interactions;view=mission ↩
  5. “Mission, Aims, and Scope,” University of California eScholarship, accessed May 13, 2017, http://escholarship.org/uc/search?entity=gseis_interactions;view=mission ↩
  6. InterActions, Ulrichsweb Global Serials Directory, accessed May 13, 2017,  http://ulrichsweb.serialssolutions.com.libaccess.sjlibrary.org/title/1405640290105/585059 ↩
  7. InterActions, Ulrichsweb Global Serials Directory, accessed May 13, 2017, http://ulrichsweb.serialssolutions.com.libaccess.sjlibrary.org/title/1405640290105/585059 ↩
  8. InterActions, Ulrichsweb Global Serials Directory, accessed May 13, 2017, http://ulrichsweb.serialssolutions.com.libaccess.sjlibrary.org/title/1405640290105/585059 ↩
  9. “Policies,” University of California eScholarship, accessed May 13, 2017, http://escholarship.org/uc/search?entity=gseis_interactions;view=policies ↩
  10. “Mission, Aims, and Scope,” University of California eScholarship, accessed May 13, 2017, http://escholarship.org/uc/search?entity=gseis_interactions;view=mission ↩
  11. InterActions, Ulrichsweb Global Serials Directory, accessed May 13, 2017, http://ulrichsweb.serialssolutions.com.libaccess.sjlibrary.org/title/1405640290105/585059 ↩
  12. “Guidelines for Submissions to InterActions,” University of California eScholarship, accessed May 13, http://escholarship.org/uc/search?entity=gseis_interactions;view=submissionguidelines ↩
  13. “Policies,” University of California eScholarship, accessed May 13, http://escholarship.org/uc/search?entity=gseis_interactions;view=policies ↩
  14. “Guidelines for Submissions to InterActions,” University of California eScholarship, accessed May 13, http://escholarship.org/uc/search?entity=gseis_interactions;view=submissionguidelines ↩
  15. “Guidelines for Submissions to InterActions,” University of California eScholarship, accessed May 13, http://escholarship.org/uc/search?entity=gseis_interactions;view=submissionguidelines ↩
  16. “Policies,” University of California eScholarship, accessed May 13, http://escholarship.org/uc/search?entity=gseis_interactions;view=policies ↩
  17. “Mission, Aims, and Scope,” University of California eScholarship, accessed May 13, http://escholarship.org/uc/search?entity=gseis_interactions;view=mission ↩
  18. “Guidelines for Submissions to InterActions,” University of California eScholarship, accessed May 13, http://escholarship.org/uc/search?entity=gseis_interactions;view=submissionguidelines ↩
  19. “What to Look For When Reviewing a Manuscript–Or, How to Get Your Own Manuscript Published,” University of California eScholarship, accessed May 13, http://escholarship.org/brand/gseis_interactions/Reviewing_a_MS.pdf ↩
  20. “InterActions,” University of California eScholarship, accessed May 13, 2017, http://escholarship.org/uc/gseis_interactions ↩
  21. “InterActions,” University of California eScholarship, accessed May 13, 2017, http://escholarship.org/uc/gseis_interactions ↩
  22. InterActions, Ulrichsweb Global Serials Directory, accessed May 13, 2017, http://ulrichsweb.serialssolutions.com.libaccess.sjlibrary.org/title/1405640290105/585059 ↩
  23. “InterActions,” University of California eScholarship, accessed May 13, 2017, http://escholarship.org/uc/gseis_interactions ↩
  24. “Mission, Aims and Scope,” University of California eScholarship, accessed May 13, 2017, http://escholarship.org/uc/search?entity=gseis_interactions;view=mission ↩
  25. “Mission, Aims and Scope,” University of California eScholarship, accessed May 13, 2017, http://escholarship.org/uc/search?entity=gseis_interactions;view=mission ↩
  26. “Mission, Aims and Scope,” University of California eScholarship, accessed May 13, 2017, http://escholarship.org/uc/search?entity=gseis_interactions;view=mission ↩
  27. “Mission, Aims and Scope,” University of California eScholarship, accessed May 13, 2017, http://escholarship.org/uc/search?entity=gseis_interactions;view=mission ↩
  28. “Mission, Aims and Scope,” University of California eScholarship, accessed May 13, 2017, http://escholarship.org/uc/search?entity=gseis_interactions;view=mission ↩
  29. “What to Look For When Reviewing a Manuscript–Or, How to Get Your Own Manuscript Published” University of California eScholarship, accessed May 13, 2017, http://escholarship.org/brand/gseis_interactions/Reviewing_a_MS.pdf ↩
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The New Yorker

By on April 25, 2011 in

Publication analysis

About the publication

Title: The New Yorker

ISSN: 0028-792X (Print) and 2163-3827 (Online)1

Purpose, objective, or mission: “The New Yorker is considered by many to be the most influential magazine in the world, renowned for its in-depth reporting, political and cultural commentary, fiction, poetry, and humor.”2

Website: http://www.newyorker.com/

Target audience: General public.

Publisher: Conde Nast Publications.3

Peer reviewed? No.

Type: Civilian magazine.

Medium: Print and online.4

Content: The New Yorker features articles about various subjects concerning popular culture, world politics, and social issues, not necessarily in that order. Each issue also includes a short story, poetry, literary reviews, cartoons, and short news reports.

Frequency of publication: The New Yorker is published 47 times per year (number of issues per month varies.)5

About the publication’s submission guidelines

Location of submission guidelines: http://www.newyorker.com/contact/contactus

Types of contributions accepted: Poetry, news-breaks, short stories, and letters to the editor, cartoons, and satirical pieces.6

Submission and review process: Send submissions via email as a pdf attachment.7

Editorial tone: Can range from silly to erudite, depending on the piece.

Style guide used: None specified.

Conclusion: Evaluation of publication’s potential for LIS authors

At first glance at the magazine’s submission guidelines, it would seem that there isn’t really any opportunity for LIS authors to contribute to The New Yorker, since they don’t accept nonfiction articles due to the large volume of manuscripts they would probably receive. However, this publication does accept short news reports and commentaries so there is an opportunity for everyone, LIS professionals and students included, to submit short articles that deal with interesting occurrences or developments in their own communities.

 

Audience analysis

About the publication’s readers

Publication circulation: “…more than a million subscribers to the weekly magazine and nearly twenty-one million readers every month on newyorker.com.”8

Audience location and language or cultural considerations: Although it might seem that The New Yorker primarily serves residents of New York City, its scope is diverse and wide enough for it to have become one of the best-selling magazines nationwide. The New Yorker is an English publication and primarily serves residents of the United States but it covers issues from both a national and global perspective, making it accessible to the diverse population of the U.S. that come from a variety of different backgrounds and cultures.

Reader characteristics: The readers of The New Yorker are 45% male and 55% female. The average household income is $129,631. From the demographic statistics of its subscribers, we can assume that subscribers of this publication are typically educated middle to upper-class adults.9 This publication is considered politically left-leaning, and a review of the recent issues supports this assumption.

Knowledge of LIS subject matter: It is safe to assume that the majority of subscribers are probably not LIS professionals and have little or no knowledge of LIS topics and issues. The magazine obviously has a diverse audience and LIS professionals only make up a small percentage of this group. The New Yorker sometimes prints articles about libraries or librarians and the important issues of the profession, but with an absence of, or, at least minimal, LIS jargon for the benefit of all its readers.

Conclusion: Analysis of reader characteristics and their potential impact on authors

Statistics show that the average reader of The New Yorker is financially well off, with age ranges across the spectrum. That said, being a popular magazine across the nation, its readers are still a diverse group of people with different backgrounds and interests. Since the magazine is only soliciting poetry, fiction, news breaks, commentaries, and letters to the editor, potential authors do not have to write scholarly pieces; the tone is informal but writing should exhibit intelligence and a sophisticated mastery of language.

Although it is not a LIS-oriented magazine, LIS authors are still welcome to submit interesting commentaries or activities in their own communities and institutions.

Last updated: September 6, 2020

References

Show 9 footnotes

  1.  The New Yorker, Ulrichsweb Global Serials Directory, accessed September 6, 2020, http://ulrichsweb.serialssolutions.com.libaccess.sjlibrary.org/search/431086251 ↩
  2. “About Us,” NewYorker.com, accessed September 12, 2018, http://www.newyorker.com/about/us/?src=tny-footer ↩
  3. “The New Yorker,” NewYorker.com, accessed November 26,  2016, http://www.newyorker.com/ ↩
  4. “About Us.” ↩
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