Wiki Tags Archives: Regional scope

Society of California Archivists Newsletter (SCA Newsletter)

 

Publication analysis


About the publication

Title: Society of California Archivists Newsletter (SCA Newsletter)

Website: http://calarchivists.org/publications/scanewsletter

Purpose, objective, or mission: SCA Newsletter serves as the official voice of the Society of California Archivists (SCA), sharing news and events related to the archives community throughout California.1 The mission of SCA is “to support and develop the education of those who collect, care for, and provide access to the documentary heritage of California and adjoining areas and to encourage public interest in and public support for archival facilities in public and private institutions.”2

Target audience: SCA members, and those in the archives community (professional archivists, manuscript curators, records managers, conservators, historians, librarians, genealogists, museum curators, students, and volunteers) in California.3

Publisher: Society of California Archivists (SCA).4

Peer reviewed? No.5

Type: LIS professional news.

Medium: Online.6

Content: Information and news for professionals and archival institutions in California. The newsletter typically features collection and exhibition spotlights, digital projects, reports of SCA Board actions and meetings, and announcements of seminars, workshops, and other regional events of interest.7

Frequency of publication: Quarterly: January, April, July, October.8

About the publication’s submission guidelines

Location of submission guidelines: http://www.calarchivists.org/Publications/SCANewsletter

Types of contributions accepted: Per an email from the newsletter editors, submissions on any topic of interest to the California archives community are welcome, including articles on newly processed collections, new acquisitions, digitization projects, upcoming events, exhibit openings, short book reviews, and other announcements from repositories throughout California.9

Submission and review process: Articles for consideration should be submitted via email attachment to newsletter@calarchivists.org. Include your repository name, location, and contact information. Images intended for publication should be submitted in a high-resolution format.10

Editorial tone: The tone is informational, professional, and accessible to a diverse range of readers in the library, archives, and museums (LAM) community.

Style guide used: No style guide specified.

Conclusion: Evaluation of publication’s potential for LIS authors

The newsletter seeks profiles of archival activities and accomplishments. A call for submissions suggested articles related to newly processed collections, new acquisitions, how an institution responded to budget challenges, grants received, ongoing projects, and short reviews of books of potential interest to archivists. A survey of past issues shows that contributors range from LAM managers and directors, to library assistants and students. There are no guidelines stating that contributors should be members of SCA.11

 

Audience analysis


About the publication’s readers

Publication circulation: The Society of California Archivists has approximately 450 members12; however, the newsletter is open access, with back issues available online.

Audience location and language or cultural considerations: The publication focuses archival activities throughout the state of California and is written in English.

Reader characteristics: SCA members include archivists, manuscript curators, records managers, conservators, historians, librarians, genealogists, museum curators, students, and volunteers. Members are affiliated with colleges and universities; federal, state and local government archives and records centers; historical societies; museums; libraries; corporations; educational, religious, and medical institutions; and private collections in California.13

Knowledge of LIS subject matter: Readers have a strong awareness of archival collections, issues, and practices. However, articles may appeal to readers in the LIS community who may not have specific knowledge of archives.

Conclusion: Analysis of reader characteristics and their potential impact on authors

Readers are likely involved with repositories and cultural institutions in California, and have an interest in issues and developments relating to the archives community. Articles are informative, reporting on events and local professional organizations, and sharing practical guidance for professionals and students. Most readers will be well-informed of archival practices; however, the tone of the newsletter is accessible and nonacademic.

Last updated: May 14, 2016


References

Show 13 footnotes

  1. Society of California Archivists. (2016). SCA Newsletter. Retrieved from http://www.calarchivists.org/Publications/SCANewsletter
  2.  Society of California Archivists. (2016). SCA Newsletter. Retrieved from http://www.calarchivists.org/About_SCA/Mission
  3. Society of California Archivists. (2016). About SCA. Retrieved from http://www.calarchivists.org/About_SCA
  4.  ProQuest. (2016). SCA Newsletter. Ulrichsweb Global Serials Directory. Retrieved from http://ulrichsweb.serialssolutions.com.libaccess.sjlibrary.org/title/1440550599400/733360
  5. ProQuest. (2016). SCA Newsletter. Ulrichsweb Global Serials Directory. Retrieved from http://ulrichsweb.serialssolutions.com.libaccess.sjlibrary.org/title/1440550599400/733360
  6. ProQuest. (2016). SCA Newsletter. Ulrichsweb Global Serials Directory. Retrieved from http://ulrichsweb.serialssolutions.com.libaccess.sjlibrary.org/title/1440550599400/733360
  7. Society of California Archivists. (2016). SCA Newsletter. Retrieved from http://www.calarchivists.org/Publications/SCANewsletter
  8. Society of California Archivists. (2016). SCA Newsletter. Retrieved from http://www.calarchivists.org/Publications/SCANewsletter
  9.  Society of California Archivists. (2016). SCA Newsletter. Retrieved from http://www.calarchivists.org/Publications/SCANewsletter
  10. Society of California Archivists. (2016). SCA Newsletter. Retrieved from http://www.calarchivists.org/Publications/SCANewsletter
  11.  Society of California Archivists. (2016). SCA Newsletter. Retrieved from http://www.calarchivists.org/Publications/SCANewsletter
  12. Society of American Archivists. (2016). Society of California Archivists. Retrieved from http://www2.archivists.org/assoc-orgs/society-of-california-archivists
  13.  Society of California Archivists. (2016). About SCA. Retrieved from http://www.calarchivists.org/About_SCA
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Georgia Library Quarterly

 

Publication analysis


About the publication

Title: Georgia Library Quarterly

Website: http://digitalcommons.kennesaw.edu/glq/

Purpose, objective, or mission: The Georgia Library Quarterly “features news and information primarily of interest to Georgia librarians but will consider articles of state-wide or general interest in the field of librarianship.”1

Target audience: Primarily Georgia librarians,2 although articles have been downloaded from across the globe.3

Publisher: Georgia Library Association4

Peer reviewed? Research articles are peer reviewed.5 Other submissions will reviewed by the editorial team.6

Type: This journal is classified as scholarly for its peer-reviewed research articles.7 However, because the majority of the content features articles on activities, projects, news,8 and reviews for the LIS practitioner, this could be considered a hybrid scholarly-professional publication.

Medium: Print and online9

Content: This journal includes columns that feature insights and ideas, one peer-reviewed article per issue, news items from Georgia libraries, and book reviews.10

“Georgia Library Quarterly reviews books on aspects of life in Georgia and the South, including history, literature, politics, education, and genealogy. Materials written by Southern authors or published by regional publishers may also be considered, as well as those on libraries and librarianship.”11

Frequency of publication: Quarterly12

About the publication’s submission guidelines

Location of submission guidelines: http://digitalcommons.kennesaw.edu/glq/policies.html

Types of contributions accepted: Georgia Library Quarterly accepts research articles, opinion pieces, Georgia library news, and book reviews.13

Submission and review process: Papers should be submitted in Microsoft Word (2003 or later) format. Upload submissions to digitalcommons.kennesaw.edu/glq. “Deadlines for articles and papers are the first day of March, June, Sept and Dec. Note that peer review articles may require more than one quarter to publish.”14

No specific article length is given. According to the final submission guidelines, “because this journal publishes electronically, page limits are not as relevant as they are in the world of print publications. We are happy, therefore, to let authors take advantage of this greater “bandwidth” to include material that they might otherwise have to cut to get into a print journal. This said, authors should exercise some discretion with respect to length. Peer reviewed articles are expected to meet a more stringent standard length.”15

Guidelines for book reviewers:

  • Notify the editor if a conflict of interest is discovered.
  • Read the book carefully and thoroughly.
  • Include a brief summary, a description and evaluation of highlights, especially those to Georgia or Southern references.
  • Include a recommendation of the appropriate readership.
  • Write a review of between 300 to 500 words.
  • Create the review in MS Word.
  • Use 11 pt. Calibri font.
  • Begin the review with the title, author or editor, publisher, date, ISBN, and price.
  • End the review with your name and your library or affiliation.
  • Please submit reviews to the GLQ site at http://digitalcommons.kennesaw.edu/glq, or, email them directly to the editor at lautzenheiserj@bibblib.org.
  • If for any reason you are unable to fulfill your obligation to write a review, notify the editor immediately–absolutely before the given deadline. You are expected to return the book/material at once.
  • Reviews may be edited for brevity or clarity.
  • Unless otherwise stated, the complimentary review copy may be retained by the reviewer.16

Editorial tone: There are no stated guidelines for tone of submitted articles. Upon examination of several issues, there is a wide range of writing style that is represented. The peer-reviewed research article will have a scholarly and academic tone, whereas the opinion pieces are more informal. News items are also written in an informal style.17

Style guide used: The Chicago Manual of Style18

Conclusion: Evaluation of publication’s potential for LIS authors

With its variety of offerings, Georgia Library Quarterly supplies opportunities not only for the LIS researcher, but also for those writers who would like to share ideas and opinions about the field of library and information science. This journal is especially relevant for LIS practitioners working and residing in the state of Georgia. One can assume that, as there is only one peer-reviewed research article published per issue,19 this avenue of publication original research published might prove more difficult than a purely academic journal. However, as this is a journal that focuses on Georgia-related topics, research particularly related to Georgia libraries would most likely be welcomed.

 

Audience analysis


About the publication’s readers

Publication circulation: Georgia Library Quarterly is an “open access publication, freely available at http://digitalcommons.kennesaw.edu/glq/ with approximately 20,000 hits per year, including complete issues and individual articles.”20

Audience location and language or cultural considerations: Text is in English.21 Because this journal’s readership is primarily located in the state of Georgia,22 there will necessarily be a cultural bias in writing about issues of interest to Georgia librarians. However, as can be seen on the readership map on the publication website,23 Georgia Library Quarterly is downloaded from all over the world. Authors should bear this global readership in mind by avoiding regional colloquialisms.

Reader characteristics: Most readers of this publication will live in the state of Georgia24 and share an interest of topics importance to LIS professionals in this state.

Knowledge of LIS subject matter: Most readers will be LIS professionals and/or hold MLIS degrees. They will be knowledgeable about LIS issues, particularly those facing libraries in Georgia.

Conclusion: Analysis of reader characteristics and their potential impact on author

The articles, news items, and book reviews in the GLQ are written primarily by Georgia librarians, for Georgia librarians.25 For a someone new to the profession, this publication presents an excellent opportunity to write for and connect with peers in libraries throughout the state. As this is an open-access journal, freely available worldwide,26 GLQ is also a good venue for original research.

Last updated: April 25, 2017


References

Show 26 footnotes

  1. “Aims and Scope,” Georgia Library Association, accessed April 25, 2017,  http://digitalcommons.kennesaw.edu/glq/aimsandscope.html
  2. “Aims and Scope,” Georgia Library Association, accessed April 25, 2017, http://digitalcommons.kennesaw.edu/glq/aimsandscope.html
  3. “Home,” Georgia Library Association, accessed April 25, 2017, http://digitalcommons.kennesaw.edu/glq/
  4. Georgia Library Quarterly, Ulrichsweb Global Serials Directory, accessed April 25, 2017, http://ulrichsweb.serialssolutions.com.libaccess.sjlibrary.org/title/1436115352332/340453
  5. Georgia Library Quarterly, Ulrichsweb Global Serials Directory, accessed April 25, 2017, http://ulrichsweb.serialssolutions.com.libaccess.sjlibrary.org/title/1436115352332/340453
  6. “Policies,” Georgia Library Association, accessed April 25, 2017, http://digitalcommons.kennesaw.edu/glq/policies.html
  7. Georgia Library Quarterly, Ulrichsweb Global Serials Directory, accessed April 25, 2017, http://ulrichsweb.serialssolutions.com.libaccess.sjlibrary.org/title/1436115352332/340453
  8. “Aims and Scope,” Georgia Library Association, accessed April 25, 2017, http://digitalcommons.kennesaw.edu/glq/aimsandscope.html
  9. Georgia Library Quarterly, Ulrichsweb Global Serials Directory, accessed April 25, 2017, http://ulrichsweb.serialssolutions.com.libaccess.sjlibrary.org/title/1436115352332/340453
  10. “Home,” Georgia Library Association, April 25, 2017, http://digitalcommons.kennesaw.edu/glq/
  11. “GLQ’s Off the Shelf,” Georgia Library Association, accessed April 25, 2017, http://gla.georgialibraries.org/glq_bookreviews.htm
  12. Georgia Library Quarterly, Ulrichsweb Global Serials Directory, accessed April 25, 2017, http://ulrichsweb.serialssolutions.com.libaccess.sjlibrary.org/title/1436115352332/340453
  13. “Home,” Georgia Library Association, accessed April 25, 2017, http://digitalcommons.kennesaw.edu/glq/
  14. “Policies,” Georgia Library Association, accessed April 25, 2017, http://digitalcommons.kennesaw.edu/glq/policies.html
  15. “Final Manuscript Preparation Guidelines for Georgia Library Quarterly,” Georgia Library Association, accessed April 25, 2017, http://digitalcommons.kennesaw.edu/glq/styleguide.html
  16. “GLQ’s Off the Shelf,” Georgia Library Association, accessed April 25, 2017, http://gla.georgialibraries.org/glq_bookreviews.htm
  17. “Home,” Georgia Library Association, accessed April 25, 2017, http://digitalcommons.kennesaw.edu/glq/
  18.  (2015). “Final Manuscript Preparation Guidelines for Georgia Library Quarterly,” Georgia Library Association, accessed April 25, 2017, http://digitalcommons.kennesaw.edu/glq/styleguide.html
  19. “Home,” Georgia Library Association, accessed April 25, 2017, http://digitalcommons.kennesaw.edu/glq/
  20. “Advertising Specifications and Rate Sheet,” Georgia Library Association, accessed April 25, 2017, http://gla.georgialibraries.org/glq_adrates.pdf
  21. Georgia Library Quarterly, Ulrichsweb Global Serials Directory, accessed April 25, 2017, http://ulrichsweb.serialssolutions.com.libaccess.sjlibrary.org/title/1436115352332/340453
  22. “Aims and Scope,” Georgia Library Association, accessed April 25, 2017, http://digitalcommons.kennesaw.edu/glq/aimsandscope.html
  23. “Home,” Georgia Library Association, accessed April 25, 2017,  http://digitalcommons.kennesaw.edu/glq/
  24. “Home,” Georgia Library Association, accessed April 25, 2017, http://digitalcommons.kennesaw.edu/glq/
  25. “Home,” Georgia Library Association, accessed April 25, 2017, http://digitalcommons.kennesaw.edu/glq/
  26. Georgia Library Association. (2015). Advertising Specifications and Rate Sheet. Georgia Library Association. Retrieved from http://gla.georgialibraries.org/glq_adrates.pdf
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Southeastern Librarian, The (SELn)

 

Publication analysis


About the publication

Title: The Southeastern Librarian (SELn)

Website: http://www.selaonline.org/sela/publications/SEln/issues.html

Purpose, objective, or mission: The Southeastern Librarian (SELn) is the official publication of the Southeastern Library Association (SELA). The journal “seeks to publish articles, announcements, and news of professional interest to the library community in the southeast”1 of the U.S.A.

Target audience: LIS professionals located in the Southeastern United States.2

Publisher: Southeastern Library Association.3

Peer reviewed? Submitted articles undergo a double-blind peer review process.4

Book reviews are chosen by a team of editors.5

Type: LIS scholarly.6

Medium: Print and online.7

Content: According to the website: “Articles need not be of a scholarly nature but should address professional concerns of the library community. SELn particularly seeks articles that have a broad southeastern scope and/or address topics identified as timely or important by SELA sections, round tables, or committees.”8

Frequency of publication: Quarterly.9

About the publication’s submission guidelines

Location of submission guidelines: http://www.selaonline.org/publications/guidelinessubmissions.htm

Types of contributions accepted: Southeastern Librarian “seeks to publish articles, announcements, and news of professional interest to the library community in the southeast.”10 Manuscripts should be between 2,000 and 5,000 words, although shorter and longer pieces may be considered.11

This publication also accepts book reviews for consideration:

  • Title needs to have been published within the past two years.
  • The work should have some connection to the Southern USA, either by content or the author’s association with the south.
  • Reviewer may obtain his/her own copy of the book.  SELA is not able to provide a courtesy copy unless obtained by publishers.
  • Suggested length is 500-750 words.  Shorter or longer submissions will also be considered.
  • Solicited book reviews from the SELn editor will receive preferential consideration.12

Submissions should be directed to: Perry Bratcher, SELn Editor, 503A Steely Library, Northern Kentucky University, Highland Heights, KY 41099. Phone: (859) 572-6309. Fax: (859) 572-6181. E-mail: bratcher@nku.edu13

Submission and review process:

For articles:

The “manuscript will be acknowledged by the editor. Incoming manuscripts are added to a manuscript bank from which articles are selected for each issue. The editor assigns manuscripts to at least two reviewers who receive the manuscript with no direct information on the author or the author’s affiliation. Following the review, a decision will be communicated to the writer. A definite publication date is given prior to publication. Publication can be expected within twelve months.”14

For book reviews:

“Submissions will be judged on writing style, content and perceived interest to the readership of the journal.”15

Editorial tone: While articles are peer-reviewed in a double-blind process16, and the editors state that the journal addresses the research objectives of the Southeastern Library Association17, a fairly informal tone is established with the guideline statement: “Articles need not be of a scholarly nature but should address professional concerns of the library community.”18 That being said, a review of the most recent articles (2015), reveals well-researched, referenced and academic writing.19

Style guide used: Latest edition of the APA Publication Manual.20

Conclusion: Evaluation of publication’s potential for LIS authors

This journal provides a good opportunity for LIS practitioners, educators and students based in the Southeastern U.S. to publish original research articles. The potential author, who is a member of SELA, will find it useful to join SELA sections, round tables, or committees in order to identify topics of interest to these groups.21

 

Audience analysis


About the publication’s readers

Publication circulation: 1750.22 All members of SELA receive this journal as part of their membership benefits.23

Audience location and language or cultural considerations: Readers are based in the Southeastern United States, which includes, “Alabama, Arkansas, Florida, Georgia, Kentucky, Louisiana, Mississippi, North Carolina, South Carolina, Tennessee, Virginia, West Virginia.”24 As this publication focuses on a particular group of states, there will generally be a shared cultural understanding of relevant topics. However, as the Southeastern Librarian covers a fair number of states, specific regional colloquialisms should be avoided.

Reader characteristics: As SELA membership can include anyone “connected with a library or an organization serving libraries, retired library employees, and library science students”25 readers hail from a wide LIS spectrum. Although there will be a plethora of interests, the general audience will share a concern for the betterment of libraries within the Southeastern United States.

Knowledge of LIS subject matter: As members of SELA, the Southeastern Librarian reader will be a library school student or an LIS professional.26 The reader will have knowledge of LIS jargon and issues. Because the reader could be just starting out, or already established in a LIS career, current and politically relevant issues would be of interest.

Conclusion: Analysis of reader characteristics and their potential impact on authors

Readers of this journal will have a variety of interests in LIS issues. Potential authors who can find a topic that is of special interest to LIS professionals in the Southeastern United States will find a good opportunity to publish their writing.

Last updated: July 4, 2015


References

Show 26 footnotes

  1. Southeastern Library Association. (2015). Publications. Southeastern Library Association. Retrieved from http://www.selaonline.org/publications/index.htm
  2. Southeastern Library Association. (2015). Guidelines for Submission. Southeastern Library Association. Retrieved from http://selaonline.org/publications/guidelinessubmissions.htm
  3. Southeastern Library Association. (2015). Publications. Southeastern Library Association. Retrieved from http://www.selaonline.org/publications/index.htm
  4. ProQuest. (2015). Southeastern Librarian. Ulrichsweb Global Serials Directory. Retrieved from http://ulrichsweb.serialssolutions.com.libaccess.sjlibrary.org/title/1436038188153/53502
  5. Southeastern Library Association. (2015). Guidelines for SELn Book Reviewers. Southeastern Library Association. Retrieved from http://www.selaonline.org/publications/guidelinesbookreviewers.htm
  6. ProQuest. (2015). Southeastern Librarian. Ulrichsweb Global Serials Directory. Retrieved from http://ulrichsweb.serialssolutions.com.libaccess.sjlibrary.org/title/1436038188153/53502
  7. ProQuest. (2015). Southeastern Librarian. Ulrichsweb Global Serials Directory. Retrieved from http://ulrichsweb.serialssolutions.com.libaccess.sjlibrary.org/title/1436038188153/53502
  8. Southeastern Library Association. (2015). Guidelines for Submission. Southeastern Library Association. Retrieved from http://selaonline.org/publications/guidelinessubmissions.htm
  9. ProQuest. (2015). Southeastern Librarian. Ulrichsweb Global Serials Directory. Retrieved from http://ulrichsweb.serialssolutions.com.libaccess.sjlibrary.org/title/1436038188153/53502
  10. Southeastern Library Association. (2015). Publications. Southeastern Library Association. Retrieved from http://www.selaonline.org/publications/index.htm
  11. Southeastern Library Association. (2015). Guidelines for Submission. Southeastern Library Association. Retrieved from http://selaonline.org/publications/guidelinessubmissions.htm
  12. Southeastern Library Association. (2015). Guidelines for SELn Book Reviewers. Southeastern Library Association. Retrieved from http://www.selaonline.org/publications/guidelinesbookreviewers.htm
  13. Southeastern Library Association. (2015). Guidelines for Submission. Southeastern Library Association. Retrieved from http://selaonline.org/publications/guidelinessubmissions.htm
  14. Southeastern Library Association. (2015). Guidelines for Submission. Southeastern Library Association. Retrieved from http://selaonline.org/publications/guidelinessubmissions.htm
  15. Southeastern Library Association. (2015). Guidelines for SELn Book Reviewers. Southeastern Library Association. Retrieved from http://www.selaonline.org/publications/guidelinesbookreviewers.htm
  16. ProQuest. (2015). Southeastern Librarian. Ulrichsweb Global Serials Directory. Retrieved from http://ulrichsweb.serialssolutions.com.libaccess.sjlibrary.org/title/1436038188153/53502
  17. Southeastern Library Association. (2015). Publications. Southeastern Library Association. Retrieved from http://www.selaonline.org/publications/index.htm
  18. Southeastern Library Association. (2015). Guidelines for Submission. Southeastern Library Association. Retrieved from http://selaonline.org/publications/guidelinessubmissions.htm
  19. Southeastern Library Association. (2015). Publications. Southeastern Library Association. Retrieved from http://www.selaonline.org/publications/index.htm
  20. Southeastern Library Association. (2015). Guidelines for Submission. Southeastern Library Association. Retrieved from http://selaonline.org/publications/guidelinessubmissions.htm
  21. Southeastern Library Association. (2015). Publications. Southeastern Library Association. Retrieved from http://www.selaonline.org/publications/index.htm
  22. American Library Association. (2015). State and Regional Chapters. American Library Association. Retrieved from http://www.ala.org/groups/affiliates/chapters/state/stateregional#sela
  23. Southeastern Library Association. (2015). SELA Membership. Southeastern Library Association. Retrieved from http://www.selaonline.org/membership/index.htm
  24. Southeastern Library Association. (2015). Scholarships. Southeastern Library Association. Retrieved from http://www.selaonline.org/about/scholarships.htm
  25. Southeastern Library Association. (2015). Help/FAQ. Southeastern Library Association. Retrieved from http://www.selaonline.org/help.htm
  26. Southeastern Library Association. (2015). Help/FAQ. Southeastern Library Association. Retrieved from http://www.selaonline.org/help.htm
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Pennsylvania Libraries: Research and Practice

 

Publication analysis


About the publication

Title: Pennsylvania Libraries: Research and Practice

Website: http://www.palrap.org/ojs/index.php/palrap

Purpose, objective, or mission: To provide opportunities to Pennsylvania librarians to share their knowledge on all areas of librarianship to other librarians in the state and beyond.1

Target audience: LIS professionals in Pennsylvania and internationally especially in the academic library field.2

Publisher: PALA College & Research Division/University of Pittsburgh University Library System.3

Peer reviewed? Research and Practice articles are subject to double-blind peer review. News and Commentary items are not peer reviewed.4

Type: LIS Scholarly.5

Medium: Online and open access.6

Content: News, commentary and peer-reviewed journal articles on best practice of interest to academic libraries in Pennsylvania.7

Frequency of publication: Semiannually. (Note: this is a new journal and the 2013 issue is the first one.)8

About the publication’s submission guidelines

Location of submission guidelines: Submissions. Registration and login is required.

Types of contributions accepted: Items that have already been published or are under consideration for publication, either in print or online, will not be accepted. The journal focus and scope page states it will “consider all submissions that report original research (research articles), highlight innovative initiatives (practice articles), or discuss current trends/challenges (editorial/commentary). Each issue will also feature news items (collections, services, awards, events, etc.) from Pennsylvania’€™s libraries.”9

Submission and review process: Articles should be submitted in 12-point font and use italics rather than underlining. The journal can accept articles in OpenOffice, Microsoft Word, or RTF format.10 Specific formatting and submission requirements for each type of article can be found here: Submissions. Research and Practice articles are subjected to blind peer review and should have no identifying names or terms and include a 100 to 150 word abstract and a completed Submission Preparation Checklist. News articles do not have to follow peer review guidelines.11

Editorial tone: The publisher’s intent is to provide articles on a wide range of subject with a focus on academic libraries.12 A review of Research and Practice articles issue indicates there is a definite scholarly tone.13

Style guide used: Publication Manual of the American Psychological Association (APA), 6th Edition.14

Conclusion: Evaluation of publication’s potential for LIS authors

This publication is a place for Pennsylvania librarians to publish, in particular, in the academic field. As this is a new journal, it is an especially excellent place for new writers to submit articles and news items. As it’s open-access and online, the audience will not be limited to Pennsylvania readers. For example, one article published in the first issue addressed the topic of “Using Social Media to Promote International Collaboration.”

 

Audience analysis


About the publication’s readers

Publication circulation: This is a new online open-access journal directed specifically to librarians in Pennsylvania librarians. No numbers have yet been determined.15

Audience location and location or cultural considerations: Pennsylvania, USA with an expected international audience.16 American English and American practices will probably be the focus; although, the editors do intend it to be read internationally.17

Reader characteristics: Readers will most likely be academic librarians in Pennsylvania. Biased towards research and articles written about academic libraries in Pennsylvania.18

Knowledge of LIS subject matter: Readers will have LIS subject matter knowledge.19

Conclusion: Analysis of reader characteristics and their potential impact on authors

Although this publication is intended for academic and other librarians in the state of Pennsylvania only, the editors anticipate a wider audience including global interest. Therefore, authors should keep in mind that there is a potentially much wider audience than just a local one.

Last updated: October 30, 2014


References

Show 19 footnotes

  1. Pennsylvania Library Association. (2014). Pennsylvania Libraries: Research & Practice: About the Journal. Retrieved from http://www.palrap.org/ojs/index.php/palrap/about
  2. Pennsylvania Library Association. (2014). Pennsylvania Libraries: Research & Practice: About the Journal. Retrieved from http://www.palrap.org/ojs/index.php/palrap/about
  3. SerialsSolutions. (2014). Pennsylvania Libraries: Research and Practice. Ulrichsweb Global Serials Directory. Retrieved from http://ulrichsweb.serialssolutions.com.libaccess.sjlibrary.org/title/1403193551579/768851
  4. Pennsylvania Library Association. (2014). Pennsylvania Libraries: Research & Practice: Editorial Policies. Retrieved from http://www.palrap.org/ojs/index.php/palrap/about/editorialPolicies
  5. SerialsSolutions. (2014). Pennsylvania Libraries: Research and Practice. Ulrichsweb Global Serials Directory. Retrieved from http://ulrichsweb.serialssolutions.com.libaccess.sjlibrary.org/title/1403193551579/768851
  6. SerialsSolutions. (2014). Pennsylvania Libraries: Research and Practice. Ulrichsweb Global Serials Directory. Retrieved from http://ulrichsweb.serialssolutions.com.libaccess.sjlibrary.org/title/1403193551579/768851
  7. Pennsylvania Library Association. (2014). Pennsylvania Libraries: Research & Practice: Editorial Policies. Retrieved from http://www.palrap.org/ojs/index.php/palrap/about/editorialPolicies
  8. SerialsSolutions. (2014). Pennsylvania Libraries: Research and Practice. Ulrichsweb Global Serials Directory. Retrieved from http://ulrichsweb.serialssolutions.com.libaccess.sjlibrary.org/title/1403193551579/768851
  9. SerialsSolutions. (2014). Pennsylvania Libraries: Research and Practice. Ulrichsweb Global Serials Directory. Retrieved from http://ulrichsweb.serialssolutions.com.libaccess.sjlibrary.org/title/1403193551579/768851
  10. Pennsylvania Library Association. (2014). Pennsylvania Libraries: Research & Practice: Submissions. Retrieved from http://www.palrap.org/ojs/index.php/palrap/about/submissions
  11. Pennsylvania Library Association. (2014). Pennsylvania Libraries: Research & Practice: Editorial Policies. Retrieved from http://www.palrap.org/ojs/index.php/palrap/about/editorialPolicies
  12. Pennsylvania Library Association. (2014). Pennsylvania Libraries: Research & Practice: Editorial Policies. Retrieved from http://www.palrap.org/ojs/index.php/palrap/about/editorialPolicies
  13. Pennsylvania Library Association. (2014). Pennsylvania Libraries: Research & Practice. Retrieved from http://www.palrap.org/ojs/index.php/palrap
  14. Pennsylvania Library Association. (2014). Pennsylvania Libraries: Research & Practice: Submissions. Retrieved from http://www.palrap.org/ojs/index.php/palrap/about/submissions
  15. SerialsSolutions. (2014). Pennsylvania Libraries: Research and Practice. Ulrichsweb Global Serials Directory. Retrieved from http://ulrichsweb.serialssolutions.com.libaccess.sjlibrary.org/title/1403193551579/768851
  16. SerialsSolutions. (2014). Pennsylvania Libraries: Research and Practice. Ulrichsweb Global Serials Directory. Retrieved from http://ulrichsweb.serialssolutions.com.libaccess.sjlibrary.org/title/1403193551579/768851
  17. Pennsylvania Library Association. (2014). Pennsylvania Libraries: Research & Practice: Editorial Policies. Retrieved from http://www.palrap.org/ojs/index.php/palrap/about/editorialPolicies
  18. Pennsylvania Library Association. (2014). Pennsylvania Libraries: Research & Practice: Editorial Policies. Retrieved from http://www.palrap.org/ojs/index.php/palrap/about/editorialPolicies
  19. Pennsylvania Library Association. (2014). Pennsylvania Libraries: Research & Practice: Editorial Policies. Retrieved from http://www.palrap.org/ojs/index.php/palrap/about/editorialPolicies
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The Crab

 

Publication analysis


About the publication

Title: The Crab

Website: http://www.mdlib.org/about/ecrab/ecrab.asp

Purpose, objective, or mission: This is the official publication of the Maryland Library Association (MLA). The Crab is published quarterly and is the official Maryland Library Association publication. On the MLA Website, the association’s purpose is given as, “[to provide] leadership for those who are committed to libraries by providing opportunities for professional development and communication and by advocating principles and issues related to librarianship and library service.”1

Target audience: The primary target audience is the association’s membership, which includes “library staff and trustees, library school students, libraries, and friends of libraries representing the full spectrum of librarianship in Maryland.”2 The library staff component includes members from public, school, academic, and special libraries. Public librarians are the largest constituency.

Publisher: Maryland Library Association.3

Peer reviewed? No.4

Type: LIS professional news.5

Medium: Print and online.6

Content: Coverage of the MLA annual conference; program and workshop reports; news about Maryland libraries and library people; articles on issues concerning libraries and librarianship in Maryland; reviews of books and other materials with local or state interest; letters to the editor.7

Frequency of publication: Four times per year.8

About the publication’s submission guidelines

Location of submission guidelines: http://www.mdlib.org/about/ecrab/submit.asp

Types of contributions accepted: From the submission guidelines, The Crab seeks coverage of the following topics: MLA conference; MLA division, committee or interest group news; reports on programs and workshops of interest to librarians in Maryland; news about Maryland libraries and people; articles on issues concerning libraries and librarianship in Maryland; reviews of books and other materials, based on their local and state interest will be considered for publication; letters to the editor – these must be signed, although names may be withheld from publications upon request.9

Advertising will be accepted for The Crab – priority will be given to library-related services or products.10

Articles accompanied by photos are strongly encouraged.11

Submission and review process: Submissions should be via e-mail to editor Annette Haldeman, Legislative Librarian, Maryland General Assembly Department of Legislative Services, Office of Policy Analysis, at: Annette.Haldeman@mlis.state.md.us.12
Articles may be keyed into the body of the e-mail or may be sent as attachments. Photos should be in .GIF or .JPG formats and should not exceed 200K. Submission deadlines for each issue available on website.13

Editorial tone: Varies somewhat by author, but tone is generally newsy, chatty, and friendly. Even the short fact-based items often attempt to convey some sense of excitement.

Style guide used: None specified.

Conclusion: Evaluation of publication’s potential for LIS authors

This publication, as indicated by the their mission, focuses on local Maryland library organizations, people and events.14 An author with local knowledge or connections will find it easier to place a variety of material than an out of the area author. On the other hand, there are examples of articles that address larger LIS sector trends and activities. There are publishing opportunities for an author who can can write in an accessible manner with a local connection to the Maryland audience. As with any publication, reviewing the past issues will provide a solid sense of what type of article the editor and readers would find interesting. Another source of information on the associations focus is the MLA’s Strategic Plan that is posted on their website.15

 

Audience analysis


About the publication’s readers

Publication circulation: The print publication is available for a subscription fee from the MLA (membership numbers not available) and is also available online for any visitor to read.16

Audience location and language or cultural considerations: Primarily the State of Maryland, with additional reach to members in the vendor community that are not located in Maryland.17 Articles are written in English. The vocabulary is light on jargon, perhaps partly due to the wide variety of background of potential readers (see below).18

Reader characteristics: Association members include professionals, paraprofessionals, LIS students, and a large number of non-librarian staff members. Members/readers come from the full variety of library types and the full variety of jobs in those institutions. Some LIS vendors are included. It may be assumed that most readers will be sympathetic to libraries, understand their various missions, and will view themselves as important to their organizations and the achievement of their organizations’ goals.19

Knowledge of LIS subject matter: A significant portion of the MLA membership is within the paraprofessional category, so while most readers will be well-informed about their local issues and practices, some will not have the perspective gained from professional study and work.20

Conclusion: Analysis of reader characteristics and their potential impact on authors

Considering the diversity of background, skills, professional duties, missions, and interests of the readers, authors should consider presenting material that is practical, general in scope, accessible in tone and language, and appealing to the interests of readers in the Maryland area.21

Last updated: May 13, 2016


References

Show 21 footnotes

  1. Maryland Library Association. (2014). About MLA. Maryland Library Association. Retrieved from http://www.mdlib.org/about/default.asp
  2. Maryland Library Association. (2016). About MLA. Maryland Library Association. Retrieved from http://www.mdlib.org/about/default.asp
  3. ProQuest. (2016). The Crab. Ulrichsweb Global Serials Directory. Retrieved from http://ulrichsweb.serialssolutions.com.libaccess.sjlibrary.org/title/1411937604570/56713
  4. ProQuest. (2016). The Crab. Ulrichsweb Global Serials Directory. Retrieved from http://ulrichsweb.serialssolutions.com.libaccess.sjlibrary.org/title/1411937604570/56713
  5. ProQuest. (2016). The Crab. Ulrichsweb Global Serials Directory. Retrieved from http://ulrichsweb.serialssolutions.com.libaccess.sjlibrary.org/title/1411937604570/56713
  6. Maryland Library Association. (2016). The Crab Home. Maryland Library Association. Retrieved from http://www.mdlib.org/about/ecrab/ecrab.asp
  7. Maryland Library Association. (2016). Submissions. Maryland Library Association. Retrieved from http://www.mdlib.org/about/ecrab/submit.asp
  8. Maryland Library Association. (2016). Submissions. Maryland Library Association. Retrieved from http://www.mdlib.org/about/ecrab/submit.asp
  9. Maryland Library Association. (2016). Submissions. Maryland Library Association. Retrieved from http://www.mdlib.org/about/ecrab/submit.asp
  10. Maryland Library Association. (2016). Submissions. Maryland Library Association. Retrieved from http://www.mdlib.org/about/ecrab/submit.asp
  11. Maryland Library Association. (2016). Submissions. Maryland Library Association. Retrieved from http://www.mdlib.org/about/ecrab/submit.asp
  12. Maryland Library Association. (2016). Submissions. Maryland Library Association. Retrieved from http://www.mdlib.org/about/ecrab/submit.asp
  13. Maryland Library Association. (2016). Submissions. Maryland Library Association. Retrieved from http://www.mdlib.org/about/ecrab/submit.asp
  14. Maryland Library Association. (2016). Submissions. Maryland Library Association. Retrieved from http://www.mdlib.org/about/ecrab/submit.asp
  15. Maryland Library Association. (2016). MLA Strategic Plan. Maryland Library Association. Retrieved from http://www.mdlib.org/about/splan.asp
  16. Maryland Library Association. (2016). Join MLA. Maryland Library Association. Retrieved from http://www.mdlib.org/about/join.asp
  17. Maryland Library Association. (2016). About The Crab. Maryland Library Association. Retrieved from http://www.mdlib.org/about/ecrab/about.asp
  18. Maryland Library Association. (2016). The Crab Home. Maryland Library Association. Retrieved from http://www.mdlib.org/about/ecrab/ecrab.asp
  19. Maryland Library Association. (2016). About MLA. Maryland Library Association. Retrieved from http://www.mdlib.org/about/default.asp
  20. Maryland Library Association. (2016). About MLA. Maryland Library Association. Retrieved from http://www.mdlib.org/about/default.asp
  21. Maryland Library Association. (2014). About MLA. Maryland Library Association. Retrieved from http://www.mdlib.org/about/default.asp
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Los Angeles Times

 

Publication analysis


About the publication

Title: Los Angeles Times (LA Times)

Website: http://www.latimes.com/

Purpose, objective, or mission: “The Los Angeles Times is the largest metropolitan daily newspaper in the country, with a daily readership of 1.4 million and 2.4 million on Sunday, more than 39 million unique latimes.com visitors monthly and a combined print and online local weekly audience of 4.3 millionThe Pulitzer Prize-winning Times has been covering Southern California for more than 134 years.”1

Target audience: Residents of Southern California.2

Publisher: Los Angeles Times Media Group.3

Peer reviewed? No.

Type: This is a lay publication. It is a newspaper geared toward the general public rather than toward LIS-oriented audiences.

Medium: Print and online. Archives are available online from the founding of the paper in 1881.4

Content: News reports, investigative journalism, editorials, reviews, and various columns. The website’s sections include Local, Nation, World, Business, Sports, Entertainment, Health, Lifestyle, Travel, and Opinion.5

Of interest to LIS writers, there is a special Books sub-section under Entertainment, including fiction and nonfiction book reviews and features. There’s also Jacket Copy, a section on “Books, authors and all things bookish,” hosted by Books staff writer Carolyn Kellogg.6

Frequency of publication: Daily.7

About the publication’s submission guidelines

Location of submission guidelines: http://www.latimes.com/news/opinion/oe-howtosubmitoped,0,5238591.story

Types of contributions accepted: Op-ed articles are welcome on any subject. Per the website, “Most articles are about 750 words in length, though some are shorter, and on Sundays we can sometimes run pieces as long as 1,200 words […] We make every effort to read manuscripts promptly. If the article is accepted for publication, you will hear from a Times editor within five days. We regret that the volume of submissions we receive means that we cannot respond individually to each article, nor can we provide feedback to proposals or queries.”8

Letters to the Editor are another option9, as is Blowback, “The Times’ forum for full-length responses to our articles, editorials and Op-Eds.”10 Send 700 word submissions to blowback@latimes.com.11

Submission and review process: Email op-ed submissions to oped@latimes.com.12 For more information on op-ed pieces, see former editor Nicholas Goldberg’s explanation of op-ed processes and goals.13

Los Angeles Times has a staff of editors and writers for each section of the newspaper, as well as freelance writers, who are the primary contributors to the newspaper. You can contact the Editorial Staff by checking the directory for the relevant editor and emailing them at Firstname.Lastname@latimes.com.14

Editorial tone: Journalistic.

Style guide used: None specified.

Conclusion: Evaluation of publication’s potential for LIS authors

Los Angeles Times is read by a general audience (not necessarily confined to Southern California) who wants to be ahead of the local and world news. Op-ed pieces about new digital collections, expanded library services, or opening of a new library branch would benefit LIS authors. You might also consider submitting a press release or event listing regarding a library event.

 

Audience analysis


About the publication’s readers

Publication circulation: Daily readership is 1.4 million; Sunday readership is 2.4 million.15

Audience location and language or cultural considerations: Los Angeles Times reaches one out of three adults in the Los Angeles area and is seen by tens of millions nationally.16

Reader characteristics: The majority of readers are affluent, college-educated adults, 90% of whom voted in the last presidential election.17 The newspaper’s market is also heavily Hispanic.18

The LA Times addresses bias via an Ethics Guidelines blog, noting that “a robust, ongoing discussion of ethics at all levels of the newsroom is essential to producing a first-rate newspaper.”19 A key goal of of “news and feature reporting -€“ apart from editorials, columns, criticism and other content that is expressly opinionated -€“ is to be non-ideological.”20

Knowledge of LIS subject matter: Being a lay publication, Los Angeles Times will require LIS jargon-free contributions. While readers may be familiar with library issues, like Deleting Online Predators Act (DOPA) and Dewey call numbers, generally authors should avoid writing on heavily specialized library topics such as OpenURL link resolver software technology or collection management.

Conclusion: Analysis of reader characteristics and their potential impact on authors

The newspaper’s readers are spread all over the world. They are everyday patrons and potential donors, suggesting they may wish to keep their submissions LIS jargon free and stay away from highly specialized topics.

Last updated: October 3, 2016


References

Show 20 footnotes

  1. “About Us,” LATimes.com, accessed October 3, 2016, http://www.latimes.com/about/la-about-us-storygallery.html
  2. “Audience,” Mediakit.LATimes.com, accessed October 3, 2016, http://mediakit.latimes.com/audience
  3. “Executive Team,” LATimes.com, accessed October 3, 2016, http://www.latimes.com/about/executives/
  4. “Archives,” LATimes.com, accessed October 3, 2016, http://pqasb.pqarchiver.com/latimes/search.html
  5. “Site Map,” LATimes.com, accessed October 3, 2016, http://www.latimes.com/about/la-sitemap-htmlstory.html
  6. “Books,” LATimes.com, accessed October 3, 2016, http://www.latimes.com/books/
  7. About Us.”
  8. “Submitting an article to Op-Ed,” LATimes.com, accessed October 3, 2016, http://www.latimes.com/oe-howtosubmitoped-story.html
  9. “Submit a Letter to the Editor,” LATimes,com, accessed October 3, 2016, http://www.latimes.com/about/la-letter-to-the-editor-htmlstory.html
  10. “About Blowback: The Opinion section’s online response forum,” LATimes.com, accessed October 3, 2016, http://www.latimes.com/opinion/letters/la-op-blowback-about-story.html
  11. About Blowback: The Opinion section’s online response forum.”
  12. Submitting an article to Op-Ed.”
  13. “Op-Ed, Explained,” LATimes.com, accessed October 3, 2016, http://www.latimes.com/news/la-oe-pages23oct23-story.html
  14. “Editorial Staff Directory,” LATimes.com, accessed October 3, 2016, http://www.latimes.com/about/la-editorial-staff-directory-htmlstory.html
  15. About Us.”
  16. “National,” Mediakit.LATimes.com, accessed October 3, 2016, http://mediakit.latimes.com/national
  17. “Why Los Angeles Times,” Mediakit.LATimes.com, accessed October 3, 2016, http://mediakit.latimes.com/Media/LosAngelesTimesMediaKit/Toolkit/Why%20Los%20Angeles%20Times.pdf
  18. Audience.”
  19. “L.A. Times Ethics Guidelines,” Readers’ Representative Journal, July 20, 2007, http://latimesblogs.latimes.com/readers/2007/07/los-angeles-tim.html
  20. L.A. Times Ethics Guidelines.”
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La Opinión

 

Publication analysis


About the publication

Title: La Opinión

Website: http://www.laopinion.com/

Purpose, objective, or mission:La Opinión is the leading Spanish-language daily newspaper in the country, reaching 2 million monthly readers in print and online. La Opinión was founded in 1926 in Los Angeles to provide daily news and information to a Hispanic population that has grown to become the nation’s largest, its audience is active, involved and engaged.1

Target audience: Latino communities of Southern California and beyond.

Publisher: ImpreMedia, LLC.2

Peer reviewed? No.

Type: Civilian newspaper.

Medium: Print and online.3

Content: General information relevant to Latino citizens of the Southern California area. Includes varied content such as: sports, entertainment, business, lifestyles, Latin American news, U.S. news, world news, and special sections. This newspaper further includes information at the global, national, state, and local levels.

Frequency of publication: Daily.4

About the publication’s submission guidelines

Location of submission guidelines: There are no submission or author guidelines. Editors at La Opinión are responsible for accepting outside content for individual sections, for all but the Main News section, which does not generally accept guest author contributions. Sections that do accept contributions are Sports, Entertainment, and Op-Ed (which might be the sole place for LIS content in this publication).

Types of contributions accepted: Community event announcements and information relating to the specific section of the paper you’d like to contribute to.

Submission and review process: Check the website or print publication to find the name of the editor for the specific section you’d like to write for. Email addresses are usually firstname.lastname@laopinion.com. Writers are paid for their contribution, with pay determined on a case by case basis. Articles are generally submitted in Spanish; they can be submitted in English, with translation services for the final published article.

Editorial tone: Informational and informative, with focus on issues that affect the Los Angeles Latino community.

Style guide used: Not available.

Conclusion: Evaluation of publication’s potential for LIS authors

This newspaper lends itself to publishing local LIS related issues. LIS practitioners and students living in the covered area should consider including local library events.

Library-themed articles or letters may be published in this newspaper; however, they must be focused on local library issues and should be void of technical library jargon in order to fully reach Latinos in the Los Angeles area.

 

Audience analysis


About the publication’s readers

Publication circulation: The publication reaches 2 million readers monthly.5

Audience location and language or cultural considerations: La Opinión reaches the Los Angeles area market, which has a total population of about 18 million, per the 2011 census.This newspaper is written in Spanish and offers information with a Latino perspective.

Reader characteristics: Readership is split fairly evenly between men and women, and readers have an average household income of $59,191.6 Since the paper is written in Spanish and targeted toward Hispanic communities, it is safe to assume that readers are Hispanic or Latino.

Knowledge of LIS subject matter: This is a civilian newspaper and a knowledge of LIS subject matter should not be assumed. Avoid technical jargon.

Conclusion: Analysis of reader characteristics and their potential impact on authors

Authors must provide readers information relevant to Latinos. Articles about library programs and issues that affect Latino communities would be welcome in this publication.

Last updated: December 11, 2016


References

Show 6 footnotes

  1. La Opinión,” impreMedia.com, accessed December 11, 2016, http://www.impremedia.com/#la-opinion
  2. La Opinión,” LaOpinion.com, accessed December 11, 2016, http://laopinion.com/
  3. La Opinión.
  4. La Opinión.
  5. La Opinión.
  6. “Our Audience,” impreMedia.com, accessed December 11, 2016, http://www.impremedia.com/#audience
Continue Reading

BayViews

 

Publication analysis


About the publication

Title: BayViews

Website: http://www.bayviews.org/index.html

Purpose, objective, or mission: BayViews is a publication of the Association of Children’s Librarians of Northern California, an “association of people interested in library work with children and young adults”1, with reviews aimed at evaluating new books to identify titles appropriate for library purchase. BayView‘s goals are “to strengthen and maintain work with youth in the libraries of Northern and Central California according to the highest standards of professional librarianship by:

  • Reviewing and evaluating children’s books and other materials produced for young people
  • Working actively to further the cause of library work with children
  • Discussing various phases and problems of this work
  • Cooperating in the solution of problems of mutual concern
  • Encouraging and stimulating the personal friendships of its members”2

Target audience: Members of the Association of Children’s Librarians of Northern California, including both public librarians and school librarians.3

Publisher: The Association of Children’s Librarians of Northern California4

Peer reviewed? No.5

Type: LIS professional news. BayViews is published by a professional organization with the prime purpose of educating its own members.6

Medium: BayViews is both a print and electronic publication. Additionally, BayViews has a blog, which is updated frequently.7

Content: BayViews is a journal of book reviews and opinions with a “western perspective.”8 The members of the Association of Children’s Librarians of Northern California use its pages to review new books in the field of children’s literature (including books for babies, children, and teens), as well as meeting in person to discuss the reviews. Each copy of BayViews also contains a section called “BayNews,” which keeps a calendar of upcoming events and collects news about goings on related to children’s services at libraries within the region.9

Frequency of publication: 11 times per year.10

About the publication’s submission guidelines

Location of submission guidelines: Online at http://www.bayviews.org/reviewtools.html

Reviews are submitted using an online form on the above page, which also includes sample reviews and a letter from the editors regarding content, voice, and other review considerations.11

Types of contributions accepted: Contributions are accepted by members only, including book reviews of children’s and young adult literature, as well as news about events and services in the Northern California library community.12

Reviewers are now able to choose their own review books at meetings.13

Submission and review process: Contributors must be members of the organization. Reviewers choose their own review books at meetings. Authors wishing to contribute to the BayNews section should contact the editor.14

Editorial tone: Reviews should be concise and critical. Sample reviews and guidelines can be found online in the document “A Guide for BayViews Reviewers, Revised September 2012.”15

Style guide used: Not specified, but extensive style guidelines are provided in the document referenced above, “A Guide for BayViews Reviewers, Revised September 2012.”16

Conclusion: Evaluation of publication’s potential for LIS authors

This publication is a great opportunity for writers in Northern California who are interested in reviewing children’s and young adult literature. Since authors must be members of the Association of Children’s Librarians of Northern California, and reviews are presented at the ACL chapter meetings, they would probably want to reside in the area to get the most out of their membership.

 

Audience analysis


About the publication’s readers

Publication circulation: The membership of ACL who receive as a membership benefit both the print and electronic copy of the journal.17

Audience location and language or cultural views: Based in Northern and Central California, the publication is published in English with no special considerations.18

Reader characteristics: Children’s librarians with a desire to learn more about books than reviews in the LIS press offer. Readers are interested specifically in children’s and young adult books, and issues related to working in public and school libraries. Written by, and for, the membership.19

Knowledge of LIS subject matter: General LIS knowledge and possibly expertise in their area of the field.

Conclusion: Analysis of reader characteristics and their potential impact on authors

As a publication for the education of the membership of ACL, authors should be well versed in the subject of children’s and young adult literature and willing to follow the membership guidelines to participate in the ACL community.20

Last updated: May 14, 2016


References

Show 20 footnotes

  1. Association of Children’s Librarians of Northern California. (2016). ACL Mission Statement. BayViews. Retrieved from http://www.bayviews.org/mission.html
  2. Association of Children’s Librarians of Northern California. (2016). ACL Mission Statement. BayViews. Retrieved from http://www.bayviews.org/mission.html
  3. Association of Children’s Librarians of Northern California. (2016). ACL Mission Statement. BayViews. Retrieved from http://www.bayviews.org/mission.html
  4. Association of Children’s Librarians of Northern California. (2016). BayViews. BayViews. Retrieved from http://www.bayviews.org/
  5. Association of Children’s Librarians of Northern California. (2016). ACL Review Tools. BayViews. Retrieved from http://www.bayviews.org/reviewtools.html#reviewform
  6. Association of Children’s Librarians of Northern California. (2016). BayViews. BayViews. Retrieved from http://www.bayviews.org/
  7. Association of Children’s Librarians of Northern California. (2016). BayViews. BayViews. Retrieved from http://www.bayviews.org/
  8. Association of Children’s Librarians of Northern California. (2016). BayViews. BayViews. Retrieved from http://www.bayviews.org/
  9. Association of Children’s Librarians of Northern California. (2016). BayNews. BayViews. Retrieved from http://www.bayviews.org/baynews.html
  10. Association of Children’s Librarians of Northern California. (2016). ACL Review Tools. BayViews. Retrieved from http://www.bayviews.org/reviewtools.html#reviewform
  11. Association of Children’s Librarians of Northern California. (2016). ACL Review Tools. BayViews. Retrieved from http://www.bayviews.org/reviewtools.html#reviewform
  12. Association of Children’s Librarians of Northern California. (2016). ACL Review Tools. BayViews. Retrieved from http://www.bayviews.org/reviewtools.html#reviewform
  13. Association of Children’s Librarians of Northern California. (2016). ACL Review Tools. BayViews. Retrieved from http://www.bayviews.org/reviewtools.html#reviewform
  14. Association of Children’s Librarians of Northern California. (2016). ACL Review Tools. BayViews. Retrieved from http://www.bayviews.org/reviewtools.html#reviewform
  15. Association of Children’s Librarians of Northern California. (2016). ACL Review Tools. BayViews. Retrieved from http://www.bayviews.org/reviewtools.html#reviewform
  16. Association of Children’s Librarians of Northern California. (2016). ACL Review Tools. BayViews. Retrieved from http://www.bayviews.org/reviewtools.html#reviewform
  17. Association of Children’s Librarians of Northern California. (2016). Membership. BayViews. Retrieved from http://www.bayviews.org/membership.html
  18. Association of Children’s Librarians of Northern California. (2016). BayViews. BayViews. Retrieved from http://www.bayviews.org/
  19. Association of Children’s Librarians of Northern California. (2016). BayViews. BayViews. Retrieved from http://www.bayviews.org/
  20. Association of Children’s Librarians of Northern California. (2016). BayViews. BayViews. Retrieved from http://www.bayviews.org/
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Briefings

 

Publication analysis


About the publication

Title: Briefings

Website: http://www.cla-net.org/displaycommon.cfm?an=1&subarticlenbr=261

Purpose, objective, or mission: Briefings is an online newsletter of the California Library Association’s Youth Services Interest Group, providing information relevant to those who serve children and young adults in the library community.1

Target audience: Members of the California Library Association’s Youth Services Interest Group, as well as other interested professionals.2

Publisher: The California Library Association’s Youth Services Interest Group.3

Peer reviewed? No.4

Type: LIS professional news with the prime purpose of educating its members.5

Medium: Online.6

Content: Issues of Briefings typically consist of articles about current events in the organization including professional conferences or programs, information about services and programs at California libraries, reminders about scholarships, events, awards and interviews with children’s authors.7

From the Youth Services Interest Group’s Mission Statement, Briefings “features information on interesting and insightful programs and activities for children, tweens, and teens. It also provides readers with information on CLA and other activities affecting libraries throughout the state.”8

Frequency of publication: Briefings now publishes four times per year (as of 2012), in January, May, and August and October.9

About the publication’s submission guidelines

Location of submission guidelines: Each newsletter offers a call for submissions. 10

Types of contributions accepted: Upcoming topics are announced in each issue of the newsletter and in the members’ discussion list. The newsletter generally accepts any articles concerning children’s or young adult services, individual experiences at conferences, or sharing information about programs attended.11

Submission and review process: In most cases, articles are about 500 words. Contributors are usually CLA members but it is not required. Authors are asked to meet specific deadlines, usually two weeks before publication. Authors can send submissions to the editors via email.12

Editorial tone: Informational.13

Style guide used: None specified.

Conclusion: Evaluation of publication’s potential for LIS authors

A good place to increase visibility in the California LIS community and network with other LIS professionals, especially for CLA members and first time writers.

 

Audience analysis


About the publication’s readers

Publication circulation: As an online-only publication, no circulation figures are available, according to the editor. The California Library Association has “nearly 3000 Individual, Business, and Institutional members. Individual members include librarians, library employees, library students, friends group members, trustees, retirees as well as members of the general public who wish to support California libraries. CLA Business members represent a wide range of library-supporting businesses, whereas Institutional members include library institutions and systems who support the association’s advocacy programs.”14

Audience location and language or cultural considerations: As a state professional organization, most members either reside or work in the state of California, or have a vested interest in issues affecting libraries in California.15 Briefings is published in the English language. California is a culturally diverse state, however, and the CLA and the Youth Services Interest Group reflect this diversity with attention paid to issues affecting Latino, African-American, Asian, and gay and lesbian communities, among others.16

Reader characteristics: In the absence of any officially gathered demographic data, information was gleaned from individual issues of Briefings, as well as anecdotal evidence from its past editors. It appears that contributors to the publication are overwhelmingly female,17 and past coeditor Julie Zeoli notes, “It has been my observation that there is a growing trend of young people taking young adult librarian positions.”18 From the large numbers of “20-somethings” she’s met at professional gatherings and conferences, we can surmise that the readership of Briefings is trending younger. Zeoli also notes that their readership seems to be overwhelmingly public librarians, as opposed to school librarians.19 The publication favors state and regional issues faced its membership.20

Knowledge of LIS subject matter: As members of the CLA, we can assume that most readers have MLIS degrees or are working on MLIS degrees, and have a general knowledge base of LIS issues, and youth services specifically. Also, both the CLA and the Youth Services Interest Group have continuing education as one of its goals, and providing a place for the exchange of new ideas and technology.21

Conclusion: Analysis of reader characteristics and their potential impact on authors

The characteristic with the largest impact on potential contributors to Briefings, of course, is that they usually will be CLA and Youth Services Interest Group members to contribute. With an audience of mainly public librarians, issues of concern to public libraries would probably take precedent over those concerned specifically with school libraries. And with an audience of many young librarians, the audience may be particularly interested in articles sharing information about how other libraries do things, as well as ones with a hip and trendy voice.

Last updated: May 14, 2016


References

Show 21 footnotes

  1. California Library Association (CLA) Youth Services Interest Group. (2016). Youth Services Interest Group. California Library Association. Retrieved from http://www.cla-net.org/?25
  2. California Library Association (CLA) Youth Services Interest Group. (2016). Youth Services Interest Group. California Library Association. Retrieved from http://www.cla-net.org/?25
  3. California Library Association (CLA) Youth Services Interest Group. (2016). Youth Services Interest Group. California Library Association. Retrieved from http://www.cla-net.org/?25
  4. California Library Association (CLA) Youth Services Interest Group. (2016). Youth Services Interest Group. California Library Association. Retrieved from http://www.cla-net.org/?25
  5. California Library Association (CLA) Youth Services Interest Group. (2016). Youth Services Interest Group. California Library Association. Retrieved from http://www.cla-net.org/?25
  6. California Library Association (CLA) Youth Services Interest Group. (2016). Youth Services Interest Group: Briefings Newsletter. California Library Association. Retrieved from http://clanet.site-ym.com/?261
  7. California Library Association (CLA) Youth Services Interest Group. (2016). Youth Services Interest Group: Briefings Newsletter. California Library Association. Retrieved from http://clanet.site-ym.com/?261
  8. California Library Association (CLA) Youth Services Interest Group. (2016). Youth Services Interest Group. California Library Association. Retrieved from http://www.cla-net.org/?25
  9. California Library Association (CLA) Youth Services Interest Group. (2016). Youth Services Interest Group: Briefings Newsletter. California Library Association. Retrieved from http://clanet.site-ym.com/?261
  10. California Library Association (CLA) Youth Services Interest Group. (2016). Youth Services Interest Group: Briefings Newsletter. California Library Association. Retrieved from http://clanet.site-ym.com/?261
  11. California Library Association (CLA) Youth Services Interest Group. (2016). Youth Services Interest Group: Briefings Newsletter. California Library Association. Retrieved from http://clanet.site-ym.com/?261
  12. California Library Association (CLA) Youth Services Interest Group. (2016). Youth Services Interest Group: Briefings Newsletter. California Library Association. Retrieved from http://clanet.site-ym.com/?261
  13. California Library Association (CLA) Youth Services Interest Group. (2016). Youth Services Interest Group: Briefings Newsletter. California Library Association. Retrieved from http://clanet.site-ym.com/?261
  14. California Library Association (CLA). (2016). History. California Library Association. Retrieved from http://www.cla-net.org/?page=29
  15. California Library Association (CLA). (2016). History. California Library Association. Retrieved from http://www.cla-net.org/?page=29
  16. California Library Association (CLA) Youth Services Interest Group. (2016). Youth Services Interest Group: Briefings Newsletter. California Library Association. Retrieved from http://clanet.site-ym.com/?261
  17. California Library Association (CLA) Youth Services Interest Group. (2016). Youth Services Interest Group: Briefings Newsletter. California Library Association. Retrieved from http://clanet.site-ym.com/?261
  18. J. Zeoli (personal communication, February 21, 2014)
  19. J. Zeoli (personal communication, February 21, 2014)
  20. California Library Association (CLA) Youth Services Interest Group. (2016). Youth Services Interest Group. California Library Association. Retrieved from http://www.cla-net.org/?25
  21. California Library Association (CLA) Youth Services Interest Group. (2016). Youth Services Interest Group. California Library Association. Retrieved from http://www.cla-net.org/?25
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Bayline

 

Publication analysis


About the publication

Title: Bayline

Website: To read posts: http://sanfrancisco.sla.org/category/bayline/. For information: http://sanfrancisco.sla.org/bayline/ and for Archives: http://sanfrancisco.sla.org/issues/.

Purpose, objective, or mission: Bayline is the “official bulletin of the San Francisco Bay Region Chapter” of the Special Libraries Association (or the SLA), according to their website. It presents information of interest to librarians in special libraries throughout the Bay Area.1

Target audience: The target audience is comprised of members of Special Libraries Association, an association for libraries who are not in traditional settings. These libraries can be at museums, corporations, law firms, botanical gardens, etc. “SLA serves more than 12,000 members in 83 countries in the information profession, including corporate, academic and government information specialists.”2

Publisher: The San Francisco Bay Region Chapter of the SLA.3

Peer reviewed? No.4

Type: LIS professional news magazine.5

Medium: Online. In 2013, Bayline shifted from a web magazine to a blog that’s incorporated into SF chapter’s website.6

Content: Profiles of member libraries (which can be very interesting and varied), and articles presenting information librarians in nontraditional settings would find useful. It also contains business news for the professional organization, such as the treasurer’s report and information on what members are doing.7

Frequency of publication: Monthly issues, with new posts added as often as necessary. From a recent post, Bayline is updated with at least 2-3 posts per month.8

About the publication’s submission guidelines

Location of submission guidelines: There are no submission guidelines at the Bayline website however each newsletter contains this statement, “All article submissions must receive approval from the editor and are subject to editing. Submitting authors must sign a copyright release. Authors retain all rights to their articles and know that the full contents of Bayline will be published online at the San Francisco Bay Region Chapter web site. Articles previously published will usually not be accepted for Bayline but exceptions can be negotiated.”9

Types of contributions accepted: There are no limitations given, however the articles should be of interest to the target audience. The invitation to submit does note that Bayline prefers not to publish articles that have seen prior publication, but this is negotiable.10

Submission and review process: Articles must be submitted to the editor before the publication date of the issue they were written for. The editor will read and make sure the article is appropriate for the audience, and is an appropriate length.

To contact the editor email: mcwjrlis@gmail.com .11

Editorial tone: There are no instructions given as to editorial tone, most articles are written in the first person, or third person familiar and informal manner.12

Style guide used: None listed.

Conclusion: Evaluation of publication’s potential for LIS authors

This publication would be a good venue for anyone writing an informal article on subjects of interest to almost any LIS subject, since special librarianship covers such a wide range of topics. There is no indication authors must be members of SLA to submit work for publication.

 

Audience analysis


About the publication’s readers

Publication circulation: Bayline is a free online newsletter/magazine. It is emailed to members of the Bay Area Special Library Association, but is not printed and distributed. As an online periodical, it’s available throughout the world, but is actively read mostly in the Bay Area.13

Audience location and language or cultural considerations: Bayline is focused on the Bay Area, and deals with subjects of interest to librarians in the Bay Area. It is possible that articles with a national focus would be accepted for publication, but the readership is almost entirely local. This periodical is written in American English. Articles may deal with librarianship in other languages or cultures as special libraries may have collections in other languages, but the articles are written in English. There is a wide variety of cultures represented in the SLA, so authors should be sensitive to other cultures and avoid stereotypes and explain information that might not be evident to someone from a different cultural background.14

Reader characteristics: The range of librarians covered by the SLA is huge. The SLA local chapter website illustrates this by saying, “Members of the San Francisco Bay Region Chapter of SLA work in diverse information environments ranging from business and technical organizations to research, government and academic institutions. We are found in public and private corporations, law firms, colleges and universities, banks and financial institutions, newspapers, hospitals, research facilities, public libraries, and engineering and architectural firms. Although many members work in corporate and special libraries, others are managers, researchers, analysts, technical services specialists, and consultants.”15

Knowledge of LIS subject matter: Readers are almost entirely professional librarians or library students. A broad background in LIS subject matter can be assumed, but due to the diverse nature of the libraries represented, extremely specialized terms used in specific kinds of libraries or specializations (such as cataloging, technical services, reference) would need to be defined.16

Conclusion: Analysis of reader characteristics and their potential impact on authors

The readers of Bayline would be interested in any library topic, especially if it’s local, especially if it involves an unusual library or an unusual librarian. Profiles of libraries, tours of libraries, information on collections, profiles of members and information on resources are all of interest. Information on marketing to the general public would be slightly less well-received here than in other publication (because of the largely corporate nature of the libraries represented) but marketing within the organization would be of great interest.

Bayline is more of a community newsletter than other professional publications, with a section on member news and neighborhood professional dinners. The long community history of the newsletter may explain this, the archive shows that newsletter publication dates back to the 1920s.17

Last updated: May 14, 2016


References

Show 17 footnotes

  1. Special Libraries Association (SLA) San Francisco Bay Region Chapter. (2016). Archive Bayline. SLA San Francisco Bay Region Chapter. Retrieved from http://sanfrancisco.sla.org/category/bayline/
  2. Special Libraries Association (SLA) San Francisco Bay Region Chapter. (2016). About SLA and the San Francisco Bay Chapter. SLA San Francisco Bay Region Chapter. Retrieved from http://sanfrancisco.sla.org/about/
  3. Special Libraries Association (SLA) San Francisco Bay Region Chapter. (2016). Archive Bayline. SLA San Francisco Bay Region Chapter. Retrieved from http://sanfrancisco.sla.org/category/bayline/
  4. Special Libraries Association (SLA) San Francisco Bay Region Chapter. (2016). Bayline Issues. SLA San Francisco Bay Region Chapter. Retrieved from http://sanfrancisco.sla.org/issues/
  5. Special Libraries Association (SLA) San Francisco Bay Region Chapter. (2016). About SLA and the San Francisco Bay Chapter. SLA San Francisco Bay Region Chapter. Retrieved from http://sanfrancisco.sla.org/about/
  6. Special Libraries Association (SLA) San Francisco Bay Region Chapter. (2016). Archive Bayline. SLA San Francisco Bay Region Chapter. Retrieved from http://sanfrancisco.sla.org/category/bayline/
  7. Special Libraries Association (SLA) San Francisco Bay Region Chapter. (2016). Archive Bayline. SLA San Francisco Bay Region Chapter. Retrieved from http://sanfrancisco.sla.org/category/bayline/
  8. Special Libraries Association (SLA) San Francisco Bay Region Chapter. (2016). Archive Bayline. SLA San Francisco Bay Region Chapter. Retrieved from http://sanfrancisco.sla.org/category/bayline/
  9. Special Libraries Association (SLA) San Francisco Bay Region Chapter. (2010, February/March). Bayline Staff/Editor’s Notes. Bayline, 80(1). Retrieved from http://sanfrancisco.sla.org/wp-content/uploads/2011/05/febmar10.pdf
  10. Special Libraries Association (SLA) San Francisco Bay Region Chapter. (2010, February/March). Bayline Staff/Editor’s Notes. Bayline, 80(1). Retrieved from http://sanfrancisco.sla.org/wp-content/uploads/2011/05/febmar10.pdf
  11. Special Libraries Association (SLA) San Francisco Bay Region Chapter. (2016). Bayline. SLA San Francisco Bay Region Chapter. Retrieved from http://sanfrancisco.sla.org/bayline/
  12. Special Libraries Association (SLA) San Francisco Bay Region Chapter. (2016). Archive Bayline. SLA San Francisco Bay Region Chapter. Retrieved from http://sanfrancisco.sla.org/category/bayline/
  13. Special Libraries Association (SLA) San Francisco Bay Region Chapter. (2016). About SLA and the San Francisco Bay Chapter. SLA San Francisco Bay Region Chapter. Retrieved from http://sanfrancisco.sla.org/about/
  14. Special Libraries Association (SLA) San Francisco Bay Region Chapter. (2016). About SLA and the San Francisco Bay Chapter. SLA San Francisco Bay Region Chapter. Retrieved from http://sanfrancisco.sla.org/about/
  15. Special Libraries Association (SLA) San Francisco Bay Region Chapter. (2016). About SLA and the San Francisco Bay Chapter. SLA San Francisco Bay Region Chapter. Retrieved from http://sanfrancisco.sla.org/about/
  16. Special Libraries Association (SLA) San Francisco Bay Region Chapter. (2016). About SLA and the San Francisco Bay Chapter. SLA San Francisco Bay Region Chapter. Retrieved from http://sanfrancisco.sla.org/about/
  17. Special Libraries Association (SLA) San Francisco Bay Region Chapter. (2016). Archive Bayline. SLA San Francisco Bay Region Chapter. Retrieved from http://sanfrancisco.sla.org/category/bayline/
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