Wiki Tags Archives: Regional scope

Pacific Northwest Library Association (PNLA) Quarterly

 

Publication analysis


About the publication

Title: Pacific Northwest Library Association (PNLA) Quarterly

ISSN: 0030-8188

Website: http://www.pnla.org/quarterly

Purpose, objective, or mission: Pacific Northwest Library Association promotes increased communication, joint advocacy, open debate, networking and support and information sharing through its many special projects and initiatives including an annual conference, leadership institute, quarterly journal, job board, and a Young Readers Choice Award.1

The PNLA’s journal, published since 1936, focuses on regional content, open access and discoverability.2

Target audience: PNLA members are anyone with an interest in the library and information profession primarily from Alaska, Alberta, British Columbia, Idaho, Montana, and Washington.3

Publisher: Pacific Northwest Library Association.4

Peer reviewed? Yes.5

Type: LIS scholarly journal.

Medium: Online.

Content: PNLA Quarterly is “a combination of peer-reviewed and editor-reviewed articles, focused on the region and its librarianship. The Fall issue is a conference issue.6

Articles are 1,000 to 6,000 words.7

Frequency of publication: Quarterly.8

About the publication’s submission guidelines

Location of submission guidelines: https://arc.lib.montana.edu/ojs/index.php/pnla/about/submissions#authorGuidelines

Types of contributions accepted: PNLA Quarterly welcomes submissions in four out of five sections: articles, peer-reviewed articles, conference program (each Fall) and announcements.9

Submission and review process: Authors should check the Author Guidelines to ensure correct formatting and to read through the submission preparation checklist. If submitting to a peer-reviewed section of the journal, the instructions for ensuring a blind review should be followed. Send your submissions to pqeditors@gmail.com10

Editorial tone: Professional, scholarly.

Style guide used: 6th edition of the Manual of Style of the American Psychological Association (APA).11

Conclusion: Evaluation of publication’s potential for LIS authors

The PNLA Quarterly provides a unique regional and multinational perspective to the issues of intellectual freedom, literacy, continuing education, and library leadership. Articles may be theoretical, research-based, or practice-focused. If your topic could be relevant beyond the Pacific Northwest, another journal to consider might include the Canadian Journal of Library and Information Science.

 

Audience analysis


About the publication’s readers

Publication circulation: Though readers are focused in the Pacific Northwest region of the U.S. and Canada, the journal is open access for anyone to read.

Audience location and language or cultural considerations: PNLA Quarterly’s audience is primarily U.S. and Canadian. Readers will mostly be English and French speaking.

Reader characteristics: Readership is varied—according to PNLA’s Membership page, the association is open to “anyone with an interest in the library and information profession.”12

Knowledge of LIS subject matter: Strong, but varied–readers are LIS professionals from all different areas of the profession.

Conclusion: Analysis of reader characteristics and their potential impact on authors

Readers of PNLA Quarterly come from across the LIS spectrum, but are united by a regional focus and a passion for librarianship. If you have a well researched article with a scholarly bend that focuses on this region of North America, PNLA Quarterly readers will be an eager audience.

Last updated: May 2, 2018


References

Show 12 footnotes

  1. “About Us,” PNLA.org, accessed April 26, 2018, http://www.pnla.org
  2. “Journal History,” https://arc.lib.montana.edu/ojs/index.php/pnla/about/history, accessed April 26, 2018, https://arc.lib.montana.edu/ojs/index.php/pnla/about/history
  3. “Membership,” PNLA.org, accessed April 26, 2018, http://www.pnla.org/.
  4. “Journal Sponsorship,” https://arc.lib.montana.edu/ojs/index.php/pnla/about/journalSponsorship, accessed April 26, 2018, https://arc.lib.montana.edu/ojs/index.php/pnla/about/journalSponsorship
  5. “Editorial Policies,” https://arc.lib.montana.edu/ojs/index.php/pnla/about/editorialPolicies#sectionPolicies, accessed April 26, 2018, https://arc.lib.montana.edu/ojs/index.php/pnla/about/editorialPolicies#sectionPolicies
  6. “Editorial Policies.”
  7. “Guidelines for Submission,” PNLA.org, accessed April 27, 2018, http://www.pnla.org/guidelines-for-submission
  8. “Editorial Policies.”
  9. “Editorial Policies.”
  10. “Submissions,” https://arc.lib.montana.edu/ojs/index.php/pnla/about/submissions#authorGuidelines, accessed April 27, 2018, https://arc.lib.montana.edu/ojs/index.php/pnla/about/submissions#authorGuidelines
  11. “Submissions.”
  12. “Membership,” PNLA.org, accessed April 30, 2018, http://www.pnla.org/membership
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Canadian Journal of Academic Librarianship

 

Publication analysis


About the publication

Title:  Canadian Journal of Academic Librarianship

ISSN: 2369-937X

Website: http://www.cjal.ca

Purpose, objective, or mission: Published by the Canadian Association of Professional Academic Librarians (CAPAL), the Canadian Journal of Academic Librarianship seeks to publish articles that are relevant to academic librarians and the profession of academic librarianship.1

Target audience: Academic librarians, both within and outside of Canada.

Publisher: The Canadian Association of Professional Academic Librarians (CAPAL).2

Peer reviewed? Yes. However, book reviews and review essays are not.3

Type: LIS scholarly journal.

Medium: Online.

Content: Articles that address academic librarianship from diverse perspectives. “Submissions must present substantive analysis of a topic. Submissions need not have a geographical focus; however, if they do, the focus should be on Canada or have a strong connection to Canada.”4

Check the journal’s calls for papers and reviews for the latest information on special issues.

Frequency of publication: “Articles and book reviews are published on a continuous basis and combined into one volume at the end of each calendar year.”5

About the publication’s submission guidelines

Location of submission guidelines: http://www.cjal.ca/index.php/capal/about/editorialPolicies#focusAndScope

Types of contributions accepted: The journal welcomes submissions for book reviews and articles and review essays. Book reviews should be about 1,000 words in length, whereas articles should be 3,000 to 6,000 words, and no more than 10,000.6

Submission and review process: First, create a username and password for the Canadian Journal of Academic Librarianship. You can register here.

Once you are ready to submit, be sure to read through the Author Guidelines to make sure you have formatted your work properly and included all necessary information.

“Submissions are reviewed first by an editor to confirm that the submission is appropriate for the Canadian Journal of Academic Librarianship. This step typically occurs within two weeks of submission. This editorial review considers questions such as:

  • Is the submission within the Aims and Scope?
  • Is the submission readable and within the desired word count?
  • Has the submission been published elsewhere?
  • Has the submission document been anonymized?”

“When the editor has determined that the submission is appropriate to be considered for publication, he/she contacts potential reviewers. Editors do not also serve as reviewers. Each submission is normally reviewed by two reviewers. Reviewers are asked to submit their reviews within four weeks.”

Finally, the editor will consider any recommendations and comments made by the reviewer, and will confer with the author.7

Editorial tone: Professional, scholarly.

Style guide used: The most recent edition of the Chicago Manual of Style.8

Conclusion: Evaluation of publication’s potential for LIS authors

Keep in mind that publication submissions are not limited to Canadian librarians, but articles relevant to the country’s LIS field are encouraged and welcomed. According to the journal’s Focus and Scope section, “Submissions need not have a geographical focus; however, if they do, the focus should be on Canada or have a strong connection to Canada.”9 Recently published articles are on topics such as the recent trend of libraries hiring consultants and 20th century postwar Canadian libraries.

The CJAL could also be a good outlet for reviews on LIS books written in the last three years. Look at the Book Review Guidelines section of the Editorial Policies for more information.
 

Audience analysis


About the publication’s readers

Publication circulation: The journal is open access, so anyone can read current and archived issues.

Audience location and language or cultural considerations: All articles are published in both English and French.

Reader characteristics: Readers are academic librarians who are members of the Canadian Association of Academic Librarians. Therefore, readers are likely well versed in current LIS topics, especially how they relate to the field of academic librarianship.

Knowledge of LIS subject matter: Strong.

Conclusion: Analysis of reader characteristics and their potential impact on authors

Potential authors who are interested in publishing in this journal should look into CAPAL to learn more about the journal’s readership. The association’s About page states that they differ from other library associations in that CAPAL “is an advocacy group focused on the individual and the profession.”10

Readers are librarians who are well versed in LIS topics, particularly as they relate to academic librarianship. If you have a book review or well researched LIS article that is relevant for academic librarians (particularly in Canada), then this may be a good venue for your writing.

Last updated: April 21, 2018


References

Show 10 footnotes

  1. “Editorial policies,” CJAL.ca, accessed April 16, 2018, http://www.cjal.ca/index.php/capal/about/editorialPolicies#focusAndScope
  2. “Editorial policies.”
  3. “Editorial policies.”
  4. “Editorial policies.”
  5. “Editorial policies.”
  6. “Submissions,” CJAL.ca, accessed April 17, 2018, http://www.cjal.ca/index.php/capal/about/submissions#authorGuidelines
  7. “Editorial policies.”
  8. “Submissions.”
  9. “Editorial Policies.”
  10. “About,” CAPALibrarians.org, accessed April 20, 2018, http://capalibrarians.org/contact-us/
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The Conversation

 

Publication analysis


About the publication

Title: The Conversation

ISSN: N/A

Website: http://theconversation.com

Purpose, objective, or mission: Begun as a project in 2014, The Conversation publishes articles written by PhD candidates and university-affiliated researchers. Their aim is to promote access to high-quality information and to strive for a better understanding of current affairs and complex issues.1

For more in depth information, take a look at their charter.

While this wiki profile is for The Conversation‘s U.S.-based website, there are additional sites specific to audiences all around the globe.

Target audience: Members of the general public interested in reading high-quality based on academic research. Much of this research may not otherwise be accessible to the general public because it may be published in scholarly journals with limited circulation.

Publisher: The Conversation US, Inc.

Peer reviewed? No. Authors work with editors, who are professional journalists, to craft their articles.

Type: Civilian publication.

Medium: Online.

Content: Articles based on academic studies of varying topics—arts, culture, science, technology, medicine, and many more.

Frequency of publication: New articles published daily.

About the publication’s submission guidelines

Location of submission guidelines: https://theconversation.com/us/pitches

Types of contributions accepted: The Conversation focuses on three priority areas:

  • “Timely, evidence-based analysis of issues making the news
  • Articles explaining new research and its significance for a non-expert audience
  • Timeless, plain English ‘explainers’ of complex issues”2

Submission and review process: There are three steps to becoming published: verification of institute, educational history/qualifications and the creation of a website account.3

Editorial tone:  “Plain English” (for “a non-expert audience”) and “evidence based.” 4

The writing style must be professional yet accessible to general readers who are not subject matter experts. A scholarly or academic tone could be off-putting for lay readers.

Style guide used: Unknown.

Conclusion: Evaluation of publication’s potential for LIS authors

For authors who are are LIS researchers affiliated with an academic institution (MLIS students should keep in mind that they do not qualify), this could be a great outlet for translating scholarly work research for lay audiences and for providing well-informed content on current issues in libraries, online privacy, intellectual freedom, the digital divide, media literacy, and other LIS-oriented topics that would be significant to a nonexpert audience. A four-minute video on the benefits of writing for The Conversation is available here.

Before proposing an article, The Conversation‘s editors ask that you do a keyword search to see what has already been published on your topic.5 (Of course this is good advice for any publication you might hope to write for!) A list of articles on libraries can be found here.

 

Audience analysis


About the publication’s readers

Publication circulation: This profile is geared towards readers of the U.S.-based site, but The Conversation has websites for readers in Australia, Africa, the United Kingdom, Canada, France, Indonesia, as well as an additional “global perspectives” site.

Audience location and language or cultural considerations: The Conversation has a global audience. Specific editions are geared toward readers in specific geographies, but all editions are accessible worldwide.

Reader characteristics: All published articles feature a comments section with lively debates among readers. Thoughtful, well developed comments are the norm. Anyone can sign up to comment on articles, but full names are required to help maintain a transparent forum. Click here to read about The Conversation’s community standards for readers and commenters.

Knowledge of LIS subject matter: Varied. Authors would need to assume that readers would not be part of the LIS world and would not be familiar with LIS jargon.

Conclusion: Analysis of reader characteristics and their potential impact on authors

From glancing over the reader characteristics mentioned above, you can guarantee that, if published by The Conversation, your article could very well invite a lively debate among commenters from all over the world. Authors will find a higher level of engagement with readers, and will be able to see how their audience responds to their work–a feature not usually seen with publication of scholarly articles.

Last updated: April 9, 2018


References

Show 5 footnotes

  1. “Who We Are,” TheConversation.com, accessed March 14, 2018, https://theconversation.com/us/who-we-are
  2. “Pitch an article idea, TheConversation.com, accessed March 20, 2018, https://theconversation.com/us/pitches
  3. “Become an author,” TheConversation.com, accessed March 29, 2018, https://theconversation.com/become-an-author
  4. “Pitch an article idea, TheConversation.com, accessed March 20, 2018, https://theconversation.com/us/pitches
  5. “Pitch an article.”
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BayNet

 

Publication analysis


About the publication

Title: BayNet Newsletter

ISSN: N/A

Website: http://baynetlibs.org/news/current-newsletter/

Purpose, objective, or mission: The BayNet Newsletter gives members of the San Francisco Bay Area Library and Information Network (BayNet) a place to share their news with other members of the organization. BayNet is a multidisciplinary library association dedicated to bringing together librarians, archivists, and information professionals from all over the Bay Area so they can share and learn from each other.

Target audience: LIS professionals in the San Francisco Bay area of California.

Publisher: San Francisco Bay Area Library and Information Network.

Peer reviewed? No, but “the editor reserves the right to make editorial revisions, deletions, or additions that, in their opinion, supports the author’s intent. When changes are substantial, every effort is made to work with the author.” This applies to both article blog posts and newsletter submissions.1

Type: LIS professional or trade publication.

Medium: Online newsletter + blog.

Content: BayNet’s site contains job notices, relevant news, events and more. See ‘Types of contributions accepted’ below for more information from the editor on what the newsletter contains.

Frequency of publication: New posts added multiple times a week; BayNet’s newsletter is published quarterly.2

About the publication’s submission guidelines

Location of submission guidelineshttp://baynetlibs.org/news/submission-guidelines/

Types of contributions accepted: According to a January 4, 2016 email from editor Collin Thormoto to the BayNet membership, “The BayNet Newsletter is looking for articles on a wide variety of topics: professional news, events, workshops, seminars, and issues or events of interest. If there’s something going on in the world of archives that you’re excited about, let everyone know! If you just got a new library program and want to tell people about it, then this is the place. And if you have an event that you want to make sure is packed, we’ve got your audience right here… Pictures are encouraged and will be published in full color.”

Submission and review process: “Electronic submissions are preferred. Submissions should be sent to collin.thormoto@gmail.com with the phrase “BayNet Newsletter Submission” in the subject line.”3

Editorial tone: Professional, yet casual.

Style guide used: Unknown.

Conclusion: Evaluation of publication’s potential for LIS authors

BayNet may be a good outlet for LIS authors in the area who have recent news or information pertinent to the Bay Area and beyond–events are especially welcome. The Winter 2017 issue features an article on the 2.016 virtual conference as well as information on increasing libraries’ social media presence. These articles are relevant to the area but not necessarily limited to Bay Area residents.

 

Audience analysis


About the publication’s readers

Publication circulation: Anyone can join BayNet’s mailing list. In addition to the website and newsletter, there is also a Twitter, Facebook, LinkedIn and Listserv that readers can access.

Audience location and language or cultural considerations: Readership is geared towards LIS professionals in the San Francisco Bay area of California. Articles are written in English.

Reader characteristics: BayNet is a place for networking, sharing information and fostering connections, so it can be assumed that readers are professionals in the field interested in the latest LIS news for the Bay Area.

Knowledge of LIS subject matter: Feel free to include your LIS jargon–readers are professionals working in the field across all aspects of librarianship.

Conclusion: Analysis of reader characteristics and their potential impact on authors

As seen in the current newsletter and the above mentioned email from the editor, the BayNet newsletter is read by professionals across all LIS fields. Readers are eager to hear about Bay Area events and the latest information that is relevant to their jobs.

Last updated: April 3, 2018


References

Show 3 footnotes

  1. “Submission Guidelines,” BayNetLibs.org, accessed March 22, 2018, https://baynetlibs.org/news/submission-guidelines/
  2. “Submission Guidelines.”
  3. “Submission Guidelines.”
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Southeastern Librarian (SELn)

 

Publication analysis


About the publication

Title: The Southeastern Librarian (SELn)

ISSN: 0038-3686

Website: http://www.selaonline.org/sela/publications/SEln/issues.html

Purpose, objective, or mission: The Southeastern Librarian (SELn) “is the official publication of the Southeastern Library Association (SELA).” The journal publishes “articles, announcements, and news of professional interest to the library community in the southeast”1

Target audience: The library community of the southeastern United States as well as members of SELA.2

Publisher: Southeastern Library Association.3

Peer reviewed? Yes.4

Type: LIS scholarly journal.

Medium: Online.

Content: For each volume, SELn publishes four issues that report SELA business, juried articles, book reviews, and state library/personnel news. The journal “represents a significant means for addressing the Association’s research objective.”5 Regular sections include Articles, Book Reviews, and News Articles.

Frequency of publication: Quarterly.

About the publication’s submission guidelines

Location of submission guidelines: Guidelines for Submissions and Author Instructions.

Types of contributions accepted: Manuscripts submitted to SELn “need not be of a scholarly nature but should address professional concerns of the library community. SELn particularly seeks articles that have a broad southeastern scope and/or address topics identified as timely or important by SELA sections, round tables, or committees.” SELn also accepts articles with a broad range of information sources, not limited to the purely scholarly: “News releases, newsletters, clippings, and journals from libraries, state associations, and groups throughout the region.”6 SELn also accepts book reviews for consideration.7

Submission and review process:

For articles, the “manuscript will be acknowledged by the editor. Incoming manuscripts are added to a manuscript bank from which articles are selected for each issue.” The editor assigns manuscripts to at least two reviewers for blind review. Following the review, the author will be notified of the publication decision; articles are usually published within twelve months.8

For book reviews, “submissions will be judged on writing style, content and perceived interest to the readership of the journal.” Those reviews solicited by the editor receive preferential consideration.9

Editorial tone: SELn publishes both juried articles and news and association items. Scholarly articles have an academic tone but a readable style, whereas news articles are more informal. Articles that are not scholarly should “address professional concerns of the library community.”10 A review of the most recent articles reveals well-researched, referenced, and academic writing.11

Style guide used: Latest edition of the Publication Manual of the American Psychological Association.12

Conclusion: Evaluation of publication’s potential for LIS authors

This journal provides a good opportunity for LIS practitioners, educators, and students based in the southeastern United States to publish original research and scholarship. Potential authors should consider joining SELA in order to identify topics of interest to members through the association’s sections, roundtables, and committees.13 LIS authors can also submit book reviews. Further, SELn has issued a call for volunteer reviewers; a reviewer must be a member of SELA and have two years professional experience and two published peer-reviewed articles (or equivalent).14

 

 

Audience analysis


About the publication’s readers

Publication circulation: SELA members are able to access current issues online.15 Back issues one year past are available to all through DigitalCommons.16

Audience location and language or cultural considerations: Readers are based in the southeastern United States. “State library associations of the states of Alabama, Arkansas, Florida, Georgia, Kentucky, Louisiana, Mississippi, North Carolina, South Carolina, Tennessee, Virginia, and West Virginia are eligible to be constituent members of the Association.”17 As this publication focuses on a particular group of states, there will generally be a shared cultural understanding of relevant topics. However, as the SELn covers a fair number of states, specific regional terms should be explained.

Reader characteristics: SELA membership “may include any person, library or other organization . . . interested in the promotion and fostering of library and information services in the southeastern United States.”18 The audience will share a concern for the betterment of libraries in this region.

Knowledge of LIS subject matter: As members of SELA, readers will have knowledge of LIS subject matter and jargon.

Conclusion: Analysis of reader characteristics and their potential impact on authors

Readers of this journal will have a variety of interests in LIS issues, especially those whose relevance is demonstrated in the context of the southeastern United States. SELn readers are LIS professionals and students throughout the region, so there is an interest in a wide variety of research and scholarship that will benefit and advance practices in all LIS environments .

Last updated: March 14, 2018


References

Show 18 footnotes

  1. Homepage, The Southeastern Librarian, accessed March 14, 2018, http://www.selaonline.org/sela/publications/SEln/issues.html.
  2. Homepage.
  3. Homepage.
  4. “Guidelines for Submissions and Author Instructions,” The Southeastern Librarian, accessed March 14, 2018, http://www.selaonline.org/sela/publications/SEln/guidelines.html.
  5. “Guidelines for Submissions.”
  6. “Guidelines for Submissions.”
  7. “Guidelines for Book Reviewers,”The Southeastern Librarian, accessed March 14, 2018, http://www.selaonline.org/sela/publications/SEln/bookreviewers.html.
  8. “Guidelines for Submissions.”
  9. “Guidelines for Book Reviewers.”
  10. “Guidelines for Submissions.”
  11. SELn Archives, digitalcommons.kennesaw.edu, accessed March 14, 2018, https://digitalcommons.kennesaw.edu/seln/.
  12. “Guidelines for Submissions.”
  13. “Guidelines for Submissions.”
  14. “Call for Reviewers,” The Southeastern Librarian, accessed March 14, 2018, http://www.selaonline.org/sela/publications/SEln/reviewers.html.
  15. “Homepage.”
  16.  SELn Archives.
  17. “Southeastern Library Association Handbook,” 2014 edition, p. 9, accessed March 14, 2018, http://selaonline.org/sela//contacts/SELA_Handbook.pdf.
  18. “Southeastern Library Association Handbook,” p. 7.
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Pennsylvania Libraries: Research and Practice (PaLRaP)

 

Publication analysis


About the publication

Title: Pennsylvania Libraries: Research & Practice (PaLRaP)

ISSN: 2324-7878 (online)

Website: www.palrap.org

Purpose, objective, or mission: Pennsylvania Libraries: Research & Practice provides (PaLRaP) provides opportunities for Pennsylvania librarians to share their knowledge and experience in all areas of librarianship with other librarians in the state and beyond.1

Target audience: Librarians and LIS professionals in Pennsylvania, as well as those in other states and countries.2

Publisher: The journal is published by the University Library System, University of Pittsburgh, and cosponsored by the College and Research Division of the Pennsylvania Library Association and the University of Pittsburgh Press.3

Peer reviewed? Articles in the Research and Practice section are double-blind peer reviewed. Essay and Commentary articles are not peer reviewed but are edited and fact checked. News, features, and letters  are not peer reviewed.4

Type: LIS scholarly journal.

Medium: Online and open access.5

Content: Sections appearing regularly in PaLRaP are Editorial, Letter, Commentary, Feature, Interview, Practice, Research, and News.6 Although the journal emphasizes scholarship from Pennsylvania libraries, the Research and Practice articles are original, current, and applicable to public and academic libraries outside of the state.

Frequency of publication: Twice a year.7

About the publication’s submission guidelines

Location of submission guidelines: Submissions.

Types of contributions accepted: The journal is a forum for the “unique and valuable work of librarians in Pennsylvania.” PaLRaP “includes articles from all areas of librarianship, and from all types of libraries in Pennsylvania,” including original research, innovative initiatives and practices, and current trends and challenges.8 Each section of the journal has its own editorial guidelines, scope, and style.

Submission and review process: PaLRaP uses an online submission system. Registration as an author on the PaLRaP website is required to submit and check the status of manuscripts. Authors should read the section policies for editorial guidelines and to determine the correct category for manuscripts. Articles submitted to the Research and the Practice sections are submitted to blind peer review.9 The website provides a flowchart of the Open Journal Systems software, which is a helpful overview of the publishing process.10

Editorial tone: The Research and Practice articles are scholarly; the tone of other sections is less formal but appropriate for a scholarly journal.

Style guide used: Publication Manual of the American Psychological Association (APA), 6th edition,11 and the journal’s own “Additional Manuscript Guidelines for Authors.”12

Conclusion: Evaluation of publication’s potential for LIS authors

LIS authors writing from and about Pennsylvania will find an excellent outlet in PaLRaP. The journal welcomes submissions from all types of libraries and all areas of librarianship. The journal’s focus on Pennsylvania may limit the ability of LIS authors from out of state to get published; however, LIS authors whose research and practice is in Pennsylvania have a great opportunity for publishing in a high-quality LIS journal whose content is relevant to academic and public libraries beyond Pennsylvania’s boarders.

 

Audience analysis


About the publication’s readers

Publication circulation: This is a five-year-old online open-access journal directed specifically to librarians and LIS professionals in Pennsylvania.

Audience location and language or cultural considerations: PaLRaP‘s focus is on libraries in Pennsylvania, and its primary audience is in Pennsylvania; however, it is an open-access journal, so it can reach audiences worldwide. It is written in English.

Reader characteristics: Readers will most likely be librarians in Pennsylvania who expect to read about research and practice from within their state. Readers will expect “to be exposed to the unique and valuable work of librarians in Pennsylvania that may not be published elsewhere in the library literature.”13

Knowledge of LIS subject matter: Readers will have LIS subject matter knowledge.

Conclusion: Analysis of reader characteristics and their potential impact on authors

Although this publication focuses on library research and practice from the state of Pennsylvania, this is an open-access journal whose content is relevant outside of the state as well. Authors should keep in mind that there is potentially a much wider audience than just a local one.

Last updated: February 21, 2018


References

Show 13 footnotes

  1. “Editorial Policies,” Pennsylvania Libraries: Research & Practice, accessed February 21, 2018, http://www.palrap.org/ojs/index.php/palrap/about/editorialPolicies#focusAndScope.
  2. “Editorial Policies.”
  3. “Journal Sponsorship,” Pennsylvania Libraries: Research & Practice, accessed February 21, 2018, http://www.palrap.org/ojs/index.php/palrap/about/journalSponsorship.
  4. “Editorial Policies.”
  5. Homepage, Pennsylvania Libraries: Research & Practice, accessed February 21, 2018, www.palrap.org.
  6. Tom Reinsfelder and Anne Behler, “Editors’ Note: Five Years of PaLRap,” Pennsylvania Libraries: Research & Practice 5, no. 2 (Fall 2017), https://doi.org/10.5195/palrap.2017.169.
  7. “Archives,” Pennsylvania Libraries: Research & Practice, accessed February 21, 2018, http://www.palrap.org/ojs/index.php/palrap/issue/archive.
  8. “Editorial Policies.”
  9. “Submissions,” Pennsylvania Libraries: Research & Practice, accessed February 21, 2018, http://www.palrap.org/ojs/index.php/palrap/about/submissions#onlineSubmissions.
  10. “About This Publishing System,” Pennsylvania Libraries: Research & Practice, accessed February 21, 2018, http://www.palrap.org/ojs/index.php/palrap/about/aboutThisPublishingSystem.
  11. “Submissions.”
  12.  “Additional Manuscript Guidelines for Authors,” Pennsylvania Libraries: Research & Practice, accessed February 21, 2018, http://www.palrap.org/ojs/index.php/palrap/pages/view/manuscriptguide.
  13. “Editorial Policies.”
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Society of California Archivists Newsletter (SCA Newsletter)

 

Publication analysis


About the publication

Title: Society of California Archivists Newsletter (SCA Newsletter)

ISSN: 1931-54731

Website: http://calarchivists.org/publications/scanewsletter

Purpose, objective, or mission: SCA Newsletter serves as the official voice of the Society of California Archivists (SCA), sharing news and events related to the archives community throughout California.2 The mission of SCA is “to support and develop the education of those who collect, care for, and provide access to the documentary heritage of California and adjoining areas and to encourage public interest in and public support for archival facilities in public and private institutions.”3

Target audience: SCA members, and those in the archives community (professional archivists, manuscript curators, records managers, conservators, historians, librarians, genealogists, museum curators, students, and volunteers) in California.4

Publisher: Society of California Archivists (SCA).5

Peer reviewed? No.6

Type: LIS professional news.

Medium: Online.7

Content: Information and news for professionals and archival institutions in California. The newsletter typically features collection and exhibition spotlights, digital projects, reports of SCA Board actions and meetings, and announcements of seminars, workshops, and other regional events of interest.8

Frequency of publication: Quarterly: January, April, July, October.9

About the publication’s submission guidelines

Location of submission guidelines: http://www.calarchivists.org/Publications/SCANewsletter

Types of contributions accepted: Per an email from the newsletter editors, submissions on any topic of interest to the California archives community are welcome, including articles on newly processed collections, new acquisitions, digitization projects, upcoming events, exhibit openings, short book reviews, and other announcements from repositories throughout California.10

Submission and review process: Articles for consideration should be submitted via email attachment to newsletter@calarchivists.org. Include your repository name, location, and contact information. Images intended for publication should be submitted in a high-resolution format.11

Editorial tone: The tone is informational, professional, and accessible to a diverse range of readers in the library, archives, and museums (LAM) community.

Style guide used: No style guide specified.

Conclusion: Evaluation of publication’s potential for LIS authors

The newsletter seeks profiles of archival activities and accomplishments. A call for submissions suggested articles related to newly processed collections, new acquisitions, how an institution responded to budget challenges, grants received, ongoing projects, and short reviews of books of potential interest to archivists. A survey of past issues shows that contributors range from LAM managers and directors, to library assistants and students. There are no guidelines stating that contributors should be members of SCA.12

 

Audience analysis


About the publication’s readers

Publication circulation: The Society of California Archivists has approximately 450 members13; however, the newsletter is open access, with back issues available online.

Audience location and language or cultural considerations: The publication focuses archival activities throughout the state of California and is written in English.

Reader characteristics: SCA members include archivists, manuscript curators, records managers, conservators, historians, librarians, genealogists, museum curators, students, and volunteers. Members are affiliated with colleges and universities; federal, state and local government archives and records centers; historical societies; museums; libraries; corporations; educational, religious, and medical institutions; and private collections in California.14

Knowledge of LIS subject matter: Readers have a strong awareness of archival collections, issues, and practices. However, articles may appeal to readers in the LIS community who may not have specific knowledge of archives.

Conclusion: Analysis of reader characteristics and their potential impact on authors

Readers are likely involved with repositories and cultural institutions in California, and have an interest in issues and developments relating to the archives community. Articles are informative, reporting on events and local professional organizations, and sharing practical guidance for professionals and students. Most readers will be well-informed of archival practices; however, the tone of the newsletter is accessible and nonacademic.

Last updated: May 14, 2016


References

Show 14 footnotes

  1.  SCA Newsletter, Society of California Archivists (SCA), accessed March 18, 2018, http://calarchivists.org/Publications/SCANewsletter
  2. Society of California Archivists. (2016). SCA Newsletter. Retrieved from http://www.calarchivists.org/Publications/SCANewsletter
  3.  Society of California Archivists. (2016). SCA Newsletter. Retrieved from http://www.calarchivists.org/About_SCA/Mission
  4. Society of California Archivists. (2016). About SCA. Retrieved from http://www.calarchivists.org/About_SCA
  5.  ProQuest. (2016). SCA Newsletter. Ulrichsweb Global Serials Directory. Retrieved from http://ulrichsweb.serialssolutions.com.libaccess.sjlibrary.org/title/1440550599400/733360
  6. ProQuest. (2016). SCA Newsletter. Ulrichsweb Global Serials Directory. Retrieved from http://ulrichsweb.serialssolutions.com.libaccess.sjlibrary.org/title/1440550599400/733360
  7. ProQuest. (2016). SCA Newsletter. Ulrichsweb Global Serials Directory. Retrieved from http://ulrichsweb.serialssolutions.com.libaccess.sjlibrary.org/title/1440550599400/733360
  8. Society of California Archivists. (2016). SCA Newsletter. Retrieved from http://www.calarchivists.org/Publications/SCANewsletter
  9. Society of California Archivists. (2016). SCA Newsletter. Retrieved from http://www.calarchivists.org/Publications/SCANewsletter
  10.  Society of California Archivists. (2016). SCA Newsletter. Retrieved from http://www.calarchivists.org/Publications/SCANewsletter
  11. Society of California Archivists. (2016). SCA Newsletter. Retrieved from http://www.calarchivists.org/Publications/SCANewsletter
  12.  Society of California Archivists. (2016). SCA Newsletter. Retrieved from http://www.calarchivists.org/Publications/SCANewsletter
  13. Society of American Archivists. (2016). Society of California Archivists. Retrieved from http://www2.archivists.org/assoc-orgs/society-of-california-archivists
  14.  Society of California Archivists. (2016). About SCA. Retrieved from http://www.calarchivists.org/About_SCA
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Georgia Library Quarterly

 

Publication analysis


About the publication

Title: Georgia Library Quarterly

ISSN: 2157-0396 (Print) and 2161-3540 (Online)1

Website: http://digitalcommons.kennesaw.edu/glq/

Purpose, objective, or mission: The Georgia Library Quarterly “features news and information primarily of interest to Georgia librarians but will consider articles of state-wide or general interest in the field of librarianship.”2

Target audience: Primarily Georgia librarians,3 although articles have been downloaded from across the globe.4

Publisher: Georgia Library Association5

Peer reviewed? Research articles are peer reviewed.6 Other submissions will reviewed by the editorial team.7

Type: This journal is classified as scholarly for its peer-reviewed research articles.8 However, because the majority of the content features articles on activities, projects, news,9 and reviews for the LIS practitioner, this could be considered a hybrid scholarly-professional publication.

Medium: Print and online10

Content: This journal includes columns that feature insights and ideas, one peer-reviewed article per issue, news items from Georgia libraries, and book reviews.11

“Georgia Library Quarterly reviews books on aspects of life in Georgia and the South, including history, literature, politics, education, and genealogy. Materials written by Southern authors or published by regional publishers may also be considered, as well as those on libraries and librarianship.”12

Frequency of publication: Quarterly13

About the publication’s submission guidelines

Location of submission guidelines: http://digitalcommons.kennesaw.edu/glq/policies.html

Types of contributions accepted: Georgia Library Quarterly accepts research articles, opinion pieces, Georgia library news, and book reviews.14

Submission and review process: Papers should be submitted in Microsoft Word (2003 or later) format. Upload submissions to digitalcommons.kennesaw.edu/glq. “Deadlines for articles and papers are the first day of March, June, Sept and Dec. Note that peer review articles may require more than one quarter to publish.”15

No specific article length is given. According to the final submission guidelines, “because this journal publishes electronically, page limits are not as relevant as they are in the world of print publications. We are happy, therefore, to let authors take advantage of this greater “bandwidth” to include material that they might otherwise have to cut to get into a print journal. This said, authors should exercise some discretion with respect to length. Peer reviewed articles are expected to meet a more stringent standard length.”16

Guidelines for book reviewers:

  • Notify the editor if a conflict of interest is discovered.
  • Read the book carefully and thoroughly.
  • Include a brief summary, a description and evaluation of highlights, especially those to Georgia or Southern references.
  • Include a recommendation of the appropriate readership.
  • Write a review of between 300 to 500 words.
  • Create the review in MS Word.
  • Use 11 pt. Calibri font.
  • Begin the review with the title, author or editor, publisher, date, ISBN, and price.
  • End the review with your name and your library or affiliation.
  • Please submit reviews to the GLQ site at http://digitalcommons.kennesaw.edu/glq, or, email them directly to the editor at lautzenheiserj@bibblib.org.
  • If for any reason you are unable to fulfill your obligation to write a review, notify the editor immediately–absolutely before the given deadline. You are expected to return the book/material at once.
  • Reviews may be edited for brevity or clarity.
  • Unless otherwise stated, the complimentary review copy may be retained by the reviewer.17

Editorial tone: There are no stated guidelines for tone of submitted articles. Upon examination of several issues, there is a wide range of writing style that is represented. The peer-reviewed research article will have a scholarly and academic tone, whereas the opinion pieces are more informal. News items are also written in an informal style.18

Style guide used: The Chicago Manual of Style19

Conclusion: Evaluation of publication’s potential for LIS authors

With its variety of offerings, Georgia Library Quarterly supplies opportunities not only for the LIS researcher, but also for those writers who would like to share ideas and opinions about the field of library and information science. This journal is especially relevant for LIS practitioners working and residing in the state of Georgia. One can assume that, as there is only one peer-reviewed research article published per issue,20 this avenue of publication original research published might prove more difficult than a purely academic journal. However, as this is a journal that focuses on Georgia-related topics, research particularly related to Georgia libraries would most likely be welcomed.

 

Audience analysis


About the publication’s readers

Publication circulation: Georgia Library Quarterly is an “open access publication, freely available at http://digitalcommons.kennesaw.edu/glq/ with approximately 20,000 hits per year, including complete issues and individual articles.”21

Audience location and language or cultural considerations: Text is in English.22 Because this journal’s readership is primarily located in the state of Georgia,23 there will necessarily be a cultural bias in writing about issues of interest to Georgia librarians. However, as can be seen on the readership map on the publication website,24 Georgia Library Quarterly is downloaded from all over the world. Authors should bear this global readership in mind by avoiding regional colloquialisms.

Reader characteristics: Most readers of this publication will live in the state of Georgia25 and share an interest of topics importance to LIS professionals in this state.

Knowledge of LIS subject matter: Most readers will be LIS professionals and/or hold MLIS degrees. They will be knowledgeable about LIS issues, particularly those facing libraries in Georgia.

Conclusion: Analysis of reader characteristics and their potential impact on author

The articles, news items, and book reviews in the GLQ are written primarily by Georgia librarians, for Georgia librarians.26 For a someone new to the profession, this publication presents an excellent opportunity to write for and connect with peers in libraries throughout the state. As this is an open-access journal, freely available worldwide,27 GLQ is also a good venue for original research.

Last updated: April 25, 2017


References

Show 27 footnotes

  1.  Georgia Library Quarterly, Ulrichsweb Global Serials Directory, accessed April 11, 2018, http://ulrichsweb.serialssolutions.com.libaccess.sjlibrary.org/search/465320178
  2. “Aims and Scope,” Georgia Library Association, accessed April 25, 2017,  http://digitalcommons.kennesaw.edu/glq/aimsandscope.html
  3. “Aims and Scope,” Georgia Library Association, accessed April 25, 2017, http://digitalcommons.kennesaw.edu/glq/aimsandscope.html
  4. “Home,” Georgia Library Association, accessed April 25, 2017, http://digitalcommons.kennesaw.edu/glq/
  5. Georgia Library Quarterly, Ulrichsweb Global Serials Directory, accessed April 25, 2017, http://ulrichsweb.serialssolutions.com.libaccess.sjlibrary.org/title/1436115352332/340453
  6. Georgia Library Quarterly, Ulrichsweb Global Serials Directory, accessed April 25, 2017, http://ulrichsweb.serialssolutions.com.libaccess.sjlibrary.org/title/1436115352332/340453
  7. “Policies,” Georgia Library Association, accessed April 25, 2017, http://digitalcommons.kennesaw.edu/glq/policies.html
  8. Georgia Library Quarterly, Ulrichsweb Global Serials Directory, accessed April 25, 2017, http://ulrichsweb.serialssolutions.com.libaccess.sjlibrary.org/title/1436115352332/340453
  9. “Aims and Scope,” Georgia Library Association, accessed April 25, 2017, http://digitalcommons.kennesaw.edu/glq/aimsandscope.html
  10. Georgia Library Quarterly, Ulrichsweb Global Serials Directory, accessed April 25, 2017, http://ulrichsweb.serialssolutions.com.libaccess.sjlibrary.org/title/1436115352332/340453
  11. “Home,” Georgia Library Association, April 25, 2017, http://digitalcommons.kennesaw.edu/glq/
  12. “GLQ’s Off the Shelf,” Georgia Library Association, accessed April 25, 2017, http://gla.georgialibraries.org/glq_bookreviews.htm
  13. Georgia Library Quarterly, Ulrichsweb Global Serials Directory, accessed April 25, 2017, http://ulrichsweb.serialssolutions.com.libaccess.sjlibrary.org/title/1436115352332/340453
  14. “Home,” Georgia Library Association, accessed April 25, 2017, http://digitalcommons.kennesaw.edu/glq/
  15. “Policies,” Georgia Library Association, accessed April 25, 2017, http://digitalcommons.kennesaw.edu/glq/policies.html
  16. “Final Manuscript Preparation Guidelines for Georgia Library Quarterly,” Georgia Library Association, accessed April 25, 2017, http://digitalcommons.kennesaw.edu/glq/styleguide.html
  17. “GLQ’s Off the Shelf,” Georgia Library Association, accessed April 25, 2017, http://gla.georgialibraries.org/glq_bookreviews.htm
  18. “Home,” Georgia Library Association, accessed April 25, 2017, http://digitalcommons.kennesaw.edu/glq/
  19. (2015). “Final Manuscript Preparation Guidelines for Georgia Library Quarterly,” Georgia Library Association, accessed April 25, 2017, http://digitalcommons.kennesaw.edu/glq/styleguide.html
  20. “Home,” Georgia Library Association, accessed April 25, 2017, http://digitalcommons.kennesaw.edu/glq/
  21. “Advertising Specifications and Rate Sheet,” Georgia Library Association, accessed April 25, 2017, http://gla.georgialibraries.org/glq_adrates.pdf
  22. Georgia Library Quarterly, Ulrichsweb Global Serials Directory, accessed April 25, 2017, http://ulrichsweb.serialssolutions.com.libaccess.sjlibrary.org/title/1436115352332/340453
  23. “Aims and Scope,” Georgia Library Association, accessed April 25, 2017, http://digitalcommons.kennesaw.edu/glq/aimsandscope.html
  24. “Home,” Georgia Library Association, accessed April 25, 2017,  http://digitalcommons.kennesaw.edu/glq/
  25. “Home,” Georgia Library Association, accessed April 25, 2017, http://digitalcommons.kennesaw.edu/glq/
  26. “Home,” Georgia Library Association, accessed April 25, 2017, http://digitalcommons.kennesaw.edu/glq/
  27. Georgia Library Association. (2015). Advertising Specifications and Rate Sheet. Georgia Library Association. Retrieved from http://gla.georgialibraries.org/glq_adrates.pdf
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The Crab

 

Publication analysis


About the publication

Title: The Crab

ISSN: 0300-75611

Website: http://www.mdlib.org/about/ecrab/ecrab.asp

Purpose, objective, or mission: This is the official publication of the Maryland Library Association (MLA). The Crab is published quarterly and is the official Maryland Library Association publication. On the MLA Website, the association’s purpose is given as, “[to provide] leadership for those who are committed to libraries by providing opportunities for professional development and communication and by advocating principles and issues related to librarianship and library service.”2

Target audience: The primary target audience is the association’s membership, which includes “library staff and trustees, library school students, libraries, and friends of libraries representing the full spectrum of librarianship in Maryland.”3 The library staff component includes members from public, school, academic, and special libraries. Public librarians are the largest constituency.

Publisher: Maryland Library Association.4

Peer reviewed? No.5

Type: LIS professional news.6

Medium: Print and online.7

Content: Coverage of the MLA annual conference; program and workshop reports; news about Maryland libraries and library people; articles on issues concerning libraries and librarianship in Maryland; reviews of books and other materials with local or state interest; letters to the editor.8

Frequency of publication: Four times per year.9

About the publication’s submission guidelines

Location of submission guidelines: http://www.mdlib.org/about/ecrab/submit.asp

Types of contributions accepted: From the submission guidelines, The Crab seeks coverage of the following topics: MLA conference; MLA division, committee or interest group news; reports on programs and workshops of interest to librarians in Maryland; news about Maryland libraries and people; articles on issues concerning libraries and librarianship in Maryland; reviews of books and other materials, based on their local and state interest will be considered for publication; letters to the editor – these must be signed, although names may be withheld from publications upon request.10

Advertising will be accepted for The Crab – priority will be given to library-related services or products.11

Articles accompanied by photos are strongly encouraged.12

Submission and review process: Submissions should be via e-mail to editor Annette Haldeman, Legislative Librarian, Maryland General Assembly Department of Legislative Services, Office of Policy Analysis, at: Annette.Haldeman@mlis.state.md.us.13
Articles may be keyed into the body of the e-mail or may be sent as attachments. Photos should be in .GIF or .JPG formats and should not exceed 200K. Submission deadlines for each issue available on website.14

Editorial tone: Varies somewhat by author, but tone is generally newsy, chatty, and friendly. Even the short fact-based items often attempt to convey some sense of excitement.

Style guide used: None specified.

Conclusion: Evaluation of publication’s potential for LIS authors

This publication, as indicated by the their mission, focuses on local Maryland library organizations, people and events.15 An author with local knowledge or connections will find it easier to place a variety of material than an out of the area author. On the other hand, there are examples of articles that address larger LIS sector trends and activities. There are publishing opportunities for an author who can can write in an accessible manner with a local connection to the Maryland audience. As with any publication, reviewing the past issues will provide a solid sense of what type of article the editor and readers would find interesting. Another source of information on the associations focus is the MLA’s Strategic Plan that is posted on their website.16

 

Audience analysis


About the publication’s readers

Publication circulation: The print publication is available for a subscription fee from the MLA (membership numbers not available) and is also available online for any visitor to read.17

Audience location and language or cultural considerations: Primarily the State of Maryland, with additional reach to members in the vendor community that are not located in Maryland.18 Articles are written in English. The vocabulary is light on jargon, perhaps partly due to the wide variety of background of potential readers (see below).19

Reader characteristics: Association members include professionals, paraprofessionals, LIS students, and a large number of non-librarian staff members. Members/readers come from the full variety of library types and the full variety of jobs in those institutions. Some LIS vendors are included. It may be assumed that most readers will be sympathetic to libraries, understand their various missions, and will view themselves as important to their organizations and the achievement of their organizations’ goals.20

Knowledge of LIS subject matter: A significant portion of the MLA membership is within the paraprofessional category, so while most readers will be well-informed about their local issues and practices, some will not have the perspective gained from professional study and work.21

Conclusion: Analysis of reader characteristics and their potential impact on authors

Considering the diversity of background, skills, professional duties, missions, and interests of the readers, authors should consider presenting material that is practical, general in scope, accessible in tone and language, and appealing to the interests of readers in the Maryland area.22

Last updated: May 13, 2016


References

Show 22 footnotes

  1.  The Crab, Maryland Library Association, accessed March 18, 2018, http://ulrichsweb.serialssolutions.com.libaccess.sjlibrary.org/title/1521391280468/56713
  2. Maryland Library Association. (2014). About MLA. Maryland Library Association. Retrieved from http://www.mdlib.org/about/default.asp
  3. Maryland Library Association. (2016). About MLA. Maryland Library Association. Retrieved from http://www.mdlib.org/about/default.asp
  4. ProQuest. (2016). The Crab. Ulrichsweb Global Serials Directory. Retrieved from http://ulrichsweb.serialssolutions.com.libaccess.sjlibrary.org/title/1411937604570/56713
  5. ProQuest. (2016). The Crab. Ulrichsweb Global Serials Directory. Retrieved from http://ulrichsweb.serialssolutions.com.libaccess.sjlibrary.org/title/1411937604570/56713
  6. ProQuest. (2016). The Crab. Ulrichsweb Global Serials Directory. Retrieved from http://ulrichsweb.serialssolutions.com.libaccess.sjlibrary.org/title/1411937604570/56713
  7. Maryland Library Association. (2016). The Crab Home. Maryland Library Association. Retrieved from http://www.mdlib.org/about/ecrab/ecrab.asp
  8. Maryland Library Association. (2016). Submissions. Maryland Library Association. Retrieved from http://www.mdlib.org/about/ecrab/submit.asp
  9. Maryland Library Association. (2016). Submissions. Maryland Library Association. Retrieved from http://www.mdlib.org/about/ecrab/submit.asp
  10. Maryland Library Association. (2016). Submissions. Maryland Library Association. Retrieved from http://www.mdlib.org/about/ecrab/submit.asp
  11. Maryland Library Association. (2016). Submissions. Maryland Library Association. Retrieved from http://www.mdlib.org/about/ecrab/submit.asp
  12. Maryland Library Association. (2016). Submissions. Maryland Library Association. Retrieved from http://www.mdlib.org/about/ecrab/submit.asp
  13. Maryland Library Association. (2016). Submissions. Maryland Library Association. Retrieved from http://www.mdlib.org/about/ecrab/submit.asp
  14. Maryland Library Association. (2016). Submissions. Maryland Library Association. Retrieved from http://www.mdlib.org/about/ecrab/submit.asp
  15. Maryland Library Association. (2016). Submissions. Maryland Library Association. Retrieved from http://www.mdlib.org/about/ecrab/submit.asp
  16. Maryland Library Association. (2016). MLA Strategic Plan. Maryland Library Association. Retrieved from http://www.mdlib.org/about/splan.asp
  17. Maryland Library Association. (2016). Join MLA. Maryland Library Association. Retrieved from http://www.mdlib.org/about/join.asp
  18. Maryland Library Association. (2016). About The Crab. Maryland Library Association. Retrieved from http://www.mdlib.org/about/ecrab/about.asp
  19. Maryland Library Association. (2016). The Crab Home. Maryland Library Association. Retrieved from http://www.mdlib.org/about/ecrab/ecrab.asp
  20. Maryland Library Association. (2016). About MLA. Maryland Library Association. Retrieved from http://www.mdlib.org/about/default.asp
  21. Maryland Library Association. (2016). About MLA. Maryland Library Association. Retrieved from http://www.mdlib.org/about/default.asp
  22. Maryland Library Association. (2014). About MLA. Maryland Library Association. Retrieved from http://www.mdlib.org/about/default.asp
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Los Angeles Times

 

Publication analysis


About the publication

Title: Los Angeles Times (LA Times)

ISSN: 0458-30351

Purpose, objective, or mission: “The Los Angeles Times is the largest metropolitan daily newspaper in the country, with a daily readership of 1.4 million and 2.4 million on Sunday, more than 39 million unique latimes.com visitors monthly and a combined print and online local weekly audience of 4.3 millionThe Pulitzer Prize-winning Times has been covering Southern California for more than 134 years.”2

Website: http://www.latimes.com/

Target audience: Residents of Southern California.3

Publisher: Los Angeles Times Media Group.4

Peer reviewed? No.

Type: Civilian publication. It is a newspaper geared toward the general public.

Medium: Print and online. Archives are available online from the founding of the paper in 1881.5

Content: News reports, investigative journalism, editorials, reviews, and various columns. The website’s sections include Local, Nation, World, Business, Sports, Entertainment, Health, Lifestyle, Travel, and Opinion.6

Of interest to LIS writers, there is a special Books sub-section under Entertainment, including fiction and nonfiction book reviews and features. There’s also Jacket Copy, a section on “Books, authors and all things bookish,” hosted by Books staff writer Carolyn Kellogg.7

Frequency of publication: Daily.8

About the publication’s submission guidelines

Location of submission guidelines: http://www.latimes.com/news/opinion/oe-howtosubmitoped,0,5238591.story

Types of contributions accepted: Op-ed articles are welcome on any subject. Per the website, “Most articles are about 750 words in length, though some are shorter, and on Sundays we can sometimes run pieces as long as 1,200 words […] We make every effort to read manuscripts promptly. If the article is accepted for publication, you will hear from a Times editor within five days. We regret that the volume of submissions we receive means that we cannot respond individually to each article, nor can we provide feedback to proposals or queries.”9

Letters to the Editor are another option10, as is Blowback, “The Times’ forum for full-length responses to our articles, editorials and Op-Eds.”11 Send 700 word submissions to blowback@latimes.com.12

Submission and review process: Email op-ed submissions to oped@latimes.com.13 For more information on op-ed pieces, see former editor Nicholas Goldberg’s explanation of op-ed processes and goals.14

Los Angeles Times has a staff of editors and writers for each section of the newspaper, as well as freelance writers, who are the primary contributors to the newspaper. You can contact the Editorial Staff by checking the directory for the relevant editor and emailing them at Firstname.Lastname@latimes.com.15

Editorial tone: Journalistic.

Style guide used: None specified.

Conclusion: Evaluation of publication’s potential for LIS authors

Los Angeles Times is read by a general audience (not necessarily confined to Southern California) who wants to be ahead of the local and world news. Op-ed pieces about new digital collections, expanded library services, or opening of a new library branch would benefit LIS authors. You might also consider submitting a press release or event listing regarding a library event.

 

Audience analysis


About the publication’s readers

Publication circulation: Daily readership is 1.4 million; Sunday readership is 2.4 million.16

Audience location and language or cultural considerations: Los Angeles Times reaches one out of three adults in the Los Angeles area and is seen by tens of millions nationally.17

Reader characteristics: The majority of readers are affluent, college-educated adults, 90% of whom voted in the last presidential election.18 The newspaper’s market is also heavily Hispanic.19

The LA Times addresses bias via an Ethics Guidelines blog, noting that “a robust, ongoing discussion of ethics at all levels of the newsroom is essential to producing a first-rate newspaper.”20 A key goal of of “news and feature reporting -apart from editorials, columns, criticism and other content that is expressly opinionated -is to be non-ideological.”21

Knowledge of LIS subject matter: Being a lay publication, Los Angeles Times will require LIS jargon-free contributions. While readers may be familiar with library issues, like Deleting Online Predators Act (DOPA) and Dewey call numbers, generally authors should avoid writing on heavily specialized library topics such as OpenURL link resolver software technology or collection management.

Conclusion: Analysis of reader characteristics and their potential impact on authors

The newspaper’s readers are spread all over the world. They are everyday patrons and potential donors, suggesting they may wish to keep their submissions LIS jargon free and stay away from highly specialized topics.

Last updated: October 23, 2018


References

Show 21 footnotes

  1.  Los Angeles Times, WorldCat, accessed March 24, 2018, https://www.worldcat.org/title/los-angeles-times/oclc/474112039
  2. “About Us,” LATimes.com, accessed October 3, 2016, http://www.latimes.com/about/la-about-us-storygallery.html
  3. “Audience,” Mediakit.LATimes.com, accessed October 3, 2016, http://mediakit.latimes.com/audience
  4. “Executive Team,” LATimes.com, accessed October 3, 2016, http://www.latimes.com/about/executives/
  5. “Archives,” LATimes.com, accessed October 23, 2018, https://latimes.newspapers.com/
  6. “Site Map,” LATimes.com, accessed October 3, 2016, http://www.latimes.com/about/la-sitemap-htmlstory.html
  7. “Books,” LATimes.com, accessed October 3, 2016, http://www.latimes.com/books/
  8. About Us.”
  9. “Submitting an article to Op-Ed,” LATimes.com, accessed October 3, 2016, http://www.latimes.com/oe-howtosubmitoped-story.html
  10. “Submit a Letter to the Editor,” LATimes,com, accessed October 3, 2016, http://www.latimes.com/about/la-letter-to-the-editor-htmlstory.html
  11. “About Blowback: The Opinion section’s online response forum,” LATimes.com, accessed October 3, 2016, http://www.latimes.com/opinion/letters/la-op-blowback-about-story.html
  12. About Blowback: The Opinion section’s online response forum.”
  13. Submitting an article to Op-Ed.”
  14. “Op-Ed, Explained,” LATimes.com, accessed October 3, 2016, http://www.latimes.com/news/la-oe-pages23oct23-story.html
  15. “Editorial Staff Directory,” LATimes.com, accessed October 3, 2016, http://www.latimes.com/about/la-editorial-staff-directory-htmlstory.html
  16. About Us.”
  17. “National,” Mediakit.LATimes.com, accessed October 3, 2016, http://mediakit.latimes.com/
  18. “Why Los Angeles Times,” Mediakit.LATimes.com, accessed October 3, 2016, http://mediakit.latimes.com/Media/LosAngelesTimesMediaKit/Toolkit/Why%20Los%20Angeles%20Times.pdf
  19. Audience.”
  20. “L.A. Times Ethics Guidelines,” Readers’ Representative Journal, July 20, 2007, http://latimesblogs.latimes.com/readers/2007/07/los-angeles-tim.html
  21. L.A. Times Ethics Guidelines.”
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