Wiki Tags Archives: Public libraries

Library Leadership and Management

 

Publication analysis


About the publication

Title: Library Leadership and Management (formerly Library Administration and Management)

ISSN: 1945-8851 (Print) and 1945-886X (Online)1

Purpose, objective, or mission: Per their site, “Library Leadership & Management (LL&M) is the official journal of the Library Leadership and Management Association. LL&M focuses on assisting library administrators and managers at all levels as they deal with day-to-day challenges. In-depth articles address a wide variety of management issues and highlight examples of successful management methods used in libraries. Features include interviews with prominent practitioners in libraries and related fields, and columns with practical advice on managing libraries.”2

Website: http://journals.tdl.org/llm/index.php/llm

Target audience: The publication is directed toward library administrators and managers in all sectors, including public, special and academic libraries.3

Publisher: American Library Association.4

Peer reviewed? Hybrid journal: “LL&M offers both formal peer review and editorial review options depending on the author’s preference.”5

Type: LIS professional news.6

Medium: Online.7

Content: Research-based articles, interviews, new developments and success stories related to managing libraries. Specific topics relate to management, leadership, and administration.8

Frequency of publication: Quarterly.9

About the publication’s submission guidelines

Location of submission guidelines: https://journals.tdl.org/llm/index.php/llm/about/submissions#authorGuidelines

Types of contributions accepted: Per guidelines, “Recognizing the LLAMA is a diverse organization, Library Leadership & Management (LL&M) welcomes articles that correspond to the interests of the membership. This includes manuscripts that relate to leadership, management, and administration, as well as manuscripts that mirror the topical interests of the sections and discussion groups.”10

“The journal accepts both longer, in-depth manuscripts of 4,000 to 6,000 words and briefer practice-based articles of 1,000 to 2,500 words. Manuscripts longer than 6,000 words should be discussed with the Editor(s) prior to submission as there may be interest in converting it into a series of articles.”11

Submission and review process: Article submission is through their online portal. Review process depends on author’s preference: editorial or peer review.12

Editorial tone: Informative.13

Style guide used: The Chicago Manual of Style and Random House Webster’s College Dictionary are listed as resources for writers.14

Conclusion: Evaluation of publication’s potential for LIS authors

Authors able to write on the topics associated with library administration and management would be a good fit for this publication. Recent articles focused on job satisfaction and employee turnover, diversity, innovative space planning, award winners, and customer satisfaction.15 The editors will consider articles presented at conferences, making this publication a possibility for LIS graduate students.

 

Audience analysis


About the publication’s readers

Publication circulation: This is an online publication with Open Access Policy providing unrestricted access to published content indicating a larger audience beyond the LLAMA membership.16

Audience location and language or cultural considerations: Although headquartered in Chicago as part of the American Library Association,17 LLAMA and its membership is national in scope. The articles are domestic in nature, and the LLAMA Board of Directors all are from U.S. institutions.18 The publication is printed in English.19 Despite the fact that many LLAMA members manage libraries in ethnically diverse communities, the articles in the journal focus on general management issues that all administrators face, such as strategic planning, fundraising, library boards, and internet ethics, not community-specific issues.20

Reader characteristics: The commonality of LLAMA members is that they are at a managerial level within a library organization. It can be assumed that the majority of LLAMA members have been in the library business for a number of years, however no demographics are available. Unless they are a one-person operation (which could be the case for a school librarian), they hold supervisory roles within their organizations. Their interests are based on financial, human resource, building, and legal and ethical issues as they affect the success of their particular organizations. They are concerned with strategic planning, disaster planning, and facility planning.21 In looking over the editorials from recent issues, the overall value that can be attached to this journal would be one of empowerment. The content seeks to provide library managers with the tools needed to develop successful organizations out of preparedness rather than reactionary responses to a crisis.22

Knowledge of LIS subject matter: Despite the fact that these are library managers, they may or may not have MLIS degrees, as some library managers followed business, not library, career tracks.23 Recent articles did not contain overly technical topics or LIS jargon, veering more toward business concepts.24

Conclusion: Analysis of reader characteristics and their potential impact on authors

The audience is more specific than €™American Libraries€™, which is directed toward all library personnel. In contrast, LL&M is designed for library managers and administrators. This could be an opportunity or a challenge for a writer. Things such as negotiating with a vendor, ergonomic work stations, and staff development are matters of concern to nearly any organization manager. Topics such as working with a library board, dealing with book challenges, and internet filters are problems that are specific to library management. But both categories have a place in this publication and therefore open up a host of possibilities for articles. However, these readers, as organization managers, most likely have very limited time to pursue professional reading. Authors for the journal need to be on top of the issues at the forefront of the managers’€™ daily lives in order to offer something new to say that is of value.

Last updated: June 12, 2019


References

Show 24 footnotes

  1. ProQuest. 2019. “Library Leadership and Management.” Ulrichsweb Global Serials Directory. Retrieved from http://ulrichsweb.serialssolutions.com.libaccess.sjlibrary.org/title/1560362802779/67509
  2. Library Leadership and Management Association. 2019. Library Leadership & Management. Retrieved from https://journals.tdl.org/llm/index.php/llm
  3. Library Leadership and Management Association, Library Leadership & Management.
  4. Library Leadership and Management Association, Library Leadership & Management.
  5. Library Leadership and Management Association. 2019. Information for Authors. Retrieved from https://journals.tdl.org/llm/index.php/llm/information/authors
  6. ProQuest, Ulrichsweb Global Serials Directory.
  7. ProQuest, Ulrichsweb Global Serials Directory.
  8. Library Leadership and Management Association, Information for Authors.
  9. ProQuest, Ulrichsweb Global Serials Directory.
  10. Library Leadership and Management Association. 2019. Submissions. Retrieved from https://journals.tdl.org/llm/index.php/llm/about/submissions#authorGuidelines
  11. Library Leadership and Management Association, Submissions.
  12. Library Leadership and Management Association, Submissions.
  13. Library Leadership and Management Association, Submissions.
  14. Library Leadership and Management Association, Submissions.
  15. Library Leadership and Management Association. 2019. Archives. Retrieved from https://journals.tdl.org/llm/index.php/llm/issue/archive
  16. Library Leadership and Management Association, Archives.
  17. Library Leadership and Management Association, Library Leadership & Management.
  18. Library Leadership and Management Association. 2019. About LLAMA. Retrieved from http://www.ala.org/llama/about
  19. ProQuest, Ulrichsweb Global Serials Directory.
  20. Library Leadership and Management Association, Archives.
  21. Library Leadership and Management Association, About LLAMA.
  22. American Library Association, Archives.
  23. Library Leadership and Management Association, About LLAMA.
  24. Library Leadership and Management Association, Archives.
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Public Libraries

 

Publication analysis


About the publication

Title: Public Libraries

ISSN: 0163-55061

Website: Public Libraries magazine: http://www.ala.org/pla/publications/publiclibraries; Public Libraries Onlinehttp://publiclibrariesonline.org

Purpose, objective, or mission: Public Libraries is the official trade publication of the Public Library Association (PLA), a division of American Library Association (ALA), and thus reflects its standards. The magazine seeks to provide public librarians with the news and information they need to be as successful in their careers as possible.2

Target audience: LIS professionals working in public libraries.3

Publisher: Public Library Association.4

Peer reviewed? Yes.5

Type: LIS professional news. This publication focuses on the public library workplace rather than on scholarly research.6

Medium: Print.7 Public Libraries Online, a complement to the printed journal, is available online.8

Content: Quality articles and information germane to all aspects of public libraries.9

Frequency of publication: Bi-monthly10

About the publication’s submission guidelines

Location of submission guidelines: http://www.ala.org/pla/publications/publiclibraries/writeforpl

Types of contributions accepted: The following types of contributions are considered for publication:

  • Feature articles. Manuscripts should be 3,000-6,000 words.
  • €œVerso€ pieces, of no more than 1,500 words.
  • Vendor announcements. (Contact Kathleen Hughes, khughes@ala.org.)
  • Reviews of professional literature. (Contact Kathleen Hughes, khughes@ala.org.)11

Submission and review process: Public Libraries has a specific style guide that authors should adhere to before submitting manuscripts to the editor. Manuscripts are evaluated by the Feature Editor and persons knowledgeable about the topic of the work.12 All submissions are reviewed in a double-blind process to ensure that published papers are of high quality.13

Articles are accepted on a rolling basis and the evaluation process generally takes eight to twelve weeks. Articles are typically scheduled for publication in the order in which they are received.14

All submissions must be submitted through the online Public Libraries Editorial Manager. First-time authors will need to register. You may then submit your manuscript and track its progress through the system.15

Editorial tone: From the website: “Write in a clear, simple style. Use the active voice whenever possible. Avoid overly long sentences.”16

Style guide used: Consult the Chicago Manual of Style, 16th ed. and the Random House Webster’€™s College Dictionary for questions about grammar, usage, or spelling.17

Conclusion: Evaluation of publication’s potential for LIS authors

This is an excellent publication for public librarians, LIS professionals or student authors interested in sharing unique knowledge or experiences germane to public libraries. This is a credible resource since it is published by the Public Library Association, a division of the American Library Association. Potential topics this publication may address include: career development, serving diverse populations in public libraries, and improving public programming.

 

Audience analysis


About the publication’s readers

Publication circulation: Subscription accompanies membership in the Public Library Association (PLA),18 meaning that each issue of Public Libraries circulates to nearly 10,000 PLA members and subscribers throughout the entire United States and Canada.19

Audience location and language or cultural considerations: PLA is a division of the American Library Association, indicating that readers of this publication are primarily located throughout the United States.20 The information in this publication is printed in the English language.21 It is culturally focused on the U.S. and on library and information science issues relevant to American librarians working in the public library realm.22

Reader characteristics: Expect readers to be familiar with current library technologies and policies. Readers are likely working in a public library, and are knowledgeable of procedures and technologies related to their field. By subscribing the magazine, the readers are displaying a personal interest in bettering themselves and their knowledge of their chosen field. The majority of this publication’€™s readers include reference, children, youth, special collections, and technical librarians working in public libraries. Although most of the audience has an MLIS education, there are professionals who have worked in libraries for an extensive amount of time and may have gotten involved when a graduate degree was not required. Furthermore, this publication is appealing to LIS graduate students interested in learning more about issues in the public library realm. This publication is progressive insofar as it is concerned with ensuring that the general public, including the disadvantaged, has access to information, services and programs.23

Knowledge of LIS subject matter: Considering that this is a professional publication, most readers are already familiar with issues relevant to the library and information science profession. They will also be familiar with LIS jargon, specifically that used in public libraries.24

Conclusion: Analysis of reader characteristics and their potential impact on authors

Public Library‘s readers are professionally affiliated with both the American Library Association and the Public Library Association. Collectively, readers are very likely to be public library employees. Most read this publication to learn about national public library news, to build camaraderie within the field, and to gain insight about how they might approach issues within their own libraries. Considering this publication’s national audience, it is important to link unique experiences to national issues. For instance, an article about lending e-readers in one library would make connections to copyright or cost issues relevant to other libraries.

Last updated: June 11, 2019


References

Show 24 footnotes

  1. ProQuest. 2019. “Public Libraries.” Ulrichsweb Global Serials Directory. http://ulrichsweb.serialssolutions.com.libaccess.sjlibrary.org/title/1521399522510/23515
  2. American Library Association. 2019. Public Libraries Magazine. Public Library Association. Retrieved from http://www.ala.org/pla/publications/publiclibraries
  3. American Library Association, Public Libraries Magazine.
  4. ProQuest, Ulrichsweb Global Serials Directory.
  5. American Library Association. 2019. Write for Public Libraries Magazine. Public Library Association. Retrieved from http://www.ala.org/pla/publications/publiclibraries/writeforpl
  6. American Library Association, Public Libraries Magazine.
  7. Proquest, Ulrichsweb Global Serials Directory.
  8. American Library Association, Public Libraries Magazine.
  9. American Library Association, Public Libraries Magazine.
  10. ProQuest, Ulrichsweb Global Serials Directory.
  11. American Library Association. 2019. Public Libraries Editorial Guidelines. Public Library Association. Retrieved from http://www.ala.org/pla/publications/publiclibraries/writeforpl/editorialguidelines
  12. American Library Association, Public Libraries Editorial Guidelines.
  13. American Library Association, Public Libraries Magazine.
  14. American Library Association, Public Libraries Editorial Guidelines.
  15. American Library Association, Public Libraries Editorial Guidelines.
  16. American Library Association, Public Libraries Editorial Guidelines.
  17. American Library Association, Public Libraries Editorial Guidelines.
  18. American Library Association. 2019. Subscribe to Public Libraries. Public Library Association. Retrieved from http://www.ala.org/pla/publications/publiclibraries/subscribe
  19. American Library Association. 2019. Advertise with PLA. Public Library Association. Retrieved from http://www.ala.org/pla/publications/advertise
  20. American Library Association, Subscribe to Public Libraries.
  21. ProQuest, Ulrichsweb Global Serials Directory.
  22. American Library Association, Public Libraries Magazine.
  23. American Library Association, Public Libraries Magazine.
  24. American Library Association, Public Libraries Magazine.
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Voice of Youth Advocates

 

Publication analysis


About the publication

Title: Voice of Youth Advocates (VOYA)

ISSN: 0160-4201

Website: http://www.voyamagazine.com/

Purpose, objective, or mission: Focuses on library services to/with young adults (aka “teenagers” “adolescents,” typically youth of middle and high school ages). VOYA‘s policy is based on the following principles: specialize in young adult library service; intellectual freedom and equal access; and youth advocacy and youth participation.1

Target audience: Public librarians, school librarians and educators serving youth ages 12 to 18, paraprofessionals serving youth, publishers, authors of young adult books, and other young adult advocates.2

Publisher: E L Kurdyla Publishing LLC.3

Peer reviewed? No.4

Type: LIS professional journal.5

Medium: Print and online.6

Content: The journal includes book reviews on fiction, nonfiction, and genre titles, as well as articles about YA services, programming, space design, and lists of award winners.7

Frequency of publication: Bimonthly publication.8

About the publication’s submission guidelines

Location of submission guidelines: http://www.voyamagazine.com/submissions/

Types of contributions accepted: Literary analysis, author interviews, research, practical project ideas, controversies, and new YA space redesigns or makeover profiles are accepted. Booklists and columns are usually planned by the editor, but new content suggestions are accepted as queries.9

Submission and review process: Short articles should be between 800 to 1,700 words and up to 3,500 words for longer pieces. All manuscripts are reviewed by the editor. Information for specific column requirements is available on the website. Authors should query the editor before submitting manuscripts, to ensure the piece is suitable for the journal.10

Editorial tone: VOYA solicits articles written in an approachable style for practitioners serving YA users. The goal is to publish articles by authors who express enthusiasm in working with YA and who can speak from experience about YA services.11

Style guide used: No style guide specified.

Conclusion: Evaluation of publication’s potential for LIS authors

VOYA is a well-respected journal in the field of library and information services for young adults. The journal is written in an approachable style which may not meet tenure requirements for academic faculty. Also, this journal is intended for public and school librarians who work with YA and not academic librarians. Those interested in tenure may not want to submit manuscripts for publication to this journal.

The journal welcomes articles about new, progressive, informative, and controversial issues as they relate to youth culture. Authors who have experience in working with YAs and who can demonstrate enthusiasm for working with them through their writing are encouraged to submit manuscripts. VOYA‘s wide range of readers provides authors with a large audience which will provide them wide recognition in the field.

 

Audience analysis


About the publication’s readers

Publication circulation: VOYA has 6,000 subscribers. According to the last reader’€™s survey, each subscriber circulates the journal to 3.5 colleagues which means that the journal experiences a readership of 21,000 people.12

Audience location and language or cultural considerations: The journal is published within the United States,13 but there is a possibility that there are subscribers outside of the country. The journal is printed in English.14 Due to wide readership, it is important that language remain clear of local jargon. This also means that all acronyms should be spelled out. Cultural consideration should also be taken into account. Pop culture references should be explained so that all readers will understand. This is very important for this journal since it focuses on young adults, who are very interested in pop culture.15

Reader characteristics: There is no statistical breakdown on the readers of this journal. However, the journal does say that the readers of this journal are public and school librarians, educators, authors of young adult books, publishers, and other youth advocates. The common interest among this group is young adults. However, they may not all be interested in this age group in the same way. School librarians may be more interested in the book review section and have marginal interest in programming, which public librarians are keen on. Publishers and authors might also be interested in the book review sections and the interviews with authors. The journal does not profess itself to be liberal or conservative, however, it does value intellectual freedom, young adults, literature for this group, and advocacy for YA resources, all of which lean more towards a progressive attitude. The journal often features articles about controversial topics, books, or authors.16

Knowledge of LIS subject matter: Given the breadth of professions represented in this readership community, it is suggested that authors avoid using LIS specific jargon which may not be understood or interesting to lay readers.17

Conclusion: Analysis of reader characteristics and their potential impact on authors

The readers of this journal are a very diverse group in terms of language, geographic location, profession, and educational attainment. Authors should consider writing articles about new and interesting topics in the field of library services. However, the topics should not be scholarly in tone or esoteric. Authors should remember that the readers have different backgrounds and interests in young people.

Last updated: May 6, 2019


References

Show 17 footnotes

  1. VOYA. (2016). AboutRetrieved from http://www.voyamagazine.com/about/
  2. VOYA. (2016). AboutRetrieved from http://www.voyamagazine.com/about/
  3. SerialsSolutions. (2016). Voice of Youth Advocates: the library magazine serving those who serve young adults. Ulrichsweb Global Serials Directory. Retrieved from http://ulrichsweb.serialssolutions.com.libaccess.sjlibrary.org/title/1406654017922/84283
  4. SerialsSolutions. (2016). Voice of Youth Advocates: the library magazine serving those who serve young adults. Ulrichsweb Global Serials Directory. Retrieved from http://ulrichsweb.serialssolutions.com.libaccess.sjlibrary.org/title/1406654017922/84283
  5. SerialsSolutions. (2016). Voice of Youth Advocates: the library magazine serving those who serve young adults. Ulrichsweb Global Serials Directory. Retrieved from http://ulrichsweb.serialssolutions.com.libaccess.sjlibrary.org/title/1406654017922/84283
  6. SerialsSolutions. (2016). Voice of Youth Advocates: the library magazine serving those who serve young adults. Ulrichsweb Global Serials Directory. Retrieved from http://ulrichsweb.serialssolutions.com.libaccess.sjlibrary.org/title/1406654017922/84283
  7. VOYA. (2016). SubmissionsRetrieved from http://www.voyamagazine.com/submissions/
  8. SerialsSolutions. (2016). Voice of Youth Advocates: the library magazine serving those who serve young adults. Ulrichsweb Global Serials Directory. Retrieved from http://ulrichsweb.serialssolutions.com.libaccess.sjlibrary.org/title/1406654017922/84283
  9. VOYA. (2016). SubmissionsRetrieved from http://www.voyamagazine.com/submissions/
  10. VOYA. (2016). SubmissionsRetrieved from http://www.voyamagazine.com/submissions/
  11. VOYA. (2016). SubmissionsRetrieved from http://www.voyamagazine.com/submissions/
  12. VOYA. (2018). Media Kit. Retrieved from http://voyamagazine.com/wp-content/uploads/2017/11/VOYA2018-mediakit_web.pdf
  13. SerialsSolutions. (2016). Voice of Youth Advocates: the library magazine serving those who serve young adults. Ulrichsweb Global Serials Directory. Retrieved from http://ulrichsweb.serialssolutions.com.libaccess.sjlibrary.org/title/1406654017922/84283
  14. SerialsSolutions. (2016). Voice of Youth Advocates: the library magazine serving those who serve young adults. Ulrichsweb Global Serials Directory. Retrieved from http://ulrichsweb.serialssolutions.com.libaccess.sjlibrary.org/title/1406654017922/84283
  15. VOYA. (2016). AboutRetrieved from http://www.voyamagazine.com/about/
  16. VOYA. (2016). AboutRetrieved from http://www.voyamagazine.com/about/
  17. VOYA. (2016). AboutRetrieved from http://www.voyamagazine.com/about/
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Online Searcher

 

Publication analysis


About the publication

Title: Online Searcher: Information Discovery, Technology, Strategies  

ISSN: 2324-96841

Website: http://www.infotoday.com/onlinesearcher/

Purpose, objective, or mission: “Online Searcher is the definitive voice for information professionals in academic, corporate, government, law, medical, public library, knowledge management, web development, and freelance environments.”2

Target audience: “Online Searcher is the go-to publication for dedicated web researchers, database professionals, librarians in academic, corporate, public, and government work settings, and purchasers/licensees of information resources.”3

Publisher: Information Today, Inc.4

Peer reviewed? No.5

Type: LIS professional or trade publication6

Medium: Print and online.7

Content: “Online Searcher provides subscribers with the information they need to:

  • Effectively manage online research projects
  • Conduct successful internet and database searches
  • Determine utility of new technologies
  • Build innovative services within their organizations
  • Assess the worth of new and changed resources
  • Discover trends affecting information professionals
  • Strategize services to boost the value of information departments and libraries”8

Frequency of publication: Six times per year.9

About the publication’s submission guidelines

Location of submission guidelines: http://www.infotoday.com/OnlineSearcher/Author-Guidelines.shtml

Types of contributions accepted: “Online Searcher covers the entire range of electronic information topics, including industry trends; new products and technologies; professional, business and consumer online services; the internet; enterprise-wide information management; practical search and information management techniques; information professional roles and responsibilities, electronic content; quality issues; web design from an information professional perspective; enterprise search; intranet creation and promotion; and search engines.”10

Submission and review process: Contact the editor with your proposal. “If you’d like to write for Online Searcher, please contact me (Marydee Ojala) to discuss an idea. I’d also be happy to review an outline or draft proposal. Author Guidelines are provided hereMarydee Ojala Online Searcher • P.O. 78225 • Indianapolis, IN 46278 • 317-876-8100 • Fax: 317-876-8300 marydee@xmission.com11

Editorial tone: Per the Author Guidelines, “Write in simple, straightforward English. Short, pithy, fact-filled articles are much better than long, wordy pieces. Write tersely, in popular magazine style, not in verbose, academic prose.”12

Style guide used: See the Author Guidelines for specific information.

Conclusion: Evaluation of publication’s potential for LIS authors

Online Searcher is widely read by library and information science professionals, guaranteeing authors a substantial amount of exposure. There are numerous publication opportunities for LIS authors, as this journal touches on a diverse assortment of topics from book/product reviews, conference coverage, and technologies such as website design and user experience. Most information professionals will be able to find an appropriate angle to pitch to this publication.

 

Audience analysis


About the publication’s readers

Publication circulation: “The Information Today, Inc. website is now averaging more than 50,000 visitors each month.”13

Audience location and language or cultural considerations: This publication is printed in English out of Medford, New Jersey. There is no audience location data readily available, but it should be assumed that the majority of its readership resides in North America.14

Reader characteristics: Most of this publication’s readership consists of working information professionals. Readers of Online Searcher (along with readers of its sister publications, Information Today and Computers in Libraries) are 27% academic librarians, 24% special librarians, 21% public librarians.15

Knowledge of LIS subject matter: This readership will have a solid knowledge of LIS subject matter, but as a this is not a scholarly publication, academic jargon should be left out.12

Conclusion: Analysis of reader characteristics and their potential impact on authors

Since much of the audience for this publication are information professionals, this is a great opportunity to turn practical experience and knowledge into an article that will reach an engaged and informed readership. Readers will, however, prefer concise, magazine-style writing that makes clear and fast points. As over 70% of its readers are librarians, this publication is a great opportunity to connect to one’s peers and showcase relevant information that others in the profession will benefit from.

Last updated: October 30, 2018


References

Show 16 footnotes

  1. “Online Searcher,” OCLC WorldCat, accessed October 10, 2018, http://www.worldcat.org/title/online-searcher/oclc/812038505
  2. “Online Searcher,” Information Today,Inc., accessed October 10, 2018, http://www.infotoday.com/onlinesearcher/
  3. “Online Searcher,” Information Today,Inc., accessed October 10, 2018, http://www.infotoday.com/onlinesearcher/
  4. “Online Searcher,” Information Today,Inc., accessed October 10, 2018, http://www.infotoday.com/onlinesearcher/
  5. “Author Guidelines,” Information Today, Inc., accessed October 10, 2018, http://www.infotoday.com/OnlineSearcher/Author-Guidelines.shtml
  6. “Online Searcher,” Information Today,Inc., accessed October 10, 2018, http://www.infotoday.com/onlinesearcher/
  7. “Online Searcher,” Information Today,Inc., accessed October 10, 2018, http://www.infotoday.com/onlinesearcher/
  8. “Online Searcher,” Information Today,Inc., accessed October 10, 2018, http://www.infotoday.com/onlinesearcher/
  9. “Online Searcher,” Information Today,Inc., accessed October 10, 2018, http://www.infotoday.com/onlinesearcher/
  10. “Author Guidelines,” Information Today, Inc., accessed October 10, 2018, http://www.infotoday.com/OnlineSearcher/Author-Guidelines.shtml
  11. “Author Guidelines,” Information Today, Inc., accessed October 10, 2018, http://www.infotoday.com/OnlineSearcher/Author-Guidelines.shtml
  12. “Author Guidelines,” Information Today, Inc., accessed October 10, 2018, http://www.infotoday.com/OnlineSearcher/Author-Guidelines.shtml
  13. “Media Kit,” Information Today, Inc., accessed October 30, 2018, http://www.infotoday.com/advert/2019/2019-ITI-Combined-Media-Kit.pdf
  14. “Online Searcher,” Information Today,Inc., accessed October 10, 2018, http://www.infotoday.com/onlinesearcher/
  15. “Media Kit,” Information Today, Inc., accessed October 30, 2018, http://www.infotoday.com/advert/2019/2019-ITI-Combined-Media-Kit.pdf
  16. “Author Guidelines,” Information Today, Inc., accessed October 10, 2018, http://www.infotoday.com/OnlineSearcher/Author-Guidelines.shtml
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Journal of the Australian Library and Information Association (JALIA)

 

Publication analysis


About the publication

Title: Journal of the Australian Library and Information Association (JALIA)

ISSN: 2475-0158 (Print) 2475-0166 (Online)1

Website: https://www.alia.org.au/jalia

Purpose, objective, or mission: “The Journal of the Australian Library and Information Association is the flagship journal of the Australian Library and Information Association (ALIA).”2. “The Journal aims to stimulate discussion and inform practice by showcasing original peer reviewed research articles and other scholarly papers about, or relevant to, the Australian and Southern Asia Pacific regions.”3

Target audience: “It is a quarterly publication for information science researchers, information professionals, related disciplines and industries.”4

Publisher: Routledge/Taylor and Francis5

Peer reviewed? Yes. “All Research and Research-in-Practice articles in JALIA have undergone double-blind peer review. Information-in-practice papers will undergo editorial screening.”6

Type: LIS scholarly journal

Medium: Print and Online7

Content: According to their website, this journal publishes, research papers; research-in-practice papers; information-in-practice papers; and book reviews.8 Research papers and book reviews make up the majority of the publication. Book reviews are accepted for any library related topic or resource and can range from personal digital archiving, marketing, genealogy, youth resources, and much more. If it is a topic a librarian might find useful, it has a chance of being published here. Research-in-practice and information-in-practice papers appear to be research papers that focus on practical applications. Examples can be seen by viewing the journal’s table of contents.

Frequency of publication: Quarterly9

About the publication’s submission guidelines

Location of submission guidelines: https://tandfonline.com/action/authorSubmission?journalCode=ualj21&page=instructions

Types of contributions accepted: “This journal accepts the following article types: Research papers; Research-in-practice papers; Information-in-practice papers; Book reviews.”10

Submission and review process: “Please ensure your manuscript is anonymised for peer review. A minimum of two files should be prepared for submission: 1) Title page (including title, author names and details, acknowledgements as well as funding and grant-awarding bodies) 2) Manuscript – anonymised (including title, abstract and keywords on first page; main text; references; appendices (as appropriate); table(s) with caption(s) (on individual pages); figure caption(s) (as a list). If you are including tables and/or figures in your manuscript, please submit these as additional files headed ‘Tables’ or ‘Figures’. Please include a word count for your paper. A typical peer reviewed research paper for this journal should be more than 5000 and no more than 8000 words; this limit does not include tables, references, figure captions, footnotes, endnotes. A typical peer reviewed research-in-practice paper for this journal should be more than 2500 and no more than 5000 words; this limit does not include tables, references, figure captions, footnotes, endnotes. A typical information-in-practice paper for this journal should be more than 2000 and no more than 2500 words; this limit does not include tables, references, footnotes, figure captions, endnotes. For other types of submissions, please contact the editors.”11

Editorial tone: Scholarly

Style guide used: “Please refer to these quick style guidelines when preparing your paper, rather than any published articles or a sample copy. Please use British (-ise) spelling style consistently throughout your manuscript. Please use single quotation marks, except where ‘a quotation is “within” a quotation’. Please note that long quotations should be indented without quotation marks.”12

Conclusion: Evaluation of publication’s potential for LIS authors

The Journal of the Australian Library and Information Association offers a variety of publishing opportunities for LIS authors. Whether it’s original research, advancements in professional practice, or book reviews, there are many different writing avenues to explore. As this journal focuses on Australian library and information research, potential authors should tailor their writing to this geographical area and take care to submit works that will be relevant to Australia and Southern Asia Pacific regions. That said, this journal also invites contributions from around the world. For the North American LIS researcher and author, this journal provides an opportunity to showcase original research to a global community. Additionally, this publication also publishes a wealth of book reviews.

Audience analysis


About the publication’s readers

Publication circulation: Circulation statistics are not readily available for this journal. However, as the flagship publication for the ALIA, the journal is available to 5000 institutional members of the professional organization and therefore should be assumed has a wide audience.13

Audience location and language or cultural considerations: A majority of readership will be information professionals from Australia, however, “ALIA welcomes anyone with an interest in libraries and information management,”14 so readership is likely diverse both in profession and location. This publication prints in English and requests British English style spellings be used.15

Reader characteristics: Readers of this publication will have a strong interests in library and information science research and many will be ALIA members. They are an educated and diverse group interested in staying on top of the latest research and resources for LIS fields.

Knowledge of LIS subject matter: Although some readers may not be information science professionals, the majority work in LIS fields and would therefore be very knowledgeable about LIS subjects.

Conclusion: Analysis of reader characteristics and their potential impact on authors

Journal of the Australian Library and Information Association is an internationally recognized publication that holds high standards for its published works. This journal reaches a wide audience of library and information professionals who are interested in current research in the field as well as relevant issues in their workplaces. Focus on LIS topics relevant to Australian and Southern Asia Pacific regions will be prevalent but there is also opportunity for broader library science articles as well as reviews of a variety of LIS related books/resources.

Last updated: October 4, 2018


References

Show 15 footnotes

  1. “Journals,” Australian Library and Information Association, accessed October 3, 2018,  https://www.alia.org.au/jalia
  2. “Journals,” Australian Library and Information Association, accessed October 3, 2018,  https://www.alia.org.au/jalia
  3. Journals
  4. Journals
  5. Journals
  6. Journal of the Australian Library and Information Association,” Taylor and Francis Online, accessed October 3, 2018 https://tandfonline.com/action/journalInformation?show=aimsScope&journalCode=ualj21
  7. Journals
  8. Journal of the Australian Library and Information Association,” Taylor and Francis Online, accessed October 3, 2018 https://tandfonline.com/action/journalInformation?show=aimsScope&journalCode=ualj21
  9. Journals
  10.  “Journal of the Australian Library and Information Association,” Taylor and Francis Online, accessed October 3, 2018 https://tandfonline.com/action/journalInformation?show=aimsScope&journalCode=ualj21
  11.  “Journal of the Australian Library and Information Association,” Taylor and Francis Online, accessed October 3, 2018 https://tandfonline.com/action/journalInformation?show=aimsScope&journalCode=ualj21
  12.  “Journal of the Australian Library and Information Association,” Taylor and Francis Online, accessed October 3, 2018 https://tandfonline.com/action/journalInformation?show=aimsScope&journalCode=ualj21
  13. “About ALIA,” Australian Library and Information Association, accessed October 4, 2018  https://www.alia.org.au/about-alia
  14.  “Journal of the Australian Library and Information Association,” Taylor and Francis Online, accessed October 3, 2018 https://tandfonline.com/action/journalInformation?show=aimsScope&journalCode=ualj21
  15.  “Journal of the Australian Library and Information Association,” Taylor and Francis Online, accessed October 3, 2018 https://tandfonline.com/action/journalInformation?show=aimsScope&journalCode=ualj21
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Tame the Web

 

Publication analysis


About the publication

Title: Tame the Web (TTW)

ISSN: N/A

Website: https://tametheweb.com/

Purpose, objective, or mission: From TTW‘s About page: “Tame the Web (TTW) endeavors to provide information and discussion, through blogging, on emerging technology, socio-technological trends, the evolving hyperlinked library, LIS education, and human-centered services for LIS students and information professionals in the field.”1

Target audience: LIS students and professionals.

Publisher: TTW is a WordPress site + blog created and run by Dr. Michael Stephens, an associate professor at San Jose State University’s School of Information.

Peer reviewed? No.

Type: LIS professional blog featuring guest posts by students and contributors at the invitation of Dr. Stephens.

Medium: Online.

Content: Blog posts and articles, book reviews. Take a look at the list of categories on the left hand side of the site. Topics include engaging users, gaming, libraries/web 2.0, participatory culture and many others.

Frequency of publication: Several new articles and posts each month.

About the publication’s submission guidelines

Location of submission guidelines: All submissions are by invitation only.

Types of contributions accepted: Guest blog posts.

Editorial tone: Casual, but informative.

Style guide used: Unknown.

Conclusion: Evaluation of publication’s potential for LIS authors

Contributing authors of TTW are SJSU School of Information students and colleagues of Dr. Stephens.

The site is geared towards, but certainly not limited to, public librarianship. Recent guest posts include the unwritten, daily tasks of a user-centric library director and an introspective look at a librarian’s career throughout her thirties.

The Stephen Barnes quote within the header of the site gives readers and potential authors a good idea of the theme of TTW‘s content: “We must never forget that the human heart is at the center of the technological maze.”2

 

Audience analysis


About the publication’s readers

Publication circulation: Tame the Web‘s content is freely available on the web. If you are interested in Dr. Stephens’ published works, check out his publications page.

Audience location and language or cultural considerations: Readership is primarily in the U.S. and Canada, with articles published in English.

Reader characteristics: Readers are LIS students and professionals from across the spectrum of librarianship and information science.

Knowledge of LIS subject matter: Strong, but varied. Most posts are relatively LIS jargon-free.

Conclusion: Analysis of reader characteristics and their potential impact on authors

Tame the Web‘s readership is unique in that readers enjoy posts on TTW but also interact with Dr. Stephens via webinars and presentations. Readers come to TTW for its variety of guest posts and straightforward, earnest writing. As a potential author, you will find a varied audience of LIS students and seasoned professionals from across the spectrum of librarianship.

Last updated: May 5, 2018


References

Show 2 footnotes

  1. “About Tame the Web,” TameTheWeb.com, accessed February 28, 2018, https://tametheweb.com/about-tame-the-web/
  2. “Tame the Web Home Page”
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Pacific Northwest Library Association (PNLA) Quarterly

 

Publication analysis


About the publication

Title: Pacific Northwest Library Association (PNLA) Quarterly

ISSN: 0030-8188

Website: http://www.pnla.org/quarterly

Purpose, objective, or mission: Pacific Northwest Library Association promotes increased communication, joint advocacy, open debate, networking and support and information sharing through its many special projects and initiatives including an annual conference, leadership institute, quarterly journal, job board, and a Young Readers Choice Award.1

The PNLA’s journal, published since 1936, focuses on regional content, open access and discoverability.2

Target audience: PNLA members are anyone with an interest in the library and information profession primarily from Alaska, Alberta, British Columbia, Idaho, Montana, and Washington.3

Publisher: Pacific Northwest Library Association.4

Peer reviewed? Yes.5

Type: LIS scholarly journal.

Medium: Online.

Content: PNLA Quarterly is “a combination of peer-reviewed and editor-reviewed articles, focused on the region and its librarianship. The Fall issue is a conference issue.6

Articles are 1,000 to 6,000 words.7

Frequency of publication: Quarterly.8

About the publication’s submission guidelines

Location of submission guidelines: https://arc.lib.montana.edu/ojs/index.php/pnla/about/submissions#authorGuidelines

Types of contributions accepted: PNLA Quarterly welcomes submissions in four out of five sections: articles, peer-reviewed articles, conference program (each Fall) and announcements.9

Submission and review process: Authors should check the Author Guidelines to ensure correct formatting and to read through the submission preparation checklist. If submitting to a peer-reviewed section of the journal, the instructions for ensuring a blind review should be followed. Send your submissions to pqeditors@gmail.com10

Editorial tone: Professional, scholarly.

Style guide used: 6th edition of the Manual of Style of the American Psychological Association (APA).11

Conclusion: Evaluation of publication’s potential for LIS authors

The PNLA Quarterly provides a unique regional and multinational perspective to the issues of intellectual freedom, literacy, continuing education, and library leadership. Articles may be theoretical, research-based, or practice-focused. If your topic could be relevant beyond the Pacific Northwest, another journal to consider might include the Canadian Journal of Library and Information Science.

 

Audience analysis


About the publication’s readers

Publication circulation: Though readers are focused in the Pacific Northwest region of the U.S. and Canada, the journal is open access for anyone to read.

Audience location and language or cultural considerations: PNLA Quarterly’s audience is primarily U.S. and Canadian. Readers will mostly be English and French speaking.

Reader characteristics: Readership is varied—according to PNLA’s Membership page, the association is open to “anyone with an interest in the library and information profession.”12

Knowledge of LIS subject matter: Strong, but varied–readers are LIS professionals from all different areas of the profession.

Conclusion: Analysis of reader characteristics and their potential impact on authors

Readers of PNLA Quarterly come from across the LIS spectrum, but are united by a regional focus and a passion for librarianship. If you have a well researched article with a scholarly bend that focuses on this region of North America, PNLA Quarterly readers will be an eager audience.

Last updated: May 2, 2018


References

Show 12 footnotes

  1. “About Us,” PNLA.org, accessed April 26, 2018, http://www.pnla.org
  2. “Journal History,” https://arc.lib.montana.edu/ojs/index.php/pnla/about/history, accessed April 26, 2018, https://arc.lib.montana.edu/ojs/index.php/pnla/about/history
  3. “Membership,” PNLA.org, accessed April 26, 2018, http://www.pnla.org/.
  4. “Journal Sponsorship,” https://arc.lib.montana.edu/ojs/index.php/pnla/about/journalSponsorship, accessed April 26, 2018, https://arc.lib.montana.edu/ojs/index.php/pnla/about/journalSponsorship
  5. “Editorial Policies,” https://arc.lib.montana.edu/ojs/index.php/pnla/about/editorialPolicies#sectionPolicies, accessed April 26, 2018, https://arc.lib.montana.edu/ojs/index.php/pnla/about/editorialPolicies#sectionPolicies
  6. “Editorial Policies.”
  7. “Guidelines for Submission,” PNLA.org, accessed April 27, 2018, http://www.pnla.org/guidelines-for-submission
  8. “Editorial Policies.”
  9. “Editorial Policies.”
  10. “Submissions,” https://arc.lib.montana.edu/ojs/index.php/pnla/about/submissions#authorGuidelines, accessed April 27, 2018, https://arc.lib.montana.edu/ojs/index.php/pnla/about/submissions#authorGuidelines
  11. “Submissions.”
  12. “Membership,” PNLA.org, accessed April 30, 2018, http://www.pnla.org/membership
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Public Library Quarterly (PLQ)

Publication analysis


About the publication

TitlePublic Library Quarterly (PLQ)

ISSN: 0161-6846 (print), 1541-1540 (online)

Website: http://www.tandfonline.com/toc/wplq20/current

Purpose, objective, or mission:Public Library Quarterly (PLQ) is addressed to leaders-directors, managers, staff, trustees, and friends who believe that change is imperative if public libraries are to fulfill their service missions in the twenty-first century.”1

Target audience: Library and information science (LIS) “leaders-directors, managers, staff, trustees, and friends,” especially those working in public libraries.2

Publisher: Taylor & Francis

Peer reviewed? Yes, all articles undergo editorial screening and peer review.3

Type: LIS scholarly journal.

Medium: Print and online.

Content: PLQ focuses on how public library directors and operating officers affect change. It examines best practices and service improvement models, management case studies, library mythologies that impede development, planning and outcomes, marketing and fundraising, budget and financial management, new technology in practices, and programs for children.4 “Every issue of  Public Library Quarterly contains informative articles written by the directors and staffs of leading public libraries, news of current public library events, and book reviews covering issues of interest to those in public library work.”5

Frequency of publication: Four issues per year.6

About the publication’s submission guidelines

Location of submission guidelines: Instructions for authors.

Types of contributions accepted: PLQ publishes original research, scholarship, and analyses of current issues in public libraries, from theoretical and practical perspectives. The journal “addresses the major administrative challenges and opportunities that face public libraries, providing insight and assistance to all public library workers.” Furthermore, the journal publishes surveys “that can be developed and used as national benchmarks for such administrative concerns as salaries, usage standards, and budget breakdowns.”7

Submission and review process: Authors submit manuscripts online via Editorial Manager, a portal that manages the submission, revision, review, and publication process for authors, editors, and reviewers.8 Manuscripts undergo editorial screening and peer review.9

Editorial tone: Scholarly.

Style guide used: PLQ uses the Chicago Manual of Style (16th edition).

Conclusion: Evaluation of publication’s potential for LIS authors

PLQ is a long-standing, high-quality LIS journal that publishes scholarship on all aspects of public libraries from around the world. As such, it is a a good fit for LIS authors whose scholarship is focused on public libraries or who study these libraries’ connections with other information organizations or in the realm of public policy. The journal is both practical and scholarly; many articles are written by public library directors or staff members, but the journal also looks to publish research and surveys in this domain. There is a sense that authors are highly experienced in the realm of public libraries, but this does not necessarily exclude graduate student authors with solid scholarship and novel approaches to the field.

 

Audience analysis


About the publication’s readers

Publication circulation: Data not available, but each article’s homepage lists number of views, citations, and Altmetric score.

Audience location and language or cultural considerations: PLQ is published in English for a worldwide audience. Editorial board members are from universities, libraries, and information organizations in the United States, Canada, New Zealand, Wales, Ireland, and Taiwan.10 Authors should consider readers from around the globe and explain jargon or regional usages.

Reader characteristics: Readers are public library directors and managers, staff members, trustees, and friends, as well as LIS researchers, scholars, professionals, and graduate students.

Knowledge of LIS subject matter: Most readers will have a solid and practical understanding of LIS subject matter, but since this journal has a worldwide reach, authors should be careful to explain particular terms and practices.

Conclusion: Analysis of reader characteristics and their potential impact on authors

PLQ reaches a worldwide audience of public library directors, librarians, staff members, scholars, researchers, and graduate students. Readers are interested in how current events, policy, trends, and changes in the public library landscape will affect their institutions and how other libraries’ experiences and practices may inform their own practices. Readers look for evidence of positive leadership in and responses to a climate of change in the public library realm. Readers expect both theory- and practice-based articles, as well as larger scale surveys and research results.

Last updated: April 30, 2018


References

Show 10 footnotes

  1. “Aims and Scope,” Public Library Quarterly, accessed April 30, 2018, https://www.tandfonline.com/action/journalInformation?show=aimsScope&journalCode=wplq20.
  2. “Aims and Scope.”
  3. “Aims and Scope.”
  4. “Aims and Scope.”
  5. “Instructions for Authors,” Public Library Quarterly, accessed April 30, 2018, https://www.tandfonline.com/action/authorSubmission show=instructions&journalCode=wplq20.
  6. “Journal Information,” Public Library Quarterly, accessed April 30, 2018, https://www.tandfonline.com/action/journalInformation?journalCode=wplq20.
  7. “Instructions for Authors.”
  8. “Instructions for Authors.”
  9. “Aims and Scope.”
  10. “Editorial Board,” Public Library Quarterly, accessed April 30, 2018, https://www.tandfonline.com/action/journalInformation show=editorialBoard&journalCode=wplq20.
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Marketing Libraries Journal (MLJ)

 

Publication analysis


About the publication

Title: Marketing Libraries Journal

ISSN: 2475-8116

Website: http://journal.marketinglibraries.org

Purpose, objective, or mission: MLJ is a “peer reviewed, independently published, open access scholarly journal that focuses on innovative marketing activities libraries are engaged in.”1

The journal’s aim is “to publish research and practical examples of library marketing campaigns, library marketing research, public relations campaigns, SWOT analysis, segmentation research, assessment of marketing activities, and tools used for marketing.”2

Target audience: LIS professionals from public, special and academic libraries who work in marketing positions.3

Publisher: MLJ is published independently.

Peer reviewed? Yes. All articles are subjected to a double blind peer review process.4

Type: LIS scholarly journal.

Medium: Online.

Content: Two types of articles are published: research-driven work that provides original scholarship, and practical information focusing on best practices and advice.5

Frequency of publication: Twice a year.6

About the publication’s submission guidelines

Location of submission guidelines: http://journal.marketinglibraries.org/authorguidelines.html

Types of contributions accepted: Research articles of 20-25 pages in length and practical articles of 8-10 pages in length. Additionally, practical articles (as columns) under one of the following subjects:

  • Advocacy: articles that focus on developing relationships with stakeholders to help raise awareness and loyalty for library services and resources. This may relate to communicating with government, administration, and the greater community
  • Branding: articles that illustrate how libraries develop their visual identity for their services and resources.
  • From the Trenches: articles that show outcomes of a particular marketing initiative or campaign.
  • Marketing Campaigns: case studies of a marketing campaign and the desired outcomes and objectives sought.
  • Technology: software/apps and web-based technology tools that can be used as part of a marketing campaign.7

Submission and review process: The reviewing process for manuscripts will begin after the call for proposals deadline. Some manuscripts may require substantive revision before they are ready for publication. Once a manuscript has been formally accepted, authors are required to submit a complete electronic copy of the final version, including all figures, charts, tables, appendices, and illustrations.8

Editorial tone: Professional / scholarly.

Style guide used: APA, 6th edition.9

Conclusion: Evaluation of publication’s potential for LIS authors

If you have written about LIS marketing and increasing visibility for libraries, this journal may be a viable publication. Some of the latest articles published are about creating a ‘brand’ for libraries and tips and tricks on video marketing.

Keep in mind that MLJ does not only publish traditional, scholarly articles, but also practical articles on advocacy, branding, case studies of marketing campaigns, technology tools, SWOT analyses and “from the trenches”-type material.

 

Audience analysis


About the publication’s readers

Publication circulation: MLJ is open access, and therefore available for any and all global readers, for free.

Audience location and language or cultural considerations: Articles are published in English. MLJ states that they are global in scope.10

Reader characteristics: Readers are likely LIS professionals or students who work in or are interested in marketing aspects of librarianship.

Knowledge of LIS subject matter: Considering the specificity of the journal’s content matter, LIS knowledge may be varied, but strong.

Conclusion: Analysis of reader characteristics and their potential impact on authors

Readers of this journal are interested in a variety of articles, and are seeking out the latest research and information pertaining to LIS marketing. If you have written a scholarly article, a SWOT analysis or have researched a hot topic marketing issue, MLJ readers will be eager to learn about it.

Last updated: April 24, 2018


References

Show 10 footnotes

  1. “Home,” Journal.MarketingLibraries.org, accessed April 11, 2018, http://journal.marketinglibraries.org/
  2. “Home.”
  3. “About,” Journal.MarketingLibraries.org, accessed April 11, 2018, http://journal.marketinglibraries.org/about.html
  4. “About.”
  5. “About.”
  6. “Home.”
  7. “About.”
  8. “Author Guidelines,” Journal.MarketingLibraries.org, accessed April 23, 2018, http://journal.marketinglibraries.org/authorguidelines.html
  9. “Author Guidelines.”
  10. “About.”
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Political Librarian, The

 

Publication analysis


About the publication

Title: The Political Librarian

ISSN: 2471-3155

Website: https://openscholarship.wustl.edu/pollib/ and http://everylibrary.org/how-we-help-libraries/political-librarian/

Purpose, objective, or mission: The Political Librarian “is dedicated to expanding the discussion of, promoting research on, and helping to re-envision locally focused advocacy, policy, and funding issues for libraries.”1

Target audience: Library and information science (LIS) professionals, scholars, practitioners, and graduate students, as well as those outside of the LIS discipline, who are interested libraries and tax and public policy.

Publisher: The Political Librarian is organized and published by EveryLibrary.2 It is hosted by the Washington University in St. Louis Open Scholarship site.3

Peer reviewed? Yes. Not all articles are peer reviewed, but there is a section in most issues for those that are.

Type: LIS scholarly journal.

Medium: Online, open access.

Content:The Political Librarian publishes peer-reviewed articles, white papers, and editorials that focus on how funding issues, tax implications, budgeting, and broader economic policy affect libraries on the local level.4 Articles range from focused examinations, such as library budgeting strategies, to broader issues, such as tax reform and trickle-down economics.5 The journal is “at the intersection of local libraries, public policy and tax policy.”6

Frequency of publication: Two volumes each year.

About the publication’s submission guidelines

Location of submission guidelines: PolicesFinal Manuscript Preparation Guidelines, and Editorial Team and Guidelines for The Political Librarian.

Types of contributions accepted: The Political Librarian publishes opinions/first drafts, white papers, and peer-reviewed articles. The journal seeks a variety of perspectives, new voices, and lines of inquiry, and does not limit “contributors to just those working in the field of library and information science.” The journal invites “submissions from researchers, practitioners, community members, or others dedicated to furthering the discussion, promoting research, and helping to re-envision tax policy and public policy on the extremely local level.”7

Submission and review process: Authors submit manuscripts though the journal’s online portal. Initial submissions do not have strict guidelines to follow.8 However, accepted manuscripts need to follow the Final Manuscript Preparation Guidelines.9

Editorial tone: The tone is professional. Clear guidelines are provided by the editorial team.10

Style guide used: The journal’s reference and citation style is explained in the Final Manuscript Preparation Guidelines.11

Conclusion: Evaluation of publication’s potential for LIS authors

The Political Librarian is a new journal (first published in 2015) that has a very particular focus: it is a “dedicated space where practitioners, researchers, and users [can] publish on frontline advocacy experiences, campaign strategy and research, and/or about tax and public policies impacting libraries on the local level.” The journal is a resource for examinations of the impact of tax and public policy locally and how policy affects library services and community outcomes and for new models of library funding and resources to educate stakeholders.12 LIS authors–professionals, practitioners, scholars, and graduate students–who write about the intersection of libraries with tax and public policy will find a good fit with this journal.

Audience analysis


About the publication’s readers

Publication circulation: Data are not available, but the number of downloads appears on each article’s title page.

Audience location and language or cultural considerations: The Political Librarian is written in English. The audience is mostly located in the United States, as US tax and public policy are primarily discussed.

Reader characteristics: Readers are LIS professionals, practitioners, scholars, and graduate students, as well as those outside the LIS community, who are interested in how tax and public policy affects libraries.

Knowledge of LIS subject matter: Readers will have a strong academic and practical understand of LIS subject matter, but there may be readers outside of the discipline for whom jargon or idiosyncratic terms should be explained.

Conclusion: Analysis of reader characteristics and their potential impact on authors

Authors should understand that readers have a particular interest in libraries and in public and tax policy, and they look for articles that both explain how libraries can survive and thrive in the current environment and how to advocate now for positive changes in the future. Readers also look for local analyses and examinations that may have implications on a broader scale.

Last updated: April 24, 2018


 

Show 12 footnotes

  1. “Journal Home,” The Political Librarian, accessed April 24, 2018, https://openscholarship.wustl.edu/pollib/.
  2.  The Political Librarian, everylibrary.org, accessed April 30, 2018, http://everylibrary.org/how-we-help-libraries/political-librarian/.
  3. “Browse Journals and Peer-Reviewed Series,” Washington University Open Scholarship, accessed April 24, 2018, https://openscholarship.wustl.edu/peer_review_list.html.
  4. “Journal Home.”
  5. “Most Popular Papers,” The Political Librarian, accessed April 24, 2018, https://openscholarship.wustl.edu/pollib/topdownloads.html
  6. “Volume 1, Issue 1 (2015),” The Political Librarian, accessed April 24, 2018, https://openscholarship.wustl.edu/pollib/vol1/iss1/.
  7. “Aims & Scope,” The Political Librarian, accessed April 24, 2018, https://openscholarship.wustl.edu/pollib/aimsandscope.html.
  8. “Policies,” The Political Librarian, accessed April 24, 2018, https://openscholarship.wustl.edu/pollib/policies.html.
  9. “Final Manuscript Preparation Guidelines,” The Political Librarian, accessed April 24, 2018, https://openscholarship.wustl.edu/pollib/styleguide.html.
  10. “Editorial Team and Guidelines for The Political Librarian,” everylibrary.org, accessed April 30, 2018, http://everylibrary.org/editorial-team-guidelines-political-librarian/.
  11. “Final Manuscript Preparation Guidelines.”
  12. Lindsay C. Sarin, Johnna Percell, and Rachel Korman, “The Political Librarian: Foundations,” The Political Librarian 1, no. 1(2015): 7, https://openscholarship.wustl.edu/cgi/viewcontent.cgi?article=1006&context=pollib.
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