Wiki Tags Archives: Public libraries

Tame the Web

 

Publication analysis


About the publication

Title: Tame the Web (TTW)

ISSN: N/A

Website: https://tametheweb.com/

Purpose, objective, or mission: From TTW‘s About page: “Tame the Web (TTW) endeavors to provide information and discussion, through blogging, on emerging technology, socio-technological trends, the evolving hyperlinked library, LIS education, and human-centered services for LIS students and information professionals in the field.”1

Target audience: LIS students and professionals.

Publisher: TTW is a WordPress site + blog created and run by Dr. Michael Stephens, an associate professor at San Jose State University’s School of Information.

Peer reviewed? No.

Type: LIS professional blog featuring guest posts by students and contributors at the invitation of Dr. Stephens.

Medium: Online.

Content: Blog posts and articles, book reviews. Take a look at the list of categories on the left hand side of the site. Topics include engaging users, gaming, libraries/web 2.0, participatory culture and many others.

Frequency of publication: Several new articles and posts each month.

About the publication’s submission guidelines

Location of submission guidelines: All submissions are by invitation only.

Types of contributions accepted: Guest blog posts.

Editorial tone: Casual, but informative.

Style guide used: Unknown.

Conclusion: Evaluation of publication’s potential for LIS authors

Contributing authors of TTW are SJSU School of Information students and colleagues of Dr. Stephens.

The site is geared towards, but certainly not limited to, public librarianship. Recent guest posts include the unwritten, daily tasks of a user-centric library director and an introspective look at a librarian’s career throughout her thirties.

The Stephen Barnes quote within the header of the site gives readers and potential authors a good idea of the theme of TTW‘s content: “We must never forget that the human heart is at the center of the technological maze.”2

 

Audience analysis


About the publication’s readers

Publication circulation: Tame the Web‘s content is freely available on the web. If you are interested in Dr. Stephens’ published works, check out his publications page.

Audience location and language or cultural considerations: Readership is primarily in the U.S. and Canada, with articles published in English.

Reader characteristics: Readers are LIS students and professionals from across the spectrum of librarianship and information science.

Knowledge of LIS subject matter: Strong, but varied. Most posts are relatively LIS jargon-free.

Conclusion: Analysis of reader characteristics and their potential impact on authors

Tame the Web‘s readership is unique in that readers enjoy posts on TTW but also interact with Dr. Stephens via webinars and presentations. Readers come to TTW for its variety of guest posts and straightforward, earnest writing. As a potential author, you will find a varied audience of LIS students and seasoned professionals from across the spectrum of librarianship.

Last updated: May 5, 2018


References

Show 2 footnotes

  1. “About Tame the Web,” TameTheWeb.com, accessed February 28, 2018, https://tametheweb.com/about-tame-the-web/
  2. “Tame the Web Home Page”
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Pacific Northwest Library Association (PNLA) Quarterly

 

Publication analysis


About the publication

Title: Pacific Northwest Library Association (PNLA) Quarterly

ISSN: 0030-8188

Website: http://www.pnla.org/quarterly

Purpose, objective, or mission: Pacific Northwest Library Association promotes increased communication, joint advocacy, open debate, networking and support and information sharing through its many special projects and initiatives including an annual conference, leadership institute, quarterly journal, job board, and a Young Readers Choice Award.1

The PNLA’s journal, published since 1936, focuses on regional content, open access and discoverability.2

Target audience: PNLA members are anyone with an interest in the library and information profession primarily from Alaska, Alberta, British Columbia, Idaho, Montana, and Washington.3

Publisher: Pacific Northwest Library Association.4

Peer reviewed? Yes.5

Type: LIS scholarly journal.

Medium: Online.

Content: PNLA Quarterly is “a combination of peer-reviewed and editor-reviewed articles, focused on the region and its librarianship. The Fall issue is a conference issue.6

Articles are 1,000 to 6,000 words.7

Frequency of publication: Quarterly.8

About the publication’s submission guidelines

Location of submission guidelines: https://arc.lib.montana.edu/ojs/index.php/pnla/about/submissions#authorGuidelines

Types of contributions accepted: PNLA Quarterly welcomes submissions in four out of five sections: articles, peer-reviewed articles, conference program (each Fall) and announcements.9

Submission and review process: Authors should check the Author Guidelines to ensure correct formatting and to read through the submission preparation checklist. If submitting to a peer-reviewed section of the journal, the instructions for ensuring a blind review should be followed. Send your submissions to pqeditors@gmail.com10

Editorial tone: Professional, scholarly.

Style guide used: 6th edition of the Manual of Style of the American Psychological Association (APA).11

Conclusion: Evaluation of publication’s potential for LIS authors

The PNLA Quarterly provides a unique regional and multinational perspective to the issues of intellectual freedom, literacy, continuing education, and library leadership. Articles may be theoretical, research-based, or practice-focused. If your topic could be relevant beyond the Pacific Northwest, another journal to consider might include the Canadian Journal of Library and Information Science.

 

Audience analysis


About the publication’s readers

Publication circulation: Though readers are focused in the Pacific Northwest region of the U.S. and Canada, the journal is open access for anyone to read.

Audience location and language or cultural considerations: PNLA Quarterly’s audience is primarily U.S. and Canadian. Readers will mostly be English and French speaking.

Reader characteristics: Readership is varied—according to PNLA’s Membership page, the association is open to “anyone with an interest in the library and information profession.”12

Knowledge of LIS subject matter: Strong, but varied–readers are LIS professionals from all different areas of the profession.

Conclusion: Analysis of reader characteristics and their potential impact on authors

Readers of PNLA Quarterly come from across the LIS spectrum, but are united by a regional focus and a passion for librarianship. If you have a well researched article with a scholarly bend that focuses on this region of North America, PNLA Quarterly readers will be an eager audience.

Last updated: May 2, 2018


References

Show 12 footnotes

  1. “About Us,” PNLA.org, accessed April 26, 2018, http://www.pnla.org
  2. “Journal History,” https://arc.lib.montana.edu/ojs/index.php/pnla/about/history, accessed April 26, 2018, https://arc.lib.montana.edu/ojs/index.php/pnla/about/history
  3. “Membership,” PNLA.org, accessed April 26, 2018, http://www.pnla.org/.
  4. “Journal Sponsorship,” https://arc.lib.montana.edu/ojs/index.php/pnla/about/journalSponsorship, accessed April 26, 2018, https://arc.lib.montana.edu/ojs/index.php/pnla/about/journalSponsorship
  5. “Editorial Policies,” https://arc.lib.montana.edu/ojs/index.php/pnla/about/editorialPolicies#sectionPolicies, accessed April 26, 2018, https://arc.lib.montana.edu/ojs/index.php/pnla/about/editorialPolicies#sectionPolicies
  6. “Editorial Policies.”
  7. “Guidelines for Submission,” PNLA.org, accessed April 27, 2018, http://www.pnla.org/guidelines-for-submission
  8. “Editorial Policies.”
  9. “Editorial Policies.”
  10. “Submissions,” https://arc.lib.montana.edu/ojs/index.php/pnla/about/submissions#authorGuidelines, accessed April 27, 2018, https://arc.lib.montana.edu/ojs/index.php/pnla/about/submissions#authorGuidelines
  11. “Submissions.”
  12. “Membership,” PNLA.org, accessed April 30, 2018, http://www.pnla.org/membership
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Public Library Quarterly (PLQ)

Publication analysis


About the publication

TitlePublic Library Quarterly (PLQ)

ISSN: 0161-6846 (print), 1541-1540 (online)

Website: http://www.tandfonline.com/toc/wplq20/current

Purpose, objective, or mission:Public Library Quarterly (PLQ) is addressed to leaders-directors, managers, staff, trustees, and friends who believe that change is imperative if public libraries are to fulfill their service missions in the twenty-first century.”1

Target audience: Library and information science (LIS) “leaders-directors, managers, staff, trustees, and friends,” especially those working in public libraries.2

Publisher: Taylor & Francis

Peer reviewed? Yes, all articles undergo editorial screening and peer review.3

Type: LIS scholarly journal.

Medium: Print and online.

Content: PLQ focuses on how public library directors and operating officers affect change. It examines best practices and service improvement models, management case studies, library mythologies that impede development, planning and outcomes, marketing and fundraising, budget and financial management, new technology in practices, and programs for children.4 “Every issue of  Public Library Quarterly contains informative articles written by the directors and staffs of leading public libraries, news of current public library events, and book reviews covering issues of interest to those in public library work.”5

Frequency of publication: Four issues per year.6

About the publication’s submission guidelines

Location of submission guidelines: Instructions for authors.

Types of contributions accepted: PLQ publishes original research, scholarship, and analyses of current issues in public libraries, from theoretical and practical perspectives. The journal “addresses the major administrative challenges and opportunities that face public libraries, providing insight and assistance to all public library workers.” Furthermore, the journal publishes surveys “that can be developed and used as national benchmarks for such administrative concerns as salaries, usage standards, and budget breakdowns.”7

Submission and review process: Authors submit manuscripts online via Editorial Manager, a portal that manages the submission, revision, review, and publication process for authors, editors, and reviewers.8 Manuscripts undergo editorial screening and peer review.9

Editorial tone: Scholarly.

Style guide used: PLQ uses the Chicago Manual of Style (16th edition).

Conclusion: Evaluation of publication’s potential for LIS authors

PLQ is a long-standing, high-quality LIS journal that publishes scholarship on all aspects of public libraries from around the world. As such, it is a a good fit for LIS authors whose scholarship is focused on public libraries or who study these libraries’ connections with other information organizations or in the realm of public policy. The journal is both practical and scholarly; many articles are written by public library directors or staff members, but the journal also looks to publish research and surveys in this domain. There is a sense that authors are highly experienced in the realm of public libraries, but this does not necessarily exclude graduate student authors with solid scholarship and novel approaches to the field.

 

Audience analysis


About the publication’s readers

Publication circulation: Data not available, but each article’s homepage lists number of views, citations, and Altmetric score.

Audience location and language or cultural considerations: PLQ is published in English for a worldwide audience. Editorial board members are from universities, libraries, and information organizations in the United States, Canada, New Zealand, Wales, Ireland, and Taiwan.10 Authors should consider readers from around the globe and explain jargon or regional usages.

Reader characteristics: Readers are public library directors and managers, staff members, trustees, and friends, as well as LIS researchers, scholars, professionals, and graduate students.

Knowledge of LIS subject matter: Most readers will have a solid and practical understanding of LIS subject matter, but since this journal has a worldwide reach, authors should be careful to explain particular terms and practices.

Conclusion: Analysis of reader characteristics and their potential impact on authors

PLQ reaches a worldwide audience of public library directors, librarians, staff members, scholars, researchers, and graduate students. Readers are interested in how current events, policy, trends, and changes in the public library landscape will affect their institutions and how other libraries’ experiences and practices may inform their own practices. Readers look for evidence of positive leadership in and responses to a climate of change in the public library realm. Readers expect both theory- and practice-based articles, as well as larger scale surveys and research results.

Last updated: April 30, 2018


References

Show 10 footnotes

  1. “Aims and Scope,” Public Library Quarterly, accessed April 30, 2018, https://www.tandfonline.com/action/journalInformation?show=aimsScope&journalCode=wplq20.
  2. “Aims and Scope.”
  3. “Aims and Scope.”
  4. “Aims and Scope.”
  5. “Instructions for Authors,” Public Library Quarterly, accessed April 30, 2018, https://www.tandfonline.com/action/authorSubmission show=instructions&journalCode=wplq20.
  6. “Journal Information,” Public Library Quarterly, accessed April 30, 2018, https://www.tandfonline.com/action/journalInformation?journalCode=wplq20.
  7. “Instructions for Authors.”
  8. “Instructions for Authors.”
  9. “Aims and Scope.”
  10. “Editorial Board,” Public Library Quarterly, accessed April 30, 2018, https://www.tandfonline.com/action/journalInformation show=editorialBoard&journalCode=wplq20.
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Marketing Libraries Journal (MLJ)

 

Publication analysis


About the publication

Title: Marketing Libraries Journal

ISSN: 2475-8116

Website: http://journal.marketinglibraries.org

Purpose, objective, or mission: MLJ is a “peer reviewed, independently published, open access scholarly journal that focuses on innovative marketing activities libraries are engaged in.”1

The journal’s aim is “to publish research and practical examples of library marketing campaigns, library marketing research, public relations campaigns, SWOT analysis, segmentation research, assessment of marketing activities, and tools used for marketing.”2

Target audience: LIS professionals from public, special and academic libraries who work in marketing positions.3

Publisher: MLJ is published independently.

Peer reviewed? Yes. All articles are subjected to a double blind peer review process.4

Type: LIS scholarly journal.

Medium: Online.

Content: Two types of articles are published: research-driven work that provides original scholarship, and practical information focusing on best practices and advice.5

Frequency of publication: Twice a year.6

About the publication’s submission guidelines

Location of submission guidelines: http://journal.marketinglibraries.org/authorguidelines.html

Types of contributions accepted: Research articles of 20-25 pages in length and practical articles of 8-10 pages in length. Additionally, practical articles (as columns) under one of the following subjects:

  • Advocacy: articles that focus on developing relationships with stakeholders to help raise awareness and loyalty for library services and resources. This may relate to communicating with government, administration, and the greater community
  • Branding: articles that illustrate how libraries develop their visual identity for their services and resources.
  • From the Trenches: articles that show outcomes of a particular marketing initiative or campaign.
  • Marketing Campaigns: case studies of a marketing campaign and the desired outcomes and objectives sought.
  • Technology: software/apps and web-based technology tools that can be used as part of a marketing campaign.7

Submission and review process: The reviewing process for manuscripts will begin after the call for proposals deadline. Some manuscripts may require substantive revision before they are ready for publication. Once a manuscript has been formally accepted, authors are required to submit a complete electronic copy of the final version, including all figures, charts, tables, appendices, and illustrations.8

Editorial tone: Professional / scholarly.

Style guide used: APA, 6th edition.9

Conclusion: Evaluation of publication’s potential for LIS authors

If you have written about LIS marketing and increasing visibility for libraries, this journal may be a viable publication. Some of the latest articles published are about creating a ‘brand’ for libraries and tips and tricks on video marketing.

Keep in mind that MLJ does not only publish traditional, scholarly articles, but also practical articles on advocacy, branding, case studies of marketing campaigns, technology tools, SWOT analyses and “from the trenches”-type material.

 

Audience analysis


About the publication’s readers

Publication circulation: MLJ is open access, and therefore available for any and all global readers, for free.

Audience location and language or cultural considerations: Articles are published in English. MLJ states that they are global in scope.10

Reader characteristics: Readers are likely LIS professionals or students who work in or are interested in marketing aspects of librarianship.

Knowledge of LIS subject matter: Considering the specificity of the journal’s content matter, LIS knowledge may be varied, but strong.

Conclusion: Analysis of reader characteristics and their potential impact on authors

Readers of this journal are interested in a variety of articles, and are seeking out the latest research and information pertaining to LIS marketing. If you have written a scholarly article, a SWOT analysis or have researched a hot topic marketing issue, MLJ readers will be eager to learn about it.

Last updated: April 24, 2018


References

Show 10 footnotes

  1. “Home,” Journal.MarketingLibraries.org, accessed April 11, 2018, http://journal.marketinglibraries.org/
  2. “Home.”
  3. “About,” Journal.MarketingLibraries.org, accessed April 11, 2018, http://journal.marketinglibraries.org/about.html
  4. “About.”
  5. “About.”
  6. “Home.”
  7. “About.”
  8. “Author Guidelines,” Journal.MarketingLibraries.org, accessed April 23, 2018, http://journal.marketinglibraries.org/authorguidelines.html
  9. “Author Guidelines.”
  10. “About.”
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Political Librarian, The

 

Publication analysis


About the publication

Title: The Political Librarian

ISSN: 2471-3155

Website: https://openscholarship.wustl.edu/pollib/ and http://everylibrary.org/how-we-help-libraries/political-librarian/

Purpose, objective, or mission: The Political Librarian “is dedicated to expanding the discussion of, promoting research on, and helping to re-envision locally focused advocacy, policy, and funding issues for libraries.”1

Target audience: Library and information science (LIS) professionals, scholars, practitioners, and graduate students, as well as those outside of the LIS discipline, who are interested libraries and tax and public policy.

Publisher: The Political Librarian is organized and published by EveryLibrary.2 It is hosted by the Washington University in St. Louis Open Scholarship site.3

Peer reviewed? Yes. Not all articles are peer reviewed, but there is a section in most issues for those that are.

Type: LIS scholarly journal.

Medium: Online, open access.

Content:The Political Librarian publishes peer-reviewed articles, white papers, and editorials that focus on how funding issues, tax implications, budgeting, and broader economic policy affect libraries on the local level.4 Articles range from focused examinations, such as library budgeting strategies, to broader issues, such as tax reform and trickle-down economics.5 The journal is “at the intersection of local libraries, public policy and tax policy.”6

Frequency of publication: Two volumes each year.

About the publication’s submission guidelines

Location of submission guidelines: PolicesFinal Manuscript Preparation Guidelines, and Editorial Team and Guidelines for The Political Librarian.

Types of contributions accepted: The Political Librarian publishes opinions/first drafts, white papers, and peer-reviewed articles. The journal seeks a variety of perspectives, new voices, and lines of inquiry, and does not limit “contributors to just those working in the field of library and information science.” The journal invites “submissions from researchers, practitioners, community members, or others dedicated to furthering the discussion, promoting research, and helping to re-envision tax policy and public policy on the extremely local level.”7

Submission and review process: Authors submit manuscripts though the journal’s online portal. Initial submissions do not have strict guidelines to follow.8 However, accepted manuscripts need to follow the Final Manuscript Preparation Guidelines.9

Editorial tone: The tone is professional. Clear guidelines are provided by the editorial team.10

Style guide used: The journal’s reference and citation style is explained in the Final Manuscript Preparation Guidelines.11

Conclusion: Evaluation of publication’s potential for LIS authors

The Political Librarian is a new journal (first published in 2015) that has a very particular focus: it is a “dedicated space where practitioners, researchers, and users [can] publish on frontline advocacy experiences, campaign strategy and research, and/or about tax and public policies impacting libraries on the local level.” The journal is a resource for examinations of the impact of tax and public policy locally and how policy affects library services and community outcomes and for new models of library funding and resources to educate stakeholders.12 LIS authors–professionals, practitioners, scholars, and graduate students–who write about the intersection of libraries with tax and public policy will find a good fit with this journal.

Audience analysis


About the publication’s readers

Publication circulation: Data are not available, but the number of downloads appears on each article’s title page.

Audience location and language or cultural considerations: The Political Librarian is written in English. The audience is mostly located in the United States, as US tax and public policy are primarily discussed.

Reader characteristics: Readers are LIS professionals, practitioners, scholars, and graduate students, as well as those outside the LIS community, who are interested in how tax and public policy affects libraries.

Knowledge of LIS subject matter: Readers will have a strong academic and practical understand of LIS subject matter, but there may be readers outside of the discipline for whom jargon or idiosyncratic terms should be explained.

Conclusion: Analysis of reader characteristics and their potential impact on authors

Authors should understand that readers have a particular interest in libraries and in public and tax policy, and they look for articles that both explain how libraries can survive and thrive in the current environment and how to advocate now for positive changes in the future. Readers also look for local analyses and examinations that may have implications on a broader scale.

Last updated: April 24, 2018


 

Show 12 footnotes

  1. “Journal Home,” The Political Librarian, accessed April 24, 2018, https://openscholarship.wustl.edu/pollib/.
  2.  The Political Librarian, everylibrary.org, accessed April 30, 2018, http://everylibrary.org/how-we-help-libraries/political-librarian/.
  3. “Browse Journals and Peer-Reviewed Series,” Washington University Open Scholarship, accessed April 24, 2018, https://openscholarship.wustl.edu/peer_review_list.html.
  4. “Journal Home.”
  5. “Most Popular Papers,” The Political Librarian, accessed April 24, 2018, https://openscholarship.wustl.edu/pollib/topdownloads.html
  6. “Volume 1, Issue 1 (2015),” The Political Librarian, accessed April 24, 2018, https://openscholarship.wustl.edu/pollib/vol1/iss1/.
  7. “Aims & Scope,” The Political Librarian, accessed April 24, 2018, https://openscholarship.wustl.edu/pollib/aimsandscope.html.
  8. “Policies,” The Political Librarian, accessed April 24, 2018, https://openscholarship.wustl.edu/pollib/policies.html.
  9. “Final Manuscript Preparation Guidelines,” The Political Librarian, accessed April 24, 2018, https://openscholarship.wustl.edu/pollib/styleguide.html.
  10. “Editorial Team and Guidelines for The Political Librarian,” everylibrary.org, accessed April 30, 2018, http://everylibrary.org/editorial-team-guidelines-political-librarian/.
  11. “Final Manuscript Preparation Guidelines.”
  12. Lindsay C. Sarin, Johnna Percell, and Rachel Korman, “The Political Librarian: Foundations,” The Political Librarian 1, no. 1(2015): 7, https://openscholarship.wustl.edu/cgi/viewcontent.cgi?article=1006&context=pollib.
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Journal of Radical Librarianship

 

Publication analysis


About the publication

Title: Journal of Radical Librarianship

ISSN: 2399-956X

Website: http://journal.radicallibrarianship.org/index.php/journal/index

Purpose, objective, or mission: The Journal of Radical Librarianship “is an open access journal publishing high quality, rigorously reviewed and innovative scholarly work in the field of radical librarianship….The scope of the journal is any work that contributes to a discourse around critical library and information theory and practice.”1

Target audience: Librarians and library and information science (LIS) practitioners, managers, scholars, and students who are interested in “radical librarianship,” loosely defined for the purposes of the journal as “the ethical roots of librarianship.”2

Publisher: The journal is self-published by the editors.3 Its platform and workflow are supported by OJS/PKP.4

Peer reviewed? Yes, the journal has a policy for manuscripts to undergo either open or double-blind review.5

Type: LIS scholarly journal.

Medium: Online and open access.

Content: The Journal of Radical Librarianship publishes LIS articles on a broad range of topics but emphasizes that articles should contribute “to a discourse around critical library and information theory and practice.”6 Sections include Research Articles, Editorials and Commentary, and Reviews. The journal’s Announcements page issues calls for proposals and papers on specified topics; a 2018 call was for proposals offering a “structural critique of race and power in LIS.” 7

Frequency of publication: The Journal of Radical Librarianship is published on a continual basis: articles are published as soon as they are ready under the year’s volume number.8

About the publication’s submission guidelines

Location of submission guidelines: Submissions.

Types of contributions accepted: The Journal of Radical Librarianship publishes research and scholarly articles that offer critical analyses of “the influence of neoliberal policy on the profession.”9 With this basis in critical LIS theory and practice, the journal covers many “traditional” topics, such as information literacy, digital rights, cataloging, and technology, but also brings nondominant discourses to the field, with topics including including politics and social justice; anti-racist theory, critical race analysis, anti-colonial studies; equity, diversity, and inclusion; gender variance, queer theory, and phenomenology; the political economy of information and knowledge; critical pedagogy; and sustainability and environmentalism.10 The editors will also consider nontextual formats.11

Submission and review process: Authors submit manuscripts online and must ensure compliance with the Submission Preparation Checklist. “Prospective authors are welcome to send outlines or drafts to the editor in advance of making a formal submission. Submissions can be sent throughout the year. Revisions may be required before a decision is made to accept or reject the paper.”12 The journal gives authors and reviewers the option of open or double-blind peer review. The authors and reviewers must all agree to an open review; if not, the manuscript undergoes double-blind review.13

Editorial tone: The tone is scholarly but appropriate for the topic and type of submission.

Style guide used: “Manuscripts should be prepared according to any consistent bibliographic style.”14

Conclusion: Evaluation of publication’s potential for LIS authors

The Journal of Radical Librarianship is a fairly new journal (first published in 2015) that is based in the UK but has an international scope and seeks contributions from “library and information workers, researchers, and academics from anywhere in the world.”15 LIS authors, including graduate students, who are writing critically about LIS theory, research, and practices, especially in ways that engage in nondominant discourses, consider a progressive point of view, and disrupt neoliberal library policy, will find encouraging and supportive editors and a high-quality, relevant journal.

 

Audience analysis


About the publication’s readers

Publication circulation: Data not available.

Audience location and language or cultural considerations: The Journal of Radical Librarianship is based in the UK and North America and is written in English, but the journal’s scope is international and the editors hope to find “editors and authors from beyond the English-speaking world” as the journal grows and evolves.16 Authors should consider an international audience for their articles and explain jargon or region-specific practices accordingly.

Reader characteristics: Readers are librarians and LIS professionals, scholars, researchers, and students from around the world in all types of libraries and information organizations. Further, readers may be members of the Radical Librarianship Collective, which is an organization “building solidarity for those critical of the marketization of libraries and commodification of information.”17

Knowledge of LIS subject matter: Readers have a solid academic and practical knowledge of LIS subject matter.

Conclusion: Analysis of reader characteristics and their potential impact on authors

Authors should keep in mind that readers expect authors to approach LIS scholarship with a consideration of critical, radical, and nonhegemonic analyses. Readers will expect traditional LIS topics to be analysed and critiqued from new, radical, or nondominant points of view, and they expect writing on newer topics crucial to the profession’s progressive advancement and a disruption of its neoliberal and market-based practices.

Last updated: April 20, 2018


References

Show 17 footnotes

  1. “About the Journal,” Journal of Radical Librarianship, accessed April 20, 2018, https://journal.radicallibrarianship.org/index.php/journal/about.
  2. Stuart Lawson, “Editorial,” Journal of Radical Librarianship 1 (2015): 1, https://journal.radicallibrarianship.org/index.php/journal/article/view/1.
  3. “About the Journal” lists the editors and their subject areas.
  4. “About the Journal.”
  5. “About the Journal.”
  6. “About the Journal.”
  7. “Announcements,” Journal of Radical Librarianship, accessed April 20, 2018, https://journal.radicallibrarianship.org/index.php/journal/announcement.
  8. “About the Journal.”
  9. Lawson, “Editorial,” 1.
  10. “About the Journal.”
  11. “Submissions,” Journal of Radical Librarianship, accessed April 20, 2018, https://journal.radicallibrarianship.org/index.php/journal/about/submissions.
  12. “Submissions.”
  13. “About the Journal.”
  14. “Submissions.”
  15. Lawson, “Editorial,” 1.
  16. Lawson, “Editorial,” 1.
  17. “Home,” Radical Librarians Collective, accessed April 20, 2018, https://rlc.radicallibrarianship.org/.
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Judaica Librarianship

 

Publication analysis


About the publication

Title: Judaica Librarianship

ISSN: 0739-5086 (Print, prior to the 2014, volume 18 issue) and 2330-2976 (Online)1

Website: http://ajlpublishing.org/jl/

Purpose, objective, or mission:Judaica Librarianship is the scholarly journal of the Association of Jewish Libraries, an international professional organization that fosters access to information and research, in all forms of media relating to all things Jewish. The Association promotes Jewish literacy and scholarship and provides a community for peer support and professional development.”2 Membership is open to librarians, libraries, and library supporters. The journal itself is a “forum for scholarship on the theory and practice of Jewish studies librarianship and information studies.”3

Target audience: Members of the ALA with an interest in Jewish culture, members of the Association of Jewish Libraries, members of the American Theological Library Association, and anyone interested in Jewish library and information science.4

Publisher: Association of Jewish Libraries (AJL).5

Peer reviewed? Yes, using a double-blind system.6

Type: LIS scholarly.7

Medium: Online as of 2014, volume 18. Prior to that, the journal was in print.8

Content: “Judaica Librarianship, the peer-reviewed journal of the Association of Jewish Libraries, provides a forum for scholarship on all theoretical or practical aspects of Jewish Studies librarianship and cultural stewardship in the digital age; bibliographical, bibliometric and comprehensive studies related to Jewish booklore; historical studies or current surveys of noteworthy collections; and extensive reviews of reference works and other resources, including electronic databases and informational websites.”9

Additionally, the journal covers “LGBTQ issues, Linked Data in libraries, and digital humanities,”10, as well as the history of bookstores,11 the Younes and Soraya Nazarian Library of the University of Haifa’s role in promoting information literacy,12 and public librarians’ opinions on including controversial Holocaust denial materials in library collections.13

The journal has also covered major changes in cataloging rules and classification schemes for Judaica, documented important local cataloging practices, described the earliest automation systems with Hebrew capability, and reviewed landmark Judaic reference works, as well as children’s books.14

Frequency of publication: Annually.15

About the publication’s submission guidelines

Location of submission guidelines: http://ajlpublishing.org/jl/submission_guidelines.html

Types of contributions accepted: The journal publishes a wide range of articles related to Jewish studies librarianship and information studies. In addition to the topics below, the journal also welcomes “thoroughly revised and updated versions of papers presented at AJL Annual Conferences or chapter meetings.”16

Sample article titles include “Virtual Libraries vs. Physical Libraries in Jewish Studies,” “Establishing Uniform Headings for the Sacred Scriptures,” “The Jewish Press in France: A Review of the Contemporary Scene, 1993,” and “Strongly Traditional Judaism: A Selective Guide to World Wide Web Resources in English.”17

From the Focus and Scope page the journal covers the following topics:

  • “Theoretical or empirical studies integrating library and information science with aspects of Jewish studies and related fields that could stimulate the scholarly discussion about Jewish libraries (history of the book, bibliometrics, literary studies, media studies, Jewish languages and linguistics, information technology, literacy studies, or social history).
  • Best practices and policies for Jewish libraries of all kinds: school libraries (all levels); community center libraries; public libraries; Judaica collections in religious institutions; archival collections; museum and historical society libraries; research libraries; and special libraries.
  • Innovative approaches to data curation, discovery tools, or preservation of library materials in the digital age.
  • Descriptive essays and surveys of noteworthy collections.
  • Digital humanities projects relevant to Jewish studies and other digitization projects.
  • Historical or bibliographical studies pertaining to Hebraica and/or Judaica materials, libraries and librarians, or generally to Jewish booklore.
  • Library services for users, including but not limited to reference tools and instruction guidelines for teaching Jewish literacy, cultural programming, or any other outreach programs.
  • Collaborative collection development initiatives across library networks.”18

The journal also sponsors a student essay contest, open to students currently enrolled in an accredited LIS program. Essays should be related to Jewish studies librarianship. The winning essay will be considered for Judaica Librarianship publication, and the winner will receive a cash prize.19

Submission and review process: Judaica Librarianship has an Open Access policy with a 12-month moving wall. As is standard, the journal does not accept simultaneous submissions or previously published manuscripts.20

To submit an article for consideration, authors must first create an account through the site and follow the detailed submission guidelines.21

When submitting, keep in mind that the journals follows the guidelines of the Committee on Publication Ethics (COPE).22

Editorial tone: Articles are extremely reader-friendly, with a professional, yet conversational tone. As such, while LIS terms and phrases are employed throughout, both LIS and non-LIS readers with an interest in Jewish library concerns can enjoy all this journal has to offer.23

Style guide used: For style guidelines, please follow the Chicago Manual of Style, 16th edition and Merriam Webster’s Collegiate Dictionary, 11th edition.24

For academic writing guidelines, follow Christopher Hollister’s Handbook of Academic Writing for Librarians and Strunk and White’s The Elements of Style.25

For romanization of non-Latin languages (Hebrew, Cyrillic, Ladino, and Judeo-Arabic), consult the Library of Congress Romanization Tables; for the romanization of Yiddish, refer to the YIVO system.26

Conclusion: Evaluation of publication’s potential for LIS authors

The journal is an excellent place for new and established writers looking for a community-oriented, peer-reviewed journal devoted to Jewish LIS studies. Additionally, this publication welcomes new ideas, as well as fresh takes on established theories. Thirdly, the editorial team works closely with writers to ensure style and content are up to the journal’s standards, so unpublished and published authors alike can feel comfortable throughout the entire review process.27

 

Audience analysis


About the publication’s readers

Publication circulation: Although exact circulation numbers are unavailable, the journal has over 25,000 downloads since becoming an online publication in 2014.28 Additionally, it is safe to say the Association of Jewish Libraries (AJL) comprises a large portion of the journal’s audience. AJL is an international organization, with members from “North America and beyond, including China, the Czech Republic, Holland, Israel, Italy, South Africa, Switzerland, and the United Kingdom.”29

 Audience location and language or cultural considerations: The AJL is headquartered in New Jersey30, and members of the journal’s editorial board are affiliated with North American universities, including Arizona State University, Stanford University, Yeshiva University, University of Washington, University of Toronto, and the (U.S.) Library of Congress.31

Additionally, the AJL holds a conference each year at a different location. Typically, the conference is held in North America, but in 1971, it was held in Jerusalem.32 Although the bulk of the work for the journal is done through online collaboration, the AJL conferences serve as a useful forum for the editorial board to discuss their work in person.33

The journal is published in English,34, but—as mentioned above—it promotes Jewish literacy and LIS studies worldwide.35 Thus, this journal is defined by its Jewish LIS interests, rather than by a specific geographic area.36

Lastly, articles often include Yiddish or Hebrew terminology, which is generally explained within the text.37

Reader characteristics: Readers belong to the AJL,38 and, whether or not they’re information professionals, tend to be interested in Jewish LIS news. Additionally, readers likely work in libraries, museums, and other cultural or information centers. AJL’s membership includes two divisions: one containing Research Libraries, Archives, and Special Collections; the other containing Schools, Synagogues, and Centers.39 All members receive a subscription to Judacia Librarianship.40

Knowledge of LIS subject matter: Because this journal is published by the Association of Jewish Libraries, most readers will be familiar with LIS subject matter.41 However, because not all readers are affiliated with LIS professions42, articles use specific LIS terms sparingly and explain them where necessary.

Conclusion: Analysis of reader characteristics and their potential impact on authors

Readers of this journal have a strong interest in news from a Jewish library perspective and are likely to welcome new studies, research, programs, or notes from the field. This publication is also an excellent choice for learning more about and becoming part of the larger AJL community. Authors should also keep in mind that the audience of this publication encompasses readers outside the LIS profession “and includes scholars researching the history of the book,” professionals affiliated with museums and bookstores, etc.43

Last updated: April 9, 2018


References

Show 43 footnotes

  1.  “About Judaica Librarianship,” Association of Jewish Libraries, accessed February 17, 2018, https://ajlpublishing.org/jl/about.html
  2. “About Judaica Librarianship,” Association of Jewish Libraries, accessed February 17, 2018, https://ajlpublishing.org/jl/about.html
  3. “Focus & Scope,” Association of Jewish Libraries, accessed February 17, 2018, http://ajlpublishing.org/jl/aimsandscope.html
  4. “About Judaica Librarianship,” Association of Jewish Libraries, accessed February 17, 2018, https://ajlpublishing.org/jl/about.html
  5. Judaica Librarianship, Ulrichsweb Global Serials Directory, accessed February 17, 2018, http://ulrichsweb.serialssolutions.com.libaccess.sjlibrary.org/title/1518891580073/340702
  6. “Submission Guidelines,” Association of Jewish Libraries, accessed February 17, 2018, http://ajlpublishing.org/jl/submission_guidelines.html
  7. Judaica Librarianship, Ulrichsweb Global Serials Directory, accessed February 17, 2018, http://ulrichsweb.serialssolutions.com.libaccess.sjlibrary.org/title/1518891580073/340702
  8. “About Judaica Librarianship,” Association of Jewish Libraries, accessed February 17, 2018, https://ajlpublishing.org/jl/about.html
  9.  Judaica Librarianship, Association of Jewish Libraries, accessed April 9, 2018, https://ajlpublishing.org/jl/
  10.  Rachel Leket-Mor, email message to author, April 5, 2018.
  11. Rifat Bali, “Istanbul’s Jewish Bookstores: Monuments to a Bygone Era,” Judaica Librarianship 20 (2017): 159, accessed April 9, 2018, https://doi.org/10.14263/2330-2976.1213.
  12. Cecilia Harel, Yosef Branse, Karen Elisha, and Ora Zehavi, “The Younes and Soraya Nazarian Library, University of Haifa: Israel’s Northern Star,” Judaica Librarianship 19 (2016): 24, accessed April 9, 2018, https://doi.org/10.14263/2330-2976.1142.
  13. John A. Drobnicki, “Holocaust Denial Literature Twenty Years Later: A Follow-up Investigation of Public Librarians’ Attitudes Regarding Acquisition and Access,” Judaica Librarianship 18 (2015): 54, accessed April 9, 2018, https://doi.org/10.14263/2330-2976.1035.
  14.  Judaica Librarianship, Association of Jewish Libraries, accessed February 17, 2018, https://ajlpublishing.org/jl/
  15. Judaica Librarianship, Ulrichsweb Global Serials Directory, accessed February 17, 2018, http://ulrichsweb.serialssolutions.com.libaccess.sjlibrary.org/title/1518891580073/340702
  16. “Focus & Scope,” Association of Jewish Libraries, accessed February 17, 2018, http://ajlpublishing.org/jl/aimsandscope.html
  17. Judaica Librarianship, Association of Jewish Libraries, accessed February 17, 2018, https://ajlpublishing.org/jl/
  18. “Focus & Scope,” Association of Jewish Libraries, accessed February 17, 2018, http://ajlpublishing.org/jl/aimsandscope.html
  19. “About Judaica Librarianship,” Association of Jewish Libraries, accessed February 17, 2018, http://ajlpublishing.org/jl/about.html
  20. “Policies,” Association of Jewish Libraries, accessed February 17, 2018, https://ajlpublishing.org/jl/policies.html
  21. “Submission Guidelines,” Association of Jewish Libraries, accessed February 17, 2018, http://ajlpublishing.org/jl/submission_guidelines.html
  22. “Policies,” Association of Jewish Libraries, accessed February 17, 2018, https://ajlpublishing.org/jl/policies.html
  23. “About Judaica Librarianship,” Association of Jewish Libraries, accessed February 17, 2018, https://ajlpublishing.org/jl/about.html
  24.  “Submission Guidelines,” Association of Jewish Libraries, accessed February 17, 2018, http://ajlpublishing.org/jl/submission_guidelines.html
  25.  “Submission Guidelines,” Association of Jewish Libraries, accessed February 17, 2018, http://ajlpublishing.org/jl/submission_guidelines.html
  26. “Submission Guidelines,” Association of Jewish Libraries, accessed February 17, 2018, http://ajlpublishing.org/jl/submission_guidelines.html
  27. “Submission Guidelines,” Association of Jewish Libraries, accessed February 17, 2018, http://ajlpublishing.org/jl/submission_guidelines.html
  28.  Judaica Librarianship, Association of Jewish Libraries, accessed February 17, 2018, https://ajlpublishing.org/jl/
  29. “About AJL,” Association of Jewish Libraries, accessed February 17, 2018, http://jewishlibraries.org/about.php
  30. Judaica Librarianship, Ulrichsweb Global Serials Directory, accessed February 17, 2018, http://ulrichsweb.serialssolutions.com.libaccess.sjlibrary.org/title/1518891580073/340702
  31. “Editorial Board,” Association of Jewish Libraries, accessed February 17, 2018, https://ajlpublishing.org/jl/editorialboard.html
  32. “Conference Proceedings,” Association of Jewish Libraries, accessed February 17, 2018, http://jewishlibraries.org/Conference_Proceedings
  33. Rachel Leket-Mor, email message to author, April 16, 2014.
  34.  Judaica Librarianship, Ulrichsweb Global Serials Directory, accessed February 17, 2018, http://ulrichsweb.serialssolutions.com.libaccess.sjlibrary.org/title/1518891580073/340702
  35.  “About AJL,” Association of Jewish Libraries, accessed February 17, 2018, http://jewishlibraries.org/about.php
  36. “Focus & Scope,” Association of Jewish Libraries, accessed February 17, 2018, http://ajlpublishing.org/jl/aimsandscope.html
  37. “Submission Guidelines,” Association of Jewish Libraries, accessed February 17, 2018, http://ajlpublishing.org/jl/submission_guidelines.html
  38. “Digital Publications,” Association of Jewish Libraries, accessed February 17, 2018, http://jewishlibraries.org/Digital_Publications
  39. “Divisions,” Association of Jewish Libraries, accessed February 17, 2018, http://jewishlibraries.org/content.php?page=Divisions
  40. “Subscription Information,” Association of Jewish Libraries, accessed February 17, 2018, https://ajlpublishing.org/jl/subscription.html
  41. Judaica Librarianship, Association of Jewish Libraries, accessed February 17, 2018, https://ajlpublishing.org/jl/
  42. Rachel Leket-Mor, email message to author, April 5, 2018.
  43.  Rachel Leket-Mor, email message to author, April 5, 2018.
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International Journal of Librarianship (IJoL)

 

Publication analysis


About the publication

TitleInternational Journal of Librarianship (IJoL)

ISSN: 2474-3542

Websitehttp://ojs.calaijol.org/index.php/ijol

Purpose, objective, or mission: The International Journal of Librarianship (IJoL) “is a peer­-reviewed open access journal dedicated to publishing articles on as broad an array of topics as possible from all aspects of librarianship in all types of libraries.”1

Target audience: IJoL‘s primary audience is members of the Chinese American Librarians Association (CALA), an affiliate of the American Library Association (ALA) that provides a forum for discussion and development among Chinese American librarians and information professionals.2 However, as an international and open-access journal, IJoL‘s scope and reach is worldwide.

Publisher: IJoL is published by CALA, an affiliate of the ALA.3

Peer reviewed? Yes. Articles deemed suitable by the editors are double-blind peer reviewed.4

Type: LIS scholarly journal.

Medium: Online.

Content: “IJoL publishes original research papers, practical developments, reviews, and commentaries of value to professional practice in librarianship in general. It encourages communication on librarianship within and among relevant professional and academic communities.”5 Regular columns include Featured Articles, Reports from the Field, LIS Education around the World, Commentaries, Reviews, and News.

Frequency of publication: Twice each year.6

About the publication’s submission guidelines

Location of submission guidelines: Submissions.

Types of contributions accepted: IJoL accepts Featured Articles, which are original research or comprehensive, in-depth analyses; Reports from the Field, which “describe the implementation and assessment of innovative practices in libraries of all types” and report on distinguished Chinese librarians; Reviews of books, articles, or conference papers; and Commentaries offering perspectives on current topics.7 The journal publishes on all topics related to libraries and librarianship, including “academic, research, public, school and special libraries” and other information institutions; it is focused on, but not limited to, “major development of Chinese librarianship throughout the world.”8

Submission and review process: IJoL uses the Open Journal Systems9 online portal for submissions and offers guidelines and a submission checklist, which authors should follow to ensure that processing and publishing is not delayed.10 Each section has its own policies, so authors should check that their submissions meet these requirements as well. The editor sends suitable articles to two referees for blind review, and articles may be accepted as is, with revisions, or declined.11

Editorial tone: The tone is overall scholarly but also appropriate to each column and topic.

Style guide used: Publication Manual of the American Psychological Association, sixth edition.12

Conclusion: Evaluation of publication’s potential for LIS authors

IJoL‘s first issue was in 2016, so it is a very new scholarly journal. It is the official journal of CALA, which was established in the 1970s.13 In the first editorial, Editor-in-Chief Guoying Liu introduces the journal as “a forum for librarians and other researchers from Canada, China, the UK, the US and other countries to share their research, best practices and perspectives in international librarianship, international collaboration and academic exchange, library spaces and services, library technology and innovation, and other aspects of information science and studies.”14 This journal is a great fit for scholars, professionals, and students whose work or research focuses on Chinese librarianship, but the journal publishes on all topics of library and information science, including all types of libraries and information institutions.

 

Audience analysis


About the publication’s readers

Publication circulation: IJoL statistics show that there are 131 registered users and 113 registered readers in 2018.15

Audience location and language or cultural considerations: IJoL readership is most likely Chinese and Chinese American librarians and information professionals. However, this is an English-language international journal that publishes on all LIS topics, and its readership is similarly international. Authors should keep in mind this international readership and explain regionalisms and particular terms and practices accordingly.

Reader characteristics: Readers are librarians and information professionals, scholars, and students interested in Chinese librarianship and information communities, as well as broader topics and current trends affecting LIS professionals throughout the world. The editors of IJoL are from universities and libraries in the United States, China, and Canada.16

Knowledge of LIS subject matter: Readers most likely have a strong understanding of LIS subject matter; however, writers should explain regional or particular terms, concepts, and practices for an international readership.

Conclusion: Analysis of reader characteristics and their potential impact on authors

LIS authors should keep in mind that the readership for this journal is global but there is a particular interest in Chinese librarianship throughout the United States, Canada, and China. Readers of the journal are LIS scholars, professionals, and graduate students who are interested in developments particular to Chinese user populations and research and practices that can be extended to a similarly global population. As a new, open-access journal, LIS authors can peruse what types of articles are being published and editorials that explain the journal’s direction.17

Last updated: April 6, 2018


References

Show 17 footnotes

  1. “Editorial Policies,” International Journal of Librarianship, accessed April 3, 2018, http://ojs.calaijol.org/index.php/ijol/about/editorialPolicies.
  2. “Membership,” cala-web.org, accessed April 3, 2018, http://www.cala-web.org/membership.
  3. “Editorial Policies.”
  4. “Editorial Policies.”
  5. “Editorial Policies.”
  6. “Editorial Policies.”
  7. “Submissions,” International Journal of Librarianship, accessed April 3, 2018, http://ojs.calaijol.org/index.php/ijol/about/submissions.
  8. “Editorial Policies.”
  9. “About This Publishing System,” International Journal of Librarianship, accessed April 3, 2018, http://ojs.calaijol.org/index.php/ijol/about/aboutThisPublishingSystem.
  10. “Submissions.”
  11. “Editorial Policies.”
  12. “Submissions.”
  13. “About,” cala-web.org, accessed April 3, 2018, http://www.cala-web.org/about.
  14. Guoying Liu, “Editorial: Message from Editor-in-Chief,” International Journal of Librarianship 1, no. 1 (2016): 1, https://doi.org/10.23974/ijol.2016.vol1.1.17.
  15. “Statistics,” International Journal of Librarianship, accessed April 3, 2018, http://ojs.calaijol.org/index.php/ijol/about/statistics?statisticsYear=2018.
  16. “Editorial Team,” International Journal of Librarianship, accessed April 3, 2018, http://ojs.calaijol.org/index.php/ijol/about/editorialTeam.
  17.  Guoying Liu, “Editorial: Celebrating One Year Anniversary and Introducing the Third Issue,” International Journal of Librarianship 2, no. 2 (2017): 1-2, https://doi.org/10.23974/ijol.2017.vol2.2.54.
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Everyday Advocacy Matters

 

Publication analysis


About the publication

Title: Everyday Advocacy Matters

ISSN: N/A

Websitehttp://www.ala.org/everyday-advocacy/everyday-advocacy-matters

Purpose, objective, or mission: Everyday Advocacy, an initiative of ALSC (a division of ALA), was launched in May 2013 after the ALSC’s executive committee came together to discuss two major issues:

  • How can ALSC educate policy makers on the importance of children’s service?
  • How can ALSC assist youth service librarians to articulate their value within their profession and the community?

Along with the new Everyday Advocacy website, the ALSC Board of Directors approved of a newsletter promoting “20-minute” advocacy.1

Everyday Advocacy Matters is a quarterly, electronic newsletter featuring simple, effective ways to learn, share, and make a difference in local library communities.”2 Content for each issue is related to Everyday Advocacy’s five tenets: Be Informed, Engage With Your Community, Speak Out, Get Inspired and Share Your Advocacy Story.3

Target audience: The primary audience is members of ALSC and children’s librarians, the secondary audience is anyone who advocates for children and libraries.4

Publisher: ALA Association for Library Service to Children

Peer reviewed? No.

Type: LIS professional newsletter.

Medium: Electronic.

Content: Each issue features five sections:5

  • From the Editor: A friendly welcome to each issue’s seasonal focus.
  • Everyday Advocacy Spotlight: Features to help you focus your advocacy efforts.
  • News You Can Use: The latest reports, data and stories that readers may find useful in their own libraries.
  • Get Inspired: A section that often features a “Savvy Success Story” highlighting an inspirational member of the community.
  • Calendar: Key dates and events for “learning, sharing and making a difference.”

Frequency of publication: Published quarterly.6

About the publication’s submission guidelines

Location of submission guidelines: Send submissions to Amy Martin. Her email address can be found on EAM‘s home page.

Types of contributions accepted: Submissions that are appropriate for one of the five sections listed above. For a better example, here are the call to submissions for the October 2017 issue:

  • Everyday Advocacy Spotlight. We’re looking for short articles (250-500 words) to use as our Savvy Success Story feature.
  • News You Can Use. Help us highlight advocacy events, opportunities, and news items our colleagues can use to learn, share, and make a difference for youth and families in their library communities.
  • Get Inspired! Let us know what motivates you and helps keep you going as an Everyday Advocate so we can inspire others, too.”7

Submission and review process: Unknown, but be mindful of copy deadlines and mailing dates for upcoming issues.8

Editorial tone: Casual, yet professional.

Style guide used: Unknown.

Conclusion: Evaluation of publication’s potential for LIS authors

EAM could be a great potential outlet if you have something to say that’s more on the informal side. If you’ve been doing advocacy work at your local library, or you know someone who has, this newsletter may be a great place to showcase it.

 

Audience analysis


About the publication’s readers

Publication circulation: Members of ALSC and ALA.

Audience location and language or cultural considerations: Readers are likely members of ALA, therefore they will be North American librarians.

Reader characteristics: Readers are LIS professionals and students with a passion for advocacy in libraries.

Knowledge of LIS subject matter: Considering that ALSC is for professionals, LIS knowledge will be strong.

Conclusion: Analysis of reader characteristics and their potential impact on authors

EAM readers are well-versed in the library world and have a passion for doing meaningful work in their communities. They are already members of ALA and ALSC, so networking and community are at the forefront of their work.

Last updated: April 3, 2018


References

Show 8 footnotes

  1. “About Everyday Advocacy,” ALA.org, accessed March 20, 2018, http://www.ala.org/everyday-advocacy/about
  2. “Everyday Advocacy Matters Home Page,” ALA.org, accessed March 12, 2018, http://www.ala.org/everyday-advocacy/everyday-advocacy-matters
  3. “Everyday Advocacy,” ALA.org, accessed March 19, 2018, http://www.ala.org/everyday-advocacy/
  4. “About.”
  5. “Everyday Advocacy Matters Home Page.”
  6. “Everyday Advocacy Matters Home Page.”
  7. “Everyday Advocacy Matters – July 2017,” ALA.org, accessed March 19, 2018,
  8. “Everyday Advocacy Matters Home Page.”
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BayNet

 

Publication analysis


About the publication

Title: BayNet Newsletter

ISSN: N/A

Website: http://baynetlibs.org/news/current-newsletter/

Purpose, objective, or mission: The BayNet Newsletter gives members of the San Francisco Bay Area Library and Information Network (BayNet) a place to share their news with other members of the organization. BayNet is a multidisciplinary library association dedicated to bringing together librarians, archivists, and information professionals from all over the Bay Area so they can share and learn from each other.

Target audience: LIS professionals in the San Francisco Bay area of California.

Publisher: San Francisco Bay Area Library and Information Network.

Peer reviewed? No, but “the editor reserves the right to make editorial revisions, deletions, or additions that, in their opinion, supports the author’s intent. When changes are substantial, every effort is made to work with the author.” This applies to both article blog posts and newsletter submissions.1

Type: LIS professional or trade publication.

Medium: Online newsletter + blog.

Content: BayNet’s site contains job notices, relevant news, events and more. See ‘Types of contributions accepted’ below for more information from the editor on what the newsletter contains.

Frequency of publication: New posts added multiple times a week; BayNet’s newsletter is published quarterly.2

About the publication’s submission guidelines

Location of submission guidelineshttp://baynetlibs.org/news/submission-guidelines/

Types of contributions accepted: According to a January 4, 2016 email from editor Collin Thormoto to the BayNet membership, “The BayNet Newsletter is looking for articles on a wide variety of topics: professional news, events, workshops, seminars, and issues or events of interest. If there’s something going on in the world of archives that you’re excited about, let everyone know! If you just got a new library program and want to tell people about it, then this is the place. And if you have an event that you want to make sure is packed, we’ve got your audience right here… Pictures are encouraged and will be published in full color.”

Submission and review process: “Electronic submissions are preferred. Submissions should be sent to collin.thormoto@gmail.com with the phrase “BayNet Newsletter Submission” in the subject line.”3

Editorial tone: Professional, yet casual.

Style guide used: Unknown.

Conclusion: Evaluation of publication’s potential for LIS authors

BayNet may be a good outlet for LIS authors in the area who have recent news or information pertinent to the Bay Area and beyond–events are especially welcome. The Winter 2017 issue features an article on the 2.016 virtual conference as well as information on increasing libraries’ social media presence. These articles are relevant to the area but not necessarily limited to Bay Area residents.

 

Audience analysis


About the publication’s readers

Publication circulation: Anyone can join BayNet’s mailing list. In addition to the website and newsletter, there is also a Twitter, Facebook, LinkedIn and Listserv that readers can access.

Audience location and language or cultural considerations: Readership is geared towards LIS professionals in the San Francisco Bay area of California. Articles are written in English.

Reader characteristics: BayNet is a place for networking, sharing information and fostering connections, so it can be assumed that readers are professionals in the field interested in the latest LIS news for the Bay Area.

Knowledge of LIS subject matter: Feel free to include your LIS jargon–readers are professionals working in the field across all aspects of librarianship.

Conclusion: Analysis of reader characteristics and their potential impact on authors

As seen in the current newsletter and the above mentioned email from the editor, the BayNet newsletter is read by professionals across all LIS fields. Readers are eager to hear about Bay Area events and the latest information that is relevant to their jobs.

Last updated: April 3, 2018


References

Show 3 footnotes

  1. “Submission Guidelines,” BayNetLibs.org, accessed March 22, 2018, https://baynetlibs.org/news/submission-guidelines/
  2. “Submission Guidelines.”
  3. “Submission Guidelines.”
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