Wiki Tags Archives: Reference

Rowman & Littlefield

 

Publisher analysis


About the publisher

Name: Rowman & Littlefield

Website: http://rowman.com/RLPublishers

Purpose, objective, or mission: Rowman & Littlefield “publishes high-quality college texts, entertaining and informative books for general readers, and professional and scholarly books in the humanities and social sciences.”1 Its range of subject areas include library and information services, linguistics, communication, education, psychology, sociology, among others.2

Target audience: Rowman & Littlefield offers “serious works of scholarship; core textbooks for introductory courses; supplemental, affordable paperbacks for alternative approaches to teaching; and general interest and trade books for the curious reader.”3 LIS books are targeted toward practitioners, undergraduate and graduate students, and scholars.

Owner: Rowman & Littlefield Publishing Group is an independent publishing group4 which also owns one of the largest book distributors in the United States, National Book Network (NBN).5 The publishing group encompasses several imprints, including Lexington Books (specialized and scholarly research), and trade imprints such as Rowman & Littlefield Trade, Globe Pequot, Falcon Guides, TwoDot, Taylor Trade, and Down East Books.

Are published books peer reviewed? Yes. Authors are asked to provide a list of four to seven potential peer reviewers when submitting a book proposal.6

Types of books published: LIS-specific books run the gamut from primers and practical guides to both introductory and advanced textbooks.7

Medium: Titles are published simultaneously in print and e-book editions.8 Many books are supplemented with multimedia content.9

Topics covered: A range of disciplines across humanities and social sciences, government data, and education.10 LIS-specific topics cover management, archival studies, cataloging and classification, collection development, information technology, literacy instruction, and school librarianship. LIS series include The Practical Guides for Librarians, Library Technology Essentials, and Innovative Practices for Archives and Special Collections.11

Number of titles published per year: Approximately 1,500 academic, reference, professional, and trade books annually (all subjects).12 The number of LIS titles published per year is unknown.

About the publisher’s submission guidelines

Location of submission guidelines: https://rowman.com/Page/RLAuthRes13

Types of submissions accepted: Proposals for publication should be submitted to the appropriate acquisitions editor,14 and include a prospectus, outline (annotated table of contents), author’s CV or resume, one to two brief writing samples, and a list of potential peer reviewers.15 Full book manuscripts are not accepted unless requested by the acquisitions editor. See the publisher’s website for detailed submission guidelines.

Submission and review process: The publisher will acknowledge receipt of a proposal within two weeks, and aims to render a decision on acceptance within three months.16

Editorial tone: Professional and scholarly.

Style guide used: Unknown.

Conclusion: Evaluation of publisher’s potential for LIS authors

Authors include leading academics and respected practitioners. Formal book proposals require a detailed description, author qualifications, previously published works, writing samples, competitive analysis, and potential markets for a book.17 The publisher is well established in its subject areas, and maintains a presence at academic conferences and conventions.18 Rowman & Littlefield is a highly reputable publisher for LIS authors with a proposal for an academic or professional development topic.

 

Audience analysis


About the publisher’s audience

Size (as measured by average number of copies per title published)A 2015 catalog listed approximately 150 LIS books geared toward students, professionals, and academics.19 Print runs for titles are not publicly available.

Audience location and language or cultural considerations: Rowman & Littlefield is based in the United States, and titles are published in English. Authors are experts and scholars based mostly in the U.S., UK, and Canada, and this may be reflected in the content of material.20 However, as Rowman & Littlefield is an international publisher, books are available to a worldwide audience.21

Reader characteristics: Readers have varying backgrounds within LIS, from management to technology, to instruction and research. Rowman & Littlefield texts are typically used in graduate and professional development courses, though many titles may be of interest to non-LIS readers.22

Knowledge of LIS subject matter: Readers are students, academics, and professionals with a strong knowledge of or strong interest in LIS subject matter.

Conclusion: Analysis of reader characteristics and their potential impact on authors

With diverse backgrounds, skills, professional duties, and interests, readers are likely seeking specialized LIS knowledge or best practices. Material is theoretical and practical, and provides professional learning for the LIS community.

Last updated: September 3, 2015


References

Show 22 footnotes

  1. Rowman & Littlefield. (2015). Retrieved from http://rowman.com/RLPublishers
  2. Rowman & Littlefield. (2015). Subjects. Retrieved from https://rowman.com/SubjectsMain
  3. Rowman & Littlefield. (2015). Retrieved from http://rowman.com/RLPublishers
  4. Publishers Global. (2015). Rowman & Littlefield. Retrieved from http://www.publishersglobal.com/directory/publisher-profile/6304/
  5. Rowman & Littlefield. (2015). About. Retrieved from https://rowman.com/Page/About
  6. Rowman & Littlefield. (2015). Submission guidelines. Retrieved from https://rowman.com/Page/RLAuthRes
  7. Rowman & Littlefield. (2015). Library and information services. Retrieved from http://rowman.com/Page/Library-Services
  8. Rowman & Littlefield. (2015). About. Retrieved from https://rowman.com/Page/About
  9. Rowman & Littlefield. (2015). Library and information services. Retrieved from http://rowman.com/Page/Library-Services
  10. Rowman & Littlefield. (2015). About. Retrieved from https://rowman.com/Page/About
  11. Rowman & Littlefield. (2015). Library and information services. Retrieved from http://rowman.com/Page/Library-Services
  12. Net Galley. (2015). Rowman & Littlefield. Retrieved from https://www.netgalley.com/catalog/publisher/pub_id/29645
  13. Rowman & Littlefield. (2015). Submission guidelines. Retrieved from https://rowman.com/Page/RLAuthRes
  14. Rowman & Littlefield. (2015). Editors. Retrieved from http://rowman.com/Page/RLPGAE
  15. Rowman & Littlefield. (2015). Submission guidelines. Retrieved from https://rowman.com/Page/RLAuthRes
  16. Rowman & Littlefield. (2015). Submission guidelines. Retrieved from https://rowman.com/Page/RLAuthRes
  17. Rowman & Littlefield. (2015). Submission guidelines. Retrieved from https://rowman.com/Page/RLAuthRes
  18. Rowman & Littlefield. (2015). Conventions schedule. Retrieved from https://rowman.com/Page/ConventionsSchedule
  19. Rowman & Littlefield. (2015). Digital catalogs. Retrieved from http://rowman.com/Page/eCatalogs
  20. Rowman & Littlefield. (2015). Digital catalogs. Retrieved from http://rowman.com/Page/eCatalogs
  21. Rowman & Littlefield. (2015). About. Retrieved from https://rowman.com/Page/About
  22. Rowman & Littlefield. (2015). Digital catalogs. Retrieved from http://rowman.com/Page/eCatalogs
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Computers in Libraries

 

Publication analysis


About the publication

Title: Computers in Libraries

Website: http://www.infotoday.com/cilmag/

Purpose, objective, or mission: According to their site, the publication’s mission “is to provide librarians and other information professionals with useful and insightful information about all computer-related subjects that affect their jobs.”1

Target audience: Librarians and information professionals in academic, public, school, corporate and special libraries.2

Publisher: Information Today Inc.3

Peer reviewed? No.4

Type: LIS trade publication. From How to write for Computer in Libraries: “We do not publish academic research papers or vendor-written articles.”5

Medium: Print and online.6

Content: Computers in Libraries, per their site, “provides complete coverage of the news and issues in the rapidly evolving field of library information technology. Focusing on the practical application of technology in community, school, academic, and special libraries, CIL includes discussions of the impact of emerging computer technologies on library systems and services, and on the library community itself.”7

Frequency of publication: 10 times a year: monthly with combined Jul/Aug and Jan/Feb issues.8

About the publication’s submission guidelines

Location of submission guidelines: http://www.infotoday.com/cilmag/contrib.shtml

Types of contributions accepted: Per How to Write for Computers in Libraries, “Interesting articles, written as case studies or how-we-did-it pieces. These general technical articles should be practical and helpful for the average librarian in any sort of environment — academic, public, K-12, or corporate libraries. CIL aims to publish articles that are interesting to read and appealing to people in many aspects of the field.”9

How to Write for Computers in Libraries lists an editorial calendar with author deadlines and the detailed focus of each issue.10

CIL does not publish reviews of books or software, or general computing news.11

Submission and review process: Queries must be submitted via online Query Form.12  Computers in Libraries stresses that manuscripts are not accepted. Allow up to a month after the query deadline for a response. “After considering all ideas received, CIL will respond to each person who queried. If the article idea is accepted, then we will send you writers’€™ guidelines and discuss the article with you to ensure that your feature will fit Computers in Libraries’€™ needs and style. CIL does pay small honorariums for feature articles.”13

Editorial tone: Informal, “friendly and personal.”14

Style guide used: Computers in Libraries has specific writers’ guidelines, which are sent out to authors after the proposal is accepted. Other than that, there is no style guide specified.15

Conclusion: Evaluation of publication’s potential for LIS authors

It doesn’t matter whether you are experienced or a new author: Computers in Libraries is looking for interesting articles and how-to pieces. A well written query on a relevant subject matter (written from experience) can open doors for LIS authors at this publication. The Media Kit notes that “Computers in Libraries is the library professional’€™s only venue for sharing and learning practical information about today’s library technologies,” and “CIL’€™s columnists are well-known, well-respected opinion leaders in their fields.”16 As the publication accepts submissions from working librarians regarding their technology projects, this would be an ideal place for LIS students to submit queries.

 

Audience analysis


About the publication’s readers

Publication circulation: 5,000 plus subscribers with another 3-4 readers acquired when each issue is passed along. Over 2,000 copies are distributed throughout the year at major library shows, including SLA and ALA, as well as Information Today, Inc.’€™s library shows: ”Computers in Libraries, Internet Librarian, and Internet Librarian International. The parent website, Information Today Inc., averages more than 50,000 visitors per month.17

Audience location and language or cultural considerations: According to WorldCat there are 2,153 libraries around the world that have Computers in Libraries on their shelves. These readers are spread all over the world: USA, Canada, Australia, Germany, Hong Kong, South Africa, and United Kingdom. Computers in Libraries focus on worldwide community of librarians who are interested in emerging technologies and their implementation.18 Computers in Libraries is published in English. Since its content is devoted to discussion of impact of emerging computer technologies on library systems, there is no cultural labels attached and author’€™s language wouldn’€™t be affected.19

Reader characteristics: General readers are average librarians in any sort of setting—academic, public, school, or special. They are not only “€œtechies”€ but also library managers, system, reference, collection, and acquisitions librarians who are making purchasing decisions about recent library tools.20

95% of Computers in Libraries readers are involved in some way in the purchasing process, including three in five who either authorize purchases or select the products. The readers “buy, lease and use products and services such as large scale integrated library systems, tools for RFID and ERM, online services, networking hardware and software, peripheral products, security tools, books, and reference tools.”21

Computers in Libraries does not publish academic pieces nor does it accept articles by vendors and publishers. From the mission statement of CIL: “CIL‘s mission is to provide librarians and other information professionals with useful and insightful information about all computer-related subjects that affect their jobs. CIL does this through articles that are written by library professionals for library professionals, with a friendly, personal voice. These general technical articles are practical and helpful for the average librarian in any sort of environment: corporate, special, academic, public, and K-12. CIL aims to publish articles that are interesting to read and appealing to people in many aspects of the field.”22

Knowledge of LIS subject matter: Readers of Computers in Libraries are well informed about LIS topics and issues. They are library directors, knowledge managers, webmasters, and acquisitions librarians. Computers in Libraries does not publish articles about salaries or association trends and news; instead it devotes its pages to entirely to technology topics.23

Conclusion: Analysis of reader characteristics and their potential impact on authors

Prospective authors may wish to keep in mind that Computers in Libraries aims to publish articles that are interesting to read and appealing to people in many aspects of the computer-related library field. CIL does not include reviews of books or software and does not cover general computing news. The publication stresses several times throughout the mission statement and FAQ, that they “€œdo not publish academic research papers or vendor-written articles.”24 There is month by month table showing publication themes for the year, which include topics like managing electronic resources, open source software, technology for check-in and checkout, etc.25 This is a publication where readers will understand use of LIS jargon, as it is “by librarians, for librarians.” However, the technical writing should be geared toward general audience and be practical and helpful for the average librarian.26

Last updated: May 14, 2016


References

Show 26 footnotes

  1. Information Today Inc. (2016). CIL’s Mission Statement. Computers in Libraries. Retrieved from http://www.infotoday.com/cilmag/cilinfo.shtml
  2. Information Today Inc. (2016). CIL’s Mission Statement. Computers in Libraries. Retrieved from http://www.infotoday.com/cilmag/cilinfo.shtml
  3. ProQuest. (2016). Computers in Libraries. Ulrichsweb Global Serials Directory. Retrieved from http://ulrichsweb.serialssolutions.com.libaccess.sjlibrary.org/title/1411932182567/91054
  4. Information Today Inc. (2016). FAQ: Writing for Computers in Libraries. Computers in Libraries. Retrieved from http://www.infotoday.com/cilmag/faq.shtml
  5. Information Today Inc. (2016). How to Write for Computers in Libraries. Computers in Libraries. Retrieved from http://www.infotoday.com/cilmag/contrib.shtml
  6. ProQuest. (2016). Computers in Libraries. Ulrichsweb Global Serials Directory. Retrieved from http://ulrichsweb.serialssolutions.com.libaccess.sjlibrary.org/title/1411932182567/91054
  7. Information Today Inc. (2016). Home. Computers in Libraries. Retrieved from http://www.infotoday.com/cilmag/default.shtml
  8. ProQuest. (2016). Computers in Libraries. Ulrichsweb Global Serials Directory. Retrieved from http://ulrichsweb.serialssolutions.com.libaccess.sjlibrary.org/title/1411932182567/91054
  9. Information Today Inc. (2016). How to Write for Computers in Libraries. Computers in Libraries. Retrieved from http://www.infotoday.com/cilmag/contrib.shtml
  10. Information Today Inc. (2016). How to Write for Computers in Libraries. Computers in Libraries. Retrieved from http://www.infotoday.com/cilmag/contrib.shtml
  11. Information Today Inc. (2016). How to Write for Computers in Libraries. Computers in Libraries. Retrieved from http://www.infotoday.com/cilmag/contrib.shtml
  12. Information Today Inc. (2016). Computers in Libraries Online Query Form. Computers in Libraries. Retrieved from http://www.infotoday.com/cilmag/query.asp
  13. Information Today Inc. (2016). How to Write for Computers in Libraries. Computers in Libraries. Retrieved from http://www.infotoday.com/cilmag/contrib.shtml
  14. Information Today Inc. (2016). How to Write for Computers in Libraries. Computers in Libraries. Retrieved from http://www.infotoday.com/cilmag/contrib.shtml
  15. Information Today Inc. (2016). How to Write for Computers in Libraries. Computers in Libraries. Retrieved from http://www.infotoday.com/cilmag/contrib.shtml
  16. Information Today Inc. (2016). Media Kit. Computers in Libraries. Retrieved from http://www.infotoday.com/advert/default.shtml#print
  17. Information Today Inc. (2016). Media Kit. Computers in Libraries. Retrieved from http://www.infotoday.com/advert/default.shtml#print
  18. OCLC WorldCat. (2016). Retrieved from http://www.worldcat.org/title/computers-in-libraries/oclc/18848244&referer=brief_results
  19. ProQuest. (2016). Computers in Libraries. Ulrichsweb Global Serials Directory. Retrieved from http://ulrichsweb.serialssolutions.com.libaccess.sjlibrary.org/title/1411932182567/91054
  20. Information Today Inc. (2016). FAQ: Writing for Computers in Libraries. Computers in Libraries. Retrieved from http://www.infotoday.com/cilmag/faq.shtml
  21. Information Today Inc. (2016). Media Kit. Computers in Libraries. Retrieved from http://www.infotoday.com/advert/default.shtml#print
  22. Information Today Inc. (2016). How to Write for Computers in Libraries. Computers in Libraries. Retrieved from http://www.infotoday.com/cilmag/contrib.shtml
  23. Information Today Inc. (2016). Media Kit. Computers in Libraries. Retrieved from http://www.infotoday.com/advert/default.shtml#print
  24. Information Today Inc. (2016). FAQ: Writing for Computers in Libraries. Computers in Libraries. Retrieved from http://www.infotoday.com/cilmag/faq.shtml
  25. Information Today Inc. (2016). How to Write for Computers in Libraries. Computers in Libraries. Retrieved from http://www.infotoday.com/cilmag/contrib.shtml
  26. Information Today Inc. (2016). CIL’s Mission Statement. Computers in Libraries. Retrieved from http://www.infotoday.com/cilmag/cilinfo.shtml
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Reference Services Review

 

Publication analysis


About the publication

Title: Reference Services Review

Website: http://www.emeraldgrouppublishing.com/products/journals/journals.htm?id=RSR

Purpose, objective, or mission: From the website: “Reference Services Review (RSR) is a leading journal dedicated to the enrichment and advancement of reference knowledge and the improvement of professional practice. The journal raises questions, explores new frameworks for user services, advances fresh analyses and research and proposes solutions to diverse operational issues facing librarians and information professionals.”1

Target audience: Librarians, information professionals, and library school students, especially those interested in reference, instruction, and public services.2

Publisher: Emerald Publishing.3

Peer reviewed? Yes. Manuscripts are evaluated using a double-blind peer review process.4 Current reviewers for RSR are listed here.5 The editorial team is listed here.6

Type: LIS Scholarly.7

Medium: Print. Full text available online, 1973-present (electronic issues from 1997 on currently require a subscription to access full text).8

Content: RSR content includes research papers, case studies, general reviews, viewpoint pieces, technical papers, conceptual papers, and literature reviews relating to “all aspects of reference and library user services in a digital age.”9

Frequency of publication: Quarterly.10

About the publication’s submission guidelines

Location of submission guidelines: http://www.emeraldgrouppublishing.com/products/journals/author_guidelines.htm?id=rsr

Types of contributions accepted: RSR is interested in article submissions that focus on “new frameworks for user services,…fresh analyses and research and proposes solutions to diverse operational issues facing librarians and information professionals.”11 Articles should be 4000-8000 words in length, including references and appendices.12

Submission and review process: RSR accepts rolling/ongoing submissions. Articles are submitted using ScholarOne Manuscripts; instructions on registering for and using this system are available on the RSR website. The editors assign all accepted manuscripts to a forthcoming issue at their discretion. Additional manuscript requirements and a production cycle with approximate dates and deadlines for the current volume are available on the Author Guidelines page.13

Editorial tone: Professional and academic tone.14

Style guide used: Harvard style. Avoid including notes or endnotes unless absolutely necessary. Instead, publications should be cited in-text and an alphabetical reference list should be included at the end of the paper.15

Conclusion: Evaluation of publication’s potential for LIS authors

RSR is a strong choice for librarians and information professionals looking to publish scholarly, peer-reviewed journal articles on topics relating to reference and readers’ advisory, instruction, information literacy, and public services. The journal’s H Index is 15. It has an SJR of 1.546 and a SNIP of 1.256 on Scopus. RSR articles were used in 343 review articles or literature reviews in 2012.16

 

Audience analysis


About the publication’s readers

Publication circulation: RSR is available as part of an online subscription to the Emerald Library Studies eJournals Collection. According to the RSR website, RSR receives over 2000 downloads a week.17

Audience location and language or cultural considerations: United States. RSR is also widely abstracted and indexed, and available online to audiences outside of North America. It is written in American English.18 The Emerald Literati Networks’ Editing Service can recommend freelance copy editors to authors who wish “to improve the standard of English in their paper before submission.”19

Reader characteristics: Readers include practitioners, managers, administrators, educators, and scholars. Professional interests of readers include reference and readers’ advisory, instruction, information literacy, and public services. Readers will put particular value in articles that focus on ethical reference services in all technological forms and in any type of library.20 Many of the articles this reviewer checked focused on the academic library experience, but RSR is also useful for those working in public and special libraries.

Knowledge of LIS subject matter: Readers will have a high familiarity with terminology, trends, and best practices relating to reference services.21

Conclusion: Analysis of reader characteristics and their potential impact on authors

A typical reader of this journal will be an LIS professional or graduate student looking for innovative approaches and thoughtful analysis that’s written in an accessible style.

Last updated: October 30, 2014


References

Show 21 footnotes

  1. Emerald Group Publishing Limited. (2014). Aims & scope. Reference Services Review. Retrieved from http://www.emeraldgrouppublishing.com/products/journals/journals.htm?id=RSR
  2. Emerald Group Publishing Limited. (2014). Aims & scope. Reference Services Review. Retrieved from http://www.emeraldgrouppublishing.com/products/journals/journals.htm?id=RSR
  3. Emerald Group Publishing Limited. (2014). Aims & scope. Reference Services Review. Retrieved from http://www.emeraldgrouppublishing.com/products/journals/journals.htm?id=RSR
  4. Emerald Group Publishing Limited. (2014). Author guidelines. Reference Services Review. Retrieved from http://www.emeraldgrouppublishing.com/products/journals/author_guidelines.htm?id=rsr
  5. Emerald Group Publishing Limited. (2014). RSR’s reviewers. Reference Services Review. Retrieved from http://www.emeraldgrouppublishing.com/products/journals/news_story.htm?id=5255&PHPSESSID=gt8kdaccr6o4ofvn37dqnkefk5
  6. Emerald Group Publishing Limited. (2014). Editorial team. Reference Services Review. Retrieved from http://www.emeraldgrouppublishing.com/products/journals/editorial_team.htm?id=rsr
  7. Emerald Group Publishing Limited. (2014). Author guidelines. Reference Services Review. Retrieved from http://www.emeraldgrouppublishing.com/products/journals/author_guidelines.htm?id=rsr
  8. Emerald Group Publishing Limited. (2014). Aims & scope. Reference Services Review. Retrieved from http://www.emeraldgrouppublishing.com/products/journals/journals.htm?id=RSR
  9. Emerald Group Publishing Limited. (2014). Call for papers. Reference Services Review. Retrieved from http://www.emeraldgrouppublishing.com/products/journals/call_for_papers.htm?id=5548
  10. Emerald Group Publishing Limited. (2014). Author guidelines. Reference Services Review. Retrieved from http://www.emeraldgrouppublishing.com/products/journals/author_guidelines.htm?id=rsr
  11. Emerald Group Publishing Limited. (2014). Aims & scope. Reference Services Review. Retrieved from http://www.emeraldgrouppublishing.com/products/journals/journals.htm?id=RSR
  12. Emerald Group Publishing Limited. (2014). Author guidelines. Reference Services Review. Retrieved from http://www.emeraldgrouppublishing.com/products/journals/author_guidelines.htm?id=rsr
  13. Emerald Group Publishing Limited. (2014). Author guidelines. Reference Services Review. Retrieved from http://www.emeraldgrouppublishing.com/products/journals/author_guidelines.htm?id=rsr
  14. Emerald Group Publishing Limited. (2014). Author guidelines. Reference Services Review. Retrieved from http://www.emeraldgrouppublishing.com/products/journals/author_guidelines.htm?id=rsr
  15. Emerald Group Publishing Limited. (2014). Author guidelines. Reference Services Review. Retrieved from http://www.emeraldgrouppublishing.com/products/journals/author_guidelines.htm?id=rsr
  16. Emerald Group Publishing Limited. (2014). Emerald journal news. Reference Services Review. Retrieved from http://www.emeraldgrouppublishing.com/products/journals/news_story.htm?id=5003
  17. Emerald Group Publishing Limited. (2014). Aims & scope. Reference Services Review. Retrieved from http://www.emeraldgrouppublishing.com/products/journals/journals.htm?id=RSR
  18. Emerald Group Publishing Limited. (2014). Aims & scope. Reference Services Review. Retrieved from http://www.emeraldgrouppublishing.com/products/journals/journals.htm?id=RSR
  19. Emerald Group Publishing Limited. (2014). Emerald Literati Network Editing Service. Retrieved from http://www.emeraldgrouppublishing.com/authors/editing_service/index.htm
  20. Emerald Group Publishing Limited. (2014). Aims & scope. Reference Services Review. Retrieved from http://www.emeraldgrouppublishing.com/products/journals/journals.htm?id=RSR
  21. Emerald Group Publishing Limited. (2014). Aims & scope. Reference Services Review. Retrieved from http://www.emeraldgrouppublishing.com/products/journals/journals.htm?id=RSR
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Technical Services Quarterly

 

Publication analysis


About the publication

Title: Technical Services Quarterly

Website: http://www.tandfonline.com/loi/wtsq20

Purpose, objective, or mission: According to the website, Technical Services Quarterly is “dedicated to providing a forum for the presentation of current developments and future trends concerning the technical operations of libraries and information centers.”1 Its purpose is to keep on top of developments and research and “practical implementation of systems and applications of traditional and non-traditional technical services and the public operations they influence and sustain.”2

Target audience: LIS professionals, particularly those who are in technical operations of libraries and information centers. Given the technical and industry-specific nature and language of the articles, it is doubtful that readers outside of LIS would be interested. The journal features articles about “technical services, automation, networking, document delivery, information technology, library instruction and information literacy, reference and bibliography, case studies,cost analysis, staffing, space, organizational behavior and leadership, and collection development and management”3 are written by highly regarded professionals who are on the cutting edge of these subjects.

Publisher: Taylor & Francis, Inc. 325 Chestnut Street, Suite 800, Philadelphia, PA 19106.4

Peer reviewed? Yes.5 This publication requires submitted manuscripts to undergo editorial screening and anonymous peer review.6

Type: LIS Scholarly7

Medium: Print and online.8

Content: From the Aims & Scope page: “The journal accepts original research, theoretical, and implementation articles pertaining to technical services, automation, networking, document delivery, information technology, library instruction and information literacy, reference and bibliography, case studies, cost analysis, staffing, space, organizational behavior and leadership, and collection development and management.”9 Every issue has four regular columns: Technical Services Report, Tech Services on the Web, Reviews and Trending Tech Services.10

Frequency of publication: Quarterly11

About the publication’s submission guidelines

Location of submission guidelines: http://www.tandfonline.com/action/authorSubmission?journalCode=wtsq20&page=instructions#.UY6vSD3nYms

Types of contributions accepted: Original, unpublished manuscripts are accepted for consideration. According to the website, Technical Services Quarterly features articles on “technical services, automation, networking, document delivery, information technology, library instruction and information literacy, reference and bibliography, case studies, cost analysis, staffing, space, organizational behavior and leadership, and collection development and management.”12

Submission and review process: Refer to submission guidelines listed under Aims and Scope for specific requirements. The preferred method of submission is electronically via email to the Editor-in-Chief, with a message specifying that it is being submitted for consideration for Technical Services Quarterly. Manuscripts must be in Microsoft Word format and include an abstract of less than 100 words and a list of keywords.13

Editorial tone: This is a scholarly journal dealing with technical aspects of LIS geared towards the professional technical operations of a library. As such, articles are technical and scholarly in tone written in American English. LIS specific terms are used with the underlying assumption that the reader is familiar with such.14 Past articles featured titles such as “Developing Tools to Calculate Space Availability, Establish Collection Distribution, and Determine Growth Rates: A Case Study” and “Using Microsoft Access 2007’s ‘Lending Library’ Template to Create a Circulation Module for Microform Materials”.15 While the language and tone are technical and scholarly, it must also be interesting and readable.16

Style guide used: Publication Manual of the American Psychological Association – 6th edition.17

Conclusion: Evaluation of publication’s potential for LIS authors

Technical Services Quarterly is geared towards LIS professionals, especially those whose interests lie within the technical operations of libraries. For authors and researchers whose manuscripts are geared towards current and future trends in collection methods, technical services, OCLC, metadata, document delivery among other subjects, this journal is ideal for submission. The submission guidelines are detailed but not overwhelmingly so. Previous articles have addressed concerns specific to law librarians and map librarians as well as cataloging for children’s books so there is a wide variety of librarian roles represented.

 

Audience analysis


About the publication’s readers

Publication circulation: No specific information given.

Audience location and language or cultural considerations: This is a print and online journal published in the United States. Although it does have appeal for international librarians due to its technical nature, Technical Services Quarterly is geared towards American libraries and uses American English.18 All the listed editors and board members are American.19

Reader characteristics: This journal is geared toward LIS professionals in the technical field who are interested in the latest trends.20

Knowledge of LIS subject matter: Readers are most likely to be LIS professionals and given the technical nature of this journal, will be highly knowledgeable of LIS terminology and practice.21

Conclusion: Analysis of reader characteristics and their potential impact on authors

Readers of Technical Services Quarterly are LIS professionals who are highly interested in the latest technical information available. Writers for this publication should gear their articles towards this type of reader. According to the website, cutting edge technology is what their readers look for from the journal. Writers who follow trends and understand technical concepts would be the best bet for this journal.

Last updated: October 28, 2014


References

Show 21 footnotes

  1. Informa UK Limited. (2014). Instructions for Authors. Retrieved from http://www.tandfonline.com/action/authorSubmission?journalCode=wtsq20&page=instructions#.U6te5rGdROg
  2. Informa UK Limited. (2014). Instructions for Authors. Retrieved from http://www.tandfonline.com/action/authorSubmission?journalCode=wtsq20&page=instructions#.U6te5rGdROg
  3. Informa UK Limited. (2014). Instructions for Authors. Retrieved from http://www.tandfonline.com/action/authorSubmission?journalCode=wtsq20&page=instructions#.U6te5rGdROg
  4. SerialsSolutions. (2014). Technical Services Quarterly. Ulrichsweb Global Serials Directory. Retrieved from http://ulrichsweb.serialssolutions.com.libaccess.sjlibrary.org/title/1403794434674/135278
  5. SerialsSolutions. (2014). Technical Services Quarterly. Ulrichsweb Global Serials Directory. Retrieved from http://ulrichsweb.serialssolutions.com.libaccess.sjlibrary.org/title/1403794434674/135278
  6. Informa UK Limited. (2014). Aims & Scope. Retrieved from http://www.tandfonline.com/action/journalInformation?show=aimsScope&journalCode=wtsq20#.U6w13rGdROg
  7. SerialsSolutions. (2014). Technical Services Quarterly. Ulrichsweb Global Serials Directory. Retrieved from http://ulrichsweb.serialssolutions.com.libaccess.sjlibrary.org/title/1403794434674/135278
  8. SerialsSolutions. (2014). Technical Services Quarterly. Ulrichsweb Global Serials Directory. Retrieved from http://ulrichsweb.serialssolutions.com.libaccess.sjlibrary.org/title/1403794434674/135278
  9. Informa UK Limited. (2014). Aims & Scope. Retrieved from http://www.tandfonline.com/action/journalInformation?show=aimsScope&journalCode=wtsq20#.U6w13rGdROg
  10. Informa UK Limited. (2014). Aims & Scope. Retrieved from http://www.tandfonline.com/action/journalInformation?show=aimsScope&journalCode=wtsq20#.U6w13rGdROg
  11. SerialsSolutions. (2014). Technical Services Quarterly. Ulrichsweb Global Serials Directory. Retrieved from http://ulrichsweb.serialssolutions.com.libaccess.sjlibrary.org/title/1403794434674/135278
  12. Informa UK Limited. (2014). Instructions for Authors. Retrieved from http://www.tandfonline.com/action/authorSubmission?journalCode=wtsq20&page=instructions#.U6te5rGdROg
  13. Informa UK Limited. (2014). Instructions for Authors. Retrieved from http://www.tandfonline.com/action/authorSubmission?journalCode=wtsq20&page=instructions#.U6te5rGdROg
  14. Informa UK Limited. (2014). Instructions for Authors. Retrieved from http://www.tandfonline.com/action/authorSubmission?journalCode=wtsq20&page=instructions#.U6te5rGdROg
  15. Informa UK Limited. (2014). Technical Services Quarterly. Retrieved from http://www.tandfonline.com/loi/wtsq20#.U6xED7GdROg
  16. Informa UK Limited. (2014). Instructions for Authors. Retrieved from http://www.tandfonline.com/action/authorSubmission?journalCode=wtsq20&page=instructions#.U6te5rGdROg
  17. Informa UK Limited. (2014). Instructions for Authors. Retrieved from http://www.tandfonline.com/action/authorSubmission?journalCode=wtsq20&page=instructions#.U6te5rGdROg
  18. SerialsSolutions. (2014). Technical Services Quarterly. Ulrichsweb Global Serials Directory. Retrieved from http://ulrichsweb.serialssolutions.com.libaccess.sjlibrary.org/title/1403794434674/135278
  19. Informa UK Limited. (2014). Editorial Board. Retrieved from http://www.tandfonline.com/action/journalInformation?show=editorialBoard&journalCode=wtsq20#.U6xGZrGdROg
  20. Informa UK Limited. (2014). Aims & Scope. Retrieved from http://www.tandfonline.com/action/journalInformation?show=aimsScope&journalCode=wtsq20#.U6w13rGdROg
  21. Informa UK Limited. (2014). Aims & Scope. Retrieved from http://www.tandfonline.com/action/journalInformation?show=aimsScope&journalCode=wtsq20#.U6w13rGdROg
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Public Services Quarterly

 

Publication analysis


About the publication

Title: Public Services Quarterly

(known as €™Public & Access Services Quarterly€™ from 1995-2001)1

Website: http://www.tandfonline.com/action/aboutThisJournal?journalCode=wpsq20#.UX8i9Sv5khM

Purpose, objective, or mission: The publication “€œcovers a broad spectrum of public service issues in academic libraries, presenting practical strategies for implementing new initiatives and research-based insights into effective practices.”€™2

Target audience: Academic librarians and students interested in the field.€™3

Publisher: Routledge, Taylor & Francis Group.4

Peer reviewed? Yes; articles undergo anonymous double-blind review.5

Type: LIS scholarly and professional news.6

Medium: Print, with full text articles available online with a paid subscription. Selected articles are free to view in full text.7

Content: Research based and theoretical articles, case studies, and continuing columns. Columns keep public librarians up-to-date on professional news, books, websites, and updates from the field, and can include the perspectives LIS students worldwide. According to column editor Nancy Dewald, the “Future Voices in Public Services” column provides a forum for students in graduate LIS programs “to discuss key issues they see in academic library public services, to envision what they feel librarians in public service have to offer to academia, to tell us of their visions for the profession, or to tell us of research that is going on in library schools”8

Other articles are on understanding public services, reference and research assistance, literacy instruction and other services to patrons, and creative ways to use technology to assist students and faculty. From the Taylor and Francis online summary: “€œPractice-based articles should be thoroughly grounded in the literature and should situate the work done in one library into the larger context of the situation.”9

Frequency of publication: 4 issues per year.10

About the publication’s submission guidelines

Location of submission guidelines: http://www.tandfonline.com/action/authorSubmission?journalCode=wpsq20&page=instructions

Types of contributions accepted: Research based, theoretical articles, case studies and columns on public services topics, or issues in public services from an LIS student perspective.11

Submission and review process: Manuscripts should be submitted electronically via ScholarOne Manuscripts. Username and password required.12

Editorial tone: Scholarly, but not too formal.13

Style guide used: American Psychological Association (APA) Publication Manual, 6th ed.14

Conclusion: Evaluation of publication’s potential for LIS authors

PSQ has an established a reputation for quality, scholarly writing about public service issues in academic libraries. All articles are peer reviewed with the exception of special themed issues, where articles are peer-reviewed at the discretion of the editor. Aside from the scholarly research articles, LIS students could contribute to columns specifically seeking the viewpoint of LIS students, or provide updates to public service librarians on the latest professional books, websites, and new themes in the field.

 

Audience analysis


About the publication’s readers

Publication circulation: Not available.

Audience location and language or cultural considerations: Editors are comprised of librarians from U.S. and Canadian colleges,15 but the scope of the publication aims to cover worldwide issues confronting academic librarians.16 Written in English, to be understood by a worldwide audience.17

Reader characteristics: Primarily serving academic librarians, professors and students.18

Knowledge of LIS subject matter: Strong, as the magazine focuses on public service in academic library settings. However, keep in mind that the publication is also read by students who might not have as much LIS knowledge, yet. Recent articles focus on the LIS graduate experience, particularly in an online environment; embedded librarians; WorldCat literacy instruction; emerging social media technologies and their uses in the library; and popular collections in public universities.19

Conclusion: Analysis of reader characteristics and their potential impact on authors

If you’re seeking a place to write about issues in LIS graduate programs, new updates to the academic library services field, technologies, websites, or book reviews relating to academic librarianship, this is the place to send your query.

Last updated: October 30, 2014


References

Show 19 footnotes

  1. Informa UK Limited. (2014). Public Services Quarterly. Taylor & Francis Online. Retrieved from http://www.tandfonline.com/action/aboutThisJournal?journalCode=wpsq20#.U6hrWbHcBOh
  2. Informa UK Limited. (2014). Public Services Quarterly Aims & Scope. Taylor & Francis Online. Retrieved from http://www.tandfonline.com/action/journalInformation?show=aimsScope&journalCode=wpsq20#.U6hxDbHcBOg
  3. Informa UK Limited. (2014). Public Services Quarterly Aims & Scope. Taylor & Francis Online. Retrieved from http://www.tandfonline.com/action/journalInformation?show=aimsScope&journalCode=wpsq20#.U6hxDbHcBOg
  4. SerialsSolutions. (2014). Public Services Quarterly. Ulrichsweb Global Serials Directory. Retrieved from http://ulrichsweb.serialssolutions.com.libaccess.sjlibrary.org/title/1403546417876/191990
  5. Informa UK Limited. (2014). Public Services Quarterly Aims & Scope. Taylor & Francis Online. Retrieved from http://www.tandfonline.com/action/journalInformation?show=aimsScope&journalCode=wpsq20#.U6hxDbHcBOg
  6. SerialsSolutions. (2014). Public Services Quarterly. Ulrichsweb Global Serials Directory. Retrieved from http://ulrichsweb.serialssolutions.com.libaccess.sjlibrary.org/title/1403546417876/191990
  7. Informa UK Limited. (2014). Public Services Quarterly Purchasing. Taylor & Francis Online. Retrieved from http://www.tandfonline.com/page/help/purchasing
  8. Dewald NH. 2015, September 22). Re: 2015-16 LIS Student Publishing Opportunity (Information literacy discussion group message) Retrieved from http://lists.ala.org/sympa/arc/ili-l.
  9. Informa UK Limited. (2014). Public Services Quarterly Aims & Scope. Taylor & Francis Online. Retrieved from http://www.tandfonline.com/action/journalInformation?show=aimsScope&journalCode=wpsq20#.U6hxDbHcBOg
  10. SerialsSolutions. (2014). Public Services Quarterly. Ulrichsweb Global Serials Directory. Retrieved from http://ulrichsweb.serialssolutions.com.libaccess.sjlibrary.org/title/1403546417876/191990
  11. Informa UK Limited. (2014). Public Services Quarterly Aims & Scope. Taylor & Francis Online. Retrieved from http://www.tandfonline.com/action/journalInformation?show=aimsScope&journalCode=wpsq20#.U6hxDbHcBOg
  12. Informa UK Limited. (2014). Public Services Quarterly Aims & Scope. Taylor & Francis Online. Retrieved from http://www.tandfonline.com/action/journalInformation?show=aimsScope&journalCode=wpsq20#.U6hxDbHcBOg
  13. Informa UK Limited. (2014). Public Services Quarterly Aims & Scope. Taylor & Francis Online. Retrieved from http://www.tandfonline.com/action/journalInformation?show=aimsScope&journalCode=wpsq20#.U6hxDbHcBOg
  14. Informa UK Limited. (2014). Public Services Quarterly Aims & Scope. Taylor & Francis Online. Retrieved from http://www.tandfonline.com/action/journalInformation?show=aimsScope&journalCode=wpsq20#.U6hxDbHcBOg
  15. Informa UK Limited. (2014). Public Services Quarterly Editorial Board. Taylor & Francis Online. Retrieved from http://www.tandfonline.com/action/journalInformation?show=editorialBoard&journalCode=wpsq20#.U6h5WbHcBOg
  16. Informa UK Limited. (2014). Public Services Quarterly Aims & Scope. Taylor & Francis Online. Retrieved from http://www.tandfonline.com/action/journalInformation?show=aimsScope&journalCode=wpsq20#.U6hxDbHcBOg
  17. SerialsSolutions. (2014). Public Services Quarterly. Ulrichsweb Global Serials Directory. Retrieved from http://ulrichsweb.serialssolutions.com.libaccess.sjlibrary.org/title/1403546417876/191990
  18. Informa UK Limited. (2014). Public Services Quarterly Aims & Scope. Taylor & Francis Online. Retrieved from http://www.tandfonline.com/action/journalInformation?show=aimsScope&journalCode=wpsq20#.U6hxDbHcBOg
  19. Informa UK Limited. (2014). Public Services Quarterly Aims & Scope. Taylor & Francis Online. Retrieved from http://www.tandfonline.com/action/journalInformation?show=aimsScope&journalCode=wpsq20#.U6hxDbHcBOg
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Reference & User Services Quarterly

 

Publication analysis


About the publication

Title: Reference & User Services Quarterly

Website: http://www.rusq.org/

Purpose, objective, or mission: From the website: “€œReference & User Services Quarterly is the official journal of the Reference and User Services Association of the American Library Association. Its purpose is to disseminate information of interest to reference librarians, information specialists, and other professionals involved in user-oriented library services.”1

Target audience: Academic; special adult (library and information science).2

Publisher: American Library Association (ALA).3

Peer reviewed? Yes. Articles are double-blind peer reviewed.4

Type: LIS scholarly. This academic journal communicates information regarding user-oriented library services to librarians in special, public, and academic libraries.5

Medium: Print; online, full text (advertising and illustrations not available online).6

Content: In addition to trends and resources related to reference and instruction, articles also address news of the association, professional development, and literature reviews.7 Past feature articles include a survey of public library patrons’ reading habits entitled, “Learning from leisure reading,” a description of successful outreach methods for academic librarians employed at the University of Buffalo Libraries, and a literature analysis of instruction materials for academic libraries. Columns include, “Accidental Technologist,” “The Alert Collector,” “Information Literacy & Instruction,” “Management,” and more.8

Frequency of publication: Quarterly (fall, winter, spring, summer).9

About the publication’s submission guidelines

Location of submission guidelines: http://rusa.metapress.com/support/for-authors.mpx

Types of contributions accepted: Original, unpublished feature articles of 4,000 to 7,000 words that fall within the journal’s scope are preferred.10

Submission and review process: This journal’s submission guidelines indicate that authors should send complete manuscripts, and does not state query procedures.11

All articles must be submitted digitally by email and prepared using standard processing software (such as Microsoft Word). Files should be named to indicate the name(s) of the author and content (text or figures). Submit to the current editor’s email as per the instructions.12

See the guidelines at http://rusa.metapress.com/support/for-authors.mpx for specific formatting information.13

The editorial review process generally takes eight weeks. From the website: “Referees may recommend that a manuscript be accepted for publication as is, accepted and returned for minor revision not requiring further referee action, returned for major revision requiring additional referee input, not accepted for publication, or referred for possible inclusion as an entry in a column rather than as a feature article. The final decision rests with the editor. Most manuscripts require some author revisions.”14

Authors have the option to choose a limited license or full copyright agreement form, though the website does not provide detailed information other than, “RUSQ subscribes to a generous educational use policy. You may deposit your article in an institutional or disciplinary repository subsequent to publication in RUSQ.”15

Editorial tone: Articles should be grammatically correct and written in a simple, readable style. Although the journal is scholarly, articles are written in a very clear and instructional manner, without the use of overly “scholarly” jargon.16

Style guide used: Chicago Manual of Style, 15th ed., and its companion website. See submission guidelines for specific examples of required endnote format. Merriam-Webster’€™s Collegiate Dictionary, 11th ed., or the Merriam-Webster Online Dictionary should be consulted for questions relating to spelling and word division.17

Conclusion: Evaluation of publication’s potential for LIS authors

Reference & User Services Quarterly is an ideal place for public, academic, and special librarians to publish scholarly journal articles that are peer reviewed and contribute useful and proven techniques, resources, and guidelines to implementing successful reference services to all types of library users. Authors should also review the different columns published in each issue to see if their article fits into one of those categories, and, if so, tailor their article accordingly. Although this journal is not ideal for newer LIS authors, once a librarian or information professional has experience in the field, this would be an ideal place to publish scholarly articles based on quantified surveys and services provided to library users in a professional setting. a recent article discussed organic farming research resources.

 

Audience analysis


About the publication’s readers

Publication circulation: According to a rate card published in May 2010 this publication had a circulation of approximately 5,000 and its web site received more than 350 hits per month. Additionally, “€œReadership engagement with the publication is high. The typical recipient has read all four of the last four issues, spending 49 minutes looking through each one. Nearly one out of three (31%) pass Reference & User Services Quarterly along to others, extending its reach to an additional 3,000 readers.”€18

Audience location and language or cultural considerations: United States and the journal is written in American English.19 While it is safe to say librarians in other English-speaking countries read Reference & User Services Quarterly, the majority of readers are American. This publication is written for an arm of the ALA. The publication reaches all parts of the United States, so avoid local or location specific terminology. Culturally, because Reference & User Services Quarterly is affiliated with the ALA, readers are concerned with issue related to both to libraries in America and are aware of more global perspectives on these issues.20

Reader characteristics: Readers of Reference & User Services Quarterly are highly educated individuals familiar with scholarly articles. These readers understand specialized technical jargon related to the publication’s subject matter. Readers do not want overly simplified articles; they want well-researched and documented studies along with reliable advice they can use to further their careers. Reference & User Services Quarterly readers are librarians in academic, public and special libraries. More specifically, these readers are involved in reference and user services in their libraries, and therefore it is safe to use terminology and vernacular specific to these environments. Furthermore, because readers all deal with the service-oriented side of librarianship, a certain level of empathy for the particular challenges and rewards of this segment of the profession can be assumed. Readers of Reference & User Services Quarterly expect objective articles aimed at furthering the profession. While the subject matter is somewhat conservative, the slant of the publication is neither conservative nor progressive. Readers are biased toward appreciating the value of reference services. Therefore, articles that confirm rather than persuade the value of these services should be well received.21

Knowledge of LIS subject matter: Readers of Reference & User Services Quarterly are very familiar with LIS subject matter because not only do they all work in the field, but by reading this publication, it shows they have advanced understanding and interest in continuing their education on LIS topics. Furthermore, most Reference & User Services Quarterly readers hold membership in both RUSA and ALA.22

Conclusion: Analysis of reader characteristics and their potential impact on authors

Readers of Reference & User Services Quarterly are primarily librarians working in all types of libraries and information centers.The librarians who read this publication include “librarians employed by academic, public, and special libraries. They include reference librarians, administrators, public services librarians, interlibrary loan librarians, business information specialists, bibliographers, and consultants.”23 Potential authors must take into consideration the fact that readers belong to a certain segment of the library and information science field, particularly on the service side of librarianship, and articles must be aimed at informing and advising this portion of the profession. The most important thing for authors to keep in mind is the scholarly bent of the feature articles and the categories in which the other type of articles fall into, such as reviews and columns. Authors should aim to inform their readers of new and proven techniques, products and services that will further the goals of user-oriented library services.

Last updated: October 30, 2014


References

Show 23 footnotes

  1. Reference and User Services Association. (2014). Welcome to Reference & User Services Quarterly (RUSQ). Retrieved from http://rusa.metapress.com/home/main.mpx
  2. SerialsSolutions. (2014). Reference & User Services Quarterly. Ulrichsweb Global Serials Directory. Retrieved from http://ulrichsweb.serialssolutions.com.libaccess.sjlibrary.org/title/1403565220832/52314
  3. SerialsSolutions. (2014). Reference & User Services Quarterly. Ulrichsweb Global Serials Directory. Retrieved from http://ulrichsweb.serialssolutions.com.libaccess.sjlibrary.org/title/1403565220832/52314
  4. SerialsSolutions. (2014). Reference & User Services Quarterly. Ulrichsweb Global Serials Directory. Retrieved from http://ulrichsweb.serialssolutions.com.libaccess.sjlibrary.org/title/1403565220832/52314
  5. SerialsSolutions. (2014). Reference & User Services Quarterly. Ulrichsweb Global Serials Directory. Retrieved from http://ulrichsweb.serialssolutions.com.libaccess.sjlibrary.org/title/1403565220832/52314
  6. SerialsSolutions. (2014). Reference & User Services Quarterly. Ulrichsweb Global Serials Directory. Retrieved from http://ulrichsweb.serialssolutions.com.libaccess.sjlibrary.org/title/1403565220832/52314
  7. Reference and User Services Association. (2014). Instructions to Authors. Retrieved from http://rusa.metapress.com/support/for-authors.mpx
  8. Reference and User Services Association. (2014). Journal (Archives). Retrieved from http://rusa.metapress.com/content/L74261/
  9. SerialsSolutions. (2014). Reference & User Services Quarterly. Ulrichsweb Global Serials Directory. Retrieved from http://ulrichsweb.serialssolutions.com.libaccess.sjlibrary.org/title/1403565220832/52314
  10. Reference and User Services Association. (2014). Instructions to Authors. Retrieved from http://rusa.metapress.com/support/for-authors.mpx
  11. Reference and User Services Association. (2014). Instructions to Authors. Retrieved from http://rusa.metapress.com/support/for-authors.mpx
  12. Reference and User Services Association. (2014). Instructions to Authors. Retrieved from http://rusa.metapress.com/support/for-authors.mpx
  13. Reference and User Services Association. (2014). Instructions to Authors. Retrieved from http://rusa.metapress.com/support/for-authors.mpx
  14. Reference and User Services Association. (2014). Instructions to Authors. Retrieved from http://rusa.metapress.com/support/for-authors.mpx
  15. Reference and User Services Association. (2014). Instructions to Authors. Retrieved from http://rusa.metapress.com/support/for-authors.mpx
  16. Reference and User Services Association. (2014). Instructions to Authors. Retrieved from http://rusa.metapress.com/support/for-authors.mpx
  17. Reference and User Services Association. (2014). Instructions to Authors. Retrieved from http://rusa.metapress.com/support/for-authors.mpx
  18. Reference and User Services Association. (2010). 2010 Rate Card. Retrieved from www.rusq.org/wp-content/uploads/2010/10/2010ratecardfinal.pdf. Note: Website no longer available.
  19. SerialsSolutions. (2014). Reference & User Services Quarterly. Ulrichsweb Global Serials Directory. Retrieved from http://ulrichsweb.serialssolutions.com.libaccess.sjlibrary.org/title/1403565220832/52314
  20. Reference and User Services Association. (2014). Instructions to Authors. Retrieved from http://rusa.metapress.com/support/for-authors.mpx
  21. Reference and User Services Association. (2014). Instructions to Authors. Retrieved from http://rusa.metapress.com/support/for-authors.mpx
  22. Reference and User Services Association. (2014). Instructions to Authors. Retrieved from http://rusa.metapress.com/support/for-authors.mpx
  23. Reference and User Services Association. (2010). 2010 Rate Card. Retrieved from www.rusq.org/wp-content/uploads/2010/10/2010ratecardfinal.pdf. Note: Website no longer available.
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Family Tree Magazine

 

Publication analysis


About the publication

Title: Family Tree Magazine

Website: http://www.familytreemagazine.com/

Purpose, objective, or mission: A how-to publication for readers interested in family history and genealogy research.1

Target audience: It is directed toward beginner genealogists and family history enthusiasts.2

Publisher: F+W Media, Inc.3

Peer reviewed? No.4

Type: Civilian publication. The publication describes itself magazine as a special-interest consumer magazine.5

Medium: Print magazine with online content and research tools.6

Content: Family Tree Magazine covers all areas of family history including ethnic heritage, family reunions, scrapbooking, oral histories and memoirs.7 A typical issue might include articles, lists of resources (including apps, websites, and databases), tutorials, and tips.8

Frequency of publication: Bimonthly.9

About the publication’s submission guidelines

Location of submission guidelines: http://www.familytreemagazine.com/article/writersguidelines

Types of contributions accepted: Articles should appeal to a general audience: non technical enough for beginning genealogists but informative enough for seasoned researchers. New writers are encouraged to submit short pieces of new online resources for the Toolkit section, or short, amusing stories of “the lighter side of family history.” The editors caution that personal experiences or the histories of specific families are not accepted. 10

Submission and review process: Writers should query with a story idea; completed manuscripts are not accepted. Queries should be emailed or sent through the mail with a SASE, and include writing samples. Issues are planned at least six months in advance, with the December issue planned a year in advance.11

Editorial tone: The publisher says the tone is “bright, breezy, helpful and encouraging,” but warns writers never to talk down to the reader.12 The typical article has short paragraphs of two or three sentences with vocabulary that might be found in Good Housekeeping or Reader’s Digest.

Style guide used: None specified.

Conclusion: Evaluation of publication’s potential for LIS authors

This would be a good publication for reference librarians, adult services librarians and LIS students who are knowledgeable about genealogy and history resources. The editors specifically mention wanting articles about new reference materials, and past articles have focused on organizing research materials. They are also looking for how-to articles that will help beginners start their family history projects.13 Librarians have a good understanding of what questions patrons generally ask about family history research; those questions can be turned into simple, informative article ideas for this magazine.

 

Audience analysis


About the publication’s readers

Publication circulation: 75,000.14

Audience location and language or cultural considerations: This US based publication is distributed nationally on newsstands, through a retail sales program, for purchase as a download on their website, and by subscription.15 The editorial staff does not provide any statistics on geographic distribution of readers. Family Tree Magazine is printed in English.The editorial staff does not offer any information on ethnic orientation of its readers; however, they welcome articles on ethnic and cultural heritage. Feature articles on how to trace Caribbean, African American, Japanese and European roots and Latin American research have been published.16

Reader characteristics: The publisher provides a reader profile in its media kit. According to the profile, the average reader is 63 years old. The audience is largely female, and 89% of readers have education beyond high school. The readers are passionate about family history, averaging almost eleven hours per week on genealogy-related activities, with most of that time spent online.  On average they spend in excess of $500 a year on this hobby.17

Knowledge of LIS subject matter: These readers will most likely have limited knowledge of LIS-related topics, so technical subjects as well as LIS jargon should be avoided.

Conclusion: Analysis of reader characteristics and their potential impact on authors

The comprehensive reader’€™s profile is a writer’€™s dream come true. That coupled with details from the editorial staff on what they are looking for should provide plenty of guidance on subject matter and writing style. LIS authors can look at the typical reader and see that the overwhelming number are well-educated women, aged 60 and older.18 Perhaps an article about organizing home office spaces (using the cataloging techniques that are familiar to a librarian) would be popular. And the fact that the majority use the Internet each day offers a whole range of possibilities for articles about researching online or how to evaluate a website. Readers who travel for their hobby will want to know about travel resource materials. The well-educated reader might want an online resource for translating family documents (like a birth certificate) that are in a foreign language. Those who are retired might be interested in historical picture books that they can read to their grandchildren to help them begin to learn about their heritage. The possibilities are endless.

Last updated: September 26, 2016


References

Show 18 footnotes

  1. “About Us,” FamilyTreeMagazine.com, accessed September 26, 2016, http://www.familytreemagazine.com/Info/About_Us
  2. About Us.”
  3. About Us.”
  4. “Writer’s Guidelines,” FamilyTreeMagazine.com, accessed September 26, 2016, http://www.familytreemagazine.com/article/writersguidelines
  5. Writer’s Guidelines.”
  6. About Us.”
  7.  “About Us.”
  8. “Family Tree Magazine March/April 2016,” FamilyTreeMagazine.com, accessed September 26, 2016, http://www.shopfamilytree.com/family-tree-magazine-march-april-2016
  9. About Us.”
  10. Writer’s Guidelines.”
  11. Writer’s Guidelines.”
  12.  “Writer’s Guidelines.”
  13.  “Writer’s Guidelines.”
  14. Writer’s Guidelines.”
  15. “2014 Media Planner,” FamilyTreeMagazine.com, accessed September 26, 2016, http://media2.fwpublications.com.s3.amazonaws.com/FTM/FTM_media_kit_2014.pdf
  16. “Article Index,” FamilyTreeMagazine.com, accessed September 26, 2016, http://www.familytreemagazine.com/ArticleIndex
  17. “2015 Media Planner,” Family Tree Magazine, accessed September 26, 2016, http://media2.fwpublications.com.s3.amazonaws.com/FTM/2015_FTM_media_kit.pdf
  18. 2015 Media Planner.”
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Medical Reference Services Quarterly

 

Publication analysis


About the publication

Title: Medical Reference Services Quarterly (MRSQ)

Website: http://www.tandfonline.com/toc/wmrs20/current

Purpose, objective, or mission: Per their website, MRSQ “covers topics of current interest and value for professionals who provide reference and public services to health sciences personnel.”1

Target audience: Per their site, this journal is an “essential working tool for medical and health sciences librarians. For those professionals who provide reference and public services to health sciences personnel in clinical, educational, or research settings.”2

Publisher: Routledge, Taylor & Francis3

Peer reviewed? Yes.4

Type: LIS scholarly.5

Medium: Print and online.6

Content: MRSQ publishes brief practice-oriented articles relating to medical reference services, with an emphasis on user education, database searching, and electronic information.7

Frequency of publication: Quarterly.8

About the publication’s submission guidelines

Location of submission guidelines: http://www.tandfonline.com/action/authorSubmission?journalCode=wmrs20&page=instructions

Types of contributions accepted: Per their guidelines, MSRQ accepts submissions on “topics of current interest and practical value in public services librarianship in the areas of medicine and related specialties, including the biomedical sciences, nursing, and allied health. MRSQ has expanded its scope to cover most aspects of health sciences librarianship, including health informatics, information literacy, collection development, and management of health sciences libraries.”9

Submission and review process: Submissions are submitted via email to editor (contact information on guidelines page). Detailed submission instructions are included at the submission guidelines link provided above. Submissions are subjected to editorial and peer review.10

Editorial tone: Formal and scholarly.11

Style guide used: Chicago Publication Manual, 14th ed.12

Conclusion: Evaluation of publication’s potential for LIS authors

Likely contributors would be, given the desire to present practice-oriented articles such as The Plagiarism Project (an overview of plagiarism and description of a project in which librarians partnered with a dean of a graduate science program to educate students about the perils of plagiarism and encourage ethical writing practices), any librarian experienced in reference services, especially medical reference services, with new information to contribute to the field.

 

Audience analysis


About the publication’s readers

Publication circulation: Not provided.

Audience location and language or cultural considerations: United States.13 It’s written in English and publishers advise to writers to avoid or explain references that readers would not recognize.14

Reader characteristics: Readers are likely to be well educated (often having a science or medical degree and and LIS degree) and expecting articles to inform them, that they can apply to improve the service they provide to their users. Readers typically work in large medical libraries at medical centers or medical schools indicating readers have a shared interest in reference services, medical information and technology. Subscribers to this journal seem to value well-researched and well-written articles that will help them in their work. Based on author affiliation, possible bias toward writing of authors without academic affiliation.15

Knowledge of LIS subject matter: Readers, given the specific nature and focus of this journal, will probably have a general knowledge of LIS subject matter with extensive, in-depth knowledge of medical reference services and research.16

Conclusion: Analysis of reader characteristics and their potential impact on authors

Writers wishing to contribute to this journal will likely be already part of the field, a subscriber to the publication, and looking to further their career. It is possible authors with experience in teaching would find a place here, for example the article The Plagiarism Project mentioned previously, as long as there is a clear connection to the work of MRSQ readers.

Last updated: October 31, 2014


References

Show 16 footnotes

  1. Informa UK Limited. (2014). Aims & scope. Medical Reference Services Quarterly. Retrieved from http://www.tandfonline.com/action/journalInformation?show=aimsScope&journalCode=wmrs20#.U6y85LGdROg
  2. Informa UK Limited. (2014). Aims & scope. Medical Reference Services Quarterly. Retrieved from http://www.tandfonline.com/action/journalInformation?show=aimsScope&journalCode=wmrs20#.U6y85LGdROg
  3. SerialsSolutions. (2014). Medical Reference Services Quarterly. Ulrichsweb Global Serials Directory. Retrieved from http://ulrichsweb.serialssolutions.com.libaccess.sjlibrary.org/title/1403829390090/88025
  4. SerialsSolutions. (2014). Medical Reference Services Quarterly. Ulrichsweb Global Serials Directory. Retrieved from http://ulrichsweb.serialssolutions.com.libaccess.sjlibrary.org/title/1403829390090/88025
  5. SerialsSolutions. (2014). Medical Reference Services Quarterly. Ulrichsweb Global Serials Directory. Retrieved from http://ulrichsweb.serialssolutions.com.libaccess.sjlibrary.org/title/1403829390090/88025
  6. SerialsSolutions. (2014). Medical Reference Services Quarterly. Ulrichsweb Global Serials Directory. Retrieved from http://ulrichsweb.serialssolutions.com.libaccess.sjlibrary.org/title/1403829390090/88025
  7. Informa UK Limited. (2014). Aims & scope. Medical Reference Services Quarterly. Retrieved from http://www.tandfonline.com/action/journalInformation?show=aimsScope&journalCode=wmrs20#.U6y85LGdROg
  8. SerialsSolutions. (2014). Medical Reference Services Quarterly. Ulrichsweb Global Serials Directory. Retrieved from http://ulrichsweb.serialssolutions.com.libaccess.sjlibrary.org/title/1403829390090/88025
  9. Informa UK Limited. (2014). Instructions for authors. Medical Reference Services Quarterly. Retrieved from http://www.tandfonline.com/action/authorSubmission?journalCode=wmrs20&page=instructions#.U6y81bGdROg
  10. Informa UK Limited. (2014). Instructions for authors. Medical Reference Services Quarterly. Retrieved from http://www.tandfonline.com/action/authorSubmission?journalCode=wmrs20&page=instructions#.U6y81bGdROg
  11. Informa UK Limited. (2014). Instructions for authors. Medical Reference Services Quarterly. Retrieved from http://www.tandfonline.com/action/authorSubmission?journalCode=wmrs20&page=instructions#.U6y81bGdROg
  12. Informa UK Limited. (2014). Instructions for authors. Medical Reference Services Quarterly. Retrieved from http://www.tandfonline.com/action/authorSubmission?journalCode=wmrs20&page=instructions#.U6y81bGdROg
  13. SerialsSolutions. (2014). Medical Reference Services Quarterly. Ulrichsweb Global Serials Directory. Retrieved from http://ulrichsweb.serialssolutions.com.libaccess.sjlibrary.org/title/1403829390090/88025
  14. Informa UK Limited. (2014). Instructions for authors. Medical Reference Services Quarterly. Retrieved from http://www.tandfonline.com/action/authorSubmission?journalCode=wmrs20&page=instructions#.U6y81bGdROg
  15. Informa UK Limited. (2014). Instructions for authors. Medical Reference Services Quarterly. Retrieved from http://www.tandfonline.com/action/authorSubmission?journalCode=wmrs20&page=instructions#.U6y81bGdROg
  16. Informa UK Limited. (2014). Instructions for authors. Medical Reference Services Quarterly. Retrieved from http://www.tandfonline.com/action/authorSubmission?journalCode=wmrs20&page=instructions#.U6y81bGdROg
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Community & Junior College Libraries

 

Publication analysis


About the publication

Title: Community & Junior College Libraries

Website: http://www.informaworld.com/smpp/title~content=t792306889~db=all

Purpose, objective, or mission: Per their website, “Through research and insightful interviews with professionals in the field, Community & Junior College Libraries provides a coherent voice for community college librarians. It addresses the need to define and enhance the leading edge of LRC planning and practice in the United States and abroad. Readers receive information on pertinent topics such as information literacy, collection development, programming initiatives, proven policies, conference reports, and networks and consortia.”1

Target audience: Librarians and educators who deliver information resources to community college students and other lower-division undergraduates.2

Publisher: Routledge (Taylor and Francis Group).3

Peer reviewed? Yes.4

Type: LIS professional news publication. Although submissions are peer-reviewed, the content is news oriented rather than research oriented, so the publication isn’t considered scholarly.5

Medium: Print and online.6

Content: Per their website, “news of special relevant legislation, systems development, and various concerns faced by professionals in the libraries and information centers of two-year colleges”7  and also “Book reviews, editorials, letters to the editor, and ongoing columns with specific focus are also included.”8

Frequency of publication: Quarterly (4 issues per volume).9

About the publication’s submission guidelines

Location of submission guidelines: http://www.informaworld.com/smpp/title~db=all~content=t792306889~tab=submit~mode=paper_submission_instructions

Types of contributions accepted: Per their Instructions for Authors, “Theoretical research and practical studies dealing with the broad general topic of the delivery of information resources to lower division undergraduate students. This unique publication specifically targets issues concerning community college libraries and learning resource centers. Contributors to this fundamental resource present profiles of learning resource centers (LRCs) around the country and address news of special relevance: €”legislation, systems development, and various concerns faced by professionals in the libraries and information centers of two-year colleges.”10 Topics for submission include, “information literacy; collection development; reference service and resources; bibliographic instruction; LRC administration; joint programming/initiatives which involve the library and the academy at large.”11

Submission and review process: “Electronic manuscript submissions should be sent as MSWord attachments to the Editor, Wendell G. Johnson, at wjohnso1@niu.edu.”12 No further information provided on response time or peer-review process. Detailed information on manuscript construction provided in Instructions for Authors document. Simultaneous submissions not accepted.

Editorial tone: Academic.13

Style guide used: Latest edition of The Chicago Manual of Style. “References should be double spaced. The use of footnotes within text is discouraged.”14

Conclusion: Evaluation of publication’s potential for LIS authors

There are many opportunities for LIS authors, especially those who work in two-year colleges. Students also have the opportunity to publish in this prestigious journal. The journal encourages MLIS students to engage in relevant research and submit their material for publication.15

Topics for possible articles include: information literacy, collection development, reference service and resources, bibliographic instruction, LRC administration, and joint programming and initiatives that involve the library and the academy at large.16

The focus on community and junior college libraries creates varied opportunities for LIS authors, as it encourages dialog regarding the new challenges in the library science field.

 

Audience analysis


About the publication’s readers

Publication circulation: Circulation numbers not available.

Audience location and language or cultural considerations: This publication focuses primarily on learning resource centers in two-year colleges throughout the United States. The current editor is affiliated with Northern Illinois University in DeKalb, IL.17 Publication aimed at an educated, LIS focused readers involved in the community colleges of the United States indicating a familiarity with LIS jargon without any special consideration for language other than the courtesy of avoiding regionalism. Readers are most likely familiar with diverse cultures due to the varied population that often makes up urban community and junior colleges.18

Reader characteristics: No specific information was found on gender and ethnicity for this specialized group of librarians. The workplace similarity is the tie that binds together the professional librarians in libraries and learning resource centers within community junior colleges.19 Safely assume readers have a commitment to accessibility of information and to providing it to the public given the open admissions policies and low tuition of two-year colleges, that helps to create a rich diversity of people of all ages, cultural and socioeconomic backgrounds.20

Knowledge of LIS subject matter: The professionals would have working knowledge of most LIS subject matter related to academic and school library settings. Use of jargon and acronyms of associations would be familiar to the reader.21

Conclusion: Analysis of reader characteristics and their potential impact on authors

Community & Junior College Libraries requests that contributors be working practitioners in the two-year college setting. Community & Junior College Libraries has a readership that works with a large variety of patrons. Each type of patron or student has different reasons for being at the community college. The librarians try to fulfill the information needs of many different kinds of patrons including those with low incomes, those who need adult school, a GED or remedial education. Some students are prepared for college and their transition to four-year institutions. Some students are enrolled in high school but are taking accelerated programs at the college. There are also many certificate programs that prepare students for a specific career. The librarian must meet the information needs of all of these groups. Author’s writing for this publication must take all this in to consideration.22

Last updated: May 14, 2016


References

Show 22 footnotes

  1. Routledge (Taylor and Francis Group). (2016). Aims and Scope. Community & Junior College Libraries. Retrieved from http://www.tandfonline.com/action/journalInformation?show=aimsScope&journalCode=wjcl20#.VChU1xawS3M
  2. Routledge (Taylor and Francis Group). (2016). Aims and Scope. Community & Junior College Libraries. Retrieved from http://www.tandfonline.com/action/journalInformation?show=aimsScope&journalCode=wjcl20#.VChU1xawS3M
  3. ProQuest. (2016). Community & Junior College Libraries. Ulrichsweb Global Serials Directory. Retrieved from http://ulrichsweb.serialssolutions.com.libaccess.sjlibrary.org/title/1411929169657/484756
  4. ProQuest. (2016). Community & Junior College Libraries. Ulrichsweb Global Serials Directory. Retrieved from http://ulrichsweb.serialssolutions.com.libaccess.sjlibrary.org/title/1411929169657/484756
  5. ProQuest. (2016). Community & Junior College Libraries. Ulrichsweb Global Serials Directory. Retrieved from http://ulrichsweb.serialssolutions.com.libaccess.sjlibrary.org/title/1411929169657/484756
  6. ProQuest. (2016). Community & Junior College Libraries. Ulrichsweb Global Serials Directory. Retrieved from http://ulrichsweb.serialssolutions.com.libaccess.sjlibrary.org/title/1411929169657/484756
  7. Routledge (Taylor and Francis Group). (2016). Aims and Scope. Community & Junior College Libraries. Retrieved from http://www.tandfonline.com/action/journalInformation?show=aimsScope&journalCode=wjcl20#.VChU1xawS3M
  8. Routledge (Taylor and Francis Group). (2016). Aims and Scope. Community & Junior College Libraries. Retrieved from http://www.tandfonline.com/action/journalInformation?show=aimsScope&journalCode=wjcl20#.VChU1xawS3M
  9. ProQuest. (2016). Community & Junior College Libraries. Ulrichsweb Global Serials Directory. Retrieved from http://ulrichsweb.serialssolutions.com.libaccess.sjlibrary.org/title/1411929169657/484756
  10. Routledge (Taylor and Francis Group). (2016). Instructions for Authors. Community & Junior College Libraries. Retrieved from http://www.tandfonline.com/action/authorSubmission?journalCode=wjcl20&page=instructions#.VChZShawS3M
  11. Routledge (Taylor and Francis Group). (2016). Instructions for Authors. Community & Junior College Libraries. Retrieved from http://www.tandfonline.com/action/authorSubmission?journalCode=wjcl20&page=instructions#.VChZShawS3M
  12. Routledge (Taylor and Francis Group). (2016). Instructions for Authors. Community & Junior College Libraries. Retrieved from http://www.tandfonline.com/action/authorSubmission?journalCode=wjcl20&page=instructions#.VChZShawS3M
  13. ProQuest. (2016). Community & Junior College Libraries. Ulrichsweb Global Serials Directory. Retrieved from http://ulrichsweb.serialssolutions.com.libaccess.sjlibrary.org/title/1411929169657/484756
  14. Routledge (Taylor and Francis Group). (2016). Instructions for Authors. Community & Junior College Libraries. Retrieved from http://www.tandfonline.com/action/authorSubmission?journalCode=wjcl20&page=instructions#.VChZShawS3M
  15. Routledge (Taylor and Francis Group). (2016). Instructions for Authors. Community & Junior College Libraries. Retrieved from http://www.tandfonline.com/action/authorSubmission?journalCode=wjcl20&page=instructions#.VChZShawS3M
  16. Routledge (Taylor and Francis Group). (2016). Instructions for Authors. Community & Junior College Libraries. Retrieved from http://www.tandfonline.com/action/authorSubmission?journalCode=wjcl20&page=instructions#.VChZShawS3M
  17. Routledge (Taylor and Francis Group). (2016). Editorial Board. Community & Junior College Libraries. Retrieved from http://www.tandfonline.com/action/journalInformation?show=editorialBoard&journalCode=wjcl20#.VChdxRawS3M
  18. Routledge (Taylor and Francis Group). (2014). Aims and Scope. Community & Junior College Libraries. Retrieved from http://www.tandfonline.com/action/journalInformation?show=aimsScope&journalCode=wjcl20#.VChU1xawS3M
  19. Routledge (Taylor and Francis Group). (2016). Aims and Scope. Community & Junior College Libraries. Retrieved from http://www.tandfonline.com/action/journalInformation?show=aimsScope&journalCode=wjcl20#.VChU1xawS3M
  20. Routledge (Taylor and Francis Group). (2016). Aims and Scope. Community & Junior College Libraries. Retrieved from http://www.tandfonline.com/action/journalInformation?show=aimsScope&journalCode=wjcl20#.VChU1xawS3M
  21. Routledge (Taylor and Francis Group). (2016). Aims and Scope. Community & Junior College Libraries. Retrieved from http://www.tandfonline.com/action/journalInformation?show=aimsScope&journalCode=wjcl20#.VChU1xawS3M
  22. Routledge (Taylor and Francis Group). (2016). Aims and Scope. Community & Junior College Libraries. Retrieved from http://www.tandfonline.com/action/journalInformation?show=aimsScope&journalCode=wjcl20#.VChU1xawS3M
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NextSpace: the OCLC Newsletter

 

Publication analysis


About the publication

Title: NextSpace: the OCLC Newsletter

Website: http://www.oclc.org/nextspace/default.htm

Purpose, objective, or mission: NextSpace analyzes industry trends and technology developments as well as feature news about OCLC (Online Computer Library Center). Their goal is to help members stay informed and make key decisions. NextSpace is about the next idea or the next trend affecting libraries. It is also about the next step that will help libraries create value and shape their future.1

Target audience: OCLC members and information managers. Topics range all over the library spectrum from cataloging to circulation and from systems to reference.2

Publisher: OCLC.3

Peer reviewed? No.4

Type: This is a LIS professional news publication.5

Medium: Print and electronic.6

Content: The newsletter discusses trends in the library world and profession, especially concerning technology. The focus is on OCLC products.7 It replace the older OCLC Newsletter.8

Frequency of publication: Every 3 months.9

About the publication’s submission guidelines

Location of submission guidelines: No information as this is published in house.

Types of contributions accepted: All information is provided in house.

Submission and review process: No information as this is published in house.

Editorial tone: Somewhat conversational and informal. The newsletter is strongly focused on OCLC products and services as well as how these products and services relate to the future of the profession.10

Style guide used: No information available.

Conclusion: Evaluation of publication’s potential for LIS authors

There is little potential for LIS authors as this newsletter is published in house. However it is a good example of what an in house publication can be. It can serve as a model for an organization’s in house newsletter that is distributed to a wider audience, especially in the way that OCLC markets itself, but also in how they are relating their products and services to the industry at large. In general this publication could serve more as an example, than a possible publication venue (unless one worked directly for OCLC).

 

Audience analysis


About the publication’s readers

Publication circulation: No circulation statistics provided, but the publication is available online.11

Audience location and language or cultural considerations: The publication is produced in the US,12 although it could be viewed online in any part of the world.13 The publication is in English14 and is geared toward an American audience, but could be viewed by readers outside of the country.15

Reader characteristics: Although no information is provided by the publication, it can be assumed that readers are highly involved in all areas of library services, most especially cataloging and interlibrary loan and will have a great deal of interest in technology and advancement in these areas. Looking at the subject matter discussed, it can be assumed that readers will be forward-thinking and expect to find articles in the journal which are are the cutting edge of librarianship.16

Knowledge of LIS subject matter: Readers are likely to have an extensive knowledge of LIS subject matter as a result of experience working in library environments.17

Conclusion: Analysis of reader characteristics and their potential impact on authors

Although NextSpace is not open to LIS authors for manuscript submission, it does provide an example of a high-quality LIS-centered publication. It is also a wealth of a wide variety of LIS information for readers.

Last updated: May 14, 2016


References

Show 17 footnotes

  1. OCLC. (2016). Issues. NextSpace. Retrieved from http://www.oclc.org/publications/nextspace/issues.en.html
  2. OCLC. (2016). Issues. NextSpace. Retrieved from http://www.oclc.org/publications/nextspace/issues.en.html
  3. SerialsSolutions. (2016). NextSpace. Ulrichsweb Global Serials Directory. Retrieved from http://ulrichsweb.serialssolutions.com.libaccess.sjlibrary.org/title/1407304198121/69664
  4. SerialsSolutions. (2016). NextSpace. Ulrichsweb Global Serials Directory. Retrieved from http://ulrichsweb.serialssolutions.com.libaccess.sjlibrary.org/title/1407304198121/69664
  5. SerialsSolutions. (2016). NextSpace. Ulrichsweb Global Serials Directory. Retrieved from http://ulrichsweb.serialssolutions.com.libaccess.sjlibrary.org/title/1407304198121/69664
  6. SerialsSolutions. (2016). NextSpace. Ulrichsweb Global Serials Directory. Retrieved from http://ulrichsweb.serialssolutions.com.libaccess.sjlibrary.org/title/1407304198121/69664
  7. OCLC. (2016). Issues. NextSpace. Retrieved from http://www.oclc.org/publications/nextspace/issues.en.html
  8. SerialsSolutions. (2016). NextSpace. Ulrichsweb Global Serials Directory. Retrieved from http://ulrichsweb.serialssolutions.com.libaccess.sjlibrary.org/title/1407304198121/69664
  9. SerialsSolutions. (2016). NextSpace. Ulrichsweb Global Serials Directory. Retrieved from http://ulrichsweb.serialssolutions.com.libaccess.sjlibrary.org/title/1407304198121/69664
  10. OCLC. (2016). Issues. NextSpace. Retrieved from http://www.oclc.org/publications/nextspace/issues.en.html
  11. OCLC. (2016). Issues. NextSpace. Retrieved from http://www.oclc.org/publications/nextspace/issues.en.html
  12. SerialsSolutions. (2016). NextSpace. Ulrichsweb Global Serials Directory. Retrieved from http://ulrichsweb.serialssolutions.com.libaccess.sjlibrary.org/title/1407304198121/69664
  13. OCLC. (2016). Issues. NextSpace. Retrieved from http://www.oclc.org/publications/nextspace/issues.en.html
  14. SerialsSolutions. (2016). NextSpace. Ulrichsweb Global Serials Directory. Retrieved from http://ulrichsweb.serialssolutions.com.libaccess.sjlibrary.org/title/1407304198121/69664
  15. OCLC. (2016). Issues. NextSpace. Retrieved from http://www.oclc.org/publications/nextspace/issues.en.html
  16. OCLC. (2016). Issues. NextSpace. Retrieved from http://www.oclc.org/publications/nextspace/issues.en.html
  17. OCLC. (2016). Issues. NextSpace. Retrieved from http://www.oclc.org/publications/nextspace/issues.en.html
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