Wiki Tags Archives: Regional scope

San Francisco Business Times

By Bethany Baker on August 26, 2011 in

Publication analysis

About the publication

Title: San Francisco Business Times

ISSN: 0890-0337 (Print)¹

Website: https://www.bizjournals.com/sanfrancisco/

Purpose, objective, or mission: San Francisco Business Times is a publication focused on the business community and business news in San Francisco and the Bay Area.²

Target audience: This publication is aimed at businesses, corporations, and executives in the San Francisco Bay Area. They tend to publish rankings and lists of prominent corporations, so are very popular with marketing personnel.

Publisher: American City Business Journals, Inc.³

Peer reviewed? No.

Type: Civilian publication; local business journal.

Medium: Print and online.

Content: San Francisco Business Times publishes articles on businesses and business news in the San Francisco Area. They also compile a book of lists (ranking companies in various sectors by size and prominence) which is heavily used by marketing professionals.⁴

Frequency of publication: Weekly.⁵

About the publication’s submission guidelines

Location of submission guidelines: http://www.bizjournals.com/about-us/help (Scroll down to “Do you accept press releases, news tips or story ideas?”)

Types of contributions accepted: “If it’s news about your company or a story tip, we want to hear it.”⁶

Submission and review process: You can fill out the form found on the Contact page, or use email, mail, fax, or telephone. “If you’re not certain of the person to contact, send it in care of the Editor. Please remember to include the name of a contact person and a business phone number.”⁷

Editorial tone: The San Francisco Business Times uses a traditional newspaper structure, leading with the most interesting information and following with more detail. The articles are generally short, punchy, and to the point.

Style guide used: Not listed.

Conclusion: Evaluation of publication’s potential for LIS authors

LIS authors could contact the editors to pitch ideas for stories about how libraries benefit the business community. There could be potential to highlight special libraries or public libraries: for example, a case study on how a special library’s research and information services supported a company or a story about how public libraries support job skill development or entrepreneurship. In addition, any writer seeking better exposure in the business community may want to post comments on the site.

Audience analysis

About the publication’s readers

Publication circulation: 15,828 paid circulation, with 868,293 unique monthly visitors to the website.⁸

Audience location and language or cultural considerations: It is available nationwide through its website, but the target audience is Northern California, Bay Area. The cultural make-up of readership is as diverse as the city itself, but the newspaper does not go out of its way to cover cross-cultural issues, except as they relate to business opportunities.

Reader characteristics: Readers are educated: 85% are college graduates. 80% of readers influence purchasing decisions at their company, while 62% are top management.⁹. The average household income of SF Business Times is $373,700.¹⁰

The readers of the SF Business Times are generally people doing business in the Bay Area (or looking to expand into the Bay Area). The businesses they work in are a mix, judging from the news coverage in the paper itself. There are articles on restaurants, office space, new construction, major retailers, employers relocating, and profiles of major local employers, and businesses that serve all these demographics.

This paper is businesslike in tone and subject matter. The people reading it may have a cross-section of political leanings, personal beliefs, and values, etc, but they are not interested in exploring them in this format. Any commentary outside of introducing business resources should be kept to a minimum, as it may alienate the readership.

Knowledge of LIS subject matter: This audience is not knowledgeable about LIS subject matter, beyond what you would learn as part of a regular college education. Any library-oriented terminology should be explained. However, this would be a wonderful forum for marketing library resources to business people. People look to this newspaper for business opportunities, and new information resources would be a natural outgrowth of that.

Conclusion: Analysis of reader characteristics and their potential impact on authors

The readers of the San Francisco Business Times are primarily interested in expanding their businesses; that is their motivation for reading this publication. Any writing that would help them with this goal would be well received. Authors should strive to write in a clear, businesslike tone, and to impart as much information as possible.

Last updated: September 28, 2020.

References

Show 10 footnotes

The Press-Enterprise

By Bethany Baker on August 26, 2011 in

Publication analysis

About the publication

Title: The Press-Enterprise

ISSN: 0746-4258 (Print)¹

Website: http://www.pe.com/

Purpose, objective, or mission: “Founded in 1878, we serve the readers of Riverside County, reporting and writing accurately and fairly, shining a light on injustice and defending the public’s right to know. Our staff of journalists live and work in the cities we cover, reporting on city government and local elections, crime, housing, school sports, entertainment and investigations of public corruption.”²

Target audience: Residents of Riverside County.

Publisher: Southern California News Group.³

Peer reviewed? No.⁴

Type: Civilian publication, newspaper.

Medium: Print and Online.⁵

Content: Local news is the central focus, with some coverage of national and world events. Events throughout Riverside County are featured. General news stories, event advertisements, and community-related editorials are the main content of this paper.

Frequency of publication: Daily.⁶

About the publication’s submission guidelines

Location of submission guidelines: https://www.pe.com/share-your-news/

Types of contributions accepted: Letters to the editor, news releases for local stories and news, photos, and guest commentaries (opinion pieces).⁷

Submission and review process: Letters to the editor should be sent (without attachments) to opinions [at] scng.com and should be 150 words or less.

News releases should contain “the organization’s names and address, along with the name and daytime phone number of the individual to be contacted in case more information is needed.”⁸ Send the news release to macosta [at] scng.com at least two weeks in advance and paste the content of the message in the text field rather than sending it as an attachment. The news release should be no longer than 1 1/2 pages double-spaced.⁹

Photos should be sent to photo [at] scng.com and should have a focus on people participating in activities.¹⁰

Submit a guest commentary of 600 words or less via email to opinion [at] scng.com with a subject line of “Op-ed submission.” The Press-Enterprise looks for “topical commentary on public policy and social issues that are of general interest to our print and digital readership. We give preference to local, regional and California topics and writers.”¹¹ At the end of the email, include a couple of sentences explaining your position, city/county of residence, and any relevant background information.

Editorial tone: Straightforward news stories written in a clear and basic tone. The columns and editorials are written in an informal manner and often seek to represent the diversity of the community the paper serves.

Style guide used: None stated.

Conclusion: Evaluation of publication’s potential for LIS authors

Local library events are likely to be featured in the paper. Local librarians might find a potential audience if their article pertains to the local libraries and directly relates to the community. Many local libraries subscribe to this publication and all the staff-written news from the library electronic archives (1992-present) is available in the paper’s online archives.¹²

Audience analysis

About the publication’s readers

Publication circulation: No circulation information specific to The Press-Enterprise was available. However, the Southern California News Group’s Media Kit mentions that the L.A. County Group Market, including Riverside County, has a daily circulation of 95,000 and a Sunday circulation of 157,000.¹³

Audience location and language or cultural considerations: The paper is targeted to residents of Riverside County in California. According to the U.S. Census, the population of Riverside County is 50% Hispanic or Latino, and 40.6% of individuals in Riverside County speak a language other than English.¹⁴ While the newspaper is published in English, authors should be aware of the diverse cultures and languages in Riverside.

Reader characteristics: No information specific to readers of The Press-Enterprise was available, however, the readers of the Southern California News Group’s L.A. County Group Market is 51% female, 49% male, with an average household income of $111,981.¹⁵

Knowledge of LIS subject matter: As The Press-Enterprise is a civilian newspaper, the average reader probably has a layperson’s familiarity with LIS topics.

Conclusion: Analysis of reader characteristics and their potential impact on authors

While the paper does discuss world news and events, potential authors must be aware that the primary goal of the paper is to support the local community. Articles and stories that focus on local news and events have a greater likelihood of being well received. The community the paper serves is highly diverse and contains readers with a variety of different cultures, backgrounds, and educations, and potential authors should be aware and respectful of this diversity.

Last updated: September 26, 2020

References

Show 15 footnotes

Mariposa Gazette

By Katie Wood on August 24, 2011 in

Publication analysis

About the publication

Title: Mariposa Gazette

ISSN: N/A

Website: http://www.mariposagazette.com/

Purpose, objective, or mission: “California’s oldest weekly newspaper of continuous publication, covering Mariposa County like the stars.” ¹

Target audience: The population of Mariposa County in California and surrounding areas

Publisher: Nichole W. Little. ²

Peer reviewed? No.

Type: Newspaper.

Medium: Print and online, with a paid subscription to the newspaper required to view most online content.³

Content: News of local, state, and national interest, along with community information and events.

Frequency of publication: Weekly. ⁴

About the publication’s submission guidelines

Location of submission guidelines: None.

Submission instructions: None provided, but those interested can send an email to mariposagazette@mariposagazette.com or editor@mariposagazette.com.⁵

Types of contributions accepted: Opinion pieces, news articles, sports reviews, music reviews, and community events.⁶

Submission and review process: None provided, but presumably editors will review the submitted article information.

Editorial tone: Informal tone reflecting the small town atmosphere and local flavor.

Style guide used: Not indicated.

Conclusion: Evaluation of publication’s potential for LIS authors

The Mariposa Gazette has a long history of covering local area news, people, and community events. The Gazette would be of interest to LIS authors who want to provide community articles and current events to the residents of Mariposa county. There is potential to discuss LIS trends, issues, programming, and community events, as long as it is maintained through a local lens.

Audience analysis

About the publication’s readers

Publication circulation: As of 2016, the Circulation Estimate is 5,100.⁷

Audience location and language or cultural considerations: The Mariposa Gazette is published for the members of California’s Mariposa County and surrounding areas. The newspaper is published in English.⁸

Reader characteristics: When looking at Mariposa County census demographics, the population is approximately 17,000 residents, predominantly Caucasian (89%) and English-speaking. Majority have a high school education (90%), some have attained a bachelor degree or higher (23%). The Median household income is around $50,000, with about 15% of the population living in poverty. ⁹

Knowledge of LIS subject matter: The readers of the Mariposa Gazette would likely not have knowledge of information science subject matters and would expect an introductory level of LIS topics to be explained without jargon.

Conclusion: Analysis of reader characteristics and their potential impact on authors

The Mariposa Gazette is a local community newspaper. The readers of this publication look for articles about Mariposa County and surrounding areas. News items, sports, home, and life are just a few of the topics covered in the publication every week .¹⁰

The future authors of this publication would be expected to cover news items of local interest. Articles about library and information services would need to be focused on the needs of the local area and residents. Future authors could also write articles on future information services and resources.

Last updated: October 25, 2020

References

Show 10 footnotes

Tri-City Voice

By Bethany Baker on April 27, 2011 in

Publication analysis

About the publication

Title: Tri-City Voice

ISSN: N/A

Website: http://www.tricityvoice.com

Purpose, objective, or mission: An independent newspaper serving the southeast San Francisco Bay Area.¹

Target audience: The target audience includes laypersons interested in local news and events in the Castro Valley, Fremont, Hayward, Milpitas, Newark, San Leandro, San Lorenzo, Sunol, and Union City areas.²

Publisher: Tri-City Voice.³

Peer reviewed? No.

Type: Civilian newspaper.

Medium: Print and online.⁴

Content: Coverage of local news, art, culture, sport, entertainment, and events in the southeast Bay Area.⁵

Frequency of publication: Weekly.⁶

About the publication’s submission guidelines

Location of submission guidelines: No submission guidelines are available online. There is an online form on the Contact page to fill out for story ideas or letters to the editor.⁷

Types of contributions accepted: The newspaper accepts letters to the editor and articles about local events and news.

Submission and review process: Submit Opinions, Letters to the Editor, or article ideas through the online form.⁸

Editorial tone: Casual and informal.

Style guide used: A specific style guide was not indicated.

Conclusion: Evaluation of publication’s potential for LIS authors

This is a local newspaper with an audience limited to a specific region. However, because of the sense of the small audience, information and reports about the local libraries would be of great interest to the readers of the newspaper. This would be a great venue to submit manuscripts about events in the library, programs, library news, and interviews with authors.

This newspaper does not have a wide readership within the LIS profession so articles written may not get noticed by a large audience within this community. However, Hayward Public Libraries and libraries within the Alameda and Santa Clara County library system fall within the areas covered by this newspaper. Librarians who submit articles for publication will gain recognition within their own library systems and possibly further if the article is of interest to those outside of the city or county libraries. Publishing in this newspaper will also provide readers with a closer look at library services. Those interested in fulfilling tenure requirements should not consider this publication as it is not peer reviewed and does not include research.

Audience analysis

About the publication’s readers

Publication circulation: “Employees distribute 25,000 copies each week to thousands of locations throughout the community,” and the website receives over 1,800 visitors per day.⁹

Audience location and language or cultural considerations: The newspaper is delivered within the Northern California cities of Hayward, Fremont, Union City, Newark, Milpitas, and Sunol.¹⁰ This publication serves a diverse population. Scholarly tone should be avoided and articles should be clear for readers who claim English as a second language.

Reader characteristics: The southeast San Francisco area is highly diverse, and the newspaper is devoted to covering local issues and interests.¹¹ The audience for this newspaper may not have a general interest in libraries, but will be interested in library services, issues, and events that affect the community.

Knowledge of LIS subject matter: A knowledge of LIS subject matter shouldn’t be assumed.

Conclusion: Analysis of reader characteristics and their potential impact on authors

As in many cities, the audience for this newspaper is very diverse in terms of language, education, ethnicity/race, income, profession, age, and areas of interest. It is important for the author to write about topics that the readers will find of interest. They may want to consider writing articles about computer use and classes, using online and print resources available at the library, and featured authors or new books. Articles that would be of interest to English language learners are also important. However, the articles should not be filled with LIS jargon or go into depth about library topics that practitioners would be more interested in.

Based on the articles published in the newspaper, it can be assumed that the readers of this newspaper are very community-oriented, have strong family values, and are interested in different cultures. Authors should take all of this into consideration when submitting manuscripts for publication.

Last updated: Septemeber 6, 2020

References

Show 11 footnotes

San Francisco Chronicle

By Bethany Baker on April 27, 2011 in

Publication analysis

About the publication

Title: San Francisco Chronicle

ISSN: 1932-8672 (Print) ¹

Website: http://www.sfchronicle.com/

Purpose, objective, or mission: The San Francisco Chronicle is, “…committed to coverage of subjects that are uniquely important to our readers: local issues and those topics with national impact such as economy, politics, technology, ecology, as well as breaking news, crime, education, national and foreign news.”²

Target audience: Readers throughout the Bay Area.³

Publisher: Hearst Communications, Inc.⁴

Peer reviewed? No.

Type: Civilian newspaper.

Medium: Print and online.⁵

Content: Local, state and national news, sports, politics, business, travel, entertainment and food. Online version also includes blogs.⁶

Frequency of publication: Daily in print; updated more frequently online.

About the publication’s submission guidelines

Location of submission guidelines: http://www.sfgate.com/chronicle/submissions/

Types of contributions accepted: The Chronicle accepts Letters to the Editor and Op-Ed pieces.⁷

Submission and review process: Submission is via an online form on the website and the review process depends on the type of submission. Limit on length of articles is: Op-Ed pieces (700 words), Letters to the editor (200 words).⁸ No information is provided as to acceptance rates or method of acceptance.

Editorial tone: Freewheeling. The newspaper, and especially the online edition, takes a tone of local interest that may mirror its audience. The Bay Area community is thought to be more liberal than other parts of the country.

Style guide used: None specified for the type of contributions accepted.

Conclusion: Evaluation of publication’s potential for LIS authors

This publication’s participation in Chronicle in Education,⁹ which provides teacher lessons and information, suggests an active community involvement and would make the Chronicle a possible publication for an LIS-related article.

Chronicle readers pride themselves on being intelligent and well educated and keeping abreast of current events, especially at the local level. Publication in this newspaper offers a unique opportunity for those in the library field to inform and instruct a huge lay audience about issues facing libraries today. The Sunday edition’s Insight section “aims to provide a forum to shake up conventional wisdom and provoke fresh thinking.”¹⁰ This might be an excellent arena for librarians to bring library-related issues to the forefront of the public’s awareness.

Audience analysis

About the publication’s readers

Publication circulation: Print version: daily circulation of 176,721; Sunday circulation of 211,774.¹¹. Online version: 3.4 million unique visitors a month and 14.5 million pageviews a month.¹²

Audience location and language or cultural considerations: San Francisco, California, United States; online features are available worldwide. English.

Reader characteristics: 57$ of the readers have a college degree, with a median household income of $127,036. The median age of readers is 50, and 77% do not have children.¹³ It is likely that the interests of the Chronicle’s readers are local issues, and those affecting middle-class families. Considering the industries of San Francisco and the Bay Area, readers are likely to work in technology and computer jobs, the arts, and tourism. San Francisco is famous for being politically, socially, and economically progressive. Overall, its constituents are antiwar, pro-equal rights (including gay marriage), and San Francisco was one of the first cities in the country to give library cards to individuals experiencing homelessness.

Knowledge of LIS subject matter: The newspaper does not regularly focus on LIS subject matter, but local library issues and concerns might be raised in an editorial piece.

Conclusion: Analysis of reader characteristics and their potential impact on authors

The audience of the San Francisco Chronicle are educators, parents, cab drivers, in the mayor’s office; they are you and me. With this in mind, authors should avoid library jargon (e.g., MARC, CONSER, AACR2) and specialized library science themes. Topics dealing with promoting library services, such as lobbying for the public’s free and open access to information, new reading programs, and issues with banned books, would be appropriate as this newspaper is targeting the general public.

Last updated: September 13, 2020

References

Show 13 footnotes

Sacramento Bee

By Bethany Baker on April 27, 2011 in

Publication analysis

About the publication

Title: Sacramento Bee

ISSN: 0890-5738 (Print)¹

Website: http://sacbee.com

Purpose, objective, or mission: “…to produce a newspaper that serves the needs of its community without becoming subservient to the whims of public opinion or the pressures of the powerful.”²

Target audience: “The Bee’s circulation area covers the Northern Sacramento Valley and surrounding areas: south to Stockton, north to Redding, east to Reno and west to the San Francisco Bay Area.”³

Publisher: The McClatchy Company.⁴

Peer reviewed? No.

Type: Civilian newspaper

Medium: Print and online.⁵

Content: Local, state, and national news, politics, community events calendar, sports, and entertainment.

Frequency of publication: Daily.⁶

About the publication’s submission guidelines

Location of submission guidelines: http://www.sacbee.com/opinion/letters-to-the-editor/submit-letter/article3351588.html

Types of contributions accepted: The Bee accepts letters to the editor (150 words),⁷ opinion columns and personal viewpoints of roughly 600 words.⁸

Submission and review process: Use the separate online forms for submitting a letter or opinion piece, and read the instructions for each.

Editorial tone: None identified.

Style guide used: None mentioned.

Conclusion: Evaluation of publication’s potential for LIS authors

An LIS author who resides in or has personal knowledge of the market served by the publication could write a letter to the editor about a current library funding issue, a longer article on the value of libraries specific to a population within Sacramento, or write in response to a published article in The Bee about the state of library services. There are many possibilities for an LIS author familiar with the market area.

Audience analysis

About the publication’s readers

Publication circulation: 92,733 paid daily, 164,041 paid Sunday, average monthly online audience of 27,608,000.⁹

Audience location and language or cultural considerations: “The Bee’s circulation area covers the Northern Sacramento Valley and surrounding areas: south to Stockton, north to Redding, east to Reno and west to the San Francisco Bay Area.”¹⁰ This is an English language publication serving a racially diverse population.

Reader characteristics: Demographic information is not available, but according to the United States Census, Sacramento County is 62.8% white and 23.6% Hispanic or Latino.¹¹ The publication supports community arts and champions environmental causes.¹²

Knowledge of LIS subject matter: The readers of this publication are the general public and would have limited knowledge of LIS matters and terminology.

Conclusion: Analysis of reader characteristics and their potential impact on authors

Since the readers of The Bee will not be familiar with LIS jargon or library issues, an author needs to keep writing for this publication general and be certain to provide convincing reasons for the reader to care about the library topic of their article.

Last updated: September 14, 2020

References

Show 12 footnotes

The Recorder

By Bethany Baker on April 27, 2011 in

Publication analysis

About the publication

Title: The Recorder

ISSN: N/A

Website: https://www.law.com/therecorder/

Purpose, objective, or mission: Per their website, “Law.com is the premiere source for trusted and timely legal news and analysis. Subscribers to the site can access stories from across ALM’s national and regional publications, with the opportunity to view news by practice area.” Also, “ALM, an information and intelligence company, provides customers with critical news, data, analysis, marketing solutions and events to successfully manage the business of business.“¹

Target audience: Legal professionals, law librarians, and the general public.²

Publisher: ALM Media Properties, LLC.³

Peer reviewed? No.⁴

Type: Civilian publication for people in the legal industry.

Medium: Online.⁵

Content: “A rich selection of articles curated by ALM’s expert editorial team from across ALM’s national and regional publications, featuring leading voices in the legal field.“⁶

Frequency of publication: Daily.⁷

About the publication’s submission guidelines

Location of submission guidelines: http://www.therecorder.com/contact

Types of contributions accepted: Although most articles are written by professional journalists, the publication does accept letters to the editor and story suggestion ideas. Contact the editor to discuss other types of contributions.

Submission and review process: There are no specific guidelines on the website, but letters to the editor should match the tone of other articles in the publication.

Editorial tone: No tone specified, but articles are written as informational news pieces.

Style guide used: None mentioned.

Conclusion: Evaluation of publication’s potential for LIS authors

This publication is vital to a law library as a resource for the legal community and to keep law librarians updated on new laws and procedures. Law librarians may work daily with the legal professionals who read The Recorder.

Audience analysis

About the publication’s readers

Publication circulation: As of October 2016, The Recorder is only published online.⁸ Specific publication numbers for The Recorder could not be determined. The publisher, ALM, indicates that across their 20 publications, there are 1.58 million website visitors a month.⁹

Audience location and language or cultural considerations: Aimed at attorneys and executives in the United States and written in English.¹⁰

Reader characteristics: Considering that readership is comprised largely of attorneys and executives, most readers are college-educated professionals.

Knowledge of LIS subject matter: The majority of the readership are lawyers who will have knowledge of law libraries. Issues involving law libraries might be of interest to them, including articles on new publications in a specific field of law.

Conclusion: Analysis of reader characteristics and their potential impact on authors

Due to the level of expertise and understanding, the readers have of the law, LIS authors also need to have a high level of legal knowledge to write for this publication.

Last updated: September 8, 2020

References

Show 10 footnotes

Press-Telegram

By Bethany Baker on April 27, 2011 in

Publication analysis

About the publication

Title: Press-Telegram

ISSN: N/A

Website: http://www.presstelegram.com/

Purpose, objective, or mission: The purpose of the Press-Telegram is to provide news and information of interest to local constituents.¹

Target audience: Residents of Long Beach and the surrounding areas.²

Publisher: MediaNews Group, Inc.³

Peer reviewed? No.⁴

Type: Civilian newspaper.⁵

Medium: Print and online.⁶

Content: General information relevant to citizens of the Long Beach and Orange County area. Includes varied content such as: sports, entertainment, business, religion, travel, lifestyles, obituaries, and special sections. This newspaper also includes information at the global, national, state, and local levels.⁷

Frequency of publication: Daily.⁸

About the publication’s submission guidelines

Location of submission guidelines: http://www.presstelegram.com/share-your-news

Types of contributions accepted: Letters to the editor are accepted on all issues of public concern. From their Share Your News section: “Letters must include the writer’s home community and a daytime phone number for confirmation. Please limit submissions to 150 words and send via email (without attachments) to speakout [at] presstelegram.com.”⁹ Guest commentaries of no more than 600 words are also considered for publication. “We look for topical commentary on public policy and social issues that are of general interest to our print and digital readership. We give preference to local, regional and California topics and writers.”¹⁰ “Email your submission to opinion [at] langnews.com with the subject line “Op-ed submission.” Include a sentence or two at the end including your position, city or community of residence, and any background relevant to your expertise in the topic.”¹¹

Editorial tone: Not specified.

Style guide used: None specified.

Conclusion: Evaluation of publication’s potential for LIS authors

This newspaper lends itself to publishing local LIS-related issues. LIS practitioners and students living in the covered area should consider submitting opinion pieces of local library issues. Topics may include: Long Beach library improvement initiative, Long Beach library special events, or a review of past public programming. Library-themed articles or letters may be published in this newspaper; however, they must be focused on local library issues and be free of library jargon in order to reach the public.

Audience analysis

About the publication’s readers

Publication circulation: 15,000 daily; 29,000 Sunday, with 699,000 unique monthly visitors to the website.¹²

Audience location and language or cultural considerations: The Press-Telegram market covers the Greater Long Beach Area including the communities of the Artesia, Bell, Bellflower, Carson, Cerritos, Compton, Cypress, Downey, Hawaiian Gardens, Huntington Park, La Mirada, Lakewood, Long Beach, Los Alamitos, Lynwood, Norwalk, Paramount, Pico Rivera, San Pedro, Santa Fe Springs, Seal Beach, Signal Hill, South Gate, and Wilmington.¹³ Although this is a local newspaper, it does tackle state, national, and global issues. However, these issues tend to be related in some fashion to the local audience. Although this newspaper is written in English, part of its audience is the large Hispanic community residing in the marketed cities. In addition, it includes information relevant to the Cambodian community because Long Beach has the largest Cambodian population in the United States.¹⁴

Reader characteristics: Readers are 51% female and 49% male with a median age of 38 years old. 51% of readers are Hispanic and 59% have a college education. The average household income $98,370. ¹⁵ The Press-Telegram readers likely do not have established opinions about library science subjects because they are not library professionals. This publication, much like the city of Long Beach and the Greater Long Beach Area, is much more progressive in nature due to its culturally diverse demographics.

Knowledge of LIS subject matter: After reviewing various articles in the Press-Telegram, it is clear that they do not specifically tackle library and information science issues, however, they will publicize events and news relevant to the local Long Beach public library or other libraries in the surrounding cities. It is very likely that the layperson will not understand library jargon, so technical terms are discouraged when attempting to publish in this newspaper.

Conclusion: Analysis of reader characteristics and their potential impact on authors

The readers of this publication are culturally diverse and do not share a similar type of job. When writing for this audience it is important to keep in mind that this is a progressive audience who cares about state, national, and global issues.

Last updated: September 14, 2020

References

Show 15 footnotes

The Hemet and San Jacinto Chronicle

By Bethany Baker on March 23, 2009 in

Publication analysis

About the publication

Title: The Hemet & San Jacinto Chronicle

ISSN: N/A

Website: https://hsjchronicle.com/

Purpose, objective, or mission: “We strive to always provide you with the latest news, entertainment, world events & videos at your convenience.”¹

Target audience: “The Hemet & San Jacinto Chronicle is the San Jacinto Valley’s local source for news and information.”²

Publisher: As of 2019, The Hemet & San Jacinto Chronicle “newspaper is not connected in any way with the recently defunct The Valley Chronicle or its publisher, Eric Buskirk . . . .”³

The current publisher of The Hemet & San Jacinto Chronicle is Pati Galarza.⁴

Peer reviewed? No.

Type: Civilian.

Medium: Print and online.⁵

Content: The Hemet and San Jacinto Chronicle provides local news, world news, and news on arts and entertainment, politics, and sports. Legal notices are also published in the newspaper.⁶

Frequency of publication: Printed weekly and an online version that is updated daily.⁷

About the publication’s submission guidelines

Location of submission guidelines: https://hsjchronicle.com/contact/

Types of contributions accepted: Letters to the editor, article submissions, and event submissions.

Submission and review process: Submit letters to the editor using the online Letters to the Editor submission form.

Articles can be submitted by emailing editor [at] hsjchronicle.com

Events in the Hemet and San Jacinto area can be submitted to the newspaper using this submission form. Include a detailed description of the event, the date and time of the event, cost, and address of the event. “Due to space limitations, only a portion of the events posted online will be published in our weekly print edition.”⁸

Editorial tone: There are no guidelines listed. The current articles reflect a conversational and informal tone.⁹

Style guide used: A specific style guide was not indicated.

Conclusion: Evaluation of publication’s potential for LIS authors

The Hemet and San Jacinto Chronicle serves the Hemet and San Jacinto communities in California and aims to appeal to those communities. The paper supports local issues and has had a couple of articles about the public library and related events appear over the past year it has been in publication. Any LIS authors in the area wanting to write articles for the paper should have a good reception from the newspaper staff. Letters to the editor and articles should avoid technical library jargon in order to appeal to readers who most likely do not have a grasp on LIS jargon.

Audience analysis

About the publication’s readers

Publication circulation: No information on the circulation of the newspaper could be located.

Audience location and language or cultural considerations: The headquarters for The Hemet and San Jacinto Chronicle is located in Hemet and the paper serves the cities of Hemet and San Jacinto. Although readership may extend outside of these areas, the majority of readers are in the San Jacinto Valley. The Hemet and San Jacinto Chronicle is published in English and is considerate of the diverse cultures within the communities it serves. This is reflected in the variety of articles they publish and events that are covered in the community.¹⁰

Reader characteristics: The Hemet and San Jacinto Chronicle serves individuals in Hemet and San Jacinto. Their level of education, places of employment, and professional interests vary widely. The United States Census estimated Hemet’s 2020 population to be 85,334 with a median household income of $39,179. The population is mostly White (74.9%), female (52.6%), and between the ages of 19 to 64 (45.4%).¹¹

Knowledge of LIS subject matter: This is a lay publication and therefore it does not specialize in library and information science. Readers may be library users and may have knowledge of library service from their own personal experiences. It is unlikely that the majority of readers will have knowledge of LIS subject matter therefore, LIS jargon should be avoided.

Conclusion: Analysis of reader characteristics and their potential impact on authors

The majority of the readers are high school graduates with some college and few have graduate degrees.¹² Authors must be aware that The Hemet and San Jacinto Valley Chronicle’s purpose is a focus on the local community. There is an excellent chance of being published if the articles submitted are relevant to local news or events in the San Jacinto Valley.

The community this paper serves is somewhat diverse and has readers that represent a range of different cultures, ages, and varying educational backgrounds. Authors that are interested in submitting articles may want to write articles that inform potential patrons about library services and programs directed to underserved populations. Other possibilities are articles that highlight Friends of the Library events to publicize the need for volunteers or additional funds.

Last updated: October 3, 2020

References

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