Wiki Tags Archives: Opinion

iSchool Connext

 

Publication analysis


About the publication

Title: iSchool Connext Blog

ISSN: N/A

Website: http://ischoolgroups.sjsu.edu/connext/

Purpose, objective, or mission: Per their website, “iSchool Connext fosters connections between students and alumni of the SJSU iSchool program through communications, events, and programs open to all students and alumni in order to promote scholarly and professional development and achievement.”1 In 2011, the SJSU School of Information’s alumni association and its student organization were merged into a single organization with a shared blog in order to promote “expanded collaboration and communication between current students and alumni, creating lifelong connections that enrich their scholarly and professional careers.”2

Target audience: All students and alumni of the School of Information at San José State University.3

Publisher: Student and alumni members of the iSchool Connext organization.4

Peer reviewed? No.5

Type: LIS professional news.6

Medium: Web-based publication.7

Content: “Information on the LIS field, career ideas, job opportunities, or any other topic that may be helpful to others.”8 Recent posts include event announcements, spotlight features of alumni, and recruitment announcements for leadership positions within the organization.9

Frequency of publication: Continuously. As of 2019, the most recent post is from January 2018.10

About the publication’s submission guidelines

Location of submission guidelines: http://ischoolgroups.sjsu.edu/connext/ (Scroll to the bottom-right corner in the footer of each page.)

Types of contributions accepted: Op ed pieces, as well as announcements and discussions of events, scholarships, and resources related to students and alumni of the School of Information. “Guest posts” from recent years include opinion pieces on the importance of doing research while in school, the use of social media for networking, and interview techniques. Any insight or news relevant to any library profession or education would be welcome here.11

Submission and review process: iSchool Connext members are encouraged to participate by emailing the organization through the website.12 The Blog Correspondent and iSchool WebMaster are responsible for soliciting blog submissions from members and managing online presence,13 and are presumably in charge of reviewing and posting submissions, since “guest posts” are technically posted by the WebMaster.14 The most recent (2017-2018) list of officers indicates open seats for at least the WebMaster position.15

Editorial tone: Informal.16

Style guide used: None specified.

Conclusion: Evaluation of publication’s potential for LIS authors

The iSchool Connext Blog provides many publication, editorial, and leadership opportunities for iSchool students and alumni at SJSU. Any student or alumni of the school could begin to develop a publication portfolio by contributing opinion or news pieces to the blog. The current lack of activity and leadership indicates a small audience, but any involvement would indicate commitment to improving and participating in communication of the school’s students and alumni. In addition to writing, members of the group could show leadership and further develop their publication skills by seeking out any of the currently open Officer positions and making the blog a more active and widely-read publication.

 

Audience analysis


About the publication’s readers

Publication circulation: No circulation or membership information is available, but blog content makes its way to the organization’s social media pages. As of July 2019, Facebook page has 980 followers and their Twitter account has over 500.17

Audience location and language or cultural considerations: San José State University is located in San José, California, yet all of its current students complete the program online. Students and alumni may live, study, or work anywhere in the world. Since members have all completed coursework through the program, they will be familiar with English and LIS jargon at least to the extent that it appears in iSchool courses. The School of Information has been around since 1954, so school alumni could have very different cultural and professional experiences than current students.18

Reader characteristics: Since we have no current data on the group’s membership or the blog’s readership, we can only assume that the reader characteristics are the characteristics of the school’s students and alumni. They could possess or be working towards a MLIS or MARA degree with a career pathway in academic libraries, special libraries, public libraries, school libraries, teacher librarianship, archives and preservation, data science, digital curation, information organization, digital services, and more. They could be in their first semesters in the program, or they could be longtime professionals in the field.19

Knowledge of LIS subject matter: iSchool students and alumni have a command of LIS subject matter and jargon.

Conclusion: Analysis of reader characteristics and their potential impact on authors

Because the potential membership of this group is so diverse in experience, authors can interest an audience by writing about any topic in the field or by making connections between different topics in the field. Whether reading an observational piece on teacher librarianship or an opinion piece on controversies in digital preservation, most readers will be interested in understanding what their fellow students and alumni are thinking about and experiencing. Members read this blog to keep up on the events and opinions of their classmates and former classmates, not to read the latest best practices and research articles. A focus on connecting life lessons to iSchool experiences would be especially welcome in this blog.

Last updated: July 13, 2019


References

Show 19 footnotes

  1. iSchool Connext, “Mission Statement,” accessed July 13, 2019, http://ischoolgroups.sjsu.edu/connext/?page_id=67
  2. SJSU School of Information, “iSchool Connext,” accessed July 13, 2019, https://ischool.sjsu.edu/node/3204.
  3. SJSU School of Information, “iSchool Connext.”
  4. iSchool Connext, “Mission Statement.”
  5.  iSchool Connext, “Mission Statement.”
  6. iSchool Connext, “Mission Statement.”
  7. SJSU School of Information, “iSchool Connext.”
  8. iSchool Connext, “iSchool Connext,” accessed July 13, 2019, http://ischoolgroups.sjsu.edu/connext/
  9. iSchool Connext, “iSchool Connext.”
  10. iSchool Connext, “iSchool Connext.”
  11. iSchool Connext, “iSchool Connext.”
  12. iSchool Connext, “iSchool Connext.”
  13. iSchool Connext, “iSchool Connext By-Laws,” accessed July 13, 2019, http://ischoolgroups.sjsu.edu/connext/?page_id=1919
  14. iSchool Connext, “iSchool Connext.”
  15. iSchool Connext, “Leadership,” accessed July 13, 2019, http://ischoolgroups.sjsu.edu/connext/?page_id=49
  16. iSchool Connext, “iSchool Connext.”
  17. SJSU School of Information, “iSchool Connext.”
  18. SJSU School of Information, “History and Accreditation,” accessed July 13, 2019, https://ischool.sjsu.edu/history-and-accreditation
  19. SJSU School of Information, “MLIS Career Pathways,” accessed July 13, 2019, https://ischool.sjsu.edu/mlis-career-pathways
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Booklist

 

Publication analysis


About the publication

Title: Booklist

ISSN: 0006-73851

Purpose, objective, or mission: The core mission of Booklist is to “assist public and school librarians in selecting new works.” In support of this mission, they publish 8,000 reviews and related features each year. An American Library Association (ALA) publication, Booklist has been considered an authoritative and reliable resource in the field for over 100 years.2

Website: https://www.booklistonline.com

Target audience: School and public libraries (specifically collection-development and readers’-advisory staff), library patrons, and book lovers.3

Publisher: American Library Association.4

Peer reviewed? No.5

Type: LIS professional publication.6

Medium: Print magazine with electronic supplement. Booklist Online access is available free to all Booklist print magazine subscribers. Reviews and articles posted to the homepage are free, as are searches to see what’€™s been reviewed. To view full text of reviews & features, you need to be a subscriber or sign up for a free trial. However, Booklist Online makes numerous features available for free, without subscription and without login.7

Content: Book reviews, author columns, interviews, top-ten lists, recommendations for adult and children readers as well as LIS-related media and reference books and tools, blogs.8

Frequency of publication: The print magazine is printed 22 times per year. Website content is updated frequently.9

About the publication’s submission guidelines

Location of submission guidelines: https://www.booklistonline.com/writing-for-booklist

Types of contributions accepted: Book reviews of less than 175 words under the following sections: Adult Books, Books for Youth, Graphic Novels and Audio. Freelance reviews are assigned by editors; unsolicited reviews and articles are not accepted.10

Submission and review process: From their site, “Contact only the specific editor for whom you wish to work and provide relevant samples of your writing.”11 Once reviews are submitted to the editor, “All contributions will be edited for length, style, and considerations unique to our audience. Editors communicate significant changes to contributors when possible; however, due to tight and frequent deadlines, we reserve the right to edit and publish commissioned work without consulting the author.”12

Editorial tone: Informational. Reviews must be written in a “lively and engaging fashion.”13

Style guide used: There is no specific style guide indicated, but detailed writing guidelines can be found on the “Writing for Booklist” page under the “Booklist Reviewing Guidelines” sub-heading.14

Conclusion: Evaluation of publication’s potential for LIS authors

Booklist holds strong potential for developing a portfolio that demonstrates skilled, concise writing under strict guidelines. Regular contributors may become known and trusted reviewers in both LIS professional circles as well as among lay readers. Browsing the reviewers’ brief biographies finds that reviewers come from a wide range of backgrounds that suggest LIS students and authors who are not librarians would be welcome here.15 This would be an especially great place to start writing for someone hoping to work more in book reviewing.

 

Audience analysis


About the publication’s readers

Publication circulation: Per the 2019 media kit, Booklist has a circulation of 11,000 with a pass-along circulation of 77,000. Information was not available for the online equivalent.16

Audience location and language or cultural considerations: Though produced in United States, Booklist is available worldwide online.17 Content is presented in American English.18

Reader characteristics: The audience is comprised of engaged and dedicated regular Booklist readers who are always looking for inspiration for collection development and readers’ advisory decisions. According to the 2019 media kit, over half of readers work in K-12 school libraries, while another 20% work in public libraries.19

Knowledge of LIS subject matter: Though most readers work in libraries, LIS knowledge and jargon will be largely irrelevant here. Readers want to know context, content, and recommendations about reviewed materials; it would be appropriate for authors to indicate what demographic audience a book would be popular with or what kinds of collections a book would help to develop.20

Conclusion: Analysis of reader characteristics and their potential impact on authors

While readers of this publication may vary considerably in education and experience, they will consistently know their subject matter quite well and may already have some idea of what kinds of materials they are looking for. Authors should review material only that they are very familiar with, and should therefore carefully select the subject editor with whom they wish to work. The fact that books, not LIS theories, remain the audience’s focus should allow new LIS professionals and LIS students the freedom to practice developing their professional writing without the pressure of writing from professional or educational expertise.

Last updated: July 5, 2019


References

Show 20 footnotes

  1. ProQuest, “Booklist,” Ulrichsweb Global Serials Directory, accessed July 5, 2019, http://ulrichsweb.serialssolutions.com.libaccess.sjlibrary.org/title/1521733244441/42872
  2. American Library Association, “Frequently Asked Questions,” Booklist Online, accessed July 5, 2019, https://www.booklistonline.com/faq
  3. American Library Association, “Frequently Asked Questions.”
  4. ProQuest, Ulrichsweb Global Serials Directory.
  5. American Library Association, “Frequently Asked Questions.”
  6. ProQuest, Ulrichsweb Global Serials Directory.
  7. American Library Association, “Frequently Asked Questions.”
  8. American Library Association, “Frequently Asked Questions.”
  9. American Library Association, “Frequently Asked Questions.”
  10. American Library Association, “Writing for Booklist,” Booklist Online, accessed July 5, 2019, https://www.booklistonline.com/writing-for-booklist
  11. American Library Association, “Writing for Booklist.”
  12. American Library Association, “Writing for Booklist.”
  13. American Library Association, “Writing for Booklist.”
  14. American Library Association, “Writing for Booklist.”
  15. American Library Association, “Reviewers,” Booklist Online, accessed July 5, 2019, https://www.booklistonline.com/GeneralInfo.aspx?id=66#reviewing
  16. American Library Association, 2019, “Advertise,” Booklist Online, accessed July 5, 2019, https://www.booklistonline.com/advertise
  17. American Library Association, “Advertise.”
  18. ProQuest, Ulrichsweb Global Serials Directory.
  19. American Library Association, “Advertise.”
  20. American Library Association, “Writing for Booklist.”
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School Library Connection

 

 

Publication analysis


About the publication

Title: School Library Connection 

ISSN: 2380-98411

Website: https://schoollibraryconnection.com

Purpose, objective, or mission: Per their site, “School Library Connection (SLC) is an extensive learning resource center for school library professionals. As the combined evolution of School Library Monthly and Library Media Connection magazines, SLC maintains their commitment to providing those in the school library field with practical insights and inspiration while also advancing the scope and mission of its predecessors.”2

Target audience: LIS professionals working in school libraries and educators.3

Publisher: Libraries Unlimited.4

Peer reviewed? No.5

Type: LIS professional news.6

Medium: Print and online.7

Content: Articles on “Organization & Management, Instructional Leadership, and Perspectives & Partners.” Reviews are also featured in a searchable database.8

Frequency of publication: Bimonthly (print); continuously (online.)9

About the publication’s submission guidelines

Location of submission guidelines: https://schoollibraryconnection.com/assets/documents/SchoolLibraryConnection_SubmissionGuidelines.pdf

Types of contributions accepted: Queries for proposed articles should be addressed to the appropriate editor found on their submissions page. Articles on day-to-day operations and best practices of school librarianship should be discussed with the Organization & Management editor. Articles on instructional practice should be discussed with the Instructional Leadership editor. Articles on school libraries in the broader context of education should be discussed with the Perspectives & Partners editor. Experienced and new writers are welcomed.10

Reviews are also accepted in the form of “concise descriptions and evaluations of the contents, quality, and curricular applications of books and other media available for school library purchase.”11

Submission and review process: Authors must send a query to the appropriate editor to develop their idea and article before submission. The final article must then be sent to that same editor.12 There is an editorial calendar available to guide author submissions.13 Articles are typically published four months after the article deadlines.14

All book and material reviews should be emailed to the reviews editor.15

Editorial tone: Informative and conversational.16

Style guide used: An in-house guide based on the Chicago Manual of Style, 16th Edition.17

Conclusion: Evaluation of publication’s potential for LIS authors

Excellent opportunity for LIS professionals involved with school libraries, with the ability to convey they first hand experiences with an active voice and in a clear, conversational style. Talented first-time authors are welcomed, so this would be a great place to start building a writing portfolio for a respected and widely-read publication. While not a peer-reviewed publication that would support tenure, work in this magazine reaches a very large audience and will increase the visibility of any contributing author.

 

Audience analysis


About the publication’s readers

Publication circulation: The print magazine has over 5,000 readers. The website reports an average of 4,250 visitors.18

Audience location and language or cultural considerations: The publication is based in North America, with a corresponding readership.19 Readers would be familiar with LIS jargon, gained through practice or education, and the issues facing school libraries. Given the practical focus of the publication, readers most likely approach their work with a positive attitude, interested in bettering themselves and the service they provide.20

Reader characteristics: Readers will have experience with libraries, especially school libraries, and the majority work directly with students.21 The 2019 editorial calendar indicates audience interest in OER, collection development, primary resources, collaborating with other school departments, makerspaces, cultural competence, and political literacy, all within the K-12 school library context.22

Knowledge of LIS subject matter: While a reader may have obtained their LIS knowledge through an undergraduate program for media specialists or through a LIS graduate program, depending on their position, it can be assumed all will have a clear understanding of the working of the school library and the responsibilities of the LIS professionals in K-12 libraries. Acronyms and terms common in education and school librarianship would be acceptable to use.23

Conclusion: Analysis of reader characteristics and their potential impact on authors

Readers of this publication expect articles that support their efforts to improve the LIS services they provide. They want information from colleagues about their successes and efforts they can replicate in their own libraries. To be successful writers will need to meet their collaborating editor’s expectations and submit articles written in an active voice, from personal experience or observation.

Last updated: July 5, 2019


References

Show 23 footnotes

  1. ProQuest, “School Library Connection,” Ulrichsweb Global Serials Directory, accessed July 5, 2019, http://ulrichsweb.serialssolutions.com.libaccess.sjlibrary.org/title/1562358591408/826729
  2. Libraries Unlimited, “About,” School Library Connection, accessed July 5, 2019, https://schoollibraryconnection.com/About
  3. Libraries Unlimited, “About.”
  4. ProQuest, Ulrichsweb Global Serials Directory.
  5. Libraries Unlimited, “About.”
  6. ProQuest, Ulrichsweb Global Serials Directory.
  7. Libraries Unlimited, “School Library Connection,” School Library Connection, accessed July 5, 2019, https://schoollibraryconnection.com.
  8. Libraries Unlimited, “About.”
  9. Libraries Unlimited, “School Library Connection.”
  10. Libraries Unlimited, “Write for Us,” School Library Connection, accessed July 5, 2019, https://schoollibraryconnection.com/About/Write
  11. Libraries Unlimited, “Reviews+,” School Library Connection, accessed July 5, 2019, https://schoollibraryconnection.com/Home/reviews?tab=5
  12. Libraries Unlimited, “Writing for School Library Connection Frequently Asked Questions,” School Library Connection, accessed July 5, 2019, https://schoollibraryconnection.com/assets/documents/SchoolLibraryConnection_FAQ.pdf
  13. Libraries Unlimited, “Write for Us.”
  14. Libraries Unlimited, “Writing for School Library Connection Frequently Asked Questions.”
  15. Libraries Unlimited, “Reviews+.”
  16. Libraries Unlimited, “School Library Connection.”
  17. Libraries Unlimited, “Article Submission Guidelines,” School Library Connection, accessed July 5, 2o19, https://schoollibraryconnection.com/assets/documents/SchoolLibraryConnection_SubmissionGuidelines.pdf
  18. Libraries Unlimited, “School Library Connection Media Kit 2018-2019,” School Library Connection, accessed July 5, 2019, https://schoollibraryconnection.com/assets/mediaserver/SLC/1981/1981090.pdf
  19. Libraries Unlimited, “School Library Connection Media Kit 2018-2019.”
  20. Libraries Unlimited, “School Library Connection.”
  21. Libraries Unlimited, “School Library Connection.”
  22. Libraries Unlimited, “Write for Us.”
  23. Libraries Unlimited, “Write for Us.”
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In the Library with the Lead Pipe

 

Publication analysis


About the publication

Title: In the Library with the Lead Pipe

ISSN: 1944-61951

Website: http://www.inthelibrarywiththeleadpipe.org/

Purpose, objective, or mission: From the website’s About page: “Lead Pipe believes libraries and library workers can change the world for the better. We improve libraries, professional organizations, and their communities of practice by exploring new ideas, starting conversations, documenting our concerns, and arguing for solutions.”2

Target audience: Educators, administrators, library support staff, technologists, and community members.3

Per co-founder Brett Bonfield: “We do our best to reach beyond librarians, administrators, etc. and also engage people who care about the same things that we care about, such as publishing, reading, knowledge, intellectual freedom . . . all the intersections between librarians and other fields, professions, avocations. We do this by trying to avoid jargon and by telling good stories, and we also do it by interviewing non-librarians and by asking non-librarians to write for us or serve as peer reviewers.”4

Publisher: The editorial staff of In the Library with the Lead Pipe5

Peer reviewed? Yes,6 by at least one external and one internal reviewer7

Type: An LIS scholarly publication that crosses over into the professional and trade publication category.8

Medium: Online.9

Content: The goals of Lead Pipe are to start conversations and to propose solutions to LIS problems and concerns. The content includes essays by the editorial board and articles by guest authors, including “educators, administrators, library support staff, technologists, and community members.”10 Articles range from advice to LIS students, to notes from LIS professionals in the workplace, to favorite books and commentary on current LIS-related news items such as retaining LGBTQ staff and library use of social media.11

Frequency of publication: Monthly.12

About the publication’s submission guidelines

Location of submission guidelines: http://www.inthelibrarywiththeleadpipe.org/submission-guidelines/

Types of contributions accepted: Constructive criticisms and commentary from people experiencing the library from the inside as librarians, administrators, and support staff, as well as community members who interact with libraries. The goal is to provide perspective from all aspects of the library community. The editors encourage article proposals from LIS students and those new to the profession.13

Examples of material published include:

  • Original research with a discussion of its consequences and an argument for action.
  • Articles arguing for a particular approach, strategy or development in librarianship, with practical examples of how it might be achieved.
  • Transformative works with additional explanatory or interpretive content. For example, a transcription of an interview or panel discussion, with a substantial introduction explaining the importance of the subject to librarianship and a discussion of related literature.14

Submission and review process: Prospective authors are asked to submit a 200-word abstract, a link or attachment to writing samples, and a current resume or CV using the email address listed on the submissions page. Authors may also submit a completed article, from 2000-5000 words, with citations as necessary.15

A staff member will respond to submissions within three weeks to indicate whether an article is appropriate to Lead Pipe publication goals in terms of content and style.16

According to Lead Pipe author instructions, “The author does the hard work of actually writing the article. Articles may have multiple authors, but in this case one author must be designated as the primary point of contact for the Editorial Board. Authors are also responsible for identifying an external reviewer. The external reviewer should have some professional connection to or knowledge of the article’s topic, and is expected to provide expert review and constructive feedback. The external reviewer does not necessarily have to be librarian. Authors may work with someone they already know or reach out to the professional community. The Editorial Board is happy to offer guidance in identifying and contacting an appropriate reviewer if needed.”17

Per co-founder Brett Bonfield, “Our goal is to make sure the article is factually accurate, well written, well edited, and interesting.”18

The process from selection to publication takes at least six weeks, with Lead Pipe editors requesting feedback and drafts from the author as necessary. This is a highly collaborative process where editors work closely with writers to produce the most fabulous writing possible for the site. Prospective authors should consult the Guest Author Instructions, Framework for Guest Author Proposals, and Peer Review Guidelines before submitting.19

Editorial tone: Informal and engaging; informative yet relaxed. The articles are peer-reviewed, but speak to the entire community of people who work in and use the library. They are thoughtful, positive articles that pose challenging questions and educate readers on diverse aspects of the LIS world.20

Style guide used:  The Lead Pipe includes an in-house style guide in its submission guidelines. Authors may use any citation style, as long as it is consistently applied within an article. The editors encourage use of the first-person for many articles, and request that authors avoid use of the passive voice.21 See the site’s detailed Style Guide for more information.

Conclusion: Evaluation of publication’s potential for LIS authors

This is an extremely LIS-student-friendly publication open to a great variety of topics within the field.22 The site has a registered ISSN number and although it has been awarded titles such as “€œBest General Blog”€ in 2012 from the Salem Press Library Blog Awards, the editors “feel that this rich peer review process sets us apart from scholarly blogs and puts us in the realm of “journal.”23 Many writers have referenced the site through other publications.24

The editors “encourage creative thinking, envelope-pushing, and constructive criticism,”25€œ while “articles indulging in non-constructive criticism will not be accepted.”26

 

Audience analysis


About the publication’s readers

Publication circulation: Not specified. According to a survey performed by Arthur Hendricks of 67 university library professionals, 3 of those 67 (4.5%) mentioned In the Library with the Lead Pipe as a blog that they regularly read.27

Audience location and language or cultural considerations: Currently all members of the editorial board work in the United States,28 and articles are written in American English.29 However, given that Lead Pipe is an internationally recognized, well-respected, yet informal journal that was previously a popular peer-reviewed blog, a more global readership may be assumed.

The publication style guide requests that authors “. . . incorporate a global perspective in the context and arguments of articles (e.g., by considering what the broad international profession should do, not just what the American Library Association or U.S.-based librarians should do). It is acceptable for an article’s focus to be on one geographic region, but this should be made clear in the article, and avoid phrases like “across the country” without mentioning which country.”30

Reader characteristics: Editors take pride in having diverse skills and interests, and bring all of that knowledge to the website, making it an interesting site to read even by those outside the profession. Lead Pipe is directed towards people involved in libraries in any capacity, from librarians to support staff and community members.31

Knowledge of LIS subject matter: Strong.32

Conclusion: Analysis of reader characteristics and their potential impact on authors

The journal is one of the longer standing open source, peer-edited and -reviewed LIS sites, dating back to 2008. It is read and referenced by librarians internationally, and provides good information and topics of conversation for librarians and those interested in the LIS community. It is an informally written site but still presents scholarly articles along with editorials and opinion pieces, and would be a good platform for LIS students who wish to network and share ideas and concerns through writing articles for a community of peers.

Per editor Brett Bonfield: “We think of ourselves as a journal and we publish “articles,” not posts, and those articles are indexed by EBSCO for its library database products. We’re not aggressive about it or anything–we were delighted by the Salem Press blog award, for instance–but it’s a distinction that has meaning for us. We love a lot of LIS blogs and we love a lot of LIS journals, we just think we have a bit more in common with the journals than the blogs.”33

Last updated: June 30, 2019


References

Show 33 footnotes

  1. ProQuest, “In the Library with the Lead Pipe,” Ulrichsweb Global Serials Directory, accessed June 30, 2019, http://ulrichsweb.serialssolutions.com.libaccess.sjlibrary.org/title/1523475745273/672658
  2. “About,” In the Library with the Lead Pipe, accessed June 30, 2019 http://www.inthelibrarywiththeleadpipe.org/about/
  3. “About,” In the Library with the Lead Pipe, accessed June 30, 2019, http://www.inthelibrarywiththeleadpipe.org/about/
  4. B. Bonfield, personal communication, March 17, 2013
  5. ProQuest, Ulrichsweb Global Serials Directory.
  6. ProQuest, Ulrichsweb Global Serials Directory
  7. “Lead Pipe Publication Process,” In the Library with the Lead Pipe, accessed June 30, 2019, http://www.inthelibrarywiththeleadpipe.org/submission-guidelines/lead-pipe-publication-process/
  8. “About.”
  9. ProQuest, Ulrichsweb Global Serials Directory.
  10. “About.”
  11. “Archives,” In the Library with the Lead Pipe, accessed June 30, 2019, http://www.inthelibrarywiththeleadpipe.org/archives/
  12. “Archives.”
  13. “About.”
  14. “Submission Guidelines,” In the Library with the Lead Pipe, accessed June 30, 2019, http://www.inthelibrarywiththeleadpipe.org/submission-guidelines/
  15. “Submission Guidelines,” In the Library with the Lead Pipe, accessed June 30, 2019, http://www.inthelibrarywiththeleadpipe.org/submission-guidelines/
  16. “Submission Guidelines.”
  17. Lead Pipe Publication Process.”
  18. Bonfield, personal communication.
  19. Lead Pipe Publication Process.”
  20. “About.”
  21. “Style Guide,” In the Library with the Lead Pipe, accessed May 3, 2017, http://www.inthelibrarywiththeleadpipe.org/submission-guidelines/style-guide/
  22. “Archives.”
  23. Ellie Collier, “And the Survey Says . . .,” In the Library with the Lead Pipe, September 5, 2012, accessed May 3, 2017, http://www.inthelibrarywiththeleadpipe.org/2012/survey-says/
  24. “Awards and Good Words,” In the Library with the Lead Pipe, accessed May 3, 2017,  http://www.inthelibrarywiththeleadpipe.org/awards-good-words/
  25. “About.”
  26. “About.”
  27. Arthur Hendricks, “Bloggership, or is publishing a blog scholarship? A survey of academic librarians,” Library Hi Tech 28, no. 3 (Summer 2010): 470-477, https://doi.org/10.1108/07378831011076701.
  28. “Editorial Board,” In the Library with the Lead Pipe, accessed June 30, 2019,  http://www.inthelibrarywiththeleadpipe.org/about/editorial-board/
  29. ProQuest, Ulrichsweb Global Serials Directory.
  30. “Style Guide.”
  31. “Style Guide.”
  32. “About.”
  33. Bonfield, personal communication.
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SNAP Section Blog

 

Publication analysis


About the publication

Title: SNAP (Students & New Archives Professionals) Section Blog

ISSN: N/A

Website:  https://snaproundtable.wordpress.com/

Purpose, objective, or mission: The SNAP Section is a sub-group formed within the Society of American Archivists (SAA) to focus on student and new professional goals and issues.1 The SNAP Blog provides SNAP Section members with a forum sharing information in a more public forum, in conjunction with other social media outlets.2 The blog meets supports SNAP’s goals to “provide a forum to share concerns and learn from each other” and to “facilitate remote participation in the group through social media and other online resources.”3

Target audience: Entry level or student archivists, particularly those involved in the SAA: students, interns, new professionals, early-career archivists, and those still looking for their first professional job. Per the bylaws, any member or nonmember of SAA, including new and more experienced archives professionals, may participate in SNAP in accordance with the most current Guidelines for Roundtables as set forth by the SAA Council.4

Publisher: The Society of American Archivists (SAA).5

Peer reviewed? No.6

Type: LIS Professional and Trade Publication.7

Medium: Online.8

Content: Sharing information relevant to the student and new archive professional community, including archive-relevant blogs, regional meetings or courses, project ideas, general Q&A regarding research, professional and student issues, and the Ask An Archivist Q&A section.9

Frequency of publication: Updated as often as members post online. Recently the rate has been about three times per month.10

About the publication’s submission guidelines

Location of submission guidelines: https://snaproundtable.wordpress.com/about/

Types of contributions accepted: Blog reviews, accounts of regional meetings or courses, project ideas, and anything of interest to the archival community.11 Special columns offer more structured writing opportunities, and can be found here.12

Submission and review process: Authors who want to contribute to the blog should submit a contact form with information about themselves and about the topic they plan to write about.13 It can be assumed that the blog team will work with authors to develop their idea and get it posted.

Editorial tone: Informal.14

Style guide used: None listed.

Conclusion: Evaluation of publication’s potential for LIS authors

The SNAP Section Blog is an excellent forum for sharing archival information and concerns among a like-minded group. It should be easy for novice writers to practice publishing their thoughts, ideas, and announcements in this public forum. Posting on this blog promises networking potential, as well as the possibility of becoming a strong voice in the newest generation of archivists, who may bring to light new perspectives on issues not emphasized to more established archivists.

 

Audience analysis


About the publication’s readers

Publication circulation: Currently 218 people follow the blog,15 though the number of views that blog posts receive on the site and on linked-to social media could potentially be much greater.

Audience location and language or cultural considerations: The audience is largely North American, as the blog concerns members of the SAA. English is the primary language. Recent blog posts demonstrate comfort with social media and current internet language.16

Reader characteristics:  Since the Section focuses on students and new professionals, members are likely overall to be younger than their other SAA Section counterparts, though new archive professionals may be older individuals in the midst of a career change. Readers may also be more established archivists who want to keep up with what issues their new colleagues find important.17

Knowledge of LIS subject matter: Some LIS terminology and understanding is expected; but this is not a professional-grade publication, just sharing among peers. Contributors writing about their personal experiences in the field are not necessarily expected to walk readers through each step of what their work entails.18

Conclusion: Analysis of reader characteristics and their potential impact on authors

The SNAP Blog offers an excellent venue for new and student archivists to share knowledge, insights, and new ideas about their profession.19 This is a very organized, enthusiastic group of students and new professionals who are addressing the needs of those LIS professionals new to archival librarianship. Readers are hoping to learn career tips, gain insight on issues they have different perspectives on, and network with other professionals. Write from personal experience and with passion for maximized readership.

Last updated: June 30, 2019


References

Show 19 footnotes

  1. Society of American Archivists, “SNAP Mission Statement,” accessed June 30, 2019, https://www2.archivists.org/groups/students-and-new-archives-professionals-snap-section/snap-mission-statement
  2. Students & New Archives Professionals Section, “About,” accessed June 30, 2019, https://snaproundtable.wordpress.com/about/
  3. Society of American Archivists, “SNAP Mission Statement.”
  4. Students & New Archives Professionals Section, “About.”
  5. Society of American Archivists, “Students and New Archives Professionals (SNAP) Section,” accessed June 30, 2019, https://www2.archivists.org/groups/students-and-new-archives-professionals-snap-section
  6. Society of American Archivists, “SNAP Mission Statement.
  7. Students & New Archives Professionals Section, “About.”
  8. Students & New Archives Professionals Section, “About.”
  9. Students & New Archives Professionals Section, “About.”
  10. Students & New Archives Professionals Section, “Section,” Accessed June 30, 2019, https://snaproundtable.wordpress.com
  11. Students & New Archives Professionals Section, “About.”
  12. Students & New Professionals Section, “Series,” accessed June 30, 2019, https://snaproundtable.wordpress.com/series/.
  13. Students & New Archives Professionals Section, “About.”
  14. Students & New Archives Professionals Section, “Section.”
  15. Students & New Archives Professionals Section, “Section.”
  16. Students & New Archives Professionals Section, “Section.”
  17. Students & New Archives Professionals Section, “Section.”
  18. Students & New Archives Professionals Section, “Section.”
  19. Students & New Archives Professionals Section, “Section.”
Continue Reading

American Libraries

 

Publication analysis


About the publication

Title: American Libraries

ISSN: 0002-9769 (Print) and 2163-5129 (Online)1

Website: https://americanlibrariesmagazine.org

Purpose, objective, or mission: American Libraries is “the flagship publication of the American Library Association,” dedicated to publishing news “about all matters of import to libraries and librarians.”2 Per the Editorial Policy, part of the ALA Policy Manual section 10.2: the editor is charged with “a particular responsibility to convey to the membership and other readers full and accurate information about the activities, purposes, and goals of the Association.”3

Target audience: ALA members, the majority of whom are professional librarians in the United States.4

Publisher: American Library Association (ALA)5

Peer reviewed? No.6

Type: LIS professional news magazine.7

Medium: American Libraries is a print publication, with occasional digital supplements. American Libraries Online is the online edition.8

Content: American Libraries “features articles on professional concerns and developments, along with news of the Association, library-related legislation, and libraries around the country and the world. Expression of diverse viewpoints and critical interpretation of professional issues make the magazine the premier forum for the exchange of ideas.” 9

Frequency of publication: The print edition is published 6 times per year, with a digital-only July/August issue and occasional digital supplements.10

About the publication’s submission guidelines

Location of submission guidelines: https://americanlibrariesmagazine.org/submissions/

Types of contributions accepted: American Libraries solicits contributions of 600-1,500-word articles, including book reviews, features and opinion pieces on topics of general interest to members of the American Library Association. Letters to the editor are also accepted.11

Submission and review process: Manuscripts should be submitted via email to americanlibraries@ala.org. Hard copies may be mailed to American Libraries, 50 E. Huron St., Chicago, IL 60611. After submission, there may be “editorial revisions, deletions, or additions that in their opinion support the article’s focus. Editors will make every possible effort to review copy with the author prior to publication, especially regarding any proposed substantive changes.” Authors should hear back about their manuscripts within 4-8 weeks.12

Editorial tone: “Informal, but informative. Factual articles must be inviting and readable, with all statements backed by responsible research and interviews with several expert sources.” The editor encourages the “expression of diverse viewpoints and critical interpretation of professional issues.”13

Style guide used: Chicago Manual of Style (15th ed.).14

Conclusion: Evaluation of publication’s potential for LIS authors

This 100+-year-old magazine is a well-respected publication with a wide audience. It would not be scholarly enough in tone to carry much weight for someone building up publications for tenure, but it is a credible, professional publication that provides a forum for practical information sharing among members of the LIS community. American Libraries publishes feature stories and opinion pieces as well as letters to the editor, and occasionally opportunities for columnists arise. Strong writers with appropriate story ideas should be encouraged to submit work here, whether they are LIS practitioners, educators, or students.

 

Audience analysis


About the publication’s readers

Publication circulation: Over 62,000 member organizations, individual members, and paid subscribers.15

Audience location and language or cultural considerations: A geographic breakdown could not be found, though American Libraries does offer rates for the US, Canada, and International subscriptions.16 It is probably safe to assume that the majority of ALA members reside and work in the United States. American Libraries is published in English, and readers are likely to be completely comfortable communicating in English. However, overuse of regionalisms should be avoided to appeal to the diverse and widespread American audience.17

Reader characteristics: Because readers are usually members of the ALA, the vast majority work in a variety of libraries and have a high level of education.18 As librarians, these readers are likely to be interested in library topics and sympathetic to library issues. However, it is not safe to assume that readers are homogeneous in terms of how they believe problems should be solved. Letters to the editor and point-of-view pieces indicate that readers can be highly opinionated. The editorial policy states that the “expression of diverse viewpoints and critical interpretation of professional issues make the magazine the premier forum for the exchange of ideas.”19

Knowledge of LIS subject matter: Readers are likely to know a lot about general library topics and issues. Still, the audience includes all types of librarians, so authors would want to avoid highly specialized topics and language. For example, public librarians may not be familiar with (or interested in) the particular jargon and issues of military librarians, and technology specialists may not be familiar with the jargon of catalogers.[19. American Libraries, “About.”

Conclusion: Analysis of reader characteristics and their potential impact on authors

Because this is a professional rather than a scholarly publication, appropriate submissions would be practical rather than theoretical. Possibilities might include current topics in librarianship, or unique twists on topics of general interest to the broad LIS community such as management, advocacy, and general-interest technologies. American Libraries readers have in common a professional or personal interest in libraries, but the audience is large, and readers’ specialized interests will be quite diverse. For this magazine, general library topics would be appropriate — articles on things like library technology, marketing, or management, the kinds of topics that would be relevant to all librarians, no matter what kinds of libraries they worked in.

Authors could assume that American Libraries readers would understand general library language and that basic terms would not need to be explained (the editors of American Libraries, for example, assume that readers will understand ALA’s common acronyms, such as ACRL). However, authors should try to avoid the kinds of topics or jargon that might be related to a specific library environment or aspect of librarianship, such as academic libraries or cataloging. Articles on highly specific topics or for particular ALA subgroups would be better directed toward the publications of the related ALA divisions, such as College and Research Libraries News or Children and Libraries.

Last updated: June 30, 2019


References

Show 19 footnotes

  1. ProQuest, “American Libraries,” Ulrichsweb Global Serials Directory, accessed June 30, 2019, http://ulrichsweb.serialssolutions.com.libaccess.sjlibrary.org/title/1561931025099/41722
  2. American Library Association, “About,” accessed June 30, 2019, https://americanlibrariesmagazine.org/about/
  3. American Libraries, “About.”
  4. American Libraries, “Advertising,” accessed June 30, 2019, https://americanlibrariesmagazine.org/advertising-2/
  5. ProQuest, Ulrichsweb Global Serials Directory.
  6. ProQuest, Ulrichsweb Global Serials Directory.
  7. ProQuest, Ulrichsweb Global Serials Directory.
  8. American Libraries, “About.”
  9. American Libraries, “Submissions,” accessed June 30, 2019, https://americanlibrariesmagazine.org/submissions/ 
  10. American Libraries, “About.”
  11. American Libraries, “Submissions.”
  12. American Libraries, “Submissions.”
  13. American Libraries, “Submissions.”
  14. American Libraries, “Submissions.”
  15. American Libraries, “Advertising.”
  16. American Libraries, “Subscriptions,” accessed June 30, 2019, https://americanlibrariesmagazine.org/subscriptions/
  17. ProQuest, Ulrichsweb Global Serials Directory.
  18. American Libraries, “About.”
  19. American Libraries, “Submissions.”
Continue Reading

Library Journal

 

Publication analysis


About the publication

Title: Library Journal (LJ)

ISSN: 0363-02771

Website: http://www.libraryjournal.com/

Purpose, objective, or mission: This journal is produced as a trade publication with the intent to provide library news and related information. Although the emphasis of the journal is on public libraries, the journal contains information pertinent to a wide variety of professionals in the library world. Library Journal also provides reviews of books, ebooks, audiobooks, DVDs/videos, and other media annual to assist library professionals in purchasing for their institution. The mission of the journal is to provide feature articles and news stories which inform library professionals about current issues in a readable style.2

Target audience: The target audience is composed of librarians in public, academic, and special libraries, as well as library administrators, staff, and directors.3

Publisher:  Media Source, Inc.4

Peer reviewed? No.5

Type: LIS professional news. Library Journal is a non-research-oriented LIS professional news journal that includes advertising, bibliographies, illustrations, and book reviews.6

Medium: Library Journal is a print publication with free online content. Online archives are free, though they do not necessarily contain everything that is in the print edition.7 You can also subscribe to LJ’s RSS feeds and follow them on Facebook, Twitter, and Pinterest.8 The online version of Library Journal also includes blogs, podcasts and message boards, links to affiliated newsletters, and tools to assist in collection development and other areas of library administration.9

Content: Library Journal content includes news, reviews, LJ bestsellers, commentary, departments, info-tech, special reports, letters to the editor, upcoming events, classified ads, and photos.10 Library Journal evaluates over 8,000 books annually and also provides reviews of library-related equipment and materials.11

Frequency of publication: The print publication is issued 12 times a year.12 Online content is updated continuously.13 Reviews are also welcomed, though review contributors are expected to regularly write, rather than simply submitting one review.14

Submission and review process: Submissions to the Features and Columns sections should be 2 to 4 pages in a magazine, or 1800 to 2700 words. Finalized drafts can be sent as an attachment along with a query describing the coverage and approach of the article as well as the writer’€™s connection to the subject and his or her expertise. The query can be a paragraph or several paragraphs in length. Response to queries may take between 4 to 6 weeks. LJ also accepts opinion pieces and rants about topics and concerns in the library profession for its “BackTalk” . Pieces should be in the range of 900 words. Be sure to email the appropriate editor for the type of content being submitted.15

Book reviewer guidelines for contracted and unpaid review writers can be found here.16

Editorial tone: As this publication is aimed at the general librarian population, the tone of articles should be objective as well as thought-provoking while providing topical and useful information. Articles should be written in an “accessible and readable style.”17

Style guide used: No particular style guide is indicated.

Conclusion: Evaluation of publication’s potential for LIS authors

A trusted and respected publication for the library community, Library Journal certainly has the potential for an LIS author to reach a wide audience. Since the journal reaches out to public, academic, and special libraries, there are a multitude of articles that could possibly be written for this publication.

Library Journal is open to ideas for articles and columns, and also encourages “opinion pieces and rants.”18 Library Journal prefers an approach that is widely accessible by its readers.19 There is therefore great potential for newer writers who are not necessarily comfortable with a more scholarly voice. There is also a market here for librarians to offer insight and advice on practical issues facing contemporary libraries. This is a wonderful opportunity for librarians (including those who may not consider themselves to be professional authors) to share their real-world experience with others.

Library Journal Reviews+ is a popular selection tool used in public and academic libraries, and an ongoing opportunity exists here to publish reviews in a wide range of disciplines. Reviewers are not required to have previously published reviews.20 This would be an excellent opportunity for library students with graduate degrees in other areas to review books in their specialty and begin to publish in the LIS field.

 

Audience analysis


About the publication’s readers

Publication circulation: Library Journal is distributed to 43,000 print subscribers, and its online equivalent registers over 91,000 monthly visits. The publication is also popular on social media, with over half a million followers across various social media platforms, on which journal content is shared.21

Audience location and language or cultural considerations: LJ is printed in English, and most articles focus on topics affecting libraries in the United States. A scan of recent article titles reveals an editorial comfort with acronyms specific to the American context, such as CIA, ALA, and NYPL.22 However, authors should remain sensitive to the possibility of diverse readership, since cultural diversity and international issues are embraced by the publication, as demonstrated by recent articles on Indigenous Academic Libraries, Spanish-language collection development, and inclusion in scholarly publishing.23

Reader characteristics: Because the audience largely consists of librarians and library staff, readers are likely to be both interested in and sympathetic to library issues. They are also likely to share common values and beliefs about the role and importance of librarianship.24 The readership is large,25 however, and likely diverse in their particular perspectives on library issues.

Knowledge of LIS subject matter:  Library Journal is read by people all across the library profession, so a working knowledge of library terms can be assumed, but authors should be aware that members of their audience may not have MLIS degrees.26

Conclusion: Analysis of reader characteristics and their potential impact on authors

Readers of Library Journal include library directors, administrators, and staff in all types of libraries. An article written for this publication has the potential to reach and influence people across the library field, nationally and even internationally. Authors should remain aware that their readers are familiar with both the current highest standards of librarianship, yet also the practical difficulties that come with working in the field. It is recommended to aim for a broad reach, even when writing about an issue specific to one kind of library, so that readers from all types of libraries can gather ideas or inspiration from each article.

Last updated: June 29, 2019


References

Show 26 footnotes

  1. ProQuest, “Library Journal,” Ulrichsweb Global Serials Directory, accessed June 29, 2019, http://ulrichsweb.serialssolutions.com.libaccess.sjlibrary.org/title/1521665093762/48829
  2. Library Journal, “About Us,” accessed June 29, 2019, https://www.libraryjournal.com/?page=About-Us.
  3. Library Journals, “About Us.”
  4. Media Source, Inc., “Media Source Inc.,” accessed June 29, 2019, http://mediasourceinc.com/
  5. Library Journal, “Submissions,” accessed June 29, 2019, https://www.libraryjournal.com/?page=submit-features-news.
  6. Library Journal, “Library Journal,” accessed June 29, 2019, https://www.libraryjournal.com
  7. Library Journal, “Reviews+,” accessed June 29, 2019, https://www.libraryjournal.com/?subpage=Reviews%2B
  8. Library Journal, “Library Journal.”
  9. Library Journal, “Library Journal.”
  10. Library Journal, “Library Journal.”
  11. Media Source, Inc., “Library Journal,” accessed June 29, 2019, http://media.libraryjournal.com/library-journal/.
  12. Library Journal, “Subscribe to Library Journal, accessed June 29, 2019, https://www.libraryjournal.com/?page=subscribe.
  13. Library Journal, “Library Journal.”

    About the publication’s submission guidelines

    Location of submission guidelines: For articles: https://www.libraryjournal.com/?page=submit-features-news. For reviews: https://www.libraryjournal.com/?page=Review-for-LJ

    Types of contributions accepted: Feature articles that are broad in scope and/or offer useful information and ideas. The journal also accepts news pieces, announcements, photos of library-related news and events, letters to the editor, and opinion pieces.[14. Library Journal, “Submissions.”

  14. Library Journal, “Review for LJ,” accessed June 29, 2019, https://www.libraryjournal.com/?page=Review-for-LJ.
  15. Library Journal, “Submissions.”
  16. Library Journal, “Review for LJ.”
  17. Library Journal, “Submissions.”
  18. Library Journal, “Submissions.”
  19. Library Journal, “Submissions.”
  20. Library Journal, “Review for LJ.”
  21. Media Source, Inc., “Library Journal.”
  22. Library Journal, “News,” accessed June 29, 2019, https://www.libraryjournal.com/?subpage=News
  23. Library Journal, “News.”
  24. Library Journal, “About Us.”
  25. Media Source, Inc., “Library Journal.”
  26. Library Journal, “Submissions.”
Continue Reading

Young Adult Library Services

 

Publication analysis


About the publication

Title: Young Adult Library Services (YALS)

ISSN: 2374-7706 1

Website: http://www.ala.org/yalsa/young-adult-library-services

Purpose, objective, or mission: It is the official journal of Young Adult Library Services Association (YALSA), whose mission is “to support library staff in alleviating the challenges teens face, and in putting all teens ‒ especially those with the greatest needs ‒ on the path to successful and fulfilling lives.”2 In support of these efforts, YALS “features articles that showcase best and emerging practices, provides news from related fields, spotlight significant YALSA events and opportunities, and offer in-depth reviews of professional literature.”3

Target audience: Librarians and library staff who serve youths, ages 12 through 18.4

Publisher: American Library Association.5

Peer reviewed? No.6

Type: LIS professional news.7

Medium: Online.8

Content: Showcases best practices, news from related professions, reviews of professional literature, and spotlights YALSA events.9 Each issue may contain articles on important topics such as: intellectual freedom, intersectionality, cultural competence, adolescent literacy, youth development, and leadership. There may also be interviews, speeches, or bibliographic essays.10

Frequency of publication: Four times a year.11

About the publication’s submission guidelines

Location of submission guidelines: http://yalsa.ala.org/blog/yals/author-guidelines/

Types of contributions accepted: Feature articles ranging from 1,800 to 4,000 words in length. News of current interest to the profession, articles on best practices, news from related professions, and reviews of professional literature. Manuscripts submitted should not be under consideration or accepted elsewhere.12

Submission and review process: Manuscripts should be submitted as Microsoft Word documents via email to the editor. Contact the editor for specifics concerning submission and style guidelines. Submissions may be edited for clarity accuracy, and readability.13

Editorial tone: There is no stated tone for article submissions, and articles can range from academic to reports on field practice. A wide variety of styles is acceptable as long as the submission conforms to the themes and types of articles YALSA is interested in for their readers.14

Style guide used: Chicago Manual of Style, 16th edition.15

Conclusion: Evaluation of publication’s potential for LIS authors

This publication is eminently suitable to anyone who has an interest in writing articles geared towards librarians serving young adults (aka “teenagers,” adolescents,” “youth”). It would be an excellent resume builder to have been published in the YALSA journal. The guidelines are direct and exact. Getting published in this journal might be difficult for a novice, but the attempt would be worth it.

 

Audience analysis


About the publication’s readers

Publication circulation: YALS reaches YALSA membership, over  5,000 librarians and educators.16

Audience location and language or cultural considerations: YALSA is centered in Chicago, IL, and the main geographic location served is the United States. However, they do outreach programs in other countries and some members are international, so the journal has a limited international scope as well. Cultural considerations do not generally enter into the journal’€™s authorship. Most authors appear to be writing solely for American librarians who serve young adults. These articles can be applicable to most any other developed country’€™s librarians serving youth (ages 12-18), however, even more than with young adult services in the U.S., there is a dearth of research and scholarship on developing nation’s youth services.17

Reader characteristics: Readers range in location, age, and gender. They are spread all over the U.S. in both public and school libraries. The vast majority of readers have MLIS degrees and work as Young Adult Specialists or youth generalists in public library librarians or School Library Media Technicians. Some readers are para-professionals or library assistants at these locations and do not have a MLIS degree. All the librarians who read YALS, however, are highly interested in services to young adults (ages 12-18) as that is the target issue for this particular journal. Some interests they all share are collection development for YA literature, community development, inclusivity, methods of incorporating library use into school curricula, intellectual freedom, and hot topic issues having to do with youth services. Since the librarians targeted by this journal work with young adults (ages 12-18), their needs tend to be a trifle more progressive than some fields. The world of youth services is constantly expanding and evolving due to YA reliance on the internet and technology. In order to keep up with the clientele they serve, the readers are going to be looking for innovative articles which will offer the ideas, experiences, and opinions of their colleagues.18

Knowledge of LIS subject matter: Considering that most of the readers have MLIS degrees, contributors can assume that readers will be familiar with the profession’s vocabulary, particularly that pertaining to young adult services.19

Conclusion: Analysis of reader characteristics and their potential impact on authors

The most important thing to keep in mind when writing for YALS is that the readership is going to be interested primarily in topics having to do with youth librarianship. They are not going to be interested in esoteric topics on archives, law libraries, etc. Some articles on cataloging or subscription databases would be acceptable, but primarily articles should be geared toward advancing, managing and delivering excellent library and information services to young people.

Last updated: June 29, 2019


References

Show 19 footnotes

  1. ProQuest, “Young Adult Library Services (Online),” Ulrichsweb Global Serials Directory, accessed June 29, 2019, http://ulrichsweb.serialssolutions.com.libaccess.sjlibrary.org/title/1561864038399/442511
  2. American Library Association, “About YALSA,” Young Adult Library Services Association, accessed June 29, 2019, http://www.ala.org/yalsa/aboutyalsa.
  3. American Library Association, “Young Adult Library Services (YALS),” Young Adult Library Services Association, accessed June 29, 2019, http://www.ala.org/yalsa/young-adult-library-services.
  4. American Library Association, “Young Adult Library Services (YALS).”
  5. ProQuest, Ulrichsweb Global Serials Directory.
  6. American Library Association, “Young Adult Library Services (YALS).”
  7. ProQuest, Ulrichsweb Global Serials Directory.
  8. American Library Association, “Young Adult Library Services (YALS).”
  9. American Library Association, “Young Adult Library Services (YALS).”
  10. Young Adult Library Services Association, “YALS Archive,” YALSA Blog, accessed June 29, 2019. http://yalsa.ala.org/blog/yals/yals-archive/.
  11. Young Adult Library Services Association, “YALS Archive.”
  12. Young Adult Library Services Association, “YALS Author Guidelines,” YALSA Blog, accessed June 29, 2019. http://yalsa.ala.org/blog/yals/author-guidelines/.
  13. Young Adult Library Services Association, “YALS Author Guidelines.”
  14. Young Adult Library Services Association, “YALS Author Guidelines.”
  15. Young Adult Library Services Association, “YALS Author Guidelines.”
  16. Young Adult Library Services Association, “YALS Advertising,” YALSA Blog, accessed June 29, 2019, http://yalsa.ala.org/blog/yals/yals-advertising/.
  17. American Library Association, “About YALSA.”
  18. American Library Association, “Young Adult Library Services (YALS).”
  19. American Library Association, “Young Adult Library Services (YALS).”
Continue Reading

College & Research Libraries News

 

Publication analysis


About the publication

Title: College & Research Libraries News

ISSN: 0099-0086 (Print) and 2150-6698 (Online)1

Website: http://crln.acrl.org/

Purpose, objective, or mission: C&RL News “provides articles on the latest trends and practices affecting academic and research libraries and serves as the official newsmagazine and publication of record of the Association of College and Research Libraries.”2

Target audience: Members of the ACRL.3

Publisher: Association of College and Research Libraries (ACRL).4

Peer reviewed? No.5

Type: LIS professional news magazine.6

Medium: Print and online.7

Content: Per their website, “College & Research Libraries News (C&RL News) publishes articles, reports, and essays written by practitioners addressing philosophy and techniques of day-to-day management of academic library services and collections. C&RL News provides current information relating to issues, activities, and personalities of the higher education and academic and research library field. Information literacy, scholarly communication, technology, professional education, preservation, government actions that affect libraries, acquisitions, grants to libraries, product updates, and the business of the Association of College and Research Libraries (ACRL) are covered in C&RL News.”8

Frequency of publication: 11 monthly issues.9

About the publication’s submission guidelines

Location of submission guidelines: https://crln.acrl.org/index.php/crlnews/about/submissions#authorGuidelines

Types of contributions accepted: Articles, essays, and reports.10

Submission and review process: Manuscripts must be submitted to the editor via email. Only original manuscripts that have not been published will be accepted, however, exception may be given to previous items published in other institutional newsletters. Submission length depends on type: “News notes may be 150-350 words; essays for “The Way I See It” should be 750-1,000 words; feature articles (Scholarly Communication, ACRL Techconnect, and Internet Resources) should be no more than 2,000 words.” Footnotes, charts and tables should be minimal; graphics should be included with submission. The author is responsible for obtaining permission for the use of any graphics. Please provide a brief caption and credit (if needed) for all images.11 Authors should consult past issues and the author guidelines for instructions on writing for specific columns.

Editorial tone: Practical, accurate, informative, and informal. Even humorous essays are welcomed.12

Style guide used: Chicago Manual of Style, 16th ed.13

Conclusion: Evaluation of publication’s potential for LIS authors

Publishing with C&RL News provides a strong foundation for both an author’s portfolio, in addition to allowing the author to be involved in a LIS association. Authors are not required to become ACRL members to publish with C&RL News; however, ACRL offers a variety of publication tools and resources, including wikis and other forums for information sharing that is important to the professional development of librarians, and LIS authors. C&RL News provides new LIS authors the potential to build their writing portfolio within a supportive, field-specific environment.14

 

Audience analysis


About the publication’s readers

Publication circulation: The largest division of the ALA, the ACRL claims a membership of over 10,000.15 Since these members receive automatic subscriptions to the C&RL News, this would be a certain count towards the circulation. However, nonmembers can also subscribe to the publication, and the latest circulation total notes the total circulation count at 14,000. Aside from members and nonmember single subscriptions, there may also be subscriptions by other libraries or related groups (educators) that may have an interest in receiving this publication.16

Audience location and language or cultural considerations: As the ACRL is a division of the American Library Association, the publication is geared towards academic and research libraries in America. However, the subscription information provides rates specific to subscriptions to Canada, Postal Union of the Americas and Spain (PUAS) countries, and all other countries.17 The publication is printed in English and serves as the official news outlet for a US-based organization, so cultural considerations do not seem to expand beyond the U.S. However, some columns may include international websites and stories on librarianship in other countries18 which demonstrate an awareness of how library trends and practices in other countries can affect U.S. librarianship.

Reader characteristics: The audience of C&RL News is comprised of members of the ACRL, who are professional librarians, staff, administrators, directors, educators in LIS, and students. Nearly all members report affiliation with universities or colleges, with almost half belonging to large research or doctoral-granting universities. The smallest reported group of subscribers is those affiliated with two-year or technical colleges, who comprise 11% of the current membership.19 Readers are used to the publication’s inclusion of more personal insights into individual experiences and humorous anecdotes, and are therefore likely to be open to new perspectives.20

Knowledge of LIS subject matter: As the ACRL is a professional association of academic librarians and individuals with interest in academic librarianship, an advanced and specific knowledge of LIS subject matter can be assumed. Readers will not want definitions and descriptions of issues that they are familiar with; this audience expects to be informed on the current news, trends, and practices in academic and research libraries.

Conclusion: Analysis of reader characteristics and their potential impact on authors

This publication’s readers are involved in their libraries, their institutions, the academic library community, and the academic community itself. Though not a scholarly publication, informal research exploring best practices and methods for improving services is a sure way to maintain readers’ attention. From archives to community college public services, any essay on a specific topic within the academic library field could offer readers the opportunity to apply the author’s findings to their own institutions. However, authors should keep in mind that readers have diverse experiences. Staff members at technical colleges may be more interested in new resources on serving local communities, whereas administrators at research universities may have a greater interest in international trends. Whatever the chosen topic, authors should be sure to write from experience and with the confidence of expertise.

Last updated: June 29, 2019.


References

Show 20 footnotes

  1. ProQuest, “College & Research Libraries News,” Ulrichsweb Global Serials Directory, accessed June 29, 2019. http://ulrichsweb.serialssolutions.com.libaccess.sjlibrary.org/title/1561866753201/119300
  2. Association of College and Research Libraries, “About C&RL News,” College & Research Libraries News, accessed June 29, 2019, https://crln.acrl.org/index.php/crlnews/pages/view/about
  3. Association of College and Research Libraries, “About C&RL News.”
  4. ProQuest, Ulrichsweb Global Serials Directory.
  5.  Association of College and Research Libraries, “About C&RL News.”
  6. Association of College and Research Libraries, “About C&RL News.”
  7. Association of College and Research Libraries, “Editorial Policies,” College & Research Libraries News, accessed June 29, 2019, https://crln.acrl.org/index.php/crlnews/about/editorialPolicies#custom-0.
  8. Association of College and Research Libraries, “Submissions,” College & Research Libraries News, accessed June 29, 2019, https://crln.acrl.org/index.php/crlnews/about/submissions#authorGuidelines
  9. Association of College and Research Libraries, “Editorial Policies.”
  10. Association of College and Research Libraries, “Submissions.”
  11. Association of College and Research Libraries, Submissions.
  12. Association of College and Research Libraries, Submissions.
  13. Association of College and Research Libraries, Submissions.
  14. Association of College and Research Libraries, “About C&RL News.”
  15. American Library Association, “About ACRL,” Association of College & Research Libraries, accessed June 29, 2019, http://www.ala.org/acrl/aboutacrl.
  16. Association of College & Research Libraries, 2018-2019 Media Planning Guide, accessed June 29, 2019, http://www.ala.org/acrl/sites/ala.org.acrl/files/content/ACRL_MediaKit19.pdf.
  17. Association of College and Research Libraries, “Editorial Policies.”
  18. Association of College and Research Libraries, “Past Issues,” College & Research Libraries News, accessed June 29, 2019, https://crln.acrl.org/index.php/crlnews/issue/archive.
  19. Association of College & Research Libraries, 2018-2019 Media Planning Guide.
  20. Association of College and Research Libraries, “Submissions.”
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School Library Journal

 

Publication analysis


About the publication

Title: School Library Journal (SLJ)

ISSN: 0362-89301

Website: https://www.slj.com

Purpose, objective, or mission: Per their website, “School Library Journal is the premiere publication for librarians and information specialists who work with children and teens. A source of quality journalism and reviews for more than 60 years, SLJ produces award-winning features and news coverage on: literacy, best practices, technology, education policy and other issues of interest to the school library and greater educator community.”2

Target audience: Any librarians and information professionals working with children and teens, including librarians in K-12 schools as well as those in public libraries.3

Publisher: Media Source, Inc.4

Peer reviewed? No.5

Type: Professional.6

Medium: Print and online.7

Content: Claims to be one of the most authoritative reviewers of children’s and young adult materials. It mainly focuses on books, but also includes reviews on audio and video items. The journal also contains columns, news, and feature articles.8

Frequency of publication: Monthly.9

About the publication’s submission guidelines

Location of submission guidelines: https://www.slj.com/?page=Submissions

Types of contributions accepted: Items of interest to librarians and educators who work with children: feature articles, news articles, and specialty columns.10 Articles from the last few years include topics such as rural public libraries, fundraising, app reviews, bloggers, LGBTQ+ Pride, diversity, and tips for school librarians preparing for the first day of school.11

Submission and review process: Send brief article proposals to the appropriate editor before submitting any complete articles. Feature articles are generally less than 2,500 words, while opinion pieces are around 600-700 words. News articles can vary in length, depending on the topic.12

Editorial tone: Informative, but not academic.13

Style guide used: None indicated.

Conclusion: Evaluation of publication’s potential for LIS authors

This is a successful and popular publication that, while encouraging of submissions, may be difficult to break into as a writer. A thorough study of the publication with attention to the authors published in their pages will give a writer a better idea if this is a good match for them.

 

Audience analysis


About the publication’s readers

Publication circulation: School Library Journal has a circulation of 23,000 in the print edition with an estimated reach of 92,000 readers.14

Audience location and language or cultural considerations: There is no specific breakdown on the nationality of the readers available, but the history of the journal reveals that it is entirely geared toward schools in the United States and Canada.15 Most of the readers of this journal would be those who work with youth in libraries in the United States, so there should not be any problems with cultural references, LIS jargon, or terminology particular to education.16

Reader characteristics: Readers of this journal would be those who work with K-12 students, either in schools or public libraries. They have a shared interest in promoting literacy and welcome resources that inspire student achievement.17 Articles openly and positively discuss diversity and inclusivity in library services, with article topics ranging from combating systematic racism in schools to selecting LGBTQ+ books for pre-teen collections. More articles and reviews touching on these topics would be welcome.18

Knowledge of LIS subject matter: Readers of this journal would not be limited to those with teaching credentials or MLS degrees. Some may be library media technicians who may not have an advanced degree, but would have enough education or professional training in order to understand the subject matter.19

Conclusion: Analysis of reader characteristics and their potential impact on authors

Readers of School Library Journal have a common interest in children’€™s literature and issues regarding school libraries. Many of the readers are library technicians, so some articles are geared toward encouraging collaboration with teachers and librarians. Authors should recognize that there is an education gap as well as a wage gap between the professionals and the paraprofessionals and should refrain from using an excess of technical terms in their articles. Readers of SLJ maintain a great interest in information literacy and how this can be integrated into the curriculum, as well as increasing the technology available to the students. Introducing ideas that are on the cutting edge of technology yet are not restricted by financial or time constraints would be a way of effectively reaching the intended audience.

Last updated: June 26, 2019.


References

Show 19 footnotes

  1. ProQuest, “School Library Journal,” Ulrichsweb Global Serials Directory, accessed June 29, 2019. http://ulrichsweb.serialssolutions.com.libaccess.sjlibrary.org/title/1521399134773/52981
  2. School Library Journal, “About Us,” accessed June 29, 2019, https://www.slj.com/?page=About-Us
  3. School Library Journal, “About Us.”
  4. ProQuest, Ulrichsweb Global Serials Directory.
  5. ProQuest, Ulrichsweb Global Serials Directory
  6. ProQuest, Ulrichsweb Global Serials Directory
  7. School Library Journal, “School Library Journal content submission guidelines,” accessed June 29, 2019, https://www.slj.com/?page=Submissions.
  8. School Library Journal, “About Us.”
  9. ProQuest, Ulrichsweb Global Serials Directory.
  10. School Library Journal, “School Library Journal content submission guidelines.”
  11. School Library Journal, “News & Features,” accessed June 29, 2019. https://www.slj.com/?subpage=News%20%26%20Features
  12. School Library Journal, “School Library Journal content submission guidelines.”
  13. School Library Journal, “School Library Journal content submission guidelines.”
  14. Library Journals, LLC., “Print,” accessed June 29, 2019, https://media.libraryjournal.com/print/#schoollibraryjournalmag.
  15. School Library Journal, “News & Features.”
  16. School Library Journal, “About Us.”
  17. School Library Journal, “About Us.”
  18. School Library Journal, “News & Articles.”
  19. School Library Journal, “About Us.”
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